INSTYLE ISSUE 4 2025

The Magazine for the Hairdressing Professional

Issue 4 | 2025

COLOUR LEADERS

The visionaries shaping the future of colour

MASTERS OF MOVEMENT A new era of global events

Help from the ground up

scalp it all starts with a clean slate... something to balance the bad with the good... a healthy dose of whatever it is that makes your noggin’ feel like it’s spent enough time with a sprinkler overhead.

DISTRIBUTED EXCLUSIVELY BY HAIRCARE GROUP 1300 437 436 — thehaircaregroup.com — @haircaregroup /evohair — @evohair — #evohair

28 – 29 JUNE 2026 ICC SYDNEY

TICKETS ON SALE NOW Join us at Australia’s largest hair industry event — where creativity, education, and business meet.

Pre-sale tickets available until 31 January 2026 or while stocks last.

7500

PROFESSIONALS

225+ BRANDS

130+ EXHIBITORS

30

EDUCATION SESSIONS

SCAN TO BOOK YOUR TICKETS

hairfestival.com.au

10

COMPETITIONS

2

STAGES

2

DAYS

1

WONDERLAND PARTY OF THE YEAR

AN UNMISSABLE EVENT

INEDIT

Published By BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 EXECUTIVE CHAIRMAN Simon Grover EDITORIAL AND CREATIVE DIRECTOR Cameron Pine cameron@intermedia.com.au EDITOR Shannon Guss (Gaitz) sgaitz@intermedia.com.au NATIONAL SALES DIRECTOR Joanne Cowan jcowan@intermedia.com.au NATIONAL SALES MANAGER Samantha Ewart sewart@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper ART DIRECTOR Katy Brack SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published four times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (4 issues) for $75.00 (inc GST) 2yrs (8 issues) for $120.0 (inc GST) 3yrs (12 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information.

The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2025 - BHA MEDIA.

EDITORIAL

T

he past six months have flown by in a blur of events, airport and salon days from one side of the world to another and for many of us it feels a bit like the year just disappeared. From the energetic pulse of international conferences and shows to the intimate hum of the salon floor, this season has been about reconnection – both with our industry and renavigating our purpose. After a few years of what has felt like fragmented plans and shifting intentions, it’s been invigorating to once again stand at the centre of inspiration and re-align with what truly drives our industry, even if somewhere along the way I may have lost a little connection to myself in the process. I know while the focus for many of us has been to reconnect, the ability and execution can be the most challenging reality.

Being on the road reminds me where my energy really comes from: witnessing creativity in motion, feeling that spark ignite in a room full of passionate artists, and rediscovering why, after more than two decades of life that’s been way over the speed limit, it’s hard to imagine a selfless job or industry that doesn’t give. Hairdressing has never been a half-hearted pursuit. You have to be all in. In a time when fewer people are willing to give up their weekends for the work, those who do remind me just how special this community truly is.

Lately, my headspace has been centred on reflection and intention - thinking deeply about the kind of storytelling we want to bring forward and how, with a small but mighty team, we can keep capturing as much of our industry as possible. For us, storytelling isn’t just showing up, it’s how we make a difference. Whether it’s through the pages of the magazine and website content in our ever-evolving media mix or the Hair Festival REALtalk 2026 program that’s designed to empower our worth and elevate our industry, our mission is to highlight innovation and good intention as well as people that celebrate change and put our craft on the map so the entire industry can rise together.

We’re here to shine a light on both the familiar voices and the ones too often unheard. To give electricity to an industry that is the first to see and embrace emerging trends. There’s something electric about seeing the industry evolve and watching advancement in motion – but for me, it’s always about the people behind the artistry and the business. Their dedication and heart are what keeps us inspired and reminds us to pause, listen, and make time for one another. In this issue, our first of many Colour Leaders features spotlights the visionaries shaping the future of colour innovators that redefine what’s possible in artistry and product development.

You’ll also feel the energy of our biggest Hair Festival yet as we celebrate its fifth year with an even bigger floorplan and a new Wonderland venue that trumps all. Our media and events are a vibrant reflection of creativity that capture it all.

It’s not every year we face such defining shifts both professionally or personally, but amid the chaos, I keep reminding myself: doing better doesn’t always mean doing more, and sometimes doing less but more of what makes a difference is where our true collective potential is. Growth comes from experience, from staying open, from saying yes to what truly matters. As we move into 2026, I’m focusing on lightness, intention, and renewal because, after a challenging year for so many, a fresh start feels more vital than ever.

You may not need to or be ready to embrace change, chase inspiration or continue to raise the bar in the craft we love, but just doing something consistently is enough. Because while it’s easy to dwell on the challenges, apprenticeships, rising costs and shifting priorities – the real progress happens when we lead with kindness, curiosity, and belief in the next generation.

Even our feature with Tabatha Coffey in this issue reminds us of that. Her optimism about the future and the next wave of stylists is both refreshing and grounding. None of us are perfect, but when we lead with empathy, we attract those who truly make a difference—to our work, our industry, and our lives.

Whether it starts with one vulnerable conversation, or seeing what someone else in the industry is doing, our promise is to show you as much as we possibly can.

PEFC Certified Paper from sustainably managed forests and controlled sources PEFC/21-31-119

Cameron Pine, Editorial and Creative Director

@instylehairmag www.facebook.com/INSTYLEstyleicons

pefcaustralia.org.au

INSTYLE 11

PRESENTS:

SALON OWNERS RETREAT IS BACK FOR 2026!

Join Us for an Exclusive 3-Night Luxury Retreat in our very own private resort WHY YOU’LL WANT TO BE THERE...

CIRCLES TEAM

TOGNINIS TEAM

SHARLENE LEE +

BENNI, JULES +

JESSICA DEL BORRELLO

KRISTIAN TOGNINI

“What excites us about 2026 is the new connections we’ll make, the next level of learning, inspiration by our industry leaders and honestly… a little bit of Bali magic never hurts.”

BENNI TOGNINI

+BONUS FINE DINING EXPERIENCE An evening at Cuca restaurant, featuring a private presentation from international speaker and Michelin-trained Chef, Kevin Cherkas.

24-27

M AY 2026

GRÜN RESORT ULUWATU, BALI NEW E VENU

Just 15 mins from Uluwatu and the beach

LIMITED SPOTS. BOOK NOW!

Scan the code or visit smithscollectivebrands.com.au

(03) 9583 1575 | orders@smithscollectivebrands.com.au | smithscollectivebrands.com.au |

CONTENTS

52 14 41

66

76 INSTYLE ISSUE 4 '25 ON THE COVER 41 52

Colour Leaders evo Scalp

REGULARS 14 58 68 74 76 80 81 82

UPfront Industry News INhair New Products Words of Wisdom Marc Armstrong INbeauty Beauty News INhealth Gut, Hands and Air INsalon Tools and Accessories INbusiness Gong Solo INbusiness Cover Up

ONSTAGE 23 24 26 28

Gardner Edmunds for Oribe Hair Festival 2026 HAIR The Movement 2025 Ashlee Norman for Ozdare

29 30 32 34 38

Cataldo’s Celebrates 60 Years L’Oréal Professionnel Style & Colour Trophy 2025 Australian Hair Industry Awards (Business) INconference Aveda Congress 2025 INconference De Lorenzo ASPYA 2025

COLOUR LEADERS 42 43 44 45 46 47 48 50

Trends PRAVANA Lakmé Rogue Beauty The Attaché Line O&M Luminart Dateline Imports

FEATURES 51 55 56

57 60 63 64 66 70 71 72 73 75 78

Moroccanoil Treatment Mist Salon Profile SYLK Hair Designs DermapenWorld EXO-GROW Ambassadors Salon Profile EdwardsAndCo Teneriffe INdesign The Great Escape Smiths Collective Brands Bali Retreat 2026 INconference Phorest Salon Software Salon Owners Summit 2026 O&M CØR.restore Tabatha Coffey Xcell Launches Kristy Miller for Oscar Oscar Salons Bondi Baciami Vanessa Megan Skincare Club C Education

INSTYLE 13

Industry Happenings

UPFRONT

KMS STYLE KSUBI PRE-FALL AND FALL 25 CAMPAIGNS KMS continued their partnership with global streetwear label KSUBI, which was formed this year. Following the appointment of Pip Edwards as KSUBI’s Creative Director, KMS was personally selected to continue their partnership, evoking their strong relationship in styling her activewear label P.E Nation.

The Wild Life Hair SoGo team helms this collaboration across campaigns, editorial shoots and look books and Piet Pantano styled the hair for their Pre-Fall 25 campaign, titled the No Vacancy Nirvana collection in May, as shot by Georges Antoni in Sydney at a Darling Point mansion.

“KSUBI is such a standout label – not just for their fashion, but for their ability to consistently collaborate with cool and creative talent.” Piet said. “Their casting always brings a natural edge, which made my job on the shoot all about enhancing what was already there. We worked with the model’s natural style, KMS HAIRPLAY Beach Style Cream was perfect for amplifying natural texture and I always rely on KMS HAIRSTAY Anti-Humidity Seal and KMS HAIRSTAY Working Hairspray to keep looks intact.”

The latest Fall 25 collection, titled Neo Nostalgia, showcases classic silhouettes with luxe craftsmanship with elements of varsity aesthetic, Western grit and rebellion, with hair by Sienna Greene.

Hero products include the NEW KMS HAIRSTAY Dry Oil Hairspray amongst the full HAIRSTAY range, which has been recently upgraded with upcycled tomatoes as a core antioxidant ingredient, alongside sustainable packaging. The new HAIRSTAY Dry Oil Hairspray was used for a touchable, hydrated finish, with soft texture, a flexible light hold and frizz protection for up to 72 hours.

14 INSTYLE

UPFRONT

STELLAR® PARTNERS WITH DRESSLIER AS EXCLUSIVE AUSTRALIAN DISTRIBUTOR TO SALONS Australian styling brand Stellar® has announced it exclusive distribution partnership with Dresslier. Stellar® was founded by Koen Verelst with a mission to merge both professional and consumer focuses in styling. Dresslier has been a trusted Australian distributor since 1930, with both Australian stalwarts becoming the ideal partners.

“Australia is where Stellar was born, so to partner with a company like Dresslier, one that shares our values of innovation, integrity, and commitment to professionals feels like a natural next step. Together, we’re setting a new standard for what salons can expect in performance, design, and support,” Koen shared.

“This exciting partnership aligns with Dresslier’s continued mission to bring high-performance products to salons and professionals across the country.

By welcoming Stellar® into the Dresslier portfolio, salons now have access to some of the most advanced styling tools on the market, designed to empower stylists and elevate client results,” Dresslier added.

Dresslier will contribute its legacy distribution network, renowned customer service and comprehensive education programs to the partnership. sales@dresslier.com

MOROCCANOIL LAUNCH FIRST EVER FRAGRANCE Moroccanoil have expanded their hair and beauty repertoire, launching L’Originale Eau de Parfum as the brand’s first-ever original fine fragrance. The scent evokes that of a luxury escape, with a blend of sweet florals, velvet woods, and spicy amber.

“After years of customers asking for us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category,” said Moroccanoil Co-founder, Carmen Tal. “This innovation was sparked by listening to our biggest, most fervent fans around the globe through word of mouth and on social media.”

Joining this dynamic launch, the brand has announced Adria Arjona as the muse of the fragrance’s advertising campaign. These visuals were shot in Puglia, Italy

by Mikael Jansson, showcasing these themes of Mediterranean luxury, travel and adventure.

Notes of soft citrus, sweet violet and camellia, developing into fresh muguet, velvet woods and vanilla, before final notes of white sandalwood and spicy musk, define the fragrance journey. The fragrance is housed in a curved, sleek, crystal-clear glass bottle with a golden amber hue and the brand’s signature turquoise cap. www.thehaircaregroup.com

JENNI TARRANT WALKS 100KM IN 24 HOURS FOR PEOPLE IN NEED Jenni Tarrant OAM, owner of Bond Hair Religion and industry leader, has completed her philanthropic walk of 100 kilometres within 24 hours, raising over $30,000 through the pursuit so far.

Jenni completed the walk at 6:31am on Wednesday on August 27, in honour of her later father and held between the anniversary of his passing and what would have been his 80th birthday. Funds raised go directly to The Tarrant Foundation.

“We are thrilled to have way exceeded our $20,000 target with 100 per cent of funds going to help people facing domestic violence, sexual abuse, homelessness, and mental health challenges through The Tarrant Foundation,” Jenni shared.

It was a successful week for Jenni, who also received the news that she had made the top five in the international #OneShot Best Editorial Collection, with the Forge collection, which also won the 2024 AHIA Creative NSW/ACT Hairdresser of the Year and the Master Colourist of the Year titles. www.thetarrantfoundation.org

HAIR THE MOVEMENT TO LAUNCH FOUNDERS’ CLUB HAIR The Movement is set to launch a Founders’ Club of 100 salons made to shape the future of hair education, following the inaugural event, helmed by Sharon Blain. The event hosted 35 global artists and educators to inspire hairdressers in colour, style, barbering and beyond, in a three-day event that took over Sydney.

“The response was extraordinary,” Sharon said. “People told us it was one of the most inclusive, inspiring, and career-defining events they’ve experienced. It proved that technical education still matters for apprentices, seniors, and salon owners alike but, to continue this and take it further, the industry needs to stand together.”

The Founders’ Club will see 100 salons invest into the event to gain three tickets for the price of two, VIP recognition across social media and the event and pre-release event updates and early staff incentives. This will all set the stage for a dynamic sophomore outing in 2026, taking place in September next year as a two-day education event with an optional third day of hands-on workshops.

“The foundation has been proven and now it’s time to evolve,” Sharon said. “With 100 salons beside us, we can lock in an even stronger, more accessible event that continues to grow the skill, creativity, and confidence of every professional in this industry.” www.hairthemovement.com INSTYLE 15

UPFRONT KEVIN.MURPHY PARTNERS WITH SHORT BACK & SIDEWALKS

WELLA PROFESSIONALS HOSTS 2025 RED FORUM IN BUENOS AIRES The Wella Professionals 2025 RED Forum took place in Buenos Aires on the Argentinian coastline over September 21 to 24, celebrating its annual event for the brand’s RED loyalty program salon partners and treating some of Australia and New Zealand’s brightest industry stars to four days of festivities, networking and insights across the globe.

“Wella’s RED program is designed to empower our salon partners to grow by arming them with the tools they need to thrive,” shared Rekishia Jessup, Wella’s General Manager for South Asia and Pacific. “From industry-leading education, future-thinking digital tools and worldclass inspiration from the best artists and experts around the world, the RED program brings our Wella family together for networking and learning opportunities throughout the year, and Forum is the annual highlight. More than an industry event, it’s a celebration of creativity, connection, and the unstoppable spirit of our hairdressing professionals. Buenos Aires, with its energy, colour, and cultural richness, is the perfect backdrop to ignite the passion and purpose that drives this industry forward.”

Speakers across the agenda included Keynote Speaker Kirryn Zerna, and Sebastian Professional Global Artistic Director, Shay Dempsey, as well as a panel presented by Wella Company leadership and professional innovators. These sessions covered topics of leadership, creativity, community and the future of the salon industry.

In an event highlight, Australian icons Renya Xydis, ANZ Creative Director for Wella Professionals and Valonz salon leader, and Juliet Cummins, General Manager of Valonz Group, led a discussion on The Art & Commerce of Creativity: How to Turn Vision into a Thriving Business, in a session that shared insights on managing creative excellence alongside profitable, future-ready and thriving salon businesses.

The forum also ushered in the Rise with Wella initiative that aims to embolden hairdressers through tenets of Relationships, Inspiration, Science, and Education, conveyed at the event through panels, hands-on workshops, and creative sessions and excursions. www.wella.com

REVLON PROFESSIONAL HOSTS SECOND EMPOWERED SALONS CLIENT CONFERENCE Revlon Professional brought salon owners, stylists, and industry leaders to Hamilton Island for the brand’s second ever Empowered Salons Client Conference, with speakers such as Geoffrey Herberg and special guest speaker Samantha Bloom leading the way. Themes of authenticity, connection, transformation and, of course, empowerment defined the event.

Held over four days in August in Australia’s incomparable Whitsundays, salon owners and hairdressers from Queensland, New South Wales, the ACT, Victoria, and South Australia also enjoyed activities such as poolside cocktails, beachfront dinners and a party. Relaxation, adventure and networking opportunities paired with education experiences through these activations.

“The 2025 Empowered Salons Client Conference reaffirmed Revlon Professional’s dedication to fostering growth, innovation, and connection within industry. By bringing together leading experts and salon owners, the program continues to provide valuable education and support that helps salons thrive – and that shows them a good time, at the same time,” the brand shared. www.revlonprofessional.com 16 INSTYLE

Global, Australian-born haircare brand KEVIN.MURPHY has joined forces with philanthropic effort Short Back & Sidewalks, building on ten years of this Australian initiative that gives free haircuts to homeless communities, currently operating in Western Australia, New South Wales, Victoria and South Australia.

The relationship is based on the “passion, purpose and shared values” of both organisations that seek to make a positive impact through hairdressing, forming an all-new Hair Alliance, which will expand with further like-minded, game-changing and purposedriven brands.

“A relationship with a hair industry leader will ensure we can grow our army of volunteers and also the positive connections we make with people experiencing homelessness and poverty around the country,” shared Short Back & Sidewalks founder Craig Hollywood.

“I’ve seen how as stylists we have the ability to completely change the way someone feels about themselves, how we can restore their confidence and remind them that they matter,” Kevin Murphy added. “We’re incredibly proud to partner with Short Back & Sidewalks to support the emotional power of human connection through stylists to restore dignity and confidence.”

Kevin joined the KEVIN.MURPHY team in Perth for a special event with Thread Together, run by Anglicare WA, to mark this new partnership. Attendees received free haircuts and styling by the KEVIN.MURPHY team, followed by a personal wardrobe styling session with new clothing from Thread Together.

Short Back & Sidewalks are seeking four Hair Alliance founding members to join KEVIN.MURPHY in 2025, with an annual contribution of $25,000. These brands will use their hairdressing superpowers to truly help people, in both their skills and ability to connect. KEVIN.MURPHY’s commitment to planet, with plastic-saving, recyclable packaging and natural ingredients, already guides their values, and this partnership adds to this conscience principles. www.shortbackandsidewalks.com and www.kevinmurphy.com.au

UPFRONT RENYA XYDIS STYLES AJE FOR GHD AND WELLA PROFESSIONALS AT PARIS FASHION WEEK Australia’s prolific hair artist Renya Xydis led the hair direction at Aje at the Palais de Tokyo in Paris on October 7 for Paris Fashion Week, styling on behalf of Wella Professionals and ghd.

Where the collection evoked strength and individuality, the hair look showcased a raw, undone aesthetic, to evoke the Australian landscape. Think salty strands, windswept movement and softness meets edge.

“Wella Professionals and ghd are thrilled to join forces with Aje to create looks that celebrate each model’s unique hair shape and texture. The looks hero individuality and natural movement, capturing that effortless, cool-girl aesthetic,” Renya shared.

“It’s the opposite of doing hair,” she added. “It’s about finding that effortless cool – French meets Aussie girl, real hair that moves.”

The collaboration speaks to both brands’ focus on innovation and excellence.

“Partnering with Wella Professionals and ghd for our Paris Fashion Week debut feels incredibly natural and exciting. Both brands are synonymous with innovation, artistry, and excellence in hair, values that deeply align with Aje’s approach to fashion. This debut is such a pivotal moment in our brand’s evolution, and collaborating with partners who bring that same level of creative integrity and global prestige made it all the more meaningful,” said Edwina Forest, Co-Founder & Creative Director, Aje. www.wella.com and www.ghdhairpro.com.au

DAVROE STYLES GAIL SORRONDA 2025 RESORT COLLECTION

O&M partnered with Toussaint Lea at New York Fashion Week on September 13, with Kara Louise leading the hair direction as a complement to the bold, regal Confidence collection.

“For New York Fashion Week, my team created sleek, pleated buns to complement the collection,” she shared.

“Most models wore their hair pulled straight back with no parting, finished with refined, perfectly detailed edges along the hairline.”

“I gave a detailed explanation of how to achieve this look and exactly what O&M products to be used on each model and my team executed every look impeccably,” she added. “We blow dried the products into the hair, using O&M Rootalicious Root Lift and Atonic Thickening Spritz to prep the hair, by adding thickness and hold to each model. We then added more grip using W Spray Dry Wax Spray around the hairline to tame baby hairs and flyaways. We added extra refinement to the edges using pomade to add tiny details to the hairline which I knew would look great on camera.”

The O&M Thique, Frizzy Logic Serum and Original Queenie Firm Hold Hair Spray were other vital products.

“For the models who had a finer texture of hair we used O&M Thique to bulk up and pad out the pleats created to give the illusion and feel of more hair,” Kara added. “With some textured hair models the designer and I decided to leave their hairstyles down to accentuate their natural beautiful texture for the runway. In this case, we added the O&M Frizzy Logic Serum to all their ends to gloss up the natural texture and the O&M Pomade to add extra refinements to the hairline.” www.originalmineral.com.au

Australian hair brand Davroe was the official hair partner for the Gail Sorronda 2025 Resort Collection on August 9, titled Chromophobia, which also celebrated the designer’s 20th anniversary. John Pulitano of Headcase Hair served as Creative Hair Director, styling the show at the industrial Urban Art Projects (UAP) in Brisbane.

The show presented two decades of the Gail Sorronda journey, honouring the designer’s gothic roots, as interspersed with bold colour.

The hair looks complemented this aesthetic with styles that were both architectural yet fluid, to reflect the combination of lightness and control in the collection.

Natural hair texture, as elevated with Davroe’s Murray River Salt Spray, which was John’s hero product for the show, was key for effortless, lived-in looks. Products such as the Davroe Voluminous Spray, BVT, Fabricate Dry Texture Spray and Revive Dry Shampoo were cocktailed to create volume and soft definition.

Complete Strong Hold Hairspray then ensured long lasting, maximum hold.

“Hair was not an accessory tonight—it was an extension of the garments themselves,” John said. “We created soft, fly-away textures that mirrored the movement in the gowns, transforming Gail’s signature goth aesthetic into something angelic. Dark but heavenly—ethereal with attitude. Working with Davroe’s high-performance products, we achieved styles that were sculptural, modern, and perfectly connected to Gail’s vision of goth angels.”

“Gail’s work is fearless, poetic, and original – values that resonate deeply with our own,” added Mary Centofanti, Director of Davroe. “We’re proud that our products helped bring Gail’s vision to life together with John Pulitano and support such a landmark moment in Australian fashion.” www.davroe.com

Image credit: Alisa Poturaeva

O&M STYLE TOUSSAINT LEA AT NYFW

INSTYLE 17

UPFRONT HAIRHOUSE FOUNDATION RAISE OVER $28,500 FOR OVARIAN CANCER AUSTRALIA

FLORACTIVE CELEBRATES GLAM 2025 Floractive celebrated the six-year anniversary of their Nanoplasty innovation’s tenure in Australia, hosting the GLAM 2025 event at the William Inglis Hotel to honour the occasion.

The event played host to Floractive’s Brazilian roots, where it emerged as a revolutionary hair transformation technology that smooths, treats, and restores hair in a single process that is formaldehyde free and prioritises shine, softness and strength. This treatment has revolutionised the Australian hair market for thousands of professionals across a range of hair types, styles, and cultures since 2019.

GLAM 2025 catered to over 200 guests, in an event that took inspiration from the Melbourne Cup and also showcased an extravagant Carnivale-type vibe. Awards at the event included the OMG Effect of the Year title, won by Selma from Prestige Hair by Selma.

On stage, a varied array of performances, with thanks to the band Brown Sugar, and dances also made way for innovative showcases from the brand.

This included showing off Force Therapy, a high-performance restorative treatment, as well as a sneak preview of Gloss Protein, which cuts processing time to just 15 minutes, and the Golden Velvet Mask, which is a luxury formula for shine and softness. Speakers such as of Floractive’s global founder, Jane Sarrasi, also inspired on the night. www.floractive.com.au

LA BIOSTHÉTIQUE AND GREAT LENGTHS AUSTRALIA ANNOUNCE NEW LEADERSHIP APPOINTMENTS La Biosthétique and Great Lengths Australia have made changes to their sales leadership, with Mel Drabic joining as National Sales and Group Sales Manager, bringing over 20 years of experience in national and international sales growth, and Billiana Hanson being named as Business Development Manager for VIC and SA, with 22 years of industry expertise in strategic partnerships and supporting salon businesses.

Mel has excelled in driving growth and innovation across global beauty markets through both retail and professional channels, having held roles such as Global Strategy and Sales Manager at Brow Code and National Sales Manager roles for brands such as Oribe, Iles Formula, and R+Co. In this new role, she pioneers national strategy and multi-brand growth.

Billi has worked with brands including Oribe, ghd, R+Co, Iles Formula, Maria Nila, DMK Skin and Derma Aesthetics, where she is known to build strong client relationships and has developed tailored growth strategies that aid both brands and people. Her new role will see her drive sales and cultivate partnerships as guided by extensive knowledge in and passion for these competitive beauty markets. www.labiosthetique.com.au and www.greatlengths.com.au 18 INSTYLE

Launched in 2023, the Hairhouse Foundation was built to give back to the broader community in important ways, and a recent philanthropic effort with a raffle and silent auction has raised over $28,500 for the significant cause of Ovarian Cancer Australia (OCA).

Continuing a longstanding partnership with OCA, which helps women and families impacted by ovarian cancer through fundraising, awareness, and community programs, the Hairhouse Annual Awards events in Melbourne, Sydney and Brisbane hosted these fundraising initiatives, to deliver this commendable figure to this worthy cause.

