Women Of Wonder 50 WOW!

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OCTOBER 2019 | $7.95







76 Never, ever take NO for an answer!

A logical foray into a franchising mecca

Grasping the American dream stating “women can do more!”

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Helping others has never been so rewarding

Our commitment to the highest standard of in-home healthcare provides franchisees with multiple revenue streams that generate an annual average of $1,772,699*.

877 689 6898

franchise.brightstarcare.com *2018 Revenue, per our 2019 FDD - Item 19, for first franchise locations open 12+ mos.

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October 2019 5


kən�tents / noun 1 The subjects or topics covered 2 Amazing lineup of stories and features relating to franchising


Buzzword: What’s trending in franchising


Special Section

82 86 90 97 102 106

15 Providing Security: Surveillance Secure 18 Girl Power: Jabz Boxing sponsors 5K race 21 Helping kids to thrive in the 21st century!: Challenge Island

Women of Wonder: Announcing the 50 WOW winners! Women in Franchising 44 47 48 50 54

Mom’s Best Friend? Many franchises cater to the needs of working mothers Young at Art: Kidcreate Studios enhance children’s creativity and overall learning Everybody Wins: Kids First Swim Schools helps franchisees achieve their dreams Smart cookies: Mother and daughter of Le Macaron French Pastries A Woman Helping Women: The founder of BeBalanced

Update: Franchising Gives Back in a Powerful Way

A Typical Week in the Life of a Franchisee: Hero Inspections & Environmental Franchisee of the Month: The Fix is In, Just Let Me Do It Interview: Ron Katz, Midas franchise owner Entrepreneur: Mom-Friendly, BrightStar Care Spotlights

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58 64

72 58 62 64 68 72 76 78 80 93

FEATURES A Cut Above: The good ol’ days are better than ever! Two Truths and a Lie: A reality check for succeeding with your franchise First Things First: PuroClean’s CEO on his path to franchising success Keep that Day Job: Semi-absentee franchise ownership All Aboard: Training programs typically have three components Never take no for an answer: Barbara Moran of Moran Industries Springboard Event 2019: A tremendous success! Achieving Balance: Naturals2Go Franchise Action Network: Always on top of Capitol Hill

October 2019 7

Build a Business. Make a Difference. Prime territories are still available 3 unique revenue streams from the same referral source • • •

Non – medical in-home care Senior living referral services Home Health – when they’re ready

Local area representatives provide ongoing local support Referral fees: $40,000 single, $20,000 each multi-unit

For more information, contact Jason Wiedder - VP of Franchise Development

(916) 520-1256 | franchisesales@abc-seniors.com 8 FranchiseDictionaryMagazine.com

Enjoy a Simple Service Model!









October 2019 To learn more contact Brian Bowe (920) 639-5657 • theguysplace.com



\�le-tər \ noun 1 A welcome note from the publisher and editor 2 A brief overview of the issue


t all started with the color pink. Not only is pink the international color for breast cancer support, it’s also the brand color for Franchise Dictionary Magazine. With that in mind, I created this month’s “Women in Franchising” issue, which showcases our first-ever 50 Women of Wonder (WOW). These remarkable female franchisors are making a difference with their brands; they inspire and awe us. Turn the pages and be WOWed! Yours in FRAN-ship,

Alesia Visconti Publisher/CEO avisconti@franchisedictionarymagazine.com


Proceeds from this issue will be donated to the Susan G. Korman Breast Cancer Foundation

mazing! Awestruck! Floored! That’s how I felt listening to the stories of women in franchising for this issue. We have some tremendously talented women building businesses and franchises in what was once a nearly all-male industry. Balancing business, family, and marriage has become an Olympic sport, and the women featured in this, our first 50 WOW issue, are on their way to winning a gold medal for crossing the finish line with tremendous success! Ladies, you make us proud, and it was a pleasure bringing your stories to light. Happy reading,

Rose Mango, Chief Editor editor@franchisedictionarymagazine.com

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Say goodbye to the grind and hello to grinding out your own piece of the American dream. As a HERO Franchise Owner, you can really go after it with the confidence. We have your back. Owning a HERO Franchise is all about growing a sustainable business – an investment for your future.

A FUTURE SO BRIGHT YOU . . . GET THE IDEA At HERO Inspections & Environmental, we like that for every $1 of revenue we generate, we are building $1 of equity in our business. Same goes for every franchisee and territory location. Think income… but also think equity.

REEL IN THE REAL BIZ INSTEAD OF BEIN’ BAITED BY B.S. Don’t fall for a franchise that is really just selling you a job that will be 24/7/365 drowning in the hours. Don’t be baited by a company with a fancy brochure, but that’s their only tool. They hook you in and then leave you dangling like a fish floppin’ on a hook trying to figure everything out from pricing to marketing to business operations. When you own and run a HERO franchise, you get the same biz in the box that got our flagship in Denver, CO to $500k+ in only it’s 3rd year. You have access to EVERYTHING you need to rock it from day one. All the heavy lifting has been done.

Ready to rock? Contact us and we’ll send you all the details and goodies.

HEROinspect.com | 303-500-3378

October 2019 11

October 2019 OCTOBER 2019 | $7.95

Publisher/CEO Alesia Visconti



Chief Editor Rose Mango Assistant Editor Mary Vinnedge Senior Editor Rochelle Miller Staff Writer Deanna Pledge Staff Writer/Copy Editor Elice Morgenson



Creative Director Kimberly Smith


VP of Franchise Expansion Joan Winchester


Web Designer Audra Defalco

Never, ever take NO for an answer!

Senior Executive Coordinator Michele Goitiandia Contributors Dawn Abbamondi Geoff Batchelder Nancy Friedman Jessica Melendez Jerry Rieder

CONTACT US Franchise Dictionary Magazine 345 Route 17 South Upper Saddle River, NJ 07458 info@franchisedictionarymagazine.com

FranchiseDictionaryMagazine.com Entire contents copyright ©2019

Follow us for the latest industry news


A logical foray into a franchising mecca

Grasping the American dream stating “women can do more!”

On the cover


nside this very first issue featuring Women in Franchising, we were truly honored to interview Catherine Monson, CEO of FASTSIGNS®. Her story is a must-read – you will come away changed, encouraged and inspired. The road to success is often paved with struggles and hardships. Monson will tell you how to motivate yourself and how to stay focused on the goal ahead. She will tell you first hand that you can get there – you just can’t quit! It is truly our pleasure to introduce you to Catherine Monson, the woman at the helm of one of the largest franchise companies in the country, FASTSIGNS.

You don’t have to wait until our next issue. Sign up for our newsletter. It’s free! FranchiseDictionaryMagazine.com


Franchise tradeshows are usually held in big cities, so why not mix business with pleasure? While looking for your next business opportunity, you can fit in time to see sights and eat at great restaurants. Check out these exciting shows coming up: The Franchise Show www.USFranchiseShows.com

Franchise Expo www.mfvexpo.com

October 11-12, 2019 Tampa Convention Center Tampa, FL

November 8-9, 2019 Expo Franquicias Puebla Puebla, Mexico

October 25-26, 2019 Denver Mart Denver, CO

November 14-16, 2019 Franchise Expo Frankfurt Frankfurt, Germany

November 8-9, 2019 Dallas Market Center Dallas, TX

December 5-7, 2019 Franchise Expo West Long Beach, CA

ANCHISE OPPORTUNITIES AVAILABLE • Large, protected territories • Fast startup, low overhead • Flexible, home-based business

Franchise Opportunities Available

We inspect and respect your home TheInspectionBoys.com

800-819-4409 800-819-4403

A FRANCHISE YOU CAN TRUST 14 FranchiseDictionaryMagazine.com

the buzz

the \ ’buhz-’ \ noun 1 An atmosphere of excitement and activity 2 What franchise experts are talking about

PROVIDING SECURITY Surveillance Secure has been a proven security industry leader since 2006, serving commercial clients throughout the country. No matter what area we are serving, our teams provide the right technology, professional installation, and integration, which is always backed by consistent, dependable service and support as part of our brand’s commitment to providing outstanding client services. After nearly 15 years in the business, they have grown dramatically and in 2019 decided to launch a franchise opportunity that would bring Surveillance Secure, its services, technology, and installation practices to reach more clients in the U.S. If you are an investor looking into security franchise options, you probably don’t need much convincing to recognize that this is the best time to own a commercial security business. It is precisely why Surveillance Secure is the ideal partner for your security franchise journey. In this day and age people are more anxious about personal safety than ever before. Businesses, schools, and other facilities have concerns about access control, active shooters, and other security issues that seem to be a daily occurrence. It is an area of need for the general public, and now is the time to fill that need. So the real question is: How can you enter the security sector the smart way? Franchising is the most proficient way as you will be able to start immediately equipped with pre-approved products and welldeveloped services added with a recognizable brand name that will be a solid foundation to build your business on.

Here are some essential things that you need to take into consideration before deciding whom you choose to begin your franchise journey with. Industry growth potential: You need your franchise to be something scalable. The security industry is here to stay, and modern developments need to be implemented as the technology progresses. Rapid turnkey business: You want to minimize the time between paying your franchise fee and being able to get your first customer. Recurring revenue: Monitoring services and other security options that acquire a recurring fee from clients get you a steady income besides larger one-off projects. Top brands, systems, and training: You need to work with a company that offers the best products and ensures your sales team knows what they are offering.

If this sounds like the investment opportunity you are looking for, then contact Surveillance Secure today. To learn more, call 1.877.405.4997 today, or you can request franchise information through our online portal at: https://surveillancesecurefranchise.com

October 2019 15

When Did You See The Sign?™


As a growing $29 billion industry, signage and graphics will be in demand as long as businesses need to be seen. FASTSIGNS® will be there to create captivating, high performing visuals for businesses around the world. • Over 700 locations in 9 countries • Business-to-Business hours • Low staffing requirement • Professional business clientele

• Seeking Domestic & International Franchisees • 50% Off Franchise Fee for Veterans and First Responders

“I was surprised at the daily support we have with the corporate office and other franchise owners in the system that are truly there for my wife and I. I know I can call or text anytime with simple and complex questions." Steve & Renae Adrian - Lynchburg, VA

For more information: Mark Jameson | 214-346-5679 | mark.jameson@fastsigns.com 16 FranchiseDictionaryMagazine.com




Low overhead

Boost your business with our intensive onboarding and ongoing coaching

High Margins

Standardize your customer relations management and business planning with our best-in-class, proprietary software.

Exponentially scalable

Take advantage of our established systems and business partnerships to find handymen and source leads. October 2019 17

The Buzz Jabz Boxing sponsors 5K race for thirdto eighth-graders


has always been on a mission to empower women to become stronger and healthier. And now, by partnering with a nonprofit organization, it’s doing the same for girls. The Scottsdale, Ariz.-based company, which offers a full-body circuit boxing workout customized

for women, sponsored the Girls on the Run Phoenix 5K. Girls on the Run helps third- through eighth-grade girls develop life skills through a comprehensive physical activity-based positive youth development program, with councils across the United States. Its annual 5K races conclude and celebrate each girl’s months of training and hard work. “It’s truly an honor to partner with an organization like Girls on the Run,” says Kimberlee White, CEO and co-founder of Jabz Boxing. “Being a female-specific fitness concept ourselves, this event aligns perfectly with what we set out to do in our community.” Girls on the Run has served more than 12,000 girls and their families. The executive director of the organization, Meagan Kukowski, applauds the partnership: “We are thrilled that Jabz Boxing is a sponsor of Girls on the Run serving Maricopa and Pinal counties.” This sponsorship will positively influence the more than 1,400 girls we will serve this year, Kukowski adds.

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The partnership is one of many 2019 highlights for Jabz Boxing, which entered several new franchise markets this year, including Philadelphia, and now has nearly 20 locations. More are opening soon. To learn about franchising opportunities with Jabz Boxing, visit jabzboxing.com/own-a-jabz













https://franchisedictionarymagazine.com/gamechanger/ franchisedictionarymagazine.com


$1,188,479 *

FOR 2018

NO AUTOMOTIVE EXPERIENCE REQUIRED! As a Midas franchisee, you have the freedom to operate independently with an experienced team behind you providing outstanding support, resources, and training to help you excel as an owner. Midas is an iconic brand. “Trust the Midas Touch” is an iconic slogan. Using them, we deploy high-quality branding that features strong messages and a consistent look that carries across our TV advertising, mailers and fliers, in-store displays, website, and social media. By tying everything together into an integrated strategy, we amplify the power of our award-winning multi-channel marketing making Midas a leader in the Autocare industry. *A new franchisee’s performance may differ from the represented performance. midasfranchise.com/item19.

See Item 19 of the Midas 2019 FDD for further information at www.

JoinMidas.com | 1.877.890.5874


20 FranchiseDictionaryMagazine.com

The Buzz

Helping kids to thrive in the 21st century!

Sharon Duke Estroff, M.A.T. Chief Executive Officer, Is the Creator and founder of Challenge Island™ Franchise. It was in Duke’s second-grade classroom where Challenge Island’s STEAM program (science, technology, engineering, art and math) was born and created specifically for her students, and she realized it would benefit all children everywhere, so she turned it into a full-time profession. She began offering Challenge Island as an after-school enrichment class in nearby schools while tutoring on the side to make ends meet. Before long, she had created a profitable home-based business that she could run around her family’s busy schedule. With the popularity of STEM, STEAM, and 21st Century Skills in the educational marketplace, Estroff had a hunch that her business model would work for other moms and dads, too. That hunch was right, and today, Challenge Island is one of the fastestgrowing and revered educational franchises in the world. Ranked in Entrepreneur magazine’s 2018 and 2019 Franchise 500 List and tapped by Entrepreneur as one of the 100 Fastest-Growing Franchises in the world, Challenge Island now has 90 units across the United States and Internationally.

Today Estroff is a nationally recognized parenting and education expert and a freelance writer for numerous national publications including Scholastic Parent and Child, Parents, Woman’s Day and Good Housekeeping magazines. She is the author of the popular parenting book, Can I Have a Cell Phone for Hanukkah? (Random House). She is also co-author of the upcoming Challenge Island book series that turns the Challenge Island curriculum into an exciting and educational story. She is a sought-after

speaker who has presented to scores of communities nationwide about the trials and tribulations of raising kids in the digital age. The Challenge Island franchise is a perfect fit for moms or dads that want to invest in education and own their own home-based business because education is always going to grow and evolve. You will own your own business while educating children in your community and at the same time providing for your own family. – Deanna Pledge Learn about Challenge Island franchise opportunities on their website: https://franchise.challengeisland.com

October 2019 21

The Buzz

A Career That Clicks Kitchen Tune-Up’s female franchisees enjoy an edge


omen looking for a rewarding, interesting career are finding a justright fit with Kitchen Tune-Up®, says Heidi Morrissey, president of the South Dakota-based company.

Morrissey believes women want a trusted remodeler working on their homes. So her 31-year-old company’s solid reputation has a leg up on the competition from the get-go. But Morrissey says Kitchen Tune-Up’s female franchisees enjoy a further advantage because the company’s clients are predominantly women, so they feel comfortable working and communicating with other women. Some of Kitchen Tune-Up’s female franchisees are single and some others serve as the primary for a couple-owned business. In fact, it’s common for a spouse to join the franchise as business rapidly increases during the first year of operation through word-of-mouth referrals and marketing. Morrissey describes Kitchen Tune-Up as “the brand that hugs. We do kitchens so well that we get hugs all the time” because clients are

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thrilled with the results. Sometimes the facelift for a kitchen (or bathroom) is as simple as reconditioning the cabinets’ wood, giving it a likenew appearance with the company’s proprietary process. Franchisees use the company’s well-honed system to help clients arrive at the best possible remodel for their budgets. “With options for every budget, we create customers for life,” Morrissey says. Potential franchisees sometimes have experience in the building trades, but they don’t have to. Kitchen Tune-Up offers online training and support for franchisees, including a six-week online program and eight hands-on days paired 1:1 with a mentor. – Deanna Pledge

For more information about franchising opportunities, visit kitchentuneup.com or call 800-333-6385.

