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A toast to Chilean wine in Brazil

It is no mystery to anyone that economictrade relations between Chile and Brazil have experienced constant growth and dynamism in recent decades. In 2022, trade flows had a record of approximately US$14 billion, and Chile was the sixth global destination for Brazilian exports. It is also the second largest trading partner of the South American giant.

Brazil, meanwhile, is the fifth country that invests the most in Chile, and the main destination of Chilean investments abroad. It is worth noting that both countries have diversified their exports and imports, covering a wide range of products, wine being one of the main ones. In fact, last year Brazil positioned itself as the main buyer of this product, displacing China, a country that had been the leader for years.

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Ten years ago, Chile sent 3.3 million cases of wine to Brazil, reaching 7 million cases in 2021. And in August 2022, that figure was far surpassed, 5.17 million, making for the first time a South American

Trends for the Industry

This development revealed that wine is no longer mainly consumed by men, with an increasing number of women opting for this beverage. And not only for the classics, such as Cabernet Sauvignon or Malbec, but also for whites, Rose and light wines such as Pinot Noir.

In relation to the places to drink it, restaurants, which were historically in the lead, were joined by bars, which also have wine on their list of favorite drinks. As can be seen, there are several positive aspects of this commercial relationship between Chile and Brazil. However, there are still pending tasks, such as attracting younger audiences, as the market launches more and more innovative products, such as organic, gluten-free, vegan, biodynamic, lowalcohol wines, among many others. And these can undoubtedly further intensify this booming market.

country to be at the forefront in terms of volume.

As Vice President of the Chilean-Brazilian Chamber of Commerce, I consider very relevant this great step taken by Brazil, consolidating its role as an avid consumer of Chilean wine. This growth has been driven by the preference of Brazilian consumers for the quality, flavor and diversity of this product. Taking advantage of this preference and interest, it can be seen that there are still opportunities for it to continue to position itself in this market.

Wine tourism, for example, has become an excellent way to connect the producer with the consumer. In addition, the combination of inperson purchases with the possibility of acquiring products via e-commerce is another factor that plays in favor, establishing itself as a fast, efficient and secure process.

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