Merchant Magazine - October 1989

Crafted from rhe fines kiln-dried cedqr to exacting tolerances oncl finr'shed with Duckback Transparenr Sroin for long-Iqsting beauty ond protection.

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Profit from our abilities to serve you

over 6,500 special order options are available within our specialized capabilities for kiln drying, surfacing, and profiling from a 34-million foot inventory devoted exclusively to redwood, cedar, and fir finish.

the latest technology in computer controlled dry kilns, totaling 100,000 foot capacity, provides customized facilities to kiln dry to exact specification.

fully automatic, seven spindle, state-of-the-art moulder teams with companion resaw and planing mill equipment to excel on a wide range of standard and custom pattern, profile, and surfacing requirements.

our broad spectrum of choice affords an outstanding opportunity to combine grades, patterns, dimensions, and drying specifications, with an experienced, single source of supply for redwood, cedar, and fir finish.

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Serving 13 Western

Editor-Publisher David Cutler

Senior Editor Juanita Lovret

Associate Editor David Koenig

Contributing Editors Dwight Curran, Gage McKinney, Ken Thim

Art Director Martha Emery

Staff Artist Eric Kruske

Circulation Lynnette A. Perkins

The Merchant Magazine (USPS 79656000) is published monthly rit 4500 Campus Dr., Suite 4EO Nerport Beach, Ca. 9266t0, phone (Tl4)852-1990, byThe Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. POSTMASTER: Send address changes to The Merchant Magazine, 4500 Campus Dr, Suite 480, Newport Beach. Ca. 92660.

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The Merchant Magazine is an independently owned publication for the retail, wholesale and distiibution levels ofthe lumber and home center markets in 13 western states.

EDITOR[AL

Don't poop out in midstream

llt E THINK it's great that the hardwood inUU dustry has begun in recent years to overcome its ingrained conservatism and really get serious about promoting hardwood and hardwood products, But we worry that the enthusiasm and support for the various promotions will fade before the job gets done. It has happened too often before in many areas of wood products.

Today, various associations and trade groups, bolstered by individual companies, have created hang tags, videos and designer showcases, placed stories in major consumer magazines, advertised in trade journals and hit the road telling the story by tv and radio. In fact, the new Hardwood Institute campaign using CNN Headline News and Turner Broadcasting System has increased its number of television spots from 168 to l9l.

These are exciting programs and they rightly have been well received by clear thinking industry members. But the problem is not today or

DAVID CUTLER

next year. Inevitably it comes later when these promotions have not solved every little industry complaint and problem. Unrealistic expectations often kill campaigns prematurely. Effective campaigns take time and are by nature intangibles. No one can absolutely quantify their results or the lack thereof.

While getting people's attention is both difficult and expensive, no one seriously can claim that advertising and public relations don't work. They do work, but the results don't always satisfy the bean counters. You know promotions work, but you can't always account for every last nickel.

We appeal to those who control the purse strings to be farsighted enough to allow these promotions plenty of time to work. Because when today's campaign concludes they need to follow it with yet another. When the investment lessens, results drop, endangering the whole effort. Don't let that happen. It's too important to every member of the hardwood industry.

Serving the lumber and home center markets in 13 Western StatesSince 1922

HARDWOODS of all tyWs used by:

Furniturc Manufacturers, Millwork Shops, C-abinet Shops

rculn

COiIPANY

MAIN OFFICE

2150 Oakdale Ave.

San Francisco, Ca.

Qrs) 647-0182

FAX (41s) 647-7766

Berkeley, Ca. 930 Ashby Ave.

(415) 843-4390

FAX (41s) 843-e378

Montebello, Ca. 7653 Telegraph Rd. Complete millwork facilities

Qr3) 723-330r

Ca. Wats 1-(800) -325-2170

FAX (213) 888-1291

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Ut. Wats 1-(800)-225-37 43

FAX (801) 484-7633

Edinburgh, Indiana 2ll Ward St.

Concentration Yard & Drv Kilns and Millwork Facilities

(8r2\ 526-9143 / FAX (grD s26-6032

Domestic HardwoodsFeaturing Northern Red Oak, Indiana White Oak. Walnut

Imported Hardwoodswith special attention to . Genuine Mahogany o Teak o Rosewoods. Bocote o Apitong . Zebrawood Rare exotic hardwoods

October 1989

tr HE REASONS may change, but I rumors that there is a hardwood shortage persist. Gypsy moths, poor forestry management, exPorts and preservationists share the blame in attempts to explain high prices and spot shortages.

There's not much basis for any of the rumors according to some hardwood experts. James L. Gundy, executive vice president of the Appalachian Hardwood Manufacturers Inc., says that the U.S. has a greater volume of hardwood trees than at any time in the last 50 years and is growing twice as much as is being harvested annually.

"Growth is assured in the mountains through natural regeneration," he explains. "With management of these stands in Appalachia, Prime species will provide future generations with ample supplies of superior red and white oak, ash, maPle, walnut, cherry, poplar, beech and birch."

The U.S. Department of Agriculture reports that about 11.5 billion board feet of hardwood lumber was produced last year, up from I l.l billion in 1987 and l0 billion in 1986. Growth, on the other hand, has been estimated at more than 25 billion board feet each year since 1985 and is escalating each year.

Lumbermen point out that hardwoods in the mountains grow back naturally when the forest floor is exposed to light and moisture as old growths of mature trees are removed. As many as 50 to 60 thousand shoots per acre come out in the Year following a harvest. Those new seedlings that are not eaten or damaged by wildlife are thinned after further growth. Dominant species then take over and the weaker or less shade tolerant trees recede or die out.

According to Robert Joslin, deputy director, timber management staff, USDA Forest Service, "The nation's appetite for forest products is increasing, and for the most part

Story at a Glance

HARDWOOD SHORTAGES: myth or reality?

the U.S. is self-reliant in supplying them."

Citing as an example the one billion board feet of hardwood lumber, about l0o/o of the U.S. hardwood lumber production, used in kitchen cabinet manufacturing each year, he explained that net growth of all hardwood growing stock is nearly double removals. "However," he added, "for larger sized sawtimber of preferred species, such as white oak, sweetgum, yellow birch, hard maPle, walnut and black cherry, removals have been close to or above net annual growth in recent decades."

Several other hardwood species such as aspen, soft maple and yellow poplar are very abundant and present an excellent opportunity for increased utilization, Joslin points out.

According to Gundy, the most pressing problem is the resource base. "Obstructionists would stop all tree harvesting. Organizations making a serious effort to limit harvesting include The Wilderness Society, Friends of the Earth, The Sierra Club, The Audubon Society and regional activist groups that espouse non-use of our forest resources," he said.

The Appalachian association lists the education of the Public, legislators and consumers about the resource, how much exists, who owns it, and what management techniques best insure its continued health and welfare as its most important task.

The issue of the red-cockaded woodpecker appears to have minimal impact on hardwood timber Production and supply at present, according to Elizabeth M. Pease. director of communications at the National Hardwood Lumber Association in Memphis, Tn. She explains this bird does not nest in hardwood trees and most of the land in the southeast is privately held. However, she qualifies her statement by adding that if

the woodpecker were to be listed as an endangered species there could conceivably be a problem for the hardwood industry. In order to maintain nests, which require Pine cover, many hardwood trees would have to be eliminated, thus upsetting the natural ecology of the forest.

The latest Resources Planning Act Assessment projects domestic hardwood sawtimber consumPtion growing over a third bY 2030 with total consumption of hardwoods increasing nearly two-thirds. Hardwood lumber prices are projected to rise at an average annual rate (net of inflation) ofjust over l% Per Year. The increases will probably be largest for high quality sawtimber of preferred species and products made from this timber. Hardwood inventories will continue to grow in the north, the report says, but are projected to gradually decline in the south after the year 2000 due to maturing of stands and shifts to softwood types.

In an effort to use small diameter, low quality hardwoods, research has developed waferboard. This uses smaller diameter trees as well as soft hardwoods such as aspen. Lab research studies show that wood composites combining wood fibers with plastic mesh have potential application in products such as kitchen cabinets, Joslin pointed out. This combination produces a material that can be molded. It is considered strong and resistant to dents and adverse effects of cleaning fluids. Other studies indicate that lower grades of hardwood lumber can be used successfully in kitchen cabinets.

In summary, it appears that hardwood is plentiful although spot shortages may appear due to weather restricting cutting or unusually high demand for certain species. Education of the public and utilization of lower quality species will help to keep supplies plentiful in the years to come.

Experts dispel fears of hardwood shortages annual growth is double annual use private ownership thwarts preservationists... rcsearch dis@vers ways to stretch suPPlY.

It's hardwood quality, not price, that sells

By Douglas R. Bolton General Manager Weyerhaeuser ChoiceWood

1r ODAY'S retailers are torn between I corporate strategies and consumer wants. While giant retailers are waging a price war, their consumers are seeking more quality for their dollar. In other words, a better value not just the lowest price. Nowhere is this more true than in the hardwood do-it-yourself retail board and moulding market.

In a study made in 1987 by Virginia Polytechnic Institute and State University, Blackburg, Va., the retail hardwood market was predicted to grow l44o/o over five years. Actual experience is showing this number to be conservative. Red oak is the leading species, followed by yellow

poplar, hard maple and mahogany. Weyerhaeuser's hardwood sales are 420/n red oak,280/o poplar, 120/o hard maple, 100/o mahogany, 8o/o cherry, ash, alder, walnut. A major conclusion of the research study was that consumers purchase hardwood based on quality rather than price, although this has not been the nature of the sales effort throughout the years.

The retail market for hardwood has gone through a major evolution over the past several years. At first, random width, random length lumber was purchased in truckload quantities. This lumber, hardly ever advertised, was stored

in the back of an outside lumber shed. The hardwood was graded by National Hardwood Lumber Association (NHLA) rules, which were designed in 1897 by hardwood producers. The cutting rule method certainly was not designed with the retail customer in mind. In an attempt to increase sales and make it easier to stock hardwoods, the retailers switched to a series of fixed width, random length boards.

The grade was still a product of NHLA rules. Split, cup, warp, sidebend, honeycomb, mineral, moisture problems and poor surfacing were allowable because the consumer would simply cut around them. The retailers were narrowly defining their market to consumers who owned sophisticated woodworking equipment. Furthermore, they assumed the woodworker found enjoyment working around these defects rather than creating their projects. The savvy woodworker was realizing that the lowest priced hardwood board wasn't such a great value when he threw halfof it away, couldn't get the cuts he needed, used tons ofsandpaper or had his "work of art" split or warp after completion.

Some retailers decided to upgradebut to what? The concept of "clear one face" fixed width hardwood came into play. At the same time retailers moved the boards out of the shed and leaned them up against a wall in the back of the store. Soon they found a tangled mess of boards because consumers were very selective when purchasing hardwood.

If there were l0 boards o[ the same size displayed, the consumer would look at all l0 and purchase the best one. Through this process all of the defect boards, or just ugly ones, would remain in the rack. Suddenly all the boards on display were of poor quality. At this

HAR0W000 board wood species ranked by respondents according to mean sales importance (1 : not all important; 5 : extremely important)

point, many retailers discontinued hardwoods due to quality image. They simply were trying to buy price and sell quality. The consumer went elsewhere.

In 1984 a small company in Titusville. Pa.. called Redi-To-Use Hardwoods had a radical idea. Sell retailers a defect free piece ofhardwood. They provided a free hardwood merchandiser along with point of purchase literature for the consumer. The store didn't have to hold inventory in the back, since they could buy exactly what they needed by the piece, not truckload. Delivery was direct to the store, freeing up distribution center space and middleman markups.

Story at a Glance

How and why the sales of hardwood boards havechanged over the years. .d-i-y customers react positively to a higher priced and higher quality hardwood product.

The merchandiser was attractive and shopable. The hardwood had gone from the back of an outside shed to the front of the store displaying a quality image in retailing. An interesting phenomenon occurred. Retail sales skyrocketed even with high retail price and more important high retailer margins. The stores found that hardwood could be an impulse purchase. Not only that, but the hardwood project purchase was accompanied by tools, stains, brushes, sandpaper, bits, fasteners, etc.

The list of retailers stocking the clear hardwood program is impressive. Builders Square, Home Depot, Lowe's, Channel, Grossman's and Home Quarters, to name just a few. Along with these major chains, thousands of independents sell the product.

Of course not everyone has learned the lesson from this evolutionary history. Many cling to substandard products at low invoice prices.

Retailers stocking the clear hardwood don't mind their competition's attitude. The clear product is selling at three to four times higher volume with great margins. And at their stores, the consumer is king.

SAIES increase estimates lor hardwood boards in 1992

Northoolt North C. Souih All Region: Top 100

PERCEI{I 0f respondents who sold hardwood boards.

Western hardwoods: a growing force

By Dave Sweitzer Secretary/Manager Western Hardwood Association

?

HE desirability of western hardI woods for a variety of wood product applications has perpetuated a supply problem that continues to challenge the western hardwood industry.

For years western alder has been the crown prince of western hardwoods, but with demand for alder exceeding the current restricted log supply, other western hardwoods are making their way into the royal family.

Those woods, primarily Pacific Coast maple, Oregon white oak, California black oak, tanoak, madrone and chinkapin, all feature unique characteristics suitable for machining and pallet and paper products manufacturing.

Dick Lambert of Lane-StantonVance Lumber Company, City of Industry, Ca., estimates 90 to 960/o of his current western hardwood business is in alder.

"Alder is definitely the big vol-

ume item that we know today," says Lambert. "We move l0 to l2 loads per month for furniture frames, table manufacturing and millwork items. "

Story at a Glance

Demand for alder often exceeds supply but other western hardwoods are beginning to fill the gap ...working qualities turn "junk" trees into preferred species.

great. As far as we're concerned, it's an ideal wood."

Miller's company substitutes alder for cherry, maple and birch in early American and traditional style furniture.

Alder's workability characteristics are due to it being one of the "softer" hardwoods. Its consistent, light straight grain makes it easily finished to look like many other, more-diffi cult-to-mill hardwoods.

Calvin Miller, who operates Thunderbird Furniture in Scottsdale, Az., explains why he's "in love with alder."

"lt's very workable, it's easy to mill and it's easy to turn. Plus, its gluing and color characteristics are

Strict grading standards and the availability of alder veneer have added to the wood's desirability for manufacturing a large variety of products, ranging from exposed wood furniture to upholstered furniture frames, from cabinets to toilet seats, and even chopsticks.

It's estimated that Northwest forests currently hold 22 billion board feet of merchantable alder.

(Please turn to page 50)

A hardwood flooring inventory solution

A PECIAL ORDER. That's the ! who wants to compete with specialists in his area without the

solution for a dealer the hardwood floor problems of maintaining large inventories.

The hardwood floor market is worth pursuing. Hardwood as the flooring of choice is rapidly coming out of the slump that followed the peak year of 1955. Sales figures have doubled since 1982 with indications that they will be even stronger in the '90s.

lmproved products and increased consumer awareness of quality are driving the demand for hardwood floors in both new construction and remodeling. The narrowing of the price gap between carpeting and hardwood floors which last the life of the house is a contributing factor.

Retailers who want to commit to the hardwood floor business without maintaining large inventories can take advantage of special order programs offered by manufacturers and distributors. Customers make their selection from in depth displays and the dealer delivers with the support of his distributor.

This enables the dealer to offer strip, plank and parquet styles in a variety of colors, finishes and price points. Customers responding to advertisements for low end products will often upgrade to higher end flooring when they are able to see and compare all the products.

In discussing home centers involved with special orders for flooring, Jerry Sporich, d-i-y product manager at Bruce Hardwood Floors in Dallas, Tx.. commented, "There's a trend with our more mobile society to want to see a larger range of products. They see products at commercial installations, friend's houses and vacation spots and they're interested in having them in their own homes. More and more home centers and building product retailers are seeing this and asking to get involved in merchandising that will enable them to take advantage of what's happening at the consumer level."

