Earn more for less work. We build the itinerary; you earn the cash.
INDUSTRY-LEADING
The modern traveller wants more than just sightseeing and coach rides. By breaking the stereotypes of guided travel, we’re bringing travellers closer to culture.
What will earn Canadian travel advisors the most in 2026? Seven major tour operators weigh in
BY CINDY SOSROUTOMO
TORONTO As travel demand continues to surge and clients seek deeper, more personalized experiences, Canadian travel advisors are heading into 2026 with one of the strongest earning landscapes in years. From small-group touring to premium adventure trips to highly profitable custom itineraries, suppliers agree on one thing: travellers want more value, more meaning and more expertise. That combination is setting advisors up for a high-performance year if they know where to focus.
Travelweek spoke with seven leading suppliers – Air Canada Vacations, CIE Tours, G Adventures, Globus family of brands, Goway Travel, Intrepid Travel and Transat – to pinpoint which products, travel styles and destinations will offer Canadian advisors the highest-earning potential in 2026, and how to best position for growth.
PURPOSE-DRIVEN TRAVEL LEADS THE WAY
Across multiple operators, premium and highly curated programs are driving strong margins and high conversion rates.
At G Adventures, the standout for 2026 is its expanded National Geographic program. Erin Rogers, National Sales Manager Canada, says both National Geographic Journeys and the new National Geographic Signature trips launching
“These trips combine immersive small-group experiences, upgraded accommodations and cultural connections travellers cannot get anywhere else,” says Rogers. “Signature takes it to the next level with five-star accommodations, 24/7 concierge support and exclusive Signature Moments. With the trusted National Geographic brand behind them, both of these travel styles deliver elevated experiences that translate into strong commissions for advisors.”
Rogers adds that advisors who complete G Adventures’ Sherpa training and specialize in these programs will be best positioned to capture bucket-list clients seeking confidence, comfort and authenticity.
Intrepid Travel echoes the premiumproduct momentum. Christian Wolters, President of Canada, says Intrepid’s Premium range will be the highest-earning category for advisors next year, supported by record Canadian demand.
“Premium is our fastest-growing line globally and within Canada, driven by travellers seeking elevated comfort, meaningful cultural immersion and responsible travel. These trips naturally deliver higher average booking values and strong conversion rates, and therefore higher commissions and revenue per client,” he says.
Intrepid’s Tailor-Made private experiences are another key revenue engine. “Canadian travellers are showing heightened interest in curated private departures with flexible dates and deeper experiences. With our DMC network and dedicated Tailor-Made team, advisors get excellent margins and high repeat potential, especially from families, private groups and special-interest segments that spend more and book farther in advance,” says Wolters.
TAILOR-MADE TRAVEL DOMINATES DEMAND
If one trend cuts across every supplier, it’s customization. Goway Travel says 2026 will be the year tailor-made becomes the dominant advisor revenue driver.
“Travellers no longer want offthe-shelf itineraries. They expect experiences tailored to their passions,” says Renee StantonDefaria, Director of Sales at Goway Travel. “If they’re adventurous, they want hidden hiking trails; if they’re foodies, they want secret culinary tours; if they want culture, they want local encounters. Tailormade travel is booming and it’s a lucrative space for advisors earning commission with commas.”
With Canadians increasingly willing to spend more on once-in-a-lifetime trips, customization allows advisors to build high-value itineraries with premium margins.
Stanton-Defaria says the key for advisors is finding a niche and owning it. “Specialization builds authority. Align with supplier partners in your niche, invest in training like the GowayPro Travel Academy and work with your Account Manager to build a business plan that attracts your ideal traveller.”
SMALL-GROUP TOURING CONTINUES TO SURGE
Small-group travel has been one of the strongest touring trends of the post-pandemic era, and 2026 will only accelerate it, say multiple tour operators.
For the Globus family of brands, Small Group Discovery tours remain the company’s highest-earning engine for Canadian advisors. Denise Harper, managing director of sales, Canada, says demand is rising fast.
“Small Group Discovery tours offer fewer travellers, deeper experiences and a stronger sense of community. Premium appeal leads to premium pricing, and premium pricing leads directly to stronger commissions. Pair that with the desire for culturally rich experiential travel and you have a high-margin style that perfectly aligns with what Canadians are booking now,” she says.
Harper says the key for advisors is embracing the modern touring narrative. “Advisors who champion how today’s touring blends freedom with ease will be the ones who grow fastest and earn the most in 2026.”
GROUP TRAVEL: HIGH VOLUME & VALUE
A clear profit pillar for 2026 is group travel, says Rosanne Zusman, Chief Commercial Officer at CIE Tours.
“For 2026, we see the strongest earning potential in group travel, whether customised or based on pre-set itineraries offering exceptional value. A single booking can represent dozens of travellers, generating significantly higher trip value and opportunities for pre and post extensions,” she says.
CIE Tours’ long-standing roots in Ireland give advisors reliable support and strong margins. “Our deep relationships with hotels, attractions, transportation partners and local guides mean advisors can count on seamless operations and priority access. We offer groupready itineraries, dedicated group support and the option to include commissionable air,” adds Zusman. She encourages advisors to specialize in Ireland and Britain group travel and lean into the company’s Inclusive Advantage, which simplifies budgeting and increases conversion.
EUROPE’S EMERGING DESTINATIONS
Europe remains a powerhouse for Canadian advisors, and Transat sees even greater opportunity ahead. “Europe continues to be a top performer, particularly multidestination tours and curated experiences. These align with strong demand and allow advisors to earn higher commissions,” says Renée Boisvert, Vice-President, Tour Operator Products & Sales.
Transat is diversifying its portfolio with emerging destinations like Istanbul and Agadir. Boisvert advises advisors to stay informed through Transat’s Friday webinars and upsell premium options: “Encourage clients to elevate their trip with options like Club Class upgrades and Signature Luxury Collection hotels. These add value for the traveller and increase commission potential.”
Air Canada Vacations echoes the strong potential of Europe, particularly through curated, multi-country itineraries. Erminia Gallina, Director of Sales, says, “If there’s one area that Canadian travel advisors should keep front and center in 2026, it’s Europe, especially the curated, multi-country, off-the-beaten-path experiences that ACV has perfected.” She adds that these all-in packages – including air, transfers, accommodations, tours and rail or ferry tickets – allow advisors to sell with confidence while saving time and boosting earnings.
Gallina stresses leveraging ACV’s Key Account Managers to maximise sales. “ACV’s sales team provides insider selling tips, destination insights, tailored training, one-onone business meetings, guidance on new destinations, and support in building promotional materials.” With emerging destinations like Palma de Mallorca and tools such as 48-hour holds on Europe or global packages and the upcoming ACV Global Toolkit (launching next year), advisors are well-positioned to capture Europe’s earning potential in 2026.
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Breathtaking Backdrops for Timeless Celebrations
Secrets Resorts & Spas offer couples the opportunity to celebrate their love in enchanting venues that perfectly complement their special day. Nestled in some of the world’s most spectacular beachfront locations, these adultsonly retreats provide a stunning setting for wedding celebrations—from the pristine volcanic sands of Secrets St. Lucia Resort & Spa to the warm turquoise waters of Secrets Baby Beach Aruba.
Celebrity Xcel is “the new happy place” – and bookings for the cruise line are coming in strong
BY ANNIE CICVARIC
ONBOARD CELEBRITY XCEL —
Celebrity Cruises is enjoying an exciting phase as it wraps up a successful year.
Sailing full speed into the final stretch of 2025, the company is riding a wave fuelled by strong sales and celebrating the introduction of its fifth ship in the innovative Edge Series.
Indeed, the future outlook remains optimistic.
With the debut of Celebrity Xcel, dubbed ‘the happy place of vacationers,’ there’s now a ship that combines the beloved elements of the award-winning Edge series with new spaces and experiences that set it apart in the market.
As Laura Hodges Bethge, President, Celebrity Cruises, best described Celebrity Xcel: “It has the intimacy and elevated service of a small ship, with the excitement and offerings of a large ship.”
CANADA STRONG YEAR OVER YEAR
Travelweek recently joined Xcel’s naming voyage, accompanied by about 60 Canadian travel professionals.
While onboard, Travelweek caught up with Allan Brooks, Celebrity’s National Director for Canada, who shared that bookings from Canada
are exceeding expectations, showing consistent year-over-year growth, particularly with the launch of Xcel and new enhancements.
Brooks also noted a significant shift in travel preferences. “Europe and Asia have become very popular destinations for 2025, more so than in the past, while the Caribbean, where Xcel will sail, is also seeing a strong demand.”
Brooks acknowledged that consumer sentiment is increasingly focused on value and making thoughtful choices. “We fit in well with all our inclusions: beverage packages, WiFi, onboard credit, and savings. It is really resonating well with the Canadian market.”
