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The global cinema business is growing in a big way,

Issue # 74 June-August 2016

if the sessions at CinemaCon 2016, held at Las Vegas, are anything to go by. Several sequels were announced and many more are in the pipeline for release. However, at the technology front, not much seems to have changed in cinema exhibition compared to last year. Exhibitors are still perplexed about making investments in the ‘choices’ being imposed on them by varied brands. The motivation for immersive sound and laser projection is growing in the community though. The world’s most popular Torrenting sites have been banned in the UK after a high court order that forced internet service providers to prevent customers from accessing them. More than 80 websites have now been blocked in the UK, according to a TorrentFreak report. The ban applies to six biggest broadband providers: BT, Sky, TalkTalk, Virgin Media, O2 and EE. The world cinema exhibitors should push for similar bans in their countries to put an end to the big P — Piracy.

Raghavendra T Editor-Publisher +91 9980 208 208

Sandeep Mittal Founder Editor Publisher

Authors & Writers Asra Shaheen Heti Dave

Talking of cinema exhibition business world over, China is leading the league with 31,000 screens, contributing largely to global box office revenues. The recently-released film Mermaid broke numerous box office records, including the biggest opening day and the biggest single day gross and the biggest opening week of all time in China. It also became the highest-grossing Chinese film of all time. This goes on to show that with increase in number of screens, the box office performance gets better. There’s excitement in the air as TheatreWorld’s very own show ‘Big Cine Expo’, to be held at Chennai, India, (23-24 August 2016), is coming soon. It’s going to be Asia’s biggest expo for cinema exhibition community. Kamal Haasan, a celebrated film actor, director-producer, screenwriter (with several distinctions to his credit) and Subhash Ghai, one of India’s noted film directors and producers, are expected to inaugurate the expo. Their gracious presence will add a distinct charm to the event. At CineEurope, Barcelona, Spain (20-23 June 2016), the most successful European convention and trade show, TheatreWorld is once again the media partner. See you all soon! Do not forget to pick TheatreWorld magazine copy at the shows!!! Raghavendra T Editor-Publisher

DISCLAIMER - TheatreWorld Magazine does not warrant or assume any legal liability or responsibility for the quality, accuracy, completeness, legality, reliability or usefulness of any information, product or service represented within our magazine or web site. The information provided is for knowledge or entertainment purposes only. TheatreWorld Magazine does not endorse or recommend any article, product, service or information found within said articles or advertisements. The views and opinions of the authors who have submitted articles to TheatreWorld Magazine belong to them alone and do not necessarily reflect the views of TheatreWorld Magazine or its staff.


June-August 2016

Michael Karagosian Savita V Jayaram

Asha Ranjith Sales & Marketing +91 9902 208 208

Nisha M Subscription & Circulation +91 9980 66665 Prabakaran R Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 013, Skylark Enclave, 5th Main, Jagadish Nagar, New Thippasandra Post, Bengaluru 560 075, India /

RNI # KARENG02795/10/1/2002-TC TheatreWorld is a quarterly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.


This issue of TW has two sets of page numbers - International pages TW-1 to TW-68 for TW, and India pages TM-1 to TM-26 for TM. TM is inserted between pages TW-62 and TW-63 of TW.


SPECIAL STORY TW-30 Paul Donovan CEO - ODEON & UCI Cinemas Inspiring Change

TW-38 Of Globalization & Collaborative Possibilities


Starlight by Cinema Park

An Architectural Splendour


Kapolei Commons 12

Regal’s New Luxury Cinema TW-46 Michael's Green Paper TW-48

Suspended Theater



A Cinematic Flight GDC Technology

Leading the Digital Cinema Revolution


Your Ticket to Fame from

Star Photo Kiosk!



Dolby Theatre

Hollywood's Glorious Crown Jewel

TW-58 Preview TW-60 Preview TW-63






Cinépolis Launches

Lucknow's 1st International Multiplex TM-18

Miraj Cinemas

Spreading its Wings Pan India


Effectron Luminex

Pioneers in Dimming System


June-August 2016



PVR Superplex

The Magnum Opus

AMC Theatres to Acquire Carmike Cinemas AMC Theatres (AMC Entertainment Holdings, Inc.) (NYSE: AMC) ("AMC") and Carmike Cinemas, Inc. (NASDAQ: CKEC) ("Carmike") announced they have entered into a definitive merger agreement pursuant to which AMC will acquire all of the outstanding shares of Carmike for $30.00 per share in cash. The transaction is valued at approximately $1.1 billion, including the assumption of Carmike net indebtedness. The purchase price per screen is approximately $376,000, and the per share purchase price represents an approximate 19.47% premium to Carmike's March 3, 2016 closing stock price. AMC is one of the nation's premier entertainment companies with 5,426 screens and the most productive theatres in the country's top markets. Carmike, America's hometown theatre circuit, has 2,954 screens, primarily located in mid-size, nonurban communities. Together AMC and Carmike would have well over 600 theatre locations in 45 states across the country, including the District of Columbia. This would create the largest chain of movie theatres in the US and the world.

compelling transaction that brings together two great companies with complementary strengths to create substantial value for our guests and shareholders. Through this transaction we expect to unlock synergies, sufficient we believe to make this transaction accretive in 2017. AMC also gets to extend the reach of our innovative, guestexperience strategies to further transform the movie-going experience for millions of new guests. We also look forward to welcoming so many talented Carmike employees to the AMC team." potential with limited geographic overlap; •

Expanding AMC's proven and successful guest experience strategies to millions of new guests in complementary markets;

Reducing related General and Administrative expenses by combining back-of-the-house functions such as accounting, finance and technology. The result is a more efficient and effective competitor through greater scale, scope and expertise. The combined company will be headquartered in Leawood, Kansas. Adam Aron will serve as Chief Executive Officer and President, and Craig Ramsey will serve as Executive Vice President and Chief Financial Officer;

The maintenance of AMC's quarterly dividend;

The maintenance of AMC's balance sheet flexibility and attractive leverage profile; and

AMC's receiving substantial additional value in NCM LLC, a subsidiary of National CineMedia, Inc.

The transaction is expected to provide significant growth for AMC and will allow it to bring its innovative amenities and best-inclass customer experience to enhance the movie-going experience for more customers in more areas. The transaction is expected to result in free cash flow per share accretion, exclusive of one-time transactionrelated charges, in 2017 and beyond, and is expected to produce annual cost synergies of approximately $35 million. Other key benefits of the transaction include: •


Diversifying AMC's footprint by adding theatres with complementary geographic and guest demographic profiles that strengthen the combined company's admissions growth June-August 2016

Commenting on the transaction, AMC Chief Executive Officer and President, Adam Aron said, "This is a

"Our combination with AMC is a transformative milestone for Carmike and one that provides significant value to Carmike shareholders," stated David Passman, Carmike President and Chief Executive Officer. "By joining with AMC, we are bringing together two highly complementary theatre footprints and a shared commitment to service and innovation, positioning the combined company to deliver an even more compelling movie-going experience in many more locations across the country. I am proud of the Carmike employees whose dedication and hard work have made this combination and its many benefits possible. We look forward to working together with the AMC team to complete the transaction and to ensure a seamless transition." Aron added, "By broadening AMC's geographic and demographic base for delivering our groundbreaking guest experience innovations in comfort and convenience - such as plush power-recliners, enhanced food and beverage, premium sight and sound, greater guest engagement and targeted programming - AMC is poised to deliver the best possible movie experience to more movie-goers than ever before."

Regal Entertainment Group Partners with Atom Tickets Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced its national partnership with Atom Tickets, the first-of-itskind theatrical mobile ticketing platform and app. The app launched in select markets across the US with Regal earlier this year and is projected to support over 7,300 screens by the end of the year.

at Regal Entertainment Group. "In working with Atom Tickets, we've found a partner that enables our guests to experience an innovative way to order their concessions and tickets to the movies in advance. With the continued growth in mobile ticketing, we are thrilled to be Atom's first national exhibition partner and integrate Atom in all of our locations throughout the US by the end of the year."

Atom's technology enables Regal to further engage customers and drive attendance by utilizing Atom's social invitation features and pre-ordering of tickets and concessions. Atom adds convenience to the customer experience at every step of the movie-going process, from recommending movies that a customer loves to skipping the lines at the theatre. Customers will also be able to seamlessly integrate their Crown Club membership into the app, so they will continue to earn rewards.

"Atom Tickets is focused on connecting customers with the movies that they will love," said Ameesh Paleja, Atom Tickets cofounder and CEO. "Partnering with Regal enables us to reach an enormous audience of passionate moviegoers and we are excited to combine our best in class technology platform with their incredible theatrical experience to drive incremental audiences to the movies."

"At Regal, we continue to look for innovative ways to make the overall movie-going experience enjoyable for our guests," said Amy Miles, CEO

Atom Tickets is designed to make movie-going simple. Movie fans can use the service to purchase tickets and concessions, coordinate and invite friends without having to pay for them, and skip the lines at the

theatre. The free app is available in both the Apple App Store and Google Play. "We want to thank the entire Regal team for their support over the last year. Through our partnership and national rollout, we'll bring the most modern movie-ticketing platform and the best customer experience to all Regal guests," said Matthew Bakal, Atom Tickets co-founder and Executive Chairman. For consumers, Atom Tickets reimagines the most convenient way to plan a night out. The app provides relevant reviews, trailers and synopses information to help users make a decision on what to see. Then, with a few clicks, movie-goers can seamlessly invite friends to the same show and order tickets and concessions to skip all the lines in the theatre. Upon arrival, consumers redeem their tickets by simply scanning their QR code at tablets located at the usher and concession stands in the theatre. For moviegoers there are no paper tickets and no IOUs.

Cinemark to Renovate & Upgrade Hollywood 16 Theatre in Amarillo, TX Cinemark Holdings, Inc., one of the world's leading motion picture exhibitors, announced plans to renovate and upgrade their Hollywood 16 theatre in Amarillo, TX. The renovations and improvements will include Luxury Lounger recliners in all sixteen auditoriums. Cinemark Luxury Loungers feature electric-powered, plush, oversized lounge chairs with footrests and cup holders. The work and upgrade for the theatre, located at 9100 Canyon Drive, will commence in late June and be completed October 2016.


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"Our Hollywood 16 theatre has been an integral component of the Amarillo community for over 18 years," commented Mark Zoradi, Cinemark's CEO. "Our loyal Cinemark customers will absolutely love their enhanced entertainment experience, as we remodel the interior of the theatre and install our new Luxury Lounger recliners." Besides the in-theatre amenities customers will soon enjoy in Amarillo, many digital and online programs, which are available now for an enhanced movie-going experience. For instance, moviegoers can download the Cinemark app to view show times, purchase tickets on-the-go, and join our Connections loyalty program. Connections is a completely app-based program which rewards loyal customers with unique experiential prizes, including one-of-a-kind gifts, trips, and digital downloads and games. Guests can also use CineMode and earn rewards for being courteous during movies. Cinemark fans are invited to stay connected through Cinemark's social media channels: Facebook, Twitter, Instagram, andYouTube. Finally, customers can sign up online to receive free, weekly show time emailers that contain online coupons for discounts at the concession stand and other weekly special offers at

Crowdsourced Cinema Comes to Vue with Ourscreen Vue Entertainment customers can now organise crowdsourced screenings across the UK; giving film fans the power to create exclusive screenings at their local cinemas.

Vue's partnership with Ourscreen, a first of its kind digital-social platform, will give cinema-goers a catalogue of over 400 films to choose from, ranging from recent hits like Nightcrawler, foreign language films including Jules et Jim to classics such as Raging Bull to watch in exclusive screenings with their friends. Catching up on a popular indie flick or reliving childhood favourites has never been easier as Ourscreen allows users to either attend public screenings created by others, or create and share their own. Once the ticket threshold has been met, the screening is confirmed and customers can enjoy the showing either with their friends, societies and clubs, or like-minded members of the public. People-powered screenings are available on-demand at 19 Vue cinemas across the UK.

Christie Vive Audio Expands Cinema Loudspeakers Offerings with LS Series Christie, a leader in creating and delivering the world's best visual and audio experiences, announced the launch of the Christie Vive Audio LS Series 4-way screen channel and 2-way surround loudspeakers at CinemaCon 2016. Featuring planar ribbon driver technology with its low distortion and superior transient response characteristics, LS Series screen channels are single-enclosure designs and ideal for most 5.1 and 7.1 distributed sound applications. Providing unparalleled timbre matching between screen and surround channels, LS Series enclosures offer a cost-effective entry into superior cinema sound. Christie will be demonstrating the impressive sound of the LS Series in the Milano 1 ballroom at CinemaCon. "The Vive Audio LS Series is built upon the proven performance of


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Christie Vive Audio LA Series cinema loudspeakers and is ideal for distributed audio applications in small to mid-sized auditoriums," says Phil Sanchez, senior product manager, Christie. "The highly efficient design of LS Series enclosures enables exhibitors and integrators to use smaller amplifier configurations without sacrificing output, resulting in even greater overall cost savings." There are six models in the Vive Audio LS Series lineup. These include the LS1 and LS2 screen channel loudspeakers, as well as the LS1S, LS2S, LS4S and LS5S surround channel loudspeakers. Rotatable waveguides on the LS Series screen channels supports deployment in low profile situations or for use as corner surrounds in larger 5.1 applications. Their single-enclosure design ensures quick deployment and reduced labour costs and their shallow depth enables deployment in even the narrowest of behind-screen spaces. Moreover, manufactured by Christie, the LS Series loudspeakers are a perfect complement to Christie's award-winning digital cinema projection systems and, when combined, offer a complete, singlesource exhibition solution. Helios S.A., Poland's largest cinema chain, confirmed that it will provision a third site with Christie Vive Audio using the LA Line Array Series for their Dolby Atmos auditorium and the remaining auditoriums with the new LS Line Source Series, a 4-way screen channel and 2-way surround loudspeaker system. "The Vive Audio LS Series is an ideal choice for exhibitors seeking to upgrade their cinema sound at a competitive price, without sacrificing quality and reliability," adds Sanchez.

Xi'an Oscar CityOn International Cinema Deploys Christie 6P Laser Projection System Christie, a leader in creating and delivering the world's best visual and audio experiences, continues to expand its 6P laser projection footprint in China with the completion of its latest installation for Oscar International Cinema in Xi'an, the capital city of Shaanxi Province. Located in the recently opened CityOn Xi'an shopping mall in the heart of the city's new Central Business District and administrative centre, the Xi'an Oscar CityOn International Cinema comprises nine halls, including a premium large screen auditorium fitted with a 25-meter wide screen - the largest in Xi'an. This is also the first cinema in central China to be equipped with the Christie CP42LH 3DLP 4K RGB laser projection system, which provides an ultra-bright and colourful platform for huge screen theatres. The auditorium has been officially opened for regular movie screenings. "The Christie CP42LH has redefined the cinematic experience by achieving the highest in brightness and the most realistic colour reproduction, and we're thrilled to have Christie's most advanced laser projection system installed in our auditorium housing the largest screen in Xi'an," said Yinan Zhao, Technical Director, Xi'an Oscar CityOn International Cinema. "The level of 3D brightness, reinforced colour spectrum and an extraordinary contrast ratio offered by Christie's 6P laser has been highly impressive. Movie-goers who attended screenings in our large screen auditorium have also told us that this is the best movie projection that they have ever seen; the amount of detail that's visible in the picture is simply astounding." The 6P laser projection system fitted in Xi'an Oscar CityOn International Cinema comprises a pair of Christie 4K laser projection heads, a 6P modular laser light farm with fibreoptic delivery, and a 1.8 gain premium screen.