With next day or almost next day delivery possible for the majority of his sales, the dealer can stock an adequate inventory of carry-home, do-it-yourself flooring plus adhesives, tools and accessories including cleaners and maintenance products. These will satisfy the customers who want their purchase immediately as well as those needing support items.

Story at a Glance

Special ordering enables dealers to otfer a full range of hardwood flooring without large inventories Better customer service claimed with more efficient spaoe utilization.

CUST0MERS want t0 see a wide selection of hardwood llooring patterns and colors when shopping for their home. Special ordering can help a dealer to meet their exoectations readilv.

Hardwood Special lssue

Are hardwood dimension the domestic market?

exports hurting

11 R E exports of hardwood dimen-

sion products hurting the domestic market? Are they creating shortages and inflating prices?

Negative thinkers in the industry love to blame increasing exports for the woes of their businesses, but it's not so, says Steven V. Losser, executive director of the National Dimension Manufacturers Association. Marietta. Ga. Losser and his association members are working hard to build exports by attending European trade fairs and participating in Hardwood Export Trade Council activities.

Dimension products are gaining popularity abroad because it costs much less to ship dimension products than rough lumber and logs, Losser explains. Dimension buyers also have to dispose of less waste,

sometimes no waste, from dimension products.

Statistics show that their work is paying off. In 1988 hardwood dimension exports increased 510/o to $79.7 million. This figure includes exports of various dimension products such as cut-to-size blanks, solid and laminated squares, flooring, edge-glued panels, machined furniture parts and kitchen cabinet doors and parts. Also specialty items like musical instrument parts and picture frames. All are part of a $l billion total hardwood product export figure.

The top 10 markets for U.S. hardwood products in 1988 were Japan, Canada, West Germany, Taiwan, the united Kingdom, Italy, Belgium, Mexico, Spain and The Netherlands.

To those who protest that these dimension products come back to

What ls Hardwood Dimension? Who Buys lt?

Hardwood dimension encompasses a wide assortment of machined parts ranging from edge-glued panels and cut-to-size blanks to fully machined component parts lor use by furniture, cabinet and other wood product manufacturers. Wood turnings of all shapes and sizes can be made to specifications.

Most hardwood dimension goes to a manufacturer to become part of another product. A small part is used as architectural millwork, interior trim and moulding, flooring, stair case parts, fireplace mantels and such. This market is expected to continue to increase as the home improvement market become more important.

The furniture industry is the hardwood dimension market's largest customer. Cabinet manu-

Story at a Glance

Defenders claim exports stabilize supply, prop up domestic prices and modulate business cycles. the only negative: temporary spot shortages exports continue rising.

the U.S. in finished products, NDMA points out that imports of furniture into the U.S. in 1988 rose only l0lo while exports of American furniture climbed 35% for the second consecutive time. However, they concede that the trade gap in furniture remained high at more than $3 billion. Wood furniture accounted for 570/o of the total import. Imports from Taiwan declined while those from Canada, Mexico and Thailand increased.

facturers, decorative wood manufacturers and architectural millwork houses are other important customers.

Very little hardwood dimension is sold to the d-i-yer. Weyerhaeuser with the ChoiceWood program is the first company to actively pursue this market segment. They are packaging classic and premium hardwood with knots, checks, skip and warp removed. Labeled 100% usable, the hardwood has no waste or scrap and is blemish free and dimensionally stable.

The line offers S4S, precision cut in six widths and five lengths as well as accurately milled mouldings and shelf edges. Project plans for the home woodworker are part of the marketing package.

Losser maintains that exports have a stabilizing effect on the dimension market, preventing an oversupply. "Exports help in rounding out production cycles," he explains, "avoiding ups and downs, creating steadiness."

When asked what would happen if the exports of hardwood dimension ceased, he pointed out that without exports, there would be a severe oversupply of hardwood dimension. This would lower domestic prices, he said, resulting in producers going out of business. "The cost of overhead keeps increasing," Losser said. "Machinery expenses and costs of employee benefits such as health insurance keep going up."

The only negative to exports, Losser maintains, is some spot shortages, primarily in ash, cherry, red oak and certain other select species, but this is only temporary and offset by the many advantages of hardwood dimension exports.

Hardwood Report Gard

1 LTHOUGH many hardwood

A sales hinge on the wood's varying appearances, different hardwoods are physically best suited for different projects. And dealers stocking a selection of hardwoods should be able to tell customers which wood best serves their particular use.

The accompanying Report Card grades 10 of the top domestic hardwoods, permitting easy location of a wood strong in a desired category.

The chart's strength category pertains to the wood's compressive strength endwise. Stiffness is critical in determining the strength of a long

Story at a Glance

How to sell the hardwood with the right propefties for the right iob chart highlights the best and worst qualities of 10 popular domestic hardwoods.

column. Hardness values measure scuff resistance and the ability to withstand nicks and scars. Good grades in shock resistance refer to the ability to endure heavier

suddenly-applied loads, while high marks in bending are necessary for traverse bending.

A good rating in shrinkage denotes a small volumetric loss in the wood during seasoning. Durability tracks the natural ability to resist decay when in contact with the ground or in indoor situations of high moisture condensation.

The other categories rate how well each hardwood works on machines, resists splitting from nails and screws, holds fasteners, and glues.

1

American Hardwood celebrates its 75th birthday

E. E. and his oldest son, Charles, were touring the west coast of the United States and Canada, calling on potential customers for their Memphis, Tn., sawmill operation when they learned of the outbreak of World War I. Taenzer & Co. had recently shipped 250,000 bf of hardwood lumber to Belgium that was confiscated by the German army and it seemed unlikely that any of it would be paid for. Taenzer decided to divest himself of his timberlands and sawmill operations in the Mississippi Valley in order to take advantage of the growth he foresaw in the west. He set up a brokerage operation in Los Angeles and, soon after, a hardwood distribution yard.

Charles and his brother. Milton. assumed control of American in 1929 after the death of E. E. The depression hit, but, with attention to quality and service, they guided the company through that time.

The growth of Los Angeles following World War II provided fantastic opportunities for the company. Not only was the construction indus-

try booming, Los Angeles was becoming an industrial center.

At the zenith of American's operations, a devastating warehouse fire in 1956 could have dashed the dreams of the family, but, undaunted, they rebuilt the warehouses and mill, restocked the inventory and moved on.

William C. Moore, who recently retired from the company, is credited with being primarily responsible for American Hardwood going back into business after the fire. Much of the

Story at a Glance

World War I loss triggered firm's beginnings...American has survived wars, depression and a devastating fire. fourth generation of the same family now in charge.

success of the company from 1956 on is said to be due to his leadership and hardwood knowledge. Beginning his career at American in the sales department, he eventually became president. Moore's commitment to integrity and reliability had been taught to him by family members.

The ability to rebuild from the fire would not have been possible without the help of friends in the industry, a company spokesman recalls. Atlas Lumber Co. agreed to unload cars and sectioned off some property for American's use. Many of the wholesalers allowed American to sell from their inventories until the company could get back on its feet again.

Fifteenth Street was known as hardwood row for many years with American being one of the first com(Please turn to page 51)

MERICAN Hardwood Co.. |l which is celebrating its 75th anniversary, was founded in l9l4 and incorporated as a California corporation in 1924.

The founder was E. E. Taenzer, first treasurer and charter member of the Lumbermen's Club of Memphis in 1899. He also was one of the original organizers of the National Hardwood Lumber Association.

TIIEY l|0l{'T make 'em like this anymore. This shot from the archives of one ol the firm's lumber storage sheds was taken Jan.2, 1947.

AT TllElR nearly four acre facility, American Hardwood stocks an extensive inventory ol hardwoods and softwoods. A complete mill facility is also on the property.

'N;s\61$".**U*1*"

For its natural beauty and enduringqualities, there s never been a better decking lumber than redwood And until now therds never been a redwood decking so affordable to so many. lnuisiana-Pacific presents LP Desert Dry Redwoo4 in construction heart and construction common grades With tight knots and

natural variations ofcolor and

patterq Desert Dry Redwood is

easly aistinguished from cedar and

pressure treated lumber. It's a

prestigious look And you can supply

it so economicallv.

LP Desert Dry Redwood is kiln-dried so you can offer economy and performance every step of the way. By taking the moisture contentdownto 19 percent or lesg the load is lightened and you get more board feet on every truck Desert Dry Redwood loses nothing but water in the process On the job, joints stay tight and shrinkage is controlled It also mairr tains a superior resistance to decay and insects Drie4 trimmed, and surfaced so sizes are true, ifs paper wrapped for protectiorl in2" x 4", 2" x6",2" x8" - 12" dimensions

and lengths up to 20 feet. For more inlormation about Desert Dry Redwood or any of our other qrades of redwood, call Bob Mosby, Redwood Sales Marrager, at 7 07 -443-7 5lI.

- L-P Desert Dry Redwood. Go first class. But pay coach.

The Merchant Magazlne

ruE tti Uli FS

R L--,

Home Depot and HomeClub are being considered as potential tenants in a proposed Rohnert Park, Ca., discount shopping center anchored by Price Club Floyd's Lumber and Building Materials held a grand opening in Las Vegas, Nv.

HomeClub, set to open a third warehouse in Mesa, Az., Oct. 28. has stores in Santa Ana and Laguna Niguel, Ca., planned.

GNW Partne{s, L.P., which recently acquired the Northwest division of Grossman's in an LBO, and put stores in Chico, Santa Maria, Stockton, San Jose, Saratoga, Newark, Lancaster and Fresno, Ca., on the market, will move Hq. from San Carlos, Ca., to Hayward, Ca., before the end of the year. .

Sandy Building and Farm Supply has been opened in Sandy, Or., by Vicki and Angelo Turra who purchased the former Sandy Lumber Co, facility Ace Hardware opened a store in Kapaa, on the island of Kauai, Hi.

Franklin Building Supply, Boise, Id., is opening a retail lumber yard called Humboldt Lumber in Elko, Nv., part of an operation which includes stores in Boise, Caldwell and McCall, ld., Wholesale Distributing Co. and Dunagan Door Factory. .

Vicki and Chris Hughes have acquired Evergreen Supply, Clark Fork. Id.. from Pat White Pro Hardwareis relocating Hq. oflices from Stamford, Ct., to Denver, Co...

Hardware Howaii will open a store in Kailua on the island of Oahu, Hi., with a 7,000 sq. ft lumber dept. . ..

Ungar, a div. of Etcton Inclustries, Inc., has moved to a new site in Buena Park, Ca., expanding corporate office, sales, mfg. and engineering in a 75,000 sq. ft. facility,

WTD Industrles, Portland, Or., is acquiring the Sr. Johns Forest Products stud mill, St. Johns, Or., from Sr. Jolms Forest Products Co., Portland. Or., and renaming it Riverside Lumber Co. the WTD mill under construction in Tillamook, Or.. will be called Trask River Lumber Co..

Furman Lumber Co. has relocated operations from Boston to Billerica. Ma. Columbia Forest Products, Inc., Portland, Or,, has purchased G. W. Martin, Ltd.'s hardwood veneer m ill at Rutherglen, Ontario, and a laminating plant in Thomasville, N.C....

Fremont Wood Products, Inc.. has relocated to 4800 MacAdam Ave., Suite 206, Portland, Or. 97201 . .. Tradewest Hardwood Co. moved corporate offices to 6621 W. Pacific Coast Highway, Suite 170, Long Beach, Ca. 90803.

Georgia-Pacific is building a new dry kiln and two new dry kiln sheds at Forest FIills (Auburn). Ca. .. Thunclerbird Mouldings, Sacramento, Ca., is completing a 13,000 sq. ft. lumber storage bldg. . .

Filler King Co., Homedale, Id., was named Employer of the Year by the lda-Ore Planning and Development Association and the Southwe st Idaho Private Industrv Countil. .

Casey Wood Corp., Nevada City, Ca., is building a store bldg. and four lumber storage bldgs. Johnston Hardwood, Long Beach, Ca., is adding a lumber storage bl.dg. in nearby Carson.

Superior Hardwoods & Millwork, Inc., Missoula. Mt.. has declared Chapter ll bankruptcy. ,

States Industries, 1rc., Eugene, Or., has acquired Crown Manu.facturing, Corinth, Ms., to operate as States Industries South.

The old Anderson Lumber Yard in Salt Lake City, Ut., suffered extensive damage in an Aug. fire which razed half a city block ., Truck City Lumbei, Phoenix, Az., closed for nearly five years, has more than $500,000 in damage in a fire authorities listed as "suspicious with arson likely".

The home resale markel sales rose 3.3% in Aug. (latest figs.) . value of all newly-started residential bldgs. was unchanged from July at an annualized rate of $118.6 billion...

Columbia Yista Corp., Vancouver, Wa., has acquired R. F. Peterson Dry Kilns, also in Vancouver kiln drying, surfacing, grading and packaging is now available at the Weyerhaeuser Co. customer processing operation in Longview, Wa...

Housing starts in Aug. (latest figs,) fell to a seasonally adjusted rate of 1.35 million, down 5ol, ... single family starts were off 2.50/0. . . bldg. permits rose 3.5% with single family home permits up 1.3%.

MERCTJRT Hardwood Lumber Co.

a,t sfs Lurnbcr Cornpany

CI]STOM MILLN\IG fl.t

Whether you're seeking the best in hardwoods, milling services or a combination, Mercury Hardwood can provide whatyou want right now.

We have 30 years' experience getting the job done correctly and on time.

A wide range of mouldings' panel products; many carried in stock, complement our hardwood inventory. And ifwe don't have what you want, we know where to get it. At a fair price, too.

Equallyr we have the people who can expedite your service needs and tend toyourpurchas-

ing req[uirements. Our sales people are knowledgeable industry veterans who know hardwoods. They can helpyou choose the species best suited to your needs. Then assist you with any milling that is required.

Our mill does straight line and gang ripping, moulding, resawing, cut-to-lenglh and surfacing as well as a variety of custom work for that hard to fill requirement.

Mercury Hardwood has the products and services supported by a customer oriented attitude you'll find refreshing.

We want to be your hardwood company.

Skip Motta

Dana

E. Query

Jose Salim

14166 Nelson Avenue

Ca.97746-O4OG

FAX 818-336-4691

(B1B)e68-5533

IT]STOM ORDTNN wrq

JUST ASK YOUR IryOODT'OI,D |)I$TRIBUTOR

OCTOBER

San Diego Hoo-Hoo ClubOct. 12, bowling night, Lemon Grove, Ca.

Los Angeles Hoo-Hoo ClubOct. 13, 3rd annual Coleman Cup golf tournament, Costa Mesa Golf & Country Club, Costa Mesa, Ca.

Sales Fitness SeminarOct. 19-20, sponsored by The Westmark Group, Balboa Bay Club, Newport Beach, Ca.

Spokane Hoo-Hoo Club - Oct. 20, fun night, Spokane, Wa.

W.O.O.D., Inc.Oct. 20, architectural awards banquet, Denver Athletic Club. Denver, Co.

Woodwork Institute of CaliforniaOct. 20-21, mini-convention, Lake Arrowhead Hilton, Lake Arrowhead, Ca.

National Sash & Door Jobbers AssociationOct. 2l-25, fall meeting, Bally's, Reno, Nv.

Western Hardwood AssociationOct. 25-27, fall meeting, Newport Beach Marriott Hotel, Newport Beach, Ca.

National Lumber & Building Material Dealers AssociationOct. 25-28, convention, Opryland Hotel, Nashville, Tn.

Ace HardwareOct. 27-30, convention, Atlanta, Ga.

