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TW Cover

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Diverse product portfolio has become the new mantra of cinema equipment manufacturers world over. Many of them are focusing on varied businesses apart from their core areas. Today, major manufacturers are offering a complete cinema building solution to exhibitors. Dolby Cinema is a case in point — Dolby Laboratories recently launched Dolby Cinema at AMC Prime, a premium cinema offering for the exhibitors and moviegoers. Christie Vive Audio is going global like never before. By bringing an immersive cinema audio to theatre auditoriums, Christie Vive Audio is reaching the length and breadth of the globe. It is a promising solution for today’s immersive cinema audio formats. Like every year, the recently-concluded Cannes Film Festival was a melting pot of film, business, art and fashion. True to its rich history, Cannes offered to the producers with the best possible projection at all world premieres. Indeed, it is one of the world’s most exciting film events. Tony Adamson, a well-known personality in the cinema exhibition industry, has joined the world’s leading digital cinema solutions provider GDC Technology as Senior Vice President of Strategic Planning. TheatreWorld wishes him all the best. The Motion Picture Association of America, Inc’s (MPAA) Global Cinema Box Office report is out and it shows growth prospects for cinema world over. The report shows global box office receipts for all films released around the world reached $36.4 billion in 2014, an increase of 1% over the previous record in 2013. Asia Pacific region increased 12% compared to 2013, driving the international growth. TheatreWorld brings you a snapshot of the report in this issue. The memorable and awe-inspiring dinosaurs are back with JurassicWorld! Yes, except this time, Steven Spielberg is the executive producer of the film. The most-awaited movie of the year is arriving this June. Let’s see what it has in store for exhibitors. Back home, in India, there is a mix of new cinemas and acquisitions happening. PVR retains the top exhibitor spot with highest number of theatres in the country to its credit. PVR also wins India’s Most Trusted Brand 2015 award (Entertainment category) held by Brand Trust Report. Reaching yet another milestone, Miraj Cinemas, India’s fastest growing cinema chain, bags three awards at the Business World - The Fridays award night. This issue, we also bring you a special story of the legendry Raj Mandir Cinemas, the grand heritage theatre in Jaipur, Rajasthan that continues to allure audiences with its magnificence and charm ever since 1976. See you all at CineEurope 2015! Yes, like every year, TheatreWorld is the official media partner at CineEurope 2015, to be held at Barcelona, Spain, 22-25 June 2015. And this year, TheatreWorld team will be present at the show! With major manufacturers and studios from the world of cinema and the visitors from 36 European regions, CineEurope is the only biggest cinema expo of Europe. Raghavendra T Editor-Publisher


May-June 2015

Issue # 69 May-June 2015

Raghavendra T Editor-Publisher +91 9980 208 208

Sandeep Mittal Founder Editor Publisher

Authors & Writers Asra Shaheen Heti Dave Michael Karagosian Savita V Jayaram Tom Coughlin

Clancy D’souza Sales & Marketing +91 78753 29282

M Naga Bhanu Online & Social Media Printing Ramya Reprographic, Bengaluru Published by Raghavendra T on behalf of NETWORK208 013, Skylark Enclave, 5th Main, Jagadish Nagar, New Thippasandra Post, Bengaluru 560 075, India

RNI # KARENG02795/10/1/2002-TC TheatreWorld is a bi-monthly publication, on the motion picture exhibition industry, for private circulation. It reaches out to subscribers, mainly theatre owners and trade professionals around the world. Additional copies are being promoted at major international industry tradeshows. TheatreWorld seeks the healthy promotion of the theatre industry through dissemination of useful information. Some of the information is compiled from industry sources, trade journals, company brochures for the benefit of readers, especially, theatre owners. TheatreWorld acknowledges with thanks the authors and publishers of these printed materials. Views expressed in the articles are those of the authors and not necessarily of TheatreWorld. TheatreWorld is a trademark under registration. The contents of TheatreWorld are under copyright registration. All rights reserved. Reproduction by any means in whole or part without written permission is prohibited. Unsolicited printed material is welcome but no responsibility is undertaken for the same and will not be returned. TheatreWorld does not take responsibility for the absolute accuracy of information published.


This issue of TW has two sets of page numbers - International pages TW-1 to TW-64 for TW, and India pages TM-1 to TM-24 for TM. TM is inserted between pages TW-58 and TW-59 of TW.



Damodar Event Cinemas:

Entertaining Fiji Island!

TW-32 Michael's Green Paper TW-37

Part 1

Storage Options for Digital Cinema TW-39

Global Cinema Box Office

Sets New Record





MBO Imago

GDC Technology -

Top-Notch Solutions to Embassy Diplomat Screens

A New Era in Cinema Screening TW-47

Nepal’s First Meyer Sound

Cine de Chef TW-49

Cinema 21



Golden Village Tampines

Celebrating 19 Years of Entertainment



Southeast Asia's First Christie Vive Audio

TW-53 Review -

World-class. Trendy. Innovative.

Quartier CineArt TW-55 Review -

TW-57 Preview -






PVR Sangam Cinema

The Premium Boutique TM-18

Cinépolis Viviana

Second Biggest Megaplex in the Country!


Jai Ho! Democracy

Satirical Comedy Gets Immersive


May-June 2015




Raj Mandir Cinemas

Royal Cinema, Your Highness!

Wanda Cinema Goes for Second Major Installation of Christie Vive Audio Wanda Cinema Line, the largest movie theatre operator in China, equips its latest "Wanda Hall 9" auditorium at Wujiaochang Wanda Cinema in Shanghai with Christie's cutting-edge cinema audio solution, which utilizes ribbon driver speakers and Class D amplifiers. "Wanda Hall 9" is an exclusive class of cinema auditoriums targeted at movie aficionados. There are currently three such auditoriums located in Beijing and Shanghai. This particular auditorium at Wujiaochang Wanda Cinema complex boasts over 270 premium seats and a huge 17-meter high-gain metallic projection screen. It is the second theatre in China to embrace Christie Vive Audio's expansive line of cinema-specific audio technologies that are compatible with the leading immersive and surround audio formats in the market. This Vive Audio system has also been configured to meet the requirements of the Dolby Atmos sound technology system. Last year, Wanda Cinema Line became the first cinema chain in Asia to equip its Beijing CBD Wanda Plaza cineplex with Christie Vive Audio, to great success. "Our first Christie Vive Audio installation in Beijing received much acclaim from patrons and industry players alike since its opening in May last year, and we're convinced that Christie Vive Audio is one of the best cinema audio solutions that effectively delivers the power and performance that offers the best sound experience for our patrons," commented Maojun Zeng, general manager, Wanda Cinema Line. "We've decided to deploy Vive Audio at our most high-end "Wanda Hall 9" auditoriums as we are fully committed to constantly equipping our theatres with the


May-June 2015

most modern technologies and high quality presentations." "We're proud and honoured that Wanda Cinema Line, our long standing partner, has once again chosen Christie Vive Audio to be installed at the Wujiaochang Wanda Cinema in Shanghai. This fully demonstrates their strong confidence in our cinema audio solution in delivering dynamic, richly detailed and enhanced aural experience to movie-goers," said Lin Yu, vice president, Christie Asia Pacific. "Our innovative audio solution and digital cinema projectors, coupled with our team of dedicated technical professionals, will continue to put Wanda at the forefront of the cinema industry." The groundbreaking Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1,

Dolby Atmos, 7.1 and 5.1 surround sound. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments. The installation in Hall 9 auditorium comprises more than 50 Christie Vive Audio speakers of varying combinations, including LA3 screen channel speakers, LA3C speakers for ceiling surrounds, LA3Sspeakers for advanced surround effects, LA4S speakers for wall surround effects, S215 subwoofers (for full range frequency response), as well as S218 for Low Frequency Effects (subwoofers) channels. The extensive range of speakers are driven by the Christie CDA line of professional amplifiers utilizing an advanced high-speed Class D architecture that offer high power output and efficiency and are designed for long-term, continuous operation. Similar to Wanda Cinema Line's Beijing CBD Wanda Plaza in downtown Beijing, the Wujiaochang Wanda Cinema in Shanghai offers the complete Christie experience to moviegoers by delivering most stunning and memorable movieviewing and cinema sound experience. Visuals in Hall 9 auditorium are powered by the Christie CP4230 4K DLP Digital Cinema Projector, which offers the brightest and highest resolution in its class, as well as the most robust and costeffective 4K DLP Cinema solutions.

Christie Promotes George Scheckel & Bryan Boehme to Senior Director Appointments Christie, the global leader in helping customers create the world's best shared experiences, announced two promotions within its senior sales and business development team. George Scheckel is promoted to the position of Senior Director of Entertainment Solutions - Americas, and Bryan Boehme promoted to Director of Location Based Entertainment - Americas. Both will continue to report to Jeff Klaas, Vice President of Sales Americas. "The combination of industry and technology knowledge brought to the fore by these industry veterans, coupled with their over-riding concern for customer satisfaction, made this a logical and easy decision, and I look forward to continuing my work with these two fine individuals," said Klaas. In his new role, Scheckel will guide and influence business development efforts and identify new market opportunities for displays and audio in digital cinema, giant screen cinema and home entertainment. "I look forward to nurturing strategic relationships with industry stakeholders in the exhibition and content distribution communities, including Christie's partnership with Dolby Laboratories, Inc. in the rollout of Dolby Cinema," said Scheckel. To date at Christie, Scheckel has supported the business development of digital cinema,

George Scheckel


May-June 2015

including VPF rollout and solution deployment plans across Asia, U.S. and Mexico. He was also responsible for sales management of the U.S. and the Americas as Director Business Development Cinema Americas. Scheckel brings strong relationships with leading industry production, post-production, studio operations and exhibitors, as well as 21 years of experience in sales management and service operations from the telecommunications industry. Scheckel began his career at Christie in 2007 after an 11-year stint at digital cinema pioneer company QuVis, holding various titles including Vice President of Digital Cinema & Business. Boehme has enviable experience in the design and development of digital solutions for theme park and attraction entertainment, enabling the mainstream adoption of largescale visual systems into the location base entertainment markets. Bolstered by this experience, Boehme will bring a muchappreciated value add to Christie accounts involved in location based entertainment, including several major studios, production companies and partners. He has a well-rounded insight into the emerging LBE world and will use these experiences and relationships to help Christie understand the

Bryan Boehme

specific needs of the attraction entertainment industry, maximizing customer satisfaction. "I have never stopped enjoying the challenges of my career and look forward to even more exciting opportunities in my new role," says Boehme. "Christie has given me the tools required to pursue this very dynamic specialty market over the years and has provided our clients with spectacular support for the very best solutions for their attractions and exhibits over the years, and the best is yet to come!"

Cinemark Announces New Movie Bistro 9 in Lake Charles Cinemark Holdings, Inc, one of the world's leading motion picture exhibitors, announced they are opening a new Cinemark Movie Bistro in the former UA Lake Charles Stadium 10 theatre, LA. Cinemark's first-run eatery concept, located at 3416 Derek Drive, will be completely remodelled and reopened as a stateof-the-art entertainment complex featuring Luxury Lounger recliners, digital projection, RealD 3D capability, and enhanced sound systems. Additionally, the new complex will offer an expanded dining menu with high-quality food offerings that can be enjoyed in the auditoriums such as fresh wraps, hot sandwiches, burgers, gourmet pizzas, alongside favourites like freshly popped popcorn, hot dogs, and popular candy brands. As for beverages, customers will have the opportunity to select from craft beers, premium wines, margaritas, and Coca-Cola fountain drinks. "The new Cinemark Bistro 9 will be the first movie theatre in the area to offer guests in-theatre dining, a full bar and Luxury Lounger recliners," states Tim Warner, Cinemark's Chief Executive Officer. "The theatre will reopen as a high-tech multiplex this fall."

AMC Theatres and Movio Partner to Enhance Moviegoing and Guest Engagement AMC Theatres and Movio announced a multi-year partnership to ensure movies of all scope, size and budget are more effectively promoted to guests who are most likely to be interested. The partnership, which is scheduled for rollout in July, will help ensure movie enthusiasts can find relevant information about all films, including independent productions and foreign language films, in a way that's tailored to the specific guest based on their moviegoing habits and interests. AMC will integrate data from its loyalty program, AMC Stubs, which captures information from 2.4 million households, and its active and loyal industry-leading social media following with Movio Cinema, Movio's analytics and targeted marketing Software-as-a-Service solution. The result will be relevant and personalized content, such as movie trailers, movie news, special promotions, opening date information and show times - all delivered across the guests' preferred communication channels, including email, mobile and social media. A social media trail blazer in the exhibition industry, using various social media platforms to drive guest loyalty, AMC has more Facebook "likes," Twitter followers and YouTube subscribers than the other three major U.S. exhibition companies combined. AMC Movie News YouTube channel has had more than 200,000 views every day. Last fall, AMC launched AMCi Indie Spotlight, a YouTube show dedicated to discussion of independent movies. The partnership will help AMC directly reach guests who are most interested in all films, in particular, smallerbudget and independent films. For example, a movie fan who visits AMC's YouTube channel to watch an independent film trailer can now receive a promotion for that

independent movie when it begins showing at the local AMC theatre. "Movie lovers want to see great movies, but some of the best movies can get lost in the shuffle," says Stephen Colanero, AMC Chief Marketing Officer. "As an exhibitor, we're just as happy having our theatres filled with guests watching three different independent movies on three different screens as we are with guests watching one blockbuster showing on all three screens." Mr Colanero adds: "AMC has built an industry-leading social media fan base and an industry-leading subscriptionbased loyalty program. This new partnership gives us the ability to use those tools to connect guests with the information and promotions they are most likely to love." "Movio and AMC Theatres share a common vision in shaping the ultimate guest experience," says Movio Chief Executive Will Palmer. "Our immediate objective is to provide AMC guests with more personalized and relevant movie content across all digital and social platforms, including web, email, mobile, Facebook, Twitter, and YouTube. We can marry specific movierelated content to avid moviegoers based on their behaviour and social actions, which will support AMC's goal of driving independent, foreign language film fans into the theatres."

Record Number of Installations by Christie Vive Audio

blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by CinemaCon 2016. The latest locations to embrace Christie Vive - Southern Theatres' Movie Tavern in Baton Rouge, Louisiana, and Movie Tavern in Flourtown, Pennsylvania - are scheduled to open in May and July 2015, respectively. The installations are a testament to Southern Theatres' confidence in Christie Vive. The company was one of the first in the US to power a multiplex exclusively with Christie Vive Audio and Christie Solaria Series Projectors - the Grand 14 Esplanade in Kenner, LA, which opened in 2013; and the Movie Tavern Northshore in Covington, LA, which opened last year. They followed in the steps of other renowned exhibitors such as Grupo Cinemex, which opened 21 CinemeXtremo Premium Large Format auditoriums with Christie Vive and Dolby Atmos. With 40 regional locations and growing, Southern Theatres has won extensive praise for providing the ultimate in movie viewing, with stateof-the-art digital projection, audio technology, and 3D capability. Its Movie Tavern locations are recognized for their full-service offerings that include casual dining, a full bar option, luxury recliners in every auditorium, and reserve seating. The result is a memorable experience that caters to all the senses, from taste and touch, to the brilliant sight of digital cinema and aural excellence of

Christie, the global leader in visual displays and audio technologies, announced a record year for Christie Vive Audio installations worldwide, with the groundbreaking cinema speaker system on target to power its 150th screen in time for some of this year's most heavily anticipated

May-June 2015


systems like Christie Vive, which unlocks the full potential of DCI digital cinema audio formats. "We're proud of our tradition of bringing the latest developments in cutting-edge technology, which Christie Vive Audio helps us deliver," said Ron Krueger II, President and Chief Operating Officer, Southern Theatres. "We're the first theatre to power every auditorium with Christie Vive Audio, a revolutionary leap in cinema loudspeaker design that provides an improved sound experience for every guest in every seat in the house, and our commitment to installing Vive Audio is evident in our growth plans for 2015." Rolando Maggi, Director of Infrastructure, Grupo Cinemex, agreed. "We are passionate about bringing our guests the latest in cutting-edge cinema visual and sound technology, and we count on Christie to help us deliver a consistently memorable movie viewing experience." He added: "Since our first launch of CinemeXtremo a year ago, we remain committed to opening additional CinemeXtremo auditoriums with Dolby Atmos and Christie Vive Audio for their exceptional performance. Cinemex Tlalnepantla will be the next locations to treat its audiences to the awesome experience of a CinemeXtremo auditorium." "Christie Vive Audio's exceptional pace of installation attests to the groundbreaking innovation that is its cinema-specific line array design and immersive sound," said Patrick Artiaga, Director of Business Development, Audio Solutions, Christie. "We take great pride in the confidence, support, and trust that renowned exhibitors such as Southern Theatres and Grupo Cinemex place in Christie to provide them with quality cinema visual and audio solutions to meet the highest demands of today's tech-savvy audience. We look forward to celebrating many more future installations as exhibitors 'heed the call' of the superior audio experience that is Christie Vive."


