TheatreWorld ::: June - August 2025

MINDS HARE

As a devoted cinephile, 2025 has been an exhilarating year marked by global and Indian cinema’s impressive resurgence. From soaring theatre attendance and record-breaking box office results to transformative technological advancements, the industry has proven both resilient and innovative.

At the heart of these developments was CinemaCon 2025 held at Las Vegas. The event underscored a strong push toward immersive technology and diverse storytelling. Samsung took centre stage with the launch of its new Onyx Cinema LED display, promising unmatched picture quality and scalability. And so is GDC with its unbeatable transparent LED screen. Sony Pictures unveiled its upcoming slate, including Danny Boyle’s 28 Years Later (June 20, 2025) and a live-action Legend of Zelda (2027). Universal Pictures showcased Jurassic World Rebirth, M3GAN 2.0, and How to Train Your Dragon , the latter premiering at CinemaCon ahead of its June release. Paramount Pictures surprised audiences with a visit from Tom Cruise promoting Mission: Impossible – The Final Reckoning, while also teasing Edgar Wright’s The Running Man (November 7). Disney wowed attendees with footage from James Gunn’s Superman reboot, notably featuring Krypto the Superdog . India hosted the inaugural of World Audio Visual & Entertainment Summit (WAVES) recently in Mumbai. At WAVES 2025, Shah Rukh Khan advocated for more affordable theatres in smaller towns to improve cinema accessibility and expand viewership, taking cues from China’s screen expansion beyond metros. Aamir Khan criticised the current film business model, arguing that the short window between theatrical and OTT releases discourages cinema attendance and damages the industry—especially in price-sensitive markets like India—by offering films for free shortly after release. Ajay Bijli of PVR INOX echoed similar concerns, stressing that films should first be fully monetised theatrically, then move to pay-per-view, and only later to OTT. He highlighted that rushing to OTT undercuts a film’s value before word of mouth can spread, and called for better management of release windows to ensure industry growth.

A major step toward this vision is the development of an international film city in Noida, led by producer Boney Kapoor. Spanning 1,000 acres, the project includes studios, sound stages, a film institute, post-production units, and a 10,000-seat convention centre. It’s expected to generate around 500,000 jobs and establish Uttar Pradesh as a national and global production hub.

Theatre chains like PVR INOX and MIRAJ CINEMAS are leading a tech-driven revival, rolling out 4K RGB laser projection across all screens and collaborating on premium experiences like IMAX and 4DX to lure audiences back to theatres.

Globally, 2025 delivered astonishing box office figures. China’s Ne Zha 2 grossed over $2.2 billion, becoming the highest-grossing animated film ever, surpassing Disney’s Inside Out 2 and ending its 14-year dominance. The Minecraft Movie collected $941.4 million, setting a record for video game-based films. Disney’s Lilo & Stitch remake also succeeded, grossing $452 million, ranking among the studio’s top live-action adaptations.

The Malayalam film L2: Empuraan garnered INR 265–268 crore globally, underscoring the pan-Indian potential of regional cinema. Other films such as Raid 2 , Tourist Family , HIT: Third Case , Thudarum, Jaat , and Bhool Chuk Maaf also made a significant impact at the box office. The controversy around Bhool Chuk Maaf intensified when it was initially slated for an OTT release. However, PVR INOX strongly advocated for a theatrical launch, arguing the film’s cinematic scale and cultural relevance deserved the big-screen experience. Their intervention led to a successful theatrical release, setting a precedent for theatrical-first strategies amid rising OTT dominance.

Capping off this cinematic momentum, the 8th edition of Big Cine Expo returns to the Chennai Trade Centre from August 19–20, 2025. As Asia’s premier event for the cinema exhibition industry, it promises a comprehensive showcase—from projection, sound, and seating to immersive technologies and distribution. It offers cinema professionals, technology innovators, and stakeholders an unparalleled platform to connect, discover, and elevate the future of cinema.

Raghavendra T (Raghav)

Editor-Publisher

DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.

Issue # 104

June-August 2025

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TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.

This issue of TW has two sets of page numbers - International pages TW-1 to TW-80 for TW, and India pages TM-1 to TM-46 for TM TM is inserted between pages TW-74 and TW-75 of TW

TW-8 INSTALLS

TW-39 Northern Light Cinema: Sale Scales New Heights

TW-41 Pathé De Munt: A Historic Cinema Experience In The Netherlands

TW-44 Majestic Cinemas: A Century of Cinematic Splendour in King's Lynn

TW-46 The Light Huddersfield: A Modern Entertainment Hub in West Yorkshire

TW-48 Golden Ticket Cinemas: A New Era of Moviegoing in Bluefield

TW-50 B&B Theatres: Nebraska’s Newest Entertainment Hub

TW-55 The Emergence of LED Cinema: Advancing Visual Standards in Modern Theatres

TW-58 Meyer Sound: Redefining Cinema Sound

TW-61 Boothless Projection in Cinema: Revolutionising Theatrical Operations TRADESHOWS

TW-64Review -

TW-66Preview -

TW-67PreviewTW-75

TM-4

INDIA PLEXING

TM-20 Shetty Cinemas: A Fresh New Cinematic Benchmark in Kalaburgi

TM-24 AMB Cinemas: Redefining Luxury Moviegoing In Hyderabad

TM-26 Cleopatra Multiplex: Rebirth Of A Cinematic Jewel In Tuticorin

TM-29 Sri Sakthi Cinemas, Erode: Evolving With Generation Since 1985

TM-33 Ganam Cinemas: Winds of Change in Thrissur

SPECIAL STORY

SAM'S STUDIOS INDONESIA: CINEMA'S NEW HORIZON IN JAVA

TW-32

VOX CINEMAS MALL OF EMIRATES: FINEST CINEMATIC PORTAL IN DXB

INSTALLS

TW-52

TECHNOLOGY

TM-36 Galalite Foldx: Visual Reinvention For Screen Technology

SPECIAL STORY

PVR INOX: BRINGS AN ALL-NEW GROUNDBREAKING INITIATIVE IN RAIPUR

TM-38

IMAX DELIVERS BIGGEST GLOBAL OPENING OF MISSION: IMPOSSIBLE FRANCHISE WITH $31 MILLION DEBUT OF MISSION: IMPOSSIBLE - THE FINAL RECKONING

IMAX Leads Strong Global Bow with a Stunning 20% of the Domestic Opening For the Filmed for IMAX Epic. IMAX announced that the highly anticipated Mission: Impossible - The Final Reckoning delivered a $31 million debut in the IMAX global network through Monday, the biggest IMAX global opening in the nearly thirty-year history of Tom Cruise's iconic action franchise. The Filmed for IMAX release - featuring more IMAX-exclusive expanded aspect ratio footage than any Mission: Impossible film - saw a stunning 14.2% of its global box office from less than 900 IMAX screens. Mission: ImpossibleThe Final Reckoning now stands as the second biggest Memorial Day Weekend debut ever for IMAX, behind only Top Gun: Maverick. "With 'Final Reckoning,' Tom Cruise and Christopher McQuarrie bring their signature artistry and ambition to delivering heart-pounding action sequences, and it's clear audiences want to experience this epic in the most immersive way possible," said Rich Gelfond, CEO of IMAX. "Paramount made IMAX a centrepiece of the film's expansive global launch and, as a result, IMAX over-delivered with an impressive share of the strong debut for 'Final Reckoning.” Mission: Impossible - The Final Reckoning delivered the biggest IMAX international opening ever for a Tom Cruise film with $15.7 million IMAX box office through Monday, inclusive of early previews in numerous markets. In North America, IMAX delivered $15.3 million through Monday -

an impressive 20% of the Domestic opening weekend. The strong start for Mission: Impossible - The Final Reckoning builds on recent momentum across the IMAX global network, with a succession of hits in Minecraft, the Filmed for IMAX title Thunderbolts and Sinners, which was shot with IMAX film cameras. Earlier this year, IMAX notched its highest-grossing first quarter ever, with $298 million in global box office. A Filmed for IMAX release, Mission: Impossible - The Final Reckoning was shot with IMAX digital cameras and features select scenes with IMAX-exclusive expanded aspect ratio. The film will continue playing across the global IMAX network for the next two weeks. The film is the latest in a record run of Filmed for IMAX titles this year, which continues with Universal's How To Train Your

Dragon, Apple/Warner's Bros. F1, Warner Bros./DC's Superman, Disney/Marvel's The Fantastic Four: First Steps, Disney's Tron: Ares, and Warner Bros. Mortal Kombat 2.

DOLBY AND CHRISTIE TO INTRODUCE NEW DOLBY VISION LASER PROJECTION SYSTEM

Christie and Dolby Laboratories recently announced their renewed collaboration to develop the next generation of Dolby Vision laser projection systems, which will begin rolling out into theatres soon. This next-generation Dolby Vision projection system will build on the spectacular moviegoing experience that filmmakers, moviegoers and exhibitors have come to expect since Dolby Cinema was introduced 10 years ago. With more than twice the brightness of typical cinema presentations, and a contrast ratio well exceeding a million-to-one, moviegoers will experience the brightest whites, darkest blacks, and the finest details in between. For highly saturated and real-life colours, this new 4K projection system will use RGB pure laser illumination to enable Dolby's Wide Color Gamut 1.0, which is nearly twice the color gamut of Rec. 709 and 122% of DCI-P3-capable projectors. With substantially enhanced reliability and efficiency, this next-generation Dolby Vision laser projection system delivers

superior long-term performance and ease of operation. Moreover, with its lighter-weight design, and smaller chassis, it will integrate more easily into a range of premium theatrical offerings, extending the reach of Dolby Vision to even more audiences. This includes Dolby Cinema, Dolby's pinnacle cinematic experience, as well as the recently announced Dolby Vision + Dolby Atmos solution aimed at exhibitors' own premium auditoriums.

EVT-IMAX EXPAND FAST-GROWING PARTNERSHIP WITH FOUR NEW IMAX WITH LASER IN AUSTRALIA

IMAX announced a significant expansion of their fast-growing partnership, with an agreement for four new state-of-the-art IMAX with Laser systems across Australia. The agreement represents the largest deal ever for new IMAX locations in Australia and triples the IMAX network with EVT. Three locations are set to open before the end of 2026, with an additional location set to open in 2027. EVT has rapidly grown its offering, becoming the largest operator of IMAX locations in Australia. EVT's existing IMAX footprint includes the iconic IMAX Sydney in Darling Harbour, which has consistently ranked among the top 5 locations globally for IMAX since it reopened in late 2023, and Event Cinemas Pacific Fair on the Gold Coast, which opened in December. The partnership extends to Australia, New Zealand and Germany, where IMAX and EVT are partnered on seven locations across these countries, with seven

more locations set to open. "A key element of the EVT entertainment strategy is to target investment into 'Fewer and Better' locations, maximising EVT's premiumisation concepts and solidifying our leading positions. Our customers love the IMAX format, and when you pair that with our broad range of premium seating options, we continue to deliver world-class moviegoing experiences. The growing preference for premium cinema is evident in our record-breaking key metrics results. With a strong future IMAX line-up, we look forward to offering more customers the IMAX experience," said EVT CEO Jane Hastings. "Moviegoer demand for IMAX significantly eclipses our current footprint in Australia, and EVT continues to be very proactive and strategic in filling that gap, with IMAX locations set for new areas across the country," said Rich Gelfond, CEO of IMAX.

"EVT and IMAX share a passion and keen focus on delivering the best possible cinematic experience, and we look forward to adding even more locations in one of our most productive markets worldwide."

IMAX has undergone unprecedented growth in Australiainclusive of this deal, the IMAX network in the country has grown eight fold since late 2022, when IMAX Melbourne was the only

location in the country. IMAX currently has four locations open in the country, and this deal bumps the backlog count to five new locations slated to open. The deal comes as IMAX continues to ride a wave of momentum in Australia. The country was the top market overall by per-screen-average (PSA) for IMAX in 2024, with an average of nearly $4.5 million per screen in the market; the next-best market delivered a PSA of just over $2.4 million. Similarly, Australia currently ranks as the tenth market overall for IMAX box office - a stellar result from just four locations in the country and ranking behind powerhouse IMAX markets like the U.S., China, Japan and the UK. The new EVT location will be equipped with IMAX with Laser, IMAX's most advanced entertainment experience.

Immersive by design, IMAX with Laser has been developed from the ground up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The experience is set apart by a ground-breaking 4K laser projection system that features a new optical engine, customdesigned lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX screens.

STRONG/MDI SCREEN SYSTEMS RENEWS EXCLUSIVE AGREEMENT WITH AMC FOR LASER DEPLOYMENT

Strong/MDI Screen Systems, a global leader in premium projection screen manufacturing, has renewed its exclusive agreement with AMC Theatres to continue supporting the theatre chain's ambitious laser deployment initiative. This partnership ensures that AMC Theatres' locations across the United States will feature Strong/MDI's cutting-edge screens, designed to optimise the performance of laser projection systems. This exclusive collaboration highlights Strong/MDI's dedication to advancing cinema technology by delivering superior projection screens that enhance image brightness, clarity, and efficiency. With laser projection rapidly becoming the industry standard, the partnership underscores AMC Theatres' commitment to offering moviegoers an unparalleled visual experience. "Strong/MDI is proud to continue our longstanding relationship with AMC Theatres by supporting their laser deployment initiative," said François Barrette, President of Strong/MDI Screen Systems. "This exclusive agreement reaffirms our position as a trusted partner in delivering high-performance solutions tailored to the evolving demands of cinema technology." By adopting state-ofthe-art laser projection technology, AMC Theatres reinforces its position as a leader in providing premium moviegoing experiences, offering audiences brighter images, richer colours, and enhanced image consistency.

CJ 4DPLEX - AMC TO BRING 4DX AND SCREENX TO AMC & ODEON MOVIEGOERS AT 65 LOCATIONS WORLDWIDE

CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, and AMC Entertainment, the largest theatrical exhibitor in the United States and in the world, announced that they will open 65 premium SCREENX and 4DX locations worldwide. It is the first global partnership between these two companies and will deliver the SCREENX and 4DX experience to AMC guests in the United States for the first time.

A new global partnership between AMC Entertainment and CJ 4DPLEX will bring 40 4DX theatres and 25 SCREENX theatres to key AMC and ODEON locations across the U.S. and Europe, starting this summer. The agreement will bring 25 total SCREENX locations across the United States and Europe. AMC and CJ 4DPLEX will deliver 40 total 4DX auditoriums across the United States and in Europe. The majority of the premium theatres will be deployed in AMC's strategic U.S. markets. The first few SCREENX auditoriums are expected to open

this summer in time for the Hollywood summer blockbuster season, and the first 4DX theatres are expected to open in the fall. The full rollout is expected to be completed by 2027. This deal marks a major milestone for CJ 4DPLEX's global expansion as it continues to excel in the premium theatrical arena. The deal will bring the total premium screen count for CJ 4DPLEX to over 1,200 locations around the world. The two companies currently operate six SCREENX auditoriums in Europe under the ODEON Cinemas banner. For AMC, the partnership marks a significant step in its ongoing commitment to investing in innovative technology and delivering the very best in premium experiences for its 225 million annual moviegoers. As a leader in embracing theatrical innovation, the SCREENX and 4DX technology signals the continued direction in the industry to leverage premium theatrical experiences as the exhibition business continues to evolve. "This partnership with CJ 4DPLEX to bring groundbreaking cinematic experiences, SCREENX and 4DX to AMC moviegoers marks another major step forward in our commitment to delivering the most immersive, cutting-edge experiences

to our millions of guests worldwide," said Adam Aron, Chairman and CEO of AMC Entertainment. "As the entertainment landscape evolves, AMC continues to lead the industry by embracing innovative technologies and premium experiences that redefine what it means to enjoy a movie."

AMC Entertainment currently operates 900 theatres and 10,000 screens around the world under its AMC Theatres brand in the United States, and under ODEON Cinemas and other brands in Europe and in the Middle East. "We're absolutely thrilled to be in business with the largest exhibitor in the world with one of the largest deals in the history of our company," said Jun Bang, CEO of CJ 4DPLEX. "This deal underscores the overwhelming growing popularity of both of our formats globally and serves as a significant milestone as the cinema industry continues to innovate and bring a differentiated entertainment product to moviegoers." "This partnership comes as we've secured our largest film slate ever for both SCREENX and 4DX while simultaneously strengthening our relationships with filmmakers and major studios," said Don Savant, CEO of CJ 4DPLEX America. "We are ecstatic to work together with Adam and the entire AMC team to expand our network globally and showcase our truly differentiated premium film formats to the AMC customers around the world, which can only be experienced in the theatre."

Upcoming titles in SCREENX and 4DX include Warner Bros.' A Minecraft Movie and Sinners, Marvel Studio's Thunderbolts, Paramount Pictures' Mission: Impossible - The Final Reckoning, Lionsgate's Ballerina, Universal Pictures' How To Train

Your Dragon, Sony Pictures' 28 Years Later, Warner Bros.' F1, Universal Pictures' Jurassic World Rebirth, Warner Bros.' Superman, and Marvel Studio's The Fantastic Four: First Steps

REGAL & IMAX EXPAND PARTNERSHIP WITH FOUR NEW MARQUEE LOCATIONS ACROSS LOS ANGELES, HOUSTON,

AND WASHINGTON DC AREAS

Regal Cinemas and IMAX announced an expansion of their longstanding partnership with an agreement for four new IMAX with Laser locations in the United States' biggest metropolitan areas. Included in the agreement, Regal will open a new IMAX theatre at the iconic L.A. LIVE entertainment complex in Downtown Los Angeles, with an IMAX 70mm film projector and 80-foot screen that will be among the largest in the city. The agreement will also bring new IMAX locations to three of IMAX's highest-grossing metropolitan

areas in the country, including Regal Greenway Grand Palace in Downtown Houston, Regal Virginia Gateway in the Gainesville suburb of Washington, DC, and Regal Sherman Oaks in Los Angeles. Three of the four new IMAX locations are set to open this year, with the remaining location opening in 2026. "At Regal, we are committed to providing the latest and most innovative technologies in our theatres with the overall goal of delivering the best moviegoing experience for our guests," said Eduardo Acuna, CEO of Regal Cineworld Group. "Through our partnership with IMAX, we are able to expand on this commitment by bringing their most advanced entertainment experience to some of our top performing locations." "These are excellent, in many cases newly renovated locations that demonstrate Regal's commitment to customer experience and promise to join the ranks of the most successful IMAX locations in the country," said Rich Gelfond, CEO of IMAX. "Passionate moviegoing audiences in major metropolitan areas fuel our growth, and we're excited to expand our partnership with Regal Cineworld

and give our fans even more ways to experience it in IMAX."

The agreement also provides for the renewal of 33 Regal IMAX locations across the U.S., and the installation of ten previously contracted upgrades to IMAX with Laser in 2025. Regal Cineworld, the parent company of Regal, is one of the largest global operators of IMAX with 132 IMAX screens out of over 640 locations worldwide.

IMAX 70mm film is the highestresolution image capture in cinema, shot exclusively with IMAX film cameras to deliver up to 18K resolution in a single frame. Films shot using this special format are shown in IMAX 70mm film projectors, a unique system currently available in just 30 locations worldwide. Recent films shot with IMAX film cameras and presented in IMAX 70mm include Oppenheimer, Sinners, and the 10th anniversary re-release of Interstellar. Next year's The Odyssey, currently being shot with IMAX film cameras by Academy-Award-winning director Christopher Nolan, will be released in IMAX 70mm locations in July 2026. All the new locations will be equipped with IMAX with Laser, IMAX's most advanced entertainment experience. Immersive by design, IMAX with Laser has been developed from the ground up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. The experience is set apart by a ground-breaking 4K laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX screens.

