Gigantism
17,500 copies sold
From too big to fail to slower, smaller and more humane Geert Noels The long-awaited new book of economist Geert Noels Our world suffers from a fundamental disease that derails everything: gigantism How do we make our economy healthy again? Our world suffers from gigantism. Leading companies and organisations keep getting bigger and more powerful. This Champions’ League effect kills healthy competition, hampers sustainable growth and oppresses mankind, with diseases of affluence such as burnout or obesity as a result. A healthy future for our economy will be a smaller, slower and humane one. No utopian economy, but an economy that takes into account all the dimensions of mankind: the social, the ecological and the economical. An economy that isn’t led by an obsession with growth that burdens the next generation with debts, causes social distortions and heavily harms the environment. Noels advocates in ten steps to adjust the rules of the game to tame the giants and to give the individual a place in the world economy again.
Geert Noels is a macroeconomist and a popular opinion maker for financial and economic subjects. 100,000 people follow him on Twitter. He wrote his vision on the financial-economic future in the bestseller Econoshock, which was awarded with the ABN-AMRO audience prize for best non-fiction book. A documentary was made based on this book. He has a broad interest: economy, sport, society, engineering, aerospace, education and investing.
140 x 210 mm | 236 pages | 58,500 words hardcover with dust jacket | Simplified Chinese and Korean rights sold English and French manuscript available
The 'Winner takes it all' is a hot topic today. However, where most economists are focusing on the impact on margins and profit or productivity, Geert Noels takes a wider look at the impact of large systems on mental well-being, communities and our climate problems. – Pattie Maes, Professor MIT Media Arts and Sciences & Founder MIT Media Lab's Fluid Interfaces Group
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Economy & history – 36
