SUAZES, BELL’IMPRESA CREATIVA Suazes enhances cultural experience

di /by Emily Menguzzato

essere, un bene comune”.

Suazes produce e organizza mostre in Italia, ma anche iniziative culturali più articolate.

“Lo scorso anno abbiamo realizzato un grande progetto con il Consorzio turistico della Val di Sole in Trentino e abbiamo sviluppato un sentiero della fotografia in alta quota con il fotografo di Magnum Photos Jerome Sessini attraverso grandi installazioni che potevano essere fruite solo in loco”.

Suazes, in questi anni, ha sviluppato progetti espositivi con importanti istituzioni nazionali e creato un network di collaborazioni internazionali. “Consapevolmente volevamo confrontarci con la competitività associata alla dimensione nazionale per maturare esperienza e costruirci una credibilità. In 5 anni abbiamo collaborato con 30 realtà. Siamo sempre andati avanti con la convinzione che la cultura rappresenti una grande opportunità per il nostro Paese”.

As the WTO (World Tourism Organisation) pointed out in a recent report, world tourism is increasingly oriented towards culture-based experiences. This is well known by the founders of Suazes, a cultural and creative company set up in Friuli Venezia Giulia that supports institutions, public and private bodies in the development of projects. The aim is to make culture a tool for development and contamination to build new opportunities, generating positive impacts on communities.

“We decided to create this activity and give it an unusual name: Suazes, a Friulian word meaning ‘frame’ or ‘taking care’,” the company’s founders explained. We believe in culture as process input and from it we have been able to develop a model. We operate in a field where there is some convergence with tourism, with the need for synergies between the public and private sectors, in line with the technological transition. This is why we develop turnkey projects, tailored to the client and the characteristics of the territory, in the strong belief that culture is, and should be, a common good’.

Suazes produces and organises exhibitions in Italy, but also more complex cultural initiatives.

“Last year, we carried out a major project with the Tourist Consortium of Val di Sole in Trentino, and we developed a photography trail at high altitude with Magnum Photos photographer Jerome Sessini through large installations that could only be enjoyed on site”.

In recent years, Suazes has developed exhibition projects with important national institutions and created a network of international collaborations.

“We consciously wanted to confront competitiveness associated with the national dimension in order to gain experience and build credibility. In five years we have collaborated with 30 businesses. We have always moved forward with the conviction that culture represents a great opportunity for our country”.