The Offer You Can't Refuse
What if customers want more than excellent service? Steven Van Belleghem A brand new story from a visionary keynote speaker Concrete application of the social dimensions of customer relations Contains 3 components for sustainable success How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years were marked by the arrival of 4G, mobile services, robotics and so on. All these technologies have brought a revolution in the field of customer experience. In the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. You will have to help them to fulfil their dreams and to take away their daily problems. This opens up the opportunity to tackle, together with your customer, a concrete social world problem: climate change, mobility, health care, … This unique combination offers the consumer ‘an offer they can’t refuse’.
Steven Van Belleghem is an international keynote speaker. He is a part-time marketing professor at the Vlerick Business School and a guest lecturer at the London Business School. In addition, he is a partner at the nexxworks inspiration company and co-founder of the Snackbytes content creation bureau. He is also a director of Plan International Belgium.
170 x 240 mm | 256 pages | 80,000 words paperback | all rights available English manuscript available
Customers The Day After Tomorrow Slovenian and Simplified Chinese rights sold
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