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FranchiseDictionary FranchiseDictionary FranchiseDictionary FranchiseDictionary APRIL 2019








HOME SWEET HOME Should you invest in a home services franchise?

28 34 When is it smart to finance with your IRA?

Going all-in with their next chapter

All systems are go for Big O Tires


Interested in owning a franchise?

The world’s largest franchise consulting and expansion organization

www.franserve.com 800-206-5454

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Get in on the ground floor of this exciting franchise opportunity • Low start-up costs • Recurring revenue • High margins • Proven business model • Home-based business • Large territories WWW.GREATSEALCOATING.COM • FRANCHISE@GREATSEALCOATING.COM • 888.201.6109 6 FranchiseDictionaryMagazine.com


kən�tents/ noun

1. Your April lineup of stories and features 2. An amazing resource for franchisees

36 22 DEPARTMENTS 17 Buzzword 25 28 30 34

What’s trending now.


Franchising’s latest headlines.

Franchisee of the Month Legalese

Special considerations for home-services franchisees.


Consider financing via your 401(k) even if your CPA advises against it.










Meet an innovator who runs her business with passion.

Weigh everything in the franchise package.

David Banfield on IFG's unique business concept. Trending businesses you want to know about.

Last Word

How BrightStar Care® excels in the business of compassion.

April 2019 7


67 57 FEATURES 44 Move Over Guys

Women step into the home-services field.

46 Hitting a Home Run

Home-service franchises are all-stars for recession resistance and flexibility.

58 Handy and Hands-on

In the home-services arena, many owners are hands-on—at least at first.

60 Growth Spurt

Demand is steadily increasing for home services.

64 Wrenching Decision

Should you consider an auto-services franchise?

68 Getting Real About Resales

The three major considerations in buying a resale franchise.





SENIOR CARE, ONLY BETTER With nearly 75 million individuals aged 51-69 in the U.S., the need for elder care has significantly grown over the years, making it a $400 billion industry and counting! This means that the market for senior care businesses will continue expanding. While there are countless franchise options to choose from, Senior Helpers owners are uniquely positioned to capitalize on a booming need while delivering a meaningful and necessary service to elderly individuals and their families. Leading In-Home Care Franchise Opportunity • Average Annual Gross Revenues *$1,075,795 • Low initial investment range • Positioned for growth with territories open across the US

• Strong income potential • Extremely experienced corporate support staff and state of the art training for staff and caregivers

Harness the growing need for quality in-home care by becoming a Senior Helpers franchise owner today. Ready to learn more?

Seniorhelpersfranchise.com | 877.406.8749

*Discounted franchise opportunities for military and first responders

*See Item 19 of our April 9, 2018 FDD for further details (*2017 gross revenue for franchised businesses that have been operating 60 months or more. As of December 31, 2017 there were 207 franchised businesses that had been operating 60 months or more. Of these 207 franchised business, 76 (37%) of them had greater than average annual gross revenues of $1,075,795. The gross revenue figure does not include any deduction of costs or expenses incurred by the franchised businesses.) Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much. This information is not intended as an offer to sell a franchise. It is for informational purposes only. Currently, SH Franchising, LLC is not registered in Rhode Island. We cannot offer a franchise in Rhode Island until we have complied with applicable pre-sale registration and disclosure requirements. SH Franchising, LLC is the franchisor and is currently headquartered at 901 Dulaney Valley Road, Suite 700, Towson, MD 21204. Residents of NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first the with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. Minnesota State Registration Number: F-7348.

Want to know more about franchising?

April 2019 Publisher/CEO Alesia Visconti

Editor-in-Chief Jill Abrahamsen



Senior Editor Mary Vinnedge

VP of Franchise Expansion Joan Winchester joan@franchisedictionarymagazine.com Direct: 610-724-7084

Staff Writer Rochelle Miller rochelle@franchisedictionarymagazine.com Associate Editor Maria Tattoli

Senior Executive Coordinator Michele Goitiandia

Web Designer Audra DeFalco


Contributors Jonathan Barber, Geoff Batchelder, Diana Capirano, Don Clayton, Nancy Friedman, Jessica Melendez, Jerry Rieder, Tim Seiber

You don't have to wait until our next issue.

on the cover FranchiseDictionary FranchiseDictionary ONE-TWO PUNCH FranchiseDictionary FranchiseDictionary FranchiseDictionary THE ABC’S OF FRANCHISING APRIL 2019


Sign up for our Newsletter It's free! FranchiseDictionaryMagazine.com


You might think that owning


two home-service franchise


brands would be a conflict of interest, but for Nick Zamucen,


it made perfect sense. See

page 48 to learn why B.O.R.



HOME SWEET HOME Should you invest in a home services franchise?

Restoration and Bio-One are a winning team.


Follow us for the latest industry news

34 When is it smart to finance with your IRA?

Going all-in with their next chapter

All systems are go for Big O Tires


CONTACT US Franchise Dictionary Magazine, 345 Route 17 South, Upper Saddle River, NJ 07458; 888-315-9549 • info@franchisedictionarymagazine.com

FranchiseDictionary THE ABC’S OF FRANCHISING

www.FranchiseDictionaryMagazine.com Entire contents copyright ©2019

A franchise opportunity with a built-in customer base > > > > > > >

Low start-up costs 20 years proven success Established clients Impressive sales growth High client demand Excellent support Business-to-business


www.justletmedoit.com • 704-960-4554

We bring major brands directly to our franchisees

March 2019 11


October 2019 50 Remarkable Female Franchisors

\�le-tər \ noun

1. A welcome note from our publisher 2. Alesia Visconti on franchising Ahhh, spring. A time of rebirth and renewal.




The WOW 50 meet all or most of the following criteria. These women:

• Empower other

women to succeed

• Help others with their business

• Fill a niche in the market

that benefits families and other women

If you’re anything like me, you’re overjoyed at seeing the twinge of purple as the first crocus bud pops through the ground. It evokes excitement and hope. Franchise ownership is like spring for our careers, bringing excitement and hope and the opportunity of a more financially rewarding future, a better work-life balance, and the joy of being self-employed, yet supported by a proven world-class franchise system. If you are unhappy in your career—unemployed, under-employed, deemed “too old” by society, etc.—take a deep breath of springtime air and turn the pages to see how you too can be in a permanent season of career excitement and satisfaction. As you read through the expert advice and guidance, I hope you take action and reach out to the people and brands in this issue. Your new future is waiting! Happy spring! Yours in FRAN-ship!

• Disrupt a business category

• Inspire others to make change

Alesia Visconti Publisher/CEO avisconti@franchisedictionarymagazine.com

Whatever their story, these fearless women all had the courage to take a risk. They inspire us, motivate us, and awe us. Do you know a WOW franchisor? Or are you one yourself? We’d love to hear from you. Please fill out the nomination on our website.

FranchiseDictionary THE ABC’S OF FRANCHISING




• Start-up, add-on or convert your current business to one of the most unique and in-demand services ever • Deep cleaning and super sealing process makes outdoor surfaces look just like new

Incredible outdoor surface cleaning & Protection Renew Crew is a one-of-a-kind outdoor living space franchise that specializes in cleaning, protecting, and sealing outdoor surfaces of all kinds. From our exclusive eco-friendly products to our unique three-step process, Renew Crew ensures the beauty and life of thousands of American homes and businesses. Renew Crew can deliver a clean that is cleaner, greener, and longer-lasting without risking damage to outdoor surfaces. The success of our business model is proven by our numerous franchise industry awards, superior customer service ratings, and extraordinary growth.


804-206-8686 RenewCrewFranchise.com Another important part of Outdoor Living Brands

Wood, Concrete, Pavers, Brick, Hardscapes, Siding

• Multiple revenue streams with our Everclean™ methodology • NEW! CrewCoat™ Concrete Epoxy Sealant and Protectant • Cutting edge technologies to expedite sales and client communications • Strong training, project methodology and outstanding franchisee support: Innovative branding, lead generation, marketing and high-touch franchisee mentoring and guidance




\�le-tər \ noun

1. A welcome note from our editor 2. How franchising breaks stereotypes

I admit it: I have succumbed to stereotype-minded thinking from time to time. I am guilty of—and embarrassed about— holding preconceived opinions about people based on gender, age, race, or religion. It happens all the time in the business world. An employer will overlook the resume of a person over 55 by concluding he has nothing left to offer or will think twice about hiring a woman who left the job market for a few years while raising her children. The truth is, these folks make some of the best employees, and they also happen to make incredible franchisees.

FranServe 2019 Convention & Expo July 7-10 Denver, CO

Interested in exhibiting? Please contact Joan Winchester at joan@franserve.com 610.724.7084

The franchise world has reaped the benefits of this type of thinking by becoming a refuge for its victims and the lucky recipient of incredible talent and experience. On page 45, contributor Jessica Melendez talks about stereotypes in the home-services industry. Here are the takeaways: You don’t have to be an experienced contractor or a man to own a home-services franchise. And Melendez should know. She's CEO of Dryer Vent Squad, an up-and-coming home-services franchise brand. She also happens to be a young mother with no contracting experience. How’s that for breaking stereotypes? As a franchise consultant, Melendez knew that home-service franchises offer recession-proof investments in a growing industry. She also knew that her soft skills—passion for the brand and relationship-building—were key to running the business. Those skills, not industry expertise, are the prerequisites for running most franchise businesses. Are you inspired to be your own boss? If so, read on. You might be about to break some stereotypes yourself! All the best, -

Jill Abrahamsen Editor-in-Chief editor@franchisedictionarymagazine.com


www.ReviewMyFDD.com Providing you

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800-819-4409 800-819-4403





\ 'bəz-'wərd \ noun

1. A compilation of franchising trends 2. What franchise experts are talking about

Beyond the Bottom Line Is a service-based franchise for you?

