TheatreWorld ::: December 2025 - February 2026

MINDS HARE

THEATREWORLD EDITORIAL

TheatreWorld Silver Jubilee

In the 1990s, I was deeply involved in expanding my acoustical-panel business for cinema theatres, particularly across South India. Back then, anyone who was someone believed that constructing a cinema theatre was the ultimate status symbol. Previously, this was true for cold-storages, and now it is about building an engineering or medical college.

In that decade, Karnataka and Kerala each had around 1,000 single-screen theatres, Tamil Nadu had approximately 2,500, unified Andhra Pradesh had about 3,500, and so the total for South India was 8,000 out of 12,000 for all-India. Cinema was very strong in the South.

Driven by my passion to saturate the market, I toured the hinterlands extensively and engaged with the entire ecosystem, not only cinema owners (our customers) but also sound engineers, projectionists, seating suppliers, HVAC vendors, and more. This immersion gave me profound insight into how the cinema-exhibition industry worked: the issues, challenges, joys, and sorrows.

When I first attended CineAsia, an international trade show for cinema-theatre equipment, in Hong Kong in 1997, I realised just how wide the knowledge gap was for India compared to the global market. That moment sparked the creation of the Anutone newsletter, which eventually evolved into TheatreWorld. In the early days, it was fully funded by Anutone, since we had very few subscribers and advertisers. The initial editions were almost entirely written by me, covering a wide variety of topics, primarily tailored to cinema-owners’ interests, such as projectors, audio, screen types, acoustics, and more.

In 1999, I made the magazine independent and took it to cinema shows around the world, ShoWest (now CinemaCon) in Las Vegas, Cine Expo in Amsterdam (now CineEurope in Barcelona), and CineAsia in Hong Kong (now in Bangkok). It made business sense. Advertising had to be secured from global brands. In 2001, the magazine, now known as TheatreWorld, was officially registered as a publication.

TheatreWorld became a platform for the West to learn about India, and for India to engage with the West. Though it may seem easy now, back then it was a major struggle just to break even. Cinema owners expected complimentary copies, and advertisers were hard to come by. Any downturn in the industry, including the impact of 9/11 in 2001, meant that advertising was invariably the first casualty.

In 2004, Raghav joined me, and it quickly became evident that he shared my passion, both for the cinemaexhibition industry and for our magazine. He began as a graphic designer and soon advanced to become our business manager. By 2014, after 15 years at the helm, I decided to leave the business entirely. I felt that the original goal of bridging the information gap between India and the rest of the world had been fulfilled. Along the way, I had gained invaluable insights, made lasting friendships, and became well-known in the industry.

The time previously devoted to the magazine now flowed into making Anutone, my original pursuit, exceptional. I had considered winding things down completely, but when Raghav said he would like to take over the reins, I sold him the publishing rights of TheatreWorld, including its goodwill, for INR 1.

Over the past decade, Raghav has elevated TheatreWorld to even greater heights, proving himself a worthy successor to the legacy we built.

He founded Big Cine Expo, an international trade show held annually in India, ranked second largest in the world, in terms of footfall, thereby providing the industry its own meet-and-greet platform beyond just the magazine. Both the magazine and the trade show now enjoy strong patronage, thanks to his leadership. We are a mutual admiration society!

As TheatreWorld celebrates the Silver Jubilee, 25 years of publishing excellence, my heartfelt congratulations go to Raghav and his team at Network208. I continue to wish him and everyone there the very best for the future.

Sandeep Mittal Founder

Sandeep Mittal and Raghav at the TheatreWorld's Booth during CineAsia 2008, Macau.

Sandeep Mittal is currently the Managing Director at SG Anutone Acoustics Pvt Ltd., an acoustical panel design, manufacture and supply corporate, successor to Anutone Acoustics Ltd. Sandeep Mittal was the Founder Editor Publisher of TheatreWorld 1999-2015, and Founder Principal Consultant at an architectural acoustics design firm, Soundesigns 1999-2015.

25 Years of Shaping the Cinema Story

From the whirring reels of film projectors to the crystal clarity of digital screens, TheatreWorld celebrates twenty-five remarkable years of chronicling the evolution of cinema exhibition. Since its inception in 1999, the magazine’s journey has mirrored the transformation of India’s silver screen—from single-screen theatres illuminated by celluloid light to a vibrant multiplex network powered by laser projection, immersive sound, and smart technology.

Over these decades, the exhibition industry has navigated seismic change: the shift from analogue to digital projection, from manual ticketing to AI-driven operations, and from static viewing to a personalised, data-enabled ecosystem. Yet one truth remains constant—the collective joy of watching stories unfold on the big screen! Far from fading in the digital age, theatrical exhibition has re-emerged as a cultural cornerstone, reaffirmed by 2025’s record-breaking box office that celebrated audiences’ enduring love for cinema.

India’s cinema story is one of evolution and balance, shaped by two enduring forces— the timeless single-screen theatre and the dynamic multiplex. For generations, single-screens stood as cultural landmarks where communities gathered to celebrate cinema. They were more than buildings; they were emotional spaces connecting families and generations through shared experiences. The liberalisation of the 1990s opened a new chapter with multiplexes designed for modern audiences. When India’s first multiplex, PVR Anupam, opened in Saket, New Delhi, in 1997, it marked a defining shift in how films were experienced. Multiplexes introduced comfort, technology, and variety, elevating moviegoing from pastime to lifestyle.

Today, India’s exhibition industry thrives on this dual model—heritage theatres reinventing themselves with digital projection and upgraded seating, and multiplex chains expanding into smaller towns with premium experiences. Together, they form the twin pillars of India’s cinema culture: one preserving nostalgia, the other driving innovation.

The rise of multiplexes, led by pioneers such as PVR INOX, Cinépolis, Miraj, etc has redefined entertainment across the country. What began as an urban luxury is now a nationwide phenomenon, shaping how millions experience films and inspiring new creativity and investment across the exhibition sector.

For twenty-five years, TheatreWorld has stood as the definitive voice for the cinema exhibition industry—not only in India but across global markets. More than a magazine, it has evolved into a knowledge hub connecting exhibitors, technology innovators, and content creators. Through in-depth features, market insights, and technical coverage, TheatreWorld has empowered exhibitors to modernise and grow. Its influence extends beyond print, serving as a bridge between global studios, technology providers, and exhibitors across the globe.

When I joined TheatreWorld in 2004, I entered a space built on passion and purpose—values deeply ingrained by one man: Sandeep Mittal. His vision had already transformed a simple concept into a unified voice for the exhibition sector, bridging knowledge gaps between India and the world. His meticulous attention to detail, pursuit of excellence, and deep understanding of cinema made every edition a benchmark.

When Mr. Mittal entrusted TheatreWorld to me in 2014, it was more than a transition— it was the passing of a legacy. His confidence remains my greatest motivation. Every milestone we achieve today is rooted in the foundation he built. That vision took shape in 2016 with the launch of Big Cine Expo, India’s only trade show devoted to cinema exhibition and now one of Asia’s largest.

As TheatreWorld celebrates its Silver Jubilee, I extend my heartfelt gratitude to Mr. Sandeep Mittal—our founder, mentor, and true visionary—whose legacy continues to inspire and guide us. A special note of thanks to Mrs. Bindu Mittal, Operations Director at Anutone, for her unwavering support and contributions. At this moment, I want to express my deepest gratitude to Bhavanashi Ramakrishna and Bobby Chetia for their support and camaraderie during our time as teammates.

And as the reel keeps turning, the story continues. See you at CineAsia 2025, where the next chapter of TheatreWorld’s journey unfolds on the global stage.

Raghavendra T (Raghav)

Editor-Publisher

# 106 December 2025-February 2026

*1999-2025 is 26 years. We are celebrating 25 years because we had one year Covid break (June 2020 to February 2021 - three editions).

+91 9980 208 208

raghav@network208.com

Asha Ranjith Managing Director +91 9902 208 208 asha@network208.com

Himanshu Peshwani VP - Sales +91 9148 208 208 himanshu@network208.com

Shireen Mariam Sr. Manager - Content & Marketing +91 9740 602 545 shireen@network208.com

Anand A Balan Editorial Assistant +91 8808 800 208 content@network208.com

Varsha Naidu Finance & Admin +91 9108 208 208 varsha@network208.com

Saravanan P Online

Published by Raghavendra T on behalf of NETWORK208 11/1, 7th Main, Indiranagar 2nd Stage, Bangalore 560 038, India Tel: +91 80 2529 0208 www.network208.com Printing Ramya Reprographic, Bengaluru

Sandeep Mittal Founder Editor-Publisher

RNI # KARENG02795/10/1/2002-TC

TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.

Raghavendra T Editor-Publisher

This issue of TW has two sets of page numbers - International pages TW-1 to TW-68 for TW, and India pages TM-1 to TM-46 for TM TM is inserted between pages TW-62 and TW-63 of TW

TW-14

SPECIAL STORY

TW-24 MAJOR CINEPLEX: INNOVATION MEETS NET-ZERO INSTALLS

TW-30 B&B THEATRES JOPLIN 7: BEYOND THE ORDINARY IN ENTERTAINMENT

TW-36 PHOENIX THEATRES: A CINEMATIC RENAISSANCE IN CLARKSVILLE

TW38 HARKINS THEATRES: A PREMIUM CINEMA EXPERIENCE IN PEORIA, ARIZONA

TW-40 CINEMANEXT BENIN: NEW ERA OF CINEMA ARRIVES IN WEST AFRICA

TW-45 REGAL CONCOURSE: REINFORCING ITS PRESENCE IN NEW YORK

TW-49 VOX CINEMAS: LUXURY MEETS INNOVATION AT JEDDAH PARK TRADESHOWS

TW-55 Preview -

TW-56 Review -

INSTALLS

TECHNOLOGY

TW-46 CINEWORLD WATFORD: CINEMA BUILT JUST FOR COMFORT

TW-52 EPIC BY VUE: BRINGING PLF TO NOTTINGHAM

EVERYMAN CINEMA: CINEMA WITH A PERSONAL TOUCH IN HORSHAM TM-4

TECHNOLOGY

TM-18 THE CANVAS OF CINEMA: TURNING EVERY FRAME INTO PERFORMANCE AND PROFIT

TM-34 CITY PRIDE MULTIPLEX: INDIA'S FIRST DOLBY CINEMA AT PUNE

TM-36 BHARATH CINEMAS: PIONEERING WORLD-CLASS EXPERIENCES

TM-42 BREAKING BARRIERS: SOUTH INDIA'S CINEMATIC RISE

TECHNOLOGY

TW-33

TW-42

THE AVENUE: OMNIPLEX CINEMA'S NEWEST BOUTIQUE IN SUNDERLAND

INDIA PLEXING

TM-23 MIRAJ CINEMAS: CINEMATIC BENCHMARK IN ALWAR, RAJASTHAN

TM-26 ART CINEMAS: HYDERABAD'S CINEMA FOR THE MASSES

TM-31 NXT CINEMAS: AN ELEVATED CINEMATIC EXPERIENCE IN GUJARAT

TM-39 PICTURETIME DIGIPLEX: INDIA'S MOBILE DIGITAL MOVIE THEATRE

SPECIAL STORY

TM-20 PVR INOX: BEYOND POPCORNS & MOVIES

TM-28 PJ MOVIES: AN ENTERTAINMENT LANDMARK IN ODISHA

HALF-PRICE MOVIE DAY DRIVES CINEMA TRAFFIC SURGE, HONG KONG

During the National Day holiday, the Hong Kong SAR Government partnered with various sectors to launch a series of cultural and leisure initiatives aimed at celebrating the festive season with the public. Among these, the ‘HalfPrice Movie Day’ campaign, organised by commercial cinemas citywide on October, sparked a surge in demand. Several cinema ticketing systems experienced unprecedented traffic spikes within a short timeframe, leading to long queues and congestion, with estimated wait times reaching up to 99 minutes. In contrast, cinemas such as Emperor Cinemas and Cinema City demonstrated operational resilience, maintaining stable system performance under heavy traffic and delivering a seamless seat selection and ticketing experience for customers. This stability was underpinned by the robust capabilities of Damai Entertainment's Fenghuang Yunzhi iCIRENA smart system. Fenghuang Yunzhi is a digital cinema management platform developed by Damai Entertainment, currently deployed across 5,600 cinemas in mainland China, where it holds a leading market share. In March 2024, drawing on its extensive experience in the mainland film market, Damai Entertainment launched iCIRENA - the international version of Fenghuang Yunzhi - at the Hong Kong International Film & TV Market. iCIRENA's strong performance during the National Day cinema surge can be attributed to its native cloud-based architecture and advanced algorithmic technology.

The platform overcomes the technical limitations of traditional cinema management systems, delivering significant improvements in data processing efficiency and overall system performance. A cinema manager using the iCIRENA smart system said: "The system performed exceptionally well, particularly during the presale for 'Half-Price Movie Day', when many other cinemas experienced long queues and system outages. iCIRENA delivered a seamless ticketing experience, which undoubtedly boosted our sales performance." Another cinema staff member added: "The stability of iCIRENA far exceeds that of our previous system. Its core strength lies in its real-time responsiveness to market dynamics, enabling us to adjust screening strategies on the fly based on live data." Additionally, iCIRENA's comprehensive functionality has enhanced the cinema's broader ‘Movie+’ business operations. "With iCIRENA, customers can conveniently purchase popcorn and snacks online, further increasing our revenue." The performance disparity between cinema systems during this National Day period underscores a growing

technological divide in the film industry's digital transformation. The digital management model exemplified by iCIRENA not only enhances system performance and user experience in ticketing operations but also paves the way for broader innovation and technological advancement across the sector. As audience expectations for online ticketing continue to rise, stable, efficient, and intelligent systems are becoming essential to a cinema's competitive edge. iCIRENA's success during the ‘Half-Price Movie Day’ campaign offers a replicable blueprint for digital upgrades, potentially accelerating the development of smart cinemas throughout Hong Kong.