The organisation also heralded the supporters and businesses who helped these efforts, and particularly named Northlakes as the QLD institute, Wetherill Park for NSW, Northland for VIC and Midland Gate for WA for their outstanding fundraising and awareness contributions, recognising these salons at each state dinner.

Hairhouse has raised over $200,000 for the cause in under two years, with initiatives such as a Customer Round-Up Program that encourages customers to round up their purchases to contribute to OCA, as well ongoing sales of OCA tote bags, supplier-funded campaigns and Hairhouse staff wearing OCA ribbons to raise awareness. www.hairhouse.com.au

GHD CELEBRATE CHERRY CHIC CHRISTMAS WITH SYDNEY EVENT ghd invited beauty media to experience their new Christmas collection, enjoying blow-dry services and taking home gifted tools from the new Cherry Chic celebratory launch.

Hosted at BLOW BAR CO. at Sydney City’s David Jones, to honour their new retail partner, guests enjoyed cherry pastries, drinks and fruit cups amidst festive décor and photo walls in individual appointments to experience the technology.

The tools are created with a rich, glossy design, wrapping the brand’s iconic tools in a decadent cherry lacquer in luxury holiday designs.

The tools are further paired with luxe, travel-inspired accessories that are created with a glossy crocodile finish, becoming another iconic addition to the ghd repertoire.

The collection includes the ghd Cherry Chic Limited Edition Deluxe Gift Set, which encompasses the ghd Cherry Chic Chronos Styler and ghd Cherry Chic Helios Professional Hair Dryer, as well as a complimentary vanity case. Then the ghd Cherry Chic Limited Edition Duet Blowdry Gift Set offers this tool as well as a complimentary Volume Forever Oval Dressing Brush and case.

The ghd Chronos Conical Wave Gift Set offers the ghd Chronos Conical Wand plus complimentary Detangling Comb, Styling Glove and Soft Heat-Proof Bag. The ghd Chronos Max Styler Gift Set includes the all-new ghd Chronos Max Styler plus complimentary Oval Dressing Brush and Soft Heat-Proof Bag. Finally, the ghd Duet Blowdry Gift Set includes the ghd Duet Blowdry plus complimentary Oval Dressing Brush and Soft Heat-Proof Bag. www.ghdhairpro.com.au

UPFRONT GLOWWA HOSTS ERROL DOUGLAS MBE IN SYDNEY GLOWWA hosted an exclusive event in Sydney, as compered by Suzanne Cooper, GLOWWA Founder and Nutritional Therapist, with Errol Douglas MBE, Global Brand Partner and renowned hair legend, as a special guest. Hosted at the Museum of Contemporary Art Australia, the event brought this award-winning hair nutrition supplement to our shores.

130 guests heard the story of the GLOWWA journey, where clients have discovered and learned to love the product and hairdressers have started passionately advocating for it as well, all within the GLOWWA message of helping clients get their confidence back.

The brand is a professional range that has educated over 7000 hair professionals in its quest for hair nutrition. The product helps to balance hormones and also aids psoriasis, eczema, arthritis, joint pain, pattern baldness, sleep, mood and general health.

“We are a little bit to blame as hairdressers, with too much hair bleach, extensions and pulling hair, but at the end of the day this product is for everyone and what I like about it is the glow it gives,” Errol said, sharing that he’s been using the vitamins for four years.

“Once you start to use it, it will empower you.”

Within this event, guests had the opportunity to learn and connect around the idea of transforming hair health through science-backed nutrition. Attendees learned about the brand’s Hair Food Original and Hair Food Meno hero vitamins, made to support hair growth, strength, and vitality. The products are made with natural, vegan, and science-driven ingredients, and are also cruelty-free and free from unnecessary fillers.

Attendees also learned about the nutraceuticals for hair health category, which offers the tools that empower hairdressers with fresh, holistic approaches to client care.

GLOWWA was founded in the UK by Suzanne and earned global recognition for its results in in hair health and overall wellness. Freshly arriving in Australia, GLOWWA marks a bold new frontier in Australian hair health. www.thehaircaregroup.com

TRUSTED BY OVER 280,000 Australian small businesses Earn Qantas Points for every dollar spent on a new small business insurance policy*

bizcover.com.au

1300 805 821

*Must be a Qantas Business Rewards member. Maximum of 10,000 Qantas Points earned per policy. Available to new BizCover policy purchase only and not available with any other offer. See Terms & Conditions at bizcover.com.au/qbr. The information provided is general only and should not be relied upon as advice. BizCover Pty Ltd (ABN 68 127 707 975; AFSL 501769) © 2025 BizCover. BC3571

COMPARE QUOTES AND SAVE

UPFRONT Image credits: Hope Patterson for Remix Magazine and Redlab

2025 DIGITAL HAIR AWARDS NAME WINNERS Congratulations to the first ever winners in the inaugural Digital Hair Awards, who were named in a live virtual gala on October 5. The platform celebrates creativity, innovation, and technical mastery in diverse and modern entries that showcase texture, colour, precision cutting, bridal, hair hacks and beyond.

Principal Partners included K18 and Seamless1, while Category Partners consisted of Cloud Nine, KEVIN.MURPHY, THE JOURNAL MAG, Haircare Group, Hanzo, HAIRHOUSE, Vish, O&M, De Lorenzo, Goldwell and Davroe.

DACH Country Partners consisted of Aveda, Schwarzkopf, Bonding Brands International and HS Milano.

In the global competition, Australian stars stood out and took home a majority of titles, from hair shot to video and versatile colour awards, while participants from Germany, the USA, Poland and beyond won in hair extensions, barbering and more. www.digitalhairawards.com

JOICO PARTNERS WITH BREAST CANCER CURE DESIGNER SHOWCASE AT NZFW FOR 10TH YEAR

CONGRATULATIONS TO THE WINNERS! BEST TRANSFORMATION Category Partner: Cloud Nine Gerard McLoughlin | Gerard Patrick Australia BEST HAIR SHOT Category Partner: KEVIN.MURPHY Redmond Cliff | Wakefields Australia BEST CAROUSEL Category Partner: The Journal Magazine Caitlin Berry | Australia BEST VIDEO Category Partner: Haircare Group Jaimme-lee Hallgath | Salon Jaimmelee | Australia BEST HAIRCUT Category Partner: Hanzo Ricky Hodge | Ricky Hodge | USA BEST BARBERING CUT Category Partner: The Journal Magazine Anton Nizhnick | UAE BEST CONSULTATION VIDEO Category Partner: Hairhouse Wade William Ambler | W.A.K The Salon | Australia BEST HAIR HACK Category Partner: Vish Tobey Farmer | Australia 20 INSTYLE

BEST HAIR EXTENSIONIST Principal Partner: Seamless1 Liubov Haiduk | hair_stylist.warsaw Poland BEST BLONDE SPECIALIST Category Partner: O&M Halyna Marusyk | Strauchfriseure Berlin | Germany BEST BRUNETTE SPECIALIST Category Partner: Delorenzo Faye Redfern | HER | Australia BEST NEW COLOUR TREND Category Partner: Goldwell Siarn Ward | Dollhouse Hair Salon Australia BEST BRIDAL & EVENT SPECIALIST Category Partner: The Journal Magazine Dom Pelli | F&V Hairstylists Australia BEST TEXTURE STYLE Category Partner: Davroe Helene Nakat-Badaoui | The Hair Room @HB | Australia BEST TEXTURE CUT Category Partner: The Journal Magazine Tahni Daniels | Tahni Daniels Hair New Zealand BEST EXPRESSIVE COLOURIST Principal Partner: K18 Angela Soong | Australia

Joico celebrated one full decade of partnering with Breast Cancer Cure New Zealand by styling the Breast Cancer Cure Designer Showcase, held on August 29 at New Zealand Fashion Week, hosted at Shed 10 on Auckland’s waterfront.

Championing fashion, beauty and philanthropy as it raises vital awareness for breast cancer research, the showcase spotlighted eight national designers – STORM, TRELISE, Kathyn Wilson, moochi, NOM*d, Hailwood, Tuesday, Federation – as helmed by Sabre Haircare Guest Artists Felicity Collier and Andrew Cobeldick.

“This is my tenth year styling for Breast Cancer Cure! Working with Joico teams all over Aotearoa has been an incredible opportunity to collaborate with some really talented people. It’s also a cause that is very close to my heart, I lost my mum to breast cancer when she was only 40. She loved fashion, makeup and hair. She would’ve loved the Fashion For Cure events,” Felicity shared. “Watching the positive advances in breast cancer research from the wings of a fashion event has been truly fulfilling.”

The hair looks were made to suit the eight unique designers in a way that felt both editorial and effortless.

“Choosing a look to work with eight very unique fashion designers can be a challenge,” Felicity shared. “It needs to be adaptable to tweak to suit the outfits. Collaborating with Andrew we chose a look for the BCC Designer Showcase that is full of texture and movement. Depending on the garments it will give ethereal and floaty or retro drama!”

“For this show, I really wanted the hair to feel effortless yet refined — something that elevated the fashion while still being very wearable.

It’s about striking that balance between strength and softness so the models look confident but still natural,” Andrew added.

The sold-out event showcased Joico’s artistic and fashion roots and charitable mindset, continuing to elevate the brand in its 50th year.

“It’s always such a privilege to work with BCC on Fashion for a Cure.

Being able to contribute my craft to a cause that makes a real impact in people’s lives gives the work so much more meaning. The energy backstage is always inspiring, and it’s an honour to be part of it,” Andrew said.

“In Joico’S 50th anniversary year, with ten years partnering NZ’s Breast Cancer Cure dream team, this extra special showcase was a true celebration of creativity, collaboration, and compassion,” Kylie McLeod, Marketing Director of Sabre Haircare, the distributor of Joico in New Zealand, added. “We are so proud to continue our partnership with Breast Cancer Cure and contribute to such an important cause through the power of our craft.” www.joico.com.au

UPFRONT DAVINES LAUNCHES OCEAN KEEPER CAMPAIGN WITH BONDI EVENT

Over a full day of hair and beauty insights, Tamara Reid, B2B consultant and founder of Inside Industry, pioneered a masterclass at Sydney’s Pier One overlooking the iconic harbour, helping attendees discover and bank their own personal brand. 80 attendees, including salon owners, educators, and emerging leaders, spent the day engaging in strategic storytelling, personal brand building and networking.

Tamara began with a keynote address that covered industry positioning, packaging of services, and how to price your worth as an expert. Globally renowned educator Emma Hobson then delivered a keynote drawing from her skills and experience in decades of coaching therapists and brand educators around the world. Emma’s address blended storytelling with hands-on skill development, teaching everything from how to manage nerves, to structuring a memorable keynote, with practical strategies that attendees could take to speaking opportunities, workshops and client consultations.

Panel discussions included a Media Panel, moderated

by Tamara, and presented by Nadine Dilong of Spa + Clinic, Hannah Gay of Professional Beauty, Shannon Guss of INSTYLE and Styleicons and Rosie Mitchell from Beauty Expo Australia. The group taught attendees the tips and tricks of being published, including the power of research and relationship building, how to create a worthwhile pitch and the logistics of what makes these pitches stand out and be featured.

An Ambassador Panel, helmed by Amy Hembrow, SSKIN founder and global ambassador, and Sheridan Rose Shaw, salon owner and ambassador for Original Mineral and Timely Business Software, with Tamara, discussed every facet of these front facing roles, including negotiating brand deals, walking away from misaligned opportunities and the often-unspoken complexities of becoming the face of a brand.

This inspiring day is available as a full digital replay, and makes way for Tamara’s new six-week digital course, titled Build It, Brand It & Bank It, which helps professionals step into this space. www.insideindustry.co

SUSTAINABLE SALONS CONDUCTS EAT.SHOP.CHOP VOLUNTEER FESTIVAL Sustainable Salons partnered with OzHarvest and Thread Together for the annual Eat.Shop.Chop volunteer festival at the OzHarvest Market in Waterloo in a one-day event that saw hairdressers, volunteers, and community partners aid disadvantaged communities in a myriad of ways.

The event included a pop-up salon, thanks to over 30 Sustainable Salons volunteers delivering professional hairdressing services of 178 free haircuts throughout the day.

There were also 4,196 donated haircare products from L’Oréal, Nak Hair, Goldwell for Kao, Hairjamm, CPR Hair, Wella, Ozdare and Keune.

The event also saw 500 hot meals served from the OzHarvest food truck, while 624 community members shopped at the OzHarvest Market for essential items. There were 524 ice creams donated by Streets and 423 people accessed new clothing items from Thread Together. Finally, a performance by the Forbes Street Band, which is a musical group formed in partnership with the St Vincent de Paul Society to bring together people experiencing homelessness and addiction, entertained the crowd.

“Eat.Shop.Chop shows what’s possible when volunteers, partners, and the community come together with purpose. From a fresh haircut to a shared meal, every act of kindness restores dignity and creates a ripple of hope that lasts long after the day is done,” said Paul Frasca, Co-Founder of Sustainable Salons. www.sustainablesalons.org INSTYLE 21

Image credit: The Salon Photographer

Davines has launched its Ocean Keeper campaign with an event at Bondi Beach, taking place at Etheus Restaurant on Bondi Pavilion with a light breakfast and presentation showcasing Davines Global representative Elena Chisena, B Corp Fashion Brand founder Debroah Sams from Bassike and Sea Shepherd representatives, titled In Conversation with Sustainability Leaders. The event conversation spotlighted the urgent issue of plastic waste and a beach clean-up with Sea Shepherd followed, continuing Davines’ great work in clean-ups nationally and globally.

The Bondi event cemented the local partnership with Sea Shepherd, which is a direct-action ocean conservation organisation committed to defending and conserving marine wildlife. Davines have two direct action promotions that donate five per cent of proceeds to this cause.

The brand has always championed initiatives such as internal eco-design, with less material, simplified product design and recycled or renewably sourced materials, sustainable packaging, and reducing water consumption, as well as a partnership with Plastic Bank, which removes plastic waste from the environment. Other endeavours such as clean-up days also foster these environmental and community values.

Davines has been working with Plastic Bank since 2021, where last year alone they helped to collect 866 tonnes of waste for a total 2568 tonnes, helping countries such as the Philippines, Brazil and Thailand.

“As a result, since 2022, we have been incentivising the collection of plastic waste by maintaining a 1:1 balance between the plastic used and the amount collected from the environment,” the brand explained. “At Davines, we want to be part of the solution, not the problem.” world.davines.com

INSIDE INDUSTRY HOSTS BUSINESS MASTERCLASS

UPFRONT DAVROE PARTNERS WITH MELBOURNE FASHION WEEK Davroe styled six days of Melbourne Fashion Week as the event’s official hair partner, with Creative Hair Director Jordan Robertson creating a wealth of fashion forward looks.

Opening night featured the ganbu marra runway, celebrating First Nations creativity, culture, and self-expression by spotlighting Indigenous designers such as Banbu, Kaninda, Yanggurdi, King King Creative, Yapa Mali, and Gamin Threads, with creative direction by Lindyn Rowland. The hair direction merged discipline with wild, raw beauty in the form of sleek, controlled braids alongside fluffy, brushed-out curls, in what was described as “cowboy edge and texture”.

On Day 2, vintage inspired hair looks complemented the ‘Opulent Tastes’ runway that featured designers such as Atoir, Clair Helen, Clea, Gary Bigeni, Godwin Charli, Lovaan, Ngali, Perple, and Saint Stella M., as styled by Gideon Wilonja. Fashion, food, music, hair and beauty combined with guests experiencing a decadent Italian dinner party against the backdrop of il Mercato Centrale, with a live soul performance by Zimbabwean-Australian artist Thndo. The hair look embodied elegance and structure in a 1920s sleek finger wave paired with wet-look pompadour mullets, in a clash of eras.

On Day 3, Jordan created both Avant Garde wet looks, which evoked a liquid metal aesthetic, and romantic, sculptural up styles at the Fashion x Music runway, presented by Collarts, taking place at the Melbourne Recital Centre as a multisensory celebration of sound, movement, and design. Labels such as including Antiek East, Asau by Gabriel Cole, Asiyam, Collective Closets, Gail Sorronda, Grace Lillian Lee, J’Aton Couture, Jason Grech, Nofunović, Edition X Sarrita King, Sean Rentero, and The Social Studio were featured.

On Day 4, the Little Bourke Street Runway was complemented by effortless texture and tailored shape, where hair was hydrated, defined and had plenty of movement.

Under the Emporium Melbourne and styled by Karinda Mutabazi, designers included Aje Studio, Calibre, Maje, Marimekko, MJ Bale, Oroton, Sandro, and Zadig and Voltaire.

Hair was described as “natural, confident, and unmistakably Melbourne”.

On Day 5, Davroe styled the Student Collections Runway, with flexibility, authenticity and form as hair briefs. The event showcased designers from Box Hill Institute, Holmesglen Institute, LCI Melbourne, RMIT School of Fashion and Textile and Whitehouse Institute of Design Australia, using set and soundscape to blur the lines between backstage and front of house, as styled by Stuart Walford, showcasing the design process.

On Day 6, a balanced look, described as “restraint meets rebellion”, styled the Collins Closing Runway, which was set in the grand 101 Collins Street Foyer and celebrated independent and underground Australian fashion leaders such as Amy Cottrell, BAAQIY, Brotherhood of St. Laurence x Hunter Gatherer, Bruce Store, Cakey Sportsman by Matea Gluscevic, Corcorancorin, Erik Yvon, Gotham, Jarrod Reid, Karlaidlaw, Lucinda Babi, Niamh Galea, Salon Archive, and S!X, as styled by Stuart Walford. Models moved through the foyer in the pre-show before the full runway show, with music by singer-songwriter Odette and the Vivid Strings live string octet.

The hair looks used precision wig wraps to deliver sleek, sculptural hair foundations, with the brand’s Flex Workable Hairspray securing each wrap with a natural finish. www.davroe.com

22 INSTYLE

AMPERNA HAIRCARE LAUNCHES IN AUSTRALIA Welcome AMPERNA Haircare to Australia, extending from the national skincare brand that’s known for its simple, effective solutions for sensitive skin. This now expands to hair with the launch of the Cleanse & Rebalance Shampoo and Strengthen & Protect Conditioner. Embodying ‘skinification’ in hair, the products are made with gentle surfactants with a prebiotic and postbiotic complex to support a balanced scalp environment, ensuring smoother, stronger and healthier hair.

The Cleanse & Rebalance Dermal Care Shampoo is fragrance and sulfate-free and cleanses the hair without stripping the scalp’s natural oils, instead gently supporting a balanced scalp environment, gently removing residue and enhancing softness and resilience. The Strengthen & Protect Dermal Care Conditioner nourishes and protects the hair for smooth and manageable hair, where amino acids and vitamins focus on scalp comfort and healthier looking hair.

The skincare range was built from founder Kiri Yanchenko’s own journey with sensitive skin, and the brand’s use of advanced actives, including a pre- and post-biotic complex, biofermented oligopeptides, glycolic acid, and vitamins B and C, address this issue.

The products are Australian-made, dermatologically tested and cruelty-free, and have been tested on a variety of skin types, including sensitive scalps. www.amperna.com

BERNADETTE BESWICK AND STEVIE ENGLISH DELIVER LOOK & LEARN IN MELBOURNE Stevie English and Bernadette Beswick teamed up for a Look & Learn experience in Melbourne.

The festivities started with DJ-led tunes and drinks, before the pair showed off precision cutting, bold colour and creative looks, while also opening up the floor for interactive chats with the audience and and sharing stories from their illustrious careers.

Between trending looks, award-winning business strategies and information on how to increase client loyalty and salon revenue, attendees were motivated to elevate their salon business.

“These events are all about sharing knowledge and inspiring creativity,” Bernadette shared. “I love seeing stylists take new techniques and trends back to their salons, transforming their craft and elevating the client experience. Helping others grow their skills and confidence is what drives me every day.” www.beswickeducation.com

ONSTAGE

SIGNATURE When Oribe Artist Gardner Edmunds touched down in Sydney for the Oribe Signature Session, top stylists from multiple states gathered for a masterclass in precision, that signature Oribe polish and pure creative on-demand energy. Hosted in Oribe’s renowned luxe fashion – the elevated ambiance of Machine Hall, beautiful hair and a strong sense of community was an ode to Oribe’s global following, writes Cameron Pine.

“Hair should move with intention — it’s about crafting emotion, not just shape,” said Gardner Edmunds. “When you understand texture, light, and movement, you’re not just styling hair –you’re telling a story.”

Gardner is known from New York to LA and downtown Sydney for his signature style that creates strong, blended layers that frame the models face while maintaining length overall.

Alternating onstage with Oribe National Artist and Australian favourite Adam Dyer, the smooth talking editorial styling superior who has been with Oribe in Australia since the get-go, as well as Goldwell National Artist, Kirby Lago, all three complemented each other’s almost effortless colour and styling skills. With Kirby creating colours to support the cutting and styling work of Adam and Gardner, it’s little wonder the looks will have clients coming back for more Oribe obsessed originals.

“I love to move the hair around as I cut it. There’s a huge trend in haircutting where people will completely blow-dry hair and make it pin straight and do the whole hair cut dry and curl the hair after – there’s nothing particularly wrong with that but you really kind of lose the whole conversation that happens with the hair as you are cutting, like how when you are texturising the hair how it impacts its natural texture,” Gardner said.

Each step of each look sported a realness and wearable simplicity hidden in exceptional skill, whether it be through cutting techniques, editorial styling tips and tools, texturising, suitability to the client and that quintessential Oribe luxury.

“I feel really inspired by fashion and editorial work and I wanted to show how much I love all the small tight head shapes, especially the really smooth root direction through the sides and the edges so I wanted to created something that has a great use of head shape but a really nice squareness and flatness to it, which has a polish of editorial but inspirational for all,” Adam said.

Adam showed guests how to use and layer Oribe products as well as a unique tying technique with elastic and bobby pins to create real high fashion editorial drama. Gardner then mastered a textured and natural-looking men’s cut with some over directed sections in the back and a dramatic women’s transformation into a short 90s-esque bob with a bit of extra texture. Kirby’s colour work was designed to accentuate the cuts and add an expensive editorial high fashion feel to each look.

“If you know me you know me you know I love colour, I love natural colour and colour that keeps the hair as healthy as possible. Often when working with colour, especially on a male’s hair, it can look a little flat, so I wanted to bring something with a little more shine, alternating lowlight with something with a little more shine and depth in it – alternating low lights and a non-bleach through the hair,” Kirby said. “I also wanted something really buttery and glossy with our tones.

When you are working with the Goldwell Colorance range you can add pure pigment drops into the colour to add that extra gloss, and everyone wants really glossy hair right now.”

With Gardner’s relaxed and practical explanations of how he approaches hair, it was less about over-directing technical detail and more about getting a real feel for the hair. It’s little wonder the sell-out experience saw hundreds wanting to witness Gardner’s signature approach: effortless texture, sculptural shapes, and editorial polish that also defines the Oribe aesthetic. With every section, he shared the deeper ‘why’ behind the work - the intention, emotion and artistry that elevate hairdressing into an allencompassing experience.

From sculptural silhouettes to the art of undone luxury, every look reflected Oribe’s philosophy: technical excellence meets emotional connection. The session explored the balance between structure and freedom, teaching stylists how to translate editorial inspiration into wearable artistry for the salon floor and to be confident in trusting the feel of the hair.

Other key takeaways included the power of product layering to build effortless texture, the importance of ‘finishing as storytelling’, and the reminder that great hair starts with great foundations – discipline, detail and an artist’s eye.

As the night came to a close and more espresso martinis and champagne started flowing, one thing was clear: this wasn’t just another styling class –it was a creative awakening and a chance for like-minded premium salons to get together. In the spirit of Oribe, Gardner Edmunds didn’t just teach hair, he inspired a movement of stylists ready to create more beauty and connect on a whole new level while having their Oribe obsession re-ignited.

For more information visit www.roguebeauty.com.au and www.oribe.com INSTYLE 23

ONSTAGE

FESTIVAL PASS Start counting down to Hair Festival 2026!

Promising the event’s biggest ever iteration, you can buy great value pre-sale tickets that allow you to maximise the event and truly celebrate everything in hair.

H

air Festival 2026 is already in the calendar, taking place over June 28 and 29 next year, back at The ICC, Sydney.

In 2025, the event’s biggest event ever welcomed 7,500 attendees, offering 120 stands of activations, innovations, games, prizes, two stages, a Barber HUB, a Business HUB, constant on-stand and on-stage education and beyond in the Festival HUB, over 70 educators across 23 Education Sessions, a myriad of enticing panels and keynote speakers at the REALtalk Business Forum, nine Competitions categories and the pinnacle Wonderland party.

“Hair Festival has been super successful, what we love about being face-to-face, is that the way we learn in the hair industry is very visual, so we get to share that message and we get amazing feedback from the customer, who’s already using it and maybe not even understanding how it works,” shared K18’s Lisa Ravech at the 2025 event.

Pre-sale tickets for 2026 are available until January 31, giving you access to competitive prices for next year’s event. You can experience it all with 24 INSTYLE

Nicki Ranatawake and Sharlene Lee

ONSTAGE

Jules Tognini

Hair by Moroccanoil

the ALL ACCESS PASS, which is currently only $519, saving you $280 on the final price and gaining you thousands of dollars in value with complete access to every Education Session, the REALtalk Business Forum and the Wonderland party.

You can also currently purchase your individual Wonderland party ticket for $185, saving $70, for a party that promises food, drinks, music, activations and a true celebration of the industry’s community spirit, taking place on the night of June 28.

