GOV Design Awards 2021 - DRIVENxDESIGN Award Programs by BETTER FUTURE

GOV Design Awards 202

DRIVENxDESIGN

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Chairman’s Message

2021 marked the seventh anniversary of the GOV Design Awards. We started this program to recognise leadership, excellence and courageous, design-lead projects in the commercial, government and community sectors. Each of the 2021 awarded projects took a different path in searching for the unmet needs of the stakeholders and users, but they are all undeniably made for people. The tumultuous nature of 2020 left the world scrambling to understand, adapt and respond to the ever-changing situation. ‘Normal’ was put on hold and we have had to universally strap in for an abnormal ride as we navigate through a new everyday. Market conditions entered a state of flux, and almost a year on that continues to be the case. In these moments of upheaval, it is the designers’ role to bring us to the future faster, and those that have shifted away from past concepts of normal, who have refactored their businesses to the current and future conditions and who remain adaptable, have provided

themselves with the greatest possible opportunities to thrive in this era of the New Possible. At DRIVENxDESIGN we too are evolving. 2021 was our 12th year of award programs, bringing a new focus for a new decade. Over the last eleven years we have pushed as hard as possible to build the world’s largest network of award programs - along the journey there has been a range of supporting tools and programs that have evolved. We are continuing to roll out more improvements to the DRIVENxDESIGN Portal to make it even easier for Award Managers to nominate and celebrate awarded projects and enhance the awards showcase. As of 2020, anything to do with the Award Programs stays under the DRIVENxDESIGN banner while everything else falls under the ‘Design Exec Club’ banner. The Award Programs are all about providing recognition for project teams, suppliers and those with the courage to sponsor.

GOV Design Awards 2021

The Design Exec Club is about actionable strategic input for design focused executives. Our Supporter Program (p8) is designed to help suppliers and brands connect with the best of the best and gain invaluable connections with the emergent talent of our Elevate Program. The Design Exec Club is based on a dinner club I started in 2014 when touring through global design capitals. What began as an informal dinner conversation showed there was a glass ceiling for design conversations - it wasn’t punching through to the boardroom. Over the last 6 years, many of those dinner guests have been promoted to C-Suite positions and it proved high time to welcome in other C-Suite types to explore how design accelerates their organisational goals.

The members of the Design Exec Club are united by a common goal for a Better Future. It is all about how we can ensure the best possible future for our grandchildren’s grandchildren - yes, that’s right, five generations. Through both our DRIVENxDESIGN and Design Exec Club platforms we are proud to recognise the thought leadership that is going to create a thriving economy that is equitable and environmentally conscious. That is a Better Future, and we want to celebrate those with the courage, diversity and excellence to make it a reality. Again, congratulations, thank-you for being a part of our vision, and keep maintaining your courageous stance.

Founder & Awards Chair, DRIVENxDESIGN Mark Bergin

GOV Design Awards 2021

DRIVENxDESIGN Award Programs

We are DRIVENxDESIGN (pronounced DRIVEN by DESIGN), a global independent design promotion organisation that oversees programs of recognition (AKA the world’s largest network of Design Award Programs). We are led by a global community of C-suite executives who make up the members of our sister project – The Design Exec Club. Our global community is now 95,000 members strong, involving over 7,500 brands and 2,500 studios - we come together to innovate, accelerate and grow demand for design.

In 2020. We celebrated over $USD350B of design projects globally and raised the profile of over 1,200 design projects. We like to think of ourselves as ‘champions for a better future’, our goal is to bring recognition to applied design projects that are helping us accelerate economic outcomes with a social and environmental impact. Our Award Programs are market-based, to include national and international design projects. drivenxdesign.com/awards

For every program we publish an Awards Annual, which showcases the courageous, diverse, and excellent winning projects from each program.

Programs that speak to the respective themes. These inaugural special editions will highlight the best of the best in global design.

This year, we will also be publishing two curated annuals - the Better Future Annual and the Innovation Annual - that feature a selection of truly outstanding projects from across all our Award

Our Awards Annuals are distributed in digital and print formats to our award winners and partners, Design Exec Club members, and wider industry partners.

Supporter Levels

2021 is shaping up to be one of the most dynamic growth years in the UK Design Market, with many studios experiencing growth levels unseen since the 1980s. Now is the opportunity to place your brand into the spotlight, to be present alongside these leading, growing studios and join in the celebration of their courageous, diverse and excellent work. Be in the room where it happens and place yourselves into the Awards Annual side by side with the 2021 Design Award winners.

As well as Award Program exposure, we will put you in touch with the incredible emerging talent coming out of our Elevate program – where the goal is to shine a spotlight on those that are hidden in the corners. These are our future design leaders and we are offering to give you ahead-of-the-pack access. We are offering four partner levels to help you position yourselves alongside some of the best GOV and International design projects. You can choose from Black, Platinum, Gold and Silver Support Levels across single or national markets. drivenxdesign.com/supporterlevels

Nomination Packages

To assist with the nomination process, we are offering Nomination Packs, which are suited for those wanting to submit a range of nominations, either in one program or across multiple programs in the same currency. The majority of our community don’t just nominate one project, they take advantage of the Award Programs and community activation as a way to showcase project pride, celebrate with clients and the team behind the project, as well as meeting with industry peers. That is why we are offering bulk discounts ranging from 22.5 – 30%, with options for small (4), medium (8), large (12), or extra-large (20) nomination voucher packs. Stretch your award’s budget further and pick up a nomination pack today.

22.5%

25%

27.5%

30%

PACK

OFF

drivenxdesign.com/nominationpacks

GOV Design Awards 2021

Design Exec Club Executives are always striving to stay up-to-date - to know what’s evolving and what’s on the horizon - looking out for signals and new networks, hoping to collide with people, ideas and opportunities that would ordinarily pass them by. The Design Exec Club exists - through Award Jury roles, Exec Dinners, Town Hall panels and Spotlight podcasts - to provide a platform that accelerates the profile and trajectory of future-focused leaders. At the Design Exec Club, we are proud to say “we don’t make things, we make things happen”.

