Boat charters are on the rise—and they’re commissionable, too
BY CINDY SOSROUTOMO
TORONTO When travel first resumed after the pandemic, many travellers remained cautious, wanting to avoid crowds and maintain a sense of personal space. Private touring surged in popularity, along with small-group travel, villa rentals and boutique hotels, as people looked for a balance between satisfying their wanderlust and staying safe.
Now that global travel has largely returned to normal, many pandemicera trends (remember revenge travel and virtual vacations?) have run their course. Yet, the demand for privacy and more intimate travel experiences remains strong among many travellers.
Perhaps this explains the continued popularity of yacht and boat charters. According to Fortune Business Insights, the North American yacht charter market—including Canada—was valued at about US$3 billion in 2024, with a compound annual growth rate (CAGR) of 4.2%. Globally, the luxury yacht charter market was valued at $7.9 billion in 2023 and is expected to reach $16.9 billion by 2032, reports ResaerchAndMarkets.com.
Looking to capitalize on this growing demand is Dream Yacht Worldwide, which is said to offer the most diverse yacht fleet in the world. Founded in the Seychelles by Loïc Bonnet in 2000 with just six yachts, Dream Yacht has since grown into one of the world’s leading sea vacation companies, offering charters in more than 40 locations around the globe including
the Caribbean, the Bahamas, Mexico, Thailand, Maldives, the Seychelles, Mediterranean, Scandinavia, the South Pacific and more.
Marc Pedrol, CMO of Dream Yacht Worldwide, tells Travelweek that this summer is shaping up to be exceptional — especially out of Canada — as Canadians remain wary of U.S. travel and seek alternatives amid ongoing political tensions.
“We are experiencing similar trends as always, with the only exception being a slight decrease in the U.S. and Caribbean regions and an increase in more exotic destinations like French Polynesia and Italy,” he says. “Overall, in 2025, what we’re seeing in Canada is an enormous interest for the Bahamas, BVI and French Polynesia, which are usually the strongest destinations in the market.”
As with any private boat charter, size matters. The smaller size of Dream Yacht’s vessels, says Pedrol, is a big advantage, allowing groups to visit smaller, less-crowded harbours
that traditional cruise ships can’t access. “It’s not uncommon to anchor in a pristine lagoon where guests can board a dinghy to visit stunning beaches or even swim ashore. Smaller ports and less crowds can often mean more interaction with locals and a more meaningful, authentic experience,” he adds.
There are three types of yacht charters for sailors of all skill levels to book. These include Skippered Charters, ideal for those who prefer to handle their own provisioning and meal preparations but want the expertise of a professional skipper to navigate and manage the yacht. Then there are Easy Crewed Charters, which come with a professional skipper at a fixed price, with everything paid for up front such as destination taxes, yacht insurance and fuel. And finally, there are Fully Crewed Charters for the most complete type of sailing holiday, which include all meals and most beverages and come with a captain, a hostess and a crew that works
Dream Yacht Worldwide in Sardinia (left); Le Boat in Hindeloopen, Netherlands (right)
with guests to create a personalized holiday complete with a flexible itinerary (typically at least three nights or a minimum seven nights during the Mediterranean’s high season or the holidays) and menu. Depending on the type and model of the yacht, group sizes can range anywhere from 4-5 guests to up to 12.
Experienced sailors can also book Bareboat Charters that put them in full control of the yacht and itinerary and include yacht insurance, a full tank of fuel, water, first and last night marina moorings and a starter cleaning and safety pack. Those with no sailing experience can opt for Cabin Charters that sail aboard catamarans featuring private cabins with ensuite bathrooms. This option is ideal for singles or couples and include a crew, watersport equipment and a set itinerary that highlights beaches, snorkelling, beach bars and other local attractions.
“Our sales consultants are experts at recommending the most suitable yacht based on the group size, preferences and the experience you’re looking to enjoy. They’ll help ensure you find the perfect match for a smooth and memorable sailing vacation,” says Pedrol.
Dream Yacht Worldwide partners with a range of travel retailers and maintains a 50/50 split between direct bookings and reseller distribution. The company also offers competitive commissions, which vary based on sales volume and level of
promotion. For details, go to www. dreamyachtcharter.com.
CANADA CHARTERS ON THE RISE
Canadians aren’t just taking this opportunity to travel further afield — many are sticking closer to home this summer amid ongoing political tensions and growing concerns over cross-border travel.
Lisa McLean, Long Haul Marketing Manager at Le Boat, a leading provider of houseboat vacations in Europe and Canada, tells Travelweek that now is the time for Canadians to consider a houseboat vacation.
“We’ve definitely seen a spike in staycation travel and last-minute bookings for our Canadian waterways as the weather begins to warm up for summer,” she says. “But for those still looking to book Europe this year, the Canal du Midi in France as well as Belgium, the Netherlands and the U.K. are also still popular with Canadian travellers.”
Le Boat offers charters in eight different regions in France, Italy, the Netherlands, Belgium, Germany, England, Ireland and Scotland, as well as on the UNESCO World Heritagelisted Rideau Canal and the historic Trent Severn Waterways in Ontario. There are five models to choose from ranging in size from 2-5 cabins and sleeping anywhere from 2-12 guests. In Canada, the company has a fleet of 32 premier Horizon Cruisers and over 900 boats ranging from budget to luxury in Europe. On board,
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guests can expect private cabins with ensuite showers, fully equipped kitchens, top-deck BBQs, sundecks and more. Boats can be booked for 3-6 nights for a short break, or 7-10+ nights for a longer vacation. And the best part? You don’t need a licence or prior experience to captain the boat.
“Our base teams will show you everything you need to know before you set off safely on your houseboat cruise and ensure that you and your crew are ready to cast off,” says McLean. “With over 50 years of experience on the water, we’ve been doing this for a long time. You can rely on Le Boat to offer a wealth of helpful advice to make boat rentals in Canada and Europe a breeze.”