“Wonderland was amazing, there were multiple rooms and vibes, each with their own styling stations and gold backgrounds, matching the black and gold theme,” said Daniel Sauer of Rogue Beauty about the 2025 event. “It’s all about building community, we all have one thing in common and that’s that we want to make great hair.”

From the party to the classroom, you can buy single session passes to the Education Sessions at almost half price for just $55, saving $50 per session.

You can also buy five sessions and get one free at $275. This year, versatile Sessions covered colour, hair extensions, men’s hair, hair cutting, hair straightening, textured hair and so much more.

The REALtalk Business Forum speaks directly to salon owners, leaders and managers, with salon business at the forefront, taking place in 2026 on the morning of June 28, with the theme of Structuring Your Business To Realise Your Potential. You can save $70 by purchasing your pre-sale ticket for just $159.

The Festival HUB remains entirely free to enter so register now to ensure you skip the lines and have the first shot at the event’s ever-unmissable wheel spins and claw machines. This free registration also includes a Hair Festival bag to start your shopping with free brand offerings.

Beyond the stands, brand education, activations, photo opportunities and networking spots, 2026 will also usher in two all-new stages, so you can sit down and learn at two locations. Both stages will deliver bite size education, live demonstrations, model displays and the highly awaited Hair Festival Competitions, where talented hairdressers compete across categories of bridal, colour, men’s hair, editorial style and more.

“Hair Festival keeps raising the bar every year and we’re already planning our biggest and best ever event in 2026,” said shared Renita Collins, Group Director, Event and Marketing, for the Intermedia Group. “With celebration, innovation, education and community at the heart of everything we do at Hair Festival, 2026 will again promise a diverse offering to satisfy the industry’s every need.”

With the full agenda still to be announced and details emerging through the next few months, we have Hair Festival already circled in the diary. Book your tickets now and we’ll see you there.

For more information visit www.hairfestival.com.au INSTYLE 25

ONSTAGE

THE MOVEMENT HAIR The Movement took over Sydney for three days of education and sparked a revolution, writes Shannon Guss.

H

AIR The Movement launched into Sydney, taking place over three days from September 14 to 16 with hair education across business, cut, colour, style and men’s hair, as well as the famous NOISE hair show, that’s made a global impact and finally landed in Australia. Pioneered by hairdressing icon Sharon Blain and held at The Fullerton Hotel, with KEVIN. MURPHY and Dyson as major sponsors, the first event of this kind points to the future of this franchise as an education epicentre.

On day one, taking place on Sunday, a Watch & Learn Seminar, as sponsored by CPR Hair and hosted

by Tabatha Coffey, showed off a series of presentations that highlighted 14 talented ANZ artists in a rotating showcase across cutting, colouring, styling, and barbering. A colour showcase with Kristie Kesic, Justin Pace and Marilyn Guarino was followed by precision barber techniques thanks to Leigh Winsor, Gina Yates and James Akers. Then, there was a cutting trends with Dave McCulloch, Scott Sloan and Jules Tognini before a final editorial and session styling showcase with Jenni Tarrant, Michael Beel, Jamie Furlan, Caterina Di Biase and Lauren McCowan. The day ended with The Movement Launch Celebration Evening as a networking opportunity and celebration amidst drinks and canapes, as sponsored by Seamless1.

“I’ll be showcasing moving creative colour into commercial, the colour market is changing massively, so what we have to look at is how to introduce colour work that can get that extra charge,” Justin shared. “It’s all about showing how to get the clients back into the chair so we can continue building our colour brand.”

On Monday, a full day of education ran across three rooms as Global Masters Power Sessions. Room 1 was hosted by Kylie Dwyer and dedicated to Cutting Mastery with international headliners such as Nathan Haley, Rick Roberts and Dove Palmer from the UK and Joel Torres and Nick Arrojo from the US presenting.

“There’s time you can do wet hair cutting and times you can do dry or both, I like to do 70 per cent wet hair and 30 per cent dry hair when I personalise the hair cut,” Joel taught. “Wet hair shows you the texture, dry hair shows you the density, I have more control and construct on wet hair, it’s clean and nice and organised.”

26 INSTYLE

Danny Pato

Hair to Fame: Diverse Success Stories panel

Jean Baptiste Santens

In Room 2, hosted by Tiffany Blair and sponsored

by KEVIN.MURPHY, Styling Innovation was the theme, running the gamut of editorial to wearable and Avant Garde styling. Kicked off by Sharon Blain, Wendy Iles and Jean Baptiste Santens from France, Aminata Kamara from the UK and Danny Pato from New Zealand also showcased important creative, textured and runway hair looks, while Kevin Murphy did a 20 Questions for 20 Years interview with Nathan Gorman, as well as showing off styling techniques.

ONSTAGE

Hair by KEVIN.MURPHY

Ashlee Norman

“Everything we do, if it’s fashionable, we do it, if it’s good for the environment and environmentally minded, then we’ll do it, if it’s about performance and does what it says it will do, then we’ll do it, if it doesn’t say one of those things, then we don’t do it,” Kevin said. “It makes it easy to do what we want, because we have three pillars that we stick to, then we can weave and ebb. You can say ‘what are the three things that describe me as a hairdresser?’ and stick to those three things, that way you can make a name for yourself and make your own brand.”

Room 3, sponsored by K18 and hosted by Gary Latham, balanced both Colour Expertise and a Business Session. In colour, Bernadette Beswick and Stevie English teamed up as national representatives, while Matt Clements from Australia and Ashlee Norman from the US also showcased their techniques.

“I challenge you to throw out your everyday ideas, even in the salon, stop that and work out another way to achieve that, change up one thing to your day and how you achieve it, it will excite your clients, and it stops your everyday from being mundane, it keeps it exciting,” Matt shared. “Throw those ideas aside, because it’s generally what you’ve done many times before, and when you put it aside, you’re driven to think about how else to achieve those types of results.”

Aminata Kamara

Matt Clements

In business, Australia and New Zealand’s top talents, including Carla Thompson from H&B Salon, Helen Owens from Tigerlamb Salons, Nicole Kae, Oscar Oscar Salons’ Oscar Cullinan, Sam James from SJ Establishment and Samantha Jones from Ms Monaco Hair Society, spent two hours sharing the benefits of their massive experience.

“I’ve seen so many changes, but the one thing that hasn’t changed is people will always need to get their hair done, they’ll always want luxury products, they’ll want to go to the best hairdresser that they can afford and there will always be a job for great hairdressers,” Oscar said. “Smaller salons that have had difficult times, these things happen, there’s a learning sometimes for ourselves, but you have to be resilient, you have to know that this too shall pass and I believe we have turned a corner.”

On Monday night, NOISE took over the secret location of Machine Hall, bringing six prolific hair artists to the stage for an Avant Garde hair extravaganza. As hosted by Jules Tognini and sponsored by Showpony and NAK Hair, Dee Attwood, with Jason Fassbender, kicked off with sky-high, glitzy, retro style takes on Avant Garde glam, Kobi Bokshish used pearls, paint, bandages and sticks to create true hair art and event innovator Richard Ashforth, from the UK, cut hair live, using hair as fashion and spikes as hair to change your perception of creative artistry. The US’ Peter Grey created Avant Garde bird-like figures on stage with huge hair sculptures and an aerialist in tow, Lyndal Salmon was inspired by graffiti with live painting on stage turning models into canvases and Benni Tognini’s loud and colourful hair sculptures were another show-stopper.

The next day, hosted by Katy Reeve, these artists taught these looks in a Learning with Legends session over three hours, where they recreated the looks and provided a behind-the-scenes glimpse at their creative process.

A panel discussion preceded this inspiring education show, titled Hair to Fame: Diverse Success Stories, and spotlighting Tabatha Coffey, Patrick Fitzpatrick, Sarah Laidlaw, Sheridan Rose Shaw, Kerrie Stanley, Brodie Lee Tsiknaris and Chrissy Zemura, compered by Richard Kavanagh, to talk salon learnings and their personal journeys, session styling, celebrity and set opportunities and beyond, with a Q&A as well.

“There’s not one business in this room that’s the same, everyone is different and unique,” Patrick said. “You need to surround yourself with your network of people, you need to talk to other people too, communication is key.”

The event also gave a platform to sponsors and exhibitors, also raising money for Giant Steps’ great cause helping children with Autism, thanks to A.H Salon and Sustainable Salons.

With philanthropy, education and artistry all under one roof for three days, HAIR The Movement sparked just that, and it’s just the beginning.

For more information visit www.hairthemovement.com INSTYLE 27

ONSTAGE

ASHLEE IN AUSTRALIA Ashlee Norman conducted a masterclass in Melbourne on behalf of Ozdare and K18, bringing American colour expertise Down Under.

T

ravelling from the US and on behalf of Ozdare and K18, Ashlee Norman of the Ashlee Norman Academy showcased her Hybrid Air Touch method in a two-day masterclass in Melbourne, showing off a model look and then leading attendees in a hands-on demonstration.

The class learned the theory and practicalities of the four methods of high-impact and low-maintenance colour separation, within this nuanced colour framework.

“We’re going over all methods of separation, from traditional highlights to open air balayage, teasing and air touch,” Ashlee said. “We have intense theory, live model demonstrations and guided hands-on in two days. The main takeaway I want everyone to take to their salons is really all about the highlighting. When it comes to my education, it’s not about teaching one solution or technique, it’s really about how to problem solve. I want them to know when to use which technique and when is the correct scenario.”

Held over September 21 and 22, the comprehensive, practical event also included a Q&A with Christine Carver, also from the US, that utilised the benefit of her 28 INSTYLE

salon success to offer business advice on salon menus, salon practices, marketing and beyond, within these colour methods.

“We spoke about salon pricing and finding the value in the service. Lived-in colour is completely different to full or partial highlights, the maintenance is anywhere from nine to twelve weeks and it’s a lot more expensive to do for a stylist,” Christine said. “We compared it to cutting hair, if you can stand behind a chair and cut hair, you have a lot of profit built into that service, but if you’re doing a 46-hour service and you’re charging less than you’d make in four haircuts, then you’re losing money, so we learned how to book it, price it, schedule maintenance appointments and also do the consultation for the service.”

On her first ever Australian tour, Ashlee used the combination of these techniques to create a dimensional colour and cut look that transformed the model.

“We took her to a lived-in bronde that’s still very dimensional and gradient, we have a fade from dark to light so it’s going to be low maintenance for her, this is going to look good for another four to six months,” Ashley shared. “We also used the K18 system to make sure to maintain

the health of the hair with the Mist and the Mask. We have nice, sexy volume, with the look of balayage, only insider foil to maximise the lift in one process. We have beautiful air touch around the hair line to create an expensive blend without having to cover up any lines of demarcation. It almost looks like the highlight is growing out of her head.”

Pairing Ashlee’s passion for connecting across continents through hair, usually bridged through a vast social media community, and her investment in handson, in-person, theory-based education, the Melbourne masterclass brought important new colour techniques to Australia.

“It’s important to do hands-on, in-person education, it is nice that we have access on the internet, but it’s not the same as hands-on,” she said. “We do hair with our hands, not our eyes, so without the hand eye coordination with the intellectual understanding of the technique, it’s useless. It’s also like working with a personal trainer, you can do an online workout but if you actually work with a personal trainer, they’ll be right by your side and really correct your form and do all those nitty gritty nuances.”

For more information visit www.ozdare.com.au

Long-term staff members Assunta and Karen

6-0

For six decades, Cataldo’s Salon has not only shaped the very fabric of Canberra’s hairdressing landscape but sparked global influence and authority in an industry built on artistry, continual innovation and a deep connection to community.

An Italian family legacy, a lesson in mutual respect and genuine hospitality, Cataldo’s is so much more than just a salon name, writes Cameron Pine.

A

Canberra icon, Cataldo’s was founded by Giuseppe Cataldo in 1965 when the population in Canberra was shy of only 80,000. The prolific Cataldo’s label known for its European approach style and artistry, has become a family legacy built on passion, skill, and genuine care for clients. It has trained generations of award-winning stylists and treated every client like family, not to mention its staff, with many serving several decades to further exemplify the salon’s strong family ties, most specifically two longstanding staff members, Asunta and Karen, who exemplify the family legacy and consistently considerate environment at Cataldo’s Salons. Their salons have won Salon Design of the Year at industry awards and beyond, with luxurious fitouts to swoon over at a time when no other salon had marble entrances and five star hotel quality finishes. Cataldo’s has always been a true inspirational leader with a humble family that gives you goosebumps of compassion and empathy.

A special evening to celebrate seemed only fitting, but was just a touch on what the brand has amassed among its incredible 60 year tenure.

Transforming the illustrious Regatta overlooking Lake Burleigh Griffin on

Monday, October 27, a celebration of the Cataldo legacy highlighted the added contributions of three remarkable women and wives of the Cataldo boys, Janine, Lucy, and Rosie, who provided strength and support throughout their several decades at the top of the game. All speakers reminisced about their apprenticeships, learning from the precise Angelo and the creative Emilio, whose different approaches to cutting were key to the salon’s success.

A special book was compiled by the team to honour their legacy titled ‘Our Words, Your Legacy’, which includes messages from the entire team – anecdotes, quotes and words from clients all in one book. The event was made extra special by live music, a chocolate experience with take home goodie bags, an enormous two metre long cake, a photo booth and elegant food and drinks.

“I’d like to invite two gentlemen to the stage who need absolutely no introduction.

Emilio and Angelo Cataldo – the brothers who spent their afternoons after school sweeping salon floors and standing on boxes to shampoo their clients, these young enthusiastic boys watched their father build a dream and decided to not just continue it, but take it to extraordinary heights.

Between them, they’ve won Australian championships, trained hundreds of stylists, brought international recognition to Canberra, and somehow still find time to make every client feel like the most important person in the room, which is such a beautiful thing and it’s so rare,” said event emcee Sammy Rose.

As the Cataldo name celebrates 60 years, this milestone isn’t just a tribute to longevity — it’s a reflection of passion, perseverance, and the enduring belief that great hair never goes out of style.

International Awards including Claudia Cataldo’s L’Oréal Professionnel Style & Colour Trophy global win in 2022, to various national wins, global magazine covers and more. Supported by an incredibly long-standing tenure with L’Oréal Professionnel and Kérastase, Cataldo’s honours loyalty like no other.

Emilio Cataldo

What continues the family legacy is the third generation with Michael, Shonagh and Claudia Cataldo still in salon today.

Care and connection is core to the brand, with employees from ten years ago or more still showing up to represent their pride in working for such a special salon brand.

“Today we live in a very dehumanised, disingenuous world and a hairdressing salon is a place to have real conversations that are rare and something to be valued – it’s a profession we can wake up every day with a sense of pride,” Emilio said.

It was a night not only to celebrate success but reminisce about their apprenticeships, learning from the precise Angelo and the creative Emilio, whose different approaches to cutting were key to the salon’s success.

Across generations, Cataldo’s has weathered trends and transformations, always staying true to its roots: the belief that hairdressing is both an art form to be valued and a personal experience. From its early days of European-inspired glamour to its modern evolution as an institution of education and innovation, Cataldo’s honours not just the styles created, but the countless stories shared in the chair –a living legacy of beauty, culture and care that continues to inspire.

For more information visit www.cataldos.com.au

INSTYLE 29

ONSTAGE

A

STYLE & COLOUR Congratulations to the winners in the 2025 ANZ L’Oréal Professionnel Style & Colour Trophy, who competed and were honoured in a Melbourne finals event.

30 INSTYLE

fter a live hair recreation in Melbourne through a full weekend of activities, the national ANZ L’Oréal Professionnel Style & Colour Trophy have named their 2025 winners. The winners were broadcast live nationally at the L’Oréal Melbourne Academy and honoured some of Australia’s brightest stars.

Congratulations to Karlie Roberts of LNDN, Victoria, who won first place.

Karlie is currently completing the esteemed L’Oréal Professionnel Colour Specialist course and showcased her exceptional vision, artistry, and technical skill in her entry.

“I really don’t think it’s sunk in yet, but for me having the finals set over three days gave me a real rollercoaster of emotions, from colour, to styling and photoshoot to the creation and live stream, it enabled me to really feel all the feels and gave all the finalists the opportunity to change something if we needed to,” Karlie shared. “It’s a process I really recommend all stylists to go through. My recommendation is to not necessarily look at it from a competition standpoint but as an opportunity to create, express yourself and have a bit of fun as well.”

As part of the prize, Karlie will win a trip to Paris for an exclusive industry experience, honouring her win in her third time entering the competition.

Second place went to Lauriane Schuler of Nancymai, VIC, celebrating 20 years in the hair industry with the silver medal.

Third place went to Loren Polidori, an independent stylist from Ensemble Salon, SA, after also placing third last year. The Newcomer Award was presented to rising talent Mikayla Robertson from Hairloom Collective and the Artist’s Choice Award winner is Natasha Monastra from Koko Blaq Hair, following her second-place ranking in last year’s competition.

“I think it’s a combination of nerves and both passion and drive that has really

ONSTAGE

Karlie Roberts and model

Lauriane Schuler and model

Loren Polidori and model

pushed the entrants to do some great work,” said judge, Karen Bava. “You are seeing the finalist sometimes having to pivot last minute, their adaptability and how they work on things not going to plan so it’s really incredible. A photo does speak a thousand words but once you see what goes on behind the photo it speaks even more.”

“We have been pushed so hard to find the winner that we will see continue to take this competition to another level,” added fellow judge Benni Tognini.

“There is so much behind the scenes, the prep and what they have to pull together on their concept and their looks, there is so much more to this competition than just hair.”

Congratulations to the winners!

For more information visit www.lorealprofessionnel.com.au INSTYLE 31

ONSTAGE

THAT’S SHOW BUSINESS The ANZ Hair Industry Awards celebrated their annual Business platform in Brisbane, with plenty of revelry and by honouring Australia and New Zealand’s industry leaders. Well done to the winners!

T

he ANZ Hair Industry Awards in Business for 2025 named their winners on October 19, celebrating 12 years of the platform that recognises business excellent for hairdressers, salons, specialist businesses, educators and professional products across Australia and New Zealand. The awards were extended to New Zealand for the first time this year, ushering in the new category of new AHIA NZ Salon of the Year 2025, with more than 300 entries received overall.

Major winners on the night, hosted at The Star, in Brisbane for the first time ever, included the four-time winners Sloans of Lane Cove, which won titles such as AHIA 32 INSTYLE

Business Australian Salon of the Year 2025 and AHIA Business Director of the Year 2025 for Owner Scott Sloan. The Following Hair Co was named AHIA Business NZ Salon of the Year 2025 in this inaugural pinnacle title, while Anthony Gray of MIG Training won AHIA Business Special Recognition 2025 and Paul Frasca and Ewelina Soroko of Sustainable Salons won AHIA Business Humanitarian Award 2025. Entries were judged by an independent panel of more than 30 international and national judges, with major names including Tabatha Coffey and Sandy Chong.

The gala festivities also included an electro-pop performance of a Teddy Swims medley on vocals, DJ, drums and

ONSTAGE

Congratulations to the winners.

CARE TREAT STYLE ELECTRICAL AWARDS Sponsored by mocha hair

Best In Salon Training Sponsored by Matrix Co and Pace Salons

BEST IN CARE Signature Structure Complex Protein Shampoo & Conditioner

by NAK Hair

Educator of the Year – Individual Sponsored by Redken Jules Tognini, Heducation

BEST IN TREAT Pure Gloss by DNA Organics

Educator of the Year – Organisation Sponsored by DermapenWorld EXO-GROW Industry Collective – NZ

BEST IN STYLE Intense Hydrate Styling Cream by REF Stockholm BEST ELECTRICAL TOOL Cloud Nine 2-in-1 Contouring Iron Pro Salon Team Member of the Year Sponsored by Dyson Bevan Clark, Co and Pace Salons Salon Manager/Co-Ordinator of the Year Sponsored by Angel Extensions Kate Turvey, Intuition The Art of Hair The Following Hair Co

Paul Frasca and Ewelina Soroko

Anthony Gray

Sloans of Lane Cove

saxophone, with an official afterparty, replete with a special guest DJ, sponsored

by Angel Extensions.

Event sponsors included Alfaparf Milano Goldwell, Revlon, Wella Company, Rogue, CPR, Dyson, Salon Lane, Redken, Matrix, Kitomba, Angel Extensions, Shortcuts, Comfortel, Schwarzkopf Professional, Gamma+, DNA Organics, DermapenWorld EXO-GROW, Goddess, Sustainable Salons and L’Oréal Professionnel.

“We’re profoundly grateful for another hugely successful year and feel a tremendous sense of obligation to keep delivering the awards this industry deserves,” shared mocha group founder and owner Linda Woodhead. “The quality of this year’s winners showcases what an exciting era we’re experiencing across salon owners, hairdressers and brands. We’re proud to have been elevating the industry we love for so long, and these awards stand as a testament to the way that our entrants value and strive to exceed quality benchmarks across both Australia and New Zealand.”

For more information visit www.nakhair.com

Educator of the Year – Product or Equipment Company Sponsored by mocha hair CPR Hair QLD Salon Business of the Year Sponsored by Wella Company Tigerlamb – King St NSW/ACT Salon Business of the Year Sponsored by Goldwell Sloans of Lane Cove

Sole Operator of the Year Sponsored by Salon Lane Katy Reeve, Katy Reeve Hair

VIC Salon Business of the Year Sponsored by Alfaparf Milao Privé Hair Organics

Business Director/Owner of the Year Sponsored by Shortcuts Scott Sloan, Sloans of Lane Cove

SA/TAS Salon Business of the Year Sponsored by Revlon Professional Longko Salon

Best Business Performance of the Year Sponsored by mocha hair Amazing Hair

WA/NT Salon Business of the Year Sponsored by Rogue Beauty Scissor & Stone

Best Business Coach Sponsored by Goddess Kym Krey, The Salon Mentor

Wholesaler of the Year Sponsored by Inspire Brands and Gamma+ Salon Direct Hair and Beauty Supplies

Salon Business Newcomer of the Year Sponsored by CPR Hair Wakefields Best Eco Salon Sponsored by DNA Organics Little Birdie Hair Co Salon Design Award Sponsored by Comfortel Mamawest Best Marketing Sponsored by Kitomba Ms Monaco Hair Society Best Customer Care Sponsored by mocha hair Rokstar Salon Team of the Year Sponsored by Schwarzkopf Professional Sloans of Lane Cove

Vidal Sassoon Humanitarian Award Sponsored by mocha group Paul Frasca and Ewelina Soroko Sustainable Salons Special Recognition Award Sponsored by L’Oréal Professionnel Anthony Gray, MIG Training New Zealand Salon of the Year Sponsored by mocha group The Following Hair Co Australian Salon Business of the Year Sponsored by mocha group Sloans of Lane Cove

INSTYLE 33

INCONFERENCE

AVEDA CONGRESS 2025 A brand that unifies heart and hands turned Minneapolis into a hub of global talent from August 16 to 19, where three full days of immersion, connection and rejuvenation was executed via people and purpose. Congress 2025 is your reminder why Aveda globally maintains its mission to empower both people and the planet by keeping us hair lovers front row, writes Cameron Pine.

T

he biennial Congress draws more than 2,300 Aveda Artists, salon owners, industry professionals, speakers and guests whose mission is to celebrate artistry, environmental responsibility and a collective consciousness that’s intrinsic to the Aveda salon network globally, and where better but in the birthplace of Aveda, Minneapolis, Minnesota.

It was here in the mid-west that brand founder Horst Rechelbacher mixed the first batches of his clove shampoo that started a movement that’s less about competition between artists and more about collaboration and connection.

From a name stemming from Ayurvedic practice, Aveda was a pioneer, an industry trailblazer and Congress is testament to this mission that remains unchanged, from the single salon to multi-chain salon, its success stems far and wide, as does its representation and celebration of artistry in all levels of hairdressing that levels up our entire industry with an unprecedented level of diversity, in both artistry and artist.

In true Aveda heritage, a traditional blessing from Chief Tashka and Laura Yawanawá, left an indelible and impactful deep-dive into the lifestyle of the Yawanawá and how Aveda work hand-in-hand with the Yawanawa, traditionally of western Amazon, primarily living along the Gregório River in the Acre, Brazil. This legacy has been carried through by honouring these people through multiple Congress events, as a symbol of Aveda’s enduring relationship and partnership with the Yawanawá.

Their strong shamanic traditions and use of sacred plants like ayahuasca and their values align perfectly with Aveda’s indigenous wisdom and environmental sustainability.

First to the stage following a goosebump inducing video was Aveda’s relatively new CEO, Shane Wolf, who began with the brand in 2024 and has since begun to touch the hearts of all in the room and 34 INSTYLE

connect with the artistic and elevated artistry aspect of the brand. Shane’s noticeably genuine disposition towards the craft and hairdressers’ needs as creatives and business owners shine through his experience as a hairdresser and salon owner for more than three decades. He then did something brand CEO’s never do and launched his first moments on stage by doing hair. This new approach sings true to Aveda’s palpable mission that hairdressers come first, where they are shifting the focus back on hairdressing industry exclusives and salon support as their top priority for 2025 and beyond. The first of many new, including exclusive products for salons only, had the crowd cheering and the energy and intention for the room set on a common feeling of why Aveda, and not only this but towards the notion of ‘once Aveda, always Aveda.’

Part of this collective spirit on the many salon businesses that act as a lead for Aveda hair colour specifically, salons will also now be the only businesses to have access to new 500ml bottles.

This bottle size is the perfectly curated amount to keep clients stocked up between salon visits,

INCONFERENCE

while representing the best value salon guests will find anywhere, not only is it a carefully curated salon flex for time between the average salon visit keeps the clients loyal to their Aveda salon or spa.

