Content Marketing {Track}

This team comprises storytellers, journalists and marketers experienced in handling various media types and ensuring they reach a broad audience via online channels. Members of this team are proficient in marketing UD events online and writing clear and concise articles and copy for various clientele. Members work with many students from the art, design and multimedia teams to develop content for the @ udstudents Instagram and Threads accounts, as well as our Student Life blog and email newsletters.

Social Media, Journalism and Editorial Skills

Each track is open to both undergraduate and graduate students of all majors.

Student interns will learn skills in:

• Social media management

Content generation and strategy

• Social media analytics and analysis

• Effective content planning

• Associated Press and UD editorial style guide

• Story planning and interview skills

• Mobile photography and video editing

• The art of storytelling (with words and visuals)

• Collaboration with Multimedia Team and Design Team

Students will interact with the following software: Instagram Reels, CapCut, Canva, Google Suite and more