Brooks added that Celebrity Xcite is on the way, the cruise line’s sixth Edge Series ship, plus the company’s much-anticipated new river cruises, “marking an exciting new venture for us that will round out our product offerings. It’s a fascinating time to be with this brand, and I believe that we are at the crest of a new wave.”
Continuing this positive momentum, Brooks proudly points out that his field sales team is currently the best in North America, thanks to collaboration with their Canadian travel partners.
He also recognized Michele Croft, Celebrity’s field sales manager for Eastern Ontario, who won a Sky
Suite stay on this recent sailing for securing the most Xcel bookings, as part of an internal competition. It was a proud achievement for both Croft and the team.
INSIGHT FROM THE TOP
What’s next for the Royal Caribbean Group?
According to Jason Liberty, Chairman and CEO of Royal Caribbean Group, there are many exciting developments on the horizon, including the launch of a new private destination in Nassau in the coming weeks, and the expansion of the cruise line’s destination portfolio.
“We are consistently dreaming and innovating to as far a point as possible, then delivering on these incredible vacation experiences responsibly,” said Liberty.
As guest preferences continue to evolve, the company remains
Celebrity Cruises’ Allan Brooks, National Director for Canada and Michele Croft, Field Sales Manager, Eastern Ontario
committed to staying informed about consumer insights.
“We are always looking for new ways to delight our guests. We are insatiable in our desire to innovate new products and experiences for our guests,” said Hodges Bethge.
When travel advisors seek fresh angles to pitch to clients, Hodges Bethge recommends focusing on Celebrity Xcel’s seven new experiences, particularly The Bazaar, which she describes as “exceptionally special.”
Other selling points include Celebrity’s elevated hospitality, referred to internally as ‘the Celebrity way.’ This reflects the way the Celebrity team cares both for guests and each other.
“Our job is to go above and beyond in the way we make you feel,” she added.
MARQUEE EXPERIENCES
Celebrity Xcel is the fifth ship in the Edge class, featuring 1,646 staterooms that include 198 suites, 163 AquaClass staterooms, and 299 Concierge Class cabins, most of which have balconies.
The ship offers 15 restaurants, including four main dining rooms, as
well as exclusive options like Luminae and Blu for Retreat guests, alongside 12 bars and lounges.
The Bazaar truly is a standout. Formerly known as Eden, this multilevel sensory space is more than just a dining venue – it captures the essence of the shore through entertainment, shopping and culinary experiences. Over 80% of the goods sold in the market are made by local artisans from these locations. The Bazaar is also home to two new restaurants: Mosaic, which offers global flavours; and Spice, a casual dining concept that combines the authenticity of the destinations with stunning views.
Also new on the dining scene is Bora, a rooftop al fresco restaurant with a Mediterranean twist, ever-changing views and unlimited Bloody Marys. It’s open during the day for brunch, and at night, the space transforms into a live-music venue, with chefs preparing dishes tableside under a starry sky. Other new experiences include the Celebrity Pool Club featuring elevated pool valet service and VIP cabanas, along with a firstever Hydra room, a water-focused wellness experience and an outdoor Vitamin D deck.
On the entertainment side, the Attic At The Club provides an allday, all-night vibrant games room glittered with neon lights. Guests can also enjoy the nostalgia of retro games such as Pac- Man. And if you’re craving a little shopping, the ship has introduced the firstever Celebrity flagship store. This unique retail experience doubles as an interactive exhibit celebrating all things Celebrity.
Currently, Celebrity Xcel is sailing its inaugural season with sevennight Caribbean itineraries departing from Fort Lauderdale, and a European season is set to launch in summer 2026.
The very sunny and aptly named Vitamin D Deck
Celebrity Xcel's new Mediterranean rooftop restaurant, Bora
Top-notch entertainment for Celebrity Xcel’s debut included a performance by Rebel, A Classic Rock Experience
Celebrity Xcel is just the latest in Celebrity Cruises_ rapidly growing fleet
AIRLINES
Lufthansa Group has confirmed its bid for a minority stake in TAP Air Portugal as part of the Portuguese government’s privatization process. The company submitted its formal expression of interest to Parpública, noting its goal is to establish a longterm partnership that secures TAP’s future as Portugal’s national airline. “Our goal is to strengthen Portugal’s global connectivity, preserve TAP’s Portuguese identity and ensure the airline’s sustainable growth,” said Carsten Spohr. Lufthansa, active in Portugal for more than 70 years, says the move would bolster Lisbon’s role as an Atlantic hub and enhance connectivity across Europe, South America, Africa and North America.
Air Transat and Turkish Airlines have launched new interline and codeshare agreements, allowing travellers to book combined itineraries across both airlines. Passengers can now use a single ticket and check bags through to their final destination, improving connectivity between Canada, Türkiye, and key cities in Europe, Asia, and the Middle East, including Tehran, Delhi, Colombo, and Beirut. The partnership begins with Toronto–Istanbul flights, with additional connections to follow. Air Transat will also add a weekly Toronto–Istanbul flight starting May 28, 2026, increasing the route to three flights per week.
RETAILERS
American Express Global Business Travel (Amex GBT) is reportedly exploring the possibility of a sale. First reported by Bloomberg, the news generated what amounted to a ‘no comment’ from Amex GBT. The company said it doesn’t speak to rumours or speculation about mergers and acquisitions. Amex GBT posted a 13% increase in revenue, to $674 million, in Q3 2025. The company had a net loss of $62 million, however with an improved net loss margin. Earlier this fall Amex GBT completed its acquisition of global business travel and meetings solutions provider CWT. The transaction valued CWT at approximately US$540 million.
DESTINATIONS
The Cuba Tourist Board reports that Cuba has introduced enhanced public health measures following increased chikungunya and dengue activity across the Americas and the Caribbean. Resorts are reinforcing vector control through regular fumigation and larvicidal treatment, improving sanitation and waste management, and intensifying cleaning protocols. Hotels also maintain on-site medical services and access to international clinics. While no cases have been reported among Canadian visitors, travellers are encouraged to use personal insectprevention products when visiting tropical destinations.
Havana, Cuba
Istanbul, Turkey
“Extremely proud” moment for Porter Airlines as it celebrates Nassau flights
TORONTO — For the first time in Porter’s history, the airline’s network now extends beyond Canada, the U.S. and Mexico to the Caribbean islands.
Specifically, The Bahamas.
The travel industry got a bright and early gate launch party, Bahamian style, at YYZ on Nov. 26, with executives from Porter as well as the Nassau Paradise Island Promotion Board, the GTAA and of course, The Bahamas Ministry of Tourism, Investments & Aviation on hand and onboard.
“Nassau is our first destination in the Caribbean, and I can’t think of a better place for us to be starting with,” said Edmond (Eddie) Eldebs, SVP & Chief Commercial Officer, Porter Airlines, at the YYZ-NAS launch.
Eldebs added that Porter is “extremely proud” to be the first airline in North America to be launching service with the state-ofthe art E195-E2 aircraft.
“MOST AIRLINES SHY AWAY FROM ECONOMY”
Eldebs added that with the new E2 fleet, Porter is “changing the definition of economy air travel by offering highly competitive pricing for a superior product and an enjoyable passenger experience” for everyone who flies Porter.
“Economy is a segment of the market that most airlines shy away from, either because they focus their energy on satisfying elite travellers, or at the other end of the spectrum,
with a discount model that asks you to pay for everything,” said Eldebs.
“We’re embracing economy travellers, who make up 90% of people flying, and we’re leading the way in making the travel experience more enjoyable.”
Porter perks include a 2x2 layout (so no middle seat), free beer and wine served in glassware and a selection of free premium Canadian snacks. On longer flights, including the flights to Nassau, Porter offers a choice of fresh, healthy, high-quality meals as part of the passenger airfare or for purchase onboard.
NASSAU: AN IMPORTANT MARKET FOR YYZ
Last month, Porter launched service to Cancun and Puerto Vallarta, “and here we are opening the doors to another sun destination,” said Kurush Minocher, Chief Commercial Officer, GTAA.
“It’s an exciting time for Porter, and we value the partnership that brings more travel opportunities for Canadians,” he added.
Minocher noted that the Nassau market is an important one for Toronto Pearson. “We see over 120,000 travellers annually move between Toronto and Nassau, and that includes anyone from Canadians
looking to escape the cold, to those visiting family traveling for business.”
Porter’s seasonal service to Nassau out of YYZ will increase to daily beginning Dec. 12. Nonstop service from Ottawa begins on Dec. 13, and Montreal on Feb. 5.
“THE ISLANDS OF THE BAHAMAS ARE NOT JUST ONE ISLAND”
Mikala Moss, Director, Sales & Marketing, The Bahamas Ministry of Tourism, Investments & Aviation, said she was honoured to welcome Porter Airlines and its passengers on the inaugural flight to Nassau.