Join the Premium Italian QSR #1


Italian QSR

Average Net Revenue

Franchise Business Review Top 200 Franchises, 2018

Top 3rd of Franchised Restaurants*

Ask about o ur

859.825.6212 Steve Bailey


Senior Director of Franchise Sales


*As shown in Item 19 of the current Franchise Disclosure Document of Fazoli’s Franchising Systems, LLC, for the 12 months ending March 28, 2018. There is no assurance that a franchisee of Fazoli’s will sell or earn as much.

October 2019 23


Leading the Charge CEO of FASTSIGNS ® outlines the must-have ingredients for business success ASTSIGNS CEO Catherine Monson leads one the mind and develop a positive mental attitude is a of the country’s largest franchise companies. learned skill that everyone can develop.” She tapped her education and tenacity Monson sees herself as an educator as well as a to overcome many obstacles in reaching the leader. “I love teaching people how to set and achieve top spot at the company and in becoming goals. Self-motivation is key. You don’t have to do one of the franchise industry’s most twice as much as anybody else. You just have to do respected leaders. Monson says she is driven 2% more, 5% more. You develop the discipline to learn to make – and keep – FASTSIGNS the nation’s best how to make yourself do one more thing each day. I franchise, and she has worked tirelessly to cultivate a developed the habit of deciding, ‘OK, I’m going do one culture that fosters an exceptional work environment. more thing before I leave today.’ It’s about learning to As she navigated life and career challenges to the stretch yourself.” top spot at FASTSIGNS, Monson says she learned Perseverance also has been crucial to her success, early, at least for herself, that although women may she says. “Never give up. Don’t give in. If it is have been told they can important to you, keep have it all, they really can’t. trying. You must surround Never give up. Don’t give in. “I don’t believe anyone can yourself with positivity. If it is important to you, keep trying. have it all,” Monson says. At FASTSIGNS Corporate, You must surround yourself “Vince Lombardi said, ‘To we created a hallway that achieve success, whatever envelops you in positivity with positivity. the job, we must pay the as you walk through. We price.’ I believe there is a cost to becoming an excellent call it Inspiration Hall. It is filled with over 150 quotes CEO. I believe there is a price to be paid.” That opinion on positive mental attitude, goal-directed behavior, may be controversial, but Monson looks at business self-motivation, perseverance, and never stopping and her career as “a professional meritocracy.” Much learning.” Monson says. “It helps all team member fill like sports, she says, you must stay laser-focused, their minds with positive and motivating messages. build muscle strength, and push-push-push every day, It’s part of our culture.” “always perfecting your game.” Another element of that culture is empowering male and female franchisees alike. “Women, just “Although I had a tough childhood that was as men, can do anything they put their minds to. marked by hardship and some tragedy, I found a FASTSIGNS has many female franchisees that are way to have self-discipline and to think about all the single moms, married with a family, all kinds of things I have to be grateful for. I chose not to be a women who are very successful franchise owners. victim of a bad childhood. The ability to discipline

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Women can do anything they put their minds to.

We also have a great deal of women who are sales We have created a certain way that our centers look, professionals working for our franchisees. None and we have a customer-focused approach that is of them would say being a female is a detriment,” unbeatable. We have built a proven model for success, Monson insists. “What they would say is, ‘As long and our franchisees benefit from that.” FASTSIGNS franchise owners can still flex their as I am smart and as good as or better than my competition, it doesn’t matter at all that I am a woman.’ individuality, though. “Our franchisees create their work environment based on their personality. Our The truth is, if you’re not bringing the most value, you franchisees contribute to their local communities in the won’t succeed the most.” way that fulfills themselves. Our franchisees put their The company’s respected brand is a big help to all own personal stamp on their business in the context of of its franchisees, she says. “The brand has created looking and acting like a FASTSIGNS franchise that a proven, successful, winning business model. is recognizable for its superb quality and customer FASTSIGNS teaches our franchisees our proven service. We give our franchisees method of doing business, right the tools to fulfill our brand on down to how to make signs promise to ensure the consumer that happen to be higher quality and dot it more efficiently than knows what they’re getting.” To learn more: https://www.fastsigns.com other ways to make signs. – Rose Mango October 2019 25

Made with love. Perfected through Dedication. Driven by Passion.



Low Cost Investment

Simple Operations


No On-Site Baking

Authentic Products

First-Time Entrepreneurs

For additional information please visit: lemacaronfranchise.com or call 720.316.6626

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Welcome to our first Women of Wonder issue!

Women are entering the franchise industry in great numbers!

They are all contributing to expanding the franchise world one idea at a time. Because of them, franchising offers a wide array of diverse franchise opportunities that are created for everyone to be able to own a business. For this issue of 50 WOW, Women Of Wonder, we have asked our readers to nominate a female franchisor who they feel is changing the face of franchising. Women were nominated for their incredible successes. Some shine because of their contributions to their community and some were nominated due to their ability to rise above diversity and even hardships to make “it” happen. Whatever their story is, we’ve compiled 50 of the best Women Of Wonder in the industry today, and share them with you in this issue. We are proud to say that we will be donating a portion of the proceeds from this issue to the Susan G. Koman Foundation®. We hope you will enjoy getting to learn about these powerful 50 Women of Wonder as much as we did. They are some of the most amazingly talented, strong, powerful women in the franchise industry!

October 2019 27


Alia Alston

Founder & Owner, Icebox Studios & Icebox Franchising

Not only did Alia start her business to help others overcome debilitating pain and inflammation, but she pioneered a brand new industry in the U.S. Cryotherapy was developed in the late ˇ70s in Japan for sufferers of Rheumatoid arthritis. When Alia discovered cryotherapy eight years ago, there were only eight machines in the U.S. and none of them were made available to the public. This is where she saw an opportunity to bring cryotherapy into the mainstream.

Tal Avivi

Founder & Chief Design Officer, WOOPS!

Tal is the creative genius behind the brand WOOPS!. She helped grow the business from a seasonal boutique pop-up store into a multi-unit operation. She has more than 20 years of experience in the food-service industry in various capacities, with numerous hospitality and food establishments. WOOPS! has become the largest French macaron retail brand in the U.S. by volume. It has grown from a hobby kiosk in 2012 to currently over 50 locations.

Diane Baratta

CEO, Mobility City

Diane is a unique and amazing woman. Her late husband’s mobility scooter broke down miles from home after his dialysis treatment. It took days to locate a repairman, and this need pushed them to start Mobility City. There had to be a better solution, nothing existed! Diane funded and created the best franchise model for mobility repairs, rentals, sales and cleaning a truly affordable mobile business. In 12 months they are 18 franchises strong – helping veterans, seniors and the disabled.

Jennifer Beall-Saxon

Founder & CEO, Tot Squad

Jennifer’s focus for Tot Squad is to help busy parents with their often frantic work/life balance. With her background as a child passenger safety technician since 2009, she offers virtual and in-home consultations for car seat installation and baby-proofing. Her work has grown to 9 major cities across the country, as well as nationwide online support through amazon.com and walmart.com. By sticking to her “juggernaut aspirations,” Jennifer is creating a new baby industry, as credited by the The New York Times. 28 FranchiseDictionaryMagazine.com

Chair, Two Men and a TruckÂŽ/International, Inc.

Melanie officially joined the business when she was awarded the first two franchises in Atlanta. She previously held the title of chairwoman of the International Franchise Association where she made strides to change the fundamental lack of knowledge about the industry. Now that she is solely the chair of Two Men and a Truck, she hopes to expand the franchise to new markets and 30 new locations by the end of the year.

Deb Blue

CEO & Co-Founder, Blue Moon Estate Sales USA

In 2009 Deb and her husband got into estate sales after nearly 30 years of buying and selling antiques. Deb knows that the process of families dealing with estates can be very emotional and trying time in their lives, and their franchise offers a reliable service that helps takes the stress out of that step. The franchise has become a proven leader in the industry with 14 locations expanding across the United States.

Clarissa Bradstock

CEO, Any Lab Test Now

In 2007 Clarissa was hired at Any Lab Test Now. She took the role of chief operating officer and worked diligently to help grow the brand. Investors recognized her value and appointed her acting CEO, making this role permanent in 2014. She worked hard to focus on the strategic planning part of her role and increased franchising revenues while focusing on ways to keep the Any Lab Test Now engine running smoothly.

Susan Caldwell

CEO, Flour Power Kids Cooking Studios

As the franchisor of Flour Power Kids Cooking Studios and original owner of the first four locations, Susan has empowered many other women to live better lives through franchise ownership and employment. She has enriched thousands of families across several states by creating and providing hands-on cooking activities through classes, camps, parties and other events. She cares deeply about what she does and finding the perfect fit for her studio owners. She inspires others every day!

October 2019 29


Melanie Bergeron


Linda Chadwick

President & CEO, Rita’s Italian Ice

Linda has served for over 25 years supporting the growth of franchisees. Using her extensive experience as the vice president franchise operations at Burger King, she uses her vision and strategy to develop new growth strategies that can aid a brand’s transformation. Linda’s favorite Rita’s treat is the classic Lemon Water Ice.

Christin Cherry and Cassie Marlow Co-Founders, Delta Life Fitness

Delta Life Fitness can trace its beginnings to boot-camp style classes taught in the park by Cassie and her husband, Robby. Class sizes grew and they soon opened the first Delta Life Fitness. Soon after, Christin and her husband opened the doors to the second location – and the rest is history. The facility is a women-only brand of fitness meant to inspire women to make significant and lasting changes to weight, health and life through their own empowerment.

Laura Coe

Founder & CEO, Snapology

Laura embodies all of the qualities needed not only to empower other women to succeed with business ownership, but also to inspire young girls to seek S.T.E.M. careers through Snapology programs. Through Snapology, Laura is inspiring women everywhere to make positive changes in their lives and to provide for their community at a deeper and more meaningful level.

Kat Cole

COO & President, North America, FOCUS Brands

Kat has held many roles: executive leader, business adviser, speaker, facilitator, board member and volunteer. She has had an inspiring career, rising through the ranks at Hooters, to opening her first franchise at age 19. She “learned to be her own best self-coach” and credits her success to her work ethic, which developed growing up in a household where her single mother gave her a large number of responsibilities and was a powerful role model. 30 FranchiseDictionaryMagazine.com

Founder & Franchisor, Painting with a Twist

Painting with a Twist was created by Renee Maloney and Catherine in New Orleans, shortly after Hurricane Katrina. They wanted to create an environment where people in their community could take time away from their problems. People instantly connected with this method and felt a sense of calm after a night of painting. Many others in towns and cities across the country began to enjoy the occasion, and in less than a decade, the brand grew to 300-plus locations in 39 states.

Jennifer Desloges

Founder & CEO, Jade Electrolysis

Jennifer started out trying to solve her own side effects that resulted from polycystic ovaries, which caused her to grow a full beard. Electrolysis changed her life, and she wanted to help others. What started out as a curse became her blessing. Thirty years later, the company has 11 clinics and a staff of 35. Her husband, daughter, son and brother all work in the company. Jennifer now spends her life transforming bodies and lives.

Emma Dickison

CEO & President, Home Helpers Home Care

Enabling seniors to live independently in their homes has been the driving force behind Emma’s vision with Home Helpers. After five straight years of being ranked as the No. 1 Senior Care Franchise and “Best of the Best” by Entrepreneur magazine, Home Helpers has maintained its name as a leading force by delivering exceptional care to their clients. Boasting a presence in over 900 communities, Home Helpers continues to grow in the care-giving industry as “the extended family when the family can’t be there.”

Dina Dwyer-Owens Brand Ambassador & Board Member, Neighborly Brands

Dina’s passion for her work is clear when you learn she was in the first-ever special episode of Undercover Boss: Epic Bosses. With 37 years of franchise experience, and 15 years as CEO of Dwyer Group, Dina operates Neighborly as an umbrella company servicing 21 service brands such as Glass Doctor®, The Grounds Guys® and Mr. Handyman® to support people and their homes. These brands account for over 2 million customer calls a year. October 2019 31


Catherine Deano


Kat Eckles

Co-Founder & Chief Branding Officer, Clean Juice

After the birth of her first child Kat became obsessed with her health and the importance of choosing organic, plant-based foods. Eight years later, the Kat co-founded organic juice bar concept Clean Juice in 2014 in Charlotte, NC. They began franchising in 2016 and today have awarded over 100 franchises in 17 states and operate five corporate stores.

Sharon Estroff

CEO, Challenge Island

Sharon is the brainchild behind the Challenge Island franchise, a program born in her second-grade classroom 16 years ago. Sharon managed to turn this idea into an award-winning franchise of 90 units and counting. Challenge Island is changing the lives of children every day. Her creativity and passion ooze into each lesson, and she is currently working on a Challenge Island book series. Her mission is to touch as many children as possible and make a difference. She certainly is on her way!

Shane Evans

Founder & President, Massage Heights Franchising, LLC

Shane co-founded Massage Heights with her husband, Wayne, in 2004 to provide a massage service that was affordable, convenient and professional. She defines her success by the success of the franchisees. Shane opened a crisis relief resource for Massage Heights franchisees’ team members nationwide. She is also active in the International Franchise Association, including several IFA committees such as the Franchise Relations Committee and Women in Franchising Committee.

Michelle Fee

CEO, Cruise Planners

When Michelle founded Cruise Planners in 1994, she was a travel agent and a young mother. She had a passion then and now for travel, and an intense drive for success. Fee’s ability to recognize change and to adapt did more than just ensure her survival in the travel agent industry; it cemented her place as one of the industry’s leaders. Now in its 25th year, her company has more 2,500 franchisees in all 50 states, making Cruise Planners the nation’s largest home-based travel franchise. 32 FranchiseDictionaryMagazine.com

Founder & CEO, Young Rembrandts

Bette founded Young Rembrandts because of her passion for art and children. She is a visual learner and took this a step further by developing a unique approach to teaching art and drawing through demonstration and step-by-step instruction. Not only is she an inspiring art educator, she is also a mother of four, grandmother of two and wife to her high school sweetheart, Bill.

Debbie Fiorino

SVP, CruiseOne and Cruises Inc., Dream Vacations

Debbie changed the company’s mindset to view franchisees as customers and created a culture of caring that is greater than a typical partnership. She applies the same out-of-the-box thinking to everything. Her focus is on engagement with both franchisees and customers, resulting in industry-leading satisfaction survey results. Debbie’s accomplishments include launching a new brand Dream Vacations, celebrating women franchisees with the OPAL Award, increased support of military families and more. Debbie is a respected leader because she takes risks, is innovative, produces results and leads with transparency and care.

Heather Hudson

Co-Founder & COO, 9Round Franchising

Heather is a mom of two, black belt and fitness competitor. She’s the cofounder and COO of 9Round, the world’s largest kick boxing chain with over 800 locations. Heather inspires women every day by helping them become stronger, both physically and mentally. Over time, the membership to Heather’s kick boxing franchise has grown, primarily serving women who make-up about 70% of memberships. The members, trainers, and franchisees that make up 9Round’s network say, “Heather is influential in an industry that was once primarily male-dominated.”