TOHO CINEMAS AND IMAX EXPAND PARTNERSHIP WITH SIX NEW IMAX WITH LASER, JAPAN

TOHO Cinemas. and IMAX announced an agreement to expand their partnership with six new IMAX with Laser systems across Japan. Under the agreement, IMAX will bring two new locations to TOHO Cinemas in Tokyo, while furthering its strategic expansion into key suburban areas, including Utsunomiya, Nisshin, Toyama and Motosu. The Tokyo locations, Utsunomiya, and Nisshin are set to open by the end of 2025, while the Toyama and Motosu locations are slated for the first half of 2026. Included in the agreement is one existing backlog location previously signed with TOHO Cinemas that will be upgraded to IMAX with Laser. Additionally, under the terms of this agreement, IMAX will add a second system to TOHO Cinemas Hibiya, replacing an existing premium large format theatre - the first location outside of North America to house two IMAX systems in the same complex. Inclusive of this agreement, TOHO Cinemas is now IMAX's largest exhibition partner in Japan, with the duo operating nine locations together across the country and seven more systems contracted to open by the end of 2026. The partnership has been a

successful one; in 2024, TOHO Cinemas operated three of the four highest-grossing IMAX locations in Japan. TOHO Co, and IMAX also enjoy a robust film partnership; the highly anticipated sequel to TOHO's Demon Slayer, the highest-grossing Japanese-language title ever for IMAX, will debut in July of this year, preceded by a rerelease of the original in May. "In Japan, we are currently producing a large number of Japanese films and animation to be seen in the IMAX format. We have been looking for a long time to bring this premier visual experience to as huge an audience as possible, and we are pleased to have signed the agreement to install six new IMAX theatres," said Takayuki Ikeda, CEO of TOHO Cinemas. "Especially, we are proud that TOHO Cinemas Hibiya has been approved to install two IMAX theatres, which is almost unheard of in the world. We will continue to deliver the best cinema experience to movie fans throughout Japan. We look forward to your continued support." "TOHO Group is a global entertainment powerhouse - with world-class cinemas and the largest film studio in Japan - and we continue to grow our partnership with the company in

a way that fuels both our network and box office growth," said Rich Gelfond, CEO of IMAX. "We are on pace to deliver more signings for IMAX systems in Japan this year than ever, and securing the further commitment of an excellent strategic partner such as TOHO Cinemas underscores our strength in this vital market." Year to date, IMAX has now signed agreements for eleven new and upgraded locations in Japan - on pace to beat the previous highwater mark of twelve set in 2023. IMAX currently operate 53 locations across Japan, with an additional 17 in backlog. Japan was the third-highest-grossing market globally for IMAX in 2024. Toho the parent company of TOHO Cinemas, has produced or distributed seventeen of IMAX's top twenty highest-grossing Japanese-language titles, including the anime powerhouses Demon Slayer (2021), Suzume (2022) and The Boy and The Heron (2023), all of which went on to deliver strong results in markets outside of Japan. Last month, the North American re-release of the 1997 Studio Ghibli classic Princess Mononoke by TOHO's Gkids delivered the biggest domestic opening ever for a local language title in IMAX, with $4.1 million. The six new TOHO Cinemas locations in Japan will be equipped with IMAX with Laser, IMAX's most advanced experience. Immersive by design, IMAX with Laser has been developed from the ground up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is set apart by a groundbreaking 4K laser projection system that features a new optical engine, custom-designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colours exclusively to IMAX systems.

CINEMANEXT AND KINEPOLIS TO DEPLOY GRETA IN 200 CINEMAS ACROSS FRANCE

CinemaNext, a leading provider of complete solutions for the cinema exhibition industry and the largest integrator in EMEA and North America, is pleased to announce the signing of a new agreement with Kinepolis to equip 200 of their cinema auditoriums across France with the GRETA solution from Greta & Starks Apps GmbH, a pioneer in the development of cutting-edge solutions for the hearing and visually impaired. This strategic partnership with Kinepolis represents another significant milestone in making cinema more accessible to all audiences. With this deployment, the total number of cinema auditoriums in France offering the GRETA solution now exceeds 2,000 screens nationwide! The GRETA mobile app enhances the cinema experience for people with hearing and visual impairments by offering additional versions (audio description, SDH subtitles, and sound amplification) of films shown in theatres. The app is user-friendly and operates via smartphones without requiring specialised installation within the cinema itself. This innovative solution ensures easy and reliable access to audio descriptions and subtitles and offers multi-language support, expanding the cinematic experience for diverse audiences. "We are excited to partner with CinemaNext to bring the GRETA solution to our patrons," said Anne-Sophie Le Guiader, Country Manager Box-Office, Sales &

Marketing France at Kinepolis. "Ensuring that cinema remains an inclusive experience for all our guests aligns perfectly with our commitment to delivering exceptional movie experiences. The GRETA app allows us to better serve our patrons with hearing and visual impairments while maintaining the high-quality presentation our audiences expect." "This new agreement with Kinepolis further strengthens our mission to make cinema more accessible throughout France," said Maxime Rigaud, Country Manager of CinemaNext, France. " Following our very last successful partnerships with UGC and other major exhibitors before, we are thrilled to extend this revolutionary solution to even more cinemagoers through Kinepolis' extensive network." CinemaNext France established an exclusive partnership with Greta & Starks Apps GmbH in early 2024 to market its solutions to cinema exhibitors in France. Since then, the company has successfully deployed the technology across the country. Recognised for its comprehensive services to exhibitors, CinemaNext France is ideally positioned to facilitate the integration of GRETA's innovative technology throughout the French cinema landscape. This collaboration allows cinema exhibitors to actively improve accessibility, ensuring a rewarding cinema experience for all audiences regardless of hearing or visual impairments.

AMC’S EMPIRE 25 & LINCOLN SQUARE 13 COMPLETE MAJOR

SEATING UPGRADES WITH 4,000+ NEW CLUB ROCKERS

AMC Theatres announced that two of its national flagship locations, AMC Empire 25 and AMC Lincoln Square 13 in New York City, have officially completed seven-month, multi-million dollar seating upgrades. In all, more than 4,000 AMC Club Rockers combined, as well as new flooring, were installed in all traditional, non-Premium Large Format auditoriums at the two locations. AMC Club Rockers feature a wider seat by up to 23%, and replace the previous fabric-material chairs with leather-like plush to give guests a more comfortable moviegoing experience. In the non-PLF auditoriums at AMC Lincoln Square 13, the new AMC Club Rockers were installed in most auditoriums with up to 10 inches of additional leg room, and the speakers were replaced to deliver high-quality surround sound. Creating a better moviegoing experience through more comfortable seating has been a core element of AMC's strategy for more than a decade. Previous iterations of upgraded seating, which required a significant decrease in capacity, were not feasible at AMC's highest-attended theatres. The installation of the AMC Club Rockers at AMC Lincoln Square 13 and AMC Empire 25 marks the second and third

locations in AMC's U.S. circuit to switch to the wider, more comfortable seats from the traditional cloth chairs. AMC Club Rockers were first installed in AMC Burbank 16 in the Los Angeles market in the summer of 2024. These three locations are regularly in the top 10 for domestic attendance, and these new seats make the moviegoing experience even more comfortable and enjoyable for guests, without eliminating significant seating capacity. This seating renovation project began in early September 2024. AMC Lincoln Square completed its renovation in November 2024. The project officially wrapped up at AMC Empire 25 in April this yearjust in time for moviegoers to enjoy spring and summer box office hits. At both AMC Empire 25 and AMC Lincoln Square 13, all non-PLF auditoriums feature spectacular Laser at AMC projection, which makes features better brightness, crystal-clear contrast and unbelievable color on every movie presentation. In addition, AMC Empire 25 and AMC Lincoln Square 13 feature multiple premium large format screens, like IMAX at AMC, Dolby Cinema at AMC, and PRIME at AMC - all of which feature pristine laser projection.

AMC LAUNCHES 50% OFF WEDNESDAYS FOR STUBS MEMBERS

With the spring box office booming, AMC Theatres, the largest theatrical exhibitor in the United States and the world, announced a major new pricing initiative. '50% Off Wednesdays' is designed to make moviegoing more affordable than ever. Beginning in July, AMC Stubs members will enjoy a price reduction of 50% off the adult-evening base ticket price all day long, on Wednesdays at all AMC locations in the United States. This new program is in addition to AMC continuing to offer significant discounts for AMC Stubs members on Tuesdays. Available to all 36 million AMC Stubs members, including any new members of AMC Stubs (AMC Stubs Insider membership is completely free to join), the new program allows guests to experience the latest blockbuster hits and other beloved stories on the big screen at a significantly reduced cost. Additional charges for premium formats such as IMAX at AMC, Dolby Cinema at AMC, PRIME at AMC, and RealD 3D apply, but the 50% discount will be applied to the base ticket price of those formats as well. While certain movies and holiday time periods may be excluded from the '50% Off Wednesdays' program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all

AMC Theatres in the United States going forward. Guests who are not currently AMC Stubs members can sign up to be AMC Stubs Insider members for free through the AMC mobile app, website, or at their local theatre. AMC Stubs membership allows for the earning of points redeemable for discounts at AMC theatres, and offers additional perks year-round, including half-price tickets on Wednesdays, free birthday rewards, and access to exclusive offers and promotions.

AMC UNVEILS ITS FIRST XL AT AMC AUDITORIUMSCONTINUING ITS ONGOING COMMITMENT THROUGH THE AMC GO PLAN

AMC Theatres recently announced it has opened the Company's first two XL at AMC auditoriums, both in the Kansas City market. The ExtraLarge Format (XLF) experience is officially branded and available to AMC guests for the first time at AMC DINE-IN Studio 28 in Olathe, Kan., and AMC DINE-IN

Prairiefire 17 in Overland Park, Kan. This 'XLF' experience features a wall-to-wall screen of at least 40 feet wide and 4K Laser projection, powered by Barco. Moviegoers can expect to see the biggest blockbusters on XL at AMC screens, in 2D and 3D formats. The XL at AMC experience will also allow more large-screen programming flexibility at AMC when multiple blockbusters are playing in theatres that also contain a Premium Large Format (PLF) screen. This new XL at AMC initiative is designed to make it easier for guests to identify the largest non-PLF auditorium in theatres that have screens at least 40 feet wide. Every XL at AMC auditorium receives a branded entry and easy-to-identify branding on the AMC website and mobile app. The XL at AMC auditorium is the latest innovation under the AMC Go Plan, the company's forward-looking strategy to invest in and reimagine the theatrical experience for guests nationwide. From more and better PLF experiences to luxury seating and cutting-edge laser projection, to dynamic new food and beverage offerings, AMC is focused on delivering unmatched comfort,

quality, and immersion. AMC expects to unveil up to 50 XL at AMC locations by the end of 2025. Guests at AMC DINE-IN Studio 28 and AMC DINE-IN Prairiefire 17 can book their tickets for the XL experience by looking for the XL logo next to showtimes on the AMC website and mobile app.

KENCAST, DCDC RENEW DEAL TO POWER CONTENT DELIVERY TO 33,000+ SCREENS

KenCast, a leading provider of secure digital content delivery solutions, and Digital Cinema Distribution Coalition (DCDC), the world's leading digital cinema content delivery network, announced the multi-year extension of their long-standing partnership. This partnership started in 2012 and has allowed the KenCast's CinemaPro appliance to support over 33,000 screens for the reception of feature films, trailers, and alternative content. The extension will enable the rapid adoption of a truly hybrid (satellite-terrestrial) network utilising the cost efficiency and reliability of satellite delivery for wide release titles, while also enabling the terrestrial delivery of limited release, one-off, and repertory titles all within a single, streamlined system. As part of the expanded agreement, DCDC and KenCast have also enabled dynamic bandwidth segmentation, allowing DCDC to have more flexibility and control so they can facilitate the delivery of a wider range of content, including advertising, pre-show content, and alternative event entertainment through the same network. This creates new flexibility and monetisation opportunities for studios, exhibitors, and advertisers.

CINEMANEXT TO UNVEIL REVOLUTIONARY PAA40+ AUTOMATION ADAPTER AT CINEEUROPE 2025

CinemaNext, the EMEA & US leader in cinema innovation, will launch its groundbreaking PAA40+ Automation Adapter at CineEurope 2025, enabling a radically new level of cinema booth automation and energy efficiency. Building upon the trusted reliability of the PAA20+, the next-generation PAA40+ introduces significant enhancements designed to optimise cinema operations, reduce energy consumption, and streamline booth management for exhibitors of all sizes. "The PAA40+ Automation Adapter represents our commitment to continuous innovation in cinema technology," said Araceli Vaello, VP Solutions at CinemaNext. "We've listened carefully to our customers' feedback and developed a solution that not only addresses their current needs but anticipates the future demands of modern exhibition spaces.

The

ability to remotely monitor and control power usage across the entire booth from anywhere is a game-changer for multi-site operators."

CIELO EXPANDS ITS PROGRAMMATIC AD SERVING CAPABILITIES TO OVER 1,200 SCREENS

CIELO, a leader in cinema technology solutions, is thrilled to announce the expansion of its programmatic ad serving solution to more than 1,200 screens. CIELO's unique ad serving technology automatically delivers and programs advertisements dynamically, allowing seamless placements of not only ads from real-time bidding ad exchanges, but also of premium positions advertisements closer to showtime. This development highlights CIELO's commitment to revolutionising cinema advertising by providing innovative, TMS-agnostic solutions that streamline workflows for advertising partners and exhibitors.

With its cloud-based, hardware-less solution, CIELO enables cinemas to automate the ad serving of premium position ads closer to showtime. The system automatically sets the proper start and end dates of campaigns and schedules the correct aspect ratio version of ads, ensuring accurate and timely delivery. Additionally, CIELO integrates with the world's leading programmatic ad exchanges, dynamically serving ads to fill unsold inventory just before each show. This not only enhances the utilisation of pre-show advertising but also maximises revenue opportunities. CIELO's intuitive configuration process ensures that all advertising assets - including pre-show ads, programmatic ads, and premium ad positions - are delivered and programmed correctly. This guarantees that the sold advertising campaigns are played in the right place at the right time. With CIELO's real-time proof-of-play reporting, advertising partners and exhibitors gain timely validation of campaign compliance. This transparency instils confidence among cinema advertising buyers, ensuring they receive the value they paid for.

CINE ROYAL ELEVATES CINEMA EXPERIENCES WITH CIELO TECHNOLOGY, IMPLEMENTED BY SCRABBLE ENTERTAINMENT

CIELO, the global leader in cinema device monitoring and data analytics, and Scrabble Entertainment, the Middle East's largest 2K DCI-compliant cinema deployment provider, have partnered to enhance Cine Royal's operations and elevate its customer

experiences. Together, they are deploying CIELO's cutting-edge suite of tools-QR/QC, Essentials, Automation, Director, and Command-across Cine Royal's cinema network. By adopting CIELO's advanced monitoring platform through Scrabble Entertainment, Cine Royal gains a tailored solution to streamline operations, boost efficiency, and improve profitability. Scrabble's seamless integration and top-tier technical support ensure maximum uptime, allowing Cine Royal to focus on delivering exceptional entertainment. Within a year of implementation, Scrabble and CIELO will empower Cine Royal to proactively identify and resolve operational issues before they escalate, ensuring a consistently superior cinema experience. This collaboration between CIELO and Scrabble Entertainment underscores their shared commitment to innovation, customer satisfaction, and seamless technology integration in the cinema industry.

ICTA HONOURS EMOTION KINO MONHEIM AS 2025 BEST NEW BUILD CINEMA (EMEA)

The International Cinema Technology Association (ICTA) proudly announces the first winner of its 2025 ICTA EMEA Awards: EMOTION Kino Monheim am Rhein, Germany, has been named Best New Build Cinema of the Year. This prestigious award recognises outstanding technological excellence, design, and innovation in cinema exhibition. EMOTION Kino Monheim am Rhein impressed the selection committee with its unique blend of high-end design, boutique character, and cutting-edge

technology, including a Premium Large Format (PLF) auditorium. Its role as a vibrant community cinema in the heart of Monheim am Rhein further underlines its significance and makes it stand out among a strong field of nominations. The award will be presented mid-June this year during ICTA's annual EMEA Awards Reception in Barcelona, just before the start of CineEurope. Additional ICTA EMEA Award winners - in the categories Best Cinema Refurbishment and Best Arthouse Cinema - will be announced in the coming weeks. Mark Mayfield, ICTA President, congratulates the winners:

"EMOTION Kino Monheim am Rhein sets a bold new standard with its boutique design and cutting-edge technology. In a market like Germany, where premium boutique cinema concepts remain relatively rare, this is a remarkable achievement, especially in a growing, but not major, city. It's a shining example of how local cinemas can lead the way in reimagining the moviegoing experience. Congratulations to Julian Rüttgers and Thomas Rüttgers for this great achievement!" Located in the centre of Monheim am Rhein, EMOTION Kino features 570 seats across six uniquely designed auditoriums, offering a mix of blockbuster cinema, European film, alternative content (Event Cinema), and private events. EMOTION Kino is a destination: its striking foyer and individualised auditoriums aim to

spark emotion and inspire connection. The venue is a joint achievement of Deutsche Theaterbau (planning and execution), Quadrat P Raum + Licht (design), and ECCO Cine Supply and Service GmbH (technology partners). Technical highlights include CINITY, Ultimate, Ultimate Studio, Dolby Atmos, Dolby Surround 7.1, D-BOX motion seating, RealD 3D, and Strong MDI screens. The cinema features seating from Euroseating, Encore, and Infinity Seating.

LOTTE AND GDC TECHNOLOGY STRENGTHEN ALLIANCE WITH NEW MULTI-YEAR MEDIA SERVER AGREEMENT

GDC Technology (GDC), a global leader in digital cinema solutions, announced that Lotte Cinema has selected GDC's SR-1000 Standalone Integrated Media Block (IMB) for its comprehensive theatre upgrade program. The agreement covers the replacement of legacy systems and new installations across Lotte Cinema locations. This renewal reinforces Lotte Cinema's confidence in GDC's technology, particularly the SR-1000's industry-leading reliability, advanced feature set, and exceptional technical support provided by GDC's Korea office. The deployment will be executed by GDC's local service team and integration partners, ensuring seamless implementation and ongoing operational excellence. "We're honoured to continue our partnership with Lotte Cinema," said

Dr. Man-Nang Chong, Founder and CEO of GDC Technology.

"This endorsement of our SR-1000 platform demonstrates how our combination of cutting-edge technology and localised support delivers unmatched value to major exhibitors." GDC's Korea team will provide full lifecycle support for the installations, maintaining Lotte Cinema's reputation for delivering premium cinematic experiences.

CINÉPOLIS RENEW SOFTWARE PARTNERSHIP WITH AAM FOR PRODUCER, SCREENWRITER AND ADFUSER SOLUTIONS

Arts Alliance Media (AAM), global leader in digital cinema software and support services, has announced the extension of a long-standing partnership with Cinépolis, the leader of the film and entertainment industry in Mexico and Latin America, and the world's largest cinema chain in terms of attendance per auditorium. After achieving proven success with the combined power of Screenwriter, AAM's flagship Theatre Management System (TMS), Producer, an enterprise, circuit-level TMS, and

AdFuser, an advertising campaign management tool, the exhibition giant has opted to renew their software licenses for another term to maintain circuit-wide centralisation, drive operational efficiency, and continue to reach their audiences more effectively. While facilitating the management of sites, content, and advertising for 6,661 screens from one location, the extended partnership underlines Cinépolis' unwavering commitment to operational excellence, enhancing customer service, and delivering unforgettable movie experiences. Responsible for scheduling features, trailers and advertisements, monitoring screens, and controlling playback for over 45,000 screens worldwide, AAM's Screenwriter remains the most powerful, widely deployed TMS in the world. By adding Producer's pioneering automation and centralised workflows to Screenwriter's long-established functionality, Cinépolis have the tools to reduce site-to-site task duplication, allowing more time to focus on the experience of their audiences. Meanwhile, AdFuser will allow users to harness advanced consumer targeting, inventory management, and campaign reporting to build and deliver robust advertising campaigns.