“We are so pleased to welcome you to our capital city, the hub of our destination. But we ask you to remember the islands of the Bahamas are not just one island. They’re a lifetime of them, and we have 16 major gateways and destinations for you to explore and experience.”
Brent Carnegie, VP, Canlink and Canada rep for the Nassau Paradise Island Promotion Board, told Travelweek that Nassau is enjoying record lift from the Canadian market.
“Last year we were at 28 flights. This year, we’ve gone all the way to 41. That’s incredible. Toronto, Montreal, Ottawa, Halifax and Calgary. We’ve got the whole country covered,” said Carnegie.
Porter celebrates the launch of Nassau service at YYZ, Nov. 26. From l-r: Junkanoo dancer; Quinn Brown, Marketing Representative, The Bahamas Ministry of Tourism; Brent Carnegie, VP, Canlink and Canada rep for the Nassau Paradise Island Promotion Board; Mikala Moss, Director Sales & Marketing, The Bahamas Ministry of Tourism Investments & Aviation; Kenya Dames, DSM, Bahamas Tourist Board; Giovanni Grant, Director of Airlift & Emerging Markets, Nassau Paradise Island Promotion Board.
ACV marks 50th year with first-ever Groups Excellence Loyalty Program
MONTREAL — Air Canada Vacations is celebrating its 50th anniversary with a major new initiative designed to reward travel advisors who grow their groups business.
The tour operator’s first-ever Groups Excellence Loyalty Program launched on Oct. 20, 2025, as a multi-tiered incentive structure featuring a range of perks tied to group production. Running until Aug. 31, 2026, it applies to group bookings on vacation packages to Mexico, the Caribbean, Central America and Cartagena as well as Flight & Hotel packages to Canada and the U.S., Flight & Cruise packages, and tour packages to Europe, Asia, Oceania, South America, the Middle East and North Africa. Travel must take place between Dec. 15, 2025, and Oct. 31, 2026. All bookings made within these windows automatically qualify.
The program features a threetier structure: Silver, Gold and Excellence. Advisors move through the tiers based on the number of group passengers booked during the qualifying period. Each tier unlocks additional rewards that build on the previous level, giving advisors incentives to keep scaling their groups business.
Program perks include Aeroplan points, travel vouchers,
PERKS
INCLUDE
complimentary seat selection, free CareFlex Travel Protection plans and other benefits outlined in ACV’s new tier grid.
The tier structure is as follows:
• Silver: 90-189 seats booked of eligible group packages during the offer period, 100,000 Aeroplan points, $250 travel vouchers, 2 complimentary seat selection per passenger, 2 free CareFlex per passenger
• Excellence: 340 seats and above, 200,000 Aeroplan points, $1,000 travel vouchers (2x $500), 4 complimentary seat selection per passenger, 4 free CareFlex per passenger
TRACKING & SUPPORT
To support accurate tracking, Air Canada Vacations is asking advisors to add their ACV&Me profile email to every group booking. This ensures
AEROPLAN
POINTS, TRAVEL VOUCHERS, COMPLIMENTARY SEAT SELECTION AND MORE
eligible files are attributed properly and that advisors reach higher tiers faster and more accurately.
Throughout the qualification period, the Air Canada Vacations Sales Team will continue offering dedicated support to the trade through training, education sessions, groupfocused promotions and engagement initiatives. The company says its goal is to make it easier for advisors to achieve their target tier and enjoy the rewards associated with it.
EXTRA INCENTIVES
Travel advisors can secure group rates with only 10 full-paying passengers. Those who book by Jan. 30, 2026, also receive a $500 instant credit on eligible wedding groups to Mexico, the Caribbean and Central America. In addition, advisors can reserve up to 50 seats and 25 rooms without an additional deposit.
GROUP CARE PLAN
Air Canada Vacations has also introduced its Group Care Plan, launched Nov. 10. The plan allows travellers to change or cancel up to 45 days before departure for a fee of $59 per person. Previously, the window for changes was 60 days.
For more information about the Groups Excellence Loyalty Program, click here.
TRAVELSAVERS
Canada strengthens marketing leadership
TRAVELSAVERS Canada has expandeditsseniormarketingteam withtwokeyappointmentsdesigned tosupportgrowingsalesmomentum andaccelerateinnovationacrossits network.
IndustryveteranTimPaulhasjoined the organisation as Vice President, Marketing for Canada and the U.S. Withmorethan20yearsofleadership experienceatmajorbrandsincluding WestJet and Expedia, Paul has led successful marketing strategies, customerengagementprogramsand digitalinitiativesthathavesupported revenue growth and strengthened brandpositioning.BasedinCalgary, hebringsexpertiseindigitalplatforms, brandstrategy,marketingtechnology and sales enablement.
Inasecondmove,long-timemarketing leaderMaliaVroomanhastakenonthe newlycreatedroleofVicePresident, Creative Services for both Canada and the U.S. A member of the team since 2005, Vrooman has played a major role in developing programs and technologies that support agencies and preferred partners. Herbackgroundincludesextensive experience in art direction, digital marketing and strategy.
More transatlantic network expansion for Air Canada
MONTREAL — Air Canada has announced a further expansion of its summer 2026 global schedule to Europe with new destinations from Toronto and Montreal, plus a new European route from Halifax.
The addition of these new services builds on Air Canada’s recently announced summer 2026 international expansion, with new services to Palma de Mallorca and Catania (Sicily) from Montreal, Shanghai and Budapest from Toronto, and extension of services to Bangkok year-round from Vancouver.
All in all, Air Canada will connect Canada to more than 126 global destinations in summer 2026, representing up to 155,000 seats weekly across the Atlantic, Pacific and South America. Plus, Air Canada will also be resuming its MontrealTel Aviv seasonal route.
Here’s a look at the new routes:
• Toronto nonstop to Ponta Delgada (PDL) in the Azores, June 11 - Sept. 6, 2026, 3x weekly
• Montreal nonstop to Berlin (BER), July 2 - Oct. 11, 2026, 3x weekly
• Montreal nonstop to Nantes (NTE), June 10 - Oct. 12, 2026, 3x weekly
• Montreal nonstop to Tel Aviv (TLV), June 5 - Oct. 24, 2026, 2x weekly (resumed service)
• Halifax nonstop to Brussels (BRU), June 18 - Sept. 6, 2026, 3x weekly
All flights are now open for booking.
Air Transat adds fourth African destination, Accra, coming summer 2026
MONTREAL — Air Transat is set to make a major milestone in its network next summer as it launches non-stop service from Toronto to Accra, Ghana, further expanding its presence in Africa.
The service will operate twice weekly from June 17 to Oct. 22, 2026, on Wednesdays and Sundays.
“We are honoured to be the first and only airline to offer a direct connection between Canada and Ghana,” said Sebastian Ponce, Chief Revenue Officer at Transat. “This non-stop service between Toronto and Accra aligns with our growth strategy on the African continent and directly responds to the needs of the Ghanaian diaspora in Ontario as well as the increasing interest in travelling to Ghana. It will also provide travellers with an entirely new, simplified connectivity option, eliminating the long European layovers that were previously required.”
The introduction of Accra continues Air Transat’s growth across the African continent. Earlier additions include new services to Dakar and Agadir, along with its existing yearround operation to Marrakech. Accra now becomes the airline’s fourth African destination and reflects the continued strength of its expansion strategy in the region.
PEOPLE Tim Paul
Envoyage: The thrill of turning travel dreams into reality
Being an independent advisor shouldn’t mean doing it all on your own.
At Envoyage, you’re part of a global network of experienced travel professionals who believe in sharing knowledge, celebrating wins and helping each other grow.
Across Canada, the U.S., Australia, New Zealand, South Africa, and beyond, our advisors are connected to peers who understand the industry, the challenges, and the thrill of turning travel dreams into reality.
Here, collaboration isn’t a buzzword; it’s how we work. Advisors share insights, rely on each other for specialized knowledge, and support one another through peer-to-peer collaboration.
Whether it’s local coffee catch-ups, regional training opportunities, or global events that spark new ideas and partnerships, you’re surrounded by people who get it and get you.
With access to leading supplier relationships, innovative tools, and a brand designed to empower modern entrepreneurs, you remain fully independent while gaining the advantage of a strong, connected community behind you.
If you’re looking for a host that sees your business as more than a booking engine, one that champions your success, supports your goals, and celebrates every journey, you’ll find your place here.
Envoyage. For every journey and every advisor who’s ready to grow with us.
Celestyal launches new ‘Celestyal Stars’ training platform for travel advisors
TORONTO — Celestyal is enhancing its commitment to the travel trade with a refreshed education and training platform designed to give advisors more support and resources ahead of the busy Wave Season.