Service-based franchises are all about the customer. Whether it’s a business that caters to seniors, to homeowners, or to other businesses, the customer is the name of the game in service businesses. Senior care offers the ultimate in service franchises, where owners can directly see the impact they are making. These feel-good businesses have many perks, including flexibility and low-cost of entry in a growth industry. Smart franchisors will only award territories to like-minded investors to uphold the reputation of their brands. Senior Helpers, which specializes in home care, is a perfect example. “We look to partner with people who will

represent the brand well,” says Peter Ross, CEO and co-founder of Senior Helpers. The company takes their core values seriously. “Integrity without compromise is our number-one value. We want our franchisees to do the right thing, not just look at a senior and see a dollar sign,” he adds. “Bringing motivated, passionate franchisees onto the Senior Helpers team has helped us build a strong reputation for professional and compassionate senior care throughout the country,” Ross says. For more information, visit www.Seniorhelpersfranchise.com, or call 877.406.8749. —Jill Abrahamsen

April 2019 17


Tradeshow Happenings 1

Explore & Learn Franchise tradeshows are usually held in big cities, so why not mix business with pleasure? While looking for your next business opportunity, you can fit in time to see sights and eat at great restaurants. Check out these exciting shows coming up: The Franchise Show www.USFranchiseShows.com April 6-7, 2019 Dulles Expo Center Chantilly, Virginia


The Franchise Show www.USFranchiseShows.com April 27-28, 2019 Donald E. Stephens Convention Center Rosemont, Illinois The Franchise Show www.USFranchiseShows.com May 18-19, 2019 NRG Center Houston, Texas International Visit our Franchise Expo 2019 booth, www.ifeinfo.com May 30-June 1, 2019 1074 Javits Center New York, New York Use promo code "FRANDICT" FOR FREE ADMISSION


1. Our magazine was on display at the Just Let Me Do It! Commercial Services booth during The Franchise Show in Orlando last month. 2. Colleen Pyle, CEO of Just Let Me Do It! Commercial Services, and her team talk to Franchise Show attendees about the merits of her up-and-coming brand. 3. Aisles were mobbed with people looking for franchise opportunities at The Franchise Show in Orlando.

April 2019 19


SERVING THE INDUSTRY As the new chairman of the Executive Committee of the International Franchise Association (IFA), David Barr sees two priorities: 1) addressing new regulations and laws that could harm the franchise business model and 2) strategic planning for future needs and threats. He says IFA must effectively connect with business and government communities that impact franchisors, franchisees, and suppliers every day. Barr says he likes “to ask the difficult questions so everyone has the same data.” If people objectively review that data, he says, “then over 90 percent of the time, they will make the same decision,” creating a powerful alignment for progress. He is chairman of PMTD Restaurants (operating 23 KFC and Taco Bell restaurants), managing director of Franworth, chairman of Spice & Tea Exchange, and a board member of BrightStar Care and the Bistro Group. Barr also serves on the boards of several non-franchise entities. For more information, visit www.franchise.org

Rude Awakening Customers don’t want to hear about how busy you are Being busy is not an excuse for being rude, unpleasant, rushing customers, or venting your problems to them. Businesses spend hundreds, sometimes thousands, of dollars telling customers and potential customers how well they do everything. When their marketing pitches work and their clientele grows, owners, managers, and line workers often complain about being busy. When they pass that complaint along to customers, they can wipe out the positive feelings so carefully nurtured by past actions. Customers may feel as if they should apologize for showing up. If they hear the complaints early in the

visit and toward its conclusion feel that they’ve been rushed out the door, they might not return. Here are a few points to consider when you feel you are too busy to be nice: • Remember that everyone is busy. • Being busy is good. Think about not being busy– think about going out of business. • How you handle your busyness is key to the success of your business. • Instead of complaining, be grateful that you’re busy. Nancy Friedman is a speaker and author of nine books on customer service and sales. Contact her at 314-291-1012 or nancy@telephonedoctor.com

Join us in creating a world of healthy fun! www.funtopiaworld.com/franchise


Cave Man NextGen contest winner is expanding his wellness franchise Jeremy Hassell’s wellness concept, City Cave, is clearly a winner. Hassell competed against thousands of young entrepreneurs from around the world just to land a spot in the NextGen in Franchising Global Summit (www.nextgenfranchising.org). Then he and City Cave took first place in the final round of the competition held in late February in Las Vegas. City Cave has attracted a loyal following with its array of unique services, including float therapy. Never heard of it? Think of the Dead Sea. Customers lie in a heated tank of water so saturated with Epsom salts that they float with no effort. The idea is to reduce external stimuli, which in turn reduces stress. City Cave also offers infrared sauna and



massage, plus yoga and Pilates classes. Hassell plans to keep expanding City Cave, which currently has four locations across Australia. For more information, visit www.citycave.com.au.

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\�əp- dāt\ noun �

1. The latest headlines in the franchise industry 2. Quick news bites to inspire you

Flood Zone


PUROCLEAN® COMMEMORATES 100TH FLOOD IN STATE-OF-THE-ART TRAINING FACILITY As a leader in emergency services for residential and commercial buildings, PuroClean takes franchise owner training seriously. The company provides franchise owners and their team members with real-life, practical instruction in restoration and remediation. Training involves evaluation of water losses, water extraction, inspections, implementation of drying systems, and observation and documentation of job progress. Last month, PuroClean celebrated the 100th flooding of its Applied Structural Drying facility, also known as the flood house, which is approved by the Institute of Inspection, Cleaning and Restoration Certification. The flood house opened in February 2011. Since then, more than 480,000 gallons of water have poured into the 1,200-square-foot structure. The single-family, multilevel home has a fully functioning kitchen, a crawl space, living rooms, bedrooms, and furnishings. Training at the house provides franchise owners with the knowledge and expertise needed to perform high-quality restoration services for their customers. “In celebrating the 100th flood, we recognize the achievements within the science of drying, the skills it takes to mitigate a flood efficiently, and the certifications necessary to live up to PuroClean’s standards,” says Steve White, the company’s president and chief operating officer. For more information, visit www.PuroCleanFranchise.com.

April 2019 25


HURRICANE HELPERS For a second time, Edible Arrangements® franchisees across North and South Carolina have reached out to assist Hurricane Florence victims. This time, 48 stores donated a portion of their proceeds to raise $9,369 for the Foundation For The Carolinas Hurricane Florence Response Fund. “When franchisees across the Carolinas joined together to volunteer and donate fruit cups to people in the affected communities [shortly after the deadly September 2018 storm], we saw the devastation firsthand,” said Jim Echols, Edible franchisee for more than 13 years and owner of two locations in Charlotte, North Carolina. “While our efforts made an impact, we knew we wanted to give back more and in an even bigger way, so we’re humbled to be able to make this donation to the community.” For more information, visit www.ediblearrangements.com.

Here they Grow Homebuyers throughout Eastern Suffolk, Long Island, will be able to call on The Inspection Boys before purchasing houses. Joseph and Jennifer Byrnes are the latest franchisees to join the emerging brand, which gives its clients peace of mind about a structure’s condition before a sale. “We are grateful for such enthusiastic and motivated

franchise partners,” says Matt Rivera, CEO of The Inspection Boys. “We are so excited to have the Byrneses as part of the Inspection Boys family.” The home-inspection franchise is known for its large territories, cuttingedge marketing systems, and excellent support. For more information, visit www.inspectionboys.com.

Sub Culture On its 9th Annual Day of Giving, 1,500-plus Jersey Mike’s® Subs donated 100 percent of their sales—millions of dollars—to community service organizations throughout the United States. The franchise’s Day of Giving, held March 27, was the culmination of Jersey Mike’s Month of Giving campaign. The fundraising supports more than 200 local charities such as hospitals, youth organizations, and food banks.

For more information, visit: www.jerseymikes.com/mog.

fran·chi·see \ fran-chī-zē, -chə-\noun

1. An outstanding franchise owner 2. Going all-in on their next chapter.


San Antonio, TX


by Jill Abrahamsen

tephanie Basile-Drileck and her husband Chuck did their due diligence before finally investing in a FASTSIGNS® business. The San Antonio couple looked at opportunities in every area of franchising—from food to fitness—and then weighed the pros and cons to each industry. Finally, they decided that drawing on their advertising and marketing backgrounds was the way to go. “While we didn’t know anything about creating or installing signs, we did know how to help people market their businesses. Our advertising experience helps us help our customers. Collaborating comes naturally for both of us,” Chuck says. The couple ultimately chose FASTSIGNS above other brands because of franchisees’ comments about the



company. “FASTSIGNS gave us a list of all their current store owners, not just the ones they wanted us to talk to,” Stephanie says. “Across the board, everyone we spoke to had great things to say.” For Chuck and Stephanie, the process of looking and deciding took a couple of years. “This was a big investment for us and we wanted to make the right choice,” Chuck explains. “The FASTSIGNS brand is very strong and has a great reputation.” Once the couple signed the agreement, the corporate team guided them through every step. “The support is amazing,” Stephanie says. “There are more than 120 people working in the corporate office to guarantee our success. That’s a great feeling.”

Chuck and Stephanie Drileck (opposite page) use their FASTSIGNS business to raise money for local charities such as the Petco Foundation and Veterans Affairs’ Fisher House. Their growing team is preparing to open a second location.

Besides wanting to invest in a solid business, another musthave for the Drilecks was a franchise that let them contribute to their community. “We get to do that with FASTSIGNS. We never turn down an opportunity to help people,” Stephanie says. They work regularly with the Petco Foundation and the Fisher House, providing signage for events and helping raise money. “It feels good to give back,” she adds. The Drilecks love that they can customize the business to their market and to their strengths as business owners. “We can add on services as we wish, but don’t have to offer everything FASTSIGNS produces,” Chuck says. “We are able to scale the business at our own pace.” In fact, the Drilecks plan to open another location and will bring their daughter on board to help. The Drilecks are thrilled with their decision to go with FASTSIGNS. “We get great joy from what we’re doing now. I only wish we had done this 20 years ago,” Chuck says. For more information, visit www.fastsigns.com or call 214-346-5679.