Shane’s soft launch of a new product, Abundant Blowout All-Over Volume Spray, was made fun via his flat to fat big bouncy blow dry getting three times bigger than how it started to kick off the accessible and approachable energy on-stage that’s inherent to every single Aveda artist.

“Every salon professional we have the honour of working with is our first priority and will stay the centre of everything we do. Empower (8) is already well under way in several areas and take back you up we are increasing our field support across the US and around the world, you will notice an increase in the availability of reliable access to business coaching and education partners to help you grow your business,” Shane said. “The new 500ml bottles are the first of many exclusives to come, we see you.”

For Shane it’s so much more for him than being the Global President of Aveda.

“I’m a hairdresser and absolutely thrilled I can bring 34 years of working in the beauty industry as a stylist, salon owner in the beauty industry, from working in the trenches in the manufacturing of products – right now I’m bringing all the energy and commitment that we as hairdressers bring to our guests every day,” Shane said.

“We are the only industry that can touch people the way we do with our hands, with our hearts and knowledge, we are care givers, and at Aveda we strive to be the caretaker of the caregivers.”

“Expressing artistry in all of its forms, you are seeing a self-expression of what beauty looks like and our mission at Aveda and how we create incredible beauty in the world while being sustainable and making the world a better place, this is the place where we bring it all together,” Shane said.

One of the stage artists artist Bea Carmichael said of the new Abundant Blowout All Over Volumizing Spray, “firstly I want to say thanks to you, because this new product has been created by you guys, by us, by Aveda artists and uses a combination of three approaches to give hair unprecedented levels of volume and thickness”.

One of the key artists, Charlie Le Mindu, is a French born widely celebrated hair designer, costume designer and Creative Director, who was given complete creative freedom for his show for Aveda.

“My show was all about the ridiculous extremes of being a hairstylist showing the extremes of creativity and how tacky and mundane it can be at the same time.

I wanted to showcase beauty as a French performer – my show was a representation of what I love, music and hair fashion combining costumes that he first created when he started 20 years ago to new costumes specifically for the performers and set design today.”

“Ever since I’ve lived in Brooklyn, I’ve been able to express myself and my work with a different mindset. When we started working on the show more than two months ago, I really wanted to create a musical, so we did have to work on the storyline and storyboard in France to combine the elements of theatre and hair.”

Charlie drew on the creative process of the stage and his vast experiences in the fashion and performance artist realms to bring a fusion of some of his quintessential

‘out there’ looks and something completely new. From the Crazy Horse in Paris, Charlie’s approach to creating aerodynamic, emotionally impactful performances incorporate elements from various art forms and diverse teams, including dancers, circus performers, and artists. Each modality Charlie draws on emphasises the importance of personal research and creativity, despite the challenges of managing multiple brand collaborations and always producing something people haven’t seen before.

Drawing on the dynamic nature of New York, his home life in Brooklyn, and the balance between work and personal well-being, including the need for relaxation and self-care, Charlie’s own levels of inspiration he believes are crucial to inspiring others as an artist.

Such time and care goes into the mammoth event that a Congress every two years is both a celebration culmination INSTYLE 35

INCONFERENCE

of the hard work and dedication Aveda has to not just the success but also the mindset of their professional network. The golden ticket to a long journey with Aveda perhaps is one of the best ways to describe Congress.

In addition, Aveda Artists Allen Ruiz and Luis Gonzalez presented their collaborative collection, titled “Caution,” with a bold artisan palette of black and yellow that lead to striking hair collections we used to see grace some of our most awarded collections.

The first day also included a powerful segment by artist and activist, Laetitia Ky who spoke of her journey growing up and how cultural limitations inspired her to do even more.

Laetitia’s hair was a powerful symbol of resilience, beauty, and care that shape our world, and how art and culture make up the power of Aveda, not just hair design.

The day ended with the Evening Performance presented by Aveda Senior Vice President, Global Artistry, Antoinette Beenders. Titled ‘Inspired

by Nature,’ Antoinette presentation was inspired

by Horst’s original mission of care to nature and the planet and included a demonstration of her ‘Feathered Fishtail’ braid, which she previously styled at fashion shows in the 1990s.

As with many things Antoinette, there was animal-print and it still looked as amazing as ever, matching perfectly with the fashion think zebra dresses, spots and tribal colours. Beenders also gave attendees a sneak peek at her forthcoming collection, which was inspired by sea creatures and featured precise cuts with V-shaped fringe and dynamic movement.

Other mainstage highlights on the second day included Aveda Japan Creative Director, Masa Honda’s Re:generation presentation, which focused on cells and how they multiply to create life with a larger than life almost looking like tentacles coming out of the models hair.

Aveda Walk for Water since its inception in has raised over $6.7 million for clean water access.

Creative performances by Dame Salon, Van Michael Men’s Team, Ginger Boyle, Pyure Salon, Elevate Hair, Greta Coston, and Dosha Creative Team rounded out the Congress artistic lineup.

Outside of the theatre, Aveda created a journey of brand, ingredient, spiritual and an immersion into the elemental nature of the brand with an immersive experience area where attendees could learn more about Aveda’s naturally derived aromas, discover upcoming product launches, and even have their aura photographed, as well as experience the Aroma Bubble, which first appeared at Minneapolis Pride Festival.

Providing balance from creative presentations and into some global movement responsibility we spoke of the Satyarthi Movement for Global Compassion (SMGC).

36 INSTYLE

Its purpose? To globalise compassion, turning empathy into concrete, sustainable action around the world.

At the heart of SMGC is the concept of ‘Compassion in Action’ – translating empathy into meaningful, everyday interventions, not just feelings, key synergies with Aveda and the experience in-salon and throughout the network.

With everything stemming back to meaning and purpose, Aveda means knowledge of the whole and whether their latest product inspired by the network, or the ways in which they strengthen bonds with communities. The value of Congress can be seen and felt from the hearts and creative minds that create not just some of the most successful multi-chain salons but some of the world’s best editorial hairdressers who style covers of Beyonce to Naomi Campbell – thanks Jawarra for reminding us to dream big and how influential celebrity is to our industry.

Together at Congress 2025, we turned fresh ideas into salon-ready techniques, we had mainstage moments and backstage whispers, hairdressers swapped formulas, philosophies, and the kind of encouragement that keeps a creative career burning bright. It’s not just an event – it’s a recharge with sustainability as a north star, wellness at the core, and a shared belief that beauty can change how the world feels. Thanks Aveda for reminding us.

For more information visit www.aveda.com.au and www.avedapurepro.com

Always here, for over 60 years.

Our story began in 1963 when a pharmacist, Mr Alan A Russell OBE, met a distressed hairdresser who was about to face a lawsuit after a customer slipped and fell in her salon. Today, Guild Insurance is dedicated to protecting the livelihoods of hairdressers like you Australia-wide. We understand the unique challenges you face, and our insurance policies are styled specifically with hairdressing professionals and business owners in mind. With coverage that evolves with your needs, you can confidently focus on every snip and style, knowing that you’re well protected when it comes to doing what you do best.

“I’ve been with Guild for over 35 years – what I like is you can always talk to someone on the phone. They are always very helpful. I’ve been in business 35 years and Guild have always been there for me”.

- Natalie, Superstyle Hair Salon

Are you a freelancer?

If so, we’ve got just what you need! Exclusively for individuals and sole traders, we offer: Public Liability of 10m or 20m options $500k of Treatment Risk Cover included as standard Choose to insure your tools of trade and stock to the value of $5,000 or $10,000 (excluding mobile phones and computers) Access to Policy Hub to download your policy documentation Take advantage of our competitive premiums.

Get a quote and buy your insurance online today at guildne.ws/hairdressers

1800 810 213 guildinsurance.com.au

Don’t go it alone Standard underwriting criteria applies. Insurance issued by Guild Insurance Limited ABN 55 004 538 863, AFS Licence No. 233791 and subject to terms, conditions and exclusions. Please refer to the Policy Disclosure Statement (PDS) available at guildinsurance.com.au/docs to see if this product is right for you. For more information call 1800 810 213. HAB512300 In Style Hair A4 Ad 10/2025

INCONFERENCE

ASPYA 2025 Much more than a network of salons uniting on their annual gathering, the De Lorenzo ASPYA community is a family reunion of like-minded perspectives joining forces to share insights and challenges, celebrate artistry and the future of salons, free of ego. An inherent connection to sustainability, creativity in business, and a level of care that puts people before profits, 193 guests experienced ‘Tropical Wonder’ – the brand’s masterful 23rd iteration of the leading salon program, writes Cameron Pine.

C

onsciously connected to something bigger, there’s a reason ASPYA is not shy of achieving a silver anniversary.

The program is an extension to a family company whose focus remains on relationship and Australian made products for Australian salons. Amidst industry challenges De Lorenzo continues to focus on change and growth while celebrating home-grown innovation as the only professional colour made in Australia. This point of difference lies in the continuation of their 100 per cent Australian manufacturing and 100 per cent family ownership. Unlike many business conferences, ASPYA is like a family gathering and we are grateful for the reminder that sometimes the best material and connections you won’t find on a phone. This is just one of the many reasons why, as a company, they continue to make the significant annual investment in giving people the opportunity to create lasting memories, no matter the cost.

Son of Director Chris De Lorenzo, Luca De Lorenzo shared yet another heart-warming insight into his family history, mentioning his great-greatgrandfather Giuseppe De Lorenzo and 38 INSTYLE

grandfather Vincent De Lorenzo and the family’s 80 year heritage in haircare.

Despite Luca’s experience in accounting and multinational businesses, Luca swayed the conversation to emphasise the importance of people and passion, and the ability to listen in the hairdressing industry. He plans to implement continual changes and improvement to maintain and never undermine the family heritage of the brand.

“ASPYA is more than a program, it’s where we partner with salons to make them grow – because without them growing as salons we don’t have a business,” Luca said. “Industry connection is so important and the reason we bring people together for the ASPYA program is about sharing with the like-minded businesses and collaborating with all staff and across all corners of our country – it can be really lonely being a small business owner, so we are here to find people with similar ideas and values as yourself and take that back to the salon. It’s not competition for us, its industry building and that’s why we continue to re-invest in the ASPYA program.”

“As De Lorenzo is going through a new era with the third generation on board,

we are really excited to keep modernising our business and brand to keep giving Australian salons the best in the industry,” Luca added.

This quiet build on a legacy of innovation, creativity, and excellence, is shown in a whopping 80 years since Delva – now De Lorenzo – launched some of the best products on the market. ASPYA represents vulnerability and transparency through the brand’s rich heritage that continues to apply fresh energy, contemporary vision, and a commitment to help salons stay tuned into the why and never forget the love of why they started a hairdressing business in the first place.

Yes, there were new styling tips and tricks, motivational philosophy and self-brand building but, most importantly, there were moments where tradition meets transformation — honouring the past while embracing bold new possibilities in a market that’s now somewhat starved of family service and consistency.

While a traditional conference program of speakers ensued, the energy of a De Lorenzo ASPYA guest is forgiving and empathetic yet vibrant, with a strong sense of family at their core. They are conscious consumers who value sustainability and proudly support Australian-made, but most importantly stretch from our cities to our regions with loyalty to the product of choice and staying engaged with the ASPYA network year-round. De Lorenzo once again used actor and presenter Rob Carlton as emcee, reflective of their high- value in loyalty to the family run business. The Cairns portside Crystalbrook Riley was the ideal five-star muse, as a relaxed opportunity to end winter, welcome Spring and network before the new year is upon us. Everyone took home some fresh prowess to unleash on their personal brand with some money-making tips to implement immediately.

INCONFERENCE

Fiona Beamish from the AHC made an appearance to share some invaluable industry dots and crosses, with shared industry data revealing a positive 5 per cent increase in registered hairdressing businesses and a 71 per cent shift in solo salon operators wanting more work flexibility.

Key industry challenges, such as the national shortage of qualified hairdressers and the need for updated training packages, continues to come to the fore, but the focus this year was on the self-brand, self-empowerment and how to stand out and create the business you want, rather than the business you have. The AHC’s efforts to support businesses, reduce costs, and improve apprenticeship completion rates were again on the table, with a great incentive for non AHC members to take advantage of the unique De Lorenzo rate.

Estelle Carroll emphasised the importance of setting clear goals, leading, and creating a high-performing team through five structures: vision, communication, systems, training, and accountability. She shared her journey from becoming Apprentice of the Year to creating a legacy salon, highlighting the need to balance personal and professional life. Carroll introduced the concept of ‘decidership’, stressing the importance of ‘decisive leadership’. She also discussed the significance of trust and likability in business, using partnerships and collaborations to enhance visibility and growth. Her session concluded with practical steps for leveraging existing assets to create mutually beneficial visibility. As a salon ‘Mumpreneur Coach’ her role continues to empower salon owners, leadership professionals, teams and beyond to free up time for working on the business rather than in it.

A conversational panel with Directors Chris De Lorenzo and Anthony De Lorenzo revolved around the challenges and resilience of the De Lorenzo family business, with reminders of early days of manufacturing, including the need to re-label 120,000 bottles due to incorrect glue and the importance of being agile and adapting to daily challenges.

“From financial and staff issues to product and manufacturing, every day brings new challenges and as a business we have always tried our best to move with those daily challenges in the industry,” Anthony De Lorenzo said.

The conversation kept drawing back to the sense of community and loyalty among employees and customers, many being in the business for 20 plus years, as awarded in the ASPYA awards but yet internally a staff roster that for many years in many roles has remained unchanged.

“Succession planning is crucial, with the younger generation learning from various roles within the company. Our goal is to continue to understand the people behind the numbers and maintain a clear vision for longevity,” Luca said.

Therese Tarlinton is an Australian keynote speaker, author, and expert in strategic marketing partnerships. She is the bestselling author of SWAP!

Anthony, Chris and Luca De Lorenzo

Hair by Shannon Williams

Fiona Beamish

Anthony, Luca and Chris De Lorenzo

Marketing Without Money, which outlines how businesses can leverage collaborations to grow without significant advertising spend. She gave real examples with clients she’s worked with on how salon owners can use local business collaborations, rather than paid advertising, to boost visibility and attract new clients. She also delivered strategies for identifying and leveraging hidden assets in your business as part of partnership deals and real-life examples and case studies of salons that succeeded by forming strategic partnerships.

Milo-Arne Wilkinson is an internationally acclaimed behavioural scientist, criminal profiler, and high-performance coach with a multifaceted career spanning elite sports, corporate leadership, and forensic psychology. Holding seven degrees in disciplines such as cognitive and clinical neurosciences, psychology, psychotherapy, and criminal sciences, she has collaborated with Harvard University’s Neuroscience Department on a ground-breaking project exploring the functions of the unconscious brain.

“Our brain processes around 4040 bits of data in a minute but how does your brain decide which 40 bits of data it’s going to tell you? First, we’re going to watch a one-minute advertisement to test just how much attention the we pay to the detail,” she shared. This example left the audience stunned on how much we don’t see and how much our brain filters based on what we focus on.

Milo spoke of so many people-focused anecdotes and information, things like how dancing is the only exercise proven to be preventative to dementia and to rewire your brain.

“Dancing creates new neural pathways, so it’s incredibly good for learning, for staying on top of things, for solving problems, making better relationships and for relieving stress,” Milo said.

Shannon James Williams, often known as ‘The Hair God’, is a renowned Australian celebrity hairdresser, art director, and makeup artist who hit the stage with a dreamy model showcase. With over a decade of experience, he has collaborated with high-profile clients such as Margot Robbie, Jacob Elordi, Elsa Pataky, and Nicole Trunfio and this year hit the stage with De Lorenzo educator Holly Breen creating ‘Instagram-able’ looks with INSTYLE 39

INCONFERENCE

invaluable styling tips for elevating artistry for visibility in media and digital platforms, but while staying true to his unique style that goes against the norm when it comes to product usage and styling tips. Shannon emphasised the importance of leveraging internal resources within salons to build partnerships with local businesses. Drawing from his extensive experience in the fashion and editorial sectors, he provided insights into enhancing your visual image, increasing customer loyalty, and driving sales through exciting collaborations.

Toni Powell is a renowned Australian keynote speaker, storyteller, and author, celebrated for her engaging and humorous approach to promoting workplace wellbeing and positive culture. As the closing speaker at De Lorenzo ASPYA, her messages were both insightful and heartfelt. Facing serious financial strain, she adopted a strategy of enjoying life despite the circumstances, termed “yellow carding”, which led to a positive outlook and the creation of a book documenting this experience and the metaphorical exploration of how to stop letting stress drive you crazy.

Toni underscored the importance of focus in shaping one’s reality, using examples like noticing pregnant women or new cars after becoming interested in a topic. It highlighted that focusing on negative aspects leads to more negativity, while focusing on positives can improve life quality. A story was shared about a woman who saved her marriage by focusing on her husband’s good traits for 30 days. Toni stressed the need for balance, gratitude, and a deliberate focus on positive aspects, such as laughter and nature to enhance well-being and counteract stress. Toni introduced the concept of white arrows, representing positive changes and opportunities, and encouraged the audience to actively seek and embrace them. The session concluded with an exercise to identify positive aspects of everyone in the room and their career and those around them, heralding the gratitude and love that’s palpable throughout every corner of the De Lorenzo brand and business.

“I love everything about ASPYA, I go home as an employee inspired and motivated to take it all out to my clients. I love De Lorenzo because they are who they say they are, they care deeply and they want to know every single ASPYA client and every client that joins the company,” shared longstanding De Lorenzo employee of 22 years, Amanda Leopold, who has been to 21 De Lorenzo conferences.

“The biggest way you can release stress is to laugh, have a good time and have a bit of Brian and Jane Smith fun and that’s what we hope we have brought 40 INSTYLE

Congratulations to this year’s ASPYA Salons who received recognition for their commitment and loyalty.

Shannon Williams and models

to you at ASPYA this year,” added Chris De Lorenzo.

De Lorenzo ASPYA brought Australia’s salon leaders even closer and recognised the innovators and the loyal trailblazers for three days of inspiration, connection, and transformation. From the moment attendees stepped on the bus for the Mexican themed opening party there was an electric energy— part education, part celebration, but all heart.

A really moving collection of speakers delivered insights that cut straight to the core of running a modern business pivoted on people—everything from unlocking hidden business assets, harnessing more useful human behaviours and thoughts, and building meaningful collaborations helped ASPYA grow their culture and level of connection in a fast-moving industry. Each session was not just packed with practical strategies and data but an adequate mix of storytelling the creative mind needs, and a touch of that ever so refreshing De Lorenzo trademark humour that kept the audience engaged from start to finish. Beyond the conference room, Cairns itself became part of the experience with local collaborations, networking sessions and an Australian outback themed gala dinner on a remote property that mixed traditional entertainment and fun with cultural rituals.

It wasn’t just a conference, it was a catalyst for the love of our industry while reminding us of the why, the need for creativity, community, and care to sit at the heart of everything we do.

For more information visit www.delorenzo.com.au

5 YEARS HB @ 33 Hair by Jacinta Sheer Elegance by Kaz & Kath Soul Hair @ McGraths Hill 10 YEARS The Hair Pin 15 YEARS Stylish Notts 20 YEARS EP Teaze Hairdresser M Salon ASPYA AWARDS HIGHEST RETAIL PRODUCT GROWTH AWARD This award recognises the salon with the highest percentage growth in the purchase of De Lorenzo retail products between 2024 and 2025.

This salon has demonstrated impressive retail performance during this period.

Soul Hair, McGraths Hill HIGHEST PROFESSIONAL PRODUCT GROWTH This category recognises the salon with the highest percentage growth in the purchase of De Lorenzo professional products between 2024 and 2025.

White Diamond Hair Design BEST MYSTERY SHOPPER RESULTS Each ASPYA Salon attending the Conference was evaluated by a Mystery Shopper. This salon has the highest score of 95.78 per cent and is be awarded the title of ‘2025 Mystery Shopper Extraordinaire,’ recognising excellence in customer service and salon experience.

Coffs Coast Hair Studio BEST SOCIAL MEDIA CAMPAIGN This is awarded to the ASPYA Salon that tagged De Lorenzo throughout 2025 and achieved the most exposure, likes, and interactions, showcasing their creativity and social media prowess.

Finnesse Hair HALL OF FAME The ASPYA Hall of Fame pays tribute to some of the most influential and well-known members of the ASPYA community. To qualify for induction, salons must have completed 15 or more continuous years of ASPYA membership.

EP Teaze Hairdresser Stylish Notts

Colour Leaders

The brands, artists and visionaries leading the way in colour.

Hair: Ash Croker Make up: Mikele Simone Photography: David Mannah INSTYLE 41

COLOUR LEADERS

Leading brands and colourists are setting new benchmarks for education, technique and innovation, whether it’s next-generation glosses that enhance natural light, intelligent pigment systems that adapt to individual hair needs, or artistic collaborations that push boundaries behind the chair, each leader featured here brings their own unique vision to the craft.

Together, they reflect a future where colour isn’t just applied to clients and models – it’s designed, curated and deeply personal to them – we are in the era of smart colour, where artistry, technology and sustainability work hand-in-hand to elevate every salon experience.

TRAILBLAZERS From the pioneers of the latest pigments to the artistry redefining tone, texture and trends, INSTYLE’s Colour Leaders celebrates the brands and colourists who set the benchmark for colour brilliance. This year’s colour advancements and launches represent the best in innovation, artistry and influence — celebrating those who see hair and colour not just as a product, but as a statement of identity, confidence and commercial appeal, writes Cameron Pine.

B

ehind every bold transformation or seamless blend lies a leader who knows that great colour is equal parts science, soul and superior service, so we’ve spoken to and profiles some leading brands and artists about what makes their love of colour unique.

Colour trends have always been a global adaptation of ideas. Across the globe we’re seeing a shift toward colour with purpose: luminous brunettes layered with dimension, clean blondes that honour the hair’s health, and soft tonal play that mirrors fashion’s move toward understated luxury. Creativity is being redefined through precision techniques from leading educators – the perfect blend of artistry and science-backed results.

42 INSTYLE

THE TONES AND TRENDS From rich brunettes to subtle highlights, the focus is on shades that offer depth, dimension, and a touch of luxury in every service. We have also seen a move to express colour, such as ten minute services, which don’t compromise the results and offer colourists the flexibility of choice and services that entice time-poor clients.

Apricot to chestnut tones are emerging as the defining trend of Summer 2025, inspired by the breezy allure of a ‘Euro summer’. The hue from dark to a real pop of apricot is seen as a soft blend between strawberry blonde and copper. It offers a warm, sunlit tone that’s both eye-catching and natural-looking.

Lived-in blonde continues to be a favourite for its low-maintenance appeal. This trend features darker roots with lighter ends, creating a natural, sunkissed look that requires fewer touch-ups. It’s ideal for those seeking a blonde shade that complements their natural hair growth and texture.

Red velvet hair is forever making a bold statement in 2025 - this deep, rich red hue offers a luxurious and dramatic look, reminiscent of the dessert it’s named after. It’s perfect for those looking to add a fiery touch to their hair while maintaining a sense of sophistication, not to mention the fact that colour brands always love to showcase their leading reds pigments that really pop.

Grey highlights is a chic technique that enhances rather than conceals silver and greying hair, as we have seen a move to more natural and lived-in looks.

This low-maintenance look blends beige and blonde tones with natural greys to create a subtle, multidimensional effect.

These trends highlight a shift towards colours that are both fashionable and functional, offering versatility and ease of maintenance.

Together, our colour leaders, artists and brands don’t just reflect a future where colour is just applied – it’s designed, curated and deeply personal. This is the era of smart colour, where artistry, technology and sustainability work hand in hand to elevate every salon experience is how we aim to propel the industry forward.

COLOUR LEADERS

WORLD CLASS PRAVANA’s colour offering is pioneering in professional colour, as built to deliver coverage, durability, condition and shine, and led by talented ambassadors who champion the technology.

A

midst its product offering, PRAVANA colour is always predicated on an ethos that delivers vibrancy, versatility and value, in an extensive, diverse range that does it all. With passion and performance at its core, and always underpinned by true purpose that elevates the entire professional industry, the brand is expert-led and technology-driven.

“PRAVANA gives us so much creative control, it is definitely the colourist’s colour, you don’t just feel like you’re pulling a tube from the back and putting it on someone’s hair,” shared Kimberley Waters, owner of Hair on Marco. “I also love the support they give us and the constant innovation of the products. Overall, it’s an amazing brand to work with and I’m so grateful for the opportunities they’ve given me as an industry educator to teach all over Australia. They back you as an artist and a business owner.”

For coverage, the Chromasilk permanent crème colour is packed with pigment thanks to a superior dye-load and NanoAmino Acid technology that delivers the pigment deep into the cortex. The durable colour has a low ammonia content that does not swell the hair excessively to retain colour more effectively and minimise damage to the cuticle. Meanwhile Silk Amino acids provide superior condition, combability and shine, building on a base cream that is made with hydralised Keratin.

The PRAVANA VIVIDS range empower hair artists, forging the path in this vivid space with direct-dye creative colour that is renowned and award-winning.

The colours are packed with Durability, a Superior Dye-load that results in higher cuticle saturation for longer-lasting, vibrant colour, across 35 intermixable shades that cover Pastels, Neons and the new VIVIDS Everlasting range, which is intermixable with permanent colour for extended possibilities.

“What I love the most about PRAVANA is the range, you can literally create anything you want from a beautiful clean blonde to a really nice rich looking brunette to a bright green or orange or purple, high lifts or everything in between,” shared Nina Santucci, owner of Access Hair. “For me it’s about having every tool at your disposal, I almost feel like I have a paint box out the back and I can mix and match and literally create every colour because of the strength of the pigments, the strength of the reflects and the range of colour that PRAVANA has. I feel there isn’t anything I can’t accomplish with our colour brand, it’s amazing and I love being a part of it.”