The boutique cruise line has rebranded its existing Celestyal Campus program as “Celestyal Stars,” with the new platform set to launch on Dec. 1, 2025.
The updated platform introduces 16 training modules that cover key aspects of the Celestyal experience. Advisors will find content on the brand’s identity, details on the twoship fleet, destination information and strategies for growing their Celestyal business. The new format is structured to guide advisors through a more progressive learning journey,
with modules unlocking as they complete each stage.
Training is organized into Bronze, Silver, Gold and Platinum certifications. As advisors move through these stages, they will also advance across the Navigator levels from 1 to 4 Stars. Each level awards certificates and digital badges that advisors can share across their own channels, helping to spotlight their expertise and knowledge.
Celestyal is adding further value by integrating incentives into the program. As advisors progress, they will be able to access exclusive advisor rates, discounts and giveaways designed to reward engagement and achievement.
The new platform will be available through the Celestyal Compass trade portal, where advisors can access Celestyal Stars directly through a dedicated link.
For more information, visit www. celestyalcompass.com or call (877) 337 4665.
EACH LEVEL AWARDS CERTIFICATES AND DIGITAL BADGES THAT ADVISORS CAN
SHARE ACROSS THEIR OWN CHANNELS
TheTravelAgentNextDoor(TTAND)showed some love to three of its longest-serving contributorsduringaVIPSupplierEventinToronto. Creditingthemwithhelpingtoshapethehost agency even before its launch 11 years ago, founderandCEOFlemmingFriisdahlpresented appreciationawardstoBradMiron,DanGalbraith andJillWykes.Picturedhere:FlemmingFriisdahl and Brad Miron.
Winter travel bounces back as nearly half of Canadians plan getaways: Allianz
study
CAMBRIDGE, ON — After a year marked by economic pressures and global uncertainty, Canadians are showing a strong return to winter travel, according to Allianz Global Assistance Canada’s latest Winter Vacation Confidence Study.
Data shows that nearly half of Canadians (46%) are confident they will take a winter vacation this year, representing an 11-point increase over last season and marking a return to pre-pandemic travel sentiment.
Now in its ninth year, the annual survey reveals that the resurgence is strongest among younger travellers. Millennials are the most likely demographic to take a winter trip, with 52% planning to travel, closely followed by Gen Z at 48%. Gen X sits at 46%.
Boomers remain the most cautious group at 37% but their intentions have strengthened significantly, with confidence rising 11 percentage points from last year. Families are also helping fuel the rebound, with 56% of Canadians with children at home
planning winter travel, compared to 42% of those without.
HOLIDAY TRAVEL SURGES BACK
Travel intentions are also strengthening over the holiday period. Almost one-third of Canadians (32%) plan to travel outside their home province in late December, nearly doubling last year’s figure of 17%. Younger generations and families are leading this trend, with 46% of households with children planning to travel over the holidays, compared to 27% of households without kids.
SUN VS. DOMESTIC DESTINATIONS
For winter getaways, Canadians remain split between sun destinations and travel closer to home. Mexico and the Caribbean lead as the top choice at 30%, followed by domestic travel at 29%. The United States and Europe each account for 14%, while 13% intend to visit other destinations abroad.
Domestic travel has grown modestly year over year, while interest in U.S. trips is declining. Boomers are driving this shift, with only 8% planning to travel to the United States, a notable decline of 19 percentage points from last year. Instead, they are focusing more on Canada (39%) and warmweather destinations such as Mexico and the Caribbean (28%), up nine points over last year.
Win an unforgettable experience at Vienna’s Kunsthistorisches Museum
With more than 100 museums, Vienna is a treasure trove of history – and the Kunsthistorisches Museum (KHM) is the city’s answer to the Louvre, considered one of the best museums in Vienna.
Now travel advisors have a chance to experience KHM for themselves, thanks to a new contest.
As Vienna prepares to celebrate 2026 with a ‘Vienna Bites: Cuisine, Culture, Character’ theme, the landmark KHM is offering a unique opportunity for travel advisors to win complimentary entrance tickets, a VIP private guided tour, and lunch for two at the Café-Restaurant in the beautiful Cupola Hall at the Kunsthistorisches Museum Vienna.
To enter, travel advisors are invited to simply send an email with ‘KHM Contest Entry’ in the subject line to Armando Mendonca, Trade Liaison in Canada for the Vienna Tourist Board, at armando@ampmcanada.ca no later than Dec. 19. The winner will be announced on Travelweek’s social media platforms on Dec. 22.
Travelweek connected with the KHM’s Tourism Manager, Markus Kustastcher, for this Q&A …
Q. What can you tell us about Kunsthistorisches Museum Vienna?
A. “The Kunsthistorisches Museum is one of the most important museums in Europe and in the world. It was built by last Emperor Franz Joseph to house the splendid imperial collections of the Habsburg family. This family was one of the most important ruling families in European history – and they were mad about the arts and they collected the very best of everything.
“Our visitors come from all over the world. Among the top 10 are European countries such as Germany, Italy, France and many visitors from Canada and the U.S.”
Q. What are KHM’s highlights?
A. “In our famous picture gallery you can see the ‘who’s who’ of the Old Masters. The picture gallery ranks among the most important of Old Masters anywhere in the world. You can see celebrated masterpieces by Rubens, Rembrandt, Raphael, Vermeer, Velázquez, Titian and Durer – and of course, the world’s largest collection of Pieter Bruegel the Elder with the famous painting, The Tower of Babel. And we have one of the most beautiful coffeehouses in the world!”
Q. What upcoming exhibitions should everyone have on their radar?
A. “In spring 2026 the Kunsthistorisches Museum will stage a exhibition of works by the famous painters ‘Canaletto & Bellotto.’ In their impressive urban landscape paintings, Giovanni Antonio Canal and his nephew and pupil Bernardo Bellotto, both known under the name Canaletto, depict urban life and the societal ideals of their day. For the first time in the German-speaking world, the exhibition places Canal’s and Bellotto’s views of Venice, London and Vienna in a revealing dialogue.
“Plus, in November 2026 we will reopen the Palais Lobkowitz with a new and unique Klimt experience. At the heart of this new show is the visionary key work Nuda Veritas. This painting is a clear statement of Gustav Klimt’s enduring belief in the freedom of art and marks his courageous break with the conventions of his day.”
For more information on travel to Vienna see Wien.info/en. More details about KHM can be found at khm.at/en/visit
Armando Mendonca, Trade Liaison in Canada for the Vienna Tourist Board (left) and Markus Kustastcher, Tourism Manager, Kunsthistorisches Museum Vienna
TTC Tour Brands adds two new sales managers in Canada
TTCTourBrandsisaddingadditional support in Canada with two key appointments to its Canadian sales team.
Jordan Harris, Sales Manager for Alberta and Manitoba, and Nicole Davey, Sales Manager for British Columbia,YukonandSaskatchewan, havebothjoinedtheteamtoprovide advisor support and reinforce the company’sinvestmentinin-market coverage across Canada.
Based in Calgary,Harris brings with himmarketingknow-howatAllergan Aesthetics,frontlinetravelindustry expertisewithWestJet,andconcierge experience in Puerto Vallarta.
Davey,basedinVictoria,previously managed an Expedia Cruises office and served as a Business Development Manager at TravelBrands.
TraveladvisorscanconnectwithHarris atJordan.harris@ttc.comandDavey as Nicole.davey@ttc.com.
Hyatt grows Secrets portfolio with debut of Secrets Mirabel Cancun
CHICAGO — Hyatt Hotels Corporation has expanded its Secrets Resorts & Spas footprint with the opening of Secrets Mirabel Cancun Resort & Spa, an adults-only, all-inclusive property set on a prime stretch of Cancun’s Hotel Zone.
Located about eight miles from Cancun International Airport, the 487-room resort sits between the Caribbean Sea and the Nichupté Lagoon, offering guests views of white-sand beaches and the area’s coastline.
The launch follows a period of accelerated brand growth with recent openings in St. Lucia, Aruba and Michès in the Dominican Republic.
The resort features eight restaurants serving French, Mediterranean, Asian and steakhouse menus with no reservations required. For an additional charge, guests can choose to dine under the stars, by the sea, or enjoy curated meals in wine or agave cellars. Six bars and lounges, including a swim-up bar and music lounge, offer domestic and international spirits along with interactive experiences like cocktail lessons.
Guestrooms and suites are styled with natural textures and a coastal design theme. All accommodations offer lagoon, garden or ocean views.
The Preferred Club category includes suites with swim-out access, plunge pools or oceanfront locations, along with access to an exclusive lounge, a rooftop Sky Bar and an infinity pool.