VUE APPOINTS DIRECTOR

TO LEAD NEW DISTRIBUTION ARM

Vue has appointed Eve Gabereau as Director of Distribution for Vue Lumière, Vue's newly launched, dedicated distribution arm focused on bringing more high-quality international and British films to European screens. Eve is an experienced film executive with a wide international network and specialises in distributing independent films by both established and emerging talent. Most recently, Eve founded and led as CEO, Modern Films, a London-based distribution, production and digital exhibition company. Established in 2017 with the release of Manifesto starring Cate Blanchett, Modern Films champions diverse, distinct and impactful stories through the power of cinema including the Oscar-winning Drive My Car and this year's awards contenders: Vermiglio (Venice Silver Lion winner) and stop-motion animation Memoir of a Snail (Annecy Cristal Award, LFF Best Film, featuring the voice of Sarah Snook).

Prior to this, Eve co-founded Soda Pictures/ Thunderbird Releasing, an independent distribution company for UK and Ireland releases and titles in North America. Commenting on her appointment, Eve said: "I'm delighted to be joining Vue and to be part of launching Vue Lumière at

such an exciting time for both Vue and the industry. I am looking forward to bringing more stories to audiences across the UK and Europe." Otto Turton, Chief Commercial Officer, Vue, added: "We are thrilled Eve is joining us to oversee Vue Lumière. We have seen the demand from our customers for great local and international titles, and this appointment underlines our commitment to bringing more films to our screens and beyond, bolstering our core business of combining the best in big screen content with the best seats, sound and screens." Eve, who is also a board member of Film London and the British Independent Film Awards as well as an accredited ACE Producer, joined Vue on 6 January 2025 and reports into Otto Turton, Group Chief Commercial Officer, Vue.

JURASSIC WORLD REBIRTH' GETTING AN XL T-REX POPCORN BUCKET AT CINEMARK THEATRES

We got our first look at the Incubator Dual Container that Regal theatres will be unleashing this Summer for Jurassic World Rebirth, but that's not the only

popcorn bucket the new movie is getting. Cinemark Theatres has previewed its own lineup of merch this morning. The theatre chain's 'Colossal Merch' lineup will include an exclusive T-Rex popcorn bucket, which will come with a free sameday refill. It'll cost $30, with XL popcorn on the side. We're also getting Jurassic World Rebirth popcorn tins and souvenir cups from Cinemark, along with a few plushies. From executive producer Steven Spielberg and director Gareth Edwards (Rogue One: A Star Wars Story, Godzilla), a new era is born when Rebirth releases in theatres on July 2. Five years after the events of Jurassic World Dominion, the planet's ecology has proven largely inhospitable to dinosaurs. Those remaining exist in isolated equatorial environments with climates resembling the one in which they once thrived. Scarlett Johansson stars as skilled covert operations expert Zora Bennett, contracted to lead a team on a top-secret mission to secure genetic material from the world's three largest dinosaurs. When Zora's operation intersects with a civilian family whose boating expedition was capsized by marauding aquatic dinos, they all find themselves stranded on an island where they come face-to-face with a sinister, shocking discovery.

GDC AIB-3000 TRANSFORMS CINEMA AUDIO

GDC Technology (GDC), a leading global provider of digital cinema solutions, announced that worldwide sales and commitments for its 16-channel cinema audio processor, AIB-3000, have shipped over 270 units since its introduction in 2024. The rapid growth in sales of GDC's standalone cinema audio processor in countries such as Brazil, China, Hong Kong, India, the Middle East, Japan, Korea, Singapore, and the United States confirms its global acceptance among cinema owners. GDC will take the opportunity to display its latest cinema solutions for micro rooms to premium largeformat (PLF) auditoriums at CinemaCon 2025, developed specifically for the moviegoing experience, including the SR-series media servers for LED cinema screens, acoustically transparent LED cinema screens, the DTS audio solutions, and more. Attendees will have the chance to examine GDC's standalone 16-channel cinema audio processor, AIB-3000. The AIB-3000 is a standalone 16-channel cinema audio processor compatible with all major current and legacy DCI servers that support 5.1/7.1 audio formats and up to 16-channel audio processing, including the application for the US market. It delivers a sensational surround sound experience in certified DTS Surround Cinema auditoriums by enabling precise sound system calibration and utilising full-range surrounds with enhanced bass management.

The AIB-3000 can also function as a digital-to-analog (DAC) converter, offering various auxiliary audio inputs, including a built-in booth monitor, microphone, and an interface for external audio media players. Additionally, it can remotely switch input sources via Ethernet. Furthermore, it supports HDMI with encoded audio formats such as AC3 with the HM-100 add-on.

LEEDS CINEMA SLASHES FAMILY TICKET PRICE FOR MAY HALF-TERM

The family ticket price will be reduced to just £25 at the Leeds cinema, and ticket holders can also claim a large sweet or salted popcorn free of charge. With the latest family-friendly blockbusters offering a perfect way to spend quality time together, parents and children alike can look forward to enjoying films like Disney's live-action reimagining of Lilo & Stitch or the highly anticipated Mission: ImpossibleThe Final Reckoning. Jon Dixon, UK Marketing Director at Showcase Cinemas, said: "We're thrilled to bring back our offer for families this May half-term. It's a fantastic way to spend quality time together while watching the biggest blockbusters, and our special-priced family ticket ensures that everyone can enjoy the magic of the cinema experience.

VUE SIGNS MAJOR DEAL WITH

LEADING CINEMA

TECHNOLOGY PROVIDER BARCO

Vue, the largest privately owned cinema operator in Europe and number one exhibitor in the U.K., has signed terms with Barco, the global leader in laser cinema, to bring its award-winning laser projectors across Vue's European estate. The rollout of Barco's technology to screens across all eight countries in Vue's portfolio reiterates the company's commitment and continued investment, bringing the best big screen experience to its moviegoers. The deal will see an initial installation of more than 1,000 Barco Series 4 projectors and Barco media servers introduced to Vue's screens by the end of 2029, starting the rollout in the U.K., Germany and Denmark. Vue Southport in the North West of England was the first of Vue's cinemas to undergo installation, and Vue Westfield Shepherd's Bush in London, the company's flagship site, will be next in line. The Barco Series 4 laser projection family delivers industry-leading image brightness, superior contrast, more vivid colour, and improved clarity. With consistently high light output, Laser by Barco brings films to life with rich, vibrant colours and deep, immersive blacks, ensuring every frame is rendered with remarkable precision and detail. This next-generation laser technology eliminates the need for Xenon lamp replacements, reducing maintenance while ensuring consistent and long-lasting performance. These projectors also consume significantly less power, promoting a more sustainable and cost-effective cinema operation. Commenting on the deal, Tim Richards CBE, CEO and founder of Vue, said: "We are delighted to be partnering with Barco to deliver more than 1000 incredible laser projectors

across eight countries. Barco's stateof-the-art laser technology perfectly complements our investments in Lux and Ultra Lux recliner seats as well as the recently unveiled Vue Your Way, our innovative new take on foyers. These exciting developments will ensure we continue to provide the ultimate big screen experience to our customers and are perfectly positioned for the opportunities that lie ahead." "Barco shares Vue's commitment to delivering new and exciting cinema experiences," said Gerwin Damberg, EVP of Barco Cinema. "Together, we look forward to bringing Laser by Barco to Vue's theatres throughout Europe. With laser projection, audiences will enjoy the next generation of movie presentation with stunning picture quality, high image brightness and increased color gamut." Vue's focus remains on continuing to build and develop the business by innovating and investing in its estate and technology to deliver the ultimate big screen experience. Vue recently unveiled a UK first: Vue Your Way, piloting a new take on the cinema foyer experience for customers. Customers can explore the various snack and drink options before using the self-checkouts, having scanned their tickets at digital entry gates. This offers customers the opportunity to explore the full range of food and drink on offer, at their own pace, as well as eliminating or significantly reducing queuing at peak times. Vue has also been transforming existing and newly acquired Vue sites, including Southport and Swindon in the UK, and rolling out the recently launched Ultra Lux seating, Vue's most comfortable, spacious and luxurious recliner seating to date.

CHRISTIE EQUIPS NEW CINEMEX THEATRES IN MEXICO WITH LASER PROJECTORS

Cinemex, one of Mexico's leading cinema chains, has acquired Christie CineLife+ Series laser cinema projectors to equip five theatre complexes as part of its brand renewal and modernisation initiative, coinciding with its 30th anniversary. This project is part of Cinemex's broader expansion and modernisation plan, which includes new openings and renovations throughout the year. The chain currently operates nearly 3,000 screens across Mexico.

"At Cinemex, continuous innovation and modernisation are key pillars of our strategy to differentiate ourselves in the market," says Francisco Eguren, COO of Cinemex.

"Adopting advanced projection technology, such as Christie's laser projectors, enables us to deliver a superior cinematic experience, providing our audiences with exceptional image quality and greater visual impact in every screening." The acquired projectors include CP2409-RBe, CP2411-RBe, CP2415-RGB, and CP2420-RGB, each selected to meet the specific projection needs of individual auditoriums. Several factors influenced the decision to choose Christie projectors. "Christie's laser projectors offer superior image quality, featuring a wider colour spectrum and exceptional brightness that ensures stunning visuals," explains Francisco Eguren. "We also appreciate their ease of use, with features like auto-configuration and motorised lens mounting that optimise our operations and ensure top performance in our theatres.

"He adds: "Energy efficiency and operational cost optimisation are critical factors in our technology decisions. Christie's laser projectors stand out for their

reliability and durability, with a long lifespan that minimises maintenance needs. Additionally, their energy efficiency helps us reduce power consumption, leading to a lower environmental impact and cost savings. Thanks to laser technology, we can provide a high-level cinematic experience while maximising operational profitability." The first 10 projectors were installed in late December at the new Cinemex Platino in Samara Satélite, Mexico Citythe first complex to showcase the chain's new brand identity, where projection technology played a key role in the transformation, delivering brighter, sharper images that significantly enhance the viewing experience. The remaining projectors will be installed between March and May of 2025 across four additional locations:

Cinemex Downtown in Puebla, Cinemex Paseo Jardines in Veracruz, Cinemex Paseo Martín Carrera in Mexico City, and Cinemex Alaia Tapachula in

Chiapas. The agreement with Cinemex was a collaboration led by Christie's team, including Diego López, director of cinema for Latin America, and Ernesto Armus, General Manager of the Cinema Division in Mexico. "We are honoured that Cinemex has chosen Christie for this large-scale deployment of laser cinema projectors, further strengthening our long-standing partnership," says Armus. "Our team in Mexico is fully committed to providing them with the best service and support. We sincerely thank the entire Cinemex team for their trust in our brand." Francisco Eguren, COO of Cinemex, concludes: "At Cinemex, we deeply value Christie's technology and its commitment to continuous innovation in cinematic projection. Their contribution has been instrumental in ensuring that our theatres remain at the forefront of the industry, delivering the best possible visual experience to our customers."

SAMSUNG PARTNERS WITH WANDA; LAUNCHES CHINA'S FIRST CINEMA LED THEATRE

Samsung Electronics announced a partnership with the world's largest theatre operator, Wanda Cinemas, to bring its pioneering Cinema LED Screen technology to Wanda's Wujiaochang theatre, located in Shanghai's Yangpu District. The theatre marks the first implementation of Samsung's Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland. "Since its introduction mid-last year, Samsung's Cinema LED Screen has captivated the cinema industry with its potential to revolutionise the theatre and filmgoing experience. Through sharper colours, true-tolife audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture," said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. "Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favourite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market." The new partnership expands Samsung's relationship with the world's leading cinema chain. A Fortune 500 company, Wanda Cinema Line.

operates nearly 14,347 screens at more than 1,352 theatres around the world, and also owns recognisable global cinema brands including AMC, Carmike, Odeon and Hoyts Group.

Even as Cinema LED at Shanghai's Wujiaochang theatre launches, Samsung and Wanda Cinemas are already finalising a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year. As the world's first Digital Cinema Initiatives (DCI)compliant High Dynamic Range (HDR) LED theatre display, Samsung's Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpasses that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theatre configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colours, pristine whites and deep blacks.

To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-ofthe-art audio technologies from JBL

by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio 'sweet spot' throughout the theatre's seating area, producing a true multi-sensory experience, the way the content creators intended.

"As the world's leading cinema company, our customers expect a differentiated and memorable theatre experience both worthy of their investment and reflective of the Wanda Cinemas brand," said Qi Wang, Vice President, Wanda Film Holding. "We are honoured to work with Samsung to set the new luxury theatre standard, and look forward to making the Shanghai Cinema LED theatre a must-see destination for both movie enthusiasts and casual consumers alike." With the demands for theatre space evolving across the industry, Samsung's Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theatre. The display's consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content, including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.

The launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang's Wanda Cinemas in Shanghai, China. From left, Jason Kim, VP of

Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Electronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, Vice President of HARMAN.

BASILDON VUE CINEMA SET TO EXTEND OPENING HOURS UNTIL 3 AM

Basildon town centre's Vue cinema is set to get the green light to stay open until 3 am and show blockbuster midnight screenings and host special events. Thousands of visitors flocked to the grand opening of the £ 25 million cinema complex last summer, and the venue has become a huge success since. Currently, the cinema is allowed to operate from 9 am until 1 am daily, however, fresh plans to extend opening hours to between 8 am and 1 am are recommended for approval ahead of a planning committee meeting on Wednesday.

Bosses at Vue hope extended opening hours will allow the chain to show big-name film premieres as they are released and allow customers to avoid busy periods. The move comes ahead of the planned opening of a huge new £ 2.75 million Wetherspoons nearby, as well as the addition of a Creams Cafe and new SushiCo as part of the cinema complex. Jessica Power, councillor for regeneration, jobs and skills, has welcomed the move as another positive boost for Basildon's nightlife. She said: "Extended opening times would be positive, it's a sign of good business and more demand. "The East Square area is really growing, with new restaurants

and eateries and the new pub opening this summer. "It all adds to improving the nightlife in the town centre." Vue extended its opening hours beyond 1 am on one weekend in October last year, with no noise complaints received and no disturbances reported in the town centre. After a noise impact assessment, it was deduced that extended opening hours would not be detrimental to the surrounding area in respect of noise or disturbance, but rather would enhance the vitality of the town centre. Ahead of the meeting, councillors have been recommended to approve the application. Planning documents state: "The proposed extended opening hours to Vue Cinema are not considered to cause detrimental harm to the residential amenities. "The development will support the vitality and viability of Basildon Town Centre."

HDR BY BARCO SETS EXPANSION PLANS FOR SOUTHERN ASIA

Barco, the leader in laser-powered cinema solutions, and Qube Cinema, a global provider of end-to-end digital cinema technology, announced a multi-year agreement for the deployment of HDR by Barco in premium auditoriums across India, Sri Lanka, and Bangladesh. Under the deal, moviegoers in these markets can look forward to at least 10 new HDR by Barco locations per year in the coming years, with all locations in the deal deployed by 2030. The news comes after the 2025 edition of CinemaCon, the exhibition industry's annual convention in Las Vegas, where Barco announced several HDR titles coming this year. HDR by Barco debuted at

CinemaCon 2024 in Las Vegas and is available at select locations in the United States and the United Kingdom. With the announcement, Qube and Barco are making this ground-breaking high-dynamic range presentation accessible to more moviegoers around the world. "Barco has a long history of working with Qube Cinema to elevate the moviegoing experience for audiences across Southern Asia with laser projection," said Gerwin Damberg, EVP of Barco Cinema. "Now, with the expansion of HDR by Barco, we look forward to working together to raise the bar for cinema once again and bring premium high-dynamic range presentation to theatres throughout the region." Speaking about the partnership, Harsh Rohatgi, Chief Executive Officer, Qube Cinema, said, "Our long-term partnership with Barco has helped us establish superior projection standards across several theatres in the country. When we experienced their latest Lightsteering technology, we realised that it would help both filmmakers to offer, and viewers to enjoy, a premium visual presentation of movies in HDR. As a company that has pioneered several technologies in the digital cinema space, we are proud to introduce HDR by Barco in cinemas across the country. We are happy to have our longstanding exhibitor partner, Asian Cinemas, join us on this journey and launch this technology at three of their upcoming screens in India." The first HDR by Barco screen in India that is scheduled to open in partnership with Qube Cinema/ Barco will be at AMB Cinemas, Hyderabad, on July 27, 2025, the anniversary of Asian Cinemas' late founder, Narayan Das K Narang's birthday.

NEW WEEKLY SCREENINGS AT REEL FAREHAM FOR PARENTS AND OVER 60S

REEL Cinema Fareham is rolling out two new weekly events aimed at making cinemas more affordable, inclusive, and welcoming for local film lovers - whether they're navigating life with a newborn or simply after a relaxed midweek treat. Senior Screen invites film fans aged 60 and over to enjoy a specially selected film in good company, with a free hot drink and biscuit included, all for just £4.99. Held every Tuesday morning, these calm and sociable screenings are a great way to enjoy cinema at a gentler pace. Also running every Tuesday are Parent + Baby screenings, designed exclusively for adults with babies under 12 months. With lower volume, softer lighting, and no older children or general public in attendance, they offer a low-stress way to catch the latest releases, with unlimited tea or filter coffee on hand too, all included in the £4.99 ticket price. "These events are about removing barriers and making cinema work for everyone," said Mike Willis, General Manager at REEL Cinema Fareham. "We're proud to offer a space where our community can relax and reconnect through film - whether you're a new parent or enjoying retirement."

Conveniently located in the town centre, offers five state-of-the-art screens providing an accessible and welcoming space for filmgoers of all

ages. As a key part of the local leisure offering, it supports community engagement through inclusive programming and affordable, high-quality cinema experiences.

HEINZ LAUNCHES WORLD'S FIRST AD INTERRUPTED BY A MOVIE!!!

In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are worth the wait. Introducing Heinz's Post-Post Credits: the first-ever ad that gets interrupted by a movie! Exclusively playing during the showings of A Working Man on April 9th and Mickey 17 and The Amateur on April 10th and 11th at Dubai Mall Reel Cinemas, this one-of-a-kind cinematic experience plays in two parts. The first half teases before the movie, but the real reward? That comes after the credits roll. Only those patient enough to stay until the very end will unlock limited-edition Heinz merch and exclusive discount deals, a treat that, like the thick and rich Heinz ketchup itself, is worth the wait. Passant El-Ghannam, marketing director MEA, Heinz Arabia, said, "You've got to really love something to wait for it - whether it's the final scene after the credits, or that glorious, gravity-defying pour of Heinz. It's irrational. It's rich. It's Heinz. And that's what this campaign is all about. In a world of skips and scrolls, Heinz is

a reminder that some things, like great ketchup and great scenes, are worth the wait."

Federico Fanti, Chief Creative Officer, FP7McCANN Dubai, said, "Post-credit scenes have become a cultural phenomenon between filmmakers and audiences, a reward for those who wait. We saw a perfect parallel with Heinz, a brand that has always turned waiting into an experience, in a way that only Heinz can."

GDC REACHES MAJOR MILESTONE WITH THE WORLD'S FIRST DCICERTIFIED HDR LED MEDIA SERVER DESIGNED FOR CINEMA SCREEN

GDC Technology, a leading global provider of digital cinema solutions announced that a new Cinity LED solution incorporating media server technology from GDC, has successfully passed the latest and most rigorous test for High Dynamic Range (HDR) and 3D presentation under Compliance Test Plan (CTP) version 1.4.1 from Digital Cinema Initiatives (DCI). The Cinity LED cinema screen with GDC HDR LED media server has become the world's first and only HDR display and media server to receive this certification, setting a new benchmark in the global film industry. As the authoritative testing and certification body for the global digital cinema industry, DCI is responsible for formulating and updating the CTP for digital cinema systems. In April 2024, to address trends in display technology innovation and upgrades in market demand, DCI released the highest

certification standard, CTP v1.4.1, for global digital cinema equipment. The certification categories include traditional projection technology and direct-view LED screen technology, which are further divided into Standard Dynamic Range (SDR) and High Dynamic Range (HDR). The optional Stereoscopic Presentation testing allows certification of 3D-capable equipment. HDR direct-view LED screen technology with 3D support represents the higher standard category. "The GDC HDR LED media server represents the first-ever media server technology to achieve this status," said Dr. Man Nang Chong, founder and CEO of GDC. "This milestone marks the dawn of HDR cinema as defined by Hollywood DCI standards." Meeting the various technical standards and requirements outlined in the DCI compliance test plan for direct view high dynamic range is no small feat. It requires a significant investment in research and development, along with skilled expertise and time," said Pranay Kumar, CTO of GDC Technology. "We take pride in the fact that the GDC HDR LED media servers continue our tradition of being first-to-market, enabling movie theatres the ability to deliver an exceptional image quality that audiences will truly notice." GDC's patented HDR LED media server featuring Flexible Architecture Stable Technology (FAST) is designed for playing back 4K high frame rate movies up to 120 frames per second and 4K 3D content.

