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As digital cinema established itself further in 2017, technology partners have become more aggressive on control of the content and revenue management. The whole idea of engaging with cinema has changed. With cinema emerging as the biggest source of entertainment for public, technology is more geared up than before to handle its scope. Social media has played a significant role for the entertainment industry by promoting the cinema on various channels and gaining more number of audiences. On the other hand, social media is also diverting the viewership towards mobile entertainment. Given this scenario, the one big challenge before the cinemas is to make the big screen experience more lively and joyful. Interestingly, there's a huge lineup of 3D movies and topnotch summer releases in coming weeks. India is still working on the GST glitches and it is likely to take a while to come out of it. Apart from GST by Government of India, the entertainment industry in Tamil Nadu is also subject to the local body entertainment tax (LBET) of 8% fixed by the state government. This makes Tamil Nadu the only state to collect LBET. Indian multiplex screen count continues to increase aggressively and most of the single-screens are being converted into multi-screens. The country's biggest cinema chain PVR Cinemas reaches the 600-screen milestone and looks forward to providing enhanced experiences to the audience. UFO Moviez and Qube Cinema merger is a big news for the industry in pan-India market. The combined entity will have 7,300 screens across India with a seating capacity of 95.5 million per week. UFO Moviez will have over 98 per cent market share post merger in terms of virtual print fee (VPF) revenue. Just back from Kino Expo (Russia), ShowEast (Miami), ExpoCine (Brazil) and AMIC (Australia), TheatreWorld is once again the media partner to CineAsia - Hong Kong (11-14 December 2017). See you all soon at CineAsia and do not forget to pick your copy of the 19th Anniversary special edition of TheatreWorld magazine at the show!!! Raghavendra T Editor-Publisher DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.


December 2017 - February 2018

Issue # 80 December 2017 - February 2018

Raghavendra T Editor-Publisher +91 9980 208 208

Asha Ranjith Business Development +91 9902 208 208

Asra Shaheen Sub Editor

Varsha Naidu Subscription & Circulation +91 9108 208 208

Jagadeesh M Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 11/1, 7th Main, Indiranagar 2nd Stage, Bangalore 560 038, India Tel: +91 80 2529 0208 Email:

Sandeep Mittal Founder Editor-Publisher RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.


This issue of TW has two sets of page numbers - International pages TW-1 to TW-68 for TW, and India pages TM-1 to TM-46 for TM. TM is inserted between pages TW-62 and TW-63 of TW.

SPECIAL STORY TW-30 Reshaping the Future of Cinema

TW-36 Developing Retail & F&B Trends in Cinema

INSTALLS TW-41 Yes Planet: Overlooking the Mediterranean Sea:


Life Cinema



World-Class Cinema in Nakasi


Ajay Bijli - PVR Cinemas

"Exhibitor of The Year" Award at CineAsia

TW-43 New Look for Reel Cinema


Golden Village:

The Arrival of Laser TW-48

Pakistan’s Cinepax:

Expanding Footprints TW-49

Palace Central:

Boutique-style Cinema in Sydney TW-50

Odeon Luxe:



Perfect Space to Unwind

RSB Cinemas: The Gold Standard

TRADESHOWS TW-55 Preview -



TW-58 Review TW-60 Review TW-61 Review -

A Smart Energy Management Solution

TW-62 Review TW-63








TM-10 Visual Experience with Better Screens Technology




TM-14 TM-37


Mukta A2 & Zee Classic

Together Revive Evergreen Movies TM-41

PVR Cinemas Introduces

Enigmatic Movie Experiences TM-44


3.5m Movie Tickets Sold During Weekend December 2017 - February 2018

Chembakassery Cinemas

A Vibrant Multiplex in Irinjalakuda Fortune Cineplex

Frontrunner in Kolhapur TM-27

Magalir Mattum

An Attempt to Strike a Chord with Women

Bharath Cinemas

Shivamogga's First Multiplex

Qube Cinema & UFO Moviez

An Epic Merger


Swarm Logic

INOX Insignia at Atria Mall

The Theatre of Dreams TM-29

JLE Cinemas

New-Age Cinema Arrives in Guntur TM-31

PVR Launches

Two Properties Single Day TM-33

Miraj Cinemas

Takes a Grand Leap TM-35

SPI Cinemas

First Multiplex in Puducherry

AMC Theatres Unveils All New "Ultra Lux" AMC DINE-IN Shops Movie-lovers in the Hackensack, NJ, area can soon partake in the first "Ultra Lux" theatre from AMC Theatres with the opening of AMC DINE-IN Shops at Riverside 9, at the Shops at Riverside. The theatre features AMC DINE-IN's Delivery to Seat, as well as the most popular movie-going amenities like AMC Signature recliners and a MacGuffins adult beverage concept. AMC DINEIN Shops at Riverside 9 also features a hospitality inspired contemporary look that creates the "Ultra Lux" feel of a more elegant environment, recalling a bygone era when movie theatres featured elegant lighting, elaborate lobbies and a feeling of being transported into a Hollywood experience. While guests in the New Jersey area have become familiar with AMC DINE-IN Full Service, the all new AMC DINE-IN Shops at Riverside 9 offers a slightly different take on the Dine-In model. Delivery to Seat allows guests to stop by the food & beverage area and choose from a full menu of fresh, handcrafted entrees, appetizers and desserts. And there's no need to wait around. Once the food is ready, a friendly AMC associate delivers it right to the seat, often before the movie begins, ensuring a distractionfree environment. "With AMC DINE-IN, we've upped a night out by bringing you the best of both worlds, a restaurant and movie theatre, as one amazing experience," said Jennifer Douglass, Vice President, AMC DINE-IN Operations. "At AMC DINE-IN Shops at Riverside 9, we are proud to offer the most popular options from our high quality, delicious made-to-order menu, along with Delivery-to-Seat service, a comfortable 'eat-at-seat' experience, and, of course, the always impeccable presentation on screen."


December 2017 - February 2018

"AMC Theatres is an outstanding addition to our property as a luxury entertainment experience for our shoppers," said Melissa Koronakis, Director of Marketing and Business Development at The Shops at Riverside. "The theatre complements the design of our extensive property renovation, to be completed by holiday this year."

Cinemark Announces Plans for Additional Century Theatre in Sacramento Cinemark Holdings, Inc, a leader in the motion picture exhibition industry, announced plans to build a new multi-screen, dine-in movie theatre at the Howe Bout Arden shopping center in Sacramento. The Century Arden Movie Bistro will feature a full kitchen offering an extensive food and drink menu as well as Luxury Lounger reclining

chairs with reserved seating. Set to launch in the summer of 2018, it will be built adjacent to the Century Arden 14 and XD, which opened less than a year ago. “The extraordinary success of our Century Arden 14 led us to conclude that the Cinemark Movie Bistro concept will be a perfect complement and welcome alternative for our customers,” said Mark Zoradi, Cinemark’s Chief Executive Officer. “This is a very unique opportunity to take an extremely popular entertainment destination and make it even better.” “We are extremely excited to bring a Cinemark Movie Bistro to Howe Bout Arden,” said Raymond Syufy, CEO of Syufy Enterprises. “The Movie Bistro concept brings a completely unique experience to our local community and further differentiates HBA as being one of Sacramento’s premier retail, dining and entertainment venues. We believe the Movie Bistro addition is a fantastic complement to our existing theaters and retail shops, and a testimony to the true strength of the Howe Avenue and Arden Waytrade area.” At the Century Arden Movie Bistro theatre, Guests will experience a luxurious and comfortable setting with cutting-edge technology and customer-preferred amenities including: •

Seat-side ordering and delivery from a full kitchen with delicious

Village Cinemas Launches Australia’s First 4DX Cinema

selections including fish tacos, pizzas baked in a wood-burning oven and an assortment of refreshing cocktails •

Cinemark’s Luxury Loungers that are ergonomic, electric-powered, plush, oversized recliners with extendable footrests and tables Auditoriums featuring reserved seating and convenient online ticketing which allows Guests to ensure that their preferred and selected seats are available

A state-of-the-art viewing environment with wall-to-wall screens in all auditoriums

4K digital projection powered by Barco projectors; RealD 3D capability

Enhanced sound systems that enable customers to hear the movies as the filmmakers intended

An upscale, full bar serving beer, wine and cocktails in the lobby

The new project is yet another joint effort between Cinemark and SyWest Development. Construction is expected to begin at the end of the year with a Grand Opening date set for summer of 2018.

work tirelessly to protect our freedom and security," said Randy Smith, Chief Administrative Officer and Counsel at Regal Entertainment Group. "Regal is thankful for our men and women in uniform, and we are honored to partner with the Gary Sinise Foundation to support veterans and their families." On November 11, Veterans Day, Regal donated $1 of every large popcorn sale to the Gary Sinise Foundation. The Gary Sinise Foundation's Mission is to serve our nation by honoring our defenders, veterans, first responders, their families, and those in need by creating and supporting unique programs designed to entertain, educate, inspire, strengthen, and build communities.

IMAX Approval for the New Ushio DXL65BA3

Regal Popcorn Sales to Support the Military on Veterans Day Regal Entertainment Group, a leading motion picture exhibitor owning and operating one of the largest theatre circuits in the United States, showed its appreciation for military men and women this Veterans Day. As an act of gratitude, Regal will donate a portion of each large popcorn sale to the Gary Sinise Foundation, a nonprofit organization serving military personnel and their families. "Veterans Day is an opportunity to give back to the individuals who


December 2017 - February 2018

The 4DX cinema concept uses a combination of effects such as chair motion, vibration, scents, water, wind, lighting effects, and fog to create an immersive cinema experience never seen before in Australia. Hive Creative was tasked with producing launch and pre-launch creative, plus strategic development of the Village Cinemas/4DX collaborative brand to position it as a memorable, shared cinema experience and the front-runner in innovative cinema technology in Australia. Filmed in front of a green screen and complete with fighter pilot suits, a wind machine and real Village Cinemas customers thanks to, the 4DX TVC succinctly represents the best features of the 4DX experience and the cinema-goer’s ability to truly ‘feel the film’. Michael Cain, senior creative at Hive Creative, said: “Our aim was to capture the energy, excitement and emotion that 4DX adds to films and show customers just how immersive the experience really is. “We wanted to take them on the 4DX thrill ride using a volatile mix of high tech effects, old school techniques, custom sound design and, most importantly, fun.”

The Ushio Xenon Lamp Model DXL65BA3 has been tested and approved by IMAX for use in the IMAX GEN-3 Projection Systems. The lamp features longer average life-time & warranty and improved lumen maintenance with no compromise on initial brightness. Obvious advantage for the cinemas is an extended maintenance cycle and more lumens on the screen over life. Its warranty life is 700 hours.

Dav Motee, business director at Hive Creative, added: “Our team have done a great job showcasing the 4D entertainment technology. Village Cinemas have a long history in innovation, and that’s not going to change moving forward. “As their agency, we feel it’s our responsibility to support new ideas, concepts and techniques to advertise and communicate these great offerings. 4DX is just one of many brands that you can now experience only at Village Cinemas.”

Vue International Appoints Adam Crozier as Chairman Vue International, one of the world's leading cinema operators, announced the appointment of Adam Crozier as Non-Executive Group Chairman with immediate effect. Adam brings an unrivalled breadth of experience to Vue's Board, through a CEO career of over 20 years across a variety of high profile and fast changing industries. He was CEO of ITV from 2010-2017 where he led the transformation of the business into a highly successful global and diversified entertainment group, turning ITV into one of the most successful and dynamic media and content businesses in the world. Prior to this he was CEO of Royal Mail Holdings (2003-2009), of the Football Association (2000-2002) and of Saatchi and Saatchi (1995-1999). Tim Richards, Founder and Chief Executive said: "We are delighted that Adam is joining Vue International as Chairman as we continue to pursue our strategic growth plans and identify further global expansion opportunities. Adam is one of the most highly respected professionals in the UK with extensive experience across multiple industries. We look forward to benefitting from his invaluable perspective and insight to support our strategy and vision. Further enriching the strength and experience of the Board is part of our plan to grow our business internationally at a time when the industry is set for increased consolidation. We are proud to be able to work with such a credible and highly sought after Chairman". Adam said: "I have watched the development and growth of Vue International with great interest and am excited to be joining the Group to play an active role in furthering their future ambitions. They are uniquely positioned to entertain consumers, pioneering in the exhibition space and pushing for the


December 2017 - February 2018

best experience possible. The future of the out of home entertainment industry has never been more relevant and I'm pleased to be joining the Vue team at such a moment." Vue International was founded by Tim Richards in 1999. Tim has over 27 years' experience in cinema exhibition and extensive international development and operational experience in all major markets. Since 2003, the company has grown from 38 sites in the UK to become one of the world's leading international cinema operators today, managing 212 sites and 1,902 screens across ten countries. In 2013, OMERS and AIMCo took a majority stake in Vue International.

the news of their interest. While the technology of the world changed. The process of buying movie tickets at the cinema is quite time consuming. And not in line with the digital era is changing in the present day. Making a movie ticket through Facebook has become a new channel. And can be done simultaneously. With social play "Major Cineplex" has become part of the store on Facebook. This is the first time in Thailand that the combination of film and Facebook together. This will make the user. Easier access to movies. And to check the show. Buy movie tickets at major movie theaters all around you right away. Just press the "Movies" button at the top of the Facebook application screen. You will be able to find the movie you want to watch and preview the movie. Browse nearby major movie theaters to get tickets and buy tickets right away without leaving Facebook.

Qujing Opened Wanda Plaza

Major Cineplex Creates New Experiences Major Cineplex paves the way for the movie theater business to move to the next level. With the opening of movie tickets through Facebook is the only place in Thailand. "Facebook" has become the first major social media channel in Thailand to quickly and easily find

Qujing recently opened Wanda Plaza. It has a total construction area of 115,000 square meters, a collection of 245 selected merchants, including Wanda Cinema, a one-stop parentchild theme park Wanda Baby Wang, Wanda Baby King early education center, a comprehensive indoor playground brand big gamers, Suning Tesco, Daldo Supermarket, Infant Baby Experience Center, AoLong World Expo Sports City, Hai Klisi International Fitness, La Chapel, Semir Fashion and other 10 main stores.

Harkness Screens Showcases Major Investment With New Screen Production Facility Harkness Screens, the world leader in screen technology and manufacturer of premium cinema screens, has announced that it will open a new manufacturing facility in the USA. The state-of-the-art facility based in Roanoke, Virginia will replace the existing plant, in Fredericksburg, Virginia, and will commence manufacturing of Harkness' leading screen technologies from Fall 2017. Meanwhile, the company will retain a presence in Fredericksburg with the opening of a new commercial and administration office. Mark Ashcroft, Global CEO of Harkness Screens said "The significant ingenuity and creativity that goes into producing and presenting a movie, from distribution all the way through to exhibition, deserves a premium screen to create a fantastic movie-going experience. That's what Harkness is all about and that's what the new factory is all about. These are exciting times for the movie industry, for Harkness Screens and our cinema customers and this significant investment demonstrates our continued commitment to producing premium screen technology locally to serve the US and Latin American market." At close to 100,000 square feet, the new facility increases capacity fivefold. Harkness' high-performance coated 2D and 3D screens including

Reel Cinemas in Dubai Launches Unlimited Movie Pass Reel Cinemas has launched the UAE’s first movie pass membership, and it’s available now to cinemagoers in Dubai.