“It’s an artist’s palette, that’s what we get to play with. I went into hairdressing because it’s a way to create art every day, and painting with a paintbrush is a literal take on that and I love it,” added Shaun McGrath, creative director of Access Hair.

PRAVANA was founded in 2004 by 30-year industry veteran Steve Goddard and acquired by Henkel Beauty Care Professional in 2017, with its current headquarters and Academy of Hair in California. The brand is fuelled by the mission to elevate professional hair, and enabling salons to cater to their clients, empower their staff and boost their bottom line.

A suite of styling, texturising and after-colour care products complement

the colour lines, all underscored by inspirational techniques, look books and trends to suit the formulas. The brand leaders have a combined following of over one million users, building artistry across the international brand family, underpinned by precise, responsible, high-quality products that run the gamut of commercial to artistic colour possibilities.

“I’m known for pushing the envelope a little bit further, but I think everything needs to be beautiful, if it doesn’t fit in that, it doesn’t matter how creative or wild it is,” Shaun shared. “I like to make sure that we have enough of a foot that grounds us in a commercial contemporary style, but have enough of a quirk to really personalise it, so that the client is the only one with that colour. I will mix all sorts of colours together to get something that’s just right, it’s worth taking the time in our dispensary area. It may just be subtle but the client is always going to feel a little more special if they know that that colour is just for them. We have a large range to make a colour just for them that we may never do again.”

Cultivating trends while always offering colourists the capacity for total individualisation, PRAVANA leads with artistry, expertise, versatility and quality as key pillars. Join the global family.

For more information visit www.evolvehairconcepts.com.au INSTYLE 43

COLOUR LEADERS

BORN IN BARCELONA, STYLED FOR AUSTRALIA Lakmé offers professional, conscious, performance-driven and comprehensive technology made to enhance your salon’s artistry in every way. From Barcelona, with love.

W

ith Spanish roots and a global presence, Lakmé colour is built on pillars that ensure it remains sustainable, high-quality and professional. Drawing on its rich Mediterranean roots, the brand is described as “created by stylists for stylists and inspired by passion, beauty and talent”.

Lakmé offers a full portfolio of colour, in-salon treatments, care and styling, delivering everything a professional hairdresser needs. The versatile colour range extends from glossy and vibrant colours to powerful lighteners, prioritising hair health, shine and long-lasting style.

The range begins with Collage permanent hair colour with 100 per cent grey coverage on any base colour, for an intense and long-lasting result. Available in 120 customisable hues, the range centres healthy, shiny hair, with PPD-Free formulas and Soy Protein Complex used for condition and strength.

“I started using Lakmé ten years ago,” shared Lakmé Ambassador Chantelle Cowcher, owner of Telleish Hair Studio.

“I have used a lot of colour companies over my 28 years in the industry, but as soon as

Paula Hibbard and Tabatha Coffey

44 INSTYLE

I shifted to Lakmé, our blondes popped.

They were so bright and shiny. After using a few different colour ranges, I’d never had that high level of shine. Instantly, people recognised our work on Instagram and the colour took off.”

The Chroma range is the brand’s ammonia-free permanent colour option, made with OF5 technology, which is a molecule derived from plants. This range is 100 per cent compatible with the hair fibre to allow for full coverage, pure shine and intense, long-lasting colour, all-while being gentle on the hair and scalp for natural softness.

Gloss is Lakmé’s demi-permanent colour range, created in an ammonia and PPD-free formula for tone-on-tone results that highlight and elevate natural colour.

Jojoba oil is a hero ingredient for elasticity, nourishment and shine. Glaze, the brand’s newest range, is the demi-permanent option with acid technology that returns the hair to its optimal pH level, while also sealing the cuticle for impressive shine.

This formula treats coloured hair like a mask and doesn’t penetrate the hair fibre, ensuring it doesn’t lift existing colour or create unwanted root glow. Available in 16 shades, extending to hues such as ocean and salmon, the range allows colourists to expand their creativity or refresh and add richness to existing tones.

I started using Lakmé ten years ago, I have used a lot of colour companies over my 28 years in the industry, but as soon as I shifted to Lakmé, our blondes popped. They were so bright and shiny. After using a few different colour ranges, I’d never had that high level of shine. Instantly, people recognised our work on Instagram and the colour took off.”

C H A N T E L L E COWC H E R , T E L L E I S H H A I R S T U D I O OW N E R & L A K M É A M B A S S A D O R Finally, k.blonde is Lakmé’s lightening range for bright blondes with up to eight levels of lift that also prioritises hair health, hydration, strength and protection. The system ensures controlled, high-performance lift with consistent, even results across diverse techniques such as global lightening to freehand applications.

Within these versatile colour offerings, Lakmé is boldly salon-first, innovative and high performing, with complementary at-home maintenance available for clients.

In salon, vibrant pigments and high shine results enable creative freedom, while the technology puts hair health first by protecting the hair fibre during processing and catering to all hair types.

Environmentally, the brand’s products are ecocert greenlife natural and organic certified, as well as cruelty-free, and consciously developed.

These colour options are complemented by a comprehensive portfolio of treatment, styling and haircare products, ensuring Lakmé is a full concept range from start to finish, for all your hair needs, inside and out of the salon.

Versatile, creative and sure to win over clients, Lakmé’s extensive full-concept portfolio empowers hair artists and elevates hair salons.

For more information visit www.thehaircaregroup.com

COLOUR LEADERS

ROGUE ROYALTY Three talented colour leaders in the Rogue Beauty family share their insights on trends, inspiration, creative and commercial approaches, the power of R+COLOR and beyond.

STEVIE VINCENT WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? The options are endless.

It’s never been easier to get incredible results and keep the hair healthy.

HOW DO YOU APPROACH CREATING A COLOUR LOOK THAT FEELS BOTH TREND-DRIVEN AND PERSONAL TO THE CLIENT? For me, it’s always a collaboration with my guest. Taking the time to do a thorough consultation to understand who they are as people and having the skills to translate that into their hair.

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? Sometimes it’s about what you don’t love.

For me, there’s nothing in R+COLOR that I don’t love – that says something.

HOW DOES YOUR COLOUR BRAND SUPPORT YOU? There is so much opportunity for education for my team both in the salon, and interstate.

Knowing that I have strong, reliable support for my team is all I can ask for.

WHAT’S YOUR MOST EXCITING COLOUR MEMORY TO DATE? I have an allergy to bleach that I have developed over the years in hairdressing.

I had to stop bleaching all together until the first time I tried the R+COLOR Snowfall lightener. I had zero reaction. It’s one of the most important moments in my career, because it sparked hope for me again.

WHAT ARE SOME OF YOUR FAVOURITE COLOUR INNOVATIONS? Two words: R+COLOR Hypermatic.

LEAH IIMMEL WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? The creativity! There’s so much freedom with colour now. I also love how education around colour has evolved. It’s encouraged more than ever within our industry to keep learning new techniques and give our clients the best experience and end result.

ELLY PAYNTER WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? I love that people are using colour as a form of self-expression again, it’s less about covering regrowth and more about creating something that feels authentic.

There’s this beautiful shift toward individuality and creating a colour that is completely custom and individual to the client, tones that feel a little undone, soft, and natural, but still really polished.

WHERE DO YOU FIND YOUR INSPIRATION FOR COLOUR? Everywhere, I’m a very visual person. I pull many ideas from my parallel career in interior design, it inspires the way I think about colour, space, and texture in my hair work, as well as art and fashion; they all play a big part in influencing colour inspiration for me.

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? R+COLOR nails it! It’s modern, artistic, and performs like a dream. The tones are refined, the shine is insane, and the hair always feels so healthy. It gives me complete creative freedom while still aligning with my values around performance and conscious formulation.

HOW DOES YOUR COLOUR BRAND SUPPORT YOU? For me the support is all in education.

Rogue Beauty champions this in Australia.

There’s a big collaborative energy between R+COLOR, Rogue Beauty and the industry; it feels like being part of a creative movement, not just a product range!

WHAT’S YOUR MOST EXCITING COLOUR MEMORY TO DATE? Recently, R+COLOR launched HYPERMATIC 10 Minute Liquid Demi-Permanent Colour, it has been such an exciting tool for me to play with. Creating new toning formulas and completely elevating my clients’ hair desires is such a thrilling experience.

WHAT’S THE MOST MEMORABLE COLOUR TRANSFORMATION YOU’VE EVER DONE? One of my most recent brunette transformations. She was blonde for over ten years and she wanted a change but also wanted something more low maintenance.

After discussing her goals and analysing her skin tone, she gave me free range to pick a colour that suited her best, now it’s her new identity. It landed me in the Top 5 for Brunette Specialist at the Digital Hair Awards!

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? R+ COLOR has been such an exciting colour range for me. I love the customisation I get from the range. It’s so easy to understand but also gives me the flexibility of having fun! I love playing around with all the colours they just look and make the hair feel amazing.

HOW DOES YOUR COLOUR BRAND SUPPORT YOU? They’ve been amazing from day one, always just a call away. Their support goes beyond the colour range itself; they’re there for everything from photoshoots to in-salon education and client work.

HOW DO YOU SHOWCASE TRENDS AND INSPIRE YOUR CLIENTS TO PUSH THE BOUNDARIES WITH COLOUR? Social media. Posting my colour transformations has been a game changer.

Clients come in asking for similar looks or their own twist on them. Instagram has become my digital portfolio and my biggest source of connection and inspiration.

WHAT ARE SOME OF YOUR FAVOURITE COLOUR INNOVATIONS? I love that R+COLOR has bond tech built into every formula, it adds that extra level of care for my client’s hair.

INSTYLE 45

COLOUR LEADERS

ELEVATED COLOUR In the world of colour, control and confidence is everything – and for West Australian hairdresser and founder of the Attaché Line, Mackenzie Hayward, precision with hair colour is a personal passion.

A

fter years behind the chair, Mackenzie recognised a universal salon struggle: slipping bowls, scattered tools, and time lost to chaos rather than creativity.

From that frustration came a solution that has sparked a colour revolution that has turned everyday salon struggles into smart and functional design.

What began as one ingenious tool, has evolved into a globally recognised range of salon essentials trusted by stylists in over 25 countries. Each piece in The Attaché Line is designed with intention –marrying minimalist, elegant design with the durability to withstand daily salon life. These are tools made by a colourist, for colourists that bridge form and function together in one seamless system.

At the heart of the brand’s success is the Attaché Tray — a world-first innovation that acts like an extra pair of hands at the basin. Keeping colour bowls and brushes steady, it redefines efficiency and control for every stylist.

August marked another milestone for the brand with the launch of The Welcome Kit, an all-in-one basin companion designed to simplify, streamline, and elevate colour work.

Quickly becoming the brand’s best-selling product, it includes everything a professional needs to keep their space clean, calm, and creative.

The $222 kit includes two Attaché Trays, as well as four tint bowls and a bonus two professional hair brushes with gently rounded steel bristles. These products are proudly Australian made, with nominations on the mantle for titles such as Best New Hair Tool and Best New Colour Innovation.

Born from Mackenzie’s experience and vision, the tools have been made for and by colourists, efficiently fitting most professional bowls and brushes and ensuring less mess, fewer spills and less colour waste, for a cleaner basin and more streamlined salon. They’re also durable, as water, heat and chemical resistant in design and built for real-world salon use.

The bowls are used and lauded by hairdressers and educators around the world.

“I wanted to design tools that genuinely make life easier for hairdressers. Every piece in The Attaché Line is about bringing more control, less mess, and a little more calm to the colour process — it’s beauty meeting function in the most practical way possible,” Mackenzie said.

With its continual commitment to innovative signature blend of style, substance, and salon smarts, The Attaché Line proves that the right tools don’t just make your job easier they make your colour artistry shine.

For more information visit www.theattacheline.com

46 INSTYLE

COLOUR LEADERS

THE ORIGINALS to suit my client’s features, eye colour, lifestyle, and overall vibe.

The O&M colour movement is built on creativity, precision, and fearless individuality that cares for the needs of colourists and consumers. At the heart of this ethos are their CØR.creators – a collective of innovative and influential colourists blending technical mastery with clean colour technology.

WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? Brunettes are having a major moment!

People are moving from standard tones to more interesting, dimensional shades. It’s so exciting to see that evolution.

CHARLIE GAUCI WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? I love how creative colour has become.

There’s a real shift toward softer, more natural results that still feel luxurious. I get such a buzz from blending tones that melt seamlessly together, creating that effortless, lived in glow that only gets better over time.

SHERIDAN ROSE SHAW HOW DO YOU APPROACH CREATING A COLOUR LOOK THAT FEELS BOTH TREND-DRIVEN AND PERSONAL TO EACH CLIENT? The best thing about creative colour is we get to swatch on paper and bring our client on the journey with us. Does it feel too bright?

Too cool? We have to keep it unique to our client’s individuality but also their skin colour theory to best enhance their features.

WHERE DO YOU FIND YOUR INSPIRATION FOR COLOUR? I use Pinterest for colour palettes that complement each other. I also love nature!

Flowers. I’m currently rocking a pastel purple and baby green vase at home to make my decor pop!

WHAT ARE SOME OF YOUR FAVOURITE RECENT COLOUR INNOVATIONS? Clients are really embracing hair health.

Pairing O&M’s clean colour with my no-bleach approach has become a powerhouse combo.

HOW DO YOU BALANCE CREATIVITY WITH COMMERCIALITY? For me, it’s about creating hair that turns heads but still feels easy to live with. I want my clients to walk out feeling incredible and still love their colour months later.

Techniques like root shadows and soft blends keep everything fresh, wearable, and low maintenance.

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? O&M delivers every single time. The tones are clean, creamy, and consistent, and the hair always feels amazing afterwards. It allows me to create that signature soft, luxurious finish my clients know me for.

AMELIA JANE IN WHAT WAYS DOES YOUR COLOUR BRAND SUPPORT YOU IN YOUR CREATIVE PROCESS? Versatile, innovative and ever evolving. I love creating head turning hair, the look that gets stopped in the street, but mixing in the ‘I haven’t tried too hard’ effortless vibe.

WHAT EXCITES YOU MOST ABOUT WORKING WITH COLOUR RIGHT NOW? I am having so much fun experimenting and trying different placements and techniques- looking at hair in a whole new light and envisioning shapes to create. Also the new CØR.restore Leave in Treatments are life changing.

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? There’s nothing I can’t do with O&M! The viscosity of the pigments makes it easy to apply. It’s also easier to remove than most brands so if you want to dip your toe in, O&M is the colour brand of choice!

IN WHAT WAYS DOES YOUR COLOUR BRAND SUPPORT YOU IN YOUR CREATIVE PROCESS? Every single way. I need a really supportive pre lightener, as well as a plex (thank you CØR.restore) to look after the integrity of the hair. Let’s not forget every colour under the sun to be able to mix and match to create the perfect palette and blend!

WHERE DO YOU FIND YOUR INSPIRATION FOR COLOUR? Social media is a goldmine of inspiration from around the world. However, honestly, my biggest inspiration comes from my own team. Their work constantly blows me away.

DANE WAKEFIELD HOW DO YOU APPROACH CREATING A COLOUR LOOK THAT FEELS BOTH TREND-DRIVEN AND PERSONAL TO EACH CLIENT? I use modern techniques to keep things on-trend, but always tailor each look

WHAT DO YOU LOVE MOST ABOUT YOUR COLOUR BRAND OF CHOICE? The lift the lighteners create, the luxurious way the hair feels after its been lifted and the tonality - the versatility of the brand is also very intentional, everything has a place and a purpose but rules can be broken.

For more information visit www.originalmineral.com.au INSTYLE 47

COLOUR LEADERS

TRUE ART Natural Look’s Luminart colour collection meets the artistry and radiance in its name with legacy and conscience-focused technology.

B

uilt on a 70-year legacy of Natural Look’s innovation into natural and scientific technologies since it emerged in Adelaide in the 1950s, Luminart is made not to just colour hair, but to nurture it.

The Australian-owned professional colour was conceived by Artav Australia, as fuelled by our country’s national natural resources as fused with hair science. The colour aims to meet the criteria of local ingredients with global standards, with all formulations built on research and formulated to prioritise the integrity of the hair.

These components are centred on a potent blend of native botanicals including Kakadu Plum, Bamboo Leaf Extract, Quandong, Desert Lime, Lilly Pilly, and Wattleseed, which all functionally combined to offer antioxidants, hydration, strength, and luminosity. These elements are combined to form micro-pigment technology (MPT), which allows pigments to absorb deeply without compromising hair structure.

Beyond this sense of quality, Luminart offers versatility, with permanent and hybrid lines available in over 90 shades that deliver 100 per cent coverage, even on grey or white hair. The full range also includes lighteners, oxidising creams, which are made with coconut and sunflower oils to minimise breakage and 48 INSTYLE

guard against scalp stress, and a support range of shampoos, conditioners, intensive treatments and finishing care through the ColourArt range, in order to ideally complement the hues. The ColourArt care range includes colour-lock technology and components to support hair strength, restore moisture and maintain shine.

Careful to appeal to all clients, the hybrid range is free of ammonia and PPD, as enriched with the same botanical care of the whole range. The formulas are also SLS and paraben-free, as well as gluten-free, vegan-friendly and cruelty-free. The lightening system lifts up to eight levels, while balancing conditioning and protective properties.

Luminart is also committed to sustainability and accountability, with

its local roots leading the way as a transparent, responsible, conscious brand.

“For salons and stylists who demand more than surface transformation, for clients who long to wear colour that reflects their values, Luminart offers a rare fusion of cosmetic brilliance and ethical depth,” the brand said. “A luminous fusion of art, care and innovation.”

For more information visit www.naturallook.com.au

Barcelona,

BORN IN STYLED FOR AUSTRALIA

DISTRIBUTED EXCLUSIVELY BY HAIRCARE GROUP 1300 437 436 — thehaircaregroup.com — @haircaregroup @lakmecolour

COLOUR LEADERS

COLOUR EDIT Dateline Imports looks ahead to what’s new and what’s next in its expansive and versatile colour repertoire. Read on and make space in your colour kit.

D

ateline’s range of brands are focusing on colour as we head towards the summer months, with new packaging and sustainable formulations from Keratin Colour, expanded vegan shades thanks to Echos, high shine options with Keracolor and the all-new Screen Dorado 10 Minute Hair Colour Cream leading the way.

From Keratin Colour, expect vibrant, longlasting results in updated formulas and sleek new packaging, with 100 per cent vegan, scalp-friendly, skin-conscious innovations. The new formulas are created for a gentler experience on the scalp, reducing irritation and ensuring rich, true-to-tone colour with superior longevity, with ethical, eco-conscious and professional values at its core, as made in Italy but remaining fully Australian-owned.

Ingredients such as Keraveg, Tsubaki Oil, Lotus Flower Extract, Glycolic Extract and Diamond Powder combine to create true-to-tone colour that enhances hair strength and shine. Rich in antioxidants like Vitamin E, these ingredients also add moisture, soothe the scalp, and support colour longevity, frizz control, and gentle exfoliation, delivering a luxurious, sensory experience. The range is available in 74 shades, with more to come, and offers supersized 140g tubes.

Next, the Echos Color Vegan Hair Colour Range is expanding, with creative, Italian-made vegan hair colour solutions that now offers a new collection of colours and toners. Built to imbue the professional market with tonal control, versatility, and creative freedom. The innovative technology can be used to neutralise warmth, refine tone, and add depth without compromising shine, coverage, or condition with precise results. Anti-yellow and anti-orange shades are built with bold irisé reflects for cool, polished and clean colour, as well as additional shine and great coverage. The hues create natural, balanced tones with soft dimension.

50 INSTYLE

The toning portfolio has also added six new Color Vegan Light Express Toning Gloss shades in Ebony, Oak, Wenge, Sandal, Shader, and Lilac for added depth, shine and dimensional results that maintain hair health, softness and integrity. These tones cover luminous brunettes for darker hair, while Lilac is a violet-based toner that neutralises unwanted yellow tones. Each toner can be used or intermixed for a customised finish.

Dateline continues its partnership with American haircare brand Keracolor, renowned for its viral Color + Clenditioner range. Together, they now introduce the national debut of the Keracolor High Shine Tinted Gloss, which can be used in salon and at home for instant tone, intense shine, and zero damage in a sheer product. This intense shine revives dull colour, boosts vibrancy and creates a glass-like finish, while nourishing the hair. With this technology, salons can offer fast, high-impact colour refreshes at the basin that unlock new service opportunities, and also add to their retail line. An additional eight colour shades of Platinum, Red, Copper, Auburn, Merlot, Mocha, Espresso, and Onyx add to the range.

Keracolor products are formulated with keratin to help smooth the hair cuticle and fill in gaps in the cortex for stronger hair, improved elasticity, UV protection, moisture, shine, aided hair health and a smoother, straighter texture. The use of squalene also nourishes and hydrates the hair for softness, shine, and long-lasting manageability. All Keracolor products are sulphate-free, paraben-free, and gluten-free, not tested on animals, and compatible with all colour lines.

Finally, the new Screen Dorado 10 Minute Hair Colour Cream builds on more than 30 years of hair expertise across 68 countries, for faster, richer hair colour and 100 per cent grey coverage. The product allows for a quick, reliable colour refresh, as well as express services and root touch-ups, taking just ten minutes to revive roots, blend greys and deliver quality colour results, as ideal for darker hair and grey coverage. The range includes 24 high performing hair colour creams that create even coverage and high shine, as enriched with 24K gold that reflect the light. The hues are also PPD-free and paraben-free and made in Italy.

Global innovations that are revolutionising our Australian market, Dateline Imports is leading the way with versatile, ethical and creative colour. Join the movement.

For more information visit www.datelineimports.com.au

INFEATURE

ULTRA-LIGHT TREAT From the creators of the original oil-infused hair revolution, Moroccanoil Treatment Mist takes the brand’s signature formula that’s loved the world over for its transformative shine and smoothing power, and delivers it in an ultra-light spray designed for modern, on-the-go styling.

W

elcoming a new frontier in effortless nourishment, the Moroccanoil Treatment Mist reimagines the brand’s most celebrated product in a featherweight form. The fine, cloud-like mist absorbs instantly, delivering a luminous finish and silky touch without a trace of heaviness. Ideal for all hair types, particularly fine hair, the mist provides even distribution and customisable control with every spray. The result is hair that looks and feels healthier, smoother and more radiant, with up to 141 per cent more shine and reduced blow-drying time.

“At Moroccanoil, we pride ourselves on evolving with our customers and listening to what they are looking for,” said Carmen Tal, co-founder of Moroccanoil. “We know they love the benefits of our Moroccanoil Treatment line, but many were looking for an even lighter application. Moroccanoil Treatment Mist is our answer – delivering the same transformative nourishment in an ultra-fine mist that makes luxurious haircare more effortless than ever.”

Just like the original, the Moroccanoil Treatment Mist offers multi-purpose benefits that simplify any styling routine and can be spritzed onto damp hair from mid-lengths to ends as a foundation before blow-drying, or mist onto dry hair to smooth flyaways, tame frizz, and refresh second-day styles.

The ultra-fine texture revives curls and waves with a natural, touchable finish that feels as light as air, even in straight, fine hair.

Throughout trials and testing, 100 per cent of users agreed their hair looked and felt healthy, 95 per cent reported no heavy residue and 92 per cent of fine-haired clients named it a staple in their daily routine. The formula also helps protect against thermal damage, ensuring the hair’s integrity is maintained with every use.

At the heart of every Moroccanoil creation lies argan oil – rich in essential fatty acids, antioxidants and vitamin E, it’s renowned for its nourishing, smoothing and conditioning properties. Complementing this is linseed extract, a source of alpha-linolenic acid that helps boost hair strength and overall vitality. Together, these natural powerhouses deliver the hydration, softness and shine all in the signature scent that has made Moroccanoil a global leader in oil-infused beauty, care and colour protection.

Alcohol-free, unlike many treatment sprays, and effortlessly elegant, the Moroccanoil Treatment Mist perfectly encapsulates the brand’s signature aesthetic: luxurious, high-performing, and uncompromised quality. Whether refreshing a style or adding that finishing touch of gloss and reflective shine, Treatment mist is the ultimate expression of healthy, radiant hair with weightless movement and undeniable shine.

For more information visit www.thehaircaregroup.com.au INSTYLE 51

COVER STORY

EVO SCALP

evo’s new four-step scalp care system is helping hair from the ground up.

E

vo scalp has arrived with four new products in a streamlined, uncomplicated range that delivers everything the scalp needs to be happy and healthy. Itchiness, dryness, flakiness, excess oil, and irritation arise when the scalp’s microbiome suffers from some kind of imbalance. Scalp imbalances are commonly caused by a broken barrier, ageing, stress, or harsh environmental factors. The evo scalp range aims to combat these issues by strengthening the microbiome, restoring balance, and fixing dysfunctional hair follicles.

We set out to create formulas that not only support a healthy scalp microbiome, but also leave the hair looking and feeling great,” explained Jay Kownacki, evo’s Head of Education & Product Development.

“We’ve had such a positive response to our in-salon top drop scalp concentrate and can’t wait for people to experience the full evo scalp prescription, both in-salon and at home.”

52 INSTYLE

INSTYLE 53

COVER STORY

“We set out to create formulas that not only support a healthy scalp microbiome, but also leave the hair looking and feeling great,” explained Jay Kownacki, evo’s Head of Education & Product Development. “We’ve had such a positive response to our in-salon top drop scalp concentrate and can’t wait for people to experience the full evo scalp prescription, both in-salon and at home.”

“We really wanted to make scalp care feel approachable,” he added. “By keeping things simple and purposeful, we’ve made it easy for salon professionals to feel confident using it at the basin and prescribing it to their clients.”

