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MINDSHARE THEATREWORLD EDITORIAL
The year 2019 kick-started on a determined note with the exhibitors and integrators having joined hands to invigorate many other innovations for the days to come ahead. Advances in cinema display technology are providing moviegoers with sharper images and a greater dynamic range. The market has embraced Laser and LED-powered projection as the new norm. Huayi Brothers Cinemas has deployed Christie’s next generation RealLaser cinema projectors at its flagship multiplex in Shanghai and is to be powered by Christie’s state-of-the-art, direct-coupled RGB pure laser projection systems. To state alongside, Vettri Theatres in Tamil Nadu has become the first cinema in India to be equipped with Christie’s next generation CP4325-RGB RealLaser cinema projector. Wanda Cinemas in Beijing is here with the world’s first ‘All-LED Multiplex’ (6 Screens). With its unparalleled brightness and High-Dynamic-Range picture quality to present movies with a clearer image and a greater detail than traditional movie screens and home theatre systems, it has already raised the bar for premium multi-functional movie theatres to a much greater height. In addition to the concept, consumer electronics major Samsung is planning to install around 20 LED cinema screens ‘Onyx’ in India by the year end. Samsung had unveiled the new technology recently, which marked a renowned shift from theatre projection systems to LED screens in the country. A premium large-format cinema screen (PLF) is a clearly defined, technologically superior product, which can be marketed at a premium and cinema exhibitors believe they have found a new revenue driver in PLF. Sony Electronics Inc. is introducing Sony Digital Cinema, the company’s experiential premium large-format (PLF) movie theatre auditorium. Working in conjunction with state-of-the-art movie theatre company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue and is planned to open shortly. Post all the mind-crushing reshoots, edits, finishing touches and everyone involved in breathing life into Avengers: Endgame, the movie is finally up to hit the screens this 26th April. Marvel’s marketing machinery kicks into overdrive to try and make this upcoming movie as one of the biggest blockbusters in history. With Captain Marvel tracking higher ahead of its opening weekend than the original projections had indicated it’ll be interesting to see how Endgame’s opening box office shapes up this spring. Recently, when Miraj had completed 58 screens, I had made a promise to Amit Sharma to have him on the cover page of TheatreWorld magazine on the completion of 100 screens and hereby have kept my word. TheatreWorld congratulates Amit Sharma and his team for having reached this success point at an unbelievable speed. As cinemas are gradually increasing in India with the exhibitors gearing up with new ideologies to bring the audience back into cinemas and measures to provide them with the right content, indeed this is a great moment for not just the brand but the cinema exhibition industry on the whole. The year 2019 will witness massive product launches and CinemaCon is sure to emerge as one of the most happening platforms for the next-generation technology. This year, CinemaCon, at Caesars Palace, Las Vegas, USA held from 1 – 4 April, is poised to get bigger and better than ever before. See you all soon! Do not forget to pick the magazine copy at CinemaCon!!! Raghavendra T Editor-Publisher DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.
Issue # 85 March-May 2019
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Sandeep Mittal Founder Editor-Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.
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This issue of TW has two sets of page numbers - International pages TW-1 to TW-52 for TW, and India pages TM-1 to TM-54 for TM. TM is inserted between pages TW-47 and TW-48 of TW.
An Avant-Garde Venture TW-26
Largest IMAX in Dubai TW-32
An Immersive Experience Delivered TW-34
Towards Absolute Escapism
World's First All-LED Screen Multiplex
TW-29 Icon Cineconic:
TW-42 Review -
Major Cineplex's Latest Masterpiece TW-44 Preview TW-47
U T U R E
R E L E A S E S
The Bio-Initiative Towards Betterment
TM-10 Amit Sharma
Managing Director | Miraj Cinemas
First Multiplex in Mhow, Indore TM-20
Curtains Down for Bengaluru's Ripe-old Theatre
A Best-in-Town Re-Creation TM-28
A Venerable Beauty
A Grand Experience at Thiruthani TM-26
PVR - VKAOO:
The Theatre is Certainly Now on Demand!!!
All Set to Broaden its Horizon TM-16
Little Nap Recliners:
Rendering Comfort at the Top-Notch
INDIA PLEXING TM-14
The Pride of Urakam Ragam Theatre:
Driving Innovation with Technology TM-35
Soaring High Towards Impossible TM-36
Redefining 7-star Luxury a Mile Further TM-38
First Multiplex in Mandi Gobindgarh TM-40
Ambient and the Best-in-Class!!!
TM-22 KINO Cinemas:
Reviving Convenience to Moviegoers
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ODEON Luxe to Reopen with UK's First Dolby Cinema Europe's most famous cinema, London's ODEON Leicester Square, will reopen following an 11-month, multi-million pound Luxe refurbishment that has transformed the UK's 'home of the premiere' back into a global icon in the heart of London's West End. ODEON Luxe Leicester Square will be the European flagship for Odeon Cinemas Group, Europe's largest cinema operator, an AMC Entertainment company. ODEON Luxe Leicester Square to reopen following a multi-million pound Luxe upgrade and introducing the UK's first Dolby Cinema. The reborn and lovingly restored cinema blends the historic glamour and charm of the original venue (first opened in 1937) with state of the art luxury and technology. Home to hundreds of premieres, the building's largest screen has been fully upgraded to combine luxurious reclining ODEON Luxe seats with the captivating experience of Dolby Cinema. ODEON and Dolby have partnered to offer film fans with the UK's first Dolby Cinema experience. Combining dramatic imaging that delivers a spectacular, leading-edge visual experience through the Dolby Vision dual laser projection system and moving audio which fills the cinema and flows all around you
with Dolby Atmos, every person will get a truly immersive and unforgettable cinematic experience, no matter where they are in the 800-seat auditorium. 800 guests will enjoy luxury seating throughout, including over 350 powered Luxe recliners offering extensive legroom, sumptuous comfort and personal tray tables. All 800 seats have been designed to give guests the perfect comfort and viewing experience. Screens 2-5 at ODEON Luxe Leicester Square have also received full refurbishment to offer an exclusive, intimate experience for 116 guests with luxury seating. The full interior makeover transforms the cinema into a stunning leisure and entertainment venue. A bespoke new lift and escalators improve access and enhance the beautiful contemporary art deco design. The building's famous heritage features have been lovingly restored including the Flying Ladies and original Compton organ in the premiere screen, a breath taking mirror wall created for the digital age, and auditorium doors that pay homage to decades of Royal and world premieres. The opulent new Oscar's Bar (named after ODEON founder Oscar Deutsch) will serve an extensive
range of drinks, including champagne and cocktails, and offer guests stunning views across Leicester Square from the bespoke new glass enclosed balcony. Mark Way, President AMC Europe & Managing Director Odeon Cinemas Group, said: "For more than eight decades, ODEON Leicester Square has stood tall in the heart of London as the capital's home of the premiere. Our stunning Luxe refurbishment takes this prestigious reputation to the next level, reinventing one of the most iconic cinemas in the world. With the combination of Luxe recliners and Dolby Cinema, no other cinema will offer this level of luxury and technology. Quite simply, ODEON Luxe Leicester Square will be the best movie experience available an unrivalled luxury cinema that will proudly set the standard for generations to come. We're very excited to reveal our plans to reopen for Christmas so guests can experience everything that the reborn ODEON Luxe Leicester Square will offer." Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories said: "ODEON Leicester Square is one of the most iconic cinemas in Europe and Dolby is honoured to be a part of this extraordinary renaissance. This installation represents the first opportunity for British film goers to experience the unparalleled magic that Dolby Cinema offers. Our technology is recognised as delivering the most faithful experience of filmmakers' creative intent. This partnership with ODEON is a significant milestone for Dolby as we strive to extend spectacular experiences to moviegoers in the UK and around the world." ODEON Luxe Leicester Square is the first Dolby Cinema to open in the UK following a deal announced in June 2018 by Odeon Cinemas Group and Dolby Laboratories to bring 7 new Dolby Cinemas to ODEON in
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the UK. ODEON launched its first ODEON Luxe cinema in October 2017 with recliner seats in every screen, full luxury refurbishment to the whole cinema, plus a new food and drink retail offer including an Oscar's Bar, and signature guest service. Eleven ODEON Luxe cinemas are now open across the UK, with more to come this year.
Cinemark Comes with 14-Screen Theatre in Texas
In addition to the new Cinemark theatre, Cottonwood Creek Market will offer an impressive line-up of trendy restaurants, entertainment and a variety of retail shops in its 285,000 square feet of space covering 63 acres. The centre will also include multifamily homes and office space. "We are pleased to welcome Cinemark to Cottonwood Creek Market," said Steve Alvis, the cofounder and managing partner of NewQuest Properties. "The Cinemark theatre will anchor our entertainment wing, which will have an exciting collection of restaurants and retail in a beautifully landscaped environment."
Cinemark & Spaces Embrace the Future with VR in San Jose Cinemark Holdings, a leader in the motion picture exhibition industry, announced plans to build an amenity-packed, 14-screen theatre in the new Cottonwood Creek Market development in Waco, Texas. Located at the intersection of I-35 and Loop 340/Hwy 6, the theatre is part of a 143-acre, master planned, mixed-use centre developed by NewQuest Properties and is scheduled to open in the spring of 2020. All 14 auditoriums at the Cinemark Waco and XD theatre will boast advanced technology and customerpreferred amenities including Cinemark Luxury Lounger electric recliners, an XD auditorium and more. "We are proud to work with our long-time partner, NewQuest, to bring the Waco community the ultimate moviegoing experience with our new Cinemark location coming soon to Central Texas," said Mark Zoradi, Cinemark's CEO. "With our Luxury Lounger recliners, XD auditorium and more, Cinemark will give guests the opportunity to enjoy the newest films in one of the most innovative viewing environments."
Cinemark Holdings, Inc., one of the world's largest motion picture exhibitors, announced it is opening a brand-new, immersive virtual reality (VR) experience recently at its Century 20 Oakridge and XD theatre in San Jose, CA at the Westfield Oakridge Shopping Centre. As the newest SPACES location, it will feature multi-sensory VR technology blending 4D effects, 3D face scanning, physical interaction and social group play. "Cinemark is constantly innovating and providing new experiences for our guests; we love taking entertainment and movie going to the next level," said Mark Zoradi, Cinemark's CEO. "Cinemark is excited to partner with SPACES to provide our Bay area guests with a fun, immersive, mixed-reality adventure." Thrill-seekers will gear up and join
the resistance in the fight against Skynet in a heart-pounding, untethered, adventure that takes place in the Terminator universe. The first Cinemark SPACES experience will be "Fight for the Future" based on "Terminator Salvation." Upon entering Cinemark SPACES, guests will register and scan their faces using SPACES' unique, proprietary face scanning technology. Fans will then be immersed in a free-roam, virtual reality battle with up to four people in a group. Transforming locations into digital playgrounds, SPACES invites guests to engage their senses through virtual reality, haptic feedback and environmental effects that guests can reach out and touch. The moment they take off their headsets, guests will immediately receive a cinematic video of their experience that they can take home and share on social media. "At SPACES, we say 'Go Anywhere, Do Anything' where guests are the stars of the experiences," said Shiraz Akmal, SPACES CEO. "We provide consumers an incredible, virtual reality adventure where they can suit up and escape with their friends. Guests depart from SPACES and are transported into the action. We especially love that our experiences are meant to be shared; people repeat the experiences with friends and family again and again."
Cinemark Announces Grand Opening of New Theatre, California Cinemark Holdings, Inc., a leader in the motion picture exhibition industry, will open a new 5-screen theatre in Hayward, California recently. Located at 256 Southland Mall Drive, the new Century Southland Mall theatre will feature Luxury Lounger electric recliners in all auditoriums. "We are excited to bring our popular Cinemark movie going experience to the Bay area
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with the opening of our new Century Southland theatre in Hayward," stated Mark Zoradi, Cinemark CEO. "Moviegoers are sure to enjoy the comfortable Luxury Lounger reclining seats and beer and wine options as they make our 33rd Bay area Cinemark location their entertainment destination for years to come."In the upcoming weeks at the Century Southland Mall theatre, guests can enjoy a variety of Hollywood's holiday blockbusters including Mary Poppins Returns, Bumblebee, Aquaman, Spider-Man: Into the Spider-Verse and more.
