WHAT IS A BRAND EXPERIENCE? Think about the last time you had dinner at a restaurant with family or friends… the last time you ordered a pair of jeans online… the last time you went to a doctor’s appointment (you probably had to sit in a crowded, uncomfortable waiting room for a long time, didn’t you?). Even though you probably didn’t think about it this way, each of these situations gave you a unique brand experience. The same is true with every interaction you have while representing Dawson. Every Colleague is empowered to deliver our brand through excellent experiences - from a conversation with a job seeker on the phone to volunteering at a local school.
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What is The Dawson Experience?
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The experiences we deliver are at the heart of our brand - that’s what our audiences remember and communicate to others. We like to call them “Excellent Customer Experiences.”