May-June 2015

Christie Extends Partnership Agreement with Cannes Film Festival Christie, the global leader in visual displays and audio technologies, has signed a new agreement to be technical partner of the Cannes Film Festival for a further three years. This means that for the ninth year running, the famous showcase, held May 13-24, will use Christie's solutions for all its movie screenings. The enduring relationship offers a fascinating insight behind the iconic red-carpet event and - beyond - to how the industry of cinema is evolving. "Would Cannes Festival have known the development of D-cinema over the past few years without Christie's knowledge and technical involvement?" commented Thierry Fremaux, General Delegate of Cannes. "2015 is the ninth consecutive year for the partnership between Christie and Cannes Festival, and I'm delighted to say that it is more than a simple partnership." It's a theme echoed by Richard Nye, Cinema Sales Director, EMEA. "Interestingly, in the time we've been partnering with Cannes, projection technology has been part of a shift in cinema," explains Nye. "The transition from- film-to-digital and DCI compliance is something we have led. People think of movie heroes, but technology is an unsung hero and part of the story of modern cinema." The renewal of the partnership confirms Christie's leader status in the digital cinema industry. More movies will be screened digitally this year - with over 1,000 scheduled revealing the increasing weight of digital technologies in the industry. "Cannes is proud to be able to offer producers who have come from all over the world, the best possible projection environment, so their work is shown as world premieres and they are guaranteed a level of quality that everyone knows is the best in the world," continued

Thierry Fremaux. Christie is supplying 31 projectors from its Solaria series, supporting a variety of screen sizes and formats." "One of the directors has digitally re-mastered a film in 4K so we were asked to provide a CP4230 projector (a 4K DCI compliant projector for the largest screens sizes) for the Cinema de la Plage," said Pascal Gervais, regional sales director for France, Christie. "We were already providing CP4230s for the 4K in all the bigger halls such as Lumiere, Debussy and Soixantième. The projector can switch from 4K to 2K, depending on which film is showing, so other material can be screened. We were also asked for several Christie SKA-3D processors. Cannes is using them with their existing equipment to play Blu-ray through the SKA HDMI connection and SKA can output as cinema format. It's a simple switch but makes the Festival's organisers lives much easier." Christie's technical support will allow audiences to have a comprehensive cinema experience, including the highly anticipated screening of Mad Max: Fury Road, George Miller's new movie, presented on May 14 at the Grand Théâtre Lumière, outside of the competition. "We are very pleased to continue our partnership with the world's leading festival. We are proud supporters of cinema as an art form, working behind-the-scenes more than people realize as part of our commitment to and relationship within the industry," concludes Richard Nye.

Barco-Powered Warner Bros Mobile Cinema Travels Europe Cinemagoers in Antwerp, Belgium, were treated to a free, immersive 4D experience on 14 and 15 May, as Warner Bros' CineTransformer held halt at the Kinepolis multiplex to promote the brand-new Warner Bros action-thriller San Andreas. The CineTransformer - a huge trailer that can be easily converted into a mobile cinema - is equipped with a compact, fully integrated projector from digital cinema technology leader Barco. From Antwerp, it will be heading for Germany, the UK and Spain. Developed back in 1995, the CineTransformer is a 53-foot double expandable trailer that can be transformed into a fully-fledged mobile cinema with 2D/3D and 4D capabilities, seating 91 people. Entertainment Warner Bros first toured the United States with a CineTransformer to promote 'Gravity' in 2013. This month, a Warner Bros movie trailer is travelling the States and Europe to provide a sneak peek of San Andreas - a new action thriller starring Dwayne Johnson. Fans in Antwerp, the first stop of the European tour, are invited to come out and watch an exclusive six-minute scene from the film in RealD 3D with buttkicker seats and experience it in 4D. Barco was happy to equip the trailer with a compact DP2K-10S projector, which is especially designed for smaller theatres, boothless cinemas and single screens. "Fox Belgium, which is an official distributor of Warner Bros movies in Belgium, asked if we were interested in supporting the European tour. As Barco has been working closely together with 20th Century Fox for a while, it was only logical for us to team up," says Wim Buyens, Barco's Head of Entertainment. Fox was an early endorser of the Barco Escape technology, working hand in hand with Barco throughout the last year to further develop the format and showcase new theatrical content to audiences. Earlier this month, Barco and Fox have inked a five-year, multi-

title per year agreement to release movies in the Barco Escape format. Buyens: "Barco is really addicted to cinema and committed to offering cinemagoers an ever better, ever more innovative cinema experience. We're therefore delighted to lend support to this initiative, which demonstrates how cinema can offer a truly unique and immersive entertainment experience."

Auro 11.1 by Barco Leads the Charge in The Taking Of Tiger Mountain Barco, a global leader in digital cinema, announced another addition to the expanding line of blockbusters mixed in the Auro 11.1 sound format. ZhĂŹ qu weihu shan (The Taking of Tiger Mountain) was released in Greater China. The heroic 3D action drama, directed by Tsui Hark and distributed by Bona Film Group, hit a remarkable 110 million dollars at the Chinese box offices during its first 13 days. MBS Studios, Barco's Hong Kong-based post-production partner, contributed to this success by mixing the audio for the movie in the immersive Auro-3D sound format. The movie was critically acclaimed as Kong genre-meister Tsui Hark received praise for some of the most impressive 3D visuals in recent mainland cinema history. The spectacular 3D soundscape for this war drama was mixed by MBS, a local postproduction services and distribution organisation and longstanding technology partner of Barco. The Hong Kong-based company

mixed the first Chinese movie in Auro 11.1 with Tsui Hark in 2013, and they have partnered again for Zhi qu wehu shan to create another powerful cinematic soundscape in Auro 11.1. Mr. Kinson Tsang, Managing Director and Chief Engineer at MBS explains: "The Auro 11.1 sound format enables us to create a unique and immersive audio experience for cinemagoers; and we are looking forward to producing more great quality immersive 3D movie mixes in Auro 11.1 by Barco."

ShowBiz Cinemas Taps Barco to Create Interactive Lobby Experiences Barco, the worldwide market share leader in digital cinema, announced a deal with Texas-based ShowBiz Cinemas to create and manage new multi-faceted, interactive lobby experiences for the theatre chain. Under the partnership, Barco will implement its turnkey Lobby Domination solutions for content creation, distribution and display to turn Showbiz's lobbies into revenue generating entertainment centers. This includes animated box office and concession boards, movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theatre. "Barco has been a trusted partner of ShowBiz Cinemas for many years, and expanding our relationship to have them manage our digital signage needs was an easy decision," states Kevin Mitchell, CEO. "We are excited to evolve our lobbies into immersive and engaging experiences that help build customer intimacy and repeat business for ShowBiz Cinemas." "Barco is excited to partner with ShowBiz Cinemas and eager to bring their lobby to life at the new Baytown, Texas flagship location," comments Jim Molony, Director of May-June 2015


Cinemark to Construct New 14-Screen Movie Theatre in Tucson

Strategic Partnerships for Barco. "ShowBiz Cinemas is committed to providing a first-class movie going experience and they are passionate about exceeding the expectations of customers. Our solutions will not only bring an entertaining and aesthetically diverse component to ShowBiz's pre-show experience but also provide additional ticket sales opportunities to drive revenues." Barco, which will manage the content for ShowBiz Theaters' digital movie posters and video walls, also built the original digital signage concepts, design templates and large-scale movie trailer executions. Barco's Lobby Domination solutions are created around the company's X2O technology platform, which has powered television coverage and analysis of major sports and political events around the world since 2006. X20 enables the creation and distribution of dynamic content for animated digital signage applications. By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema. "Barco Lobby Domination solutions offer an innovative form of entertainment that encourages visitors to come early and stay longer, making the cinema a true destination that pays off in concession sales and brand loyalty," comments Todd Hoddick, VP Global Entertainment for Barco. "We offer a range of content packages to fit a variety of needs and budgets, enabling theatres of all sizes to embrace this new customer engagement phenomenon."


May-June 2015

Cinemark Holdings, Inc, one of the world's leading motion picture exhibitors, announced plans to construct a Century branded, 14-screen, all-digital movie theatre that will feature Luxury Lounger reclining chairs in all auditoriums at the Tucson Marketplace at the Bridges, located at the northwest intersection of Interstate 10 and South Kino Parkway, Arizona, US. The new theatre is scheduled to open in summer of 2016. "Cinemark currently operates five theatres under our Century brand in the Tucson, Oro Valley and Sierra Vistamarket," commented Tim Warner, Cinemark's Chief Executive Officer. "Our new NextGen theatre located at the Tucson Marketplace will be the first complex in Tucson to offer guests our Luxury Lounger recliners and should quickly become recognized as one of the best places in the area to enjoy a great movie-going experience." "The City of Tucson is very pleased that Cinemark has chosen to locate in our community," stated Vice MayorRichard Fimbres (Ward 5). "This new luxurious theatre will join the already successful Costco and Walmart providing an excellent entertainment venue as well as employment opportunities. In addition we are excited that the theatre will be another step towards bringing other tenants to the Tucson Marketplace in the coming months. The City looks forward to working with Cinemark & Eastbourne Investments to ensure that the complex is successfully completed." Long recognized as a leader in the theatrical exhibition industry, Cinemark's new complex will offer guests the latest options and cuttingedge technology. Moviegoers can download the Cinemark app to view

show times and purchase tickets on-the-go. Guests can also use CineMode and earn rewards for being courteous in the auditorium. Cinemark fans are invited to stay connected through Cinemark's social media channels: Facebook, Twitter, Instagram and YouTube. Finally, customers can sign up online to receive free, weekly show time emailers that contain online coupons for discounts at the concession stand and other weekly special offers.

CJ 4DPLEX Opened its First Romanian Auditorium CJ 4DPLEX and Cinema City opened its first 4DX movie theatre in Mega Mall, Romania. Cinema City is the largest multiplex operator in Central and Eastern Europe, operating 99 multiplexes across borders. Through its solid and robust partnership with Cinema City, 4DX has taken an important first step in its successful launch in the Romanian market. With its strong performance over the years throughout the European countries – England, Switzerland, Hungary, Poland, and the Czech Republic – 4DX will lead the global cinema industry by providing a whole new level of movie-going experience in the region – raising the standard of viewing from “watching” to “experiencing.” The first Romanian 4DX theater held its inaugural film screening, prior to theater’s Grand Opening, which was May 19th with the opening title Mad Max: Fury Road, a dystopian action film. A large number of Romanian moviegoers came to see 4DX for the first time, which resulted in more than 90% of average seat occupancy rate on Sunday. The audiences said that the rumbling, shaking and heavy movement of the motion seats, combined with various multisensory effects were perfectly choreographed for a so-called ‘crazy immersion’ into the scenes onscreen.

Barco Enters Into Five-Year Agreement with 20th Century Fox Digital cinema market share leader Barco and 20th Century Fox announced a five-year, multi-title per year agreement to release movies in Barco's multi-screen, fully immersive movie format Barco Escape. Fox will be working with its filmmakers to produce new projects for the format beginning with the September release of Maze Runner: The Scorch Trials. As part of the deal, a Barco Escape setup will be installed in a theatre on the 20th Century Fox studio lot. Fox was an early endorser of the Barco Escape technology, working hand in hand with Barco throughout the last year to further develop the format and showcase new theatrical content to audiences. Director Wes Ball's The Maze Runner was the first film to release in Barco Escape, featuring approximately 10 minutes of footage in the format. It debuted at five Barco Escape Cinemark theatres in the U.S. and two Barco Escape Kinepolis theatres in Belgium. For The Scorch Trials Barco is targeting 25 locations, and Fox is targeting approximately 20 minutes of the film to be converted into the format. "The audience reaction from the Barco Escape footage on

The Maze Runner was overwhelmingly positive," says Chris Aronson, 20th Century Fox's President of Domestic Distribution. "We started working with Barco on this technology because we believe immersive experiences are the future of cinema. Now that Barco has upgraded its Barco Escape systems to be fully DCI compliant, we are further interested in finding tent pole movies for the format that will inspire audiences to leave their homes and go to the theatre to share in this unique experience." "Twentieth Century Fox has been an incredible partner for Barco Escape from the very beginning," says Todd Hoddick, Barco's VP of Global Entertainment. "The common theme from audiences that saw The Maze Runner with select scenes in Barco Escape was 'we want more!' We are thrilled to extend our relationship with the studio and its filmmakers to continue pushing the envelope and creating these new cinema experiences you can't get anywhere else." Barco Escape's next project, a special performance event with Tony Bennett and Lady Gaga filmed natively for the format, will be released later this year.

Regal Announces $1 Movies for 2015 Summer Movie Express Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced that the Summer Movie Express is back for its 24th year. The launch of this summer's program brings family movies for only a dollar to more than 340 Regal Entertainment Group theatres across the country. Regal Entertainment Group announces $1 movies for 2015 Summer Movie Express. "The Summer Movie Express is back in a big way for 2015 with some of the best family oriented films of the past three years," said Ken Thewes, chief marketing officer at Regal Entertainment Group. "With the wide variety of choices from animated to live-action films, it's great to see all the kids and parents enjoy this summertime tradition at their local Regal theatre." The nine-week film festival takes place at 10:00 a.m. on Tuesday and Wednesday mornings. The start dates for Summer Movie Express vary based on local school schedules. A portion of each $1 admission goes to assist the Will Rogers Institute. Regal Entertainment Group also offers local businesses the opportunity to lend their support and sponsor this tremendous family event. By sponsoring the Regal Summer Movie Express, local businesses are helping families to enjoy this affordable summer activity that fosters both a love of the arts and a sense of community. Families attending the Summer Movie Express associate business sponsors with wholesome entertainment and appreciate efforts taken to provide them with a summer full of movie fun. Local businesses interested in Summer Movie Express sponsorship opportunities should contact their local theatre general manager for more information. May-June 2015


Barco Launches Full Portfolio of Laser-Illuminated Cinema Projectors Barco, global market share leader in digital cinema xenon projection, introduced a full fleet of laserilluminated projectors dedicated to the cinema industry. Consisting of four models - DP4K-60L, DP4K-45L, DP4K-30L, and DP4K-22L - that generate stunning brightness levels up to 56,000 lumens, the Barco laser projector range brings superior image quality to every theatre. The projectors deliver exceptional image quality, with outstanding 3D brightness and superior colour performance, while simplifying operations and reducing operating expenses. This family of laser projectors is immediately available for order. The DP4K-45L and DP4K-60L are already shipping, while the DP4K22L and DP4K-30L will be shipping in Q4 2015. "As the market share leader in digital cinema projection, integrating laser illumination in our projection technology was the next logical step for us. We're proud to be the first manufacturer to ship the only entirely integrated 6P solution for cinemas around the world," comments Wim Buyens, Vice President Entertainment at Barco. "The brightest projectors in the industry, our revolutionary fleet of laser-illuminated projectors are setting a new standard for image quality enabling exhibitors to inspire audiences with unsurpassed image quality that's better than anything they can experience at home." "After years of development, we're excited that laser projection is finally here," says Stijn Henderickx, Vice President Digital Cinema at Barco. "As we're fully committed to bringing the best picture quality to every movie theatre, we've made this cutting-edge technology available now. Our award-winning laser projectors bring high brightness levels to every type of cinema screen, from small to premium large formats. We truly believe laser projection is the future. That's why we have a


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multiple projectors, and installation, operation, and maintenance have also become easier. And as there's only one projector to service and maintain, downtime, spare parts, and service are also reduced.

powerful laser innovation roadmap for the coming years which also includes both new and retrofit laser phosphor solutions. In this way the Barco laser technology is fully futureproof." Barco's laser projectors offer superior image quality with remarkable brightness levels, increased contrast ratio, and vivid colours for a radically improved movie experience that's unmatched in the industry. The 2D and 3D images they display - with single lens operation - are laser-sharp with superbly saturated and uniform colours. These brightness levels create an unparalleled 3D experience showing movies just the way they were intended by the moviemaker. Powered by the unique Series 3 Barco Alchemy Integrated Cinema Media Processor (ICMP), Barco laser projectors are the first in the world capable of showing full 4K content at 60 frames per second and 3D movies in 4K at extraordinary brightness levels. And thanks to Barco's industryleading technology to minimize laser speckle, the Barco laser projectors provide superior 2D and 3D images on both white and silver screens. Barco's integrated laser projection technology improves the movie experience while reducing complexity for exhibitors. Based on laser light sources instead of lamps, Barco laser projectors free you from all lamprelated hassles, costs and maintenance. The Barco laser solution for cinema features a single projector architecture that can be seamlessly integrated into your current system. No alignment is required among

One major saving provided by the projectors is that all lamp-related costs are eliminated, as there are no lamps involved. Thanks to their extremely high optical efficiency; brightness and light levels have been driven up, while operational costs have been driven down. When compared to xenon projectors generating the same brightness level, the Barco laserilluminated projectors consume 40% less power. The reliable laser light source offers an extremely long lifetime of 30,000 hours or more while keeping 80% of its initial brightness level. The Barco laser projectors share their design philosophy with the other Barco digital cinema projectors. All around the globe, theatre owners have praised the modularity of the Barco digital cinema projectors, and the Barco laser projectors continue this distinct advantage. This clever design ensures fast and simple maintenance and maximum uptime. Another hallmark of Barco's lampand laser-based digital cinema projectors is their sealed optical engines. Thanks to this patented sealed enclosure, contamination cannot reach the optics or DLP Cinema chips, thus ensuring undiminished brightness and contrast levels. The Barco laser projectors form the fundamental component of the CinemaBarco experience in auditoriums. CinemaBarco is a complete cinema experience featuring unmatched sight and sound technology designed to reignite the magic of the movies. Barco offers unprecedented solutions and economics to the cinema industry, focused on delivering compelling experiences for cinema audiences that also generate additional revenue for exhibition partners.