First 4DX Theatre Launches in Klang Valley at GSC 1Utama
Golden Screen Cinemas, Malaysia's leading cinema exhibitor, launched the first 4DX cinema auditorium in the Klang Valley, bringing the world's leading 4D cinematic technology by South Korea's CJ 4DPLEX to GSC 1Utama. With this technology, audiences can enjoy a multi-sensory cinematic experience delivered by a total of 20 signature motion and environmental effects. "After introducing 4DX nearly a year ago at GSC Paradigm JB, we are proud and excited to announce that we are finally bringing this game-changing cinema offering to movie-goers in the Klang Valley, who have been anticipating its availability," said Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas. "We believe that urban audiences in KL and Selangor will definitely appreciate what this new technology has to offer, which will deliver on our
promise to provide an enriching cinema experience, as it reinvents the way our customers experience the magic of the movies with engaging and immersive effects such as snow, rain, motion, and more." "4DX provides an opportunity for directors to showcase movies the way they are meant to be felt. There are some experiences in 4DX so distinct that it cannot be replicated by a traditional cinema. It changes the movie paradigm for audiences from being a spectator to being the participant with a role in the heart of all the action," she added. GSC is targeting to open another two 4DX locations in 2019, which will be located in GSC IOI City Mall, Putrajaya as well as at GSC Southkey, Johor Bahru. Apart from 4DX, GSC is also poised to open its first ScreenX cinema in 2019- a multi-projection theatre that allows a 270-degree panoramic movie experience. By utilising a proprietary system to expand the screen to the side walls, audiences can go beyond the traditional frame with surrounding imagery that gives a sense of being inside the movie.
My City Centre Masdar on Track to Open in 2019 Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia is set to open its first shopping mall in Abu Dhabi, My City Centre Masdar, in Q2 2019. Work is progressing on schedule at Majid
Al Futtaim's AED 300 million community mall at Masdar City, which is set to lead the way in sustainable retail and leisure operations in the capital when it opens in the first half of this year. My City Centre Masdar's construction has created 1,500 new employment opportunities in its build-out phase and over 2,000 new jobs after opening."As we progress on developing our first mall in Abu Dhabi, My City Centre Masdar underscores Majid Al Futtaim's commitment to the capital's retail sector in line with Masdar City and the UAE's long-term sustainability goals," said Ghaith Shocair, Chief Executive Officer of Shopping Malls at Majid Al Futtaim - Properties. "My City Centre Masdar demonstrates the delivery of our strategy to create retail destinations that address the specific needs of the communities we serve, while underscoring Majid Al Futtaim's sustainability focus by engaging with them to promote an eco-friendlier lifestyle." My City Centre Masdar aims to achieve Abu Dhabi's Estidama Three Pearl rating, making it one of the UAE's most sustainable malls. The capital's rating system is equivalent to the LEED Gold rating for exceptional performance in energy and water conservation.
Majid Al Futtaim Opens City Centre Suhar with 9 Screen VOX Cinemas Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, today opened its fourth shopping and leisure destination in Oman, City Centre Suhar. The OMR 45 million (USD 117 million) mall houses some of the most sought-after international and regional retail stores such as The Body Shop and Max Fashion, exciting entertainment and leisure experiences, and varied dining
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options from cafes to family restaurants. City Centre Suhar will service a population of 570,370 residents in the burgeoning port city and industrial hub, Suhar, and surrounding districts, Liwa and Shinas. "We are pleased to introduce our renowned City Centre brand to Suhar, providing a single contemporary destination for residents and tourists to enjoy a curated mix of international and regional retail outlets, outstanding leisure activities, and unique dining experiences. Majid Al Futtaim is committed to delivering an unrivalled retail and lifestyle experience to growing cities in Oman, and the opening of City Centre Suhar achieves a major milestone in our investment strategy for the Sultanate," said Husam Al Mandhari, Senior Mall Manager Oman - Shopping Malls at Majid Al Futtaim - Properties. Conveniently located on Batinah Highway, City Centre Suhar has added 35,301 sqm of gross leasable area to the Sultanate's booming retail sector.
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With 129 retail outlets, a 7,348 sqm Carrefour Hypermarket and its 12th outlet in Oman, a nine-screen VOX Cinemas, Magic Planet and over 1,000 available parking spaces, City Centre Suhar is a fully integrated retail, dining, and leisure destination that is a new social hub for people to meet and connect. Sustainability was a key factor in the mall's development, with an environmental-friendly design and innovative architectural details that underscore Majid Al Futtaim's goal is of becoming net positive in carbon and water by 2040. City Centre Suhar has set a target to achieve LEED Gold status - the coveted energy-efficient design certification - within three months of
opening which is the minimum requirement to collate operational data. This includes implementing sustainable building best practice with enhanced insulation, irrigation by condensation, LED lighting and solar panels that will contribute to the centre's energy requirements. City Centre Suhar is part of Majid Al Futtaim's strategy to increase its total investment in Oman to OMR 705 million (USD 1.8 billion) by 2020, which includes Mall of Oman. Majid Al Futtaim's investment in Oman's retail, leisure and entertainment infrastructure supports the country's National Strategy for Tourism 2040, which targets a 6 per cent rise in the contribution of the tourism sector to GDP, and a near doubling of visitor numbers to 5 million annually.
Huayi Selects Christie for its Flagship Multiplex in Shanghai Christie, a leader in creating and sharing the world's best visual and audio experiences, is pleased to announce that Huayi Brothers Cinemas has deployed Christie's nextgeneration RealLaser cinema projectors at its flagship multiplex in Shanghai. Located on the fifth floor of Parkside Joy City shopping mall in Putuo District, it is the first cinema complex opened by Huayi Brothers Cinema Investment Co., Ltd in Shanghai to be powered by Christie's state-of-the-art, direct-coupled RGB pure laser projection systems. Eight of its well-appointed halls are equipped with Christie RealLaser cinema projectors, including the leading-edge 4K-resolution CP4325RGB and 2K-resolution CP2320-RGB models, which are capable of delivering a much-increased color palette approaching Rec. 2020, and over 30,000 hours of theatre operation without lamp changes. "We are very pleased to open our first cinema complex in Shanghai and are fully committed to provide the best movie-going experience to our patrons, which is a key element of our success," said Ge Liu, General Manager, Huayi Brothers Cinema Investment Co., Ltd. "In terms of projection, we wanted an advanced, future-proofed system that excels in image quality, operational lifetime and overall cost. Christie's RealLaser cinema projectors not only met all our requirements, but also impressed us with a compact all-in-one form factor that allows for a seamless installation into any booth." Lin Yu, Vice President, Cinema Sales for Asia, Christie, commented, "Since the debut of our direct-coupled RGB pure laser projectors featuring CineLife electronics and RealLaser illumination, they have been wellreceived by exhibitors from all over the world. I'm delighted that Huayi Brothers Cinemas has acquired the CP4325-RGB and CP2320-RGB models for its flagship cinema in Shanghai. This latest rollout clearly validates our
technological leadership in the cinema market and demonstrates the confidence that exhibitors have in our RealLaser cinema projectors, which dramatically lowers the cost of RGB laser ownerships ownership, while providing an unmatched cinematic experience to mainstream auditoriums." The CP4325-RGB projectors have been installed in three larger auditoriums each fitted with 14meter screens, including Hall 6 which has been named "Christie RealLaser auditorium". The CP2320-RGB projectors are deployed in five medium-sized auditoriums (including two luxuriously-furnished "director's halls" featuring adjustable, ergonomic sofa seats and extra legroom) with an average screen size of 10 meters. Audiences entering the cinema lobby are also greeted by two large wall posters highlighting Christie's long-standing heritage in cinema and the latest RealLaser illumination technology, which reproduces images that outperform DCI standards. As well, a unique display zone has been set up in the lobby area next to Hall 6 to showcase Christie's legacy of cinema innovations. These include the legendary Christie P35 film projector,
the two Academy Awards for Technical Achievement that the company won in 1988 and 1993, and an enlightening live projection showcase featuring Christie's history, various achievements in cinema, and the ground-breaking RealLaser technology. The cinema complex features a circular-shaped lobby resembling a travelling pathway that leads visitors to every auditorium. The pathway connects the ticketing booth and candy bar with the cinema halls, serving as a conduct that invites audiences to embark an exciting journey of movie exploration. The design concept is focused on the comfort of the movie-goers - the overall lighting is set up in such a way that they can easily adapt from brightly-lit pathway to the darkened cinema halls.Christie's RealLaser family of projectors offers all the advantages of RGB pure laser in a compact "all-in-one" form. This eliminates the need for sub-ambient external cooling, which further reduces operational cost. Christie RealLaser consistently delivers excellent image quality and brightness above DCI standards throughout the projector's natural life.
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First Kbro Cinemas Differentiates with Barco High Contrast Laser
Launching a new movie theatre is always an exciting challenge. Launching a theatre in a location that already has six other cinemas forces you to focus on a differentiating experience. So, when the Taiwanese movie distributor and producer Kbro decided to open its own theatre in Taichung City with partners Taiwan Mobile and Fuban Financial Holding Venture Capital, it looked at the whole concept of cinema-going again. "People trust us with two hours of their lives. These days this is
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enormous. They are entitled to something special," says Emi Lin, General Manager of Kbro Cinemas. For Lin, the goal was to turn the movie show into a very rich experience. "Barco's High Contrast Flagship Laser projector offers images that are brighter, sharper, and richer in terms of contrast. This gives the audience a more immersive movie sensation." What does it mean for the operational side? "From the standpoint of a cinema operator, the stability and consistency of images at every screening really helps us to streamline our operations," explains Lin.
Sony Announces Launch of PLF Auditorium at Galaxy Theatres', Las Vegas Sony Electronics Inc. is introducing Sony Digital Cinema, the company's experiential premium large-format (PLF) movie theatre auditorium. Working in conjunction with state-
of-the-art movie theatre company, Galaxy Theatres, the world's first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019. Sony Digital Cinema is a new experience for PLF theatres that includes Sony's industry-leading dual laser projection system- which provides exceptional picture quality and immersion- along with powerful sound and luxury reclining seats. The auditoriums' high-contrast projection systems authentically bring filmmakers' stories and vision to life with a vibrancy that matches their original intent. As audiences demand unforgettable theatrical experiences, Sony Digital Cinema auditoriums provide a way to visually and emotionally connect
and engage fans with big screen stories. The first location, at Galaxy Theatre's deluxe Boulevard Mall site, will be the largest auditorium in the Las Vegas market, further enhancing Galaxy's distinction as the Best Movie Theatre in Las Vegas, according to Las Vegas Weekly and Las Vegas Review-Journal. "This location in Las Vegas is the first in what will be a nationwide rollout of Sony Digital Cinema experiences, which will drive audiences to the movies," said Bob Raposo, head of cinema at Sony Electronics. "Sony has the capability and tools to be involved in every aspect of a film, from capture, workflow and post-production, to film production and distribution, and experiential theatre solutions. We are uniquely positioned to understand and develop products that directly impact and elevate cinemas and their audiences." "We strategically chose Las Vegas, a city synonymous with world-class entertainment, for the launch of our new Sony Digital Cinema auditorium at Galaxy Theatres," explained Rafe Cohen, president of Galaxy Theatres. "We strive to exceed customers' expectations of a best-inclass theatrical destination, from the concessions and the seating to the technology. We turned to Sony, a company known for quality and excellence, to create a first of its kind Sony Digital Cinema auditorium that is sure to make our Boulevard Mall location a destination for those seeking the best cinematic experience on every level. "For more than a decade, Sony has been working with many of the world's biggest and most prestigious theatre chains, as well as small independent circuits and art house cinemas to provide exceptional products, service and support that re-invent the movie-going experience and robust offerings include 4K, laser, lamp, HDR, 2D and 3D projection technology options. Sony solutions provide the flexibility requested by theatres, and the superb image quality and natural colour reproduction that enhances audience engagement.