Clarus XC, Perlux Digital and Spectral which maximize brightness, uniformity and enhance colors and contrasts can now be made bigger, up to 60 feet in height and over 140 feet in width. The new factory is equipped with the proprietary Harkness Digital Perforation process for superior 4K and laser image quality and enhanced audio transmission. Mark Ashcroft further commented, "With the conversion of cinemas to luxury formats, we are seeing an increased demand for similar upgrades to the screen, to ensure that it too is part of the new enhanced movie experience for consumers. After listening carefully to our customers about their needs in the coming years we have shaped the new factory to not only meet that increasing screen demand but also to be able to best deploy exciting new coating technologies under development that will further optimize screens for 2D and 3D presentation as well as supporting emerging projection and sound technologies."

For Dhs79 per month, or Dhs199 for three months, members get access to unlimited – yes, unlimited – screenings at Reel Cinemas in The Dubai Mall and Dubai Marina Mall. Though only applicable to Standard Cinema screens, members can use their pass every single day of the week. There are limited memberships available, and early members can take advantage of discounted rates for a limited period. Members also get 10 per cent discounts on food and beverages at Reel Cinemas (time to upgrade to that large popcorn) and memberships are valid until December 31, 2018 (providing you keep up your payments). In order to get a ticket for a screening, members need to visit a Reel Cinemas ticket counter within 90 minutes of the film’s start time, and present their Unlimited Membership card. Unfortunately, tickets cannot be booked online – the only moderately inefficient downside to what is otherwise a welcome attempt to bring better value to the city’s cinema fans. The UAE cinema chain has been undergoing a revamp of late, with The Dubai Mall branch now home to 14 transformed screens, Dolby Atmos surround sound and Barco Flagship Laser Projectors. It has also upped the ante with its refreshment offerings through new partnerships, and you can now get your hands on gourmet burgers, pizzas, cookies, cupcakes, pancakes and a wide range of hot and cold drinks, including karak, at UAE theatres.


December 2017 - February 2018

Cinépolis Plaza Satélite Becomes First "All-laser" Multiplex in Mexico Powered by Barco Projectors Digital Cinema leader Barco and Cinépolis, the fourth largest cinema chain in the world, have partnered again to equip its new Plaza Satélite theatre in Mexico City with Barco's Smart Laser projection, delivering the best overall movie presentation quality in Mexico while operating at a significantly lower cost than possible with traditional xenonpowered projectors. Cinepolis partnered with Barco in the early 2000s to convert its cinemas to digital projection and has been pioneering its new technologies ever since, becoming the first exhibitor in Latin America to bring laserilluminated movies and the Barco Escape immersive movie format to moviegoers. It recently expanded this long-standing cinema partnership with Barco to help grow its footprint in Mexico and around the world. Now, recognizing the opportunity to further enhance the quality of its movie showings with laser projection, Cinépolis made the decision to equip its entire flagship theater in Mexico City with Barco laser projectors. "Barco has always been a wonderful cinema partner, offering the very best technology and service so we can offer a superior moviegoing experience to our guests," comments Gabriel Morales Becker, Digital Cinema Strategy Director for Cinépolis. "The operational efficiencies of its Smart Laser projectors - and the elimination of costly lamps and associated maintenance - allow us to upgrade our cinema experience for the lowest possible total cost of ownership." Ivan Cannau, Vice President for Barco Latin America concurs: "Cinépolis will enjoy tremendous advantages with their new all-laser multiplex - both from a customer satisfaction and loyalty perspective - and via


December 2017 - February 2018

improvements to their overall business performance resulting from significantly reduced operating expenses and risk across their entire cinema." Smart Laser cinema projectors offer the most cost-effective value proposition for exhibitors desiring to bring laser benefits to every screen in the multiplex. Cinépolis will be able to offer an even higher image quality in its mainstream auditoriums, thanks to the projectors' superior contrast, brightness and color uniformity. Exhibitors can also reduce maintenance and simplify their operations, resulting in a low total cost of ownership. To date, Barco has installed more than 2,000 of these projectors around the world. As Cinépolis expands its theater circuit around the world, it can quickly and easily leverage Barco's broad network of local service and parts centers and enjoy 24/7/365

VOX Cinemas Launches a New Fine-Dining Menu at GOLD by Rhodes Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia have extended their partnership with Michelinstarred restaurateur, author and chef Gary Rhodes OBE with a new menu available in the newly rebranded GOLD by Rhodes theatres.

The menu features 34 new items offering a full three-course meal for movie-lovers who appreciate good food with their blockbuster movies. Scrumptious starters include Kamikaze Prawns and Peppered Beef Fillet Sticks with sweet chilli and pomegranate jam while the mouthwatering main courses are created with luxury in mind with options such as Seared Foie Gras in a Sesame Bun with veal bacon, truffle butter and maple syrup dressing or Masala-Spiced Chicken, Apricot and Rice Fritters. Finish the meal off with an array of delicious desserts like a rich White Chocolate and Raspberry Cheesecake, Warm Chocolate Fondant or fresh and fruity Knickerbocker Glory. A variety of tasty vegetarian options are also available on the GOLD by Rhodes menu including Warm Cheese Fondue with cherry tomatoes, spring onions and grilled garlic bread for dipping, Roast Butternut Squash Tacos with mango mayonnaise and Sweetcorn and Chilli Sliders to cater to all VOX Cinemas customers. The GOLD by Rhodes theatres offer the same luxury that fans have come to expect from VOX Cinemas and Gary Rhodes partnerships, to provide great moments for everyone every day. The theatres feature spacious, reclining leather armchairs, the latest movies shown on wall-to-wall high definition screens with digital surround sound and in-cinema waiter service.

Christie Projectors Power the Screens for Muvix Christie, the world leader in creating and sharing the best visual and audio experiences, announced that it has signed an agreement with Muvix, Chile's newest multiplex chain, to equip 40 theatres throughout the country with Christie's digital cinema projectors over the next three years. The Muvix brand is a new one belonging to the Syem Group, a family-run enterprise operating in the cinema exhibition sector in Chile under Cine Star, which has four multiplexes in Chile and is the country's only chain owned by Chilean capital. While Cine Star focuses on small multiplexes with no more than four screens in small cities and towns with populations of between 40,000 and 70,000 inhabitants, Muvix, will be located in the country's major commercial centres, improving and renewing the industry's current overall resources in the country. Muvix's mission is to be a major player in the cinema industry and to compete on an equal footing with the big multinationals operating in Chile. However, the new exhibitor also has its sights sets outside its home country, with plans to expand into other South American countries, starting with Peru. Sebastián Martínez, Muvix's CEO and founder, explained: "We were well conversant with Christie projectors because, as a family group, we have been operating in this industry for more than 60 years and we had already used its 35 millimetre projectors. We have excellent references for the brand, and the technical team we are putting together are coming from different exhibitors in the industry, many of them with prior experience working with Christie." Martínez added: "For Cine Star and Muvix, choosing Christie as its projection partner was not a decision we took lightly. That's because we


December 2017 - February 2018

with an initial investment in the millions of dollars. Each one of these cinemas will be located in malls currently under construction or in the planning phase.

are currently immersed in a process of expansion of both our chains, so it was really important to have a technological partner that we could rely on in the long term. Christie demonstrated a much greater interest and involvement in our expansion process than other projection brands. We know that its products are the leaders in terms of quality; and we visited its factory in Canada to take a look at its production processes and what it has in the pipeline, and that helped make up our minds to work with Christie." The first of Muvix's multiplexes to be equipped with Christie cinema projectors will be located in the city of Punta Arenas in the south of Chile, which is scheduled to open its doors this coming December. It will have four screens and around 700 reclining seats, making it the biggest and most modern complex in the city. More specifically, this multiplex will be equipped with projector workhorses Christie CP2208, and CP2215 and the CP2230.

Centerplex in Picks Christie Projectors and Christie Vive Audio

Christie, a leader in creating and delivering the world's best visual and audio experiences, announced that its DLP Cinema projectors and Christie Vive Audio cinema sound systems were chosen to outfit the new Centerplex Aracaju Parque Shopping multiplex, located in the State of Sergipe in the northeastern part of the country.

Diego López, Christie general manager for NOLA and the Andes Region, was enthusiastic. "We are delighted that Muvix has chosen us as its projection partner in this new venture it is undertaking. We know that the chain is committed to delivering the best standards in projection in order to stand out from its competitors, and we are convinced that with our products and service they will be able to give their audiences that added value".

The multiplex will have seven screens, five of which will be equipped with Christie CP2215 projectors, one with a Christie CP4220 and the largest one with a Christie CP4230. In addition, all halls will feature the Christie Vive Audio cinema sound system, utilizing efficient ribbon driver technology and a unique parabolic line array design in a single compact cabinet to provide exceptionally even coverage throughout every auditorium. The biggest screen will also be equipped with Dolby Atmos, a state-of-the-art sound technology that places and moves sound all around the audience to truly immerse the audience in the music and audio effects.

In 2018, Muvix will open new screens in Santiago and Linares and in 2019 in Talca, Antofagasta and Talagante,

Centerplex Aracaju Parque Shopping is also planning to deploy Christie's LCD flat panels to help elevate its

lobby experience to a new level providing highly-engaging, digitally dynamic displays to captivate the audience while they line up to purchase their tickets and popcorn. "We are strongly committed in offering the best-in-class cinema technologies for our audiences to enjoy the finest visuals and audio on our newest cinema complex in Aracaju," said Marcio Lima, Centerplex CEO. "Christie has made a name for itself on the basis of the quality of its products and for the service it provides in Brazil, not to mention the peace of mind that gives us working with a manufacturer with a proven track record and history in the cinema industry." Lima added, "As we expand into the Brazilian market, we look forward to continuing our productive partnership with Christie, who helps us offer our customers the best quality for the cinema experience." Turning his attention to audio, Lima explained: "Christie Vive Audio™ is an incredible system that with its amazing acoustics, exceptional timbre matching and low distortion perfectly suits our needs and ensure our guests to enjoy a spectacular cinematic experience." Ricardo Laporta, Territory Sales Manager, Cinema, Christie Brazil, said: "We are proud that Centerplex selected our cinema projectors and Christie Vive Audio sound system to help make Aracaju Parque Shopping a top destination for entertainment. The combination of Christie digital cinema projectors and Vive Audio™ immersive sound means Centerplex can provide the sharpest images complemented by the superior audio performance of Vive." With 35 years of history, Centerplex Cinemas has become one of the biggest cinema exhibitors in Brazil. At the current moment, Centerplex has more than 60 screens throughout the states of São Paulo, Minas Gerais, Ceará, Alagoas and Pernambuco.


December 2017 - February 2018

Barco Achieves Milestone of 100 All-laser Cinema Multiplexes Installed Worldwide Global cinema technology leader Barco has set another record for cinema laser projector deployments, this time for all-laser multiplexes, in which an exhibitor outfits every auditorium with either a Barco Flagship Laser or Smart Laser projector. An all-laser cinema allows owners to fully realize the costsavings and operational efficiencies that only a standardized platform can offer. With no lamps or lenses to buy, stock and replace, exhibitors can focus their resources elsewhere to further enhance the entertainment value of their offering for guests. "Once we conduct a business case analysis, movie theater owners can quickly see the benefits our laser projectors offer with regard to high performance and low total cost of ownership," comments Wim Buyens, Senior Vice President and General Manager Entertainment for Barco. "Combined with superior image quality and brightness, our solutions empower exhibitors to offer their guests the best moviegoing experience possible." Barco offers a diverse portfolio of 16 laser projectors delivering excellent sustainability from the compact, economical Smart Laser SLP series with low-cost, simple operations, to the robust Flagship Laser LHC series, offering the highest contrast and stunning brightness for higher-ticket movie presentations on premium

screens, including 3D. With the Smart Care program, exhibitors can enjoy 100 percent peace of mind with 10 years of guaranteed light output, ensuring stable and superior image quality over a projector's lifetime. Kinepolis, a long-term Barco customer, opened the first "all-Barco laser" multiplex in Europe more than one year ago in Breda, the Netherlands. The ten-screen multiplex features one Barco Flagship Laser and nine Smart Laser projectors. "Visitor numbers have been exceeding our expectations since Day One, which is fantastic," says Vicky Vekemans, theater manager for Kinepolis. Customer satisfaction surveys also clearly show that visitors prefer laser-illuminated projection. With regard to cost savings, laser projection is helping Kinepolis cut energy consumption by 30 percent. The exhibitor has since opened all-laser cinemas in three additional locations. Kinepolis Group manages 49 cinemas - 500 screens spread across Belgium, the Netherlands, France, Spain, and Switzerland. Other theater circuits rapidly followed, with many deploying alllaser multiplexes within the past year: National Amusements, Inc., CinemaCity, The GRINN FILM multiplex, Cinesystem Cinemas, CMS (Cinemex), Megabox Korea, and Reel Cinemas, to name a few.

QSC Wins Third Consecutive Cinema Manufacturer of the Year Award For the third year in a row, QSC Cinema was honored with the prestigious "Teddy" Award, an annual award voted by dealer members of the International Cinema Technology Association (ICTA). The award recognizes the ICTA Manufacturer who best exemplifies the progressive principles of product development, and provides the dealers with service and up-to-date technical and sales information, while supporting the status of their product without qualification. The Teddy Award was presented to QSC at the recent annual ICTA Convention in Berlin, Germany. "It is extremely gratifying to be recognized by our loyal Dealers in this way," says Barry Ferrell, Senior Vice President and Chief Strategy Officer of QSC. "Excellence is something we strive for at QSC,

and this type of recognition is an indication that we are progressing toward our goal of providing the best products, service, and support for our customers and their endcustomers." Ferrell also heads the Cinema business unit for QSC. This is the fourth time that QSC has won this honor, and the first time in the history of the award that a manufacturer has won it three consecutive years in a row. In September 2016, QSC acquired Ultra-Stereo Labs (USL), who had won the Teddy award six times.

Saudi Arabia May Lift Ban on Cinemas Saudi Arabia plans to start issuing tourist visas “soon” as the

ultra-conservative kingdom seeks to attract international visitors in a radical overhaul of its oil-dependent economy. Tourism is seen as a major driver of growth as the kingdom attempts to wean itself off its dependence on petrodollars amid a protracted oil slump. Alcohol, cinemas and theatres are still banned in the kingdom, an absolute monarchy and one of the world’s most conservative countries. But authorities in recent months have sought to project a moderate image with a string of reforms, including the decision allowing women to drive from next June. The kingdom is also expected to lift a public ban on cinemas and has encouraged mixed-gender celebrations — something seldom seen before.