And to those who are still wondering if a private boat charter can be just as rewarding as a larger cruise, McLean offers this perspective: “Many of the canals in Europe and Canada lead you to small villages that you would never have discovered otherwise. Plus, there’s the delicious cuisine, local markets, fresh bakeries, artisan shops, friendly locals and hidden gems that are usually found off the beaten track. It’s a liberating experience.”
Le Boat offers commissions on all boat rentals. It’s currently offering up to 30% off 2025 cruises in Europe and Canada in July, August and September, and up to 20% off autumn cruises when booked before July 10, 2025. For details go to www. leboat.com/deals.
IPW 2025: Brand USA’s ‘America the Beautiful’ aims to win back international travellers
CHICAGO At IPW 2025 in Chicago last week, Brand USA announced its brand new ‘America the Beautiful’ global campaign – “a bold agenda” – that defies recent headlines and puts the focus back on the country’s incredible destinations, unforgettable experiences and forever memory makers.
Will it work?
These are unprecedented times for marketing inbound tourism to the U.S. Brand USA is up against not just plummeting numbers from Canada, but also a potential shortfall of US$12.5 billion in international inbound travel spend in 2025, travel bans and even attacks on its own funding and board.
At last week’s IPW 2025 in Chicago, Brand USA is making it clear it’s prepared to fulfill its mandate as the United States’ destination marketing organization.
Most travellers already have their summer 2025 plans in place - and many are very vocal that those plans don’t include the U.S.
However, the fall travel season, winter sun travel and spring 2026 could be the real bellwether for the U.S. inbound tourism in the years to come. Will summer 2025 be a blip, or a pattern?
‘America the Beautiful’ rolls out in August. The U.S. has a very big decade of big events on the horizon, years in the making, starting in 2026 with America250, World
Cup and the Route 66 Centennial. Those headliners will be followed by the 2028 Summer Olympics and Paralympics in L.A., and the 2034 Winter Olympic Games in Salt Lake City.
With so much on the line, Brand USA wants ‘America the Beautiful’ to showcase “the best of the United States and drive international inbound travel in 2025 and beyond.”
Brand USA is the premier sponsor of U.S. Travel Association’s IPW, which took place last week at McCormick Place in Chicago.
“BOLD VISION”
“With this campaign, we’re sending a clear message: the USA is open for business and ready to welcome legitimate international travellers,” said Fred Dixon, President and CEO of Brand USA.
Dixon said Brand USA is setting its sights “on 2026 and beyond” and called the new global tourism campaign “bold and unprecedented.”
He added: “There’s never been a better time to explore the beauty and energy of the USA, which continues to be the world’s most aspirational long-haul travel destination. We’re confident this effort will spark renewed interest and deepen connections with audiences around the world.”
At Discover America Canada’s annual IPW cocktail reception, held this year at 360 Chicago, are (left to right) Sana Keller, Viktor Spysak, Colin Wood, Stephen Fine and Susan Webb
In the words of Brand USA, America the Beautiful is a flexible, emotionally motivating platform designed to reignite passion for U.S. travel and remind global visitors of the richness, warmth, and diversity of U.S. destinations and people.
The campaign includes a dedicated digital hub, AmericaTheBeautiful. com, launched today. Dixon said the site represents a step toward a more intuitive, data-informed approach, allowing Brand USA to better understand what inspires global audiences to deliver tailored experiences that move them to action.
“Visitors come to do more than see America. They come to feel it, to connect with our people, explore our landscapes, and experience our stories. America the Beautiful gives us a new way to tell those stories and invite the world to be part of them,” said Dixon.
Leah Chandler, chief marketing officer for Brand USA, added that the campaign aims to serve as a storytelling platform “that will give the world a fresh lens through which to see the United States. We’re tapping into nostalgia and curiosity,
the same feelings that have always drawn travellers to the United States. And it’s built to be scalable — allowing our partners to integrate, collaborate, and amplify our shared message worldwide.”
Brand USA has also partnered with the U.S. Department of Transportation to promote The Great American Road trip to international travellers, featuring 250 points of interest across the country.
Dixon noted that in fiscal year 2024, Brand USA’s marketing efforts generated 1.6 million incremental international visitors and nearly $6 billion in additional visitor spending.
According to Brand USA’s most recent Omnibus Study, the USA remains the #1 overall destination travellers are most likely to visit globally in the next year among the markets surveyed.
5,000+ DELEGATES
More than 5,000 delegates, including nearly 1,800 international and domestic buyers and media, were in Chicago last week “to do what this event does best: drive an estimated $26 billion in future travel to the U.S. and introduce thousands of buyers to new destinations, accommodations and attractions,” said U.S. Travel Association’s President and CEO, Geoff Freeman.
After IPW’s opening event at the Field Museum, transformed into ‘Chicago’s House Party 2.0’, a high-energy celebration of the city’s culture featuring live performances, local food and a silent disco, attendees topped their days on the trade show floor off with more special events including Magnificent Mile, Explore Chicago and the closing event at Navy Pier.
THEY COME TO FEEL IT, TO CONNECT WITH OUR PEOPLE, EXPLORE OUR LANDSCAPES, AND EXPERIENCE OUR STORIES.
Fred Dixon, President & CEO, Brand USA at the launch of the new ‘America the Beautiful’ campaign at IPW 2025
CRUISE LINES
MSC Cruises has unveiled details of its new flagship, MSC World Asia, set to launch on Dec. 11, 2026, with seven-night Mediterranean sailings. As the third ship in its World Class series, MSC World Asia blends guest favourites with new concepts, including the longest dry slide at sea, a World Promenade with new dining venues, and a Pan-Asian specialty restaurant. The ship will offer 40+ dining and bar options, diverse accommodations, seven pools, expansive kids’ areas and the exclusive MSC Yacht Club. Summer 2027 itineraries include Barcelona, Marseille, Genoa, Naples, Messina and Valletta.
Royal Caribbean will debut amplified experiences on Ovation, Harmony and Liberty of the Seas in 2026 as part of its Royal Amplified program. Ovation will sail Alaska with upgraded dining, entertainment and family suites. Harmony adds new poolside venues and restaurants, starting in Europe before offering Caribbean cruises from Florida. Liberty will feature an enhanced pool deck and Royal Escape Room, sailing Europe in summer and the Western Caribbean from Galveston in winter. All three ships will include expanded dining, thrill rides and exclusive destination access.