Eileen Huntington

Co-Founder & CEO, Huntington Learning Centers

Eileen and her daughter Anne Huntington, CEO business development, are the mother-daughter duo of Huntington Learning Centers, which was co-founded in 1977. Huntington Learning Centers is the oldest standing provider of supplemental education services for primary and secondary students. The Huntingtons built it as a family, and Eileen and Anne now run the nation’s leading tutoring and test preparation franchises. A powerhouse team that is unstoppable! October 2019 33


Bette Fetter


Lindsay Junk

President, YogaSix

YogaSix started in 2012, stemming from a concept that began in San Diego called Haute Yoga, which was originally created by Dino Flacco. Lindsay is the president of YogaSix and oversees the complete franchise operations – from real estate, development, studio operations and marketing, to finance. She works with both sides of the brand, making sure the franchisees are successful the minute they sign and ensuring the brand is presented in the best way.

Stacey Kimmins Franchisor, FUN BUS

After joining FUN BUS in 2014, Stacey transformed its business model and initiated growth and evolution in the mobile fitness franchise. The FUN BUS has brought to life the philosophy to enhance children’s lives by using fun as a tool to their learning while providing a structured environment to teach fitness to the young child. FUN BUS is a fully climate-controlled mobile fitness “gym on wheels” which serves children ages 2–7 years.

Jo Kirchner CEO, Primrose Schools

Jo joined Primrose Schools in 1990 as vice president and became president and CEO in 1999. Under her leadership and strategic direction, Primrose has grown from four schools in metro Atlanta to nearly 400 schools nationwide. Through the Primrose Promise℠ corporate social responsibility program and the Primrose Children’s Foundation® (which Jo founded), Primrose Schools has raised and donated more than $5.5 million to charities focused on the needs of at-risk children.

Mary Kay Liston

President, Molly Maid

Mary Kay has risen from an exceptional professional background. During her six-year tenure which started with Valpak’s Direct Marketing Systems, she managed to achieve one of the most prestigious awards presented by Valpak for sales and operations excellence, The Chairman’s Cup. She achieved this accolade by turning negative cash flow into a very profitable entity. From there she spent three years with Five Star Painting® and ProTect Painters® growing the brand to one of the largest residential and light commercial painting companies in North America. 34 FranchiseDictionaryMagazine.com

Founder, CEO, 30 Minute Hit

Deanna created 30 Minute Hit to provide a workout that women love attending, was easily accessible to them (no class start times and unlimited access), and that made them feel empowered, confident and strong. The “HIT” grew into an incredible franchise and with Deanna’s dedication, passion and hard work fueling the system, it has changed thousands of women’s lives around the world. Annually, 30 Minute Hit sponsors a Women’s Cancer fundraiser that is set to break $1 million dollars this year!

Andrea Lyman

CEO, Nikita Hair Franchise

Founder Inger Ellen Nicolaisen started Nikita Hair in Scandinavia in 1984. Now it has grown to over 140 salons, with the first U.S. location in 2017. Andrea became CEO of Nikita Hair Franchise in 2017 and helps bring the worldrenowned franchise to U.S. locations. With her strong background in education, Andrea is a thoughtful and caring leader. She will carry forward the company’s passion to motivate others to reach their own goals.

Elyse McNergney

CEO, IM=X Pilates Inc.

There is no shortage of knowledge behind powerhouse IM=X Pilates and Fitness founder Elyse. She was certified in Pilates in 1992, and in the Alexander Technique in 1994, soon after receiving her masters in dance education from New York University, and in exercise physiology from Columbia University. IM=X Pilates and Fitness combines strength and cardio training as well as yoga, ballet bar, indoor cycling, back wellness and personal training.

Catherine Monson

CEO, FASTSIGNS International Inc.

Catherine has a strong background in management and business leadership, as well more than 30 years of franchising and digital printing experience. FASTSIGNS International Inc. does over $446 million in system wide sales and has 661 franchises in nine countries around the world. Catherine has been recognized by the franchising industry as having led to its continued growth and development; she’s also been recognized for her contributions to the printing and graphic communications industry.

October 2019 35


Deanna Loychuk


Barbara Moran

Co-Founder, Chairwoman, CEO, Moran family of brands

Barbara is a female CEO in the male-dominated industry of automotive repair. She co-founded the company with her father in 1990, became president in 1999, and then bought out her parents in 2010. She is a cancer survivor, IFA board member, franchise industry and automotive industry speaker, mentor to many and very active in charitable organizations such as the Alzheimer’s Association, Gary Goodgear Foundation and Together We Cope.

Heidi Morrissey

President, Kitchen Tune-Up

After a personal request by her father and founder Dave Haglund, Heidi was asked to join the family business – where she routinely exceeds expectations. Starting in her second year after joining the sales and marketing team, Heidi coordinated the National Advertising Fund. In her third year she oversaw the company’s first re-brand in over 18 years. But most importantly, she still maintains relationships with nearly all 200 franchise partners.

Heather Leed Neary

President, Auntie Anne’s

Heather is a passionate leader who inspires her team, colleagues and customers. Through her vision and directions, Auntie Anne’s has continued to be relevant and innovative in a competitive industry. From its humble beginning in Downington, PA, Auntie Anne’s have grown to more than 1500 locations around the world. Heather engages in efforts to reorganize the organization to better serve the franchise community and improve unitlevel economics for franchised locations.

Angela Olea

CEO, Assisted Living Locators

Angela is an innovative and accomplished business leader in the senior care industry. She is also a visionary, founding Assisted Living Locators, the nation's first senior placement franchise business. As an RN, Angela launched the Assisted Living Locators in response to the lack of community support for aging patients. She has built the company into the largest organically grown senior placement business in the U.S., with 110 franchises in 34 states. Her entire business was built on helping others. 36 FranchiseDictionaryMagazine.com

Vice Chair of the Board, Great Clips Inc.

Rhoda began consulting with Great Clips Inc. in 1984. She joined the corporate team as an executive and owner in 1987 when Great Clips was a regional chain of 180 salons owned by three partners. Rhoda was named president in 1998 and promoted to CEO in 2011. She led Great Clips from 1,000 salons in 1998 to 4,200 salons at the end of 2017. Rhoda states that the key to growing service business is nurturing relationships with franchisees.

Colleen Pyle

Owner & CEO, Just Let Me Do It

In 1997, Just Let Me Do It was founded in Scottsdale, AZ, by Colleen and her husband, Curtis. They envisioned it being a residential handyman company, but they found that there was a need for commercial repair and remodel work. Through high client demand, Just Let Me Do It has opened six successful corporate locations. Colleen believes in making a fun, stressfree environment for her entire staff.

Princess Diana Rosario

Founder, What’s your FLAN?

Princess Diana persevered through humble beginnings and 14 failed businesses, only to come out with a business that grew to over 70 franchisees nationwide and one in Dubai with thousands of resellers. She is also now an advocate of the repatriated, abused and human trafficking victims who were overseas Filipino workers. She has given them opportunities and seminars to help them earn and gain their confidence back after a traumatic experience from working abroad.

Makayla Seger

Senior VP of Sales & Strategy, Naturals2Go

In 2010 Makayla became involved with Naturals2Go, first as a customer, then joining the program to provide expertise as an operator as well as a consultant. Makayla’s approach is based on a passion for helping the entrepreneurialminded to achieve their goals of not just starting a business, but also to take control of their time for the things most important to them. Naturals2Go is a leader in the exploding healthy food vending category.

October 2019 37


Rhoda Olsen


Dana Spinola

CEO, Fab’rik

Dana has taken the dream of being a successful entrepreneur and turned it into a fashion brand that has purpose. Dana launched her own brand Fab’rik, which has over 40 locations worldwide and also started free Fab’rik which provides free shopping sprees for women in need. Dana’s most rewarding job is being a wife and mom, which inspired the creation of Asher, a clothing line that donates proceeds to support the adoption process.

Cathy Skula

Executive Vice President of Franchising, Rent-A-Center

Cathy has spent her entire career with Rent-A-Center, moving from customer account representative to executive vice president. Cathy credits her time at Dickinson College and the amazing education she received there to her successes in business. It was this strong foundation that gave her what she needed to develop a business model that can account for over 35% of the rent-toown market and 2,972 stores in North America.

Christine Specht

CEO, Cousins Submarines, Inc.

Taking the reins of a 46-year-old legacy brand is no easy feat, but it’s one that Christine took head-on. She remains an inspirational leader while spearheading the growth of Cousins’ culture, cuisine philosophy and philanthropic work. In 2018, she was recognized as Milwaukee Business Journal’s Women of Influence and as one of four females leading the industry by quick serve restaurants. Under Christine’s direction, Cousins continues to make moves to invest in its brand without losing sight of its quality.

Shelly Sun

CEO & Co-Founder, BrightStar Care

Shelly’s background in accounting and CPA experience gave her the financial backbone she needed to develop Brightstar Care into what it is today. BrightStar Care has grown to over 300 locations nationwide, serving over 15,000 families and generating over $350 million in system-wide revenue. BrightStar Care franchisees offer both medical and nonmedical home care services as well as medical staffing. 38 FranchiseDictionaryMagazine.com

Mary is the COO of Neighborly, the world’s largest franchisor of home services. In this role, Mary oversees ongoing business operations of the franchisor by working closely with 13 of its brand presidents. In the early stages of her career, Mary served eight years in the U.S. Marine Corps before going on to become a successful franchisee herself. As the former chair of the IFA’s VetFran program, she continues to advocate for the positive contributions veterans bring to franchising.

Jennifer Tucker

Chief Operating Officer, Homewatch CareGivers LLC

Jennifer has been an integral part of the Homewatch CareGivers team for nearly 18 years and a key player in the highly-regulated and competitive worlds of home care and health care as well as franchising. As COO, she is devoted to driving revenue for the franchise systems she serves, most notably for Homewatch CareGivers, allowing franchisees to better provide care giving serves to their communities.

Tammy Wadsworth

Founder & CEO, PIBCOA The Pain, Injury and Brain Centers of America, LLC

Tammy founded PIBCOA in 2009 to help treat pain sufferers with a special treatment used by professional athletes and is not widely available to the general public. Performing A.I. Myoneurvascular Therapy can help the body heal up to five times the normal rate and delivers a 95% success rate. Franchising has been available since 2017, and Tammy works with each one to ensure they receive the training they need to be a success.

Shannon Wilburn Just Between Friends

CEO & Co-Founder,

Shannon co-founded the company Just Between Friends as a way to save money while still dressing the children in modern and fashionable clothing. Since the opening of their first store in Shannon’s living room, the company has grown to over 151 locations internationally. Currently, she works with franchisees to grow their business and speaks across the U.S., encouraging others to follow their dreams and work hard. October 2019 39


Mary Thompson Chief Operating Officer, Neighborly


HaKika DuBose Wise

CEO, Kika Stretch Studios

HaKika started her franchise as a single mom, with a $500 tax return, at the age of 33. HaKika is very hands-on in the selection of owners for her franchise, as she sees it as a way to protect her brand. She’s not just looking to expand rapidly, but thoughtfully. Her company is seeking franchisees from all different financial and professional backgrounds. HaKika’s whole agenda is to teach others how to find financial freedom through franchising.

Vanessa Melman Yakobson

CEO & Partner, Blo Blow Dry Bar

As a founding partner, Vanessa, alongside her mother and husband, developed their idea as a blow dry-only salon in Vancouver. Shortly after the acquisition of Blo Blow and a restructure toward a franchise model, Blo Blow made its first appearance in San Francisco in 2010. Vanessa also has a close personal connection with their initiative “Blo for a cause,” where she raises money for Childhood Cancer Awareness Month. The proceeds go toward St. Jude Children’s Research Hospital in America and Sick Kids Foundation in Canada.

Congratulations A special congratulations to this powerhouse mother-daughter team that are taking the education space by storm Anne and Eileen Huntington, of Huntington Learning Centers, recently celebrated their 40th anniversary of providing excellence in education. They perfected tutoring services to elementary, middle school and high school students in hundreds of locations across the country. Congratulations ladies for forging the way for women with the dream of making a difference in the world. We are inspired!

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$468,960 2018 REVENUE


INVESTMENT RANGE $108,800–$231,750



For additional information please visit Franchise.KidcreateStudio.com or call 303.956.4317 October 2019 41

Join us in creating a world of healthy fun! www.funtopiaworld.com/franchise

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October 2019 43


Mom’s Best Friend? Many franchises cater to the needs of working mothers

For lots of career-driven women, the thought of going back to work after maternity leave can be exciting and overwhelming. They often find themselves at a crossroads with mounting pressure to be the best at home and at work. The start of the week hits and pressure grows as their duties at work resume and the responsibilities at home await. All of this happens while making sure the baby has enough milk on standby, which many moms must pump at the office. God forbid a new mom should yawn after a sleepless night, because that will automatically trigger talk of “she can’t handle it.” Sheesh, how exhausting that sounds! Why would any woman go back to work after having children? Luckily there are more franchises than ever before that cater to women with families. These franchises allow us career-driven moms to not only work, but work for ourselves and still be there for our children without feeling punished, judged or totally overwhelmed. There are mommy-and-me fitness classes whose entire community is made up of these women.

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There are remote franchises like FranServe, which allow you to work from home on your terms. There are child-centric brands that enrich and broaden children’s learning. The great thing about these mom-friendly options is the companies have developed systems and procedures that make owning a franchise a plugand-play model so motherhood and a successful career can happily co-exist. Those systems and procedures make it easy to track your team and sales remotely, a liberating situation for moms who must drive carpool or feed a baby. Franchising does not punish women for becoming mothers and raising families. It’s quite the contrary, with many companies’ models wooing moms as owners and strategically developing their systems – semi-absentee models, for example – to help them enjoy motherhood and a career. Take it from me: I am walking the walk with two incredible daughters ages 11 and 8, plus I have a thriving franchise consulting firm. Yes, you can break through glass ceilings and achieve your personal best at both.

A trainer and mentor for FranServe, Inc., the world’s largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a past franchise owner herself, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272 or Jessica@ weststarfranchisegroup.com or visit www. weststarfranchisegroup.com.