Sony, NT Live & Vue International Join Hands for Exclusive 4K Screening From next month, Vue International audiences around the UK will exclusively be able to watch the acclaimed National Theatre Live production Behind the Beautiful Forevers -projected in Sony Digital Cinema 4K for the highest possible picture quality.

of 4K coverage that the company provided on the NT's pioneering War Horse broadcast in February 2014. Led by Tom Giles, the NEP Visions technical team has worked hard to ensure that the workflow has been maximised, improved and streamlined to make it as easy as HD.

A landmark in event cinema, the 12th March performance of Behind the Beautiful Forevers was specially recorded in front of an audience at the NT's Olivier Theatre using six Sony F554K cameras. Mastered as a 4K DCP (Digital Cinema Package), the show will be screened as a series of exclusive 4K presentations across the whole of Vue's 83-site estate. Fully exploiting the phenomenal detail, contrast and colour gamut captured by the F55, the 4Kscreenings will bring patrons in Vue cinemas closer than ever to the atmosphere of being in the best seats in the house at the actual performance.

Brian Clark, Commercial Director, NEP Visions said, "We pride ourselves on pushing the boundaries of live broadcast coverage and the use of 4K technology. 4K is a major focus for the NEP Group, and combining this with working on such a prestigious project for the National Theatre culminates in the perfect balance of premium content and cutting edge technology."

Staged by the NT's incoming Artistic Director Rufus Norris and starring Meera Syal, Behind the Beautiful Forevers has attracted widespread critical acclaim since its opening in 2014. Bringing the performance from stage to screen in 4K has seen Sony, NT Live and Vue working closely with a tight-knit team of technical partners to ensure the highest possible picture quality for cinematic presentation. "We've been broadcasting theatre productions into cinemas since 2009, and we've really learned how to create an absorbing experience for cinema audiences", says NT Live Producer Emma Keith. "Behind the Beautiful Forevers was a natural choice to get the 4K treatment. It's a huge production, with lots of scene changes, complex on-stage action and colourful costumes. We immediately knew it would look great on camera." NEP Visions added a 4K layer to its NEP 1 OB truck for the outside broadcast element, once more pushing the technology boundaries

To capture Behind the Beautiful Forevers with cinematic clarity, rental specialist Presteigne Broadcast Hire has supplied six Sony F55 Super 35mm 4KCMOS sensor camera chains, including the CA-4000 camera adaptor for 4K fibre transmission and BPU-4000 4K base band processor. "We've always been at the forefront of technology", says David O'Carroll, Presteigne's Head of Technology. "With the advent of 4K and the F55, NT Live now has the opportunity to capture stage productions with a cinematic aesthetic in the highest definition possible." The cameras are rigged for the production with PL mount lenses, providing a shallow depth of field that's ideal for the movie-like feel that NT Live and its production partners have taken pains to realise. "In many ways the F55 offers us the best of both worlds", says David: "Its large-format sensor gives us that movie look, but with operation that's just like an ordinary live TV camera." One F55 right by the front of the stage is complemented by three further cameras near the middle of the stalls - described by NT Live's Emma Keith as "the best seats in the house". An additional pair of F55 cameras fitted with remotelycontrolled Fuji lenses are jib-

mounted, grabbing dynamic tracking shots right over the audiences' heads and into the performance space itself. Wide-angle establishing shots help capture the mood as the audience files into the Olivier auditorium. But once the curtain rises, the half-dozen F55 cameras are focused entirely on the stage action. Lighting is subtly adjusted for an optimum look on camera, while carefully maintaining the integrity of the original lighting design. "Theatrical lighting can be a challenge for video cameras, with lots of sudden blackouts, changes and colour shifts", explains Emma Keith. "We don't re-light the show for broadcast, but we do make small adjustments in technical rehearsals. We also fine-tune things like makeup and even the colour of the performers' hair. Then during the performance we're constantly tweaking things to make it work for a cinema audience - we're effectively colour grading in real time." "We're doing this as a totally end-toend 4K production for the benefit of Vue audiences" explains Technical Producer Chris Bretnall of Creative Broadcast Solutions, who's been intimately involved in the realisation of every NT Live project since 2009. "Our job is to accurately translate the National Theatre's creative vision, exactly as it's meant to be seen in terms of lighting and colour grading" says David Margolis of Soho Digital Cinema (SDC), NT Live's preferred mastering 'lab' for its cinematic productions. "We want to give cinemas a great-looking product - and for Behind the Beautiful Forevers we're working with the 'aslive' signal coming straight from the OB truck, completely uncompromised" notes David. "NT Live and its technical partners have set the benchmark for bringing world-class theatre into cinemas", comments David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. May-June 2015


Vue Standardises on Sony 3D Leading cinema operator Vue Entertainment International is converting almost 400 of its Sony 4K projection systems in the UK, Ireland, Germany and Denmark to Sony Digital Cinema 3D. Upgrading its fleet to Sony 3D further enhances Vue's customer offering - giving audiences' supreme picture quality at every performance, whether they're watching in 3D or 2D and provides the operational attractions of standardising on an all-Sony 3D presentation solution. The operator has already standardised on Sony 4K projection across the group's Vue and CinemaxX branded European estate. Unlike 'triple-flash' systems that rapidly present different images to each eye in turn, Sony Digital Cinema 3D dual lens solution provides smooth, immersive flickerfree 3D images without distracting flashing effects. Sony's flexible, cost-effective R515P and R510P projectors are increasingly the preferred choice with independent exhibitors and boutique cinema chains. Recent UK independent customers include Curzon that is equipping seven sites across its network with Sony 4K technology. In recent months, Sony Digital Cinema Solutions Specialist dcinex (Ymagis Group) has won significant contracts in the Greece with customers Ster Cinemas and Odeon Cinemas, representing over 60 systems in total. Following on from its large-scale adoption in many countries, Sony 4K is fast becoming a must-have choice in other markets that are currently transitioning to digital. Leading Turkish boutique chain CINEMApink

has completed a 110-screen all-Sony conversion that includes 25 3D systems. Appointed late last year as an official dealer for Sony Digital Cinema 4K projection systems, Omega Cinema Systems has enjoyed considerable sales success in the region, supplying 4K projection systems to local customers including two brand-new sites in Ankara with cinema operator CineVision. Sony continues to lead the way in helping operators and content owners capitalise on the fast-growing Event Cinema market, spanning live and recorded presentation of cultural, sports and other events. In 2014, Sony helped bring The National Theatre's acclaimed stage production of War Horse live in 4K to movie-goers in London's West End. The same year, Sony and Vue Entertainment teamed up to screen two matches of the summer's 2014 FIFA World Cup in 4K at Vue's prestigious Westfield multiplex. Building on this impressive track record, Sony Digital Cinema has recently announced a groundbreaking initiative in the UK with the National Theatre (NT) and leading exhibitor Vue Entertainment International to screen four NT Live stage productions for Vue audiences in 4K. A milestone in Event Cinema, this unique three-way partnership represents the first agreement of its kind between a leading cultural brand, a cinema chain and an electronics manufacturer. Over the next year, audiences at Vue cinemas across the UK will be able to enjoy a world-class cultural experience without travelling far from home. The four shows will be captured with

Sony industry leading 4K cameras, the PMW-F55, for screening as a 4K DCP across Vue's UK estate that is equipped exclusively with Sony 4K projection systems. "We've always been committed to give exhibitors and their patrons the absolute best possible picture quality" confirms David McIntosh. "Laser light source will be one of the game-changers in the industry in the near future. But it's got to significantly outperform other solutions that are already well proven, and it's got to be at a price that make commercial sense to exhibitors. When Sony does bring laser to market - at the right time, and the right price - we certainly won't disappoint our customers", says McIntosh. "In the meantime, we continue to support and evolve our best-selling family of industryleading projectors that will keep on giving audiences an amazing 4K experience for years to come."

Another Successful Year for Sony Digital Cinema

Sony comes to CinemaCon with news of exciting customer wins, a new 4K solution for large screens, more information on its vision for the future of the cinema industry - and a ground-breaking partnership to screen world-class drama from the National Theatre in Sony 4K to Vue cinema audiences. "It's been an exciting twelve months since our last visit to Las Vegas for CinemaCon", says David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. "We're seeing concrete sales momentum, with 'early adopters' looking to replace their first-


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generation 2K projectors, alongside equipping brand new screens. "What's clear in all our conversations with customers is the priority they continue to place on all facets of Sony 4K image quality" notes McIntosh. "This isn't purely about brightness: operators also value the industryleading contrast ratio and colour that our R500 projector family delivers. It's an endorsement of our continuing strategy to deliver the highest-quality projection solutions on the market today and tomorrow." Sony 4K projection now gives audiences the best possible picture experience, from mid-sized theatres and boutique screens to major chains and large multiplexes. Introduced officially at CinemaCon, Sony's easy to use SRX-R515DS dual projection solution brings true 4K picture quality to larger screens. The SRX-R515DS combines two Sony SRX-R515 projectors to deliver a 30,000 lumen total output. This dual configuration delivers reference light levels for 2D presentation on screens up to 19.5m/ 64 feet for 14ft-L on white screen with 1.8 gain, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent). Boasting on average an 8000:1 contrast ratio, the SRX-R515DS assures fabulous images with rich, deep blacks and sparkling highlights.

IMAX & Vue International Announced Two-Theatre Agreement IMAX Corporation and Vue International, the multiple-awardwinning operator of modern state-ofthe-art multiplex cinemas, announced an agreement for two IMAX theatres in England. One theatre will be added to the Vue Cheshire Oaks multiplex in Cheshire with the second to go into the Vue Leeds Kirkstall complex in West Yorkshire. The agreement builds on the recent box office success of the exhibitor's newly opened IMAX

theatre at the Fisketorvet Copenhagen Mall in Denmark, operated by Vue subsidiary CinemaxX. The theatre opened on April 22 with Avengers: Age of Ultron and has become the highest-grossing site in Denmark and the third highestgrossing IMAX site for the film worldwide. "Over the years, we've observed the impressive results that IMAX has generated in the UK and abroad. During the inaugural opening weekend of our first-ever IMAX theatre in Copenhagen, we were seriously impressed by the box office success and witnessed first-hand the power of IMAX to deliver an unparalleled cinema experience and bottom-line results," said Tim Richards, CEO and Founder, Vue International. "We're delighted to build on this early IMAX success with today's agreement. The IMAX brand and immersive format will serve as a key differentiator in our multiplexes and we are confident it will be embraced by more of our guests and help drive our continued growth." "Our UK network has more than doubled since 2012. This success is due in large part to our strategic partnerships and, as such, we're delighted to expand our relationship with one of the fastest-growing exhibitors in Europe," said Andrew Cripps, President, IMAX EMEA. "With a network that spans nine countries, Vue is committed to developing a truly international network leveraging state-of-the-art technology. We believe our new partnership will not only support our mutual growth in the UK, but also present opportunities for further collaborations across Europe."

Wanda Selects Dolby for New Cinema Screens in China Dolby Laboratories and Wanda Cinema Line Corporation, one of the largest cinema exhibitors in China, announced that Wanda will purchase more than 400 units of the Dolby ShowVault/IMB to deploy in all of its new cinema screens built in China through the end of 2015. "The ShowVault/IMB has already proven its worth in our existing cinemas, delivering outstanding performance and high reliability," said Zeng Maojun, Board Director and General Manager of Wanda Cinema Line Corporation. "We are very pleased to continue this collaboration with Dolby, and we are confident the ShowVault/IMB will help ensure high-quality digital cinema presentation in our new screens in 2015." The Dolby ShowVault/IMB is the most widely deployed integrated media block (IMB) product in the cinema industry. Its superb reliability and enriched feature set continues to make it a much sought-after solution. "It is Dolby's long-term commitment to provide leading playback solutions to support the evolving digital cinema industry in China and around the world," said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. "We are delighted to continue to work with an industry leader like Wanda, which shares with Dolby a single goal: to constantly strive for quality and innovation."

"Our differentiated format, coupled with our highly anticipated film slate over the next several years continues to drive strong demand for new IMAX theatres around the world," said IMAX CEO, Richard L. Gelfond. "We're delighted by Vue's early IMAX success and its confidence in IMAX to strengthen its business - a sentiment held by leading exhibitors worldwide." May-June 2015


China's Huayi Brothers Sign First IMAX Theatre Deal IMAX Corporation and Huayi Brothers Cinema Investment Co. Ltd., a subsidiary company of Huayi Brothers Media Corporation Ltd., announced an agreement for three IMAX theatres in China. Two theatres will be added to existing multiplexes in Beijing and Wuhan and a third will be added to a new construction project in Hefei. IMAX and Huayi Brothers first partnered on the 2010 film Aftershock, which marked the firstever IMAX local-language DMR title. The film went on to become one of China's highest-grossing films of 2010, generating more than $102 million. In 2012, the parties expanded their film partnership to a total of eight Huayi Brothers titles that included Tai Chi 0, Tai Chi Hero, Back to 1942 and Chinese Zodiac in 2012, Journey to the West and Young Detective Dee in 2013 and the recent Chinese box office success, Dragon Blade in 2015. To date, Huayi Brothers has become IMAX's largest film partner in China, producing eight of the 20 Chinese IMAX DMR titles the Company has released. "We are involved in a spectrum of entertainment-related businesses and a key element of our success has been our focus on innovation to deliver the best entertainment experience possible. Our partnership with IMAX is an investment in innovation," said James Wang, President, Huayi Brothers Media Corporation Limited. "In China, the IMAX brand is synonymous with the best way to experience movies. The immersive IMAX Experience takes the moviegoers beyond the edge of their seat to a world they have never imagined. Today, we are pleased to extend our partnership to our exhibition business." "As the first Chinese and international studio to re-master a blockbuster film to the IMAX format, Huayi Brothers has played an important role in our evolution and success in China.


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Today's agreement builds on this success and marks a new chapter in our strategic relationship," said Don Savant, IMAX Managing Director, Asia Pacific. "We are delighted with the confidence Huayi Brothers continues to have in IMAX and together we look forward to delivering unforgettable movie-going experiences to audiences in China."

IMAX Continues Roll-Out of Its Next-Generation Laser Projection IMAX Corporation announced it is launching its new laser projection system in the Airbus IMAX Theater at the Steven F. Udvar-Hazy Center in Chantilly, Va., and in the Boeing IMAX Theater at Pacific Science Center in Seattle, Washington on May 1 - just in time for the release of Marvel's highly anticipated film, Avengers: Age of Ultron. The ground-breaking technology will provide audiences at the theatres with unparalleled brightness, contrast, colour and sound. The announcement brings IMAX's laser network to four - including Cineplex's Scotia Bank theatre in Toronto and The TCL Chinese Theatre in Los Angeles. In collaboration with the filmmakers and Marvel, Avengers: Age of Ultron will mark the first film to be re-mixed for

IMAX's new 12 channel sound system at these IMAX with laser locations. "We are pleased that two of our long-time partners - the Smithsonian and Pacific Science Center - will be bringing this cutting-edge laser technology to their prestigious venues," said IMAX CEO Richard L. Gelfond. "We couldn't think of a better film to launch these locations, as well as our first 12-channel sound mix, than Marvel's highly-anticipated Avengers sequel. The feedback and support we have been receiving on the new system from filmmakers, exhibitors and moviegoers have been extremely encouraging and we look forward to continuing our mission to blend art with science to create a unique experience audiences can't find anywhere else." Zarth Bertsch, Smithsonian's Director of Theaters, added: "IMAX with laser will deliver our visitors at the Airbus IMAX Theater a more immersive and visceral experience, including 3D for the first time, enabling us to show more documentary films and Hollywood blockbusters. We're excited to be the first museum in the world to receive this new technology - continuing our decades-long partnership with IMAX to provide the best educational and entertainment experiences." Diane Carlson, Pacific Science Center's Vice President Guest Services & Theaters, commented: "Pacific Science Center has partnered with IMAX since 1979 to provide the best presentation in cinema. They keep innovating and we keep upgrading. IMAX with laser immerses our audiences in the action like never before with brighter, crisper images and the ultimate immersive sound system. The IMAX with laser experience has set the new cinematic standard for excitement and education and we are proud to present it to our community." Designed from the ground up for IMAX's largest screens, the dual 4K laser projection system is equipped with a new optical engine and suite of proprietary IMAX technologies capable of projecting an image with up to a

1.43:1 aspect ratio with maximum resolution and sharpness, unparalleled 2D and 3D brightness, industry-leading contrast and an expanded colour gamut that will allow filmmakers to present more vivid and exotic colours than ever before. The new system also includes IMAX's next-generation sound technology that delivers even greater power and precision for ultimate audio immersion. It has been upgraded to 12 discrete channels plus sub-bass, and includes additional side channels as well as new overhead channels that will improve the system's ability to position sounds around the audience and further ensure every seat is the best in the house. IMAX has signed more than 71 laser system deals to date with iconic venues such as AMC Theatres' Lincoln Square 13 (New York City), Universal Citywalk Stadium 19 (Los Angeles) and Metreon 16 (San Francisco) IMAX locations, the Empire Leicester Square IMAX (London), the Darling Harbor IMAX (Sydney), as well as several upcoming Wanda IMAX locations in China. The IMAX release of Marvel's Avengers: Age of Ultron will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.