The media server incorporates all the essential features and benefits of the SR Series media servers, including highly reliable components. It ensures near-zero maintenance and an impressive 100,000 hours of Mean Time Between Failures (MTBF). The SR Series features diskless up to 4TB CineCache (built-in cache memory) playback, allowing content to be played back without the need for local HDD storage. It supports the playback of thousands of movies and includes a newly designed web-based interface that is user-friendly and intuitive.

PIKESVILLE CINEMA REOPENS UNDER NEW OWNERSHIP, AIMS TO REVIVE THE 'ROMANCE OF MOVIEGOING'

Back in December, the theatre formally known as Next Act Cinema in Pikesville announced it was closing its doors for good. Under new ownership, those same doors are opened once again, but this time

the focus is not just on new movies. Johnson now owns Pike's Studio Cinema and decided to kick the grand opening off with a Sidney Poitier marathon of movies. He says it's important for smaller cinemas to have diversity and offer other things to stand out from other theatres. "We are competing with a lot of things. We're competing with streaming, we're competing with the big theatres with the 21 screens and the 35 screens," says Johnson. So, in addition to movies, the space can also be reserved for special events. "We're also doing a lot of special events. I mean, we're going to be doing a speaker series and we're going to be doing music nights and we're also going to be doing gaming nights," he said. But even with all the changes, Johnson says it's going to be hard to keep the space open without the support from the community. "We have no illusions, we know it's very, very tough. This is a very expensive project. We are making our struggle known to people only because I don't want, if I do have to leave, if I'm not able to do it, it won't be because we didn't try," says Johnson. But, he says, the theatre has too many ties to the community to just go to waste. So, Johnson says it would be great to have people volunteer at the cinema, rent the space out for birthdays and other events, or simply donate to ensure the doors don't have to close again anytime soon.

BARCO DEBUTS NEW SMART CINEMA AMPLIFIER AND INTEGRATED MEDIA SERVER WITH AUDIO PROCESSING, LAS VEGAS

Barco mFusion and Barco Smart Amplifier Expand the Company's Laser Suite with Faster, More Streamlined Operations and Advanced Capabilities. Barco, the global leader in laser cinema technology, debuted two new solutions at CinemaCon 2025, expanding the Barco Cinema portfolio with enhanced audio capabilities and faster, more efficient operations. The Barco mFusion ICMP-XS integrated audio and media server and Barco Smart Amplifier are designed to work seamlessly with the award-winning Barco Series 4 projection family to enable unified technology management, powerful content processing and playback, and rich surround sound. With this announcement, Barco offers exhibitors a complete cinema presentation solution that simplifies the delivery of exceptional theatrical experiences. Building on the success of its predecessor, the Barco Alchemy, Barco mFusion combines state-of-the-art audio processing and live content streaming capabilities with a next-generation media server. Barco mFusion is thoughtfully designed to meet the high-volume needs of today's cinemas with speeds up to 5x faster for simultaneous content ingest, play,

and transfer. Exceptional surround sound supporting 5.1/7.1 configurations and immersive audio rendering delivers crystal-clear dialogue and powerful bass. Featuring a new, evolutionary interface that evolved from the Barco Series 4 platform, the mFusion integrates seamlessly for maximum workflow efficiency and simplified operations. Barco's new integrated Smart Amplifier delivers robust, dynamic sound for an audio experience that complements the dazzling laser-powered presentation on screen. Combining power and efficiency, the Smart Amplifier is part of a complete Barco laser projection solution sharing a common control interface with mFusion ICMP-XS and Series 4 projectors, allowing effortless installation and hot swappable functionality for uninterrupted operations. "We are honoured that cinemas worldwide have chosen Laser by Barco and Barco Series 4 for their move to laser projection," said Gerwin Damberg, EVP, Barco Cinema. "Barco's focus on innovation drives us to develop new solutions that enhance our technology offerings to add value to our customers and improve the cinema experience for moviegoers." Barco mFusion and Smart Amplifier

are powerful additions to any cinema technology stack and are compatible with all major brands on the market today. When combined with Barco Series 4 laser projection, however, the full suite of advanced capabilities and optimised fleet management is unlocked. Barco's Series 4 interface is the first and only integrated UI for projection, media server, audio processing, and streaming in one. Accessible via computer, handheld device, or the integrated touch display on Barco Series 4 projectors, it streamlines the management of multiple processes. All solutions in the Laser by Barco ecosystem are designed with sustainability in mind, using fewer materials, modular designs, and a circular economy approach for a lower overall environmental footprint.

ROYAL CINEMAS PARTNERS WITH UNIQUE X TO ENHANCE CINEMA OPERATIONS, UAE

Unique X, the global leader in cinema software and content delivery, is thrilled to announce a new partnership with Royal Cinemas to roll out the Rosetta-Bridge Theatre Management System (TMS) across all locations. This deployment aligns with the introduction of BaseKey KDM

manager, ensuring a seamless, high-quality experience for audiences at every Royal Cinemas venue. Working closely with Scrabble Entertainment DMCC in the United Arab Emirates, Unique X has developed a flexible, phased approach to implementation, ensuring smooth integration across Royal Cinemas' hardware infrastructure, both new and existing. The transition is designed to be seamless, enabling standardised operations and an optimised workflow across all sites. Rosetta-Bridge TMS acts as the cinema's central operational hub, seamlessly integrating with the POS system for a fully automated workflow. Rosetta-Bridge TMS automates show scheduling and ShowPlayList creation, while offering real-time monitoring, smart CPL selection and content library management via FTP, alongside a comprehensive suite of other features. BaseKey ensures KDMs are delivered safely in a fully automated workflow to cinemas, removing the need for manual intervention to ingest KDMs. Roger Harris, Chief Executive Officer at Unique X, commented: "By integrating Unique X's suite of solutions, Royal Cinemas is taking a major step toward operational excellence. We are proud to support such an innovative and customer-focused brand and look forward to driving further advancements together with our local partners at Scrabble Entertainment."

Ahmed Shafeeq, Head of Technical at Royal Cinemas, added: "Unique's product suite stands alone in its functionality and innovation. We partner with cinema-focused vendors, and the unique quality clearly reflects their dedication. We're excited to continue our strong partnership."

AMC AND DOLBY ANNOUNCE MAJOR U.S. EXPANSION WITH 40 NEW DOLBY CINEMAS BY 2027

Dolby Laboratories, a leader in immersive entertainment experiences, and AMC Entertainment, the largest theatrical exhibitor in the United States and in the world, recently announced a significant expansion of their partnership, following a decade of success and guest popularity of the Dolby Cinema at AMC experience. Beginning this year, AMC and Dolby will add an additional 40 Dolby Cinema at AMC locations in the United States through the end of 2027.

This represents a nearly 25% increase in Dolby Cinema at AMC auditoriums in the United States, bringing the total number to over 200. Dolby Cinema is the flagship offering of Dolby's theatrical solutions for exhibitors and moviegoers alike. It provides a fully Dolby-designed environment that gives audiences a captivating way to experience a film in Dolby Vision ultra-vivid picture quality, combined with Dolby Atmos immersive sound. As part of the partnership, AMC and Dolby extend their commitment to the existing Dolby Cinema network. For AMC, the expanded partnership marks another significant step in its ongoing commitment to invest in

innovative technology and deliver the very best in premium experiences for its moviegoers. In addition to the new locations, AMC has also selected Dolby Vision as its HDR offering of choice, which, combined with Dolby Atmos, makes Dolby Cinema an extraordinary and compelling premium theatrical experience. "Premium moviegoing is defining the modern box office," said Kevin Yeaman, President and CEO, Dolby Laboratories. "In expanding our longstanding partnership with AMC, we look forward to providing even more audiences with access to the most immersive film experiences that you can only get at Dolby Cinema." "For a decade, AMC and Dolby have provided moviegoers with incredible premium experiences - making the biggest blockbusters even bigger, brighter, louder, and more immersive," said Adam Aron, Chairman and CEO of AMC Entertainment. "The expansion of this partnership is a powerful demonstration of AMC's ongoing commitment to deliver this premium experience, sought out by filmmakers, studio partners, and our guests, to even more of our theatres and AMC moviegoers

around the United States." The partnership comes at a time when premium moviegoing represents a significant and growing share of the total box office, with Dolby further cementing its position as a valued brand among moviegoers. 2024 marked Dolby Cinema's strongest year in history at the box office, surpassing the company's record-setting 2023 box office gross. Fuelling this attendance is Dolby's strong content pipeline, with over 725 theatrical features released or confirmed to be released in Dolby Vision and Dolby Atmos to date. This includes new and upcoming releases at the box office like Mission: ImpossibleThe Final Reckoning, Karate Kid: Legends, F1, Jurassic World Rebirth, Avatar: Fire and Ash, and more. And of the top 50 titles of the past five years, 49 were shown in Dolby Cinema.

HELIOS SA

CONVERTS ENTIRE CHAIN TO CHRISTIE LASER PROJECTION IN MAJOR MULTI-YEAR AGREEMENT

Helios SA, the largest independent cinema chain in Poland, has signed a multi-year agreement with Christie to convert its entire chain to RGB pure laser projection. Over the next couple of years, all Helios screens will have the latest laser projectors from Christie's CineLife+ Series and CineLife+ IMB-S4 media servers. Helios was co-founded by CEO and Managing Director Tomasz Jagiello, who was recently announced as the recipient of the 2025 UNIC Achievement Award. "We have 30 years of experience using only Christie projectors - from the first series to the latest laser models. The products have proven

themselves reliable in their class, with the highest image parameters," he explained. Jagiello underlines the length and strength of the relationship with Christie: "On my first day at work in our first cinema, I asked the technician what their ideal projector would be and they said Christie. What I learned in the first two hours of my first day, I made come true for my team as we grew. There is magic in Christie projection." In 2025, Helios starts the transformation by installing 63 pairs of projectors and servers in eight cinemas and including a mix of 4K and 2K RGB pure laser and RBe enhanced laser. Projectors were installed in all eight screens at Helios Poznan in March, with installation at Helios Blue City in Warsaw, Helios in Gdynia, and Helios Forum in Gdansk to follow. The switch to RGB pure laser will give guests to Helios cinemas the best movie-watching experience while leveraging the best-in-class operational efficiency and energy savings the projectors provide.

Helios CTO Marcin Czubak commented on the Poznan site, "Installing and integrating such new equipment is always a challenge.

The presence of Christie specialists turned out to be extremely helpful.

The image we are getting from

CineLife+ Series projectors- this is a must-see. A wide range of beautifully saturated, deep, and vivid colours, even in dark scenes, uniform image brightness across the entire screen, high contrast with deep blacks, and such sharpness. You just want to watch, endlessly!" "We are investing in the latest CineLife+ IMB-S4 servers on the market," said Czubak. "Helios was the first to install the IMB-S4 in Poland and one of the first in the world. Their integration with the projection makes it a perfect solution. One of the trademarks of Helios's remarkable success has been its unique mix of state-of-the-art equipment mixed with interesting architecture, and a highly localised approach for each cinema paired with innovative campaigns and publicity. Jagiello says Christie is crucial in their strategy going forward.

Adil Zerouali, Christie's Vice President of Sales for EMEA, says, "I've had the pleasure of working alongside Tomasz and his team on many projects, and we're proud to be working alongside the Helios again to help them continue to deliver the best-in-market moviegoing experience that they are known for."

CINEWORLD TEAMS UP WITH GERARD BUTLER TO LAUNCH 4DX

FATHER'S DAY GIFT EXPERIENCE IN GLASGOW CINEMAS

This Father's Day, Hollywood star Gerard Butler is teaming up with Cineworld Cinemas at Renfrew Street and Silverburn in Glasgow for the launch of Cineworld's first-ever 4DX gift experience. Available to buy now in 4DX cinemas and online, the gift experience is made for fathers who thought they were brave… until their seat started moving. Cineworld's Father's Day gift includes two 4DX tickets and a pair of ponchos. Now reimagined in a breathtaking live-action format, it soars into 4DX with fire-breathing effects like air bursts in front and behind, sudden drops, windstorms and water sprays. Because nothing says bonding like braving a splash zone together in matching ponchos. You'll want to hold onto your popcorn, too, because the motion will test you, especially when you're dodging mid-air dragon battles. Just don't let Dad ask the Cineworld team if they can 'turn down the effects' (spoiler: they can't).

This Father's Day, take Dad on the adventure of a lifetime with How to Train Your Dragon in 4DX - only at Cineworld. 4DX launches you into the skies with swooping seat movements that track every aerial

battle and environmental effects that whip from fire to fog. Just make sure Dad doesn't toss any of his popcorn in the air, as dragons might mistake it for a snack. To prepare the nation, Cineworld has dropped a video guide featuring Gerard Butler and his young co-star, Mason Thames, who offers survival tips on how to train your dad in 4DX. Top tip for Dad: No Ducking When Your Seat Moves - dragons can't reach you. "I'm Scottish, fear is not in my vocabulary," insists Gerard. We'll see about that! Give Dad a Father's Day he won't forget with the 4DX Gift for 2 - and remind him there's absolutely no need to give his seat a pep talk before it starts moving. As for the bubbles? They'll arrive when the dragons see fit. Grainne Clarke, Head of Corporate Sales & Partnerships at Cineworld, said: "With two 4DX tickets and matching ponchos, our Father's Day 4DX Gift Experience is part bonding exercise, part survival test - just enough splash to test Dad's bravery and see who flinches first. "Expect airborne popcorn, dragon breath, and a cinema seat with a mind of its own. This is extreme cinema: not for the faint of heart. Or faint-of-poncho."

CINE ARAÚJO ACQUIRES RGB PURE LASER CINEMA

PROJECTORS

Christie is pleased to announce that Cine Araújo, one of Brazil's most established cinema chains, has acquired 44 Christie RGB pure laser cinema projectors featuring Christie Real|Laser technology. The projectors, ranging from Christie CP4415-RGB to Christie CP4435-RGB models, are being implemented in several of Cine Araújo's locations throughout Brazil under Christie's Cinema Rental Program. Founded in 1928, Cinematográfica Araújo is one of Brazil's most traditional cinema operators, with a presence in 10 states and 26 cities, operating a total of 153 screens. With this latest investment, Cine Araújo will bring advanced pure laser projection to cinemas in cities including Taboão da Serra, Sorocaba, Campo Limpo, Piracicaba, Cabo Frio, Dourados, Duque de Caxias, Mauá, São José do Rio Preto, and Rio Branco. The move reinforces Cine Araújo's commitment to providing highquality cinematic experiences to audiences across Brazil. Christie's Cinema Rental Program, developed in collaboration with OrionPC, is the pioneer of this type of business model in Brazil, offering a "cinema as a service". This approach enables exhibitors to acquire the latest RGB and RBe laser projection technology without upfront capital investments. Designed to address the financial challenges faced by cinema operators since the pandemic, the program has played a vital role in supporting the modernisation of projection systems in Brazil. The flexible model allows exhibitors to scale their investments according to their operational needs, ensuring long-term sustainability and growth. For Cine Araújo, the decision to

once again choose Christie projectors was based on three key factors. "We selected Christie for the excellent quality of its projectors, the durability of the equipment, and the exceptional after-sales support from OrionPC," says Marcos Araújo of Cine Araújo. Araújo also highlights the advantages of the Christie Cinema Rental Program. "This model allows us to quickly transition to laser projection. In addition, in Brazil, rental expenses are considered operating costs, which results in tax benefits. There is also the environmental aspect and the cost savings, as we will no longer need to replace lamps." Cine Araújo expressed great satisfaction with the image quality of Christie RGB pure laser projectors. "The brightness and colour accuracy are outstanding. We are extremely pleased with the projectors we have and the exceptional experience they provide to our customers," says Marcos Araújo. "Our Cinema Rental Program continues to gain momentum, providing exhibitors, both large and small, with the flexibility and cutting-edge technology they need to succeed," states Ricardo Laporta, Regional Sales Manager, Cinema, Christie Brazil. "This initiative allows cinemas to access best-in-class projection solutions while adapting to evolving market conditions. We are proud to support Cine Araújo in their mission to enhance the moviegoing experience for audiences across Brazil." With the addition of these new installations, Christie now has a total of 200 screens operating under this rental model in Brazil, including installations with major Brazilian exhibitors, smaller cinema chains, and independent operators such as Cine Londrina, Paradigma Cine Arte, Cine X, Cineflix, Kinoplex,

Multicine Cinemas, Cine Gracher, FAAP, Praia da Costa, Casarão de Ideias, Moviplex, and Cine Quelipe. OrionPC manages all aspects of the rental program, including financing, installation, maintenance, and repairs, ensuring that cinema operators can focus on delivering high-quality entertainment without concerns over ongoing technical upkeep. The program includes all of Christie's RGB and RBe laser cinema projectors, covering different resolutions and brightness levels to suit various screen sizes, from boutique cinemas to Premium Large Format (PLF) venues, catering to various needs and budgets.

SCOTLAND'S OLDEST CINEMA CROWNED NATION'S BEST IN NEW STUDY

Scotland's oldest purpose-built cinema has been crowned the nation's best in a new study. Video production agency Wonderpunch analysed data from Tripadvisor on 65 cinemas across Scotland. An average rating out of five was calculated for each cinema based on all existing reviews, with an extra 20 three-star reviews added per cinema to help balance the data for locations with fewer reviews. Only cinemas with at least 20 reviews from users were

included in the final ranking. The Hippodrome in Bo'ness is Scotland's best cinema, according to Tripadvisor. Dating back to 1912, the nation's oldest purpose-built picture house has an average rating of 4.61, higher than any other cinema in Scotland. It has also gathered 127 five-star reviews, which make up over 80% of all the reviews. The Bo'ness Hippodrome. Edinburgh's Dominion Cinema is the second highest-rated nationwide, averaging 4.55 out of five. An independent, art deco venue that first opened in 1938, the Dominion Cinema ranks high thanks to 307 perfect five-star reviews from visitors. Cameo Picturehouse is the city's next highest-rated cinema, placing 14th with a score of 4.01. The Birks Cinema in Aberfeldy takes third spot in the study. The singlescreen cinema has an average rating of 4.54 based on 271 reviews, 205 of which are five-star. Annan's Lonsdale Cinema and The Tower Digital Arts Centre in Helensburgh also rank high in fourth and fifth. The Lonsdale Cinema scores 4.50 out of five, while The Tower Digital Arts Centre is slightly lower with 4.28. The rest of the top 10 highest-rated cinemas are made up of Glasgow Film Theatre, Dundee Contemporary Arts, Highland Cinema in Fort William, Greenock's Waterfront Cinema, and the Everyman Cinema Glasgow.