The resort offers six pools, two of which are exclusive to Preferred Club guests. Daily activities include agave tastings guided by experts and cultural sessions designed to introduce guests to regional traditions and history. The Secrets Spa, launching at a later date, will feature Mayan-inspired wellness experiences and a tranquil pool environment.
For events and celebrations, the property offers a 2,800-square-foot ballroom, a pre-function foyer and a selection of indoor and outdoor venues suitable for weddings, receptions and themed gatherings. Dedicated planners support group needs with all-inclusive packages.
At the heart of the resort’s purpose is sustainability, with initiatives like soap recycling and bottle cap collection in place. The resort also supports local health initiatives, community-based recycling programs and the use of local ingredients and regional artwork to reduce its environmental impact.
World of Hyatt members can earn 500 bonus points on qualifying nights at Secrets Mirabel Cancun Resort & Spa with the New Hotels Bonus Offer.
For more information about the resort, go to hyatt.com.
Secrets Mirabel Cancun Resort & Spa
Jordan Harris
Nicole Davey
Don’t let our Cyber Deal Sail Away
Cyber Monday may be over, but our Cyber Deal is still here for a tiny bit longer. Right now, your Sailors can book themselves on any of our award-winning, adults-only itineraries, and they’ll get 80% off their second Sailor, plus $500 in free drinks to celebrate with!
Book your Sailors now and you’ll earn a 16% commission on voyage fares and another 10% on pre-voyage bookables, with no NFCs ever. Expires December 5th, 2025.
Live the Life of Sandcastle Royalty.
Introducing the newest village at Beaches® Turks and Caicos.
Meet Treasure Beach Village, an immersive island playground where sand and sea meet in perfect harmony. From brandfirst suites to world-class dining, every moment is designed for amazing vacationing and easy fun. The deeper your clients dive, the closer they’ll become — to the ocean, the island, and each other.
Here, play comes easy. Guests can splash through winding water pathways, float in a zero-entry lagoon pool, and relax in suites designed to make them stop and stare. With 11 all-new room categories — including the first-ever CrystalSky Reserve Villas and the mega-spacious Chairman’s Penthouse Suite — your clients will have space to roam, adventure, and always come back together.
Cravings? Consider them covered. From craft coffee at Bru to the first-ever Beaches Butch’s Island Chop House, plus a world of flavors at Pinta Food Hall, every meal tells a story they’ll never forget. Catch a movie at the Starfish Cinema or the stars from the balcony — whatever they’re in the mood for, we have it. And with all of Beaches Turks and Caicos next door, there’s a legendary sandbox to explore.
The real treasure here? Moments and laughter shared together, under the Caribbean sun.
Manager Explore More
Need a real vacation? Your client does.
The Caribbean’s best-value all-inclusive vacation is closer than they think. Sandals® Resorts was born in Jamaica over forty years ago. Since then, we’ve pioneered the region’s all-inclusive experience, raising the bar throughout the decades and building our reputation as all-inclusive experts. Across every stage of growth, we’ve stayed true to our founder’s vision: looking after each other, our guests, and the islands we call home.
Here, all-inclusive means your clients can go all in on the best the Caribbean has to offer. When it comes to dining, that covers every savory style. Buccan brings the fire with meats and island ingredients cooked slowly over open flames. And our famous Jerk Shack brings the heat with authentic island spice. From top-shelf spirits to freshly brewed Blūm Coffee out of Jamaica’s Blue Mountains, it’s all included — and always authentically Caribbean.
With seventeen resorts across eight destinations, there’s a Sandals to fit every travel style. Jamaica’s lush north coast, Saint Lucia’s soaring mountains, Antigua’s tranquil coves, Curaçao’s vibrant reefs, and the unspoiled shores of Saint Vincent and The Grenadines — each location has been hand-selected for its natural beauty.
We give your clients the best of everything to choose from — pickleball at sunrise, Hobie Cat adventures, even earning a PADI® scuba diving certification before unwinding with a cocktail at sunset. Or they can simply do nothing at all. Maybe that’s relaxing in a Vincy Two-Story Overwater Villa or in a Tufa Terrace Skypool Suite at Sandals Dunn’s River, where a private infinity-edge pool invites a late-night swim. Rondoval Suites, butler service, and outdoor soaking tubs for two redefine what all-inclusive luxury really means.
Most of all, our difference lies in our people. Over 18,000 Caribbean Insiders welcome every guest with warmth and make every stay feel like home. For four decades, their spirit has defined who we are and why guests return year after year. Because when everything’s included, your clients are free to sink into island time — completely. Plan your client’s escape and discover the best value in the Caribbean.
Air Canada’s Lisa Pierce to retire at the end of the year
MONTREAL — Air Canada’s VP, Global Sales, Lisa Pierce, is retiring at the end of this year after a nearly 40year career with the airline.
Pierce got her start with Air Canada as a Customer Service Manager at EWR, and steadily worked her way up. She became Sr. Director, USA Sales & Market Development in 2013, and then Managing Director, Canada & USA Sales in 2019, and then VP, Canada & USA Sales in 2020.
Since 2023 she has served as VP, Global Sales & Air Canada Vacations.
François Choquette, currently Managing Director, Revenue Management, has been appointed to the new position of Head of Sales. Choquette will take over Pierce’s sales responsibilities after 2025 wraps up.
Choquette started his career in aviation more than 25 years ago with Air Canada’s maintenance department. He then moved to the commercial side of the airline where he worked in alliances and Aeroplan before moving to France to head sales for Air Canada in southern Europe for several years.
TheTrevelloTravelGroupChairmansCircleRewardTrip,presented incollaborationwithInsightVacations,tookelitetraveladvisorstothe country’stopsights,fromCappadociatoPamukkaletothegrandeur ofIstanbul’sBosphorus.“Thisjourneyofferedadvisorsfirsthandinsight intowhattheirtravellerscanexpectwhenexploringTürkiyewithTTC TourBrands:exceptionalservice,immersiveexperiencesandthekind ofmomentsthatturngreattripsintolifelongmemories,”saidJodine Clement, Director of Sales Canada for TTC Tour Brands.
After coming back to Canada, François took a position with a tour operator as head of E-Commerce and International Sales for a few years, after which he rejoined the Air Canada sales team, responsible for Specialty, OTAs and Québec agencies.
He then moved to Air Canada’s Revenue Management department, in charge of the airline’s Transatlantic team and, recently, all its International RM teams in the Transpacific and South America network.
He sits on the board of Tourism Montreal, the France-Canada Chamber of Commerce in Paris, and small non-profit organizations in Montreal.
He will report to Alexandre Lefevre, who was recently appointed VP, Network Planning & Global Sales.
RIU to reopen all Jamaican properties by year-end following Hurricane Melissa
PALMA DE MALLORCA — RIU Hotels & Resorts is preparing to reopen all seven of its properties in Jamaica before the end of the year, spearheading the island’s tourism recovery after Hurricane Melissa.
The reopening comes alongside the return of charter flight operations from key markets including Canada, the United Kingdom, and the Netherlands, supported by Sunwing and TUI.
SINCE 2023 SHE HAS SERVED AS VP, GLOBAL SALES & AIR CANADA VACATIONS
The reactivation of operations is being carried out in phases. The Riu Ocho Rios, located in one of the areas least affected by the storm, has remained open and has already restored all services. The Riu Montego Bay reopened its doors on Nov. 23, followed by the Riu Palace Jamaica on Nov. 24, reintroducing the chain’s premium offering as part of the first stage of reactivation. The four remaining hotels – Riu Reggae, Riu Negril, Riu Palace Tropical Bay, and Riu Palace Aquarelle – have tentative reopening dates between Nov. 30 and Dec. 15, 2025.
RIU’s operational and technical teams mobilized quickly in the wake of Hurricane Melissa, undertaking the necessary cleaning and repair work to ensure hotels were ready in record time. The primary challenges involved restoring water and electricity services, which are now fully operational across all properties.
A key priority for RIU has been supporting its employees, in line with the company’s Proudly Committed sustainable strategy. This includes direct aid and the restoration of employment through the mobilization of a fund valued at US$1,000,000, of which 80% has been assigned directly to staff. This support also includes $570,000 for reconstruction materials to repair employees’ homes, and $230,000 for immediate aid packages with basic necessities. In addition, an interest-free credit line of $1,300,000 has been activated to facilitate the management of damages.
The remaining 20% of the aid fund is being directed to the Jamaican
community. In collaboration with the Jamaica Basic School Foundation, RIU has donated $200,000 in humanitarian aid to provide 1,750 support packages to isolated communities with limited assistance. The chain has also partnered with the NGO World Central Kitchen to prepare and distribute more than 7,000 meals daily from Negril and Montego Bay to affected areas. This initiative not only ensures one hot meal per day for residents in the hardest-hit locations but also provides employment opportunities for RIU staff while operations are being restored.