Dolby and Tahoe Partner to Expand Dolby Cinema Footprint in China Dolby Laboratories and Beijing Tahoe Film and Culture Development Co., Ltd. (Tahoe Cinemas) recently announced an agreement to expand the Dolby Cinema footprint in China. Tahoe Cinemas is a subsidiary of Tahoe Group and its professional investment platform in film industry. Tahoe Group is a major enterprise in China with businesses extended to real estate, healthcare, education, film, finance and other fields.
different viewing experience that presents strikingly vivid and realistic images.
Tahoe Cinemas plans to open 10 Dolby Cinema locations in China, extending the premium cinema experience to more moviegoers across the country. "Our presence in China continues to grow and we are excited to partner with Tahoe Cinemas to bring the Dolby Cinema experience to more people," said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. "More and more moviegoers in China can be fully immersed in spectacular experiences at these new Dolby Cinema locations."
Kuwaiti Cinema Giant Trusts Cinionic to Leave Visitors Speechless
"With Dolby Cinema, we are dramatically raising the bar for our quality cinema experience offering," said Minghe Xie, General Manager, Tahoe Cinemas. "I look forward to inviting our patrons to experience all genres of movies like never before, where images come alive on screen with astonishing brightness, and dramatic colour, and where sound moves all around the auditorium towards a fully immersive experience."Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision laser projection system uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced colour technology and a contrast ratio that far exceeds that of any other technology on the market today. The result is a dramatically
This summer, the Kuwait National Cinema Company (KNCC) opened an all-laser movie theatre in the premier Al-Kout Mall, the country's largest waterfront shopping and entertainment centre. "Our new multiplex Cinescape theatre in Al-Kout sets the bar high with cutting-edge technology that leaves moviegoers speechless," says Khaled Al-Marzooq, business development manager at KNCC. "And we have Cinionic to thank for that." Cinionic provided laser projectors for all nine state-of-the-art theatres at Al-Kout Mall, all featuring advanced cinema technologies. The cinema is the first in the region to operate a high-contrast laser projector, one of Barco's Flagship range. Khaled Al-Marzooq: "Kuwaiti moviegoers have always been a very demanding audience, but with these next-generation cinema experiences, even they are left speechless."
Dolby Atmos sound technology moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.
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Qube Provides FLM-x Data Feed to Exhibitors as Free Service Qube Cinema, a leading provider of end-to-end digital cinema technology solutions announced at CineAsia 2018 that Qube Wire's SMPTE (Facility List Message) FLM-x data feed feature now provides theatre information in the latest SMPTE format, the Extended FLM data, as recently published in the SMPTE ST430-16-2017 specification document. These FLM-x data feeds are provided free to all exhibitors using the Qube Wire service. Through the Qube Wire Exhibitor portal, exhibitors can manage their digital cinema devices and publish their Trusted Device List (TDL) data as their own freely distributable FLM-x data feed. This feed can be offered to digital cinema KDM providers who can then generate keys as and when required for each theatre. Exhibitors can also choose to download a CSV version of the data to share with KDM providers who cannot consume an FLM-x feed. Qube Wire helps cinema operators manage their server, projector and other digital cinema devices on an easy-to-use web portal and thus create accurate Extended Facility List Messages, as standardized in SMPTE ST 430-16, which are accessible through a sharable URL via the FLM-x protocol standardized by SMPTE ST 430-15. The FLM-x feed for all exhibitors will be automatically updated in real-time so that content service providers can make KDMs for releases being sent to a circuit's theatres. Qube Wire's Universal Inbox provides exhibitors visibility into the status of all their DCPs and KDMs. Theatre personnel can sign into the Qube Wire exhibitor portal at any time to look at a dashboard with real-time status of content transfers and all KDMs for their theatres. The Qube Wire service is now available across 134 countries for delivery of movie content. Qube Wire currently serves a broad range of customers, from independent producers and distributors to large studios. The
territories where Qube Wire content delivery services are now available includes major regions of the world and both developing and mature markets, from Australia to Southeast Asia to Africa to Europe and the Americas.
Sony R608 and GDC SR-1100 Receives DCI Compliance
Professional Solutions China of Sony (China) Ltd. ("Sony") and GDC Technology Limited ("GDC") today announced Sony's SRX-R608-DS dual 4K laser projection system integrated with GDC's next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI). As a result of receiving DCI compliance for this latest projection system, exhibitors are positioned to capitalize on the continuing advancement in laser and high dynamic range (HDR) technologies with a high-end, reliable product designed for small theatres. The test was completed by the Research Institute for Digital Media and Content (DMC) at Keio University in Japan, one of three entities licensed by Digital Cinema Initiatives, LLC to perform the Compliance Test Plan (CTP) tests. The SRX-R608-DS with SR-1100 IMB was approved by DCI after successfully passing the DCI Compliance Test Plan Version 1.2.
Showtime Chooses AAM to Automate Their Content Management Arts Alliance Media (AAM), the global leader in digital cinema software and services, together with their local integrator, Dacoms Technology, recently announced that Showtime Cinemas will automate their content management using AAM's Theatre Management System (TMS), Screenwriter. Showtime Cinemas, one of Taiwan's top cinema chains, is deploying Screenwriter across their entire estate of 160 screens. As they expand, Screenwriter will help them drive greater operational efficiency, promote excellent customer service, and deliver future strategic initiatives. They decided to upgrade their TMS to Screenwriter, a more flexible, robust solution, to ensure they can achieve these ambitions. "Powerful solutions like Screenwriter are integral to supporting the effectiveness of our site staff, reaching our business goals, and ensuring our continued success," said Willy Liao, General Manager at Showtime Cinemas. "We knew that Screenwriter would improve our processes, and it has already proven it was worth investing in." Screenwriter is the most powerful, flexible, and widely deployed TMS in the world, and manages millions of screenings per year on over 40,000 cinema screens. It enables staff to schedule features, trailers and advertisements, monitor screens, and control playback all from one intuitive interface. Any potential
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content, KDM, and connectivity issues are highlighted so they can be resolved ahead of time and keep screenings on schedule. As well as automating hardware commands and common theatre operations, such as playlist and schedule building, it ensures that the correct KDMs (Key Delivery Messages) are available and ready ahead of playback. Screenwriter customers also have access to AAM's free ScreenConnect add-on, which facilitates fully automated KDM delivery through AAM's pioneering collaboration with Deluxe Technicolor Digital Cinema (DTDC). It allows any KDMs generated by DTDC to be delivered directly from DTDC's systems to the exhibitor's screen servers, and provides DTDC with delivery confirmation so that they can proactively resend any KDM that didn't reach its destination. "We're very proud to bring the best solutions in the world to cinemas in our region," noted Emily Hong, President at Dacoms Technology. "Partnering with Arts Alliance Media means we can offer Showtime Cinemas, and exhibitors like them, a fully-featured, world-class TMS."Patrick Foley, CEO of Arts Alliance Media, added, "We're delighted to have, once again, been selected as a trusted software partner by one of the top exhibitors in the region. It is always inspiring to see how our software solutions continue to fuel successes worldwide."
Eclair Remasters First French Feature Film For Onyx Cinema LED Technology Eclair, a leader in content services for the motion picture and television industries, recently announced the successful remastering of the first French feature film in 300 nits HDR for Onyx Cinema LED screens, "Le Chant du Loup" (Pathé Films,
Trésor Films and Chi-Fou-Mi Productions). Distributed in France by Pathé, Antonin Baudry's "Le Chant du Loup" ("The Wolf's Call") is the first release mastered for Samsung's new emissive technology to be shown at the Pathé Beaugrenelle in Paris. "We are proud to be the first lab in Europe to offer this type of 4K HDR remastering, which combines unprecedented technical performance and visual quality with optimal brightness and vivid, refined colours, from immaculate whites to the deepest blacks," says Pascal Mogavero, Senior Vice President of Eclair. "The Onyx solution is also Eclair Color-certified through our global partnership with Samsung, and we anticipate growing demand from both producers and distributors." Eclair is the only company in the EMEA to provide professional services specifically tailored for the Onyx Cinema LED - contrast ratio of 1000000:1, HDR grading at 300 nits, and DCP mastering - for filmmakers, producers and distributors. To this end, Eclair installed an Onyx Cinema LED grading room & auditorium at its Paris-Vanves facility last November featuring a 3D-capable 5.2-meter screen, 18 seats, 7.1 audio technology from Harman's JBL, and a full colourgrading suite.
sized 5.1/7.1 cinemas. The SR-800 and SR-1000 surround loudspeakers deliver high-quality sound performance and product features at a new, economical price point. The SR-800 Cinema Surround Loudspeaker is a two-way design that features an 8" low-frequency transducer with a 1" dome tweeter. The 125-watt continuous power rating and sophisticated crossover circuitry provide absolute reliability. The SR-1000 model is also a two-way design, featuring a 10" low-frequency transducer, a 1" compression driver, and 150-watt continuous power rating. Both units are designed for safe and secure mounting and feature a compact black enclosure with a black grille that blends into any theatre decor. The cabinet is constructed of 12mm MDF with internal bracing for superior structural integrity. Rear panel cabinets are fitted with four threaded insert mounting points that accommodate the standard bolt pattern for most third-party bracket manufacturers. Included pre-installed speaker side hardware allows fast single-installer wall mounting, and brackets support down angles of either 15 degrees or 23 degrees. A traditional U-bracket "yoke" style bracket is also available. In addition, advanced DSP presets for QSC's DPM cinema processors are available for both loudspeakers to simplify set-up, ensure high quality performance, and minimize total system cost."QSC is proud to offer a high-performance option for the budget-minded theatre operator," states Barry Ferrell, Senior Vice President, Cinema. "The SR-800 and SR-1000 models enable QSC to deliver high-quality sound to a much broader range of customers."
QSC Introduces New Surround Loudspeakers for Cinemas QSC announces the SR-800 and SR1000 surround loudspeakers, designed as a cost-effective solution for use in typical small-to-medium
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QSCâ€™s First Certified Multiplex QSC is proud to announce the first "QSC Certified" multiplex, Alamo Drafthouse Raleigh. QSC Certified Theatres are equipped with complete sound systems from QSC, and meet a set of technical guidelines for equipment, projection, acoustics, and room design, to ensure an outstanding movie-going experience. The Alamo Drafthouse Cinema in Raleigh, North Carolina is an eleven screen complex, with rooms ranging in size from 47 seats to 107 seats. All rooms feature complete QSC cinema sound systems, using DCP Series cinema processors and DCA Series power amplifiers. Each room features QSC 3-way bi-amplified screen channel loudspeakers, SB-7218 subwoofers, and SR Series surround loudspeakers. The multiplex was built in a refurbished supermarket, making attention to acoustic design critical to the overall listening experience. The QSC Certified Theatre Program is based on a set of guidelines intended to promote best practices in cinema design and overall presentation quality. QSC Certified Theatres are
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equipped with complete sound systems from QSC, the leader in cinema sound, and meet strict technical specifications. In addition to properly equipping the room with the optimal sound system, the CTP also evaluates acoustics, sightlines, and image quality. "Providing the best possible movie experience requires paying attention to many details, beyond just installing the right sound and projection equipment," says Mark Mayfield, Director of Global Marketing for QSC Cinema. "In fact, that's usually the final consideration. It really begins with a properly designed room, with interior finishes and furnishings that don't negatively impact the visual and aural experience. The QSC Certified Theatre Program requires that all of these factors are considered in evaluating the total experience. If all the specifications are met, then we'll certify the room and provide a complete marketing program to help the theatre operator communicate the fact that their theatre is the best place to experience a movie."
