Path To Eggcellence - Program Overview & Student Guidebook

Page 4

4

The Egg | Student Marketing Agency

Path To Eggcellence

Our Vision, Mission and Values

Vision An “eggducational” agency where students explore their creativity, gain marketing and communications skills and walk away with an impressive portfolio poised for employment.

Mission The Egg experience drives internships and part-time employment opportunities for students fostering their creativity, marketing and communication skills, leadership and professional development while making services accessible to student organizations and the Division of Student Life.

Values

Creativity in Education

Growth & Development

We strive to offer cutting-edge, skills-based professional development centered around students exploring their creativity in preparation for a modern career.

Our program focuses on our students’ creative growth and development. Marketing and communication skills such as design, photography or videography are complex and take time to learn, practice and develop.

Collaboration

Leadership

Collaboration is key to success in an agency environment. Working with different agency teams, forging new partnerships with vendors, expanding your client base and developing community partners will all help foster a thriving agency.

The creative process takes strong leadership. We teach our students how to lead and manage projects in an agency environment. Leaders juggle timelines, clients, creative assets, balance priorities, deliver quality products and later assess campaign success.

The Pursuit of Mastery The overarching goal of our program is for students to explore many marketing and communication areas while honing in on an area of expertise they will continue to master. We solidify this with a mastery project and career-ready portfolio.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Path To Eggcellence - Program Overview & Student Guidebook by Abigail Phillips - Issuu