Membership levels Accelerator - 100 day profile building program Leader - Single Market Membership Global Leaders - Multi Market Membership

Applications Open - Join today designexecclub.com

Town Halls Weekly episodes featuring a select group of C-suite designers sharing their thoughts on how design is making the economy thrive. If 2020 has taught us anything, it is that the equation for a thriving economy is more than just the economic factor: Economic + Equity + Environmental factors = a thriving economy. The Town Halls are recommended viewing for any designer focused on how design is accelerating the New Possible in boardrooms and C-suites around the globe.

Watch online designexecclub.com/town-hall

Better Future

Circular Economy.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Equity & Inclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

BETTER FUTURE - CIRCULAR ECONOMY

REFLOW Project Commissioner EU H2020 Creator REFLOW

REFLOW is an EU H2020 funded project that seeks to understand and transform urban material flows, co-create and test regenerative solutions at business, governance, and citizen levels to create a resilient circular economy.

GOV Design Awards 2021

BETTER FUTURE - CIRCULAR ECONOMY

Yarra Waste Revolution Project Commissioner City of Yarra Creator Ellis Jones

Bringing a community together to revolutionise waste. The campaign supports 1,000 City of Yarra residents asked to forget everything they thought they knew about recycling and start again. It’s a big change – and as a trial, it’s designed to be carefully evaluated for insights on how council can change waste across the municipality in 2020. Our concept for the ‘Yarra Waste Revolution’ captures at its core what Yarra was seeking from the trial and campaign – a major change, that brings the community together to achieve a collective goal. It’s also a nice oblique reference to the circular economies that result.

GOV Design Awards 2021

BETTER FUTURE - EQUITY & INCLUSION

First Peoples Action Plan for the Creative Industries Self Commissioned Creative Victoria

A new plan, and a new way of working The First Peoples Action Plan for the Creative Industries is the Victorian Government’s commitment to providing improved strategic support of First Peoples’ culture, cultural expression and creative practice in Victoria.

Made up of 21 actions, this plan has been developed in close consultation with First Peoples from across Victoria’s creative industries and community. All actions have been designed with, by and for First Peoples; and all future decisions will be guided by a new First Peoples Reference Group. The First Peoples Reference Group will provide guidance and advice to the whole of Creative Victoria in relation to First Peoples and the creative industries in Victoria.

GOV Design Awards 2021

BETTER FUTURE - EQUITY & INCLUSION

Rainbow Path, Surry Hills Project Commissioner Surry Hills Creative Precinct Creator City of Sydney

A footpath winding through Sydney’s Prince Alfred Park has been banded with the colours of the rainbow in the city’s latest move to support equality, diversity and inclusivity.

GOV Design Awards 2021

Space

Architecture Community & Civic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Transport.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Cultural. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Environmental Design.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Interior Design Retail. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Public & Institutional. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Landscape Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Pop-Ups, Display, Exhibit & Set Design. . . . . 28 Urban Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

ARCHITECTURE - COMMUNITY & CIVIC

Collingwood Yards Project Commissioner Contemporary Arts Precincts Creator Fieldwork Team Builder: McCorkell Landscape & Public Realm: SBLA Photography: Tom Ross

As an independent not-for-profit social enterprise Collingwood Yards protects the emerging artists and arts organisations who are central to our community and creative future. With affordable rents and structured support, we work alongside and for our tenants to ensure that the arts have a place in the inner-city for perpetuity.

GOV Design Awards 2021

ARCHITECTURE - TRANSPORT

Reservoir Station Self Commissioned North Western Program Alliance between LXRP, John Holland, KBR and MTM Team Marc Debney, Design Architect Jamie McCutcheon, Project Architect Steven Toia, Project Architect Vicente Osorio, BIM Manager David Polizzi, Senior Draftsperson Nicole Mechkaroff, Architect Dinel Meyepa, Architectural Graduate Christopher Phillips, Architectural Graduate

GOV Design Awards 2021

Reservoir Station revitalises the civic heart of a burgeoning suburb, with a design that references its historic character and looks to the future. Genton’s urban-design led approach unifies the previously bisected High Street, to create a beacon for the suburb that is truly ‘of Reservoir’. The form and canopy are designed to frame the visual connection between Edwardes Street and Broadway, while the elevated station creates a steppingstone to connect the high streets, catalysing pedestrian activation and providing newly landscaped public spaces. Defining the suburban centre, the translucent canopy creates a striking civic landmark. Both form and materiality are inspired by Reservoir’s history as the key water infrastructure of Melbourne. Viewed up close or in motion by commuters, the canopy’s angles and undulations interact with light in a manner that reflective of rippling water. In an Australian first for a station building, the project received a 5 Star Green Star As-Built rating. 21

ARCHITECTURE - CULTURAL

State Library Victoria Project Commissioner Victorian Government Creator Architectus in association with Schmidt Hammer Lassen Architects

Completed in December 2019, the Vision 2020 redevelopment project transformed State Library Victoria, Australia's oldest and busiest public library and one of Victoria's most important cultural institutions. At the heart of Vision 2020 was the refurbishment of the Library's incomparable heritage spaces, the creation of innovative new spaces for children and teenagers, and the reinvention of our services as we embrace new technologies and promote digital literacy and creativity for all Victorians.

GOV Design Awards 2021

ENVIRONMENTAL DESIGN

Latrobe City Council Gippsland Regional Aquatic Centre Self Commissioned R-Co Brand

Latrobe City engaged R-Co to develop a comprehensive brand positioning, brand design development and implementation strategy that represented the aspirations of the City and its community.