DTS & CJ 4DPLEX Join Forces to Raise ScreenX Theatres' Immersive Experience
DTS, a global leader in premium audio solutions and a wholly owned subsidiary of Xperi Corporation and CJ 4DPLEX, the world's leading cinema technology company, have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. Together, the companies will deliver the ultimate theatrical experience through the combination of ScreenX's 270-degree visual technology and DTS:X sound. Beginning in 2019, DTS will work with
ScreenX and exhibitors to implement DTS:X technology into ScreenX locations. DTS and ScreenX have collaborated to optimize the flexible and scalable DTS:X technology for ScreenX auditoriums while ensuring that the filmmakers' creative intent is delivered to audiences for a captivating moviegoing experience. "DTS:X immersive audio technology complements CJ 4DPLEX's ScreenX immersive visual presentation, offering an amazing end-to-end product for exhibitors," said Bill Neighbors, SVP and general manager, Cinema, Home, Digital Media and Streaming Solutions, at Xperi.
Clarus XC to Provide Moviegoing Experiences at CinemaCon 2019 Harkness Screens the world's leading screen technology company and thought-leaders in on-screen brightness is delighted to confirm that Clarus XC technology will be the screen of choice for 2D and 3D theatrical presentations during Cinemacon 2019, for the sixth successive year. The show's auditorium in the Colosseum at Caesars Palace will feature an 18.2m x 7.85m (71' x 30.25') Clarus XC 170 screen used to showcase both 2D and 3D content from major distributors. Designed to work with all polarized 3D systems and regarded as the screen of choice for polarized laser 3D presentation due to its speckle reduction properties, Clarus XC screens create visibly superior deeper 3D content which draws in the audience creating a more captivating viewing experience. A whiter look under projection mean that colours look visibly richer and more accurate both in 2D and 3D resulting in a more defined, sharper and crisper picture. "We're delighted to continue our long association with Cinemacon providing our Clarus XC technology for the sixth consecutive time to the
Colosseum," explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens. Each year the Colosseum transforms into one of the best cinema auditoriums in the world and we're extremely honoured that our premium 3D/2D screen technology continues to be recognised as the best in the industry for creating superior movie-going experiences." At its core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more commonly seen in white screens. This technology enables Clarus XC screens to benefit from significantly wide viewing angles, improved colour and contrast and better light distribution compared to traditional 3D silver screens. The screen also features Harkness' Nanolast coating technology which provides additional improvements in visual performance as well as added durability and Harkness' proprietary 4K Digital Perforation Pattern designed to improve sound transmission in the spoken range, reduce moirĂŠ effect often seen in 4K projection and increase light reflectivity. In addition to the showcase Clarus XC screen, Harkness will also provide a number of Perlux HiWhite screens which will be on display in the Octavius ballroom. Perlux HiWhite screens are regarded as the whitest gain screens available with ultra-wide viewing angles, superior uniformity, colour and contrast and all Perlux HiWhite screens are natively laser-ready.
Introducing Strong/MDI's New Micro Perforation The improved perforation will replace our existing micro-perf and has several advantages over its predecessor: The reduced open area increases light reflectance when compared to our previous perforation. With less light loss, the image presented on screen is brighter and of superior quality. Hole diameter
has gone from 0.8mm to 0.55mm. Smaller openings are less visible up close; viewers can be seated near the screen without seeing the openings. The new pattern alignment prevents holes from interfering during the welding process; this eliminates the possibility of small imperfections appearing in the union.
Volfoni's TripleBeam Patent Granted in Russia Volfoni is pleased to announce the recent granting of its Russian patent number RU2669544C2. This patent protects the triple-beam technology underlying Volfoni's award winning SmartCrystal Diamond passive three dimensional cinema product. This patent had already previously been granted in both the USA with reference number 9,740,017 as well as in China with reference number ZL201320848220.0 and the extension of this patent also in Russia now ensures Volfoni's innovative technologies are fully protected around the world."The recent granting of this patent in Russia is further confirmation of Volfoni's continued innovation and ensures the technology behind Volfoni's flagship product, the SmartCrystal Diamond, is protected throughout the world. Volfoni will not hesitate to use its extensive patent portfolio in order to protect its products and technologies to the full extent of the law", says Dr. Bertrand Caillaud, COO of Volfoni. "This patent confirms Volfoni's commitment to serve all its customers around the world and is further confirmation of the quality of innovation being carried out by our team", added Araceli Vaello, CSO of Volfoni.
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Volfoni's3D Elliptical Polarization Patent Approved in the USA Volfoni is pleased to announce the recent granting of its three dimensional (3D) elliptical polarization patent no. US 10,151,932 in the US territory. Previous third-party cinema systems for 3D have required the use of passive 3D glasses based on either circular or linear polarization. However, Volfoni's new innovation instead uses passive 3D glasses based on elliptical polarization. This not only improves the overall light efficiency and performance, but also avoids a host of other third-party IP which specifically mandate the use of circular polarization. This adds to Volfoni's extensive patent portfolio comprising fifteen granted and pending patent families around the world, including five US granted patents 10,151,932, 8,648,899, 9,740,017, 9,395,549 and 9,594,255, three US pending patents 16/137,891, 16/150,594 and 62/ 733,216, two European granted patents WO2011104316A1 and WO2014080018A1, two Chinese pending patents 201810347582.9 and 201820551483.8, as well as three French granted patents 2,973,523, 2,978,564 and 2,987,211. "Volfoni's extensive patent portfolio comprising of fifteen granted and pending patent families around the world is testament to Volfoni's extensive investment into research and its commitment to bringing cutting-edge innovation to the 3D cinema industry", said Dr. Bertrand Caillaud, COO of Volfoni. "Volfoni's continued development of new products and technologies brings great benefit to our customers around the world and sets new standards in the 3d cinema business", Araceli Vaello Garcia, CEO of sales, added.
Media Mation & B&B Theatres Bring New Cinema Technology to Ankeny, IA Always on the edge of innovative cinema experiences, B&B Theatres has teamed up with MMI to open the chain's fifth MX4D EFX Theatre recently. The new cinema will be located in Ankeny, IA adjacent to the city's Prairie Trail development. This hip and stylish district has become home to microbreweries and unique bodegas. Having the distinct designation of being the first 4D theatre in the state, the excitement will draw residents from the nearby metropolis of Des Moines. Working closely together, the power-house team of MX4D and B&B have successfully opened four previous locations. "Offering a unique out-of-home experience like MX4D has been a great draw for B&B Theatres," says Brock Bagby, Executive Vice President. The cinema chain's other MX4D theatres are in Tulsa, OK and Shawnee, KS as well as Lee's Summit and Liberty, MO. The high-tech seats for all MX4D auditoriums feature a full range of motion and effects to enhance Hollywood's latest releases. Moving beyond standard 3D, they utilize MMI's newly patented EFX armrest which allows for every customer to have a better uniform experience across an entire theatre. Additional atmospheric effects may include wind, fog, and strobes. Upcoming releases in MX4D, at select theatres, include: Sony's Spider-Man: Into the Spider-Verse, Disney's Mary Poppins
Returns, Paramount's Bumblebee, and Warner Brothers' Aquaman. In addition to these Hollywood blockbusters, MX4D programs select regional and national releases in native languages.
MPAA Welcomes Netflix as New Member The Motion Picture Association of America (MPAA) has added Netflix as a new member of the global trade association that advocates on behalf of the film and television industry. "On behalf of the MPAA and its member companies, I am delighted to welcome Netflix as a partner," said MPAA Chairman and CEO Charles Rivkin. "All of our members are committed to pushing the film and television industry forward, in both how we tell stories and how we reach audiences. Adding Netflix will allow us to even more effectively advocate for the global community of creative storytellers, and I look forward to seeing what we can all achieve together." Netflix joins other leading producers of film and television content that make up the MPAA, including Disney, Paramount, Sony, Fox, Universal, and Warner Bros. The MPAA advances the business and art of storytelling, protects our members' content across all screens, defends the creative and artistic freedoms of storytellers, and supports innovative distribution models that bring an ever expanding array of viewing choices to audiences worldwide. "Joining the Motion Picture Association further exemplifies our commitment to ensuring the vibrancy of these creative industries and the many talented people who work in them all over the world," said Ted Sarandos, Netflix Chief Content Officer. "We look forward to supporting the association team and their important efforts."
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An Avant-Garde Venture The new outlet being one of Malaysia's favourite cinema chains is bringing a whole new exciting experience for its movie enthusiasts. Offering 4 standard screens over the 4 special screens thus accounting the total to 8 screens and seats a combined total of 1229 movie goers comfortably as well as Cafecito - a unique coffee house themed concession stand serving fancy beverages and light snacks MBO Atria promises a comfortable, exciting and memorable cinematic experience for the community of Petaling Jaya. One of Malaysia's favourite cinema chains, MBO Cinemas is bringing an exciting experience for movie enthusiasts in Petaling Jaya with the launch of its latest outlet in Atria Shopping Gallery that launched recently. The launch of MBO Atria will also feature three unique viewing concepts, MBO Kecil, MBO Big Screen and MBO Samsung Onyx Hall, the last which is being
introduced for the first time in the city.
Cheah Chun Wai, Director of Operations of MBO Cinemas mentioned that the company is thrilled on the expansion of MBO Cinemas and the introduction of new offerings for the community and cinema-goers alike at Petaling Jaya. "With the launch of MBO Atria, we want the local community as well as new visitors to have a different perspective when going to the cinemas. Audiences are guaranteed to be delighted with a cinematic
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â€˘ INSTALLS â€˘ experience of high-end technology, they may even forget they are sitting in a theatre," said Chun Wai.
MBO's Innovative Offerings for in Atria Mall MBO Kecil: The new line-up at MBO Atria Shopping Gallery will include two MBO Kecil halls, a concept hall that serves as a dedicated space catering to parents and their children from all ages and sizes. With elements like Kecil Family-Bed, Bean bags, a playground inside the cinema as well as the regular seats for adults, MBO is pioneering the effort to change the way that families interact at the movies. Unlike traditional cinemas, MBO Kecil will allow kids to run free and play to their heart's content while enjoying their best-loved films. On top of this, the KECIL hall will also provide parents an opportunity to organise birthday parties for their children, making it an unforgettable experience with their loved ones at MBO Cinemas.
entertainment. Dolby Atmos has become the preferred choice for next generation sound in the cinema and has been embraced by major studios, directors, and exhibitors around the world. Currently over 1,000 movie features are released or announced in Dolby Atmos.
first of its kind in Malaysia, brings
MBO Samsung Onyx Hall:
advanced image quality to the big screen with outstanding brightness, high contrast, and superior colour performance. This avant-garde cinema hall is also enhanced with the Dolby Atmos immersive audio technology which transports audiences into the story with moving audio that fills the cinema and flows all around them - even overhead - to deliver the premier sound of
MBO Cinemas' first LED screen in the country is set to captivate audiences in Damansara Jaya through its impressive 4k resolution that supports High Dynamic Resolution (HDR) content, accurate colour presentation as well as distortion-free with true-to-life audio. The screen's ultra-sharp 4k (4096 x 2160) resolutions pixel screen produces clear and crisp details, giving movie
MBO Big Screen: As a special treat for the movie lovers in Damansara Jaya, MBO is introducing an innovative cinematic experience for audiences with the Big Screen hall. Equipped with stateof-the-art technology courtesy of a partnership with BARCO, the flagship laser RGB projector, which is also the
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â€˘ INSTALLS â€˘ fanatics a cinematic experience like no other. To compliment the imposing screen, the hall's sound technology is sculpted by Harman's JBL Surround Sound System that allows audiences in each and every row to experience a clear and balanced sound
Coca Cola Freestyle: On top of the customary popcorn and soda that completes the movie experience, MBO Cinemas is also introducing Coca Cola's new revolutionary drink concept with over 46,000 outlets worldwide. Moviegoers can choose a variety of flavours with over 50 drink combination choices via an interactive touchscreen dispenser. This unique service will also be customised to provide flavours accustomed to Malaysian's local taste bud, namely Lychee, Mango and some from the A&W variants.
we have taken extra attention to equip our cinema halls with only the best of what sound and projection has to offer for maximum viewing pleasure. We have also introduced new offerings outside the hall to make our customers cinematic journey at MBO Atria a pleasant one," added Chun Wai.