IryOODTOTD

AtrIRDION DOORS ,,IINSTAIIT WALLS WHEIU I{EEDED"

lAccordion doors desisned for use where performance is importint for HOMES . OFFICES CIIUR CHES . RESTARANTS .INDUSTRY

lCustom-sized room dividers shipwithin a two week production cycle from the factory. IAccordion doors custom sized to your customer requirements

Custom orders rnean profitabln return on inuestmentno inuentory!

WOODFOLD DISTRIBUTORS _ W T]STI]RN STATI.]S

SL \ \'\l,l,ll\ IXX)R & St PPI). Phrrnix. 1Z

tlAPl,U BRoTllURS. lN(].. lirra. (l{

tlllll). (]alt. (lA

KAlllAIl l\l)t STRlHS. lLnrer.(lo

ORU I'\(l ltt ll,l)lN(; PROI)t (lTS. ll,rise. ll)

P(;t, BUt,l)tN(; PRODT CTS. tr,tedford. oR

P(; l, Bl. l l,l)l\C l'RODt CTS, Tisard, OR

D(X)R l)lSTRIBITTORS l\(1.. Kirklanrl. SA

Bt ll.l)HRS H lRDU \Rll & SLPI'|,Y. Stattle. \lA

IXX)R l)lSTRl llt'TORS O['SPOKA Nl], Spokane. VA

l,tr\ DORIIN DDAI,ERS SL PPl,Y. Tacoma. WA

National Building Material Distributors AssociationOct. 28-30, annual convention & exhibit, Opryland Hotel, Nashville, Tn.

National Hardwood Lumber AssociationOct. 30-Nov. 1. annual convention, St. Louis, Mo.

NOVEMBBR

North American Wholesale Lumber AssociationNov. l, regional meeting, Los Angeles, Ca.

Jensen-Byrd Co. - Nov. 5-6, market, River Park Convention Center, Spokane, Wa.

North American Wholesale Lumber AssociationNov. 7, regional meeting, Eugene, Or.; Nov. 8, Portland, Or.; Nov. 9. Seattle. Wa.

Lumber Association of Southern CaliforniaNov. 8-12, annual management conference, Marquis Hotel, Palm Springs, Ca.

Mountain States Lumber & Building Material Dealers AssociationNov. 9-10, management conference, Hyatt Regency Tech Center Hotel, Denver, Co.

Building Industry ShowNov. 9-ll, Los Angeles Convention Center, Los Angeles, Ca.

Los Angeles Hardwood Lumbermans ClubNov. 10, golf tournament & dinner, Friendly Hills Country Club, Whittier, Ca.

6021269-26t5

Western Building Material AssociationNov. 11-14, annual convention/expo, Red Lion Inn/Lloyd Center, Portland, Or.

California Pacific Southwest Hardware AssociationNov. 12-15, annual convention, Kauai Hilton & Beach Villas, Kauai, Hi.

National Forest Products AssociationNov. 12-15, annual meeting, Camelback Inn, Scottsdale, Az.

Spokane Hoo-Hoo ClubNov. 16, meeting, Spokane, Wa.

Sales Fitness SeminarNov. 16-17, sponsored by The Westmark Group, Balboa Bay Club, Newport Beach, Ca.

Western Wood Preservers InstituteNov. 19-22, meeting, Intercontinental Hotel. Maui. Hi.

EXPANSION COMPTETE!

You'll reao the dividends from Mariners Forest Products' expansion.

Our Newport Planing Mill subsidiary, for example, is now in enlarged quarters, complete with the latest milling machinery. Unlike some of our competitors, when we promise rapid turnaround on milling, we can and do deliver. No waffling, just the quick competence you've come to expect. From our high speed moulder to the amazing duplicator that can reproduce any

moulding pattern you bring us, our Newport Planing Mill produces. Our rail spur can expedite large orders, too.

You'll like the payoff you get in better service from Mariners' new computers that speed paperwork. A state-of-the-art voice mail telephone system adds to our efficiency in handling your calls - all part of our attention to details that means better service for you.

The newly-enlarged Will Call department ensures your visits will be quick and hassle free. Our siza-

ble inventory or pre-milled items helps speed the process. In addition, Mariners inventories hardwood lumber, hardwood and softwood plywoods and mouldings in depth for customer convenience. Plus glues, high pressure laminates and edge banding. And more. Mariners has made these improvements because we really care about your business. Our new facility, coupled with our zeal tor customer service, means the best just got better. Which all adds up to a profitable payoff for you.

HOME GENTER MERGITANT

BILL FISHMAN

Bill Fishman & Atfiliates

11650 lberia Place that makes them different from other san Diego, ca.92128 types of retailers lumber. Many don't

llY TRAVELS in the Northwest

lUlrecently took me into a number of lumber and building material retailers that had a common omission. Lumber was no where in sight. When I reached my office I searched out a column that I wrote in January 1981. It's worth repeating!

I can walk into any discount house or local hardware store and find paint, hardware, tools, electrical and plumbing needs and lots more. The one thing they don't feature (not yet anyway) is lumber. So how come when I visit some home centers the only visual merchandising I'm exposed to are the same product categories I can buy in the discount house and local hardware store?

A common characteristic I find in my work with independent home centers and building material dealers is that their showroom is totally void of the one thing

show a stick on the floor. Some position it across the back of the store area to give them easy access to the warehouse inventory. That's a symptom of a retailer being more operations oriented rather than sales oriented.

All of the marketing programs we develop for dealers who are out to capture more of the big ticket d-i-y business contain the following recommendations:

Bring the lumberyard atmosphere insidel Let'em smell it. Display lumber up front and make it self-selection. Let the customer see lumber the minute he's inside the front door.

If the showroom is 10,000 square feet or more consider splitting the center aisle with lumber and building materials on the left or right running the full length ofthe store from front to back. Allow for wide aisles and provide lumbercarts permitting the customer to serve himself and wheel the cart to a

The Merchant Magazlne

check-out counter. Stock the racks and shelves with studs, boards, plywood sheets, banks of paneling, moulding, insulation, even "take-with" millwork. The giant home centers let their customers load prehung doors, combination doors, windows and kitchen cabinets and other millwork on flatbed shopping carts. They keep sales help available to answer questions and solve problems but also make it easy for the di-y to self-select if he wishes.

Where space does not allow you to inventory on the sales floor it's important to let the customers know what is in the warehouse and in the yard. Do it with signs and/or sampleboards, Let 'em know about the roofing, siding, plasterboard and timbers.

Big showroom or small, every retail floor should "sell" the end product that their lumber and building materials create, the family room, dormer, fence, garage, shed, porch, deck. Let pictures tell the story. Use photos from shelter magazines or manufacturer's spec sheets mounted on walls, columns and behind the lumber desk. Try merchandising and promoting "packages." They're profitable and relatively non-competitive. And, while they may not actually sell as "packages," their

(Please turn to page 53)

Lumber Assoclatlon of Southern Galifornia

THES0UTHTANDffip

I I OVEMBER 8-l I is the date for the lI :qth Annual Management Conference of the Lumber Association of Southern California.

The site will be the Marquis Hotel on Indian Ave., one block from Palm Canyon Drive, in Palm Springs. It's close to many of the fine eating establishments, including the restaurant in the hotel, and not very far from any number of enjoyable activities that can be found only in the desert in the fall.

Registrations are already coming in at a good rate. Those members who haven't made their hotel reservations or registered with the association office best do it now.

The theme for this year's conference is "Be A Leader In The NinetiesNot A Follower." To be a leader, you need to position your business properly in the market place. To learn how, be on hand for our keynote speaker, Paul Koenigs-

berg, a senior vice president of Management Horizons, a division of Price Waterhouse. He has had considerable experience working with retail and wholesale distribution firms, assisting them in their market position.

Noel Crisp, who has had considerable consulting experience with retail lumber distribution firms in California, speaks as a lead in to Koenigsberg's presentation. Thursday is the day. Be there to hear it all.

A panel of experienced lumber distributors will discuss "Success, Failure and Luck or How I Have Kept It All Together For The Last 30 Years." This has been an extremely popular panel for the last two years. So here it is again, with new players.

The 2nd Growth Panel is being assembled and organized by the president, Drew Sasser of Buena Park Lumber. He is certain to get the cream of the crop. No one dares to say "no" to him.

Bruce Givner, an attorney, will tell how to transfer the family business and

stay within the confines of the tax laws. Tax law can be intimidating to the average person, but you can get a better understanding of how it affects your business transfers by being at this important session. Laws affecting the relationship between the owner and employees will also be discussed. This is great stuff. Plan to attend.

The Friday lunch speaker will be Gil Hamblett, who has spoken to thousands about "Don't Take Yourself Too Seriously And Enjoy Business More." This gentleman is funny, interesting and informative.

The social schedule includes golf, tennis, cocktail receptions, dinner and dancing, plus meeting some wonderful people and enjoying old friends.

Some members of Lumber Merchants Association of Northern California will be joining us this year. They will be concluding an Owner's Conference at the Wyndham Hotel in Palm Springs just as we begin. As part of an effort for the two associations to do more together, they are planning to participate in our activities. lt will be a great new experience for all.

The 39th Annual Management Conference will be outstanding. As a member of Lumber Association of Southern California, you should be there. Get your reservation in now and we will see you at the Marquis Hotel, November 8, 9, l0 and 11.

WAYNE GARDNER executive vice

How to get more mileage from your CedarPrci Sidifu .

edarPro@ is the number one Knotty Cedar siding because CedarPro performs. Vith consistent qudity from unit to unit. Outstanding decay resistance and dimensional stability Superior acceptance of stain and paint. And a natural beauty that can last a lifetime when it's treated correctly Here's how to build yourself a classic.

Do what comes naturally.

CedarPro Siding is precision manufactured from natural Incense Cedar, and needs to "breathe." Even though it has been properly kiln-dried for its intended application, CedarPro Siding will still gain and lose a bit of moisrure as it adapts to job-site conditions. For top performance, pre-condition your CedarPro Siding, Stack it evenly, with air space between layers. And allow it to rest on-site in a coveredareafor seven to ten days before you install it.

Once your CedarPro Siding has settled-in, minimize future changes by pre-sealing sides, edges, and ends of each length prior to installation. If you'll be painting the finished installation, use a moisture-resistant sealer.

Allow some room to move.

Changes in humidity will cause all wood products, including CedarPro Siding, to expand and contract. If courses are butted together or improperly nailed, these natural changes can cause cracking or loosening of individual lengths. So be on the safe side. Make sure the subsurface is properly spaced, allow the proper expansion clearance between courses, and don't over-nail

CedarPro Siding.

Finish clean and fast. CedarPro Incense Cedar Siding readily acceprs paint and stain. For a classic job, stain or paint CedarPro Siding before it is installed.

Carefully touch-up butt ioints and other exposed ends with sealer and stain. Use a brush to work the finish into tight spaces. Seal-out moisture by caulking the joints around windows and doors with an acrylic or butyl compound.

If your plans call for paintingafter installation, do it as soon as possible to preclude weathering of the wood. If there's a lengthy delay between installation and finishing, be sure to clean your CedarPro Siding using a high-pressure warerwasher, and allow it to dry completely before applying the finish. Always be certain to read and follow the manufacturer's directions for applying primer and paint. For a frst-place finish, apply a coat of high-quality oil-based, stain-blocking primer to seal-in the siding's natural extracts. Then, as soon as the primer has dried, finish with a high-qudity acrylic latex exterior house paint. A brush application will produce better results than a spray or roller application. For proper adhesion, ^pply the top coat within rwo weeks of the first finish coat.

Get into high gear.

Our "Guide to Installation and Finishing" will give you the inside track on getting top performance from CedarPro Siding. For your copy, or to test-drive the complete

CedarPro Incense Cedar Siding

P&M Cedar Products, Inc.

P.O.Box7349

Stockton, Cahfomh 952O7 2091957-6360

fine. contact vour CedarPro retailer or distributor. Or call our sales office at 2091957 -6360.

Drstrrbutors@

NORTHEAST

GEORGE MCQUESTEN CO.

Iron Horse Park

North Billerica, MA 01862

(617) 663-3435

MID-STATE LUMBER CO.

20O Industrial Parkway

Branchburg, NJ 08876

(2Ot) 725-49co

SOUTHEAST

FURMAN LUMBER CO.

89@ Henkels Ln.

Annapolis Junction, MD 2O7Ol

(30tl792-2234

EARL RAIFORD LUMBER CO.

P.O. Box 5498

Asheville, NC 28813

(7O4\ 253-567

EPPERSON LUMBER SALES, INC.

PO. Box 1559

Statewille, NC 24677

QOq e73-4321

WOODFORD PLYIUOOD

PO. Box 1731

Albany, GA 31703

(912) 883-49OO

Branches in Alabama, Geo€ia & Florida

LAKE STATES EMPIRE WHOLESALE

P.O. Box 249

Akron, OH 44309

(2t6) 434-4545

DETROTT FOREST PRODUCTS

35135 Glendale

Livonia, MI 48150

(313) 522-0610

BOEHM-MADISEN

Nl6 W22IOO Jericho Dr. Waukesha. WI 53186

(4t4) 5444ffi

T'PPER IIID WEST

CANION LUMBER CO.

P.O. Box 9328

Minneapolis, MN 5544G9328

(6t2) 425-14co

WEST

ALL-COAST FOREST PRODUCTS, INC.

P.O. Box M

Chino. CA 917O8

(7t4) 627-8551

JTII-COAST FOREST PRODUCIS, INC

End of Railrcad Aw.

PO. Box 9

Cloverdale, CA 95425-0OOg

(7O7) 8944281

CEDAR WEST CORP

P.O. Box 5224

Denver, CO 80217

(303)294-9101

HE following resolution concerning I ttre availability of western timber is being sent to industry associations and elected officials. You are urged to use its contents in talking about this issue to local groups such as Rotary Clubs and Lions.

WHEREAS the availabilitY of western timber for softwood production is becoming a serious issue for retail lumber dealers, and other members of the lumber and building material industry, and

WHEREAS projected shortfalls will greatly affect the supply of lumber available for sale to the consumer public, and WHEREAS this shortage of suPPlY will ultimately affect the price of lumber

and the affordability of housing and home improvement. and

WHEREAS continued actions from many groups concerned with the environment are being taken that are contrary to the best interests of the consumer public and in fact the environment itself. therefore.

BE IT RESOLVED that the association urges reasonableness and consistency on the part of all groups involved in the controversy, and

BE IT FURTHER RESOLVED that the association communicate as directly as possible the probable impact of the situation on our members and the consuming public, and

BE IT FURTHER RESOLVED that Western Building Material Association take whatever continuing steps it deems necessary on behalf of its members to insure the consistent continuing supply of this commodity to our members and our customers.

ll ETAIL dealers throughout the JI region have been asked to name the best sales representatives calling on their company through a ballot survey conducted by the MSLBMDA.

Two representatives from each ofthe six states in the region will be honored. Criteria for nominations includes: outstanding personality and friendliness in the conduct of business, outstanding professionalism in responding to dealer needs and outstanding service through their companies.

Retail dealers are asked to make at least two, but not more than three nominations. All nominees recommended Sl more than one retailer will be placed on a second ballot to identily the top candidates for each state. Twelve outstanding winners will be named.

Retail financial specialist Richard Outcah will lead a three-hour seminar on determining the strength of a business at the Management Conference, Nov. 9

and l0 in Denver. The session will focus on the six ratios bankers use to determine the health of a retail business: quick ratio, current ratio, debt-to-worth ratio, inventory turnover ratio, gross margin percent and profit-before-taxes percent.

Three independent retail dealers operating in Grand Junction, Co., (pop. 20,000) will show slides and describe their operations. Burkey Lumber, Denning Lumber and Harbert Lumber will be featured.

Small group discussions will center on six topics: collection on credit, marketing in a price sensitive environment, finding and keeping good employees, establishing workable return policies, how small town yards keep people shopping at home and increasing sales to the industrial market. George Gotto, BMS. Lamar, Co., conference program chairman, is selecting two leaders for each subject with each topic to be presented twice.