October 2019 45


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Kidcreate Studios enhance children’s creativity and overall learning Lara Olson had enjoyed artistic pursuits as a child, and she wanted her son to be able to flex his creative muscles, too. “I was on a mission to find art classes for him,” Olson says, but art programs were being cut from schools and after-school programs in her area. So in 2008, she opened the first Kidcreate® Studio in Eden Prairie, Minnesota. Her innovative business encourages children to express themselves through visual arts, drama and music. Olson points out that participation in the arts helps kids’ reading readiness, reading and verbal abilities; adds to their math, science, and history knowledge; improves problem-solving and social skills; builds confidence; and even leads to higher scores on college entrance exams. She started franchising Kidcreate Studio two years ago and already has 10 U.S. locations ranging from Colorado to North Carolina. The studios are tech-free zones where children experience the joy of creating. The company’s age-tailored curriculum is designed for children 18 months to 12 years old. One unique aspect of Kidcreate Studio is its two-in-one business model. Franchisees offer classes, camps and art-themed birthday parties in dedicated locations but

can deploy an “on-the-go studio” that takes the creative action to wherever the kids are, such as private schools, community centers and preschools. These out-in-the-community classes double as word-of-mouth advertising that broadens the client base. Embedding activities within existing community locations also enhances acceptance by parents while providing a comfortable, familiar environment for children. Olson says her franchisees hail from varied backgrounds. Some are husband-and-wife teams; others are women who have transitioned away from the military and corporate America. Kidcreate is all about family, and many franchisees bring their children in as well. With training, teens help teach some classes. Kidcreate Studios focus on children’s joy and pride as they discover hidden talents, so Olson says the most important qualification for franchisees is to love being around kids. Having business experience helps, of course, but individuals with a passion for kids and for their community fit Olson’s expectations to a T. For more information on starting a franchise: https:// franchise.kidcreatestudio.com October 2019 47


Young at Art


Everybody WINS KIDS FIRST® Swim Schools helps franchisees achieve their dreams and saves children’s lives

Sandy MacIver, director of franchise development for KIDS FIRST Swim Schools, is on a mission to help people own a business that saves children’s lives. MacIver’s career path isn’t surprising when you look back at her childhood interests. Growing up in a small community, Middle River, just off the Chesapeake Bay in Maryland, she had always dreamed of becoming an Olympic athlete. Participating in many sporting activities, she never turned down the opportunity to venture and try anything new. In her junior year of school, she was chosen as one of the state’s top athletes to represent Maryland in the filming of a children’s sports TV show. From there, her athletic talents led her to All-American status, and induction into both high school and college Sports Hall of Fame. Today, and after 30 years of a successful executive management career, she channels her energy and her competitive spirit into KIDS FIRST Swim Schools. “The KIDS FIRST Swim Schools brand is significant to me. If you believe in something, it isn’t hard to want everyone to know more about it,” MacIver says. “Helping franchisees make their dreams become a reality of business

ownership is extremely exciting. And rewarding them with a brand that I believe so strongly in, makes all the hard work worth it. Owner Gary Roth, who founded the company in 2001, had such a strong believe that “Every child should know how to swim,” and because of this passion, he opened up is first KIDS FIRST Swim School in Perry Hall, Maryland over 19 years ago. Applying her years of sales, and marketing, and operations experience to work, MacIver finds it very gratifying to be a part of the growth of KIDS FIRST Swim Schools franchise company. From start-up to a successful franchisor, she believes whether it’s slow or quick, you have to feel good about you have achieved. Although KIDS FIRST Swim Schools is still an emerging franchisor, and having only logged a few years in the franchising industry, MacIver truly loves what the industry offers. “This is entrepreneurship at its best, additionally, the franchise industry offers such wonderful people.” The relationships that I have built in such a short time, by virtue of hard work, have been very rewarding to me.” “Helping to save children’s lives, and helping to reward people with a franchise making their dreams become a reality, is a win-win situation”, MacIver says. – Rose Mango

For more information on franchising, visit: http://kidsfirstfranchisecompany.com

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October 2019 49


Mother and Daughter find a Sweet Spot with Le Macaron French Pastries

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After moving from France to Florida in 2002, Rosalie Guillem missed her grown children and grandchildren who remained in Europe. But that’s not all she missed. “Here, I was unable to find one macaron,” she says, referring to the delicate French confection. Her quest for an authentic French macaron inspired her to start a business in the United States and gave the mother of four an opportunity to partner with her daughter, Audrey Guillem-Saba. “I offered to create a café patisserie with her,” Guillem says. The proposal lured her daughter to the States. They’ve built Le Macaron French Pastries into a sweet business empire with more than 50 locations across the country. They started with one site in Sarasota, Florida, that was such a hit it drew customers from more than two

bring joy to the community.”

hours away. “It was fantastic to see all these people come to our location,” says Guillem, CEO of Le Macaron. “They really love the product and they really love the ambience of the café.” The upscale cafés – which Guillem describes as “like having a little vacation in France” – use top-quality ingredients and offer various artisan coffees, eclairs, gelato and, of course, its signature French cookie. The sweets feature two delicate shells, often vibrantly colored, that are made of almond flour and meringue. In the middle is a decadent filling such as ganache, chocolate or jam. Le Macaron French Pastries offers 20 different macaron varieties and regularly introduces new offerings.

Le Macaron offers two business models, a café shop and a mobile kiosk. The café business model requires an investment starting at $130,000; the kiosk starts at $85,000. Guillem encourages women considering a franchise to trust themselves. “As a mother, sister or wife – as a woman – we can do a lot more than we think we can do.” In her experience, sometimes a woman doesn’t know she can’t do something, “so you do it.” That go-getter attitude led Guillem and her daughter to success. “It’s the American dream, but it’s not only our American dream. If women have dreams, they have to do everything to reach them.” For details, visit https://lemacaronfranchise.com or call 720-316-6626.

Franchisees aren’t doing the baking, though – all products are made off-site. “They don’t have to get up at 3 a.m.,” Guillem says. “We do all the baking.” Guillem clearly has hit on a recipe for franchise success, and she thinks that being a people pleaser is a key: “French pastries

October 2019 51

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October 2019 53


A Woman Helping Women The founder of BeBalanced blends business acumen with her fitness and nutrition expertise Dawn Cutillo paired her educational background with her passions in establishing BeBalanced Hormone Weight Loss Centers. The company provides a “nonmedical, holistic approach to solving stubborn weight gain, premenstrual syndrome and menopause symptoms,� and Cutillo says the process works for women of any age. She laid the foundation for BeBalanced by studying exercise physiology and nutrition while earning a Bachelor of Science degree in health and physical education from Messiah College in Pennsylvania. And Cutillo minored in business, just in case she wanted to try her hand at entrepreneurship one day. Her career began in corporate wellness. Later Cutillo managed a weight-loss center in a large fitness facility, which was where she noticed that women were dieting and exercising in a healthy way but still not losing stubborn weight, especially after age 35. They also dealt with mood swings, insomnia, irritability and hot flashes.

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“I always had issues with my hormones,” Cutillo says, “but I never connected it to weight loss. As I got a little older, I found it hard to lose weight and felt bloated. I wanted to solve this issue… [so] I did more research.” She ultimately worked with a chemist to develop a process to ease the symptoms. It focuses on naturally balancing hormones, detoxifying the body and easing digestive disorders. After seeing great results with her program, Cutillo wanted to spread the word and wrote her book, The Hormone Shift. “I was offered a deal to do an infomercial and sell online,” she says. “This is when my brother David [Cutillo, who is now director of franchising for BeBalanced] and I talked about the best model being the ability to work with women in a more intimate setting, face-to-face. This lent itself to a brick-and-mortar facility with staff availability leading us to go in the direction of franchising,” which began in 2013. Cutilllo adds, “I’m very passionate about this topic because I suffered the same symptoms, so I want to bring women freedom from their excess weight and symptoms while also offering a way to find financial freedom by owning their own business via our BeBalanced franchise. It is so fulfilling to me on both levels.” To learn more about the business opportunity or to see if a hormone imbalance may be holding you back, visit www.bebalancedcenters.com

October 2019 55

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October 2019 57


The good ol’ days are better than ever! The founders took their fondest memories of spending the day with their dad and getting a haircut into creating a business that mimics the 1970’s feel of a guys’ place. The Guys’ Place, A Hair Salon For Men is the quintessential barbershop experience with a 21st-century spin. Walking into The Guys’ Place envelops you, and you instantly feel like you did as a child getting your first haircut with dad.

of having been there before. Leather chairs, large big screen tv, blend with a color scheme that is reminiscent of old times are all specifically designed to bring you comfort. “I wanted to create a place that men could go and begin a new tradition for a generation that may have never been able to experience without stepping into our salon,” said Brian Bowe, Managing Member.

The environment is strategically built to surround men with that feeling

“The days-gone-by hold fond memories for us, and we wanted to bring this to the younger generation in this 21st century that would genuinely benefit from experiencing one’s first haircut in a very unique yet traditional way.” The salons have removed almost all haircut anxiety. “We think you’ll agree that sitting in our waiting room with a big high-definition TV, lots of great magazines or the local newspaper, while shucking salted peanuts, doesn’t make for too bad of an experience. And that’s just while you wait!” Bowe adds, “Your stylist will take you to your private barber chair and hand you the remote control for your flat-screen TV. Not only will your stylist

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cut your hair, your stylist will give you a relaxing shampoo and cooling conditioner, a hot soothing towel, trim your eyebrows and mustache, and give you a shoulder rub with an old-fashioned Oster massager.” Speaking from a franchisor’s perspective, he adds that “Hair care is recession-proof, and our model is designed to be a standout franchise that’s unlike a typical men’s salon. The hair industry is a $65 billion-dollar industry. It pays to stand out.”

Bowe developed the franchise so it’s enjoyable for everyone involved: employees, customers and owners. The Guys’ Place cares for its employees first, Bowe says, and that philosophy helps attract and keep skilled employees who in turn serve customers well. “Since opening our first location in 2005, we have been committed to refining our business model and improving our

internal processes. We continue to open and operate corporate locations so that we can keep a focus on enhancing our model from all aspects of ownership. We are very active in our business and plan to keep it that way – not because we have to, but because we genuinely enjoy working with our employees, customers and franchise partners.

“Committing to any business is a big deal. We don’t take that lightly. You deserve our personal attention right from the start. So instead of filling out a form, why not give us a call or send us an email? We are growing and would love to talk with you about joining our team of franchises.” – Rose Mango For more information on our franchise opportunities visit: http://www.thebarbershops. com/franchise.

October 2019 59


Who we are: Our mission is to provide individuals, towns, cities and and less expensive drinking

the environment. Based in the Greater Seattle Area, we

have developed groundbreaksystems that produce pre-

considerably more ecologically responsible.

What we do: Consumers have a growing concern with municipal water quality and safety, recently substantiated in over 1,000 communities, impacting over 250 million Americans in 50 states. Business provides patent-pending water purification systems offering quantifiable, tangible differentiators vs. conventional systems. Recognized as top 100 Game Changers in 2018! Total Business Alliance Partner investment model. Managing Partner carries out entire daily operations, which totally frees up investor for doing other personal business activities, and provides investor monthly income for revenue sales.

Investment: $280,500 minimum Franchise Fee: None; this is a business not requiring an upfront Franchise Fee saving upfront costs Royalty: None; this is a business not requiring monthly Royalty and/ or Marketing fees for up to 10 years saving thousands of dollars to the bottom line operational costs Financing Available: Yes, third party plus special veteran funding; quali allowing 100% tax deduction up to $1,000,000 per year from 2018 - 2022 VetFran Discount: No; Other Veteran Funding options with additional bonuses, including a $12,000 10-year interest-free loan Founded: 2013 Number of Units: over 3,000 Headquarters: Everett, WA

Who we are looking for: Investors needing a total passive, turnkey investment; no need to carry to provide additional monthly revenues; looking for a 20% annual ROI on or before 12 months of operation.

www.waterstationtechnology.com 60 FranchiseDictionaryMagazine.com

Learn more by contacting: Dick Humphrey dhumphrey@waterstationtechnology.com Toll free 877-941-0002

A franchise opportunity with a built-in customer base > > > > > > >

Low start-up costs 20 years proven success Established clients Impressive sales growth High client demand Excellent support Business-to-business


www.justletmedoit.com • 704-960-4554

We bring major brands directly to our franchisees

October 2019 61

Two Truths and a Lie

A reality check for succeeding with your franchise My husband and I play the game Two Truths and a Lie with our kids. The game is an easy way to get teenagers to reply to “How was school today?” and “What did you do?” in more detail than their usual “great,” “OK” or “nothing much.” The object of the game is to figure out which of their answers are true, and which statement is false. As my kids have aged and no longer willingly play this game, I have realized that it applies to franchise ownership. For those who do not know franchising very well, you may know some facts but also have some misconceptions.

Dawn Abbamondi, Director of Brand Development & Marketing at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Dawn leads the areas of marketing, social media, public relations, web development and lead generation. Contact her at 215-370-7998 or Dawn@SMBFranchising.com. Visit www.SMBFranchising.com. 62 FranchiseDictionaryMagazine.com


irst and foremost, the biggest truth about franchising is something you may have already heard: It really is an easier and faster way to get into a new business than going it alone. Solid franchise brands have systems in place and a path to get started, plus they get you going right away. Soon after signing the Franchise Agreement, the franchisor should provide you with comprehensive checklists and procedures that will help you to launch the business. You should be ready and willing to adapt the franchise practices into your everyday life as the business owner. Read your operations manual, ask questions, and be eager to learn. Accept that the franchisor knows the procedures that will lead to success. Follow the system, use the processes, and be a team player. After all, you trusted the franchisor enough to join the brand, and you should expect “great” results, but here’s the second truth: It takes time. Yes, franchising will typically reduce the time it takes to start up, but high-performing businesses aren’t born overnight. There are likely to be weeks and months of hard work – something you also may have heard, and you better believe it. Putting in the effort from the beginning is essential to developing a franchise-owned business to maturity.


big part of your effort will be to keep learning. Attend the ongoing training that’s offered. Franchise brands want their franchisees to continue to grow, and to that end, top franchises offer webinars, coaching calls and annual in-person conferences. Take advantage of these events because they connect you to the leadership team and to other franchise owners. Working together is essential to making the most of your investment. Without this effort, your business may be just “OK.”



ow we get to the lie. Well, maybe it’s not so much a lie as a huge misconception. Many people hear the word “franchise” and think that the franchisor will do and has done everything to guarantee success. Not so. That is where you come in. You are a critical factor, and you have to do more than “nothing much.” No one can start a business, ignore it and achieve success. The same holds true for investing in a franchise. If you want to reach your investment goals and accomplish all of your entrepreneurial dreams, then you have to be all in. Use every opportunity you’re offered by the brand and turn it into your version of success. The best part of this is that you have help. Many others are all in with you.

If you still have younger children at the dinner table, you now have a new game for starting meaningful conversations. And one day those kids might be the second-generation owners of your franchised business. October 2019 63

FIRST THINGS FIRST 19 years in the property-restoration industry started PuroClean’s CEO on his path to franchising success

efore I even thought about getting into franchising, I had spent my career in property restoration – starting in 1996,” says Mark Davis, CEO and Chairman of PuroClean. “I was 27 when I, along with a partner, bought my first restoration company from a husband-and-wife team. They financed the purchase price for us, which is how we were able to buy it at such a young age.” He states that from that day on, they never looked back. “That little company, Rocky Mountain Catastrophe, was doing $3 million in revenue in just

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three years,” he says, cleaning buildings damaged by fire, smoke, mold, floods, and criminal activity. Davis and his partner sold the business at that point. “I stayed on as CEO with the new company known as Belfor USA Group Inc. In only eight years, Belfor was bringing $400 million in revenue, which was when we sold it. Today, Belfor is one of the largest restoration companies in the world.” Davis steered clear of the industry for the period required by his noncompete agreements, but “wanted to get back in. So I bought a company called Signal Restoration Services with Frank Torre in 2012, who now

also serves as Vice Chairman for PuroClean. I had Any PuroClean franchise that may be presented great success with it and began to look into franchising a job in their market that may seem bigger than it. I had two friends who were successful franchisors, they’ve ever dreamed of won’t have to turn away that and both encouraged me to instead buy an existing business because of their sister company’s ability to franchise system as opposed to starting one.” handle the larger jobs. It’s truly a win-win synergy. Following that advice, Davis says that “serendipity It’s a strategic advantage that has helped in growing and strategy combined created a winning plan. Torre and scaling the business. That is the uniqueness we and I found PuroClean and were able to purchase the bring to the table.” company in 2015.” On Sept. 28, 2019, Davis and Torre will mark their Davis thinks his previous 19 years of experience four-year anniversary of purchasing PuroClean. in the industry has been crucial to franchising “Frank and I enjoy what we do so much. We travel to PuroClean effectively. “I believe my background in visit all our franchise owners and learn about them. restoration helps us tremendously with credibility with We serve our leadership team, who in turn serve our our franchisees, which I call franchise owners. I’ve had franchise owners – which is precisely how we run the great success because they know I have been in their business. We learn from our team what is needed. shoes, I’ve been a small business owner in property We then strategize to create the vision and then the restoration, and I know what it takes to get through execution. We are constantly managing business some of the challenges. It’s not always unicorns and development with national accounts, and that in turn rainbows, but they have a full team of support.” benefits our PuroClean franchise owners. And Davis points out another benefit: “This year we added 26 new franchise locations, “Today, one of the greatest advantages of being bringing us to 285, with 39 locations in a PuroClean franchise owner is that they Canada. We will reach 300 units by the have a partner company in place called Signal end of the year. We still have plenty of Restoration Services. We work synergistically opportunities here in the U.S. and in with our franchise owners because Signal Canada. We are aiming for what we call the specializes in large commercial projects. It has PuroClean 500, and I have no doubt we a tremendous amount of experience and will get there and get there fast!” holds numerous national accounts.” – Rose Mango “We utilize PuroClean franchises For more information by providing them assignments on PuroClean visit: alongside Signal Restoration Services. www.puroclean.com. October 2019 65


Everything’s bigger in Texas!