IMAX & VOX Cinemas Partner to Bring Three IMAX Theatres to Middle East IMAX Corporation and VOX Cinemas, a leading exhibitor in the Middle East, announced an agreement for three IMAX theatres to be added to VOX locations throughout the region. IMAX theatres will be added to existing complexes in Abu Dhabi, UAE, and in Beirut, Lebanon,

marking IMAX's entry into that country. In addition, IMAX's nextgeneration digital laser projection system will be launched as part of a completely new development of their flagship VOX Cinema, located within the landmark Mall of the Emirates in Dubai, UAE. "Moviegoers in the Middle East want only the best cinema technology and movie watching experiences when visiting our cinemas and IMAX is a brand that is regarded as the best among our guests in the region," said Cameron Mitchell, CEO of VOX Cinemas. "Our commitment to delivering a customer-focused cinema experience is a perfect fit with IMAX's cutting-edge technology and blockbuster film slate. As we continue to expand our circuit throughout the Middle East, IMAX will serve as an anchor attraction that we are confident will be embraced by our guests." "Since 2001, we have grown from two IMAX theatres in the Middle East to 15 theatres today and we expect our network growth to accelerate over the next few years," said Andrew Cripps, President, IMAX EMEA. "This agreement builds on this momentum and is strategic on many fronts. Not only are we welcoming a new, world-class exhibitor to our business in the Middle East, entering a new market and signing our first laser commitment in the UAE, we are doing so with a partner whose growth plans in the region mirror our own. I believe our collective strengths will expand the reach of The IMAX Experience速 throughout the Middle East and support our mutual growth efforts." IMAX has undertaken a significant R&D investment to develop its nextgeneration projection and sound system, featuring ground-breaking laser technology. IMAX with laser represents a quantum leap forward in cinema technology - providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio.

Ballantyne Strong Announces Departure of Gary Cavey Ballantyne Strong, a diversified provider of digital technology services, products and solutions, announced the departure of Gary L. Cavey from the positions of Director, President and Chief Executive Officer of the Company effective May 8, 2015. Chris D. Stark, who has served as Senior Vice President and Chief Operating Officer of Ballantyne Strong since May 2010, has been appointed President of Ballantyne Strong. "We believe there is significant opportunity to improve financial performance at Ballantyne Strong," said D. Kyle Cerminara, Board Member of Ballantyne Strong and CEO of Fundamental Global Investors. "Ballantyne has an 80-year track record of providing innovative products and services to the cinema industry, and has built strong capabilities in the areas of digital media and managed services. We are looking forward to working with Chris Stark, the senior management team and the newly comprised Board of Directors to enhance shareholder value. We wish Gary Cavey good luck in his future endeavours." "We would like to thank Gary Cavey for his service to Ballantyne Strong," said Samuel C. Freitag, Chairman of the Board of Directors of Ballantyne Strong. "We have great confidence in Chris Stark to work with the other members of our senior management team to ensure that we maintain a high level of execution and customer service." "I'm proud of the work we have done at Ballantyne during my time as Chief Executive Officer and I remain a significant shareholder," said Mr. Cavey. "I believe that Ballantyne has a bright future ahead of it and look forward to supporting the Board and management team in their efforts to create value for shareholders in the future."

May-June 2015


AMC and Dolby to Launch Dolby Cinema at AMC Prime AMC Theatres and Dolby Laboratories, Inc announced Dolby Cinema at AMC Prime, a premium cinema offering for moviegoers that makes every visit a completely captivating event. Dolby Cinema at AMC Prime combines spectacular image and sound technologies with inspired design and amazing comfort. Moviegoers will be wowed by Dolby Vision laser projection and Dolby Atmos sound, as well as AMC Prime power reclining seats with seat transducers that vibrate with the action on screen. By mid-May 2015, AMC expects to have fully installed Dolby Cinema at AMC Prime in up to four AMC locations in major cities across the United States. AMC intends to expand to 50 operating Dolby Cinema at AMC Prime locations by December 2018 in additional cities, including San Francisco, Las Vegas, Philadelphia, Miami, Boston, Denver, and Seattle, and up to 100 Dolby Cinema at AMC Prime locations by December 2024. "Dolby Cinema delivers a unique moviegoing experience with rich and vivid imagery and lifelike sound," said Kevin Yeaman, President and CEO, Dolby Laboratories. "Dolby Cinema at AMC Prime will transport audiences across America into the ultimate moviegoing experience." "Guests should prepare to be blown away when we launch this amazing theatre experience," said Gerry Lopez, CEO and President, AMC. "Moviegoers are already demonstrating they'll drive past other theatres to see a movie in AMC Prime, so combined with Dolby's pioneering technology, this next-generation Premium Large Format experience will leave them impressed, thrilled, and excited by what they see, hear, and feel-all from the comfort of their reclining chairs." The addition of Dolby Cinema at AMC Prime bolsters AMC as the Premium Large Format leader in the


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movie exhibition industry. As part of the agreement, AMC will renovate its existing Premium experiences-ETX and AMC Prime-into Dolby Cinema at AMC Prime. Renovated AMC auditoriums will feature newly installed Dolby Cinema, which incorporates Dolby Atmos audio technology and the Dolby Vision projection system. The Dolby Vision laser projection system delivers high dynamic range with enhanced colour technology that produces incredible blacks and a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make audiences feel like they are in the movie's world. Dolby Atmos, the awardwinning Dolby sound technology, moves audio around the theatre, even overhead, with amazing richness and depth. The lifelike sounds of music, people, and things flow all around the theatre in sync with the action to create a more immersive and moving experience. The inspiration for the design elements came out of the desire to achieve technically superior sight and sound capabilities for all Dolby Cinema at AMC Prime locations. The design of the cinema itself has been created to set a mood and draw audiences deeper into the story. Through the Dolby technology, combined with the ultimate comfort and experience of the AMC Prime plush recliners with seat transducers, guests will feel closer than ever to the action on screen.

GDC Technology Appoints Tony Adamson as Head of Strategic Planning GDC Technology Limited ("GDC Technology"), a world leading digital cinema solutions provider, announced Tony Adamson has joined GDC Technology as new Senior Vice President of Strategic Planning. In his new role, Tony will be responsible for driving sales and developing marketing strategies that will deliver added value to GDC's customers. Building upon the company's expertise in cinema technology, and its leading position in the market, he will focus on creating new business opportunities and nurturing business partnerships worldwide. With more than 30 years of experience in the cinematic industry, Adamson brings an insightful global perspective to GDC that will greatly aid the expansion of the company's business ecosystem. His leadership will play a key role in driving forward company strategy, and realizing GDC's ambitions for future growth. "Having known Dr Chong and the GDC team for nearly a decade, I have always been extremely impressed with their innovative products and ability to drive the industry forward. With the transition to digital cinema nearly complete, the doors have opened for new technologies and techniques. This is an exciting time for the industry, and I'm equally excited to be a part of a world-class company that is leading the way in improving the movie-going experience," said Tony Adamson. Dr Man-Nang Chong, GDC Technology's founder, chairman, and CEO, added: "We are very fortunate that Tony is joining the company. His experience in international sales and marketing, combined with his proven record for executing highly successful corporate strategies that increase both brand awareness and

industry sales, makes him the ideal choice for this new role, especially at a time when we are expanding globally into new businesses. I have the utmost respect for Tony's experience and accomplishments. Having worked together extensively in the past, we have developed a close and trusted relationship that will enable us to collaborate effectively to facilitate GDC's expansion." Prior to joining GDC Technology, Tony served as the Worldwide Strategic Program Manager for Texas Instruments' Enterprise and Cinema Products - a global leader that provides award-winning TI DLP technology which powers the world's top display devices in movie theatres (DLP Cinema products) to deliver high resolution images rich with colour, contrast, clarity and brightness. Tony is also on the boards of the International Cinema Technology Association (ICTA) and Variety, The Children's Charity of Texas, where he is a past Chairman of the Board. Before joining TI, he held the post of Director of Strategic Marketing for AMC Entertainment.

GDC Technology Records Strong Sales of Integrated Projection Systems GDC Technology Limited (GDC Technology), a world leading digital cinema solutions provider, announced it recorded strong sales of its integrated projection systems in the Southeast Asia region in Q1 2015. GDC Technology's relentless pursuit of and commitment to the development of technology innovation and advancement has affirmed its leading position in the region. Despite the challenging market environment in the region, GDC delivered a strong first quarter. As of today, the sales of GDC's integrated

projection systems reached 67 units this year, in Southeast Asia alone. GDC's integrated projection systems were shipped to Indonesia, Thailand, Laos, Cambodia and Vietnam. GDC's commitment in the region is the key to its success. In addition to the opening of the Network Operations Center in Singapore, GDC opened its first office in Indonesia last year making it the dominant digital cinema solution provider for three key local exhibitors now. Cinemaxx, a new cinema circuit in Indonesia owned by Lippo Group, is poised to become one of Indonesia's largest and most preferred motion picture exhibitors with more than 1,000 screens and 150 locations planned across 77 cities. "I am excited about the continued growth in our addressable market, and I am pleased with GDC's increasing competitive advantage in Southeast Asia. Our investments in the region are aligned with evolving needs in these markets," said Dr Man-Nang Chong, founder, chairman and CEO of GDC Technology. "Our commitment in this region has been reinforced with the establishment of a new office in Jakarta, Indonesia last year to better and more efficiently address customer needs, whereas GDC's Network Operation Center in Singapore continues to provide the most responsive round-the-clock services to our customers in the region. Together with our experience and professional local services team, we expect GDC Technology will continue to be one of the most trusted names in digital cinema solutions."

Jinyi Zhujiang Movie Circuit Selects GDC's Servers Again GDC Technology Limited, a world leading digital cinema solutions provider, announced that it has sealed a new server deployment deal with Jinyi Zhujiang Movie

Circuit Co. ("Jinyi"), one of China's top 5 cinema circuits. Under the agreement, 200 units of GDC's flagship SX-3000 Standalone Integrated Media Block ("SX-3000 IMBTM"), along with its Enterprise Storage solution, will be deployed across Jinyi's new multiplexes in 2015. Established in 2004, Jinyi soon expanded to become one of the leading cinema chains in China, and now manages and operates close to 1,000 screens at over 200 locations across the country. Specializing in five-star luxury multiplex theatres, the company has an aggressive expansion plan that involves opening more than 200 new screens annually in the next 5 years. Jinyi has now enjoyed a 10-year partnership with GDC, having installed its first GDC server in 2005. In 2011, more than 200 units of GDC's SX-2000A Digital Cinema Server with Integrated Media Block (IMB) were deployed by Jinyi, making GDC the chain's number one digital cinema server provider. In addition to digital cinema equipment, GDC's TMS has also been deployed on a large scale for Jinyi since 2011, with this solution helping it to manage screens at multiple locations, including in remote areas such as Inner Mongolia. "We are very impressed by the quality of GDC's products and services, and the success of GDC server deployments throughout the circuit in the past has certainly cemented the company's position as a partner in our expansion now and in the future," said Shou-wei Xu, General Manager, Project Command Center of Jinyi. Dr Man-Nang Chong, founder, chairman and CEO of GDC Technology, said: "We are grateful to have gained the trust of Jinyi again. We treat Jinyi like partner and we continuously strive to provide quality services and most costeffective and innovative products to our customers."

May-June 2015


Cinemex to Deploy GDC's SX-3000 Standalone IMB GDC Technology Limited, a world leading digital cinema solutions provider, announced a milestone achievement after Cinemex, one of the company's largest customers worldwide, recently installed its 2,000th GDC digital cinema server, with plans to further expand in 2015 by installing GDC's SX-3000 Standalone Integrated Media Block™ ("SX-3000 IMB") in its theatres. As the world's sixth largest cinema circuit, with more than 270 locations in Mexico - including particularly strong roots in Mexico City - Cinemex is a rapidly growing cinema theatre chain. With an established footprint in that country, it is now seeking to increase its presence elsewhere in Latin America and also in the U.S. Walking hand in hand with Cinemex as it rolls out its growth strategy is GDC. The relationship between the two companies dates back to 2011. Just four years later, Cinemex has installed its 2,000th GDC server and equipped its entire circuit with GDC's SX-2000AR digital cinema servers with integrated media block ("IMB"). As 2015 ripens, GDC and Cinemex are continuing their prosperous relationship. "From our first large-scale deployment a few years ago until now, we are extremely satisfied with the reliable performance of GDC products and the outstanding technical support provided by GDC's team," said Rolando Maggi, Cinemex's Director of Infrastructure. "In 2015 we are looking forward to continuing our tradition of using GDC products by installing the GDC SX-3000 server, with its renowned IMB. "Dr. Man-Nang Chong, founder, chairman and CEO of GDC Technology said: "This is a milestone we are incredibly proud to reach, which demonstrates the continued mutual support and loyalty between ourselves and one of the best exhibitors worldwide. Customer


May-June 2015

satisfaction with GDC products and services is essential to generating goodwill for our brand, which increases our volume of repeat business and creates new customers as well. We will continue to bring our customers the best in digital cinema to ensure their patrons enjoy the ultimate cinematic experience."

Santikos Theatres Outfits New Casa Blanca Theatre with Barco Laser Projection Barco, the worldwide market share leader in digital cinema, is again the laser projector of choice for Santikos Theatres, which has selected the flagship model of Barco laser for the new Casa Blanca Theatre in San Antonio, Texas. As the first laser projector customer for Barco in North America, Santikos is expanding its laser footprint with Barco laser projection to significantly enhance movie image quality while reaping the rewards of improved operational efficiency. Last year, Santikos Theatres chose Barco's laser flagship DP4K-60L projector for its 19-screen Palladium theatre, the chain's premier property in central Texas.

Based on its overwhelmingly positive experience with Barco laser projection, Santikos decided to procure additional Barco laser flagship projectors for its newest cinema, destined to be a jewel in the community with its stunning architecture, in-seat dining and full service bar, and plush seating coupled with Santikos' legendary guest service. "Audience reaction to our first Barco laser projector showings at the Palladium was tremendous, affirming our confidence in their innovative technology as a real game-changer for premium cinema," comments Art Seago, CEO of Santikos Theaters. "We are eager to expand our laser projection footprint with Barco in keeping with our desire to continually offer our customers the best movie presentation possible." With the largest global footprint for laser projection, Barco is currently shipping the only fully integrated 6P solution in the industry, and just recently introduced a revolutionary fleet of laser projectors with the perfect match for every screen. The first DCI-compliant projector capable of showing 4K 2D content at 60 fps and 4K 3D at 30 fps, the Barco laser projector presents the brightest, highest quality images to deliver stunning audience experiences available only in theatres. It is also highly energy efficient (more brightness with no lamps), and features a single projector platform that easily and cost-effectively integrates into current systems for the ultimate in simplicity. Barco laser projectors also embody the company's latest Alchemy technology, featuring the Intelligent Projector concept. Barco Series 3 Alchemy projectors build upon the powerful engine developed for its Series 2 projectors, which comprise the majority of the installed base of digital cinema projectors worldwide.