The four-step system begins with head start, a scalp exfoliator that creates a clean slate by deeply cleansing to remove product build-up, dry, flaky skin, and excess oil. Clients should use this product weekly for a scalp that is balanced, clean, and refreshed.

The second step, common ground scalp shampoo, helps to rebalance the scalp by gently cleansing, and hydrating to tackle dryness, flakiness, and oiliness. Clients should follow this with ground control, a rinse-out scalp treatment to leave the hair soft, nourished, and manageable without adding heaviness or oiliness.

Finally, clients can apply home base, a daily scalp serum that instantly hydrates and soothes, while protecting the scalp from moisture loss. Described as “a glass of water for the scalp”, adding home base to a daily hair care routine keeps the scalp feeling happy, balanced, and calm.

The evo scalp family has no added fragrance, no harsh sulphates or parabens and are formulated with an added plant-based prebiotic and scalp-saving complex to regulate oil production and restore scalp health.

“My favourite part of the range is that it’s free from added fragrance,” Jay said. “Instead, we’ve used peppermint and eucalyptus oil to cool and calm the scalp, while delivering a naturally fresh scent.”

From the salon chair to the shower shelf, evo’s scalp system addresses hair health from the ground up, from the inimitable perspective of professional expertise.

For more information visit www.thehaircaregroup.com 54 INSTYLE

SALON PROFILE

SYLK SERENITY Sun, sea, and seriously good hair, SYLK Hair Designs Bilinga is the Gold Coast’s answer to effortless, coastal-cool hairdressing. Just steps from the surf, this light-filled salon blends relaxed luxury with a down-to-earth vibe, where every cut and colour feels made for beach days and golden-hour nights. Think ocean air, natural texture, and a team who just get your kind of glow. Cameron Pine checks in with ‘the girls’ behind one of south Gold Coast’s newest and coolest salons.

T

here’s something about walking into SYLK Hair Designs Bilinga that instantly feels like exhaling.

Here, luxury doesn’t shout, it whispers through warm tones, natural textures, and a team that radiates effortless hair.

The welcoming interior with high ceilings mirrors the beach outside – pared-back, modern, and touched with a sense of calm sophistication where the subtle flush pink in the walls emit an almost warm glow into the room – its clean, white and bright but not stark. It’s the kind of place where barefoot locals and hair lovers cross paths, where conversations flow as freely as the ocean silhouette, and where each service feels deeply personal. So, when owners Rachel Hannah and Tennille Stewart decided to pair up for what is Rachel’s second salon space, we knew SYLK was going to be something fresh, curated and completely the right time.

We spoke to the duo about this venture.

HOW WAS SYLK BORN? SYLK was born from a shared vision to create a salon space that feels calm, welcoming, and elevated. After years of working together, we wanted to build something of our own from scratch that reflected our approach to hair and client experience.

Rachel Hannah and Tennille Stewart

recommendations in a space with stylists who genuinely care.

EXPLAIN THE SYLK AESTHETIC IN A FEW WORDS. Luxury, minimal, soft, refined.

WHY IS YOUR PARTNERSHIP A SPECIAL ONE? HOW LONG HAVE YOU WORKED TOGETHER? We’ve worked together for over 16 years and share the same vision, values, and work ethic.

HOW WAS SYLK THE NEXT STEP FOR YOU? AND THE LOCATION AND YOUR FAVOURITE PRODUCTS? Opening SYLK was the natural next step to grow creatively and independently.

Bilinga felt right for its calm, coastal feel and community vibe. With a sense of new up and coming growth. We love working with Moroccanoil from colour to retail, the quality, the performance and the vibe and aesthetic really suits our salon.

DESCRIBE YOUR CLIENTELE? Loyal, down to earth clients who appreciate gorgeous hair and a genuine luxurious salon experience.

TALK ABOUT YOUR EDUCATION APPROACH AND THE EDUCATION YOU PROVIDE FOR YOUR STAFF OR WIDER HAIRDRESSING COMMUNITY. We believe in sharing knowledge and constantly learning. We encourage training, collaboration, and staying inspired both within our team and the wider industry.

One of Rachel’s successes in her career has been educating her team at Halo.

Watching them grow, find their confidence, and create their own success stories is the most rewarding part of what she does. Rachel is excited to bring her skill set and knowledge to SYLK and help educate and grow other successful teams so follow @educatedbyrachel for some curated education content and you’ll see how Rach’s approach truly multiplies success.

HOW WOULD YOU SUMMARISE YOUR RELATIONSHIP AND FUTURE VISION? We both worked together for years, building strong client bases and refining our skills. SYLK is the next chapter a space that reflects our experience, professionalism, and love for what we do.

For more information visit www.sylkhairsalon.com.au

WHAT WERE YOU TRYING TO ACHIEVE WITH SYLK? A calm, inviting salon focused on quality work and genuine client connection. SYLK is a place where we can share our passion for blondes and extensions with our clients.

It’s about quality, not rushed services!

WHAT SETS SYLK APART FROM OTHER SALONS IN THE AREA? Personal, consistent service in a relaxed, elevated space. Our clients know they’ll always get honest service and bespoke INSTYLE 55

INFEATURE

AMBASSADORS

DermapenWorld EXO-GROW’s new line-up of ANZ Ambassadors reveal their connection to the brand and passion for hair health and combatting hair loss, showcasing their immense expertise.

Mary Alamine, Paul Dare, Tracey Hughes, Mana Dave and Helen Owens

D

ermapenWorld EXO-GROW is just months into its launch and kicking goals, with a dynamic line-up of expert ANZ Ambassadors with a strong connection to the brand. The group of prolific hair leaders supports this scientifically advanced range that focuses on hair loss, fine hair, and scalp health with its education, messaging, and future growth.

Led by the brand’s Global General Manager, the legendary global icon Tracey Hughes, the rest of the group is comprised of salon leaders including Helen Owens, Owner of Tigerlamb Salons, education expert Paul Dare, Mary Alamine, leader of Royals Hair, and New Zealand industry stalwart Mana Dave. The group is passionate about hair loss as more than a cosmetic issue, and something that can be deeply personal and affect clients’ confidence, identity, and self-esteem.

“We’re seeing more and more clients coming in worried about hair loss — it’s a really personal issue, and it can hit confidence hard,” Helen said. “At Tigerlamb, we’ve always believed in going beyond the surface to help people feel their best, and that’s why I’m so passionate about finding real solutions. EXO-GROW

by DermapenWorld has honestly blown me away. It’s smart, it works, and it gives our clients real results. We’re proud to be at the forefront of this evolving space—offering clients hope, results, and a pathway back to feeling like themselves. Being able to offer something that makes such a difference is exactly why I love what we do.”

“I’m so excited to be an EXO-GROW Ambassador because it aligns perfectly 56 INSTYLE

with everything I believe in—innovation, integrity, and delivering real results. As someone who has personally experienced the challenges of fine and thinning hair, discovering a range that supports scalp health and encourages growth is a game changer,” Mary added. “EXO-GROW is not just another product line—it’s a solution I can confidently offer my clients. I know it’s going to transform my business and the way we treat hair and scalp concerns in-salon.”

EXO-GROW is centred on cutting-edge Exosome technology, with nano-carriers that act as messengers that extend the Mary Alamine and Tracey Hughes

growth phase, known as anagen, of the hair cycle. These nano-carriers penetrate deep into the scalp, stimulating dormant follicles and enhancing scalp renewal. The brand’s proprietary HLA-G COMPLEXA™ ensures the body does not reject these biomimetic Exosomes, extending their longevity and effectiveness. This addresses the plateau that can be experienced with other treatments.

“DermapenWorld is such an innovative company—leading in microneedling and skincare—and now bringing revolutionary technology to haircare,” shared Mana Dave. “EXO-GROW is a niche range and the perfect retail solution to support clients with hair loss concerns. Not only does EXO-GROW deliver results, but what I love most is the incredible culture within the DermapenWorld team.”

“I’m super excited to be an EXO-GROW Ambassador because this revolutionary range is a game changer,” Paul added. “It allows me to truly make a difference in my clients’ lives by addressing hair thinning with innovative exosome technology, boosting their confidence, and also growing my business.”

DermapenWorld boasts reach in over 80 countries and EXO-GROW is quickly taking off, speaking to current trends of health and wellbeing to help clients in regaining both their hair and scalp health and their confidence.

“I’m so grateful for all our salons, clinics, and our incredible Ambassadors for believing,” Tracey said.

For more information visit www.dermapenworld.com

SALON PROFILE

TENERIFFE SEA EdwardsAndCo has opened a boutique concept salon in Teneriffe, Brisbane, as an intimate, luxury addition to their salon legacy.

E

dwardsAndCo has launched an all-new boutique salon in Teneriffe, Brisbane, adding to their extensive repertoire in hair salons, education, social media and beyond.

The salon is designed as an intimate, luxury space set over the water for a personal and unique experience within the successful EdwardsAndCo framework.

“Our salons have become famous for their huge warehouse spaces filled with energy, creatives and community,” said Jaye Edwards, Founder, Owner and Colourist. “With Teneriffe, I wanted to take a different approach, to create a serene, intimate environment right on the water. This space is about

slowing down, enjoying a more personal experience, while still receiving the EdwardsAndCo signature service our clients know and love.”

In contrast to other EdwardsAndCo salons, the space features four basins and ten chairs for a slower-paced, peaceful, highly personalised salon environment. A natural, organic and modern aesthetic defines the design. This is in line with the salon brand’s 2025 ethos, where it has been deliberately downsizing its footprint, refining its concept and focusing on quality over quantity.

Congratulations to Jaye and the whole EdwardsAndCo family on this new endeavour.

For more information visit www.edwardsandco.com.au INSTYLE 57

INHAIR

1 INHAIR

4

T H E L AT E S T S A L O N A R R I VA L S

2

1. O&M CØR.restore Leave-In Treatment 1300 724 635

5 7

2. OUIDAD No Sweat Post Work-Out Mist 02 9666 3611 3. ECHOS LOOK Twister Cream 02 9666 3611 4. DUNGÜD Extra Life Leave-In Treatment www.dungud.com 5. DAVINES Beautiful Things Pro Chelating Pre-Treatment (03) 9344 1671 6. JUSTICE HAIRCARE Marine Beauty Scalp Scrub, Shampoo and Conditioner 02 8582 8414 7. EVO Ground Control Scalp Treatment 1300 437 436 8. FATBOY Perfect Putty 02 9666 3611

9 58 INSTYLE

6

3

9.AMPERNA Strengthen & Protect Dermal Care Conditioner www.amperna.com 10. EVERCIRCLE Ocean Drops Extra Smoothing Serum www.evercircle.au

8 10

INHAIR

2

4

1

5 3 1. NINE YARDS Comeback Detox Shampoo www.nineyardsaustralia.com 2. TRICHOVEDIC Volumising Shampoo www.trichovedic.com.au 3. OLAPLEX Weightless Nourishing Mask 1300 437 436

6

8

4. DESIGNME Bounce.Me Mousse 02 9666 3611 5. ANTIWRINKLE HAIR Smoothing Treatment to Repel Humidity www.antiwrinklehair.com

7

9

6. K18 HeatBounce www.k18hair.com.au 7. KEVIN.MURPHY NIGHT.SHIFT www.ozdare.com

10

8. ALURAM Hydrate & Repair Treatment 02 9666 3611 9. MOROCCANOIL Treatment Mist www.thehaircaregroup.com.au

11

10. NAK HAIR K.REVIVE www.nakhair.com.au 11. OLI G Damage Defender Chemical Addiction Peptide Bonding Spray and Atomic Hair Repair Leave-In Treatment www.oligclub.com.au INSTYLE 59

INDESIGN

THE GREAT ESCAPE

Casa Polanco, Mexico City

From our backyard to Las Vegas, Mexico City via Thailand and beyond, we satiate your desire for new experiences that enrich both your craft and your being. Welcome to the allure of The Great Escape – where we elevate your next holiday or work trip so you can continue to show up ahead of the rest, writes Cameron Pine.

MODERN MEXICAN ELEGANCE Tucked within the leafy elegance of Mexico City’s Polanco district, Casa Polanco redefines what modern luxury feels like. More private residence than hotel, this former 1940s mansion has been reborn into a discreet, design-led hideaway that feels both deeply personal and unapologetically refined. Every inch of its whitewashed walls, arched windows and lush courtyards speak to understated sophistication and a rare sense of calm in one of the world’s most dynamic cities.

What sets Casa Polanco apart isn’t just its impeccable interiors, but the art of personalised service that’s on demand not in your face. A 24-hour butler service ensures every guest feels quietly attended to, while the concierge team orchestrates both the internal and external experience with precision, from private local gallery tours and local culinary adventures - the Polanco district is known for some of thew best restaurants in Mexico city - to late-night mezcal tastings beneath the stars. Here, luxury isn’t loud and obnoxious its layered, thoughtful, and entirely bespoke, or if you just want to stay local Casa Polanco feels like home, not at a hotel.

Boutique and unique in every sense of the word, each of the 19 suites have 60 INSTYLE

their own individual touches, balancing heritage architecture with contemporary design – think herringbone oak floors, soft neutral palettes of white and marble, and curated Mexican art. Some open onto private terraces overlooking Lincoln Park, while others cocoon you in stillness with freestanding tubs, Dyson amenities and pillow menus designed for the most indulgent sleep.

Dining at Casa Polanco feels like being invited into someone’s beautifully styled home with a complimentary grazing table at all times of the day, or you can level up to The Chef’s Table which celebrates local produce with an elevated sensibility, paired with fine Mexican wines and an oodles of intimacy.

Just two blocks away is Avenida Presidente Masaryk, Mexico’s fashion, dining and lifestyle hotspot. Paseo de la Reforma, an icon of the city, connects Polanco with La Condesa and Roma, two other stylish neighbourhoods with a lot of personality among the world’s biggest metropolis.

A rooftop workout room and that ideal mix of luxury that’s lost in large hotels, Casa Polanco is your ideal choice if you want something bespoke you haven’t seen anywhere else. www.casapolanco.com

INDESIGN

Casa Seis Siete, Mexico City

INTIMATE AND INSPIRING Tucked away on Tabasco 67 in the heart of Mexico City’s vibrant and lively Roma Norte, Casa Seis Siete is a boutique guest house in every sense, there’s no check in counters or queues in sight, yet an artful, homely and warm sanctuary that bridges the pulse of Mexico City with the tranquillity of a luxury historic residence that offers just a handful of thoughtfully designed rooms, where every piece of furniture and every wall detail, feels curated to calm the senses while sparking the imagination. Think sunlit courtyards, terrazzo floors, and linen-draped lounges that invite you to slow down. Each suite blends contemporary Mexican design with earthy materials, handcrafted wood furniture, woven textiles, and curated local art, creating a space that’s calm yet deeply connected to the cosmopolitan allure of Mexico city.

From the moment you step through the private buzzer gate, the welcome is akin to that of a residential home, it feels like a sanctuary carefully curated for those who appreciate art, culture, and understated luxury. Every corner has character, from hand-painted tiles and locally sourced timber furnishings to open-air patios that juxtapose the city’s energy.

The guest rooms have a focus on the individual- intimate and inviting, each uniquely styled with a mix of neutral tones, woven textures, and artisanal details that create a sense of calm amid the city’s pulse.

What sets Casa Seis Siete apart is its dedication to experience. Your own fully personalised breakfast is cooked in what feels like a home kitchen in front of you, highlighting fresh fruits and local ingredients, with wafts of home cooking in the air. The common areas encourage connection and calm that you can spend a whole day in, whether sharing stories with fellow travellers or simply pausing with a coffee in the courtyard or cosy lounge room, it’s for those who want to stay and not just check in.

What’s more is that you don’t need to skimp on modern luxuries like TOTO

Fontainebleau Las Vegas

Toilets, a large bath with salts and essential oils, a record player and endless books to peruse from travel to design and cuisine. The huge rooftop terrace suite is definitely one to ask for as your ideal home away from home. www.casaseissiete.com.mx THE RETURN OF GRANDEUR Las Vegas has always been about reinvention and The Fontainebleau is the newest hotel just off the strip that’s rewritten the rulebook on the Vegas experience. Rising like a glimmering sapphire shard of glass on the north end of the Strip 67 stories high, the long-awaited Fontainebleau Las Vegas is where old Hollywood allure meets the sleek energy of modern luxury. It’s not just a hotel, it’s a precinct that represents everything about Vegas in one – a place where every architectural curve, polished mirror surface, whisper of luxury, fine fragrance in the air and impressive retail offering feels curated for the kind of traveller who wants all the fun but doesn’t want to skimp on the frills.

Channelling the legacy of its iconic Miami Beach namesake, but with a new Manhattan-luxe feel, the Fontainebleau Las Vegas brings back that golden-age sense of occasion, with a distinctly fashion-forward edge. The interiors are cinematic like an

old Hollywood theatre with towering floral installations, sculptural lighting, and art that feels much cosier than the usual Vegas tone on tone palette. Every asepct seems to glow with a soft, editorial light, as if the world’s most stylish guests might appear at any moment - and they usually do. Every staff member feels like they’re a rep for selling the dream of the old Hollywood service, think personal touches like you’d see at Chateau Marmont but on a much grander scale, and the little touches like La Bottega bath products and golf toothbrushes and razors in the rooms to the world-class Convention centre – it’s got everything and more.

The 3,600 guest rooms are a lesson in modern luxury – cool neutrals, gleaming stone, and skyline views that feel like a front-row seat to the city’s shimmering chaos. At Fontainebleau dining is an art form: a collection of world-class chefs and design-led restaurants that blur the line between cuisine and culture. Don’s Prime has the ultimate steaks, while Chyna Club brings style to traditional Asian and cantonese cuisine while Washed Potato brings zest to Dim sum, there’s everything from intimate omakase experiences to bold, fashion-scene hot spots, Fontainebleau feels built for both indulgence and inspiration. www.fontainebleaulasvegas.com

Fontainebleau Las Vegas

INSTYLE 61

Bai Yun restaurant at The Kempinski Bali

INDESIGN

Kempinski Bangkok

ASIAN ELEGANCE In a city that never stops moving, where the pulse of Bangkok beats to a rhythm of dynamism, silk, and sensory overload, the Siam Kempinski Hotel Bangkok stands as an oasis of refined calm – a place where European elegance and five-star luxury meets the vibrant artistry of Thailand’s big city life.

There’s an effortless grandeur amidst a city of chaos, but not the over-the-top kind that feels the need to announce itself with grand gestures or finishes. Rooms and suites open onto private balconies and overlook tranquil pools and tropical gardens, while marble and wood finishes, sumptuous textiles, and subtle lighting create a sense of comfort. The spa is traditionally luxurious of an almost bygone era in the spa world with a signature treatment designed to completely immerse guests into the Thai culture of hospitality and extra large oversize rooms.

Clean lines and sleek grand marble exteriors meet delicate woodwork, handpainted details, and intricate textiles, creating an understated yet unmistakable elegance. Lush gardens, trickling waterfalls, and open-air courtyards invite the interiors outside, offering a sense of serenity that contrasts perfectly with the city’s energy.

Indulging in Michelin-starred cuisine at Sra Bua by Kiin Kiin, an incredible experience where art and food meet or sit at the rooftop club lounge and enjoy all-day delights, the Kempinski’s 397 rooms and 82 suites make it one of Thailand’s largest luxury hotels but somehow it manages to still feel highly personalised.

Pop from a pool to a daybed and into the comfort of your room in just seconds or utilise every corner of the hotel for your curated journeys, where every aspect frames the Kempinski experience.

Across the Pacific and Indian Oceans to Bali the impressive Apurva Kempinski has some of Bali’s best restaurants – one being Bai Yun hot pot and dim sum restaurant.

62 INSTYLE

From the moment you enter Bai Yun, which translates to ‘white cloud’ in Mandarin, you sense that this is more than a standard resort eatery, it’s a completely immersive experience. The name evokes the steam that rises from a hot pot table, drifting like clouds above the broth and resulting in an all-encompassing experience. Order your own hot pot with premium meats and choice of broth including an expansive dim sum a la carte selection and add your own personal touches with a condiment cart and drinks made right in front of you. The ultra luxer dining room is designed for a communal experience: round tables set for groups, warm lighting and dark luxurious finishes diffuse the gentle hum of conversation. www.kempinski.com ELEVATED OUTBACK There’s something about The Oriana Orange that feels like it was made to bring back long evenings to relax and enjoy good wine and dining without the hustle while dining at one of the area’s most talked about restaurants, The Peacock Room – a fine dining destination where colour, opulence, and flavour collide in a feast for all of your favourites. This isn’t just a local dinner destination; it’s where quality, character and an approachable friendly service come together with a

pared-back yet perfectly balanced menu.

With the relaxed nature and comforts of a boutique accommodation but with added touches of luxury including an outdoor garden bar and sauna, the Oriana is more than your average country accommodation and dining destination – it’s a sumptuous restaurant meets retro-chic cocktail bar with an eclectic and welcoming atmosphere of a country retreat, but with depth and modernity. From an impressive meat selection including Chateau Briand for two, each course is curated to surprise and delight with European elegance fused with a modern Australian flair. Think typical European masterpieces like Duck L’Orange and desserts like Eton Mess with an Australian rhubarb twist – every plate feels like a re-imagined palette, each element glowing in that signature Peacock room twist and super friendly disposition.

Linger for the entire evening and sink into plush banquettes surrounded by mirrored walls and peacock-feather motifs and enjoy the nod to old-world glamour.

The soundtrack hums with low-tempo jazz and the gentle clink of crystal glassware.

It’s intimate, electric, and completely seductive, that it’s little wonder why it’s one of the area’s favourites and rated the number one local restaurant on trip advisor. www.theorianaorange.com Oriana Orange

The Peacock Room at the Oriana Orange

INFEATURE Jess Del Borrello and Sharlene Lee

BEST OF BUSINESS IN BALI After the success of the Smiths Collective 2025 Power-Up Bali Business Retreat, 2026 is going even deeper into the heart of the industry. Expect elevated wellness, bold business thinking, and a curated creative community focused on both the legacy and artistry of hairdressing — all set against Bali’s lush surroundings, just 15 minutes from Uluwatu beach, writes Cameron Pine.

B

lending idyllic immersion with inspiration, the Smith’s Collective Summit is where ambition meets alignment – a space to recharge, reconnect, and return home with clarity and renewed energy for the year ahead in Bali’s Uluwatu. The Circles team and the Tognini family are set to inspire a new level of business, artistry and legacy with an all-in family focused approach for the 2026 program.

With a focus on the ‘Hair Legacy’ of the Tognini family and the diversity of talents it creates to maintain success in hairdressing, Benni, Kristian and Jules Tognini will come together as the ultimate power trio to manage business, educate and create lasting memories, with a theme around ‘The Artist’, ‘The Leader’ and ‘The Legacy’.

The conversation revolves around inspiring salon owners with a real legacy piece that touches on Benni’s eclectic career, focusing on business acumen, challenges and opportunities that are ever present in an industry built on connection.

“We want to emphasise the importance of adapting to changes, anticipating advancements like AI receptionists and automation as well as touch on the demand for ‘done-for-you’ services, where clients want tasks offloaded to experts ways to make their salon run more smoothly, and conclude with

plans to attend a business awards,” Kristian said.

Kristian refers to the ‘Russian Brothers’ approach centred on pooling all the ideas that you have as a business and then creating a plan from there and working on ideas as you go, rather than trying to implement 20 different ideas.

“I think what people want now is a solution for their business that needs to be at a point where it can be set-up, done for them or automated – it’s not as much about coaching as cultivation,” Kristian said.

Sharlene Lee and Circles Fitzgerald partner Jess Del Borrello will be focusing on social media in 2026 and how to use it for business, showing that it’s about how to remain consistent and grow business through traceable and trackable metrics, which extends on Circles’ 30 years of experience and evolution.

“A lot of people who have been in business for a long time don’t evolve and grow so I will continue to focus on takeaways that they can implement straight away and add value to their services and increase client frequency,” Sharlene said.

Smith’s Collective Retreat Bali 2026 invites a limited group of changemakers to reset purpose, expand creativity and return with clarity, balance and the next level of momentum. Reserve your spot now!

For more information visit www.smithscollectivebrands.com.au

Jules, Benni and Kristian Tognini

INSTYLE 63

INCONFERENCE

WHY EVERY GROWTH-DRIVEN SALON OWNER ATTENDS 1. LEARN FROM THE WORLD’S BEST This is where the industry’s brightest minds and some of the world’s most dynamic thinkers take the stage. From business psychology to tech innovation, you’ll hear from experts who will stretch your thinking, challenge your perspective, and ignite your creativity. Among the 2026 lineup are three powerhouse speakers who embody what it means to thrive in today’s industry.

SALON OWNERS SUMMIT 2026 The Phorest Salon Software Salon Owner Summit in 2026 is where salon leaders go to thrive.

E

very January, while most of the world is easing into the new year, hundreds of salon, spa, and clinic owners are already one step ahead - gathering in Dublin, Ireland, for two transformative days that set the tone for their year. The Salon Owners Summit, hosted by Phorest Salon Software, isn’t just another industry conference. It’s the global event for growth-driven salon owners, where business meets inspiration, community meets innovation, and the year ahead takes shape. If you’ve ever wondered where the industry’s most forward-thinking leaders get their spark for the year, this is it.

START YOUR YEAR INSPIRED, NOT EXHAUSTED Let’s be honest, January in the salon world can feel flat. The festive rush is over, and suddenly it’s you, your team, and a long list of plans for the year ahead. The Salon Owners Summit is designed to turn that slump into momentum, getting you out of your day-to-day and into a space where ideas, strategy, and community collide.