SAM'S STUDIOS INDONESIA:

CINEMA'S NEW HORIZON IN JAVA

Amidst the buzz of global cinema innovations, one name stood out from Southeast Asia-Sam Studios. A brand wholeheartedly dedicated to broadening access to Indonesian cinema throughout the peninsula. TheatreWorld's Editor-Publisher, Raghav's conversation with Sonu Samtani, Film Producer, President Director of Mega Kreasi Films and Proprietor of Sam’s Studios, Indonesia unveiled a captivating journey sparked by a deep-seated respect for local audiences and an unwavering commitment to delivering high-quality cinematic experience. Read more to know about his journey and how the spark for curating Indonesian films for the locales and getting the content recognised on International platforms drives Sonu to ace nothing but better further…

Sonu Samtani, a prominent figure in the Indonesian film industry, known for his extensive work as a Producer and Director. He has been instrumental in bringing a variety of films to the Indonesian audience, contributing significantly to the country's cinematic landscape. As the President Director of Mega Kreasi Films and Mega Kreasi Tech, Sonu Samtani has overseen

numerous productions that span various genres, showcasing his versatility and commitment to storytelling. His filmography includes titles such as Love in Bombay and Alena reflecting his ability to engage audiences with diverse narratives. Samtani's leadership at Mega Kreasi Films has not only produced commercially successful films but has also

nurtured emerging talent in the Indonesian film scene. His dedication to the industry is evident in his continuous efforts to innovate and adapt to the evolving cinematic environment. Beyond his professional endeavours, Samtani is recognised for his commitment to enhancing the quality and reach of Indonesian cinema, making

Sonu Samtani Proprietor, Sam’s Studios

significant strides in both domestic and international markets.

Tell us about the history of Pak Sam and your family's heritage…

Sonu: My father, Shankar Samtani, originally came from Tandu Adam. After the partition in 1947, he migrated to Indonesia around 1948. By 1963, he started building his own businesses here, including a small film company. He began producing films, and people started calling him 'Pak Sam'-'Pak' means Mister, and they shortened his name. He was well-loved by Local Artists, Cinematographers, Directors-everyone admired his vision, which was to elevate Indonesian cinema. He even managed to get Indonesian films shown in Europe, selling them so international audiences could experience our stories. I became interested in film and went to study at FTII in Pune, India, in 1981, graduating in 1984. I returned home and began working in film alongside my father. Before he passed away in September 2010, he shared a dream with me-that all Indonesians could watch local films on the big screen. He said, 'Not on TV. On screen.' It took us 13 years, but in 2024, we began building cinemas under the

name Sam Studios to realise that dream. I founded Mega Kreasi Films

The Dawn of Cinema in Indonesia: A Cultural and Historical Journey

The story of cinema in Indonesia begins in the early 20th century, during the era of Dutch Colonial Rule. It was a time when moving pictures were still a novelty worldwide-but their arrival in the Dutch East Indies (as Indonesia was then known) marked the beginning of a rich, evolving cinematic tradition that continues to thrive today.

in 2012. We started with TV filmsstandalone 80-90 minute stories. Today, we've produced around 6,000 of them. I've directed many serials and films, including Alena, which recently aired in Studio 21, and another one titled Silence is coming soon. Filmmaking has always been in my blood-and even though it's tiring, I truly love directing.

Could you give us an overview of Sam’s Studios and explain its core mission?

Sonu: The core mission of Sam’s Studios is to promote Indonesian films and expand access to cinema, especially in smaller cities that currently don't have theatres. Indonesia is a vast country with a large population, yet we only have around 2,000 cinema screens. That's simply not enough. With Sam’s Studios, our goal is to place theatres in underserved areas so local communities can enjoy films. That was the main vision behind creating Sam’s Studios.

How does Sam’s Studios embody the late Pak Sam's vision of providing quality cinema experiences?

Sonu: We don't compromise on quality at all. We've installed top-ofthe-line Barco projectors, a 7.1 surround sound system, and silver screens. Even the seating is specially designed. Our goal is to ensure that, even in smaller cities, people enjoy a full cinematic experience that matches what you'd find in major urban centres. We've also rethought the overall environment. Most cinemas are quite congested-you go in, watch a movie, grab some popcorn, and leave. But at Sam Studios, we've created spaces where people can relax before or after the film. There are sit-out areas, places to have coffee, and for those who smokeespecially since many Indonesians

do-we've provided designated outdoor spots. It's more than just watching a movie; it's a lifestyle experience we're offering.

What factors motivated the decision to focus specifically on Indonesian films?

Sonu: Before building our cinemas, we conducted thorough researchabout a year and a half-across all the proposed sites. What we found was quite clear: the majority of local communities in these areas strongly prefer Indonesian films over foreign ones. One of the main reasons is accessibility. Many of the audiences in these regions may not have had higher levels of education, so reading subtitles becomes a challenge. It interrupts their experience. Indonesian films, on the other hand, are easier for them to relate to and enjoy without that barrier. So, based on that insight, we made a conscious decision to focus on showcasing local films.

What is the reasoning behind Sam’s Studios' use of conventional, container, and balloon cinema models?

Sonu: When we built our first conventional cinema in Cibadak, we quickly realised how expensive the process was. Conventional buildings require a lot of materialsbricks, cement, manpower-and the

The First Flickers: Arrival of Film (1900s-1920s)

Cinema first reached Indonesian shores in the early 1900s. The earliest screenings were foreign silent films brought in by European exhibitors, shown in tents, open fields, or makeshift halls. These film shows, known as Toneel, often combined live narration and music with silent visuals, helping bridge the language and cultural gap for local audience. In 1900, the first public film screening took place in Batavia (now Jakarta), organised by a travelling European film company. Over the next two decades, screenings became more regular in major cities such as Surabaya, Semarang, and Bandung.

design is very rigid. It's just a block structure with a screen, and there's no flexibility. That's when one of our Directors, Indrani Banerjee had the idea of container cinemas. But

containers are made of steel, which created a major acoustic challenge. We had to go through a lot of trial and error to figure out how to make the sound work properly. Eventually, we got it right and launched our container cinema model. After that, we looked into balloon cinemas. I first heard of one being used in Ladakh, India, but we wanted to create something unique. The balloon cinema we developed uses a special material designed by a German scientist and manufactured in China. It's fireresistant, scratch-proof, and has an ARS-an automatic refilling system that maintains air pressure. If the pressure drops, it fills itself; if it's

too much, it releases air. It's completely self-regulating. We also designed a hidden metal framework to anchor the structure securely, so it doesn't fly off, but you won't even notice it's there. Our engineers worked closely with Chinese counterparts to stitch the material and finalise the design. I even visited China personally to inspect the prototype before we moved ahead. Now, we're working on new concepts using alternative materials-but acoustics remain a top priority in every design we explore. You mentioned significant technical challenges. Could you elaborate on those, particularly concerning the innovative balloon cinema?

Sonu: The technical challenges were significant-especially with the balloon cinema. We had to work out extremely precise measurements for everything. Just getting the

design right took us around six to eight months. It wasn't simple; we had to keep cross-checking with our Chinese counterparts, and also with the German scientist who originally developed the material. He had actually designed how air could be filled into this special structure. The material itself is air-inflated, but we also had to integrate various internal components to ensure proper acoustics. That added to the complexity. So, it involved a lot of back-and-forth travel between China and Germany. It was a long process-testing, failing, adjustingbut in the end, we got it right. Apart from the technical side, we also faced regulatory hurdles. Building a stand-alone theatre is very different from setting one up inside a mall. In a mall, most of the permits are handled by the mall

Rise of Indigenous Cinema (1930s-1940s)

The 1930s saw the rise of Indonesian filmmakers and producers. Pioneers like The Teng Chun, a Chinese-Indonesian filmmaker, began producing popular films that blended martial arts, folklore, and moral tales. His studio, Java Industrial Film, became highly influential in shaping early Indonesian cinema. In 1937, Albert Balink, a Dutch filmmaker working with native collaborators, directed Terang Boelan (Full Moon)-often hailed as the first commercial blockbuster in Indonesian cinema. It combined romance, music, and beautiful landscapes, resonating with local audiences and inspiring a wave of new filmmakers.

management. But with a stand-alone cinema, you're responsible for securing every single permit yourself. And at the time, we were still quite new to this part of the business. Hence, we had to figure everything out from scratch-what authorities to approach, what kind of documentation was needed, how to navigate the local regulations in each region. Fortunately, once the government understood what we were trying to do, things became easier. The Minister of Culture, Mr Fadli Zon, saw that we were doing this for the people-bringing cinema to areas that had no access to it. He even made a public press release announcing that the government would support Sam’s Studios in building more theatres. That announcement helped open doors. After that, securing permits became much smoother. People began to recognise that this was a meaningful cultural initiative-not just a business project. In the end, every technical and bureaucratic challenge we faced became part of the learning process. It was tough, but it helped shape the innovative model that Sam Studios is known for today.

How does this unique concept enhance the movie-watching experience for the audience?

Sonu: The first thing you notice when you step into a balloon cinema is the unique atmosphereit's an entirely different feeling. You're walking into what looks like a balloon from the outside, and suddenly, you're in a fullfledged theatre. That initial 'wow' moment really enhances the overall experience. Another big advantage is the sound quality. Inside the balloon, we've achieved almost zero echo because of the way it's rigged. The sound you hear is clean and pure, giving a much more immersive, cinematic experience. In conventional theatres, like the

one you visited, we use bricks and add rock wool for acoustics, but it doesn't absorb sound nearly as well. With the balloon, there's a natural air gap-and in an air gap, sound doesn't travel easily. That alone makes a big difference. We also wanted the balloon cinemas to stand out visually-to set ourselves apart from the typical brick-and-mortar theatres. The design offers a fresh, modern

aesthetic that's memorable for the audience. In terms of construction, it was surprisingly smooth. Of course, we faced some technical challenges, but those were more part of the learning curve. Our servers, projectors, and speakers are all customised. So, we had to fine-tune everything-from ratios to acoustics-adjusting continuously until we got the exact feel we wanted. But I wouldn't call it a

hurdle. It was more of a creative process, figuring out what worked best for this innovative format.

Can you share the current scale of Sam Studios' operations and outline your plans for future expansion?

Sonu: We currently have 51 Screens across 17 sites and our 18th site work is on-going. Our goal is to have at least 100 sites-again, not screens, but sites-just on Java Island. After that, we'll move into Sumatra, Sulawesi, Kalimantan, and other islands. This year alone, we're targeting another 23 sites. Sam Studios also operates on a franchise model, which is gaining traction. Many investors and film producers are showing interest-they want to have their own theatres. So, we share the technology with them, train them, and guide them through the process. For example, we've got one franchise in Labuan Bajo, near Bali. A film producer there took our layout and is currently building her own theatre. We've had a strong response because the model is affordable, efficient, and unique. We also send our teams to any proposed site. They assess the land, check permit feasibility, and determine zoning restrictions-green zones, red zones, and so on. Once the location is approved, we do a full feasibility study, including audience profiling. We're not too concerned about whether other cinemas exist in the area, but we definitely prioritise places with no theatres. That's the heart of our mission-bringing cinematic access to underserved communities.

What is Sam’s Studios programming strategy for independent and foreign films?

Sonu: At Sam’s Studios, we follow a unique programming strategy. We have our own programming director, but unlike conventional

cinemas, we focus heavily on independent films and avoid screening what other theatres are already playing. That way, when people wonder why a certain film isn't showing, we later bring it back for special screenings-and those shows are usually packed. This delayed release model builds anticipation and draws larger crowds. We're also not DCI compliant-we're e-cinema-so we're not bound by the same distribution schedules or constraints as major cinema chains. That gives us flexibility. In Indonesia, about 270 to 280 films are produced annually, but only around 80 to 85 make it to theatres. The rest get pushed into backlog. At

Sam Studios, we're trying to give those under-represented films a platform. Previously, we used dubbing for foreign films, but now we prefer direct sound because it aligns better with our production and post-production process. As for foreign films in general, we experimented with them, but there were surprises-like audiences being caught off guard when Korean actors spoke fluent Indonesian. So now, we focus more on local and independent content that resonates with our viewers and fills the programming gap left by mainstream cinemas.

What is Sam’s Studios contribution to the Indonesian film industry's economy?

Raghav of TheatreWorld with Sonu Samtani at the film shooting spot witnessing his direction

Raghav at one of the Sam’s Studios theatre in Indonesia with their team

Sonu: Sam’s Studios contributes significantly to local communities. Firstly, we generate local tax revenue and create job opportunities by hiring and training staff from nearby areas. We run a dedicated training centre where employees learn ticketing and cinema operations, followed by a two-month trial period at our theatres. We also support education through Nobar-group screenings for schools that lack access to cinemas. On weekends, we offer special children's film screenings. Beyond this, we provide a vital platform for local artists and filmmakers including those in MP4 formatthanks to our servers that support both DCP and MP4. This allows local filmmakers to showcase their work without the cost of creating DCPs. While we warn about piracy risks with MP4s, the choice is theirs. We also maintain an in-house DCP centre for added support.

Could you briefly outline Sam Studios' future plans for utilising innovative cinema construction materials?

Sonu: We're planning a new batch of theatres in 2025 using an innovative material called powder marble-a thin slab of marble bonded to thick foam. I discovered this in China, where it was originally designed for housing, not acoustics. But I saw potential in adapting it for cinemas and developed an acoustic setup to

suit it. Our 2026 cinemas will use yet another new material as we aim to offer diverse cinema experiences to audiences. For example, with our balloon cinemas, when lit at night, they create a carnival-like atmosphere-bright, colourful, and festive. This appeals strongly to smaller cities where people enjoy that vibrant, celebratory environment. Each concept we build is designed not only to offer high-quality screenings but also to connect with the cultural

tastes and lifestyle of local communities.

Are you currently directing, and how many film projects are in the pipeline across your banners?

Sonu: Yes, I still direct, but now I choose my projects, unlike earlier when I worked under my father's company and had to direct assigned scripts. With my own company now, I have more freedom. Under Rain Creation, led by Indrani Banerjee, we plan to produce around 12-13 films this year. We follow a system developed in 2013 that allows multiple teams to work on different films simultaneously, enabling us to complete a film in just twelve days. Everything is pre-planned from the start.

NORTHERN LIGHT CINEMA: SALE SCALES NEW HEIGHTS

The entertainment landscape in Sale, Manchester, is set to shine brighter with the arrival of this new property, brought to Stanley Square by Manero Cinemas. This exciting development promises to revitalise the local cultural scene, offering a unique cinematic experience in a prime location. The cinema complements the area's revitalised aesthetic and contributes to the growing town centre economy, aligning with the community's desire and engaging local amenities.

A New Era for Stanley Square

Stanley Square, a vibrant hub in Sale, England has long been a focal point for shopping, dining, and leisure. The addition of The Northern Light Cinema by Manero Cinemas marks a significant milestone, transforming the area

into a premier destination for film enthusiasts. The cinema will occupy a key space within Stanley Square, complementing the existing mix of retail and hospitality offerings.

Manero Cinemas: Bringing Independent Flair to Manchester

Manero Cinemas, known for its commitment to independent and mainstream films, has a reputation

for creating intimate, high-quality viewing experiences. The company's decision to open The Northern Light Cinema in Sale reflects its dedication to expanding access to diverse cinema outside of traditional multiplexes. Unlike larger chain cinemas, The Northern Light Cinema is expected to offer a curated selection of films, including indie releases, classics, and blockbusters, catering to a wide range of tastes. The venue will likely feature luxurious seating, state-of-the-art projection, and a welcoming atmosphere, making it a standout choice for moviegoers in Greater Manchester.

Situated in the former WH Smith unit, the cinema features three screens equipped with state-of-theart low energy laser projection and surround sound systems, with a total of 153 seats, patrons can choose between plush armchairs and cosy sofas, including options designed for couples. The venue also boasts a stylish bar offering curated wines, local craft beers, home-made cakes, fresh popcorn.

The introduction of a boutique cinema in Stanley Square is expected to:

•Boost footfalls for local businesses, including restaurants and shops.

•Create jobs in the hospitality and entertainment sectors.

•Enhance cultural offerings for families, students, and film lovers in the region

Additionally, the cinema hosts special screenings, Q&A sessions with filmmakers, and community events, fostering a deeper connection with local audiences. The cinema is committed to accessibility, featuring wheelchair spaces, relaxed screenings with adjusted lighting and sound levels for more comfortable experience.

The arrival of The Northern Light Cinema at Stanley Square represents an exciting new chapter for Sale's entertainment scene. By blending independent cinema

charm with modern comforts, Manero Cinemas is set to deliver a fresh and engaging experience for film lovers in Manchester. The Northern Light Cinema stands as a testament to the successful

integration of cultural venues into community re-development, offering residents and visitors in the region, comfortable, and inclusive space to enjoy the magic of cinema.

PATHÉ DE MUNT: A HISTORIC CINEMA EXPERIENCE IN THE NETHERLANDS

Located in the heart of Amsterdam, Pathé de Munt is one of the most iconic and historic cinemas in the Netherlands. Part of the renowned Pathé chain, this theatre offers a unique blend of modern cinematic technology and classic architectural charm, making it a must-visit destination for movie lovers…

The Path of Pathé

Pathé, established in 1896 by the Pathé brothers, has been a pioneer in the cinematic world. In 1906, they inaugurated the Omnia Pathé in Paris, one of the earliest luxury cinemas. Over the years, Pathé expanded its presence across Europe and Africa, including countries like Belgium, Switzerland, Tunisia, and Senegal. In 1995, Pathé entered the Dutch market, and by 2024, it operated 32 theatres with a total of 265 screens, attracting 13.4 million visitors, solidifying its position as the market leader in the Netherlands. The company has consistently embraced technological advancements, introducing innovations such as colour and sound films, 3D, IMAX, 4DX, Dolby

Cinema, and ScreenX. In 2011, Pathé launched Pathé Thuis, a

streaming service offering the latest films without a subscription, allowing audiences to enjoy cinema experiences at home.

Beyond traditional movie screenings, Pathé offers diverse experiences, including opera and ballet performances, concert recordings, and sporting events. Their cinemas feature amenities like relax seats and luxury armchairs, complemented by a variety of cinema snacks. Pathé also hosts events such as gaming sessions, escape rooms, private on-demand cinema experiences, and stylish

cocktail bars. Notably, the Royal Theatre Tuschinski in Amsterdam, owned by Pathé, has been recognised as one of the most beautiful cinemas globally. With a commitment to innovation and audience engagement, Pathé continues to redefine the cinematic experience, ensuring that film remains at the heart of its offerings.

Pathé de Munt has a rich history dating back to the early 20th century. The building originally opened as Theatre Tuschinski in 1921, a grand cinema-palace designed by Hijman Louis de Jong in an extravagant Art Deco and Amsterdam School style. Over the years, it underwent several renovations and ownership changes before becoming part of the Pathé group.

While preserving its historic charm, Pathé de Munt has been upgraded with state-of-the-art technology to provide an exceptional moviegoing experience. Pathé de Munt has 13 screens and a total of 2415

seats. The theatre features multiple screens, including:

• 4DX Screens: Equipped with motion seats, wind, rain, and scene effects for a fully interactive experience.

Pathé has 9 4DX auditoriums in Netherlands which offer an immersive and interactive experience with almost 20 various effects which run synchronously with the action on screen.

• Dolby Atmos: Delivering superior sound quality for an unparalleled audio experience. Pathé is the first in Netherlands to introduce Dolby Cinema with relax seats. Pathé has 3 Dolby cinemas room, which combines innovative design incorporating latest technology. Dual Vision

Projectors provides them with razor sharp picture, while the Dolby Atmos Surround Sound overlaps you with audio that brings life in every scene.

Pathé de Munt screens a mix of Hollywood blockbusters, independent films, and Dutch cinema, catering to diverse audiences. It also hosts special events, film festivals, and premieres, attracting both locals and tourists.

The theatre offers more than just movies, it provides a complete entertainment experience. Offering luxurious seating with comfortable recliners in premium halls, a wide

selection of gourmet popcorn, drinks and sweets along with much healthier options too, online booking of tickets through Pathé app or website for a convenient and comfortable experience right from the start.

Pathé de Munt stands out as a cultural landmark in Amsterdam, combining historic elegance with

cutting edge cinema technology. Whether you're a film enthusiast or a casual viewer, this landmark offers an unimaginable experience in one of the Netherlands most beautiful cinematic venues.

Pathé de Munt remains a top choice for movie nights in Amsterdam, blending innovation with tradition in the heart of the city.

MAJESTIC CINEMAS: A CENTURY OF CINEMATIC SPLENDOUR IN KING'S LYNN

As the name suggests, this prestigious property in Kings Lynn stands as a beloved entertainment hub, offering moviegoers a first-class cinematic experience. With its vintage aesthetics combining with modern facilities, comfortable seating, and a wide selection of films, this cinema has become a favourite spot for locals and visitors alike.