Team Latrobe City Council: General Manager Assets & Presentation: Larry Sengstock Manager Engagement and Customer Focus: Lauren Carey Project Manager: Luke McGrath

The project outcome was to create a placemaking model that could be integrated into three new recreation centres: 1. Gippsland Regional Indoor Sports Stadium 2. Gippsland Regional Aquatic Centre 3. Gippsland Performing Arts Centre

R-Co: Creative Director: Richard Henderson Design Director: Michael Canturi Designer: Peter Nedanovski Project Administrator: Karen Liang

GOV Design Awards 2021

The Gippsland Regional Aquatic Centre is the first project to be completed of the trio of centres.

INTERIOR DESIGN - RETAIL

Metro Tunnel HQ Project Commissioner Rail Projects Victoria Creator We Are Best

Materiality, lighting and moments of spherical’ness combined with information and immersive, engaging technology create a window to the future. Metro HQ is a seamless user experience that tells the story of both Metro Tunnel and future rail projects to all Victorians.

Team Jacob Burke Clayton Edwards Nick Pickering Millie Burke Christopher Lozanovski

GOV Design Awards 2021

INTERIOR DESIGN - PUBLIC & INSTITUTIONAL

ACMI Renewal Project Commissioner ACMI Creator BKK Architects

ACMI is the world’s largest museum dedicated to screen and moving image culture. The recent renewal project undertaken by BKK Architects and Razorfish demonstrates a quantum leap for museums committed to digital experience design and design culture. This project represents a shift in type and a shift in tradition, a proposition which bucks the trend of the typically static, precious objects contained within a firm boundary. ACMI now represents a museum which celebrates the physically intangible, virtual and ephemeral culture of the moving image as their visitors share an active role in its continual reproduction; they are watchers, players and makers. At its conceptual core, ACMI aims to extend beyond its physical boundaries, fostering a greater cultural reach while revolutionising the way in which we engage with the previously static exhibition attraction’.

GOV Design Awards 2021

LANDSCAPE DESIGN

Taronga Zoo Wildlife Retreat Project Commissioner Taronga Zoo Creator Turf Design Studio Team Architect: Cox Architecture Landscape Architect: Turf Design Studio Interior Design: CHADA Exhibition Consultant: Green & Dale Associates Turf Design Team: Scott Ibbotson, Jonny Nguyen

Turf Design Studio, Cox Architecture & Chada have collaborated to deliver a new eco-luxe retreat in one of Sydney’s most iconic destinations. Taronga Zoo Wildlife Retreat is part of a $164.5M development program between Taronga Zoo and the NSW Government to improve the famous tourist site over the next 10 years. The Wildlife Retreat at Taronga aims to help secure a shared future for wildlife and people by: becoming one of the Australia’s first 5 Star Greenstar Hotel environments; creating an iconic, adventurous and interactive experience involving direct interaction between animals and guests; allowing the senses to be challenged through visual, audible and olfactory stimulation; and seamlessly integrating the exhibit landscape with the Retreat buildings. There is increasing demand for immersive wildlife experiences and they are proven to influence people’s attitudes and behaviours towards conservation.

GOV Design Awards 2021

LANDSCAPE DESIGN

Foshan Meisha Bilingual School Project Commissioner Vanke Foshan Creator GND Jiedi Landscape Design

GOV Design Awards 2021

GND starts from “bounded” to “unbounded” design concept in the landscape creation of Foshan Meisha Bilingual School. In terms of external design, the square in the campus opens to the city, promoting the integration between them; while in terms of internal design, the form of combining “gallery, courtyard, lane and platform” in Chinese traditional architecture is adopted for creating a borderless space integrating architecture, landscape and interior as a whole. Through making full use of space, a multi-dimensional space for learning, living and interaction is hence created.

POP-UPS, DISPLAY, EXHIBIT & SET DESIGN

RONE in Geelong Project Commissioner Geelong Gallery Creator RONE - Tyone Wright Team Tyone Wright - Creator Carly Spooner - Set Dressing Nick Batterham - Soundtrack Composition

Over the last two decades, Geelong-born artist Rone has built an exceptional reputation for large-scale wall paintings and immersive installations that explore concepts of beauty and decay. Rone’s latest site-specific installation will transform a room within Geelong Gallery in response to the architecture and history of the building, and the Gallery’s collection. The first comprehensive survey of Rone’s career to date will also be presented, charting the artist’s practice from early stencil works and street art, to photographs documenting major installations that have transformed abandoned spaces.

GOV Design Awards 2021

POP-UPS, DISPLAY, EXHIBIT & SET DESIGN

Me and UooUoo - The Royal Children’s Hospital Foundation presents Me and UooUoo The RCH150 Project Commissioner RCH Foundation Creator Alexander Knox in collaboration with Australian artists

To mark the 150th anniversary of The Royal Children’s Hospital (RCH) Melbourne, the RCH Foundation spread colour and creativity to the streets of Melbourne and Geelong with a spectacular public art trail.

GOV Design Awards 2021

URBAN DESIGN

Metro Tunnel Creative Program Project Commissioner Rail Projects Victoria Creator Cross Yarra Partnership Project Co Team Mary Parker, Director Communications & Creative, Cross Yarra Partnership Sarah Robins, Creative Engagement Manager, Cross Yarra Partnership Lisa Warrener, consultant curator, Global Arts Projects Nick Swanton, Project Manager, The Place Agency

The Metro Tunnel Project is due to be completed in 2025 and will include two nine-kilometre train tunnels and five new underground train stations, which will enrich Melbourne’s public places. During construction, there have been significant changes and temporary disruptions to the urban landscape in and around the designated building sites. The Metro Tunnel Creative Program is a program of temporary creative works that contribute to offsetting the disruption across our worksites, ensuring Melbourne remains a vibrant and attractive destination as we build this city-shaping project. The program’s objectives are to: • keep the city vibrant and moving • think laterally about space and place • remain quintessentially ‘Melbourne’ in our approach • stay true to local character • keep Melbourne liveable.