Joe Samulin will discuss seven strategies for profiting from the home improvement market in his presentation, "How to Grow Your Business In A No Growth Area."

OPERATING OPPORTUNITIES

WALLY LYNCH Paid Associates PO. Box 741623 Dallas. Tx.75243

I T USED to be the sticks you bought I became more valuable the longer you had them in your inventory.

Maybe that will be true again someday, but it's doubtful. It will always be hard to make money with unsold lumber, no matter when you have it.

A carload of cedar that will fill demand for the next three years is a profit disaster regardless of its value appreciation. Being a big buyer without big sales is nuts, whether you own the wood outright or not. Inventory is a problem when you don't have it and a profit destroyer when you have too much.

There are numerous examples of inventory concern turned to action.

Honda Motors in Japan is supposedly now turning its inventory 150 times a year. They take inventory during every shift, ask for and get deliveries of raw materials l0 to l2 times daily.

A major chain in this country asks for (and gets within 106 of its unit orders) delivery of mattresses within 30 working hours of order placement with 90 day dating.

A dinette manulacturer produces 10,000 SKU's and turns its inventory l0 tlmes a year.

The growth experienced by structured wholesalers for the past several years indicates the same awareness on the part of many building materials dealers.

You can't sell anything for more than a customer will give you for it. lt doesn't matter how much you have in stock or

what you perceive its value to be.

Any idiot can buy, but it takes a merchant to sell. Inventory problems don't occur with the products and items that are counted and evaluated each week, or at other review periods, but with the stulf that you don't need. We all know the culprits. The plan to sell never existed, didn't work, or was not triggered.

Some of us go off to trade shows without our computers and ask what's new instead of what sells. Then we buy what we think we remember we need instead of what the customers tell us they want. Everyone has special order goods as old as the company.

Nineteen hammers, six deep, is another "no gooder" everyone has. The point is that when what we have doesn't move, we aren't geared to get it out of the system. We ignore it and re-order what sells until we choke on what customers don't take from us.

If you buy the theory that 20% of your items do 800/o of your business, and you should, then recognize something. Your problems are going to be with 80% of your items.

Ignoring a cause never cured a fault. A nonexistent, inept, or unimplemented plan never managed or reduced inventories.

]IOIUTORE IREE IUIICH.

It's your lumber, and guess who's making a meal of it. Wood-boring insects and wood-rotting fungi have invited themselves for a snack.

Spoil their appetites with TIM-BORP the EPA-registered wood preservative from U.S. Borax.

TIM-BOR is applied by pressure treatment or dip-diffusion. It's non-corrosive to most metals, doesn't affect painting or gluing, and doesn t change the appearance of wood. It's also odorless and is not harmful to humans and animals.

Before unwelcome visitors show up for lunch,let TIM-BOR cancel their reservations. Before vou build. ask for TIM-BOR treated wood. For more information write to U.S. Borax, Technical Department, 3075 Wilshire Blvd., Los Angeles, CA 90010.

r.rrtrr'brarhlr{il*r5

t As In Lumber

Whether you need a square, rectangular or L.shaped building, San Antonio can provide it.

This building for Joslin Lumber Co. in Torrance, Ca., is a sturdy L-shaped pole shed 50' x 110' x ?l'. Half is open with a 50'x50' area enclosed for use as a hardware store. The open part is used for storing lumber, plywood and mouldings.

When completed it featured a hot mopped roof and attractive board

and batten siding. Joslin Lumber is a retail firm specializing in sales to contractors.

The practical and functional buildings erected by San Antonio Pole Construction Company

can be custom tailored to fit the characteristics of the property as precisely as the business needs of the company.

Call today and let San Antonio solve your build. ing problems.

Mike Esposito, mg3.

1280 Unit F-1

West Lrrrnbelt l(cl.

I3r'eer, Ca. 92627

(2r3) 694-8s6r

(774) 529-7790

P.O. Box 129

Grirnes, Ca. 95950

(916) 137-2303

First Bar Goded Moulding

As forecast, bar coded building products are beginning to make an appearance in the trade.

Maple Bros. Inc., a Brea, Ca., distributor of mouldings, has begun to bar code up to half of the Products handled by the company. TheY are believed to be the first moulding distributor in the U.S. to apply bar code labels.

cating, for example, whether a Piece is casing or base. When scanned at point of sales, this information plus information in a store's computer provides a price as well as data to track the merchandise and sale.

Maple Bros. has been working on the bar coding program for more than a year, according to Lew MacDonald, v.p., marketing.

In the south, Brown Moulding C'o., Montevallo, Al., is in the development stage of apPlYing a UPC bar code to moulding. They also will apply stickers with a hand held printer. They expect to be on line by Jan. I with one customer and be coding about 400/o of the customer base within two years.

Billy Burch, v.p. of sales & marketing, is coordinating the project with customers; Blake Austin, v.P., finance. internal develoPment.

sentenced to 14 months in Prison plus three years probation, according to the U.S. attorney's oflice in Seattle, Wa.

The sentence handed down in the United States District Court, Western District of Washington at Seattle, also requires that he participate in a substance abuse treatment program and Gambler's Anonymous as well as paying restitution of $52,633.41.

A former employee of Matheus Lumber Co.. Inc.. Kirkland, Wa., he pleaded guilty to ordering lumber products ostensibly for that company with the purchases billed to them' However, Knievel, according to the court, sold the purchases to an out of state company which paid him the proceeds from the sale. The fraud began September, 1988, and continued through January, 1989.

Using the UPC bar code shown here, adhesive stickers are applied with a handheld labeler to each piece of wood in a bundle of moulding.

The bar code identifies the manufacturer and moulding pattern, indi-

Lumber Salesman Jailed

Pleading guilty to mail fraud involving lumber sales, former lumber salesman Nicolas I. Knievel has been

Knievel, who claims to be a nephew of famed daredevil Evel Knievel, was arrested Feb. 3, 1989, by special agents of the Federal Bureau of Investigation in Sacramento, Ca. Sentencing took Place July 14, 1989, in Seattle.

Fremont specializes in a large inventory of high quality Douglas fir boards, dimension, long Iengths and timbers shipped from select mills in British Columbia, Or"go. and California. We are constantly adding to our selection of western red cedar, pine, hemlock and white fir. Other species and specialty items are inventoried and included in our weekl y flyer sent to all Fremont customers'

David Jones has been named pres. and gen. mgr. ol Foster Lumber Yards, Vallejo and Fairfield, Ca., succeeding Jimmy Jbnes, who has retired after 43 years with the co.

Brent Mullen, Southwest Hardwood, Phoenix,, Az., enjoyed a recent elk hunting trip to Colorado in the wilderness area outside Durango.

Doug Fraser has been promoted to v.p.treas. at All American Home Center, Downey, Ca. Lenn Rosenfield is now v.p.-advertising; Tom Farrell, v.p.mktg., and Ray Wolfe, v.p.-operations.

John Robinson has joined the sales team at Blasen & Blasen Lumber Corp., Portland, Or., according to pres. Lisa Blasen.

James F. Murk, v.p.-mktg.. Kelleher Corp., Sacramento, Ca., is back after a sales trip through Kansas City, Mo.

Lew MacDonald, v.p. of mktg., Maple Bros., Inc., Brea., Ca., is lecturing on interior design at various California State University campuses, beginning with Chico and Fullerton.

Cap Strano, Suverkrup Lumber, San Bernardino, Ca., has been elected pres. of the Inland Empire Hoo-Hoo Club. Also elected: v.p. Chip Roepke, All-Coast F'orest Products. Chino, Ca.; sec. Mike Nicholson, All-Coast; treas. Ron Robbins. Robbins Lumber, Fontana, Ca., and directors Patric Taylor, Cal State Forest Products, Anaheim, Ca.; Don Gregson, Capital Lumber Co., Chinol Phil Abraham, Riverside County Lumber, Riverside, Ca.; Armondo Chavez, Bear Forest Products. Rialto, Ca.; Rick Deen, Nichols Lumber, Baldwin Park, Ca.. and Ross Callaway, C&E Lumber, Pomona.

Fred Passmore is new to Haley Bros., Sacramento, Ca., as a lumber buyer and lumber and moulding trader, according to gen. mgr. Walter Tharp. Dave Goetz, Jeff Barnes and Harry Lyon, Kelleher Corp., Sacramento, Ca., recently took 25 customers salmon fishing aboard the Wacky Jackie out of San Francisco, Ca. Everyone took home the limit.

Dan Nabors is new to redwood sales at Louisiana-Pacific, Samoa, Ca.

Ron Pinchin has joined Cherry Point Forest Products, Ferndale, Wa.. in purchasing.

Tony Macedo is now co-mgr. of 84 Lumber Co., Stockton, Ca.

Tom Flynn and John Osgood, Tradewest Hardwood Co., Long Beach, Ca., are back from a Southeast Asia sales trip.

Charles R. Jones III has been appointed mgr. of engineering at WTD Industries, Portland, Or.

Craig Woods, western region product mgr. for l)iamond Lumber. Sacramento, C'a., has left the co.

Joe Garofalo is new to Universal Far West, Huntington Beach, Ca., as regional mktg. mgr. Phil Rogers is regional mktg. mgr. for Universal Southwest, Greeley, Co.

Craig Adair has been appointed market research mgr. for the American Plywood Association Marketing Group, Tacoma, Wa., according to David L. Rogoway, v.p. of mktg.

John Buchanan and Jim Summerlin, Sumwood, Inc., Palos Verdes Peninsula, Ca., have returned from a trip to Malaysia, Singapore, and Indonesia.

Mike Wall, owner/mgr., Power Townsend Co., Helena, Mt., has been elected to represent his region on the Our Own Hardware board of directors.

Teresa Swick, pres., Teresa Swick & Associates, Federal Way, Wa., was presented the Albert E. Barnes Award for distinguished service to the area's Construction Specifications Institute.

wewontlegueyou

lumber and panel products supplier: a consistent supply of products, up-to-the-minute market inlor mation, and competitive pricing. At Furman Lumber and Slaughter Brothers, accurate, reliable service has been the number-one priority tor over 30 years. We now meet the diverse needs of more than 6000 satisfied customers, and we'll supply them with more lhan one billion board leet of lumber this year.

Our national network of 14 sales offices, 12 distribution centers, 7 coastal distribution centers, 1 remanufacturing facility, and 7 reload distribution centers guarantees that our entire line of products will always 1 be available, at prices that will keep you competitiie.

Right now is the best time ever to make the seasoned traders at Furman Lumber and Slaughter Brothers your working partners in the forest products industry. lf you're looking for a dependable source call us today tolljree at 1-800-847-1942 or (503) 636-0320. And watch your profits grow.

Wb make markets in all softwoodspecres.

Softwood Lumber Panel Products Wood Specialties Inc.

October 1989

John Sullivan has joined Cotter & Co. as director of communications.

Craig Larsen is now So. Ca. market development mgr. and Dennis Albrecht, No. Ca. market development mgr. for Weyerhaeuser, Tacoma, Wa., working with Laminated Timber Services, Lathrop and Ontario, Ca., to market advanced building components, according to Larry Leith.

Charley Hobbs, Georgia-Pacific, Riverside, Ca., has been named to the G-P Presidents Club. David Blagg, door shop supervisor, Albuquerque, N.M., was recently named his branch's hourly employee of the quarter. Other Employees of the Quarter: John Aalders, metal sales mgr., Salt Lake City, Ut.; Alicia Drane, operations mgr., Sacramento, Ca.; Linda Holmes, administrative supervisor. Albuquerquel Dennis Klein, warehouse supervisor, Billings, Mt.; Greg Louden, outside sales rep, Denver, Co.

Ann Laferriere and Merle Brown are new at C&D Lumber. Riddle. Or.

John Jayne is now gen. mgr. of Disdero Lumber Co., Portland, Or.

Arnold Seppi is now v.p., solid wood operations, at WTD lndustries, Portland, Or.

Don & Dorothy Reel, Reel Lumber Co., Anaheim, Ca., vacationed in New Zealand for three weeks.

L. Pendleton Siegel, senior v.p., finance & administration, Potlatch, San Francisco, Ca., will replace R. V. Warner, group v.p., wood products, Warren, Ar., when he retires in Jan. George E. Pfautsch, controller, will assume Siegel's position, relocating from Lewiston, Id., where Terry L. Carter becomes controller.

John Turner. Cal State Forest Products, Anaheim. Ca.. is back after a No. Ca. mill trip with Ron Schearer, Timberline Redwood Co., San Juan Capistrano, Ca., and son Shane. Meanwhile, Cal State's Patric Taylor, Stan Cochrane and Carl Henoch visited Ca. redwood mills with Ron Pepping, Arcadia Lumber Co., Arcadia; Tom Clemo, Century Lumber Co., Long Beachl Pat Hawthorne, Northridge Lumber Co., Northridge; Glen Trotter, Hilltop Lumber Co., Canoga Park; Cap Strano, Suverkrup Lumber Co., San Bernardino; Mitch Byard, Fisher Lumber Co., Santa Monica; George Schwartz, Mar Vista Lumber Co., Los Angelest Brad Klima, K-4 Co., Lancaster, and Mike Quezambra, Seers Lumber Co.. Hawthorne. Ca.

Tom Wright has joined the sales force at Pacific Forest Products. Fresno, Ca., according to Ted Matthews.

Ramsey Fendall is handling sales lor Bald Knob Timber Co.. Oroville. Ca.

Jay Rupp, sales mgr., Mariners Forest Products, Santa Ana, Ca., survived an exciting Caribbean vacation riding out Hurricane Hugo.

Jim Spellman, Spellman Hardwoods, Phoenix, Az., and his wife, Anne, vacationed recently at Ut. and Az.'s Lake Powell.

Dan Sweeney is the new pres. of the San Joaquin Valley Hoo-Hoo Club. Mike Riley, lst v.p.; Jay DeCou, 2nd v.P.; Bernie Barber Jr., sec./treas.; Don Oldenkamp, sergeant at arms; Bill Barr, vicegerent snatk. Board members: Jim Siner, Tom Griesbach' John Amos, John de la Montanya, Jack Holt, Bill Barr; Wally Kennedy, ex-officio board member.

Jerry Van Dorn is now sawmill supt. at Norvik Timber. British Columbia.

Mike Rinard is manager of the new Humboldt Lumber Co. in Elko, Nv.

Ed Fountain, Jr., pres., Fountain Industrial Lumber Sales Co., Los Angeles. Ca.. and his lovely wife. Barbara, celebrated their 25th wedding anniversary in South Bend, In. Robin Wood, Lane Stanton Vance Lumber Co., City of lndustry, Ca., had a two week vacation in Europe.

Lew D'kruss has joined the planning staff at Mungus-F'ungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus, owners.

Timber Gommunities Flex Their Muscle

By Jim Petersen

A year ago August, the seeds of a grass roots revolution were sown in Grants Pass, Or., a small, southwest Oregon timber community.

On a hot August afternoon, more than 1,500 logging trucks from five states journeyed there to participate in the Silver Fire Roundup.

Part celebration, part protest, it drew 10,000 cheering timber industry supporters, all of them mad as hell over preservationist efforts to use the federal court system to block the harvest of about 30 million feet of timber killed by the Silver Fire in I 987.

The convoy to Grants Pass

Editor's Note: Jim Petersen is the editor o/ Evergreen, a publication e/ Southern Oregon Timber Industies Association, Med.fbrd, and Douglas Timber Operarors, Roseburg. To receive a .free subscription, or to learn more about grass roots groups, write Evergreen, 2680 N. Paci/ic Hwy., Medlbrd, Or. 97501.

attracted national media attention. And well it should have. It remains the largest peacetime convoy in American history. At one point, the line of trucks sitting on the shoulder of Interstate 5 North stretched 42 miles. Many drivers sat in 100degree heat for more than five hours, waiting to exit the freeway.