Variety Cruises has completed a major fleet-wide refurbishment across its small ship fleet ahead of the 2025 cruise season. The project began in November 2024 and included a full renovation of the M/S Galileo, featuring refreshed cabins, bathrooms, lounges, and deck areas. The M/Y Harmony V also received significant upgrades, including new flooring, lounge furniture, and sun deck enhancements. Other vessels, such as Harmony G, Panorama, Variety Voyager, and Callisto, underwent maintenance and updates. The brand also launched a new travel advisor portal and expanded its “Sell Three & Sail Free” promotion.
HOTELS & RESORTS
Viva Maya and Viva Azteca by Wyndham in Playa del Carmen have become the first all-inclusive resorts in the Wyndham Hotels & Resorts portfolio to achieve Level 5 Expert, the highest tier of the Wyndham Green Certification Program. Fewer than 50 hotels worldwide hold this top-level status, which recognizes leadership in sustainability, efficient resource use, and community engagement. The achievement aligns with Viva’s broader commitment to responsible tourism, environmental protection, and community support, with all Viva Resorts actively progressing through the Wyndham Green program.
Viva Azteca by Wyndham
Variety Cruises’ Harmony V MSC World Asia
Royal Caribbean’s Ovation of the Seas
Airlines sound off on Competition Bureau report
TORONTO Canada’s airlines agree the industry could use a reset, but for Air Canada and WestJet at least, it’s reform for the user-pay model for airport funding – including all those fees that often dwarf the base fare –that’s the priority.
Not surprisingly, neither of Canada’s two biggest airlines, contacted by Travelweek, voiced support for controversial recommendation #6 in the Competition Bureau’s report on Canada’s airline industry: raising the cap on foreign ownership for airlines in Canada from 49% to 100% for domestic-only Canadian carriers.
Instead they point to recommendation #4 – airport oversight and the funding model – as the best place to start to help make domestic airfares more affordable for Canadians.
As the bureau notes, Canadian airports and air navigation services are mostly funded by fees paid by airlines and passengers. The fees make up 30 cents of every dollar that passengers pay airlines for traditional full-service airlines, and take up an even higher share of fares for low-cost carriers and ultra-low-cost carriers, typically the new entrants in the market.
The report “highlights how high government fees and charges raise airfares in Canada, hurting consumers and the competitiveness of our industry. These are the main contributing factors to higher fares in Canada, making up 30% of a domestic base fare,” said Air Canada spokesperson Peter Fitzpatrick.
Canadian travel advisors and travellers are well familiar with the sticker shock that comes with Canada’s air travel taxes and fees. “For a typical roundtrip in Canada, a passenger must pay $133 in fees (none of which goes to airlines), compared to only $49 in the U.S.,” said WestJet spokesperson Josh Yeats.
Yeats said WestJet “welcomes a holistic review of the user-pay model to reform Canada’s air transportation policy.”
The Canadian Airports Council said allowing up to 100% foreignownership of domestic-only Canadian airlines should be considered a no-go.
“Cabotage is not the answer to competition in a country as sparse and large as Canada. A foreign carrier is not going to service our smallest towns and thin volume routes,” said CAC President, Monette Pasher.
An op-ed in The Globe and Mail by Cargojet founder and executive chair Ajay Virmani also argued against cabotage: “It risks undermining our aviation industry, threatening Canadian jobs and handing over control of a vital sector – all without getting a single thing in return...
We cannot be the only country willing to give away our market while others protect theirs. That’s not strategy –that’s surrender.”
“BENEFITS THE LARGEST PLAYERS”
With the demise of Lynx Air in February 2024 and then Canada Jetlines in August 2024, low-cost carrier Flair Airlines is one of the few more recent entrants still standing.
Flair’s VP, Commercial, Eric Tanner said Flair “was pleased to see the final report reflect what we’ve long said: Canadian travellers are being held back by structural barriers that limit competition and keep fares high.”
Tanner said the bureau’s findings reinforce key issues that have long affected the airline industry: “opaque slot allocation, unfair airport fee structures, and exclusive commercial arrangements that benefit incumbents and block new entrants.”
Meanwhile Porter Airlines continues to grow in leaps and bounds.
Porter spokesperson Brad Cicero told Travelweek the airline sees value in a number of the study’s recommendations, such as opening international flights at YHU and considering new aircraft tech at YTZ.
And what about the bureau’s foreignownership recommendation?
“Porter supports increasing foreign ownership limits to 49% for a single shareholder,” he said. “Additional changes to foreign ownership and market access require much greater scrutiny. For example, allowing foreign airlines to operate domestic routes will further disadvantage smaller carriers. This should not be considered without reciprocal access to other countries for Canadian airlines, but this, again, benefits the largest players with greater resources and brand recognition.”
Pearlman set to take over from Lovell in Travel Leaders Network shakeup
NEW YORK Travel Leaders Network has announced a major shakeup in its executive team, with President John Lovell departing the company and COO Lindsay Pearlman taking over the reins.
Lovell, who has been with Travel Leaders Network since 2002, is leaving the company at the end of June for a new opportunity with Virgin Voyages, which has appointed him as Board Member and Senior Advisor. Under his leadership, Travel Leaders Network has grown to nearly US$20 billion in annual sales while deepening partnerships with suppliers.
Lindsay Pearlman, currently Senior Vice President and Chief Operating Officer, will become President of Travel Leaders Network upon Lovell’s departure. Pearlman joined the company in 2019 to work with international partners and later took on responsibility for managing relationships with Associate members. Well-known in the Canadian travel industry, he previously served
as Co-President of Ensemble Travel Group and held executive roles at American Express.
Pearlman told Travelweek he’s “very excited and honoured to be in this role, as I’m filling some very large shoes along the way.”
Asked about his goals and priorities as he gets ready to take the helm, Pearlman says: “There are areas of the business that I will dive into with the help of a very strong team. I will continue to focus on ensuring we provide our members with the products and services that they need to be successful – as well as helping the team reach their objectives.”