June-August 2016

"As an exhibitor with more than 10 years of professional experience, we are constantly in pursuit of the best visual quality as we believe that this is the 'soul' of filmmaking. We're confident that this 6P laser projection system can offer the best movieviewing experience to our customers, and are hopeful that movie-goers in Xi'an will enjoy a spectacular and highly immersive 3D cinematic experience with this top-of-therange laser projection system, which seeks to set a new benchmark in the 3D movie-viewing experience in Shaanxi Province," added Zhao. Jason Pei, Deputy General Manager, Christie China, added, "We're very pleased that Xi'an Oscar CityOn International Cinema has chosen our 6P laser projection system as its nextgeneration digital projection technology, which has been proven time and again as the perfect option for premium large format theatres looking to set themselves apart from the competition, and to offer their audiences a truly unforgettable cinema experience. At the same time, it also provides confidence to cinema exhibitors in terms of performance and reliability." Lin Yu, Vice President, Christie Asia Pacific, commented, "I congratulate Xi'an Oscar CityOn International Cinema on the opening of its large screen auditorium in Xi'an, which features our first 6P laser projection system to be installed in central China. This is a milestone for Christie as we are making headway in

expanding our RGB laser projection footprint beyond first-tier cities. We look forward to seeing more exhibitors installing our most advanced laser projection system in their premium large format theatres in more theatres across China." Anchored by the Christie Freedom laser illumination system, the CP42LH produces a colour gamut that exceeds the DCI P3 colour and replicates the Rec. 2020 space, making it the most advanced RGB laser cinema projection system available on the market. It consists of rack-mounted laser modules where each module can produce up to 5,500 lumens of white light. Because of the scalability of this platform, up to 12 laser modules can be easily added, removed, activated or disabled depending on brightness requirements. This provides up to 62,000 lumens per rack. Each laser module is also independently cooled, providing built-in fault protection, improved efficiency and reliability. Since its rollout in 2014, Christie's RGB laser projection system is the preferred choice for a premium 3D cinema experience in a number of cinema chains around the world. In Asia, theatres equipped with Christie laser projection technology include Tongzhou Wanda Cinema in Beijing, the iconic Shanghai Film Art Center, and SM Seaside City in Cebu, the Philippines. More RGB laser installations are scheduled in the region in the coming months.

Allure by Christie Announced New 'Out Of The Box' Video Wall Packages Allure, a Christie Company, and a leader in providing engagement and transaction technology solutions, has launched a new set of custom, "out of the box" Video Wall packages designed to make implementation easier, quicker and more cost effective, all while offering a choice of top quality displays, warranties and installation services. Meeting the highest standards of quality and performance that are the hallmark of every Allure and Christie solution, these new video wall packages offer dynamic digital content creation options, the choice of brilliant 4K or LED technology, and faster project installations. Ideal for a wide range of environments and applications, packages start at four displays and include as many as 25 displays designed to transform high traffic areas such as retail spaces, lobbies, and stadium concourses into highly engaging destinations that increase audience dwell time and drive revenues. Driven by the powerful Allure Content Management System (CMS) software, high impact messages can be remotely distributed, scheduled and delivered to guests. Increasingly being installed in many retail environments including movie theatres and cultural attractions, these digital destination points attract consumers and immediately turn unused or underutilized wall spaces into revenue generators. "Today's digitally-driven audience demands complete and connected brand experiences, from the moment they step inside an environment to the moment they leave," said Brandi Kler, Senior Vice President of Product at Allure, a Christie Company. "The opportunity for retailers, theatre owners, restauranteurs and others to completely transform their often under-utilized spaces can offer significant benefits that include stronger brand loyalty and enhanced profits. Now it's easier and more


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affordable with Allure's new, 'out of the box' packaged offerings." Delivered and installed by Allure project management and installation services, these new video wall packages are pretested and feature dynamic content produced by its award-winning creative services team. They include all hardware components and everything needed for a successful and long-life deployment. Allure has installed video walls in major venues that include stadiums and arenas, convention centres, theatre circuits, and more, as retailers are increasingly targeting a new generation of techsavvy consumers with more dynamic, experiential signage solutions that connect brands and products at points of influence.

Christie Launches CP2208-LP Laser Phosphor Digital Cinema Projector at CinemaCon Christie, a leader in creating and delivering the world's best visual and audio experiences, is expanding its

series of laser phosphor projection systems with the global launch of the DCI-compliant Christie CP2208-LP digital cinema projector at CinemaCon 2016, April 11 - 14 at Caesars Palace in Las Vegas. Delivering up to 11,000 native lumens of brightness, the 3D capable Christie CP2208-LP is virtually maintenance free with no lamps to change, offers a lower total cost of operation, and provides a lower carbon footprint for theatre owners. It is available as a complete system with the optional Christie IMB-S2 integrated media block and also works with other, popular Series-2 IMBs. It delivers superior content flexibility with its ability to display DCI content, alternative content, 3D content and content developed at high frame rates. "The Christie CP2208-LP is a truly cost-effective entry into DCIcompliant digital cinema," said Allan Fernandes, product manager, Christie. "It is the perfect solution for the independent exhibitor, local art houses with limited budgets and remote sites where lamp maintenance can be troublesome." Designed, engineered and manufactured by Christie, a world leader in digital laser cinema technology, the Christie CP2208-LP is reliable and easy-to-operate. Capable of lighting screens up to 35 feet wide in DCI colour, the CP2208-LP supports various alternative content sources through dual HDMI-over-DVI ports, delivering images on the screen that are bright and engaging. It can display a full range of content, from the latest Hollywood blockbusters to locally produced content from all over the world. "For the cinema owner facing the challenges of finding an easy and affordable path to digital cinema, the Christie CP2208-LP is the perfect solution," added Fernandes. "It is the only projector at this price point to package industry-leading Christie laser phosphor technology into a DCI-compliant, reliable and easy to operate projection system."

Regal Entertainment Group Selects AAM's Theatre Management Software Arts Alliance Media (AAM), the global leader in digital cinema software and services, announced that it has provided Regal Entertainment Group, operators of one of the largest and most geographically diverse theatre circuits in the US, with its most powerful, flexible and widely deployed Theatre Management System (TMS), Screenwriter. AAM's Screenwriter software is playing a key role in driving capabilities within Regal L.A. LIVE: A BarcoInnovation Center, the latest cinema innovation center that represents a new vision for themodernisation of cinema complexes. The innovation center was officially launched on April1st. AAM's TMS solution was selected by Regal Cinemas L.A. LIVE, owned by AEG, for its market-leading functionality and its ability to deliver cutting-edge and engaging customer experiences. Screenwriter offers

Regal a future-proof solution that can be implemented across multiple hardware platforms, and a flexible content management system that can monitor and control all screens within the new innovative, technology-driven cinema complex. Screenwriter can easily manage content across screens, automate processes that are time-consuming and inaccurate, and use proactive monitoring alerts to respond to potential issues before any shows are lost. With a comprehensive, at-aglance view of what is happening across the entire complex, Screenwriter enables Regal and its staff to concentrate on face-to-face customer interactions, taking them away from the projection booth to create more personalised and memorable audience experiences. "In today's new digital world, consumers are looking for new and exciting content experiences, and the

cinema is no exception. The industry is going through a period of change, and technology is playing a central role in delivering on the future vision of cinemas. AAM is at the heart of this evolution, and we are the obvious choice for a future-proof TMS built by a future looking company," said Eric Stevens, Commercial Director at AAM. "By embracing technologies that improve the customer experience, cinemas can give audiences access to a wider variety of content with greater availability, and deliver targeted and personalized experiences that they will ultimately demand and enjoy. We're delighted to be working with Regal on this innovative project. By embracing our TMS technology, we are helping the industry pave the way for better customer experiences, and we are extremely proud to be part of this exciting and forward thinking project."

First 4DX Auditorium Coming to Kuwait CJ 4DPLEX announced that the company has signed a contract to open the first 4DX auditorium in Kuwait with KNCC (Kuwait National Cinema Company), the country's number one cinema operator. The announcement was made at the CinemaCon trade show in Caesars Palace, Las Vegas. Also, 4DX has signed an MOU with China's SFC (Shanghai Film Corporation) early this month, which opens the way to an in-depth discussion on the actual launch of 4DX theatres. KNCC (Kuwait National Cinema Company), established in 1954, is a pioneering Kuwaiti cinema company currently operating 54 screens in 11 locations, under the Cinescape brand. The two locations to introduce 4DX theatres this summer are Cinescape at The Avenues Mall and Cinescape at 360 MALL, the two leading shopping centres in Kuwait. Both shopping malls are located in prominent areas of Kuwait, off of major highways and have a premium and modern design. A perfect place to welcome 4DX fans. "We are very excited to launch our country's first 4DX theatre at KNCC's two flagship sites this year. Kuwaitis love dynamic experiences and they will welcome the chance to experience an unprecedented immersive 4DX experience. KNCC wants to be the leader in technological innovation, offer new leisure and entertainment opportunities to the movie-goers in our nation. 4DX will gradually change the country's movie-going trends, just like in the UAE, and other neighbouring countries", said Ahmad Al Osaimi, CEO of KNCC. China is the biggest market for 4DX, with 51 theatres in operation with 10 partner exhibitors, and the company is not slowing down in expanding in this market. Prior to the CinemaCon trade show, 4DX has also signed an MOU with its existing partner SFC (Shanghai Film Corporation) to launch more than twenty 4DX


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theatres within three years, five of which are expected to open this year. According to the MOU, the agreement is supposed to be signed by the end of the second quarter. Among 4DX's partners in China is Wanda Cinemas, a giant in the global cinema industry. The other six Chinese partners are ranked in the Top 10 in the world. 4DX has launched 25 new theatres in China last year alone through strong partnerships and an aligned strategy with these partner exhibitors. "Our partnership with SFC is actually bringing a lot more opportunities to show local Chinese hits in 4DX theatres since it has of the whole process from film production, distribution, and exhibition, just like Wanda, Dadi, and Bona, who already have partnership with 4DX", said Tae-Yong Kim, Chief Sales Officer in 4DX China. 4DX is currently operating 233 theatres in 37 countries worldwide, with target to expand to over 400 theatres by the end of this year.

Osram XBO Creates Stars!

Going to the cinema is not only about watching blockbuster movies while eating popcorn, but it is also about escaping daily life and diving into another world. For the past 60, years, the OSRAM XBO lamp has delighted audiences worldwide and transformed the visit in the cinema into an experience to remember. The age of digital cinema has placed huge demands on projection technology, but the XBO cinema lamp stays one step ahead

the demands with continuous improvements and upgrades. New digital cinema projectors and large screens require a high light output. OSRAM´s XBO cinema lamps rise to the challenge with a level of luminance that guarantees brilliant, high-resolution images. XBO cinema lamps are from genuine OSRAM production "Made in Germany". The automated processing of the high quality materials in conjunction with the strict OSRAM quality control ensures a consistently high lamp standard. OSRAM offers a range of technicallyadvanced XBO cinema lamps customized for projectors by BARCO, Christie, NEC and Sony. There is a powerful and cost-effective XBO solution for every projector and theatre.

CinemaCity brings Barco's Laser Flagship projection to Lebanon Barco's Flagship Laser projection technology is gaining a solid foothold in the Middle East. Since this February, Lebanese movie lovers have been able to enjoy the exceptional image quality of Barco's DP4K-30L Flagship Laser projector at the PLUS+ Theater in CinemaCity's Beirut Souks Cinema. CinemaCity is confident that the Flagship Laser technology will help deliver an unequalled movie-going experience, thereby boosting its bottom and top line. CinemaCity, which is part of the leading World Media Holding entertainment group, made news headlines in December 2013 when it opened Lebanon's largest cinema in Beirut Souks in downtown Beirut. The 14-screen Beirut cinema features one PLUS+ Theater, equipped with a large screen and the most advanced audiovisual technology, including Barco's Flagship Laser projector.

Committed to delivering exceptional audience experiences, CinemaCity expressed its interest in Barco's Flagship Laser projectors in 2015 already. It is delighted to now introduce Lebanon to the power of laser projection.

the future Abdali Mall in Amman, Jordan - to open later this year - with Barco Flagship Laser projectors. "We are very pleased to help CinemaCity offer the future of premium cinema today," comments Stijn Henderickx, Vice President Cinema for Barco. "We foresee that they will reap the benefits of their investment in Barco Flagship laser projector. In fact, a recent survey indicates that the majority of moviegoers gives the image quality of Flagship

The DP4K-30L projector installed at the Beirut PLUS+ Theater is one of Barco's four premium Flagship Laser models. Ranging from 20,000 up to 56,000 lumens light output, Flagship Laser projectors ensure gamechanging image quality, unprecedented brightness levels and an enhanced contrast ratio with vivid colours for the ultimate viewing experiences. Thanks to their exceptional image quality, they help cinema exhibitors attract more people to their theatres, at premium ticket prices, thus boosting theatre revenues. "Everything about our cinemas is designed for the enjoyment of our guests. By fitting the Flagship Laser projector into our PLUS+ Theater we're again raising the bar for entertainment here in Lebanon,"

says Maya Kfouri, Marketing Manager at CinemaCity. In April 2015, CinemaCity announced plans to equip two of its nine theatres at

Laser projection a score of 5/5, that over two thirds of respondents states they would go to the cinema more often, and that over 75% is prepared to pay a higher ticket price for a movie screened with Flagship Laser."