MBO Cinemas in Atria Shopping Gallery offers 4 standard screens on top of the 4 special screens, bringing the total to 8 screens and seats a combined total of 1229 movie goers comfortably as well as Cafecito a unique coffee house themed concession stand serving fancy beverages and light snacks.
MBO Cinemas will also introduce its first self-service kiosk in Atria Shopping Gallery, enabling moviegoers an alternative option to purchase tickets and potentially reduce the queue time. This selfservice kiosk allows ALLSTAR members to use their loyalty cards to continue collecting points as well as point redemption. "In this day and time, we believe moviegoers deserve the best when coming to the cinema. On that note,
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• TECHNOLOGY •
Towards Absolute Escapism The first commercial movie theatre boosted by FLEXOUND Augmented Audio will immerse moviegoers with the feel of sound being launched recently. The world pioneer cinema is located in the Nordic frost of Mäntyharju, Finland.
Low maintenance and a long lifespan are a given. We cover the whole
FLEXOUND Augmented Audio for the cinema market complements current sound systems. It combines high-quality surround sound with physical vibration, creating a unique, immersive cinema experience. The technology offers equal sound quality in every seat independent of the seat location. It improves the clarity of dialogue and enables lower sound volumes in the theatre. Augmented audio requires no wearable accessories.
audio range and the vibration with only one Flexound module per seat", says Flexound's Chief of Cinema Mika Oesch.
even the best current cinema sound systems •
Experience FLEXOUND Augmented Audio at CinemaCon 2019, Las Vegas and secure the next big thing of cinema to your theaters.
Makes consumers want to pay extra for an augmented audio movie experience.
"Our technology is universal and can be used for a wide range of seats.
"We give cinema operators a high value competitive advantage over inhome-entertainment. No remix or recode work is needed. We are now working on several new cinema projects internationally, mainly in the Asian countries, but are very happy that the first Flexound cinema is in Finland." says Flexound's CEO Mervi Heinaro. FLEXOUND Augmented Audio has ready-to-exploit technology and business model. Results from extensive testing at the pilot cinema prove that augmented audio: •
Increases audience immersion into the movie
Improves the sound quality of
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Largest IMAX in Dubai Ever heard of a 'Cosmic' themed cinema? The 12-screen multiplex; designed to immerse customers into an otherworldly reality, stands for a futuristic design using more than 5,000 meters of LED strip lighting in customized colours and mirror lighting from floor to ceiling is a sight to behold and will take any film screening to new heights. The location offers multi-purpose cinema screens available with presentation stage, making it the perfect space to hold corporate events and meetings. With this the flagship location at IMG Worlds of Adventure in Dubai has got a lot to offer in store.
Novo Cinemas have done it again! The innovative and award-winning brand has unveiled its state-of-the-art flagship location at IMG Worlds of Adventure in Dubai. Bolstering through the region with their largest IMAX with Laser cinema in Dubai, featuring next-generation Laser technology - Novo's ultra-modern multiplex comes complete with a stunning 'cosmic' aesthetic and boldly represents the next generation of cinema in the region. In true Novo style the screen opened with an outpouring love on Valentine's Day, Thursday 14th February 2019, showcasing escapism in its greatest form. The complex boasts a 12-screen multiplex which has been designed to immerse
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â€˘ INSTALLS â€˘ customers into an otherworldly reality. The venue stands for a futuristic design using more than 5,000 meters of LED strip lighting in customized colours and mirror lighting from floor to ceiling, an 'Instagrammable' dream for social media followers. The lobby itself is worth the visit but the true cinephiles will come for the IMAX with Laser experience, and the choice of three VIP screens with Novo's famous 7-Star service; a private lounge with dedicated fine dining menu and personal butler service, plus fully reclining leather seats combined with pillow and blanket amenities kit completes the premium offering, making the experience a home-from-home luxury treat. Measuring 24.4m wide and 13.8m high with a seating capacity for 360 guests, the biggest IMAX with Laser cinema in Dubai is a sight to behold and will take any film screening to new heights. Moreover, the newest Novo Cinemas location offers multipurpose cinema screens available
with presentation stage, making it the perfect space to hold corporate events and meetings.
IMAX with Laser delivers stunning images and powerful, immersive audio to transport audiences into blockbuster films like never before. The experience is set apart by its next-generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX with Laser technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic
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â€˘ INSTALLS â€˘ colours ever available on-screen. The new experience also features IMAX with Laser's 12-channel sound technology with new side and overhead channels that deliver a greater dynamic range and precision for the ultimate in audio immersion. Debbie Stanford-Kristiansen, CEO of Novo Cinemas said of the opening: "Our inspiration for this unique new location was to transport our guests to a new reality or another world, while delivering that 'WOW factor'. We truly believe that this amazing cinema will do just that - with the biggest IMAX with Laser screen in Dubai, we are confident of delivering a jaw-dropping cinema experience like never before. We are also very grateful for the support of our partner IMG Worlds of Adventure, who have allowed us the freedom to continue pushing the boundaries of design and experience. No two Novo Cinemas are the same as we focus on innovation and creativity in all our venues".
access the park and meet their silverscreen heroes in real life, including famous Marvel characters.
including the introduction of exciting new F&B offerings, this new theatre will be top of the choice list for any movie-goer.
With big plans for the new location
After catching their favourite stars on the big screen, moviegoers can choose to purchase a separate pass to
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Major Cineplex's Latest Masterpiece Launching their brand-new flagship, as the world class cinema under the concept of 'Futuristic tradition' located in the fabulous shopping mall ICON SIAM floor 6, 7, and 8, Major Cineplex has come up with a ravishing property with 13 screens and 1 living room featuring all in laserplex projection. Having 771 screens with more than 170,000 seats, it continues to expand across Southeast Asian Region intending to be the next designed masterpiece on the list. ICON CINECONIC, together with Major Cineplex Group has been ICON CINECONIC, Visarut Poolvaraluk, Director of Major Cineplex Group PLC., has said that the company has dedicated their time and effort to create the world masterpiece, ICON CINECONIC, intending to give their
customers the year end gift to get the world's best cinema experience. Along with the world class designer, Diego Gronda from famous design studio that has created many of the world's greatest cinema projects such as Kodak Theatre, a venue where the OSCARS award has been given,
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• INSTALLS • consumers who stay and around ICON SIAM as well. ICON CINECONIC unveils many features that can be distinct from the other cineplexes. The CINECONIC has been designed under the concept of 'luxury futuristic' that compiles all the newest cinematic technology along with the artistic taste to serve the consumers' needs in accordance to technology. The features include:
Paragon Cineplex, Quartier Cineplex, and MEGA Cineplex where mentioned locations has given the luxury taste to the customers, hence Major Cineplex Group can ensure that ICON CINECONIC is going to be the next designed masterpiece on the list.
Smart Ticket Scan and Go: where customers can just bring the QR Code from Major Application or E-Ticket and scan through Smart Ticket at the front door.
Laserplex: All the screens are equipped with Laser Projector to give the apt sharpness that is 3x
IMAX Projection: CINECONIC installed the new IMAX projector that supports High Frame Rate (HFR) screening that will benefit the picture screening to be smoother that will enhance the movie experience; decreasing blurry visuals.
4DX: Brand new 4DX at ICON CINECONIC with the newest effect fog storm and for the first time that 4DX comes with Laser projector that can allow the movie to be brighter, sharper. It is also equipped with the latest JBL to give the sharpest sounds in theatre wherever you may sit.
The ICON CINECONIC consist of 13 screens which includes VIP screen, IMAX screen, 4DX screen, Kids Cinema, and 9 regular screens and one living room screen inclusion that contain 2,781 seats. Furthermore, all the normal screens are coming with Laserplex format which screens all in Laser Projection. ICON CINECONIC, has target audience of 70% Thais and 30% foreigners aged between 18 - 55 years old. The company aims to approach new generation consumers that are not only the students but also workers living along the Chao Prayah river. Moreover, ICON CINECONIC intends to grab tourist
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ICONIC Dine-in Cinema: To unlock the new experience where you not only enjoy the movie on the VIP Opera Chair but to also serve you with special food and beverages from famous restaurants which would be served by your own personal butler. Living Room Theatre: To give the living room atmosphere just like watching the movie at your own living room. Also facilitates the option of a private party that allows you to pick and choose your movie. It comes along with premium services right from exclusive lounge that will serve your favourite food and drink.
special price at THB120 (normal seat) for every movie and every showtime.
As a note of celebration, for the first 50,000 customers who buy the ticket through Major Movie Plus application they would get the
By the end of 2018, Major Cineplex has operated in three countries; Thailand, Laos and Cambodia, with the possession of 160 branches in total; 143 branches located in Thailand, 3 branches in Laos and 4 in Cambodia. Having 771 screens with more than 170,000 seats, it continues to expand across Southeast Asian Region.
Thai special Popcorn Bar: The space that lets you enjoy the variety of toppings. In addition, the bar also serves Thai style popcorn such as Satay Popcorn, Crab Curry Sauce Popcorn, which is served only at ICON CINECONIC.
In short, all these features make the cinema standout in the market with its excellent amenities only to bring out the best for the moviegoers. This cineplex has been sponsored by 3 companies which are Chaopraya Mahanakorn as naming sponsored for 4DX under the name CMC 4DX, Government Saving Bank as naming sponsored for IMAX under the name GSB presents IMAX, and Thai Airways as naming sponsored for VIP Lounge under the name Thai Smooth as Silk Premier Cinema. As of ICON CINECONIC's grand opening, the new icon of world Cineplex, Major Cineplex Group gives back to the customers to enjoy cinema experiences for 2019.
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An Immersive Experience Delivered Kinoton Korea installs JBL Professional speakers and Crown amplifiers to reproduce film soundtracks with stunning threedimensional depth and clarity
and 22.4 metres high. CGV Yongsan also houses the world's first 4DXScreen X combination theatre. As part of recent renovations to keep the multiplex on the cutting edge, CGV Yongsan hired Kinoton Korea to replace the theatre's aging sound systems with state-of-the-art JBL Professional speakers and Crown amplifiers.
"As our flagship location, we wanted to ensure CGV Yongsan continues to provide the ultimate movie-viewing experience for our audiences," said Seo Jeong, CEO, CJ CGV. "In addition to the latest digital projection technologies and luxurious amenities, CGV Yongsan required cutting-edge sound systems to
Kinoton Korea recently outfitted CGV Yongsan with an array of premium HARMAN Professional Solutions cinema audio solutions to ensure immersive sound quality across all of the multiplex's theaters. As South Korea's largest cinema chain operator, CJ CGV has a long history of introducing revolutionary innovations in the cinema industry in its home country and abroad. As of October 2018, CJ CGV boasts a total of 3,553 screens at 480 locations in seven countries across the globe and now CGV Yongsan I Park Mall is home to the largest IMAX Screen in the world, measuring 31 metres wide
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â€˘ INSTALLS â€˘ deliver a truly immersive moviewatching experience. The HARMAN systems really bring the film soundtracks to life, and set a new benchmark in terms of performance and sound quality. We look forward to implementing similar solutions in future installations." In order to ensure enhanced soundtrack reproduction with unmatched accuracy, Kinoton Korea outfitted 18 of CGV Yongsan's theaters with an array of JBL Professional cinema loudspeakers, subwoofers and surrounds. The wide range of JBL speakers enabled Kinoton to tailor the system response to each theater's unique dimensions and deliver perfect coverage at every seat. For the main front channels, Kinoton installed six JBL 5742 four-way ScreenArray cinema loudspeakers, 30 JBL 4732 three-way ScreenArray cinema loudspeakers and 34 JBL 3731 two-way ScreenArray cinema loudspeaker systems. Kinoton also installed 68 JBL 4642A subwoofers to ensure extended low frequency support. Additionally, Kinoton provided 14 JBL 8320 Compact Cinema Surround speakers, 12 JBL 9300 Cinema Surround speakers and 60 JBL 9310 Cinema Surround speakers to ensure deliver realistic three-dimensional audio. Kinoton powered the speaker systems with Crown DSi Series amplifiers. The reliable performance and onboard digital signal processing of the DSi Series amplifiers match perfectly with the JBL ScreenArray systems. "We are thrilled to see our solutions being used by a global cinema giant like CJ CGV," said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. "HARMAN brands like JBL and Crown are known in the cinema world for their superior audio quality, performance and longevity. We thank CJ CGV for placing their faith in HARMAN solutions to achieve their goals. We also thank Kinoton Korea for their technical expertise and customer-focused service during the installation."