Nestled in the heart of King's Lynn, Norfolk, the Majestic Cinema stands as a beacon of the town's rich cultural heritage and its enduring love for the silver screen. Since its grand opening in 1928, this historic venue has captivated audiences with its architectural elegance and commitment to delivering exceptional cinematic experiences.

A Glimpse into King's Lynn's Storied Past

King's Lynn, a historic market town in Norfolk, England, boasts a legacy that dates back to the 12th century. Once a bustling port, it played a pivotal role in maritime trade and was a member of the Hanseatic League. The town's rich tapestry of history is evident in its well-preserved medieval

architecture, including the renowned St George's Guildhall, which holds the distinction of being

the UK's oldest working theatre. Recent archaeological discoveries, such as a 600-year-old doorway believed to have been used by William Shakespeare, underscore King's Lynn's significance in England's theatrical history.

A Legacy of Entertainment

The Majestic Cinema opened its doors on May 23, 1928, with a screening of the silent film Ben Hur. Designed by architects John Lewis Carnell and William Dymoke White, the cinema was the brainchild of Ernest Ralph Adams, who ingeniously incorporated elements from the demolished Empire Theatre in Leicester Square into its design. This fusion of architectural elements bestowed the Majestic

Majestic Cinema's General Manager Rob Atkinson and one of its Directors, James Jervis

with a unique charm, featuring polished mahogany finishes, intricate mosaic floors, and stunning stained-glass windows.

Over the decades, the Majestic has undergone several transformations to adapt to the evolving cinematic landscape. In 1977, the former ballroom was converted into a third screen, and in the early 1990s, the auditorium was twinned to create additional screening spaces. Today, the cinema boasts four screens, each retaining elements of its historic character while offering modern amenities.

Embracing Modernity

In recent years, the Majestic Cinema has embarked on significant refurbishments to enhance the moviegoing experience while preserving its historic essence.

Screen 1 Revamp (2023):

The largest auditorium underwent a six-figure renovation, introducing new seating, a state-of-the-art 7.1 surround sound system, and a massive 4K projection screen. Restoration efforts also unveiled original stained-glass windows and revitalised the ornate dome and gold decorative features, blending modern technology with classic aesthetics.

Screen 3 Transformation (2022):

The smallest screen received a comprehensive makeover, featuring

tiered leather seating, enhanced soundproofing, and updated lighting, ensuring a cosy yet immersive viewing environment.

Screen 2 and 4 Enhancements (2020): Screen 2 was split to create an additional auditorium, Screen 4, both equipped with faux leather tiered seating and modern projection systems, expanding the cinema's capacity and film offerings.

These upgrades reflect the Majestic's dedication to providing top-tier cinematic experiences while honouring its storied past.

A Testament to Community and Culture

Beyond its architectural and technological advancements, the Majestic Cinema remains a cornerstone of King's Lynn's cultural landscape. Its participation in the town's Heritage Day offers residents and visitors alike a chance to delve into its rich history. The cinema's commitment to affordable pricing and diverse film selections ensures it continues to be a beloved venue for all.

As the Majestic Cinema approaches its centennial milestone, it stands as a shining example of how tradition and innovation can harmoniously coexist, offering a cinematic journey that transcends time. Majestic Cinemas in Kings Lynn is more than just a movie theatre, it's a cornerstone of entertainment in Norfolk. With its top-notch technology, comfortable seating, diverse programming, and community-focused approach, it continues to be the go-to destination for film lovers. Whether you're looking for a fun night out, a family trip, or a solo movie adventure, Majestic Cinemas delivers an unforgettable experience.

Reporter Lucy Carter and Head of News Rebekah Chilvers in the newly revamped Screen 1 at Lynn's Majestic Cinema

THE LIGHT HUDDERSFIELD:

A MODERN ENTERTAINMENT HUB IN WEST YORKSHIRE

Nestled in the vibrant town centre of Huddersfield, West Yorkshire, England, The Light stands as a beacon of modern entertainment, blending world-class technical innovation with dynamic activities and a wide range of food and beverages. The Lights offers unparalleled flexibility, state-of-the-art acoustics, and cutting-edge technology. This multi-functional venue has quickly become a cornerstone of the region's cultural scene, designed to host everything.

The Light is a state-of-the-art entertainment venue that serves as a cultural and social hub. Opened recently in April 2025, this expansive 70,000-square-foot venue, formerly the House of Fraser, has been meticulously transformed into a multifaceted, versatile technical, performance, and entertainment space designed to accommodate a wide range of productions, a leisure hub, marking a significant milestone in Huddersfield's urban revitalisation efforts. The Light is part of Huddersfield's Kirklees Cultural Heart regeneration project, aimed at revitalising the town's arts scene and economy.

A Cinematic Experience Redefined

At the core of The Light is its six-screen cinema complex, thoughtfully designed across three levels. Each auditorium seats

approximately 150 guests, offering a range of premium comfort options such as wingback armchairs, electric recliners, sofa seats, and private lounges. Technically, the cinema is equipped with 4K digital projection and Dolby 7.1 surround sound, ensuring exceptional visual and audio clarity. These state-of-theart features combine to deliver a high-end cinematic experience that caters to casual viewers, families, and film enthusiasts alike.

Diverse Leisure Activities

Embracing the concept of leisure convergence, the venue houses a wide selection of interactive and recreational activities under one roof. Visitors can enjoy Laser Tag, Virtual Arcade Games, Axe Throwing, Darts, Mini Golf, Karaoke, Bowling, Pool Tables, and even an Indoor Climbing Wall, creating a space that balances high-energy group fun with relaxing social experiences. The venue's design reflects a modern urban ethos, where entertainment, food, and culture are seamlessly integrated.

Culinary Delights

On the ground floor, a vibrant mix of bars and dining spaces contributes not only to the ambience but also to Huddersfield's hospitality economy. The inclusion of these eateries complements the cinematic and gaming experiences, allowing guests to enjoy handcrafted meals, casual drinks, or quick bites-all within the same setting. Whether it's a family outing, a corporate team-building session, or a casual Friday night, The Light offers a cohesive environment where visitors can dine, unwind, and engage.

Accessibility and Community Impact

The venue features step-free access throughout, accessible washrooms, and designated wheelchair seating in each auditorium. They also offer relaxed screenings for those with sensory requirements. Additionally, the venue plans to offer bespoke spaces for private events and conferences, tailored to the needs of the local community, with toddler-friendly screening, toddler care screening, and special screening for families.

Strategically located, The Light is easily accessible via public transport, being a short walk from Huddersfield Train Station, and offers validated parking within the Kingsgate Shopping Centre.

The venue's establishment has created over 90 full-time and parttime jobs, contributing significantly to the local economy. Its development aligns with the Huddersfield Blueprint, a regeneration initiative by Kirklees Council aimed at revitalising the town centre. Looking ahead, The Light is also poised to serve as a

venue for private hire, conferences, and local community events. With flexible layouts and dedicated areas that can be adapted for different needs, the space is not only a hub for entertainment but also a valuable resource for Huddersfield's civic and social calendar.

From its advanced technical infrastructure and thoughtfully designed spaces to its commitment to community-centric programming, The Light Huddersfield is much more than just a cinema. It represents a vision for the future of town centre entertainment-one that fuses culture, leisure, hospitality, and accessibility into a single compelling destination. With its comprehensive offerings, it is already setting a new benchmark for integrated entertainment experiences across the region.

GOLDEN TICKET CINEMAS:

A NEW ERA OF MOVIEGOING IN BLUEFIELD

The all new cinema set up in Bluefield is now ushering in a new chapter of entertainment for the residents of Bluefield, West Virginia. Nestled within the Mercer Mall, this revitalised movie theatre has replaced the former AMC Classic Bluefield 8. With upgraded amenities, luxurious seating, and a renewed commitment to community engagement, Golden Ticket Cinemas aims to redefine the moviegoing experience in the region. This new venture not only brings blockbuster films back to the big screen but also revives a cherished local tradition that had long been a staple of Mercer County's cultural life.

A treasured community landmark has been reimagined for the modern moviegoer. Formerly known as Mercer Mall Cinemas 8, the theatre first opened in 1990 under Manos Quality Theatres and has served as a cornerstone of entertainment for Bluefield and surrounding areas for over three decades. Through various transitions-including a notable chapter under AMC Classic Bluefield 8-the venue has remained a steadfast presence in the region's cultural life.

In early 2023, the theatre closed its doors temporarily, signalling the end of one era and the exciting beginning of another. Today, it proudly reopens as Golden Ticket Cinemas Bluefield 8, completely

transformed into a premier destination for cinema lovers. This extensive renovation marks a bold investment in the local community and reaffirms the enduring appeal of the shared moviegoing experience.

The revamped theatre now features state-of-the-art amenities designed to deliver the highest standard of comfort, convenience, and

cinematic immersion. Every auditorium is outfitted with plush luxury recliners and enhanced 7.1 surround sound, ensuring a world-class audio-visual experience. Guests can also look forward to an expanded food and beverage menu, including made-to-order items and refreshments that can be conveniently delivered straight to their seats.

“We've had our eye on this location for a long time. To finally open our doors and share this new, elevated movie experience with Bluefield is incredibly rewarding. The transformation is truly remarkable. Luxury recliners, immersive pictures and sound, and an expanded food and beverage menu are just beginning. We've also added private pods where guests can order food directly from their seats, and our unique Snuggle Loungers make the front row the best seat in the house! Our pricing is extremely competitive. We're bringing back guest-favourite programs like Golden Ticket Tuesdays, where tickets start at just $5.75, and our Summer Kids Series, with tickets only $1-perfect for family fun”.

– John Bloemeke, President, Golden

Ticket Cinemas

Golden Ticket Cinemas, a Durham, North Carolina based company with a presence in 12 states, recognised the potential in reviving this iconic venue as their 20th theatre. Their vision was to modernise the facility, offering an elevated movie experience tailored to small and mid-sized markets like Mercer County.

The renovated Golden Ticket Cinemas Bluefield 8 boasts several enhancements:

• Luxury Recliners: New luxury recliners on all of their auditorium offers comfortable seating for patrons to relax and enjoy films in style.

• Immersive Picture and Sound: Upgraded digital projection and a 7.1 surround sound system provide a captivating viewing experience.

• Expanded Food and Beverage Options: A diverse menu caters to various tastes, enhancing the overall moviegoing experience.

• Concessions and Lobby: A striking new Hero Wall featuring iconic movie moments and fan favourites, digital signage for easier navigation, redesigned lobby and concession stand to have good time inside the theatre, renovated restrooms etc.

The theatres main motto is their commitment to affordability and value, ensuring that the theatre remains accessible to all moviegoers. Beyond their standard screenings, Golden Ticket Cinemas introduces programs like 'Movies for Everyone', featuring sensoryfriendly showings with adjusted lighting and sound for individuals with sensory sensitiveness.

The theatre has opened a brandnew party room for birthdays, events, private functions making it a place not just for movies, but also a

“We want to revitalise the movie theatre industry with a new generation that

is expecting a little more than just the average moviegoing experience. And for us, we're very proud of what we do, and we're very proud of what we have done here in Bluefield.”

– Joe Horton Director of Strategic Initiatives and Analysis, Golden Ticket Cinemas

place for communal and closed gathering. Golden Ticket Cinemas best offering comes in their offering of comfortable seating.

A standout feature of the renovation is the introduction of private pods, giving guests the option to enjoy their film in a more personal and exclusive setting. Additionally, the newly added Snuggle Loungers transform the front row into one of the most coveted spots in the house-perfect for couples or families looking to share the magic of the movies in comfort. Whether you come in as a couple or individually or with a group, the front row seats are built just for you, with pod-like design making it luxurious at the same time being comfortable. And as to extend their services, you can order food from Golden Ticket Cinemas expanded and specially curated F&B menu from your pods.

The theatre offers an extremely competitive ticket pricing. The guest favourite, Golden Ticket Tuesday gives movie tickets for the price of $ 5.75, and for a perfect family fun, the Summer Kid Series ticket pricing starts with just $ 1.

As Golden Ticket Cinemas Bluefield 8 opened its door, it not only revives a cherished local institution but also sets a new standard for cinematic experiences in the region. With its blend of modern amenities and community focused initiatives, the theatre promises to be a cornerstone of entertainment in Mercer County for years to come. Golden Ticket Cinemas Bluefield 8 is now open at Mercer Mall on U.S. Highway 460, with a full slate of new releases ready to welcome moviegoers back through its doors.

B&B THEATRES: NEBRASKA’S NEWEST ENTERTAINMENT HUB

Grand Island, Nebraska, has welcomed a state-of-the-art entertainment destination with the grand opening of B&B Theatres located at Conestoga Drive. This new cinema complex brings cutting-edge technology, luxurious seating, and a premium moviegoing experience, solidifying Grand Island as a regional hub for entertainment. The company's expansion into Grand Island reflects its commitment to evolving with the times and bringing innovative entertainment solutions to communities.

A Legacy of Entertainment

B&B Theatres, a family-owned company since 1924, has evolved over four generations, adapting to technological advancements from silent films to digital and laser cinema. With over 550 screens across 15 states, it stands as the fifth-largest cinema chain in North America. The cinema opening at Grand Island 7 signifies a significant enhancement to the local entertainment landscape, offering a multifaceted venue that caters to a wide array of interests and age groups. As the community embraces this new hub, B&B Theatres continues its tradition of delivering exceptional entertainment experiences.

Cinematic Excellence

The cinema boasts seven auditoriums, each featuring curved,

wrap-around screens and a total of 380 heated recliner seats. The two largest screens accommodate 74 guests each, offering an immersive viewing experience with brighter screens than traditional cinemas. Two of the auditoriums

are equipped for 3D presentations, enhancing the visual spectacle for moviegoers.

Beyond the Silver Screen

This multifaceted cinema complex transcends the traditional cinema

model by integrating a variety of entertainment options whether you want to watch a movie, play a game or tasting the culinary delights:

• Bowling Alley: This modern 10-lane bowling alley, B-ROLL, caters to both casual players and competitive enthusiasts. Equipped with SPARK technology, it projects interactive mini-games onto the lanes, enhancing the bowling experience for all ages.

• Arcade Arena: Spanning 7,000 square feet, the arcade houses 75 games, blending the latest in arcade technology with classic favourites. Players can enjoy redemption games, earning tokens redeemable for prizes.

• Pickleball Courts: Two outdoor Pickleball courts provide an excellent setting for family fun or friendly competition in this rapidly growing sport. Guests can bring their own equipment or rent gear on-site.

• Sterling's Restaurant and Bar: Offering a vibrant dining experience, Sterling's features a full-service bar and a diverse menu. Guests can enjoy their meals and beverages before or after engaging in other

"Our family-owned company is ecstatic to join the Grand Island community. This beautiful area aligns perfectly with our vision of providing exceptional entertainment experiences and, as a company founded and headquartered in the Midwest, this community feels like home."

– Brock Bagby President, Chief Content, Programming & Development Officer, B&B Theatres

entertainment activities. Notably, drinks from the bar are permitted throughout the entire complex.

• Food-to-Go: For those preferring to dine during a movie, the ‘Food-to-Go’ option provides fresh, made-to-order items such as burgers, flatbread Pizzas, Fries, Onion Rings, and Hot Dogs. These meals can be enjoyed in any of the seven auditoriums.

Community Engagement

The facility includes two small party rooms, catering to private events and celebrations. Plans are underway to form bowling leagues, fostering community involvement and regular engagement. The venues diverse entertainment options cater to a wide range of interests, ensuring a memorable experience for all the patrons from kids to grown-ups. The neighbourhood were keen to experience this new cinema for the entertainment purpose. The much looked after area in the cinema complex is the B-ROLL bowling alley and the Arcade arena.

The opening of B&B Theatres marks a significant addition to the local entertainment landscape and economy. As the cinema is opened, a vast majority of job openings were offered for the residents along with what they waited for long. As a family-owned company since 1924, B&B Theatres continues to expand and grow its roots, allowing entertainment to be inclusive and innovative to the communities across the country.

VOX CINEMAS:

FINEST CINEMATIC PORTAL IN DXB

This marvel at Mall of the Emirates stands as the Middle East's largest cinema complex, encompassing 24 screens over 100,000 square feet. This flagship venue offers a diverse array of cinematic experiences tailored to various audiences. The newly introduced IMAX theatre features Oma Cinema's patented pod seating, providing an intimate, vertically tiered viewing environment. Each pod accommodates five guests and includes reclining seats, pillows, blankets, and gourmet dining delivered directly to the seat. For those seeking luxury, THEATRE by VOX offers a premium experience with full reclining leather seats, personalised service, and an exclusive gourmet menu. Guests can dine in a private lounge or have meals served during the film. Families can enjoy VOX Kids, a vibrant, child-friendly auditorium showcasing family-oriented films. The unique Snow Cinema, located within Ski Dubai, allows patrons to watch movies in a snowy setting, complete with thermal attire and wireless headphones. VOX Cinemas also features 4DX screens, offering immersive experiences with motion seats and environmental effects like wind and scent. The Premier experience combines state-of-the-art laser projection, Dolby Atmos sound, and reclining seats for optimal comfort. With its blend of technological innovation and luxurious amenities, VOX Cinemas at Mall of the Emirates redefines the moviegoing experience in the region.

Located in the heart of Dubai's Mall of the Emirates, VOX Cinemas stands as a beacon of cinematic excellence in the Middle East. Spanning over 100,000 square feet with 24 screens, it offers a diverse range of movie experiences tailored to various audiences.

VOX Cinemas features an IMAX with Laser auditorium, providing

audiences with unparalleled image quality and immersive sound. The large-format screen and cuttingedge projection technology ensure that viewers are fully immersed in the cinematic experience. Patrons have praised the IMAX experience, noting the stunning visuals and exceptional sound quality. The unique design by ma cinema,

curated by the vision of French Architect Pierre Chican, stands out, as over the years cinema has evolved respectively with technology and architectural advancements. But a large number of cinemas around the world look similar in terms of design with slight changes in its outlook, seating, technical implements etc. Whereas

Oma has created something spectacular with their unique balcony-pod like seating arrangement- Oma Cinema Pod.

Seven balconies facing a 23-metre IMAX screen, giving an experience like you are watching a movie sitting at the edge of a cliff, but in a plush and comfort recliner, bringing the audience closer to the screen in a vertical arrangement. Each of the seven pod can seat up to five guests, making it more private and VIP experience. These pods not only act fancy and elegant, with reclining seats, comfy blankets, pillows and food served at your comfort prepared by their in-house chef, made for your palate and even before you get to these pods or after your time, special VIP lounge can be accessed. Even if you don't opt for a pod, you'll still get VOX's premium recliner seats with the perfect viewing angle.

THEATRE by VOX: Redefining Luxury

Cinema

THEATRE by VOX offers a premium movie-watching experience, combining luxury seating with gourmet dining. Auditoriums feature reclining leather seats, plush blankets, pillows, and personalised service. Guests can enjoy a diverse gourmet menu curated by in-house chefs, with options to dine in the exclusive private lounge or have meals delivered directly to their seats.

"In 2015, VOX Cinemas launched what was considered the best cinema in the world at Mall of the Emirates. Ten years on, we're redefining the cinema experience once again to offer our guests something so exceptional, they'll want to leave their sofa and experience the magic of cinema like never before. We're proud to offer what we believe is the best IMAX screen in the world. But this is just the beginning. We're committed to enhancing every aspect of our flagship cinema, with the next phase focusing on the Kids Cinema and social areas. Our ongoing transformation at Mall of the Emirates is meticulously designed to serve our guests, while enhancing this world-class entertainment destination."

– Ignace Lahoud, Chief Executive Officer, Majid Al Futtaim Entertainment

for guests to relax before or after the movie. Amenities include billiards and shuffleboard tables, enhancing the overall experience.

