A WATERDALE HOME

By Zahava Mimran

4

Hadassah Schauder had always been a massive fan of Waterdale products, an American home décor and Judaica brand for the Jewish home. ‘I used to follow them on Instagram; I love how each product is just so beautifully made, so innovative and unique. I’d always dreamt of owning so many products from their collection,’ she says. Little did she know, she would one day be the proud owner of a ‘Waterdale home.' When Hadassah made the move back from Israel to Manchester, she began to look for something which she could do from home, enabling her to look after her children whilst she worked. One day, she was browsing the Waterdale collection on Instagram, when she had a brainwave. ‘I sent them a message, offering to sell their products in the UK. I really thought they’d never get back to me – I didn’t even bother telling my husband what I’d done’. So it came as a surprise when she received a reply from them that very night, telling her that they were interested in discussing it. Although Waterdale products were already being sold in a few stores in the UK, the company was eager to expand further. With their blessing, Hadassah set up her business, ordering from the company who then ship to her directly from China where they produce their range.e 'We started exactly a year ago', she says, ‘And I thought that it would be just a small home business - Waterdale themselves had told me to start small. It was Chanuka time which is a great time for gifting, so I bought the entire Chanuka collection from them and stored it in my spare bedroom. However, due to its popularity, as soon as people heard that I was stocking it, I began to get flooded with requests. At that point I told my husband 'We’ve got to get bigger.'r Alongside selling from their beautiful website, they now sell wholesale to various Judaica and Gifting shops throughout the UK, and have moved their storage from their spare bedroom to a nearby warehouse. They’ve also recently begun selling into Antwerp, and are currently looking to expand throughout Europe.e 'We stock a large selection of the Waterdale collection, but it’s always challenging to know what quantities to bring. When we have new items, we tend to order just a few, until we see how they sell. Staples, on the other hand, we order in much bigger quantities, like the Netilas Yadayim cups for example’. In general though, the products speak for themselves and fly off the shelves. ‘The thing with Waterdale,’ Hadassah points out, ‘Is that as each piece is launched, it is totally unique. They also pay incredible attention to detail and they do an amazing job of balancing practicality and usability; creating products that are convenient whilst also enhancing your home and table. Not only that, but everything is acrylic or leather so it’s all wipe clean. They come out with new pieces all the time, and are constantly innovating. My contact in America tells me that when she goes to bed that’s what she dreams of at night! They have a really massive selection; I remember being so excited when the art pieces came out. I just had to get a kosel hanging for my home - it adds so much beauty to the room. I also love my acrylic wig heads, and they make fantastic presents for newlyweds. Although in truth, really any of their products would make a perfect present for a Chosson and kallah.'h Hadassah finds it a very satisfying business to work in – ‘We get great feedback and there’s nothing like going to peoples’ houses and seeing items from the collection there. We also love being able to satisfy our customers. We once received a bulk order for a campaign that was taking place the following week, and although we usually can’t deliver in such timeframes, we worked really hard, went through the US, and we pulled it off in 4 days. To us, customer satisfaction is our main priority, and we take pride in our many happy clients’.

8 9

UK

Waterdale are excited to now offer gift registries for engaged couples or for any occasion. Simple and easy to use, you can view some of their extensive selection below. 1

Magnificent Lucite Valet Stand Gift someone this magnificent Lucite Valet. Featuring a jacket stand, trousers rack & an accessory holder. Thick, luxury, crystal clear lucite. A statement piece like no other. 6

2

An exclusive Waterdale art collection! This beautiful exquisite Painted Lucite Bais Hamikdash is printed on crystal clear lucite with metallic gold addition for an almost fully original feel. Coordinate this masterpiece with others in the same collection.

7

6

Luxurious frosted Lucite Bencher Cards in a modern thick marble lucite holder. Easy to read. Wipe clean.

Modern Floating Lucite Al Hamichya printed on thick crystal clear lucite. This lucite Al Hamichyah flows so nicely in every style of decor.

3

Stunning Lucite Washing Cup. This most perfect Netilat Yadayim cup features luxuriously thick lucite, 2 beautiful easy-pour handles, and 4 rubber bases to ensure a sturdy and non-slip base.100% perfect according to Halacha, as this design does not have a spout, and features 2 handles.

4

This magnificent Lucite Wig Head allows you to display your wig in style! Easily secure, pin or style your wig on the foam top, mounted on gorgeous crystal clear lucite. No more hiding that styrofoam wig head. Perfect for your dresser, closet, guest room, mother-in-law, or new bride.

8

Square Pleather Hardcover Benchers in a luxury thick crystal clear lucite holder with a mirrored base. Easy to read.

9

This magnificent, one-of-a-kind Lucite Challah Board features a layer of marble lucite covered with tempered, heat and scratch resistant glass. Light and easy to carry, with modern stainless-steel gold or silver handles! Lends the perfect class to your table!

5 10

COMING SOON This perfect Lucite Dip Bowl Set features clear lucite dip bowls, accented covers, and metal spoons. The bowls are raised above a modern lucite base, making this gorgeous and easy to use. Remove the individual bowls while using, or keep together as one set. Coordinate with the other items in our twig collection; pan holders, caddies, cups and more. COMING SOON These multi-use Lucite Smart Decor Panz have every feature you wanted! Enjoy the convenience of using a disposable pan, while enhancing your table decor. Place your filled 9x13 OR 8X8 disposable pan directly into the dish. Then hide the rim with the second lucite layer, keeping your disposable pan completely out of site. Use the clear lucite lid to cover your dish and keep your food warm.

3 5 10