GOV Design Awards 2021

Experience

Service Community.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Corporate.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Marketing Branded Experience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Film, Video, Viral. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Print. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

Graphic Design Corporate Identity & Branding. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Environmental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Illustration & Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Publication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

SERVICE - COMMUNITY

City of Sydney Innovation Process (demonstrated via the Today in your Village case study) Self Commissioned City of Sydney Team Tom Gao Olivia Simons Liam Gilligan Penny Webb-Smart Michaela Upton

Innovation is a core value at the City of Sydney, with one of the Digital Innovation Team’s key goals to help the City of Sydney to become “a world leading City digitally that meets the changing needs of customers and the community”. In order to deliver on this vision, the team introduced a methodology called the City of Sydney Innovation Methodology – a combination of human centred design and lean start-up practices. This methodology has been used across multiple projects – allowing community needs to be understood quickly, pilots stood up in a matter of weeks (at a low cost) and desirability validated rapidly. The vision for the methodology was to create transformational impact for the community and deliver on our Digital Strategy’s priority of ‘creating people centred digital programs and services’.

GOV Design Awards 2021

SERVICE - COMMUNITY

New Access for Small Business Owners Project Commissioner Department of Industry, Science, Energy and Resources and Richmond Fellowship Queensland Creator Beyond Blue and the Australian Small Business and Family Enterprise Ombudsman (ASBFEO)

NewAccess for Small Business Owners is a free and confidential mental health program, developed by Beyond Blue to give small business owners the support they need.

GOV Design Awards 2021

SERVICE - COMMUNITY

You, Me and Money: Preventing economic abuse in young adult relationships Project Commissioner RMIT University School of Economics and YLab. Funded by the Ecstra Foundation. Creator Today Team Rochelle Seneviratna (Producer) Callan Rowe (Innovation Lead) Georgie Batt (Senior Interaction Designer) Beau Hankins (Front-End Developer) Tait Ischia (Head of Content) John Broadfoot (Interaction Design Lead) Jason DSouza (Solution Architect) Vincent Oosterwijk (Senior Developer)

You, Me & Money is a digital tool designed with and for young people to raise awareness of economic abuse and the behaviours associated with it. Using the design language of a personality quiz, it helps young people understand their relationship to money, normalises talking about finances and provides helpful advice. “(Being involved in this project) has made me consider where money flows in my relationship. It has made me more confident to approach money conversations with my partner.” — Co-design participant “Your ability to balance difficult topics with lighthearted humour is unique and so difficult to master... you’ve made something really difficult look effortless” — You, Me & Money Launch attendee

GOV Design Awards 2021

SERVICE - COMMUNITY

Urbantech Project Commissioner COWI, VKR Holding & EWII Creator Rainmaking Team Urbantech is established by COWI, VKR Holding, EWII and supported by Realdania and The Danish Industry Foundation. The program is powered by Rainmaking, in collaboration with BLOXHUB, Danish Design Centre and Danish Architecture Center.

GOV Design Awards 2021

The Urbantech program is a world-class accelerator program for startups within the urbantech space, hosted in Copenhagen, Denmark. Together with the partners of the program, the startups will scale their businesses and further the future development of sustainable cities. The program runs once a year – every year 2019-2021 – admitting 8-10 startups in each cycle. We define urbantech as: Urbantech is the collective term for the program’s focus on digital solutions to make construction more effective, buildings and power systems more flexible, and public spaces more multifunctional. And help cities emit less CO2. In short, tech that makes cities better and more sustainable for the humans who live in them.

SERVICE DESIGN - CORPORATE

All Kinds of Minds Neurodiversity Pilot (Stage 1) Self Commissioned Queensland Department of Education Team Dr Lutza Ireland- Manager of Neurodiversity Anna Gibson- Project Manager Rebecca Smith- Project Officer

The All Kinds of Minds Neurodiversity Pilot centres on the workforce inclusion of neurodiversity within the Queensland Department of Education, Australia. Neurodiversity refers to the natural variation in human wiring, including autism, ADHD, dyslexia etc. In a world-first, our service focuses on developing alternative recruitment and support pathways to embrace neurodiverse talent within non-technical departmental roles and include multiple stakeholder voices in the design and implementation of service. Stage 1 of the pilot included lifting workforce capability to create cultural change through empathy, which included a series of co-design workshops with neurodiverse employees, hiring managers and human resources partners. Using human-centred design and systems thinking methods, the service innovation resulted in the development of new, co-designed services that shift the organisational culture of neurodiversity from a medical model to a social model.

GOV Design Awards 2021

MARKETING - BRANDED EXPERIENCE

Sydney Park Skate Park Project Commissioner City of Sydney Creator GroupGSA + Convic Team Design | Landscape Architects: - Steven Hammond - Tim Field - Liam Isaksen GroupGSA + Convic Engineers - Northrop Consulting Engineers

The new Skate Park facility, designed in collaboration with GroupGSA and Convic for the City of Sydney, activates a fresh regional recreation facility within Sydney Park. Sydney Park is an established regional park of 41 hectares with significant recreation amenity and environmental value. The Skate Park facility incorporates two key areas, accommodating space for both amateur and professional level skill. In one section, an extensive plaza has been built with obstacles for street style technical tricks and a beginner’s bowl for street and bowl style wheeled action sports. Adjacent, an international scale flow bowl which is up to 3.3m depth, provides the more challenging part of the facility and is designed to the level of Olympic-standard competition bowls. The facility has been situated to contribute to an active recreation loop and is located adjacent to the new Kid’s Bike Track. This position takes good advantage of the park landform to create an informal amphitheatre for spectator viewing.