CINELAB FILM & DIGITAL LEADING REVIVAL OF 35MM EXHIBITION PRINTS' CINEMATIC GLORY

Shooting on film is only half the story. To capture the full glory of the colour and detail that film affords, how it is exhibited really matters. The premier way is, of course, likewise on film so as not to lose any of the visual texture of how the work was made. Achieving this requires two elements: the creation of film exhibition prints and the cinemas' ability to screen them. Both have been under threat for some time. On the production side, digital became the go-to for costeffectiveness. At the same time, film exhibition in the UK suffered greatly in 2013 when the UK Film Council subsidised the cost of digital projector installations in cinemas via the Digital Screen Network. The investment equipped 240 screens in

212 cinemas across the UK with digital projection technology, leading to the decline of exhibition on film and, subsequently, the existence of film labs. It's amid these difficult market conditions that Cinelab Film & Digital was born. Now, 12 years later, more filmmakers and audiences want to make and experience film in the original medium. Cinelab is in a unique position to have seen and contributed to the revival of exhibitions on 35mm. It's one of only a few facilities in the world with the capability and specialism to produce 35mm film prints for theatrical exhibition. In the last few years, the lab made exhibition prints for some of the most acclaimed features, including 'Nosferatu', 'Kinds Of Kindness', 'Civil War', 'The Zone of Interest', 'Aftersun', 'Asteroid City', 'Poor Things', and 'The Tragedy Of Macbeth'. Plus, it's creating prints for the upcoming features 'The Cut' and 'Bugonia'. Adrian Bull, CEO at Cinelab Film & Digital, notes: "The resurgence of 35mm exhibition isn't about nostalgia - it's about quality, intention, and respect for the filmmaker's craft. Seeing a film projected on film connects

audiences to the creative process in a way no digital format can. It's immensely rewarding for us at Cinelab to help keep that full-circle experience alive." Director Sean Ellis shot his latest feature, 'The Cut', starring Orlando Bloom as a boxer ending his retirement to pursue a championship title while a newfound, dangerous obsession takes hold. The film was shot on a mix of 35mm and 16mm, which Cinelab scanned and processed, and also created an exhibition print. For Sean, exhibiting films on film that were shot using the medium is ‘the ideal situation’. In August, 'The Cut' was screened at the Curzon in Soho, with Sean seeing his feature on film for the first time after multiple digital screenings. "I saw the movie in a whole different way," he says. "There's something about the frequency of 24fps, actual frames going through a projector I don't know what it is, but it makes what you're seeing feel alive way more than digital." "There's always something magical about actually getting your rushes back," says Sean, noting how "There's always an element that you didn't account for that I've never been disappointed by." For Sean, film provides an

additive quality to his work. "The way light is recorded [on film] it's a nice surprise, and it's better than I can imagine." On 'The Cut', however, the surprise didn't come in the form of visuals - it was ‘the quality of the sound, the actual film sounded amazing,’ he adds. Of the visuals and the sound, Sean says, "it just feels organic, and it feels like it has a bit of a life of its own. It wants to live in some respect. I think there's a coldness to the digital world. It never gets any life other than what it is." Edinburgh's the Filmhouse, one of the UK's most storied independent cinemas, reopened earlier this year - after a three-year closure - partly due to the audience's resurgent appetite to see films on film. In London, the Prince Charles Cinema has long been committed to exhibiting films on 35mm and 70mm prints and is a favourite among filmmakers and cinephiles alike, including the director Paul Thomas Anderson, who said that the cinema ‘has a place in my heart’. Director Quentin Tarantino's dedication to film goes far beyond using it in his own productions. The owner of two cinemas in Los Angeles - New Beverly Cinema and Vista TheatreTarantino only screens film prints, even for features shot digitally. Cinelab created 35mm exhibition prints for 'The Zone of Interest' and 'Civil War', which were both made to digitally specifically capture a clinical look, so that they could be screened at his cinemas in his preferred medium. Cinelab is particularly proud to support the growing revival of film projection and aid filmmakers and exhibitors who believe that cinema on film offers an unmatched viewing experience.

CINEMA UNITED EXTENDS 5-YEAR CONTRACT WITH CEO MICHAEL O'LEARY

Cinema United has extended the contract of CEO and President Michael O'Leary for an additional five years. After joining the organisation in May 2023, O'Leary has played a key role in promoting the positive economic and cultural impact of movie theatres in cities and towns around the world. O'Leary has overseen the adoption of the Cinema United brand to help unify and strengthen support for single-screen businesses to the world's largest international theatre circuits, focusing on theatrical exhibition. "Representing the great people who own and operate theatres across the United States and around the world has been one of the great honours of my professional career, and I am energised by the opportunities that lie ahead for this iconic industry," said O'Leary in a press release. "I want to thank Chairman Mike Bowers, outgoing Chair Bob Bagby and the entire Cinema United Executive Board for this opportunity. I also want to thank my dedicated colleagues at CinemaUnited. Our success is a direct result of their hard work and creativity, and I am excited to continue our work supporting and advocating on behalf of this industry." "Michael has proven to be a tireless and passionate advocate for the exhibition industry," said Mike Bowers, CinemaUnited Board Chair and CEO of Harkins Theatres. "Leveraging his broad experience in the motion picture industry as well as on Capitol Hill, Michael's focus on unity, strategy, and continuous improvement has earned the confidence and respect of members of all sizes, as well as our studio partners. The next five years

present unique and exciting opportunities for our industry.

We are thrilled to have the long-term stability and steady hand of Michael and the talented Cinema United team representing us during this time." In September, CinemaUnited released a report highlighting that the domestic film industry spent over $1.5 billion on theatre re-investment in the last twelve months.

CINEMANEXT & MEGARAMA ANNOUNCE EXCLUSIVE WITH

LASER BY BARCO

CinemaNext has announced an exclusive agreement with the French cinema circuit MEGARAMA. This agreement solidifies a long-term partnership to equip Megarama's cinema network across France with the award-winning Laser by Barco projectors. This strategic deal will see CinemaNext deploy new Barco laser projection systems in all of MEGARAMA's future cinema openings and expansions. Furthermore, the

partnership includes the systematic replacement of existing Xenon projectors with advanced Barco laser technology. The comprehensive project, to be executed by CinemaNext, is estimated to cover approximately 50 screens by the end of December 2026. This initiative highlights the commitment of all parties to delivering a superior, cutting-edge cinematic experience to French audiences. "We are thrilled to partner with MEGARAMA and Barco on this ambitious modernisation project," said Maxime Rigaud, Country Manager CinemaNext France & Switzerland. "This agreement not only strengthens our relationship with two key industry partners but also underscores our dedication to providing our clients with the bestin-class solutions for cinema technology. Barco's laser projectors are at the forefront of the industry, and we are confident that this rollout will significantly enhance the viewing experience for MEGARAMA's patrons." "The Laser by Barco technology is engineered to deliver stunning, vivid visuals and unparalleled reliability, creating a spectacular experience that keeps audiences coming back to the big screen," said Serge Plasch, SVP Global Sales Cinema at Barco. "We are proud to be chosen as the exclusive projection partner for this project and look forward to seeing our technology light up screens across the MEGARAMA network." For MEGARAMA, the partnership aligns with its core mission. "Our mission is to offer our moviegoers the ultimate cinematic experience," said JeanPierre Lemoine, Founder, CEO & President of MEGARAMA Group. "Partnering with CinemaNext and Barco allows us to fulfil that

promise by equipping our cinemas with the most advanced projection technology available. The clarity, brightness, and consistency of Laser by Barco technology will transform our cinemas and provide our customers with an exceptional viewing experience for years to come. This investment is a testament to our commitment to innovation and quality."

VISTA GROUP EMPOWERS EXHIBITORS WITH NEW SURVEY TOOL

Vista Group announced the launch of ‘React’, a powerful new pulse survey tool and the latest innovation within its Vista Cloud platform. Designed to transform how exhibitors understand and engage with moviegoers, React captures real-time moviegoer sentiment, satisfaction, and intent, converting emotional data into actionable insights that drive smarter marketing, programming, and operational decisions. "People are more than demographic and transactional records, and their thoughts and feelings are the missing data layer in cinema strategy. React captures this and makes it actionable, so exhibitors can deliver experiences that resonate, build loyalty, and drive repeat attendance," said Matthew Liebmann, Vista Group's Chief Product, Innovation and Marketing Officer. "React exemplifies our vision to sit at the heart of a connected film industry, delivering innovative solutions that allow our clients to deliver exceptional cinematic experiences efficiently and effectively." Unlike traditional survey tools, React is tailored specifically for the cinema

industry. With seamless integration across the Vista Cloud ecosystem, React allows exhibitors to measure audience satisfaction and intent immediately after a visit; forecast demand for upcoming titles using predictive sentiment signals; benchmark performance across titles, locations, and demographics; and drive personalised re-engagement campaigns based on real-time data. React is automatically triggered after a visit, leveraging existing member data to deliver a seamless and personalised experience. Alongside the survey email that members receive, integrated touch points like the Living Ticket ensure React reaches moviegoers at the right moment. Moviegoers are then invited to rate the movie they've just seen and share their interest in select upcoming titles, helping tailor future recommendations and engagement. In pilot tests, React saw exceptional engagement, with 90% of moviegoers who began the survey completing it, and doing so in under two minutes. Over one-third also provided open-text feedback - enabling AI-powered insights delivered to cinema teams in seconds. "No other innovation in Vista's 30-year history offers as much potential to assist so many

parts of exhibitors' businesses as React," added Liebmann. "It is more than a survey; it's a strategic bridge between what audiences do and what they think, helping exhibitors turn the end of every visit into the beginning of the next." React will be available to Vista Cloud clients, with movie-related questions available this year and expanded features - including customisable operational questions - coming in the first half of 2026.

TOHO-DOLBY TO LAUNCH DOLBY VISION + ATMOS PRODUCTION FACILITY, TOKYO

TOHO is establishing the company's first theatrical post-production facility for Dolby Vision colour grading and Dolby Atmos sound mixing at TOHO Studios in Seijyo, Tokyo, targeted to open in December this year. This initiative marks a significant milestone in TOHO's collaboration with Dolby to unlock new dimensions of storytelling with unparalleled picture and sound quality. It also marks a big step in TOHO's mission to provide inspiring entertainment to people around the world. Powering the premium experience at Dolby Cinemas and Dolby Vision + Atmos screens worldwide as well as numerous world premieres, the subtle details and ultravivid colours of Dolby Vision and the lifelike, immersive sound of Dolby Atmos will bring filmmakers' visions to life by fully capturing their artistic imagination and pushing the boundaries of their art forward. "We are pleased to announce that TOHO Studios will be the first facility in Japan to

introduce production equipment featuring both Dolby Vision and Dolby Atmos." said Hiro Matsuoka, President and CEO, TOHO.

"By consolidating previously dispersed production processes into a single location, we will achieve a streamlined, end-to-end workflow that not only enhances production efficiency but also elevates the overall quality of our content. This represents the realisation of a production environment that Japanese movie creators have long awaited. Furthermore, through our partnership with Dolby Laboratories-a company that has led innovation in audio-visual experiences for many years-we anticipate enhanced competitiveness in international markets through the fusion of Japan's distinctive, refined audiovisual expression with world-class sight and sound innovations. We are confident that this facility will serve as a hub for promoting Japanese cinema globally, enabling Japanese movies to reach broader international audiences and opening new possibilities for the industry." "TOHO has a legendary legacy in filmmaking, and we are thrilled to support their vision with our innovations that are loved by the world's top content creators," said John Couling, Senior Vice President, Entertainment, Dolby Laboratories. "Dolby Vision and Dolby Atmos will help TOHO's iconic franchise movies come alive in ways that transport audiences deeper into the stories, whether they're watching in Tokyo, London, Los Angeles, or anywhere in the world." The new facility is built upon TOHO's longstanding collaboration with Dolby. Since 2019, multiple movies, such as GODZILLA MINUS ONE and Demon

Slayer The Movie: Infinity Castle, have been produced and released in Dolby Vision and Dolby Atmos. TOHO has also been equipped with Dolby Vision and Dolby Atmos home content production capabilities since 2021, bringing stunning visuals and multidimensional sound to people at home and on the go.

MEYER SOUND INTRODUCES USW-121P SUBWOOFER

Meyer Sound has unveiled the USW 121P, the first model in a new generation of USW subwoofers that expands the company's heritage of low-frequency innovation into a broad range of applications. Drawing on the power and lowfrequency precision of the 2100 LFC but optimised for installs and portable uses, it delivers that model's signature performance in a streamlined form factor at a very attractive price point. The USW 121P is shipping now, giving designers and integrators immediate access to a versatile new solution for cinema, theatres, performing arts centres, houses of worship, spatial sound environments, and other

non-arrayed deployments. Because the USW-121P was designed from the outset as a non-arrayed subwoofer, it eliminates the rigging hardware and other elements required for flown configurations. Powered by a single 21-inch driver with a wide frequency range of 20-125 Hz (-10 dB), it delivers extended low end with the same power and precision that define Meyer Sound's flagship subwoofers. In larger systems, the USW-121P can also complement the 2100-LFC, adding ground-stacked depth beneath flown arrays. "With the USW-121P, we're giving our users a powerful, room-shaking solution in a new form factor and price point, opening the door to all sorts of scenarios," explains Andy Davies, Meyer Sound's Senior Director of Product Management. "Anyone who loves low frequencies is going to want to hear these subwoofers and incorporate them into their designs." At just 24.5 inches deep, the USW-121P provides substantial low-end extension without sacrificing valuable floor or stage space. Its rigid cabinet optimises acoustic volume and features a distinctive corner cut-out that allows for connector and cable clearance when the cabinet is against a wall or in other tight

spaces, including behind screens and in prosceniums. A low-velocity square port minimises noise even at extremely low frequencies. The USW-121P is also the first Meyer Sound subwoofer to feature Galileo Extended Networking (GEN1) technology, which integrates networked audio connectivity and Galileo GALAXY-class DSP directly into the loudspeaker, reducing or eliminating the need for separate system processors. As a result, calibration and deployment are simpler and more scalable across cinema, theatre, and spatial applications. Configuration, control, and monitoring are handled through the Nebra software platform and MAPP 3D system design and prediction tool. AES67 and analogue inputs are standard at launch, with Milan functionality planned in a later GEN-1 update, giving designers and integrators a flexible, future-ready workflow. With the USW-121P, Meyer Sound continues a legacy that began with the company's pioneering work on Apocalypse Now, delivering a practical, high-impact solution for today's complex system designs across cinema, performance, worship, and themed environments.

NEW HSG LABS CHECKER NOW AVAILABLE

More than two years in development, the all-new HSG Labs Checker builds upon the success of Harkness's previous device, the Digital Screen Checker, bringing to the cinema industry a state-of-theart brightness and audio checking tool at an affordable price. The allnew HSG Labs Checker is a low-cost tool designed to help cinema owners, managers, and staff monitor brightness levels and spot

check audio systems in order to ensure presentation quality is maintained. It is also an ideal tool for home cinema installations. Simple and easy to use, the Checker is a point-and-click device with an intuitive user interface designed for users with varying levels of technical expertise. The ergonomically designed hand-held device (which can also be tripodmounted) allows users to quickly take measurements inside a cinema to spot check various presentation parameters from industry reference measurement positions.

IMAX-CINEMARK PARTNER FOR IMAX WITH LASER & 70MM

IMAX Corporation and Cinemark Holdings announced an agreement

spanning 17 Cinemark locations in the United States, bringing new IMAX with Laser and IMAX 70mm film systems to the Cinemark network. Under the terms of the agreement, Cinemark will add four new IMAX with Laser systems in the United States and actively explore one additional location in South America, upgrade twelve systems to IMAX with Laser, making the entirety of Cinemark's U.S. IMAX footprint IMAX with Laser and activate three additional IMAX 70mm film projection systems. The IMAX 70mm film projection systems will be located in Cinemark Seven Bridges in the Woodridge suburb of Chicago, IL; Cinemark Carefree Circle in Colorado Springs, CO; and Cinemark Tinseltown in Rochester, NY. All three locations are set to be operational before Academy Award-winning director Christopher Nolan's The Odyssey, the first theatrical release shot entirely in IMAX film - arrives in theatres July 17, 2026. Cinemark already has one of the country's top-performing IMAX 70mm film locations at Cinemark Webb Chapel in Dallas, one of only two IMAX 70mm film projectors in Texas. "Cinemark expanding its

commitment to the very best of what IMAX has to offer - both IMAX with Laser and IMAX 70mm filmunderscores the value we're delivering for our exhibition partners in today's marketplace," said Rich Gelfond, CEO of IMAX. "With a tremendous slate ahead in 2026, highlighted by several Filmed for IMAX and IMAX 70mm film releases, we look forward to working with Cinemark to deliver the most immersive cinematic experiences to its customers and growing the value of our longstanding partnership." "We're pleased to expand our partnership with IMAX as part of our broader strategy to offer a range of elevated cinematic experiences across our circuit," said Sean Gamble, Cinemark President and CEO. "Upgrading our IMAX locations to IMAX with Laser and activating additional 70mm film systems further expands and enhances the immersive options we offer our guests. These upgrades reflect our commitment to delivering high-quality, differentiated experiences that drive greater value perception, loyalty, and frequency across all types of films." All the new and upgraded locations will be equipped with IMAX with Laser, IMAX's most advanced entertainment experience. Immersive by design, IMAX with Laser has been developed from the ground up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The experience is set apart by a groundbreaking 4K laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.

