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Path To Eggcellence
The Egg | Student Marketing Agency
Program Overview
The Path To Eggcellence Each student is given a “Path to Eggcellence Program Overview & Student Guidebook” and welcome packet when onboarding to the program. Inside their folder is an “Eggducation Tracker” for students to fill with egg stickers they earn throughout the program. Along the way, students may work on different projects across agency team areas, attend workshops and complete Egg Academy pathways and courses powered by LinkedIn Learning, among other value-based activities, to fill their folders with as many egg stickers as they desire. Digital badges are also awarded at The Egg Academy (egg.academy), our online learning management system. Each egg and its iconography represent students’ achievements within the program. The undergraduate, accelerated and graduate programs conclude when a student has obtained a golden egg representing mastery upon completing an individual or team mastery project and a personal portfolio. This particular egg sticker is required to complete The Egg program. When joining the program, student interns and employees apply to an area within the agency that falls within their initial skill set. This is their primary job for the agency and their hired track. The student will complete projects for clients and develop professionally within this role. Starting with their first semester—the “incubation semester”—we onboard our students and offer supplemental education through The Egg Academy and experiential learning to bring them up to speed in their core area. Each semester afterward, we encourage the exploration of different pathways in The Egg Academy to find a preferred mastery track or leveling up in a single track. We also recommend collaborating with other agency areas in guest-track projects utilizing their professional strengths. When students complete three portfoliodocumented projects in their hired track or a guest track, they will be awarded an egg for their folder, signifying they have achieved at least a semester within this role or collaborated on projects within the agency to develop a broader understanding of this specialty. You can also grow your skills at an introductory level by completing pathways associated with any of the program tracks in The Egg Academy powered by LinkedIn Learning while maintaining your employee workload. Students can attend workshops, field trips and other semester activities to receive value eggs. Value opportunities are shared in our monthly newsletter.