Disney's The Jungle Book Roars Into IMAX Theatres Worldwide With $20 Million Opening Weekend Results

IMAX Corporation announced that The Jungle Book, a film from The Walt Disney Studios, a division of The Walt Disney Company, opened with $20 million on 901 IMAX 3D screens globally - marking the best-ever IMAX opening of a PG-rated title. To date the film's IMAX cume has reached $21.1 million, which incorporates select international openings the previous weekend. Domestically, The Jungle Book earned $10.3 million on 376 IMAX screens. IMAX represented seven of the film's top 10 North America engagements. International IMAX weekend results for the film reached a new April record of$9.7 million on 525 IMAX screens, including China, where IMAX contributed an estimated $5 million on 279 screens. Other markets that saw notable results include: Kuwait, Netherlands, Sweden and the United Arabs Emirates. "IMAX fans around the world have spoken and The Jungle Book is a bona fide, crowd-pleasing hit across all age groups," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "Our hats are off to Jon Favreau and the entire team at Disney for creating a remarkable IMAX 3D experience that works on every level. With an "A" Cinemascore, excellent word-ofmouth and stunning visual imagery that truly lends itself to The IMAX Experience, we look forward to the


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film's continued global success over the coming weeks." The IMAX 3D release of The Jungle Book was shown in its digitally remastered format, which includes the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

IMAX Signs 40-Theatre Full Revenue Share Agreement With Guangzhou Jinyi Media Corporation IMAX Corporation, IMAX China Holding Inc. and Guangzhou JinYi Media Corporation (JinYi), one of the largest exhibitors in China, announced a full revenue share agreement for 40 new IMAX theatres. The theatres will be added to new projects as well as existing JinYi Cinemas across China and brings the exhibitor's total IMAX footprint to 60. The theatres will be added to a combination of Tier One to Tier Four cities throughout China and are expected to be installed at the end of

this year through 2020 with a majority to be installed by 2018. The deal represents one of the largest IMAX signings in China. JinYi Media Corporation is one of the largest exhibition companies in China, with 1,731 screens in 325 subsidiary and affiliated theatres across 21 provinces and four municipalities. The parties first signed an agreement in 2009 for four IMAX theatres and with this deal, JinYi Media Corporation is now the thirdlargest IMAX partner in China and internationally. Under the said agreement, the exhibitor will bring IMAX to several new, untapped markets, such as the city of Huaihua, which is located in Hunan province and has a population of approximately 5 million as well as the city of Deyang with a population of approximately 4 million, which is located in the province of Sichuan. Guangzhou JinYi Media Corporation is the second full joint venture IMAX partner in China. "We are delighted to further expand our partnership with JinYi, one of the largest exhibitors in China. Their sizeable commitment and continued confidence in IMAX to play such an integral part of their complexes is yet another testament to the strength and value of IMAX in China. Together, we will help meet the strong consumer demand for cinema-going in China where IMAX remains an affordable, yet differentiated luxury," said IMAX Corp. CEO, Richard L. Gelfond. "We have set a target of 1,000 theatres in China. With over 300 theatres open and - including this deal and a 10theatre deal announced earlier this year - an additional 270 in backlog, we are just beginning to tap China's full potential, which is on track to overtake the US as the largest film market in the world by 2017." "Driven by the dramatic growth in the Chinese exhibition market, we are embarking on an aggressive expansion of our circuit. Mall developers recognize the power of the IMAX brand to attract consumers and with IMAX as an anchor

entertainment attraction, we were able to secure locations in our desired complexes," said Leo Li, CEO Guangzhou JinYi Media Corporation. "The IMAX slate of Hollywood and Chinese blockbuster titles coupled with its powerfully immersive format is beloved by moviegoers in China. IMAX is a key differentiator that we believe will not only strengthen the customer experience but also our business results."

Wanda Cinema Line Selects Dolby Atmos and Dolby Digital Cinema Processors for New Cinema Screens in China Dolby Laboratories, Inc. and Wanda Cinema Line Corporation Ltd announced that Wanda is planning to purchase more than 800 units of Dolby digital cinema processors, including the Dolby Atmos Cinema Processor CP850 and the Dolby Digital Cinema Processor CP750, to deploy in all of its new cinema screens in China through the end of 2016. "Dolby has always been a strategic partner to Wanda with its proven track record of providing quality products that deliver high reliability and great performance," said Jack Wang, General Manager, Information and Technology Center, Wanda Cinema Line Corporation Ltd. "We are glad to continue to leverage Dolby's strong expertise in cinema audio and further expand our Dolby Atmos screens with the recent orders


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of the Dolby Atmos Cinema Processor CP850." "Dolby is delighted with its ongoing collaboration with Wanda to bring amazing cinema experiences to moviegoers across China," said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. "Dolby is committed to supporting the cinema industry through quality and innovation, and we look forward to our ongoing efforts with industry leaders like Wanda who look to offer spectacular moviegoing experiences to consumers." The Dolby Atmos Cinema Processor CP850 offers a complete audio solution to today's digital cinema theatres and brings a natural, realistic, and immersive Dolby Atmos sound experience to audiences. The Dolby CP850 supports Dolby Atmos playback up to 64 speaker feeds, configurable between 16 analog outputs and a Dolby Atmos Connect output. The Dolby CP850 supports Dolby Surround 7.1 and 5.1 digital playback as well as common Dolby formats used with alternative content in cinemas: Dolby TrueHD, Dolby Digital Plus™, and Dolby E. To ensure proper setup and playback, the Dolby CP850 unit also includes the Dolby Atmos Commissioning Service. The service provides a review of a cinema's sound-system design to ensure that the speakers and amplifiers have the necessary performance and room coverage to deliver a high-quality Dolby Atmos experience. It also includes initial room equalization after the equipment is installed. The Dolby Digital Cinema Processor CP750 provides easy-to-operate audio control in digital cinema environments while integrating seamlessly with existing technologies. The Dolby CP750 supports 5.1 as well as Dolby Surround 7.1 premium surround sound, and will receive and process audio from multiple digital audio sources, including digital cinema servers, preshow servers, and alternative content sources.

The Dolby CP750 is ready for use by a network operations center (NOC) and can be monitored and controlled from anywhere on the network for status and functions.

IMAX Signs 10-Theatre Agreement With Shanghai Bestar Cinemas Management

IMAX Corporation, IMAX China Holding Inc. and Shanghai Bestar Cinemas Management Co. Ltd., a subsidiary of Future Land Holdings Co. Ltd. (HKSE: 1030), (SSE: 601155) a leading property developer in China, announced an agreement at the Shanghai headquarters of Future Land Holdings Co. Ltd. for 10 new IMAX theatres to be located throughout the P.R.C. The theatres will be added to multiplexes located within Injoy Plazas - Future Land's commercial shopping centre brand, and are expected to be installed in 2016 and 2017. "Shanghai Bestar Cinemas was established in response to the growing Chinese film and exhibition industry and the vital role that entertainment plays in the success of our commercial property developments," said Wang Zheng, Chief Executive Officer, Shanghai Bestar Cinemas Management Co., Ltd. "In China, IMAX is synonymous with the best moviegoing experience, which is why we are delighted to launch our exhibition business with IMAX. As we strongly build our circuit's presence nationwide, we plan to open over 50 cinemas in three years and over 100 cinemas in five years, half of which will be installed with IMAX

theatres. We look forward to expanding our partnership with IMAX." "We are delighted to partner with Future Land, one of the top developers in China, and are honoured to be a part of its new exhibition business - Shanghai Bestar Cinemas," said IMAX Corp. CEO Richard L. Gelfond. "We have relationships with virtually every major exhibitor and studio in China and continue to see increased interest among property developers in the country that have IMAX in mind at the inception of their projects - further solidifying our position in the Chinese entertainment ecosystem."

Harkness Screens Launches Free Digital Screen Planner App for iOS & Android

to help with the specifications of screens. At times these can become extremely complicated when considering the effects on curving and tilting a screen can have both on auditorium geometry and on correctly specifying the correct screen size. We wanted to help share our expertise and empower the cinema industry in these very complicated areas and we believe with the Digital Screen Planner app we have achieved this," explains Richard Mitchell, VP Global Marketing & Commercial Development at Harkness Screens.

Chris Humphrey Joins QSC as Vice President, Marketing

electronic communication solutions,) and Sr. VP of Global Marketing at Lantronix Corporation (embedded computing and network enablement solutions.) Humphrey holds Bachelor's Degrees in both Systems Engineering & Theatre Arts Playwriting from the University of California, San Diego.

Ymagis Announces Corporate Initiative

Aimed at architects, engineers, installers and exhibitors, the Digital Screen Planner from Harkness Screens is a free utility for iOS, Android and available via the Harkness website. The tool allows those specifying cinema screens to carry out complex mathematical calculations quickly and accurately.

QSC, LLC. announced the appointment of Chris Humphrey as Vice President, Marketing. In his new role, Humphrey will oversee all of the company's global marketing activities and initiatives for the Professional, Systems and Cinema Divisions of QSC.

From physical screen curvature and tilt through to specifying the physical sheet size, the Digital Screen Planner is an ideal tool for ensuring that these key construction design elements and the actual screen specified are correct prior to the project, helping to prevent potentially costly on site delays or mistakes from occurring.

Chris Humphrey brings a rich career of global marketing experience in technology oriented businesses to QSC, with more than 20 years of executive marketing roles at companies which focus on IT related services, including enterprise software, embedded computing, storage networking, scientific instrumentation and security.

"We're frequently asked by our customers to assist them with complex mathematical calculations

"I am very excited to have Chris Humphrey join the QSC Executive Team," says QSC CEO Joe Pham.

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Humphrey joins QSC from Maxwell Technologies (energy storage and power delivery solutions,) where he was most recently Vice President of Strategy, Marketing and Business Development. Prior to that, he was VP of Corporate Marketing at QLogic (server and storage networking solutions), VP and General Manager at Honeywell Safety International (active and passive hearing protection and

Humphrey will be based at the QSC World Headquarters in CA.

Harkness Screens the world's leading screen technology company and thought-leaders in on-screen brightness has launched its fifth tool in the Digital Screen App family; the Digital Screen Planner.


"With his vast IT and technology related experience, Chris brings a wealth of sophisticated marketing expertise that will complement the further expansion of our global marketing initiatives as we move QSC technologies into the future."

Ymagis Group, the European specialist in digital technologies for the cinema industry, announced a complete corporate rebranding initiative effective immediately, and which will be rolled out through the second quarter of 2016. This rebranding encompasses all aspects of the visual identity of each brand as well as the complete revision of the company tagline, mission and vision statement. The company is now structured into three business units with new names and visual identities. "Since its creation in 2007, Ymagis has been a rapidly-growing organization with the acquisition of several digital cinema services companies, including dcinex and Eclair. Our group is constantly expanding its products and services portfolio in addition to introducing our offerings in new

markets," explains Ymagis Group Chief Executive Officer Jean Mizrahi. "This expansion and growth led to the need to re-evaluate not only our visual identity but our brand positioning as a whole. To increase synergies across our divisions, we are streamlining our organizational structure around two compelling names, Eclair and CinemaNext, with the lightning bolt used by Eclair since its foundation in 1907 as a unifying symbol and reminder of the Group's strong, deep-rooted heritage in the history of cinema - Eclair means 'lightning' in French. It is essential to us today that all businesses be recognized by our clients, partners, investors and collaborators through powerful brands and symbols. All Exhibitor Services activities will now be operated under the name CinemaNext. CinemaNext's main office is in Liège (Belgium) with 17 additional offices in the following cities: Düsseldorf, Cuijk, London, Montrouge, Valencia, Athens, Bucharest, Budapest, Casablanca, Istanbul, Lausanne, Lodz, Moscow, Prague, Rome, Vienna and Zagreb.

The business unit is divided into four divisions: • Equipment Distribution & Maintenance • Software & Manufacturing • NOC Services • Consulting The CinemaNext name had been adopted since April 2015 by Ymagis Group's London-based independent consultancy unit (also known as dcinex Consulting), which advises private equity firms, investment/property developers, real estate companies/ owners and cinema exhibitors. The consulting division will be rebranded CinemaNext Consulting. All Content Services activities will now be operated under the name Eclair. All of Eclair's, Ymagis' and dcinex's domestic and international content activities, including Smartjog Ymagis Logistics, will be united under a single brand, Eclair. Eclair specializes in providing content services to the motion picture and television industries (distributors, producers, sales agents, advertising agencies, television broadcasters, VOD/S-VOD

platforms, and video publishers). Eclair's main office is in Vanves (France) with 10 additional offices in the following cities: Paris, Berlin, Barcelona, London, New York, Liège, Karlsruhe, Strasbourg, Auxerre and Rabat. The business unit is divided into six divisions: • Post Production • Theatrical Distribution Services • Digital Distribution Services • Versioning & Accessibility • Restoration of Preservation In addition to its new visual identities, the Group has incorporated the new "Smart Solutions in Action" tagline in its brand executions. Chosen for its ability to encompass the company's 'glocal' positioning and services in a single statement, the new tagline will be a highly-visible component of all branding assets. The Group's rebranding initiative will impact all aspects of client-facing touchpoints. The brand migration will be rolled out through the summer and will include the launch of the completely redesigned, and websites and new product marketing initiatives.

Christie Announces Retirement of Gerry Remers, Christie Canada President & COO Christie, a leader in creating and delivering the world's best visual and audio experiences, announced that Gerry Remers, President and COO of Christie Digital Systems Canada Inc., will step down from his current role effective July 8. Following his departure, Remers will continue to assist Christie as special advisor to Jack Kline, Chairman, President and CEO of all of Christie's operating companies, worldwide, for an indeterminate period. "Gerry has been, in numerous ways, a key architect in building Christie into the successful, global company it is today and while reluctant to part with such a valued contributor, I understand his motivation, which is to embrace new horizons," said Kline. "On a personal note, Gerry has become a close friend and I'm delighted that he will be advising me going forward, and I wish him continued success in his new career." Most recently Remers was responsible for leading Christie's global engineering, quality efforts and manufacturing operations; responsibilities encompassing his 16 years with Christie and evolving from his 5 years as president of Electrohome Projection Systems, a forerunner of today's Christie group of companies. "In my time at Christie, supported by an admirable workforce and my peers in the executive team, I was privileged to be part of an amazing success story, growing the company ten-fold in revenues from 1999 to today, and from 120 employees to our global base of 1,600," said Remers. "My new career will leverage the deep well of experience and expertise gained during this time, as I provide strategic consulting and advisory services to firms looking to scale their global operations." Remers is the recipient of numerous awards and honours for his professional work and community


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involvement. He has an MBA from York University, along with the completion of post-graduate work in finance at the University of Cologne, Germany. He holds a Master of Arts degree in Philosophy from the University of Waterloo and a double honors Bachelor of Arts degree (German and Philosophy) from Wilfrid Laurier University. Ihor Stech, Executive Vice President of Operations, Christie Canada, will replace Remers as Chief Operating Officer, Christie Canada. In this most recent position, Stech was responsible for global operations, including manufacturing, purchasing, supply chain management and after-sale services. As well, this 16-year Christie veteran worked with professional services and global sales to streamline Christie's various global service offerings.

Severtson Announces New Microperf Options Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theatre markets, has announced that new microperf options are now available for its folded SeVision 3D GX line of cinema projection screens. The line will be featured during CineEurope 2016, held in Barcelona, Spain from June

20-23 at Centre Convencions Internacional Barcelona (CCIB), booth # 216. "Our new folded shipping method now makes international distribution of our industry-acclaimed SeVision 3D GX highly affordable, reducing international shipping costs by up to 70 per cent," explained Toby Severtson, president and CEO of Severtson Corp. "Besides standard perforated white and sliver screens, we now also offer the immensely popular microperf option to the folded SeVision 3D GX line of cinema projection screens for international shipment. Since its recent launch, we've had to renovate our facility and upgrade our machinery to keep up with worldwide demand." According to Severtson, microperf offers multiple benefits versus standard perforation screens, such as seven per cent open space against the traditional 4.5 per cent open space. He added that microperf is also the perfect solution for 4k, 8k, 12k and even higher projection resolutions as these technologies becomes available in the future. "Microperf is becoming the industry standard and is what has put the 'folded' line over the top," added Dan Maxwell, Severtson Corp. V.P. & Chief Operating Officer. "This option is now the screen of choice for highend, premier theatres and cinema chains. The Severtson microperf viewing surface practically eliminates moirĂŠ which is often problematic of screens with larger perforation, yet continues to provide a more realistic soundstage allowing speakers to be placed directly behind the screen." Severtson explained that they have been shipping these screens both domestically and internationally to very pleased customers who, up until recently, could not afford them because of the enormous international shipping fees. Additionally, now there is a solution for complex installations where a long tube housing the cinema screen is impractical or not feasible to transport through the building.

