The Egg, Experiential Learning Program

Learning Outcomes

Students who participate in our four-year (or one- to three-year) accelerated or graduate program will develop creative skill sets holistically through education in various skill tracks ranging from graphic design to multimedia. Unique projects and experiences tied to those tracks and interdisciplinary work with different student track areas will stimulate team crossover, building a sense of community within The Egg and interest in new areas. Students will develop a creative toolkit, mastery of their chosen skill determined in their decision year, and general marketing and communications knowledge. A full breakdown is available on the “My Eggducation Page” in the Egg Academy.

Program Requirements

Our program is open to undergraduate and graduate students of all majors.

STUDENT INTERN AND EMPLOYEE EGGSPECTATION:

• Must complete Egg Onboarding.

• Must attend Egg Retreats.

• Must participate in bi-weekly team meetings.

• Complete up to seven “Paths To Eggcellence.” The number required depends on the program entry year and is tied to one of four program tracks. See Egg Academy for specific requirements.

• Aspire to complete all seven paths (optional).

• Attend applicable fall and spring semester workshops or field trips and complete activities to collect value eggs.

• Complete individual courses to enhance your track and/or gain value credits where applicable.

• Be collaborative and work with others. Gain an egg for three collaborative projects.

• Complete an individual portfolio and add your projects to The Egg’s portfolio.

• Complete an individual or team mastery project, serving Student Life or a student organization.

• Offboard and participate in the exit interview [Grad-titude] video.

*PLEASE NOTE : You must work out any exceptions to the above requirements with your supervisor.

Program Components

Tracks & Teams

We offer four program tracks: Art & Design, Web & UX, Content Marketing and Multimedia, which operate as our agency teams. Tracks are specialization areas students pursue as part of our educational program, and they are assigned to one of these teams as employees based on their agency role. Students may be employed in one track but “eggsplore” another for their Eggducation requirement. For example, a student hired as a photographer may choose to work on a design track.

Students choose to pursue their Eggducation in one of two ways, detailed below.

BECOME A GENERALIST

• “Eggsplore” as many program tracks as possible, up to four tracks. Decide on one and pursue a mastery project in that field. Mastery projects for generalists have lots of crossovers.

BECOME A SPECIALIST

• Level up in one program track. Decide on a project and pursue a mastery track in your specialized field.

To complete a track, students must complete three projects per semester in a track and at least one of the listed track courses to receive credit in addition to the agency role they are employed for, which can sync up.

Value Credits

We embody our values by awarding students credits for completing activities in each value area. Students apply for credit.

Pathways

Each track aligns with Egg Academy Pathways and may correlate with our oneoff courses.

ART & DESIGN (CHOOSE ONE PER SEMESTER IN THIS TRACK)

• Graphic Design

• Environmental Design

WEB & UX (CHOOSE ONE PER SEMESTER IN THIS TRACK)

• Web

• UX

• Analytics

CONTENT MARKETING (CHOOSE ONE PER SEMESTER IN THIS TRACK)

• Editorial

• Social Media Marketing

MULTIMEDIA (CHOOSE ONE PER SEMESTER IN THIS TRACK)

• Photography

• Videography

FOUR-YEAR PROGRAM (Example Path)

4-YEAR TRACK SCHEDULE

1. First Year Fall

Collaboration (CO) & Creativity I (C1)

2. First Year Spring Track 1 (T1) & Creativity II (C2)

3. Second Year Fall Track 2 (T2) & Growth (G)

In this example, students start in their first year as undergraduates and complete each possible track within the program to achieve a dozen eggs. Eggs 1-6 represent a collaboration, each program track and one decision track. Eggs 7-11 represent our values (creativity, growth, development, leadership). Egg 12 represents mastery.

4. Second Year Fall Track 3 (T3) & Development (D)

5. Third Year Fall Track 4 (T4) & Leadership (L)

6. Third Year Spring Decision Track (D-blue)

7. Fourth Year Fall & Spring Track Mastery (M)

THREE-YEAR ACCELERATED/GRADUATE PROGRAM (Example Path)

3-YEAR TRACK SCHEDULE

T1 T2 T3 Co D C1 C2 L G M

In this example, students will complete the program in three years, achieving 10 eggs. Eggs 1-4 represent three or four tracks or one internship and one decision track. Eggs 5-9 represent four choice values: creativity, growth, development or leadership. Egg 10 represents mastery.

1. First Year Fall Track 1 (T1) & Creativity I (C1)

2. First Year Spring Track 2 (T2) & Creativity II (C2)

3. Second Year Fall Track 3 (T3) & Leadership (L)

4. Second Year Spring Collaboration (CO) & Growth (G)

5. Third Year Fall Decision Track (D-blue)

6. Third Year Spring Track Mastery (M)