After 24 years in Jamaica, RIU now operates seven hotels across Negril, Montego Bay, Ocho Rios, and Falmouth, comprising more than 4,000 rooms and employing over 4,000 staff. The recent opening of the Riu Palace Aquarelle last year further reinforces the company’s commitment to the destination, solidifying Jamaica as one of RIU’s key markets in the Caribbean.
CHAIN HAS PARTNERED WITH THE NGO WORLD CENTRAL KITCHEN TO DISTRIBUTE MORE THAN 7,000 MEALS DAILY
Sunwing Vacations brings back free first checked bag
TORONTO — Sunwing Vacations has brought back its free first checked baggage policy starting today, for travel as of Nov. 25, 2025.
The tour operator said the move follows “feedback from travel partners and customers.”
All-inclusive vacation package bookings will now include one free checked bag and one carry-on bag per person. This applies to new and existing bookings.
Customers who have already paid for their first checked bag on existing bookings with Sunwing will be issued a $100 future travel voucher per round-trip bag purchased.
To ensure a seamless experience, travel agents will receive these vouchers directly via email to forward to their clients. No action is required from advisors to generate the vouchers.
Customers who have future travel planned but have not prepaid for baggage will have a free checked bag automatically added to the booking.
Iberostar’s newest resort in the Mexican Caribbean: Iberostar Selection Riviera Cancun
The five-star, all-inclusive Iberostar Selection Riviera Cancun is now open in the Riviera Maya.
The Mexican Caribbean gem features 444 suites and a wide range of services and leisure options designed to provide a vacation experience tailored to both couples and families.
With this opening Iberostar Hotels & Resorts strengthens its presence in Mexico, where it now operates 12 hotels with more than 4,400 rooms.
Iberostar Selection Riviera Cancun is located near the fishing village of Puerto Morelos and in a privileged beachfront setting. It’s also just 20 minutes from Cancun International Airport.
The property joined Iberostar’s portfolio on Nov. 1.
Accommodation options include family rooms, swimup suites with direct access to semi-private pools, and oceanfront suites. All 444 spacious suites are equipped with a jacuzzi.
The resort’s culinary offering stands out for its variety and Caribbean influence. In addition to an international buffet restaurant and a wood-fired pizzeria, guests will find four specialty restaurants: L’Oliveto, offering Italian cuisine; Nopal, serving signature Mexican dishes; a Caribbean restaurant featuring seafood and local recipes; and Martinete, with Spanish culinary specialties.
These are complemented by six bars – including three swim-up bars – and a Star Café.
“We are pleased to strengthen Iberostar’s presence in Mexico, a key destination in our international growth strategy,” said Iberostar Hotels & Resorts’ CEO Phil McAveety.
“This new project reflects our commitment to excellence and to creating unique experiences for every guest. It also reaffirms our dedication to developing local talent, promoting a model of responsible tourism that generates long-lasting value for communities, destinations and the industry,” he added.
In addition to its beachfront location on the Caribbean Sea, the resort is the perfect starting point for exploring the
area’s natural attractions, such as the Great Mayan Reef and the Route of the Cenotes.
With the opening Iberostar is also reaffirming its commitment to Mexico as a key destination in its strategy for selective expansion – both in new markets and in those where it already operates. As part of Iberostar’s commitment to caring for people and promoting a responsible tourism model, the company implemented an intensive training program for all resort staff.
Iberostar Selection Riviera Cancun also embodies the company’s commitment to responsible tourism, integrating the principles of the Iberostar Wave of Change movement. The resort operates without single-use plastics in the guest experience, features purified drinking water stations, and offers responsibly sourced seafood. In addition, a 3R Team oversees waste sorting and categorization, supporting the company’s goal of sending zero waste to landfill.
For more information see Iberostar.com.
Reopening and post-hurricane updates from Royalton Hotels & Resorts
ST. MICHAEL, BARBADOS — Royalton Hotels & Resorts has outlined a comprehensive support and relief effort for its workforce, nearby communities and the broader tourism sector in Jamaica following the impact of Hurricane Melissa.
While its properties in the country will require longer timelines for full restoration, the company says its priority is the well-being of its team members and ensuring the island’s hospitality product returns stronger than before.
Royalton Negril, Royalton Hideaway Negril and Grand Lido Negril are now scheduled to reopen on Aug. 25, 2026. Royalton Blue Waters and Royalton Hideaway Blue Waters are expected to welcome guests again starting Sept. 15, 2026.
The adjusted timelines reflect a safety-first approach, allowing the company time to ensure infrastructure, working conditions and service standards are ready for full operations. Guests with upcoming reservations are being offered flexible options, including rebooking, relocation to another Royalton resort and penalty-free cancellations.
RELIEF & PREPARATIONS
Immediately after the hurricane, Royalton’s teams mobilised a range of support services. Clean water generated by its own Reverse Osmosis Plants was made available to residents, while temporary lodging was provided to employees whose homes suffered significant damage. The company also distributed monetary assistance and grocery care packages to affected staff across its Jamaican resorts, and extended its outreach beyond its Jamaican resorts by coordinating donation efforts, volunteer action and communityfocused assistance from sister properties in the Caribbean.
As the rebuilding phase continues, a core team of more than 200 employees will remain on-site to oversee maintenance and property preservation. This ensures each
GUESTS ARE BEING OFFERED FLEXIBLE OPTIONS, INCLUDING REBOOKING, RELOCATION TO ANOTHER ROYALTON RESORT AND PENALTY-FREE CANCELLATIONS
resort is ready for the next stage of the recovery process.
Meanwhile, Royalton is investing in its talent pool by sending managers and key staff to Task Force postings at other Royalton properties in the region. The goal is to maintain employment, continue professional development and build new skills that will ultimately strengthen operations once the resorts in Jamaica reopen.
“As we move through this period, our priority is ensuring that our hotels remain safe places for both guests and staff,” said Daniel Lozano, Senior Vice President of Operations at Royalton Hotels & Resorts. “At the same time, this does not lessen our commitment to our teams and communities in Jamaica. The island’s spirit of hospitality has always inspired us, and we remain focused on supporting our people and working together toward a strong recovery.”
TTAND launches premium LUXE brand to cater to affluent travellers
TORONTO — The Travel Agent Next Door (TTAND) has introduced a new premium brand, LUXE by The Travel Agent Next Door, designed to tap into the rising demand for luxury travel.
According to the company, the launch marks a strategic shift that will strengthen TTAND’s luxury positioning, increase conversions and equip advisors with the tools needed to sell premium travel more effectively. It will also better distinguish TTAND’s offerings from mass-market approaches that often fall flat with high-end clientele, says Christine Ufniak, TTAND Director of Marketing.
“Luxury travel represents a strategic growth opportunity for TTAND, offering higher commission potential, fewer booking requirements and long-term client loyalty. With 32% of Canadians classified as affluent, demand is rising for personalized, meaningful travel experiences across generations – from Boomers to Millennials,” she says.
As part of the new strategy, TTAND plans to further develop advisor expertise in luxury travel to help them stand out in an increasingly competitive landscape. Ufniak notes that specialization will attract topproducing agents and better align with affluent travellers’ preferences, including private touring, river cruising and bespoke FIT itineraries.
A more targeted supplier approach will also form part of the LUXE framework, securing advisor access to premium product, exclusive offers and elevated service standards.
“By investing in immersive, hightouch professional development, TTAND can future-proof its business, enhance profitability, and reinforce its reputation as Canada’s leading host agency,” says Ufniak.
She adds: “We know that luxury travelers are looking for personalization, exclusivity, and emotional connection – not massmarket messaging. To meet these expectations, TTAND will develop dedicated blogs, email campaigns, and website tailored to this audience.”
Two new exec appointments for G Adventures
G Adventures has announced two additionstoitsexecutiveleadership team.LeahShellyhasbeenappointed Chief Community Officer, GTC (previouslyVPofPeople&Community Operations, G Adventures), while Michelle Hudema takes on the role of Chief Operating Officer, GTC (previouslyVPofStrategicOperations, G Adventures).
As CCO, Shelly will lead the people and culture strategy across the G TravelCommunity,whileHudemaas COOwillcontinuetooverseerevenue management, central operations, business intelligence, business operations while also taking on responsibilityforglobaltouroperations and buying for all GTC brands. ShellyjoinedGAdventuresin2011and has since held several senior roles, includingDirectorofGlobalLearning and Engagement and VP, People, CommunityandOperations.Hudema joined G Adventures in 2008 and hasworkedacrossnearlyeverypart ofthebusiness,fromthe‘Boombox’ contactcentretooperations,revenue management and sales.
PEOPLE
Leah Shelly
Michelle Hudema
New hotels & ski upgrades: Celebrating winter in New York State
New York State welcomes travellers with magical winter experiences across each of its 11 vacation regions.