Advanced Technology and Comfort

VOX Cinemas integrates state-ofthe-art technology across its auditoriums. Features include 4K Laser Projectors and Dolby Atmos sound systems, delivering crystal-clear visuals and immersive audio. Seating configurations cater to various preferences, offering single, double, or group arrangements,

The private lounge, adorned with cinematic memorabilia and digital posters, provides a stylish space

all equipped with wireless chargers, swivel tables, personal lighting, and privacy screens.

Diverse Cinematic Experiences

Beyond IMAX and THEATRE, VOX Cinemas provides a range of viewing options:

• 4DX: An immersive experience with motion chairs and environmental effects like wind, scent, and water.

• KIDS: A family-friendly auditorium designed for younger audiences, featuring vibrant interiors and child-appropriate content.

• PREMIER: Upgraded standard auditoriums with enhanced seating and advanced audiovisual technology.

Commitment to Sustainability

VOX Cinemas at Mall of the Emirates has achieved LEED v4.1 O+M certification, reflecting its dedication to environmental sustainability. This recognition underscores efforts in energy efficiency, indoor air quality, and waste management.

VOX Cinemas - IMAX at Dubai Mall of Emirates is more than just a cinema, it is a premium entertainment destination. With

state-of-the-art laser projection, the ma Cinema Pod, colossal screens, and earth-shattering audio and visuals, they provide an experience that standard theatres simply cannot match. Cinema has always

been a place for everyone to feel at ease, get thrilled, get excited, get astonished but in comfort. This place is a cinematic marvel which must be cherished for it's existence.

"World-class, flagship locations like The Mall of Emirates in Dubai showcase the strength of IMAX's fast-growing presence in the Middle East and our commitment to delivering the best possible moviegoing experience to audiences across the region. IMAX is excited to deepen its partnership with Vox Cinemas and reintroduce The Mall of Emirates on the verge of a very promising blockbuster season, and amidst one of our best years ever at the global box office."

– Rich Gelfond, Chief Executive Officer, IMAX

THE

EMERGENCE OF

LED CINEMA: ADVANCING VISUAL STANDARDS IN MODERN THEATRES

Cinema has always been about creating an immersive experience, while most of the attention goes to the content on screen or the projector behind the scenes, the screen itself, where the magic unfolds, has undergone a remarkable transformation over the years. From humble beginnings to high-tech displays, projection screens in theatres have evolved with the industries relentless pursuit of better image quality and deeper immersion. Unlike conventional projection systems that beam light onto a screen from a distance, LED (Light Emitting Diode) cinema screens are composed of self-illuminating panels. These panels form a seamless digital display, eliminating the need for a projector altogether. This technology allows for true black levels, superior HDR performance, consistent brightness, and unprecedented clarity-even in 3D and highframe-rate content.

UNDERSTANDING LED CINEMA

LED cinema screens address the challenges faced by the traditional projections by utilising self-emissive LED panels that produce images directly. This results in notable advantages. LED screens can achieve peak brightness levels up to 300 nits, significantly surpassing 48 nits from a traditional projector.

The heightened brightness, combined with true black capabilities, delivers a more dynamic and immersive visual experience. With a wide colour gamut, LED screens offer vibrant and precise colour reproduction, ensuring that audiences perceive films as intended by the makers. Unlike projectors, which can suffer from optical distortions and uneven brightness, LED screens provide

consistent image quality across the entire displayed area.

As LED cinema is widely recognised and adopted, the possibility in cinema hall design can be experienced. While a normal cinema is screened, the need for a projection booth was inevitable. The requirement of projection booth is not required with use of LED cinema display. While up to

20m LED cinema screen is seen, it might go beyond that in near future as technology is not holding back being innovative.

GLOBAL ADOPTION OF LED CINEMA SCREENS

The biggest leap in recent years has been the transition from projection to direct-view display technology. Leading this transformation are LED cinema screens, which care more with traditional projectors entirely. The adoption of led cinema screens has been steadily increasing worldwide, with several notable installations. The world's first commercial LED cinema screen, known as Samsung Onyx, was unveiled in June 2017 and installed at the Lotte Cinema World Tower in Seoul, Korea. This screen utilises industry leading 4K resolution, HDR technology and a high brightness level.

At Cinemacon 2025 in Las Vegas, Samsung Electronics announced their latest Onyx-(ICD model) cinema screen. Which delivers, true black levels, infinite contrast ratio and a much improved colour accuracy.

Samsung being the first DCI certified cinema screen, now offers industry first and longest 10 years warranty, promising its reliability. This cinema screen now supports 4K 120Hz frame rates. Onyx offers 4 standard sizes, 5 metre, 10 metre, 14 metre and 20 metre. Along with that, onyx has now introduced flexible scaling, which allows theatres to maximise their available space and show films in a larger format making it more immersive. Onyx provides auto calibration solution, which enables theatres to easily calibrate their screens during installation and routine

maintenance. Onyx is now compatible with Dolby and GDC media server for seamless integration.

HeyLED cinema screen by Timewaying is another brand that focuses on LED cinema screens. They are also DCI certified, ensuring its use in any suitable movie exhibition. Unlike many ordinary cinema screens, HeyLED produces 100 times ultra-high frame contrast (30000:1). Their specific screen compatibility can present pure black, realised naked eye 3D effect and suspended 3D image with super stereoscopic sense. HeyLED's 75%

pixel fill factor reduces, grains and glares for much smoother and clear imagery.

Unilumin's UCine LED screen is named as world's first acoustic transparent LED cinema screen. The screen is said to have unique module perforation design which create a sound cavity through the structure of the LED cabinet, which enables the main sound channel speakers to be placed behind the LED screen. This screen was first installed in Xinjiekou International Cinema at Deji Plaza in Nanjing. The screen is 20.48m x 10.8m, which supports 4K 96 frame rate and has 300 nits peak brightness. It also boasts TUV blue light certification promising blue light reduction for eye protection. Other major players in the LED cinema screen market are notably Leyard, VLED, CINITY LED, AET, Lopu, QS Tech, AOTO etc.

February 2019 saw the opening of the world's first all-led screen multiplex at Shanghai ARCH Wanda Cinema. The multiplex features Samsung onyx LED screens in each of its six premium theatre rooms, setting a new standard for multi-screen LED cinema. April 2019 marked the unveiling of the world largest Onyx Cinema LED screen at Swagath Shankarnag Cinemas. This 14-metre screen, accompanied by JBL professional cinema loudspeakers from Harman, offers an unparalleled viewing experience.

In 2024, the historic Pathe Palace underwent a significant renovation, emerging as a pioneer in LED cinema technology. The theatre now boasts six Samsung Onyx LED screens, four measuring over 10 metres wide and two at 5 metres wide.

CURRENT LANDSCAPE AND FUTURE

Globally when we look at the number of LED cinemas, there are fewer than 200 cinemas. While this represents a fraction of the total number of movie theatres worldwide, the trend indicates a growing interest in adopting this technology. The benefits of LED screens, including their longevity, reduced maintenance costs, and superior performance, make them

an attractive investment for theatre owners aiming to enhance audience satisfaction and stay competitive in the evolving entertainment landscape.

With continuous advancement of technology, the HDR effect of LED screens is also continuously improving. The high brightness and high contrast characteristics of LED screens combined with HDR tech have significantly improved contrast, colour richness, and detail presentation of display screen.

In conclusion, LED cinema technology, exemplified by Samsung's Onyx screens, is revolutionising the cinematic experience. As more theatres recognise the advantages and audiences seek higher-quality viewing experiences, the adoption of LED cinema screens is poised to expand, building a new era in movie exhibition. From rudimentary painted walls to advanced LED screens, the projection screen has come a long way. The theatre experience is no longer just about watching movie, it's about living it, and the screen is a vital part of that immersion. With LED cinema screens widely accepted and preferred, the future of cinema is brighter, sharper, and more immersive than ever before.

MEYER SOUND:

REDEFINING CINEMA SOUND

Meyer Sound's latest addition to their basket hugelt represents a revolutionary step forward in cinema and professional audio with a fully integrated loudspeaker system designed to deliver reference-level sonic performance without compromise. Engineered to meet the exacting demands of modern dubbing stages, screening rooms, and high-end cinemas, ASTRYA 140 ensures pristine audio fidelity from the mixing desk to the final projection-transforming every seat into the best seat in the house.

The Meyer Sound ASTRYA-140 is a cutting-edge cinema screen channel loudspeaker designed to deliver unparalleled audio performance in large-format theatres and postproduction environments.

Precision Sound, Zero Compromise

Designed for rooms with dimensions of up to 140 feet from screen to back wall, ASTRYA-140 brings uncompromising clarity and volume with zero audible distortion or power compression. At its core, the system provides more than

20 dB of headroom, maintaining linear performance at any volume level. A major advancement is the

use of a fully digital input path via AES67, which eliminates a digital-toanalog conversion stage. This not

"With ASTRYA, we're delivering a new level of performance that bridges the gap between the creative intent in the postproduction studio and the final delivery in the cinema."

– John McMahon, Senior Vice President, Meyer Sound

only streamlines the signal chain but also ensures an exceptionally low noise floor, making every subtle detail and spatial cue perceptible even in the quietest moments.

Fully-Integrated Design for Seamless Implementation

ASTRYA-140 is not merely a loudspeaker-it is an all-in-one sound reinforcement solution that integrates the power amplifier, digital signal processing (DSP), network interface, and signal routing into a single, compact unit. This level of integration removes guesswork for installers and sound engineers, doing away with the need for external amplification or bulky speaker cabling. The result is a simplified installation process, more consistent sound translation across various stages and studios, and a cleaner, more efficient setup.

A Compact Powerhouse with Concentric Driver Technology

One of the standout features of the ASTRYA-140 is its concentric driver configuration, which reduces the vertical height of the cabinet and enhances performance by behaving more like a true point-source speaker. This design delivers superior phase coherence and improved imaging, making it easier to localise sounds and perceive depth-vital elements for immersive cinema experiences.

Expanded Creative Horizons for Filmmakers

ASTRYA-140 isn't just a technical achievement-it's also a creative tool. Its frequency response ranges from an impressive 30Hz to 20kHz, allowing sound designers to push low-frequency content with greater precision and confidence. The extended low end gives punch and weight to screen-anchored sounds, while the ultra-clean high-frequency reproduction overcomes typical losses associated with perforated screens.

High frequencies are projected with such fidelity that any potential distortion is pushed beyond the threshold of human hearing. This opens up the creative sound palette, giving filmmakers and sound designers more expressive freedom and greater accuracy in the translation of their artistic intent.

Patented Linear Phase Technology for Immersive Fidelity

ASTRYA-140 employs Meyer Sound's patented technology to maintain linear phase response from 40Hz to 20kHz, which ensures that all frequencies arrive at the listener's ear simultaneously. This precision leads to a sonic presentation that is not only clear and natural but also perfectly in sync with on-screen visuals. The end result is a highly immersive audio experience that envelops the audience in the narrative, heightening emotional engagement and realism.

The Future of Sound in Cinema and Production

ASTRYA-140 is built to exceed the demands of modern film production and exhibition. Its advanced integration, exceptional fidelity, and thoughtful design make it a future-proof solution for venues seeking uncompromising audio performance. Whether it's a large-scale mixing stage, an intimate screening room, or a state-of-the-art cinema, ASTRYA-140 provides the sonic foundation needed to bring stories to life with unmatched clarity, impact, and authenticity.

MEYER SOUND UPDATES THE BEVERLY THEATRE WITH ASTRYA

The Beverly Theatre in Las Vegas, NV, is the first commercial exhibition venue to feature Meyer Sound's new ASTRYA cinema loudspeakers. Its three new ASTRYA-140 screen channel loudspeakers replace Meyer Sound Acheron loudspeakers, marking a natural evolution in the theatre's ongoing commitment to high-impact, precision audio. Imagined by The Rogers Foundation and built in 2023, The Beverly Theatre is designed for engaging, cross-disciplinary programming. It hosts film screenings seven nights a week alongside concerts, author events, and talkbacks, with retractable seating for 146 and open-floor capacity for more than 400. The venue's audio infrastructure, provided by Meyer Sound, delivers uncompromising sound across all formats, with a cinema system, P.A. system, and Constellation acoustic system at its core. "We have three programming pillars: live, lit, and film," says Kip Kelly, The Beverly's founding

Raghav with Mark Mayfield, Daniel Rivera and Jay Wyatt at the Demo of ASTRYA at The Beverly Theatre, Las Vegas

Creative Director and Chief Experience Officer.

"When we started building this, it was important to us that we're not a multipurpose space, but a very intentional space for those three things. If somebody comes and enjoys a concert, it should feel like a concert hall in every sense of the word. If someone watches a film, it should feel like a true art house. And when we host authors, it should feel like a space for them as well." The ASTRYA upgrade replaces Acheron 100 screen channel loudspeakers but retains the rest of the original cinema system: six X-800C high-power cinema subwoofers and 14 ULTRA-X20 compact point-source loudspeakers as surrounds.

The Constellation system takes the room's acoustic response from a physically deadened cinema environment to music and speechoptimised profiles at the touch of a button. Two ULTRA-X40 compact point source loudspeakers, polemounted on two 900-LFC

low-frequency control elements, provide coverage for live events in the theatre and adjoining terrace. The Beverly presents a wide range of independent films, many with subtle, dialogue-driven soundtracks; Kelly says ASTRYA has already made an impression. The upgrade was managed by Technology West Group, with consulting support from Jason Pritchard, who was also part of the venue's original design team. Developed with feedback from top film mixers and sound editors, ASTRYA is Meyer Sound's most refined cinema loudspeaker to date. With ultra-wide dynamic range, zero distortion, and extreme sonic clarity, ASTRYA ensures every detail from the mix stage is preserved in the audience experience.

Meyer Sound plays a central role in every event at The Beverly-from sold-out concerts to intimate book readings-supporting the venue's commitment to delivering stories with clarity and emotional resonance.

BOOTHLESS PROJECTION IN CINEMA:

REVOLUTIONISING THEATRICAL OPERATIONS

Cinema technology has evolved remarkably over the years, transforming how stories are projected on the silver screen. One of the latest innovations disrupting the industry is boothless projection-a concept that eliminates the traditional projection booth, streamlining operations while offering significant benefits to exhibitors and audiences alike.

What is Boothless Projection?

Boothless projection refers to a cinema setup where the projection equipment is no longer housed in a dedicated projection booth. Instead, compact, high-performance digital projectors are mounted directly inside the auditorium, typically mounted on the ceiling or integrated into a discreet enclosure at the back of the theatre.

This innovative approach leverages advancements in laser projection and compact digital projectors, making it possible to maintain high-quality visuals without the bulky machinery of traditional setups.

Key Advantages of Boothless Projection

• Cost-Effective Infrastructure: By eliminating the need for a projection booth, theatres can save on construction and operational costs.

Boothless designs allow for more efficient use of space, enabling cinemas to increase seating capacity or allocate space for additional amenities like dining or lounge areas.

• Energy Efficiency: Modern boothless systems utilise laser projectors that consume less energy compared to traditional lamp-based systems. The reduced energy footprint aligns with sustainability goals and lowers operational costs. Additional air-conditioning inside the projection booth is avoided.

• Improved Flexibility: With projection systems no longer constrained to a fixed booth, theatres have more flexibility in designing auditoriums. This innovation is particularly advantageous for multiplexes and boutique cinemas that prioritise customisation and immersive experiences.

• Enhanced Maintenance and Security: Compact and self-contained projection systems are easier to access for maintenance. Additionally, placing the equipment within the auditorium allows staff to monitor operations directly, minimising downtime.

Challenges and Considerations

While boothless projection offers numerous benefits, its adoption comes with certain challenges:

• Noise and Heat Management: Projectors placed inside auditoriums must be acoustically and thermally insulated to prevent disruption to the audience.

• Integration with Existing Systems:

For older cinemas, retrofitting boothless systems into existing infrastructure may require extensive remodelling.

•Any service during the show when audiences are filled.

The Future of Boothless Projection

Boothless projection is gaining traction worldwide, particularly in premium cinema chains and luxury boutique theatres. As manufacturers like Barco,

Christie, NEC and Sony continue to innovate in projector technology, the adoption of this approach is expected to expand. Boothless projection can also be implemented for E-cinema.

Moreover, the rise of immersive formats such as ScreenX and 4DX further complements boothless projection systems, creating a seamless integration of cutting-edge visuals with dynamic theatre experiences.

Conclusion

Boothless projection marks a significant step forward in cinema technology, offering a practical and innovative solution for modern theatres. While challenges remain, the benefits in terms of cost savings, energy efficiency, and audience experience make it an attractive option for exhibitors seeking to stay ahead in an evolving industry.

As cinema technology continues to evolve, boothless projection stands as a testament to the industry's commitment to enhancing storytelling through cutting-edge.

AxisY's Boothless Technology

AxisY's boothless projection systems are made in India and designed with cutting-edge features that combine compactness, high performance, and ease of integration. Unlike traditional setups that rely on bulky projection booths, AxisY's technology focuses on streamlining operations, maximising space utility, and enhancing visual quality.

AxisY had installed about 150+ Projection lifts in India and they are the key partners for PVR-INOX, NY Cinemas, CityPride and SVF Cinemas for Boothless projection requirement.

REVIEW

CinemaCon 2025 took place from March 31 to April 3 at Caesars Palace in Las Vegas, commemorating its twelfth year as the premier global convention for cinema exhibitors, technology partners, and food and beverage providers. This year's event notably prioritised attendee well-being, integrating wellness initiatives throughout a comprehensive agenda of studio presentations, technology showcases, and networking opportunities, along with addressing the current and future landscape of the industry.

Across four days of screenings and showcases, every major Hollywood studio-Walt Disney Studios, Paramount Pictures, Universal Pictures, DreamWorks, Focus Features, Lionsgate, Warner Bros. Discovery, Amazon, MGM Studios, and Sony Pictures-revealed forthcoming

Caesars Palace, Las Vegas

slates extending into 2026 and beyond. Key announcements included Disney's Avatar: Fire & Ash, Marvel Studios' The Fantastic Four: First Steps, and Warner Bros.' horror feature Weapons

Paramount unveiled Edgar Wright's adaptation of Stephen King's The Running Man, while Universal introduced

Jurassic World: Rebirth and Wes Anderson's The Phoenician Scheme. Amazon MGM Studios delivered its inaugural CinemaCon presentation, underscoring the company's renewed commitment to theatrical releases.

In his keynote address, Cinema United President and CEO

Michael O'Leary urged exhibitors and distributors to 'Come Together' to reshape the industry, stressing that "The world is different today than it was yesterday, and we must not just adapt but evolve to realise our future potential." He called for continued investment in every facet of the moviegoing experience-from projection, sound, and lighting to concessions, lobby spaces, and parking-affirming that 'All the pieces matter. During Paramount's showcase for Mission: Impossible - The Final

Reckoning, Tom Cruise opened with a moment of silence for Val Kilmer, who had passed away on Tuesday at the age of 65. "Val's talent, humanity, and generosity enriched us all," Cruise stated. "I was honoured to work with him, the original Top Gun and again on Top Gun: Maverick. Thank you, Val. I wish you well on your next journey."

HIGHLIGHTS

Globally Speaking: Different Perspectives, One Common Goal

Moderator: Michael O'Leary, President & CEO, Cinema United

Panel Members: Jeff Goldstein, President, Global Distribution, Warner Bros. Pictures, Alejandro Ramírez Magaña, CEO, Cinépolis, Tim Richards, Founder & CEO, Vue, Mark Viane, President, International Distribution, Paramount Pictures

The Cinema Experience: Shifting Generational Preferences and Opportunities to Leverage Design to Optimise the Guest Experience

Moderator: Cameron Mitchell, Executive Director, Cinema Association Australasia

Panel Members: Allan Baillie, Director, Unick Consulting, Damian Keogh, President & CEO, The HOYTS Group, Daniel McCabe, General Manager Operations Australia, Event Cinemas.