Collaboration is key, he adds. “It’s always a good time to stop and listen.”
Air Transat to fly year-round, non-stop, from Toronto to Istanbul
MONTREAL Air Transat is expanding its international network with the launch of a new year-round, non-stop service between Toronto and Istanbul.
Set to begin on Dec. 6, 2025, the route will operate twice weekly, on Tuesdays and Saturdays.
The airline has also announced a new interline partnership with Turkish Airlines, aimed at enhancing connectivity between Canada and Türkiye, while providing onward travel options across the Middle East, Asia and Africa. With the commencement of newly introduced direct flights, both airlines will be able to provide enhanced services for passengers through the collaboration.
The timing aligns with a growing interest in Türkiye as a destination for Canadian travellers, particularly since the visa requirement was lifted for Canadian passport holders in 2024. Istanbul continues to be a major draw thanks to its rich history, vibrant culture and dynamic tourism offerings.
The introduction of this route marks a strategic expansion of Air Transat’s Toronto operations. It also leverages the carrier’s existing joint
Left to right, front row: Özlem Salihoğlu, SVP, International Relations and Alliances, Turkish Airlines; Sebastian Ponce, Chief Revenue Officer, Transat. Back row: Levent Konukcu, Chief Investment and Technology Officer; Marc-Philippe Lumpé, Chief Operations Officer, Air Transat
John Lovell (left) and Lindsay Pearlman (right)
Peter Lacy appointed to CATO’s Board of Directors
The Canadian Association of Tour Operators (CATO) has appointed Peter Lacy to its Board of Directors, effective immediately. Lacy, who currently serves as Chief Financial Officer and Director of Goway Travel, brings with him decades of leadership and industry expertise that spans multiple markets, including North America and Australasia.
Brett Walker, Chair of CATO, says the organization is “thrilled” to welcome Lacy to the Board. “His financial acumen, international experience and deep commitment to the travel industry will greatly strengthen our collective efforts to advocate for Canadian tour operators and elevate our industry’s voice.”
On his new role, Lacy says: “I’m honoured to join the Board of CATO and contribute to its important mission. Throughout my career, I’ve seen the evolution of travel firsthand. I look forward to collaborating with my fellow Board members to support the continued growth and resilience of Canadian tour operators in a rapidly changing global environment.”
venture with Porter Airlines, offering convenient connections from Western Canada, Ottawa, Montreal and the Martimes. Ticket sales for the new service are expected to open in the next few days.
Virgin Voyages taps John Lovell to accelerate growth strategy
MIAMI Virgin Voyages has appointed John Lovell as Board Member and Senior Advisor.
Virgin Voyages CEO Nirmal Saverimuttu says Lovell’s appointment represents a significant strategic acquisition for Virgin Voyages, reinforcing the brand’s momentum as one of the most disruptive and partnership-centric players in modern travel.
His decision to join the company signals deep industry validation and underscores the strength of Virgin Voyages’ business model at a time of renewed confidence in the cruise sector.
“Landing a leader like John Lovell is a monumental, defining moment for Virgin Voyages,” said Saverimuttu. “When someone with his reputation, experience and a US$20 billion portfolio chooses to join your team, it’s a powerful signal that you’re building something extraordinary. John’s leadership will help us scale our growth and deepen the relationships that have always been core to who we are, especially with our First Mate community.”
The news came on the same day, June 17, that Travel Leaders Network announced Lovell’s departure at the end of this month, with current COO Lindsay Pearlman set to succeed Lovell.
CHAMPIONING TRAVEL ADVISORS
Saverimuttu said Lovell’s appointment comes as Virgin Voyages targets a significant increase in advisor-driven revenue, continued global market expansion and prepares for the launch of its fourth ship, Brilliant Lady, in September 2025.
Saverimuttu added that Lovell’s expertise will play a key role in shaping commercial strategy, advancing distribution capabilities and building even stronger advisor programs.
Lovell will report to Saverimuttu and work directly with him to help scale commercial efforts, guide distribution strategy, and support global expansion efforts through 2025 and beyond.
He will serve as a strategic advisor across a number of key growth priorities and serve as a thought partner to the existing commercial and sales leadership team, supporting and amplifying the momentum already underway.
Virgin Voyages founder Sir Richard Branson, John Lovell and Virgin Voyages CEO Nirmal Saverimuttu at Travel Leaders Network’s recent EDGE conference
Peter Lacy PEOPLE
“An excellent choice”: ACTA appoints Suzanne Acton-Gervais as new President
TORONTO ACTA has named Suzanne Acton-Gervais as its new President, effective July 10.
Acton-Gervais succeeds Wendy Paradis who announced her retirement earlier this year following a successful tenure leading the association.
Acton-Gervais most recently served as VP, Stakeholder Relations and Regulatory Affairs at the National Airlines Council of Canada (NACC). Previously she held roles at IATA, the Airports Council International (ACI World), Transport Canada and Air Canada.
She also has extensive experience in advocacy with federal and foreign governments and now looks forward to continued engagement with the federal government as well as with provincial governments from coast to coast to coast.
During the pandemic, ActonGervais stepped in as Interim President of NACC, leading Canada’s airline sector through an unprecedented period and helping to guide the reopening of aviation.
She also collaborated with Paradis as part of the Canadian Travel & Tourism Roundtable, a national advocacy initiative focused on recovery across the broader travel and tourism industry.
“We are thrilled to have found a person of this calibre to fill the ACTA president’s role,” said Monica Johnstone, Chair of ACTA’s Board of Directors. “Suzanne’s lengthy experience in the travel
and tourism sector, as well as her extensive advocacy experience and leadership skills will serve ACTA members well as the industry continues its recovery and looks to the future.”
Acton-Gervais also holds a Bachelor of Education with a specialization in Adult Education, aligning with ACTA’s commitment to education and professional development within the travel sector. She’s also fully bilingual.