Across two unforgettable days, you’ll gain practical insights, powerful tools, and the motivation to elevate every aspect of your business, from team culture and leadership to technology and client experience.

The theme for 2026? THRIVE: The Human Experience, Powered by Technology.

Born from the understanding that we are in an era where innovation moves so fast that it’s those who blend authentic human connection with smart technology, who will truly thrive.

64 INSTYLE

Caroline Hirons This ‘Queen of Skincare’ will be a Keynote Speaker.

Her journey began in the beauty industry, with her mother and grandmother working in the field since the 1960s. She is a multi-award-winning consultant and brand owner, including her ground-breaking Skin Rocks line and app. Her success stems from her honest, science-backed approach, which has redefined consumer skincare and enabled her to build one of the most trusted beauty communities.

Caroline is recognised for her independent mind and unfiltered, authentic voice, making her an industry icon who defines trends and builds empires. Caroline’s insights as a speaker are set to be incredibly impactful, offering transformative lessons on personal growth, wellness, and innovation that will not just inspire but also empower salon and clinic owners to catapult their businesses to unprecedented heights.

Dr. Lollie Mancey – AI & Innovation Strategist Dr. Lollie Mancey is one of Ireland’s most compelling voices where humanity meets cuttingedge technology. An anthropologist, futurist, and AI ethicist, she brings razor-sharp insight into how culture, innovation, and emotional infrastructure will shape the future of work, leadership, and life itself. As a 2026 Keynote Speaker, Dr. Lollie will deliver a future-focused talk that demystifies AI ethics, unveils powerful branding strategies, and helps you spot the next big tech trends. Her philosophy? Innovation isn’t just for Silicon Valley – it belongs in every salon, clinic, and studio, shaping culture and elevating the client experience.

As Programme Director at UCD’s Innovation Academy, she equips leaders to navigate complexity, build resilient teams, and harness AI responsibly – insights honed through her work with NASA, Mastercard, and global agencies. Known for her dynamic stage presence, Dr. Lollie makes complex ideas accessible and inspiring, proving the future isn’t just about technology – it’s about people.

Heather Bagby – Happiness Expert and Organisational Leader Heather Bagby is a force within organisational development and happiness, known for her captivating insights into creating thriving workplace cultures. As the visionary behind the Summit Salon Business Centre’s Happiness Project,

INCONFERENCE

that will redefine the way salons, spas, and clinics operate in the year ahead.

From smarter marketing automations to innovations in client experience, Summit attendees get insider access to the newest features before anyone else, putting them one step ahead of the competition.

5. EXPERIENCE DUBLIN Set in the Dublin Royal Convention Centre, just steps away from the historic Dublin Castle and Christ Church Cathedral, the 2026 Summit offers the perfect blend of world-class facilities and Irish hospitality.

While the days are filled with learning and networking, the evenings invite you to explore the culture, cuisine, and charm of one of Europe’s most vibrant cities.

Arriving in Dublin early? Kick off your Summit experience with the Tour & Tasting on Saturday, January 24 - a day steeped in Irish culture, history, and flavour. Explore iconic sights, enjoy local delicacies, and connect with fellow salon owners as you soak up the charm and spirit of Dublin.

she has dedicated her career to helping leaders understand that happiness isn’t just a feeling, it’s a powerful tool for growth. Her research dives into how embracing flaws, inspiring curiosity, and fostering courage can transform teams and drive operational excellence. She firmly believes that when business owners invest in understanding their team’s dreams and aspirations, they can create cultures where both people and profits flourish. In her summit session, Heather Bagby will explore practical strategies for creating workplace harmony through happinessfocused leadership. A proud alumna of Auburn University with a master’s degree in organisational leadership from Rider University, Heather’s career is built on a strong foundation of service and leadership. With her commitment to growth and happiness, she inspires audiences and organisations to embrace the journey toward a more joyful and successful workplace.

2. ACTIONABLE INSIGHTS, NO FLUFF Every session at the Summit is designed with one goal: to help you implement real change.

From educational keynotes to hands-on workshops, every takeaway can be turned

into action the moment you return to your salon. Whether you’re a first-time manager or a multi-location owner, you’ll find sessions tailored to your stage of growth.

You’ll leave with the frameworks, tools, and strategies to make it happen, backed by insights from experts who understand the realities of running a busy, people-first business.

3. NETWORK WITH THE GLOBAL SALON COMMUNITY Imagine the energy of more than 600 salon owners, managers, and industry innovators, all gathered in one room! This isn’t just networking; it’s connection.

You’ll meet like-minded professionals from across the world who share your challenges and celebrate your wins.

Of course, the legendary Summit Afterparties return in 2026, where business inspiration meets Irish celebration. Expect live music, laughter, and a chance to build relationships that last long after the final session ends.

4. BE THE FIRST TO SEE WHAT’S NEXT One of the most anticipated moments of every Summit is the exclusive Phorest product reveal - a first look at the tools

HERE’S WHAT PAST ATTENDEES HAD TO SAY: “As soon as you arrive, the Phorest family feels like a warm hug. It’s invaluable to understand what’s happening in the industry globally and how we can adapt in Australia. Also, the Guinness tastes better in Ireland!” Kristian Tognini, Owner, Togninis & Hey Hair “The event was just magic. So many great sessions on branding and client relationships. The med spa-specific workshop was a highlight — full of practical, compliant tools I could use immediately.” Caroline Doyle, Group Manager, SkinDeep Medi-Spas THE FUTURE BELONGS TO THOSE WHO THRIVE At its heart, the Salon Owners Summit isn’t just about theory or trends - it’s about people. It’s about empowering salon, spa, and clinic owners to step into the future of beauty with confidence, clarity, and community. In 2026, as the industry evolves faster than ever, this event stands as a reminder that technology may drive efficiency, but it’s the human connection that drives success.

Tickets sell out every year, and with an even bigger lineup, exclusive launches, and unforgettable experiences planned, 2026 will be no exception.

Visit www.salonownerssummit.com to secure your tickets today.

INSTYLE 65

INFEATURE

DYNAMIC DUO O&M have launched CØR.restore, for healthier hair delivered by an unstoppable duo.

O

&M has unveiled their latest answer to stronger, healthier hair, which is billed as a pair of lightweight, hydrating, frizz-smoothing, shine-boosting products to make hair stronger, softer and visibly repaired, titled CØR.restore. The product duo is launched as a transformative system that aids in maintaining professional restoration for your clients at home.

“CØR.restore is a major moment for O&M,” said brand founder Jose Bryce Smith. “This is a science-led system that echoes our commitment to hair health.

It takes the concept of salon-to-home a step further and gives people a restorative hair journey that delivers lasting strength, prolongs colour treated hair, protection, and visibly repairs.”

The launch if made up of a silky, weightless leave-in formula that is the Colour Lock Milk, which hydrates, detangles and locks in colour, as well as the Leave-In Treatment, which is a pH-balanced and protein-charged product to repair internal damage and shield the hair with antioxidant-rich protection. Both products contain chromaGard™, which is a plant-based anti-fade complex that can reduce colour by up to 50 per cent. Additionally, the Leave-In Treatment is linked with AminoChain Techonolgy™ that repairs 11 of the hair’s 19 essential amino acids.

Launched on October 1, this innovative, scientific duo aids coloured and compromised hair thanks to this two-part system. Discover this new answer to restoration now.

For more information visit www.originalmineral.com 66 INSTYLE

WORDS OF WISDOM

MARC ARMSTRONG

OWNER OF MARC & MAXWELL SALON

DESCRIBE YOUR SALON STYLE IN THREE WORDS? Friendly, chic and perceptive.

WHAT STILL MOTIVATES YOU WITH HAIR AND YOUR SALON? Watching both our team and clients evolve, hair is never static, there are so many new and old techniques that need mastering.

WHAT ARE SOME OF THE MOST SIGNIFICANT CHANGES AT MARC & MAXWELL IN THE LAST FIVE YEARS? The constant growth gives us more opportunities, from photoshoots to New York Fashion Week collaborations. We opened up during COVID and, as every business owner knows, the landscape has changed significantly in that time, especially with the trend towards rent-a-chair models all around this time. This makes us lean into education more so we can educate and be educated which leads to the opportunities and keeping staff motivated.

HOW WOULD YOU DESCRIBE THE HAIR THAT WALKS OUT OF YOUR SHOP? It’s like it woke up in Paris but lives in Sydney. Effortless, chic, and the perfect amount of undone.

WHAT WOULD YOU LIKE TO SEE MORE OF IN HAIRDRESSING? More individuality and less Instagram hair. We need to move on from long layers and balayage. Precision haircuts needs to make a comeback.

WHERE DO YOU FIND MOST OF YOUR INSPIRATION WHEN SALON WORK CAN GET A LITTLE REPETITIVE? I enjoy people watching, traveling, and collaborating with new talent.

68 INSTYLE

WHAT’S ONE THING YOU DO FOR YOUR TEAM THAT YOU THINK IS SO IMPORTANT? Feed them. Literally and creatively every day. We invest in their growth and being approachable always keeps them.

WHAT WAYS DO YOU KEEP YOUR TEAM ENGAGED? We listen to their needs, offer them leading education and give them a voice. A good playlist also helps keep them upbeat.

HOW WOULD YOU DESCRIBE YOUR IDEAL CLIENTELE? Our clients trust the process and aren’t afraid of change.

Diversity is the key to new ideas. Marc & Maxwell is built on loyal clients that are enjoying growing with us, this attracts new faces that we love as well.

WHAT IS YOUR FOCUS FOR 2026?

To have fun when appropriate and getting everyone to agree on the aircon temperature. It’s the little things!

WHAT DO YOU DO WHEN YOU’RE NOT WORKING? Enjoy good food with good friends followed by some good rest & recovery.

IF YOU COULD DO SOMETHING OVER AGAIN WHAT WOULD IT BE? Stress less and stop worrying about where we need to be rather than enjoying the moment. It’s all part of the journey.

WHAT KEEPS YOUR COLUMNS BOOKED? Apart from the good haircuts I believe it’s the friendly staff and the consistent service plus the salon has a real calming effect being in the trees.

INFEATURE

THE NEXT CHAPTER When Tabatha Coffey walked the floor at Hair Festival, it was just like watching an industry icon return home – not just to Australia, but to the heartbeat of a profession she’s never stopped championing. It was her first appearance in Australia since her last visit in 2022 where she sees am opportunity for leadership and mentorship more than ever, writes Cameron Pine.

“It was my first big Australian show since COVID and my first Hair Festival,” Tabatha said. “Even at 9am, the energy was electric – people were curious, eager, and genuinely hungry to learn again, which was so great to see.”

For Tabatha, the buzz of Hair Festival wasn’t just about the crowds, it was about witnessing a generational shift. “There’s a whole new wave of young hairdressers coming through. Seeing their appetite for growth, their creativity, and their drive to connect – it’s refreshing. It’s this sense of community that keeps this industry alive.”

Tabatha said.

That renewed energy mirrors the reinvention that’s defined her own career – from our very own Queensland backyard to London at just 19, then nearly three decades in the United States, Tabatha has never been afraid to pivot – from behind the chair to TV screens across America, appearing on talk shows, red carpets, and even the Academy Awards. “None of those opportunities would’ve happened if I wasn’t a hairdresser,” she said. “The Australian work ethic, the willingness to inspire teams and that creative foundation, they’ve stayed with me everywhere throughout my whole career.”

Today, Tabatha’s focus is broader than ever.

Through her holistic salon education and coaching work with CPR at Hair Festival and beyond plus her continual mentoring for clients across the globe, she’s empowering others to expand their businesses – and themselves. “For some it’s about scaling, for others it’s about overcoming fear, creative confidence, business growth, and personal empowerment all in one. Confidence is built over time, but courage is where it starts,” she said. For CPR her content is also built around this confidence and helping CPR’s network to realise their full potential, and thanks to CPR’s generosity we were blessed to see her in Australia for their Mane Event as well as the entire Hair Festival weekend.

On why she still does what she does and true to form, her superpower lies in seeing potential where others see obstacles. “I can see the greatness in people when they can’t see it themselves,” she shared. “You might think you’re facing a challenge, but I see an opportunity.”

70 INSTYLE

As social media speeds up the industry, Tabatha believes mentorship is the anchor we’re missing. “Everything moves so quickly now, and comparison culture is a massive issue. Mentoring helps people filter the noise, rediscover their strengths, and find what truly lights us up,” she said.

She’s also passionate about redefining creativity’s role. “Avant-garde or artistic work might not be everyone’s bread and butter, but it’s what fuels passion.”

“When we’re inspired, we bring that energy back to our day-to-day clients.

Creativity is what gets people into this industry and we can’t afford to lose it.”

Looking ahead, Tabatha is considering something her Australian fans have long hoped for – a more permanent return Down Under. “I said it at Hair Festival and again now after spending a bit more time here. I’m thinking of moving back.

It feels like the right time to help shape the next generation and celebrate the next guard,” Tabatha said.

With her return to Australia continuing in a big celebration for our industry, in Sharon Blain’s HAIR The Movement where Tabatha offered insights as a host and panel participant, her mission is clear: longevity, leadership, and legacy.

“We need to build sustainable careers, and I’m not just environmentally, but personally and creatively too,” she said. “When we take care of ourselves and our craft, we create an industry that can thrive long-term.”

From television fame to coaching thousands, it might no longer be about the Bravo series Tabatha’s Salon Takeover, where her trademark honesty and vision transformed struggling salons, but Tabatha Coffey’s story isn’t about reinvention for reinvention’s sake. It’s about staying true to your purpose – and helping others see the greatness within themselves, and that’s what continues to light her up today. A force that’s always been about inspiring people to look at things differently and break out of their day to day, its little wonder hairdressers were lining up to see her and millions in the wider community idolise her authenticity.

For more information visit www.tabathacoffey.com

INFEATURE

XCELL Join the Xcell family of innovative tools, courtesy of Gamma+, with a trio that includes a shaver, trimmer and clipper set to turbocharge the industry.

W

elcome the new Xcell shaver, trimmer and clipper. All three dynamic tools are powered with the In2 Vector motor that ensures the tools’ quiet operation and durability thanks to the use of a heavy-duty metal housing that quietens vibrations. Despite the tools’ power and high-speed output, the tools remain salon friendly, with reduced noise and absorbed vibration that provides a quieter grooming experience for both the professional hairdresser and client.

The tools also feature Intuitive Torque control, which allows the In2 Vector motor to sense hair thickness and density, then automatically increase torque and RPMs to

cut through the hair without snagging, for fully customised styling.

The ergonomic designs are also housed in compact metal for a durable, comfortable hold, as all aided by patented cutting technology. Sleek black meets bright neon for creative and fun additions to your kit.

Leading the way in what Gamma+ describes as “magic” this intelligent trio of tools is changing the barber space with new technology that puts the professional at its centre. With the all-new In2Vector motor and Intuitive Torque control feature, your kits and barbershops are about to be that much more futuristic.

Excel with the Xcell family, thanks to Gamma+.

For more information visit www.inspirebrands.com.au INSTYLE 71

INFEATURE

MADE IN BONDI Being a Salon Partner at leading luxury salon label Oscar Oscar Salons isn’t just a title – it’s a commitment to collaboration, innovation, and growth.

Not afraid of growing a large team and sales, their newest Bondi Salon partner, Kristy Miller, is committed to bringing back the energy, service and artistry of one of Bondi’s busiest salons.

F

or Kristy and her growing Bondi team, a salon is so much more than a collective of stylists, it is a place of ambassadorship and the coming together of a variety of talents and skills that champion the brand’s vision, uplift client experience, and cement the future success of the Oscar Oscar Salons brand, one perfectly aligned salon service at a time.

We had a chat to Kristy about what to expect from the new Oscar Oscar Bondi.

coveted National Business Consultant of the Year award, finally working as National Key Account Manager in the aesthetics industry. After having success in these fields and growing sales and business it was time for me to put my expertise into something of my own and Oscar Oscar Bondi was the perfect opportunity!

WHAT IS YOUR BIGGEST OPPORTUNITIES AT OSCAR OSCAR BONDI? The opportunities are endless here in Bondi!

We are in the best location working with the best brands, we are doing fantastic hair and giving our guests a wonderful holistic experience. My focus is growing and strengthening the team!

WHAT ATTRACTED YOU TO PARTNER WITH THE LUXURY HAIR LABEL OSCA OSCAR? Oscar Oscar sets the bar for hair salons where luxury meets experience. The brand is the epitome of the industry and Bondi is an iconic location for the brand that I couldn’t resist to be part of.

WHAT FRESH OPPORTUNITIES DO YOU HAVE FOR STAFF AT OSCAR OSCAR BONDI? World class training from our amazing brand partners in Redken, Kérastase and Oribe are a huge part of what we do exclusively across the wider Oscar Oscar network. Along with the exceptional in-house Oscar Oscar training, we have things like a recent two-day training session on colour with super star colourist Michael Kelly, along with cutting training with international star Joel Torrens. We are in one of the most valuable lifestyle precincts in Australia so we offer flexible rosters where the team can focus on showing up their best and focusing on just the hair as we have full-time front of house. Once you’ve experienced the Oscar Oscar tribe you won’t want to leave!

EXPLAIN YOUR HISTORY IN THE INDUSTRY AND WHY THIS PARTNERSHIP REPRESENTS YOU AND THE NEXT PART OF YOUR JOURNEY? I’ve always felt like I’ve been in the industry since I started out as a hairdresser where I worked as a Master Stylist for Oscar Oscar but my love of the business side of things led me to work as a Business Consultant for L’Oréal where I won the

EXPLAIN HOW MANAGING A SALON HAS CHANGED AND HOW YOU ARE WORKING WITH WHAT PEOPLE WANT? There are so many roles for a salon manager/owner now, social media has changed the game and you really need to be on top of this, working with the team and being flexible with both guests and staff and keeping everyone happy and motivated looks different for

72 INSTYLE

each individual. Being mindful of these nuances is paramount to building a large salon team.

WHAT OPPORTUNITIES DOES THE OSCAR OSCAR BRAND BRING THAT OTHER SALONS AND BRANDS DON’T? Being part of a huge community and salons that are in the most desirable locations in Australia, Oscar Oscar salons and staff nationally are exposed to continual top tier training, a continually refreshed salon atmosphere and high-spending clientele. If you want to be the best this is your home!

EXPLAIN YOUR IDEAL CLIENT AND WHY BONDI REPRESENTS SUCH A GREAT OPPORTUNITY? Our ideal guest is everyone that wants to look and feel their best and enjoy a luxury experience that they won’t get at other salons.

WHAT WALK IN OPPORTUNITIES AND MARKETING IS UNIQUE TO OSCAR OSCAR BONDI? We have a lot of walk-ins here at Bondi, we have new guest offers and always have re-booking offers for our regular guests.

We have partnered with Kérastase for our latest Glossed and Gorgeous Balayage package, which is amazing and makes looking after our clients seamless.

WHAT IS ONE CHALLENGE YOU ARE FACING WHOLEHEARTEDLY? I do love a challenge! I wouldn’t call this salon a great challenge as it’s so established and in such a unique location, but my main focus is building a bigger team, getting the culture-fit right and strengthening my teams skillset. Showing up every day in-salon and me being here every day is a huge part of what it takes to grow a salon. My goal is to continually keep them motivated so our guests receive their best experience ever.

For more information visit www.oscaroscar.com.au/pages/bondi-junction-salon

INFEATURE

BACIAMI Changing the game in hair extensions, this Aussie brand is centred on education and quality as a true solution to hair loss. Meet Baciami.

A

ustralia’s own Baciami Hair Extensions are tackling this country’s hair loss problems, as founded by Melissa Proietti and built on values that innovate, educate and care in this endeavour. The Brisbane-based company has spent the past six years supplying salons with premium extensions and training stylists across Australia and New Zealand, while also pioneering in the vital and often overlooked category of hair loss solutions.

“We’re driven by a belief that hair transformations should enhance—not damage—the natural hair and have invested in research to address thinning and loss caused by postpartum changes, alopecia, chemotherapy, or damage,” the brand explained. “In the past two years, we’ve introduced mesh integration and glue-on systems—innovative techniques rarely seen in Australia. These methods instantly restore fullness and confidence, giving clients a chance to feel like

themselves again. The results are often emotional, with many clients moved to tears by the transformations.”

Education builds on these core innovations to ensure these services are widely available and safe. Baciami have an eight-strong team of educators across the country who provide hands-on workshops and online support to teach these technical skills and also show how to integrate hair-loss services into their business successfully. The bold Extension Evolution Tour directly trains salons in this discipline, helping them improve their knowledge and income.

“Our philosophy is simple: every client deserves hair that’s beautiful and healthy, and every stylist deserves the tools to deliver it,” the brand shared. “Through premium products, ethical practices, and a relentless drive to innovate, we aim to lift industry standards and open doors to new possibilities.”

Uniquely placed in the Australian market with these essential values at its core, Baciami sees itself as more than a supplier, but as a partner in transformation – from length to volume and hair loss solutions. Learn from, be inspired by and join a community led by this professional, thoughtful and transformative national brand.

For more information visit www.baciamihairextensions.com.au INSTYLE 73

INBEAUTY

CLEAN AND PURE

Caudalie’s Vinopure Blemish Control Salicylic Serum blends clean, naturally-derived actives with luxe sensibility. This lightweight gel-serum uses natural salicylic acid, extracted from wintergreen leaves, to unclog and refine pores, while niacinamide and grape-seed polyphenols calm inflammation and deliver antioxidant protection. More than just a blemish treatment, it’s engineered for sensitiveprone skin: a PHA-plus-salicylic complex helps exfoliate without compromising the skin barrier, and in clinical trials, 86 per cent of participants saw blemishes reduced within seven days. Also perfect for oily or combination skin, it gives a matte-yet-dewy finish, and its formulation is 97 per cent natural-origin, vegan, and free from synthetic fragrance. What’s more, the new formula is suitable for sensitive skin and can be applied to the face and body. www.sephora.com.au/brands/caudalie

SKIN CONFIDENCE

BODY SPA Mukti has launched a professional-only range of body, scalp and face treatments that marks a new chapter in the brand’s 25-year legacy of certified organic, results-driven, holistic beauty.

Inspired by nature’s rhythms and the sacred art of reconnection, the new collection is designed exclusively for spa and clinic professionals by merging active botanicals, elemental touch, and sensory experience. The range restores balance, awakens the senses, and honours the ritual of supple skin while each product is formulated with high concentrations of native Australian botanicals, organic oils, and cosmeceutical actives.

From niacinamide-enriched AHA wraps that deliver visible resurfacing, to clay-based scalp masks that revitalise and rebalance scalp health, the collection offers therapists a comprehensive toolkit for elevated whole-body treatments. muktiorganics.com

BEAUTY

Iyvos, formerly Cosmology Skincare, is proud to unveil a bold rebrand, empowering women to embrace their confidence and celebrate their unique beauty at every stage of life. From 2025 and beyond, the Iyvos mission is to empower women to embrace their naked confidence and celebrate their unique beauty at every stage of life.

Grounded in evidence-based results and a commitment to self-discovery and self-love, each product is designed to make a meaningful difference in women’s lives, helping them regain their confidence and embrace their true selves. The range includes a BB Cream, Hydrating Milk Cleanser, Resurfacing Gel Cleanser, Resurfacing Serum, Active A Serum and Active B Serum. With a focus on transparency, efficacy, and luxury, Ivyos invites women to indulge in the transformative power of skincare designed for them. www.iyvos.com 74 INSTYLE

NEWS

COMPLEXION PERFECTION

InClinic Cosmetics is an Australian-owned makeup brand that pairs clinical care with complexion confidence. Its Mineral Matte Liquid Foundation delivers soft matte coverage with a breathable, skin-first finish – ideal for sensitive, post-treatment, and acne-prone skin. Formulated with minerals and calming actives, it’s free from unnecessary additives and designed for daily wear without the build-up. For those who lived through the thick, cakey, breakout-inducing foundations of the early 2000s, the idea of a matte base still carries a quite sense of dread - chalky, drying, and often loaded with fillers, where the formulas felt more like a mask than makeup—built to conceal, not care for skin.

By reinventing what matte means for modern skin, InClinic Mineral Matte Liquid Foundation is a skin-first formula that offers breathable coverage, titanium dioxide for SPF, soft matte radiance, and active skin support for reactive, acne-prone, and post-treatment skin. www.inclinic.com.au

ALL KITTED OUT

The new O COSMEDICS Prescriptive Skin Kits are designed to empower salon partners and skin experts with a results-driven yet simplified way to prescribe homecare. Each kit is thoughtfully curated to target specific skin concerns – from barrier repair and hydration to age management and luminosity — bringing professional-level performance into clients’ daily routines.

Formulated with O COSMEDICS’ signature blend of clean cosmedical actives, these prescriptive kits take the complexity out of consultation, helping professionals match the right products to each client’s evolving skin condition. It’s prescriptive skincare made easy — a smart, salon-ready solution that bridges the gap between in-clinic results and at-home maintenance. These easy to navigate and ‘plug and play’ style kits scream skin confidence in a box – customised care that evolves with your skin’s needs, season to season. Kit 1 – All Skins is for healthy and balanced skin, promoting skin health and age prevention. Kit 2 – Age Defy is for age correction and management, helping to refine texture and reduce signs of aging. Kit 3 – Rebuild is designed for weakened and impaired skin, supporting repair, recovery and strengthening. Kit 4 – Clear is for oily and hormonally challenged skin, aiding in congestion control and balancing. Kit 5 – Nourish is for dry and dehydrated skin, boosting deep hydration and barrier repair. www.ocosmedics.com

INBEAUTY

VANESSA MEGAN Vanessa Megan Skincare is an Australian-made, 100 per cent natural beauty range predicated on values of simplicity, transparency, efficacy and integrity, with a recent expansion into haircare. This is the Vanessa Megan story.