April 2019 29

le·gal·ese /lēgə’lēz/noun

1. The formal and technical language of legal documents that is often hard to understand. 2. Straight talk from Jonathan Barber

Special Legal Considerations for Home Services Franchisees


f you plan to operate a home-services franchise, you’ve got some “legal-ish” things to look into. Cleaning, decorating, landscaping, moving and storing, renovating, repairing, and restoration franchisees work in and on customers’ homes, which probably means that specific insurance policies and state licenses will be necessary. Getting these requirements squared away—as well as hiring trustworthy employees—can take a lot of time and money, which could affect your choice of franchise. Following are some areas you should examine in detail from the very beginning of your decision-making process. LICENSING REQUIREMENTS Does your state require a license to perform the tasks involved with a particular franchise? For example, state laws for general contractors vary widely. In some states, anyone who performs work costing a certain amount or more is considered a general contractor and must be licensed to perform that work. If you aren’t licensed, you could face serious consequences, including fines. The first step in navigating this issue is to ask the franchisor what licensing is required 30


for this particular business. The second step is to look into your state’s licensing requirements. If reading statutes isn’t your thing, find a local attorney who can give you some guidance on whether you need to be licensed. If licensing is required, you should factor the cost of acquiring it and the time involved into your franchise decision. You won’t be making money while you’re waiting on a license. INSURANCE REQUIREMENTS States also may require certain types and amounts of insurance. Your franchise disclosure document should outline the franchisor’s insurance requirements. The franchise agreement should explain the insurance requirements in further detail. You should speak with an independent insurance broker in your state to find out whether your state requires additional insurance—beyond what the franchisor specifies—for the type of business you’ll operate. EMPLOYMENT CONTRACTS Today, most franchisors will not provide you with sample employment contracts because they try to avoid what’s called “joint-employer

liability.” In other words, they don’t want to be considered an employer of your employees so they stay out of your hiring process as much as possible. Make sure that your employment contracts are buttoned up because liability increases when your employees work at your customers’ homes. It’s best to follow the advice of a local attorney in getting your employment contracts in place. You also should perform background checks on every employee. Obtain the employee’s written consent before performing a background check. Your customers and their property should be your No. 1 priority. One bad experience could really hurt your home-services franchise. CHOOSING YOUR FRANCHISE The home-services market may seem to be so loaded with franchises that it’s difficult to select one. But great brands distinguish

themselves from the competition by doing just one thing and doing it very well. So I suggest you consider a franchise that operates in a niche area with strong brand recognition and solid systems that are efficient and support you in every way. I’ve always said it’s better to be a Jack-of-one trade and master of it than to be a Jack-of-all-trades and master of none. (That’s why our firm handles only franchise law—no family law, real estate, estate planning, or criminal defense.) Doing one thing, and doing it well, is a terrific formula for success. Jonathan Barber exclusively practices franchise law as a partner at Barber Power Law Group, in Charlotte, North Carolina. He has assisted hundreds of clients world-wide with their FDDs and franchise purchases. Barber also represents emerging and established franchisors. Contact Barber at 980-202-5679 or jonathan@franchise.law

April 2019 31

Helping others has never been so rewarding

Our commitment to the highest standard of in-home healthcare provides franchisees with multiple revenue streams that generate an annual average of $1,772,699*.

877 689 6898

franchise.brightstarcare.com *2018 Revenue, per our 2019 FDD - Item 19, for first franchise locations open 12+ mos.

IFG 50/50 - A Different Franchise Approach! As a Franchisee: • Work in a mature financial service arena • Work from a home-based environment • Be part of a 45+ year old international organization • Your growth comes from helping your clients grow • Conduct business on your own timetable • Work anywhere - no territory • Virtually no paperwork - franchisor handles all day-to-day paperwork • No cold calling – telemarketing, advertising, or direct mail • Start with a modest working capital and grow at your own speed

We buy invoices to accelerate our clients' cashflow! We do not lend money! Get a free ebook


For More Information Contact David Banfield, President Email - ifg@interfacefinancial.com

fun·ding /‘fəndiNG/noun

1. The action or practice of providing money for a particular purpose. 2. Sound advice from Tim Seiber, CFE

Consider financing via your 401(k) even if your CPA advises against it


ost CPAs will discourage you from tapping your 401(k) to start or grow your franchise business. They usually give this advice because they’re either unfamiliar with the Rollover as Business Start-Ups (ROBS) program or are uncomfortable with the tax structure of a C corporation. Generally, the benefits that franchisees receive from utilizing the ROBS program far outweigh any concerns. Since the IRS created ROBS through the ERISA Act of 1974, the program has been a great way for thousands of entrepreneurs to open their businesses debtfree. So before you let your CPA persuade you that it’s a poor option, you should understand the specifics behind their negative view. DEFINING A C CORPORATION Under the federal tax code, business entities are categorized as either pass-through or non-passthrough business entities, with the main difference being that pass-through entities are not required to pay corporate taxes. These include sole proprietorships, partnerships, and S corporations. C corporations are non-pass-through entities that are completely separate taxpayers from their owners and are subject to corporate taxes. 34


This is often where pushback from a franchisee’s CPA comes in. Because income earned by the C corporation is taxed at the corporate level and any distributions made to stockholders (i.e., wages) are taxed at the stockholder’s individual tax bracket, the potential for double taxation scares off tax advisers who are unfamiliar with the other benefits of the ROBS program. But this should not be the only consideration when looking at ROBS as a funding option, because while double taxation might occur, the C corporation structure offers advantages for small business owners versus pass-through entities. ADVANTAGES OF A C CORPORATION Although pass-through businesses are not subject to federal corporate income taxes, they can still face a substantial tax burden from federal, state, and local taxes. Last year’s new tax reform significantly reduced the tax disadvantage of utilizing a C corporation structure. The corporate tax rate decreased to 21 percent, which is lower than the tax rate for pass-through income, and because most individual tax brackets also decreased, distributions are taxed at a lower rate as well.

“The benefits that franchisees

receive from utilizing the ROBS program far outweigh any concerns.”

Operators of C corporations may also withdraw salaries from the corporation profits, which aren’t taxed at the corporate level. If the company pays its employees enough to offset the entire net profit, then no corporate income tax is due, eliminating the double taxation potential. The benefits of a C corporation extend much further than a lower tax rate, however. Other advantages include: • The opportunity to shift income and retain earnings within the company for future growth. • No requirement to make the fiscal year coincide with the calendar year. • The ability to deduct 100 percent of medical premiums. • Eligibility to deduct charitable contribu-

tions as a business expense. And the most significant advantage of all? A C corporation is the only business entity that supports ROBS, which is often the only viable funding solution for many start-up businesses. Want to learn more about financing options for your franchise? FranFund designs smart all-inone funding plans that grow with your franchise and set you up for long-term success. We are here to help if you are considering leaving your current job to start a new venture or if you are looking to expand your existing operation. Get started today at bit.ly/franfund-fd or email Tim at taseiber@franfund.com.

April 2019 35

en·tre·pre·neur änn-trə-p(r)ə-'nər\noun

1. One who manages and assumes the risks of a business 2. An innovator who runs her business with passion


by Jill Abrahamsen

haron Estroff lives her brand. As the mastermind of Challenge

Island®, she describes her unique franchise with the same playful enthusiasm that sparked her to start the innovative business in 2002. Estroff never intended to launch a leading franchise system with more than 90 locations worldwide. The growth and success of Challenge Island is a byproduct of her desire to make a difference—and she has. A former teacher, Estroff created Challenge Island as an after-school program to get kids excited about learning. Inspired by her favorite reality TV show, she designed a curriculum that was fun and engaging, but at the same time helps kids develop important life skills such as collaboration, compromise, resilience, and critical thinking. “We turn the classroom into an island, divide students into tribes, and create challenges. Kids don’t realize they are learning. They are having too much fun,” she says. Estroff and her team create and constantly add to the curriculum, which incorporates science, technology, engineering, art, and math (STEAM). “We have a blast coming up with new challenges,” Estroff says. Crosscurricular Island themes include Cool Carreers which is made up of whimsical engineering destinations like City Planner Speedway, Marine Biologist Bay, and Pet Emergency Room. The summer camp curriculum includes kid-approved themes such as Slime Squad Camp and Island Tube Camp. Franchisees can customize their offerings 36


by using the hundreds of themed lessons to run after-school enrichment classes, camps, birthday parties, scouting events, and even senior programs. “Our franchisees have a lot of creative freedom, which is something you don’t get in most franchise systems,” Estroff says. While the brand attracts former teachers and corporate moms, you don’t necessarily need to be a parent or have a teaching degree to run this business. “Our owners come from a variety of backgrounds: former investment bankers, lawyers, marketing executives and everything in between. They all share a passion for working with children and a desire to make a difference as well as an income,” says Estroff. For more information, contact (985) 209-8430 or www.franchising@challenge-island.com

Sharon Estroff (opposite page) created Challenge Island to get kids excited about learning. The franchise offers a feel-good business opportunity with a flexible, family-friendly model.