GOV Design Awards 2021

MARKETING - FILM, VIDEO & VIRAL

Quit Your Way In May Project Commissioner Government of South Australia - Drug and Alcohol Services South Australia Creator Showpony Adelaide Team Rory Kennett Lister - Creative Director Parris Mesidis - Group Creative Director Andy Scott - Senior Creative/Jingle writer Abby Moulton - Senior Creative Chris Kim - Senior Art Director Laura Tregloan - Account Director Chloe Chemin - Account Manager Kira Adams - Account Executive Amy Marshal - Agency Producer Timba Smits - Illustrator via Jacky Winter Flutter Films - Animation Scott Illingworth - Sound 40

Around 22 South Australians die each week from diseases caused by smoking tobacco. While many anti-smoking campaigns confront people with negative ads highlighting health risks, to cut through in an unexpected way, we took a different approach. Drug and Alcohol Services South Australia (DASSA) nominated May 2021 the month for quitting, looking for a campaign to launch the State-wide event. Unconventional and distinct in category, ‘Quit Your Way in May’ takes a positive, inclusive, light-hearted approach, empowering quitters by instilling them with confidence. Bright colours, quirky characters and a memorable jingle form the campaign, recognising that quitting isn’t a one-size-fits-all process. No matter who you are, you can find what works for you and Quit Your Way in May.

GOV Design Awards 2021

MARKETING - PRINT

How the Covid Didn’t Steal 2020 - An Annual Report Self Commissioned City of Suwanee

If there’s one thing that we can all unequivocally agree on, it’s that 2020 looked a little different. Similarly, the City of Suwanee 2020 Annual Report looks a little different than it has in the past.

Team Abby Wilkerson - project manager, copywriter Paul Bara - design

In prior years, the city considered developing a Seussthemed annual report, but the space required for the narrative made it impossible without turning it into a 50-page report. While much was accomplished this year, much was also cancelled, and so – this year – we found ourselves with extra space. Call it one of the 2020 silver linings.

GOV Design Awards 2021

We borrowed a concept or two from Dr. Seuss (prior to the scandal) in an effort to create an informative, light-hearted look at 2020. We have no intentions of downplaying the difficulties that many faced; we tried an approach that we hoped would bring a little joy via a few silly rhymes. Unlike the Grinch, COVID-19 has no redeeming qualities, and this is not a story of its redemption. Rather, it’s a testament to the resiliency of the people of Suwanee.

GRAPHIC DESIGN - CORPORATE IDENTITY & BRANDING

John Cain Arena Brand Program Self Commissioned R-Co Brand Team JCA: Director of Communications and Stakeholder Relations: Katherine Oakley Strategic Communications and Marketing Lead: Georgia Pedersen R-Co: Creative Director: Richard Henderson Design Director: Michael Canturi Designer: Peter Nedanovski Project Administrator: Karen Liang Strategist: Brigette McGuire

R-Co was engaged to develop the identity for the John Cain Arena to replace the previous Melbourne Park branding. The project involved strategic positioning of the John Cain Arena within the Melbourne Olympic Park (MOP) precinct and engagement with stakeholders who use the John Cain Arena as their home. Then to undertake creative development of an identity that would reflect the stature of John Cain’s contribution to MOP as an inspiring driving force; the experience of being there by both performer and fans; the ability of the identity to be extended into signage and communication effect. In other words to brand the John Cain Arena with significance.

GOV Design Awards 2021

GRAPHIC DESIGN - CORPORATE IDENTITY & BRANDING

Bass Coast Health Project Commissioner Bass Coast Regional Health Creator GrowCreative Team Ormond Pearson - Chief Executive Officer, BCH (former) Lea Pope - Chief Executive Officer, BCH (former) Glen Rowbottom - Creative Director, GrowCreative

An opportunity to develop a highly visible new corporate brand identity for a major public healthcare provider was an exciting brief for GrowCreative. An identity that would help crystallize and communicate the amalgamation of two separate local health organisations into one new entity: Bass Coast Health (BCH). We were to develop and roll out comprehensive brand guidelines to create cohesion across a wide range of community-facing touchpoints. These included site, vehicle and hospital signage; corporate stationery; advertising, communication and presentation templates; service and facility based brochure collateral; and corporate reporting. Covering a large regional area, the new Bass Coast Health logo had to encourage and build stronger stakeholder and community connections and reinforce the essential brand pillars of ‘support’ and ‘care’.

GOV Design Awards 2021

GRAPHIC DESIGN - CORPORATE IDENTITY & BRANDING

British Business Bank Project Commissioner British Business Bank Creator Red Stone

British Business Bank exists to make finance markets work better for smaller businesses and to drive economic growth throughout the UK. With the introduction of a new strategy, our brief was to develop British Business Bank’s brand architecture, leading to an evolved master brand and sub brands for its commercial subsidiaries British Business Investments and British Patient Capital.

GOV Design Awards 2021

GRAPHIC DESIGN - CORPORATE IDENTITY & BRANDING

Royal Melbourne Hospital Rebrand Project Commissioner Royal Melbourne Hospital Creator Principals

The Royal Melbourne will always be an icon. But there comes a time when even one like Melbourne’s first hospital needs to break from tradition and set its sights on the future.

Team Tim Riches, Group Strategy Director Charlie Rose, Associate Strategy Director Marine Piersotte, Strategy Executive Pip Ireland, Creative Director Jacob Mahoney, Design Director Sam Baines, Senior Designer Min Shin, Designer David Cunningham, Head of Production Ben Williams, Artworker Mat Hyde, Business Director Chloe Lawrence-Hartcher, Senior Account Manager Debra Fisher, Account Manager

GOV Design Awards 2021

GRAPHIC DESIGN - CORPORATE IDENTITY & BRANDING

Koala Life - Breathing life into survival science Project Commissioner Koala Life Creator Principals

To ensure Koalas live safely and thrive within our community, the South Australian Government established the International Koala Centre of Excellence (IKCE), an organisation that leads vital research into the health and habitat of the Koala.

Team Sandy Belford, Strategy Director Gareth Joe, Senior Strategy Consultant Marine Piersotte, Strategy Consultant Pip Ireland, Creative Director Min Shim, Designer Nicholas Ryan, Senior Writer David Cunningham, Head of Production Renée Stekel, Senior Account Director Tallulah Storm, Account Executive

In 2020, after bushfires nearly wiped out the world’s only disease-free population, IKCE was tasked with caring for displaced Koalas while continuing to drive research – broadening the remit of the organisation.