SHOWTIME CHOOSES CHRISTIE RGB PURE LASER PROJECTION IN TAIWAN

Set to become Showtime Cinemas' most advanced and luxurious site to date, the 14-screen multiplex forms part of a major mixed-use development that includes retail spaces. Designed to redefine the premium moviegoing experience in Taiwan, the new cinema complex will feature state-of-the-art projection technology, sophisticated design, and elevated amenities that go beyond standard offerings. Across the 12 soon-toopen auditoriums, Christie CineLife+ Series projectors featuring ultra-fast Series 4 processing electronics and Real|Laser illumination bring the best of RGB pure laser projection to audiences. Installed by Christie's trusted partner Dacoms Technology, these auditoriums are equipped with projector models such as the Christie CP4435-RGB and CP4455-RGB, delivering ultrasharp 4K resolution and up to 57,000 lumens of brightness-ideal forpremium large-format (PLF) presentations. These projectors set a new benchmark for colour, contrast, and brightness, ensuring every film is experienced with lifelike realism and stunning visual clarity. "Showtime Cinemas has proudly partnered with Christie for over a decade to elevate the cinematic experience for audiences in Taiwan," said Willy Liao, President of Showtime Cinemas. "Christie's projection technology has powered many of our locations, ensuring that every frame is presented as the filmmakers intended. This enduring collaboration reflects our belief that cutting-edge technology is key to delivering both mainstream and premium visual experiences.

Outfitting 12 screens with Christie's CineLife+ Series RGB pure laser projectors demonstrates the deep trust we place in their innovation and leadership, as we transform this flagship site into the ultimate entertainment destination for movie lovers." Han Kim, Vice President of Sales for Asia-Pacific, Christie, added, "We are deeply honoured to collaborate with Showtime Cinemas on the new Taipei Dome location, a landmark that represents the future of entertainment in Taiwan. By equipping this site with our CineLife+ Series RGB pure laser projectors, we're bringing moviegoers an experience that rivals the best in the world. This partnership reflects our shared commitment to innovation and cinematic excellence, and we're proud to help make Taipei Dome Showtime Cinemas a destination where stories come to life in stunning detail." In addition to the 12 Christie-powered auditoriums, Taipei Dome Showtime Cinemas will debut two Dolby Vision + Atmos (DVA) auditoriums, delivering Dolby's premium sight and sound experience to Taiwanese audiences. The Dolby Vision projection systems, developed through Christie's ongoing collaboration with Dolby, provide over twice the brightness of standard presentations and a contrast ratio exceeding one million-to-one, revealing the

deepest blacks, brightest whites, and every subtle detail in breathtaking 4K resolution. Christie CineLife+ Series projectors are designed to deliver premium performance, energy efficiency, and long operational life. With support for up to 4K resolution at 120 fps, these DCIcompliant systems combine exceptional colour accuracy, contrast, and brightness for both 2D and 3D content, helping cinemas around the world deliver unforgettable, next-generation movie experiences.

HDR BY BARCO EXPANDS GLOBAL FOOTPRINT TO GERMANY

The global leader in laser-powered cinema, Barco, recently announced the expansion of its premium HDR by Barco format in Germany, with installations at select Cineplex Germany locations and in Cinedom Cologne. This expansion marks a major footprint in European moviegoing, as Cineplex is a leading German exhibitor, and Cinedom Cologne is one of the country's largest cinemas. As part of the international expansion, HDR by Barco is launching at three Cineplex Germany venues - Cineplex Münster, Cineplex Paderborn Pollux, and Cineplex Goslaravailable as ‘ULTIMATE. in HDR by Barco’ at these locations. The

initiative will bring premium large format cinema to Cineplex Goslar for the first time and build on the current premium offerings at Cineplex Paderborn and Cineplex Münster to take the moviegoer experience to the next level of technological innovation. Cineplex Münster, also celebrating 25 years of operation this month, will be the first theatre in the world with two HDR by Barco-enabled auditoriums. At Cinedom Cologne, the new HDR theatre will launch the circuit's new ‘CinedomX’ experience, a freshly conceived premium cinema concept from the brand. Installations are now underway so moviegoers in Germany can enjoy major holiday tentpoles opening in HDR by Barco this holiday season. "We're proud to bring HDR by Barco to German audiences through our partnerships with Cineplex and Cinedom-two of the country's most respected cinema brands," said Gerwin Damberg, EVP of Barco Cinema. "As someone who grew up in Germany, this milestone is personally meaningful. It's exciting to see our vision and technology come full circle, enhancing the cinematic experience in the very theatres that once inspired my love of film." Based on the company's patented Lightsteering technology, Barco's approach to HDR works by strategically redistributing light on screen to produce highlights that are over 6x brighter than traditional projection, while retaining rich details in the darks for greater depth, clarity, and range. HDR by Barco delivers expansive creative possibilities for filmmakers, producing a wide colour gamut with high-contrast images that captivate audiences. This announcement follows the launch of the fully redesigned website for moviegoers, www.HDRbyBarco.com, and the

expansion of its 2025 HDR by Barco film slate. Both updates make it easier for audiences to experience the brand's premium HDR Lightsteering technology ahead of the busy holiday season.

QUBE WIRE'S ELECTRONIC DELIVERY NETWORK

NOW INCLUDES 1,000 LOCATIONS IN NORTH AMERICA

Qube Wire, a global leader in cloud-based digital cinema distribution, proudly announces the successful installation of 1,000+ Qube WireTAP electronic content delivery appliances across theatres in North America. With this expansion, the Qube Wire network now includes cinemas at the top 15 largest US cinema chains. "Partnering with Qube Wire has truly transformed our operations through the service's reliability and exceptional support," said Regal's Brandon Corrier, Film Buyer. "The efficiency of the Qube Wire system empowers us to focus more on strategic bookings and less on logistics." Alan Vieyra, Projection and IT Support Services Manager of Cinepolis Luxury Cinemas, added, "Everyone at Qube Wire has been incredibly responsive, going above and beyond to help. We also utilise the Qube Wire network to deliver internal marketing and event information to our theatres, which has really helped us maximise our operational efforts. Our whole company has seen the benefits of partnering with Qube Wire." Since January, Qube Wire has added an average of 17 new theatres per week. "We've simplified our installation process, and the results

speak for themselves," said Kristin Kielpinski, Vice President, Exhibitor Relations. "Our team is available 24/7 to support exhibitors as they come online." In the new reality where movies are often booked on Monday for showtimes on Friday, reliable electronic delivery is critical. Qube will continue to expand across the United States to further simplify content delivery for both cinemas and distributors. Globally, Qube Wire now has about 6,000 connected theatres. The service continues to set new industry standards for faster turnaround, uncompromising security, and unmatched flexibility for distributors worldwide.

FRONTIGNAN'S NEW CINEMA CHOOSES STRONG-MDI SCREENS

The brand-new cinema in Frontignan is preparing to celebrate its official opening, marking a new era for moviegoers in the region. On this occasion, Strong-MDI warmly congratulates the cinema team for bringing this ambitious project to life and thanks the management for their trust in choosing its premium projection screens. Building on a successful first collaboration with the Agde cinema - whose main auditorium is equipped with a Northview 1.3 micro-perforated screen - the management of Frontignan, in

consultation with ADDE, naturally decided to continue the experience with Strong-MDI for its new facilities. The result: outstanding projection quality, designed to meet the demands of today's and tomorrow's 4K laser projection. "After the excellent experience in Agde, we approached this new project with great confidence. The image quality delivered by StrongMDI screens, combined with ADDE's integration expertise, meets our expectations perfectly," said Isabelle Moreau, Cinema Director. The project was carried out through close collaboration with ADDE, a renowned technical integrator, which ensured the supply and installation of the screens, including a micro-perforated HGA 1.7 screen in the main auditorium. This three-way partnership highlights the importance of technological innovation, personalised service, and close support. "We are proud to have supported this project alongside our trusted partners. ADDE has always acted as a catalyst between the best equipment on the market and exhibitors who want to offer the very best to their audiences," said Éric Le Cadre, Sales Director at ADDE. "For Strong-MDI, supporting projects like Frontignan's is far more than a business partnership: it is a process of co-creation with cinema professionals. We are pleased to contribute to enhancing the audience experience, in France and internationally," added Jean-François Gagnon, Senior Vice President of Sales and Marketing at Strong-MDI. The new Frontignan cinema thus establishes itself as a regional benchmark, both architecturally and technologically, placing projection quality at the very heart of the cinematic experience.

TIMEWAYING BRINGS FIRST HEYLED TO HUNGARY

Timewaying, a pioneer in direct-view LED cinema technology, is proud to announce the installation of Hungary's first HeyLED cinema screen at Kultik Csepel in Budapest. This landmark project marks the arrival of a new cinematic era in Central and Eastern Europe, offering audiences an experience far beyond traditional projection. At Kultik Csepel, audiences will soon discover a completely new way of watching movies. Unlike projection, where light is cast onto a surface, the HeyLED screen is a self-emissive display-every pixel produces its own light. This makes shadows truly black, details crisp and lifelike, and bright scenes dazzling without compromise. Colours appear richer and closer to what filmmakers intended, opening the door to a level of realism rarely seen in the cinema. For 3D films, the difference is even more striking: images are sharper, more stable, and far more comfortable to watch, with ghosting greatly reduced and depth rendered with remarkable clarity. Measuring nearly nine meters in width and built from over two million LED pixels, the new screen will transform the Csepel auditorium into one of the most advanced moviegoing destinations in the region. The timing could not be better. With James Cameron's highly anticipated Avatar 3 soon to premiere, Kultik audiences will be among the first in Europe to experience the film in 3D on an LED cinema screen-immersed in a level of depth and realism that projection cannot match. "After experiencing the unique operating model and stunning image quality at Inspire Cinema in Romania, we realised how HeyLED can inject new vitality into

cinemas and unlock new possibilities. We are very excited to bring this technology to our audience at Kultik Csepel, where they will enjoy a truly unique experience watching Tron: Ares and Avatar 3D on an LED screen," said Kris, Managing Director of Kultik.

More than just a screen for movies, HeyLED opens up new opportunities for cinemas. Its brightness and stability mean it can support concerts, gaming tournaments, live broadcasts, and corporate events-even in daylight or ambient light conditions. For operators, this creates new revenue streams and for audiences, more reasons to return. The success of this project was made possible through close collaboration with Avian Solution, the systems integrator, where MD Andras played a pivotal role. Together, HeyLED and Avian provide a full turnover solution for cinemas across Central and Eastern Europe, covering product selection, installation, and after-sales support. The Romanian project served as a strong reference, paving the way for the Hungarian installation. "We are very impressed with the HeyLED product and the professionalism of their team," said business development manager Andras Avian Solution. "Our collaboration has been seamless, and we are confident that together we will bring even more cinema projects to life across the

region." The Hungarian installation follows successful deployments of HeyLED screens in Asia, the United States, Europe and the Middle East, where both exhibitors and audiences have praised the picture quality and reliability. The Csepel project, realised in partnership with Kultik Cinema Network and Magyar Telekom, underlines the growing momentum for HeyLED across Europe. "We are thrilled to partner with Kultik on this landmark project," said Andrew, CEO of Timewaying. Audiences in Hungary will soon experience cinema in its purest form-where darkness feels infinite, colours leap from the screen, and 3D becomes more immersive than ever before."

With Hungary's first LED cinema screen now underway, HeyLED reaffirms its commitment to transforming movie exhibition worldwide. More installations are already planned across Europe, Canada, the Middle East and Asia, shaping a future where projection is no longer the limit of the cinema experience.

MOVING IMAGE TECHNOLOGIES EXPANDS

GLOBAL CINEMA MARKET REACH

Technology provider Moving iMage Technologies has acquired the assets of the globally recognised Digital Cinema Speaker Series (DCS) loudspeaker product line from QSC. Launched over twenty years ago, DCS is a premium line of cinema loudspeakers, purpose-built for a wide range of cinema use cases, from the biggest premium large format (PLF) multiplex auditoriums

to smaller venues, boutique cinemas, studios, post-production facilities and private screening rooms. DCS loudspeakers have their roots in QSC's long history of serving professional audio and cinema markets. Introduced in 2004, they became a defining product line that helped standardise high-quality, modern cinema sound, gaining significant global market share due to their high quality and performance. MiT will continue to market the loudspeakers under the DCS brand, with a commitment to quality and the highest levels of customer service and satisfaction. The DCS family is a de facto standard in the cinema industry, consisting of three product lines: The SC Series includes screen channel loudspeakers, offering 2-, 3-, and 4-way models with advanced circuitry, aiming, and alignment tools that simplify commissioning and reduce service costs. The SR Series includes a wide range of surround speakers suitable for auditoriums of all sizes.

The SB Series delivers the lowfrequency effects and seat-shaking experience that cinemagoers expect from a first-class theatrical environment. MiT has acquired the DCS loudspeaker line assets, including access to designs, trademarks, other intellectual property necessary to continue to manufacture the line and inventory, and assumes responsibility for all sales, marketing, distribution and warranty and parts servicing for the DCS line. The asset purchase does not include any personnel. Manufacturing and component assembly will continue with existing third-party OEMs, with MiT overseeing the process. MiT funded the acquisition using cash from its solid balance sheet, and the transaction closed on October.

President,

VISARUT POOLVARALUK Vice

Major Cineplex Group

In an era when audiences crave more than just movies, Major Cineplex stands at the forefront of cinematic transformation. As Thailand’s largest and most influential cinema chain, the brand continues to redefine what going to the movies means—blending cutting-edge technology, sustainability, and digital intelligence to craft experiences that resonate far beyond the screen. With a forward-looking vision grounded in both innovation and environmental stewardship, Major Cineplex is shaping a new chapter in the global exhibition landscape, one that celebrates entertainment with conscience, creativity, and connection.

Imagine a cinema that does more than just show movies—where every visit feels like stepping into the future: Immersive, Seamless, and Sustainable. This vision is already becoming a reality, marking a transformation from traditional exhibition to holistic lifestyle destinations. Anchored by premium theatre formats, advanced digital platforms, and a deep-rooted commitment to environmental and social responsibility, the next generation of Major Cineplex theatres is being engineered to deliver happiness, impact, and long-term value.