One by one, each truck rolled passed a makeshift stage at the Josephine County Fair Grounds, to be introduced over the public address system, and to receive meal tickets and a complimentary Silver Fire Roundup cap.

There was not a dry eye in the house.

The grass roots uprising that began on that hot August afternoon has spread like wildfire.

There are now organized grass roots groups in more than half of the 202 timber dependent communities in Oregon, Washington, Idaho,

Montana and California. They possess a kind of raw political power the timber industry's association structure could not have imagined in its wildest sweet dreams.

Make no mistake. These groupsthe Oregon Project, Save Our Sawmills, the Yellow Ribbon Coalition, Communities For A Great Northwestface a long, uphill struggle.

In Oregon and Washington, preservationist lawsuits and timber sale appeals currently block the harvest of more than 2.5 billion board feet of national forest timber. The situation is much the same in other western states, where more than 600/o of all forest land is owned by the federal government. In 1988, 650/o of alltimber harvested in the I I western states came from federal forests.

"Preservationists want to stop all timber harvesting on federal forest lands," declares John Kunzman, president of the Sweet Home, Or., chapter of Communities For A Great Oregon, and co-chairman of the newly formed Oregon Lands Coalition.

Kunzman, co-owner of a logger's

supply, characterizes the preservationist campaign as "a violation of basic human rights."

"The preservationist strategy is a vicious attack on families," Kuzman declares. "lf we don't get some help from Congress, more than 65,000 timber workers in Oregon and Washington could lose their jobs over the next year. We are in a fight for the very survival of our communities and our families. If we lose this fight, some of America's most productive tree growing land willbe locked up in wilderness areas where timber harvesting is forever forbidden."

The fight is already being waged coast-to-coast. Last month, Atlantabased WTBS, which is owned by Ted Turner, an avowed preservationist, agreed to air a controversial Audubon Society film titled, "Ancient Forests: Rage Over Trees." The film's original sponsor, Strohs Brewing, withdrew its $600,000 sponsorship after being bombarded with letters and telephone calls from timber community grass roots groups in all five Pacific Northwest states.

Although Strohs said it pulled its sponsorship for budget reasons, it is thought the brewer may have received as many as 50,000 letters from timber workers angry about the film's bias. The Audubon Society is one of the plaintiffs in lawsuits currently blocking the harvest of old growth timber from the national forests of Oregon and Washington.

After Strohs pulled its sponsorship, WTBS lined up several new sponsors including the Ford Motor Company, Citicorp, Sears, Discover, Exxon, Hartford Insurance, ITT, New York Life and OMNI Magazine. But by Friday, Sept. 22, two days before the controversial show aired, these sponsors had also withdrawn.

Kunzman, who is one of the spiritual leaders of Oregon's grass roots movement, refused to declare victory over the sponsor pullout.

"Frankly, I don't think we had much to do with it," he said. "We got a tremendous amount of support from the local level, from Strohs distributors, Ford dealers, and the like. We appreciate the fact that these companies share our concern for truth. Preservationists have been lying to the American people for a very long time. I guess it is finally beginning to catch up with them."

WWPA Prediction: 1.4 million housing starts

Housing starts will finish 1989 at 1.4 million units and 1990 with 1.35 million units, Western Wood Products Association members were told at their fall meeting.

Single family units, which use more lumber, will increase their share from 73% this year to 7 3.50/o in 1990. Total softwood consumption should reach 46.6 billion bf in 1989, but drop to 45.2 billion in 1990. Repair and remodeling markets should increase their consumption of the total to 31.40/o in 1989 and 32.10/o in 1 990.

If log supplies are available, the western lumber manufacturing industry will produce 22.57 billion

board feet in 1989 and 22.04 billion board feet in 1990 for the third and fourth highest years in industry history, just under 1987's record 23.9 billion board feet.

"There is a real possibility that lumber demand levels (in 1990), as we know them, could not be met," president H. A. Roberts told the meeting in Tucson, Az., "because legislative and regulatory issues that will [have an] impact [onl federallog supplies are not yet resolved, no attempt has been made to quantify where shortfalls may occur or whether they could be fully offset. Some log shortages have already developed and it is almost certain that

Toal Lumber Co.

shortages next year will cause more mill closures and curtailments."

Possible solutions offered are increased Canadian imports, filling in with lumber from other U.S. producing areas or private timber for the short term or using logs originally intended for export to China.

Processed softwood exports, 3.266 billion bf in 1988, will reach 3.5 billion in 1989 and 3.7 billion in 1990 with 700/o coming from the west. Log exports will drop to 4.1 billion bf (log scale) in 1989, 3.8 billion bf in 1990. Softwood imports from Canada are expected to provide 28.40/o of U.S. consumption.

The board of directors left WWPA's grading service at its present rate of 250 per thousand. They asked that the Wholesaler and Distribution Yard survey be conducted on a biennial basis with results made available to members upon request. Support was voiced for taking a lead role in an $800,000 cross industry Targeted Export Assistance project for Australia.

Discussing quality standards, the board reviewed the procedure and progress of standards writing by the European Economic Community Eurocode Process. They also reviewed a letter to be sent to members and grading service subscribers advising that knot placement for 3x4 and 4x4 structural light lraming will be altered and approved the elimination of the No. I common grade for western red cedar and incense cedar.

Future fall meetings will be held in Monterey, 1990; Seattle, 1991: Coeur d'Alene, 1992, and San Diego, 1993. Spring meetings will be in San Francisco throueh 1993.

bill sullivan . robert golding dale dickinson . bill young

Making Hardwood Flooring Easy For You That's ROANE'SJOB!

HAR0W000 lumber grading course graduates

(front) Fred Stark, Aaron King, Victor De La Torre, Marco A. Chavez, Gerardo Flores, Salvador Rodriguez, Ray Maudlin, Jimmie Webb, Bob Sabistina, instructor and chiel inspector, National Hardwood Lumber Association.

(Back) Mike Johnson, John Foster, Victor

Sandoval, Steve Hutton, Keith Plunkett, Jerry Bates, Luis S. Sanchez. Johnston Hardwood, Long Beach, Ca., hosted the July 24-28 short course with Dennis Johnston coordinating arrangements. Graduates representing 1 3 comoanies came from as far awav as Arizona and New Mexico.

L-P To Build in Baja, Mexico

Louisiana-Pacific's western division manager, Joe W. Wheeler, has confirmed a newspaper report concerning L-P's interest in building a manufacturing plant in El Sauzal, just north of Ensenada in Baja California, Mexico.

"Unfortunately, the Los Angeles Times was premature. Many of the specific detailed negotiations for construction of the plant are not complete," Wheeler said. "We also regret that the story appeared before all the division's employees and local

government officials could be notified of the plan, our standard procedure with projects of this nature and magnitude."

He explained that plans currently call for L-P to ship green lumber by barge from the company's port facility on Humboldt Bay in Northern California to the facilities to be built in El Sauzal. In Mexico, the lumber will be air dried and planed, then shipped to lumber markets in Southern California and the Southwest, as well as other plants in Mexico (maquiladoras). Wheeler said the

rervlng the wood product3 industry slnce 1948

New Flome Proof " LHC''Hiqh Temperoture Tesled wood produds contoin fire relordonl chemicols speciolly formulotedto proVide service in oll propbrly designed interior opplicolions wirh confidLnce. New Flome Proof LHC resuhs in o tredted wcbd product thot resists fhermol deqrodotion. Becouse of fhe new formulotion, Osomse Wood Preserving, Inc. con fully ossure* the-user of the stucfurol inlegrity of New Flome Proof LHC fire retordonl treoted wood producls, such os plvwood roof shiothinq, even when used under extreme conditions of heol ond humidity cusiohorily encountered i-n properly designed, venliloled ond constructed roof syslems.

El Sauzal site could also process lumber from other countries and expand trade with the Pacific Rim.

"This area of Mexico averages only nine inches of rainfall a year, an obvious advantage for a lumber drying operation," he explained.

Wheeler also confirmed the company's tentative plans to build a particleboard plant at the site, using fiber from L-P's planing operations and from nearby maquiladoras and municipalities.

"We're planning this expansion into Mexico for a number of reasons," he said. "lt will allow us to add value to the redwood currently being manufactured by our Northern California mills. And by relying on barge shipments, the new facility will free us from the uncertainties surrounding rail service from California's north coast."

Wheeler said that L-P was invited to participate in the maquiladora program by the Mexican government and that both the company and government officials are excited about the prospects. He said investment in Mexico by U.S. companies was endorsed by California Governor George Deukmejian and the State Chamber of Commerce on a recent mission to Mexico.

"One thing to make clear is that no logs will be exported to the Baja site," Wheeler said. "This project will not export jobs. Instead it will help us maintain employment at our redwood mills in California."

We olso produce high quolity Osmose Treoted Lumber ond Sunwoodo borh with o 4O yeor worrdnty ogoinst rot, decoy ond lermites'

Roncho Dominguez, Co90221

(2r3) 636989I (8OO) e82-989r

Wheeler declined to disclose construction costs or the anticipated employment at the new facility. The company's board of directors must also review and approve the plan.

Oak Tables Top Charts

Oak continues its dominance of the Western furniture market, despite increasing use of cherrY and mahogany, according to a surveY bY the Northwest Hardwoods Division of Weyerhaeuser.

Of the occasional tables noted at the recent twice yearly furniture show in San Francisco, Ca., 34.70lo were red and white oak; 9.601,, cherry; 9.6%, pine; 90ft, mahoganY; 6.2010, burls; 4.3%, birch-maple; 4%, walnut; 2.6%, pecan hickoryl 2.2%, alder, and 2.1%, ash and elm.

Painted tables fell to 7.30/o from the previous show's 10.10/0.

By style, Contemporary Plummeted from 39.5% to 31.8%, while American Traditional climbed from 14.90/o to 23%. English and French Traditional enjoyed slight increases, while Oriental, Italian and Spanish experienced minor drops.

Loggers 1, Audubon SocietY O

Input from those in the forest industry threatening to boycott their product apparently caused Stroh Brewing Co. to drop sponsorship of a National Audubon Society television special.

Although the Detroit, Mi., company denies that contacts by loggers had any impact on their decision to withdraw $600,000 from the project, the forest industry considers the action a victory for their side. The program "Ancient Forests: Rage

Over Trees" ran on cable television in September with a public television run set for later. Actor Paul Newman hosts the show.

Although unconfirmed, rePorts have it that Stroh asked the Audubon Society to make changes in the program "to make it more lavorable

to loggers." When the societY refused, funding was withdrawn. All the other sponsors followed with Exxon Corp., the Michelin GrouP, Ford Motor Co. and the Dean Witter Reynolds Inc. subsidiarY of Sears, Roebuck & Co. cancelling commercials.

NEED A MULTI.USER ACCOUNTING SYSTEM?

Have vou tried a PC and found there is no adequate softwaie for it? DON'T THROW IT AWAY! Add our copio..itot card to your XT or AT compatible, and you give it ihe power of a mini-computer.

We offer a complete software accou-nting systgm with modules for GL, AR, AP, BOM, MRP, Inventory, Purchase Orders, Sales.Orders, etc. Thp s9{tw3re has been in use for vears on mlnl-computers, and with the addition of our cobrocessot card, is riow available for PC's. Custom systems ire installed in neueN plants, wholesale building material suppliers and sawmills.

We can sell you the computer and software you.need,, install it and train your peopie to use it. If you already have .ufiipt. PC's, we offer'software to turn them into terminals for the accounting system.

For more information, call 415/254'5807 or write to

National Forest Products Week

National Forest Products Week will be observed Oct. 15-21 this year to acknowledge the contributions that forest products and the forest products industry have made to this country.

Reflecting the industry's commitment to America's future, the theme will be "Managing the Future of America's Forests." A kit is available from the American Forest Foundation and the American Forest Council to help individual companies tell the public the story of the industry's environmental sensitivity, its land stewardship, economic vitality and the convenience forest products bring to everYdaY life.

An advertising campaign will appear on television as well as in publications such as National Geographic and Omni.

Natl. Remodeling Gonference

Leading experts on the remodeling industry will meet in Los Angeles, Ca., Nov. l0 for the National Remodeling Outlook Conference sponsored by the National As-

sociation of Home Builders. Patterned after the NAHB Housing Outlook conference, the meeting is for suppliers, manufacturers and others involved in remodeling.

Don't Give To Your Foes!

As part of the industry's concern about the protection of its forest management rights, the Western Wood Products Association, Portland, Or., is asking people to check the environmental position of organizations before contributing money.

Mac Epley, vice president, WWPA, explains, "Make sure they're not in business to Put You out of business."

WWPA suggests investigation of state or local organizations calling themselves "friends of, citizens for or save the ," as well as environmental councils, natural resources councils, conservation leagues, green alliances, native plant societies and wilderness groups.

Other organizations considered by WWPA to be antiforest management include Alpine Lakes Protection Society, Ancient Forest Alliance, American Wilderness Society, Animal

Protection Society, Cascade Holistic Consultants Inc., Cascadians, Cathedral Forest Action Group, The Conservation Foundation, Defenders of Wildlife, Earth First!, Earth Island Institute, Ecodefense, Environmental Action Inc., Environmental Defense Center, Environmental Defense Fund, Environmental Policy Institute.

Friends of the Earth, Fund for Animals, Greater Yellowstone Coalition, Green Committees of CorresPondence, Greenpeace, Inc., Greenworld, Headwaters, Izaac Walton League, League of Conservation Voters, Mazamas, Middle Santiam Wilderness Coalition, Mountaineers, National Audubon Society, National Coalition Against Pesticides, National Parks and Conservation Association, National Wildlife Federation, Natural Resources Defense Council, North Cascades Conservation Council.

Obsidians, Oregon Environmental Council, Oregon Natural Resources Council, Recreation Equipment, Inc., Renewable Resource InstituteGreen Century Project, Rural Oregonians Against Deadly SPraYs, Sierra Club, Sierra Club Legal Defense Fund, Southern Oregon Citizens Against Toxic Sprays, Student Conservation Association, Sundance Institute, The Wilderness Society, Wolf Sanctuary and World Wildlife Federation.

Over a billion board feet of top quality forest products are sold by Hampton's lumber traders every year. Hampton is one of the industry's leadingwholesale lumber companies. Our 16 professional traders do much more than buy and sell lumber. Each is a specialist in his field, his job is to personally represent his customers and meet their specjal needs. Half of the billion board feetwe market annually comes from nine well established Pacific Northwest captive mills which provide a broad range of species and grades:

Wheeler Manufacturing - Specified heauy cuttings up to 40'.

Tillamook Lumber - KD hemlock up to 26'.

Ooudor nr

Flathead Lumber - Pine, KD hem-fir Grn. F&L. f f -

Fort Hill Lumber - Specialty cuttings through 26'.

You get firm delivery commitments from Hampton on our contract rates. For safer, fastel i-rore reliable service we now have a new fleet of 73-foot center partition flat cars. From our reloads we offer reciprocal switching on the SB UP and BN; and we have monthly barge loadings from Newport, Oregon. For selection and service, for quality and quantity, Hampton is the name to remember for your lumber needs.

-7 6e1 A

ih^:r*turnllu -C*.

f,o^i Ed*.'d' Ird"'t't. t/fdffi\l

s1.ishrrs-Hsm-t' l\W//t

Weyerhaeuser To Close 12 DCs

Weyerhaeuser will close l2 forest product distribution centers as part of a company wide refocusing to improve performance.

Asheville, N.C., Houston, Tx.. Orlando and Tampa, Fl., and Los Angeles (Hill St.), Ca., Weyerhaeuser Customer Service Centers are

Hardwood Message On In'9O

A message of the beauty and value of real hardwoods will again reach a target audience of tv viewers in 1990 via all-news cable channels CNN and CNN Headline News.