April 2019 37

When Did You See The Sign?™


As a growing $29 billion industry, signage and graphics will be in demand as long as businesses need to be seen. FASTSIGNS® will be there to create captivating, high performing visuals for businesses around the world. • Over 700 locations in 9 countries • Business-to-Business hours • Low staffing requirement • Professional business clientele

• Seeking Domestic & International Franchisees • 50% Off Franchise Fee for Veterans and First Responders

“I was surprised at the daily support we have with the corporate office and other franchise owners in the system that are truly there for my wife and I. I know I can call or text anytime with simple and complex questions." Steve & Renae Adrian - Lynchburg, VA

VISIT US AT IFE IN NEW YORK CITY! BOOTH #214 For more information: Mark Jameson | 214-346-5679 | mark.jameson@fastsigns.com www.fastsigns.com


Ready to be your own boss?

Meet with Franchise Brands Face-to-Face


Gaylord Rockies – Denver Colorado at the

FRANSERVE EXPO AND CONVENTION REGISTER for Free Admission! www.franserve.com • 800-206-5454

con·sult·ing /‘kən-sel-tin/verb

1. Providing professional or expert advice 2. Weighing your options with Geoff Batchelder

Why buy? Weigh everything in the franchise package


hould I purchase a franchise or go it alone with a business? This is a question every potential franchisee should think long and hard about—along with the franchises being considered—before deciding whether to buy. Most of the potential franchise buyers I speak with think the answer is name recognition. While that’s something to be aware of, it’s not the most important benefit that a franchise can provide. Systems, training, support, and market development will often have a much bigger impact on your potential success than name recognition. First, let’s talk about systems. Look for operational efficiencies that can speed your time to market, saving you money along the way and starting the flow of revenue in a time frame that you could not attain all by yourself. This benefit alone can offset the franchise fee. Is there a “project launch” road map of steps to follow from the day you sign the franchise agreement to the day you hang out the open-for-business sign? This can be a huge benefit in helping you avoid costly, time-consuming mistakes. 40


Are there vendor arrangements in place? Often, the pricing received through a franchise offers a discount you could not get on your own. For instance, The Flying Locksmiths and WaveMAX Laundry have major purchasing discounts in place and pass the entire discounts through to the franchisee. Having these arrangements in place, rather than needing to line up your own suppliers, can be a huge time savings even without a discount. How about service offerings that will benefit your customers? A call center to handle inbound calls and scheduling is a huge benefit for your customers and something you can’t provide on your own. As for training, make sure you understand the topics to be covered. Assess the training. Once it’s completed, are you confident that you’ll possess the knowledge you need to be successful or on your way to success? Do different subject-matter experts deliver various parts of the training? Do you receive both classroom and on-the-job training? Support may be even more important than training. Be sure to ask existing franchisees about support. After training ends,

“Systems, training, support, and

market development will often have a much bigger impact on your potential success than name recognition.”

are the franchisees left on their own, or is there a steady stream of ongoing support and mentoring? Granted, different business models will require varied levels of support, so it’s not always an apples-to-apples comparison, but make sure the franchisees feel that they’re provided with all the support they need to continue growing their businesses and that any problems are dealt with on a timely basis. Finally, consider market development. How will you grow your business and beat the competition in your area? National advertising programs are not always the answer, and for many businesses, they don’t make sense. The business may be built on local networking and relationship-building. Maybe market

development is accomplished through local advertising that’s targeted to specific demographics. Does the franchisor have any metrics in place to show what works? How do the existing franchisees feel about the market development programs? If the franchise you are evaluating doesn’t have these benefits in place, you may want to check into alternatives. Geoff Batchelder has been a franchise consultant and franchise development expert for the last 10 years after spending 25 years focusing on business development in the high-tech industry. Contact him at 1-877-222-3722 or geoff@compassfranchisegroup.com, or visit www.compassfranchisegroup.com

April 2019 41


water-savings irrigation franchise

As we continually deplete our natural resources, the challenge is how to maintain the lifestyle luxuries we cherish while respecting Mother Nature – namely a lush, beautifully green lawn and healthy plant material. Starting with premium products and technologies from TORO®, and implementing Conserva’s proven, professional water conservation field protocols, the amount of water used is typically 40-60% less than conventional lawn sprinkler systems. And that’s a savings for your clients that you can surely build a strong business advantage on. FOR MORE INFO & FRANCHISE OPPORTUNITIES:

804-206-8623 IrrigationFranchise.com

Another important part of Outdoor Living Brands

• Start-up, add-on or convert your current business to one of the most acclaimed and innovative in the world • National accounts include Target, McDonald’s, Taco Bell, Staples, CineMark • Residential and Commercial clients enjoy huge water savings between 40% to 60% • Strong recurring revenue streams • Cutting edge technology tools for greater efficiency and increased capacity • Seen and heard in the best places:

Entrepreneur Magazine, Irrigation & Green Industry, Franchise Times, Fast & Serious, Lawn & Landscape, Turf, Business News Daily

Water is for Swimming not for basements

The Water Damage Restoration

NO GOOD-BYE, ‘TIL IT’S DRY www.thedryboys.com • 844-99-DRYBOYS

MOVE OVER, GUYS Women step into the home-services field by Jessica Melendez Certified Franchise Consultant



“Women are game changers

in franchising and particularly in the home-services industry.” Women have taken leadership positions in just about every industry. They have broken down barriers in politics, led corporate boardrooms, and made major breakthroughs in medicine. So it’s no surprise that women are making a mark on the franchise industry, too, especially in areas that traditionally have been dominated by men, like home services. Women are still in the minority in franchising, but recent studies and statistics verify that women have been unwaveringly rising in the ranks of business and franchise ownership over the past three decades. According to the 2013 State of Women-Owned Businesses Report commissioned by American Express OPEN, women own 20.5 percent of franchised businesses; men and women co-own 24.4 percent. SO WHAT’S CAUSING THE UPTICK? The main skill set needed to run a franchise business is not necessarily an expertise in the industry—it’s business acumen and soft skills. So, for example, you don’t necessarily need a carpentry background to run a home-remodeling franchise, but you need to be organized and communicate well. Women are great organizers, they are detail-oriented and work well in structured environments. We adapt to situations as needed.

Women are skilled managers and multitaskers. We are used to running an entire household. Franchisors have noticed these character traits and skills and actively pursue female franchisees. Variety abounds in franchise brands that suit women, and the home-services industry is a great example. As a franchise consultant, I have seen this first-hand, which is why I jumped at the opportunity to run Dryer Vent Squad. With its home-based model, this simple-to-run business is a win-win for women. Franchisees can book jobs around their schedules and use their communication skills to build relationships in their communities. For Dryer Vent Squad in particular, franchisees partner with fire fighters, realtors, and insurance agents to raise awareness about the business—and about fire prevention. With a brand like Fish Window Cleaning®, attention to detail is crucial. Compassion is key for Bio-One® franchisees, who deal with crimeand trauma-scene clean-up. Don’t be fooled by The Patch Boys’ name: This franchise, which focuses on drywall repair, has several female owners. And the list goes on… Women are game changers in franchising and particularly in the home-services industry. Way to go to all the women who are prosperous and effectively growing their franchises!

A trainer and mentor for FranServe, Inc., the world's largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272 or Jessica@weststarfranchisegroup.com or visit www.weststarfranchisegroup.com.

April 2019 45



Home-service franchises are all-stars for recession resistance and flexibility by The Franchise Dictionary Magazine Team


o matter the economic climate, home services are always in demand. While some brands work to beautify homes, others provide necessary—and even emergency—services. If you're a homeowner, you probably know how impossible it can seem just to get a contractor to show up at your house. Even getting one to return your calls can be a struggle. Franchising is changing all that and professionalizing the industry by having systems in place—and taking administrative tasks off of businessowners’ plates—so they can focus on the job at hand. Translation: happy customers. Most of these businesses offer low cost of entry and quick startups. They can be scaled easily and many can be run from home. Sound good? On the following pages, we look at several all-star brands that are making life easier for homeowners and creating opportunities for investors. You might never have considered a home-service franchise, but when you examine their merits, you’ll agree that most of them knock it out of the park.




B.O.R. Restoration & Bio-One YOU MIGHT THINK THAT OWNING TWO HOME-SERVICE FRANCHISE brands would be a conflict of interest, but for Nick Zamucen, it made good business sense. In fact, Zamucen launched Best Option Restoration (B.O.R.) as a complement to his first franchise offering, Bio-One, a biohazard and decontamination service. “After getting repeated inquiries for restoration services, I decided to explore the options and saw an opportunity. There’s a lot of synergy between the two businesses. It just made sense,” he says. While Bio-One provides cleanup services for hoarding and in response to events like murders and suicides, B.O.R. helps customers who are victims of water and fire damage. “Both companies offer different specialty services, but both are in the business of helping people in a time of need,” Zamucen says. Zamucen hired Jason O’Brien as CEO to run Bio-One so he could focus on B.O.R. “Jason started out as a franchise consultant who knew my brand inside out. It was a perfect fit. Now we have a healthy rivalry, which really isn’t a rivalry at all. I wanted to hire someone who was as passionate and motivated as I was to take over. Someone who could beat me at my own business,” Zamucen jokes. 48


“Find me a person who

wants to be successful and we can teach him the rest.”

B.O.R. Restoration CEO, Nick Zamucen (opposite page, left) jokingly dukes it out with Bio-One CEO, Jason O'Brien (opposite page, right). The two companies offer different, complementary services that help people clean up after tragedies.

Investors can start with either brand and have the option to add the other at a reduced fee when they are ready. “For franchisees, adding on is a great way to keep staff busy steadily and have backup support when needed. You just never know when a disaster is going to strike,” Zamucen says. “You can’t predict it, but the model solves that problem.” Working together as two separate companies allows for shared leads, cross-training of employees, and cross-marketing. “It’s a win-win,” he says. Franchisees don’t require any restoration background but should be passionate about helping others and have a desire to make a difference while building a business. “Find me a person who wants to be successful, and we can teach them the rest,” Zamucen says. For more information, visit www.BORestoration.com or call 720-204-2095.