AAM & HTS Join Forces to Launch New Cinema Experience Cinema is set to become more personalised and engaging with the launch of CineCardz - a revolutionary way for cinema-goers to send a unique, personalised message to someone special via the big screen. With CineCardz, think greetings cards, think e-cards and now think bigger and better. Cinema software company Arts Alliance Media and cinema innovation specialists Highlands Technologies Solutions have joined forces to launch CineCardz, a product which allows cinema customers to book a personalised greeting for someone special in the audience to play out in front of a film screening of their choice. Arts Alliance Media will act as a worldwide partner for CineCardz. CineCardz makes a visit to your cinema even more special, providing a unique offering that further enhances the customer experience. CineCardz drives customer loyalty, increases frequency of cinema visits and increases incremental revenue. For the customer, they simply order a CineCardz through the dedicated website as part of a standard ticket purchasing process. Customers can upload a message that is then converted to a 30-second animation DCP (Digital Cinema Package), sent electronically to the relevant cinema and automatically inserted into the right place in the pre-show playlist. One CineCardz slot will be available for each scheduled screening at participating cinemas. For exhibitors using Arts Alliance Media's Theatre Management System Screenwriter, there will be nothing to install but just an option to activate free of charge. For the others, exhibitors simply need to install an internet-connected CineCardz box at each site. The box connects to the cinema server to manage insertion of the CineCardz content into the playlist and to collect playback logs in order to confirm the screening. CineCardz

operates on a revenue-share model, providing additional revenue to exhibitors as well as a more exciting experience for customers with no ongoing costs at all. The system uses a 2-step moderation process, first automated then validated by the exhibitor to ensure content matches exhibitor policy.

Ballantyne Strong and Fundamental Global Investors Announce Settlement of Proxy Contest Ballantyne Strong, Inc. and Fundamental Global Investors announced the settlement of FGI's proxy contest. Key terms of the settlement include: The Board of Directors will be expanded from seven members to nine members; Five of the members of the Board of Directors will come from FGI's slate of proposed directors; Four of the members of the Board of Directors will come from incumbent directors of Ballantyne Strong; At least two of the incumbent directors will serve on all committees of the Board of Directors for two years. FGI and certain of its affiliates and associates agree not to acquire, in the aggregate, beneficial ownership of more than 20% of the outstanding shares of common stock of Ballantyne Strong for two years. The Company will amend its Shareholder Rights Plan to expire within five business days after the date hereof without any consideration being paid to the holders of the rights thereunder. FGI has withdrawn its proxy contest, and the combined slate of nine directors will stand for election at the Company's 2015 Annual Meeting of Stockholders to be held on May 13, 2015.

Global Investors and is confident that the changes we are making will serve the best interests of our shareholders," said Samuel C. Freitag, Chairman of the Board of Directors of Ballantyne Strong. "We believe the new composition of the Board of Directors is a strong collection of highly experienced and accomplished executives with diverse skill sets that will provide energetic and active leadership as we work to enhance long-term shareholder value." "We look forward to working with Ballantyne Strong's management team, Sam Freitag and the newly formed Board to improve returns for shareholders," said D. Kyle Cerminara, Chief Executive Officer of Fundamental Global Investors. "We believe there is a significant opportunity to improve Ballantyne Strong's financial performance while strengthening capital allocation decisions, corporate governance and shareholder relations. There is tremendous value to be unlocked at Ballantyne Strong, in our opinion, and we will look to instill a sense of urgency to create value for shareholders."

QSC Cinema’s First-ever Dealer Meeting The QSC Cinema group held its firstever Dealer Meeting on April 21 in Las Vegas, just prior to the beginning of CinemaCon, the industry’s largest trade event. Despite the very early hour, nearly 100 dealers from 24 countries around the globe attended the standing-room-only event. Barry Ferrell, Danny Pickett, and Mark Mayfield shared product and application information, and updates on marketing and sales activities.

"The Board is pleased to announce this settlement with Fundamental May-June 2015


Vision Media Management & 3D Specialist Volfoni Announce Partnership Vision Media Management (VMM) and 3D specialist Volfoni announced they have partnered in a 3D glasses recycling program that will continue to serve a "green" initiative and remain environmentally conscious. Using its SmartCrystal Cinema product line, Volfoni has continued to gain more 3D customers, and have an expectation to cater to the growing demand. However, recycling and reducing their carbon footprint and limiting landfill deposits remains a priority. This is accomplished by utilising the services of VMM and their 3D glasses washing stations offering a low cost alternative which will cover North America by lowering shipping fees from the recycling/washing location. When Volfoni produces their high quality 3D passive glasses, they ship to VMM. VMM will continue to distribute to Volfoni clients, while also shipping the recycling bins to theatres. Glasses returned by consumers will be shipped back to VMM locations for cleaning and sterilization before being shipped back to theatres for additional usage. Being able to only reuse 100.000 glasses will already have an impact of almost two tons of plastic, not produced. "Working with Volfoni on this program is something Vision is very committed to" said Michael Alvarez, Jr., President and CEO at Vision Media Management. "Not only do we want to offer consumers the best possible way to view their 3D content with safe and clean glasses, but we want to be environmentally conscious. These special washing machines are the best way to accomplish both goals." "Volfoni has always made the commitment to our partners we would recycle our 3D glasses. We trusted Vision to distribute and collect our glasses in anticipation of this day" said Matt Garelik, MD


May-June 2015

Americas at Volfoni. "We knew Vision would provide the care and efficiency necessary to make the glasses recycling process as light a footprint as possible. The same way Volfoni aims to reduce energy consumption with ever more light efficient 3D systems, we want to stop filling landfills with plastic."

Christie Offer Ultimate Visual Experience at Wanda's New Attractions Christie, the global leader in visual displays and audio technologies, installed close to 160 projectors at Wanda Movie Park and Han Show Theater. Known as the Wanda Movie Park and Han Show Theater, the twin attractions are developed by Chinese conglomerate Wanda Group and are located at opposite ends of the Wuhan Central Cultural District. The three-story Wanda Movie Park, whose architectural design is inspired by "chime bells" from the ancient Chu-Han period, is the first indoor movie theme park in the world. It contains six state-ofthe-art multi-dimensional movie rides zones covering different areas of film entertainment such as 4D cinema, 5D cinema, flight theatre, immersive theatre, interactive theatre and space theatre. On the other side, the red Chineselantern-shaped Han Show Theater is the ideal location for staging worldclass performances, including a new water show directed by theatre and performing arts maestro Franco Dragone - best known for the "Cirque du Soleil" shows. The venue combines aerial, aquatic and immersive stage performances to create an electrifying visual and sensory experience for audiences.

Both Wanda Movie Park and Han Show Theater are fitted with close to 160 Christie 1-chip and 3-chip DLP projectors with resolutions of up to 4K to provide the best possible visual and immersive experience for visitors. The installation of 'all Christie' visual solutions at both venues was undertaken by Christie China partners Wincomn Technology and Starlighting. Lin Yu, vice president, Christie Asia Pacific, commented, "With expertise in professional projection systems for 85 years, Christie has established a global reputation as the leading manufacturer of a variety of display technologies and solutions. We are therefore honoured and excited to be chosen by Wanda Group to have a wide range of our advanced visual solutions installed in the new Wuhan Movie Theme Park and Wuhan Han Show Theater. At the same time, we're very pleased to work closely with our valued partners Wincomn Technology and Starlighting on the installations, and are optimistic that visitors transported to these exciting worlds are able to enjoy vivid adventures and performances in totally immersive environments." A spokesperson from Wanda Group added, "As a long-time user of Christie's visual solutions in our cinema multiplexes, we know that Christie delivers the best visual display solutions backed by reliability and performance. That is the reason why we have invested and installed close to 160 Christie projectors in our latest twin attractions in Wuhan. We are confident that Christie's solutions can deliver the exceptional visuals and performance which ensure that visitors to our attractions can experience the magic and excitement of immersive displays." Wanda Movie Park and Han Show Theater have been opened to the public since December 20, 2014. Income for both projects is projected to exceed RMB1.5 billion for 2015, setting a new record for Chinese cultural projects.

Moving iMage Technologies Introduces a New Division for the Cinema Exhibition Industry The Professional Cinema Enterprise Solutions (a Division of Moving iMage Technologies or MIT) will be anchored by Cinergy, a modular, cloud-based Cinema Enterprise suite of software tools for complete and secure management, reporting and visibility into your theatres and their assets. Centralized at the corporate level with regional and localised drilldown capabilities to any digital asset or existing software system, Cinergy provides you with the most comprehensive management of your cinema business. A product of joint marketing and development with Digital Cinema Implementation Partners (DCIP), Cinergy is backed by the most experienced and proven IT and software development professionals in the cinema industry. "Digital cinema was a huge leap forward in technology for our industry. Our initial focus was in the presentation of great pictures and sound. Having achieved the best presentation possible, we started to look at ways to leverage the new digital platform and the information it provides. Since the digital systems allow for electronic connectivity and generate voluminous amounts of invaluable data, exhibitors have expressed a strong interest in software tools that would enable them to leverage the digital connection and extract, collate and manage all of that data. Cinergy does this for exhibitors" says Joe Delgado, EVP Sales and Marketing for MIT. Richard Manzione, CEO of DCIP, states "Coming from an exhibition background, I know how critical it is to have the right kinds of information. A large amount of raw, unorganized data is just as invisible to management as no data at all. Our team, working with and listening to cinema operators, has developed a modular software solution that is easily customised for any size cinema

business. Cinergy cost-effectively scales to any exhibitor's particular needs and scope. Software is not a static proposition; our partnership with MIT will allow us to refine and innovate our products as our customers' business requirements change and evolve." Together with Cinergy, another anchor product of the Professional Cinema Enterprise Solutions Division is Cine-QC. This operations tool not only expands the usability of the digital cinema network but also provides a digital logging and accountability platform that has long been needed in our industry. CineQC utilizes low cost tablets to permit wireless projection, sound and auditorium control as well as Near Field Communications (NFC) tags to create time-stamp and proof-oflocation verification. Checklists and service tickets are also a function of the CineQC platform to improve presentation quality and facility supervision. "The CineQC platform really improves operational efficiency and accountability, taking full advantage of the capabilities that digital cinema enables. The NFC tag verification requires that the operations or security personnel be present at a given location to perform their checklists or system adjustment; this is a key feature of the patentpending system" says Bevan Wright, EVP of Operations at MIT. MIT is a manufacturer and integrator of purpose built technology and equipment to support a wide variety of entertainment applications with a focus on motion picture exhibition. MIT offers a wide range of products and services such as custom engineering, systems design, integration and installation, digital technology solutions for 3D, digital cinema, A/V integration as well as customized solutions for emerging entertainment technology. MIT's Rydt Entertainment Systems Division

provides turnkey FFE solutions for new construction and remodels to include procurement, design, consulting, installation, and project management. Based in Fountain Valley California, our 28,000 square foot facility is home to corporate offices, engineering, manufacturing, distribution, integration as well as service and support divisions. Its primary manufacturing and warehouse location is augmented by a global network of service partners and OEM manufacturers. Digital Cinema Implementation Partners, LLC (DCIP) is a joint venture owned equally by exhibition industry leaders AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group, representing more than 15,000 screens in the United States. Formed in February 2007 to facilitate the rollout of a digital cinema infrastructure, the company has expanded its operations to include new administrative and software services aimed at streamlining the operations and interactions of exhibitors and distributors. DCIP is headquartered in Mahwah, N.J. with offices in Minneapolis and Denver.

Volfoni Welcomes RealD's UM Patent Invalidation in Russia The Russian Patent Office invalidated RealD's Utility Model ("UM") Patent 138095, finding that this UM patent brought no innovation to 3D technology and lacked novelty. "We are pleased that the Russian Patent Office has rejected RealD's wrongful attempt to suppress competition and threaten 3D cinema integrators and exhibitors. This decision allows 3D exhibitors, integrators and manufacturers to concentrate on the quality of the cinema experience and not on legal gamesmanship." says Alain Chamaillard, Volfoni's Managing Director for EMEA, CIS & Russia. May-June 2015


Moving iMage Technologies Completes Installation of All FF&E for Flix Brewhouse Cinemas Moving iMage Technologies (MIT), a premier manufacturer and integrator in the cinema exhibition industry, recently completed the installation of all furniture, fixtures, and equipment (FFE) for Flix Brewhouse's recentlyopened complexes at Merle Hay Mall in Des Plaines, Iowa and Merchant Square Mall in Carmel, Indiana. The complexes both feature an eightscreen cinema, in-house brewery, and full-service restaurant. Allan Reagan, CEO of Flix Brewhouse, stated "We chose MIT for our new projects for their competitive pricing, superb technical and engineering support, and their great customer support and project management team. They were with us from the start of the project to opening day." MIT worked with Flix Brewhouse to come up with the most technologically advanced audio and video equipment packages and the most luxurious interior details including wall-to-wall curved screens and luxurious seating. On the equipment side, MIT and Flix chose projectors and servers fully integrated into MIT projector pedestals, and sound racks that were all prewired at the MIT factory, ready to be installed the moment they arrived at the theatre, making for a smooth and successful installation process. MIT's IS-20 and IS-30 power management products improve efficiency and reliability throughout the complexes. Each complex is outfitted with one Dolby Atmos. Reagan stated, "We wanted to offer our guests a unique experience and Dolby Atmos definitely achieves that goal. We are beyond thrilled with the results." According to Jerry Van de Rydt, Senior VP of MIT, the experience with Flix Brewhouse was incredibly rewarding and it was great to see all the hard work from both parties


May-June 2015

result in two first-class theatres. " It was a pleasure working with the Flix team who helped us through several hurdles to get the jobs complete on time and on budget." Flix Brewhouse is America's Cinema Brewery - the only first run movie theatre in the world to incorporate a fully functioning microbrewery. By combining these concepts, Flix delivers to the theatre seat three of America's great loves - craft beer, great food and the latest movies. All stadium-seating auditoriums are outfitted with the latest highdefinition digital cinema projection and sound technologies, wall-to-wall curved screens, cushy high back chairs, and the revolutionary Easy Glider moveable tabletop. Flix brews nine of its own beers and offers 38 other draft beers for guests to enjoy, as well as an extensive wine selection and a variety of specialty nonalcoholic drinks. Food offerings range from traditional movie fare to upscale items like ahi tuna poke and artisanal pizzas.

Christie Launches the World's HighBrightness 3D Projectors Christie, the industry's preferred brand for digital projection solutions for entertainment venues including cinema and locationbased venues such as theme parks, museums and planetariums - as well as rental-staging projects, announced its laser projection system platform and products. Anchored by the Christie Freedom laser illumination system, the Christie CP42LH (Cinema),Christie D4K60LH (ProVenue) and Christie Mirage 4KLH (Immersive Environments) models are now available for widespread adoption, having been field proven with key

Christie customers in 2014/2015 in both publicly-announced and nondisclosed installations. "By providing from 5,000 to 60,000 lumen brightness, 4K resolution and on up to the Rec. 2020 colour space for the best colour reproduction in the industry, Christie's RGB laser systems are setting new standards for incredible brightness, wider colour gamut and astounding contrast," said Don Shaw, senior director, Product Management, Christie. "With this announcement Christie redefines what the world's best shared experiences are capable of, by increasing performance and capabilities across multiple applications and markets." The Christie laser projection system used in all models is based on a scalable laser light source with a choice of projection heads and a fibre cable that connects the laser light source with the projection head. The complete laser projection system is engineered to produce high brightness levels and exceptional colour utilising a high bit depth 4K resolution imaging engine. The Christie Freedom laser illumination system's modularity allows for 5000 lumen increments ('steps of light') output per module in a rack-mounted array of modules. The Laser Module consists of multiple RGB lasers, a cooling system and a fibre connection, which allows each module to be self-contained; therefore providing modular redundancy to the Christie Freedom laser illumination system. Christie is supplying three, highly engineered and powerful projection heads with its laser systems, tuned for specific customer/market needs: The DCI compliant Cinema projection head (Christie CP42LH - capable of up to 48Hz); The ProVenue 60Hz model (Christie D4K60LH - capable of up to 60Hz); and The Immersive 120Hz head (Christie Mirage 4KLH the only laser system capable of up to 4K resolution at 120Hz in a single projector).


Damodar Event Cinemas:

Entertaining Fiji Island!

Damodar Event Cinemas by Damodar Group has been spearheading the cinema exhibition business in Fiji. The launch of Damodar City Centre and the new multiplex with 4 cinema screens and a swanky foyer and Cinelounge bring a premium entertainment experience to the cosmopolitan city of Suva, Fiji. A multicultural regional centre, Suva, the Capital of Fiji, is the largest and the most cosmopolitan city of the island country. Damodar Group, which began way back in 1930s with

textiles export-import business, moved to Suva in 1950. That's when the business of cinema began thriving. By 1962, cinema business became the core operation of

Damodar Group. In 1996, Dayanand Damodar had the foresight to embrace revolutionary changes in the cinema industry, which led to the setting up of Village 6 Cinema Complex in Suva. Damodar Event Cinemas, as a cinema group in Fiji, has 3 sites today Village 6 Suva (6 screens), Village 4 Lautoka (4 screens) and Damodar City (4 Screens). In tune with the developments world over, Damodar Group reviewed their business strategy and soon realised that cinema business will have to be packaged as part of a complete retailing experience -- shopping, dining, film viewing, gaming etc. Hence, the Damodar City Centre concept was born.

