Rock the Locks Sponsorship Brochure

Advertising & Promotion Strategy

Advertising Platforms

Digital Media

◊ Rock the Locks Festival Website

◊ Music Festival Event Websites

◊ Band Websites

◊ News Media Websites

Print Media

◊ Festival event guild

◊ Local and regional newspapers

◊ Travel Oregon Magazine

◊ Local TV ◊ Facebook

Social Media

Instagram ◊ Twitter ◊ Youtube

The Rock the Locks marketing group has put together a strategic marketing plan tailored to optimize sponsor’s investment in the Rock the Locks music festival. Execution of this plan will maximize event participation and exposure of the sponsors involved.

Targeted Regions

◊ All of Eastern Oregon ◊ Portland ◊ Bend ◊ Hood River

Sponsorship Benefits

Stage Promotion

Digital Advertising

VIP Access

Regional Advertising

Naming Rights

Print Advertising

Merchandise Advertising

Social Media Advertising

Onsite Promotion

Radio Advertising

Sponsorship Package

Sponsorship Benefits

Pre-Event Recognition

Press Release

Sponsor logo placement on social media, website, and printed advertisements

Sponsor promotion in radio advertisements

Logos and link to business on event webpage

TV mention on all TV marketing

On-Site Recognition

Program inclusion

Live announcement

Logo on 9’x16’ LED screen

Logo ascending down stage 1 & 2

Logo on event signage

VIP event tickets and camping spaces

Logos on merchandise sold at event

Video commercial on stage LED screen

Logo printed on the cover of event brochure

Logo on top of main stage along with naming rights

$25,000

$15,000

$5,000 $1,000 Equipment

$10,000

Gold Sponsor Silver Sponsor Bronze Sponsor

Rock the Locks Music Festival

Date. October 6th, 7th and 8th, 2023

Location. Big River Golf Course 709 Willamette St, Umatilla, OR 97882

The City of Umatilla Oregon presents Rock the Locks Music Festival. Rock the Locks is 3-full days of music spanning multiple decades. 25 bands on 2 stages starting at noon every day. The music festival will take place at The Big River Golf Course in Umatilla Oregon.

City of Umatilla

Event Highlights

Featuring

ZZ Top

Known to the world as “That Lil’ Ol’ Band from Texas,” ZZ Top has had a thoroughly unique career. They started as a trio putting their own spin on blues & boogie rock, and became arena rock stars in the 1970s.

Collective Soul Night Ranger

Collective Soul was formed in the small town of Stockbridge in the early ’90s by principal songwriter Ed Roland, guitarists Dean Roland and Ross Childress, and rhythm section Will Turpin and Shane Evans.

Night Ranger has earned widespread recognition that includes both multiplatinum and gold album status all while leaving their incredible mark on the music industry with a long list of best-selling albums.

Formed by Alexakis in 1991 in Portland, Oregon, Everclear has enjoyed a lengthy career spanning 11 studio releases, numerous videos, thousands of shows and accolades that include a 1998 Grammy nomination.

Hinder

As one of the few rock bands to grab massive cross-over success, HINDER’s 2005 debut album, Extreme Behavior, climbed to #6 on the Billboard 200 chart and was the 2nd Top Rock Album of the Year.

Street Signs and 2010’s Fire Away won chart success and international airplay, enabling the band to take its show across the Atlantic. From 2011 to 2014, Ozomatli served as house band for the television show Gabriel Iglesias Presents Stand Up Revolution.

Tonic

Tonic received two Grammy nominations from Head on Straight, including one for Best Rock Performance by a Duo or Group with Vocal for “Take Me As I Am”, and one for Best Rock Album.

After thriving as an independent band, signing with Capitol Records, relentless touring, starting an exciting new partnership with Kartel, and seeing two of their latest singles hit the Top 20 Active Rock charts, the band known for persevering & surviving is more than ready for whatever comes their way.

Taking the operatic vocal stylings of Judas Priest‘s Rob Halford and Iron Maiden‘s Bruce Dickinson to whole new levels, Geoff Tate was the founding vocalist and lyricist for Queensrÿche and its chief conceptualist.

Royal Bliss

Geoff Tate

Attractions

Camping

Festival goers have the option of tent or RV camping during the event. Campers will be able to campout all three days of the event.

Food and Merch

The Rock the Locks Music festival will have multiple food and merchandise vendors onsite . We encourage all local food and merchandise vendors to come be a part of the music festival

Beer Gardens

The Rock the Locks Music Festival will have four beer gardens. Three of these beer gardens will be for general addmission and one VIP beer garden. These beer gardens will be ran by local businesses and local non-profit groups.

Community Commitment and Opportunities

TheRock the Locks Music Festival is committed to supporting the local community. We have provided the opportunity for local businesses to have priority for contracts related to the music festival, from food and merchandise vendors, beer garden vendors, network and infrastructure vendors, equipment vendors and more.

Rock the Locks has also provided profit sharing opportunities to local non-profits who will sell a wide variety of goods such as water and other necessities. These items will be provides by the music festival at no cost to the nonprofits.

We Support

Local businesses

Non Profits

Local Residents Local Organizations

To be come a Rock the Locks sponsor please fill out the Rock the Locks sponsorship agreement. You can also contact us at: recreation@umatilla-city.org or at rockthelocks.org/sponsor-request.