Emmet Vaughn, Emmet Vaughn Lumber Co., Knoxville, Tn., chairman of the Hardwood Institute committee, headed negotiations with Turner Broadcasting for a media buy increasing on-air viewing of the 30 second commercial to l9l spots, up from 168 spots this year.

Osgood Joins Tradewest Board

John R. Osgood has joined Tradewest Hardwood Co., Inc., Long

among those identified for sale. Target date for completing the sale is the end of the year. In the meantime, the facilities will continue to operate.

tsig W will continue to own and operate distribution outlets in most major markets and continue availability of products to all markets either directly or through other distributors, a spokesman said.

Beach, Ca., as chairman of the board.

In making the annoucement, president Thomas J. Flynn pointed out that Osgood, a fourth generation lumberman, brings 40 years of international lumber trading experience to the firm. He will head up Tradewest's hardwood lumber export program as well as help train personnel and plan future strategy.

Osgood worked with Robert S. Osgood, Inc., from 1949 to 1983, retiring as ceo. He has worked in the import/export divisions of several other companies with extensive travel in Asia. His recent trip with Flynn to launch Tradewest's export lumber program in Asia was his 50th.

ACTIVE DISTRIBUTION

WHO WE ARE

Active Dstribution is a full-*ruice warehouse operation which specializes in the storage and distribution of specialty and commodity products. A wide variety of value-added services, unique in the industry, is offered to both manufacturem and retailen.

OUR LOCATION

With its headquarters in the port city of Stockton, Califomia, Active Dstribution can quickly access major population centers of the West as readilv as it handles intemational imports and exports.

FACILITY

A 130,000 sq. ft. warehouse and 14 acres of pcured storage allow the flenbility necessary for handling many tlpes of products, including lumber and plywood. Modem warehousing systemg and a state-of-the-art computer network track Active Dstribution's ognration.

Tradewest Hardwood maintains facilities in Rancho Dominguez and San Diego as well as at Harris Custom Mill in Los Angeles.

Western Hardwood Meeting

Western Hardwood Association members will consider the future when they meet at the Newport Beach, Ca., Marriott Hotel, Oct. 2527.

Joseph Wahed, chief economist, Wells Fargo Bank, will set the tone of the fall meeting with his economic forecast while a representative of the Air Quality Management district will provide information about wood dust compliance. Tommy Davis, former L.A. Dodger superstar, will discuss the organization ofthe ball club. Seven areas of long range planning will be considered during the general business sessions. Revenue, memberships, leadership, grading rules, promotion, log supply and conventions will be reviewed.

Election of officers will be hetd. Golf and social events round out the meeting.

SPECIALIZING IN A

COMPLETE LINE OF THE FOLLOWING:

TREATED LUMBER & PLYWOOD

Meets specif ications: AWPA C- 27 -a4 & C20-84, ASTM E-84, MIL-L-1 91 40 Typ€ 1, FR-S. M6ets UBC standard 42-1. D-BLAZE is a clear f ire rstardanl treatment.

D.BLAZE FIRE TREATIIENT

fire rotardant lumb€rUL label

1x4,1xo

2x2, 2x3, 2x4, 2x6, 2x8,

REDWOOD

CONSTRUCTION HEART ROUGH 1x4,1x6,1x8,1x12 2x4,2x6,2x8,2x12 3x6, 3x8,3xl 2

4x6,4x8, 4x1 2

6x8,6x1 2,8x8

CONSTRUCTIOI,I COMMON ROUGH

1x4,1x6,1x8,1x12

2x4,2x6,2x8,2x1 2 1 xO Dog Ear Fencing

- 8'Post Grad€

CONSTRUCTION HEART S4S 2x4, 2x6, 2x8, 2x1 2

4x6,4x8, 6x6, 8x8

ROUGH DOUGLAS FIR

COPPERNATE "2SO''

TREATING SOLUTION

1&5gal.pails PINE

C a BTR Sugar Pine: 1x6, lx8, 1x1 2

T&G: 1 x6, 1 x8 #3 Shiplap: 1 x6, 1 x8#3 T&G 1 x6

S4S: 1x4 lhru 1x12,2x12

#3 Com Sugar Pine S4S 1 x4 thru 1 x1 2 #4 Com S4S 1xl2

C/S 4x4 KD Pine S4S #3 Comm. 2x1 2 S4S Pine

#2 & #3 rough Douglas fir timbers also available

COMPLETE BROKERAGE SERVICE

Tmqr - Phc - R€drvood to yow lpcclfrcatlonc. Contact Ghadle Bamec

NEW PRODUGTS and

selected sales aids

Round Top Hardwood Gabinets

Hardwood cabinetry combining clean lines with gently rounded corners on all front edges of doors and drawers is now available from Rutt Custom Kitchens.

Accented by walnut inlays, the book-matched cherry veneers are offered in a choice of hand finishes.

Check Out Back Up

A new system using pressure-sensitive electronic article surveillance labels to both price and protect merchandise has been introduced by Monarch Marking Systems.

Waterproof Wood

Wood*Plus, pressure treated wood said to be termite-proof, rot-proof, water repellent and backed by a 50-year guarantee, is now being distributed by Chesapeake Wood Treating.

Reportedly, a special pressure treatment process dramatically reduces the amount of water absorbed by the wood ( causing it to expand, crack and warp). Annual applications of brush-on water repellents are eliminated.

Panels Plus

A 4' x 9' oriented strand board panel said to go up faster and with greater stability than traditional 4' x 8' panels has been introduced by Blandin Wood Products Co.

D-l-Y Greenhouses

Do-it-yourself greenhouse kits are new from San Antonio Tent & Awning Co.

Ready to assemble kits include revolutionary new filtering fabric

The system includes label printers, labels, hard tags, product marking devices, point-of-sale equipment and monitors to be stationed at exits to alert personnel when unpaid-for merchandise is carried from the store.

Often 4' x 8' panels require patching and splicing when used for wall sheathing, while the new extended length creates one smooth surface. And, unlike with 4' x 8' panels, the grain - and strength - ofthe 4' x 9' panel runs across the panel's short direction.

with a zippered door and grommetted bottom for staking, snaptogether pvc pipe frames and staking pegs.

Six models in three different designs are available.

8-Panel Oak Entry

An eight-panel oak door has been added to Bennett Industries' line of exterior hardwood doors.

The Cambridge door and matching sidelites are constructed of American red oak. Sidelites are highlighted by decorative leaded glass, triple-glazed insulated panels with multi-faceted bevels which produce diamond-like prismatic effects. The

panels are firmly anchored by sturdy zinc or brass caming.

The cores of the stiles and rails of the doors are made of mahogany strips glued and machine joined, reportedly resulting in a stronger, virtually split-proof door.

October 1989

Hardwood Walkway

A new series of 12" x 12" ptefinished parquet flooring tiles has been introduced by Tarkett.

Sonic Spans

A hand-held ultrasonic instrument which uses sound waves to measure spans up to 100 ft. between solid objects has been developed by Fisco Products Ltd.

Said to measure to greater than 99.5% accuracy, the Pulsar distance measuring and estimating computer features digital LCD display, fullfunction calculator, multiple measuring mode, pre-determined distance alert, ability to bypass solid objects, and computer linking to most modems and desktop computers.

Shower Kits

The OakWeld Collection features the traditional mosaic pattern in two species: merbau and parawood. Malaysian merbau comes in a natural finish, while parawood is available in a honey, polar white or natural finish.

The collection includes tiles and matching stair nosing, reducers and quarter rounds.

Arbor Day

The Aristocrat Arbor, a 7-ft. tall durable garden accessory made from ovc. is new from Bufftech.

For more information on New Products write The Merchont Magozine.4500 Campus Dr Suite 480. Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

Post Preserver

An underground post protection system of an EPA-approved liquid wood preservative and a low maintenance preservative delivery system is new from the Postgard Co. Said to at least double the life of wood posts, the product combats fungus rot and insect rot by continuously supplying preservatives directly to the core of the fencepost at its base.

Swanstone shower wall panels are now offered in a wide variety of soft natural solid and dramatic aggregate colors from The Swan Corp.

Packaged in l-, 2- and 3-panel

Complete with 4x4 style posts, the 5-ft. wide, 3-ft. deep arbor is available with attached seats.

Other vinyllawn products include gazebos, picnic tables, trellises, sign posts and mail box posts.

It is installed without special tools by securing an applicator cup with a fiber wick to the fencepost base with a supplied steel spike. A filler tube with closeable cap is then attached with staples up the side of the post.

Eight ounces of PostPreserver are poured in the filler tube initially, again in 90 days, and once every two years after that.

kits, the sheets may be easily cut or combined for installation in almost any shower area.

Sand Tool

A multi-purpose, foam-based sanding drum is new from Sandmaster.

The drum sander includes replaceable sanding belts and reportedly can be fitted to any electric hand drill.

Moulding Mini-Pack (;-I',,\('. an innorutivc nrini-Lrrrit ol ntoLrklrng. is nrru' availablc lionr (icorgil-l'ucitlc.

I:ach pallct cor.rtuir-rs lront J.-100 to 6.1(X) I'cet ol' onc profilc sccLrrccl in bLrndlcs. w'rupperl togcther in heav1, tlulr po11 thcn lrirnrccl lrith 2r-1s uncl bundcd.

Thc ntost popr-rlur blrsc itlrcl crtsing profilcs urc uvaillrhlu itt lltr' ttr'ri Itlr.klrgrrtg.

KENNEDY. JOHNSEN LUMBER SATES

Hardwood Floor House 'l'w'o ncw lrrrrilu oorl 1)oorrng clispltn s urc availablc lronr llrLrcc Illrrcl*oori I loors.

From the forests of Malavsia and Indonesia

Jhc Srstul ll() shoueirscs twclvc l8' x lll" slrrlplcs in 5 sq. tl. ol lloor sprrcc lhc tlisplrtl isl)-l/2' high. -j6

r.r icic unrl 20' tlcclr

I hc St stcnt l(r0 stlrncls ll- l/-l inchcs tirllcr t<t accontnroclrrtc lirr-r r rrclrlitronirI srrrl plcs.

Motion Monitors

\lotion .\lcrt. il sL-cLtritv rtnrl ntonilorirrg clcvicc that signlrls r'i l.re-ncr L'r lr tilqcc(l ohr.jcct hus bccn nrovccl. is ncw liorl I)csignTcch lrrtcrnutionul.

'['hc slstcnt consists o1'trro snrrr]lcont[)oncnts: l trilnsnrittcr ri'hich uttlrchcs ttl lr clcsirccl ob.jcct anil rccei\ e r t() notil_r 1ou il'thc ohicct llo\.cs. Thc raclio signal will truvcl Lrp to -3()() fi. arrar. ringing ancl triggcring a light which stats on until it is rcsct.

Possibll taggcil ob.jects include cloors of'hontes. garages. rnailboxcs. gr,rn cabinets. ntedicine chests. and rard and pool gatcs.

Harder than Mahogany. Apitong has many uses. Truck beds, walkways and boardwalks are some we could mention. Apitong can be ordered in all sizes f rom 1 x 3's through 12 x 12's. Call for information.

We inventory over six million board feet of most hardwood species including Boxwood. Indonesian Rosewood, Satine as well as domestic hardwoods.

Cash Drop

Counter Cache from Esselte Meto provides a depository for large denomination bills and excess cash at check-out areas.

The device holds up to 500 bills, coupons and personal checks, mounts to any secure fixture near the register, and reduces frequent cash pick-ups, front-end cash exposure and the risk of outside and employee theft.

A higher end model features removable cassettes to facilitate collection from multiple registers throughout the stores.

Steamed About Strlpping

A lightweight, corrosion-proof steam wallpaper stripper is new from Earlex Ltd.

The plastic stripper also includes a l2-ft, hose, steam plate and 6-l/2-ft. power cord.

Other accessories allow cleaning carpets, cookers, windows and tiles and removing creases from hanging drapes.

Side Sweeps

The Dirt Catcher, a pushbroom with a curved block to prevent debris from escaping the sweeping path, is new from Empire Brushes.

Features include the broom block's foam-molded wing tips at the outer edges, 60-in. metal-tipped hardwood handle and choice of three bristle types: fine, all-purpose and coarse.

October 1989

Cascades On Tap

A new waterfall-type designer faucet has been introduced by Metropolis.

Available in 6" and 12" widths, the Metrofall faucet can be used with a variety of handles and coordinating fixtures and accessories. All items are offered in l4 metal and enamel finishes, with added Epoxy-Glas protection.

WHOLESAIERS

r Ad Preparatlon o cllnlc Programs

. commerclal & Indwtrlal Sale$

Introducing a New Product?

Please send details to New Products Editor, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660.

Automatic Deadbolt

A new garage door lock, easily added to any existing automatic opener to provide dead bolt security, is new from GDI Automatic Dead Bolts.

. COOF FUndS Admlnlstratlon

. Markat Research

. Pacl€ge sales

. lFuck Leaslng

. store Layout

. store Meetlngs

o Tf?lhllrg

. Vlsual Merchandlslng

DROWNING IN DETAILS ?

Designed for one-piece swing-uP doors, the Gravity Drop works in tandem with automatic openers. lt is removed just before the door swings up and drops back into place in the floor just after the door closes.

Coos Head takes pnde in its senvrce to its customers and invites all rnqurrres, rncludrng the drffrcult- and hard-to frnd rtems. Lel our inventory be vour invenlory.

r Green DF S4S lumber 1x2 - 6x16

I Kiln drred S4S lumber 1" & 2"

t Complete lrne of panel products

r Laminaled Deams

Shakes, shrngles, hrp & ridge (sales rep for West Forest Wood Products)

Cedar

Hem/Fir

CCA nressr rc trc)tpd lumber dimen:ion

-.-"t"'

CCA pressure trealed posts

CCA pressure freated decks & fencrng

t Rentokrl/SupaTimber Dressure treated lumber fsales agent for Durawood Treating Co.

Coos Head Forest Products (A drvrsron of Coos Head Lumber & Pl),wood Co. Inc.) P.O. Box 750, Coos Bay, Oreqon 97420

Ron McCormick Roy Bonham Davrd Miles Service is

Parrick Bzll

Maior suppliers of domestic and imported wood products.

tOS ANGELES: 14710 NETSON AVENUE, CITY OF INDUSTRY, CA 91744 . (818) 968-8331

SAN D/EGO: 360 VERNON WAY, EL CAJON, CA 92020 o (619) 442-0821

OAKLAND: 745 B5th AVENUE, OAKLAND, CA 94621 (415) 632-9663

Wholesale distribution of buifding materials by l TRUCK I BARGE l SHIP I RA|L

October 1989

Plant Water Pouch

A water pouch that attaches to the back of a pot to provide a continuous supply of water to a plant's roots through a specially formulated fiberwick is new from Consumer Products International.

Strip Safely

A paint and varnish remover formulated with safety in mind is new from the Savogran Co.

StrypSafer is fully biodegradable, non-flammable, water rinsable, solvent- and fume-free, and maY be used indoors.

It reportedly can be used to remove any type of finish without harming wood, metal or masonry.

Safe From Shocks

A safety outlet cover with a builtin locking device to helP Protect children from electrical shock is new from Molvan Enterprises.

The twin-receptacle-hole outlet

plate features a double-action mechanism that automatically closes the plate covers when an electrical plug is disconnected.

The molded resin cover is initially available in beige and white.

Trodewest Hordwood Co.

The Plant Oasis allows a Plant to draw water through the wick directly to its roots as needed. The water supply in the pouch lasts from seven to l0 days.

Surrounded By Fans

A ball-shaped fan with two oscillating fans to push air in two different directions is now available from N.E. National Battery Factory Ltd.