“I am honoured and excited to take on the role as President of ACTA,” said Acton-Gervais. “This opportunity to represent and serve the members of ACTA aligns with both my professional experience and my deep commitment to Canada’s travel and tourism sector. ACTA plays a vital role in supporting travel agencies and advisors across the country, and I’m inspired by the opportunity to help guide the association into its next chapter and leading ACTA forward with the continued support of its dedicated and professional team.”
Paradis expressed her full support for the appointment and said she looks forward to working with Acton-Gervais to ensure a smooth transition.
“We worked alongside each other advocating for Canada’s travel and tourism industry during the pandemic. She is an excellent choice for ACTA,” said Paradis.
Karen Hardie PEOPLE
Virtuoso welcomes Karen Hardie as new GM, Canada
Virtuoso has appointed travel industry veteran Karen Hardie as its new general manager, Canada. With over 20 years of leadership experience in luxury travel, Hardie brings a proven track record of success in growing B2B sales, deepening partner engagement and leading multi-market teams across Canada, the U.S. Australasia and Europe. She most recently served as vice president, global sales at Rocky Mountaineer and also held executive roles with Jetset Travelworld Group and Orion Expedition Cruises, North America and Australia.
In her new role, Hardie will lead Virtuoso’s regional business strategy across Canada, including member and partner growth and engagement. She will be based in Vancouver and report to Michael Londregan, Senior Vice President, Global Operations.
With Hardie stepping into the role, Una O’Leary, Virtuoso’s former GM of Canada, takes on her new position as vice president, Global Partnerships.
Suzanne Acton-Gervais
Porter adding more sun with Mexico, the Caribbean and Costa Rica
TORONTO — Porter Airlines has announced its first flights to sun destinations in Mexico, the Caribbean and Costa Rica this winter.
The new sun flights have been on the horizon since 2021 when Porter first updated the industry on its major expansion plans. Porter’s new E195-E2s debuted in February 2023, and since then the airline has added 44 new aircraft to its fleet and introduced dozens of new routes in North America, including presence in Canada’s 10 provinces.
Now Porter says it’s ready for more sun. The timing is ideal for Canadian travellers looking for alternate destinations this year and beyond.
The new flights include five new destinations – Cancun, Puerto Vallarta, Nassau, Grand Cayman and Liberia, Costa Rica – with 13 routes from Toronto Pearson, Ottawa and Hamilton.
Flights to Costa Rica and Grand Cayman remain subject to receipt of government approval.
The new flights kick off in November and December 2025.
“These are Porter’s first routes outside of our longtime presence throughout Canada and the U.S., and we’re starting off in a big way by introducing five distinctly different destinations,” said Kevin Jackson, President, Porter Airlines.
Jackson added: “This is a significant development for anyone who wants to fly with Porter to more places and experience our award-winning
THE NEW FLIGHTS INCLUDE FIVE NEW DESTINATIONS – CANCUN, PUERTO VALLARTA, NASSAU, GRAND CAYMAN AND LIBERIA, COSTA RICA.
service that focuses on making flying enjoyable for economy travellers.
“Recognizing that many passengers prefer Porter’s approach to economy travel, we have seen other Canadian airlines mimic our unique service in other regions where we already fly, such as by adding free beer and wine, and we anticipate that our competitors will do it again as we enter new sun destinations.
“But our loyal passengers know that the feeling of flying Porter can’t be matched. It’s intangible elements, like our caring people and generous service, that continue setting us apart. That’s why people love Porter, and why they are going to enjoy flying with us to the sun.”
Jackson said Porter is the only airline offering service from Ottawa to Grand Cayman and Liberia, as well as Hamilton to Puerto Vallarta and Nassau.
The schedule complements joint venture partner Air Transat’s network. VIPorter loyalty program members can redeem their VIPorter points for travel on Porter and Air Transat flights to sun markets for starting at 10,000 points one way.
Carnival launches
‘Funnel
Faves’ campaign to strengthen advisor partnerships
MIAMI Carnival Cruise Line has introduced Funnel Faves, a new campaign centred on recognising the vital role travel advisors play in creating great vacations.
The campaign launch coincides with the recent appointment of Janet Wygert as Senior Vice President of Sales and Trade Marketing at Carnival, who considers travel advisors as the company’s best advocates.
“That’s the philosophy my team and I have championed as we’ve built meaningful partnerships with travel advisors over the years. It’s important to us that our travel advisor partners are supported and celebrated, and that’s our guiding principle with this new program,” said Wygert. “Not only are travel advisors at the heart of great vacations, but they truly are at the heart of our sales and trade marketing team’s work. This monthlong launch of Funnel Faves is a sign of more great things to come.”
As part of the campaign, Carnival is expanding its sales team by adding field sales staff, strategic
partnerships and charters meeting and incentives directors to better support travel advisors. Funnel Faves will feature new engagement programs and opportunities for connection, including four week-long promotions throughout the launch month.
Promotions include chances to win cruises or Carnival gift cards by sharing personal Funnel Faves — anecdotes highlighting why Carnival is a top choice for clients and a strong partner for advisors’ business success — on Wygert’s new Facebook page. Travel advisors can also win special lunches from their Carnival Business Development Managers, merchandise such as Funnel Faves t-shirts designed as wearable business cards, and double reward points on all new bookings through Loyalty Rocks!, Carnival’s travel advisor rewards program. Loyalty Rocks! incentivizes advisors by awarding points based on cruise bookings, redeemable for various rewards.
The Funnel Faves initiative will continue to expand throughout the year, providing travel advisors with ongoing opportunities for success. More information about the program is available at GoCCL.com.
The big 5-0: Registration opens for ACV’s destination celebration in Cancun
MONTREAL Air Canada Vacations plans to mark its 50th anniversary in grand style with a big bash in Cancun this November.
Registration is now open to travel advisors wishing to join the celebratory FAM, taking place Nov. 4-7. Agents can choose from three gateways: Toronto, Montreal and Vancouver.
The trip is in partnership with Quintana Roo’s Consejo de Promoción Turística (CPTQ), “and will bring together valued travel professionals from across Canada for an inspiring few days of connection, learning, and celebration in one of our most beloved Sun destinations,” says ACV.