Join motivated entrepreneurs and future business owners at Franchise Expo Houston, the premier franchise expo serving the Greater Houston Area.

October 4-5, 2019 • George R. Brown Convention Center 125 of the hottest franchise concepts and opportunities will be on display, and the most qualified prospects from the Houston and the surrounding areas will be in attendance. Franchise Expo Houston also offers the industry’s most comprehensive conference and educational program to learn the ins and outs and behind the scenes information needed for success right from the start.

Visit FranchiseExpoHouston.com for more information. SPONSORED BY

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October 2019 67

Keep that Day Job Semi-absentee franchise ownership is a hybrid model with income security

Semi-absentee franchise ownership has become a popular and often preferred ownership option. Its advantages include providing diversification and stability for franchise owners who have steady and often high-paying day jobs. Semi-absentee franchise owners oversee the overall operations with limited yet strategic involvement while trusting their managers to run day-to-day operations.

68 FranchiseDictionaryMagazine.com

Semi-absentee franchise ownership blends aspects of the other two primary franchise ownership models: owner/operator and executive/absentee. Owner/operator is preferred if you are looking for an immediate career change. Under this model, you are responsible for the day-to-day operations, and it’s a good choice if you want to maintain total control over your investment and become immersed in the business.

Executive/absentee suits people looking solely for an investment opportunity. The time commitment is minimal because you hire out all functions to operate the unit, and you have little to no involvement in the day-to-day operation.

Semi-absentee ownership is ideal if you want an additional income stream to diversify your current income. The time commitment is typically low, requiring approximately 10 to 15 hours per week, so it’s relatively easy to keep the security of steady income from your day job.

Managers will take care of business functions on a daily basis while you will focus on leading the business strategy and directing the managers. As you start to explore franchises that can be managed on a semi-absentee basis, you will find a variety of alternatives from very different industries. Some key examples are frozen yogurt and ice cream shops, hair salons and other beauty-service businesses, tanning salons, vending machines, car washes, laundromats, fitness concepts, and cleaning services. As diverse as these businesses are, they do have common operating characteristics, with the primary ones being: • Managers run the operation day-to-day. • Semi-absentee ownership franchises are typically retail or service-based. • They’re usually set up to become multi-location operations over time. • Owners don’t need prior industry experience for success. When deciding whether semi-absentee franchise ownership is the right investment for you, examine your needs and goals as well as think about what you expect of your investment. Do you want to

become a franchise empire builder? Do you want to build multiple concepts? How much capital do you have to invest? Semi-absentee franchise ownership and its benefits often represent the sweet spot of owning a franchise for investors who are interested in maintaining their current jobs and income while adding another income stream. Jerry Rieder, CFC, has been a franchise consultant since 2012. He became part of the FranServe Training and Development Team in 2013 and has helped a large number of consultants become successful. His compassion and desire to see others achieve drives him to share his techniques and best practices with new and experienced consultants alike. He serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His prior 25+ years of management experience with Fortune 500 companies provides the foundation for aiding others to achieve their goals. Contact Jerry at jerry@franserve.com. October 2019 69

Be Part of the Next Big Thing! We are the Future of the QSR Industry

Pita Pit is a restaurant franchise with a new and unique approach. The goal is to offer quality, healthy, fresh food – fast! We first opened in 1995 and in recognizing the new trend, we set out on a journey that would see Pita Pit restaurants open across Canada, the U.S. and now throughout the world.

• Low Start-Up Costs • Low Royalty • Multi-Unit Territories Available • International Opportunities • On-Trend Healthy Concept • We Will Train You No Experience Necessary • Small Foot Print— Keep Rent Costs Down • SBA Qualified/Registered

Phone: (208) 765-3326 Email: franchising@pitapitusa.com Website: www.pitapitusa.com/franchising 70 FranchiseDictionaryMagazine.com

America’s first and most trusted drywall repair franchise company



One of the most important aspects of any franchise system is the training program. When I talk to business owners about franchising their enterprises, I ask them very early to see their documentation on how to operate various aspects of their businesses. By going through these materials, I develop a sense of what the training program needs to look like, and these documents often can be repurposed and used in training franchisees and their employees. (Of course, if there are no documented processes, that translates into a whole different issue when it comes to creating a training program for the new franchise offering.) For most franchise businesses, training programs consist of prelaunch, launch and continuing education components. Let’s explore all three.

Geoff Batchelder has been a franchise consultant and franchise development expert for the last 10 years, after spending 25 years focusing on business development in the high-tech industry. Contact him at 1-877-222-3722 or geoff@compassfranchisegroup.com. Visit www.compassfranchisegroup.com.

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This should cover the period from when the franchise agreement is signed until the formal launch training that typically takes place right before the grand opening. There should be a business launch project plan in the operations manual that covers basic start-up tasks. It should present these tasks in chronological order and give the new franchisee a week-by-week program to follow. The activities that would happen during this phase are creating the business entity, setting up bank accounts, searching for locations, learning industry terminology, ordering assets such as vehicles and signage, ordering inventory, and hiring employees. The steps for completing the prelaunch training need to be well-documented.


The interaction with the franchisor will typically be done via phone or webinar, with no classroom-style training done during prelaunch training.

L AU N C H TR AI N I N G This is usually carried out in a classroom setting and/or in a franchisor-owned business location. On-the-job training also may occur. Launch training should consist of learning how to use software systems, how to execute sales and marketing programs, how to handle customer service, and how to do specific work associated with the business. For many businesses, the owner has different work responsibilities from the staff members, so there may be separate training tracks depending on the responsibilities of the different staff positions within the business.


CONTIN U ING EDUCATION It’s important for the franchisor to have plans in place for continuing or refresher training. Franchisees will need new training as additional service offerings are made available by the franchise business. Training also should be in place to cover changes in technology as they become available.

It’s smart to have refresher training every year or so. This will help make sure that franchisors don’t start to drift away from the best practices of the franchise system by developing potentially bad habits over time.

October 2019 73

Become a hometown hero! BridgeInternet partners with, Individual Territory Owners, Municipalities and Cooperatives throughout the USA and Canada. As the only territorial, duplicatable, wireless internet service provider, this is a unique opportunity to join an incredible revenue opportunity and know they are making their community a better place.

Own the internet company in your community that will make connectivity possible.

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BridgeInternet is looking for investors and partners that want to help bridge the gap of internet connectivity across rural America. BridgeInternet will provide the training, tower maintenance, and customer acquisition training, along with providing partners who have experienced customer support. This is an opportunity for entrepreneurs to invest in technology in a way that helps communities all across America to connect with means of communication that was once unavailable. Essentially, your investment will make you a hometown hero!

For more information visit us at: https://www.bridgeinternet.com/partnerships/ Or call: 954-646-7525

A Premium Service Brands company, the Maid Right franchise model was designed around the idea of financial freedom - and a great lifestyle to go along with it. Those principles are at the heart of our business, and key drivers for the franchisees who come to join our brand.

Market penetration & proprietary technological integrations Intensive, personalized first-year business mentorship Fully-staffed call center

Want to find out more? Contact Maid Right today

434-995-5582 PremiumServiceBrands.com/Maid-Right

Territories available in all major metro markets

We're a marketing & technology company that happens to clean! October 2019 75

Never take no for an answer Even in male-dominated fields, women like Barbara Moran live their leadership dreams Barbara Moran – daughter of Dennis Moran, founder of Moran Industries – was immersed in the family business as she grew up. Moran even dreamed of becoming president of her father’s company, which includes franchises that offer automotive repairs and aftermarket vehicle parts and services: Mr. Transmission, Multistate Transmissions, Dr. Nick’s Transmissions, Milex (tune-up, brakes, air conditioning) and Alta Mere (window tinting and auto alarms). She was told that role was unattainable, that customers and franchisees wouldn’t be comfortable with a woman leading a company in a maledominated industry. Disappointed yet not completely giving up, she moved on to other things, including a stint as a legislative aide to an Illinois congresswoman. Years later, Moran returned to the fold as an owner of 76 FranchiseDictionaryMagazine.com

a Mr. Transmission franchise. And by the late 1990s, she held several positions within the company. “I was operating in a dual role as a franchisee and also as an employee of the franchisor, as personnel director and corporate secretary,” Moran says. She also advised her father, who was ill, about the company’s direction. Moran refused to be swayed by others’ opinions about women in leadership roles. “When I was told no, I decided to disregard that no, and I was going to learn as much as I could in as many areas as I could and move on with a career in the legal field, the political field or the franchise field. I was going to utilize my employment as a way to educate myself further in business.” Perhaps surprisingly, when Moran served as an aide to Rep. Jane Barnes, she polished her business skills. “Barnes became my mentor. She had been an

elected official for 19 years and had started in a time The board of directors approached her about when it was completely male-dominated. I saw how taking the job. Even though the position had she interacted with her male counterparts, and I saw once been her fondest hope, “they had to spend how she worked with them and moved beyond the several days convincing me,” Moran says, laughing, glass ceiling. It helped me to understand that if “because at that point, I had a different perspective I focused on the glass ceiling, then it was going be... on things in life. I had gone through some medical a battle for me. However, if I focused on my objective issues where I really had planned on being at home and continued to pursue it and negotiate for it, then I more and trying to focus on my family. So I was had a better chance.” looking toward not taking that role. There was a lot Years later, Moran Industries selected a candidate of work ahead of the company at that point.” to lead the company in her father’s absence. That Ultimately Moran said yes, of course. That was 1999, person didn’t work out. Barbara Moran then asked and she has been president and CEO ever since. an outside consulting firm to develop a profile for the Today Moran is a firm believer that no one should next president as well as suggest a specific person to ever take no for an answer, and she helps other take over. women succeed in the traditionally male-dominated After three days of evaluation, the outside firm industry. “We have a good deal of women franchise recommended that Barbara Moran be president of owners now and that number is growing. I couldn’t Moran Industries. be happier about that.” – Rose Mango

To learn more about franchising with Moran Brands visit: https://moranfamilyofbrands.com

For more information visit www.moranfamilyofbrands.com October 2019 77





ach year Springboard holds an event where emerging and (re)emerging franchisors gather to learn about the newest and best practices for getting their brands off the ground, or to scale them higher. This year’s event was held this past September, 18-20, in Philadelphia and was a tremendous success. Hundreds turned out to immerse themselves in all things franchise. For many new franchisors, franchising represents an entirely new landscape. The Springboard Event 2019 equipped NOW WITH ADVANCED CONTENT FOR (RE ) EMERGING BRANDS. attendants with industry best practices. Springboard events teach a holistic approach to the many disciplines that create a successful franchisor. This Alesia Visconti and year’s event was packed full of valuable, actionable Catherine Monson advice from experienced franchise founders who have been through the process, taken their lumps, and went on to create successful franchise systems. Springboard holds events often. Visit their website to learn what is next on the schedule or to find an event near you. Attend a Springboard Franchise event for emerging franchisors to stay in the FDD Educational Panel Members (L-R) know of all things franchising. Visit: Matt Staplin, Dan Durney, Bob McQuillan, Alesia Visconti and David Allsman https://franchisespringboard.com. Join over 450 fellow franchise founders and senior executives for Springboard’s 3-day conference. You’ll learn from the best in the business as they share valuable and actionable advice that can help take your franchise to the next level. Register and see why past participants call Springboard:

“The best event in the franchise industry.” Learn more & register at




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Assisting Hands® Home Care

stands out from the competition!

We did it again! Entrepreneur

2019 Franchise 500 Ranked Franchise Business Review

2019 Top Multi-Unit Franchise

Start your HOME CARE business today! We offer:

• Area Representatives that develop territories • Scalable model & multiple revenue streams • Non-medical • Medical-skilled nursing • Proven business in a box • Multi-unit availability • Temporary staffing • Family-friendly culture • Care management

Home Care is a

Recession-Resistant, High-Growth Industry. If you believe owning an Assisting Hands® Home Care franchise may be right for you, contact us today!

866.924.2442 www.assistinghands.com/franchise

Low Capital Investment with

BIG Business Return



ew franchisees must often work long hours, which can be a deal-breaker for a businesswoman juggling her career with family needs. Amy Torres found the vital work-life balance she required by investing in Naturals2Go, a vending company with locations nationwide. “I’m a working mom, and this business is very flexible,” says Torres, who lives in New Albany, Indiana. She chose the company so she could set her own hours and do a significant part of the job remotely. She became an operator in July 2018, with 10 machines to oversee in her southern Indiana area, and she’s already expanding to 12 machines. Torres has set her sights on 20 machines to tap the potential market in the area, which has a population of 100,000.

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She easily balances her role as mom to a 16-year-old with her entrepreneurial ambitions because of the structure of the business. Torres typically restocks the machines on Mondays and Tuesdays, which leaves the middle of the week open. She orders her snacks and beverages from the wholesalers of her choice. Toward the end of the week, they deliver to Torres’ home or she picks up the merchandise. Before taking a vacation, she fills all the machines before leaving town. Torres says she is often asked whether franchisees need a truck or van to carry snacks on restocking days, and the answer is no. “I drive a sedan and I can fit everything I need,” she says. Her home is her headquarters. Torres has created what she calls a mini-warehouse there for storing the goods. The proprietary system

“I’m a working mom, and this business is very flexible.” NAYAX, which is built into the Naturals2Go vending machines, allows her to remotely monitor inventory levels in real time. So if a machine is running lower than expected and needs an early refill, Torres can find out about it from home or almost anywhere. “I can then go in the evening if I want to refill a machine.” She can also troubleshoot her machines remotely via the internet if a problem arises. Another high-tech plus for Naturals2Go vending machines: customers can pay by debit or credit cards, cash, or Apple Pay or Google Wallet. This means Torres doesn’t lose sales because potential customers don’t have the right amount of cash in their purses or pockets.

She isn’t the only working mom with a Naturals2Go business. It’s about a 50-50 man-woman split among franchisees, says Makayla Seger, the company’s senior vice president of sales and strategy for Naturals2Go. Seger adds that many husband-and-wife teams partner in Naturals2Go franchises. Take advantage of the growing trend to eat healthier. Launch your own Healthy Vending Machine Business. Help people eat better by giving them smarter choices, while adding profits to your bottom line. For further information about franchising opportunities, call 208-699-9169 or visit https://www.naturals2go.com/bc. – Rochelle Miller

October 2019 81


\�əp- dāt \ noun �

1 The latest headlines in the franchise industry 2 Quick news bites to inspire you


Each year Franchising Gives Back recognizes and celebrates franchise businesses that are engaged in charitable and community support to local communities. These awards, in the categories of Spirit of Franchising, Enduring Impact, Newcomer, Support Our Veterans, and Innovation and Impact, will honor franchise businesses whose acts of service on behalf of local charity organizations make a positive impact on thousands of communities across the U.S. and around the world. Here is the list of the 2019 Franchising Gives Back Award winners:

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Newcomer Award

Enduring Impact Award

This award highlights a new charitable or community support program launched within the last year that has made a significant impact on a local community.

