VALOUR PROMOTION
Your One Stop Boutique Salon Salon Gelli Zahava Mimran
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t was on a Monday morning when Gelli Lubelsky turned to her husband and told him, ‘We’re going to New York.’ Three days later they were on a plane. Gelli had decided she wanted to do a beauty course, but not just any course. . ‘I wanted to learn everything; hair, wigs, makeup.’ With little patience for learning slowly, Gelli spent two weeks in America privately studying everything she needed to know about the trade. The following week, back in London, she was ready to start, and in the almost six years since, Gelli has turned her business into a full-scale brand. With her constant training under renowned hair and beauty gurus across England and America, she has since expanded her services even further to include nails; making her salon a one stop beauty shop.
Whilst Gelli began by working from home, she wanted to be able to offer women the full salon experience. ‘Women have so little time to themselves, that when they come to have their wig done, or for a beauty treatment, I want it to be a special relaxing and pampering experience. So when the apartment beneath Gelli’s became available, she grabbed the opportunity, and her salon was born. The space consists of a large salon and a kitchen where all the wig washing and colouring takes place. There’s also a large spare room for her own use, where she keeps her piano which she plays on to help her to unwind. Being an old Georgian building, it gives off a very ‘Harley Street’ feel, and Gelli tells me, ‘My clients absolutely love coming here. They tell me that they feel like they’ve walked out of Stamford Hill.’
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