The $499 price tag (per person, taxes and fees included, double occupancy) includes:
• Roundtrip flights from Toronto, Montreal or Vancouver (connectors available for extra cost)
• Three nights at select resorts
• Training sessions and a hosted lunch
Carnival introduces new Funnel Faves campaign
Cancun
• Leisure time
• A special evening event at Grand Velas Riviera Maya, featuring local artisan markets, cultural showcases, and supplier exhibits, capped off by a grand finale with live entertainment.
“Our 50th anniversary is a celebration of the incredible relationships we’ve built with our travel professionals over the years,” says ACV’s VP, Nino Montagnese.
“This gathering in Cancun is our way of expressing gratitude and honouring the trust and dedication of those who have been with us every step of the way.”
Registration is now open, and space is limited. Click here for Toronto, here for Montreal and here for Vancouver.
OUR 50TH ANNIVERSARY IS A CELEBRATION OF THE INCREDIBLE RELATIONSHIPS WE’VE BUILT.
Sunwing Vacations adds Samaná, Dominican Republic to winter lineup
TORONTO Sunwing Vacations is adding the Dominican Republic’s best-kept secret to its winter 2025/26 lineup with the introduction of Samaná, a serene, eco-rich destination on the country’s northeastern peninsula.
The new destination, says the company, brings a fresh option for Canadian travellers seeking a mix of natural beauty, cultural charm and all-inclusive comfort.
One of the standout additions is the Eurostars Grand Cayacoa, formerly known as the Bahia Principe Grand Cayacoa and exclusive to Sunwing guests. Newly revamped under the Eurostars Hotels brand, the fourstar property blends comfortable amenities, local culture and beautiful bay views, with Pueblo Village located nearby. Sunwing customers can now book this resort for their winter vacations departing December 2025.
Travellers can also book Xeliter Balcones del Atlantico, an all-ages resort ideal for long-stay vacations, or the adults-only Viva V Samana by Wyndham. Those travelling out of Montreal and Toronto this winter
and booking with WestJet Vacations Québec can also book two new hotels from Bahia Principe Hotels & Resorts that will soon be available to book: Bahia Principe Grand Samaná, an adults-only property perched cliffside; and Bahia Principe Grand El Portillo, a family-friendly beachfront escape known for its wide range of all-ages amenities.
Ideal for families, couples and groups alike, Samaná offers a tranquil alternative to more travelled Dominican destinations. Travellers can explore a variety of landscapes, from pristine beaches and lush rainforests to coral reefs, mountains and coconut plantations. Between January and April, the region becomes one of the only places on Earth where visitors can swim and snorkel among up to 2,500 humpback whales as they gather in Samaná Bay. Plus, Sunwing customers will also have access to world-class snorkelling, diving and thrilling excursions with local partner NexusTours, including horseback rides to the iconic El Limón waterfall and boat tours through Los Haitises National Park.
For more information or to book, visit sunwing.ca or vacanceswestjetquebec.com.
Samaná, Dominican Republic
AmaMagdalena christened in Colombia
CALABASAS AmaWaterways celebrated the official christening of AmaMagdalena last week in the UNESCO-designated city of Mompox, Colombia.
As the first-ever luxury river cruise ship to navigate the iconic Magdalena River, AmaMagdalena is a historic milestone not only for the company but also for the development of sustainable tourism in the region, said Rudi Schreiner, co-founder and CEO of AmaWaterways.
The christening ceremony “marks a powerful moment not just for AmaWaterways, but for the future of river cruising,” said Schreiner. “AmaMagdalena represents years of collaboration, vision and trust between our team and our Colombian partners. By opening the Magdalena River to luxury river cruising, we are laying the foundation for sustainable tourism that will benefit travellers and local communities alike for generations to come.”
The festive ceremony was attended by local dignitaries including the Governor of the Bolívar Department and the Mayor of Mompox, along with national officials from the Ministries of Tourism, Transport and
Defense, as well as representatives from ProColombia, Fontur and Cormagdalena. The celebration also drew many locals.
Amenities onboard the 60-passenger vessel include a Sun Deck pool, a fitness room, a Main Restaurant serving locally inspired Latin American cuisine alongside Western favourites, and an al fresco specialty dining venue, the Bolívar Restaurant.
The ship offers two immersive seven-night itineraries – Magic of Colombia and Wonders of Colombia – sailing between Cartagena and Barranquilla. Excursions include a private celebration of the Barranquilla Carnival, an exclusive jazz performance in Mompox, birdwatching expeditions and a visit to Palenque, the first free town in the Americas. Optional pre- and post-cruise land packages are also available in Medellín, Cartagena and Panama City.
As planned, AmaWaterways will expand its Colombia program with the debut of a second ship, AmaMelodia, later this year.
Air Canada takes home top honour at 2025 Skytrax Awards
MONTREAL Air Canada has been named Best Airline in North America at the 2025 Skytrax World Airline Awards, presented this week at the Paris Air Show.
Based on global customer satisfaction surveys from more than 22 million travellers, the recognition reinforces Air Canada’s position as an industry leader.
The airline took home a total of nine awards, including World’s Best Business Class Lounge Dining for its Air Canada Signature Suite at Toronto Pearson International Airport – marking the second consecutive year the luxury lounge has earned the title. Air Canada was also honoured with Best Cabin Crew in Canada and North America, Best Low-Cost Airline for its Rouge subsidiary, Most Family Friendly Airline in North America, Best Premium Economy Class Onboard Catering in North America, Best Business Class Onboard Catering in North America, and Best Business Class Lounge in North America.
Michael Rousseau, President and Chief Executive officer at Air Canada, said the airline is tremendously proud of its wins.
AmaWaterways co-founders Rudi Schreiner and Kristin Karst lead the christening celebrations onboard AmaMagdalena in Colombia
“I thank our customers, the people who know our products and services best, for voting for us and for their loyalty in choosing to fly with Air Canada. I congratulate our 40,000 global employees, who are the true winners of this award, and I thank them for their professionalism in taking care of our customers and transporting them safely with glowing-hearted hospitality.