Whether it’s carving fresh tracks in the Adirondacks, savouring local flavours in the Finger Lakes or discovering small-town holiday magic across the Hudson Valley and beyond, travellers will find countless ways to experience the warmth, creativity and adventure that make winter in New York unforgettable.
“Winter in New York State is where excitement meets relaxation. Every region offers something extraordinary, from world-class ski destinations and luxurious new hotels to charming small towns and unique seasonal events that warm the soul,” says I LOVE NY Executive Director of Tourism, Ross D. Levi.
NEW HOTELS & REIMAGINED RETREATS
From boutique hideaways to design-forward mountain lodges and sleek city stays, New York’s newest hotels blend contemporary luxury with regional character.
Here’s a look ...
EASTWIND HOTEL - WINDHAM (CATSKILLS)
The brand’s flagship Windham property has entered a new chapter this winter with the expansion of Mountain House, introducing 12 new design-forward guestrooms that elevate the property’s signature blend of Scandinavian minimalism and cozy mountain charm.
AC HOTEL SARATOGA SPRINGS (CAPITAL-SARATOGA)
Set to open this month, this sleek new addition to downtown Saratoga blends modern design with easy access to the city’s vibrant arts, dining and entertainment scene.
POCKETBOOK HUDSON (HUDSON VALLEY)
This transformative boutique hotel is bringing new energy to downtown Hudson.The hotel features 46 guest rooms and suites, with sleek interiors that blend industrial heritage with minimalist luxury.
ELEVATING THE EXPERIENCE WITH SKI UPGRADES
New York’s ski areas are redefining the winter experience with new lifts, modernized lodges, expanded amenities and sustainable snowmaking improvements designed to welcome skiers of every level.
Highlights include Gore Mountain in the Adirondacks, where The Station at North Creek Ski Bowl, a brand new lodge opening this season, will mark the next milestone in Gore Mountain’s transformation into a fourseason destination.
Also in the Adirondacks, Whiteface Mountain is seeing continued enhancements including the addition of the new Little Whiteface Lift and 15 high-efficiency snow guns to upgrade the snowmaking process. Whiteface Mountain has also joined both the Mountain Collective and Triple Play Pass.
In the Catskills, Belleayre Mountain’s 28,000-square foot addition to Discovery Lodge enhances nearly every aspect of the visitor experience. And Hunter Mountain is rolling out a fresh look in the Main Lodge.
Meanwhile in the Hudson Valley, at Mount Peter Ski Area, family fun takes centre stage with a new 1,500-square foot tubing lodge and all-weather snowmaking system ensuring perfect conditions all season.
For more information about travel to New York State see ILOVENY.com.
Air Canada outlines major fleet upgrade plans
MONTREAL — Air Canada has announced what it calls its most comprehensive cabin renewal program yet, spanning Air Canada mainline, Air Canada Rouge and Air Canada Express.
The multi-year investment reimagines the onboard experience with new interiors, next-generation technology, and thoughtful details inspired by customer and co-worker feedback, said Air Canada’s EVP and COO, Mark Nasr.
This includes the industry’s most comprehensive fast, free WiFi offering, sponsored by Bell.
AIR CANADA ROUGE
All B737 MAX 8 currently part of Air Canada’s mainline fleet will transition to Air Canada Rouge through 2026.
The updated cabins will feature 12 Business Class seats, 18 Preferred
extra legroom Economy seats and 147 Standard Economy seats – each reclining, featuring personal ondemand entertainment screens and fast, free WiFi for Aeroplan members.
To support this fleet transition, a new Rouge crew base will be opened in Vancouver, providing more choices for leisure travellers from Western Canada.
MAINLINE FLEET UPDATE
Meanwhile, all of the airline’s A320 and A321 aircraft will operate at Air Canada mainline. Interiors will be upgraded to Air Canada’s latest standards, including new seating, the latest in-flight entertainment, and upgraded fast, free WiFi. The renovated cabins will complement Air Canada’s new design standard, said Nasr, with a distinctly Canadian aesthetic.
The program is well underway, with 15 Airbus A321s already flying with the upgrades.
ALL B737 MAX 8 CURRENTLY PART OF AIR CANADA’S MAINLINE FLEET WILL TRANSITION
GROWING THE A220 FLEET
Air Canada will also continue to invest in its A220 fleet.
Air Canada has an additional 26 Airbus A220-300s on order and will introduce its new design standard on future deliveries, including Airbus’ larger XL overhead bins, as of March 2026.
CABIN UPGRADES FOR AIR CANADA EXPRESS
Air Canada Express aircraft operated by Jazz, including the Embraer E175 and Mitsubishi CRJ-900, will be fitted with the new cabin standard from 2026. Next generation fast, free WiFi is being rolled out, with 55% of the fleet already completed.
This is in addition to the previously announced upgrades to the 25 De Havilland Dash 8-400 aircraft, which will undergo a full cabin redesign to install new seating, new interiors and, on aircraft flying from Billy Bishop Toronto City Airport, next generation fast, free WiFi.
Air Canada is also elevating the onboard experience across its North American network with complimentary beer, wine, and premium snacks on all flights operated by Air Canada, Air Canada Rouge, and Air Canada Express (Jazz).
Bursey kickstarts Project Expedition’s Canadian expansion
TravelindustryveteranNicoleBursey has landed at Project Expedition. Bursey’sposition,asHeadofCanada Agency Sales, is a newly created role designed to support and grow relationshipswithintheCanadiantravel industry.
ProjectExpeditionisanonlinebooking platform for tours, activities, shore excursions,privatetransfers,multidayitinerariesandtailor-madetravel servicesindestinationsworldwide. Travel advisors can leverage the company’sconciergeteam,proprietary technologyandinventoryofcurated experiences for their clients.
BasedinNewYorkCityandbuilding onmorethan10yearsofsupporting traveladvisors,ProjectExpeditionis now expanding into the Canadian market.
“I will work with travel advisors and head offices to showcase all that ProjectExpeditionhastooffer. Itisa greatplatform-easytouseandbuilt entirelyfortraveladvisors,”saidBursey.
Moredetailsaboutthecompanycan befoundatProjectExpedition.com. Bursey can be reached at nicole@ projectexpedition.com.
Trafalgar opens 2027 river cruise season with new land
extensions
COSTA MESA — Trafalgar River Cruises has opened bookings for its 2027 sailings aboard the Trafalgar Verity and Trafalgar Reverie ahead of its debut season.
Sales are now available for individual, group and charter bookings, with sailings featuring new land extensions in Lucerne, Prague and Budapest.
In addition, travel advisors can take advantage of a new incentive offer that includes $300 per couple booked.
“With 2027 river cruise sailings now available, we’re giving advisors an even stronger head start to plan their clients’ journeys,” said Damien O’Connor, Vice President of River Cruises, Trafalgar. “This release allows advisors to capture bookings sooner and take advantage of seasonal incentives while offering guests Trafalgar’s signature land experiences.”
The expanded itineraries showcase Trafalgar’s signature guided expertise, combining river cruising
with enriching land experiences. Guests on the Best of the Rhine & Amsterdam itinerary can enjoy additional land exploration in Lucerne, Switzerland, known for its scenic mountain landscapes. Meanwhile, the Best of the Danube now includes an overnight stay in Prague, one of Europe’s most celebrated cultural capitals.
Travellers have the flexibility to extend their journey at either end of their cruise, adding time in Lucerne or Budapest for a full Central European experience. Christmas Market sailings will also return for the 2027 season, providing guests with a festive way to experience Europe’s holiday traditions.
Select 2027 Trafalgar River Cruise sailings are eligible for the brand’s Black Friday offer that includes 15% off, while the $300 travel advisor incentive is now extended to 2027 departures.
For more information on 2027 sailings, pricing and marketing materials, advisors can visit agents.ttc.com.
Nicole Bursey PEOPLE
Trafalgar on the Rhine River
New hope for Brand USA’s funding with proposed VISIT USA Act
TORONTO — Could Brand USA recoup some of its lost funding?
The DMO took a massive hit in July 2025 when its budget was slashed, from US$100 million to $20 million, by the U.S. administration.
Then in September came word of layoffs, as part of a corporate reorganization, as Brand USA’s SVP, Public Relations & Chief Communications Officer, Chris Heywood, told Travelweek.
Now there’s new proposed legislation that could get some of Brand USA’s crucial funding back.
According to the U.S. Travel Association, the VISIT USA Act, introduced in Congress last month, would restore critical funding to Brand USA as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics.