Through our Good Idea Foundation – which sees our agency use its branding expertise as a force for good – Principals worked with IKCE to position the organisation as the authority on Survival Science.

GOV Design Awards 2021

GRAPHIC DESIGN - ENVIRONMENTAL

MoreSpace Project Commissioner Moreland Council Creator Your Creative Team James Lim (Creative Director), Victoria Bennett (Designer), Anthony Pellegrino (Designer)

GOV Design Awards 2021

Presented with the issue of unutilised, unloved vacant properties in an area of Melbourne with a vibrant creative and maker community, Your Creative was asked to design a solution that would activate the public thoroughfare, showcase local creative talent and deter vandalism on these retail premises. Considering the year 2020 called for ‘contactless creativity’, MoreSpace needed to set a benchmark for responsive design that could be adapted and applied to a range of spaces. MoreSpace not only achieves this but provides small businesses with an opportunity to test their product or service in a retail space.

GRAPHIC DESIGN - ILLUSTRATION & TYPE

Quit Your Way In May Project Commissioner Government of South Australia - Drug and Alcohol Services South Australia Creator Showpony Adelaide Team Rory Kennett Lister - Creative Director Parris Mesidis - Group Creative Director Andy Scott - Senior Creative/Jingle Writer Abby Moulton - Senior Creative Chris Kim - Senior Art Director Laura Tregloan - Account Director Chloe Chemin - Account Manager Kira Adams - Account Executive Amy Marshal - Agency Producer Jonathan Gibb – Finished Artist Timba Smits - Illustrator via Jacky Winter Flutter Films - Animation Scott Illingworth - Sound

GOV Design Awards 2021

GRAPHIC DESIGN - ILLUSTRATION & TYPE

GOV Design Awards 2021

GRAPHIC DESIGN - ILLUSTRATION & TYPE

UN Stamps Project Commissioner United Nations Postal Administration Creator Pentagram

The UN Postal Administration will issue three stamp mini-sheets on 24 October 2020 to commemorate the 75th Anniversary of the United Nations.

Team Matt Willey - Designer La Poste (France) - Printer

GOV Design Awards 2021

GRAPHIC DESIGN - PUBLICATION

Human-Centred Design Playbook 2020 Self Commissioned Victorian Government Department of Premier & Cabinet This guide is for public servants who are designing, procuring or managing human-centred design (HCD) projects.

Team Department of Premier and Cabinet - Digital, Design and Innovation Service Design Team: Mathan Ratinam - Content Coordination & Photography Sophie Turner - Content Coordination Peta Fawcett - Design & Layout Monika Farnbach, Jasmin Hamid, Duncan Legge, Dori Maniatakis Contributors: Jithma Beneragama, Carolynne Hamilton, Bridget Kelly, Georgina Lewis, Philippa Nihill, Rebecca Sloan, Jo Squire, Jo Tayler, Amanda Warmerdam Key content partner: Paper Giant Reference partners: Meld Studios, Queensland State Government

GOV Design Awards 2021

Digital

Digital Design Community.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Digital – Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Government Services.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Health. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Digital – Travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Digital Experience - AR/VR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Digital Experience - Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Expanded Service or Application. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

DIGITAL - COMMUNITY

PCYC Queensland - Message Stick 2.0 Project Commissioner PCYC Queensland Creator Appscore Team John Vaughn - Senior UX Designer Andrew Nikakis - Senior Project Manager Josh Zhu- Senior Developer Milton Cheng - Senior Quality Assurance Engineer

PCYC Queensland is a trusted and respected not-forprofit driven by a mission to create safer, healthier communities. In partnership with the Queensland Government, they support tens of thousands of Aboriginal and Torres Strait Islander people to participate in sport and active recreation activities in each community they work in.

GOV Design Awards 2021

DIGITAL – EDUCATION

Gonski Data Lab Project Commissioner Gonski Institute for Education (UNSW Sydney) Creator Small Multiples

Can money really buy good grades? The Gonski Data Lab dashboard allows you to visually explore the relationships between educational outcomes and various other social influences on student performance.

Team Small Multiples worked with the Gonski Institute for Education (UNSW Sydney) and Adrian Piccoli (institute director and former Education Minister) to create this new tool. On the development team were Stephanie Grace and Dasha Yurovskaya (design), Harry Morris (Creative Developer) and Andrea Lau (project director).

GOV Design Awards 2021

DIGITAL – EDUCATION

Parks Victoria Online Educational Resources Project Commissioner Parks Victoria Creator GrowCreative Team Melanie Treweek - Education & Interpretation Coordinator, Parks Victoria Jordan Charters - Learning in Nature Project Officer, Parks Victoria Glen Rowbottom - Creative Director, GrowCreative

What better way to encourage a child or student’s love for nature – and our beautiful state – than via Victoria’s unique faunal emblems? The (sadly endangered) Leadbeater’s Possum is an almost magical creature that represents the beauty, preciousness and wonder of Victoria itself. Utilising our faunal emblems as a communication tool is a great way to build connections between people and places. And to persuade students to always act in nature’s best interests, no matter where they are or travel to. To give Victorian school students easy access to our beloved state emblems, GrowCreative developed a suite of downloadable digital assets for them. Assets that are ideal for screen view, email, or output for classroom display, or work sheet reference.

GOV Design Awards 2021

DIGITAL – EDUCATION

Degree Chooser Project Commissioner Barlow Advisory Creator Small Multiples

The Degree Chooser helps students find the best university and degree for them. Users of the site have access to an unprecedented range of information at their fingertips, including the academic level of other students in the degree, different university rankings, and even the closest campus to them.

Team Small Multiples worked with Dr Thomas Barlow, Research and Development Strategist at Barlow Advisory, to bring this tool to life. On the development team were Dasha Yurovskaya (Designer), Harry Morris (Creative Developer), and Andrea Lau (Project Director).