Direct Sowmill RePresentotives

Feoturing Hordwoods of lVlichigon ond Roy O. Mortin Lumber Co

Domestic Hgrdwoods ond Softwoods

Milling to Your SPecificotions

lmPorle;s of Dimension Porls

Exporlers of 'logs, lumber & moulding

Conlocf Tom Flynn or John Osgood

6621E. Pocific Coost Hwy, Suite 170, Long Beoch, Co. 90803 (213) 493-7500 o Fox: 213-493-9378 o Tlx: 673-0727

TIMBERS

D.F. CLEAR

PINE PATTERN

PINE COMMONS

CEDAR

The electric adjustable-height fan features two motors (one for each fan), LED progressive timer, and 360" all-angle oscillation.

REDWOOD COMMONS

REDWOOD PLYWOOD

REDWOOD PATTERN

REDWOOD UPPERS

LONG DIMENSION

Western Hardwoods

(Continued from page I2)

Unfortunately, much of it is located in protected riparian (stream side) areas and in contested old-growth federal forest lands. 1988 alder log production was 750 million board feet.

While supplies are sometimes limited, alder's popularity keeps increasing in the pallet and burgeoning pulp and paper industry. "The chip market has been so good, they're taking everything they can get," says Miller. "But so far, we have not had any trouble with our supplier."

In order to get more alder to the wood products manufacturers who can benefit from it most, the Western Hardwood Association (WHA) headquartered in Portland, Or., is pushing for what it calls "species diversification."

The idea, says WHA president Jerry Van Dorn, is to promote the use of other western hardwoods to take the pressure off alder.

According to Jeff Stephens of the California Department of Forestry in Sacramento, tanoak is becoming a preferred species on the West Coast for both Simpson Paper and Loui-

siana Pacific.

Stephens also sees tanoak as having great potential as a sawlog. While pulp remains its biggest use, tanoak is finding its way to the Pacific Rim.

Guy Hall is the president of Cal Oak Products, Inc., Oroville, Ca., a mill that specializes in producing both lumber and finished products from a variety of California hardwood species. He describes tanoak as tougher than oaks with less grain character. On the plus side, he says tanoak is excellent for flooring and structural work. Tanoak comprises 10% of Cal Oak's production.

Cal Oak is owned by Masco, Inc., which recently absorbed Universal Furniture. The purchase of Cal Oak guarantees Masco an uninterrupted supply of western hardwood, chiefly black oak, for its Drexel Heritage, Henry Dawn, Dixie, Beachcraft, Calstyle and Universal lines.

But Hall emphasizes Cal Oak is not captive, and is free to supply its products to anyone. "We're always looking for new buyers."

Black oak is 850/o of Cal Oak's current production. Hall describes the wood in glowing terms. "lt's a more expressive oak and has more figure," says Hall. "lt machines the

best ofall ofthe oaks and is great for fine millwork."

On the negative side, Hall says maximum lumber length is l0 feet, "it's not very straight" and veneer is not available. In addition to small wood products manufacturing, black oak is used by pallet makers.

Hall's operation also mills madrone, which he says is somewhat like cherry and "machines beautifully."

Volume of these hardwoods in California is estimated at 1.9 billion cubic feet for tanoak, 2.5 billion cubic feet for black oak, and 1.5 billion cubic feet for madrone.

Other up-and-coming western hardwoods include chinkapin, which has shown value for the pulp and paper industry, and Pacific Coast maple, which features a highly figured grain and, like alder, can be used in the manufacture of fine furniture, cabinets, veneer, pallets and chips. Oregon white oak, Columbia River ash and aspen also show potential.

Sources for any of the western hardwood species can be found by contacting the Western Hardwood Association at (503) 243-2094. Or writing to them at 133 S.W. 2nd Ave., Suite 450, Portland, Or. 97204.

(Continued from Page 16) panies to locate there. Western, Atlas, Bohnhoff, Angelus, and others joined them, but onlY American remains today.

Milton passed awaY in 1964 in Hong Kong while on a triP around the world. Charles Passed awaY in 1986 at the age of 92. He was at his desk the Friday before his death, reviewing the financial status of the business he had helped to start more than 70 years earlier.

Many of today's hardwood industry executives worked at American Hardwoods early in their careers. Craig and Robert Kincaid (Charles's grandsons) began working at the company during the earlY 1970s. Craig left in 1978 to begin a career in the importing industry with Robert S. Osgood, Inc. Robert, 37 Years old, remained and is now President and chief operating oflicer.

Today American Hardwood is one of the premier hardwood lumber distributors in California. The company continues to stock over 2,000,000 bf of domestic, imPorted and exotic hardwoods. TheY also carry premium grades in selected

softwood species of old growth Douglas fir, Sitka spruce, sugar pine and yellow cedar. The order desk provides the backbone to the sales force to help it meet custom specifications and solve customer Problems.

The company operates a custom mill which can produce every conHARD To FIND ITEMS o HARD TO FIND ITEMS O

ceivable profile and has created mouldings and interior trimwork for the homes of movie stars, corporate boardrooms, courthouses, five star hotels, prestigious athletic clubs and special projects such as replacing all of the seating in the Hollywood (l'lcasc lurtt t() Page 62)

OHNSTON HARDWOOD fnc

Ralph Lamon Closes Company

Ending a37 year tenure in the San Francisco, Ca., area, Lamon Lumber Co. closed Oct. I with the retirement of owner Ralph Lamon.

Lamon and his father, Fred Lamon, founded the company in 1952. Both had extensive backgrounds in the industry. Ralph worked with Millington Lumber Co., Coos Bay, Or., and McCloud River Lumber Co. in northern California during vacations from the University of California, Berkeley. After graduation in 1938, he worked for West Fir Lumber Co., Dolbeer Carson Lumber Co., Big Lakes Lumber Co., Willamette Valley Lumber Co., Clark & Wilson Lumber Co., Snellstrom Lumber Co. and Stimson Lumber Co. A move into sales for LamonBonnington, which had been started by his father and Jerry Bonnington in 1936, was interrupted by World War II. Upon his return fro'm service, he worked as a lumber buyer and a salesman before joining his father to found Lamon Lumber.

Fred Lamon, who retired in 1964, attended Colgate and studied forestry at the Biltmore Forestry School in North Carolina and in West Germany's Black Forest. He began his career in the Pacific Northwest and worked for several companies before founding Lamon-Bonnington. He left this firm to start Lamon Lumber Co.

Lamon will continue to play golf in his retirement. He belongs to two golf clubs in Mexico as well as one in Northern California. He also will use his Apple Maclntosh II computer to catalog his personal modern history library.

Bill Freeland, a long time employee at Lamon Lumber, also is retiring with the closing of the company.

L-P Mill lmprovements

Louisiana-Pacific has completed the first phase of a $70 million modernization project at its Samoa, Ca., operation.

P.O. Box 800, Fort Bragg. Ca. 95+J(707) 964-6377

An oxygen delignification system will improve wastewater and air emission control as well as mill productivity. The second phase will be completed next year with a state-ofthe-art chemical recovery boiler unit to replace two existing chemical recovery boilers.

GRADE

Foreign & Domestic Johnston Hardwood Inc., 20940 S. Alameda, Long Beach, Ca. 908 | O (8(X))247-9486 o (213)635-3710 o F^x(2rs) cso..ro24

Fir, Pine & By-products

in redwood clear, all-heart, air seasoned timbers

Holmes 347O lowa City Rd., Marysville, Ca. 95901 (9161743-3269

Steve Holmes, Steve Hautala, Tod Holmes, Phvllis Hautala. Toni Matilla

Home Genter Merchant i('ttrttirtut'tl lntrn Ttugt' )) )

success as a promotion can be measured in the increase in the sale of basic lumber items.

Lumber and building materials make up the largest portion of the dollar inventory at the home center. Show these products. Keep 'em uP front. Don't get caught up in jazzy product categories that cloud your market position. Resist the pink fixturing displaying giftware and the Timex watches at the check-out counter. Remember your lumber heritage sell that di.fference between you and your mass merchandising competition. Sell it in print! Sell in in the showroom.

Think wood!

Joint Treating Industry Meet

A joint pressure treating industry conference of five associations has been slated for Nov. 7-10 in New Orleans, La.

The Southern Pressure Treaters Association and the National Timber Piling Council will meet separately on Nov. 7 at the Maison DuPuY Hotel, and then join the American Wood Preservers Bureau. American

Wood Preservers Institute and the Society of American Wood Preservers for sessions at the Westin Canal Place Nov. 8-10.

Rayonie/s New Marketing Unit

ITT Rayonier has established a building products marketing division

in Seattle, Wa., to handle finished wood products from North American manufacturers.

Richard M. Lyons heads the new organization, which will provide domestic and international customers with hard-to-find specialty products and services, including transportation arrangements.

t{EW QUARTERS for Reel Lumber Co. in Anaheim, Ca., were celebrated with this Seot. Open House. Their bulk yard remains at its former site, also in Anaheim. Handsome new warehouse bldg. carries a variety of hardwoods, Melamine and boasts a computerized

THE TREATED ANSWER

ticket and accounting system. lll Don, Dorothy & Gail Reel. [2] Alex, 3, and father Water Schaap, Reel's Gene Scarborough. l3l JoAnn & Dennis Proud. l4l Ross Probst. Eric Adams. Wendy Slaughter, Steve Jurman. l5l Shirley

Reel, Don Best. 16l George Kent, Ken Cleek, Gil Reed, Chris Reinhardt. (7f Terry Cristiano, Aaron King, Art Jackson. l8l Terri & Bill Anderson. 19l Les & Anne Post. ll0l Ellen, Cory, Bill & Chris Peters.

Lumber, plywood, round slock, stokes, poles, & pilings Agency stomped, ground contoct fire retordont oressure-treoted wood products

including both our hardwood Series and past Hardvrzood Special Issues!

WIDE APPEAL

Selected from years ofour most popular hardwood articles and features, the information contained in these reprints will appeal to old hands in the business as well as newcomers who need to learn fast.

PLAIN and SIMPLE

Written in everyday, plain, understandable language, these reprints take the mystery out of hardwood . . . and put the understanding in.

EFFECTIVE TRAINING AID

Use them as a training aid, to brush up on facts long forgotten, or just for your own pleasure.

DOMESTIC HARDu/OODS

Hardwoods of the Pacific Northwest (19 species)

An up-to-date look at Northwest hardwoods (two parts)

A background on alder's popularity (two parts)

The Cinderella tree of the Northwest (West Coast red alder)

Western Maple

Oregon Myrtle, smooth & tough

Developing California hardwoods (black oak)

Northeastern Hardwoods (four parts) (yellow birch, hard maple, black cherry, beech, red oak, soft maple, basswood, ash, white birch, yellow poplar)

A background on walnut

Black walnut

General physical properties of Southern hardwoods (16 species)

Working with hardwoods (16 species)

Hickory's looking good (two parts)

Koa: the Royal Hawaiian hardwood

ASIAN-PACIFIC

Malayan Hardwoods (chart) (48 species)

Some Malayan Hardwoods (two parts) (10 species)

A quartet of related Asian Hardwoods (apitong, gurjun, keruing, yang)

The five species of meranti

Ramin: a commercial light hardwood

Commercial satinwood

The romance of teak (two parts)

SOUTH AMERICAN

Tropical woods from Mexico (cocobolo, goncalo alves, primavera, canalete)

More on tropical woods from Mexico (guanacaste, lingnum vitae, capomo, ebony)

Banak: a mahogany substitute

Cedro: the volatile Latin

The hearyweight and the Iightweight 0ignum vitae, balsa)

Two prominent Brazilian hardwoods (rosewood, jacaranda, goncalo alves)

Two varieties of brosimum

45OO Campus Drive, suite 48O

Nervport Beach, Ca. 9266O

Please send me the hardwood reprints checked below. I understand that if I am not satisfied completely I can return them for a complete refund. I'm looking forward to reading theml

EDomesticHardwoods $12

E Southeast Asian Hardwoods $7

E South American Hardwoods $6

n All three $19 (the bigbaqgain)

! check enclosed

tr Cash enclosed Name

SWANER MEANS SERVICE

To serve you better we now offer you:

O FULL SERVICE AUTOMATED/COMPUTERIZED MILLING FACILITY

o Domestic & lmported Plywood

o Domestic & lmported Lumber

o Alder & Oak Specialists

o Custom Flooring

. Molding - "Cut to size S4S Hardwood"

FOR BEST SERVICE AND RESULTS caII...

S0[0: Daryl Bond, pres., All-Coast Forest Products, Chino, Ca., recently flew his World War ll P-51 Mustang fighter solo for the first time, following a two year restoration of the rare plane, one of three dual control models still existing. This remarkable aircratt is still the highest performance propeller plane ever made.

Hardwood Grade Guide

"The Illustrated Guide to Hardwood Grades," an l8-min. VHS training video, is available lrom the National Hardwood Lumber Association. Box 345l8, Memphis, Tn. 38184.

Trim Team

Trim Carpentry Techniques, a 196-p. softcover book, and Installing Trim with Craig Savage, a 60-min. VHS or Beta video, are $17.95 for the book, $29.95 for the video or $39.95 ior both from The Taunton Press, by calling (800) 243-1252.

Brickwork Book

Backyard Brickwork: How to Build Walls, Paths, Patios & Barbecues is $17.95 hardcover and $12.95 paperback, plus $2.50 ea. shipping lrom Storey/ Garden Way Publishing, Schoolhouse Rd.. Pownal. Vt. 05261.

Hardwood Floor Gards

Twodifferent 8-l/2" x Il" hardwood flooring sample cards are available from Rowi USA, by calling (800) 872-7694.

Hardwood Gabinetry

An 8-min. video on solid hardwood kitchen cabinetry is $10 from the Hardwood Manulacturers Association, 4240 Greensburg Pike, Ste. 103, Pittsburgh, Pa.15221.

Lumber Lesson

For all New Literature offerrrrgs wrrte tlirectly to the tr.rnte attd address showtr ttr each itent Please rnentlon that !ttu saw tt trl 7'he Nlerchont Nlogozine Marty tharrks'

Hardwood Floor Refinishing

The l2-p. booklet "How to Finish Wood Floors. Old or New" is free from Fabulon Products. Box 1505. Buffalo, N.Y. 14240.

"How to Bring Lumber Profits to Your Bottom Line," a videotape of a recent National Home Center Show seminar, is $29.95 plus $3 shipping from North American Wholesale Lumber Association, 2340 S. Arlington Heights Rd., Arlington Heights, Il. 60005.

Fix-lt Five

Five new 40 to 60-min. how-to videotapes (Three Season Porch, Finishing a Basement, Home Decorating, Lawn Care and Ceilingil are $9.99 ea. from Hometime, 6213 Bury Dr., Eden Prairie, Mn. 55344.

GTASSIF!ED ADVERTISEMENTS

HARDWOOD lumber and plywood sales person needed. Experience required. Some milling knowledge helpful. Great commissions. Well established So. Ca. company. Write box 602, clo The Merchant Magazine.

MARINERS Forest Products needs a Class I truck driver. We seek experienced, responsible person to join our team. Good company benefits and work atmosphere. (714) 751-0800. Ask for Clint or Jim.

HELP WANTED, Sales person. Well established industrial wholesaler in So. Ca. looking for experienced softwood sales person. ExcelIent commission and benefit package for person looking for career opportunity. Send resume to: Patricia Matweess, 12906 Saticoy St., No. Hollywood, Ca. 91605.