The legislation would ensure Brand USA has the resources to promote the U.S. abroad, attract international visitors and deliver on
AICHotelGrouprolledouttheredcarpetfornearly200 ofitstop-sellingtraveladvisorsatitsannualShowstopper Awards at the oceanfront AVA Resort Cancun. The three-daycelebrationrecognizedthecompany’shighestproducingpartnerswhoearnedPlatinumsalesstatusor higherthepreviousyear.BlackDiamondAwardswentto thosewhosoldmorethan500roomnightsacrossAIC’s luxury portfolio in Mexico and the Caribbean.
the full economic promise of these historic events.
“The VISIT USA Act is a smart, bipartisan fix that ensures America competes on the global stage,” said U.S. Travel’s President and CEO, Geoff Freeman.
“We have a once-in-a-generation opportunity to welcome the world –through the World Cup, America 250 and the Olympics – but that success depends on Brand USA having the resources to do its job. Congress must act now to restore funding, attract international visitors and showcase the very best of America.”
U.S. Travel thanked U.S. Senators Dan Sullivan (R-AK), Amy Klobuchar (D-MN), Shelley Moore Capito (RWV) and Jacky Rosen (D-NV) and Representatives Gus Bilirakis (R-FL) and Kathy Castor (D-FL) “for their leadership in introducing the VISIT USA Act and recognizing the vital role of Brand USA in driving international travel, supporting American jobs and strengthening the U.S. economy.”
The DMO added: “With these events, we have the opportunity to attract nearly 40 million visitors and generate more than $100 billion in economic impact. Fully funding Brand USA will play an essential role in meeting this moment and attracting these visitors.”
Air Transat has three restart dates for Jamaica flights
MONTREAL — Air Transat has announced its resumption of its operations into Jamaica. Air Transat’s first scheduled departures to Jamaica will be:
• Dec.12: Toronto (YYZ)
• Dec.13: Montreal (YUL)
• Dec. 21: Halifax (YHZ)
For reservations for departures from Canada between Nov. 25 and the resumption of flights, bookings will be automatically cancelled and refunded according to the original payment method.
For reservations for departures from Jamaica between Nov. 25 and the resumption of flights, travellers will be automatically rebooked on the first available flight to Canada.
Quebec travel advisor wins two tickets to Paris with Air France
SophieGrenier,atravelconsultantwith LesVoyagesSimonPelletierinNoyan, QC,istheluckywinnerinAirFrance’s traveladvisorcontest.Grenierhaswon apairofticketsfromCanadatoParison Air France in Economy Class.
The contest launched in October in celebrationofAirFrance’s75yearsof continuousservicebetweenCanada andParis.Theairline’sfirstregularflight betweenParisandMontreallanded atDorvalairfieldonOct.2,1950.Since that day Air France has expanded itsnetworkfromMontrealtoinclude Toronto,Vancouver,QuebecCityand Ottawa,andcurrentlyoperatesupto 36weeklyflightsbetweenCanadaand France during peak seasons.
CALABASAS, CA — AmaWaterways is expanding its Africa Safaris & Wildlife Cruise program with four new itineraries launching in August 2026.
The journeys combine a threenight Chobe River cruise aboard the 24-passenger Zambezi Queen with immersive land experiences, including Victoria Falls and newly added destinations such as Kenya, Namibia, Zanzibar and the Skeleton Coast.
The new itineraries range from 9 to 18 nights, including ‘From the Cape to the Falls’, ‘Iconic Africa’, ‘Classic Kenya & Southern Africa’ and ‘African Wonders & the Skeleton Coast’. Each journey features wildlife viewing, cultural immersion, boutique accommodations and AmaWaterways’ personalised service.
The new itineraries include oncein-a-lifetime experiences, including penguin encounters and an optional two-night Johannesburg extension on ‘From the Cape to the Falls’ itinerary, a three-night stay in Greater Kruger National Park on ‘Iconic Africa’ and a visit to Victoria Falls and Maasai Mara reserves on ‘Classic Kenya & Southern Africa.’ While on ‘African Wonders & The Skeleton Coast’ itinerary, guests will also take in the dramatic landscapes of Namibia including NamibRand Nature Reserve and Etosha National Park.
The Zambezi Queen offers private balcony suites, an open-air Sun Deck with plunge pool, and eco-friendly design elements, including solar heating, low-emission generators and water jet propulsion. Guests enjoy complimentary South African wines, beer, spirits and soft drinks throughout their cruise.
For more information, visit AmaWaterways.com.
THE JOURNEYS COMBINE A THREE-NIGHT CHOBE RIVER CRUISE WITH IMMERSIVE LAND EXPERIENCES
Sophie Grenier PEOPLE
Victoria Falls
Riverside debuts new agent marketing & sales tools
DENVER — Riverside Luxury Cruises says it’s empowering travel advisors with a new free co-branding solution.
The river cruise line will first launch custom marketing pages for travel advisors, followed by a cobranded website.
To further extend the reach of this initiative, Riverside is also partnering with Rallio to integrate co-branded content into advisors’ social posts.
“Our partnerships with Approach Guides and Rallio empower advisors with smarter, faster, and more intuitive tools to market and sell our luxury product,” said Riverside CEO Americas, Jennifer Halboth. “From co-branded content to AIdriven insights to real-time reporting and analytics, both Riverside and our advisor partners gain access to cutting-edge solutions to elevate brand visibility, client service and overall business success.”
Advisors can now instantly co-brand and share pre-designed marketing pages — i.e. ‘content experiences’ — that showcase Riverside’s itineraries, destinations, offers and onboard experiences.
Coming soon, each experience will be paired with a personalized version of Riverside’s site, availability and built-in calls to action that drive leads directly to the advisor. The tech is courtesy Approach Guides.
Get ready for a new Grenada contest starting Dec. 8
TORONTO — A brand new contest from the Grenada Tourism Authority kicks off this month for Travelweek readers.
Running Dec. 8, 2025 through Jan. 18, 2026, travel advisors can enter the contest by answering two questions about Grenada, to earn 1 contest ballot. Even better, agents who book air or a package to Grenada will earn 3 contest ballots.
Affectionately known as ‘The Spice of the Caribbean’, Grenada is an eco-tourism haven with untouched rainforests, stunning mountain peaks, more than a dozen waterfalls and more.
With year-round direct flights from Toronto, getting to Grenada is easier than ever.
The prize for this new contest is roundtrip economy class airfare for two from Toronto to Grenada with Air Canada, and seven nights’ accommodation for two at True Blue Bay Boutique Resort.
Meanwhile travel consultant
Jacqueline Hider with Marlin Travel in Mississauga couldn’t believe her luck when she won a trip for two to Grenada this past summer, also thanks to a contest with the Grenada Tourism Authority.
“What an amazing island! I believe this is now my favourite island in all of the Caribbean,” said Hider. “My husband and I are seriously considering retiring there after this experience! The island is very safe, the people are beyond friendly, and the weather is fabulous.”
Hider’s prize pack also included airfare and a stay at Grenada’s True Blue Bay Boutique Resort.
“The resort is perfect for anyone who loves to dive, is visiting the university, or loves a quieter resort with an artistic flair,” she said, adding that guests loved the resort’s weekly street food night experience. There was evening entertainment a few days a week as well. “With the layout of the property being on a bit of a hill, it’s easy for most of the rooms to have a view of the bay or the ocean. The resort was also walkable to small grocery stores, restaurants, cafes and convenience stores.”
Hider even got to spend time with Renee Goodwin, True Blue Bay Boutique Resort’s Marketing Manager. “What a lovely woman with a fabulous personality!” said Hider.
Hider expressed her thanks to the Grenada Tourism Authority for her prize. “It was a very lovely break from a few months of sheer chaos, so it was a truly valued adventure!”
Watch for more details in Travelweek Daily next week as the Grenada Tourism Authority’s new contest launches Dec. 8.
Jacqueline Hider with Marlin Travel in Mississauga, ON on her prize trip to Grenada with the Grenada Tourism Authority
Jamaica launches weekly advisor series to provide post-hurricane updates
TORONTO — Destination Jamaica has rolled out a new weekly initiative to keep Canadian travel advisors informed on the destination’s recovery following Hurricane Melissa.
The Irie Hour ‘Road to Recovery’ series runs every Tuesday. The first installment launched on Dec. 2, offering up-to-date insights from resort and attraction partners across the island.
The sessions take place online from 2:00 pm to 3:30 pm EST and are open to all Canadian travel advisors. Registration is available through Jamaica’s trade website, The Maple Leaf Room.
Each week, advisors will hear from guest presenters representing key hotels, resorts and attractions. The first session will feature operational updates from S Hotel Montego Bay, Iberostar Hotels & Resorts and Rose Hall Montego Bay.
The series aims to give travel advisors a clear overview of the
destination’s current status, including which properties and attractions are open, projected reopening timelines and other essential updates to support client bookings as the island continues to move forward on its recovery path.