This award recognizes an IFA member with a longstanding commitment to his or her community that has been executing an outstanding charitable or community support program(s) for at least five (consecutive) years.



Premium Service Brands, benefiting Kids-Lift G O L D


Goldfish Swim School Franchising, LLC, benefiting USA Swimming Foundation



BMW Management, Inc. dba Sizzler, benefiting Student of the Month Program, Inc. G O L D


SONIC Drive-In, benefiting DonorsChoose.org

Support Our Veterans Award

Innovation and Impact Award

Spirit of Franchising Award

This award recognizes a member whose charitable or community support program has gone above and beyond the call of duty to help those men and women who have served in the U.S. military and their families, and positively impacted their local community along the way.

This award recognizes an IFA member whose charitable or community support program focused on using creative, innovative ways to maximize the benefits and impact on their community with limited resources.

This award recognizes an IFA member whose charitable or community support program embodies the spirit of what it means to be a part of the franchising industry by giving back to his or her local community.



Wag N’ Wash, benefiting Freedom Service Dogs G O L D


Sport Clips, benefiting Aleethia Foundation



Wayback Burgers, benefiting Boys & Girls Clubs of America G O L D


Just Between Friends, benefiting Petaluma Active 20-30



Captain D’s, benefiting Food for Homeless G O L D


Rose Group dba Applebee’s Bar and Grill, benefiting Alex’s Lemonade Stand Foundation

October 2019 83








1.800.365.0007 | JOINBIGOTIRES.COM (1), (2), (3) Automobile Aftermarket Industry Association 84 FranchiseDictionaryMagazine.com

October 2019 85



franchisee T

he HERO Inspections concept came about in 2015 while taking a beautiful mountain bike ride in the front range under the Flatirons in Colorado. Curt, HERO Inspections co-founder, had sold his inspection and environmental business in Orlando, Florida, and moved to Colorado. Co-Founder Greg had previously lived in Orlando as well before moving to Boulder, Colorado. The two had become buddies while they both lived in Florida and attended a meeting at a weekly cycling group. Curt and Greg were spending time with friends at a restaurant after riding some local bike trails. While chatting, Curt started talking about his inspection business in Florida and how he had some great ideas in mind for a new company. The idea was headed in a bit of a different direction, and it was a good one. With Greg now living in Colorado, the idea for HERO Home Inspections and Environmental was born. As the plan was hatched, a million questions started flying over the table. Who will they be as a 86 FranchiseDictionaryMagazine.com

company? What’s their message? How will they be different? They wanted to do everything differently – and more importantly, do it better. Their goal was to improve the inspection process, protect the client, protect the Realtor, and ultimately create an opportunity for other entrepreneurs to start a HERO Inspection franchise and expand. All their hard work and persistence was rewarded as HERO Inspections came to fruition and has become an exceptional opportunity for those wanting to start their own inspection service franchise. With the benefits of franchising, the accessibility to their services across the U.S. is unlimited. Start your HERO story and join the HERO family. Build an inspection and environmental business in the real-estate industry based on a proven model of success and backed up by an extensive infrastructure. Learn more here: https://heroinspect.com/learnabout-franchise-opportunities/ – Rose Mango


On Tuesday Greg takes his daughter to school and then attends a 10 a.m. coffee meeting with a realtor. After coffee, he shoots over to a sales meeting that HERO Inspection sponsors for approximately 50 Realtors®. He shares his message to them in less than 10 minutes. It’s fun to meet the Realtors® who have been referring business to HERO Inspection. They have become friends of the HERO family.


Wednesday involves a direct call to Greg, asking him to perform an inspection at a cabin up in the mountains. He knows it’s going to be a beautiful drive, and happily accepts. As the day progresses, more calls from Realtors®, followed by meeting with a Realtor® to share advice that helps clarify an inspection objection. Finally, it’s off to run the payroll and get the team paid.


Thursday starts with replying to some automated marketing emails and scheduling a couple of coffee meetings and happy hours with Realtors® for the following week. Greg then has a meeting with a newer inspector to review her report. He swings by a house they’ve previously inspected to do an EPA asbestos building inspection, before they start renovations Lastly, he stops by a nearby inspection to check in with the inspector, and to see how the client is doing. Friday is a fun day. After making a stop to do a mold and asbestos test, Greg is able to play in a real estate golf charity event. The crowd is full of realtor reps, mortgage reps, and title reps. It’s a great day to not only give back, but a valuable day of networking as well. He has probably made at least ten new connections in the real estate world. To top the day off, he heads home to make dinner for his family.


Greg wakes up to see 10 inspections set up for the week, which is about $5k in revenue already on the books. At the office, he checks in with team members, who are already busy scheduling additional inspections. The afternoon calendar includes a sizable commercial inspection. “What’s fun is knowing that all the emails, payments, and inspector notifications are going out automatically, with some extra services offered,” said Greg. It’s always a plus when the email comes back asking for additional services.



The weekend has arrived and Saturday brings plans for a family mountain bike ride. They head out, ready for a day of fresh air and beautiful Colorado sights. Greg takes a quick client call who is asking to schedule an inspection for the following week. Boom – all set up for next week. Now to get back to enjoying his free time.

In a given week, the team probably do 30-50 inspections, with Greg participating in a few of the inspections himself. HERO Inspections are always looking for ways to make sure the team is fully trained to take special care of clients and Realtors®. October 2019 87

877-405-4997 877-405-4997

FRANCHISE OPPORTUNITIES AVAILABLE 88877-405-4997 FranchiseDictionaryMagazine.com SurveillanceSecureFranchise.com


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Find your dream career by helping others achieve their dreams of business ownership through franchising The world’s largest franchise consulting and expansion organization

www.franserve.com October 2019 800-206-5454



\ fran-chī-zē \ noun

1. An outstanding franchise owner 2. Someone who finds their niche


TH E FIX IS IN Women (and men) find a perfect entrepreneurial fit with Just Let Me Do It

What does Starbucks do when an electrical outlet isn’t working? How about if Olive Garden needs to have broken bathroom tile repaired? They call in a handyman… or a handywoman like Katrina Farrell. Because even big businesses have small jobs. Six months ago, Farrell became the owner of a commercial repair service franchise covering the entire Seattle area. Her company, Just Let Me Do It Commercial Services, has found a niche in its detail-oriented repairs at retail, restaurant and office locations for some of America’s most recognizable brands. Just Let Me Do It takes on bigger renovation projects, too, of course, but just the small jobs can keep Farrell and her staff very busy.

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“We’ll hit one place and change a bunch of ballasts and light bulbs,” Farrell says. “Then the next place, we need to fix a cabinet door. It’s the nitpicky things that are important.” As Farrell talks, she gives the impression that she always knew how to swing a hammer. That’s not the case. “I wasn’t handy,” she says. In fact, her previous career experience consisted of working in nonprofit organizations. But at age 53, she aspired to own a business. “I was at a point in my life where I wanted to do something different.” And that’s what she’s got: being a handywoman for large and small businesses in a territory that includes 41 cities across four counties. Knowing she could draw on her business background, Farrell made a logical foray into franchising. The company’s female founder,

spanning the United States. Farrell stays so busy that Colleen Pyle, drew her to this particular business. she sometimes works 60 hours a week. “She is very dynamic, and I was really intrigued,” In the meantime, after many years of office work, Farrell says of Pyle, CEO of Just Let Me Do It. the entrepreneur enjoys the physical repair work that Pyle encourages female prospects interested fills her schedule and makes her workday interesting. in franchising to consider Just Let Me Do It. “I do like to be hands-on. You never know what you’re “Women are great entrepreneurs, hardworking and going to be doing that day.” usually very organized,” Pyle says. And for any franchisees – whether male or female – who don’t wish – Rochelle Miller to get their hands dirty, it’s not a job requirement. Employees can do the field work while the franchisee For details, call 602-469-7270 or visit oversees the financial and operational aspects of the https://justletmedoit.com/franchising-2. business. As for Farrell, she has one employee and recently was looking to hire a second as she expands. “With more employees, I can take on more jobs and grow.” Work is plentiful because Just Let Me Do It franchisees have access to Pyle’s network of contracts

October 2019 91

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Find what YOU’RE looking for today! 92 FranchiseDictionaryMagazine.com




FAN meets in Washington, D.C., to continue its support and protection for franchise models FranServe CEO Alesia Visconti traveled to Washington, D.C., last month to participate in the annual Franchise Action Network (FAN) meeting hosted by the International Franchise Association (IFA). FranServe joined in on the yearly event in which IFA members discussed government policy and economic, health care and social issues impacting the franchise business model and the franchise community. This gathering was well attended by franchise representatives from across the country who

Left to right: Tom Baber, Alesia Visconti, Tim Katsch, Anne Huntington, and Sam Caucci

met with members of Congress, senators and their staffs on Capitol Hill. During the annual review of legislation, everyone participated in conversations to protect the current and future state of business for the franchise industry and small business owners. FranServe is an active, committed supporter of the IFA and FAN. Visconti was both proud and honored, yet again, to join the nearly 400 attendees to support and empower the franchise community and bring meaningful change to their business. “Franchise brands create over

7.6 million jobs and produce nearly $675 billion in economic output,” Visconti said. “During FAN, the franchise community truly comes together to support and protect the franchise model. FAN is one of the most effective tools that the IFA and the franchise community has to positively influence policy. Support is always needed to keep our business model intact.” To be a part of FAN, simply text FAN to 52886 or contact IFA’s Erica Farage at efarage@franchise.org for more information.


October 2019 93

Stop daydreaming and start living

WHY A KIDS FIRST FRANCHISE? Our Kids First Franchise Company Model is strategically built to equip you with success. We are with you every step of the way from A to Z. So, if you love kids and want a fun filled future, Kids First Franchise Company is just the ticket! • Proprietary KIDS FIRST / KICK FIRST Learn To Swim System • Over 17 years of a proven business model (intellectual capital) • Semi-Absentee Ownership

• Recession Proof • Site selection support including lease negotiations • KIDS FIRST Construction Company will build your pool

• Design layout of the pool and the entire facility • Extensive field training and support • Great ROI

For more information, contact Sandy MacIver Director of Franchise Development KIDS FIRST Franchise Company/Kids First Swim Schools 410-804-9446 kidsfirstfranchisecompany.com

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Water is for Swimming not for basements

The Water Damage Restoration

NO GOOD-BYE, ‘TIL IT’S DRY www.thedryboys.com • 844-99-DRYBOYS

October 2019 95


\ �in-tər- vyü \ noun � 1 A meeting at which information is obtained

2 Gaining insights from a successful franchise owner

Ron Katz of Florida

shares insights about the path to becoming a successful multiunit

Midas franchise owner and the rewards of taking the plunge What is your background?

What has been the best part of being a Midas franchisee?

“I’ve done many things in my 30-year career, including working in the oil industry. My auto-related jobs began with selling cars, and then I moved on to general manager and up through operations manager in several car dealerships. Five years ago, my franchise partner, Jerry Kaye, and I teamed up with Midas. We have expanded to four locations in that short period of time.”

“I have worked at a lot of franchises, and this is the best experience of all of them. It is not only the best fit for me, but the company has the best reputation, too, at national and local levels. Jerry and I have gotten great support, especially the easy-to-use Midas website that sends us customers. And the company’s reputation alone brings people into our shops. I haven’t had to spend hours of my time – and lots of money – on advertising and marketing because the Midas brand is so strong. Jerry and I really love the brand! Its strength means that Jerry and I can focus our efforts on exceptional service and community support at all times.”

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You considered other franchises, but what made you choose to invest in a Midas franchise?

“Well, as I said before, the support is excellent. And I knew I wanted to be involved in a business that suited my previous work experiences and that would set high standards for customer service, because that’s what keeps people coming back. I also like that Midas encourages individual franchises to give back – we’ve done that by sending supplies to Puerto Rico for Hurricane Maria victims and more recently we’ve rounded up food and supplies to help in the Bahamas after Hurricane Dorian. Before I invested in Midas, I looked at many different franchise brands. I’m really pleased with the way this has turned out.”

What has been your biggest challenge?

“I always focus on the positive, and that applies to my view on challenges as well. Opening and growing the franchise has been just like any other business start-up in terms of challenges and expenses. Midas has helped smooth out problems along the way. They helped us build a good support staff and helped us grow the business – Jerry and I opened two new stores in the past six months.”

What else would you like to share about your entrepreneurial journey that might benefit other prospective franchisees?

“Jerry and I keep striving to do more. How we handle the customer is how we distinguish ourselves from the competition. The customer pays our paycheck. We train our staff to remember that and to always take care of customers, to keep their cars running and safe, sometimes even when they can’t pay. I believe my previous work experience in the auto and franchise industries have been key assets. I also think it was very important to research franchises very carefully before making a decision on where to invest.” – Deanna Pledge For more information on franchise opportunities, please visit: www.MidasFranchise.com October 2019 97

Grow Your Brand! You want to grow your brand. We can help! Franchise Dictionary Magazine is emailed monthly to more than 250,000 readers nationwide. Our subscription list is growing every day. Contact joan@franchisedictionarymagazine.com and find out what we can do for you!

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October 2019 99


100 FranchiseDictionaryMagazine.com




1 One who manages and assumes the risks of a business 2 A business to feel good about

r i F e n m d o

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\ änn·trə·p(r)ə·’nər \ noun

For more information about franchising opportunities, visit https://brightstarfranchising.com/home-care or call 877-689-6898.

BrightStar Care capitalizes on demographics and welcomes female franchisees with open arms Shelly Sun was concerned when an ailing family member needed in-home health care but had few satisfactory options. Knowing that many families confront similar challenges, Sun established BrightStar Care®, a health care staffing business that provides reliable, trustworthy caregivers to families and institutions.

BrightStar Care holds many attractions for women. For starters, franchisees receive extensive support in the areas of recruiting and retention, marketing, training and operations.

Then there’s the income potential. “On average, women working full-time average a 20 percent lower salary than their male counterparts. Seventeen years later, Sun has built her This staggering number affects women of all business into an extensive national franchise races, geographic regions and ages,” First says. with more than 330 locations across the United “BrightStar Care franchisees are able to assume States. BrightStar Care generates system-wide greater control over their financial destiny revenue of $400 million per year. because franchisees can create their own pay. This gives women a chance to grow and rise Along the way, the successful entrepreneur has above many of the persistent glass ceilings in not only inspired women to become franchitheir current industries.” sees, but also has taken them under her wing. “I take every possible opportunity to mentor Another important factor is flexible days and franchisees. I align myself with people who are hours. “Franchisees can create their own eager to implement change as needed – who schedules and allocate time to different activiwon’t resist advice that’s in their best interest,” ties – business and/or personal,” said First. says Sun, the company’s CEO. “I work with BrightStar Care offers in-home non-medical franchisees to help them understand how each and skilled medical care. The demand for investment in improving their business can such services is only going to grow because come back to benefit them tenfold.” the population of Americans ages 65 and Nearly 25% of BrightStar Care franchises are older is projected to exceed 78 million by owned solely by women, and another 32% are 2035, according to the U.S. Census Bureau. owned by at least one female partner. The Las How quickly is this happening? An average of Vegas-based franchise, for example, is owned 10,000 Americans turn 65 every day. by Becky Torrez, who reentered the workforce after 12 years as a stay-at-home mom. “Becky’s First added, “Most seniors choose to stay in their homes versus moving to nursing homes business is run almost completely by moms,” or moving in with family members… paving the says Pete First, VP Franchise Development. way for companies like BrightStar Care to meet “Their life experiences as parents are a plus in the caregiving industry,” he adds. the growing needs.”