Dadi Cinema Enters IMAX Business with Five-Theatre Agreement in China IMAX China Holding Inc and Dadi Cinema Group, China's secondlargest exhibitor, announced a sales agreement for five IMAX theatres to be added to new multiplexes in First-, Second- and Third-Tier cities in the People's Republic of China. In January, Dadi Cinema Group acquired the mainland cinemas of Chinese exhibitor Orange Sky Golden Harvest Cinemas, an IMAX partner with a total of five IMAX theatres in China. Inclusive of the acquisition, today's agreement brings Dadi Cinema's IMAX footprint to 10 theatres, with the five Orange Sky Golden Harvest IMAX sites currently in operation. "I'm delighted to welcome Dadi Cinema Group as our newest exhibitor in China. As the secondlargest exhibitor in the country, this is an important and strategic partnership," said Richard L. Gelfond, IMAX CEO. "Today's agreement demonstrates that our differentiated cinema experience and powerful brand continues to be a competitive advantage for the nation's exhibition giants." "Dadi Cinema has been committed to providing a high-quality experience for Chinese audiences ever since its establishment, and it has been upgrading, making breakthroughs and innovations over the years," said Yu Xin, CEO of Dadi

Cinemas Group. "We are honored to partner with IMAX, the world's leading entertainment technology company, and through our partnership, we look forward to offering more Chinese moviegoers the premium cinematic experience."

Malco Theatres Enters IMAX Business with Two-Theatre Agreement in the US IMAX Corporation and Malco Theatres Inc, a leading regional exhibitor in the Southern U.S., announced a sales agreement for two IMAX theatres. The first IMAX theatre will be added to the Malco Paradiso Cinema Grill in Memphis, Tenn., and the second to the Malco Razorback Cinema Grill in Fayetteville, Ark. with both IMAX auditoriums slated to open in December. The agreement marks the first-ever IMAX theatres for Malco Theatres, as well as the first commercial IMAX theatre in Memphis and the first-ever IMAX in Fayetteville. "We are excited to welcome Malco Theatres to the IMAX business, and together look forward to introducing the world's most immersive cinema going experience to new audiences across Tennessee, Arkansas and the Mid-South," said Mark Welton, President, IMAX Theatres. "In 2016, our domestic signings reached a three year high and we're delighted to continue this momentum as exhibitors look for a premium and differentiated offering to get audiences off their couches and into the multiplex." "We looked at all of our options regarding a large format solution and came to the conclusion that no one has a better combination of quality, full immersion cinema, and


December 2017 - February 2018

brand awareness than IMAX. We are excited to add The IMAX Experience to these two already great theatres," said Stephen Lightman, Malco Theatres, President and CEO.

New Q-SYS for Cinema Interface from QSC

QSC, LLC announced the new DCIO (Digital Cinema Input/Output) for their popular Q-SYS network and control platform for cinema. The DCIO provides a simple and costeffective way to route inputs from the projector IMB and alternate content sources to a Q-SYS Core over Q-LAN, QSC's network technology. "For over ten years, Q-SYS has been used extensively in many types of commercial applications, including airports, meeting spaces, sports venues," says Barry Ferrell, Senior Vice President and Chief Strategy Officer for QSC. "Increasingly, Q-SYS is becoming more common in cinemas too, as a way of optimizing and monitoring sound system performance. But the real power of Q-SYS is in its capability to control, monitor, and manage many other systems within the theatre complex. The new DCIO, combined with our Core 110c and Core 510c processors, makes Q-SYS an affordable option for every room in a cinema complex, even smaller 5.1/7.1 rooms, since multiple rooms can share a single Core." The DCIO accepts a variety of inputs including AES3, mic/line, and HDMI with Dolby Audio™ (featuring Dolby Digital Plus™ and Dolby® Surround 7.1) and DTS-HD® decoding. It also includes outputs for HI/VI and a booth monitor. Four relays are available to control external devices such as dimmers, masking, etc.

CGV and Dolby to Significantly Expand Dolby Cinema Presence in China CGV Cinema Line, the largest multiplex cinema chain in Korea and Dolby Laboratories, Inc announced plans to open 30 Dolby Cinema locations in China by the end of 2021. CGV, a global cinema player looking to expand its footprint in China, is partnering with Dolby to extend amazing movie-going experiences to their customers. Dolby Cinema is a premium cinema offering that combines spectacular image and sound technologies with an inspired design to deliver a completely captivating experience. "Our collaboration with CGV marks a significant milestone in expanding the Dolby Cinema presence in China with more than 140 sites now installed or committed," said Frank Bryant, Senior Vice President, Dolby Cinema Business, Cinema Business Group, Dolby Laboratories. "We cannot wait to work with CGV, a like-minded partner, to bring the spectacular experience only Dolby Cinema can offer to more consumers in more cities across China with 30 new sites." "The total premium cinema experience delivered by Dolby Cinema is exactly what we are seeking to fulfill our customers' increasing needs for best-in-class experiences," said Kyungsoon Jang, President, CGV China. "In cooperation with Dolby Laboratories, we can provide our patrons with more diverse viewing experiences. We believe our patrons will come back again and again to get themselves fully immersed in the story." In just over one year, more than 60 movies have been released or confirmed to be released in Dolby Vision and Dolby Atmos for Dolby Cinema locations in China, including 16 Chinese local language titles. Dolby Cinema enables richer and more action-packed storytelling through Dolby Vision and Dolby Atmos. The Dolby Vision projection system, which uses state-of-the-art optics and image processing, delivers high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a dramatically different viewing experience that presents strikingly vivid and realistic images, making viewers feel like they are inside the movie's world. The Dolby Vision laser projection system was co-developed with Christie, which supplies, installs, and services all the projector systems, which can only be experienced at Dolby Cinema locations. Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action than ever before.

AMC Theatres Selects Arts Alliance Media for TMS Refresh Arts Alliance Media (AAM) announced that AMC Theatres, the largest movie exhibition company in the world, has selected Arts Alliance Media's Screenwriter Theatre Management System (TMS) to manage approximately 2,600 digital cinema screens in the USA. Screenwriter will provide the foundation for AMC to achieve greater automation of its digital cinema operations. The end of VPF (Virtual Print Fee) programs heralds the beginning of a technology refresh in cinema. It enables exhibitors to take a fresh look at how cinema software has advanced since the early days of digital. AAM has continued to invest heavily in the evolution of its software solutions of which one key element is an advanced TMS that is ready for the needs of the next decade. "AAM and AMC share a very similar vision for the future of digital cinema, so it was no surprise that they could deliver what we needed a solution that undertakes the core tasks of a TMS but also offers significant additional value and provides the foundations for future innovation", said Mark Latimer, Vice President, Sight and Sound at AMC. "Screenwriter gives us the immediate ability to optimize our digital cinema operations and drive increased efficiencies, while providing a platform for future innovations." Screenwriter is the world's most widely deployed TMS with over

75 million shows successfully delivered to screens over the past year alone. A quality TMS is a key component in delivering a high quality customer experience time and time again. The automation a TMS provides means that human error is eliminated and customer satisfaction is maximised whilst revenue loss minimised. John Aalbers, CEO of Arts Alliance Media said "It is terrific to be entering into this technology partnership with AMC. Their ambitious vision for how software solutions can enable future cinema innovation means they are a perfect partner for AAM. Our team is really looking forward to this project and ensuring that AMC quickly maximises the benefits. There is a lot we can do together to support AMC now and in the years ahead." Screenwriter will give AMC complete visibility and control over content, KDMs (Key Delivery Messages) and real-time playback information from all screens, meaning any problems can be spotted and resolved quickly and easily. The software also supports integrations with a range of external systems, including point of sale systems and third-party advertising providers, to enable AMC to streamline processes for maximum efficiency. This deal expands Arts Alliance Media's software footprint to around 40,000 cinema screens worldwide, and is the company's first large-scale TMS deal in North America.

Arts Alliance Media Acquired by Cinema Technology Solutions Company, Luxin-Rio

Arts Alliance Media (AAM), the world's leading operational software solution provider to the cinema industry, announced its acquisition by Shandong Luxin-Rio Visual Technology Co., Ltd. (Luxin-Rio) of Qingdao, China. The acquisition complements LuxinRio's existing portfolio of companies and investments in the cinema space. Building on Luxin-Rio's assets in 3D and 4D technologies, this is Luxin-Rio's first venture into software solutions. AAM will form the basis of Luxin-Rio's ambitious strategy for bringing the most innovative software solutions to a global cinema market. With AAM already providing business and mission critical solutions to over 80 major exhibitors including over half of the world's ten largest cinema chains, the foundation is strong for further growth and innovation. Jiang Dong, Chairman of Luxin-Rio Group, said "This is a very exciting time for Luxin-Rio. The opportunity to acquire a quality asset such as AAM does not come up very often. We have been very impressed with what AAM has been able to achieve, its customer base, its product lines and the quality of its people. Our mission is to service the cinema industry globally with great


December 2017 - February 2018

technology and AAM is a major piece of the puzzle in achieving that goal." John Aalbers, CEO at AAM, commented "This is an excellent result for AAM and for our staff, customers and partners alike. Luxin-Rio has the ambition and resources to take AAM to the next level of global expansion. With Luxin-Rio's help, AAM is now very well placed to innovate further and drive the cinema software evolution in a post Virtual Print Fee (VPF) world by bringing more value creating software solutions to our customers". The acquisition will be revenue and earnings enhancing for the LuxinRio group and will consolidate Luxin-Rio's position as a major provider of leading cinema technologies. Thomas Høegh, AAM's founder, said, "The cinema industry is undergoing significant transformation as software technology truly comes to the fore. Luxin-Rio have a great vision for the role that software has to play in cinema and the resources to make it a reality. This combined with its strength in China means that AAM will have the best opportunity to fully realise its potential. I look forward to watching AAM go from strength to strength in the years ahead and I wish the management and staff continued success in their new home." Luxin-Rio will immediately leverage its existing presence in China to increase AAM's sales reach as well as its deployment and support capabilities for that region. AAM already has a number of customers in China, including Wanda Cinema Line. AAM believes it will be able to build on that success with LuxinRio's support and strong local presence. Outside of China, AAM will continue to service its customers from its headquarters in London and its emerging presence in North America.

Pascal Mogavero Appointed Head of Eclair Ymagis Group, the European specialist in digital technologies for the film industry, announced the appointment of Pascal Mogavero as Senior Vice President, Eclair. Pascal Mogavero replaces Christophe Lacroix, who is heading up the management of new innovating activities developed by the Group. Pascal Mogavero, a graduate from the Ecole Polytechnique and Supaero, has extensive experience in Media and High-Tech, particularly in technological project management, digital strategy and business transformation. After starting his career in 1999 at Andersen Consulting, he moved on to the CANAL+ Group in 2007 where he gained strong skills in strategy & development of new commercial offers and where his interest in customer experience was born. He continued his career at Malakoff Médéric from 2012 to 2015 as Customer Relations and Digital Manager. Over the course of 3 years, he stepped up the development of customer services on all the contact channels, implementing a coherent, personalised approach to customer experience and the corresponding cross-channel organisation. In 2015, he joined Hiscox Europe Direct as the head of the operations department in charge of sales and customer services, and led the digitisation and automation of all interactions on all distribution channels throughout continental Europe. "I am delighted and honoured to join the Ymagis Group and take over the management of one of the great companies in the cinema industry with its wealth of cinema and audiovisual expertise. Leading the rich and ambitious development and digital transformation plan at Eclair to a successful conclusion in close collaboration with the European teams is an exciting challenge to which I shall be devoting all my energy," declared Pascal Mogavero.

Pascal Mogavero takes over from Christophe Lacroix, Deputy CEO of Ymagis, who has been entrusted with the management of the Group's new innovating activities such as EclairColor and EclairGame. These projects are developed in incubator mode to benefit from the greatest possible flexibility. "Pascal Mogavero's arrival and the shift in Christophe's scope of responsibilities marks an important step for the Group that is in line with our strategic plan Perform," states Jean Mizrahi, Founder and Chief Executive Office of Ymagis Group. "The arrival of a specialist in digital transformation and customer experience demonstrates our determination to focus the development of Eclair on deploying new technological and commercial offers in line with our customers' expectations. In setting up an incubator for new activities, we are placing innovation at the very heart of our development strategy." "After two years at the head of Eclair, I am delighted to welcome Pascal today as my successor. With his passion for new technologies and customer experience, he will be a major asset for the development of Eclair. For my part, I will continue to take up new challenges facing the Group in a world where digital transformation is in full swing, and where we need to be increasingly mobile and pioneering. In setting up this new unit, we are building the future and I am extremely proud to be playing an active role," concludes Christophe Lacroix.

December 2017 - February 2018


USHIO Europe Heavily Investing into the Future of Speciality Lighting USHIO Poland officially opened the doors to its new factory in Pass, just outside of Warsaw last month. The new building has a production area of 5,000 square meters and dwarfs its predecessor which housed its production lines in just 2,000 square meters of space. It is home to a total of two production lines primarily manufacturing Metal Halide (MH) and High Pressure Sodium (HPS) lamps as part of the TOPFLOOD and HORTURION series; both trademarks of and sold by BLV Licht-und Vakuumtechnik GmbH; a member of the USHIO Europe Group. The investment signifies USHIO's strong and dedicated commitment to the horticulture business. By the substantially increased production capacities, USHIO is prepared to meet the demands of the growing global market and to explore future potential within the sector. New farming technologies, including the growing trend toward urban farming and a professionalisation of the horticulture business outside of Europe offer a plethora of opportunity for the company. In a bid for maximum efficiency and streamlined processes, the entire production is consolidated over just one floor space, facilitating optimal production conditions and further refining the logistics process. The new operation now enables even shorter delivery times to customers and greater efficiency overall. Furthermore, the new set-up and investment focuses heavily upon stringent quality control, spearheaded by a dedicated team to ensure premium quality is delivered to customers from the outset. The factory opening was marked with a celebratory ceremony attended by Mr. Satoru Takahashi; General Council of the Japanese Embassy in Poland, Mr. Marek Ksiazek; Vice Mayor of Blonie City together with Mr. Kenji Hamashima;


December 2017 - February 2018

CEO and President of USHIO Inc., and Mr. Hiroshi Matsubara; CEO USHIO Europe. In total, around 200 guests attended the occasion. Speaking of the pinnacle moment in USHIO Europe's history, Hiroshi Matsubara, CEO USHIO Europe said, 'I am delighted to have been joined by colleagues, partners and special guests in marking this momentous occasion for Ushio Europe Group by officially opening the doors to our new factory; a powerhouse of production and of the USHIO Europe and BLV-Licht brand. Looking forward, we endeavour to continue to supply our customers with the best quality speciality lighting solutions and foster solid and prosperous partnerships for many years to come.' The new factory comes after a recent name change for the lighting manufacturer, previously known as Natrium since its inception in 1998. Initially established as a research and development department for an electric lamp manufacturing plant in Warsaw, it was relocated to its own premises in Blonie Pass, situated close to the site where it stands today - an excellent location in terms of accessibility and connection. After being acquired by BLV-Licht in 2006, Natrium was eventually renamed USHIO Poland on August 14, 2016.