GOV Design Awards 2021

DIGITAL - GOVERNMENT SERVICES

Gateway to Government Information and E-services - eesti.ee Project Commissioner Republic of Estonia Information System Authority Creator Nortal AS Team Service Designer - Maria Laanejärv Service Designer - Helen Kokk UX/UI Designer - Eduard Rosenberg

Estonia’s “digital success” has become a blueprint for countries’ digitalization efforts around the world. However, outstanding success is only achieved and maintained if public solutions continue to serve their users and meet their rising expectations. This project aimed to elevate the user experience for the eesti.ee portal, that serves as the key channel for people in Estonia to communicate with the state, access public services and find answers to questions concerning their daily lives. The portal enables these interactions through a single digital environment and is vital in Estonia’s digital ecosystem. It centralizes access to more than 500 public e-services, 500 articles and 2,500 contacts and sees more than 18,000 visits per weekday. Therefore, we set out to advance the visitors’ user experience to new levels by personalizing the eesti. ee environment and by displaying the information and services of utmost relevance for any individual user.

GOV Design Awards 2021

DIGITAL - GOVERNMENT SERVICES

My Aged Care website Project Commissioner Australian Government Department of Health Creator Liquid Interactive Team Joining up information and services from over 2000 service providers and multiple government departments took the collaborative efforts of the Australian Government Department of Health, Liquid Interactive, Gaia Resources, Bastion Insights and many other specialists.

GOV Design Awards 2021

This project is all about helping Australians with one of the most complex, emotive and difficult decisions they’ll ever have to make. Planning for their aged care (or the care of their loved ones). Getting old and losing the ability to do everyday tasks is not something anyone wants to think about. And many prefer to struggle independently for as long as possible. No-one wants to lose their independence. Many fear an aged care home is their only choice, and don’t understand the range of possibilities. But with over 4 million Australians now over 65 and expected to live into their 80s, there are more people needing aged care than ever before. This project needed to start a new conversation, where individuals and families could make sense of their options, understand what support is available and how to access it. To do that we needed to develop a new, human centred approach that transformed My Aged Care (myagedcare.gov.au) the Australian Government’s gateway to aged care services. 59

DIGITAL - GOVERNMENT SERVICES

Newcastle App Walking Trails Project Commissioner City of Newcastle Creator We Make Apps Team We Make Apps: - Mick Byrne, analyst and account manager. - Cameron Hendy, project manager. - Simon Mathews, user interface and user experience designer. - Haidar Al’Ogaily, app developer. - Phillip McKenna, admin developer. - Mark Di Dio, app developer. City of Newcastle: - James Vidler, Living Lab Coordinator - Nathaniel Bavinton, Innovation & Futures Manager Input from local businesses was provided from Newcastle’s Makers X Traders organisation, headed by Anne Kempton. 60

The City of Newcastle app was launched in 2019 and provides visitors and residents with a range of useful information about cafes, restaurants, attractions, cultural facilities, events and news throughout the City. To help engage users with the existing rich data available about the city, the app was enhanced to support curated walking trails taking in any number of places in Newcastle. These trails connect any number of existing places together in a theme, such as coastal attractions, places to eat, a single-day itenerary or as a tie in with a corresponding festival. The app makes use of a unique split-screen interface, providing users with a map view and content view of each place. The content includes photos, rich text, audio podcasts and virtual tours. Users can ‘like’ each trails, providing other users with feedback on the popular trails, as well as share through social media and other channels. GOV Design Awards 2021

DIGITAL - GOVERNMENT SERVICES

Today in your Village Self Commissioned City of Sydney Team Tom Gao Olivia Simons Liam Gilligan Penny Webb-Smart Michaela Upton

GOV Design Awards 2021

Covid-19 created unprecedented change in the dynamics of the community. Periods of lockdown, remote working, and restrictions on how businesses operated created a devastating impact on commerce and community. In response to this, the City of Sydney initiated a project to accelerate economic and social recovery from the impacts of Covid-19.

DIGITAL - HEALTH

UNDP COVID-19 Data Futures Platform Project Commissioner United Nations Development Programme Creator Small Multiples

Having effective access to the right data is critical to a nation’s effort in combating COVID-19. From case numbers and health indicators, to vulnerable groups and employment statistics, there’s a lot of data to consider.

Team The UNDP team included Babatunde Abidoye (Global Policy Advisor), Reina Otsuka (Digital Innovation Specialist), Gayan Peiris (Data and Technology Strategist) and Naledi Hollbrügge (Data Scientist). On the development team were Stephanie Grace and Dasha Yurovskaya (design), Harry Morris (Creative Developer) and Andrea Lau (project director).

To solve this challenge, the UNDP conceived of a COVID-19 socio-economic recovery data platform, and charged Small Multiples with the task of creating data visualisation solutions.

GOV Design Awards 2021

DIGITAL – TRAVEL

Visit Phillip Island Project Commissioner Visit Phillip Island Creator Roam Team Charlotte Dupuy, Mack Nevill, Tim Anderson, Matt Cordell, Rom Palmas, Chris Ventura

Let’s talk about Phillip Island. A hop and a skip south of Melbourne, Phillip Island is a haven for wildlife enthusiasts, motorheads (hello Grand Prix!) and holidaymakers alike. With pristine coastline and a healthy penguin population, it’s also an environmental sanctuary beloved by locals. Destination Phillip Island (DPI) are responsible for all tourism promotion in the Phillip Island region. They work with local operators, Visit Victoria and neighbouring RTB’s to drive awareness and push visitation. To be more effective, DPI needed a new destination marketing site. Their old ‘Visit Phillip Island’ website was outdated, difficult to update and no longer serving the needs of visitors. They wanted their new site to be striking and contemporary, packed with need-to-know content for visitors and functional across all devices, from mobile to desktop. Not to mention cost effective.

