20 Web and UX {Track}
Path To Eggcellence
The Egg | Student Marketing Agency
WEB AND UX DESIGN — The web and UX design team is responsible for creating, designing, developing and maintaining Student Life-affiliated websites. Our team is a group of highly talented UD students who work in both an individual and collaborative environment while learning and discovering more about the broad range of user experience, web development, and design. UX RESEARCH — Our UX researchers help deliver the best possible experience for the users of our websites by studying and gathering data on students’ needs and behaviors. UX researchers use qualitative and quantitative research methods such as usability studies, surveys, interviews and focus groups. ANALYTICS — The marketing and analytics team is responsible for tracking, reporting and analyzing the performance of our marketing activities. This team uses a combination of Google Analytics, social media insights and email newsletter data to inform decisionmaking and provide actionable insights that will enhance our marketing efforts.