April 2019 49


Renew Crew WEATHER TAKES A TOLL ON EVERY OUTDOOR SURFACE, FROM residential and commercial buildings to fences and sidewalks. When it’s time for a refresh, Renew Crew™ has advantages over typical power washing. The company’s gentle but thorough process starts with a presoak using an environmentally friendly proprietary foam and ends with a protective finish—also eco-friendly—that retains the bright, clean look a long time. Renew Crew began as Wood ReNew in March 1993, when founder Stan Krempges was a partner in a fence business. His customers wanted to keep decks, fences, and other outdoor structures clean and protected; he developed safe products and techniques for doing so. In 2012, Outdoor Living Brands acquired Wood ReNew, quickly rebranding as it added services such as the cleaning and sealing of concrete, pavers, windows, gutters, brickwork, vinyl and fiber-cement siding, stucco, and more. Franchisees typically operate one of three models: 1. executive, with employees overseeing day-to-day operations; 2. owner/operator, working alongside technicians; and 3. diversifying business owners (such as lawn/landscape companies and fence, deck, and painting contractors) who add the franchise to existing services. Franchisees need to be personable managers who readily ask for help, especially in the early years, to tap the experience of advisers at company headquarters. “They’re very easygoing,” says Rich Pinckney, a franchisee in Castle Rock, Colorado. “Whenever I have a problem, I can call them and they’re more than happy to help or even send people to me if I get stuck.” For more information, call 804-206-8686 or visit www.renewcrewfranchise.com.





COVER STORY Kitchen Tune-Up offers an inexpensive and convenient alternative for people to get a new look in their kitchens without the usual hassles and expense. Shown here are before (below) and after shots from a job the company did.

Kitchen Tune-Up NOT EVERYONE HAS THE BUDGET OR PATIENCE TO DEAL WITH A MAJOR kitchen overhaul. Often projects go over budget and displace families for weeks or even months at a time. Kitchen Tune Up offers an inexpensive and convenient alternative for people to get a new look in their kitchens (and bathrooms) without the usual hassles and expense. The company was founded in 1988 offering the “original Tune-Up” and over the years added more services, including cabinet refacing, redooring, custom cabinets, storage solutions, and more. You might think you would need a special contracting background to run this business, but that’s not the case at all. There is no heavy lifting involved either. What is needed is a service-oriented attitude and the ability to manage a team. “We are looking for partners who are self-starters,” says Heidi Morrissey, president. “If you can manage people and tasks, we provide training on all aspects of our business.” The company offers extensive training, including working with the home office team for the first 12 weeks, plus ongoing webinars and support. “People don’t even believe it when I tell them about the ease and value of this opportunity,” Morrissey says. “Franchisees can run the business out of their homes and grow it at their own pace. We are here for our franchisees every step of the way,” she adds. For more information, contact franchise@kitchentuneup.com, 800-333-6385, or visit www.ktufranchise.com.


NextGen Great Sealcoating TIM SMELTZ’S PATH TO A SUCCESSFUL BUSINESS UNEXPECTEDLY STARTED AT home. “I was on my driveway noticing how white it was. It was oxidizing and needed seal-coating,” Smeltz explains. Seal-coating, a relatively inexpensive process, prevents water from seeping through asphalt into a foundation, which could be a costly disaster down the road. But finding a service provider turned out to be no easy feat for Smeltz. He found only one company in his area, and “they didn’t even return my calls.” So Smeltz decided to do it himself. The lack of local options led him to establish NextGen Great Sealcoating™, a family-owned, family-operated business based in New Jersey. Smeltz didn’t stop there. When he entered the marketplace in 2005, there were no environmentally friendly product options, which led him to partner in the creation of the proprietary formula ECOAMIGO™, a safer asphalt sealer that is just as effective and long-lasting as traditional products, Smeltz says. In addition to being non-carcinogenic, it is also friendly to the bottom line. “There is no discernible difference in costs,” Smeltz says. Smeltz expanded NextGen Great Sealcoating into a franchise offering just last year across a region made up of New Jersey, Maryland, Pennsylvania, Delaware, and New York. Smeltz says his company provides franchisees with several advantages, including a call center to handle all customer inquiries, from scheduling estimates to processing credit card payments. “And we offer huge territories compared to most franchises,” he says. NextGen Great Sealcoating also offers recurring income because the service needs to be performed every two to four years. “We equate it to an oil change on your car. It’s regular maintenance,” Smeltz says. “We continue to build upon our existing customers.” For more information, call NextGen Great Sealcoating at 888-2016109 or visit www.greatsealcoating.com. Tim Smeltz




Who we are: Our mission is to provide individuals, towns, cities and whole nations with a healthier and less expensive drinking water delivered through more responsible purification systems that do not damage the environment. Based in the Greater Seattle Area, we stand at the forefront of water purification and filtration. We have developed groundbreaking self-serve purification systems that produce premium mineral water that is not only more affordable than most bottled water, but also considerably more ecologically responsible.

What we do: Consumers have a growing concern with municipal water quality and safety, recently substantiated in over 1,000 communities impacting over 250 million Americans in 50 states. Business provides patent-pending water purification systems offering quantifiable, tangible differentiators vs. conventional systems. Recognized as top 100 game changes in 2018! Total Business Alliance Partner investment model. Managing Partner carries out entire daily operations which totally frees up investor from doing other personal business activities and provides Investor monthly income for revenue sales.

Investment: $280,500 minimum Franchise Fee: None; this is a business not requiring an upfront Franchise Fee saving upfront costs Royalty: None; this is a business not requiring monthly Royalty and/ or Marketing fees for up to 10 years saving thousands of dollars to the bottom line operational costs Financing Available: Yes, third party plus special veteran funding; qualifies for the Section 179.org allowing 100% tax deduction up to $1,000,000 per year from 2018 - 2022 VetFran Discount: No; Other Veteran Funding options with additional bonuses, including a $12,000 10-year interest-free loan Founded: 2013 Number of Units: over 3,000 Headquarters: Everett, WA

Who we are looking for: Investors needing a total passive, turnkey investment; no need to carry out any operational business activities; diversify their financial portfolio to provide additional monthly revenues; looking for a 20% annual ROI on or before 12 months of operation.

Get More Info


Dick Humphrey Toll free 877-941-0002 dhumphrey@waterstationtechnology.com


PuroClean® WHEN A HOME OR BUSINESS EXPERIENCES WATER, FIRE, MOLD OR biohazard damage, the owner will always want a trustworthy company to take care of cleanup and restoration. A speedy, safe return to life as usual is the tip-top priority. And that’s why clients turn their troubles over to PuroClean, with its array of property damage restoration services. Founded in 1991, PuroClean labels its franchise opportunities “low-risk, high-reward.” Translation: 1. an inexpensive buy-in plus steady demand ($190 billion in the U.S. during non-hurricane years) and 2. threefold satisfaction: healthy income, a feel-good career, and grateful clients who make many referrals. PuroClean works with national insurance carriers to support franchise owners and their customers. The company’s high-tech tools help franchise owners update customers in real time, keep a job diary, take moisture readings, handle cost-effective claims management, automate billing, and more. PuroClean is looking for motivated franchise owners who possess sales and customer service skills, management experience, and compassion. Three weeks of training, much of it hands-on, at the PuroClean Academy trains franchise owners to prepare estimates, dry out buildings, remove mold, eliminate odors and much more. Field training is offered at each franchise owner’s location, and a regional director is available 24/7/365 to assist franchise owners. Franchises can be home-based, and PuroClean can steer prospective franchise owners toward lenders. Military veterans are eligible for discounts. For more information, visit www.PuroCleanFranchise.com. 56


Conserva Irrigation EVERYBODY WHO HAS A LAWN OR LANDSCAPE WANTS IT TO LOOK NICE, but nobody wants to squander water and money doing so. Enter Conserva® Irrigation, which appeals to residential and commercial customers from the standpoints of environmental and fiscal responsibility. Conserva is the brainchild of Russ Jundt, who started the company in Minneapolis in 2011. “I come from the land of 10,000 lakes. We love our water,” says the Minnesota native. In 2010, an irrigation show opened Jundt’s eyes. He saw that “smart irrigation” was coming on the scene, and he wanted to be part of it. The efficient nozzles and technology used to adjust sprinkler-running times made sense to him. Conserva is a great stand-alone franchise but also can provide an excellent complement to businesses that do snow-clearing and landscape maintenance, for instance. Not just a residential service, Conserva Irrigation has national accounts with large companies like Target, and franchisees get to step right into those established contracts. The franchise offers quick start-up, low entry costs, multiple revenue streams (installation, repairs, winterizing, irrigation equipment upgrades such as moisture sensors), and excellent corporate support, from initial training to follow-up troubleshooting. Another benefit: Conserva partners with TORO® and SiteOne™ Landscape Supply for great pricing on parts. Franchisees, who don’t need prior experience in irrigation, find the work rewarding in many ways. “Not only are we going to be able to save them money in irrigation costs, but we’re going to be able to save the finite resource that we all share, which is our fresh water,” says Dean Ives, a franchisee in the Richmond, Virginia, area. “I think that’s important. It’s what makes the model.” For more information, visit www.irrigationfranchise.com or call 804-206-8623.