"Our folded screen technology has proven again and again to drastically reduce international shipping costs and makes these screens available to every customer worldwide," Severtson continued. "And to top that off, our new cinema screen price estimator enables our dealers with even quicker cinema screen price quotes and delivery estimates of both our folded and non-folded options." The new cinema screen price estimator is now live and available for Severtson's dealer base via its website as well as a mobile app for Apple iOS and Android Smartphones. Once the dealer is registered with an account and granted access at, the tool provides product and packaging price estimates for Severtson cinema screens as soon as a dealer inputs the necessary required information, such as screen dimensions, coating, material, and desired packaging. The packaging portion of the price estimate is then calculated based on the selected product's weight and container dimensions, which the tool also provides. For each estimate requested, dealers will receive an automated email and PDF file detailing the screen price and packaging estimate. Prices are only estimates and do not include shipping charges or any other potential international fees. Shipping costs associated with such large packages as these were out-ofreach for so many customers up until recently. Now, Severtson Screens' SeVision 3D GX screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. "Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theatres and is more convenient for installers as folded screens are much easier to get into buildings and uncrate than standard long-tube roll packaging... especially when a


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theatre is in a unique structure, such as a high-rise or multi-story theatre complex," added Maxwell. The new folded line of SeVision 3D GX and Ultra Wide cinema screens are now available for delivery to international destinations, having numerous advantages, including: •

Available in standard or micro perforation (white and silver)

Coated surface that is harder to bruise and scuff

Small micron flake coating produces a sharper image, eliminating graininess in bright scenes

Viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

Water-based coating promotes longevity by maintaining optical properties over time, eliminating flaking and cracking of the screen surface

Perfect for large cinema applications (movie houses, museums, universities, etc.)

Philips Launches LongPlay Digital Cinema Xenon Philips announced the launch of its new LongPlay digital cinema xenon lamp product line, offering up to 50% longer warranty hours than standard xenon lamps for dramatically lower cost of ownership. This means fewer lamp replacements, lower operating costs and higher projector uptime, all while providing the same or better initial light output performance. Exhibition quality is maintained at lower cost per hour. All of this is made possible by our breakthrough lamp electrode technology. LongPlay lamp electrodes run cooler, prolonging

electrode life and maintaining light output longer. In addition to longer life, all Philips LongPlay lamps feature an extended operating power range down to 50% of full power. This provides exhibitors with more operational flexibility and avoids the additional expense and hassle of changing lamps when switching between 2D and 3D projector configurations. Stop by the Philips booth at CinemaCon in Las Vegas April 12-14 to learn more about LongPlay and how these lamps can help you lower costs in your theatres.

Radix and the MPAA Establish New Partnership to Reduce Online Piracy Domain name registry operator Radix and the Motion Picture Association of America (MPAA) jointly announced an agreement to help ensure that websites using domains operated by Radix are not engaged in large scale commercial piracy. Under the terms of the agreement, the MPAA will be treated as a "Trusted Notifier" for the purpose of referring large-scale pirate websites that are registered in domain extensions operated by Radix. The agreement, which is similar to one announced in February with the domain name operator Donuts, imposes strict standards for such referrals, including that they be accompanied by evidence of clear and pervasive copyright infringement, and a representation that the MPAA has first attempted to contact the registrar and hosting provider for resolution. The agreement is the first of its kind with an operator based outside the United States. It specifies that Radix will work with registry partners to contact the website operator and seek additional evidence. If Radix or its registry partners determine that the website is engaged in illegal activity and

thereby violates Radix's Acceptable Use and Anti-Abuse Policy, then they, in their discretion, may act within their already established authority to put the infringing site on hold or suspend it. Overall, this program is a voluntary best practice designed to help promote a healthier internet by mitigating blatantly illegal online activity. "Our aim is to evolve our domain extensions to a point where internet users feel a greater sense of security when they see a URL that ends with them. We welcome MPAA's cooperation in helping us prevent intellectual property and copyright violations in our name space. We're hopeful that our joint actions will not only protect creators from having their works stolen, but also protect internet users from exposure to malware that is commonly found on sites run by unlicensed operators," said Sandeep Ramchandani, Business Head of Radix.

CE+S and Unique Digital Announce Partnership to Launch Cielo in Europe Cinema Equipment and Supplies CE+S - a global leader in digital cinema solutions and Unique Digital Ltd., Europe's leading provider of software solutions for the management and delivery of digital cinema, announced an exclusive partnership to begin commercialization of Cielo, CE+S' proprietary cloud-based monitoring and support platform in Europe and the Middle East. As part of the exclusive agreement, Cielo will be integrated with Unique Digital's full suite of industry-leading products, including RosettaBridge TMS, resulting in the most comprehensive, state-of-the-art technology solution available in the market. Unique Digital will immediately kick off an initial deployment of Cielo across 260 screens in Europe.

CE+S revolutionized the movie industry with the launch of Cielo at CinemaCon in 2015, marking a turning point in theatre operations as exhibitors join the Internet of Things (IoT) era with a technology that allows them to proactively manage their business with unmatched mobility and real-time visibility. To date Cielo has been deployed to over 2,000 screens across the Americas. Cielo's cutting edge mobile management capabilities, unsurpassed intelligence and analytics reporting features, combined with Unique Digital's product suite, will allow cinema owners to drive greater strategic business decisions and improve operational efficiencies, while focusing on delivering a superior customer experience to their theatre audiences. In 2015 CE+S and Unique Digital signed a partnership combining their market-leading positioning and expertise to provide comprehensive software and support solutions for the Americas region.

First in Singapore: Auro 11.1 Golden Village Multiplex announced that it is the first cinema operator in Singapore to support the revolutionary 3D immersive sound technology, Auro 11.1 by Barco. Auro 11.1 brings sound from all around and above to create the most impactful experience. Golden Village Suntec City is the first cinema in Singapore to deploy Auro 11.1 with the debut of Jack Neo's latest Chinese New Year comedy/ drama, "Long, Long Time Ago", which was natively mixed in the new immersive technology at Galaxy Studios Belgium. Says Mr Sebastian Fong, Manager, Projection Management, Golden Village Multiplex, "Visualisation has grown tremendously in recent years. On the other hand, the evolution of audio technology has been at a gradual

pace. This makes Auro 11.1 by Barco a monumental evolution in the history of cinema audio technology. We understand that 50% of the movie experience relies on pitchperfect audio, which makes it most gratifying for us to be the first cinema operator to launch Auro 11.1 in Singapore" Auro 11.1 is touted as the most realistic 3D sound experience currently available in the market. Unlike other technologies where speakers are placed only on a horizontal plane and directly above, the Auro 11.1 by Barco's system uses a sound reproduction speaker layout based on three axes (x=width, y=depth, z=height) and three vertical layers (surround, height, top), which provides the most natural true-to-life reproduction of sound. Thanks to its unique mezzanine layer located between the standard surround and overhead speakers, Auro 11.1 by Barco provides a much better spread of sound in the vertical axis which delivers a natural representation of 3D sound all around the listener using fewer channels than other immersive sound systems. The benefits of using Auro 11.1 have encouraged Hollywood producers and others from around the world to release more than 125 films that leveraged on the new technology. Jeffrey Katzenberg, the CEO of DreamWorks Animation, has praised Auro 11.1 for offering the best cinematic experience to movie patrons. DreamWorks Animation's latest film, Kung Fu Panda 3, is currently playing in theatres in Auro 11.1 by Barco. Says Mr Eddie Tan, General Manager, South East Asia Entertainment for Barco: "Auro 11.1 by Barco is the apex of cinema audio. Every boom, swoop and whisper will be fully experienced, making your movie experience the ultimate adventure. Auro 11.1 gives film fans the biggest reason to watch movies within the theatres and not in the confines of their homes. We thank Golden Village for this partnership and for launching Auro 11.1 in Singapore."

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A box office market frontrunner in the UK & Ireland, Spain and Italy, ODEON and UCI Cinemas Group is a leading cinema operator in Europe. Paul Donovan, Chief Executive Officer of the Group, is heading the process of transformation with his clearly defined goal of creating a truly guest-focussed and people-driven hospitality business.

ODEON and UCI Cinemas Group is a leading pan European cinema operator and a box office market leader in the UK & Ireland, Spain and Italy. The group has a strong brand presence in Germany, Austria and Portugal. The group believes in driving up customer frequency through increased marketing and data insight, expanding content offer, estate improvements, and working closely with partners across the global industry. In February 2014, Paul Donovan was appointed as Chief Executive Officer of ODEON & UCI Cinemas Group. After taking charge, Mr Donovan has boosted the growth trajectory of the business with his clear thinking and focussed vision. Under his able leadership, the group launched new state-of-the-art cinemas in 2015 in Milton Keynes, England (11 screens); Edinburgh, Scotland (7 screens); Charlestown Dublin (9 screens) and Bolzano, Italy (6 screens) in addition to acquiring a cinema in Marcianise, Italy (11 screens). Mr Donovan's earlier career was spent in the fast moving consumer goods industry before transferring to the technology sector where he worked for Apple and BT Cable and Wireless. He joined Vodafone in 1999, and from 2004 was a member of Vodafone's Executive Committee with responsibility for the Group's operations in its subsidiaries in Eastern Europe, Middle East and Asia Pacific, adding Africa, the US, India

and China in 2006. He is a former director and Chief Executive Officer of Eircom, Ireland's leading telecommunications company, from 2009 to 2012. Donovan holds a Bachelor of Arts in Scandinavian Studies from University College London and a Master's Degree in Business Administration from the University of Bradford. In an exclusive interview to TheatreWorld, Paul Donovan shares his vast experiences and the company's vision. Here are some excerpts from the interview: From fast moving consumer goods to technology to cinema exhibition, how did these transitions happen in your career, especially considering each industry is so different from the other? I have always been a curious person interested in new products, new technologies new industries and new places. I am very fortunate that I have been able to experience so much in my career. I have always been really interested in what drives customer demand and customer satisfaction, and what skills are necessary to thrive in a particular company, so it's really not been so difficult to move between sectors. In the context of cinema, I think coming from outside the industry has been a specific advantage. I remember doing the keynote speech at CineEurope in 2014 - challenging the established thinking (at that

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• SPECIAL STORY • We've always been an industry leader, whether with IMAX, leading the change to digital from analogue, or pioneering coffee shops in the UK with Costa. At a time when multiplexes are booming globally, what makes Odeon and UCI different from other cinemas?

time) that it's the slate which determines our success, making the case for customer focus, for investment in data and analytics, and proposing closer partnerships with distribution to maximize attendance. Half the feedback I got was - "spot on - we need thinking like that", the other half was "what does he know he knows nothing about cinema". There are so many things that exhibition can learn from elsewhere and I hope that external perspectives from me and my team is starting to set us apart. Tell us about ODEON & UCI Cinemas Group. ODEON and UCI Cinemas group is an international business, operating just over 240 cinemas in seven countries in Europe, using the ODEON, UCI and Cinesa brands. We are owned by Terra Firma Capital partners, a private equity company. The company is currently undergoing a process of transformation, with our goal of creating a truly guest focused and people-driven hospitality business. We're making good progress in driving much improved business performance, evidenced by strong financial and market share performance over the past 18 months. From the first ODEON started in 1930 to the latest one, how has the cinema chain evolved with the dynamic cinema industry? The first ODEON cinemas opened rapidly all over the UK in the 1930's, including the iconic cinema in


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Leicester Square, and our most recent addition in February 2016 is in Orpington in Kent. In our business, our latest site always tends to reflect the best of our offers and this is definitely the case - with a branded PLF and first-class retail experience.

The first thing to say is that I have enormous respect for many of my fellow exhibitors and their management teams. As I travel the world, I am always curious to see what innovations are in train - and there are many. It's very important to recognize that cinema-going culture and habits vary significantly by country and even by region within a country. So to be competitive you need to be very close to what your

• SPECIAL STORY • guests really want from their experience. We are believers in segmentation and strategic marketing to determine needs and to shape our programmes, and to use that insight to provide a first-class cinema experience. We can all buy the same seats and the same projectors, so we pay very special attention to our people - making sure we hire and reward those people who deliver a great guest experience. We measure what we call Net Promoter Score every day in every cinema - and I'm not sure many others do that. How many cinemas does ODEON & UCI Cinemas Group operate world over? How many of them are multiplexes? We operate 242 cinemas, the vast majority of which are multiplexes, serving over 90 million guests a year. Our cinemas are located to be really close to the customer - 120 million people live within 20 minutes of one of our sites. Recently, we announced a further 20 sites to be added to our estate, including landmark sites in London, Berlin and Milan which will include the extension of the phenomenally successful in-cinema dining concept "The Lounge" which we have run in London for a number of years now. Tell us more about the business strategies that have propelled the growth of ODEON It's easy to develop a strategy - you can find plenty of consultants who will develop one for you - but the key is in how you execute it. Our transformation is based on operating the business internationally. We have one core strategy which is then tailored and optimized for local market and competitive conditions. We have a small number of experts who work closely with our operating businesses to share best practice and to pilot concepts which we then roll out across the portfolio.

oriented business, embracing data and analytics to drive guest frequency. The second is about maximising the opportunities in Retail to drive revenues by selling more products to more people most of the time. The third is about Operational Transformation, which is about being more efficient, but also reshaping everything we do around delivering a better guest experience. And the final element is all about developing a High Performance Culture - one where we focus on alignment and communication across the organization. If everyone knows what they are supposed to do to support the strategy it makes execution and change so much easier - and a more satisfying place to work. We believe that if 100% of our people can have a positive influence on the guest experience we will be

doing the right thing for most of the time. All of this is underpinned by a commitment to make the business even more digital than it is today, enabling us to build better relationships with our guest through all our channels. What are the recent innovations at ODEON & UCI Cinemas Group? There are many! One recent innovation in the UK was the decision to remove booking fees from online sales. We asked ourselves: "Why, when we want customers to buy in advance, would we actually charge customers more for saving us money?" We found that up to 30% of customers booking online would drop out of their web purchase when they came up against the booking fee. So we did what any customer focussed business would do

There are four pillars to what we do. The first is Commercial Excellence, which is all about becoming a truly customer focused and marketingJune-August 2016


• SPECIAL STORY • - we took it away. The result? A dramatic increase in online sales. When Star Wars opened in the UK last December, we already had over 750,000 tickets sold. Any expansion plans in other parts of the world? We're focussed on delivering our strategy and transformation in our existing sites - as well as opening more than 20 fantastic new sites in the next 4 years across our businesses in Europe. Tell us more about your latest ventures? It's no secret that there's a strong pioneering and innovative spirit in our teams at the moment as we look for new services, ideas and technologies that will help us give guests a fantastic experience. We've even opened two Innovation Labs, in London and Barcelona, so we can work with the best innovators and creatives in Europe. But that's all I'm going to say - by their nature these things have to remain confidential while we're working on them! F&B seems to be one of the major attractions of ODEON (especially popcorn and drinks). How important, in your opinion, is F&B to cinema experience. Has its importance changed over a period of time? Being one of the oldest cinemas in Europe, you may be able to give us a better perspective. We know that guests see food and beverage as an integral part of the

cinema experience, always have and always will. The key developments we are seeing is a broadening of the ranges we sell - frozen yogurt as well as ice cream, gourmet hot dogs with value added toppings, more upmarket wines, specialist pizzas and gourmet popcorn. Customers are not always asking for bigger sizes, but better quality in what they buy. I think it's fair to say that there is opportunity for growth in F&B - we and other exhibitors are not yet world class food retailers - but I am inspired by the degree of experimentation I see in the sector. We pioneered The Lounge concept in London - bringing luxury in-cinema dining to the market. We recently announced the expansion to three more sites - in London, Berlin and Milan over the next couple of years. In addition, we are continuing to expand our Costa Coffee outlets - now more than 50 - as a proven vehicle to drive increased spend per head. How would you sum up the secret of ODEON's success?