For more than three decades, Major Cineplex has been Thailand’s leading exhibitor and a key player in Southeast Asia’s cinema landscape. Today, under its bold vision of ‘Innovative Cinema Lifestyle Leadership’, the group is evolving from a conventional cinema operator into a comprehensive entertainment ecosystem that integrates technology, comfort, and sustainability.

FORMATS AS GROWTH ENGINES

Premium formats continue to drive Major Cineplex’s strategy, combining spectacle, luxury, and family appeal to boost both admissions and average ticket price growth.

IMAX with Laser: Ten screens upgraded by September this year, offering razor-sharp imagery and immersive 12-channel sound.

4DX: Motion seating, wind, scent, and light effects that sync with every blockbuster moment.

ScreenX: A panoramic 270-degree experience that extends storytelling beyond the frame.

GLS (Giant Laser Screens): Expansive, laser-powered auditoriums that maximise brightness and colour vibrancy.

VIP Cinemas: High-yield auditoriums with premium dining, plush seating, and in-seat service.

Kids Cinemas: Now in 25 branches, these are dedicated to a rapidly growing family-first audience.

By continuing to innovate across formats, Major Cineplex ensures its theatres remain future-ready and differentiated within an increasingly competitive market.

GREEN CINEMA: ALIGNING WITH NET-ZERO

Sustainability is integral to Major Cineplex’s business model. Under the ‘Green Cinema, EarthFriendly Theatre’ vision, the group has taken measurable steps toward its Net-Zero goals:

WHICH OF MAJOR CINEPLEX’S PREMIUM FORMATS CURRENTLY DELIVER THE HIGHEST GROWTH IN AVERAGE TICKET PRICE (ATP)?

WHICH OF CINEPLEX’S PREMIUM FORMATS CURRENTLY DELIVER HIGHEST GROWTH IN AVERAGE TICKET PRICE (ATP)?

CURRENTLY TICKET

IMAX with Laser is now a key driver of overall Average Ticket Price (ATP) growth, outperforming standard formats. With the planned expansion to 10 locations by 2025, IMAX titles are poised to witness exceptional demand from both dedicated IMAX enthusiasts and general moviegoers. As we continue scaling our footprint to meet rising audience demand, IMAX has demonstrated strong market potential, delivering record-high revenues across multiple sites. Looking ahead to 2026, the launch of the IMAX Membership Program is set to further strengthen audience engagement and support the sustained growth of the IMAX consumer base.

WHAT IS THE SINGLE MOST EFFECTIVE ACTION MAJOR CINEPLEX HAS TAKEN TO SIGNIFICANTLY REDUCE ITS CARBON EMISSION TOWARD ITS NET-ZERO GOAL?

At Major Cineplex, we have set an ambitious goal to transition all our cinemas to Laser Projector Systems by 2029. Over the next five years (2025 to 2029), we plan to replace every projector across our theatres in Thailand and international markets, with a total investment exceeding 1 billion Baht. Our journey began in 2024, and by 2025, we successfully upgraded 400 cinema screens to the Laser Projector System, a key milestone in our transformation. This initiative helps us eliminate the use of around 1,600 Xenon lamps each year, reduce energy consumption by approximately 4.95 million kWh annually, and cut carbon emissions by nearly 2.40 million kilograms of CO. Through this effort, we are proud to advance our vision of delivering world-class entertainment while upholding our commitment to environmental sustainability.

WHAT SPECIFIC CHALLENGE IS PREVENTING MAJOR CINEPLEX FROM IMMEDIATELY REACHING ITS GOAL OF 100% DIGITAL TRANSACTIONS?

At this stage, we are not facing any major challenges. Currently, 35% of our total ticket sales are generated through online channels, and we are well on track to achieve 100% digital sales through the Major Cineplex App by the end of 2026. Our digital-first strategy positions the app as a direct connection to our customers, enabling us to leverage first-party data, deliver personalised experiences, and drive effective upselling through ‘the MCOUPON system’. In the next phase, our focus will shift toward data-driven upselling of concessions to non-purchasing customers and implementing targeted campaigns, such as reactivation initiatives for users who have been inactive for 90 days. We also conduct Customer Lifetime Value (CLV) analysis to design offers that enhance profitability and foster long-term customer engagement, ensuring sustainable business growth beyond short-term gains.

TheatreWorld in conversation with Visarut Poolvaraluk...

Energy Efficiency: Over 400 laser projectors installed, reducing energy use and carbon emissions.

Smarter Logistics: Transitioning to 5G digital content delivery to eliminate hard drive transport and reduce carbon output.

Waste Reduction: Repurposing retired cinema screens into upcycled consumer products.

Few operators in Asia have integrated environmental accountability at this scale, making Major Cineplex a pioneer in balancing premium experiences with ecological responsibility.

SEAMLESS DIGITAL HAPPINESS

With over 11 million app downloads and 3 million monthly active users, Major Cineplex has evolved into an app-first ecosystem. More than half of all admissions are now booked online, with a goal of 100% digital transactions in the near future.

Key digital initiatives include:

Smart Gate Ticketing and Self-Ordering Kiosks for frictionless entry and purchases.

In-App Food & Beverage Ordering, fully rolling out by Q1 2026 to enhance convenience. Personalised Loyalty Integration through flagship programs:

HOW IS DIGITAL TRANSFORMATION SHAPING CUSTOMER ENGAGEMENT AND LOYALTY WITHIN THE MAJOR CINEPLEX ECOSYSTEM, AND HOW IS IT DIRECTLY CONTRIBUTING?

Digital transformation lies at the heart of how we strengthen customer engagement and loyalty. At Major Cineplex, we have seamlessly integrated our MPASS and MGEN loyalty programs into the MAJOR App, creating a unified, data-driven ecosystem that enables precise analysis and intelligent action on customer behaviour. Using AI-powered algorithms, we continuously learn from audience interactions to deliver personalised and segmented offers, ensuring that the right message reaches the right customer at the right time. For instance, we can identify users who watched Avatar 2 but have not yet purchased tickets for Avatar 3 and automatically deliver targeted weekend offers that are both relevant and timely. This level of automation allows us to execute thousands of micro-campaigns per film, supported by A/B testing to optimise performance across segments. Even the language and tone of communication are localised, Thai for domestic audiences and English for expatriates, further enhancing engagement and emotional connection. Ultimately, this AI-driven personalisation transforms the MAJOR App from a transactional tool into a predictive engagement platform that drives repeat visits, builds deeper loyalty, and delivers measurable revenue growth.

WHAT ARE THE KEY FOCUS AREAS FOR MAJOR CINEPLEX’S EXPANSION AND INNOVATION ROADMAP LEADING UP TO 2026 AND BEYOND?

Our guiding principle is straightforward: Focus on the Core. We recognise that audiences visit cinemas to watch the movies they love and choose theatres they trust and find most convenient. Based on this understanding, our strategy centres on strengthening the fundamentals, enhancing customer satisfaction through continuous Kaizen-style improvements, and executing every initiative with discipline. We prioritise lean operations and profitable guest growth, focusing on quality admissions rather than volume alone. Our objective is to operate scalable and efficient cinemas that deliver stronger margins and sustainable profitability. The philosophy of 'Doing Simple Things

Exceptionally Well’ defines our approach to daily operations and long-term execution. At the same time, ESG remains an integral pillar of our business strategy. We are committed to developing a Green Cinema ecosystem by reducing energy consumption through Laser projection, advancing digital transformation, and embedding sustainability practices and Major Care Projects into every aspect of our operations and marketing.

M-Pass: Unlimited subscription program with over 400,000 active users.

MGEN: Membership exceeding three million users, enabling precision marketing and sponsorship opportunities.

This digital transformation strengthens guest engagement while opening new monetisation avenues through data-driven partnerships.

SOCIAL VALUE EMBEDDED

Through the Major Care Foundation, Major Cineplex continues to embed social value into its operations:

•Providing scholarships and education for underprivileged youth.

•Offering free screenings and entertainment for disadvantaged children and seniors.

•Running ‘Edutainment’ programs in rural schools to promote sustainability awareness.

•Creating inclusive opportunities for disabled individuals within its venues.

This community-centric approach not only enhances brand equity but also reinforces Major Cineplex’s role as a trusted cultural institution in Thailand.

LOOKING AHEAD: 2026 AND BEYOND

Major Cineplex’s roadmap for the next decade is defined by four pillars:

Scale: Expanding toward 1,000 screens across ASEAN by 2027.

Sustainability: Deepening green initiatives to accelerate Net-Zero alignment.

Monetisation: Strengthening B2B partnerships and sponsorship integration.

Experience: Continuously elevating sites to global standards to ensure every visit is premium.

At its core, Major Cineplex remains committed to its mission — delivering customer happiness

through innovation, sustainability, and social purpose. With these principles guiding its growth, Major Cineplex is not only reaffirming its leadership in Thailand but also setting a global benchmark for the cinema of the future.

B&B THEATRES JOPLIN 7: BEYOND THE ORDINARY IN ENTERTAINMENT

Joplin's entertainment landscape has just been revolutionised! This luxury cinema and leisure complex has thrown open its doors, instantly setting a new standard for a night out in the region. This isn't just about watching a film; it's a dynamic, fully-integrated entertainment destination. From cutting-edge, fully immersive viewing technology and upscale dining options to a massive array of activities all housed under one roof, this new centre is ready to become the area's premier social and recreational hub, where every visit promises a spectacle beyond the screen.

The city of Joplin, Missouri, has welcomed a new era of entertainment with the grand opening of the B&B Theatres Joplin 7, a state-of-the-art luxury entertainment centre. Officially opened its doors in August, this multi-million dollar complex is far more than a conventional movie theatre; it's a comprehensive entertainment destination designed to serve the community with cutting-edge cinematic technology and a wide array of leisure amenities. The facility is strategically located at the southeast corner of 32nd Street

and Hammons Boulevard and has quickly established itself as a premier social and entertainment hub.

Cinematic Innovation & Comfort

The core of the B&B Joplin 7 experience lies in its seven auditoriums, which are equipped

with the latest in projection and sound technology, prioritising both immersion and comfort for moviegoers.

SCREENX:

A flagship offering, ScreenX technology provides a 270-degree viewing experience by expanding select sequences of the film onto the left and right sidewalls, creating unparalleled immersion.

GRAND SCREEN:

This is the venue's Premium Large Format (PLF) auditorium, boasting one of the largest screens in the nation for a truly spectacular viewing experience.

MX4D:

For an ultimate multi-sensory experience, this format features built-in motion and environmental effects (such as wind, water, and scent) in the seats and the theatre itself, allowing guests to feel the action on screen physically.

LASER PROJECTION:

The facility utilises cutting-edge laser projection technology across its screens, delivering crystal-clear images, brighter colours, and dramatic contrast.

LUXURY SEATING:

All auditoriums feature heated, electric reclining seats, providing a premium level of comfort for every guest. B&B Theatres has incorporated its proprietary and specialised auditorium concepts to cater to diverse audiences.

SCREENPLAY:

Designed with families in mind, this innovative room includes a play structure inside the theatre. Kids (under 11) are encouraged to play and ‘Get the Wiggles Out’ during a

"Movies are our bread and butter, and the onscreen presentation in Joplin will be second-to-none. But the food, bowling, and incredible arcade and gaming experiences will help to make this entertainment centre a social hub for the community, and we cannot wait to welcome new guests and make our mark in Joplin!"

– BROCK BAGBY, President, Chief Content, Programming & Development Officer, B&B Theatres

custom pre-show, before the structure is closed and the feature film begins.

THE LYRIC:

This smaller, more intimate auditorium is designed as an

upscale, rentable venue for private events. It's often used to showcase independent, art-house, and awardwinning films, featuring high-end finishes and tray tables affixed to the heated recliners for easy dining.

Beyond the Movies:

The Entertainment Hub

The B&B Joplin 7 complex offers far more than just movies; it's a full-scale entertainment destination where recreation and socialising come together under one roof. Alongside premium auditoriums with wall-to-wall curved screens, heated reclining seats, and state-ofthe-art projection and sound, it includes Duckpin Bowling, a Multilevel arcade, a full-service Restaurant and Bar, Outdoor Lawn Games, Event and Party hosting spaces, and even private screening rooms designed to transform a simple night out into a broad experience of fun, food, and community.

Dining and Refreshments

Sterling's Restaurant and Bar: The venue features a full-service dining establishment, offering appetisers, entrees, and desserts.

Marquee Bar & Grill: A full-service bar allows guests to enjoy a drink in

the lounge area or take it into their auditorium.

Traditional Concessions: Classic movie treats are also available at the signature B&B concession stands.

Gaming and Activities

Outtakes Arcade: A sprawling, two-story arcade packed with stateof-the-art gaming, including multiplayer experiences, virtual reality, and traditional redemption games.

B-Roll Duckpin Bowling: The facility includes 12 lanes of duckpin bowling, a simplified, family-friendly version of traditional bowling using smaller balls and pins.

Outdoor Amenities: The complex also features an outdoor space complete with a large patio and courts for games like pickleball and bocce ball, making it a year-round social destination.

Community Impact and Vision

The $12 million project is part of the larger 32nd Street Place mixeduse development in Joplin, signalling a major investment and revitalisation effort in the area. The new B&B Theatre fills a significant void in the Joplin market for a modern, full-service entertainment experience, providing competition and a high-quality venue that has been long-awaited by the community. It represents B&B Theatres' commitment-the nation's largest privately-held theatre chainto delivering ‘Magical Entertainment Experiences’ through innovation and customer service.

EVERYMAN CINEMA: CINEMA WITH A PERSONAL TOUCH IN HORSHAM

Tucked away in the bustling heart of Horsham, United Kingdom, a new kind of cinema has emerged-one that trades the impersonal feel of the multiplex for something far more intimate and inviting. Here, moviegoing isn't just about watching the latest release; it's about settling into a plush seat, enjoying a glass of wine or a fresh slice of pizza, and immersing yourself in the shared joy of storytelling. Blending film, food, and atmosphere, this venue has quickly become a favourite destination for locals and visitors who value comfort, community, and a little touch of indulgence in their leisure time.

In the heart of Piries Place, Horsham, sits a cinema that has quietly but confidently redefined what it means to go to the movies. Everyman Cinemas in Horsham is not your typical multiplex; it's a modern space where cinema feels intimate, indulgent, and refreshingly personal. For locals and visitors alike, it has become a place not just to watch films but to experience them.

A Fresh Take on Moviegoing

Step into this boutique cinema and the difference is immediately clear.

Gone are the long rows of stiff seats and the rush of crowds scrambling for the best spot. In their place, you'll find an atmosphere that feels closer to a boutique lounge than a traditional cinema. Plush sofa seating, soft lighting, and

thoughtful design choices create an environment that invites audiences to settle in and relax. This laid-back approach reflects the broader ethos of Everyman: cinema should be comfortable, stylish, and personal. By stripping away the impersonal feel of mass-market theatres, the venue allows the focus to fall where it belongs-on enjoying the film and the company of those around you.