I am pleased but not surprised to see their work elevating the customer experience recognized on a global stage,” he said.
The Skytrax awards reflect a series of product and service improvements Air Canada has introduced in recent years. Enhancements include the rollout of fast, free Wi-Fi, a redesigned app, complimentary snacks and beverages, expanded in-flight entertainment options, refurbished lounges, a streamlined airport experience and a multi-awardwinning loyalty program. The airline also continues to lead in intermodal travel, offering passengers rail and air journeys on a single ticket.
The Travel Agent Next Door took home the Chairman’s Pinnacle Award for sales achievements by a Canadian affiliate at Travel Leaders Network’s EDGE conference in Las Vegas earlier this month. Pictured l-r: TL Network’s President John Lovell; TL Network’s VP Canada, Christine James; TTAND’s Director, Marketing, Christine Ufniak; TTAND’s founder, Flemming Friisdahl; TTAND’s VP Talent Development, Rhonda Friisdahl; TTAND’s Manager of Training, Sam Burgess; and TL Network’s COO Lindsay Pearlman
Club Med eyes new all-inclusive resort at Tremblant’s Versant Soleil
MONTREAL Club Med, Station Mont Tremblant, and Brivia Group have entered strategic discussions to develop a major new resort project in Quebec’s iconic Laurentians region.
The proposed resort, which would aim for eco-friendly certification, would bring the Club Med brand to the Versant Soleil side of Tremblant, as part of the L’Hymne-des-Trembles site.
Club Med would oversee the hospitality portion of the project; real estate developer Brivia Group would lead the residential phases of the larger development.
The resort would offer approximately 300 high-end rooms and a wide array of activities suites for families and active couples. It will build on the success of Club Med Québec Charlevoix, Canada’s first all-inclusive
I CONGRATULATE OUR 40,000 GLOBAL EMPLOYEES, WHO ARE THE TRUE WINNERS OF THIS AWARD.
resort that opened in 2021. Since then, it has welcomed over 130,000 guests in four years with an average occupancy rate of 75%.
The new project’s progress depends on several key steps, including securing financing – interest has already been expressed by several investors and banks – and obtaining the necessary building permits. Once these steps are completed, construction could begin as early as summer 2026, with an anticipated opening in December 2028.
A public information session will be announced shortly to present more detailed project plans and address questions.
Both Club Med and Brivia have prioritized close collaboration with the city of Mont Tremblant to ensure the project’s integration into the natural, social and cultural environment. Early discussions highlighted the common goal of sustainability. Club Med will be targeting BREEAM certification – an internationally recognized environmental building standard – at the ‘Very Good’ level, as well as Green Globe certification for sustainable operations.
For more information, go to clubmed.ca.
Introducing Fiesta
Americana Funeeq, a new all-inclusive brand
in Punta Cana
MEXICO CITY Posadas, a leading hotel operator from Mexico, is set to expand its Caribbean portfolio with the launch of Fiesta Americana Funeeq Punta Cana, the brand’s firstever Funeeq property in the region.
Scheduled to open in Fall 2025, the all-inclusive resort features 494 guestrooms, 10 dining venues, three swimming pools, a water park, spa, kids’ and teens’ clubs, plus unique programming designed for families, groups and active travellers.
The new resort will join the existing all-inclusive Live Aqua Punta Cana – opened in 2021 – within Posadas’ Dominican Republic portfolio.
Located on the tranquil shores of Uvero Alto, a lesser-known beach area prized for its serenity, Fiesta Americana Funeeq offers a sophisticated yet playful all-inclusive experience. The resort features 10 exceptional restaurants, six bars –including a sports bar, cigar bar and family-friendly juice bar – a sprawling water park, modern meeting facilities and an adults-only spa.
Guests can choose from mid-century modern rooms and suites that blend tropical-chic design with comfort and elegance. Accommodation options range from 480-square-foot swim-up
rooms to expansive suites up to 1,937 square feet, perfect for families, couples or groups. Family suites come with entertaining bunk beds, master suites feature private terraces with hammock chairs and loungers, and premium suites offer private pools and ocean views.
Culinary offerings cover a wide spectrum, from a steakhouse and Mexican cantina to a beachfront Dominican-inspired restaurant. After dining, guests can enjoy themed parties, live music and various entertainment options. The water park is a highlight, boasting multiple slides suitable for all ages, including enclosed tube slides and open-flume slides leading to a large splash pool.
The resort caters to every guest’s needs with kids’ and teens’ clubs, ensuring younger visitors are engaged while adults relax by the beachside pools or in the luxurious 13,000-square-foot Sereneeq spa, which includes an indoor pool, treatment rooms and hydrotherapy.
For meetings and events, Fiesta Americana Funeeq offers over 25,000 square feet of versatile space with cutting-edge technology, ideal for corporate events, conferences and weddings. Dedicated wedding specialists are available to tailor beach or garden ceremonies.
Special opening rates at Fiesta Americana Funeeq Punta Cana start at US$350 per night. For more information and bookings, visit www. funeeq.com.
Air Canada Vacations’ Lucy Sabella set to retire after 39
years
After nearly four decades of dedicated service, Lucy Sabella, Vice President of Operations at Air Canada Vacations, will retire on Aug. 1, 2025. Her departure marks the end of a remarkable 39year career with the company. Sabella’s journey at Air Canada Vacations began in Customer Relations and evolved through various leadership roles, culminating in her position as Vice President of Operations. Throughout her tenure, she played a key role in modernizing systems and strengthening partnerships within the travel industry.
In a leadership transition, Air Canada Vacations has appointed Sylvia Costa as Senior Director, Operations, effective Aug. 1, 2025. She has served as Director, Customer Contact Center Excellence at Air Canada since 2022 and before that was Director, Customer Experience and Interim Head of Operations.
Fiesta Americana Funeeq Punta Cana
Lucy Sabella PEOPLE
Hyatt’s first Inclusive Collection property in Aruba officially opens
TORONTO Hyatt’s Inclusive Collection has made its debut in Aruba with the opening of the adultsonly, all-suite Secrets Baby Beach Aruba.