Volfoni Launches Landmark Upgrade Program Volfoni Limited, the leading European provider of 3D technology, announced the launch of the new Volfoni Upgrade Program. This program was designed to provide an upgrade path from legacy 3D cinema hardware systems from other manufacturers to the latest-generation 3D cinema hardware systems from Volfoni. The Volfoni Upgrade Program provides special incentives for upgrading from

legacy 3D hardware systems to Volfoni's latest 3D hardware systems. The program recognizes the past investments that customers have made, and helps them to improve their operational efficiency by letting them easily and affordably replace outdated 3D systems. The manufacturers included in the program are: MasterImage, Dolby and XpanD. "We see a tremendous demand for this program - as exhibitors look to upgrade their legacy systems to the latest-generation 3D systems. Often their existing 3D systems are out of their warranty period, which can result in unexpected costs, higher costs of maintenance and limited parts availability," said Alain Chamaillard, Senior Regional Sales Director for Volfoni. "The new program allows new and existing customers to upgrade these legacy systems with special incentives from Volfoni." "The launch of the Volfoni Upgrade Program demonstrates Volfoni's commitment to exhibitors and to support them with them with new technology. Volfoni's new 3D cinema systems are engineered to have a lower total cost of ownership, have higher LEF performance, which delivers brighter 3D projections for audiences, and are backed by multiyear warranties with guaranteed parts availability," said Francois Inizan, Global Head of Sales for Volfoni. "The time is right to upgrade your legacy 3D cinema systems to the latest technology." The Volfoni Upgrade Program is a limited time offer, running from September through the end of the year 2017. Volfoni's 3D cinema business unit continues its growth momentum in the marketplace across multiple regions with significant projects announced or to-be-announced in different geographies. This announcement follows the recent announcement of Volfoni expanding their leadership team with the appointment of a new Chief Marketing Officer.

Hackesche Hรถfe Kino to Become the First Cinema Complex Fully-Equipped with Eclair Eclair, a leader in content services for the motion picture and television industries in Europe, announced an agreement with German cinema exhibitor Timebandits GmbH & Co. Kinobetriebs KG to fully-equip its flagship Berlin cinema, the Hackesche Hรถfe Kino, with EclairColor HDR technology, thus becoming the first all-EclairColor cinema complex in the world. "We are delighted to see Hackesche Hรถfe Kino, considered one of the best arthouse cinemas in Germany, embrace our HDR technology," explains Michael Krauth, General Manager of Eclair Deutschland "EclairColor represents a fantastic opportunity for the film industry to raise the quality of the cinema experience at a reasonable cost. The advantages are clearly visible to all - professionals and general audiences alike. EclairColor is also a commitment to the creative teams that their film seen by cinemagoers will be as they originally

intended. The strict specifications of the EclairColor process ensure excellent control is retained over the image on screen, thus guaranteeing that the artistic choices of the movie director or DP are properly reflected." For Gerhard Gross, Managing Director of the Hackesche Hรถfe Kino, "We promise our guests the best experience and that's exactly what we will deliver with EclairColor by helping bring back the magic of the movies. EclairColor enhances the big screen experience with more brightness, crisper images, greater depth of field, and more density, and it applies from US blockbusters to independent movies." "Germany is a leading market in Europe for the implementation of our EclairColor HDR technology with 51 screens, 10 of which are located in Berlin alone, including the Cineplex Titania Filmpalast and the Neue Eiszeit Kino," explains Georg Miros, Eclair Sales & Business Development

Manager. "Before the end of October, the five-screen Hackesche Hรถfe Kino complex will be equipped with EclairColor technology powered with Sony Digital Cinema 4K SRXR515P projection systems. Berliners will be able to enjoy considerably higher image quality from every one of the complex's 685 seats." EclairColor technology was praised by moviegoers in an audience survey conducted in France last month. The study performed by an independent body, L'Observatoire de la Satisfaction, revealed 97.3% of moviegoers who attended the screening of a film in EclairColor intend to repeat the experience and over two thirds will be recommending it to their family and friends. Spectators spontaneously mentioned the beauty of the images, stating they are of superior quality, more colourful and brighter in comparison with a standard image.

D-BOX Collaborates with Ster-Kinekor Theatres in South Africa

Sony's First HDR Ready 4K Laser Projectors

D-BOX Technologies Inc, a world leader in immersive motion cinema seating technology and Ster-Kinekor, a division of Primedia (Pty) Ltd., the largest cinema exhibitor on the African continent, announced an agreement to install D-BOX high-fidelity motion seats in four auditoriums. Situated in Johannesburg (Rosebank Mall and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall), the theatres will cater to a growing number of movie-goers who are looking for premium entertainment experiences.

The giant electric motorized projection screens are available in all offered gain levels as well as in nonperf, cinema (standard) perf, and microperf so the soundstage can be placed behind the screen similar to premier movie theatres.

Sony's first 4K phosphor laser cinema projectors have arrived.

With considerable success on nearly 650 screens in more than 35 countries and a growing fan base, this agreement is one more step in their plans to build on the global presence of the D-BOX brand.

Audiences will be thrilled by ultraclear speckle free images in true 4K, now with a stunning 10,000:1 average contrast ratio - great for presenting in HDR with no extra equipment or costly licenses needed. The laser light source maintains consistent brightness levels over a 20,000 hour operating life with effectively no maintenance, saving on the costs and hassle of frequent lamp changes.

"This is our first venture in South Africa, so it's a great honour to collaborate with a prestigious and innovative exhibitor like SterKinekor" says Claude Mc Master, President and CEO of D-BOX. "As we see it, these new auditoriums are more proof that movie-goers all over the world are looking for unique entertainment experiences."

Naturally there's a choice of 4K laser solutions from Sony for every size of cinema. The SRX-R815P offers a generous 15,000 lumens brightness for presentation on smaller and medium screens. It's partnered by the SRX-R515DS dual projection system that delivers an impressive 30,000 lumens - ideal for presentation in 2D and 3D on PLF screens.

One of the attributes that makes DBOX so valuable is the intelligent flexibility of their seating configuration because it can be adjusted as business grows. This makes D-BOX the perfect solution for theatres of all sizes, particularly exhibitors like Ster-Kinekor that are focused on long-term growth. While this is the first foray into South Africa for D-BOX, it is driving the company to explore new opportunities that will bring the immersive experience to more markets in this part of the world and build long term, sustainable revenue for exhibitors.


December 2017 - February 2018

held in SĂŁo Paulo, Brazil from Sept. 27-29 at the Convention Center Frei Caneca, booths 48 & 49 alongside Bardan Cinema, Philips, Klipsch, and DepthQ. The screens are available up to 12 meters wide.

Severtson Screens Features Giant Electric Motorized Screens at Expocine Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, featured the SeVision 3D GX Giant Electric Motorized Cinema Projection Screen line during ExpoCine 2017,

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, Dolby, Volfoni, DepthQ, and RealD. Having celebrated its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

Guitammer and Moving Image Technologies Sign New Agreement The Guitammer Company, creators of haptic-tactile broadcasting and award-winning ButtKicker low frequency audio transducers, and Moving Image Technologies MiT, a leading manufacturer and integrator of cinema projection and audio technology for the cinema industry announced today they had entered into a distribution agreement for sales of Guitammer's "ButtKicker Cinema System" to select regional cinema exhibitors in North, Central and South America. "We've known Guitammer for quite a number of years now", said Joe Delgado, MiT's Senior Vice President of Sales and Marketing, "and we're really impressed with the growth of the ButtKicker Cinema System not only in the United States but worldwide. We think this is an ideal solution for the exhibitors we work closely with and will help them grow, compete and be more profitable in the very competitive premium large format market. The relatively easy install, very affordable pricing and strong ROI is well suited for the markets and companies we support." Guitammer's Cinema System is used worldwide to add an amazingly lifelike immersive experience for every seat at an affordable price point in over 200 auditoriums and over 45,000 seats. The system works equally well for any brand of luxury recliners and traditional seats. The system is ideal for reseated auditoriums and as a retrofitted enhancement for existing cinemas. The system is deployed by the three largest US exhibitors, AMC, Regal and Cinemark Theatres as part of their Premium Large Format upgrades, in three IMAX theaters, and cinemas throughout mainland China and Hong Kong.

FLiK Cinemas Selects Destiny Seating and Volfoni for Platinum-Class Multiplexes Volfoni Limited, the leading European provider of 3D technology, announced that FLiK Cinemas has selected Destiny Seating and Volfoni to equip their new Platinum-Class multiplexes. Volfoni partnered with Destiny Seating to supply FLiK Cinemas with their 3D hardware systems. FLiK Cinemas has recently completed the first Platinum-class and Gold-class multiplex in the GCC region, fulfilling their vision of a new VIP concept for cinema entertainment. FLiK Cinemas, part of the Al Mana Group of Companies, was founded to provide a 5-star VIP concept for cinema services across Qatar and the Middle East region. The Company is headquartered in Doha, Qatar and its first Cinema was opened in Lagoona Mall in Doha in February 2017. Future theatres will open in Mirqab Mall in October 2017 and in Doha Mall in the coming months. Their latest multiplex in Mirqab Mall will also feature 3D screens fitted by Volfoni 3D hardware systems, due to FLiK's successful results in their first multiplex at Lagoona Mall. FLiK Cinema's ground-breaking theater concept in the Lagoona Mall features three Gold-class theaters and one Platinum-class theater. Destiny Seating is a leading supplier and manufacturer of seats to the entertainment and corporate enduser markets. FLiK Cinemas selected Destiny Seating as their system integrator for the provisioning and deployment of their Gold and Platinum-class theaters. Destiny seating has deployed their latest seating solutions in FLIK's Platinumclass and Gold-class multiplex. Destiny Seating partnered with Volfoni for all FLiK Cinema's 3D hardware system requirements. FLiK Cinemas has deployed a combination of Volfoni's 3D cinema technology products, including the

highly efficient SmartCrystal Cinema NEO series and the award-winning SmartCrystal Diamond series. The initial deployment was for their new premium multiplex in Lagoona Mall in Doha, Qatar. As a follow-on deployment, FLiK Cinemas is currently completing their second premium multiplex in Mirqab Mall in Doha, which will also feature Volfoni's 3D cinema technology products.

Cinemark Begins Remodel of Movies 12 in IA with Luxury Lounger Recliners Cinemark Holdings, Inc, a leader in the motion picture exhibition industry, has begun remodeling the Cinemark Movies 12 theatre. The renovation and upgrade will include adding Luxury Lounger reclining seats to all auditoriums. Cinemark Luxury Loungers are electricpowered, plush, oversize lounge chairs with footrests and cup holders. The seating conversion and enhancements to the theatre, conveniently located at 1317 Buckeye Ave. in Ames, IA, is scheduled to be completed by mid-January 2018. Cinemark has developed multiple channels that focus on guest engagement and enhance the moviegoing experience. Guests are invited to: Download the Cinemark app to view show times and purchase tickets on the go; Join Connections, Cinemark's Loyalty Program, rewarding loyal guests with discounted concessions, digital downloads, movie upgrades, physical movie swag and more; and turn on CineMode via the Cinemark app and earn rewards for being courteous during movies.

December 2017 - February 2018


Dr. Man-Nang Chong Founder, Chairman and CEO GDC Technology

RESHAPING THE FUTURE OF CINEMA With his razor-sharp focus on the goals and values of the company, Dr. Man-Nang Chong, the founder, chairman and chief executive officer of GDC Technology, is determined to uphold its culture of innovation.


December 2017 - February 2018


Dr. Man-Nang Chong is the founder, chairman, and chief executive officer of GDC Technology Limited (GDC). Founded in 1999, GDC is a leading global digital cinema solutions provider with the largest installed base of digital cinema servers and theatre management systems in Asia and the second largest globally. One out of three cinemas in the world uses a GDC media server and/or theatre management system. Headquartered in Hong Kong, GDC has established a global market presence with 13 offices and 29 local service centers around the world. Huayi Brothers, one of the four largest publicly listed media companies in China, is currently the major shareholder of the company. GDC holds 24 patents globally, including USA and China. The company has received numerous awards throughout the years, such as the "Digital Cinema Report Catalyst Award" in USA for the best new technology in 2016 and 2017 consecutively, and the "Technology Innovator of the Year" award in CineAsia 2016. Over the past 18 years, GDC products have also won many international awards. In August 2017, GDC's theatre management system has been selected and awarded as the "Innovative Technology of the Year" by the largest cinema confab in India -- Big Cine Expo. Dr. Chong was an associate professor of the School of Computer Engineering at Nanyang Technological University, Singapore, from 1992 to 2000. In 1996, Dr. Chong led a team to win the "Worldwide Texas Instruments' Digital Signal Processing Solutions Challenge" award. In 1999, Dr. Chong founded Nirvana Digital, a leading digital signal processing company which was subsequently acquired by Acterna. How would you describe the growth of GDC between 1999 and 2017 in terms of size and brand value? The growth of GDC, both as a company and a brand, was strongly influenced by the goals we set for ourselves from day one. From starting out with an original concept, we have grown from a 5-man team working in an apartment to a multi-national corporation with 13 offices and 29 service depots that spanned across 4 continents. GDC started by investing and building the first Hollywood approved digital cinemas in China in 2002 when China's boxoffice in early 2000 was smaller than that of Hong Kong. In our 18-year journey, GDC never stops innovating and dreaming; we produced the first digitally mastered Chinese movie for our digital cinemas in China. We successfully made the same attempt in India and Korea

between 2003 and 2004. We built and installed the first fully digitalized cinema multiplexes equipped with TMS ("Theatre Management System") in Singapore in 2004, and duplicated the same in China in 2006. Today, GDC is the largest supplier of media servers and TMS in Asia-Pacific and the second largest in the world. We are also one of the largest providers of digital cinema one-stop solution and service in the world. We achieved this by adhering to four key business principles: continually remaining focused on developing innovative products to exceed our customers' expectation; providing a one-stop solution and service to fulfill customers' need; extending our reach by finding new markets for our current products and services; and most important of all - listening to customers and understanding their needs.

What is GDC's market position in terms of digital cinema servers? With the largest installed base across key markets such as China, Japan, South Korea, Taiwan, Hong Kong and Singapore, GDC is the market leader in the Asia-Pacific region. On a global level, we are the second largest manufacturer and provider of digital cinema servers and TMS providing reliable, cost-effective products and prompt customer service to 28 of the top 35 exhibition companies in the world. Can you tell us more about how things have changed since the launch of the innovative immersive sound media server with a built-in DTS:X decoding and cinema processor (the GDC Immersive Sound Solution)? The award-winning GDC Immersive Sound Solution, which comprises the SX-4000 Standalone IMB with built-in DTS:X decoder and the advanced XSP-1000 cinema processor, was premiered at CinemaCon 2016. Delivering realistic, rich, immersive sound, this total audio solution has become a game-changer for audiences around the globe. By enabling a high-quality audio experience at a price point that allows exhibitors worldwide to affordably install immersive sound in auditoriums of any size, GDC has installed more than 500 DTS:X screens to date, with more than 300 in the pipeline over the next two years. GDC's SX-4000 is the first digital media server or IMB that equipped with an object-based immersive sound decoder with overwhelming support of movies from Hollywood and regional distributors. In two years, more than 100 blockbusters from Hollywood and regional distributors are released to cinemas equipped with SX-4000 media servers. We are also pleased to achieve another world's first in 2016 where a number of cinema multiplexes equipped all their auditoriums with SX-4000 to provide DTS:X immersive audio to the movie-goers.