An Industry Think Tank: 2025

Moderator: Matthew Belloni, Founding Partner, Puck News and Host, The Town

Panel Members: Eduardo Acuna, CEO, Regal Cineworld Group, Joseph Kosinski, Filmmaker (F1, Top Gun: Maverick), Peter Levinsohn, Chairman, Global Distribution, NBCUniversal Entertainment & Studios, Tom Quinn, Founder & CEO, NEON

EF&B / NAC Seminar: From Screen to Scene: Driving Ticket Sales and Boosting Profits with Collectable Concessions and Merchandise

Moderator: Dan Herrle, AVP, Business Development, National Amusements and Director of Education, EF&B / NAC

Panel Members: Robert Bennett, Director of F&B Product Strategy, Merchandise, AMC Theatres, Andrew Clarke, VP, Product Development, Snapco, David Sieden, VP, Cinema Partnerships, The Walt Disney Studios, Jeff Waaland, Owner & President, Golden Link, Matt Willard, VP, Head of Business Development, Regal Cinemas

ICTA Seminar: AI in Exhibition: Transforming Technology and Operations

Moderators: Tony Adamson, SVP, GDC Technology America

Panel Members: Harish Anand Thilakan, Chief Executive Office, Influx, Norma Garcia, CEO, NRJ Media Group, Kiran Hanumaiah, VP, Information Technology, Malco Theatres, Matthew Liebmann, Chief Product, Innovation & Marketing Officer, Vista Group, Alan Roe, CEO, Jacro-Tapos, Jeff Rosenfeld, SVP of Digital and Customer Experience, Cinemark, Otto Turton, Chief Commercial Officer, Vue Entertainment.

AWARD PRESENTATIONS

Cinema United Marquee AwardSean Gamble, CEO, CINEMARK

Global Achievement in Exhibition Award- Tim RichardsCBE, FOUNDER, CEO& VUE International

Comscore International Box

Office Achievement Award- The Walt Disney Studios

Award of Excellence in CinemaJoe Chang, CEO, PresidentAmbassador Theatres

Cinema Icon AwardMark Hamill

CinemaCon Cinema Vérité Award- James L Brooks, Oscar and Emmy Award Winner

Star of the Year- Glen Powell

Distinguished Decade of Achievement in Film AwardChanning Tatum

Action star of the yearAna de Armas

CinemaCon Vanguard AwardLindsay Lohan

Career Achievement in ComedyCheech Marin & Tommy Chong

Next Generation AwardDavid Jonsson

Rising Star of 2025Madeleine McGraw

Star of Tomorrow- Ben Wang

Asha and Raghav of TheatreWorld at CinemaCon 2025

CineEurope 2025 is set to once again bring together the global cinema exhibition community for a week of innovation, networking, and industry insight. In its 34th edition, organised by the Film Expo Group in partnership with the International Union of Cinemas (UNIC), this premier European convention will take place from June 16-19, 2025, at the Centre Convencions Internacional, Barcelona (CCIB) in Barcelona, Spain. As the official convention for cinema exhibitors across Europe, CineEurope serves as the go-to event for professionals looking to stay at the forefront of theatrical innovation and trends.

This year's edition promises an enhanced experience, with a strong focus on the future of cinema through cutting-edge technology showcases, exclusive studio presentations, and forward-looking discussions. Attendees can expect: Studio Screenings and Presentations from major Hollywood and European studios, offering first looks at some of the year's most anticipated theatrical releases.

16-19 June 2025

Barcelona, Spain

Trade Show Exhibits featuring the latest in projection technology, immersive sound systems, seating, concessions, and cinema design solutions from leading global suppliers. Seminars and Panels addressing the challenges and opportunities of the post-streaming era, sustainability in cinema operations, evolving audience preferences, and innovations in theatrical marketing. Networking Events connect exhibitors, distributors, suppliers, and creative professionals from across the globe in a vibrant and collaborative atmosphere.

As the industry continues to adapt and thrive, CineEurope remains a cornerstone event for shaping the future of moviegoing. Whether you're an exhibitor, supplier, or content creator, CineEurope 2025 offers a powerful platform to discover, connect, and lead. This year, CineEurope places a strong emphasis on audience engagement and experiential cinema, exploring how theatres can evolve into dynamic entertainment destinations. With shifting consumer habits and the growing influence of premium formats, the

event will spotlight emerging trends such as event cinema, VIP auditoriums, luxury seating, gaming, and loyalty programs that are redefining the moviegoing experience. Additionally, sustainability will be a key theme at CineEurope 2025. Industry leaders and innovators will discuss environmentally conscious practices in theatre construction, operations, and concessions, helping cinema operators balance profitability with ecological responsibility.

Notable highlights of the 2025 edition include:

• Innovation Showcase: A curated segment on transformative technologies like AI-driven audience analytics, contactless solutions, and nextgen laser projection.

• UNIC Programming: UNIC will present insightful sessions on legislative developments, public policy, and the broader state of the European exhibition sector.

• Special Studio Spotlights: Exclusive previews from major studios.

19-20 AUGUST 2025

CHENNAI TRADE CENTRE, CHENNAI, INDIA

THE EIGHTH EDITION OF BIG CINE EXPO IS COMING BACK- BIGGER AND BETTER THAN BEFORE. THE ONLY CONVENTION & TRADE SHOW FOR THE SINGLE-SCREEN, MULTIPLEX, MALLS AND THEATRICAL DISTRIBUTION INDUSTRY IN ASIA AND INDIA IS BEING HOSTED AT A LARGER VENUE TO ACCOMMODATE TWICE AS MANY EXHIBITORS AND ATTENDEES THIS YEAR. THE EVENT WILL TAKE PLACE ON 19-20 AUGUST 2025 AT THE CHENNAI TRADE CENTRE, CHENNAI, INDIA.

Big Cine Expo is all set to roll out the red carpet in Chennai for its international tradeshow and convention, taking place at the Chennai Trade Centre, Chennai, India. This distinctive and exclusive event offers unparalleled opportunities for networking and business development, serving as a comprehensive platform for local cinema stakeholders. Once again,

Big Cine Expo will deliver an engaging and interactive environment designed to benefit single-screen cinemas, multiplexes, and B2B professionals in the cinema and entertainment sectors. As the only dedicated cinema exhibition, convention, and trade show in Asia and India, the event also acts as a knowledge hub for building worldclass cinemas. This two-day event

will offer a dynamic platform for exploration, collaboration, and industry networking. Highlights will include product displays, demonstrations, presentations by leading studios and manufacturers, seminars, panel discussions, award ceremonies, special events, film screenings, and exclusive B2B meetings and trade activities.

"I didn't realise it was this big and so well-organised. To be in touch with technology and exhibition, which is the most important aspect for all of us who are making films: there's so much attention to detail and a tenacious desire to push forward, and I believe the exhibition fraternity is doing just that. I feel greatly humbled to be a part of the Show," said Padma Shri Mani Ratnam, Film Director, Producer, and Screenwriter.

"Remarkable progress has been made by Asian countries, taking the cinema industry by storm. India, in particular, shows their passion through increasing numbers of screens and movie releases every year. There are businesses that are enthusiastic about the technical aspects of the cinematic world, and I am thrilled to say that Big Cine Expo 2025 will be an event that has the ability to bridge the knowledge gap, especially at a time when the industry is in desperate need of a boost. Packed with live discussions and demonstrations from various brands, the two-day event will cover humongous networking opportunities for the cinema exhibition industry. A tradeshow and convention that has a lot in store for everybody, including innovations which overtake the competition to feature every cinema in the world, from a multiplex to a single-screen, moulding it into a premium, affordable and sustainable cinema! You just can't miss it!" says Raghav, Director, Big Cine Expo.

"TheatreWorld has yet again brought the cinema exhibition industry together with its 8th edition of Big Cine Expo. This event has always provided a great platform for networking and collaboration among the key players in our industry. Big Cine Expo has been a symbol of strength and

innovation. At PVR INOX, we are proud to be part of this journey and celebrate the progress we've made together. Congratulations to the team for organising another excellent event and for their dedication to the growth and success of our industry," exclaims Ajay Bijli, Managing Director, PVR INOX.

"Domestic as well as international entities unite together, socialise and share their thoughts. I'm looking forward to attending the event and witnessing some great work and some innovative concepts. Such initiatives are really helpful for entrepreneurs in the cinema industry and ancillary businesses," said Subhash Ghai, Filmmaker.

"Of all the awards that I have received, receiving this award at Big Cine Expo as an appreciation for my contribution means much more because I would rather get a packed house in a theatre than five-star reviews. I have witnessed the journey of cinemas from sitting on wooden seats to the quality that is provided today. I have travelled over, and nowhere in the world is the cinematic experience better than India's; our quality and standards are unmatched," said Farah Khan, Filmmaker, Choreographer and Actor.

"When I walked in, I didn't know how big it was. It's so nice to see that so many lives are touched through films, and it's a much larger industry than we have ever thought, and that was my learning for the day," said Dinesh Vijan, Producer.

"The exhibition business in India is the most ignored aspect of the film industry. I have always been a great believer in the strength of India's exhibition sector; I think Big Cine Expo is the only event which brings single-screen, multiplexes, specialised

distribution, technology and all kinds of aspects under one roof and celebrates them. I am excited to be a part of this event. I want to thank everyone for honouring me, but more than that, I want to be present with the experts and learn how we can collaborate and innovate to take our film industry forward and ensure that we have good cinema exhibition in every single part of India," said Vivek Ranjan Agnihotri, Director, Screenwriter and Author.

We have seen many up-scalings inside the industry in the bygone year, films being accepted all over the world, new cinemas emerging, new technological advancements, etc. And India remains one of the fastest-growing economies, with the entertainment industry playing a pivotal role in this growth. Building on extensive groundwork laid over the past three years, Big Cine Expo is poised to provide a vibrant platform for exhibitors and unmatched networking opportunities. The event presents a valuable opportunity for both national and international manufacturers and suppliers to showcase their products and services, as well as to share insights and expertise with industry peers. Attendees at Big Cine Expo 2025 will include theatre owners, design consultants, equipment manufacturers, system integrators, project management professionals, distributors, studios, industry stakeholders, and end-users from the single-screen and multiplex cinema sectors across Asia and India. In addition, the prestigious IMAX Big Cine Awards will once again be hosted during the event, recognising excellence across various categories. These awards will be accompanied by engaging panel discussions and thoughtprovoking presentations.

It will include categories like-

•India's Top Multiplex Chain of the Year

•Best Multiplex Theatre of the Year

•Best Single-Screen Theatre of the Year

•Best Technology Adopter of the Year

•Innovative Technology of the Year

•Emerging Cinema Chain of the Year

•Most Trusted Brand of the Year

•Best Cinema Entrepreneur of the Year

•Special Achievement Award Why India?

India has long been a major consumer of cinematic content and, as a result, a key market for the global cinema exhibition industry. Driven by a strong demand for immersive movie experiences, the country has firmly positioned itself as a trailblazer in this sector. Time and again, India has demonstrated its suitability as a premier destination and thriving market to host the prestigious and exclusive Big Cine Expo.

Visitor Profile

•Cinema Theatre Owners

•Theatre Top Management

•Cinema Theatre Contractors

•Theatre Consultants

•Cinema Consultants

•Mall Operators

•Cinema Interior Designers

•Theatre Managers

•Architects

•Concession Suppliers

•F&B Operators

•Theatre Technicians

•AV Installers

•Projectionists

•Sound Specialists

•Lighting Specialists

•Acoustical Consultants

•Top Studio Operators

•Cinema Distributors

Exhibitor Profile

•Screens

•3D System

•3D Glasses

•4D System

•Digital Cinema

•E-Cinema

•Projectors

•Speakers

•Security System

•Amplifiers

•Processors

•Servers

•Seating

•Lighting

•Signage

•TMS

•Acoustics

•Carpets

•Concession

•In-Theatre Dining

•Box-office

•Lamps

•Architecture

•Amusement

•Gaming

•Immersive Seating

•Ticketing

•Kiosks

•Mobile Payment

•Cables

•Popcorn

•Merchandise

•HVAC

•Real Estate

•Cinema Interiors

•Franchising

•Cinema Automation

EVENT CALENDER 2025

16-19 JUNE CINEEUROPE BARCELONA, SPAIN www.cineeurope.net

19-20 AUGUST BIG CINE EXPO CHENNAI, INDIA www.bigcineexpo.com

10-12 SEPTEMBER KINO EXPO ST. PETERSBURG, RUSSIA www.kinoexpo.ru

30 SEPT-3 OCT EXPOCINE SÃO PAULO, BRAZIL www.expocine.com.br

15-18 SEPTEMBER CINELATAM FLORIDA, USA www.showeast.com

27-30 OCTOBER AUSTRALIAN INTERNATIONAL MOVIE CONVENTION GOLD COAST, AUSTRALIA www.cinemaassociation.asn.au

NOVEMBER META CINEMA DUBAI, UAE www.menacinema.com

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2026

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PANEL DISCUSSION

DECODING THE PERFECT CINEMA COCKTAILHOW CINEMA TECHNOLOGY SHAPES BOX OFFICE

Panellists:

Daggubati Suresh Babu-Film Producer, Suresh Productions

Friedrich Deininger-Senior Director, Cinema and Partner Management EMEA and India, Dolby Laboratories

Henry Noel-Director, Business Development - Cinema, Asia-Pacific, HARMAN Singapore

Tejal Satish-Chief Operating Officer, Broadway Cinemas

Vishnu Patel-Group CEO - Special Projects, UFO Moviez

Yusuf Galabhaiwala- Director - Operations, Galalite Screen

Moderator:

Akkshay Rathie-Director, Aashirwad Theatres

Overview

In a world where cinematic experiences are increasingly outpaced by the convenience of home streaming, the question arises: What will ensure that theatres remain a place of vibrant collective experience?

The Big Cine Expo 2024 panel discussion, titled "Decoding the Perfect Cinema Cocktail - How

Cinema Technology Shapes Box Office," provided crucial insights on how cinema can continue to evolve amidst mounting challenges.

Led by a diverse set of industry leaders, the panel dissected cinema technology's pivotal role in shaping both audience engagement and box office success. In an environment where innovations like Dolby Atmos and HDR are redefining film

presentation, the industry faces the task of adapting to changing consumer expectations. From immersive audio to the seamless integration of state-of-the-art technologies, the conversation underscored one essential truth: cinema's survival lies in its ability to innovate without losing the soul of shared experiences.

Innovation: The Gateway to Sustaining Cinema

At the core of the discussion was a strong sentiment from Suresh Babu

Akkshay Rathie, Director, Aashirwad Theatres

about the importance of emotional engagement through cinema. For him, the essence of cinema is not just the spectacle of a film but the communal feeling of experiencing a story together. 'There's a power in shared experiences,' he said, emphasising the irreplaceable nature of cinema as a social activity. As audiences return to theatres post-pandemic, there's a renewed focus on delivering emotional resonance. Suresh Babu explained that the true value of cinema is that it allows people to feel collectively, creating a bond between strangers. Theatres offer an experience that no amount of streaming can replicate: the thrill of shared joy, tension, and awe.

It's this shared emotional exchange, Suresh Babu asserted, that remains cinema's strongest competitive edge in the face of a growing reliance on streaming services. The experience of being in a room with a hundred other people - laughing, crying, holding their breath together - cannot be duplicated at home. This is what makes cinema, in its purest form, unique.

Pushing Boundaries with Technology

Friedrich's contribution brought the conversation into the realm of

Daggubati Suresh Babu , Film Producer, Suresh Productions

technology, where the line between spectacle and immersion is becoming ever more blurred. 'We are no longer just showing films; we are creating worlds,' Friedrich declared, reminding the panel of cinema's power to immerse its audiences in ways that home entertainment cannot. His insight into the evolving role of cinematic technology, specifically in Dolby Vision and Dolby Atmos, spoke to how these advancements contribute to creating more layered, immersive experiences for audiences. For example, Dolby Atmos doesn't just offer surround sound; it allows sound to move around and above the audience, adding a dimension to a film that transcends the boundaries of a traditional home setup.

According to Friedrich, this immersion is integral to the way cinemas can continue to remain relevant, pushing the envelope of technological capability. The question, however, is whether these technologies are enough to spark a return to the cinema for those who might otherwise opt for the comfort of their living rooms. 'We need to create experiences that elevate storytelling,' Friedrich explained. This alignment between technology and narrative can drive audiences to theatres, seeking that higher engagement with film that streaming can't provide.

Audio Immersion and Audience Experience

Henry took the discussion deeper into the world of sound, framing it as the often-overlooked element of cinematic experience. 'Cinema is more than sight; it's about the sound, too,' he remarked. His focus on the role of advanced sound systems highlighted how integral sound technologies are to providing a fully immersive experience for the audience. Through the use of cutting-edge sound systems like Dolby Atmos, cinemas offer an experience where audiences are not just watching the action unfoldthey're in the action. The sound doesn't simply accompany the image; it envelops the audience, drawing them into a multi-sensory experience.

For Henry, sound is not a secondary concern. It's a primary aspect of the storytelling process. Technologies that provide immersive soundscapes are integral in shaping how a film connects with its audience. 'It's not just about hearing; it's about feeling the sound, being surrounded by it,' he explained. As filmmakers increasingly look at sound to enhance the emotional core of a film, cinemas must also elevate their sound capabilities to ensure that audiences get the full sensory experience intended by the filmmakers.

Friedrich Deininger, Sr. Director Cinema and Partner Management EMEA and India, Dolby Laboratories

Henry Noel, Director, Business Development - Cinema, Asia-Pacific, HARMAN Singapore

Tejal Satish, Chief Operating Officer, Broadway

Reimagining the Cinema Experience

Yet, it's not only about technology; it's about the way cinemas are reimagining the physical and emotional space they offer.

Tejal spoke passionately about how theatres are evolving into experiential destinations. 'People want more than just a movie; they want an experience,' she said. This reflects a broader trend where audiences seek more than just a film screening; they want an environment that invites them to relax and engage. Theatres are moving away from the traditional model of simply showing films and towards a holistic experience that spans everything from the quality of the seating to the overall ambience of the venue.

Tejal's insights underscore an important shift in audience expectations: they are no longer satisfied with a functional theatre; they want comfort, luxury, and a curated environment that enhances their enjoyment of the film. This is where cinemas must adapt. 'It's about creating a space where people feel comfortable, a place where they can immerse themselves in the experience before the film even begins,' she explained. For cinemas, this means creating a destination, not just a venue.

Diverse Content for a Diverse Audience

Vishnu's comments complemented Tejal's, pointing out the importance of offering varied content to meet the diverse tastes of today's audience. 'There's a demand for variety, for diverse narratives,' Vishnu noted. The days of the monolithic cinema programmewhere only big-budget blockbusters rule the box office - are fading. Audiences today are more eclectic, seeking films from different regions, genres, and cultural backgrounds. To cater to this diverse demand, theatres must embrace not just mainstream cinema, but a broader spectrum of content.

As Vishnu highlighted, the key to remaining competitive is not only providing new technologies and luxurious experiences but also embracing diversity in the content that cinemas offer. Independent films, international releases, and niche genres need to find their place on the big screen alongside the mainstream blockbusters, as a more dynamic and varied offering attracts a wider range of filmgoers.

Operational Realities: Bridging the Gap

In a pragmatic moment, Yusuf brought attention to the operational challenges that theatres face when integrating new technologies. 'The challenge is in managing costs while still delivering an enhanced experience,' he pointed out. It's not enough to have the latest technology; the cost of maintaining these advancements must be weighed carefully, especially for smaller or independent cinemas. Yusuf's comments raised a crucial issue - the need for collaboration across the industry to ensure that these technologies are accessible and scalable for all types of cinemas.

The operational demands of running a cinema chain in today's competitive environment require constant innovation. Yusuf called for greater collaboration among different industry players to ensure that technological advancements do not become burdensome for cinemas struggling with costs.

Looking Ahead

Friedrich summed up the discussion by emphasising the role of collaboration in shaping the future of cinema. 'The future of cinema will depend on innovation, but more importantly, it will depend on collaboration,' he said. The industry's success, he argued, lies not in individual efforts but in how well cinemas, technology providers, and filmmakers work together to push the boundaries of what cinema can be.

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Vishnu Patel, Group CEO - Special Projects, UFO Moviez

Yusuf Galabhaiwala, Director - Operations, Galalite Screens

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