October 2019 103

A Brunch of Opportunities

Work/Life Balance

Locally Sourced

Crave-able Menu

Contact us for a Franchise Kit www.DailyJamFranchising.com | 480-569-1010

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BUILDING YOUR OWN PROFITABL E S ENIOR C A R E IND U S T RY Senior Helpers is ranked as a 2019 Franchise 500 by Entrepreneur magazine! Go to SeniorHelpersFranchise.com or call 443.921.1776 to learn more about shaping your future with Senior Helpers.

Senior Helpers is leading the way in Alzheimer’s & Dementia care with their revolutionary Senior Gems program and is the first in-home care company to introduce a Parkinson’s program! October 2019 105

spot·light spot·light

\�spät-�līt \ noun 1 Trending franchise businesses you want to know about 2 A great place to show off your franchise


Need Help? Franchise Consultants are expert, trusted advisors who help you find your perfect franchise. They work closely with you to assess your goals, your strengths, your weaknesses, and your local market to help discover franchises that present the greatest opportunities for your success. A great resource, their services are completely FREE. JESSICA MELENDEZ 915-202-8272 www.weststarfranchisegroup.com

GEOFF BATCHELDER 877-222-3722 www.compassfranchisegroup.com

Maid Right

Exceptional customer service and high-quality products have earned FASTSIGNS® a loyal base of business clients and an excellent reputation. By providing custom applications for end users along with sophisticated new products such as digital signage, ceiling tiles, and imaged glass, franchisees are perfectly positioned to achieve long-term success. With 120-plus staffers dedicated to supporting the approximately 650 franchise owners, franchisees always know where to go for help. For more information, visit www.fastsigns.com.

Whether you’re a firsttime entrepreneur or an experienced business owner, Maid Right is the perfect choice when it comes to franchising. Starting a homebased business with Maid Right provides you with the support, equipment, supplies and customers you need to start working and building a loyal customer base from day one. Our house cleaning franchise offers all the benefits of being a small business owner with the support of a larger, established brand. For more information, visit www.maidright.com/ franchising/home-based.

Franchise Fee: $49,750

Franchise Fee: $60,000

Royalties: 6%

Royalties: 6%

Total Investment: $197,172 – $313,136

Total Investment: $85,625 - $138,000

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Assisting Hands® Assisting Hands® Home Care provides seniors and others needing non-medical assistance at home, with the option that most people prefer—to remain in their own homes. With a scalable business model that can grow with the professional and financial needs of their franchisees, Assisting Hands has grown to more than 70 franchisees covering 140 territories in 22 states and takes pride in their family-like culture. They provide ongoing support, comprehensive training, site visits, and fullservice marketing support. No medical background required. For more information, contact ddurney@ assistinghands.com, call 480-331-3171, or visit www.assistinghands.com. Franchise Fee: $48,000 Royalties: 4% - 5% Total Investment: $80,050 - $152,000

FranServe Franchise Consultants change lives every day by helping others explore and own franchises. As a home-based, flexible (part time or full time) business with a low investment and high ROI, you can find your dream career by helping others find their perfect franchise. As the world’s largest franchise consulting and expansion organization, FranServe has the largest number of contracted franchisors, including both established and hot new brands. FranServe’s reputation is built on results, integrity, and a desire to help people. From industry-leading training to world-class support to custom websites, FranServe provides consultants with everything they need to start, operate, and build a thriving business. For more information, call 800-206-5454 or visit www.franserve.com.

Kitchen Tune-Up® The folks at Kitchen Tune-Up® believe clients don’t have to spend a fortune or be displaced from their homes to get the space they’ve always wanted. Known for its signature OneDay Tune-Up, the company offers five service options at different price points, with many projects completed in only one to five days. Franchisees don’t need an industry background, just a desire to run and grow a business. With more than 30 years in the kitchen and bath industry, Kitchen Tune-Up offers a known brand with a proven concept. Franchisees enjoy support, ongoing training, and the buying power of a large corporation. For more information, call 800-333-6385 or visit www.ktufranchise.com or franchise@kitchentuneup.com. Franchise Fee: $25,000

Affiliation Fee: $24,900

Royalties: 2% - 7%

Total Investment: $24,900 or $22,410 (military discount)

Total Investment: $109,000 - $170,000

October 2019 107

spot·light The Interface Financial Group Senior Helpers®

Challenge Island® Challenge Island is the World’s #1 STEM/STEAM program on Entrepreneur’s 2019 Franchise 500 list. The innovative curriculum takes children on imaginative journeys to an array of thematic islands. Each island is made up of numerous “destinations,” where children work in collaborative tribes on action-packed challenges. With low start-up costs and multiple revenue streams, including enrichment programs, camps, and parties, Challenge Island is a one-of-a kind opportunity. For more information, visit www.challenge-island.com. Franchise Fee: $39,900 Royalties: 7% Total Investment: $47,600 - $62,450

When businesses need prompt payment, they can count on The Interface Financial Group (IFG). IFG’s early payment service processes invoices and puts cash in clients’ bank accounts without a 30- to 90-day lag. Franchisees enjoy an easyto-run home-based business with no need for staff, so payroll and HR demands are not an issue. This unique franchise model is part of a trillion-dollar industry. With more than two decades in business, IFG has a proven model and offers ongoing training and support. For more information, call 800-387-0860 ext. 2, or visit www.interfacefinancial.com.

The need for eldercare has grown significantly over the years, making it a $400 billion industry. This means that the market for senior care businesses will continue to expand. Senior Helpers® owners are uniquely positioned to capitalize on a booming need, while delivering a meaningful and necessary service to elderly individuals and their families. With a low investment, experienced corporate support staff, and stateof-the-art training for staff and caregivers, franchisees can grow the business at their own pace. Discounts are available to military and first responders. For more information, visit


or call 877-406-8749.

Franchise Fee: $34,500

Franchise Fee: $49,500

Royalties: 8%

Royalties: 5%

Total Investment: $80,000 - $100,000

Total Investment: $104,800 - $144,300

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October 2019 109



• Start-up, add-on or convert your current business to one of the most unique and in-demand services ever • Deep cleaning and super sealing process makes outdoor surfaces look just like new

Incredible outdoor surface cleaning & Protection Renew Crew is a one-of-a-kind outdoor living space franchise that specializes in cleaning, protecting, and sealing outdoor surfaces of all kinds. From our exclusive eco-friendly products to our unique three-step process, Renew Crew ensures the beauty and life of thousands of American homes and businesses. Renew Crew can deliver a clean that is cleaner, greener, and longer-lasting without risking damage to outdoor surfaces. The success of our business model is proven by our numerous franchise industry awards, superior customer service ratings, and extraordinary growth.


804-206-8686 RenewCrewFranchise.com Another important part of Outdoor Living Brands

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Wood, Concrete, Pavers, Brick, Hardscapes, Siding

• Multiple revenue streams with our Everclean™ methodology • NEW! CrewCoat™ Concrete Epoxy Sealant and Protectant • Cutting edge technologies to expedite sales and client communications • Strong training, project methodology and outstanding franchisee support: Innovative branding, lead generation, marketing and high-touch franchisee mentoring and guidance

spot·light Funtopia®

Stacked Pickle

Franchise Fee: $40,000

Dedicated to promoting healthy lifestyles in children, Funtopia combines sports with fun in an innovative way. A one-of-a-kind adventure park, visitors experience rock wall climbing like never before with imaginative scenarios, like riding dinosaurs, jumping off skyscrapers, and climbing beanstalks. Rope courses, zip lines, ninja courses, artificial caving, and many more active entertainment adventures add to the mix. Parents will be thrilled with Funtopia’s snack bar options, which includes smoothies and baked chicken. Franchisees get unlimited support in an industry that has huge growth potential. For more information, visit www.funtopiaworld.com.

Royalties: 5%

Franchise Fee: $60,000

Total Investment: $413,000 - $916,000

Royalties: 6%

Family-friendly Stacked Pickle sports bars are destinations for watching sports on TV or a meet-up after a game. CEO Gary Brackett, a Super Bowlwinning linebacker, says a sense of community is key to franchise success; restaurants are decorated with local sports memorabilia and photos. The food and drinks are varied for wide appeal. Procedures and training are honed to a simple-to-operate science, and targeted marketing programs are provided. Franchisees can retrofit an existing site to cut costs. Multiunit ownership is available. For details, call 317-677-6904 or visit www.buildthepickle.com.

Total Investment: $627,097 - $1,947,981

Just Let Me Do It! Commercial Services® If starting a business with an existing customer base sounds good to you, consider Just Let Me Do It! Commercial Services. With corporate contracts in place, franchisees have jobs waiting for them on day one of opening for business. A handyman service for businesses, franchisees enjoy a turnkey model with low start up costs and high margins. The 20-year-old company has a proven business model and is now offering franchise opportunities. For more information, call 704-960-4554 or visit www.justletmedoit.com. Franchise Fee: $32,000 Royalties: 8% Total Investment: $63,000 - $403,000

October 2019 111

spot·light Talem Home Care®



Ori’Zaba’s specializes in fastcasual, soul-feeding Mexican food, made from scratch using fresh whole ingredients and tested old-world Mexico recipes. The flavor profile is distinct and addicting. Ori’Zaba’s entire flexible system is made-to-order: even vegetarian, vegan, gluten free, dairy free, oil free and nut free options are standard, requiring no extra labor or product to support. The 17-year-old company assists with site selection and encourages extensive shoulder-to-shoulder training, to ensure new owners are well-versed in Ori’Zaba’s proven systems, tools, and resources. Online employee training is provided, and stellar marketing campaigns bring in customers. Support includes conference calls and site visits. For more information, visit www.zabas.com.

With 60-plus years under its belt and 2,100 locations worldwide, Midas® is, needless to say, very wellestablished. Franchisees can operate with a satisfying level of independence, but consultants and sales coaches are available to optimize performance at every location. The company prides itself on providing outstanding franchisee benefits such as exceptional local and national marketing, diverse tire brands, and data tracking so customers’ reminders and coupons arrive with perfect timing. Midas waives franchise fees to first responders and veterans. For details, visit www.joinmidas.com or call 877-890-5874.

Franchise Fee: $ 30,000 Royalties: 5% Total Investment: $449,000 - $775,000

The goal of Talem Home Care is empowering people, whether challenged by injury, illness or age, to stay happy and healthy in their homes as long as possible. Talem works diligently to help Veterans Affairs and Medicare patients secure funding for in-home care. Franchisees appreciate Talem’s feel-good mission, extensive training, free ongoing support, low cost, work-from-home capability, and large, protected territories. The ideal franchisee likes helping people and contributing to the community; healthcare experience is a plus. For more information, visit www.talemfranchising.com or call 833-825-3642. Franchise Fee: $39,500 Royalties: 3% - 5% Total Investment: 77,200 - $143,400

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Franchise Fee: $ 30,000 Royalties: 2% - 10% Total Investment: $181,650 - $459,580

Big O Tires®



A flexible schedule and high-growth potential are just some of the perks Naturals2Go owners enjoy. Offering healthier choices than you’d expect to find in ordinary vending machines, Naturals2Go machines are welcome additions at schools and other high-traffic areas where people want quick, healthy snacks. Investors enjoy unlimited support and variable start-up costs. For more information, visit www.naturals2go.com or call 208-699-9169.

The Patch Boys® The Patch Boys® takes care of damaged drywall caused by clumsy accidents or water damage. These jobs are usually too small for contractors, and most homeowners don’t have the time or skill to take care of drywall repairs themselves. When you join The Patch Boys® family, you become a part of an entrepreneurial community that works together to advance the brand. For more information, call 844-99-PATCH, or visit www.thepatchboys.com.

Franchise Fee: $25,000

Fee: $0

Royalties: 7%

Royalties: 0%

Total Investment: $42,500 - $66,000

Total Investment: $50,000 - $250,000

Started as a cooperative to secure volume pricing in 1962, Big O Tires® now has nearly 450 independently owned and operated stores. Franchisees, who need no automotive experience, benefit from the company’s multichannel marketing and state-of-the-art website that’s information central for everything from invoices to warranties. Orientation emphasizes unparalleled customer service, and best-practices training is comprehensive, extending from the initial sales process and bookkeeping to mechanics’ services and supply-chain management. Franchise fees are waived for veterans and first responders. For details, call 800-365-0007 or visit www.joinbigotires.com. Franchise Fee: $30,000 Royalties: 2% - 5% Total Investment: $281,000 - $1,133,300

October 2019 113

spot·light BrightStar Care®

Mr. Transmission Milex Mr. Transmission Milex is a customer’s one stop shop experience for all automotive repair and transmission needs. This Co-Branding dynamic offers the franchisee the advantage of having the same fixed overhead as a single brand shop with two revenue streams. Franchisees are given support through the brands’ corporate center, Moran Family of Brands, with online support, in-person training and coaching, on-trend marketing assistance and community development guidance. For more information visit: www.moranfamilyofbrands.com Franchise Fee: $45,000

Fazoli’s® BrightStar Care is an industry-leading home care and medical staffing franchise with more than 330 locations nationwide. Franchisees provide in-home medical and non-medical services to clients, helping families ease the strain of caring for their aging loved ones. With multiple revenue streams including personal, companion, and skilled care, national accounts and medical staffing, franchisees leverage several opportunities for growth. Proprietary technology solutions are designed to help franchisees improve efficiencies and deliver the highest standard of care for their clients. For more information on BrightStar Care, visit www.franchise. brightstarcare.com.

Royalties: 7%

Franchise Fee: $50,000

Total Investment: $204,000 - $288,067

Royalties: 5.25% or 6.25% Total Investment: $93,048 - $154,307

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Fazoli’s® is a premium QSR that has provided fast, fresh Italian food at a great value for more than 30 years. From their dedication to menu innovation, a new modern restaurant design and providing an unparalleled guest experience, Fazoli’s has established itself as a QSR leader. With more than 220 locations in 28 states, Fazoli’s has a strong brand following with proven operational systems and processes that assure excellent financial performance by franchises. Fazoli’s seeks franchisees interested in single- or multiunit ownership. Development incentives available. For more information, visit www.ownafazolis.com or call 859-825-6212. Franchise Fee: $40,000 Royalties: 5% franchise 4% advertising Total Investment: $800,200 – $1,298,818

Handyman Pro


Don’t look it up because we made it up. A NUM call means No Ulterior Motive. It’s a phone call, an email, a handwritten note with NO motive, simply a nice thing to do to for anyone – customer, prospective customers, past customers, family, friends. No limit.