December 2017 - February 2018



What do you think are the key factors that have helped GDC solutions succeed so spectacularly in Asia? There are several factors but the single most important factor is our research and product development capability. We brought several firsts in the cinema technology. In 2001, GDC showcased and installed the world's first media servers with 100% software audiovisual decoder to significantly reduce the cost of media server. We studied and continuously study the workflow of cinema multiplexes as well as the cinema eco-system from mastering to screening of the movies. We continuously find ways to make the workflow more efficient and reliable. Before the arrival of Hollywood "DCI" standard, in 2004, GDC went ahead to offer and subsequently built the world's first completely digitalized cinema multiplex with its TMS. The development of TMS has significantly reduced the need of manpower enabling China to build cinema multiplex at cut-throat speed. More recently, we partnered with Samsung to build the world's first LED cinemas; this is the first time where direct view technology is approved by Hollywood DCI and used in the commercial cinema. We also developed the first media server that has built-in objectbased immersive audio decoder such as DTS:X as early as 2015 (two years ahead of our closest competitor), and


December 2017 - February 2018

subsequently built cinema multiplexes in 2016 whereby all the auditoriums were equipped with DTS:X audio. These are just some of the examples of GDC's enormous focus in developing products that matter to the cinema industry. Top global exhibitors choose GDC for devotion to digital innovation and product reliability. Apart from manufacturing hardware and developing software for digital cinemas, GDC also emphasizes providing value-added services to customers. For example, GDC partnered with China Film Group to run a network operations centre ("NOC") in Beijing to provide 24-hour, real-time remote monitoring services for digital cinema systems in China. The other factor worth mentioning is GDC's willingness to invest our earnings to grow the cinema business across the four continents. GDC has

invested and financed the transformation of cinemas from analogue (35mm film) to digital cinema in various countries. In 2006, the company partnered with China Film Group to transform almost 1,000 screens into digital cinemas. Today, more than half of China's 50,000+ digital cinemas use GDC products. The digitalization project in 2006 became the catalyst that expanded China's movie industry to become the world's second-largest movie market, with box office revenues reaching more than US$8 billion in 2016. Our technology marked the start of the Chinese digital cinema revolution. We provide GDC solutions to top exhibitors in the world. We are No. 1 consistently in Asia, year after year, and No. 2 in the world. GDC products can be found in one out of three cinemas globally. With a passion for building and designing the most advanced solutions for the digital cinema industry, GDC regularly participates in various tradeshows while showcasing its groundbreaking products and services. One such event where the media and technology merge annually is at the CineAsia - a global gathering of the movie industry's top players, including production studios, technology providers, theatre owners and movie celebrities. GDC shall present another innovative product, namely Cinema Automation 2.0 ("CA2.0") which removes the existing hall-to-hall operation bondage. CA2.0 shall provide an online media server

• SPECIAL STORY • capable of storing and screening more than 1,000 DCP (i.e. DCI standard movies) to each and every auditorium. CA2.0 moves a step closer to complete the automation of the cinema workflow except the need to program the POS for the day-to-day screening of movies. We are excited to change the way the cinema operates thus bringing more savings and revenues to the exhibitors. The GDC Theatre Management System is Number 1 across India. What can we expect to see next from GDC in India? India is the world's largest producer of movies for theatrical distribution. More importantly, watching movies in cinema is an important part of India culture. GDC has always been passionate to developing the technologies for cinema that help to minimize the operating expenses and improve the screening quality. This is made possible with highly automated process from the ingest of content to the screening of various movies for the entire cinema multiplex. GDC's TMS and cinema enterprise software have helped to automate the distribution of screen advertisements, keys and cinema operation. At CineAsia, GDC is excited to launch the new generation of cinema automation products referred to as "CA2.0" to completely eliminate the storage constraint of today's digital cinema. With CA2.0,

only a centralized server is need for the entire multiplex that can host more than 1,000 movies. These 1,000 movies are available to each and every screen of the entire multiplex without the painstaking process of transferring content from one auditorium to the other. CA2.0 is perfectly suited for Indian cinema industry because of its vast number of movies and moviegoers. The automated programming feature of CA2.0 also attempts to satisfy the movie-goers by meeting the needs of "What to watch", "When to watch" and "Where to watch", hereby referred to as three Ws. You will see GDC spending time and efforts in transforming the cinema to adapt to the new generation of movie-goers who are so adapted to the three Ws. Of all the products and technologies that GDC has developed, which one would you say has been the biggest gamechanger in the world of digital cinema? That's a fascinating question, and I promise you the answer will just be as fascinating! We recently introduced CA2.0, an integrated

centralized storage and playback system designed to manage content storage and playback, show scheduling, power supply and screening quality. This system is a game-changer in that it reduces content ingestion by more than 90% (for a multiplex with more than 10 screens), increases playback reliability over 10 times and stores over 30 times more content (over 1,000 DCP) for each and every auditorium. It's the first-ever solution that is capable of playback of content to more than 10 screens from a centralized server to each and every media server in a multiplex. In addition, CA2.0 offers exhibitors the ability to eliminate the complicated procedure of preparing or editing show playlists (SPLs) through AutoSPL Generation, which saves time by handling SPLs with machine intelligence. Furthermore, the system intelligently turns the power supply on or off for cinema equipment and manages the screening quality by smart testing and analysis of luminance, chromaticity and sound pressure levels, performing tasks automatically and instantaneously. CA2.0 also revolutionizes the way in which cinemas can operate in the digital age by offering storage for more than 1000 (DCP) movies. Just imagine the tremendous flexibility in terms of programming content. CA2.0 is truly a revolutionary product that has not been seen in the industry. It also removes the biggest headache in the industry to manage broken harddisk drives and RAID rebuilding at each and every auditorium. Our new generation of media server is equipped with cache memory without the need of harddisk drives and it works seamlessly with CA2.0 to ingest, store and plays more than a thousand movies from a central storage server.

December 2017 - February 2018


• SPECIAL STORY • GDC was recognized as the "Innovative Technology of the Year" by the largest cinema trade fair in India, Big Cine Expo 2017. How did it feel? I was deeply honored to receive this award with the GDC team. To be recognized by one's industry peers for working on something as important as the cinema technology of the future is very special to me. Cinema technology has always been my passion but most importantly, the award recognized and re-affirmed the importance of a team effort. While many organizations have the power and resources to influence innovation, it's the individual talents we possess that drive GDC ever higher. It is truly an honor to lead such a great organization of unique individuals who continually innovate and experiment to come up with new ideas and drive innovation for the advancement of the cinema industry. What new developments can the cinema exhibition industry expect to see from GDC in 2018? For exhibitors, the continued evolution of digital cinema innovation has resulted in seemingly endless options and technologies. And we don't expect this trend to stop anytime soon or when the market is changing. In fact, GDC will continue to work with the cinema exhibition industry to introduce even more innovations, especially during a time of transformation such as now. However, just because something is new doesn't necessarily mean it's innovative. We are guided by two rules: technology must either increase revenue or decrease cost - otherwise, it's not innovative. Moreover, the mark of true innovation is usefulness. True innovation is born out of necessity and is therefore useful in meeting a real need. The industry can count on GDC to introduce solutions that will meet their real needs as the industry is evolving. GDC also studies the change of lifestyle of the new generation of


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movie-goers who grow up with online video and some of these movie-goers never even use TV at all. GDC is developing key technologies to bridge the gap of traditional cinemas and new generation of movie-goers.

cost of delivering the best quality multimedia displays for audiences. Ultimately, that's why I'm here and why I can't imagine ever doing any other job. Basically, what we do matters, and it matters now more than it ever has.

As the Founder, Chairman and CEO of GDC, what are your goals and vision for the company?

The second thing I focus on every day is making our culture and values a part of the company's DNA. I learned many years ago that culture and values are of utmost importance to success. Culture and values provide the foundation upon which everything else is built. They are arguably our most important competitive advantage, and something that has grown to define us. It's one thing to change an industry. It's another to do it in our own distinctive way with innovation, openness, honesty, excellence and intelligent risk-taking.

I often remind myself, and have articulated to staff on multiple occasions, that I'm primarily guided by our mission statement and culture of innovation. I believe in that even more so today. GDC exists to create solutions to best satisfy our customers' needs for the digital delivery of multimedia information to all forms of display technologies while enhancing the multimedia experience, improving multimedia communication and reducing the


Ajay Bijli - PVR Cinemas

"Exhibitor of The Year" Award at CineAsia Ajay Bijli, Chairman and Managing Director of PVR Limited, will receive the "Exhibitor of the Year" Award at the CineAsia Awards Ceremony on December 14, 2017. In 1995, Bijli started PVR Cinemas, the largest cinema exhibition chain in India today. Since its inception, PVR Limited has redefined the movie-going experience in the country. PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country by bringing world class cinema formats accessible to the Indian audience, which includes IMAX, 4DX, Dolby Atmos along with luxury experience provided by Gold Class and Director's cut. PVR currently operates a cinema circuit comprising of 579 screens at 126 properties in 50 cities serving approx. 75 million patrons annually. The man behind this brand -- Ajay Bijli, Chairman and Managing Director of PVR Limited, will receive the "Exhibitor of the Year" Award at the CineAsia Awards Ceremony on December 14, 2017 at the Grand Hyatt, Hong Kong. CineAsia will take place from 11-14 December 2017 at the Hong Kong Convention & Exhibition Centre in Hong Kong. The CineAsia trade show is where cinema exhibition and distribution professional come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry. "It gives us great pleasure to present the Exhibitor of the Year award to Ajay Bijli of PVR Limited," said Andrew Sunshine, Vice President of The Film Expo Group. "PVR has built a culture of innovation for cinema, changing the movie-going experience in India. Bijli has proven to be a pioneer in the industry and we congratulate him on this well-deserved honor."

In 1995, Bijli started PVR Cinemas, the largest cinema exhibition chain in India today. The company began as a joint venture agreement with Village Roadshow, a global film production and exhibition company of Australia, and within a few years, the company established the multiplex format in India. Since its inception, PVR Limited has redefined the movie-going experience in the country. In 2012, the company acquired Cinemax and has taken over DT Cinemas in 2016. The brand currently serves approximately 75 million moviegoers and has 579 screens across India. Bijli completed his Bachelor's Degree in Commerce (Honours) from Hindu College of Delhi and shortly after pursued the Owner/President Management Program at Harvard Business School. Bijli has recently been awarded the "Asia Innovator of the Year" award at India Business

Leader Awards, 2016 and Images Retail awarded him as the "Most Admired Retailer of the year 2016". In addition to the recent recognitions, Bijli has also been honored with prestigious awards such as E&Y Entrepreneurial Award for Business Transformation, CNBC's Emerging India Award and Most Admired Multiplex Professional by CMO Asia's Multiplex Excellence Award. Under his leadership, PVR Limited has also received the Fortune India's Next 500 Big and Mid-size companies award. Bijli is on the Board of Trustees of the Mumbai Academy of the Moving Image (MAMI) and the founding member of FICCI Multiplex Association (India). He is also a member of The Film and TV Producers Guild (India), Young Presidents' Organization and is associated with the Central Board of Film Certification, Government of India.

December 2017 - February 2018




Developing Retail & F&B Trends in Cinema

Overview: Panelists: Rajeev Chakrabarti - CMO, Inox Leisure Devang Sampat - Director, Strategic Initiatives, Cinepolis Rahul Puri - MD, Mukta A2 Cinemas Dina Mukherjee - CMO, Carnival Cinemas Moderator: Akshaye Rathi - Director, Saroj Screens


December 2017 - February 2018

F&B and Retail are contributing immensely to the revenues of multiplexes and cinema chains. Large multiplex chains earn around 20 to 25% of their revenues from the F&B business. The estimated revenues from the F&B business in cinemas are around INR 2000 crores in 2016. The session focussed on the new trends in the cinema Retail and F&B segment that is driving the business.

"Flavours" of Film Viewing Experience Akshaye Rathi, in his preliminary remarks, pointed out how the experience of watching a film has evolved over the years. The choices in

F&B being offered by premium formats are simply exhilarating. INSIGNIA, INOX's signature experience is a case in point. Movies now take on a brand new dimension in India's 7-star multiplex. From excellent screening and sound systems to plush leather recliner seats to the extravagant gourmet food choices with a butler-on-call, INSIGNIA takes F&B to a whole new level. Rajeev Chakrabarti elaborated on this premium experience. The Mumbai property, he said, offers a whopping 105 fresh foods varieties he informs. It's about an overall experience of watching movie and having a sumptuous meal, he explained. On the other end of the spectrum,

• SPECIAL STORY • Carnival Cinemas is interestingly catering to Tier 2 and 3 cities as their sole entertainment provider. Dina Mukherjee throws light on how F&B plays a vital role in these cities and the ways in which the Cinemas caters to "Bharat" vis-a-vis the bigger brand names that cater to "India". She elaborated on the concept of desi and local snacks such as chana jor garam replacing the typical "marriage of popcorn-coke" in these cities. The idea is to adopt the concept of Indanizing and localizing flavours. Catering to local palate has increased the strike rate. Understanding the local flavours, needs and value perception is very critical to catering to the smaller cities. With cinemas moving from the era of standardization to customization,

Mukta A2 Cinemas caters to different demographics and segments of audiences. Rahul Puri explained that it's never a one-size-fits all scenario. Rahul also reiterated that cinemas are no longer places where people would only watch films but also where consuming a full-fledged meal is becoming an intrinsic part of the experience. He pointed out that cinema halls are poised to become more like retail spaces, where the marketing activities such contests and gaming zones lead back the customers to the primary product, which in a movie hall is watching a film. Devang Sampat takes a look at the average number of admits during the period 2005 - 2017. He pointed out the fact that out of 100 people

on an average, 40 people buy F&B and it's mostly popcorn and cola. The F&B to ticket ratio worldover is 1:1 compared to India where people spend only 35 per cent on F&B.

Takeaway: The future of cinema exhibition is in the smaller towns and cities. Eating out and movie watching are the two entertainment opportunities in Tier 2 and 3 cities. Cinemas need to club these two well. Topicalization of food to match and complement with the theme/mood of the ongoing film is another interesting way of making F&B appealing to the audience. Kids segment also has the potential to be leveraged. 'Retailtainment' is another unexplored territory which needs to be looked at.

Tracking the Premium Large Format Cinema Experience & Growth Panelists: John Schreiner - Sr. Vice-President, IMAX Corporation Senthil Kumar - Co-founder, Qube Cinema Technologies Preetham Daniel - Senior Vice President - Asia, Harkness Screens Overview: The Premium Large Format cinema experience is driven by the need to present the ultimate theatrical experience. Globally, there are around 2500 PLF screens. USA is leading with 50% of the PLF screens, followed by 30% in Asia-Pacific with China leading the market in Asia. What does future behold for the PLF market growth in India?