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â€˘ INSTALLS â€˘
World's First All-LED Screen Multiplex Wanda Cinemas delivers the ultimate immersive audiovisual experiences as the world's first all-LED multiplex. With its unparalleled brightness and High-Dynamic-Range picture quality to present movies with a clearer image and a greater detail than traditional movie screens and home theatre systems, Wanda Cinemas has already raised the bar for premium multi-function movie theatres to much greater heights. Wanda Cinemas, China's largest film distributor and cinema operator, recently partnered with Samsung and HARMAN Professional Solutions to create the world's first all-LED cinema multiplex.
The first multiplex of its kind, the Shanghai ARCH Wanda Cinema features revolutionary Samsung ONYX LED screens in each of its six premium theatre rooms. Since its recent introduction to the cinema industry in China and the rest of the world, the Samsung / HARMAN Onyx Cinema Solution has enhanced movie fans' cinema experiences with unparalleled image and sound quality. By providing so many Onyx cinema screens in one location,
Wanda Cinemas' Shanghai ARCH location raises the bar for premium multi-function movie theatres. "HARMAN is proud to help Wanda Cinemas introduce Samsung Onyx LED cinema screens to the China market," said Frank Xiao, General Manager, HARMAN Professional Solutions, China. "After unveiling China's first LED movie screen in early 2018, HARMAN has further contributed to the industry leader's future by helping Wanda Cinemas
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â€˘ INSTALLS â€˘
create the first all-LED movieplex of its kind in the world. The Onyx cinema solution offers an unmatched next-generation movie theatre experience for cinemagoers seeking high-quality entertainment." The Samsung Onyx LED cinema screen delivers lifelike image quality and industry-leading visual depth. Its unparalleled brightness and HighDynamic-Range picture quality enables Wanda Cinemas to present movies with a clearer image and a greater detail than traditional movie screens and home theatre systems. The Samsung Onyx screens in each of Shanghai ARCH Wanda Cinema's theatres are supported by state-ofthe-art HARMAN audio systems, which provide the ultimate cinematic audio experience in every seat of the
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theatre. JBL Sculpted Surround cinema speakers, subwoofers and surrounds bring movie soundtracks to life with incredible realism. The speaker systems are powered by Crown DCi-N amplifiers and optimized by BSS 160 digital audio processors. In addition to delivering stunning visual power and larger-than-life audio performance, the Samsung /
HARMAN Onyx Cinema Solution frees up space that would typically be used by traditional projection methods and enables the theatre operators to experiment with different types of ambient lighting and room geometry. The versatility of the Onyx Cinema Solution also offers Wanda Cinemas the flexibility to generate revenue with new kinds of events, such as corporate presentations, concerts, games and more.
FEW TOPICS DISCUSSED
The Big Growth in Small Towns Panellists: Amit Praveen Sharma - Managing Director, Miraj Entertainment Rajeev Sharma - CEO, NY Cinemas Divyaruban Mathivanan - Managing Partner, GK Cinemas, Tamil Nadu Arijit Dutta - Managing Director - Priya Entertainments, West Bengal Vishnu Patel - CEO, Special Projects, UFO Moviez (Nova Cinemaz) Dina Mukherjee - Director and CEO, MoviEcard India Moderator: Akshaye Rathi - Director, Saroj Screens
Overview: With the number of malls that are coming up (largely in urban India) being limited, the scope of growth for the multiplex chains is largely desired in the smaller towns of India. The best opportunities here are the old single screens, which offer the scope of being converted into twin or 3 screen properties. With disposable income levels on the rise in such smaller towns, the market potential of tier 2 and 3 towns is
massive and the future of the growth of film exhibition will widely be driven in this direction. Innovative smart marketing tactics could also result in increasing footfalls across theatres by introducing special schemes and promotions.
An Accelerated Plan of Action Akshaye initiates the panel discussion stating the scope of growth in the
Tier 2 and Tier 3 towns being massive. The metros in the bigger towns already have quality exhibition infrastructure in the scope for growth in terms of exhibition infrastructure. Also to say, the movie business out of these theatrical avenues is in the smaller towns for a considerable fact. NY Cinemas, the brand that has been recently launched on the block has doing very well. Rajeev, who has been taking a lot of single screens and converting or refurbishing them, further speaks about the feasibility in the study that goes behind identifying the right kind of locations and properties. There are a lot of opportunities in the tier 2, 3 and 4 cities and when one could talk about these opportunities; there are plenty of procedural challenges, difficulties that one faces. Comparing the same to the A cities, the rates are extremely low when you take up cities in tier 2, 3 or 4 cities. They are available at a much economical price which justifies the investment that
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one can bring on the table to convert them into a 2 screen or a 3 screen. "At times you're lucky to even have space for retail down and much other activities around with it as well." he says. Needless to say, that all these locations in the tier 2 and tier 3 has disposable income when looked at the centres. People do not have many opportunities to go out and spend time with their families, entertainment. There are not many places that they can have a good seating in a secured safe manner.
because the bigger players right now are not interested in looking into the same. So this could be an opportunity for the local players, entrepreneurs and existing cinema owners who are looking forward to refurbish the theatres and fill the gap up, but to always remember that gap is huge and it needs to fill swiftly. He comes across lot of interesting facts is that a lot of tier 2 or 3 or 4 cities which would have a population of over 2-2.5 lakhs today have atleast about 80-90 kind of centres.
Amit talks about the challenges faced on keeping the screens running. One needs to understand firstly from an exhibition perspective; population is not the criteria to actually categorise into tier 3, 4 or even smaller towns butis the movie consumption behaviour. So in the country, it differs from north to east; south to west and so do the movieconsumption patterns. Therefore, movie consumption behaviour must be generated in tier 3 tier 4 rather than actually just counting on the population number. That's the first point to clarify when generally talked about smaller towns. The movie consumption is something that is to be taken care off. Therefore, it is very important to look at the market to understand. For instance maybe a Chinwada and Reva Hindi belt does not give you an option of regional films and also because of the option of the movie consumption being very low; but when you go down south in places like Rajamundry and Kakinada or maybe Tiruvanamalai, the movie consumption is considerably very high.
The biggest problem is that the exhibitors and owners lack the much needed government support in expanding this industry. All remain at a kind of an announcement level; couple of news items in the papers and then nothing gets done. Also, there are entrepreneurs who have the land and the right amount of capital but would never think of coming into cinema business as they majorly lack knowledge. Talking of tax anywhere in the world, the maximum margin that can be taxable is 10% on a cinema business. Some of the countries have 5% and most of the countries don't even have it. So the industry as a whole needs to take a look at this process. It is not going to work if the exhibitors or the service providers only work in it. The support of the producers and distributors also are much needed.
Vishnu states further that like most of the kind of capex involved is pretty much similar to a bigger town or a smaller town. But the minute one could step out of the 20 big cities, the screen density is heartrending. Now where they are going to come from? They're going to come from the smaller towns. Because people already getting saturated in the bigger cities. The requirement currently is to look into these areas
Going from the things that are not working for the exhibition sector, to a part of the country where things are working pretty well down south, Ruban elaborates on the criteria being worked upon in Tamil Nadu. He says, "Basically, the people got used to the ticket prices of INR 120 for almost ten-twelve years. Recently did we get the prices hiked. So the low costing of tickets help us to keep the occupancy, and that's why I believe the numbers are good compared to other states and also in the FNB costs are very nominal compared to the other north-Indian or other state cinemas. Therefore, in a limited budget, a family can watch
a movie and enjoy it. So that is the main reason why we have a good box-office down south. Tamil Nadu is one of those few states where there's a cap on the pricing of cinema tickets and INR 158 is the highest rate that can be charged for the tickets and then down south, all the four states; the density of the exhibition sector is far better compared to the northern states. So, clearly, something is working right compared to the rest of the country. Because states like Maharashtra which has a population that's way higher than TamilNadu and despite that, you have the kind of numbers that Tamil films do which are a lot of in number where Marathi, Punjabi films or Gujarati films have never been able to achieve. It's very easy to market the properties in metropolitan cities but when it comes to tier 2 or tier 3 cities, there are no multiple marketing tools available. Refurbishing and building a new property is one aspect and taking it further to the audience is another thing. Ruban said, "I recently renovated a property in a town but we still find it very hard to let people know that there is a new screen that has come up and to drive them into the cinemas. So we should come up with more innovative marketing ideas when it comes to tier 2 and tier 3 cities or towns. Probably you know the digital service provider or the ticketing partner should help us in marketing the cinemas more and taking it to the people as this could be the only cost-effective manner which will give you a whole forum experiences in all those places. Akshaye comments that in terms of marketing and theatrical platform, OTD Platforms are the new flavour of this season. Netflix has been marketing itself as a platform as much as it was marketing. The exhibitors as a theatrical platform aren't doing enough to market the experience that goes with being at a cinema. And something that's being done to market the theatrical experience in increased sales. March-May 2019
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Dina further adds a presentational discussion on the new concept of MoviEcard. "Basically, the major fact about India is that we have the highest number of movies released and the highest number of tickets sold. If you were to look at the number of movies released in the US versus the number of movies released in China versus the number of movies released in India, we obviously have got the content bucket right. We have way more creative people and way more opportunities in terms of the number of movies that we release and the number of tickets that we sell. Therefore, the highest number of tickets; the highest number of movies." she says. Significantly, the number of screens which we have in this particular area and in cinemas is much lesser than what we have across the world. Our screen density is the lowest. Interms of screen density per million, India is just seven. Moving to the number of accessibility, the whole idea is being the number of screen count which the exhibitors are aiming for. Currently, a different kind of rise is being looked at. Rise is not in terms of number of people going to cinemas growing organically but it's the ticket price which is steadily growing. So the organic occupancy inside cinemas may not have been able to increase, but cinemas are still growing and they are not dying because the growth of the ticket prices is controlled considerably.The idea is that cinemas or exhibitors and distributors; the fraternity sitting today, basically needs a solution; And the solution cannot be that the number of screens versus the number of movies released versus the number tickets and then nothing works out She further elaborates the concept of MoviEcard that was basically launched last year; it's a simple cost of one ticket. At the cost of oneticket, the member watches movies for 30 days but would be valid from Monday to Thursday. Thus, effectively identifying the space that the cinemas are not able to fill. Weekdays are what we suffer most.
"We may have occupancy between 10-25%. But 75% of the year, if you 25% % occupancy, I don't think we'll be able to bank only on weekends. This is a weekday programme; at the cost of one ticket, the customer watches 30 days of movies, effectively 16 movies. There are certain riders, its one movie 1 day, one title a time. Currently, if you see the kind of price points, MoviEcard has been able to actually compete in that category." Dina said."The concept is to give them the habit of coming back to the cinemas. The stickiness of coming back to cinemas is most important. We have stopped going to cinemas because we can't afford more than once in three months. We wait for a 'Bahubali', 'Dangal'. A family spends almost a INR 1200 on an average for a hit movie. Its INR 300 ahead. This is for them to come back to cinemas, watch it as frequently as you've been watching it when you're parents were kids which was every matinee show, every Friday show." Akshaye talks about cultivating the habit of going to the movies at cinemas. And besides what's done at the exhibition level and loyalty programmes such as these, the need to drive the footfalls through the right kind of content is critical. "Whether you buy a Maruthi or a Mercedes, you need fuel to run it and I think it needs to be a more consolidated, synchronized effort between the producers, distributors and exhibitors to help the value chain sustain and do well robustly." He comments. On the other hand, Arjit looks towards 'Trying to increase business in tier BCD stations'. The capex is and the ATP level is such where the recovery is questioned. It started over a period of years that we are not even being able to cover the electric cost. And unfortunately, with cinemas, exhibitors have nowhere to go. So where the government is concerned, they are speechless and their budgets have no space for us. So that's one of the problems where the cinema owners are concerned.