A Carefully Curated Programme

One of the charms of this cinema lies in its balance of programming. While the latest blockbusters are always part of the line-up, the cinema also makes space for independent films, documentaries, and cult classics. This variety ensures that there is something for everyone-from families looking for a fun night out to cinephiles in search of thought-provoking storytelling. For Horsham's community, this mix has been a welcome change. The cinema serves as both a place to catch global hits and a platform for films that might otherwise slip

under the radar. By doing so, Everyman supports not only mainstream entertainment but also the richness of independent cinema, widening horizons for audiences who want more than the obvious choices.

Comfort and Hospitality at the Core

While films remain the heart of the experience, this cinema recognises that cinema is about more than what happens on screen. It's about the ritual-the anticipation before the lights dim, the conversations during the trailers, the shared excitement of the story unfolding. To complement that, the venue offers an on-site bar and café that elevates the experience far beyond the standard popcorn-andfizzy-drink model. Guests can enjoy artisan pizzas, sharing platters, indulgent desserts, or even a cocktail or glass of wine. What's more, the hospitality doesn't end

when the film begins; food and drinks can be brought directly into the auditorium, turning a film screening into a complete night out. This integration of hospitality into the cinema setting has become one of Everyman's hallmarks. It transforms the outing into something more relaxed and

sociable-an evening where you can unwind with friends or loved ones without the need to rush off elsewhere after the credits roll.

Part of the Horsham Community

Since opening, this cinema has grown into more than a cinema-it has become a fixture of the town's social landscape. Located within the revitalised Piries Place development, the cinema contributes to the vibrancy of Horsham's town centre. It draws people not only to films but also to the surrounding shops, restaurants, and cafés, reinforcing the area's reputation as a lively destination. For locals, the venue offers a gathering space that feels special yet accessible. For visitors, it serves as a cultural highlight that adds another layer of attraction to the town. By merging entertainment with leisure and lifestyle, Everyman Horsham reflects the growing role of cinemas as community hubs rather than stand-alone outlets.

Why Experiences Matter

It's no secret that streaming platforms have reshaped how people consume films. With so much content available at the touch of a button, the challenge for

cinemas is to provide something that can't be replicated at home. Everyman Cinemas has leaned into this challenge by offering not just movies, but an atmosphere-an experience built on comfort, choice, and connection. Audiences no longer want to simply watch a film; they want to make an occasion of it. They want to feel indulged, to enjoy a sense of event. Everyman Horsham delivers on this by turning each screening into a curated experience: a cosy seat, a delicious meal, a favourite drink in hand, and the joy of sharing the moment with others.

A Destination for All Occasions

The versatility of Everyman Cinemas in Horsham makes it appealing to a wide range of audiences. Couples might choose it for a date night, enjoying dinner and a film under one roof. Families can take advantage of the welcoming environment and variety of programming. Groups of friends might gather for a midweek escape or a weekend treat. Its charm lies in its ability to make the everyday feel special. A casual night at the movies becomes a memorable outing, and that is precisely what keeps people coming back.

Looking Ahead

As the cinema industry continues to evolve, venues like this highlight the importance of experience-led models. By combining high-quality film presentation with hospitality, comfort, and community engagement, they demonstrate a sustainable path forward for cinemas in a world where home entertainment is ever-present. Everyman Horsham isn't the biggest cinema in terms of scale, nor does it try to be. Its strength lies in being something different: a modern, intimate space where the focus is on the individual guest and the joy of cinema as a shared experience.

In just a short time, Everyman Horsham at Piries Place has become a beloved part of the local landscape, offering a refreshing alternative to the conventional cinema trip. With its comfortable seating, laid-back atmosphere, curated film choices, and emphasis on hospitality, it captures the essence of what modern audiences are looking for: experiences that feel both personal and memorable. For Horsham, it's a cultural landmark. For visitors, it's a reason to stay a little longer. And for the future of cinema, it's a shining example of how innovation and care can keep the magic of the big screen alive in the most human of ways.

PHOENIX THEATRES: A CINEMATIC RENAISSANCE IN CLARKSVILLE

Nestled within the vibrant heart of Governor's Square Mall, this theatre brings a fresh, elevated aesthetic to Clarksville's entertainment scene. With its glowing marquee, sleek modern interiors, and signature sunsetinspired lighting, the theatre blends seamlessly into the mall's atmosphere while standing out as a uniquely stylish destination. From its cosy heated recliners to its architecturally refined lobby, it offers not just a movie, but a visually immersive and comfortably upscale experience unlike anything else in the region.

Michigan-based Phoenix Theatres was founded in 2000 and has four Michigan theatres in Wayne, Monroe, Livonia and Grand Rapids. Four theatres are located out of state in Dubuque, Iowa, Pittsfield, Massachusetts and Defiance, Ohio. North Olmsted will mark the company's 69th theatre screen and second location in Ohio.

Phoenix Theatres has officially opened its newest location at Governor's Square Mall in Clarksville, Tennessee, ushering in a new era of luxury moviegoing for residents and visitors alike. The theatre stands as a beacon of modern entertainment within the popular shopping destination at 2801 Wilma Rudolph Blvd.

A Stunning New Venue

The newly opened cinema features a contemporary design, complete with a sleek lobby, self-service kiosks, and a full concession stand that offers everything from classic popcorn and candy to gourmet snacks. The theatre has been carefully planned to provide guests

"Phoenix Theatres has always strived to find unique ways to give our theatres character. Movie theatres in the past were synonymous with big, jazzy entrances, adding an element of showmanship to moviegoing. Our new theatre at Governor's Square Mall needed to develop a character all its own and now features a new glass entranceway that enhances the size of the new lobby."

– Cory Jacobson, Owner, Phoenix Theatres

with not only comfort but also convenience, creating a seamless and upscale movie experience.

Unmatched Comfort & Cutting-Edge Technology

Each auditorium is outfitted with power-reclining heated loveseats, ensuring patrons enjoy maximum comfort throughout their screening. Reserved seating adds to the convenience, allowing moviegoers to select and secure their preferred spot in advance. Combining Dolby Atmos with Christie's 4K Digital Cinema projection and newly developed micro-perforated screens will provide the viewer with the clearest and largest possible picture and the most immersive moviegoing experience, heightening every cinematic moment from whispers to high-octane action. One of the standout features is the unique ‘Black Box’ design. The auditoriums are equipped with absorptive panelling, isolating wall structures, black acoustical drapes, black seats, and black carpet. These features are designed to enhance the colour accuracy of the picture on screen, reduce reflection of ambient light and provide a distraction-free environment, thereby elevating the overall viewing experience.

Inclusive and Enhanced Viewing

The theatre has been designed with inclusivity in mind, offering assistive listening devices and closed captioning options. Additionally, guests can enjoy beer and wine service in designated areas, enhancing the theatre's appeal for date nights and evening outings.

Diverse Programming and Special Events

Phoenix Theatres at Governor's Square Mall presents a robust

"This brings personality and quality to Clarksville's cinema experience. It's affordable, immersive, and privately owned, which means they listen to the community. We couldn't be more excited."

– Thomas Locke, Marketing Director, Governor's Square Mall

line-up of programming. Audiences can enjoy current blockbusters, family favourites, and classic films. Upcoming features include titles like Jurassic World Rebirth, How to Train Your Dragon, and Elio. The theatre also hosts special screenings such as Studio Ghibli Fest, The Rocky Horror Experience, and The Metropolitan Opera's Live in HD series.

To mark its grand opening, Phoenix Theatres organised a series of promotions, including weekly giveaways with prizes like a year's worth of free tickets. Early guests enjoyed sneak previews and special

screenings, helping build excitement around the venue's debut.

Why It Matters

This latest addition to the Phoenix Theatres family reflects the company's commitment to revitalising moviegoing as a cherished community activity. With a blend of advanced technology, thoughtful amenities, and a deep respect for cinematic traditions, Phoenix Theatres at Governor's Square Mall is poised to become a centrepiece of Clarksville's cultural life. Whether you're planning a solo escape, a family outing, or a romantic date, this new theatre promises a refined, relaxing, and immersive experience. With a focus on comfort, sound, and service, it's not just about watching a movie-it's about enjoying it the way it was meant to be seen.

HARKINS THEATRES:

A PREMIUM CINEMA EXPERIENCE IN PEORIA, ARIZONA

Nestled in the vibrant Park West shopping district at West Northern Avenue in Peoria, Arizona, this cinema stands as a beacon of modern cinema. This state-of-the-art facility offers an unparalleled moviegoing experience, combining cutting-edge technology, exceptional comfort, and a wide array of amenities that elevate a simple outing into a comprehensive entertainment event.

Unrivalled Cinematic Technology

At the heart of Harkins Park West 14's appeal is its commitment to superior audio-visual quality. The theatre boasts 14 screens, showcasing first-run Hollywood blockbusters in a variety of formats. A standout feature is the premium CINÉ XL auditorium, which provides an immersive experience with its expansive screen, pristine laser projection, and revolutionary Dolby Atmos sound. This advanced audio technology, complemented by MAG Audio's sophisticated speaker systems, delivers a soundscape that envelops viewers, bringing every whisper and explosion to life. Beyond CINÉ XL, select auditoriums also feature Dolby Atmos and laser projection, ensuring crisp visuals and immersive soundscapes across the venue. The theatre also offers 3D movies for an even more dynamic viewing experience.

Ultimate Comfort & Accessibility

Harkins Park West 14 prioritises viewer comfort with its luxurious seating options. All auditoriums feature stadium-style seating, equipped with Ultimate Loungers and Plush Rockers provide a comfortable and relaxing viewing experience for every guest. The theatre is also highly accessible, offering wheelchair-accessible seating, entrances, parking, and

restrooms, ensuring a welcoming environment for all patrons. Furthermore, it's a family-friendly destination, making it a great option for kids, and it offers military discounts to active personnel.

Gourmet Delights & Social Spaces

Harkins Park West 14 redefines the movie night with its upscale food and beverage offerings.

The CINÉBAR, or In-Lobby Bar, is a sophisticated social space where guests can enjoy a selection of local wines, craft beers, and handcrafted cocktails. For those with a culinary craving, the Gourmet Kitchen presents a creative menu that goes far beyond traditional concessions. Indulge in signature items like the Big Screen Burger, artisanal flatbreads, and charcuterie boards, transforming your movie outing into a true dining experience.

This inviting bar and gourmet kitchen concept makes the evening feel more like a comprehensive entertainment event than just a simple movie night.

Versatility for Every Occasion

The versatility of Harkins Park West 14 extends to its ability to host a wide range of private events. Whether it's a corporate gathering, a private screening, or even a wedding, the theatre offers dedicated lounge spaces and auditoriums available for buyout or reservation. The auditoriums vary in size, with larger halls seating up to 421 guests, mid-sized rooms accommodating around 260, and smaller auditoriums holding approximately 116-200 guests each, providing flexible options for any occasion. The luxury ambience, enhanced by gold waterfall drapes and plush seating, particularly within the Ciné Capri and CINÉ1 formats, adds an extra touch of elegance to any event.

A Legacy of Excellence

Founded in 1933 and headquartered in Arizona, Harkins Theatres remains the largest independently owned chain in the U.S., operating 33 locations across four states. Harkins Park West 14 proudly carries on this legacy,

embodying the 'Ultimate Moviegoing' philosophy-combining stellar service with upscale amenities. Their notable award-winning popcorn, combined with state-of-

the-art projection and sound systems, truly elevates the viewing experience from ordinary to exceptional.

Conveniently situated near shops and restaurants, Harkins Park West 14 is an ideal spot for a complete night out. It stands as a standout entertainment hub in Peoria, perfect for movie lovers seeking high-quality visuals and comfort, foodies craving elevated concessions, and groups planning memorable events. It encapsulates the brand's long-standing tradition of exceptional service, blending modern amenities with community focused flair, solidifying its position as a premier entertainment destination in the region.

CINEMANEXT BENIN:

NEW ERA OF CINEMA ARRIVES IN WEST AFRICA

Benin is stepping into a new cinematic era with the debut of its first Dolby Atmos-equipped theatre, raising the bar for entertainment standards across West Africa. Nestled within the luxurious Sofitel Cotonou Marina Hotel & Spa, this state-of-the-art venue marks a major milestone for CanalOlympia, known for its pioneering cinema and entertainment complexes in 12 African nations. Developed in collaboration with Europe and Africa's leading cinema solutions provider, the new facility blends advanced audiovisual technology with refined design, promising a next-level moviegoing experience…

CinemaNext, Europe and Africa's leading cinema solutions provider, has announced the successful completion of Benin's first Dolby Atmos-equipped cinema, located within the prestigious Sofitel Cotonou Marina Hotel & Spa.

This landmark installation introduces a premium cinematic experience to CanalOlympia's extensive network, which operates state-of-the-art cinema and entertainment venues across 12 African countries.

Benin is stepping into a new cinematic era with the debut of its first Dolby Atmos-equipped theatre, raising the bar for entertainment standards across West Africa. Nestled within the luxurious Sofitel Cotonou Marina Hotel & Spa, this state-of-the-art venue marks a major milestone for CanalOlympia, known for its pioneering cinema and entertainment complexes in 12 African nations. Developed in collaboration with CinemaNext, Europe and Africa's leading cinema integrator, the new facility blends advanced audiovisual technology with refined design, promising a next-level moviegoing experience. With high-end recliner seating, laser projection, immersive audio, and an eclectic programming slate, Canal Olympia Marina is poised to become Cotonou's cultural and cinematic heartbeat.

The new state-of-the-art complex, situated within the hotel's Le Pavilion entertainment complex, boasts two premium screening rooms designed to offer unparalleled comfort and technological sophistication. The flagship 'Luxury' auditorium features 40 opulent twin-seat Tuscany (Ferco) recliners, complete with elegant wooden finishes and convenient wireless charging capabilities. The 'Premium' screen, on the other hand, accommodates 75 guests in comfortable Saint-Omer (Quinette Gallay) gliding seats, including reserved seating for people with reduced mobility.

The technical prowess of the new complex is equally impressive. Each auditorium is equipped with a Barco SP2K-9 laser projector, ensuring vibrant and crisp visuals. The revolutionary Dolby Atmos sound system, utilising MAG Audio speakers, delivers an immersive audio experience, marking a significant advancement in theatrical presentation for West Africa. Completing the premium viewing experience is a custom-designed Harkness Spectral 240 3D screen, ensuring optimal image quality.

"The arrival of this premium cinema complex at Sofitel Cotonou Marina marks a transformative moment for entertainment in Cotonou. This investment demonstrates our confidence in the growing demand for premium cinema experiences in Benin and sets a new standard for theatrical exhibition in West Africa."

– Hichéotan Gouthon, Director of Operations, Canal Olympia

The venue will offer a diverse program, showcasing international blockbusters, thought-provoking art house films, and a curated selection of African cinema. With approximately 20 screenings per week in each auditorium and a weekly renewed program of around

ten different films, including new releases, Canal Olympia Marina aims to cater to a wide audience. Pricing has been carefully adapted based on the standing of each theatre and the days of the week, promising a truly unique experience.

As CanalOlympia's first premium offering, this new location signifies a significant evolution in the company's mission to deliver exceptional entertainment experiences across Africa. Beyond film screenings, Canal Olympia Marina is designed as a versatile space capable of hosting cultural, corporate, and private events, further solidifying its role as a premier entertainment hub in Cotonou. The venue will also offer ‘homemade popcorn’ and other confectionery packages, with more to follow based on demand.