Enabling the Larger than Life Experience Akshaye Rathi clearly outlines the discussion by referring to the cusp of an era where there's going to be a very clear distinction between the kind of content the audience consumes in premium large format and the one consumed in smaller screens. The pioneering companies are here to create that differentiation in terms of

Raj Vartak - Director - Cinema Sales, Dolby Labs Moderator: Akshaye Rathi - Director, Saroj Screens

December 2017 - February 2018


• SPECIAL STORY • exhibition platform that will enable movies made for such a scale. John Schreiner points out that the lines are blurring and one of the reasons is that there's been a massive growth in premium large formats. John emphasizes that cinema operators around the world recognize that they need to provide a cinematic experience that cannot be replicated in home theatre or other formats. Ten years back, IMAX had 300 screens worldover and today it has 1275 theatres. It's mainly because the cinema upgraders recognize that consumers desire that kind of an experience. "If you are upgrading your complex, you really need to focus on the package," says John. He also made references to Transformers and Dunkirk, which were shot using IMAX technology and the projection of these films on IMAX format. The Immersive experience is not just about "what you see but also about what you here". Raj Vartak spoke about the difference Dolby Atmos is making to the cinematic experience.

Raj traces the trajectory of technological core experience. With various offerings by major exhibition chains, a differentiated experience is coming to the fore. The success of the industry, according to Raj, lies in this differentiation. Raj also spoke about the VR experience in cinema and the need to have a specific business model that's suitable for India... finding the "sweet spot", as he puts it. Senthil Kumar gave a confident reassurance in his opening remarks that cinema as a medium is here for the long run. With Video-onDemand and mobile phones, people may be choosing easier options of consumption but he feels it's the social experience that matters at the end of the day. According to Senthil, cinema exhibitors will have to make an experience with the brand, which consumers can recognize and expect a certain quality from. Regarding the kind of movies that will be best served with large format -spectacular movies may be the easy answer. But Senthil also feels any

given movie deserves a large format as it can surprise the audience with spectacular detailing. Preetham Daniel ponders on the definitions of PLF. He talked about the need to package the PLF right. It's not just about making the larger screen but about the packaging. Preetham also reflected on the feasibility of PLF but at the same time reiterated the positivity for the future of the format.

Takeaway: For the exhibitors in India, the choices are quite akin to the "chicken and egg" question. On the one hand, it's about whether one can go for better screen and immersive sound and its feasibility. On the other hand, in the pan-India scenario, the content is still local. Should the exhibitors wait for enough IMAX screens to convert the local content into IMAX format or should there be enough local content, which is worthy of IMAX formats? Wait and watch is the answer!

"Wonder Woman"

Women in Cinema Business & Women as Audience Panelists: Nallammai Ramanathan - Executive MD, Abirami Mega Mall Nayana Borthakur - AVP, Inox Leisure Vaishali Hanumanth - MD, DRC Cinemas Janaki Sabesh - Stakeholder Engagement Head at QCT, Actor & Storyteller Moderator: Asra Shaheen - Sub Editor, TheatreWorld TW-38

December 2017 - February 2018

Overview: A window into the world of women in a male-dominated business culture and into the world of women as audience! Women and family account for a major percentage of cinema audience. Watching the latest movies at the cinemas is a perfect way for women to catch up with friends and family. Attracting more women and family audiences to

cinemas is also a way to boosting the box office collections.

Women Mean Business Asra Shaheen gave a journalistic insight by bringing in some very important aspects into the discussion -- representation of women in the business of cinema, the glass ceiling in corporate world and women as consumers/audience. Understanding

• SPECIAL STORY • family entertainment in smaller cities like Mysore. Enlisting the services at DRC, Vaishali pointed out that various factors such as a sense of security, good ambience, a safe parking space‌ have encouraged more and more women cinemagoers to come to her cinema hall.

the parity in the industry and content of cinema is critical not only to closing the gender gap but also makes for good business sense. Worldover, 70 - 80 per cent of the consumer purchasing decisions are made by women consumers - either by purchasing power or by influence. Around 53 per cent of movie-going audience are women! And hence cinema exhibitors need to understand this consumer behaviour. Family is also equally important to cinema exhibition as 62 per cent of Indian audience go out to watch films in cinema halls to spend time with their families. From corporate perspective, women make for effective leaders as they have proven to display certain key leadership qualities, according to many studies. Asra also made very significant references to a powerful report on "Investigation on the Impact of Gender Representation in Indian Films" by Geena Davis Institute. Nallammai Ramanathan described the different amenities, services, ambience that can help us bring in the more family and woman audience. As someone who runs and operates Abirami Mega Mall, one of the most popular cinema hubs in Chennai, Nallammai described how paying attention little details such as cleanliness and hygiene is something women audience appreciate. Creating a certain comfort level is another thing that women audience value. Technology and app-based services such as dial-a-ticket and net booking have provided greater convenience

and increased the percentage of women audience watching films in cinema halls, according to her. Her rich experience in running the cinema hall is testimony to her administrative acumen. Nayana Borthakur explained how, as one of India's topmost and cinema chains, INOX takes care of its women audience by ensuring their safety and security. She also emphasized that as a woman, one likes to be pampered and made to feel special and that the cinema takes its women audience very seriously. Nayana also described the gourmet initiatives taken by INOX to make F&B more attractive to the family moviegoers. Curating different menus for different films adds an interesting twist to the staple, according to her. Vaishali Hanumanth, the first woman cinema owner in South India, gave some very interesting facets into how the perception of cinema halls has changed from being a place for male hangout to a place for complete

Janaki Sabesh, who wears multiple hats as an actor, storyteller and Stakeholder Engagement Head at QCT, brought in a very different perspective to the discussion from her content perspective. Her personal experience of playing the role of Aishwarya Rai's mother in Tamil romantic comedy Jeans (later dubbed into Telugu and Hindi) by director Shankar made for an interesting narrative. Janaki's positive outlook on women in business and cinema industry was inspiring and her optimism was quite infectious.

Takeaway: From the content angle, the good news is things are changing with the success of films such as Lipstick Under My Burkha and Wonder Woman at the box office, demonstrating that women-oriented cinema is not just a critics' delight but is also pleases the audience. From the business perspective, each of the panelists stands testimony to the fact that in an industry that has always been male centric for several years, women can and have proved their mettle with their sheer talent and perseverance.

December 2017 - February 2018



The Baahubali Learning -

What Next for Theatrical in India? Presented by Naveen KL Head - Strategic Ventures, Qube Cinema Technologies Overview: Cinema is one of the most powerful forms of entertainment. A larger than life screen, comfortable seating, coupled with incredible sound and lighting… It's a complete package of entertainment. Whether you are a standalone cinema hall or a multiplex, you aim to provide the ultimate cinematic experience to the audience. The highest grossing movie of alltime, Baahubali had created a record-breaking entry in Indian film industry. It created a tsunami at the box-office and went on to become the national film of India with international presence. It thought us to dream big. The presentation explores what's next!

Reading between the Numbers Naveen takes a deep dive into the number game of this colossal film. Baahubali 2 collected INR 1700 crore theatrical revenue in India with its release in 6500 screens across the country. Of this, INR 500 crore were generated in Hindi language, as the movie went on to become the highest grossing Hindi film in India and INR 1200 crore were generated

by the Telugu, Tamil and Malayalam cinema theatres. However, an intriguing aspect emerges from these numbers. Out of a population of 130 crore, the number of unique admissions to the most talked-about film were merely 8 crore (excluding multiple viewing), which is less than 10% of the overall population! In a country that has 50 crore potential cinema audience, the current reach of cinemas is only 16%. Naveen pointed out how the screen count is abysmally low in India at 8 screens per million population with 9400 active screens (3000 screens across multiplexes and 6400 single screens). The US at 127 screens per million population and China at 42 per million population present a stark contrast. The Indian cinema screen count gets even worse when you zero in on Tier 3 and 4 cities, where a substantial 50 per cent of the cinemagoers dwell. Naveen reiterated the need to address the needs of these cinemagoers. The box office revenues in China have significantly improved from $1.9 billion in 2011 to $6.5billion in


December 2017 - February 2018

2016 mainly due to the rise in the number of screens. A film like The Mummy collected better revenue in China than in the US! In fact, China has become a very important market for Hollywood today.

Takeaway: There is a huge opportunity to build cinemas in 4,300 Tier 3 and 4 cities as 40 per cent of the Indian population lives in these areas. Using modern building techniques to build smaller screens at low cost is one of the possible ways of increasing the screen count. Configurations could be standardized to 150, 250 and 300 seaters. There is an opportunity to add another 10,000 screens in Tier 3 and 4 cities and scope for ancillary businesses. Like China, India too has the potential to become the biggest cinema market in the world. The most-awaited and talked about film of the year, Baahubali 2 grossly underperformed in India because of the lack of adequate screens. Adding another 10,000 screens in Tier 3 and 4 cities is poised to double up the revenue.


Yes Planet: Overlooking the Mediterranean Sea Cineworld Plc, one of the leading cinema groups in Europe, unveiled Yes Planet in Zikhron Ya'akov. This makes cinema easily accessible to the residents of the area, who until now had to travel far to watch a film.

1995 and is now one of the leading cinema groups in Europe. Originally a private company, it re-registered as a public company in May 2006 and listed on the London Stock Exchange in May 2007. Currently, Cineworld Group plc is the only quoted UK cinema business.

One of the Leading Cinema Chains in Israel The company's Israeli branch operates nine movie theatres around the country under the Yes Planet and Rav Chen brands. The chain has opened three new theatres in the past two years: Yes Planet Jerusalem in the Sherover Cultural Center, Yes Planet

Beer Sheva in the Ispro Center, and now Yes Planet Zikhron Yaakov. These are in addition to Yes Planet Rishon Lezion, Yes Planet Haifa and Yes Planet Ramat Gan. The new multiplex was built at a cost of NIS 85 million and is spread over an area of 6,000 square meters. It is located in an open shopping centre, opened in 2008. Moshe (Mooky) Greidinger, CEO of Cineworld Plc, explained that the cinema would cater to a large area and constitute a major leisure hub. The residents of the area until now had to travel for over half an hour in order to see a movie.

Overlooking the Mediterranean Sea, the Zikhron Ya'akov is a town in Israel, where the Yes Planet chain recently inaugurated its sixth multiplex cinema. With this development, cinema-going becomes much more convenient for the residents of the town. The multiplex is located on the top floor of the Mul Zikhron complex with 12 screens and a VIP section. Cineworld Plc owns Yes Planet and Rav Chen theatre chains in Israel. Cineworld Group plc was founded in December 2017 - February 2018



Life Cinema

World-Class Cinema in Nakasi

Life Cinema is the ultimate venue to watch the latest blockbusters in Nakaksi with 4 state-of-the-art screens and a total seating capacity of 600 people.

For the residents of Nakasi-Nausori corridor, there's world-class cinema in neighbourhood with Life Cinema at Rups Complex. For the latest blockbuster Hollywood and Bollywood hits, presented with the latest in digital cinema technology, Life Cinema is the ultimate venue to view a film.

Exclusive Experience Exclusive to Life Cinema, VIP Gold is for customers who want the definitive movie-going experience. With exclusive entry to the VIP Gold lounge and bar, you will be greeted by staff and offered a food and beverage menu. VIP Gold guests that order from small plates menu can enjoy nibbles pre-film in the exclusive lounge area


December 2017 - February 2018

or sit back and relax in a reclining cinema seat and have order delivered while watching the latest blockbuster and Bollywood hits. VIP Gold films are presented with the latest digital projection technology and 5.1 or 7.1 surround sound.

D-MAX - Best Sound with Biggest Screen The best sound with the biggest screen in the complex boasting complete and inclusive DOLBY ATMOS sound, D-MAX brings its viewers an all-out mind blowing experience that is sure to leave them asking for more. Speakers are

installed with 5.1 and 7.1 systems for immersive experience. DMAX caters to 210 people, with 28 seats for VIP guests. Cinema 2 can accommodate 187 people, cinema 3, 185 people and cinema 4, 44 people. Forty people have been recruited, whereby 98 per cent are first time employees. The cinema has 4 stateof-the-art screens with a total seating capacity of 600 people.


New Look for Reel Cinema With Burnley's Reel Cinema getting a complete makeover, the denizens will be treated a cinematic extravaganza. With Burnley's Reel Cinema getting a complete makeover, the denizens will be treated to a cinematic extravaganza. After a £2million refurbishment, the Cinema recently witnessed the official relaunch. Chain owner Kailash Chander 'KC' Suri promised a spectacular cinema experience for the moviegoers. The revamp includes the foyer, new seating and new side lights in the auditorium among others. The huge number of fan turnout was one of the major reasons that pushed for the need to upgrade the property. Mayor of Burnley, Cllr Howard Baker, was the main official guest for a special screening of 'Kingsman the Golden Circle' starring Colin Firth and Halle Berry. The evening included a celebration dinner for the who's who of cinema industry.

Upgraded Amenities The cinema comprises 9 screens, which will be gutted and refitted with new seats and carpets while an upgraded foyer will include the food and drink concessions revamped with a new licensed bar. Reel took over the Manchester Road cinema from the Apollo chain in 2012 and it has since then proved 'really successful' according to Mr Suri. On cards are a neighbouring restaurant and 'drive-thru' earmarked for fast-food chain Burger King.

December 2017 - February 2018



Golden Village:

The Arrival of Laser Combining new laser technology with an innovative deluxe seating concept and a radical rewrite to traditional cinema design, Golden Village Paya Lebar is set to become 'the destination' for film aficionados seeking the ultimate movie experience.

Singapore's leading cinema exhibitor, Golden Village Multiplex (GV), is upping the ante in the entertainment scene in the east of the city, with the opening of Singapore's first all-new laser projection multiplex at the new Singpost Centre retail mall, located at the heart of Paya Lebar. Laser projection will make its debut on the screens in all eight auditoriums at the 756-seat GV Paya Lebar, which officially opened to the public recently. With a brightness of 20,000 lumens, the Barco Smart Laser Projection delivers unprecedented picture quality, far outperforming traditional digital projections. The new system creates higher contrast, clearer, crisper imagery and higher colour saturation, providing viewers with a far superior visual effect. Similarly, auditorium seating has undergone a radical re-think from conventional cinema row-seating. Fusing contemporary design with essential modern-day comfort, GV Paya Lebar's latest seating concept in its DUO DELUXE hall, gives movie goers the option of enhanced


December 2017 - February 2018

privacy and comfort. With its opulent twin leatherette seats, specially designed with lumbar cushion for superior support, the exclusive 58seat cinema is further testament to GV's uncompromising approach to creating the ultimate cinema experience. And while the in-cinema enhancements might be the main talking point, the multiplex' aesthetics is far from an afterthought.