We as well as the film industry is totally neglected from the centre and including at the state level. The cinemas, I have not seen anything being given to cinemas over the years. It's a well-known fact that the tier BCD centres are actually 70% more or less dependent on regional content and that's something that needs to be subsidized. And that's why there are different tax slots for the national language film and for the regional language film. Moving into the subject, he talks about how to get the business to work. Fortunately or unfortunately for our industry, 'Content is King'. But from our point of view, we have lots to do. It's not just about setting up a five-star lobby or an auditorium alone. He also talks on positioning the theatre which is extremely important in today's market point of view. "Movie-going is a matter of habit that has to be grown. There are a lot of centres. For instance, say Tripura. The people there had just lost the habit of watching films because over 15-20 years or more, there were no theatres in the state. Now getting that audience back into the auditorium, making them pay for the ticket instead of seeing it on television, it's a herculean task." He adds.
TAKEAWAY A good movie going experience solves these problems when you give multiple opportunities for the audience to explore your space. These locations mostly are centrally located rather when you look at tier 2, tier 3 cities. The cinemas that were made those days have very good positioning. Unfortunately, today in the centre, when looked at a green field project, lots of compromises to make because most of the centres are either built outside the city or in extensions and not many options come into the city. But when you look at tier 2 and tier 3, these opportunities are lucrative to look at; when seen located at a very densely populated place and the kind of footfalls that you expect definitely meets your requirement.
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What Hinders the Organic Growth of the Cinema Business? Panelists: Sanjay Dalia - Independent Consultant Rajkumar Akella - Chairman, Governing Council, Anti Video Piracy Cell, Telugu Film Chamber of Commerce R. Sunder Raju - Secretary, Exhibitor Sector, Karnataka Film Chamber of Commerce Akshaye Rathi - Director, Saroj Screens Baban Balan - CEO, Cosmic Eye Moderator: Nataraj Gangadhar - Director, Renasia Cinemas
Overview: The organic growth in the cinema business is hampered by multiple factors. Woefully the government policies, piracy, DTH, online rights and the recently introduced GST are hindering the organic growth of cinema business by achieving low number of cinema screens in the country. Screen density in India is the lowest in the world. India has 10 screens per million people as against 124 in the US and 90 in China. State governments should formulate specific policies and provide tax benefits so that more and more businesses come forward to open cinema screens in semi-rural and rural areas. Apart from this set-up, antipiracy efforts must ensure that cinema business can grow further.
Natraj throws light upon understanding the organic growth of single screens or multiplexes and the different factors hampering or helping the growth of organic cinemas. Sanjay continues that India still lacks in the number of screens required in the country. On asked about the screens growing every year, he says screens have been shutting down day by day for so many years. 7-8 years back the approximate count on the total number of single screens were 18000 and currently we have just around 8500 screens. Government has to give some support as an exemption point of view or may be some relief in a tax saving Policy. So if thenumber of screens are made available, then there's a sure scope to the business potential. Enough funds are also
required too as the single screen owners are not capable to invest that much money because those screens are almost 3-4 decades old. Regardless of a conversion or up-gradation of the cinema of the single screens, the right support from the government concerning the finance and tax exemption is a must. As GST has come up, the existing tax exemption policies have all been abolished currently. With mutual take in the same, the exhibitors feel that these policies must be revived again. The benefits too should be made available for the long-term process to get some type of attraction to the investors or the developers so as to come forth and invest in these single screens. Otherwise, it is very difficult to revive all the single screens back into play.
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Akshay then elaborates furthermore that the policies which need to be framed cannot just be about drawing investments into the exhibition sector. There are also a set of favourable policies that allow smooth functioning and running of the sector. So ofcourse, there needs to be a tax rebate for converting a single screen into a twin screen but there also needs to be a policy that allows these properties to function with the healthy top-bottom line in terms of may be just for instance, one of the biggest overheads for any exhibitor is the cost of electricity. Now these kinds of things especially if you talk about air-conditioning for a cinema hall, the recurring bill month on month can really kill a lot of screens; when their low occupancy levels just about manage to generate enough collections or enough business in the profits to take care of just the electricity bill and then they have the minimum wages and operational expenses and so much more to take. So the policies don't need to be just about drawing investments and converting. There needs to be a more sustainable policy that allows smoother functioning. And the second thing that's critical is the need for certain NOCs to be taken from about 14 department to renew the license for running a cinema. "Ifeel its extremily painful for exhibitors to do it because its unfortunate the way the beauracracy works and many other aspects happening. I really think at one point, a window for clearance of all of this will make things a lot more favorable and easier for exhibitors to continue operating and for newer players coming in to the exhibition business." Akshaye adds. One such factor is the real estate because every time an entry is made into a private sector constructed mall, one will have to pay the kind of rates that are demanded. They will be able to promote better employment levels through exhibition. So all these things need to be done on a larger agenda in mind which has to
eventually favour the state and the citizens as much as it favours the business. It has to be a win-win balance of thissort essentially. Rajkumar talks about piracy being a very vex problem that is being faced now and so is the screen density issue. So it is a vey complex issue which involves lots of factors as far as the piracy is concerned, Telangana and Andhra Pradesh have been taking a lot of effort to contain it and we have come up with a pioneering initiative called the TIPCU (Telangana Intellectual property Crime Unit). Today, if the government seriously considers, there are solutions because if it's about the websites, we know their footprints; where they come from; their point of origin. There are actuals methods to block those sites or go after these people because they leave a trial in the digital and the virtual world. Its not like they are completely untrackable. One can always track these pirates today as measures like forensics and watermarking availablein all the cinemas. So whenever a film gets pirated, you can immediately trace it down to the cinema where it is being originating from; regardless that is an edit sweep leakage or a camcording etc. So today, there are a whole lot of websites which are being hosted from outside of India. So we have made representations to the government and this is something that states and movie industries should fight together for. It is not an isolated battel for any industry and all industries should speak inone voice. Government can set up mechanisms to contain piracy. This is not immposible in today's world but if those issues are not addressed, it becomes very complex. States today like Karnataka or Kerala and Telangana which have shown that there are ways of containing this problem in a more effective manner. So the same can be emulated by other industries as well. Baban adds further about the flow of the capital investment in the sector
and about the regulatory challenges and the issue's that needs sorting out; an out-dated policy that needs to be changed. The complexities of just setting up a new screen or a theatre which needs. As an industry, if we need to approach or either to attract investement approach the government to make these changes, there is a fair bit of requirement or a 'give and take' from the exhibitor's side in terms of transparency and accountability for the investment that's coming into the industry; whether its for the producer making the film or an investor who is investing into the movie or for a matter of fact, an investor who would come and set up the new infrastructure here. There has been a lot of debate on this saying that the industry is ignored by the government but to a great extent there is also a responsibility. The technology can change the way things are at the present. If the adoption of newer technologies such as CosmicEye in the terms of people counting solutions, do contribute to some extent to solve this problem but the overall context being that technology does help sought a lot of these issues; can be adopted to bring in the transparency. We see a fair bit of hesitation from a certain segments of the industry for this adoption. He further talks about the there being a crying need between stakeholders to have transparency. "The single-screen owners do have a huge problem inthe terms of meeting these commitments and in the terms of MGs, I think if there is a level playing field in terms of information that is been: provided collection information and occupancy information, that does change the dynamics in terms of contractual arrangement between each of these stake holders. Whether it's a producer-distributor or an exhibitor. I think thatâ€™s where again technology comes into the play eventually in the long run, streamlines the whole process; leading to a more healthy environment in an industry and that
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is something that the government would also kind of encourage." On the kind of acceptance in the industry received pan India, he says "Theatre owners who are in the exhibition business for the long run and who want to change and have a genuine interest in the field in the term's of bringing about a transformation in the industry are very interested. Obviously, distributors and producers see a lot of value in terms of being able to get data that is accurate. Of course it helps in terms of making a better movie. The analytics portion ofcourse has a lot of value for each stakeholder. But just the fact that they have access to clear cut accurate information about occupancy and that is available to every stakeholder, kind of changes the entire playing field for every party here. So there is a fair bit of interest from a large number of stakeholders across these segments." Sunder states the challenges in Karnataka once had 600 theatres which has come down as multiplexes have come up. And has the multiplexes have been dominating ever since, there have been lots of issues. A few aspects to name a few; with piracy coming into picture, the Karnataka board has intorduced 'The Goonda Act' inorder to help Kannada movies to sustain. Secondly, the ratio of sharing is also very important. As multiplexes have 6040, 32 should also be implemented on the single sceens as well. The other aspect being the government has to give more importanve to the regional languages too. Previously, we had 100% tax free in Karnataka, now, we have the governement has introduced GST and that has affected largely. The quality of the movie equally impacts on the same as well. Sanjay talks on the implication of LBT (Local Body Tax) and the proportion of the impact it causes. Other states to name one; Kerala has already imposed LBT and the MP state is currently asking the same too. So it will get difficult for any multiplex player or single-screen owners to project there own visibility
reportor to make a green field project into their desired infrastructures. So they are sure that they have to calculate only GST or maybe the LBT is one of the part which could be a hindrance in the future. Maybe whatever the ROI (Return of Investment) is there may be in a span of 5-6 years, it could go a mix of upto 7-8 years also. Therefore, from an exhibitor's point of view, it will be difficult for any multiplex player or the single-screen owner to calculate the GST part. The government stating the quoteline "One Nation, One Tax" and govt has already given the assurance that they will support upto 5 years, whatever the GST or maybe the tax loss would possibly occur. Rajkumar further comments that the biggest problem in the Indian movie industry is that it's a very opaque industry; there is very littly credible data that is available to the government and stakeholders. And that is what drives most of the decisions. So that is hindering the growth in a big manner. Talking of Andhra Pradesh, in the year 2000, there were about 2700 screens and today they are 1600 screens. So there is a huge de-growth. Yet the Telangana and Andhra regions have the highest occupancy in India today. The reason being the single screens are dying in huge numbers. At the same time, they are becoming very unviable because of the business model that they have. He says,"Most of the single-screens in south, mostly Telangana and Andhra Pradesh and even Tamil Nadu to a great extent I believe; actually have a system of share guarentees; where for big films they pay upfront advances. Since the success rate is very low in the movie industry, we have only about 7% of the films that are succeeding. There has to be a revenue sharing model between the distributors and the single-screens as well on par with multiplexes. And the only thing required to do so as to say is transparency. So when there is lack of credible data, which could give you a lots of insights, proper decisions cannot be made until then. Steps
have been taken to set up the central box-office measurement system in India for the last four years, though we have succeded to some extent, we still see that the benefits of having such a system is still lost on a lot of single-screen owners. It would put the whole problem in perspective and will considerably solve a whole lot of problems that we are facing today."
TAKEAWAY There is a huge opportunity in the market but then nothing is being done due to the government policies which is largely stops the operators from expanding. While one cannot contain the quality of the content, the mass and the appeal and the audience's consumption behaviour, what we can ceratinly works towards is the ancillory revenues from those structures that could possibly favour. Now, single-screens, to be converted into malls and retail spaces is not possible while retaining the same structure. For the ones, who find it hard to generate the capex to do it, ancillory revenues to come into play from the same structure is much needed for. And for that again we come back to the question of licensing. Its extremely important that single-screens come into play. Possibilities though being many to sort hindrances out, it still must be debated about, thought over, get the feasibility figured and have it assured that there are viable options to keep these properties in the existant civil set up. Ofcourse there is a cost effectivness portion to it. Hence, eventually there is a need to adopt this technology to bring about the information on the way the entire business is being run. That is the whole point for getting into technology that sloves these problems that can stregthen our capabality to reach out to the government or to an investor to bring in the funds. The quality aspect which is another gradiant factor is not in the hands of the exhibitor but yet the quality plays the huge role in the expansion of cinemas business.