April 2019 57

Handy and Hands-on

In the home-services arena, many owners are hands-on—at least at first


by Don Clayton, Certified Franchise Consultant

home-services franchise can be a great investment for someone wanting a recession-resistant franchise model. I recently worked with a franchise candidate who had just retired from a home-improvement store. He wanted to invest his retirement



savings in a home-services franchise. This seemed to make sense, given that he had worked in home-improvement retailing for many years. After developing a rapport with my candidate, I learned that he was 59 years old and had very bad knees. Do

“Some home-service

franchises require spending lots of time on knees and back, and significant ladder climbing.” home-services franchise owners work in the business daily or do they oversee others who take care of the day-to-day activities? The answer can be—and most often is—both. With many home-service franchises, the owner initially may need to walk the streets (sometimes literally) making connections in the neighborhood he will serve. In addition, the owner may be the person on-call for service visits, repairs, and installation tasks. Some home-service franchises require inching along in crawl spaces, spending lots of time on knees and back, and significant ladder climbing. Of course, it depends on the brand you choose, so make sure you ask the right questions. In some cases, the franchise owner could spend months—or even years—doing handson work. He can step into the overseer/ CEO role only after the business is established with contractors/employees in place, a solid clientele built up, referral sources pinned down, and steady work coming in. This means it’s a less-than-ideal option for a

retiree with bad knees. Home-services franchises, like other franchises, have unique touches and approaches within their business plans. If you’re looking into the home-services industry, study the opportunity in depth so you fully understand the owner’s initial and long-term roles to make sure the industry is right for you.

Don Clayton has spent more than 15 years helping others achieve their dream of business ownership. Starting as a franchise consultant for FranServe in 2001, he quickly became a top producer. His passion for the business led Don to the position of VP of Talent Acquisition, where he is committed to recruiting qualified candiates who are likely to succeed. Contact Don at don@franserve.com or 919-777-0178.

April 2019 59


Demand is steadily increasing for home services


by Jerry Rieder, Certified Franchise Consultant

here are more than 140 million housing units in the United States. That means a lot of roofs, sinks, paint, toilets, furnaces, and other items that require maintenance— plus constant demand for high-quality home repairs and home-services franchises. Estimates for the total financial impact of the home services industry vary from $400 billion to $800 billion annually. However, all industry observers confirm that the industry is growing again at a noticeably substantial rate. The U.S. Department of Labor projects the general home services and maintenance segment of the franchising industry and related need for workers will rise faster than the average segment through 2021.



Why is the home-services market growing at such a significant pace? One overriding factor is that more American homeowners have the resources to pay others to do tasks and chores for them. According to an ABC News report, “not only are Americans working longer hours than at any time since statistics have been kept, but now they are also working longer than anyone else in the industrialized world. And while workers in other countries have been seeing their hours cut back by legislation focused on preventing work from infringing on private life, Americans have been going in the other direction.” Another significant aspect of industry growth has been referred to as “aging

in place.” A large number of aging baby boomers want to remain in their homes. This leads to repairs, maintenance, and modifications that allow them to live in their homes comfortably as long as possible. Technology has given consumers instant access to more workers and home-services information, enabling them to get what they need at a cost that is comfortable to them. As noted in a Forbes Magazine article, with the new and current era of technological information access, “boomers can easily schedule their home renovations, while Generation Xers can use all available information to drive a hard bargain between thrift and quality. As for millennials, web-based home services (searching) could in time entirely redefine their lives.” To find your ideal home-services franchise from the diverse offerings in the industry, work with a qualified franchise professional who can match you to the right opportunity based on your goals, objectives, areas of interest, and desired investment level.

Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com

April 2019 61


Meet face-to-face with the hottest business ownership candidates in each city.






Seaport Hotel & World Trade Center

Ohio Expo Center

Cobb Galleria

January 11 & 12

March 30 & 31

First 10’ x 10’ Booth: $2795.00

September 6 & 7 First 10’ x 10’ Booth: $2795.00

First 10’ x 10’ Booth: $2795.00


February 16 & 17 Meadowlands Exposition Center

First 10’ x 10’ Booth: $2995.00

SAN DIEGO, CA March 2 & 3

Del Mar Fairgrounds


Dulles Expo Center

First 10’ x 10’ Booth: $2795.00


April 27 & 28

Donald E. Stephens Convention Center

First 10’ x 10’ Booth: $2995.00

First 10’ x 10’ Booth: $2795.00


March 16 & 17

Orange County Convention Center

First 10’ x 10’ Booth: $2795.00

HOUSTON, TX May 18 & 19 NRG Center

First 10’ x 10’ Booth: $2795.00

FT. LAUDERDALE, FL September 20 & 21 Broward County Convention Center

First 10’ x 10’ Booth: $2795.00


October 11 & 12

Tampa Convention Center

First 10’ x 10’ Booth: $2795.00


October 25 & 26 Denver Mart

First 10’ x 10’ Booth: $2795.00


November 8 & 9

Dallas Market Center

First 10’ x 10’ Booth: $2795.00

Each additional 10’x10’ booth space is available for $1095. Each additional 10’x10’ booth space in Chicago/New York is $1295. PRODUCED BY:


17 years of high quality franchise sales events.




Wrenching DECISION Should you consider an auto-services franchise? by Mary Vinnedge


hade-tree mechanics are a rare breed. Most people don’t even change their oil or rotate their tires themselves, and those are among the easiest, lowest-tech tasks. Because today’s cars, trucks, and SUVs are heavily computerized, very few people have the equipment and skills to handle complicated maintenance or trouble-shoot problems in their vehicles. And there are a lot of horses out there under those hoods. Some 278 million vehicles are on the road in the United States, according to the Automobile Aftermarket Industry Association, with the average age of each nearing 12 years. The Automotive Aftermarket Suppliers Association says there’s a $381 billion—yes, billion with a B!—market for after-sales parts and accessories. Tires alone offer tremendous income potential: Modern Tire Dealer Magazine reported last year that the replacement tire market for cars and trucks exceeds $39.6 billion a year. What do these numbers add up to? Older vehicles need millions of replacement tires, batteries, filters, belts, and fluids as well as major repairs to engines, transmissions, air-conditioning, and electrical systems. That’s a huge opportunity knocking for owners of automotive-service franchises.



Independent repair shops do 75 percent of aftermarket auto repair (dealerships, only 25 percent).


The average length of ownership for new and used vehicles has increased 60 percent in the last decade.

GET YOUR FIX Source: www.v12data.com, www.statista.com, and www.ihsmarkit.com.

Americans keep vehicles 79.3 months on average— more than 6-1/2 years.

The average age of U.S. vehicles has increased 17 percent in the last decade and is projected to be 11.8 in 2019.

Rubber, Meet Road! Market shares for types of replacement tires Farm vehicles, $535 million

Light trucks, $5.2 billion Off-road vehicles, $1.7 billion

Passenger cars, $25.4 billion Trucks, $6.8 billion

April 2019 65


On a Roll Profiting from an ever-expanding market BIG O TIRES® MADE A HUGE SPLASH THIS YEAR WHEN IT WAS RANKED the No. 1 franchise in the Wheels & Tires category of Entrepreneur magazine’s Franchise 500 list. What’s behind that? Well, franchisees applaud the company’s New Franchise Orientation, a primer that teaches them how to make every customer interaction an excellent one. Big O also offers franchisees—who do not need experience in the automotive industry—online training via 400 catalogued courses. Statistics document the huge opportunity for Big O owners. According to the Automobile Aftermarket Industry Association, the nearly 279 million American vehicles now on the road are approaching an average age of 12 years. This means motorists need multiple sets of replacement tires and regular vehicle maintenance before moving on to their next ride. Founded in 1962 as a cooperative to obtain volume pricing on tires, Big O has become one of North America’s largest retail tire franchisors, with nearly 450 independently owned and operated locations in 25 states. The stores provide a wide range of automotive services in addition to quality tires, wheels, and accessories. In 1996, Big O Tires became part of the TBC Corporation, a major marketer and distributor of tires and other products for the automotive replacement market. Big O’s reach and resources broadened again in 2005, when Sumitomo Corporation of Americas acquired TBC. Michelin North America joined the team in 2018 by acquiring a 50 percent interest in TBC Corporation through a joint venture with Sumitomo. To learn more, call 800-365-0007 or visit www.bigofranchise.com.



Golden Opportunity As cars age, Midas® grows its happy base of customers MIDAS® TREATS CUSTOMERS LIKE ROYALTY, ACCORDING TO NEWSWEEK, which crowned the company No. 1 in the publication’s 2019 customer-service ratings. In its early days, the 63-year-old company sold mufflers with a national warranty “for as long as you own your car.” This was unheard of at the time and helped Midas become a trusted brand. Fast-forward to today, when the Automobile Aftermarket Industry Association reports that Americans have nearly 279 million cars, trucks, and SUVs on the road. Those vehicles averaged 11.7 years of age in 2018, and the need for repairs obviously accelerates with age— creating a market of about $40 billion a year. So, as customers rack up more miles and keep vehicles longer than ever before, Midas has evolved into a one-stop shop for total car care. This means that Midas attracts franchisees with, pardon the pun, consumer-driven demand. Midas, with more than 2,100 locations worldwide, has been owned by TBC Corporation since 2012. As a marketer and distributor of tires and other products for the automotive replacement market, TBC ambitiously expanded Midas through additional service lines such as tires and through strong national advertising campaigns. The elite brand’s reputation— underscored by its iconic “Trust the Midas Touch” slogan—is reinforced with marketing that harnesses TV advertising, mailers and fliers, indoor displays, the company’s state-ofthe-art website, and a strong social media presence. To learn more, visit www.midasfranchise.com or call 877-890-5874.

