Sales and Growth Strategy and Alignment

...Should Impact the Company OKR!

List a professional team ORK for the coming year. Be as ambitious, measurable, and transparent as possible and indicate how you will assess if the OKR was accomplished.

COMPANY OKR

“Let’s B.U.I.L.D. in 2022!”

Dawson’s 2022 OKR is the big-picture goal that we, as an organization, want to meet over a broad period of time.

TRANSPARENT Viewable across the entire organization from the CEO down to the intern.

AMBITIOUS

Objectives are set just beyond the threshold of what seems possible.

MEASURABLE

Key results are tied to tangible milestones.

TEAM OKRs

Team OKRs establish priorities for what each team wants to accomplish as a unit. Rather than summarizing individual OKRs, these should focus on enabling company-level Key Results and Objectives.

INDIVIDUAL OKRs

Personal OKRs define what each colleague is working towards. These are usually established by the colleagues themselves (that’s you!) and feed into team and company OKRs.