THE AVENUE:

OMNIPLEX CINEMA'S NEWEST BOUTIQUE IN SUNDERLAND

This massive, fast-growing movie chain across the UK and Ireland is proving that the big screen is absolutely the best place to experience a story. They've gone all out on luxury and immersion! Imagine settling into plush, fully reclining seats, some of which even feature sofa beds, to enjoy an incredible viewing experience in their signature large-format auditorium. And the snacks? Forget what you know! Beyond the essential popcorn, you can feast on gourmet hot food, giant pizzas from a dedicated food truck, and even sip on draught beer and handcrafted cocktails! It's not just a movie trip; it's a full-blown, upgraded night out!

Omniplex Cinema Sunderland is a 12-screen cinema in Sunderland city centre, surrounded by a great selection of local restaurants, shops and facilities, along with a wide array of the latest movies and

classic re-releases. It is the perfect place for movie lovers. This cinema also features assigned seating and wheelchair accessibility. A reimagined artistic and futuristic approach has made this cinema a truly embellishing centre for the wonderful patrons of Sunderland.

From Multiplex to Boutique Luxury

At the heart of the revamp is The Avenue, Omniplex's luxury cinema concept, making its British debut in Sunderland. Perched on the first floor, The Avenue features five boutique screens. Four of these are intimate private balcony areas-two of which overlook the massive

immersive MAXX screen-while the fifth is a more generous, 24-seat premium space for groups or romantic evenings.

Seating in The Avenue is refined: plush two-seater sofas, cosy armchairs, soft lighting, footstools, and elegant side tables. Meals and handcrafted cocktails are delivered directly to the seat-this is cinema dining raised to fine cuisine levels.

Screens, Seats & Firsts

Omniplex Sunderland now operates 12 screens in total, all upgraded with fully reclined seating; among them, Screen 8 has been transformed into Britain's first full sofa-bed screen-a luxurious first for

the UK cinema landscape. Whether for date nights, family viewing, or plush solo trips, this screen offers mattress-style relaxation. The largest auditorium is the Omniplex MAXX screen, designed to deliver the premium large-format experience with floor-to-ceiling display, high-definition projection, immersive digital surround sound, and seats (including some sofabeds) that let viewers sink in.

According to Cinema Treasures, the overall capacity across the 12 screens is approximately 2,217 seats, with individual screens varying from about 270 to 101 seats. There are also VIP boxes seating 8 to 12 in some auditoriums, adding another layer of exclusivity.

Dining & Social Spaces

It's not just about the films. Omniplex Sunderland has redefined the lobby and communal spaces to make them destinations in their own right. The lobby has been refashioned into a stylish lounge area, complete with cosy nooks and spaces to meet before or after a show. One standout feature: Joe's Food Truck, a 23-foot mobile Airstream-style trailer stationed inside the new lounge. It serves

giant 24-inch pizzas, crispy fried chicken, burgers, soft drinks, beers, and cocktails-perfect for grabbing a bite without leaving the cinema.

Accessibility, Amenities & Surroundings

Sunderland's Omniplex has placed considerable emphasis on making

the venue accessible and comfortable for all. The Avenue concept features a lift and accessible toilets; all auditoriums offer recliner seating options; and there is ample space throughout for patrons using wheelchairs.

Parking has also been considered: the cinema is located in the city centre with access to multi-storey parking. In earlier planning and opening stages, Omniplex promised up to three hours' free parking when validated by the cinema staff. The transformation is part of a broader regeneration in Sunderland, aiming to elevate the leisure offer and encourage more footfall in the city centre. Local authorities have praised the renovation as among the most striking recent improvements, noting that Omniplex is ‘unrecognisable from the place it once was.’

Celebrations, Pricing & Showings

To commemorate the reopening and upgrade, Omniplex held a celebratory weekend, during which tickets were available from £4 and classic, fan-favourite films such as Jaws, The Breakfast Club, and Harry Potter and the Goblet of Fire were screened. Regular ticket pricing reflects the different experiences on offer. Standard screens have tiered prices depending on seat location; MAXX screenings are priced higher; and for The Avenue, there is a premium rate tied to the luxury and service level. While full current rates may vary, The Avenue tickets are set at £17.95.

A Cinema Reborn

Omniplex Sunderland's £4 million makeover isn't just a facelift-it represents a new standard for cinemas in the UK. By combining state-of-the-art projection, immersive sound, expansive screens, and a strong emphasis on comfort, service, and atmosphere, it has transformed into a destination well beyond just film viewing. Whether one seeks the plush intimacy of The Avenue, the novelty of a full sofa bed, or the grandeur of the MAXX screen, visitors have a range of options to suit how they choose to watch a film. For Sunderland, the revamped Omniplex is more than a leisure venue-it's a statement: that cinema can be as much about the experience as the movie, and that modern return-for-pleasure spaces can still surprise and delight.

REGAL CONCOURSE: REINFORCING ITS PRESENCE IN NEW YORK

The patrons in Bronx, New York has welcomed back a cherished cinematic institution with the grand opening of Regal Cinemas at Concourse Plaza. This revival not only restores a vital entertainment venue but also symbolises a significant stride in the borough's cultural and economic reinvention...

The Regal Cinemas chain is one of the largest movie theatre brand in the United States with over 400 locations across 41 states, known for its high quality screens, plush seating, and premium viewing experiences. The Bronx location at Concourse Plaza, New York has been a staple in the community for years, providing residents with easy access to films without having to travel to Manhattan or other boroughs. While the theatre has undergone changes over the years, including renovations to keep up

with modern standards, it remains a key entertainment destination in Bronx.

The cinema formerly operated by Multiplex Cinemas, gave lease to Regal Cinemas. Regal took over the theatre space and has done a good amount of work. They upgraded the 10 screen theatre to include better technology, new laser projection, state-of-the-art surround sound system, stadium-style fully reclining seats, re-imagined concession counters etc. Their grand opening recently in March this year featured charity screening with $3 tickets, drawing patrons eager to re-visit

their youth. Though not as large as some of Regal's luxury locations, this cinema provides reliable and enjoyable experience for Bronx residents.

The Concourse Plaza mall has been a central shopping and entertainment destination in the Bronx for generations. The presence of a Regal Cinema within the mall adds to its appeal, giving locals a convenient place to catch new releases without leaving their neighbourhood. The opening day marked special place in the hearts of the residents there, as they cherished their old days and hoping the same for their next generation.

CINEWORLD WATFORD:

CINEMA BUILT JUST FOR COMFORT

This amazing venue, nestled in the heart of a popular shopping centre, is the ultimate destination for a fantastic family day out, whatever the weather. It boasts state-of-the-art screens and a wide array of films, from the latest blockbusters to family classics, ensuring there's something for everyone. Offering an immersive experience with crystal-clear visuals, dynamic sound, and spacious, comfortable seating. With great snacks, easy access, and inclusive features like special screenings, it's the perfect place to create lasting memories with your loved ones.

A Premier Destination for the Whole Family

Nestled conveniently in the heart of Watford, within the newer section of the INTU shopping centre, Cineworld Watford is more than just a cinema; it is a comprehensive destination for an enjoyable and entertaining day out, rain or shine. This awesome 9-screen complex is perfectly positioned to serve families seeking high-quality indoor entertainment, offering a blend of state-of-the-art technology and a welcoming atmosphere that appeals equally to parents and children.

The cinema prides itself on its wide array of films, catering to the diverse tastes of every family member. The cinematic menu

ranges from the latest action-packed blockbusters and animated features to family-friendly classics and engaging educational

documentaries, ensuring there is always an option to capture every imagination. Whether diving into a classic adventure or sharing the magic of a new family wonder, Cineworld Watford provides the perfect backdrop.

In addition to its broad film selection, Cineworld Watford ensures an inclusive experience for all. The spacious seating areas feature adjustable armrests and ample legroom, contributing to a relaxing experience for every family member. Crucially, the cinema maintains excellent wheelchair access, with dedicated spaces thoughtfully placed in each screen, affirming its commitment to being accessible to all patrons. The venue also goes the extra mile by offering special screenings tailored to specific needs and desires. These include autism-friendly screenings, films with audio descriptions for the visually impaired, and even private screenings available for hire, guaranteeing that every family member can find an engaging and suitable film experience.

The Best Seat on the Planet: Zero-Gravity Comfort

A new era of movie-watching luxury is dawning in Watford. Cineworld Watford is stepping into the spotlight as the flagship location for a pioneering transformation, becoming the first Cineworld site in the UK to receive a complete

conversion to custom-built luxury recliner seats across all seven of its 2D auditoriums. This significant upgrade, which places Watford at the forefront of a wider overhaul across Cineworld's UK estate, is set to redefine the family day out, offering cinematic comfort that visitors are already calling ‘The Best Seat on the Planet.’ The ambitious project kicked off with the grand opening of the first three converted recliner screens in August, with the remaining 2D auditoriums scheduled to follow suit in the

coming months. This commitment to ultimate comfort means that every film-goer, from the latest blockbuster enthusiast to the family enjoying an animated feature, will experience the cinema in unprecedented style and relaxation. The new recliners are not merely comfortable chairs; they are a feat of precision mechanics and ergonomic design. Engineered to provide a truly restorative experience, the seats boast a unique 'Zero-Gravity' effect. This revolutionary design works by evenly distributing the body weight, ingeniously mimicking the feeling experienced during a space launch. The seat elevates both the back and the legs into a specific S-curve position, which is critical for supporting the natural shape of

"We've

spent years developing a recliner chair that puts comfort on par with spectacle, and Watford is the first site to showcase it fully. It's the beginning of a bold new standard we're rolling out across our estate, and we can't wait for guests to feel the difference."

– Javier Sotomayor, President, Cineworld International

the spine. The benefit of this precise alignment is immediate: it significantly reduces pressure points and actively improves circulation, ensuring that patrons remain comfortable, relaxed, and fully immersed in the on-screen action from the opening scene to the final credits. This unparalleled level of ergonomic support makes a simple trip to the cinema feel like a truly luxurious escape.

Beyond the plush comfort of the recliners, Cineworld Watford is simultaneously elevating the visual experience. All upgraded screens will feature cutting-edge Barco Laser projection. This state-of-the-art technology promises crystal-clear visuals and boasts up to 40 per cent higher contrast than traditional systems, delivering a brighter, more vibrant, and altogether more lifelike picture. Furthermore, the cinema provides an immersive auditory and visual feast through additional advanced technologies. Audiences can enjoy smoother on-screen action, minus the eye strain, thanks to HFR-RealD 3D technology. This is coupled with the very best in digital laser projection and a sophisticated infra-red sound system, all working in concert to create a truly enveloping and unforgettable auditorium experience. When combined with the luxury seats, the

"Our goal was to design a chair that enhances the cinematic experience in every way. The final product is wider and taller than industry standard, constructed from recycled materials, and precisely engineered to create a feeling of weightlessness. Every detail, from the chair's geometry and component design, to the smooth motion and the softness of its cushioning, was crafted to make you feel lighter than air."

– Adam Barylak, Vice President, International Construction, Cineworld

experience is nothing short of world-class.

The Essential Big-Screen Treats

No movie experience is complete without the essential treats, and Cineworld Watford excels in this department. The cinema ensures that all cravings are satisfied with a full range of snack options. Patrons can choose between a sweet or salty popcorn bucket, dive into a custom mix from the famous Candy King Pick & Mix, or indulge in a sweet treat from the Cineworld Baskin-Robbins counter. The selection doesn't end there, with popular offerings like nachos and hot dogs rounding out the menu. Visitors are advised to grab their refreshments before the film begins. Once settled into the luxurious,

zero-gravity recliners, the last thing they will want to do is step away!

Adding to its appeal as a premier family destination, the cinema's location is supremely convenient. Easily accessible by both public transport and car, Cineworld Watford is situated close to a multitude of popular shopping and dining options. This proximity makes it effortless for families to combine a memorable movie day with other activities, transforming a simple cinema trip into a wellrounded and exciting day out. The readily available parking and its central location further enhance its status as a family-friendly hub.

Cineworld Watford is truly more than a cinema; it's an experience destination where families can create lasting memories. With its unique blend of marvels from the precision mechanics of the 'Zero Gravity' recliners, truly the best seat on the planet, to the stunning Barco Laser projection, and a host of familyfriendly amenities, it caters to all. Whether the goal is to catch the latest blockbuster, revisit a classic, or simply enjoy a fun, comfortable, and accessible indoor activity, Cineworld Watford ensures that every single visit is a memorable one.

CINEMAS:

LUXURY MEETS INNOVATION AT JEDDAH PARK

A new era of moviegoing has arrived in Jeddah, Saudi Arabia, with the launch of a state-of-the-art multiplex at the vibrant Jeddah Park. Designed to redefine entertainment in the city, the cinema combines luxury, innovation, and comfort, offering a variety of immersive screening formats, premium seating, and gourmet dining options. Whether for families, film enthusiasts, or casual visitors, this new destination promises an unforgettable cinematic experience in one of Jeddah's most dynamic leisure hubs.

A Longer Run of Expansion

VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, continues its remarkable expansion across Saudi Arabia in the heart of Jeddah.

A premier destination for retail, dining, and entertainment, the new 13-screen multiplex redefines the city's cinematic landscape by blending innovation, comfort, and

luxury under one roof. Marking its third location in Jeddah after the successful operations at Red Sea Mall and Town Square, VOX Cinemas Jeddah Park represents a significant milestone in the brand's growth story in the Kingdom. The opening comes just six months after the launch of VOX Cinemas Century Corner in Riyadh, expanding the company's footprint to 180 screens across 18 multiplexes in six Saudi cities.

This cinema stands out as a modern, elegantly designed venue, offering an inviting atmosphere for visitors from all walks of life. With sleek interiors, stylish lounges, and

a welcoming ambience,

VOX Cinemas Jeddah Park is more than just a place to watch movies, it's a social and cultural hub that merges leisure with entertainment. Whether guests are visiting for a highly anticipated blockbuster or a casual movie night, the space promises a memorable and immersive experience.

Conceptualised Entertainment

VOX Cinemas has curated a diverse range of screening concepts to cater to every moviegoer's preference. The multiplex features STANDARD auditoriums equipped with high-definition projection and crystal-clear sound, delivering the perfect classic movie experience. For those seeking the ultimate in immersion, the IMAX with Laser auditorium offers one of the largest and most visually stunning screens in the region, coupled with 12 channel surround sound for unmatched audio clarity. The result is a deeply engaging sensory experience that transports audiences into the heart of the story.

Adding another dimension to the experience is the VOX 4DX concept, which turns movie-watching into a full-fledged sensory adventure. Motion seats synchronised with on-screen action, along with wind, rain, and scent effects, make viewers feel as though they're living every scene. It's a thrilling offering designed for those who crave a more dynamic connection with their favourite films.

A standout feature of the new venue is the VOX GOLD experience, an exclusive cinema-dining concept that blends the pleasures of gourmet food with the magic of movies. Guests can unwind in a private lounge before or after the show and enjoy a carefully curated

"The opening of Jeddah Park underscores our commitment to provide audiences with a premium cinematic experience that combines the latest technology with the comfort and luxury our guests have come to expect. We believe that the state-of-the-art multiplex will not only provide a social hub for film enthusiasts but also enrich the cultural fabric of the local community."