April 2019 67


Getting Real About Resales


by Diana Capirano Certified Franchise Consultant

s a specialist in franchise resales, I’ll go on record saying that you’re as likely to find a flawless resale as hit a mega-lotto jackpot. But people continue to search for the diamond in the rough. “I’m looking for a business with a motivated seller, with low investment/high return, excellent cash flow (mid-six digits), and seller financing.” Sound familiar? Newsflash: EVERYONE is looking for the same thing. Lightheartedly I respond, “Wow! That sounds great. I’ll take 10!” Many resales fall into the distressed category, something like buying a house with good bones but needing work and TLC. Premium resales may never even hit the open market because they sell internally (within the franchise system) or to personal/professional referral networks. Most great resales that hit



the web portals come and go very quickly. Some business seekers who concentrate only on existing entities can search web portals as a full-time job for years, logging countless hours, only to get beat out and then feel beat up. I’m not saying this to discourage you from looking for resales, but to caution you to be realistic and consider using a reputable resale consultant who can inventively search for them and then help navigate and vet the opportunities (Part 2 of this article in next month’s issue). THREE MAJOR CONSIDERATIONS 1. Investment level: First, determine a comfortable investment level, the necessary profitability, and a desirable industry. Please understand that you will probably not get high cash flow from a low investment. Also,

“Shoot for the moon, but land among the stars” —Oscar Wilde be aware that businesses with great value potential could fail to qualify for Small Business Administration (SBA) or other traditional loans, so have a backup plan for financing if you can’t pay cash. Additional sources of income, such as a spouse’s paycheck, rental property, etc., may help you qualify for a loan. 2. Owner benefit: If you’re looking to replace income immediately, what’s the target amount? Remember that you’ll have to fund the sale and need more time and capital injection so this “benefit” number will change. 3. Desired industry: What are the requirements of the business model? Can you be an owner-operator if the franchisor mandates it? And don’t discount the fact that you should like what you’ll be doing. If it’s just a passive investment, you still need to get connected with growing the business.


RESALE VS. START-UP A resale may be a good fit if you: • Like to improve things and consider yourself a fixer who thrives on challenges. • Are adept at problem-solving and at adapting when the unexpected happens. • Don’t make a practice of blaming others. • Want to buy low and sell high, assuming you’re putting in the sweat equity to grow it. • Don’t mind—in some cases—overpaying for the foundation, good will, your opportunity value, or the extra work needed to right the ship. • Have the financial bandwidth for an additional cash injection (operating capital) and don’t need to finance with a traditional loan such as one from the SBA. • Have the time and wherewithal to complete granular due diligence and go the long haul.

A start-up may be better if you: • Don’t want to inherit others’ problems or put in the time required to right the ship. • Enjoy developing things from scratch. • Need to fund with a loan. • Feel there is better opportunity in an open franchise area. • Have other sources of income or enough for living expenses while you ramp up. • Are not prepared to do a deep dive into due diligence before investing.

Both resale and start-up franchises require you to undertake thorough due diligence, investment of time and financial capital, and full-on commitment. Following the franchise training and systems will be necessary in both cases, but may be even more important in a resale because the previous owner might have strayed from the proven process.

Diana Capirano, CFC, has an expansive career that includes corporate and franchise sales and development, marketing and operations, mergers and acquisitions, structuring and negotiations, and business ownership. As a highly respected consultant and mentor, Diana espouses a profound commitment to help prospective business owners and investors understand and navigate the process of deciding on a franchise business. Contact Diana at 941- 999-0095, email diana@focusfranchise.com, or visit www.focusfranchise.com.

April 2019 69


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1. A Q&A session with an industry leader 2. David Banfield on IFG's unique business concept

David Banfield is president of The Interface Financial Group (IFG).


The company provides early payment services for businesses as they need it. Here, he shares the merits of the IFG brand and what it takes to be a successful franchisee. For more information, visit www.interfacefinancial.com/franchise or email Banfield at ifg@interfacefinancial.com.

What type of service does IFG offer?


IFG delivers a white-collar financial service for business clients. Working only in the B2B marketplace, franchisees accelerate cash flow by buying current, quality invoices at a discount. They are not engaged in the lending business—they buy invoices—so every transaction is a buy-sell agreement. This means that franchisees don’t need to be involved with any specific lender regulations or license requirements.


How does IGF support its franchisees?



IFG engages with franchisees in every transaction they undertake. They never have to work on their own because all transactions are completed by a syndicate made up of the franchisee and franchisor working together. This unusual concept is probably unique to the IFG brand.

What sets IFG apart as a franchise investment?



The fact that we, the franchisor, work with franchisees on every transaction is something different in itself. IFG also gives the franchisee the opportunity to work with other people’s money—OPM—to create a higher-than-average return on their working capital. This is achieved through an internal capital-leverage plan. This plan is available to all franchisees as part of their franchise benefits at no additional cost or obligation.



Do you need a specific background to run this business?



Yes. You need a solid business background, one that aligns with IFG’s model that franchisees are mature individuals. We are not concerned about specific backgrounds but are more concerned with the fact that franchisees have gathered an in-depth knowledge of business and commerce over the years. A common myth is that IFG will consider only bankers and accountants as franchisees. Nothing could be further from the truth.

How can franchisees scale the business?


IFG is a capital-driven business—the more capital you handle as a franchisee, the greater your income. So scalability is driven by capital. As a franchisor, we do not dictate to our franchisees how much working capital to employ. That’s open-ended, and they can increase or decrease the amount over time in order to meet their personal goals and budgets, which is possibly another unique feature of IFG franchises.

April 2019 71


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1. Trending franchise businesses you want to know about 2. A great place to show off your franchise

The Patch Boys®

The Inspection Boys®

FASTSIGNS® The Patch Boys® takes care of damaged drywall caused by clumsy accidents or water damage. These jobs are usually too small for contractors, and most homeowners don’t have the time or skill to take care of drywall repairs themselves. When you join The Patch Boys® family, you become a part of an entrepreneurial community that works together to advance the brand. For more information, call 844-99-PATCH, or visit www.thepatchboys.com.


Exceptional customer service and high-quality products have earned FASTSIGNS® a loyal base of business clients and an excellent reputation. By providing custom applications for end users along with sophisticated new products such as digital signage, ceiling tiles, and imaged glass, franchisees are perfectly positioned to achieve long-term success. With 120-plus staffers dedicated to supporting the approximately 650 franchise owners, franchisees always know where to go for help. For more information, visit www.fastsigns.com.


If you’re looking for a lowcost, high-reward business, check out The Inspection Boys. Offering a service that’s in demand, but in a newer franchise system, franchisees reap the benefits of huge territories with a tried-and-true business concept. The company prides itself in its cutting-edge marketing, using the latest in search engine optimization and social media to promote the brand at a corporate level. This homebased business offers low overhead, big margins and quick ROI. Learn more at www.inspectionboys.com or call 800-819-4403.


Naturals2Go® A flexible schedule and high-growth potential are just some of the perks Naturals2Go owners enjoy. Offering healthier choices than you’d expect to find in ordinary vending machines, Naturals2Go machines are welcome additions at schools and other high-traffic areas where people want quick, healthy snacks. Investors enjoy unlimited support and variable start-up costs. For more information, visit www.naturals2go.com or call 208 699 9169.

The world’s largest franchise consulting and expansion organization, FranServe Inc. helps people seeking lifestyle balance and financial security to find their perfect fit. That might mean working with a FranServe Certified Franchise Consultant, a free service, to identify and explore ownership of a particular brand. (Consultants are paid by the brands they represent.) Others may find the perfect fit by becoming a FranServe Certified Franchise Consultant and securing their dream career by helping others become franchise owners. With the franchise industry growing exponentially due to dramatic changes in corporate America, franchise ownership or franchise consulting offers a wonderful future. Learn more at www.FranServe.com.

Just Let Me Do It! Commerical Services® If starting a business with an existing customer base sounds good to you, consider Just Let Me Do It! Commercial Services. With corporate contracts in place, franchisees have jobs waiting for them on day one of opening for business. A handyman service for businesses, franchisees enjoy a turnkey model with low start up costs and high margins. The 20-year-old company has a proven business model and is now offering franchise opportunities. For more information, call 704-960-4554 or visit www.justletmedoit.com.

April 2019 73

spot·light Funtopia®

Challenge Island® Challenge Island is a unique and rapidly growing educational franchise. Incorporating STEAM education (science, technology, engineering, art, and math), the program takes children on imaginative journeys to an array of thematic islands. Each island is made up of numerous “destinations,” where children work in collaborative tribes on action-packed challenges. With low start-up costs and multiple revenue streams, including enrichment programs, camps, and parties, Challenge Island® is worth a look. For more information, visit www.challenge-island.com.

® 74

Senior Helpers® Dedicated to promoting healthy lifestyles in children, Funtopia combines sports with fun in an innovative way. A oneof-a-kind adventure park, visitors experience rock wall climbing like never before with imaginative scenarios, like riding dinosaurs, jumping off skyscrapers, and climbing beanstalks. Rope courses, zip lines, ninja courses, artificial caving, and many more active entertainment adventures add to the mix. Parents will be thrilled with Funtopia's snack bar options, which includes smoothies and baked chicken. Franchisees get unlimited support in an industry that has huge growth potential. For more information, visit www.funtopiaworld.com.


The need for eldercare has grown significantly over the years, making it a $400 billion industry. This means that the market for senior care businesses will continue to expand. Senior Helpers® owners are uniquely positioned to capitalize on a booming need, while delivering a meaningful and necessary service to elderly individuals and their families. With a low investment, experienced corporate support staff, and state-of-the-art training for staff and caregivers, franchisees can grow the business at their own pace. Discounts are available to military and first responders. For more information, visit www.Seniorhelpersfranchise.com

or call 877.406.8749.

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spot·light The Interface Financial Group NEXTGEN GREAT SealCoating™ Large territories and low start-up costs are just some of the perks for NextGen Great Sealcoating™ franchisees. Seeking to take advantage of a fragmented industry by applying the franchise model, the company’s founders created a ground-floor opportunity in a multibillion-dollar industry. Because franchisees use only environmentally friendly materials, they feel great about the product and service they deliver. The company provides marketing programs, in-depth training, and a dedicated call center. For more information, visit www.greatsealcoating.com.