The secret of our success? That's a tough question, but I would say that we have developed and tested a successful strategy with people at its heart - guests and colleagues - and we are driving it hard. The growth in our core KPI's supports this view. How would you compare the cinema exhibition industry in the UK and the rest of Europe? There are marked differences between the UK and the rest of Europe on two fronts. The first is that the UK is by some way the most concentrated market, with roughly three quarters of the box office shared by ODEON, Vue and Cineworld. This means that there is a lot of innovation going on. The second difference is in capital deployment. There are more new sites being built and more being refurbished in the UK than other mature markets such as Germany or Italy. This market is still underscreened - so the result should be a growth in overall attendance. How is the cinema experience at ODEON different from other cinemas? We think we offer the warmest welcome and the best hospitality and the best test of that is to come and experience it for yourself! What is the group's vision for 2016? Our vision is "To provide inspiring entertainment experiences for every guest". If we hold true to that in all we do, our business will have a bright future in what is a highly competitive market.


June-August 2016


Dolby Theatre

Hollywood's Glorious Crown Jewel An awe-inspiring auditorium in Hollywood district of Los Angeles, United States, the Dolby Theatre is the first permanent home for hosting the Oscars. Raghavendra T, Editor-Publisher, TheatreWorld visited this cinematic splendour to give you an exclusive peek into Hollywood's glorious crown jewel. "And the Oscar goes to…" This is the very theatre that resonates with announcements and presentations of awards amidst red carpet fervour, sizzling razzmatazz and glamour, photo opportunities and the big show. The Dolby Theatre. Yes, this is Hollywood's first permanent home for the annual awards ceremonies. It's the theatre that hosts the big night when an estimated 1.2 billion people around the world watch the Oscars! Raghavendra T, Editor-Publisher, TheatreWorld visited this cinematic splendour to give you an exclusive peek into Hollywood's glorious crown jewel.

inspiring auditorium in the Hollywood and Highland Center shopping mall and entertainment complex in the Hollywood district of Los Angeles, United States. The 3,400-

seat theatre measures 180,000 square feet and has an 86-foot-high ceiling! The magnificent auditorium was designed by David Rockwell of the Rockwell Group, with Theatre Projects

Magnificent Auditorium with Best-in-Class Features Formerly known as the Kodak Theatre, Dolby Theatre is an awe-

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• SPECIAL STORY • Consultants, specifically for the Oscar ceremonies. The theatre has been hosting the Oscars aka Academy Awards ceremonies annually since its opening on November 9, 2001. The stage is one of the largest in the United States, measuring 113 ft (34 m) wide and 60 ft (18 m) deep! The theatre has a unique cockpit in the orchestra seating area for camera, sound, and stage management. From the front entrance to the grand stairway, the theatre is designed with deco columns displaying the names of past recipients of the Academy Award for Best Picture, with blank spaces left for future Best Picture winners (up to 2071). The theatre is equipped with a 60 × 32 foot screen on the stage, a Dolby Vision laser projection system, and a Dolby 3D enabled Christie Quad digital cinema projection system.

Hosting the Big Show the Oscar Night Dolby Theatre is rented to the Academy of Motion Picture Arts and Sciences weeks before Oscar night. For the rest of the year, the theatre hosts various events such as live concerts and symphony performances. A crew of 20 people requires three days to move out tons of speakers, rigging, and other equipment to accommodate Hollywood's big show! The Theatre boasts 215 best-in-class speakers, with 285 channels of power amplification. There are an astonishing 155 surround-sound speakers, 84 of which are used for the Oscars. The night of the show, a team of top sound mixers manage the sound to ensure that those watching at home have the very best audio experience.

TheatreWorld’s Raghav on-stage - experiencing after Oscar


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Oscar winners and Hollywood's elite gather and relax at the lounge, a space that celebrates Dolby's cinema heritage. This space has Ray Dolby's Oscar statuette on display; ebony wood panelling and a blue "halo" of light that blends seamlessly with best in class sound and visual technologies. The lounge also features a state-ofthe-art home theatre system with a 120-inch Vizio Reference Series TV


with Dolby Vision and a Dolby Atmos sound system with a Dolby Atmos 7.1.4 receiver, 12 speakers configured for left, centre, right low-frequency effects, left surround, right surround, left back surround, right back surround, and 4 overhead speakers. The Ray Dolby Ballroom is the home of the Governors Ball, which takes place after the Academy Awards ceremony. Once the Oscars ceremony is over, the Dolby team can convert the theatre from a live-events venue to a cinema venue in just 14 hours! Depending on the occasion, the theatre can deliver Dolby Digital 5.1 surround sound or Dolby Atmos surround sound with a Dolby Vision experience. Star Wars: The Force Awakens, premiered at the Dolby Theatre in Dolby Vision and Dolby Atmos, was the first film to be presented in both of Dolby's latest imaging and sound technologies.

the Dolby Audio surround sound broadcast of the Academy Awards started in 2002 in the home of the Oscars. The Oscars were broadcast in HD and 5.1 for the first time in 2002. Prior to Dolby taking over the theatre, it was not set up to screen movies. Dolby has now optimized the Dolby Theatre for cinema screenings and has hosted premieres for Oscar nominated films like Star Wars: The Force Awakens, The Hobbit: Battle of the Five Armies, Unbroken, and Oscar winning films Brave (2012 Best

Animated Feature Film) and Zero Dark Thirty (2012 Best Sound Editing), which was presented in 7.1 surround sound. The theatre has also hosted the annual AFI Life Achievement Award, the ESPY Awards for excellence in sports performance, the BET Awards and American Idol finals. In April 2006, it was home to the 33rd Daytime Emmy Awards and hosted the 34th Daytime Emmy Awards on June 15, 2007. It was also the site for Miss USA pageant in 2004 and 2007.

Taking Over the Past Until February 2012, the theatre (formerly named the Kodak Theatre) was sponsored by the Eastman Kodak Company. In early 2012, Eastman Kodak filed for bankruptcy protection, thus ending its naming-rights deal. On May 1, 2012, it was announced that the venue would be renamed the Dolby Theatre, after Dolby Laboratories signed a 20-year namingrights deal. (It was renamed the Dolby Theatre in 2013) Dolby assistance in

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Of Globalization & Collaborative Possibilities Two insightful seminars on the next big paradigm shift of cinema and partnering possibilities between exhibition and distribution were the highlights of CinemaCon 2016's presentation sessions. Raghavendra T, EditorPublisher, TheatreWorld, brings you a first-hand account from Las Vegas. CinemaCon 2016 was a mix bag of surprises. If Avatar director James Cameron opposed Sean Parker's Screening Room proposal, Studio chairman and CEO Kevin Tsujihara confirmed longstanding rumours about the Oscar-winning filmmakerBen Affleck directing a solo Batman movie by Warner Bros. Yes, all of that and much more happened at CinemaConthis year in the middle of a host of presentations. Raghavendra T, Editor-Publisher, TheatreWorld, brings you a firsthand account of two of thoseinsightful seminars: The Next Big Paradigm Shift of Cinema: Globalization and the World of the "Cultureplex"and Exhibition and Distribution: Collaborating & Partnering for the Greater Cause.

The Next Big Paradigm Shift of Cinema: Globalization and the World of the "Cultureplex" Moderator: Paul Holliman, Vice President, Sales - Central Division, Walt Disney Studios Motion Pictures Panel Members: Jon Barrenechea, Project Development Manager, Picturehouse Cinemas Ltd


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Mike Cummings, Principal, TK Architects Yongseok Jang, EVP, Head of Strategy Planning Division, CGV George Sautter, SVP, Corporate Development & Strategy, Cineplex Entertainment Corinne Thibaut, Int'l Director, Cinema & Leisure, Coca-Cola Overview: There was a time when going to a movie was all about picking out your favourite film, heading to the theatre and back home once the lights go on. Not any longer. Goodbye multiplex and hello "cultureplex" - a destination resort for entertainment - a crossroads of culture right in your own community. From concept to creation, multiplexes are being phased out for modern, exciting, and experiential destinations and the industry is adapting with great success to the changing demands and needs of the average moviegoer. Discussion: Yongseok began by asserting the brand image of CGV, the largest multiplex cinema chain in South Korea, as a cultureplex. He defined cultureplex a great venue for movie lovers, who want to have entertainment space for musical, operas, live performances, playing

documentaries… rather than just watch movies. While Mike shared his memorable experiences of movies, George talked about creating spaces and hubs for people to meet and celebrate the community culture, sighting Starbucks example. He also pointed out the need to give visitors compelling reasons to come early and stay later by integrating other exciting activities into movie-going experiences such as video gaming. In the recent past, Cineplex and World Gaming brought pro video games to the big screen. 270-degree ScreenX technology, showing ultra-wide movies on three walls, was an important point of reference by Yongseok. Corinne emphasised that the benchmark for today's exhibitors is not the competing cinema next door but experience of leisure park, hotels and music festivals. Her research on market trends reveals 50% of the people in the population in Europe has not been to cinema; in US, it is 32%. According to her, unlocking this growth potential is possible by motivating visitors to come to cinemas. Takeaway: The way people consume technology may have changed but some key things haven't! People want to gather for social and cultural reasons. Creating a space that feels like a part of people's life and packaging leisure activities is the way ahead.


Exhibition and Distribution: Collaborating & Partnering for the Greater Cause Moderator: Ian Shepherd, Chief Commercial Officer, Odeon & UCI Holdings Panel Members: Niels Swinkels, EVP, International Distribution, Universal Pictures International Cameron Mitchell, CEO, VOX Cinemas Paul Higginson, EVP, Twentieth Century Fox EMEA Bernardo Rugama, Commercial Vice President, Cinepolis Amber Stepper, VP, Global Marketing, National Amusements Overview: With the rise of social media, mobile, instantaneous connections and "cord-cutting", no longer is the release of a film a oneway street. The cinema world has commanded and demanded more joint and collaborative efforts between exhibition and distribution. Both sides are answering the bell with excitement and enthusiasm and the results are telling.

about the movie first and foremost. That's what generates the interest. But then it's also about differentiating how to see that movie from any other activity." Amber points out that not everything can be customised for every exhibitor, but to the extent that can be done, it gives the exhibitor something really powerful to go to market with and invest in that elevates both the exhibitor's brand and the movie itself. Cameron states, "it's a two way street. Exhibitors realise that. Our relationship with distributors is the more we get the more we give. An example, with "X-Men", Fox gave us some amazing footage and that went on every one of our screens in all countries for six or eight weeks before the last X-Men film launched. It had a demonstrable difference on our marketshare and I think the performance of the film." Bernardo explained how they found a

common goal with Diamond Films, a distributor in Latin America -- to promote a new Mexican film that nobody knew aboutand wasn't a blockbuster -- Qué Culpa Tiene El Niño. "We reached 14 million people in only 14 days and it was huge. We committed to doing a plan together and we decided there would be only one source for the trailer; our Facebook page. It was only going to be through our Facebook channel. It is a very powerful one," he said. Takeaway: Dedicating time and energy to the collaboration so the improvements will be mutually beneficial is the way ahead. A strategic and open-minded approach and less opportunistic and reactive attitude is the name of the game, especially when it comes to understanding the consumer. Understanding what's working from a communication standpoint is equally important!

Discussion: The discussion provided a perspective of what it's like to manufacture, market and sell new products in the space.Paul points out the need to look at consumers' individual needs. "Why do we build generic cinemas and hope that everyone enjoys a movie in one of our cinemas. We have to be really specific and really targeted," he said. Niels nails it down when he says, "It's

June-August 2016



Starlight by Cinema Park

An Architectural Splendour

Cinema Park's second 4DX superscreen, Starlight in Filion Mall, Bagrationovskaya Moscow is one of the most technically advanced multiplexes in Russia. Designed by the esteemed architect Saura Sermenghi, the cinema creates an evocative connection with well-known sci-fi movies of Hollywood.

"Architecture should speak of its time and place, but yearn for timelessness." – Frank Owen Gehry, Canadian-born American architect Cinema Park's second 4DX superscreen, Starlight in Filion mall, Bagrationovskaya Moscow embodies Gehry's yearning for timelessness. One of the most technically advanced multiplexes in Russia with the stateof-art 4DX technology, Starlight transcends space and time by virtue of its incredible architectural splendour. in Starnberg and membership of the Chamber of Architects Planners, Landscapers and Conservationists in Bologna, Saura has designed the cinema that symbolically represents the transition of the movie industry into the digital epoch, which served as a technical basis for the subsequent change of the cinematic art.