– Anmar Hassan AlQurashi, Managing Director, Entertainment KSA & Bahrain Majid Al Futtaim Entertainment

menu of fine dishes prepared by expert chefs. Inside the auditorium, on-demand waiter service allows patrons to dine from the comfort of their premium recliner seats, an indulgent experience that transforms the way audiences engage with cinema.

For those seeking privacy and exclusivity, the Private Cinema at VOX Jeddah Park provides an

intimate, luxurious setting ideal for social gatherings, family celebrations, or casual movie nights. With just 15 premium seats and a sophisticated lounge area, it's the perfect venue for special occasions where guests can enjoy personalised service in an elegant environment. Families are also at the heart of VOX Cinemas' design. The Kids' Cinema concept caters

specifically to young audiences, offering a colourful and playful atmosphere that encourages children to enjoy movies in a fun and welcoming setting. Comfortable seating, cheerful décor, and familyfriendly film selections make it a destination of choice for parents looking to treat their little ones to a day out.

Beyond the Usual

Of course, no cinema experience is complete without great snacks, and VOX Jeddah Park delivers on that front too. The Candy Bar tempts visitors with an irresistible selection of freshly popped popcorn in various flavours, gourmet hot dogs, nachos, fries, smoothies, and desserts. For guests who prefer a more elevated dining experience, a full menu of fine food options and speciality coffee is also available, ensuring that every craving is satisfied.

Beyond the screens and food, VOX Cinemas Jeddah Park emphasises convenience and inclusivity. With easy online booking available through the VOX Cinema app and website, movie lovers can secure their preferred seats effortlessly. The cinema also offers ample parking facilities within the

Jeddah Park complex, ensuring a hassle-free visit from start to finish. Additionally, wheelchair accessibility and inclusive seating options ensure that everyone, regardless of ability, can enjoy the cinematic experience in comfort.

The design philosophy behind VOX Cinemas Jeddah Park is rooted in creating a complete entertainment ecosystem that caters to both the casual viewer and the avid film enthusiast. The use of advanced projection and sound technologies, coupled with premium reclining seating in all auditoriums, underscores VOX Cinemas' commitment to quality and innovation. Every detail,

from the lighting to the seating layout has been thoughtfully curated to provide maximum comfort and an uninterrupted connection to the cinematic world unfolding on screen.

Destination Worth Revisiting

As cinema culture in Saudi Arabia continues to flourish, VOX Cinemas remains at the forefront of shaping the nation's moviegoing experience. The Jeddah Park venue exemplifies the brand's mission to deliver exceptional experiences that go beyond entertainment, turning every visit into a celebration of art, community, and comfort.

For residents and visitors of Jeddah, VOX Cinemas Jeddah Park is more than just a new multiplex; it's a destination that combines luxury, innovation, and the timeless magic of movies. Whether it's a family outing, a romantic evening, or a solo escape into another world, VOX Cinemas offers the perfect setting to experience films the way they were meant to be seen. With this latest addition, Majid Al Futtaim's VOX Cinemas continues to set new benchmarks for cinematic excellence in Saudi Arabia, reaffirming its position as a leader in redefining the moviegoing experience across the region.

EPIC BY VUE: BRINGING PLF TO NOTTINGHAM

A new chapter in cinematic entertainment has arrived in Nottingham's city centre, bringing audiences an unparalleled fusion of cutting-edge technology, comfort, and immersive storytelling. Featuring state-of-theart laser projection, next-generation sound, and a newly launched Premium Large-Format (PLF) screen, this venue redefines how moviegoers experience the magic of film.

Nestled within The Cornerhouse complex in the vibrant centre of Nottingham, Vue Nottingham has long been one of the city's premier destinations for film lovers. Now, it has taken cinematic innovation to a new level with the launch of EPIC by Vue, a next-generation large-format screen experience that combines world-class projection, immersive sound, and luxurious comfort, setting a new benchmark for moviegoing in the UK and Europe.

A Landmark Destination for Cinema Lovers

Vue Nottingham occupies a prime spot in The Cornerhouse, one of the city's most popular leisure and entertainment hubs. With full lift and escalator access from street level, the venue ensures accessibility

for all visitors, offering convenience right from the entrance to the auditorium. Inside, Vue Nottingham houses 14 state-of-theart screens, all powered by advanced laser projection technology, providing a superior viewing experience that's both brighter and sharper.

With a total seating capacity of over 1,200, the cinema caters to audiences of all sizes, from intimate screenings to blockbuster premieres. Each screen is designed with VIP recliner seating, offering maximum comfort and luxury. Every auditorium also includes dedicated wheelchair spaces at the front,

ensuring an inclusive experience for all guests. From the spacious 186-seat Screen 3 to the cosy 58-seat Screens 6 and 14, every space is crafted to deliver a seamless blend of comfort and cutting-edge technology.

Europe's PLF

At the forefront of this transformation is EPIC by Vue, a ground-breaking premium large format (PLF) experience now open at Vue Nottingham. This marks a historic milestone, as the Nottingham site becomes home to Europe's very first EPIC screen, revolutionising the way films are seen, heard, and felt. The EPIC auditorium boasts 250 VIP recliner seats and two wheelchair spaces, offering an elevated sense of luxury and immersion. What sets it apart is not just its scale but the technology behind it.

The screen features HDR by Barco 4K laser projection, delivering unmatched visual precision and dynamic contrast, ensuring that every frame bursts with colour and clarity. Complementing this visual spectacle is Dolby Atmos threedimensional sound, creating a truly enveloping auditory experience. The sound design places viewers in the centre of the action, with every whisper, explosion, and

musical note positioned precisely within the room. Whether it's the roar of a dinosaur, the rush of a superhero in flight, or the quiet intimacy of a heartfelt dialogue, EPIC by Vue makes audiences feel part of the story.

The Future of Laser Projection

Vue's commitment to quality and innovation extends beyond its new flagship format. Every single screen in Vue Nottingham now features laser projection technology, a step forward from traditional digital systems. Laser projection produces brighter, sharper, and more vibrant images, enhancing both 2D and 3D films with a level of realism that elevates the moviegoing experience. This upgrade underlines Vue's mission to continually enhance how audiences experience cinema, not

just through technology, but through consistency. Regardless of which auditorium a viewer chooses, they can expect the same exceptional picture quality and comfort that define the Vue brand.

Go Bigger, Go EPIC

The launch of EPIC by Vue has been celebrated with an impressive lineup of blockbuster films, giving audiences the perfect opportunity to experience the screen's full potential. Titles such as Fantastic Four: First Steps, Jurassic World Rebirth, and Superman which has been among the first to showcase the new format's breathtaking visuals and immersive soundscape. For fans of cinematic spectacle, these films represent the ideal introduction to what EPIC by Vue can offer: an unparalleled, premium experience that transcends traditional cinema. With HDR by Barco laser projection bringing every detail to life and Dolby Atmos audio filling the space with precise, multidimensional sound, every screening feels more like an event than a showing.

Comfort Meets Accessibility

While technology is at the forefront, comfort and accessibility remain at the heart of Vue Nottingham's design philosophy. Each of the 14 screens features VIP recliner seats, allowing guests to relax in

style while enjoying the latest releases. Wheelchair access has been carefully integrated into every auditorium, ensuring a smooth and inclusive experience. Across all screens, from Screen 1 with 81 VIP seats and a wheelchair space, to Screen 8 with 130 VIP seats and two wheelchair spaces, Vue Nottingham demonstrates its commitment to making cinema enjoyable and accessible for everyone. The thoughtful layout, combined with lift and escalator access from street level, reflects Vue's dedication to comfort, convenience, and

inclusivity at every stage of the customer journey.

Elevating Nottingham's Cinema Scene

With the addition of EPIC by Vue, Nottingham's movie scene has entered a new era. The cinema's integration of the latest in projection and sound technology makes it a landmark for film enthusiasts across the region. It's not just a place to watch movies, it's a destination designed to immerse audiences in stories that come alive on screen. The EPIC screen's cutting-edge HDR visuals and Dolby

Atmos surround sound place Vue Nottingham in the forefront of cinema innovation in Europe. By combining this with luxurious seating, inclusive facilities, and a central urban location, Vue has created an experience that appeals to families, cinephiles, and casual viewers alike.

Experience the Extraordinary

Vue Nottingham's evolution represents more than just technological advancement; it's a reimagining of what cinema can be. With EPIC by Vue, the boundaries between viewer and story blur, transforming every film into a truly unforgettable experience. From the moment guest's step into the theatre, they are invited to ‘Go Bigger. Go EPIC.’ It's not just a tagline, it's a promise of brighter images, deeper sound, and a level of immersion that defines the future of moviegoing. In a world where entertainment options are everexpanding, Vue Nottingham stands as a testament to the enduring magic of the big screen, a place where storytelling, innovation, and emotion converge in the most spectacular way possible.

PREVIEW

CineAsia 2025 is set to make its triumphant return to Bangkok this December, marking its 30th year as the premier convention for the cinema industry across the Asia-Pacific region. As a prestigious and enduring fixture in the industry calendar, this milestone edition will once again gather the most influential cinema exhibition, distribution, and production luminaries from the entire APAC market for four days of critical networking, strategic insights, and exclusive film previews. Scheduled for an anticipated four-day run in December 2025, the 30th annual event promises an impressive line-up, including major studio presentations, advanced screenings, and focused seminars designed to illuminate the latest trends and technologies transforming the cinematic landscape.

8-11 December, 2025

Bangkok, Thailand

Celebrated as a vibrant marketplace and essential networking hub, CineAsia provides an unparalleled stage for the industry's brightest minds and leading companies. Attendees can expect an immersive experience that merges practical knowledge with cinematic magic, allowing them to forge connections, collaborate with international peers, and explore opportunities that will continue to shape the future of cinema in one of the world's fastestgrowing exhibition regions. As the Asia-Pacific region solidifies its influence on the global box office, with heavyweights like India, South Korea, China, and Japan accounting for four of the top ten international box office markets, CineAsia 2025 remains essential for stakeholders eager to engage with this thriving market. The region is renowned for its rapid growth, high presentation standards, and increasingly sophisticated audiences.

The 2025 convention will be structured to balance professional networking with exceptional experiential offerings. Attendees will have the invaluable opportunity to witness exclusive product presentations from both Hollywood and leading APAC studios, attend advanced screenings of soon-to-be-released films, and interact with exhibitors displaying the latest innovations in cinema technology on the bustling Trade Show floor, along with CineAsia 2025 Award Presentations. In addition to the Trade Show and studio, and award presentations, CineAsia 2025 will feature a robust schedule of educational seminars and programming designed to keep attendees on the pulse of the industry's most pressing trends.

MEET THEATREWORLD AT CINEASIA 2025!

REVIEW

PANEL DISCUSSION

RECLAIMING THE SILVER SCREEN: WHY WOULD THE MOVIEGOERS COME TO THEATRES WHEN THEY GET IT AT HOME AFTER 4 WEEKS?

Panellists:

Rahul Dhyani- Founder, Connplex Cinemas

Rahul Puri-Managing Director, Mukta A2 Cinemas

Thomas D'souza- Senior Vice President, Programming, PVR-INOX

Tushar Dhingra-Founder & MD, RAVE Cinemas

Vaishali Hanumanth-Managing Partner, DRC Cinemas (Mysore)

Moderator:

Vanita Kohli Khandekar-Columnist and Writer & Contributing Editor, Business Standard

The film industry was deeply engaged in a conflict between theatrical releases and Over-TheTop (OTT) streaming. Because the time between a film's cinema premiere and its digital debut had been drastically reduced to just four weeks, the very survival of theatres

and multiplexes was under threat. This situation urgently demanded the reinstatement of longer theatrical exclusivity periods.

This high-stakes panel discussion, titled ‘Reclaiming the Silver Screen: Why Would the Moviegoers Come

to Theatres When they Get it at Home After 4 Weeks?’ was moderated by Vanita Kohli Khandekar, Columnist and Writer & Contributing Editor, Business Standard. The session focused intensely on hard questions: How had these shrinking release windows already impacted theatrical revenues, audience loyalty, and long-term industry sustainability? Was a case made for regulatory intervention to protect the cinematic experience? As streaming giants tightened their dominance, the crucial debate was over how the theatrical industry could reinvent itself-and if it was succeeding in convincing audiences that some stories demanded the shared experience of leaving home.

Window Debate: Economics vs. Experience

Theatrical release windows are a problem across the world. A film could be released in a theatre or on OTT. Is OTT the issue? or is it the size of the market and the number of screens per city? Vanita started the discussion with a question, which is remarkably the core factor of the underlying issue. Rahul Puri, representing one of the emerging giants in the exhibition industry, thought-provokingly addressed the matter: "You cannot argue that a film that comes first to the theatrical window, then to the payper-view or the video on demand window, then to the satellite window, then to the terrestrial window is not going to make more money. Of course, it's going to make more money. This is in the producers' best interests because this window is created specifically for them. We don't do OTT shows in cinemas. We don't do reality shows in cinemas. We only do big-format films. That's the only thing that comes first to cinemas". Adding to the point, Vaishali's take revolved around the audience experience: "Being a regional player, for us, the regional languages are amazing in terms of the content, which is good and even if they know that after 4 weeks there is an OTT release, it's an experience that they come to. So I'm not finding it that difficult in my

city, as they would like to come to the cinema. It's for the experience of it. They don't care whether, after four weeks, you are going to get it in OTT or anything like that. It's an experience that they get only while watching on a big format screen". Echoing this statement, Tushar pointed out that post-COVID, the theatrical window collapsed in favour of OTT, and people could watch a newly released movie at home, whenever they want and wherever they want. He stated, "Why do we eat out when we have a kitchen at home? We need social experiences. The collective laughter or the horror that you experience in a cinema cannot be done. A joke lands much better when you're sitting with people. It gives you that and it takes away the inhibition and the problems and the escape that the cinema is known for".

Rebalancing Revenue and Audience Focus

Vanita emphasised that the film industry should not have tagged OTT service logos on their trailers. According to her, when she interviewed Amir, he stated that showing a Netflix or Prime logo in a theatre was telling the audience the film would soon come to them, which was considered a major disservice that half-killed the film's theatrical prospects. She stressed that a monetisation path should

have been followed so that money would flow into the ecosystem. Ultimately, she argued that a balance was needed where theatrical revenues, plus OTT, plus other revenues, could aid the overall ecosystem and its growth. Thomas agreed with the previous speaker that OTT was initially seen only as an alternative home entertainment (like satellite TV) when it launched in 2016. However, post-COVID-19, the direct-to-OTT release of some films collapsed the theatrical window, creating a critical problem.