Damodar City Centre The $30 million Damodar City Centre, which started construction in 2011, became a reality after the formation of the London Guarantee

May-June 2015



Corporation Limited, which is a joint venture partnership between Damodar Group Chairman Dayanand Damodar and Alistair Hutchison. The new multiplex at Damodar City Centre mall was launched officially on 12 December, 2013 (along with the opening of the mall on the same day) by the Prime Minister of Fiji Ratu Josaia Voreqe Bainimarama. Two of the mostawaited films Hobbit 2: The Desolation Of Smaug and Dhoom 3 were screened on the occasion. Damodar City Centre features restaurants, supermarket, retail shops, amusement centres, coffee shop and food court.


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• SPECIAL STORY • The new multiplex at Damodar City Centre has 4 cinemas, each having an exclusive concept. These 4 cinemas are Vmax, 2 Standard Cinemas and Premium Cinema. Vmax Cinema is Fiji's largest cinema screen with stateof-the-art surround sound technology. The Cinema complex also has a foyer and "Cinelounge" (Premium Lounge). "Damodar City Centre opened with newest digital technology which is available to all the cinemas around the world and now in Fiji. Equipment's such as Barco 4k projectors, JBL surround systems, Theatre Management Systems to make operations faster and easier. Users curved screen technology with Perlex screens houses the largest Vmax Screen in the South Pacific i.e over 22mts in width and 9mts in height. Vmax houses 367 seats that is the largest cinema seating in Fiji currently and has rocker seats. Vmax does not only have a curved screen but also has a curved seating arrangement to enhance maximum viewing experience from any seat. Damodar City Centre also houses a Premium Cinema where people are able to experience movies in luxury with table and bar service attached to a Cine-Lounge that is open to all cinema patrons. Damodar City Centre that houses Damodar Event Cinemas newest multiplex provided the public of Suva the luxury of enjoying movies with tiered seating, mega screen, mega sound and Premium viewing experience for the first time ever in Fiji," informs Madhu Singh, General Manager, Damodar Event Cinemas.

At Opening Night

Josaia Voreqe Bainimarama, Honorable Prime Minister, Fiji

Div Damodar, CEO, Damodar Group addressing the gathering

Guests at the opening night

Unveiling the plaque

Madhu Singh attributes the success of the Cinemas to its "State of the art facility; ideal for Corporate Events with the new media technology and away from the rush of the city in a Shopping Complex. With Facilities like Vmax and Premium Cinema, and Cine Lounge that no other Cinema Houses." With the success of Damodar City Complex, the Group has plans for further expansion across the country. Company Partners and Guests

May-June 2015



Michael's Green Paper Michael Karagosian speaks about the motion picture industry transition to digital cinema, the most significant transition in motion pictures since the introduction of sound. In this issue, he speaks about the latest Immersive sound format.

Strategies of Object-Based Sound The good news in immersive sound

model work in SMPTE. If one were to

theoretical MDA systems that DTS

is that a draft document that defines

expect Dolby's collaboration to


the many parameters of object-

continue in this manner, then a

based sound, what I refer to as the

standard could pop out of the oven

object model, has been completed

in another year or two.

in SMPTE. That doesn't mean it's approved. But it's a milestone nonetheless. The question on everyone's mind, however, is what does this mean?

Or not. The accomplishment recently achieved, having taken a year, is the easiest of the several tasks required to produce a useful standard. Ahead lie the tasks of determining the

The difficulty in achieving

architecture of the system, and the

agreement on a useful standard will

elements of that architecture that

be determined by Dolby's strategy

require standards for

for Atmos. Dolby is not only the

interoperability at the distribution

leader in object-based sound in

and exhibition levels. But there are

cinema, it remains the only company

fundamental differences between

to deliver object-based sound in

the numerous Atmos systems that

cinema. While DTS made a big

Dolby has deployed and the

marketing splash with its MDA object-based format over the past few years, it has yet to deliver a movie sound track. If DTS is waiting for standards to materialize before moving forward, it could be waiting a long time. Auro and Barco are also in this game, but have made less noise than DTS about object-based audio. While this scenario would suggest that Dolby's best play would be to delay standardization and continue to grab market share, this is not at all evident in its actions. Dolby, being the only company with substantial experience in objectbased sound, has contributed substantial knowledge to the object


May-June 2015

These differences are most evident in the architecture of the formats, as illustrated below. Sound objects (remember, these can be thought of as "sound bites") are carried differently in the two formats. Dolby allows up to 128 object audio channels for the carriage of sound objects, each sound object occupying a fulllength audio channel. DTS proposes a more compact method of carrying sound objects by multiplexing them in much fewer object audio channels. In the illustration above,

• TECHNOLOGY • three audio object channels are

uncompressed PCM audio and can

filmmaker. Will they mix sound for

shown for Atmos and only one

be carried in the 16-channel audio

Atmos, MDA, or both? One can

object audio channel shown for

track file of an unmodified DCP. We

imagine mixing for Atmos only, for

MDA, both carrying the same object

believe it provides adequate

purity of sound, or mixing for both

sound content.

flexibility for sound mixers." Please

Atmos and MDA, for maximum

note that these statements are my

footprint. Presumably, only a

conjecture, and not quotes from the

budget-conscious movie will pursue

companies named. However, I will

an MDA-only mix. It's entirely

take bets that we will soon hear

possible that Dolby will be bold and


not accept an MDA-only mix on

Dolby's method may seem inefficient, but it compensates by compressing the audio with Meridian Lossless Packing (MLP), reducing the size of each channel by effectively eliminating the empty

There are a few outcomes that are

space and lightly compressing the

possible in terms of standards. None

audio. MLP is the heart of Dolby

of which are important to discuss at

TrueHD@reg; compression, used in

this time. More important is the

Blu-ray discs. DTS proposes to use no

strategy that is likely to be in play.

audio compression while reducing

Whether or not Atmos is fully

file size using its multiplex scheme.

standardized is irrelevant. DTS will

Of course, DTS has not, and

not license MLP. If MDA emerges as a

undoubtedly cannot, without

standard, then the question is

punishment from its investors,

whether anyone will care. Even if

license MLP from Dolby.

exhibitors rush to install MDA in

The forthcoming dialog in committees is predictable. Dolby: "Atmos with MLP is implemented in 1000 (or thereabouts) screens, and works. Our experience is that objects may overlap, and that the flexibility of our method does not tie the hands of mixers. The proposed alternative is an invention that has not been tested in mixing rooms or

cinemas, it's unlikely that this will deter Dolby from continuing to sell Atmos as it is today, with the result that multiple immersive sound systems will exist. Distributors and exhibitors will complain that this is not what they want. But they will learn to bear it, just as they did with the mess of multiple digital sound formats for film in the 90's.

theatres." DTS: "MDA offers a

The decision that matters most in

license-free alternative that uses

immersive sound is that of the

Atmos systems. Given that Dolby is likely to be top choice in the decision tree, its mixing tools will also be top choice in the studio. To hold that position without compromising standards is not hard. Dolby's tools simply have to provide a standards-compliant object-based audio output (presumably MDA) for non-Dolby systems. This would explain Dolby's keen participation in establishing the standardized object audio model. The object model is the only part of the standards effort that Dolby need to concern itself with, as it plans to implement it as a secondary output. As pointed out in October 2013 in Would Someone Speak Up About Where Immersive Sound Is Going, the real battle of immersive sound will be in the mixing room, not in a standards committee.

Immersive Confusion CinemaCon was host this year to

developed when adding metadata

sound and metadata to the cinema.

demonstrations of three immersive

to sound. Claims of "my metadata is

This is referred to as the "bit

sound systems: Atmos (Dolby),

better than your metadata" simply

stream," for various reasons. It's not

AuroMax (Barco/Auro), and DTS:X

fly over everyone's head. If there is

necessarily a simple step, as there are

(DTS). Sound has never been more

one area where the standards effort

as many ways to define a bit stream

confusing to exhibitors, and more

has risen to the occasion, it has been

as there are automobiles on the 101

deceptively presented. Missing from

to put to bed the differences over

freeway in Los Angeles at rush hour.

CinemaCon was the core concept

metadata - the descriptors of a

To accelerate what could otherwise

that separates cinema from home

sound object. All three companies

become a painful process, a few

entertainment: preserving Creative

collaborated on a draft specification

Dolby executives say their company

Intent. None of the systems

that appears to have consensus. But

intends to submit the Atmos bit

demonstrated were capable of

until a metadata standard actually

stream for standardization, for use

playing a mix created on another

emerges, consensus doesn't mean

by all without royalties. If so, it



would greatly simplify the standards

There is no end to the number of

The next step in the standards effort

types of sound system that can be

is to define the method of carrying

effort, and eliminate the scenario described last month where dual

May-June 2015



distribution would rein. (Dual

How is an exhibitor to decide on a

Realistically, the competitive system

distribution would be required to

system? The first rule is that the

is more likely to be critiqued as

support the Atmos bit stream and a

preservation of creative intent across

inadequate in terms of preserving

non-Atmos standardized bit stream.)

multiple sound systems requires the

creative intent.

Standardizing the Atmos bit stream

buy-in of sound mixers. In contrast,

would produce as good a result in

all that exhibitors hear today is

distribution as one could expect.

pitches from the sound companies.

But such an immersive sound standard won't solve everything, particularly the preservation of creative intent in cinema. Dolby specifies one manner of speaker layout, with single row of speakers on the auditorium walls and two rows on the ceiling. With its new

Can the System on the Right Preserve What's Heard on the Left?

Importantly, no sound mixer has yet

The standards effort will be most

to say that a movie mixed on the

successful if Dolby were to

speaker system and rendering

standardize its Atmos bit stream.

engine of one company sounds

Such a magnanimous step would

acceptable on those of another

eliminate the potential of dual bit

company. But to be fair, no sound

streams in distribution, an important

mixer has ever heard two sound

efficiency. (Dual bit streams would

systems driven by the same mix.

be necessary to carry that of Atmos

AuroMax rendering engine, Auro

That could soon change. If Dolby

specifies a different layout, having

standardizes its Atmos bit stream,

two rows of speakers on the walls,

and if one or both of Dolby's

and a matrix of speakers on the

competitors were to adapt to accept

ceiling, with none quite in the same

the Atmos bit stream, then

place as Dolby's. DTS says it doesn't

comparisons of mixes across multiple

care where the speakers are, which

sound systems could begin.

oddly enough, only adds to the

Optimistically, what is mixed on one


system will sound good on another.

and that of a non-Atmos standard.) But it won't eliminate the great loudspeaker confusion that will follow. If Barco/Auro and DTS were truly paying attention to the preservation of creative intent, they would shift their thinking about speaker placement as quickly as Dolby may be accelerating the standards effort.

(The author Michael Karagosian is President of MKPE Consulting LLC, consultancy for business development of new technologies in cinema, and publisher of mkpeReport)


May-June 2015


GDC Technology -

Top-Notch Solutions to Embassy Diplomat Screens GDC Technology, one of the leading global digital cinema solutions providers, added yet another feather to its cap by deploying its state-of-the-art solutions at the magnificent Embassy Diplomat Screens. The six-star Embassy Diplomat Screens at the new upscale Central Embassy in Bangkok, Thailand offers moviegoers a best-in-class cinematic experience with solutions from GDC Technology. In the world of digital cinema, GDC Technology is one of the leading global digital cinema solutions providers. GDC Technology develops, manufactures and sells digital cinema servers that meet the highly demanding performance, security and reliability requirements established by Hollywood studios. It also provides a comprehensive suite of digital cinema products and services providing exhibitors and distributors with a onestop solution for exhibiting digital cinema content, including integrated projection systems, 3D products, projector lamps and silver screens. Founded in Singapore in 1999 and headquartered in Hong Kong, GDC Technology has 13 offices and 29 local service centres around the world. GDC Technology added yet another feather to its cap by deploying its state-of-the-art solutions at the sixstar Embassy Diplomat Screens. The magnificent Embassy Diplomat Screens at the new upscale Central Embassy in Bangkok, Thailand offers Thailand's moviegoers a best-in-class cinematic experience with solutions from GDC Technology. Solutions deployed at the Screens include: •

DCI-3000 Digital Cinema Integrated Projection System with Portable Storage Solution

TMS-2000 Theatre Management System

ACS-2800 Automation Control System

Library Management System (LMS) consists of CLA-2000 Content Library Adapter and Enterprise Storage Plus

Screening Equipment & Solutions from GDC Technology at Embassy Theatre Luxe Cinema at Embassy Diplomat Screens: Opened in mid2014, on the sixth floor of the Central Embassy shopping complex on Phloenchit Road in central Bangkok, Embassy Diplomat Screens (Embassy Theatre) has five all-VIP theatres featuring the very best equipment and amenities. The mall is in fact the highest-end boutique mall in Thailand, and the experience is beyond anything arguably the worldover. Designed by the Rockwell Group Europe, Embassy Diplomat Screens consists of five exclusive and private VIP theatres, with only 200 seats in total! The all-VIP Cineplex is a

rarity world over. The Screens feature a wine cellar, a full bar and mini bars, call buttons and homely seating, including couches and cocoon-style bed seating. With no regular theatres or seating options, the VIP Screens comprise two large elegant lobbies to serve its guests. "Our experience began with GDC by asking for the best price and configuration of equipment on the understanding that we would not counter offer. Just accept or reject. They then proposed solutions and prices that we very cost effective so we proceeded with one Cineplex. Then our experience was that GDC gave very good service and we could rely upon them. No games or misrepresentations. So we expanded and now have over 300 of their systems. We expect to order many more as our confidence in them is now very high. The equipment is very good but what keeps us at the top is spending the right amount on equipment, chairs, decorations etc. that results in a truly superior experience for our customers without us over paying. This results in a high standard,

May-June 2015



Enterprise Storage Plus

Standalone Integrated Media BlockTM). The "SX-3000 IMB", the first standalone server in the market, eliminates the need for an external file server. Complete with its Portable Storage - a cost effective, reliable and scalable external storage solution - it is a compact and lightweight device that can be easily mounted on all types of DLP Cinema® projectors

DCI-300 Digital Cinema Integrated Projection System with Portable Storage Solution

and features up to 3TB of redundant hot swappable storage. This integrated projection solution meets the requirement of Embassy Theatres for a system with a small footprint and easy installation and maintenance.

ACS-2800 Automation Control System

CLA-2000 Content Library Adapter

reliable entertainment experience at a reasonable ticket price to our customers," says Jim Patterson of Embassy Diplomat Screens, Managing Director of Embassy Diplomat Screens. In order to provide customers with the best screening and audio experience, Embassy Theatre understands that reliable and stable solutions from a trusted name are the key to success. When choosing digital cinema equipment, projectors, servers and theatre management systems are crucial elements for a theatre's operations. After numerous internal discussions and external negotiations, Embassy Theatre selected the following suite of products from GDC Technology: •


To fit the size of Embassy Theatre's auditoriums, GDC Technology proposed its DCI-3000 Digital Cinema Integrated Projection System with Portable Storage Solution - a high quality projector with an integrated digital cinema server (SX-3000 May-June 2015

A top-class theatre operator such as Embassy Theatre cannot afford any system errors. To ensure the smooth operation of the cineplex, a top-notch theatre management system is essential. GDC's TMS-2000 Theatre Management System is the latest on the market and offers customers a comprehensive solution for centralized cineplex management. Show scheduling, screen control and management can be undertaken centrally on a computer in the cineplex or even remotely on a mobile device using the only TMS app on the market, TmsRemoteTM. The ACS-2800 Automation Control System is an efficient, user-friendly automation product for digital screens. It helps Embassy Theatre exercise automatic control over screening equipment with maximum efficiency. Offline devices, such as theatre screen masking, lighting and luminance equipment can now be controlled by TMS-2000. Automation has arrived, freeing

up manpower and resources for other customer-facing duties. •

The new LMS concept showcases a simple configuration of two components: CLA-2000 and Enterprise Storage Plus which allows easier installation and more efficient troubleshooting/ maintenance. In addition, the operation of the GDC's LMS and TMS system is more streamlined and training for the managers is more simplified which is extremely beneficial for newly built theatres.

What Makes GDC Technology an Obvious Choice? •

Small footprint of DCI-3000 along with Portable Storage

GDC products enjoy a good reputation in the market

Theatre Management System with enhanced usability and mobility

The LMS is scalable on storage capacity and cost effective

"We used GDC products exclusively at Embassy as we needed to be confident we had a complete, reliable system. I have used many suppliers over the years and there are many good products to be considered. What set GDC apart for us was not only the reliability of their products, but GDC creating the appropriate system to meet whatever our goals and needs are (in Embassy's case, "the best"). I know by experience with them that we can rely upon them for a complete system that we can rely upon for operational efficiency. GDC acts more like a partner and it is their supportive relationship that brought Embassy to this conclusion," says Jim Patterson.