B

Headlined by the Metamorphosis range, this range is created for peri-menopausal to post-menopausal skin, in order to hydrate, aid barrier function and improve elasticity without irritation.

Alongside technology made to prioritise the environment, garner results for healthier skin and deliver an indulgent experience, the range communicates in a candid and warm manner, with product names that infuse humour and honesty to merge education with an empowering, approachable and real tone. The brand also centres local sourcing, considered supply partnerships, evidence-based communication and a refusal to use unnecessary synthetics as points of difference. In this way, clients and professionals can trust the products’ potency within their environmental framework.

Within the brand’s journey, Vanessa Megan Skincare has become a trusted partner to professional therapists and leading spas across Australasia thanks to consistent and effective formulas and a commitment to education in terms of the science behind the products, how best to use them and professional support.

The brand’s haircare expansion last year utilised these same values with clean formulations that support scalp health and

hair integrity, without silicones or harsh surfactants in the formulas.

The next step for the brand lies in a focus on young skin, with Foodie Skincare

by Vanessa Megan, which launched as of September this year as specifically created for a younger audience. The range is an all natural, food grade range that’s clean, fresh and simple, with products including effective foaming cleansers, glow boosting moisturisers and lip balms in playful packaging.

“Skincare is never only about sales.

It’s a platform for education, honesty and long-term wellbeing,” Vanessa shared.

“We prioritise transparency in labelling and ingredient choice, helping customers understand what they’re applying and why it matters. That emphasis on empowerment underpins our broader mission: to shift beauty culture toward conscious self-care that respects both body and environment.”

From local, rural roots to global exposure, from beauty to haircare and beyond, Vanessa Megan Skincare fuses ethical principles with scientific innovations for beauty described as “kinder, cleaner and smarter”. Considered, transformative and with a distinct personality, this thoughtful brand is a point of pride in the Australian market.

For more information visit www.vanessamegan.com

uilt from Vanessa Gray Lyndon’s storied career in international modelling and the beauty world since the age of 16 and stemming from her love of nature as born from her rural upbringing in Western Australia, Vanessa Megan Skincare is predicated on values that choose organic options over synthetic choices. The advice that “you should never put anything on your skin that you couldn’t eat” has been a guiding principle for the brand, also directing its foray into haircare from 2024.

Vanessa’s research into skin chemistry and the skincare industry led her to create products that forgo fillers, unfamiliar chemicals and actives that disagree with the skin’s natural systems. The result was this natural, transparent and potent skincare range, comprised of seed oils, targeted botanicals and responsibly sourced actives.

INSTYLE 75

INHEALTH

ITS ALL IN THE GUT

IT’S IN THE AIR

Known for his grounded yet transformative approach, Jared Foot champions a style of wellness that’s as much about self-connection as it is about physical vitality and diet.

C

oaching men beyond just fitness across diet, mindfulness, movement and a deep respect for holistic living, Jared’s philosophy focuses on the balance of each individual’s body, blood type and healthy fitness goals, rather than unhealthy promises.

“My approach to health and wellness has transformed dramatically over the years. I began with a strong focus on gut health, guided by Hippocrates’ famous line ‘all disease begins in the gut’,” Jared said.

That quote hit home for Jared because he himself had gone through his own slew of gut health problems and neurological issues that left him searching for answers.

“My health set me on a path that would eventually lead me to work with some of the world’s best independent gut health specialists, such as Dave O’Brien, and functional doctors like Chris Kresser. Their mentorship not only gave me the tools to start to heal myself but also sparked the passion to help others do the same.”

“However, as my journey unfolded, I saw the deeper truth. The gut may hold the symptoms, but the brain and ego drive the behaviours that cause dysfunction in the first place.

The unconscious patterns we develop - people-pleasing, self-sabotage, addiction - all shape the choices that ultimately harm our bodies and mind,” Jared said.

For years, Jared wrestled with selfsabotage, addiction, and the need to 76 INSTYLE

please everyone around him. Outwardly he was functioning, but inside he was stuck in loops that kept him from truly growing. Breaking free meant doing more than just fixing his diet and nailing his training - it meant facing the unconscious programs that were running his life. With the guidance of a mentor and friend, Jaguar Heart, he began to confront those patterns headon. That shift changed everything - my health, my relationships, and my sense of purpose.

Today his coaching blends two powerful tools. First, functional blood testing. These in-depth panels uncover nutrient deficiencies, inflammation, hormone imbalances, and other hidden issues long before they appear in mainstream medicine. They give a clear map of where the body needs support, so we can know exactly which supplements and dietary focus points will accelerate healing and results. Then, subconscious reprogramming. This works on the hidden drivers: the ego patterns, emotional baggage, and limiting patterns that keep men stuck. Resetting these creates long-term change, not just a temporary fix.

“What drives me is bigger than just health - it’s about helping men rise up and step into their full potential so they can draw in the most epic people, create extraordinary relationships, rebuild strong family units and communities.

When men become grounded and purposeful, they squeeze the very best out of life - and everyone around them benefits too,” he said.

For more information follow @jared_foots_wellness

For those who care as much about wellbeing as much as their salon design, Dyson’s Big+Quiet Formaldehyde is the new era of air purification. Engineered to deliver whisper-quiet purification with unmatched precision, even in large spaces. It doesn’t just filter the air - it redefines your luxury atmosphere.

A

t its core, the Big+Quiet features Dyson’s most advanced HEPA filtration system yet, automatically detecting and destroying formaldehyde and other ultrafine pollutants, chemicals and VOC’s invisible to the eye. The result? Air that feels as pure as it looks - an invisible luxury for a modern health conscious salon.

Its sculptural form and near-silent operation make it the perfect addition to any curated space, from salons to beauty studios.

It’s functional artistry, the kind that elevates everyday environments into sanctuaries of calm, clarity and clean design.

Not only this, but the design in itself is unique. Cone Aerodynamics is a new airflow delivery system that offers more than double the airflow of previous models in up to 87 litres of airflow per second of purified air over 10 meters. A new CO2 sensor indicates when to ventilate.

A re-engineered motor bucket ensures quiet operation thanks to meticulous re-engineering incorporating ingenious acoustic solutions including a Helmholtz silencer and labyrinth seal. An improved three-phase filtration system captures up to 99.95 per cent of ultrafine particles, removing over 430,000m2 of activated carbon and permanently destroying formaldehyde with up to five-years of HEPA H13 filter life. www.dyson.com.au

INHEALTH

Dr Luke Veverka

IT’S IN YOUR HANDS As a hairdresser, you power through back-to-back clients, your hands and feet haven’t stopped moving, your shoulders push through the burn, and you can always feel that constant tension in your back. You’ve started calling it ‘normal’, but what if it doesn’t have to be?

E

very sharp cut, every seamless colour, every perfect blow-dry relies on something most hair pros don’t talk about: your body and your hands. While you’re focused on making clients feel their best, providing precision service, your own muscles, joints, and nerves are silently working overtime.

Hairdressing isn’t just creative, it’s physical. Day after day, your hands, wrists, shoulders, and spine absorb the load. The repetitive motions that feel second nature—cutting, colouring, foiling, brushing, styling – can gradually trigger injuries like repetitive strain injury (RSI) or carpal tunnel syndrome.

These issues don’t show up in one shift. They build quietly. RSI happens when tendons, muscles, or nerves are overworked from constant use, leading to pain, tingling, or weakness. Carpal tunnel syndrome comes from pressure on the median nerve in the wrist, making even simple tasks feel sharp, numb, or weak.

By the time your body screams and forces you to stop, it was already whispering for years before.

If you’re feeling tightness, fatigue, swelling, tingling, or pins and needles, it isn’t something to “push through”. These are early warning signs that your body needs attention, not later, now.

Small daily changes can protect your career longevity:

• Take quick posture breaks between clients • Stretch your hands, wrists, shoulders, and neck after work • Use tools designed with ergonomics in mind • Foam roll, trigger ball and massage the main muscle groups you use at work • Find yourself a physical therapist you trust and respond well with, you should expect good improvements with each appointment If you’re feeling numbness, tingling, or any nerve symptoms, don’t try to self-manage or ignore it. From a therapist’s perspective, proactive and maintenance care is easy work compared to the cases that wait until they are forced to stop before they look after themselves.

Your scissors, combs, and brushes are useless without the hands that hold them. Your body is your livelihood and it deserves the same level of care, maintenance, and respect you give your craft.

The Good Joint, which is based on the Gold Coast, headed by Dr Luke Veverka and his leading team of practitioners, works with hair professionals every day to prevent injury, manage pain, and keep you working comfortably for the long haul. From ergonomics and recovery to tailored treatment and prevention strategies, The Good Joint help you protect the body that powers your passion.

For more information visit www.thegoodjoint.com.au INSTYLE 77

INFEATURE

JOIN THE CLUB Sharlene Lee and Jessica Del Borrello aren’t just salon owners and educators—they’re empire builders. What began as second salon partnership to the OG Circles of Subiaco has now become a movement that’s rewriting the rulebook on what’s possible in education and elevating industry knowledge. Club C Education has loudly transformed bold ideas into multi-million-dollar milestones, proving that when vision meets relentless execution, magic happens, writes Cameron Pine.

H

itting the road with a six-location tour across Perth, Brisbane, Sydney, Melbourne and Adelaide, as well as Auckland and Christchurch, brought to you by L’Oréal Pro Connect, Club C education founders Sharlene and Jess turn insights into revenue streams while staying anchored in a salon’s purpose. This positions Club C as more than a business program but a blueprint for the future, and cementing L’Oréal support of the salon network at the fore.

From a long journey of hard work when Sharlene bought her first salon, Zollies in Bunbury to the first Circles in 1995, their story isn’t about overnight success – it’s about daring to scale and remain consistent in every way. From grassroots beginnings to building an education powerhouse, Sharlene and Jess are making moves that ripple across the industry, unlocking opportunities for others and raising the bar higher to keep their entire salon team engaged and provide every stylist with unparalleled incentives for their own personal growth. Their goal is to share the systems, growth frameworks, and culture they’ve developed, so others in the salon industry can scale, optimise, and stand out just like they have. From buying the first commercial premises in 2004, four years of construction and then in 2013 buying the next shop to increase the Circles size, nothing happened overnight for the Circles brand. It was 2018 when they won their first Salon Business of the Year Award at Hair Expo and it has been an upward trajectory ever since.

From finances to fit out, they are re-writing the basics on how to invest and re-invest in the business.

“We can’t have our clients coming back into our salon paying a premium service if they can see the salon deteriorated or looking tired, we have to continually re-invest in updating our space,” Jess explained.

78 INSTYLE

Sharlene and Jess emphasised the importance of tracking add-ons, with an average daily revenue of $18,000 to $27,000, and a goal of $5,000 per day in add-ons. Their salons use a commission structure based on units and dollars, with seniors earning 7 to 9 per cent commissions consistently. They also emphasised the highly important use of technology like ManyChat for automating client inquiries and Slack for internal staff communication and how they integrate data and information between the platforms. The salon’s recruitment strategy includes leveraging social media and LinkedIn for job postings, due to the huge cost of now advertising in areas like Seek with upwards of $1,000 for an ad. Being smart with recruitment and content channels that attract staff is just as important as the client experience at Circles.

With a relentless focus on enhancing client experience and integrating retail products into services seamlessly, rather than a package that many salons offer, Circles believe packages don’t allow for customisation and enables staff to get complacent and stop explaining the processes, application and up-selling opportunities that make not just the experience better but also the bottom-line.

“The positive impact of changing the energy around add-ons, leads to increased team engagement and performance,” said Sharlene.

The average bill for colour at Circles is between $400 and $800 with the salon using a video-backed consultation process to educate clients about the benefits of treatments and retail products.

Strategies for handling client objections and pushback reign supreme, such as explaining the value of services and using waivers to ensure clients understand the risks. This also stems into the importance of creating a supportive and collaborative team environment, where everyone feels valued and motivated.

It wouldn’t be a Circles culture without a commitment to continuous improvement and innovation, and anyone that knows Sharlene known she is unbridled and relentless in everything she does – ensuring that they remain competitive and relevant in the market.

“Add ons are huge in our salon. It’s part of our culture, our vibe, and that’s how we have growth year on year on year when we’re talking about treatments, bonders and extra colour mix. Probably 95 per cent of salons do not charge for extra product mix, thanks Vish for streamlining this for us. We need to continually look at our numbers and then obviously our retail so we can see all the missed opportunities that we all have,” Sharlene said.

Both Sharlene and Jess are intrinsically transparent about the salon’s plans for future growth and development, the almost ‘non secrets at Circles’ ethos is what builds their brand, including expanding the team and improving service offerings, the importance of staying ahead of industry trends and adapting to changing client needs and expectations.

Responding to questions from the audience fuels the entire Club C program, one particularly about what to do if running behind time if there are back-toback clients and not having time for a hot towel or add-on for example.

“We don’t get that. It’s a non-negotiable.

It’s a part of our culture that we have to add a hot towel, or that comes with the Fusio, or spraying the bed and detox and doing the mask. Regardless of time the service needs to be executed,” Jess said.

“In terms of our shadowing program, we have 190 people on the wait list, and it’s something many of us keep talking about, and I know that we said that we wouldn’t do any zooms, but some of our top guys that are within our team are part of the shadowing program and educate other salon owners, they’re available on Club C for mentoring, for you or your team, even

INFEATURE

Fallon our salon manager is a huge part of this program,” Jess said.

Trends, content and even trolls are a huge part of the Circles reality, but it’s how they handle it that sets them apart, and how it sets a firm expectation for clients on what to expect when visiting Circles.

“Everyone on TikTok and Instagram is wanting all these layered haircuts, but if you’re not having that lifestyle conversation with your client, if they’re not going to be able to maintain that haircut, it’s our responsibility as stylists to educate our clients on that, because you’re going to be to blame if you’re not educating your client. With scalp analysis we found that that’s a great way to recommend haircare, so we’ve got some incredible tools that we can use to help with that. Then texting our client the quote at the start. We get absolutely trolled on TikTok for our pricing, so our clients, when they come in, they actually expect it. They want to know straight up how much they’re paying.

This includes their deposit being taken off.

Everyone that comes in for a service pays a 50 per cent deposit.”

“We have strong coordinators at the front

desk – we say no to nothing and that’s really important, even on a Saturday when its hectic.

That’s how we reach those figures and this is why my team hits $1,000 week in commission because I’m there to help them with their consultation and I love paying commissions,” Sharlene said.

Jess’ Fitzgerald salon, while entrenched in the Circles DNA, has a fresh vibe of young driven staff that’s slightly different vibe to Subiaco.

However, the focuses remain the same – on the team and being a guiding light for many other young stylists wanting to adopt a more entrepreneurial mindset and follow Jess’ polished yet powerful drive.

L’Oréal Pro Connect Business Manager Jordan Kidner concluded by revealing Pro Connect’s commitment to offering more exciting education opportunities in 2026 and beyond.

“We are so excited to bring you more business education, more events and will be announcing another exciting Business Forum, with elements of hair tied back into the program early in 2026, plus a new location so stay tuned,” Jordan said.

For more information visit www.lorealaccess.com and www.clubc.education

INSALON

NORA Redefining modern salon design, The Nora Styling Chair offers the perfect balance of style, comfort, and precision. Crafted with smooth, sculpted curves and wrapped in premium black vinyl, it brings understated sophistication to any salon. Thanks to a wider seat, Nora offers ergonomic support that ensures every client feels relaxed. With easy to clean upholstery that is water-resistant, and resistant to most salon chemicals, Nora provides luxury and durability. Other features include a hydraulic pump for height adjustment, and 360° rotation. The Nora Styling Chair is available in chrome, black, or white, with disc or five-star hydraulic base options.

Visit www.joiken.com.au

CITY CHIK PINK The Silver Bullet City Chic Pink Collection will launch at the start of 2026.

This must-have collection features a City Chic Infrared Hot Brush, Hair Straightener, and Hair Dryer, combining professional salon technology with a soft, sophisticated pastel pink finish. Ideal to retail to your clients and bringing together style, innovation, and professional performance, the Silver Bullet City Chic Pink Collection is built for lasting performance and comes with a two-year warranty.

Visit datelineimports.com.au or silverbullethair.com.au.

INSALON

T H E L AT E S T TO O L S , T E R M S A N D T EC H N O LO G Y

Q WRAP Designed by Monique Mahon, Q Wrap’s unique system delivers clear, perforated sheets that tear off with one hand for easy use. Ergonomically structured, Q Wrap fits perfectly on most hairdressing trolleys, held securely while you work. Housed in a recyclable FSC certified outer box, this professional balayage film is vegan and cruelty free.

Visit www.mcmbeauty.com

GLOW FRAMING

AUSSIE CHRISTMAS

Introducing Goldwell’s Glow Framing Color Collection created using the new Topchic and Topchic Zero hero shades. With eight new shades, three new Topchic shades (6NP, 7NP & 9NP) and five Topchic Zero shades (8GN, 9KN, 10GN, 6GN & 7KN, the colour is designed to mimic the interplay of light and shadow. The palette ranges from warm golden hues to cool, pearlescent naturals, offering stylists an array of options to craft effortlessly refined, low-maintenance styles.

Visit www.kao.com

Foil Me is honouring the 2025 festive holidays with an ‘Aussie Christmas’ themed foil, featuring key elements of a summer Christmas. This unique foil collection pairs playful illustrations of prawns, pavlovas and decorations with classic gold and silver finishes on a green background.

Designed and illustrated by Foil Me’s CEO and Creative Director, Emily Ciardiello, this collection embodies the joy, fun and hint of nostalgia that the Australian festive season evokes, as available in Wide and Original size.

Visit www.foilme.com.au

80 INSTYLE

Adobe Stock/Владимир Стороженко

INBUSINESS

YOUR COURSE DOESN’T JUST HELP HAIRDRESSERS MEET INDUSTRY REQUIREMENTS; IT HELPS THEM EXCEL. CAN YOU TELL US MORE ABOUT THAT?

GOING SOLO Guild Insurance explain how to excel in your independent hair business.

Thinking of going out on your own as a hairdresser? The Australian Hairdressing Council reports 70 per cent of Australian hairdressers now work for themselves. It’s a bold, exciting move, but one that comes with its own set of challenges. Guild Insurance talked with Angela Rose Lindrea, founder of Indie Hair Academy, about how her coaching program helps hair professionals become confident business owners.

WHAT INSPIRED YOU TO START INDIE HAIR ACADEMY? In 2018, I noticed many hairdressers going solo, including myself, feeling lost and unsure if we were doing it right.

Stylists lacked clear guidance and a defined path within the industry. That’s when Indie Hair Academy was born, inspired by a noticeable gap in the market and a desire to create a support system hairdressers could rely on. Over the past four years, the industry has changed significantly.

We’ve seen a major shift in how hairdressers work, with more valuing flexibility, lifestyle, and autonomy over traditional employment.

WHAT DO YOU THINK IS THE BIGGEST CHALLENGE FOR HAIRDRESSERS GOING OUT ON THEIR OWN? It’s the unknown. Most stylists are brilliant behind the chair, but it can feel overwhelming when it comes to the business side of things like ABNs, insurance, compliance, regulations, tax, and accounting. There’s so much information out there, and not all of it applies to our industry. That’s where I come in. I coach hairdressers through the process, so they feel supported every step of the way.

Absolutely. My goal isn’t just to help people ‘tick boxes’ – it’s to empower them to step out solo confidently. We take students through four key levels: Foundation, Build, Growth, and Expand. Each level is designed to guide them step-bystep through every business stage, from setup to long-term success. We help you design a business that supports your lifestyle, your family, and your well-being on your terms.

LET’S TALK ABOUT SOMETHING MANY NEW BUSINESS OWNERS OVERLOOK INSURANCE. HOW DO YOU GUIDE YOUR STUDENTS THROUGH THAT? Insurance is crucial. It’s something you don’t consider until something goes wrong, and then it’s too late. Recently, I’ve partnered with the team at Guild Insurance, an Australian insurance company who’ve been insuring hair professionals for over 35 years. They provide tailored insurance solutions for home-based, mobile, and rent-a-chair hairdressers. Their package includes public liability, treatment risk, and the option to insure your equipment, stock, and salon furniture.

Setting up on their website is easy, and I love that you deal directly with Guild since they’re not a broker.

WHAT WOULD YOU SAY TO SOMEONE WHO’S ON THE FENCE ABOUT STARTING THEIR OWN HAIR BUSINESS? Going independent can feel scary, but it doesn’t have to be.

With the right knowledge, support, and tools, you can build something that’s truly yours. I’ve seen many people go from unsure and overwhelmed to fully booked out, confident business owners. If it’s your dream to go out alone, chase it.

HOW CAN PEOPLE CONNECT WITH YOU OR LEARN MORE ABOUT INDIE HAIR ACADEMY? You can visit www.indiehairacademy.com or connect with us on social media. We run regular intakes for the Academy and free discovery calls. Whether you’re just curious about going independent or ready to hit the ground running, we’re here for you.

For insurance that has your back, check out Guild Insurance at www.guildinsurance.com.au/industry/hairdressers-barbers, the trusted provider for independent hair professionals and salon owners.

INSTYLE 81

INBUSINESS

COVER UP Spring is in full swing. As the weather heats up, so does the pace inside many salons. For owners and operators, the next few months are a critical lead-up to the Christmas silly season, the busiest time of year. Appointments fill up, staff work extra hours, and clients expect everything to be perfect before their holiday parties and summer getaways.

Amid all this preparation, one important task often slips under the radar: reviewing your business insurance. Just as you’d never use blunt scissors or out-of-date colour formulas, relying on insurance policies that no longer reflect your current business could leave you exposed to costly claims.

A regular “spring clean” of your business insurance can help you keep up with changes, save money and protect the livelihood you’ve worked so hard to build. Here are key questions you can ask yourself to help give your insurance a spring clean.

HAS MY BUSINESS EXPANDED OR DOWNSIZED? Most salons look quite different after a few years of operation. You may have more stylists and apprentices than you did when you first began, or you may have scaled back operations to work in a smaller space with select clients.

Both scenarios impact your insurance needs. More staff, a larger premises, or offering expanded, specialised services, such as extensions or cosmetic tattooing, generally increases your risk exposure. Downsizing, on the other hand, may mean you’re paying for cover you no longer need.

HAVE I INVESTED IN NEW EQUIPMENT? From shampoo basins to advanced styling tools, every salon relies on quality equipment. These purchases are major investments that deserve adequate protection. If you’ve recently upgraded dryers, chairs, colour stations or anything else, it’s important that your insurance reflects their replacement value.

Plus, don’t forget your tech. Laptops, tablets, smartphones, and EFTPOS terminals are essential to daily operations. If stolen or damaged, they can be costly and disruptive to replace.

DO MY POLICIES REFLECT HOW I ACTUALLY WORK TODAY? The beauty industry evolves rapidly. What you offered last year may not be what you’re doing today. Maybe you’ve added a bridal hair service that takes you offsite on weekends. Perhaps you’ve launched an e-commerce store to sell retail products online.

Each of these changes brings fresh opportunities as well as unique risks. For instance, mobile services may require different liability cover, while an online shop introduces concerns around cybercrime. Making sure your insurance evolves alongside your business is key to staying protected.

82 INSTYLE

AdobeStock.com/drazen_Zigic

Cut, colour and cover – BizCover has your guide to hairdresser insurance.

ARE THERE WAYS TO SAVE ON MY INSURANCE? If it’s been a while since you last reviewed your policies, you might be paying more than necessary. Premiums may vary significantly between providers. Shopping around, comparing quotes or using an online platform such as BizCover can help you find a better deal.

WHAT WOULD I DO IF MY SALON WAS HIT

BY A CYBERATTACK? It’s not just large corporations that are targeted by hackers. Small businesses, including salons, are increasingly vulnerable. If you store client records, process online bookings, or accept digital payments, your data could be at risk. A single breach could result in lost income, reputational damage and expensive recovery costs. Cyber Liability insurance is designed to help businesses get back on their feet faster after becoming the victim of a cyberattack. It can help to cover claims related to data breaches, business interruption and remediation costs following an actual or threatened data breach.

ARE MY POLICY LIMITS ACCURATE? Even if your policies seem up to date, it’s worth asking whether your coverage limits truly reflect the current value of your business. Over time, the cost of equipment, stock, and even building value can increase or decrease, which means your existing policy limits might no longer be enough. If you’ve expanded your stock, bought high-end styling tools and equipment, or added new furniture and fittings, you should check that the sum insured reflects the true replacement value. Otherwise, you could find yourself underinsured.

It’s also worth considering inflation. Replacement costs may be higher now than when you first set your cover, and underinsurance can become a problem without you even realising it.

BIZCOVER UNDERSTANDS INSURANCE FOR HAIR AND BEAUTY PROFESSIONALS BizCover has made it easy for hair and beauty professionals to quote, compare and buy insurance online in minutes – helping to save time and stress during the busiest time of the year.

Visit www.BizCover.com.au or call 1300 920 847 to get quotes from some of Australia’s leading insurers in minutes.

Salon results, Zero synthetics.

THE NATURAL HAIRCARE RANGE THAT WORKS FROM AUSTRALIA’S GO-TO IN NATURAL FACE & BODY SKINCARE Clinically minded formulas with bamboo silica, rice peptides and hyaluronic acid.

Support scalp health and hair integrity; no silicones, SLS or synthetic fragrance.

LOVED BY SENSITIVE SCALPS. TRUSTED BY PROFESSIONALS. VA N E SS A M EG A N.C O M

NEW MOROCCANOIL TREATMENT MIST