Brand Experience

WHAT IS A BRAND EXPERIENCE?

Think about the last time you had dinner at a restaurant with family or friends… the last time you ordered a pair of jeans online… the last time you went to a doctor’s appointment (you probably had to sit in a crowded, uncomfortable waiting room for a long time, didn’t you?).

Even though you probably didn’t think about it this way, each of these situations gave you a unique brand experience. The same is true with every interaction you have while representing Dawson. Every Colleague is empowered to deliver our brand through excellent experiences - from a conversation with a job seeker on the phone to volunteering at a local school.

CUSTOMER

EXCELLENT

EXPERIENCES

What is The Dawson Experience?

The experiences we deliver are at the heart of our brand - that’s what our audiences remember and communicate to others. We like to call them “Excellent Customer Experiences.”

We strive to create Excellent Customer Experiences for every audience we interact with: Our Colleagues | Community Members | Vendors Our Clients – Job Seekers and Employers

These are just a few examples of Dawson Brand Experiences where we engage with each of our audiences.

Our Colleagues › Daily interactions in the office, on the phone, or via email › Colleague engagement events › Education and development sessions › Community Champions volunteer events

Job Seekers › Daily connections on the phone, via email, or text › Interviews › Job fairs › Experience surveys › Job boards

Employers › Outreach in person, on the phone, or via email › Client entertainment events › Networking events › Community rentals hosted at Dawson › Meetings and presentations › Business reviews

Our Communities › Community Workforce events › Career Kickstart Tuition Reimbursement Program › Cristo Rey Columbus High School Work Study Program › High school career readiness workshops › Mock interviews

Vendors › Daily interactions with MSP agency vendors › Media advertising representatives › Office suppliers › Delivery drivers › Software partners