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Responsibility: The old dairy in Somero has switched from milk to skirts, vintage and 1950’s pieces. The entrepreneur, Anita Hallapelto, has always been passionate about beauty. Her first boutique, which sold French lingerie, was in a farmyard building. She is a miracle worker at helping you find the perfect, ultra feminine outfit to suit your body type. For her long-time customers, the boutique is about something deeper that just shopping. The boutique is open year-round and it is a local attraction. Customers come in bus loads from all over the world. Entertainment professionals have also discovered Helmi, which supplies clothing to many performing artists and participates in various collaboration projects.
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Digitalisation: The company’s facebook profile has more than 28,000 likes. It is an active poster on various social media channels. The models in its photo shoots and videos are regular women. This is a great way to show that fashion and beauty are for everyone.