Set up in late May 2009, on the third floor of a new international shopping and entertainment center Filion, Starlight is located at a very convenient location. With a parking space for 1,500 cars, it is situated in proximity to Kutuzovsky Avenue and the Third Ring Road. (The cinema is just three minutes walk from the metro). Cinema Park meets moviegoers' dreams in a futuristic design, with two premium cinema halls and eight 3D cinema halls, equipped with all the technological innovations in the field of cinema. The large spacious foyer of the cinema has a traditional bar with the most delicious caramel popcorn from a special grade of Argentine grain popcorn and the best soft


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drinks. It has a stylish cafe with gourmet coffees and teas, a wide choice of finest alcohol drinks as well as impeccable service, in the separate premium bar Relax. Architect Saura Sermenghi is the woman behind the awe-inspiring interiors of the cinema. With her vast experience of working in the Office of Urban Planning of Bernhard Winkler

Indeed, the design of this Starlight makes it one of best multiplexes in Russia. "The site chosen for the construction of the multiplex was inside a huge three-floor shopping centre, surrounded by a big multilevel car parking and located close to a subway station, which is very typical for any multiplex in Russia. This cinema in Moscow was expected to be the greatest in terms of exterior

• INSTALLS • design, uniqueness and be able to handle the fierce competition existing in that city," observes Saura. Filion shopping centre is located in a Moscow district, which is known for its great infrastructure and is close to a permanent exhibition. The mall is frequented mostly by the younger generation. Hence, the purpose of the movie theatre was to attract these young customers. Saura was clear that focus is on "innovative technology" and to find a way to symbolically represent the transition of the movie industry into the digital world. To represent this symbolically, her design concept draws inspiration from sci-fi cinema. 2001 - A Space Oddity by Stanley Kubrick, Solaris by Andrei Tarkovsky, the remake of Solaris by George Clooney, Star Wars by George Lucas, Matrix by Wachowski Brothers are the "design inspirations". Objects, spaces and decor were designed to create an evocative relationship with well-known sci-fi movies so the visitors are drawn into the elements of its ambience. The foyer of the multiplex is conceived to resemble a spaceship and, therefore, the windows on the walls open up to your imagination of "stellar galaxies". The horizontal distribution of the multiplex consists of a long corridor connecting the "different modules of an ideal Space Shuttle". There are also rooms used for "eating something", "waiting", "stunning" or for "chilling-out" and everything is inspired by sci-fi movies. "To sum up, the multiplex is designed with the purpose to underline the scifi theme that would develop as if there were a story with further emotional impact. As we finished the project we went into the construction site inside the shopping mall, and we realized that, in the midst of all those colourful, bright, inviting and evocative advertising signs of the stores positioned under and next to our movie theatre, the main entrance of the multiplex, even performed in the form of 40 mt spacecraft, would be lost in the eyes of our potential June-August 2016




June-August 2016

• INSTALLS • The multiplex occupies 6.450 sq.m. in Filion shopping and entertainment center, which is spread over 84.850 sq.m. Following are some of its features: •

10 cinema halls with totally 1,540 seats, where the 2 premium halls "JOLLY" and "VIP" have 315 seats

Premium cinema hall "JOLLY" has a wide selection of divans and soft chairs in different forms and colours, surrounded by acoustical panels in the same nuances. The chairs are designed by Studio Saura Sermenghi and manufactured by Art Decor

Premium cinema hall "VIP" offers comfortable plush leather power recliners; it is possible to kick back, sit back and relax while watching the show. The chairs are designed and manufactured by Lino Sonego specifically for Cinema Park

Moviegoers with tickets for a movie programmed in the cinema hall "JOLLY" and "VIP" have the right to enjoy the special selection of food and drinks in the separate premium bar Relax

All cinema halls are equipped with features, including hearing devices, for people with disabilities

but frantic target customers: the millennials," explains Saura. "We then thought to move the multiplex's main entrance forward from the internal edge of the balcony to the outer edge including columns and use them as structure to create a spaceshiplooking sculpture. We did a few more experiments with the ground plan to see if, after entering the shopping centre, if it would be possible to see the entrance of our multiplex and we knew that it could work! We also discovered that we created an eyecatching sculpture, having used the obstacles as opportunities. Yes, we are creative designers!" she proudly.

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Each cinema hall is equipped with digital cinema

Floating screens which, thanks to the special design, increases the size of the visual image

8 cinema halls show films in the revolutionary format 3D with the use of special glasses, "floating" screens and more

All spaces are equipped with modern climate control system that seamlessly provides a comfortable stay in the cinema at any time of the year

The cinema complex is made in accordance with international certificate SMPTE (Society of Motion Picture and Television Engineers) - European technical standard for contemporary multiplexes

On Fridays, Saturdays and public holidays, pre-holiday proposal of night sessions

Immersive Experience System is the newest innovation field. 4DX allows a motion picture to be augmented with environmental effects along with video and audio

Laser Illumination System offers better movie brightness. Lux by Cinemeccanica is a new line of laser projectors which provides a massive 30 per cent increase in brightness so as a lifetime of 30,000 hours rather than 500

Game Playing is what many moviegoers are enjoying the most. Each of the spectators has the opportunity to become a participant and it features international players through the big screen

Online ticketing or highly accessible mobile apps to book tickets to the latest trending film and it works

Social Media is used constantly and strategically to become an increasingly powerful way of engaging and attracting cinema audience


June-August 2016


Kapolei Commons 12

Regal’s New Luxury Cinema Regal Entertainment Group, a leading motion picture exhibitor in the United States, launched Kapolei Commons 12 on the island of Oahu. The event comprised grand opening activities to celebrate the brand new luxury theatre. Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, launched Kapolei Commons 12, in Kapolei, HI on the island of Oahu. The official grand opening on April 21, with the feature film The Huntsman: Winter's War, included preview events with $3 movies, popcorn and soft drinks. Members of the industry-leading Regal Crown Club enjoyed a free small popcorn and soft drink with each paid admission. The preview events included recently released films with themed days where all proceeds benefit local community non-profits. During the three days of preview events, all movies will be $3 with proceeds benefiting the Boys and Girls Club of Hawaii, Make-A-Wish Hawaii and the University of West Oahu Academy of Creative Media. During these fundraising days, small soft drinks and small popcorn are only a $3 donation each. "Regal is thrilled to open our new theatre in Kapolei and partner with great non-profits to show our community spirit," says Richard Grover, Vice President of Marketing and Communications for Regal Entertainment Group. "These grand opening activities are an exciting way to celebrate while providing an opportunity for us to show our gratitude to our guests and also showcase our brand new luxury theatre." "Kapolei Commons 12 is the first Regal theatre in Hawaii to receive our top of the line King Size Recliners," says Rachel Lueras, Marketing

Manager for Regal Entertainment Group. "Kapolei Commons is West Oahu's premier entertainment destination and Regal is proud to be a key contributor in its ongoing success."

Luxurious Amenities At Kapolei Commons 12, guests will enjoy a new state-of-the-art theatre featuring Regal King Size Recliners providing more room, comfort and true luxury. Kapolei Commons features a premium large format screen, Hale Ikua, featuring Dolby Atmos, which presents movies the way filmmakers intended with powerful, uncompressed surround sound and bright eye-popping images in 2D and RealD 3D. Guests will enjoy the custom-built premium environment featuring luxurious seats with highback headrests. A giant immersive screen is illuminated by high-quality digital projectors and completed with a state-of-the-art sound system. In addition to the luxury amenities, guests can enjoy their enhanced menu with a wide-variety of delicious choices. Moviegoers can savour many of the Hawaiian inspired dishes such as hand-made

spring rolls with red chilli dip, Kalua pork pizza, Paniolo hot dogs with bacon & pineapple, and The Big Kahuna burger. Regal Kapolei's menu will also feature local dessert items including Coco Mac cookies from The Hawaiian Pie Company and Guava cupcakes from Let Them Eat Cupcakes. Kapolei Commons 12 also offers the Regal Crown Club to reward frequent guests. Regal fans are encouraged to like Regal Cinemas' Facebook page and download the Regal Movies app. Moviegoers can program their favourite theatre and purchase tickets all from their mobile device. The Regal app also gives patrons the ability to upload their Regal Crown Club card straight to their phone for easy access while onthe-go. Through the industryleading Regal Crown Club, 13-million patrons each year accumulate credits at the box office and concession stand to earn rewards including free popcorn, soft drinks and movies.

Largest Theatre Circuit in US Regal Entertainment Group operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,361 screens in 572 theatres in 42 states along with the District of Columbia, American Samoa, Guam and Saipan as of December 31, 2015. The Company operates theatres in 46 of the top 50 US designated market areas.

June-August 2016



Michael's Green Paper Michael Karagosian speaks about the motion picture industry's transition to digital cinema, the most significant transition in motion pictures since the introduction of sound. In this issue, he speaks on speckle measurement and how DCI can change..

The Dilemma of Speckle Measurement In December of 2015, the Laser Illuminated Projector Association (LIPA) released its Recommended Practice for the Measurement of Speckle. The good news is that there's an agreed method for measuring speckle from laser illuminated projectors. The bad news is that there's no longer an excuse for not publishing a number. Or is there? In September last year, a study published in by researchers at Brussels-based Vrije Universiteit Brussel in September 2015 reveals a lot about selecting a performance figure for speckle. Scientists are well aware that speckle is caused by laser light. Speckle from a laser-illuminated projector appears as a granular pattern of spots on the image, caused by the interference of coherent laser light on a not-sooptically-flat projection screen. The Vrije Universiteit Brussel researchers point to several studies concerning the threshold of perception of speckle in still images, but little effort made to study in motion images. Their study, performed with a prototype cinema laser projector in a cinema environment, may be the first of its kind. The researchers projected six movie trailers and a full-length movie under various test conditions designed to increase or decrease speckle contrast. (An increase in contrast would make speckle behavior more visible.) 186 subjects participated in the study. The projector was a prototype 4K-laser illuminated projector. It wasn't


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stated, but it would seem fair to assume the prototype projector was intended for the cinema market. Overall, the results point to a strong variation of speckle perception dependent on the content. Two different trailers, shown with identical projector configurations, were perceived to be different in speckle by a factor of 4. An even larger variation, 15x over the best performing trailer, was observed with another two trailers. While a polarizer was used to increase speckle contrast with the high speckle trailers, the researchers report that the measured increase in speckle contrast did not account for the increased perception of speckle. Further, in a blind test conducted with a full-length movie, there was little correlation between perception of speckle and the use of a polarized filter. This removes the polarizer as the cause of the huge increase in speckle perception, and again points to the dependence of perception on content. The researchers suggest that a reasonable level of speckle for a laser illuminator would be that of a xenon lamp. But they also point out that the perception of speckle with a xenon lamp was about half that of the best performing trailer using the prototype 4K laser projector. Considering the worst performing trailer, speckle would need to be reduced by a factor of 30 to achieve that xenon levels. Such improvement may not be realistic. Projector

manufacturers will not be keen to advertise numbers that can be unfavorably compared to xenon illuminators. Until further improvements are achieved, LIPA's speckle measurement method may be left to sit on the shelf awhile. A few interesting observations were made. Speckle is more apparent when observed from the front of the auditorium than the back. But observers in the middle of the auditorium, generally preferred by audiences, found speckle to be only slightly less annoying than those in the front. No significant correlation of perception was found with regards to age or gender. Unlike wine, it won't get better with age. Quoting the report, the style of imagery that appeared to trigger the highest perception was "large grey areas (e.g. from a wall or a cloudy sky) with a rather uniform intensity distribution and that change slowly in time". If measurements encourage unfavorable comparisons with xenon-illuminated projectors, it's unlikely that we'll see LIPA's numbers in product specifications. The surprising news from this study is that speckle perception is wildly dependent on photography. This could lead to all sorts of guidelines. One can see it now: the yellow-band trailer appears before the movie stating "WARNING - The Following Movie May Have Disturbing Levels of Speckle" Oh dear.

• TECHNOLOGY • It's Time to Change DCI Digital Cinema Initiatives (DCI) was formed in 2002 by Hollywood studios to plan for the replacement of film projectors with digital projectors. It's mission was a success. The output of that period was the DCI specification, which continues to be maintained behind closed doors by Hollywood studios. But outside of that, everything else has changed. The DCI spec continues to serve the industry well. But it's time to broaden its maintenance and management and take it out beyond the closed doors of Hollywood. Market power is changing. When the DCI specification was first introduced in 2005, the top-grossing movies in the world all came from Hollywood. European box office was on par with the US, and China had yet to reach the billion dollar mark in box office. Today, China box office is on track to match or exceed the US. In addition, Hollywood is not responsible for generating 65% of that box office. At CinemaCon, Fox's Tomas Jegeus, President of International Productions, underscored this fact. There's more going on under the hood, too. While Screening Room may have dominated the hate list at CinemaCon this year, the one aspect of its proposal that didn't seem to faze was day-and-date delivery of movies to a $150 Internet-connected "secure" box in the living room. One cannot possibly sell a DCI-compliant box for $150, which makes it the elephant in the room. Some studios expressed concern for piracy through video recording off screen. But no one seemed to mind the box. It was a reminder that Universal did indeed put profit over security with its "Fast and Furious 7" release on e-cinema systems in India last year. The picture being painted is that the foundation that supported DCI compliance testing during the digital rollout is changing. Market power is beginning to shift away from Hollywood. Hollywood's intense focus on security during the digital

cinema rollout may be changing. In addition, there is rumor that international attitudes towards DCI compliance are also changing, with talk of establishing other DCI-like agencies. All of which signals that its time to make some changes before it's too late. Below are some suggestions. First on the list is that management of the DCI specification should be handed to an independent entity. There is no longer a reason for its management and maintenance to be limited to only Hollywood studios. The limitation made sense when the studios were committing to billions of dollars of subsidies in the form of virtual print fees (VPFs). But those days are gone. Second, place the responsibility for equipment compliance into the hands of the manufacturers. This may appear to be a radical idea, but in fact, it's simply recognition of how compliance really works. Compliance testing is a rite of passage that tells content owners that the manufacturer can be trusted. Accordingly, then perhaps its time to also trust the manufacturer to selftest. In fact, manufacturers already selftest their products. In digital cinema, compliance testing is based on a test suite developed and licensed from Cinecert, the same entity that wrote the DCI Compliance Test Plan. Manufacturers license the test suite for self testing, so it can evaluate its work in-progress. Test results can be filed with the specification body, as a statement that tests were run and were successfully passed The only reason to bring a test lab into play is if there's question over the validity of a product's compliance. The goal of self-testing is to speed up the product development cycle and reduce costs. Presumably, manufacturers would also be part of the specification body, providing an opportunity for feedback.

The idea of self-testing is not new. It's a technique long employed by The Open Group to manage compliance to a specification. After signing an agreement, manufacturers associate a compliance mark specific to the compliance specification with its product. If the product is found to be non-compliant, through a 3rd party or customer test, then the manufacturer will be in violation of its agreement, leveraging pressure to fix the problem. It might surprise readers that UNIX compliance is so managed by The Open Group. With around 141,000 screens now digital around the world (quoting David Hancock of IHS Technology at CinemaCon), a mechanism for international management and maintenance of the specification is needed if it is to continue to thrive. Opening up the management of the DCI specification is the first step and the right idea for taking the spec into the future.

(The author Michael Karagosian is President of MKPE Consulting LLC, consultancy for business development of new technologies in cinema, and publisher of mkpeReport)

June-August 2016



Suspended Theater

A Cinematic Flight

Combining the creative genius of Falcon's Creative Group with the engineering and manufacturing horsepower of Oceaneering Entertainment Systems, the future of immersive 3-D and 4-D has finally arrived with Suspended Theater. How would it be to scale a huge mountain in one moment and then dive into the streaming river in the next?! Well, that's how exciting your joyride in a cinema hall gets to be! Now if you are beginning to suspect if this writer is out of her mind, here's what one is talking about - the trailblazing concept of Suspended Theater! This never-heard and neverseen-before concept is a unique sensation of flight to life in a whole new way. Combining the creative genius of Falcon's Creative Group with the engineering and manufacturing horsepower of Oceaneering Entertainment Systems (OES), the future of immersive 3-D and 4-D theatres has finally arrived. Suspended Theater is the most unique theatre system available for theme parks and attractions today, bringing to life an outof-the-world experience with surprising results. Capturing thrilling motion sensations with three degrees of freedom, Suspended Theater glides through experiences elegantly and quietly. Soar through amazing landscapes, real or imagined!