Part 1

Storage Options for Digital Cinema The phenomenon of digital cinema has brought new challenges related to storage solutions. We bring you a three-part series on storage options for digital cinema. In Part 1, we introduce you to modern digital cinema and hard disk drives.

Modern Digital Cinema Digital cinema has become the dominant theatrical display technology worldwide, displacing older film-based display. Most modern distributed media content is done in a digital format. This content is ingested into a server system in a digital theatre complex. This server system then distributes this content to integrated media blocks (IMBs) located in individual projectors. The integrated media block converts encrypted high resolution content from the server into a format that the projector can display. Putting the IMB inside the projector prevents raw

high-resolution content from ready access and copying. Additional security measures within the projector make this raw content even more secure.

(Direct Attached Storage, DAS) or via Ethernet (Network Attached Storage, NAS). Control in both configurations is via an Ethernet line connected to the theater network.

These IMBs may have some onboard digital storage for the projected content, as shown in Figure 1, or they may use external storage for this content as shown in Figure 2. In Figure 1, content streaming is done directly from the IMB internal storage. In Figure 2, the encrypted content is streamed to the IMB from the external storage using eSATA

Because of the size of the media files used in modern theatres, typically 90-300 GB in size, hard disk drives (HDDs) are the most common storage technology used. Hard disk drives can provide fast sequential data flows important in video streaming applications and they are also more cost effective than other technologies, such as flash memory.

Figure 1 Schematic Digital Projector Showing IMB Containing Content Storage

Figure 2 Schematic Digital Projector Showing Content Storage External to the IMB

May-June 2015


• TECHNOLOGY • This servo information is used by the HDD electronics to determine the location of the head and to guide it where it needs to go using the rotary motor to write or read information. Because the HDD is very sensitive to Figure 3 - Major Components of a Hard Disk Drive even very small amounts of contamination, it is kept Hard Disk Drives Used in a very clean enclosure that in Digital Cinema prevents tiny particles and other contamination from entering the Because digital cinema files can be drive casing. quite large, it is more cost effective to put this content on hard disk drives (HDDs) than on solid-state storage. The two most common sizes of HDDs are 2.5-inch form factor and 3.5-inch form factor. In addition to the physical size of the HDD, they can also differ in the data interfaces used, as well as other characteristics such as the rotations per minute (RPM). Common HDD interfaces are SATA (Serial ATA) and SAS (Serial Attached SCSI). Hard disk drives write and read information on rotating rigid disks in concentric tracks using read/write heads attached to stainless steel suspensions. These suspensions are mounted to an e-block that is moved by a rotary motor to bring the heads across the disk surfaces. Each side of the disk can have these recorded tracks. These tracks are broken up into annular regions called sectors. There is servo information written in the sector headers that the read/write head can detect as it passes over the disk surface.

Figure 3 shows the internal structure and major components in a HDD. 3.5-inch HDDs have larger disks inside them than 2.5-inch disk drives. In general, 3.5-inch HDDs can have a larger capacity than 2.5-inch HDDs because the disk surface where the data is stored is greater for the 3.5-inch HDD and also because common HDD case heights for 3.5-inch HDDs is higher than 2.5-inch HDDs and thus they can contain more disks. As a consequence of having a larger surface area for storing data per disk and with a larger number of disks, 3.5-inch HDDs can have a greater storage capacity than a 2.5-inch HDD. As a result, the cost of digital storage in $/TB of storage capacity is about 2 X less for a 3.5-inch HDD than a 2.5-inch HDD. The 2.5-inch HDD thus has more than a 50% higher $/TB price than a 3.5-inch HDD.

HDDs are electromechanical devices and there are components in a HDD that can wear out and fail with use and time. HDDs are often designed for a five-year service life (even if the warranty period is less than) so the incidence of failure of the majority of HDDs used for their intended purpose should be low for at least 5 years. HDDs are designed for assumed application and usage conditions for these failure rates. Some HDD are made for high usage and long power-on hour applications that may be common in enterprise storage systems. Examples of these types of high usage and long power-on hour HDDs are some of the products in the Cinemastar product line from HGST (a division of Western Digital) and the Enterprise Performance HDDs from Seagate. Enterprise storage systems combine a number of HDDs together in an array with almost continuous power and frequent writing and reading of data. Other HDDs may be designed for personal computer application where the yearly power on hours is less than for enterprise applications because these HDDs tend to be used for fewer hours per day (e.g. about 8 hours per day). In addition, HDDs in personal computers are subject to less frequent writing and reading of information because these devices are serving individual users rather than the many simultaneous users common for an enterprise storage array. There are also special HDDs that may be designed for particular applications, such as those in a home digital video recorder or for video surveillance recording.

About the Author Tom Coughlin, President, Coughlin Associates is a widely respected storage analyst and consultant. He has over 30 years in the data storage industry with multiple engineering and management positions at high profile companies. Dr Coughlin has many publications and six patents to his credit. He is also the author of Digital Storage in Consumer Electronics: The Essential Guide, which was published by Newnes Press. Coughlin Associates provides market and technology analysis as well as Data Storage Technical Consulting services. Tom publishes the Digital Storage Technology Newsletter, The Media and Entertainment Storage Report, and other industry reports.


May-June 2015


Global Cinema Box Office

Sets New Record The Motion Picture Association of America, Inc (MPAA) released its annual Theatrical Market Statistics Report for 2014. The report shows global box office receipts for all films released around the world reached $36.4 billion in 2014, an increase of 1% over the previous record in 2013. Asia Pacific region increased 12% compared to 2013, driving the international growth. The Motion Picture Association of America, Inc (MPAA) released its annual Theatrical Market Statistics Report for 2014. The report shows that global box office receipts for all films released around the world reached $36.4 billion in 2014, an increase of 1% over the previous record in 2013. Growth continued to be driven by a dramatic expansion in the Asia Pacific region, which was up by 12% overall, including China, which jumped 34% and became the first international market to exceed $4 billion in box office ($4.8 billion total). The global growth occurred despite a drop in the US/Canada box office, which at $10.4 billion was down 5%. "In the past few years, more people than ever before around the world are going to their local cinemas to see movies made by filmmakers in the United States and all around the globe," MPAA Chairman and CEO Senator Chris Dodd said. "This is not just an

American story of success, but a worldwide story about the value of craft, creativity and the importance of a story well told. We tell stories that transcend borders and transform individual experiences into shared ones. 2014 was a strong year, and 2015 is starting out tremendously, with box office in the US/Canada up 11 percent in the first two months of this year."

Asia Pacific Emerges the Star Performer In 2014, the Asia Pacific region ($12.4 billion) increased 12% compared to 2013, driving the international increase and remaining the largest region in terms of international box office for the second year in a row. Chinese box office increased 34% in US dollars to $4.8 billion, becoming the first market outside US/Canada to exceed $4 billion in box office revenue.

Latin America box office increased 2% (an increase of $60 million), less than in previous years due to decreases in larger markets such as Mexico (-5%) and Argentina (-20%). Europe, Middle East & Africa (EMEA) box office decreased 3% from 2013, due to decreases in larger European markets such as Germany (-7%) and the UK (-1%). Total cinema screens increased 6% worldwide in 2014 to over 142,000, due in large part to continued double digit growth in the Asia Pacific region (+15%).

Global Digital Cinema Global digital cinema continues to grow (+14%), although the rate of growth is slower relative to prior years. 90% of the world's cinema screens are now digital, up 7 percentage points from 2013 (83%). Among individual regions, Africa/Middle East has the lowest percentage of digital screens at 77%. Growth in digital 3D screens in 2014 continued for all regions, and pace of global growth (22%) increased for the first time since 2007. The global portion of 3D digital screens increased to 51% from 47% in 2013. In 2014, the 3D digital proportion of total digital screens in the Asia Pacific region grew to exceed two thirds (70%), and was higher than any other region.

Trends in US / Canada Additionally, the report showed that films released in the US/Canada by MPAA member studios increased for the first time in five years, reaching 136 in 2014. Total films and total films released by non-MPAA member studios also increased from 2013 (up 7% and 5%, respectively).

May-June 2015


• TECHNOLOGY • In the US and Canadian marketplace, more than two-thirds of the population (68%) - or 229.7 million people went to a cinema at least once in 2014, comparable to the previous year. Frequent moviegoers who go to the cinema once a month or more continue to drive the movie industry, accounting for 51% of all tickets sold the US/Canada. Despite an increase in frequent moviegoers in 2014, the number of tickets purchased by frequent moviegoers, occasional and infrequent moviegoers all decreased in 2014 compared to 2013. However, movie theatres continue to draw more people than all theme parks and major US sports combined. The average cinema ticket price increased by 4 cents (less than 1%) in 2014, less than the 2% increase in inflation as measured by the Consumer Price Index (CPI). A movie still provides the most affordable entertainment option, costing under $40 for a family of four. The percentage of 2014 moviegoers was highest in Texas (75%), 7 percentage points above the national average, followed by California (73%), and Florida (71%). Texas, California, and Florida also had the highest proportions of frequent moviegoers. The gender composition of moviegoers (people who went to a movie at the cinema at least once in the year) in 2014 skewed slightly more towards women than the overall population, while tickets sold continued to be split evenly between both genders. Gender shares of population, moviegoers and tickets sold are identical to 2013.


May-June 2015

Among the top five grossing films in 2014, Guardians Of The Galaxy, Captain America: The Winter Solider and The Lego Movie and Transformers: Age of Extinction attracted majority male audiences, while The Hunger Games: Mockingjay Part 1 showed the strongest female attendance of the top 5 films, with 57% of box office revenue coming from women. Transformers Age of Extinction drew the most ethnically diverse audience, earning 38% of its box office from Caucasian audiences, 22% from African-American audiences, 26% from Hispanic audiences, and 14% from the Asian/Other audience group. In 2014, there were more than 40,000 screens in the US, a slight increase

from 2013. The majority of screens (84%) were located at venues with 8 or more screens. The number of digital screens in the US increased 4% from 2013, now accounting for 96% of all US screens. Over 1,300 non-3D digital screens were added in the US in 2014, increasing 6% from 2013, accounting for 59% of all screens in the US. The number of digital 3D screens increased 2% from 2013, while analog screens are down more than 40% in the same time period. (This article is an extract from the original report published by The Motion Picture Association of America, Inc. (MPAA). MPAA serves as the voice and advocate of the American motion picture, home video and television industries. For complete report visit


MBO Imago

A New Era in Cinema Screening With the launch of new Imago Mall cinema in Kota Kinabalu, Malaysia, MBO Cinemas has brought a new dimension to cinema screening and viewing.

Hold on to your seats, Malaysian moviegoers, because a new era in cinema screening has arrived! With the launch of their new Imago Mall cinema in Kota Kinabalu, Sabah, MBO Cinemas has brought a new dimension to movie watching. On the 28th of March 2015, MBO officially launched its 8-screen cinema at the new Imago Mall. MBO Imago's 8 halls can seat up to 1040 people at any given time, and each hall is equipped with the state-of-the-art Christie Digital Projectors, Doremi Servers and Pulz Sound Speakers, all to give its moviegoers a new level of experience at the box office. Lim Eng Hee, CEO for MBO Cinemas, said, "With the launch of MBO Imago, we now have 25 cinemas with 183 screens nationwide and we are looking to expand even further with plans for several additional cinemas in the coming months. MBO is proud to be cinema circuit with the most diversified locations in Malaysia. The decision to establish a cinema in Imago Mall, Kota Kinabalu stemmed from a desire to bring excitement

May-June 2015


• INSTALLS • nearer to the moviegoers with a new, improved movie-going experience. Adding on to the existing impressive cinema technology that MBO has in every one of its outlets nationwide, MBO Imago also features 2 halls with Actuator seats that vibrate with the sound of the movie. Hall 1 has the all-new Auro 11.1 3D sound system, which provides 3 layers of speakers (as opposed to the conventional 2 layers) that simulate the most natural 3D acoustics. In other words, one can expect an immersive moviegoing experience. "We are incorporating latest technology in sound, projection as well as a different experience in cinema lobbies that will entice customers to stay and enjoy the entire day out. Once you enter the cinema, it is the Auro 11.1 immersive sound experience together with the Actuator seats in cinema 1 that gives a whole new experience to cinema viewers in Kota Kinabalu and Malaysia. We have also developed a training programme for our staff, both managers and crew that is centered in sparking generation Z attitudes and actions towards customer service. Our audience in KK has not experienced the technology advancements in sound that we presented in MBO Imago, the screen

sizes have also a huge impact in the viewing experience. We have also incorporated a 3 tier seating structure with standard, VIP and couple seats which is also different from what we have in other MBO cinemas," says Mariam El Bacha, Director of Operations. The design of MBO Imago itself is inspired by nature; the exotic and

colourful tones of light reflected in the Sabahan aquatic wildlife was applied to create the vivid colours and curvature forms of the cinema décor. MBO Imago even has colourchangeable LED lighting embedded in the ceiling, feature wall, and counter front to celebrate the entertainment atmosphere of the cinema. There is even a 90-inch

"I can say that so far the cinema response has been great. Imago is already in the Top 10 locations for our cinemas. Depending on the day, they actually come into number one position. The location is working at 40% occupancy on average, the split between week and weekends in almost event, which shows a healthy market thirsty for new entertainment options. We budgeted a very conservative target of 310.000 admissions and RM 5.5million total revenue. We believe that we will achieve 400.000 admissions this year with a total revenue of RM7million total revenue (bo and concessions sales)” – Mariam El Bacha, Director of Operations, MBO Cinemas TW-42

May-June 2015


screen that will show trailers for passers-by, as well as TV screens and poster cases for the lobby, the concession stand and the box office. The applications of these changeable lights will create a welcome contrast to the retail space environment nearby and emphasize the main entrance to the cinema lobby.

FACTFILE Architects Concept & Shell Architets: Interior Architects / Interior Designer: Consultants Technical Design of Audi & Acoustical Consulting : Building services (HVAC, Plumbing, FFTG, Elect): Lighting (cold cathode & neon): Plumbing & HVAC: Booth Equipment Projectors: Processors: Amplifiers: Audi Equipment Speakers:

OBA, Thailand OBA, Thailand

OBA & MBO Cinemas NTM Engineering Elite Resource Sine Classic

Christie CP 2220 & 2215 by Golden Duck USL JSD60 Processor & Barco AP24 Processor Pulz

Screen: Seating: Lighting (interior): Lighting (stepp): Carpets & Acoustical materials:

Pulz Premium Series Speakers; M5, CS8S, CW118P I Vision Forum Seating Sinea Classic, Osram Andtech Global, Korea Sound Acoustic Interior

Others Concession: Parking:

Newvos KK Times Sqaure Building

"We have provided the entire audio solution to MBO. They have used our Premium Series products featuring our state-of-the-art co-axial technology. These speakers have a consistent dispersion pattern and excellent off-axis response. This results in transparent dialogue quality essential for a high-end movie experience. Modern soundtracks have more refined bass and it's getting louder and deeper by the day. MBO has used our Premium Series ultra high sensitivity Subwoofers to enthrall their audience. This cinema features the first immersive sound system in the region and will redefine the movie-going experience for Kota Kinabalu." – Anirvan Ghose, Director, Pulz Electronics Pvt. Ltd

May-June 2015



World-class. Trendy. Innovative.