* ONLY Manufacturer of Acorn Oak@ Tlrand S4S Sanded Hardwood Boards

* Quality Oak Mouldings * Veneered Products

Glued Panels/FingerJointed Products Turnings

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word

Address counts as six words. Headlines and centered copy ea. line: $6. Box numbers and special borders: $5 ea. col. inch rate: $45 camera ready, $55 ifwe set the type. Names ofadvertisers using a box number cannot be released. Address repliei to box number shown in ad in care of rhe Merchrnt Megezlne, 4500 Carnpus Dr., Suite 4E0, Newport Beech, Ca. 92660. Make checks payable to The Merchrnt Megezine. Mail copy to above address or call (?14) 852-1990. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COpy unless you have established credit with us.

SALES MANAGER

Leading So. Ca. lumber and building supply dealer needs an experienced commercial/ retail sales manager for a division with sales of $10 million. If you are interested in a solid career opportunity, with an excellent compensation package, send your resume, with salary history, to Margaret Anderson, Ganahl Lumber Co., 1220 E. Ball Road, Anaheim, Ca. 92805-5993.

Classifieds Get Results

SUCCESSFUL lumber remanufacturing & wholesale business. Located in rural Fresno, Ca. Gross over $1.1 million. Net $175,000. Price $405,000. Owner will train. Call (209) 445-17 82. Leave message.

8'to 1.4'SAWMILL

Log Merchandising, Chipping, residual system. Call Jim Hefner (503) 6881940.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider, 4x4 and wider, 6x6 and wider. and 8x8 and wider. Call Bill Hunter, Hunter Woodworks, Ql, 775-25a4;Q13) 835-5671.

"We're so proud .. we put our name on Every Piece!"

GLASS!FIED ADUERTISEMENTS

15,000-lb. Hyster - $5,000. 6,000-lb. Clark - $2,000. Pipe threading machine - $500. DTS 500 cash register POS.with Data gen. computer - $3,000. NCR 810 computer2126 register with POS software, 9 months old - $10,000. Forklift bulk loader box - $500. (213) 430-7584 or (213) 596-4476.

REPRINTS of hardwood articles from The Merchant Magazine. Excellent for reference or training. Domestic Hardwoods, $12; Southeast Asian Hardwoods, $?; South American Hardwoods, $6; all three, $19. Send your check today including name and address to Hardwood Reprins c/o The Merchant Magazine, 4500 Crrmpus Dr., suite 480, Newport Beach. Ca. 92660.

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long Beach. 3C Trucking (213) 422-M26.

California Lumber Inspection Service

Certified

crAsslFlEDS

Call (714) 852-1990

WHY IS IT - a man wakes up in the morning after sleeping under an advertised blanket on an'advertised mattress and pulls off advertised pajamas. Takes a bath in an advertised tub, shaves with an advertised razor. washes with an advertised soap, puts on advertised clothes, sits down to breakfast of advertised coffee, puts on an advertised hat, rides to'his office in an advertised car, writes with an advertised pencil ., Then, he refuses to advertise, saying advertising doesn't pay, and then, if a business isn't good enough to advertise . he advertises it for sale.

If you believe in your business and want to build it . ADVERTISE.

I\TERESTED IN WEST COAST CEDAR & REDWOOD

ITEMS?

For srdings call Doug Willis. For spa and sauna items contact Phil Heim or Doug willis. Call Product Sales Co. (7,|4) 9988680. Please see our ad on page 4.

tS THIS your own copy of The Merchant Magazine? lf not, use the subscription forms in this issue today to get your own subscription. Don't be left out on what's going on. What you know can save You money and make you money.

TIMBER SIZER

PRE-FABRICATION

TIMBERS

From cutting a wedge tci pre-fab'd crane pads or mine shafts. Angle cut, cross cut, drilling, dapptng-We'll do them all to customer specification.

-SOUTHERN CALIFORNIALOSANGELESAREA

BUVE N]S' ffiUIDE

SAN FRANCISCO BAY AREA

Baldwin Enierprises

Beaver Lumber Co.

Berdex Inlernalional

8i0 Creek Lumber Co. ..

Bonnington LumberCo. ....

Calilornia Forest Products

Calilornia Lumber Inspection Service

Calilornia Redwmd Assn.

Casella Transportation

DMK Pacilic Corp. ... ..

Fibreboard Corp.

Georgia-Pacilic Corp. (oakland)

Georgia-Pacilic C0rp. (San Jose) . .

Hirl & Wmd Lumber C0. .....

Hub City Golden Gate Terminals

Kelleher Corp. (Novat0)

Kelleher Corp. (San Ralael)

Lan€ Stanton Vance

lvacBeath Hardwmd (Berkeley)

Inland Timber C0.

Johnston Hardwood OO0) 247-94S0

Jones Wholesale Lumber Co

LaneSlantonVance

Lumber Assn. ol So. Cahf

MacBealh Hardwmd

Maple Bros., Inc. Mouldings

Marquart.Wolfe Lumber Co....

Mercury Hardwood Lumber Co

Mutual Moulding and Lumber Co....

osgmd Inc.. Robert S.

Pacilic Lumber Terminal

Pacilic Madison Lumber Co. 1213) 773-2292

Patr Lumber Co.

Penberlhy Lumber C0.

PhrhpsLumberSales..

Precision Mill & tumber Co.

Product Sales Co.

Rehable Wholesale Lumber Co

Roane Co. (213) 773-4032

San Antonio Conslruclion

Sause 8ros. ocean Towing

SouthBayForestProducts

Southwest Machinery Co., Inc

Soulhwesl Plywood & Lumber Corp

Sumwmd, hc.

Toal Lumber Co. ... ...

Tradew€st Hardwood C0. Venl

oRAilGE, RIVERSIDE & SAIII BER}IARDINO COUNTIES

Action Saw & Abrasive Products

All Coasl Forest Products

American Hardwmd Co.

Anlinson Lumber Sales .

Beadex Manufacturing

Bear Forest Products

Bohannon Lumber C0.

Burns lumberC0.

Cal State Forest Products

Calilornia Lumber Inspecti0n Service

Canlor U.S.A. Corp.

Capital Lumber Co.

Caroll Moulding Co.

Cascade Empire C0. .............

Coaslal Lumber C0.

El&El wood Products C0rp.

Ensworth Forest Products

Fontana Wholesale Lumber

Fountain Lumber Co.. Ed

Freeman & Co., Slephen G.

Fremont Forest Pr0ducts

Future Solutions, Inc.

Ganahl Planing lvill .............

Georgia-Pacific Corp. (Anaheim)

Georgia Pacific (Mira Loma)

Georgia Pacilic {Riverside)

Golding Sullivan Lumber Sales

Hesperia Wholesale Lumber

Co.

NORTHERN AND CENTRAL CALIFORNIA

ARCAIA/EUNEKA/FONTUilI

Eeaver Lumber Co.

Elue Lake Forest Products

Bracut Internaiional

BrittLumberCo.

Costa Trucking, Jm

Ensworth Forest Products

Louisiana'PacilicCorp.

Schmidbauer Lumber, lnc

Universal For€sl Producls

AUEURT/GRiSS VAI.I.EY

Agate Sales, lnc.

All-Coast Forest Producls, Inc.

EA|(EnSFtEt 0

Higgins LumberCo.

Pacilic Wood Preserving ol Bakerstield Corp

CIl}UENl|A[E

All-Coast Forest Products

Bowman Lumber Sales

Louisiana-Pacific Corp.

Preslon Lumber Corp.

F()RT SRIGG

Georgia Pacilic Corp. (Redwood)

Harwood Products

Holmes Lumber Co., Fred C.

FRESl{()

r.0s 8Al{0s

Dl\4K-Pacitic

M|}OEST(l Calilornra Sugar & Western Pine Agency snroer LumDer Products Sward Trucking

W00d Treating, Inc. {N0. Ca.) (800) 692-5744

fiEl|ililG tnEl

Louisiana-Pacitic Corp. (Red Blulf) P & M Cedar Producls Trinity River Lumber Co. stcRAitttT0/sT0cKT0t ASEA Active 0istribulion

Ca.) (800) 826-8709 ....... (916)527-4343 (916) 365-3731 (916)623-5561

(209) 941-0241

Berdex Internalional

Beadex lvanulacturing Co.

Bowman Lumber Sales

Canlor U.S A. Corp

Caprtol Plywood

Ensworth Forest Products

Georgia-PacificWarehouse ...

Hedlund Lumber & l.4achine Starnrng

HicksonCorp..

Kelleher Corp

Laco Lumber Co (Woodland)

Laminated Timber Services Inc

Iouisiana-Pacifrc Corp

l\richigan-Calilornra Lumbe. Co

Mokelumne Rrver Foresl Products

M&MBuildersSupply

Nikkel Corp.. The

Pacrlic Southeasl Forest Producls

P & iil Cedar Producls

PGt Building Products

River City Moulding C0. ........ (800) 321-5095

Slanline, Inc

Slockton Wholesale

Sun Forest Pr0ducts (916) 673-2000

Union Foresl Products

lJnion Planing Mi||

Universal Foresl Products

Waldron Forest Pr0ducts

Western Wood Treating C0.

Weyerhaeuser C0. ............ (800) 952-56j6

Whrle Brothers

Wolte Lumber Co. ..

SII{TI R[}SA AREA

Elue 0x Manulacluring

Capilal Lumber C0. ..

Gmrgia-Pacrlic Corp

Kelleher Lumber C0.

lrartin Forest Industaes

Noyo Trmbef Products, Inc

Nu-Foresl Producls

Windsor [,,lrll, Inc

u|(tAH/tlllil.1|ls

Ahl Foresl Products

All Hearl Lumber Co., Inc

Cal Coasl Wholesale Lumber, Inc.

Little Lake Industfles

Louisiana-Pacrfic Corp

Perfo.mance Coalings. lnc. (Ca.)

Redwmd Coast Lumber Co.

Willits Bedwood Co .......

u,il"uAttts

San Antonio Pole Const Co.

SOUTHWEST aRrzol{a

@B[TGIA]R]]]]ES

Hamilton Howard Knott, 78, founder of Yosemite Lumber Co.. Fresno, Ca., died Sept. ,j. 1989. in Fresno.

Mr. Knott entered the luntber business in 19,1,5 as a partner in KY Lumber (1o.. Irresno, a year later starting Yosentitc Lumber. IIe retired in 1972.

He was a chartcr ntember and nast president ol'the Lumber Merchants Association of' Northern Calilornia and a former dircctor of the National Lumber and Building Marerial Dealers Association.

Mr. Knott is survived bv his wid-

AI-D ]INID]EX

o\!. Lenore. three sons, one daLrghter, two sisters, seven grandchilclren, and onc great-grandchild.

M aury' Walker, 69. a ,l0-year vetcran of'the luntber business, died Aug. 17. 1989. in Red Illufl, Ca., after an cxtended illness.

,,\ native of Riverton, Ne., he began his lumber career afier World War Il at S&H Lunrber ('o.. (irants Pass, Or. About 20 years later. he became sales n.ranager for C'ontmander Inclustries. Red tllulT. and he stal'ed on in industrial salcs when the firm ivas purchased by Louisiana-Pacific in the mid-1970s. He retired five years ago.

Mr. Walker is survived by his widow, Ethel, two sons and one daughter.

(Cott tirtut'J J rttrrt puge .51 t llowl. ,\ fleet ol'trucks ensures that customers receive their orders on tinre anywhere in Southern California.

The sales force is dedicated to work rvith custonters to flll their technical needs. They ask many queslions to clearly understand their requircnrent before offering a price. The conrpany prides itself on being made u1r of' many fine individuals who work together as a teanr to provide qualitl'. service, and follow through. I Iaving established the compan! as an important factor in the Southern C alifbrnia lumber business. .{nrerican looks forward to another 75 successlll years.

RSG = DIVERSIFIGATION

Douglas Fir. Hem Fir. Western Red Cedar 4x16 is available #1 & better and select RSG is your source for consistent quality structural. Also look to us for Green Western and ready service when you need Green Red Cedar Fencing 1x4, and 1x6, 2x4 rails

-- capacityand flex.ibility and. (1750F). We also offer : E- technical innovation make the specified lengths up to 26'

differerce.....you.can count on ahd random l-ength'tallies.

RSG. Give us a call-we are Douglis Fit 4xld.through

ready to be of help.

and thicknesses w terested in our.custome::":HiT;i o"u"' -:-

Sincerely Yours'

Robert Kincaid President

\\rlrt'n it ('()llr('s 1o <lirt't'l niill s:rles $'(''\'e g()1 plt'utp' ol' rttrts<'lt'. ll -vor.r'rc' talkitlg r-olttttit'. \\'(' ( lIll rurakt'it lrappt'rt.

Star,'ing otr tht' lc:r<ling edge ol'rvholt'sltlt' tt'ltt[ittg gi*'s rrs hourlv rntuketittg ittfirrttiatiotl. \\i' krton \\'hill to bLtv aucl when to buy il. Nllikirlg tlrt'lrt'st rL'als nrt':ttts sarings t() I):lss ()ll l() v()ll.

\\i. lrul- itkrc'ks o1't'ottglt irti<l sttrlltt't'tl littlltt't's ol' tht' r-er1' bt'st qualill' [lrrri rnills lltt'otrghotrl lltt' '"r'est. Pat'kagc rlt'rtls :ttt' tttit<lt' ttp ol'tttatllclifl'erertt sizt's.

\lixt'rl trrrck :ttttl t'itt'kra<ls irtt ltrtie lllzrte. s1u,ls iul(l rlilttt'ltsiott a.s utll a.s R(lH, S-lS rrrr<1 <'rrslottt lirttlrt'rs. ()trr ol'lices irl ('ltino arrrl ('lorlt'il:rlt' 1ltr1 logether t-ustottt tlit't't'1

,jotr sitt' otrlt'fs firr ('alilirrnia, Arizotlit artti \t'r ir<la.

F'irrrling tlrc light lrtmbet'fot <lilt'<'t Itrill slripnrt'nts takcs tealtt\\'ot'k:rt All ('oltsl

lf il's alorrucl u'e'll firttl it.

( )n tottt ne'xt largt'-rrtltttttt'ottlt'l < ltll tts.

\\iit<'h ottt' salus tt'ttttt 1|'r tlrt'it' tttttst'lt's.

1;iuiJ0Mont,eVistaAVe..PO.tirx]'1.('hino.('A1rl70t till)tjlTtiril FAX(i28-(il,'r'1 ll( ). Box tl0;i. Grzrss \ aller., ( '.\ 1),t!)'l;-r (1rl (i ) :7j]-:2:l:i

Ilnrl ofRailroadAre..Ft(). IJox!1.( lolt,rrlalt'.("\!ri-l1.r (707)slll-1281 Fl\-\lJ94-39lti

Ron Tipton

DAVID CUTLER editor- publisher

Alice in Wonderland Just Tripped

? WO months ago. grass roots opposition to a I biased Audubon Society television program on the nation's forests caused more than half a dozen blue chip companies to withdraw as sponsors. The flap gained national attention and in the process made people aware for the first time that mindless preservation of our forests is not in anyone's best interest.

It was the first bad press the environmentallists/preservationists had suffered in a long time. We suspect the event is the high water mark for their cause and the beginning of the pendulum's swing back to something approaching sense. Not an end to unquestioning public acceptance of environmental nonsense, but at least a turnaround and an end of the weak beginning of our long industry fight to protect both national and commercial interests from the inevitable harm resulting from locking up the U.S. forests.

The forest products industry has a thin and often amateurish history of telling its story to the public. But finally this is beginning to change as groups of varying involvement press forward to reach the public and let them know what's really happening. Grass roots organizations have appeared spontaneously, mad as hell and determined to fight their David and Goliath battle against well financed forces that seek to eliminate their jobs and break the backs of the communities where they live.

Our side in this fight lacks money and the experience of the opposition in legal and regulation areas and in the critical job of reaching the opinion molders. But in the long haul, we've got something better: plenty of grit and determination to fight the good fight and the reassuring knowledge that the hard facts and the common sense of the issue lay squarely with us.

Serving the lumber and home center markets in 13 Western StalesSince Ig22