GV's grab & Gold cafĂŠ frames the entrance of the multiplex, lending the foyer both purpose and an aesthetic harmony, rarely seen in modern-day cinema design. With its warm colours, visual continuity, and contemporary furnishings and fittings, the design re-think brings an authentic but vibrant natural ambiance to the multiplex. Grab & Gold diners can enjoy a variety of local favourites

• INSTALLS • and western dishes all of which can be enjoyed in the 35-seater café or in auditoriums during film screenings. The new menu, which is exclusively available at GV Paya Lebar, offers savoury bites ranging from Banana Fritters, Cheese Poppers, Beef Chilli Cheese Fries, Otah Samosa, to hearty meals such as Coney Dog Roll, Basil Cheese Pizza, Thai Chicken Basil Rice. Together with a mouth-watering selection of sweets, including Lavender Wild Berry Cake, Blue Velvet Lychee Cake, Thai Tea Pound and Coffee Gao Siew Dai Cake, GV continues to pioneer exciting yet affordable in-cinema cuisine. Clara Cheo, Chief Executive Officer of Golden Village Multiplex said, "GV has always been committed to creating the very best movie experience for its customers. With the new GV Paya Lebar, we have challenged ourselves to take that promise to a new level, in an effort to reinvigorate and redefine the very best cinematic experience." "The introduction of laser projection will be a game changer, not only for us, but for the industry at large. And with a specific focus on design and comfort, we want to create a more

sophisticated experience for our customers. We're confident that with so many firsts at Golden Village Paya Lebar, movie-goers will want to come out and have a great time at the movies with us", she added. Eddie Tan, General Manager SEA, at Entertainment & Corporate, Barco, the company behind the laser projection technology, added, "We are delighted to work with Golden Village to install the Barco Smart Laser Projection series at Golden Village Paya Lebar. Laser projection is the future of large display

technology and we are excited to witness a major step-up in technical performance in the big screens here in Singapore. We're confident that this new collaboration will be a big hit with movie-goers here in Singapore." Golden Village has also reaffirmed its position as Singapore's leading profamily cinema chain in Singapore by extending its family-friendly screenings to GV Paya Lebar. Customers with young children can look forward to such screenings on selected weekdays and weekends.

December 2017 - February 2018



RSB Cinemas:

The Gold Standard Alcons Audio, a Dutch manufacturer of professional sound systems, proves to be quality-par-excellence yet again. RSB Cinemas recently opened its second venue and chose Alcons after several comparison tests. Cinemagoers can now enjoy an unmatched movie experience with Alcons audio system and laser projection. Alcons Audio is a Dutch manufacturer of professional sound systems for quality-conscious clients in the cinema, installation and rental/touring industry. The Alcons Audio team continuously strives for obtaining the most natural possible sound reproduction at any SPL with utmost day-to-day consistency and reliability. RSB Cinemas recently chose Alcons after comparison tests and this is yet another example of the unmatched quality of the latter. While large multiplex cinema chains compete on quantity, smaller independent venues are finding a new market by specialising in quality. An example is RSB Cinemas, a Dutch company that has recently


December 2017 - February 2018

opened its second venue where cinemagoers can enjoy a new level

of quality and personal service. An Alcons audio system and laser projection in each room mean they enjoy a uniformly excellent movie experience. Located in Veldhoven, just a few kilometres from the centre of Eindhoven, each of the new-build Cinema Gold's four rooms features

• INSTALLS • large, comfortable chairs with tables, at seat luxury snacks and drinks ordered via each seat's service button at any time - and spectacular quality movies, thanks to Alcons pro-ribbon 7.1 channel surround sound systems and Barco Flagship laser cinema projectors. "We are all about giving our guests a quality experience with the personal touch," says Joop Hamers, RSB Cinemas senior marketing manager. "Both of our new venues Cinema Gold and Cinema Roma in Wijchen - are smaller than the multiplex chains, but we still offer very commercial programming." Alcons C-series pro-ribbon systems range from the ultra-compact CR1 up to the large format CR4 and scalable Cinemarray systems. Complemented by a range of surround and subwoofer units, the C-series ensures that - whatever the space and sound reproduction demands - audiences enjoy unrivalled quality cinema sound.

He continues, "We decided to use Alcons after doing listening tests at a cinema with a different audio setup in each of its screening rooms. We really heard the difference in the room that had an Alcons system. When turning up the volume, Alcons stays really clear and it doesn't hurt your ears. "We have found that one of the main complaints from cinemagoers is that they claim the audio is too loud. When Alcons systems are run at the same SPLs as conventional systems, there are almost no complaints. We experienced that difference ourselves at Hilversum, which convinced us that Alcons was the ideal system for our new, high quality venues." Cinema Gold has already proved so popular that, within two weeks of

opening, it welcomed its 10,000th guest and, after less than three months, had catered for over 30,000. "We have been very pleased with the success of Cinema Gold and have had a lot of compliments about both the sound and picture quality," says Joop. "The combination of an Alcons audio system and Barco flagship laser projection in each room means guests enjoy a uniformly excellent movie experience." Indeed RSB Cinemas is so impressed with Alcons technology that it is even mentioned on Cinema Gold's customer-facing web site, saying 'Our speakers are equipped with pro-ribbon drivers, meaning the sound is never harsh, but clear and compelling.'

Opened in mid-2016, the threescreen Cinema Roma featured two Alcons CR3 and one CR2 three-way, pro-ribbon screen systems, a recipe for success repeated at the slightly bigger Cinema Gold, which recently opened. Here Rooms 1, 2 and 4 each feature three CR3 systems, three CB181 18" shallow subwoofers and up to 24 CCS8 two-way full-range units for main floor and balcony surrounds. The smaller Room 3 features three CR2 units, two CB181 subs and 20 CCS8s for main floor and balcony surrounds. All systems are powered and controlled by Sentinel3 four-channel amplified loudspeaker controllers. "It was very important for us to offer an identical quality experience in each room," says Joop. "Guests just want to see their chosen movie, they don't want to have to think about whether it will sound better in one room or another. All of our rooms sound equally as good as all the others."

December 2017 - February 2018



Pakistan’s Cinepax:

Expanding Footprints Cinepax Cinemas, the leader in the concept of luxury cinemas in Pakistan, recently launched its operations at the Mall of Sialkot. It is poised to be the biggest cinema house in the city.

Cinepax Cinemas is the leader in the concept of luxury cinemas in Pakistan. The cinema chain is operating in over 7 cities and still growing strong. Its roll out plan comprises 11 cities. It is the largest cinema network committed to provide unmatched quality entertainment. The cinema chain recently launched its operations at the Mall of Sialkot, Aziz Bhatti Shaheed Road, Sialkot. Cinepax would officially be expanding its operations in 10 cities nationwide with this new cinema at the Mall of Sialkot being their 13th cinema in Pakistan. Initially, in its soft launch phase, only two screens will be operational with the capacity of 238 seats including 28 gold seats. But it will become fully operational in the coming months. Cinepax has planned to launch a total of 5 screens with a total seating capacity of 500, and will offer both Silver and Gold cinema experience. Cinepax is poised to be the biggest cinema house of Sialkot.


December 2017 - February 2018


Palace Central:

Boutique-style Cinema in Sydney Comprising 13 screens and multiple lounge and bar areas, Palace Central represents a transformation of the cinematic experience in Chippendale. With its exciting mix of retail, dining, everyday shopping and innovative experiences, Central Park Mall is one of the most happening places in Sydney. The multi-award winning development Mall in Chippendale is now home to Palace Central, the plush new boutique-styled cinema in town. Comprising 10 screens, plus 3 Platinum cinemas and multiple lounge and bar areas, Palace Central represents a transformation of the cinematic experience in Sydney. Complementing its boutique-style auditoria and stylish décor, the fullylicensed cinema offers quality new release films and a collection of international titles. Yes, you can take your drink in with you!

Redefining Cinema Experience The cinema opened up on level three of Central Park on Broadway. Built at the cost of $10 million, the cinema has 13 screens (including 3 Platinum class) as well as multiple lounge and bar areas. Some cinemas are fitted with handcrafted leather chairs from Barcelona. A must check out is the Time Out's gallery of images of the new cinema. The interiors are by Design Office. The gourmet menu includes charcuterie boards and ciabattas as well as options from surrounding restaurants Sushizilla, Ribs and Burgers and Ding Tai Fung. The venue officially launched with a red carpet screening of Alexander Payne's comedy Downsizing. December 2017 - February 2018



Odeon Luxe:

Perfect Space to Unwind

The new Odeon Luxe at East Kilbride, Scotland, promises to bring a breath-taking cinema experience to the audience with best-in-class facilities.

addition, there's also the new inscreen lighting system to help minimise distractions between guests.

film becomes breathtakingly real. The screen takes the luxury experience to a whole new level!

The cinema is also equipped with the new Dolby Fidelio Audio Description system and Hearing-Impaired loops across all screens.

"Odeon Luxe is more than just a cinema - it's the perfect space to relax and unwind!" Promising a breathtaking cinema experience to the audience, Odeon Glasgow Quay recently launched as Odeon Luxe at East Kilbride, Scotland.

Experience the ISENSE screen, with pitch-perfect Dolby Atmos sound and flawless 4K projection, where

No film is complete without cinema snacks, and Odeon Luxe offers a wide range of treats for all tastes. You'll also find a spacious Costa coffee, with plenty of seating to enjoy drinks and sweet and savoury snacks with friends.

Handmade Luxury! At the luxury cinema, every seat is a recliner! The cinema has 937 handmade, luxury recliners across 12 screens. Every seat is the best in the house. There are 186 speakers across all auditoriums, with all standard screens equipped with Dolby Surround 7.1 sound. In


December 2017 - February 2018


Swarm Logic

A Smart Energy Management Solution With its HVAC synchronization and optimization of theatre energy consumption, Encycle's Swarm Logic technology combats the challenges of excessive electric demand and consumption. We all enjoy going to the movies, don't we?! But how often do you think about the unique HVAC (Heat, ventilation and air conditioning) requirements of theatres? The typical "one size fits all" approach fails to consider how each facility is being used and does not result in the most energy-efficient operation. Different building types have different HVAC requirements and energy efficiency optimization depends on this understanding and execution.


December 2017 - February 2018

Unique Energy Efficiency Here's a transformational technology that delivers immediate savings for a system of rooftop HVAC units that transcends any of the incremental improvements achieved at the equipment level by HVAC manufacturers in decades. Clean technology company Encycle's experience across dozens of such facilities spanning many states has helped it develop a deep understanding of the unique energy efficiency factors that must be considered when optimizing theatre energy consumption. Encycle's latest Swarm Logic technology is a smart energy management solution, which can go a long way in reducing carbon footprint.

Addressing Multiple Cooling Requirements "During hot summer days, theatre customers expect cool surroundings as a refuge from the heat outside," said Luis Bedolla, an Encycle Operations Technician. The most common layout for theatres today is to house at least 10 cinema auditoriums in a building; Encycle's portfolio of theatres spans 4 to 20 cinema auditoriums per facility. Each facility contains multiple areas with unique cooling requirements, and it is important to understand how

• TECHNOLOGY • they each should be handled with respect to energy efficiency optimization: •

Projection rooms, even though essentially unoccupied, can have tremendous heat loads due to projector lamps, even with each projector having its own ventilation system that vents to the rooftop. These zones cannot participate in demand management or demand response, and they require high volumes of efficiently operating cooling.

Lobby and concession areas are the easiest areas to manage given the wide, open nature of this type of space, which has only minimal heat build-up from cooking equipment.

Large cinema auditoriums are often served by two rooftop HVAC units (RTUs), i.e., a large one carrying most of the cooling load and a smaller one for

additional cooling required when the cinema approaches maximum occupancy. These cinemas provide good opportunities for peak

demand savings. •

Smaller cinema auditoriums are often served by only one RTU. They require a highly responsive

Harkins Theaters, one of the largest family-owned theatre chains in North America, installed EASE (Energy-as-a-Service by Encycle). This substantially reduced Harkins' utility costs with virtually no impact on the workload of the staff. Harkins Theaters' Director of Facilities, Fred DiNapoli, explained "With Encycle's controllers installed, my HVAC units are working smarter than ever, reducing our peak demand and consumption without the need for me to monitor or adjust settings. EASE frees up my time to concentrate on other facets of operations. Encycle also provides my service technicians with valuable real-time insight into HVAC performance. It just works!" Encycle initially installed Swarm Logic controllers in Harkins' theatre complexes in Moreno Valley and Chino Hills (California). Through the use of various load management strategies, Encycle's system smoothens out daytime demand, lowering monthly peaks. Its sub-metering and scheduling capabilities are used to identify and implement consumption reduction strategies. Encycle's CEO, Bob Chiste, stated: "Using these strategies, Encycle provided Harkins Theaters with solid savings of over $25,000 per year at two locations, and we are now in discussions with Harkins about utilizing our EASE model across their entire chain. We provide our EASE service at several hundred facilities, including theatres, retail and mall operations, and distribution centres."

December 2017 - February 2018


• TECHNOLOGY • control system to accommodate big swings in cooling demand while maintaining comfort. Encycle deploys a more responsive configuration of its adaptive duty cycling strategy in such areas, allowing for a faster ramp-up in cooling and a slower ramp-down than in other areas. The wide variety of demands that the cinema places on the HVAC system presents several challenges in maintaining temperature in each area of the facility in the most energy efficient manner. "Theatres have late-morning opening hours, which cause the HVAC equipment to need to work


December 2017 - February 2018

even harder on warm days to bring the auditoriums and atrium to the desired temperature," said Luis. "If not managed properly, the facility can have excessive peak demand and electric consumption."

Combating Peak Electric Demand & Consumption Challenges To combat this challenge, Encycle's Swarm Logic technology, which many theatres have deployed, leverages several capabilities that optimize electric demand and consumption. For instance, the staggered startup function within Swarm Logic allows cooling to be gradually eased in rather than all units being forced on all at once at the start of the day. This feature not only guards against unnecessarily

high peaks (and therefore high demand charges on each month's utility bill), but also reduces consumption costs every day. Theatres often see changes to their hours depending on midnight showings, holiday showings or special events. "When changes in opening hours require changes to schedules, these are simple to manage on our portal by either the theatre facility managers or by making a quick call to Encycle's support team." said Luis. Leveraging the HVAC synchronization and control capabilities of the Swarm Logic solution, a theatre group has achieved a 10% reduction in peak electric demand and a 12% reduction in consumption across back-to-back years. Their clients started achieving results almost instantaneously after activating Swarm Logic, all while operating in the background and being virtually invisible to customers and the theatre staff.


11-14 December 2017 Hong Kong

CineAsia continues to be one of the most effective ways to network and do business with theatre owners, managers, buyers, and operators from all over Asia. CineAsia is a convention and tradeshow dedicated to the needs of the movie theatre industry. It brings together the key decision makers from every major, regional and independent theatre circuit with the major International Film Distributors, as well as the manufacturers of products, services and technologies for the movie theatre industry. CineAsia includes screenings of upcoming films, product reel presentations, educational seminars, special events and awards galas.

films soon to be released in Asia. Attendees will also get the opportunity to visit the Trade Show where you will find the latest equipment, products, and technologies to help make your theatre a must-attend destination. Exhibitors include Manufacturer of Acoustical Fabric: for cinemas, auditorium, banquets; Distributor of imported carpets: for cinema with special stainproof, static control, fire retardant property in nylon, polypropleen, printed and tufted loop pile, cut pile and punched technology; Manufacturer of specialised chair fabric: for cinema

houses specialised in jacquard, plain, knitted and various textures with fire retardant and water replacement property.