June-August 2016

A Creative Collaboration Falcon's Creative Group is the patent holder, creative designer and media producer for the Suspended Theater product. OES has engineered this new "wow" ride system to be elegantly simple, safe and reliable. Customizable special effects, high capacity, and low operating costs are just part of the story. Their creative collaboration ensures that the Suspended Theater attraction delivers both "wow" visuals and audio.

Salient Features The cable pulley system is the primary element which makes this theatre unique. It enables a wide range of

movements while keeping the mechanical system quite simple. The movements are controlled by cables which are connected to a counter weighted system. The movement of the cables is then controlled via electric motors. The base cable system accommodates 66 visitors. Therefore, combining several units within one theatre allows for easy customization from 66 to 132 to 198 visitors. •

Complete 3D/2D digital media with pitch, roll, heave and continuous 3600 yaw rotation.

On-screen media choreographed to a dynamic motion-base platform with 4 degrees of freedom.

Update media content and story to create a new attraction.

SFX Options • • • • • • • • • •

Wind on guest Vibration in seat Scent Water spritz Heat on guest LN2 Special effect lighting Animatronics On-board show action elements Off-board show action elements


GDC Technology

Leading the Digital Cinema Revolution A global provider of digital cinema solutions, GDC Technology has established a wide market presence and strong brand recognition with 13 offices and 29 local service centres around the world. At the recently concluded CinemaCon 2016, the company made significant announcements, which are a proof of its strength and foothold in the industry. When it comes to global digital cinema solutions, there's one name that rules the roost - GDC Technology Limited. A provider with the largest installed base of digital cinema servers in the Asia-Pacific region and the second largest globally, the company develops, manufactures and sells servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. GDC Technology also provides a comprehensive suite of digital cinema products and services with a one-stop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens. Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has established a global market presence and strong brand recognition with 13 offices and 29 local service centres around the world. At the recently concluded CinemaCon 2016, the company made significant announcements, which are a proof of its strength and foothold in the industry.

Speedy Conversion of 100 DTS:X Screens in China & US Since the launch of its innovative immersive sound media server with a built-in DTS:X decoder and cinema processor, known as the GDC Immersive Sound Solution, in July 2015, 100 global movie theatre

screens are now equipped to exhibit motion pictures released with a DTS:X soundtrack. Today, nearly 40,000 of the world's screens, from art houses to multiplexes, count on GDC technology to enable new cinematic possibilities and experiences. "The digital cinema revolution has raised the quality and consistency of audio in cinemas around the world. More than ever before, audiences everywhere can hear exactly what movie makers imagined for them with DTS:X," said Bill Neighbors, General Manager, Pro Audio for DTS, Inc. Benefits and impact of Immersive Sound Solution technology: •

For directors and content creators: Object-based immersive sound has ushered in a new era where the artist's vision can come to life by deeply involving one's senses. For exhibitors: Digital immersive sound allows for pristine audio quality for movies and alternative content from the first day of release to the last showing. For audiences: Cinematic immersive sound provides an audio experience beyond what is possible via home theatre installations and mobile devices.

"With this milestone, a realistic, rich sound experience is now coming to life for millions of cinema goers in China and the U.S.," said Man-Nang Chong, founder, chairman and CEO

of GDC Technology Limited. "For the GDC team, the real cause for celebration is that in only seven months, over 100 screens have been converted to DTS:X with GDC Technology. In my nearly 20 years in the cinema industry, I have not seen a new technology adopted so quickly. The rate of progress of work done to achieve this milestone was amazing to watch."

Developing Smart Monitoring Network for PVR Cinemas PVR Cinemas, the largest and most premium entertainment company in India with over 500 screens, selected GDC Technology to monitor its digital cinema equipment and automated systems for the entire circuit. When completed, this will be the largest circuit-wide rollout of the company's comprehensive theatre management system (TMS) and technology intelligent network operations centre (NOC) software. The decision was based upon the requirement to provide the best possible customer service.

June-August 2016


• TECHNOLOGY • With 13 offices and 29 local service centres worldwide, including an office and local service centre in Mumbai, GDC Technology was selected as the best-positioned company to meet the current and future needs of PVR Cinemas. Key features and benefits of GDC NOC: •

Centralized monitoring and control of all compatible digital cinema equipment

Centralized content and show management

Digital cinema equipment health monitoring

Automatic fault ticket generation based on SNMP events

Playback, lamp and downtime reports

"At PVR, we are committed to provide the highest quality customer service in the country while constantly engaging with our customers and redefining the cinema viewing experience in India," said Mr. Kamal Gianchandani, Chief of Strategy, PVR Ltd. "It's vitally important that the cinema viewing experience is not interrupted by equipment failures. After careful evaluation, we agreed GDC offered the perfect infrastructure to ensure PVR's high standards are delivered every day. It's satisfying to know that the GDC NOC will monitor our cinemas to ensure optimal performance of our growing complex network environment." "GDC looks forward to working with PVR to support the high-quality presentations and customer service their moviegoers have come to expect," said Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. "With GDC solutions, PVR will be able to centrally manage every theatre, every screen, quickly analyze and resolve issues, perform troubleshooting remotely, communicate with their existing equipment and confidently make decisions in near real-time."


June-August 2016

Next-Generation Immersive Sound Media Server Unveiled The company unveiled its nextgeneration integrated media block (IMB) and new 16-channel cinema sound processor at CinemaCon 2016. The GDC SX-4000 Standalone IMB and XSP-1000 Cinema Processor (GDC Immersive Sound Solution) comprises of a future-proof IMB with real-time DTS:X decoding and an advanced cinema processor. When combined, this latest GDC Technology immersive sound solution enables a highquality audio experience at a price point that allows exhibitors worldwide to affordably install immersive sound in auditoriums of any size and delivers realistic, rich sound to a much broader audience. The GDC SX-4000 immersive sound media server is designed to be fully DCI compliant with a built-in decoder for real-time rendering of DTS:X immersive sound in full 16channels and two channels to support narrative audio, motion data and other special purpose signals. In addition to supporting DTS:X, the GDC XSP-1000 cinema processor can support multiple object-based immersive sound formats. "Immersive Sound comes to life when all of the details in the soundtrack are heard accurately," said Man-Nang Chong, founder, chairman and CEO of GDC Technology Limited. "By giving exhibitors the first-ever affordable choice to install immersive sound, this new solution from GDC can be a game changer for the industry. Audiences around the world will certainly experience better sound regardless of the size of the auditorium."

Classic Cinemas and UEC Theatres Make Sound Investment with GDC Immersive Sound Solution Two of the most innovative theatre circuits in the U.S. have installed immersive audio technology, powered by GDC Immersive Sound Immersive Solution featuring DTS:X. Classic Cinemas Charlestowne 18 and UEC Theatres 14 Cleveland are the latest US locations certified to exhibit content released with a DTS:X soundtrack. As a DTS:X worldwide certification services agent, GDC Technology will be leading the effort to enhance additional auditoriums for both circuits with immersive sound in the future. The inherent flexibility of DTS:X provides exhibitors the ability to offer their customers a compelling immersive experience in their theatres, regardless of size or configuration, whether via an auditorium upgrade or in new construction. DTS:X replicates a realworld sound environment and transports the audience into a new dimension of sound immersion by moving sound objects to and through specific locations - in front of, behind, above and beside the audience - precisely where the creator intended. "We have always been at the forefront when it comes to improving the moviegoing experience, installing the latest amenities," said Chris Johnson, CEO of Classic Cinemas. "We have paid particularly close attention to the latest technologies in sight and sound throughout our long history. We were the first circuit to convert to

• TECHNOLOGY • all-4K DLP Cinema projection and looking forward to the day when every movie is released in immersive sound. With GDC featuring DTS:X, the plans are now in place to be ready." "At UEC, we believe in delivering the most innovative and advanced technologies available to our guests," said Steve Ross, vice president of theatre operations at United Entertainment Corp. "GDC is one of our most trusted partners. When they demonstrated its affordability, flexibility, and amazing sound, it was an easy decision to select DTS:X as our premium sound at UEC Theatres 14 Cleveland. DTS:X combined with GDC's new immersive sound server is a win-win-win for our audience."

Chosen by ShowBiz Cinemas as Solution of Choice GDC SX-3000 Standalone Integrated Media BlockTM and theatre management system will provide advanced technology for ShowBiz Cinemas at its new Fall Creek entertainment centre in Houston, Texas. ShowBiz Cinemas founder Kevin Mitchell, a third-generation cinema owner, is following the successful playbook of his predecessors and GDC Technology in opening additional entertainment centres. To ensure high standards are maintained throughout the moviegoing experience, ShowBiz Cinemas chose to deploy the SX-3000 Standalone Integrated Media Block (SX-3000 IMB) with Enterprise Series Storage. In addition, it selected the GDC TMS-2000 Theatre Management System, the ultimate next-generation solution with over 50 new features, to provide centralized control for the Baytown and Fall Creek complexes. "The Fall Creek entertainment centre represents our vision of delivering an expanded customer-focused experience that includes movies, bowling, games, food and fun. We worked closely with GDC Technology to identify the technical solutions needed to power our newest concepts," said Mitchell, president & CEO.

"Our ongoing partnership with ShowBiz Cinemas is a collaborative effort focused on achieving their long-term goals," said Tony Adamson, senior vice president of strategic planning, GDC Technology USA. "Their trust in GDC products and services has allowed us both to succeed. We congratulate Kevin and his team on the opening of their second entertainment centre and look forward to working with them as they continue expanding their innovative concept."

Santikos Entertainment Selects GDC as the Best IMB Solution Santikos Entertainment selected GDC Technology as the best IMB solution for its all-laser circuit conversion. Santikos Entertainment has extended its five-year strategic partnership with GDC Technology by signing a new agreement to install GDC digital cinema solutions in conjunction with its transition to all-laser projection. Under the agreement, GDC Technology will deploy a total of 70 units of its SX-3000 Integrated Media Block (SX-3000 Standalone IMB) with Enterprise Storage Plus, which provides 4TB of storage, with laser phosphor projectors in 2016. Santikos is leveraging GDC digital cinema solutions to meet its objective of consistently offering the latest advances in cinema technology to its customers. "We are excited about converting to an all-laser circuit - the first in the world," said Art Seago, President of Santikos Entertainment. "This is an unprecedented commitment to laser projection. Working with pioneering technology partners like GDC allows Santikos to offer our customers the experience of next-generation cinema projection." "We are honoured that Santikos has extended our partnership based

upon the reliability of our products and our understanding of their objectives," said Tony Adamson, senior vice president, strategic planning of GDC Technology USA. "This agreement, signed with one of the most innovative circuits in the world, underscores the fact that as the industry starts its conversion to laser projection, our digital cinema solutions are being viewed by exhibitors as future-proof."

Rebranding Its Extended Warranty Plans The company announced its US office's rebranding of their extended warranty service plans as FlexCareSM in the Americas. GDC Technology USA has long provided customized after-sales coverage designed to offer cinema owners numerous options over the life of their GDC server products. FlexCare plans continue to offer the same level of increased protection for the customer's investment based upon their exact needs. After-sales coverage and support has always been a key concern for the Americas cinema industry. FlexCare customized plans make it easier to deliver a "personal connection" with cinema owners of every size and locale, from art houses and independently-owned cinemas to multiplexes. The coverage period of the FlexCare Extended Warranty Service Plan commences when the GDC product's original factory warranty expires. "Our goal at GDC is to provide the industry's best customer service and after-sales support by offering the luxury of choice when it comes to purchasing an extended warranty plan," said Tony Adamson, senior vice president, strategic planning of GDC Technology USA. "We pride ourselves on training our technical specialists and dealers to be knowledgeable and experienced with our products. FlexCare is another step toward our commitment to providing peace of mind for cinema owners."

June-August 2016



Your Ticket to Fame from

Star Photo Kiosk!

With i-Aurora's automated ticketing solution machine, Star Photo kiosk, moviegoers get to design their your own special cinema ticket by having their photograph posed with their favourite movie star printed on it.

Picture yourself sharing the same frame with the greatest superheroes ever, Batman and Superman standing on your either side! Now, does that seem like the futuristic version of the


June-August 2016

Dawn of Justice? Well, we aren't delving into your wildest of fantasies but only giving you an imagery of a possible augmented reality. Yes, it's now possible to picture yourself with

your favourite movie stars/characters with i-Aurora's latest Star Photo kiosk. Your cinema ticket is no longer going to be a boring piece of typographic information. Thanks to Star Photo kiosk, an automated ticketing solution machine, you now have a chance to have your photo with your favourite star printed on the ticket. And the fun is you get to design it yourself.

• BUSINESS TRENDS • Cinema Ticket Can be Fun The technology employed by the Photo kiosk displays virtual characters/objects superimposed on the real, live background. The photo taken is printed out on the kiosk and is used as the actual ticket for the movie. And you can do it all by yourself! All you need to do is select the movie and the star/pose you wish to take your photo with and pose. Your photo with your star is printed right on the ticket front. With the barcode and ticket information at the back of the photo ticket, it is synchronized with the backroom box office therefore changing the platform of regular paper tickets that people in most cases just throw away after the movie. With i-Aurora's Star Photo kiosk installed at theatres across China and South Korea, moviegoers have a reason for thrill and excitement not only while viewing the movie but even before entering the cinema hall. What's more, they take home a souvenir - a photo with their favourite movie stars. Now, isn't that your ticket to fame (pun intended)! After all, you get to show it off on Instagram and Facebook and make your friends and foes go green with jealousy.

"The main idea of our Star Photo kiosk is that the consumers are able to customize their own experience through our product and also capture their moments with great fun," says Ryan Park, ManagerGlobal Marketing and Sales, i-Aurora.

Self-Service Ticking Solution i-Aurora's automated ticketing kiosk enables self-service in purchasing and printing ticket, putting an end to serpentine queues and delays. You no longer have to wait for minutes that seem like hours, instead just head to the kiosk and design your own ticket. i-Aurora is in contract with Wanda Cinemas for 5000 kiosks (including Star Photo kiosks and regular ticketing kiosks) to be installed in three years. At present, there are 500 kiosks installed across China. The company is a major provider of Megabox cinema in South Korea. Although Star Photo kiosk hit the market just last November, it has taken the cinema industry by storm owing to its unique and innovative features. With i-Aurora's global plans for future, moviegoers world over can expect this fun and more at their nearest cinemas soon.

i-Aurora offers integrated ticketing solution and digital signage services to sporting, tourism and other cultural venues. Their ticketing solutions provide faster and simpler access through all channels of mobile, online and offline sales. The aim is to reduce customer waiting time and improving efficiency.

June-August 2016



11 - 14 April 2016 Caesars Palace, Las Vegas

From the Rogue One trailer to the Warner Bros' presentation bringing out the entire team behind Batman v Superman: Dawn of Justice, CinemaCon 2016 was huge! The biggest names from the industry gathered at the global event, which attracted attendees from more than 80 countries.