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10-13 December 2018 Hong Kong Convention & Exhibition Centre (HKCEC) Hong Kong
CineAsia 2018 brought together many cinema industry professionals, from cinema owners and suppliers to film buyers and distributors pan Asia. This is where Asian cinema exhibition and distribution professionals gathered to do business. Being a sister event to ShowEast and CineEurope, CineAsia maintained the same standards of programmes, seminars, special events and suppliers. The event also screened
major Asian and Hollywood films and curated programmes, specifically geared towards the needs of the Asian cinema exhibition community. It brought together the key decision makers from every major, regional and independent theatre circuit with the major International Film Distributors, as well as the manufacturers of products, services and technologies for the movie theatre industry. CineAsia included screenings of upcoming films, product reel presentations, educational seminars, special events and award galas.
SHOW HIGHLIGHTS Panel Discussions & Presentations â€˘ A Focus on China Program -
Great Pictures, Greater Experience! How CGSBoosts Your Competitiveness
Providing Customized ALPD Laser Solutions
HoloSound, the Immersive Audio Authoring and Rendering Technology Conforms to DCI/SMPTE Standard
TheatreWorld Magazine at the CineAsia Publication Bin
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FFTC: China's New Fantasy Film and TV Platform
• A Focus on Indonesia Program -
An overview on the Indonesian market
The rise of the sleeping giant: A presentation on Indonesia as Asia's next big film market with an indepth look at 212 Warrior as the perspective
An overview of how Indonesia is changing fast along with it consumer behaviour; is shifting gears with an expected uplift by 50 million people over the next five years.
• An executive roundtable discussion on an in-depth look at some of the latest trends with our industry experts. • Riding the Wave of Digital Disruption: Changing the Way You Manage Theatre Operations in Response to Disruptive Technologies- A GDC Presentation • An Overview of DTS:X Mixing Tools and Workflows • A Presentation on Global Marketing and the Search for New Audiences
• Sustainable Technology to WOW Audiences: A presentation that discussed a few key technologies to Wow audiences; these are HDR, laser projection and Netflix-like technologies for movie theatres to offer a wide variety and a deep assortment of movies without adding operational cost.
• Regional Presentations: Presenting local content from throughout the APAC region.
Award Presentations -
Comscore's Asia-Pacific Box Office Achievement Award: Walt Disney Studios Motion Pictures International's, Avengers: Infinity War
Motion Picture Association (MPA) Asia-Pacific Copyright Educator (A.C.E.): Masakazu Kubo, Japan
• Dolby Laboratories: Immersive sound update
Exhibitor of the Year: Joe Chang, Ambassador Theatres
• CHRISTIE:The value of Technical Training
Distributor of the Year: Fu Ruoqing, Huaxia Film Distribution Co. Ltd.
Icon Award: Bill Kong, Edko Films
PLF Technology Award: CGS
Recognition Award for Technical Services: CHRISTIE
Cinionic's Technical Innovation Award: Major Cineplex
Special Recognition for Services to the Industry: Mike Ellis, MPA
• Laser Illuminated Display Technologies: Science Becomes Art: A Christie content demonstration on how laser & the cinema experience may evolve.
• CJ4DPlex: Immersive Cinema Technology • E-Sports Presentation: Discussion with Dolby Laboratories on E-sports
• Various product presentations & screenings
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1 - 4 April 2019 Caesars Palace, Las Vegas, USA
Poised to be one of the biggest conventions till date, CinemaCon 2019 is here! Since taking its first step in 2011, CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theatre industry. CinemaCon is a global event attracting attendees from more than 80 countries.
fun, and will feature the largest cinema trade show in the world. It will appeal and attract all facets of the international motion picture theatre industry-exhibition, distribution, marketing, publicity and advertising, internet and social media and ofcourse, the theatre equipment and concessions manufacturers and dealers who will showcase the latest technological advances and
innovative concession offerings at the trade show, which is run in association with partners at ICTA and NAC. For the eighth consecutive year, Caesars Palace will be the home of CinemaCon. As one of Las Vegas' leading casino hotels, the upscale surroundings of Caesars Palace will offer CinemaCon delegates the very best with its
From exclusive Hollywood product presentations debuting a slate of upcoming films, to mustsee premiere feature screenings, to the biggest stars, producers and directors, CinemaCon, the Official Convention of The National Association of Theatre Owners (NATO), will jumpstart the excitement and buzz that surrounds the summer season (and beyond) at the box office. The CinemaCon schedule will be broad, diverse, educational and
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2019 beautiful conference centre, the finest hotel accommodations, world-class restaurants, and the magnificent Colosseum, the stateof-the-art venue that proudly allows CinemaCon to showcase all studio screenings and presentations in the ultimate theatre setting.
ATTENDEES Whether you are into Cinema Exhibition, Film Distribution or Production, or in the Equipment or Concession fields, CinemaCon is where you should be. If you're involved in Marketing, Advertising or the burgeoning field of Social Media Networking, CinemaCon is where you should be. And, should your field of expertise be in the design, construction or financing of movie theatres or the exciting world ofdigital cinema, then CinemaCon is where you definitely should come. So, if it's networking with peers old and new, being a part of exclusive studio presentations and screenings high lighting the upcoming summer slate of releases, catching up on what it takes to outfit and run a state-ofthe art motion picture theatre, sitting down and talking with the key executives and decision makers from the nation's theatres, or, listening to some of today's top stars and film makers, then you can't miss out on CinemaCon 2019. Today's moviegoer is savvy, discriminating and extremely knowledgeable. When it comes to selecting a theatre to see a
film, that same moviegoer would rather drive the extra distance to ensure they are getting the ultimate, state-ofthe-art presentation and theatrical experience possible. Today's demanding moviegoer is looking for optimum picture and sound quality, theatre seats that provide great comfort, a ticketing system that is quick and efficient, a concession stand that offers a diverse array of food and beverage items and a theatre setting that provides the best amenities imaginable- all of which makes that movie going experience worth driving the extra distance. Today's cinema owner is just as demanding and discriminating when it comes to the building of new theatres or the remodelling and maintenance of existing theatres. The theatre market is competitive and the stakes are high.
1-4 APRIL CINEMACON LAS VEGAS, USA www.cinemacon.com
9-11 MAY CHINA THEATER & CINEMA GUANGZHOU, CHINA www.gtcff.com
17-20 JUNE CINEEUROPE BARCELONA, SPAIN www.cineeurope.net
AUGUST AUSTRALIAN INTERNATIONAL MOVIE CONVENTION GOLD COAST, AUSTRALIA www.movieconvention.com.au
27-28 AUGUST BIG CINE EXPO MUMBAI, INDIA www.bigcineexpo.com
CinemaCon serves those competitive, high-stakes market, giving cinema owners from all over the world the opportunity to experience the latest and most important advances in the world of theatre equipment and concession products, CinemaCon offers the world's largest platform geared specifically for the motion picture theatre owner. It is here that decision-making cinema owners and executives walk the aisles, keeping an eye out for new equipment, products and services that will help make theirs the "go-to" theatres.
18-20 SEPTEMBER KINO EXPO ST. PETERSBURG, RUSSIA www.kinoexpo.ru
1-4 OCTOBER EXPOCINE SĂƒO PAULO, BRAZIL www.expocine.com.br
14-17 OCTOBER SHOWEAST FLORIDA, USA www.showeast.com
9-12 DECEMBER CINEASIA HONG KONG www.cineasia.com
2020 MARCH FICCI FRAMES MUMBAI, INDIA www.ficci-frames.com
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F U T U R E
R E L E A S E S
A glimpse of movies coming soonâ€Ś Captive State
Us Production Focus Features
Production Universal Pictures
Director Rupert Wyatt
Director Jordan Peele
Starring John Goodman, Ashton Sanders
Starring Lupita Nyongâ€™o, Elisabeth Moss
The Hummingbird Project
Production The Orchard
Production Bleecker Street
Director Kim Nguyen
Director Anthony Maras
Starring Salma Hayek, Jesse Eisenberg
Starring Dev Patel, Armie Hammer
Genre Drama, Thriller
No Manches Frida 2
Production Pantelion Films
Production Walt Disney
Director Nacho G. Velilla
Director Tim Burton
Starring Omar Chaparro, Martha Higareda
Starring Colin Farrell, Michael Keaton
Genre Fantasy, Family
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F U T U R E Shazam!
After Production New Line Cinema
Production Aviron Pictures
Director David F. Sandberg
Director Jenny Gage
Starring Zachary Levi, Asher Angel
Starring Josephine Langford, Hero Fiennes Tiffin
Genre Action, Fantasy
Penguins Production Paramount Pictures
Director Kevin Kolsch
Director Alastair Fothergill
Starring Jason Clarke, John Lithgow
Starring Erkin GĂźney, Ege Kurtoglu
The Haunting of Sharon Tate
Under the Silver Lake
Production Saban Films
Director Daniel Farrands
Director D Robert Mitchell
Starring Hilary Duff, Jonathan Bennett
Starring Andrew Garfield, Riley Keough
Genre Thriller, Crime
R E L E A S E S
The Curse of La Llorona Production Summit Entertain.
Production New Line Cinema
Director Neil Marshall
Director Michael Chaves
Starring David Harbour, Ian McShane
Starring Linda Cardellini, Raymond Cruz
Genre Action, Fantasy
Genre Thriller, Horror
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F U T U R E
R E L E A S E S Detective Pikachu
Little Woods Production NEON
Production Warner Bros
Director Nia DaCosta
Director Rob Letterman
Starring Tessa Thompson, Lily James
Starring Ryan Reynolds, Ken Watanabe
John Wick: Chapter 3 Parabellum
Production Walt Disney
Production Summit Entertain.
Director Anthony Russo
Director Chad Stahelski
Starring Robert Downey Jr., Chris Evans
Starring Keanu Reeves, Halle Berry
Genre Action, Adventure
The Sun is Also a Star Production Sony Pictures
Production Warner Bros.
Director Deon Taylor
Director Ry Russo-Young
Starring Michael Ealy, Meaghan Good
Starring Yara Shahidi, Charles Melton
A Dog's Journey Production MGM, Annapurna
Production Amblin Entertain.
Director Chris Addison
Director Gail Mancuso
Starring Rebel Wilson, Anne Hathaway
Starring Marg Helgenberger, Betty Gilpin
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F U T U R E Aladdin
Mental Hai Kya Production Walt Disney
Production Balaji Motion Pic.
Director Guy Ritchie
Director Prakash Kovelamudi
Starring Will Smith, Mena Massoud
Starring Kangana Ranaut, Rajkummar Rao
Genre Fantasy, Family
Genre Psychological Thriller
Godzilla: King of the Monsters
Production Warner Bros.
Production Dharma Prod.
Director Michael Dougherty
Director Abhishek Varman
Starring Vera Farmiga, Ken Watanabe
Starring Sanjay Dutt, Madhuri Dixit
Genre Sci-Fi, Adventure
Genre Drama, Romance
Student Of The Year 2 Production Junglee Pictures
Production Fox Star Studios
Director Chuck Russell
Director Punit Malhotra
Starring Vidyut Jammwal, Vicky Kadian
Starring Tiger Shroff, Ananya Pandey
Genre Action, Adventure
R E L E A S E S
Jabariya Jodi Production Dharma Prod.
Production Balaji Telefilms Ltd
Director Anurag Singh
Director Prashant Singh
Starring Akshay Kumar, Parineeti Chopra
Starring Parineeti Chopra, Sidharth Malhotra
Genre Action, Drama, War
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TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...
Published on Mar 18, 2019
TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...