GOV Design Awards 2021

DIGITAL – TRAVEL

Visit Noosa Project Commissioner Tourism Noosa Creator Roam Team Charlotte Dupey, Owen Geach, Dan Siberry, Matt Cordell, Owen Geach, Radhika Pabari, Sofie O’Mara, Mack Nevill

Noosa is the golden child of the Sunshine Coast. It’s a haven of white-sand beaches and first-class culinary experiences. It’s a UNESCO-recognised biosphere of pristine rainforest and dramatic cliff faces. It’s one of Australia’s go-to destinations for relaxed and resplendent resorts. But when Noosa spoke with us, they had everything except the tourism website that they deserved. And we were more than happy to help them upgrade. We worked with the Visit Noosa team to build and deliver a bespoke, contemporary website on the Roam platform. What is Roam? Roam is a destination marketing platform that’s been designed specifically for Australia’s DMOs’ and tourism brands, and provides custom, flexible and powerful websites tailored to individual organisations.

GOV Design Awards 2021

DIGITAL – TRAVEL

GOV Design Awards 2021

DIGITAL EXPERIENCE - AR/VR

Mt Resilience Project Commissioner Australian Broadcasting Corporation (ABC) Creator PHORIA Team ABC & PHORIA Key Partners: Bureau of Meterology & CSIRO Narrated by: Ursula Yovich & Nate Byrne ABC Executive Producer & Director: Emma Morris PHORIA Director: Samuel Tate Goudie ABC Immersive Producer: Nathan Bazley PHORIA Producer: Dean Kominek, Gemma Hannan ABC Science Reporter: Genelle Weule Visual Artists: Blak Douglas, Reg Mombassa Developers: Sana A. Siddiqui, Dante Cazley-Coldwell 3D Artists: Hoa Thi Thanh Bui, Aileen Bayaca, Aleksei Bachinskii Designers: Jesse Harrison, Sam Donaldson Sound Designer: Josh Mitchell

In close consultation with: Bureau of Meteorology: Diana Eadie, David Grant CSIRO: Tim Muster, Deborah OConnell, Guy Barnett, Veronica Doerr, Brian Walker, Justin Leonard, Alessio Arena, Erin Bohensky, Simon Toze ABC: Kath Earle, Janet Gaeta, Claudine Ryan, Jonathan Webb, Stephen Oliver, Teri Calder, Natasha Banks, Theresa Rockley-Hogan, Solua Middleton, Luke Gibbs, Michelle Frampton, Hannah Laxton-Koonce, April Chan, Carly Mooney PHORIA: Trent Clews-de Castella, Rayyan Roslan, Steven Kounnas, Antoine Macia, Angelia Cuaca, Ian Ulpiano, Ben Ferns With thanks to our experts: Mick Angus, Mark Crosweller, Oliver Costello, Amanda Cahill, Sarah Bekessy, David Bowman, Sarah UBrien, Jess Miller, Lesley Hughes, Deo Prasad, Peter Newman, Barbara Norman, Tessa De Josslin, Brent Jacobs, Rebecca Cunningham, Mitra Anderson-Oliver, Lane Crockett, John F. Richardson, Katie Vines, Kate Charlesworth, Berry Lieberman, David King, Korah Parackal A further thanks to: Firesticks Alliance & Red Cross

GOV Design Awards 2021

DIGITAL EXPERIENCE - AR/VR

Get prepared for extreme weather and discover the roadmap to our future. Inspired by the very best climate and resilience research, Mt Resilience is an innovative, interactive experience about how everyday Australian towns can survive intense bushfires and severe storms.

GOV Design Awards 2021

DIGITAL EXPERIENCE - WEBSITE

EXPANDED SERVICE OR APPLICATION

Apply online: How My Aged Care made the complex simple Project Commissioner Australian Government Department of Health Creator Liquid Interactive Team Creating a new service that connects across Government to thousands of service providers took the collaborative efforts of the Australian Government Department of Health, Liquid Interactive, Gaia Resources, Bastion Insights and many other specialists.

GOV Design Awards 2021

‘Apply online’ is an eligibility screening and application for assessment service within My Aged Care. Prior to this project, customers couldn’t apply online. Criteria and processes were too complex and professional assistance was needed to complete the needs-based eligibility check. This provided a real barrier for many users to access the services that they needed. Our challenge was to turn the complexities of that manually guided process into an interactive process. We broke these barriers. Now older Australians or their loved ones can check if they are eligible and complete an application online. Designed through rigorous human-centred design the new service is making it easier for all Australians to access aged care in a way that’s intuitive, supportive and engaging.

Project index ACMI Renewal

All Kinds of Minds Neurodiversity Pilot (Stage 1)

Apply online: How My Aged Care made the complex simple

Bass Coast Health

British Business Bank

City of Sydney Innovation Process (demonstrated via the Today in your Village case study)

Collingwood Yards

Degree Chooser

First Peoples Action Plan for the Creative Industries

Foshan Meisha Bilingual School

Gateway to Government Information and E-services - eesti.ee

Gonski Data Lab

How the Covid Didn't Steal 2020 - An Annual Report

Human-Centred Design Playbook 2020

John Cain Arena Brand Program

Koala Life - Breathing life into survival science

Latrobe City Council Gippsland Regional Aquatic Centre

Me and UooUoo - The Royal Children’s Hospital Foundation presents Me and UooUoo The RCH150

Metro Tunnel Creative Program

Metro Tunnel HQ

MoreSpace 47 Mt Resilience

My Aged Care website

59, 68

New Access for Small Business Owners

Newcastle App Walking Trails

Parks Victoria Online Educational Resources

PCYC Queensland - Message Stick 2.0

Quit Your Way In May

40, 49

Rainbow Path, Surry Hills

REFLOW 14 Reservoir Station

21, 30

RONE in Geelong

Royal Melbourne Hospital Rebrand

State Library Victoria

Sydney Park Skate Park

Taronga Zoo Wildlife Retreat

Today in your Village

UN Stamps

UNDP COVID-19 Data Futures Platform

Urbantech 37 Visit Noosa

Visit Phillip Island

Yarra Waste Revolution

You, Me and Money: Preventing economic abuse in young adult relationships

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