One of the Largest Cinema Trade Shows in the World From exclusive Hollywood product presentations debuting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon, the Official Convention of The National Association of Theatre Owners (NATO), jumpstarted the excitement and buzz that surrounds the summer season (and beyond) at the box office.

TheatreWorld Magazine Distribution by Vegas Models


June-August 2016

TheatreWorld Magazine at the Pub Bin

The CinemaCon featured the largest cinema trade show in the world. It attracted all facets of the international motion picture theatre industry-exhibition, distribution, marketing, publicity and advertising, internet and social media and of course, the theatre equipment and concessions manufacturers and dealers who will showcase the latest technological advances and innovative concession offerings at the trade show, which is run in association with partners at ICTA and NAC. A special day of programming on 11 April 2016 was dedicated to international marketplace. For the sixth consecutive year, Caesars Palace was the home of

Jason Blum Of Blumhouse "Producer Of The Year Award" Arnon Milchan - "Legend Of Cinema" Dave Franco - "Breakthrough Performer Of The Year Award" Zac Efron, Anna Kendrick & Adam Devine - "Comedy Stars Of The Year Award" Bbc Worldwide North America Excellence In Event Cinema Award Keanu Reeves - "Vanguard Award" The Leading Ladies Of "Bad Moms' "Female Stars Of The Year Award" Gina Rodriguez - "Female Star Of CinemaCon. As one of Las Vegas' leading casino hotels, the upscale surroundings of Caesars Palace offered CinemaCon delegates the very best with its beautiful conference centre, the finest hotel accommodations, worldclass restaurants, and the magnificent Colosseum, the stateof-the-art venue that proudly allows CinemaCon to showcase all studio screenings and presentations in the ultimate theatre setting.

Highlights Innovations Connecting Audiences in Digital and Physical Worlds Presented By: Anne Marie Stephen, CEO & Founder, Kwolia Adapting Our Organizations and Tools to Succeed In A Digital World Presented By: Julien Marcel, CEO & Webedia Us (Boxoffice Media & West World Media)

Warner Bros. Pictures - "The Big Picture", an Exclusive Presentation Highlighting the Summer of 2016 And Beyond Sony Pictures Entertainment - an Exclusive Product Presentation Highlighting Its 2016 Films Universal Pictures - 2016 Cinemacon Presentation 20th Century Fox - A Special Presentation Highlighting Its Future Release Schedule Experience the Magic Of Lionsgate A 2016 Sneak Peek Followed By A Special Advance Screening of "Now You See Me 2

Awards JJ Abrams - "Showman Of The Year" Award Jesse Eisenberg - "Male Star Of The Year Award" Cast Of "Independence Day: Resurgence" - "Ensemble Of The Universe Award"

Tomorrow Award" Jack Huston - "Rising Star Of The Year Award" Frank Marshall - "International Filmmaker Of The Decade Award" Susan Sarandon - "2016 Cinema Icon Award" Stephen Amell - "Male Star Of Tomorrow Award" Bryce Dallas Howard - "Award For Excellence In Acting" Nate Parker - "Breakthrough Director Of The Year Award" Imax Corporation's Phil Groves 2016 Passepartout Award Moshe "Mooky" Greidinger - 2016 Global Achievement In Exhibition Award John And Tony Irace Named 2016 Bert Nathan Award Co-Honorees Universal Pictures' Donna Langley 2016 Pioneer Of The Year Carmike Cinemas' David Passman 2016 NATO Marquee Award

Dolby Laboratories and Paramount Pictures - Experience The Magic And Excitement Of Omnia For An After-Party And Dinner Reception The State Of The Industry: Past, Present And Future" And Studio Presentation From STX Entertainment

Henry Noel from Christie Digital, Vinay from Harman India and Sriram from Harkness Screens at the trade show

Isha, Kavish and Anmol Kashmiri from Pen Workers Seating at the event

June-August 2016




June-August 2016




Coca Cola





Harkness Screens


Look 3D

Master Image






Ticket New





20-23 June, 2016 Centre Convencions Internacional Barcelona (CCIB) Barcelona, Spain

CineEurope is the longestrunning and most successful European convention and trade show for major, regional, and independent cinema exhibitors. Theatre owners and operators, and those allied to the industry, come to CineEurope each year to seek knowledge on the latest trends and issues; learn about new marketing ideas; network with industry peers; see Hollywood, international, and independent films and product presentations to make informed booking decisions; and to find the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations. If you want to remain competitive and keep your audience coming back to your theatre, CineEurope is a must visit!

Visitor Profile •

Cinema Owners/Operators

• • • • • • • •

Cinema Managers Cinema Marketing Executives Cinema Operations Executives Concessions Purchasers Film Buyers/Bookers Film Distributors Film Producers & Filmmakers Hollywood, European and Independent Studios Marketing/Media Professionals


June-August 2016

Exhibitor Profile • • • • • • • • • • • • • • •

3D Alternative Content Programs Amusements/Gaming ATMs Beer/Wine/Spirits/Alternative Drinks Booth/Projection Equipment Concessions Construction/Architecture Digital Camera Equipment Financial Services Hearing Devices Immersive Seating Immersive Sound Systems Interior Design Janitorial Supplies

• • • • • • • • • • • • • • • •

Kiosks Lasers Lighting Lobby Displays Mobile Merchandise Promotional Companies Real Estate Seating Screens Signage Social Networking Sound/Speakers/Amplifiers Special Services Ticketing/POS Solutions Uniforms Walls/Acoustic Panels


23 - 24 August 2016 Chennai Trade Centre, Chennai, India

With 17 years of enriching experience in the culture of cinema exhibition, TheatreWorld magazine now brings its very own expo for the exhibition community - BigCineExpo! Big Cine Expo 2016 ( is an interactive and value-added platform for Theatre Owners, Design Consultants, Equipment Manufacturers, System Integrators, Project Management Professionals, Industry Stakeholders and the user community of Single-Screen, Multiplex cinema and Mall entertainment in Asia and India. "Whenever I travel across India and speak to exhibitors, everybody is asking for an expo for the cinema exhibition industry. Major Indian exhibitors have good technical knowledge and budget, but they cannot afford to travel outside the country exploring new products. Apart from 2-3 chains in India, it is very rare they go to expos outside India and they are dependant on the local dealers" says Raghav, editor/ publisher of TheatreWorld magazine and organizer of Big Cine Expo. "Despite being the second largest producer of films in terms of size, India do not have any expo for the cinema exhibition eco-system. Most of our bigger chains afford going to expos happening outside India, but not the smaller chains. In last 3 years, almost 2000 screens got closed in India due to lower business and lower foot falls. This happened due to lack of business, technology, marketing and operational knowledge with the exhibitors" adds Raghav.


June-August 2016

TheatreWorld, backed by its 17 years of cinema exhibition culture and experience, reaching every part of India, from a small single-screen in urban part to the luxury multiplex in the metros, will be organizing this Big Cine Expo. The exhibitor community very badly needs such kind of event for acquiring knowledge and boost the industry.

At Big Cine Expo understand and speak to the sellers/buyers directly

Big Cine Expo is supported by all major exhibitor associations and cinema chains

South India has a massive movie industry size with 6,000 of the total estimated 9,500 screens in the country. With 70% of India's total number of cinemas in South India, it also produces 82% of the total movies in the country

India is one of the world's emerging economies with the entertainment sector occupying a dominant position

Chennai Trade Centre is one of India's best state-of-the-art infrastructures to showcase products


Big Cine Expo is poised to be the only expo of its kind in India dedicated to all aspects of cinema exhibition

Indian industry is second only to Hollywood in size

India produces highest number of movies in the world (1348++ movies in 2014)

India has very less screens compared to movie releases. India has the potential of double the # of screen count

Big Cine Expo is organized by TheatreWorld, backed by its 17 years of cinema exhibition culture and experience

WHY IN INDIA? Asian countries are surging ahead. India is one of the world's emerging economies with the entertainment sector occupying a dominant position. In fact, Indian cinema industry is second only to Hollywood in size. South India, having the

Dr. Kamal Haasan & Shri Subhash Ghai to inaugurate

highest number of cinema screens and highest number of movie releases, is the top market for cinema exhibition in India. The 21st century belongs to Asia, more specifically to China and India, the two fastest growing economies of the world. By 2025, China and India are expected to be the second and third largest economies respectively.

Promotion Organisation (ITPO) of Pragati Maidan, New Delhi fame. It is one of India's best state-of-the-art infrastructures to showcase products. Chennai Trade Centre is ideally located near airport, star hotels, shopping centres and the famous Marina beach.


Cinema Theatre Owners

Top Theatre Management

Theatre Managers

Theatre Technicians


Cinema Interior Designers


Sound Specialists

Acoustical Consultants

Theatre Consultants

AV Installers

Cinema Consultants

Mall Owners

Mall Operators

Top Studio Operators

Cinema Theatre Contractors

There is a huge appetite for technical knowhow and equipment owing to the untapped potential in the cinema theatre market in India and the other Asian countries. There is a huge gap that needs to be filled in. And here lies an opportunity for a viable platform in India to showcase competencies, safeguard interests and share expertise with Asia and the rest of world.

WHY IN CHENNAI? Chennai, one of India's top metro cities, is the capital of Tamil Nadu state and is home to some of the greatest cinemas and movie culture. Chennai is the major destination for buyers in South India for cinema exhibition equipment. With 6,000 out of a total of estimated 9,500 screens, 70% of India's of cinemas is in South India. South India produces 82% of the total movies in the country! Chennai Trade Centre is a fully airconditioned trade centre, codeveloped by International Trade

June-August 2016
















June-August 2016



• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

Cinema Marketing - Tips & Tricks for Revenue Growth

4K or Laser Projection - Future Proof Technology

Nightmare for Cinema Operators Piracy, DTH, etc!

Attracting more audiences to your cinema

5.1 or 7.1 or Immersive Sound - A great debate!

Importance of Better Screen in Cinema

Single-Screen to Multi-Screen Adaptation

Innovative Selling at Concession Stand

And much more….

Screens 3D System 3D Glasses 4D System Digital Cinema E-Cinema Projectors Speakers Security System Amplifiers Processor Servers Seating Lighting Signage TMS Acoustics Carpet Concession In-Theatre Dining Box-office Lamps Architecture Amusement Gaming Immersive Seating Ticketing Kiosks Mobile Payment Cables Popcorn Merchandise HVAC Real Estate Interior Designing Automation Franchising

Big Cine Expo 2016 Awards •

Multiplexer of the Year

Best Theatre of the Year

Technology Adopter of the Year

Best Single-Screen of the Year

Innovative Technology of the Year

Special Achievement Award

and many more awards...



A glimpse of movies coming soon‌ Central Intelligence

Free State of Jones

Production Universal Pictures

Production STX Entertainment

Director Rawson Marshall

Director Gary Ross

Starring Dwayne Johnson, Kevin Hart

Starring Matthew, Keri Russell

Genre Comedy, Action

Genre Drama, Action

Finding Dory

The Shallows Production Disney

Production Sony Pictures

Director Andrew Stanton

Director Jaume Collet-Serra

Starring Ellen DeGeneres, Ed O'Neill

Starring Blake Lively, Oscar Jaenada

Genre Animation, Family

Genre Thriller

Independence Day: Resurgence

The Legend of Tarzan

Production 20th Century Fox

Production Warner Bros.

Director Roland Emmerich

Director David Yates

Starring Liam Hemsworth, Jeff Goldblum

Starring Alexander, Margot Robbie

Genre Action, Sci-Fi

Genre Action, Adventure

June-August 2016



Ghostbusters Production Walt Disney

Production Columbia Pictures

Director Steven Spielberg

Director Paul Feig

Starring Mark Rylance, Ruby Barnhill

Starring Melissa McCarthy, Kristen Wiig

Genre Fantasy, Adventure

Genre Comedy, Sci-Fi

The Secret Life of Pets

Production 20th Century Fox

Director Chris Renaud

Director Mike Thurmeier

Starring Louis C.K., Eric Stonestreet

Starring Ray Romano, Denis Leary

Genre Comedy, Animation

Genre Comedy, Animation

Lights Out

Production 20th Century Fox

Production New Line Cinema

Director Jake Szymanski

Director David F. Sandberg

Starring Zac Efron, Anna Kendrick

Starring Teresa Palmer, Gabriel Bateman

Genre Comedy

Genre Thriller, Horror

The Infiltrator

June-August 2016

Ice Age: Collision Course

Production Universal Pictures

Mike and Dave Need Wedding Dates



Jason Bourne Production Broad Green

Production Universal Pictures

Director Brad Furman

Director Paul Greengrass

Starring Bryan Cranston, Diane Kruger

Starring Matt Damon, Julia Stiles

Genre Drama, Biography

Genre Action

F U T U R E Bad Moms

R E L E A S E S Pete's Dragon

Production STX Entertainment

Production Walt Disney

Director Jon Lucas

Director David Lowery

Starring Mila Kunis, Kristen Bell

Starring Bryce Dallas, Oakes Fegley

Genre Comedy

Genre Animation, Family

Suicide Squad

Florence Foster Jenkins Production Warner Bros.

Production Paramount

Director David Ayer

Director Stephen Frears

Starring Will Smith, Jay Hernandez

Starring Meryl Streep, Hugh Grant

Genre Action, Adventure

Genre Comedy, Musical


The Founder Production The Weinstein

Production MGM, Paramount

Director John Lee Hancock

Director Timur Bekmambetov

Starring Michael Keaton, Nick Offerman

Starring Jack Huston, Toby Kebbell

Genre Drama

Genre Drama

Kubo and the Two Strings

Nine Lives Production EuropaCorp

Production Focus Features

Director Barry Sonnenfeld

Director Travis Knight

Starring Kevin Spacey, Jennifer Garner

Starring Art Parkinson, McConaughey

Genre Comedy

Genre Action, Animation

June-August 2016


F U T U R E War Dogs

Sultan Production Warner Bros.

Production Yash Raj Films

Director Todd Phillips

Director Ali Abbas Zafar

Starring Jonah Hill, Miles Teller

Starring Salman Khan, Anushka Sharma

Genre Comedy, Action

Genre Action

Don't Breathe

Jagga Jasoos Production Screen Gems

Production Walt Disney

Director Fede Alvarez

Director Anurag Basu

Starring Jane Levy, Dylan Minnette

Starring Ranbir Kapoor, Katrina Kaif

Genre Thriller, Suspense

Genre Comedy, Drama

Mohenjo Daro

TE3N Production Reliance

Production Ashutosh Gowariker

Director Ribhu Dasgupta

Director Ashutosh Gowariker

Starring Amitabh Bachchan, Vidya Balan

Starring Hrithik Roshan, Sonakshi Sinha

Genre Thriller, Emotional

Genre Drama

Udta Punjab


June-August 2016


Kabali Production Phantom Prod.

Production S. Thanu

Director Abhishek Chaubey

Director Pa. Ranjith

Starring Shahid Kapoor, Alia Bhatt

Starring Rajinikanth, Radhika Apte

Genre Thriller

Genre Action

TheatreWorld ::: June-August 2016  
TheatreWorld ::: June-August 2016  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...