INTERIOR DESIGN - RETAIL
Optus Queen Street Project Commissioner Optus Creator Collectivus
Brisbane Design Awards 2021
The Queen Street flagship store showcases a new vision for the future of Optus’ retail stores. Design elements within the space have been shaped around the concept of ‘Optus Alive’. The Optus Alive concept considers a design built around nature, evolution and technology. A warm change for the company’s retail standard, the space brings together a refined palette of textured concrete, warm timbers and lush greenery. Maintaining a minimalist aesthetic, the store is layered with innovative technology including a custom digital shopfront that envelopes the space, a 25m curved interior display screen & digital stair treads that lead you to the upper level. Comprising of 11 unique zones throughout, the store is cleverly designed to cater for all customer types and their specific needs.
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