Located near the shores of Baby Beach Bay and within close proximity to the town of San Nicolas, the resort further strengthens Hyatt’s presence in the Dutch Caribbean, joining two other Hyatt properties in the destination: Hyatt Place Aruba Airport and Hyatt Regency Aruba Resort, Spa and Casino.
The resort features 304 suites with private balconies or terraces, as well as daily stocked minibars and nature-inspired décor with Caribbean Sea views. Guests looking for added luxury can opt for Preferred Club accommodations, which include room categories with private pools, private soaking tubs or terraces, butler service, access to an exclusive
lounge with concierge service, daily continental breakfast, afternoon hors d’oeuvres, desserts, a dedicated bar, pool and more.
Dining options include four à la carte gourmet restaurants and 24-hour in-room dining. There are also six bars and lounges, including a swimup bar, music lounge and lobby bar. Local rum tastings and local theme nights further enhance the culinary offerings.
Other top-selling points include three pools including two infinity pools, two outdoor whirlpools, the 3,200-square foot Secrets Spa featuring a reflecting pool, hydrotherapy circuit, sauna and steam room, plus 2,569 square feet of flexible meeting space. Guests can also enjoy bike tours, cocktail and cooking classes, dance lessons, macrame, mixology lessons and more
World of Hyatt members can earn 500 Bonus Points per qualifying night at Secrets Baby Beach Aruba under the New Hotels Bonus Offer. For more information, go to world.hyatt.com.
GUESTS LOOKING FOR ADDED LUXURY CAN OPT FOR PREFERRED CLUB ACCOMMODATIONS.
The Travel Corporation unveils global growth plan for touring and river cruising
COSTA MESA, CA The Travel Corporation (TTC) has announced a new global growth plan designed to strengthen its touring and river cruise divisions, enhance trade partner support, and expand its position across youth, mainstream and luxury travel segments.
Called the ‘Value Creation Plan,’ the strategy establishes a unified global structure for tour brands, with all global sales functions now reporting to Melissa DaSilva, who assumes the dual role of Chief Sales Officer and Deputy CEO. The new centralized framework will continue to include local sales engagement and support.
A key element of the plan includes expanded support for travel advisors. This includes the growth of the onroad sales team, the launch of a new inside sales team focused on cultivating new agency relationships, and additional resources for Partner Services to streamline and expedite service support. A new sales marketing department has also been created to further elevate trade engagement. In total, 16 new roles will be added, with another eight filled internally.
TTC is also making significant investments in its digital infrastructure to support trade efficiency. Enhancements to the Travel Agent Portal, white labels, and advisor-facing APIs will help make booking and accessing product information across TTC’s tour brands and river cruise lines more seamless.
Secrets Baby Beach Aruba
The plan also includes clearer customer segmentation across three core areas:
• Youth travel, led by Contiki
• Mainstream touring, with Trafalgar heading a portfolio that includes Insight Vacations and Costsaver
• Luxury experiences, anchored by Uniworld and extended through Luxury Gold
According to Ellen Bettridge, CEO, Uniworld, the plan also includes major expansion in the river cruise segment. “Our investment into technology, data and analytics will also enhance product innovation cycles based on global insights and market demand. The focus on product scale also extends to expansion of the river cruise fleet, including increased Uniworld capacity and new ships to be added to the newly launched Trafalgar River offering,” she said.
Regent unveils
record-breaking ship suite aboard Seven Seas Prestige
Air Canada Vacations, in collaboration with Sandals Resorts, hosted ACV’s Executive Retreat at Sandals Montego Bay earlier this month. The four-day event brought together national account partners and VIP guests from TripCentral, Trevello, Voyage à Rabais, Voyage En Direct, Groupe Atrium, TravelSavers and TravelOnly. Highlights included a Healthy Eating Breakfast & Reading Road Trip, during which attendees visited a local school.
MIAMI Regent Seven Seas Cruises has revealed the Skyview Regent Suite the largest all-inclusive, ultra-luxury cruise ship suite in history.
Spanning 8,794 square feet, the two-level suite will sit atop the new Seven Seas Prestige, debuting in December 2026. The suite includes 3,703 square feet of wraparound balcony space and starts at US$25,000 per night. It offers panoramic ocean views, two bedrooms, two-and-ahalf bathrooms, a private in-suite elevator, a personal gym and sauna and exclusive access to The Study,
an intimate dining venue on Deck 11 for up to 12 guests.
Designed to accommodate up to six guests, the Skyview Regent Suite is the most spacious suite ever conceived by design studio DADO.
Upon entering the suite, guests are welcomed by a sculptural foyer and a dramatic floating leading to the upper-level master suite. The lower level features a formal dining area with built-in credenzas and an ocean-facing bar that opens onto a luxurious living room. A second guest suite with a private bathroom is also located on this level.
Upstairs, the expansive primary suite includes a tranquil sitting area and a sea-facing bedroom anchored by a handcrafted bed from Italian designer Flou. The spa-inspired bathroom includes twin vanities, a hand-carved floating tub, a sauna, and a large walk-in rain shower. The adjacent boutique-style dressing room includes glass-front wardrobes and a central island.
Additional features include a private gym, a yoga and stretching space and a massage room. Guests also have access to daily Serene Spa & Wellness treatments, a private fitness session and the services of a dedicated personal butler. Guests also receive a private car with driver
and guide in every port of call, unlimited laundry and dry cleaning, daily canapés, an in-suite caviar service, designer bath amenities, an aromatic suite fragrance collection, shoeshine service and personalized stationery. A welcome bottle of Dom Pérignon and Remy Martin Louis XIII Cognac and a curated pillow and linen menu completes the ultraluxury experience.
Seven Seas Prestige will begin sailing in December 2026, launching with 13 itineraries across the Caribbean and Europe. Cruise lengths range from 10 to 15 nights, with fares starting at $6,499 per guest for a Deluxe Veranda Suite. Itineraries include two Panama Canal crossings and overnight stays in iconic cities like London, Lisbon and Bordeaux.
Skyview Regent Suite (Photo Credit: RSSC)