Kitchen Tune-Up® When businesses need prompt payment, they can count on The Interface Financial Group (IFG). IFG’s early payment service processes invoices and puts cash in clients’ bank accounts without a 30- to 90-day lag. Franchisees enjoy an easy-torun home-based business with no need for staff, so payroll and HR demands are not an issue. This unique franchise model is part of a trillion-dollar industry. With more than two decades in business, IFG has a proven model and offers ongoing training and support. For more information, call 800-387-0860, ext. 2 or visit www.interfacefinancial.com

The folks at Kitchen TuneUp® believe clients don’t have to spend a fortune or be displaced from their homes to get the space they’ve always wanted. Known for its signature One-Day Tune-Up, the company offers five service options at different price points, with many projects completed in only one to five days. Franchisees don’t need an industry background, just a desire to run and grow a business. With more than 30 years in the kitchen and bath industry, Kitchen Tune-Up offers a known brand with a proven concept. Franchisees enjoy support, ongoing training, and the buying power of a large corporation. For more information, call 1-800-333-6385 or visit www.ktufranchise.com or email franchise@kitchentuneup.com



Looking for your next career adventure? FRANSERVE: WHERE DREAMS COME TRUE

Being a FranServe consultant is like being a superhero

As a leader in disaster-recovery services, PuroClean helps families and businesses overcome damage to homes and commercial buildings from water, fire, mold, and other crises. Franchises feature low-cost entry and can be homebased.

Find your dream career by helping others achieve their dreams of business ownership through franchising The world’s largest franchise consulting and expansion organization

www.franserve.com April 2019 800-206-5454


spot·light BrightStar Care®

PuroClean® WaterStation Technology® Plastic water bottles last for 1,000 years before they are disintegrated. WaterStation Technology built a business around reducing that problem. This eco-friendly company offers consumers selfserve purification systems that produce premium mineral water that is not only more affordable than most bottled water, but much more ecologically responsible. Offering a passive ownership model, investors enjoy other revenue streams, including digital advertising. Visit www.waterstationtechnology.com

for more information.


BrightStar Care is an industry-leading home care and medical staffing franchise with more than 330 locations nationwide. Franchisees provide in-home medical and non-medical services to clients, helping families ease the strain of caring for their aging loved ones. With multiple revenue streams including personal, companion and skilled care, national accounts and medical staffing, franchisees leverage several opportunities for growth. Proprietary technology solutions are designed to help franchisees improve efficiencies and deliver the highest standard of care for their clients. For more information on BrightStar Care, visit www.franchise.brightstarcare.com.


PuroClean provides fire and smoke damage remediation, water damage remediation, mold removal, and biohazard cleanup to commercial and residential customers through a comprehensive network of 270plus franchise offices across North America. PuroClean offers a low-risk, high-reward franchise opportunity with an incredible level of personal satisfaction for entrepreneurs. The company takes care of job assignments and works with insurance companies so franchisees can take care of their customers. PuroClean’s training is in-depth and hands-on, with each franchisee’s regional director available 24/7/365 to assist with problemsolving. Ongoing training is available online. For more information, visit www.PuroCleanFranchise.com.

Renew Crew™

Sports Nutrition Authority™ Everybody benefits from a balanced, healthy lifestyle, and Sports Nutrition Authority™ helps people get there. Staffers and clients discuss objectives and then arrive at the ideal nutrition and fitness guidelines to follow. Operating within an industry growing 8 percent each year, Sports Nutrition Authority franchisees benefit from exclusive products that help clients lose weight, build muscle, or reach other health, fitness, and athletic goals. The initial investment is low, and the key prerequisite is an entrepreneurial attitude. For more information, visit www.sportsnutritionauthority.net.

Midas® When outdoor surfaces need a spruce-up, Renew Crew™ is on speed-dial. Skilled technicians deliver eco-friendly rejuvenations to decks, fences, gutters, patios, siding, and walkways at homes and businesses. Franchisees (and their customers!) feel great about the makeovers and recurring maintenance programs, and they appreciate the low cost to join the Renew Crew team. After initial training, franchisees can count on continued support and follow-up training, including midyear and annual meetings to brush up on best practices. For more information, visit www.renewcrewfranchise.com.

With 60-plus years under its belt and 2,100 locations worldwide, Midas® is, needless to say, very well-established. Franchisees can operate with a satisfying level of independence, but consultants and sales coaches are available to optimize performance at every location. The company prides itself on providing outstanding franchisee benefits such as exceptional local and national marketing, diverse tire brands, and data tracking so customers’ reminders and coupons arrive with perfect timing. Midas waives franchise fees to first responders and veterans. For details, visit www.midasfranchise.com or call 877-890-5874.

April 2019 79

spot·light Footprints Floors

Big O Tires® Started as a cooperative to secure volume pricing in 1962, Big O Tires® now has nearly 450 independently owned and operated stores. Franchisees, who need no automotive experience, benefit from the company’s multichannel marketing and state-ofthe-art website that’s information central for everything from invoices to warranties. Orientation emphasizes unparalleled customer service, and best-practices training is comprehensive, extending from the initial sales process and bookkeeping to mechanics’ services and supply-chain management. Franchise fees are waived for veterans and first responders. For details, call 800-365-0007 or visit www.bigofranchise.com.

Since 2008, Footprints Floors has excelled as a family owned and operated, oneof-a-kind, versatile flooring business. They have spent over a decade mastering the installation of vinyl, laminate, tile, backsplashes and the installation and restoration of hardwood. Entrepreneurs are drawn to the scalable model due to the low investment, zero build out, and high profit margins. This is also a highly assisted franchise as the corporate team handles lead generation, marketing, and runs a corporate call center which fields all customer inquiries. Franchisees need a strong business acumen and management or sales experience but not a flooring or service background. For more information, visit www.footprintsfranchise.com.

Dryer Vent Squad® Dryer Vent Squad® provides a valuable, inexpensive service to homeowners that saves time, money—and could potentially save homes and lives. Since approximately 80 percent of all U.S. households have a clothes dryer, there is a huge base of potential customers. Dryer vents need to be cleaned and maintained on a regular basis. Dryer Vent Squad® takes away the worry and lets families reclaim time and money. For more information, visit www.dryerventsquad.com.




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June: Mobile Franchising

November: Pets & Vets

July: Low-Cost & Home-Based

December: 100 Game-Changers

August: Sports & Fitness

January 2020: Sports & Fitness

September: Senior Care & Medical

February 2020: Food

FranchiseDictionary THE ABC’S OF FRANCHISING


last word

\ last \ \ wərd \ noun

1. Advice from a successful brand 2. How BrightStar Care® excels in the business of compassion

Take comfort

Why this brand assures peace of mind 1. Multiple revenue streams. BrightStar Care provides in-home medical and non-medical care to clients, with services from bathing to giving medication. The company assists hospitals, labs, nursing homes, and doctor’s offices with staffing and has national and regional accounts that generate business for franchisees. 2. Steady, recession-resistant demand for services. Some 56 million Americans will be 65 or older by next year; 7 million of them will be at least 85 years of age. BrightStar Care helps clients stay in their homes instead of moving into a more expensive setting, such as a nursing home or hospital. 3. Superb training and support. BrightStar Care franchisees receive three weeks of initial training plus ongoing aid from the corporate office, a field support coach, and fellow franchisees. Each franchise’s nursing director, sales director, and branch manager also receive training. 4. High standard of care. A registered nurse manages every BrightStar Care case, even though it’s not required by state licensing. 5. State-of-the-art tools. Proprietary technology delivers maximum efficiency for processes, such as billing, payroll, tracking staffers’ arrivals, and more. For more information, visit www.franchise.brightstarcare.com or call 877-689-6898.



DO YOU ENJOY YOUR WORK? 86% of our franchise owners say they enjoy operating their business.*


would recommend to others interested in joining a franchise system.*

CALL TODAY Find out what it takes to own your own business and future.

*Survey performed by Franchise Business Review Known as the “Paramedics of Property Damage,” PuroClean® provides fire and smoke damage remediation, water damage remediation, flood water removal, mold removal, and biohazard cleanup to commercial and residential customers across North America.



For franchise information, call 855-503-4242 or visit PuroCleanFranchise.com




NO AUTOMOTIVE EXPERIENCE REQUIRED! As a Midas franchisee, you have the freedom to operate independently with an experienced team behind you providing outstanding support, resources, and training to help you excel as an owner. Midas is an iconic brand. “Trust the Midas Touch� is an iconic slogan. Using them, we deploy high-quality branding that features strong messages and a consistent look carries across our TV advertising, mailers and fliers, in-store displays, website, and social media. By tying everything together into an integrated strategy, we amplify the power of our award-winning multi-channel marketing making Midas a leader in the Autocare industry.

VISIT JoinMidas.com


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Articles inside

Low-risk, high reward

page 56

Tune in to a great opportunity

page 52

A franchise to feel good about

page 54

Cover Story

pages 48-49

Conserva Irrigation

page 57

Renew Crew

page 50

Take comfort

page 82

Interview with David Banfield

pages 70-71

Getting Real About Resales

pages 68-69

Wrenching Decision

pages 64-67

Growth Spurt

pages 60-61

Handy and Hands-on

pages 58-59

Hitting a Home Run

pages 46-50, 52, 54, 56-57

Move over, guys

pages 44-45

Why buy? Weigh everything in the franchise package

pages 40-41

An innovator who runs her business with passion

pages 36-37

Consider financing via your 401(k) even if your CPA advises against it

pages 34-35

Special Legal Considerations for Home Services Franchisees

pages 30-31

Franchisee of the Month

pages 28-29

Here they Grow

page 26

Flood Zone

page 25

Cave Man

page 22


page 20

Rude Awakening

page 20

Beyond the bottom line

page 17
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