He explained that this shift created a perception among audiences that they could simply wait to watch films at home, even though very few of India's 1,500 to 1,700 annual films actually went directly to streaming. Thomas stressed the need to change this perception and establish a strict window, citing the three-month international OTT window and the separate PVOD model (like Aamir Khan's approach). He concluded that connecting content creates urgency: if a film is good (citing examples like Uri), audiences will throng cinemas and not wait for OTT. The statement led to a question raised by Vanita: "Could more have been done to expand the market-to expand the pie-instead of worrying about Windows?" Answering this, Rahul Puri stated that he firmly

Rahul Dhyani

Tushar Dhingra

Thomas D'souza

believed in expanding the number of cinema screens, arguing that increased attendance would be a knock-on effect. His primary point was that the lack of screen access in many parts of India required people to travel 30-40 kilometres, making home viewing (via TV and internet) a much easier and more convenient alternative. He then shifted focus, stating that in the metro markets, the industry is operating in an ‘attention economy.’ He emphasised that all forms of entertainment-film, TV, streaming (OTT)-are struggling to compete for the attention of the younger generation (15 and 16-yearolds) who spend 5.5 to 6 hours on their phones. Rahul concluded that success hinges on ‘grabbing that attention,’ noting that a great theatrical trailer is the key tool that pulls people in and creates a necessary ‘build-up’ for the film.

Tier 2 & 3: The Untapped Screen Market

Vanita broadened the discussion by asking Rahul Dhyani about the potential in Tier 2 and Tier 3 cities, specifically inquiring if new cinema franchises were emerging in screendeprived areas. Dhyani explained that their model was built specifically for these markets. They found that many local entrepreneurs in these towns were eager to open their own cinemas, and the audience response was

strong. He noted favourable factors like good occupancy levels, effective ticket pricing strategies, and a positive repeat ratio in these towns, which contributed to a national occupancy of about 28% the previous year.

The panellists concluded that the true engine of growth was proper marketing and audience retention. For a film to become a super hit, it requires tactical marketing to drive a surge in admissions. They agreed that while the theatrical and OTT window was a factor, it was not the only one, as the success also hinged on the content's relevance to the region. Vaishali added that local marketing by theatre owners-like engaging media and newspapers to champion successful films-was valuable, asserting that even a patron's word-of-mouth publicity could be a powerful PR tool.

The Road Ahead: Focusing on Experience and Reach

The core factors were identified as proper marketing and audience retention, which were vital for a movie to be declared a super hit. Vaishali had noted that even simple PR efforts by theatre owners, such as engaging local media, could be effective, a sentiment that extended to patrons providing word-of-mouth publicity.

Ultimately, the panel focused on the need to expand the market itself. Rahul Puri had argued that

increasing the number of screens across India, particularly in Tier 2 and Tier 3 cities, was paramount to make cinema viewing a convenient alternative to home entertainment. This was bolstered by Rahul Dhyani's experience of successfully creating franchises in these underserved markets. Vanita had stressed that a monetisation path was needed to ensure revenues from theatrical, OTT, and other sources flowed back into the ecosystem, while Thomas emphasised the necessity of changing the audience's perception that they could simply wait for the home release.

Despite the hurdles posed by the shrinking theatrical-to-OTT window and the fight for the younger generation's ‘attention economy,’ the consensus remained: the debate was not about one revenue stream replacing another, but about finding a balance that served all stakeholders. The theatrical experience, with its collective laughter and horror, was asserted to be an irreplaceable social experience that OTT simply could not replicate. Therefore, the panel's implied conclusion was that no matter the regulatory or economic obstacles ahead, the cinematic experience on the big screen would always be the first and most unique way to serve a film to an audience.

Rahul Puri Vaishali Hanumanth

Vanita Kohli Khandekar

PANEL DISCUSSION

BRINGING BACK THE MAGIC: CAN INDIA'S SINGLE-SCREENS RISE AGAIN?

Panellists:

Chinmoy Sharma - Managing Director, Anuradha Cinema, Guwahati

Daggubati Suresh Babu - Film Producer, Suresh Productions

Kushal L C - Chief Executive Officer, Veeresh Cinemas

Prem Elangovan - Director, DNC Theatres

Suresh Shenoy - Managing Partner, Shenoy Cinemas

Vishek Chauhan - Chief Executive Officer, Roopbani Cinema

Moderator:

Akkshay Rathie - Director, Aashirwad Theatres

Once the cultural heartbeat of smalltown India, single-screen cinemas are now struggling under the weight of outdated infrastructure, high costs, and low attendance amidst the multiplex boom. The panel discussion aimed to address the central question of whether these theatres could be reinvented for the 21st century by exploring key solutions: implementing affordable digitisation for modern sound and projection; leveraging vernacular and regional content with flexible programming; improving the

audience experience with better food and beverage options; and seeking government incentives like GST relief, and developing new business models, including hybrid community spaces. The premise was that a strategic blend of technology, cultural relevance, and local entrepreneurship could make the single screen's revival not just possible, but potentially profitable.

In his opening remarks for the panel discussion ‘Bringing Back the Magic: Can India's Single-Screens Rise

Again?’ Akkshay began by establishing the importance of single-screen cinemas. He stated that they had historically been the ‘mother ship of the exhibition space,’ a format in which the industry started and which had been in play for over a hundred years. He acknowledged that a significant amount of change had occurred in exhibition, with many single-screens having given way to multiscreen properties or commercial spaces.

The Single Screen's Programming Crisis

Daggubati Suresh Babu responded by directly addressing the core programming issue raised by Akkshay, articulating the frustration felt by single-screen owners. He stated that there was certainly the desire from the single-screen owner to play both major films, like the two big-ticket movies from the recent weekend, because the local audience wanted to see both.

However, he pointed out that the distributors were only willing to give them one film. Suresh Babu described this as an ‘ongoing battle,’ a struggle of ‘rich versus poor or big versus small,’ where the single screen was neither treated equally nor possessed the commercial strength to negotiate the terms it wished for. In stark contrast, a multiplex property could easily screen all available films, an opportunity denied to the single screen. He acknowledged that this disadvantage could theoretically be overcome if the producer/ distributor was willing to share the films, but he questioned whether they ever would. He added that distributors also refused to give single screens the same relative terms that a multiplex received, instead treating and demanding different, less favourable terms from the single screens. He concluded by asking the rhetorical question of whether they simply had to live with this disparity or choose to fight it, stressing that this was a fundamental problem that needed to be addressed, noting that some states had handled this issue well, while others had not.

The Untapped Value Provided

Akkshay further elaborated on the single-screen advantage by highlighting the intrinsic difference in their location compared to

stereotypical national chain multiplexes. He pointed out that bigger players were ‘more often than not located on the second or third floor of a mall,’ whereas single screens were typically situated right in the middle of a very prime real estate space in every city they existed in. This crucial difference meant single-screens had direct, ground-floor access to a large number of people whose purpose was not necessarily buying a movie ticket. Chinmoy offered a direct, real-world example from his own experience, detailing how he leveraged the property's real estate during the two years of the COVID-19 lockdown. He first provided context, stating that his cinema, which had opened in 1971, was 54 years old and originally featured a traditional balcony and lower ‘popular’ seating area. During the shutdown, he took action: he extended the balcony and tilted the screen, effectively converting the seating into a single, modern, multiplex-style floor. This reconfiguration created a valuable lower-level space of approximately 7,500 square feet. He then converted this newly available space into a departmental store and other businesses. Chinmoy concluded by highlighting the success of this model: the rental income generated by that ground-floor store was, by itself, helping him to maintain the

operational expenses of the cinema hall. He suggested this was a viable solution-creating an additional revenue stream in the same building without having to alter the screen or projector-that other single-screen owners who had a balcony and a below-floor space could consider.

The Digital Data Disadvantage

Akkshay shifted the discussion to the technological and data limitations faced by single screens, arguing that many core functions suffered because they lacked economies of scale and failed to integrate with digital solutions. He noted that the vital data needed for effective programming, which would allow them to gauge local audience demand and supply, was often held by third-party platforms like BookMyShow or by distributors, instead of being directly accessible to the cinema owners. Akkshay emphasised that properly leveraging this data could significantly improve the single-screen business model, leading to optimal programming, the execution of the right kind of marketing, and the setting of the right kind of ticket pricing. Kushal addressed the problem of underutilised screens, noting that single screens were only occupied 50 to 60 per cent of the year due to inconsistent film scheduling. He proposed that for the remaining time, owners should leverage data

Chinmoy Sharma

Kushal L C

Daggubati Suresh Babu

on local population demographics to offer targeted, niche content beyond the standard releases, suggesting that specific communities could be offered their own dedicated screenings. This, he argued, would create a beneficial, untapped market for both exhibitors and producers. To solve the existing programming and ‘trust issues’ between industry parties, Kushal advocated for immediately adopting new AI-based technology that could provide accurate occupancy data, urging producers, distributors, and exhibitors to join hands in embracing these digital solutions.

Decoding Kerala's Cinematic Ascent

Akkshay then pivoted the discussion to the remarkable success of the Kerala cinema business, suggesting it was the industry's current ‘sweet spot.’ He noted that the content being produced there was performing exceptionally well, regardless of the film's size or scale. Crucially, he emphasised that the quality of the exhibition infrastructure was ‘top-notch.’ Akkshay proposed that the entire panel could ‘really take inspiration’ from what had transpired in Kerala over the last decade, highlighting that the box office had grown ‘many manifold’ at a rapid pace. Suresh Shenoy

explained that Kerala's success was rooted in a decade-long shift in exhibition infrastructure, which saw the state's box office quadruple from 500 to nearly 2,000 crore. The key was massive single-screen conversion: most large, 1,000-seat halls were broken down into two or three smaller screens.

This multiscreen model provided vital programming flexibility and cost control, allowing exhibitors to screen the 200+ films released annually without missing potential hits. Beyond infrastructure, Shenoy credited the top-notch quality of Malayalam films post-COVID, noting that smaller, low-budget movies were now readily accepted by the audience in the 100 to 150 seat auditoriums. He also observed that audiences were now receptive to films with subtitles, enabling the exhibition of content from other South Indian languages. Shenoy concluded that the model for future profitability lay in converting single-screens to multiscreens for better programming and returns.

Government Compliance:

The Wish List

Akkshay pivoted to the regulatory issues in Tamil Nadu, a state known for rigid ticket price capping (160 under GST) and heavy government control. He highlighted the burden on exhibitors, who needed 10 to 20

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Suresh Shenoy

Vishek Chauhan

annual NOCs to renew their licenses, contrasting this with the lack of progress on promised "onewindow clearances." Framing this against India's static screen count compared to China's, Akkshay asked Prem to identify the crucial changes exhibitors should lobby for in compliance and government rules to truly unlock the theatrical exhibition potential in India. Prem responded to Akkshay's query on government compliance, using Tamil Nadu as a reference point for positive policy changes.

He explained that Tamil Nadu's introduction of a ticket price cap was actually beneficial, as it made cinema more affordable and successfully drew in a lot of audience members. He also noted a recent helpful change: the cumbersome yearly license renewal process had been extended, and now required renewal only every three years. Prem strongly agreed that single-screens were the key solution to reaching a wider population. He referenced a recent statement by a prominent filmmaker that even the biggest blockbusters, like Baahubali or Dangal, only reached about 2% to 3% of the entire Indian population.

To successfully penetrate the populace in Tier 2, Tier 3 cities, and beyond, Prem asserted that the singlescreen was the necessary format.

The Survival Story

The exhibition sector as a whole was under scrutiny, with people questioning if streaming platforms and other forms of recreation would leave enough room for cinema. However, he stressed that single-screens were especially ‘pinpointed at’ and had their future questioned, not just by external entities but by people within the entertainment ecosystem. Akkshay found this unfair, given that these properties had ‘survived 100 years.’ He posed a two-part question to the panellists: First, what caused this negative narrative to take hold, and second, how could the industry set it right? Vishek strongly countered the narrative that single-screens are dying, arguing they are ‘playing against the house’ due to systemic disadvantages. He detailed how single-screen owners are forced into unfavourable terms and programming choices-often denied the flexibility to screen multiple big films-which effectively directs their audience toward smaller, more flexible multiscreen properties. He insisted the real question should be, ‘Are theatres making money?’ since even multiplex chains face losses.

Vishek argued the problem was fundamentally about content, not the single-screen itself. He cited the

massive success of films like Gadar 2, Jawan, and Pathaan to prove that single-screens consistently ‘fire and deliver numbers’ whenever good content is available. He underscored the irony that India is a grossly underscreened market yet constantly questions the format's survival. He concluded that OTT platforms were allies, not competitors, as they increased awareness of diverse regional content like Malayalam cinema. The actual issues were content quality and pricing, and solving these could easily allow India to sustain 30,000 to 40,000 screens.

The Path Forward for Single-Screens

The panel concluded that the challenge facing single-screens is systemic but solvable, requiring a multi-pronged approach to overcome the unequal commercial terms and programming limitations imposed by the industry. The primary path to reinvention involves leveraging prime real estate for ancillary income, as demonstrated by Chinmoy's retail conversion and adopting the Kerala Blueprint of converting large halls into smaller, flexible multiscreen to maximise revenue, as explained by Suresh Shenoy. Crucially, the industry must prioritise data adoption and AI-based technology to enable optimal programming of diverse regional content, a solution Vishek reinforced by proving that single- screens consistently ‘fire’ when good content is available. Ultimately, the panellists agreed that fixing issues related to content and pricing, coupled with lobbying for easier government compliance, is the key to unlocking the massive, untapped potential of the Indian theatrical exhibition market.

Akkshay Rathie

Prem Elangovan

F U T U R E R E L E S E S A

A glimpse of movies coming soon…

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Silent Night, Deadly Night

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20th Century

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David

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Avatar: Fire and Ash

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Charlie the Wonderdog

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The Housemaid

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Send Help

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Tyree Dillihay

Starring

Stephen Curry, Nicola Coughlan

Genre

Comedy, Sports

Wuthering Heights

Production

Warner Bros.

Director

Emerald Fennell

Starring

Margot Robbie, Jacob Elordi

Genre

Drama

Production

20th Century

Director

Gavin Polone

Starring

Georgina Campbell, Logan Miller

Genre

Horror, Suspense

I Can Only Imagine 2

Scream 7

Production

Lionsgate Studios

Director

Brent McCorkle

Starring

John Michael Finley, Dennis Quaid

Genre

Drama, Sequel

Production

Paramount

Director

Kevin Williamson

Starring

Neve Campbell, Isabel May

Genre

Horror, Suspense

Dhurandhar

Production

Jio Studios

Director

Aditya Dhar

Starring

Ranveer Singh, Sanjay Dutt

Genre

Action, Patriotic

Tu Meri Main Tera

Main Tera Tu Meri

Ikkis

Production

Dharma Productions

Director

Sameer Vidwans

Starring

Kartik Aaryan,

Ananya Panday

Genre

Romance, Action

Production

Maddock Films

Director

Sriram Raghavan

Starring

Agastya Nanda, Simar Bhatia

Genre

Patriotic

Production

Sathya Jyothi Films

Director

Vijay Karthikeyaa

Starring

Sudeepa, Naveen Chandra

Genre

Action, Drama

The Raja Saab

Production People Media

Director

Maruthi Dasari

Starring

Prabhas, Malavika Mohanan

Genre

Horror, Comedy

Production

T-Series

Director

Anurag Singh

Starring

Sunny Deol, Varun Dhawan

Genre

Action, Patriotic

Production

Nadiadwala

Director

Vishal Bhardwaj

Starring

Shahid Kapoor, Triptii Dimri

Genre

Action, Drama

Production

Yash Raj Films

Director

Abhiraj K. Minawala

Starring

Rani Mukerji

Genre

Action, Crime

Border 2

Mardaani 3

Mark

O' Romeo