Handyman Pro, one of the country’s fastestgrowing home repair and remodeling franchises, has built a tradition of excellence in residential and commercial handyman services. By bridging the gap between the small-time solo handyman and large remodeling contractors or companies, you’ll provide your clients with far-ranging services such as carpentry, electrical, gutters, siding, windows, doors, masonry, plumbing, HOA maintenance, landscaping, construction cleanup, furniture assembly, and more. For more information, visit https:// www.premiumservicebrands. com/handyman-pro/ Franchise Fee: $60,000 Royalties: 6% Total Investment: $75,000-$80,000

Hearing from someone out of the blue with no reason is one way to have customers remember you. It’s special and often well rewarded. When was the last time YOU heard from a salesperson just to say hello? Or an old friend, or anyone? Right. See what I mean? And one word of caution. Don’t say “just” a call; or “just” a note or I “just” wanted to say hello. “Just” degrades the point and lessens the importance of the gesture. See how STRONG the sentence becomes when you don’t say “Just” a note to say hello or on a phone call or in an email. “JUST” is a weak wimpy word and other than “I was just going to call you,” is pretty useless. It’s difficult in business today to make yourself STAND OUT in the crowd. A NUM call is one way to do it.

WHO DID YOU NUM TODAY? – Nancy Friedman

Nancy Friedman is a popular speaker on customer service, communications, sales, phone skills and etiquette at franchise and corporate events. She is available for interviews, podcasts and onsite training. Contact her at 314-291-1012, nancy@telephonedoctor.com or visit www.nancyfriedman.com.

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Beer Hall with Micro Brewery

Beer Hall with Micro Brewery

Quick Service Restaurant FR ANCHISE WITH THE MORE THAN 400 YEAR OLD UNIQUE DINING EXPERIENCE • Beer Hall with Live Entertainment • Bavarian Gastro + Pub • Quick Service Restaurant

BAVARIAN GASTRO + PUB www.Hofbrauhaus.us • October 702-389-3996 2019 117

spot·light Renew Crew™

PuroClean® WaterStation Technology® Plastic water bottles last for 1,000 years before they are disintegrated. WaterStation Technology built a business around reducing that problem. This eco-friendly company offers consumers self-serve purification systems that produce premium mineral water that is not only more affordable than most bottled water, but much more ecologically responsible. Offering a passive ownership model, investors enjoy other revenue streams, including digital advertising. To learn more, visit www. waterstationtechnology.com or contact Dick Humphrey, dhumphrey@ waterstationtechnology.com. Franchise Fee: $0 Royalties: 0% Total Investment: $40,000 - $1,000,000 plus

When outdoor surfaces need a spruce-up, Renew Crew™ is on speed-dial. Skilled technicians deliver eco-friendly rejuvenations to decks, fences, gutters, patios, siding, and walkways at homes and businesses. Franchisees (and their customers!) feel great about the makeovers and recurring maintenance programs, and they appreciate the low cost to join the Renew Crew team. After initial training, franchisees can count on continued support and follow-up training, including midyear and annual meetings to brush up on best practices. For more information, visit www.renewcrewfranchise.com.

PuroClean provides water, fire, mold, and biohazard damage restoration to commercial and residential customers through a comprehensive network of 280-plus franchise offices across North America. PuroClean offers a low-risk, high-reward franchise opportunity with an incredible level of personal satisfaction for entrepreneurs. Franchise owners benefit from national account work which is managed by the Home Office. PuroClean’s training is in-depth and handson, with each franchise owner’s regional director available 24/7/365 for support. Ongoing training is available online. For more information, visit www.PuroCleanFranchise.com.

Franchise Fee: $34,500

Franchise Fee: $50,000

Royalties: 7%

Royalties: 3% - 10%

Total Investment: $100,000 - $150,000

Total Investment: $150,000 - $175,000

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360° Painting

Pro-Lift Garage Doors Open the door to a brighter future with our garage door franchise opportunity. ProLift Garage Doors, one of the Premium Service Brands franchises, performs repair, replacement, installation, and servicing of overhead garage doors and loading dock components for residential and commercial clients. An in-demand niche market, garage door services make for a valuable franchise investment. The hallmark of Pro-Lift Garage Doors is the commitment to customer service Premium Service Brands is known for, as well as industry expertise. For more information visit https://www.proliftdoors.com Franchise Fee: $60,000 Royalties: 6% Total Investment: $90,625 - $138,000

Ready to stake a claim in the remodeling and redecorating service industry? When you invest in our 360˚ Painting franchise opportunity, you’ll be able to tap into this thriving market. You’ll grow a successful, recessionresistant business that offers painting services for homes and businesses, inside and out. Whether the market is hot and people are buying, selling, and flipping or real estate has cooled off and people are opting to redecorate their existing property, there is always a need for reliable, topquality painting services. For more information, visit www.360paintingfranchise.com. Franchise Fee: $60,000 Royalties: 6%

The Inspection Boys® If you’re looking for a lowcost, high-reward business, check out The Inspection Boys. Franchisees reap the benefits of huge territories with a tried-and-true business concept. The company prides itself in its cutting-edge marketing, using the latest in search engine optimization and social media to promote the brand at a corporate level. This home-based business offers low overhead, big margins and quick ROI. For more information, visit www.inspectionboys.com or call 800-819-4403. Franchise Fee: $39,500 Royalties: 6% Total Investment: $49,650 - $62,500

Total Investment: $90,455 - $132,500

360 PAINTING October 2019 119

spot·light Jabz Boxing Fitness for Women Surveillance Secure™

Daily Jam Jabz Boxing Fitness for Women studios offer a 45-minute circuit workout that promotes fitness, not fighters. Workouts change daily and combine boxing, strength, cardio, core, and agility training. Franchisees need no experience in boxing or fitness; they receive intensive pre-opening training. Start-up costs are moderate and overhead is low. Revenue sources include class session fees and monthly membership fees, plus sales of merchandise and supplements. Multiunit ownership available. For details, visit www.jabzfranchising.com or call 480-542-9001.

“Build a business and be home for dinner” is the allure of Daily Jam, a breakfast-brunchlunch destination with a hip urban-casual atmosphere. It specializes in made-fromscratch pastries, waffles, buildyour-own sandwiches, specialty coffees and handcrafted cocktails. Daily Jam supports local charities and partners with local businesses. The franchisor seeks single-unit investors and multi-unit national operators who are eligible to receive a liquor license and are passionate about customer service. Franchisees have access to leadership, vast franchise territory choices, ongoing market support and operational training. For details, visit www.dailyjamfranchising.com or call 480-569-1010.

Franchise Fee: $30,000

Franchise Fee: $40,000

Franchise Fee: $50,000

Royalties: 6%

Royalties: 5%

Royalties: 6% franchise 2% call center

Total Investment: $135,450 - $211,995.

Total Investment: $501,500 - $1,194,220

Total Investment: $113,000-$212,000

Minimum cash required: $70,000

Minimum cash required: $300,000

Exclusively B2B, Surveillance Secure™ has provided cuttingedge electronic security for diverse businesses, government entities, health care facilities, and religious institutions since 2006. The company designs and installs cameras (nightvision capability if needed) and access control systems with real-time tracking, facial and license-plate recognition, cloud storage of video, and more. The commercial security market promises strong growth, attractive recurring revenue and recession resistance. The company also offers quick, lowcost start-up; thorough training; and a 24/7 call center for customer service and technical issues. For more information, call 877-405-4997 or visit www.SurveillanceSecure Franchise.com

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THE MAX Challenge®

Global Financial Training Program Upon graduating from the Global Financial Training Program, you’ll own your own finance company and be a loan broker making $5,000 to $500 million loans to businesses. Commissions are 1% to 15%, and you can quickly reach six-figure income with a low-cost, low-overhead franchise that can be home-based. Global Financial offers 1:1 lifetime mentoring, a flexible lifestyle, and marketing assistance such as free, online leads. Ideal candidates possess a sales or managerial background. For more information, call 212-480-4907 or visit www.globalfinancial trainingprogram.com Total Investment: $19,950

Hero Inspect THE MAX Challenge® combines exciting fitness classes, nutrition counseling, and motivation to help members make fast and lasting changes to their health, appearance, and overall well-being in just 10 weeks. THE MAX Challenge’s Franchise owners enjoy a modest initial investment, low ongoing expenses, excellent return on investment, and gratitude from thrilled members. The company helps franchisees find ideal locations and assists with lease negotiation, staff hiring, and marketing. For more information, visit www.themaxfranchising.com or call 800-670-0263. Franchise Fee: $40,000 Training Fee: $15,000

As a HERO Franchise owner, it is all about growing a sustainable business – an investment for your future. At HERO Inspections & Environmental, we like that for every $1 of revenue we generate, we are building $1 of equity in our business. Same goes for every franchisee and territory location. When you own and run a HERO franchise, you get the same biz in the box that got our flagship in Denver, CO, to $500k+ in only its 3rd year. You have access to EVERYTHING you need to rock it from day one. All the heavy lifting has been done. For more information, visit www.HEROinspect.com or call 303-500-3378. Franchise Fee: $60,000 Royalties: 6% Total Investment: $627,097 - $1,947,981

Royalties: 6% Total Investment: $150,800 - $349,250



October 2019 121


No. 1 Franchise for Mobility Equipment Repairs, Rentals, Sales, and Cleaning Mobility Scooter • Hospital Beds • Power Chairs • Lift Chairs • Wheelchairs • Turn-Key Franchise Business Model • All-in Investment of $175,000 Includes Franchise Fee • SBA Financing Available • Great Trends…Over 100 Million People 55+ by 2022 • No National Competition • Multiple Revenue Streams • Proven Marketing Network • Outstanding Training and Support • Aggressive Discounts for Veterans

WANT TO LEARN MORE ABOUT US? • Call 954-771-7555 • Visit: www.mobilitycity.com • Email: diane@mobiltycity.com 122 FranchiseDictionaryMagazine.com

Diane & Vinny, Founders

October 2019 123

spot·light Boulder Designs

Hofbräuhaus of America Hofbräuhaus of America offers authentic German brews, food, live entertainment in multiple unique locations, ranging from small to large restaurants that are designed to feel like a typical experience in Munich, Germany as an express restaurant offering quickserve options of Bavarian fare. The world-famous Hofbräuhaus brand brings an unparalleled beer culture to the world, and a lucrative opportunity to you. Want to know more about becoming a Hofbräuhaus of America franchise? Please visit our website for more information: www.hofbrauhaus.us/ franchise

Boulder Designs® is an uncomplicated franchise system coupled with low entry cost and minimal inventory requirements. Our franchises produce custom crafted boulders that create extraordinary commercial signage. They are environmentally friendly products that can turn any business into a landmark and are often desired by local zoning regulations where other signage is not. Our opportunity enables the smaller business owner to build smaller rocks to enhance their income; and or a Businessman looking for a challenge to build industrial sized boulders for Stadiums, Big Business or Parks, etc. For more information, visit https://www.boulderdesigns. net/franchise-opportunities Franchise Fee: $49,500 Royalties: $595 Total Investment: $102,140 – $123,54

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Bridge Internet BridgeInternet is a true licensed Spectrum, LTE, 4G (with 5G following) company, offering High Speed wireless connection to rural areas that otherwise can not connect to the internet. It is very easy for the Municipalities, Cooperatives or Individual Territory Owners to start the business and provide your community with High Speed Internet. With millions of rural Americans struggling to find a reliable internet provider, buying a BridgeInternet Broadband service territory is an investment for yourself AND your community. For more information, visit https://www.bridgeinternet. com/partnerships. Franchise Fee: $0 Royalties: $0 Total Investment: $250,000

Le Macaron

Restoration 1 Restoration 1 is a low-cost investment opportunity with potential for high returns, with the total investment estimate to begin operations on a new restoration franchise ranging from $79,100 to $183,350. Restoration 1 is effectively a turn-key business, with zero overhead, no buildout costs, or brick and mortar expenses, making Restoration 1 far more affordable than other franchise concepts in the home and commercial restoration industry. Unlike our competition, we have prime territories available. For more information, visit https://www.restoration1.com. Franchise Fee: $49,500 Royalties: 7% Total Investment: $79,100 - $183,350

Le Macaron was founded in 2009 by mother-daughter duo Rosalie and Audrey Guillem to bring a taste of France to America, and to fill a gap in the pastry segment as the first concept to focus on the macaron. Le Macaron began franchising in 2012, and now has more than 50 locations across 11 states. As an industry leader with plenty of room to grow, Le Macaron plans to expand its national footprint through its commitment to authenticity and a willingness to adapt to evolving customer preferences. For details, visit https://lemacaronfranchise. com or call 720-316-6626. Franchise Fee: $45,000 Royalties: 6% Total Investment: $131,500 - $361,500

Kidcreate Studio Owning a Kidcreate Studio franchise will help shape children’s lives through the world of art. Kidcreate Studio is an arts studio, just for kids! We specialize in children’s art classes, camps and artthemed birthday parties, for kids aged 18 months to 12 years. At a time when access to art education in schools is rapidly declining, Kidcreate Studio is providing frustrated parents with a solution. As an owner, you will enjoy running a business that brings significant financial and emotional return on investment. For more information, visit https:// franchise.kidcreatestudio.com. Franchise Fee: $45,000 Royalties: 8% Total Investment: $108,800 - $231,750

October 2019 125

spot·light Mobility City

KIDS FIRST Swim Schools

Pita Pit With KIDS FIRST, you will have your own specially designed and built teaching pool and facility, our trademarked KIDS FIRST/ Kick First curriculum, and a dedicated support team with over 100 years of aquatic experience. You will enjoy job security as your own boss, working with a business model that has a proven success formula. The KIDS FIRST Swim Schools opportunity provides you with ownership of a unique business with limited competition – a business that won’t go out of vogue and that does well in an economy. For more information, visit http:// kidsfirstfranchisecompany. com/franchises/ Franchise Fee: $40,000 Royalties: 6% Total Investment: $630,000 – $830,000

“Fresh Thinking–Healthy Eating” is the motto of quick, casual Pita Pit. With almost 600 restaurants open or in development in 15 different countries, Pita Pit has something for everyone. The customizable fare with reduced fat and carbs is a hit with health-conscious diners. Franchisee training is a series of online modules followed by a nine-day regimen in Idaho. Pita Pit’s intranet helps with budgets, marketing, etc. Pita Pit’s business coaches are on-site at openings and do periodic visits to assess and suggest improvements; support is a phone call away. For more information, call 208-765-3326 or visit www.pitapitusa.com. Franchise Fee: $24K-$30K (Veteran’s Discount) Royalties: 4%-5% Total Investment: $250K - $410K (Depends on the site, most range from $275 - $300K)

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Mobility City by The Numbers Most franchises try to present a good case on why you should buy their model. Bla Bla Bla! We will present why you should by a Mobility City based on results: • 100% Woman owned • 36 Years of experience • 19 Awarded franchises in 13 months • 16 States in operation • 1 Million-person territory • 0 National or regional competition • 4 Average truck per territory Contact diane@mobilitycity. com or 561-400-1338 to schedule a presentation and get on board with one of the hottest, most unique emerging brands in America. Franchise Fee: $47,500 for population of 500,000 Royalties: 7%, 1% Ad Fund Total Investment: $121,325 - $233,600


CHANGE LIVES THROUGH FITNESS, NUTRITION, AND MOTIVATION Low Initial Investment • Small Center Footprint No Costly Equipment • Little to No Inventory Simple Build-Out • High ROI Innovative Marketing • Unmatched Corporate Support Comprehensive Training

(800) 343-2205 • THEMAXChallenge.com

DO YOU ENJOY YOUR WORK? 86% of our franchise owners say they enjoy operating their business.*


would recommend to others interested in joining a franchise system.*

CALL TODAY Find out what it takes to own your own business and future.

*Survey performed by Franchise Business Review Known as the “Paramedics of Property Damage,” PuroClean® provides fire and smoke damage remediation, water damage remediation, flood water removal, mold removal, and biohazard cleanup to commercial and residential customers across North America.



For franchise information, call 855-503-4242 or visit PuroCleanFranchise.com