Products & Services •

Headphones, Sub Woofers, Bookshelf Speakers, In-ceiling Speakers, Computer Speakers, Home Theatre


Nugget Popper, Goldrush Popper, Antique T-2000 Popper, Econo Merchant Counter And Floor Model Popper, Bun Warmer, Roll Mobile Warmer

At CineAsia, attendees will get the chance to hear about the current trends and new state-ofthe-art technologies in the motion picture industry. Join your cinema exhibition, distribution, and motion picture industry colleagues to network; and see product presentations and screenings of major Hollywood

December 2017 - February 2018


LED Lights, LED Downlight, LED Light, Halogen Lamps, compact fluorescent lamps, Electronic Control Gear


Thermal Ctp, Mask Inspection System, Automatic Optical Inspection System, Haze Rate Measurement Head, Direct Imaging System, Flexo Letterpress Ctp

Schedule December 11


Laser Vision Technology


Barco N.V.


Leadcom Seating


Beijing Tiantan Majencia




C Cretors & Co.


Mennel Popcorn




Mesbur + Smith Architects


Caiz Optronics


Ningbo Soundking Electronics & Sound 524

Camatic Seating


Osram Asia Pacific


Century Union AV Equipment


PEC International


Changzhou Plusrite Specialty Lighting 601

Preferred Popcorn


China Film Equipment


Pulz Electronics


China Film Giant Screen


QSC Audio Products


Christie Digital



423 518

Craaft Audio


RDP Asia

A Focus on China Program



San Alter Tech


How Technology is Changing the Cinema Landscape -Dr. Man-Nang Chong, Founder, Chairman and CEO, GDC Technology



Schneider Kreuznach




Screen Solution


Ferco Seating


Seating Spectrum


Figueras International Seating


Shenzhen Hony Optical


First Audio Manufacturing


Shenzhen Intela Laser Technology


Shenzhen Lean Kiosk Systems



Shenzhen Timewaying Technology


Fuyi Acoustics


Showtex Hong Kong


GABO Filter


Sony Corp


GDC Technology


Spectro Screen


Galalite Screens


Strong/MDI Screen


GetD Tech


Sydeco Acoustics

Gold Medal Products



Golden Link


Guangzhou Plato New Material


December 12

Guangzhou Shuqee Digital Tech




Harkness Screens


Business Sessions -- China Film Co. Ltd Presents… A Look at the Chinese Marketplace; New Technologies; The Growth Potential Moving Forward Barco Presents… The Growth of Premium Cinema in China and Around the World

Global Trends: How are distributors marketing films in select regions? What updates are exhibitors making to their cinemas to drive attendance? Join us as we take an in-depth look what it takes to keep moviegoers coming back to the cinema. The Future of Concessions Merchandising by Jeff Waaland, President, Golden Link, Inc. Company Presentations

Trade Show

Company Presentations

December 14 •

Country Statistics - A Closer Look at China, France, India, Japan and Korea by Jim Zak,

December 2017 - February 2018

Foshan Carandi Furniture Manufacturing



High Performance Stereo


Integ Process Group


Irwin Seating


JiangSu Burgeree


KCS - Kelonik Cinema Sound




Krix Loudspeakers



613 Pub Bin 413

TK Architects






Usit Seating


Ventura Foods




Vista Group


Weaver Popcorn


Wuhu Star Huge Screen


Yuyu Lighting


Zimage Motion


Senior Vice President, Movies Worldwide, comScore

December 13


Arts Alliance Media

(A.C.E.) -- Graham Burke, CoExecutive Chairman and CoChief Executive Officer, Executive Director of Village Roadshow Limited

Regional Presentations -- The success of regional features is at an all-time high. •

Special Achievement Award -Won Chun Cha, Lotte Entertainment

Award Presentations •

comScore's Asia-Pacific Box Office Achievement Award

Exhibitor of the Year -- Ajai Bijli, PVR Cinemas

Motion Picture Association (MPA) Asia-Pacific Copyright Educator

Distributor of the Year -Yusuke Okada, TOEI Company


19-22 September 2017 St Petersburg, Russia KINO EXPO International proved yet again that it is one of the world's fastest growing cinema/ TV/digital media and entertainment industry markets of Russia, CIS and Baltic countries. It was a golden opportunity to present and market products and/ or services catered to content exhibition in cinemas, on TV and online, content production, distribution, marketing and delivery. KINO EXPO, established in 1999, is the world's third largest international cinema industry convention and exhibition with the focus on markets of Russia and neighboring CIS (former USSR) - Kazakhstan, Belarus, Ukraine, Armenia, Moldova, Azerbaijan, Central Asian countries, alongside with Baltic countries - Lithuania, Latvia, Estonia.

KINO EXPO Convention & Exhibition KINO EXPO Convention is a meeting point of Russian/CIS and


December 2017 - February 2018

international cinema business communities. At KINO EXPO the major studios, Russian and international independent distribution and production companies presented their upcoming films and product reels directly to the local cinema theatres' operators, TV

channels and digital media. Kino Expo Exhibition is the world's third largest motion picture theatre equipment exhibition, which as well incorporates various entertainment systems/ technologies and digital signage solutions for the cinemas and shopping malls.

Highlights •

KINO EXPO Convention -- the central event for local cinema professionals and the meeting

place of Russian and international cinema business communities. •

The local offices of major studios, Russian and international independent distribution and production companies presented their upcoming films and product reels directly to the local exhibitors. KINO EXPO Trade Fair -- the world's third largest motion picture equipment exhibition, also incorporating various entertainment systems and technologies for the shopping malls with large entertainment segment.

KINO EXPO effectively brought together film exhibition, distribution and production communities, contributing to further development of local and international cinema industry.

Presentations by industry leaders who form the crux of cinema exhibition

Theatrical Exhibition Business Conference

Screenings and Panel Discussions

20 September •

Seminars: Christie, Asia Cinema and Art Sound

"Marketing Planning as the Shortest Path to the Goal"

Programme by Kino Expo University

"Cinema Digital Promotion Trends"

"Modern Cinema Marketing"

Seminars: Lumen Film, Cinema Engineering, MD Technology, Ticket Soft

20th Century Fox Home Entertainment Russia& CIS report

Presentations: Warner Bros and Kinodanz Film Production Company

22 September •

Panel Discussion - Organising Key Business Processes in a Cinema

Film Screenings and Presentations

21 September •

"Outside Perspective Expert Evaluation of Cinema" "Knowledge is Power"

Events 19 September •

"Global Software Integration"

"Large Data for High Box Office Sales"

"Synergy as a Key to Successful Development"

ÉclairColor Presentations

Other Presentations: Central Partnership and Paramount pictures & Nashe Kino Film Distribution Company

Seminars: Film Technology, Kino Comfort Laser and Acoustic Group

December 2017 - February 2018





27-29 September 2017 Sao Paulo, Brazil





As the largest event in Latin America, the Convention brought impresive number of attendees in the region. The Latin American film market is one of the fastest growing markets in the world. Brazil alone has jumped from 1,500 movie theatres to more than 3,000 in just 10 years. Territories such as Argentina, the Caribbean, Ecuador, Colombia, Mexico and Peru have not only grown in number of movie theatres but also in quantity of tickets sold. In addition, it is one of the world's busiest markets with at least 20 film circuits of regional influence, being also the current route of world premieres, counting with big Hollywood names in exclusive film openings, sometimes even before the US. The event offered lectures and panel discussions with renowned professionals in the industry; exclusive presentations from film studios and distributors; press conferences; a market with more than 70 stands and many new features for the whole industry.

Highlights •

The National Association of Concessionaires organized a full day educational programming on Tuesday, the day before the show officially opened. Larry Etter, a Senior Vice President at Malco Theatres, led a certification class on managing concessions in modern cinemas.

There were lectures on loyalty programs and using online sales to boost revenue. The one that has generated buzz was a panel titled "New forms of entertainment consumption and the model of subscriptions".

Other panel discussions were focused on technology, including the future of projection, whether its laser or LED, the latest in accessibility solutions and even how technology is having an impact on concessions.

Presentations by 20th Century Fox, Diamond Films, Disney, Downtown Filmes, Paramount Pictures, Paris Filmes, Sony Pictures, Universal Pictures and Warner Bros.

Film screenings

Awards presentations






December 2017 - February 2018


8-12 October 2017 Gold Coast, Australia

Yet again Australian International Movie Convention proved that it is the biggest event in Latin America focused on the film industry exhibition, distribution and suppliers of technologies, services and products to that industry. A record-breaking delegation converged for the five-night/ four-day convention, where film distributors screened films, trailers and top-secret teasers from their upcoming slates; box office and achievement awards were presented and industry panels covered issues from piracy to trends in cinemas to social media marketing and more. "I have had the pleasure of attending over 20 conventions and the event is one of the highlights of the year for me.

It's great to see all the upcoming movies and attend the trade show. It's a wonderful opportunity to network and renew friendships. I find the seminars interesting and always learn something from them." Bob Mason, Lake Cinema, Boolaroo

Important Events •

Welcome function and Golf Day

Product presentations and movie previews from major and independent film distributors

Speakers and panels covering topical industry issues

Expanded trade show featuring our regular exhibitors as well as many new exhibitors

Industry achievement award presentations

Gala dinners and functions to provide the opportunity for delegates to network with colleagues and peers

Highlights Preview of major studio and independent feature films slated for release Exciting and entertaining local and international product reels of upcoming releases Australia's hottest stars, filmmakers and industry leaders at gala dinners and functions AIMC trade show Update on current issues facing industry at the many seminars and forums Networking with top industry executives at the many events

December 2017 - February 2018



23-26 October 2017 Florida, USA

Yet another power-packed convention that brought executives together from across the country to create the best movie experience possible! ShowEast, one of the movie industry’s biggest networking events, is a special expo and convention that brings people from the industry together to celebrate cinema. With immense networking opportunities, dedicated social areas, fun-filled events, including the opening night reception, lunch and breakfast on the floor, ShowEast was more than a tradeshow. The convention featured a range of exclusive product presentations and screenings


December 2017 - February 2018

from both Independent and Major Hollywood studios to help you make important programming decisions. Powerhouse seminars and presentations offered valuable insight from top executives on the latest industry trends and concerns; while the EXPO experience offered delegates a glance at the latest and newest technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.

Award Presentations •

ShowEast ICON Award — Rob Cohen, Writer, Producer and Director

Bingham Ray Spirit Award — Greg Laemmle, Laemmle Theatres

Al Shapiro Distinguished Service Award — Randy Smith, Regal Entertainment Group

Salah M. Hassanein Humanitarian Award — Adrian Smith, Sony Pictures Releasing

Dan Fellman Show “E” Award — Robert J. Lenihan, AMC Entertainment

Highlights •

Company presentations

Panel discussions

Marketing Trends

Screening & Expo



A glimpse of movies coming soon… Wonder Wheel

Beyond Skyline Production Amazon Studios

Production Vertical Entert.

Director Woody Allen

Director Liam O'Donnell

Starring James Belushi, Juno Temple

Starring Frank Grillo, Bojana Novakovic

Genre Drama, Comedy

Genre Action, Sci-Fi

Star Wars: The Last Jedi

The Greatest Showman

Production Walt Disney

Production 20th Century Fox

Director Rian Johnson

Director Michael Gracey

Starring Mark Hamill, Carrie Fisher

Starring Hugh Jackman, Michelle Williams

Genre Action, Sci-Fi

Genre Musical, Biography

Jumanji: Welcome to the Jungle

Ferdinand Production 20th Century Fox

Production Columbia Pictures

Director Carlos Saldanha

Director Jake Kasdan

Starring John Cena, Kate McKinnon

Starring Dwayne Johnson, Kevin Hart

Genre Comedy, Animation

Genre Action, Fantasy

December 2017 - February 2018


F U T U R E Pitch Perfect 3

Bleeding Steel Production Universal Pictures

Production Swen Asia

Director Trish Sie

Director Leo Zhang

Starring Anna Kendrick, Rebel Wilson

Starring Jackie Chan, Show Luo

Genre Comedy

Genre Thriller, Action

Happy End

Insidious: The Last Key Production Sony Pictures

Production Universal Pictures

Director Michael Haneke

Director Adam Robitel

Starring Jean-Louis, Isabelle Huppert

Starring Lin Shaye, Angus Sampson

Genre Drama

Genre Thriller, Horror

All the Money in the World

December 2017 - February 2018

The Commuter

Production TriStar Pictures

Production Lionsgate

Director Ridley Scott

Director Jaume Collet-Serra

Starring Michelle Williams, Kevin Spacey

Starring Liam Neeson, Vera Farmiga

Genre Drama, Thriller

Genre Thriller, Action

Film Stars Don't Die in Liverpool



Paddington 2

Production Sony Pictures

Production TWC-Dimension

Director Paul McGuigan

Director Paul King

Starring Annette Bening, Jamie Bell

Starring Hugh Bonneville, Sally Hawkins

Genre Drama, Romance

Genre Family

F U T U R E Proud Mary

R E L E A S E S Maze Runner: The Death Cure

Production Screen Gems

Production 20th Century Fox

Director Babak Najafi

Director Wes Ball

Starring Taraji P. Henson, Billy Brown

Starring Dylan O'Brien, Kaya Scodelario

Genre Thriller

Genre Action, Sci-Fi

Condorito: La Pelicula


Production Lionsgate

Production Universal Pictures

Director Alex Orrelle

Director Ben Young

Starring Omar Chaparro, Jessica Cediel

Starring Michael Pena, Lizzy Caplan

Genre Comedy, Animation

Genre Thriller, Sci-Fi

Winchester: The House That Ghosts Built

Den of Thieves Production STXfilms

Production Lionsgate

Director Christian Gudegast

Director Michael Spierig

Starring Gerard Butler, Pablo Schreiber

Starring Helen Mirren, Jason Clarke

Genre Action

Genre Thriller, Horror

12 Strong:The Declassified True Story of the Horse Soldiers

God Particle

Production Warner Bros.

Production Paramount Pictures

Director Nicoli Fuglsig

Director Julius Onah

Starring Chris Hemsworth, Michael Shannon

Starring David Oyelowo, Gugu Mbatha Raw

Genre Drama, Action, War

Genre Sci-Fi, Adventure

December 2017 - February 2018


F U T U R E Fifty Shades Freed

R E L E A S E S Padman Production Mrs Funnybones Movies

Production Universal Pictures Director James Foley

Director R. Balki

Starring Jamie Dornan, Dakota Johnson

Starring Akshay Kumar, Sonam Kapoor

Genre Drama, Romance

Black Panther

Pari Production Marvel Studios

Production Clean Slate Films

Director Ryan Coogler

Director Prosit Roy

Starring Chadwick Boseman, Michael B. Jordan

Starring Anushka Sharma, Karnesh Sharma

Genre Action

Genre Drama

Parmanu – The Story Of Pokhran

Production SLB Films/Viacom18

Director Abhishek Sharma

Director Sanjay L Bhansali

Starring John Abraham, Diana Penty

Starring Ranveer Singh, Deepika Padukone

Genre Action

Genre Period

Tiger Zinda Hai Production Yash Raj Films

Production Yash Raj Films

Director Siddharth P. Malhotra

Director Ali Abbas Zafar

Starring Rani Mukerji

Starring Salman Khan, Katrina Kaif

Genre Drama

December 2017 - February 2018


Production KriArj Entertainment



Genre Drama, Social

Genre Romance, Thriller

TheatreWorld ::: December 2017 - February 2018  
TheatreWorld ::: December 2017 - February 2018  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...