Quartier CineArt Major Cineplex Group launches a new world-class theatre called Quartier CineArt, equipped with innovative technology such as Screen X, Laser projector and CineRobot. Aiming for 600 theatres by end of 2015, Major Cineplex Group is spear heading with the expansion of cinema halls with the launch of its uber trendy movie theatre Quartier CineArt on 31 March at 4 Floor EmQuartier Shopping Center. Quartier CineArt, the new luxury high-end shopping mall in the heart of Bangkok, offers state-of-the-art cinema-viewing experience to Thai film fans. “In 2015, the company, for the first time since 20 years of its establishment, plans to open 600 new theatres by the end of this year with 1,500 million baht budget,” said Vicha Poolvaraluck, CEO of Major Cineplex Group. Quartier CineArt, located at 4 Floor EmQuartier Shopping Center in the heart of Bangkok, has 8 screens and 1,440 seats. Equipped with futuristic technology, the theatre is unique, trendsetting and fully integrated. The target group is gen-next audiences who are techno-savvy and


May-June 2015

trendy. These include foreign tourists and residents of Sukhumvit area. There are four business alliances or naming sponsors: True Corporation PCL (TRUE Screen X), Toyota Motors Thailand Co, Ltd (Toyota IMAX), Aeon Thanasinsap PCL (AEON Theatre@Quartier) and Siam Commercial Bank PCL (SCB First Screen). TRUE Screen X – First movie theatre in Thailand and Southeast Asia with innovative 3 directions projector technology 270º panorama, a new experience in

cinema viewing which is more truetolife. Thailand is the only country to have a Screen X theatre after South Korea and America. TOYOTA IMAX – Luxury seating imported from Spain with 4-leveladjustableseating back, similar to the seating in the White House and the United Nations. AEON Theatre@Quartier – Premium Laser Projector and Private Lounge service for relaxing before watching the movie. Besides regular snacks and beverages, it offers


Omotenashi Set – a signature menu special; Japanese Fusion set with refreshment or beer, best model massage electric chair, selective EBook from iPad and favorite magazine, and private rest room service. Quartier CineArt is not only known for its state-of-the-technology in movie screening that surpasses other theatres, but also for excellent quality of services. CineRobot, which is supported by SCB, is the first-of-itskind in Thailand to provide film information by a dancing-enabled

May-June 2015


• INSTALLS • robot! At Quartier iTicket, one can avail the service of photo shoot(photo on the back of movie ticket for souvenir). Also several forms of multi-media both Wi-Fi zone, True hi-speed, Interactive Wall, and Interactive Table are provided for the film fans to choose their movie scenes or playing games, LED Board, LED Floor and LED Tunnel. Major Cineplex Group has 78 branches, 527 screens in Bangkok; nearby area - 31 branches 296 screens; upcountry - 46 branches (34 provinces), 224 screens, and outside Thailand 1 branch 7 screens (Cambodia).

"EmQuartier is our latest project but it is also our showcase of the latest, cutting-edge technologies in cinema presentation. The project includes laser projection, the First Screen X out of Korea, robotics and even our first Bangkok cinema will fully-digital ticketing. Even though the IMAX theatre is our fifth, it is our nicest design and for the first time we used seats from the world's best seat provider, Figeuras. This will be our location to debut the future of cinema." – Jim Patterson,

Director - Business Development, Major Cineplex


May-June 2015


Nepal’s First Meyer Sound

Cine de Chef Cine de Chef theatre installs first Meyer Sound cinema in Nepal at two of its luxury screens. The systems create such realism and excitement that they have given the cinema a clear competitive edge.

Movie fans can now listen to Nepal’s first Meyer Sound cinema installations in Cine de Chef theatre’s two luxury screening rooms. According to theatre management, the systems create such realism and excitement that they have given the cinema a clear competitive edge.

“The quality heard through our Meyer Sound systems is by far the best in Nepal, and is easily distinguishable from any other system in the region,” says Gaurav Goel, managing director of Cine de Chef. “The clarity and precision of the sound is the most amazing I have ever experienced.

I’m also very impressed by the low end - most Bollywood movies have high-impact action sequences with multiple bass effects, and certainly our customers have never experienced them like this before.” The systems are installed in the 169-seat CineTheater and the

May-June 2015


• INSTALLS • 70-seat CineDine, each featuring an Acheron 100 and two Acheron 80 screen channel loudspeakers, six X-800C high-power cinema subwoofers, and 14 HMS-10 surround loudspeakers. A Galileo loudspeaker management system with two Galileo 616 processors provides drive and optimization for each room. The systems were provided by Bangalore-based Reynold’s, Meyer Sound’s Indian distributor. “When I first auditioned a Meyer Sound system at Pacific Theatres in Winnetka, Calif, I was immediately convinced by its power and transparency,” adds Goel. “I can confidently say that Meyer Sound is the feature that truly stands out in our theatre.” Cine de Chef is also equipped with Christie CP2220 digital projection and advanced 3D systems, as well as reclining leather seats, back massagers, and food service in CineDine. Cine de Chef is located in Nepal’s capital city of Kathmandu.


May-June 2015


Cinema 21

Southeast Asia's First Christie Vive Audio

Cinema 21, the largest movie theatre chain in Indonesia, installed the first Christie Vive Audio cinema sound system in its state-of-the-art auditorium. Cinema 21 becomes the first movie theatre chain in Southeast Asia to be equipped with Christie's cutting-edge cinema audio solutions. Christie, the global leader in visual displays and audio technologies, announced that Cinema 21, the largest movie theatre chain in Indonesia, has installed the first Christie Vive Audio cinema sound system in its state-of-the-art Auditorium 2 at Epicentrum XXI complex located in Central Jakarta to provide the best possible cinematic experience for its movie-goers.

the full potential of the DCI digital cinema audio format and is compatible with the leading immersive and surround audio formats in the market. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments.

The installation in Auditorium 2 was undertaken by Christie's Indonesian partner, PT Megatech Engineering, and comprises close to 50 Christie Vive Audio speakers of varying combinations. These include LA3 screen channel speakers, LA3C speakers for ceiling surrounds, LA4S speakers for wall surround effects, S215 subwoofers (for full range

The 302-seat auditorium, which features a 14-metre screen and plush seating for maximum comfort, is the preferred venue for premieres and gala screenings in the Indonesian capital. The Vive Audio system installed has been configured to meet the requirements of the Dolby Atmos sound technology system. Cinema 21 becomes the first movie theatre chain in Southeast Asia to be equipped with Christie's cutting-edge cinema audio solution which utilizes ribbon driver speakers and Class D amplifiers. Besides offering truly rich, dynamic and detailed sound, the innovative Christie Vive Audio system unlocks

May-June 2015


• INSTALLS • frequency response), as well as S218 for Low Frequency Effects (subwoofers) channels. The end result is highly immersive cinema sound known for delivering exceptional power and performance. "We've been working with Christie for almost a decade and have always been very impressed with the company's constant technological and groundbreaking advancements in digital cinema. We have benefited much working with Christie's technical team from the Vive Audio installation and are very pleased to once again bring the latest cinema technologies to the audiences in Indonesia," commented Rudy Susanto, president, PT Megatech Engineering. Besides the immersive aural experience brought about by Christie Vive Audio, audiences can enjoy the most brilliant and high resolution visuals offered by the Christie CP4230 4K DLP Digital Cinema Projector that is already deployed in the auditorium. With twice as many pixels in horizontal and vertical directions than 2K, the CP4230 is ready for the next evolution of


May-June 2015

digital cinema - capable of displaying premium 4K content or 2D/3D 2K High Frame Rate (HFR) feature films and alternative content in its original format. Combined with the newly installed Vive Audio, Auditorium 2 has joined a league of "all Christie" cinema halls offering Christie's complete cinema solutions that sets new standards, and delivers superior movie-viewing and cinema sound experience. "When we first heard the sound from Christie Vive Audio, we were so impressed by its clarity and how it delivered the audio details in the movies. This is exactly what we're looking for to provide our patrons with the best movie listening experience ever," said Suryo Suherman, president, Cinema 21. "We're proud to be the first cinema chain in Southeast Asia to install Christie Vive Audio and are confident that it is the best audio system available today for accurate reproduction of immersive cinema audio formats." Lin Yu, vice president, Christie Asia Pacific, added, "We are delighted and honoured that Cinema 21 has

chosen Christie Vive Audio to be installed in one of its most wellknown cinema complexes in Indonesia. This is a clear testimony that besides offering advanced visual solutions, we have also set the bar in immersive cinema sound that cinema-goers appreciate. With the sustained growth of the cinema industry in Indonesia, we will continue to devote our commitment and dedication to cinema operators like Cinema 21." An increasing number of cinema chains around the world have embraced the Christie Vive Audio, with close to 150 installations worldwide to date. Besides Cinema 21, China's largest movie theatre operator, Wanda Cinema Line, has also deployed Vive Audio in Hall 9 of its flagship cinema complex in Beijing. The audio quality is widely acclaimed by industry players and the venue has been used for a number of gala screenings, including the China premiere of the Hollywood blockbuster film Transformers: Age of Extinction in June last year.


Golden Village Tampines

Celebrating 19 Years of Entertainment After 19 years of creating movie magic in the East, Golden Village Tampines reopens following a short hiatus on April 20, 2015. The revamped cinema now boasts a sleek new interior, an auto-gate system and automated ticketing kiosks, giving patrons a quicker, seamless cinematic experience from the very moment they step into the cinema. All eight halls in Golden Village Tampines now come equipped with the award-winning ProBax seats. The ProBax seat is the seat of choice for Golden Village as it ensures patrons enjoy prolonged comfort and improved posture. The patented ProBax technology reconfigures the

foam structure within the seat base to encourage an anatomically correct posture in the seat occupant, removing the slumped posture often created in foam-based seats. This in turn leads to reduced back ache and decreased muscle fatigue which improves concentration levels and minimises fidgeting. "Golden Village strives to continuously upgrade and improve our cinemas and since 2010, we have undertaken various renovations and upgrading of our cinemas. Patrons' comfort is of utmost importance to us and it is always encouraging to see them enjoy our new space and its improved amenities. Golden Village

Tampines has been around for close to two decades and is a heartland gem to many. We hope the new upgrade will offer regular GV Tampines patrons a pleasurable cinema experience," said Ms. Clara Cheo, Chief Executive Officer, Golden Village Multiplex Pte Ltd. Having been an integral venue for Golden Village for the past 19 years, the opening celebration saw all things 19! On the opening day, the first 190 customers to walk-in and purchase a pair of tickets each received an additional pair of complimentary movie passes and a tray of Nachos! Long queue formed as early as 9 am on the morning of April 20, 2015 and happy customers walked away with their complimentary tickets, a tray of nachos and a swanky new movie experience.

May-June 2015



Golden Village lined up a host of exciting promotions, especially for Golden Village Tampines. From 14th May to 10th June 2015, patrons of Golden Village Tampines will get to enjoy the following promotions:

$19 Online Movie Bundle •

Purchase the exclusive GV Tampines $19 online movie bundle via GV's website to enjoy this offer.

Each GV Tampines $19 online movie bundle includes: Two weekday tickets, one large popcorn and two regular drinks.

Promotion valid from May 14 to June 10 2015.

Free Golden Village Mr Popcorn Hand Sanitizer •

Purchase two tickets at GV Tampines to receive a specially designed GV Mr Popcorn hand sanitizer.

Valid for the first 190 patrons per day.

Promotion valid from May 14 to June 10 2015.

Design a "GV Tampines" Popcorn box contest •

Design your own version of "GV Tampines" popcorn box and stand a chance to see your design being featured on the popcorn box.

Winner will also receive a one year supply of popcorn & other prizes.


May-June 2015

Promotion valid from April 24 to June 10, 2015.

Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 11 multiplexes housing 92 screens with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Great World City, Plaza Singapura, 112 Katong, City Square and VivoCity, home to GV's flagship cinema and Singapore's only megaplex. In November 2014, GV expanded its circuit with the opening of GV Suntec City, Golden Village's downtown flagship, boasting eight auditoriums and three Gold Class halls with a total capacity of 1,390 seats. Golden Village was established to develop and operate modern, luxurious multiplex cinemas and is the first local cinema company to personalize the movie-going experience through its Movie Club program. The prime mover in the introduction of the multiplex to Asia,

Golden Village's first imprint in Singapore was made on 28 May 1992 with the successful opening of the Yishun 10 cinema complex. Today, GV has a reputation of offering the widest choice of movies, unparalleled comfort, state-of-the-art design, prime locations and convenience. Additionally, GV constantly upgrades its IT capabilities to enhance the consumer experience with notable recent additions such as Quick tix™, its enhanced iGV app and the autogate system. Established in 1993, Golden Village Pictures (GVP) is Singapore's leading independent film distributor, releasing a wide range of blockbusters such as The Expendables 2 and the Sherlock Holmes series to Asian delights including Jiro Dreams Of Sushi, The Fierce Wife and Taichi Hero. GVP is also the top distributor for home-grown films including Tatsumi, Imperfect and Ah Boys To Men.


20 - 23 April 2015 Caesars Palace, Las Vegas

This year is a milestone year for CinemaCon - Fifth Year of Celebrating the Moviegoing Experience! CinemaCon is the largest and most important annual gathering of cinema owners and operators from around the world. More than 5,000 motion picture professionals from all facets of the industry - from the exhibitor, distributor, equipment and concessions manufacturer, marketer, advertiser - celebrate the movie going experience and the cinema industry. CinemaCon, the Official Convention of The National Association of Theatre Owners (NATO), appeals to and attracts all facets of the international motion picture theatre industry-exhibition, distribution, marketing, publicity and advertising, internet and social media and of course, the theatre equipment and concessions manufacturers and dealers who showcased the latest technological advances and innovative concession offerings at the trade show.

Cinemacon 2015: Digital Cinema Update Globally Speaking

The Three "S's" Of The Immersive Cinema Experience: Sight, Sound And Seats

Other Seminars •

In A World Where Payment Security and Brand Protection Collide

Step Up Your Game With Hispanics: Enticing The Country's Most Avid Moviegoers To Your Theater

The How-To Guide for Compliance with the FDA Menu Labeling Regulations

International Day Seminars •

The True Value Proposition of A Cinema-Goer: It's Time To Cultivate A Lifetime Of Support

World War Generation Z: The Global Fight to Attract New Moviegoers

A True Partnership: Working Together To Drive The Theatrical Experience To New Heights

Presentations • TheatreWorld at CinemaCon Pubbin

Driving Business Your Way In The 21st Century May-June 2015


The State Of The Industry: Past, Present and Future And Paramount Pictures Presentation

International Day Awards •

Global Achievement Award in Exhibition" - Valmir Fernandes, President, Cinemark International

CinemaCon Passepartout Award Erlina Surharjono, SVP, Asia Distribution, and Managing Director, China and Hong Kong, Warner Bros. Pictures

International Filmmaker of the Year - Baltasar Kormakur ("Everest")

Rentrak International Boxoffice Achievement Award - 20th Century Fox International

2015 Big Screen Achievement Awards Lifetime Achievement Award Alan Arkin

2015 Star of Tomorrow Britt Robertson

Breakthrough Filmmaker of the Year - Elizabeth Banks

Director of the Year Francis Lawrence Breakthrough Performer of the Year - Amy Schumer

Comedy Star of the Year - Kevin Hart Female Star of the Year - Rose Byrne Male Star of the Year - Paul Rudd

Other Awards •

Bert Nathan Memorial Award Adam Gottlieb, ACS, EVP Sales and Procurement, Continental Concession Supplies

CinemaCon Excellence in Alternative Content Award Peter Gelb and The Metropolitan Opera

The Inter-Society Ken Mason Award - Wendy Aylsworth, SVP/ Technology, Warner Bros. Technical Operations

Rising Stars of 2015 Nat Wolff and Cara Delevingne CinemaCon Ensemble Award Cast of "Fantastic Four" (Jamie Bell, Michael B. Jordan, Kate Mara and Miles Teller) Comedy Filmmaker of the Year Paul Feig CinemaCon Vanguard Award Julianne Moore

Image courtesy: Getty Images


May-June 2015


9 - 11 May 2015 Guangzhou, China

On May 9, the 6th Guangzhou International Theater & Cinema Technology Facilities Fair (China Theater & Cinema 2015) came to a successful end. It achieved more than expected, having greater influence and occupying larger space than previous editions. China Theater & Cinema 2015 attracted over 80 exhibitors and 12,000 visitors. It showed the following characteristics: Renowned brands such as AiMeiSi Furniture, Boma Decoration Material, Boss Flame Retardant Textile Materials, CEMAC, Dafeng, Dayibai Animation, Fuyi(Qingdao) Acoustics, Jingmin Digital, Jinlide Furniture, Quinette Greatwall, Shuqee Digital, Zhuoyuan Machinery, and other brands displayed their latest products and

TheatreWorld at the Registration Counter

luxuriously decorated their booths, bringing strong visual impact.

took advantage of China Theater & Cinema 2015 to seek opportunities.

Secondly, small and medium-sized enterprises took active action. Though facing fierce competition, small and medium-sized enterprises

Thirdly, there was high participation. The Fair received more than 3,000 professional visitors on the first day and the total number reached 12,000 during the three days. In particular, overseas buyers amounted to 1,300, evidently accounting for a larger proportion than last edition. China Theater & Cinema 2015 not only made breakthroughs, but also emerged the largest and most influential theater equipment show in South China. Fourthly, there was high satisfaction rating among exhibitors. Exhibitor May-June 2015













May-June 2015

survey revealed that 74% exhibitors gained orders and 69% explicitly expressed their desires to attend the upcoming exhibition.

Fifthly, exhibitors indicated that they had achieved a lot during the exhibition. Most of them show interest in booking booths in 2016.


22-25 June, 2015 Barcelona, Spain

CineEurope is the longest-running and most successful European convention and trade show for Major, Regional, and Independent cinema exhibitors. Theatre owners and operators, and those allied to the industry, come to CineEurope each year to seek knowledge on the latest trends and issues; learn about new marketing ideas; network with industry peers; see Hollywood, international, and independent films and product presentations to make informed booking decisions; and to find the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations. If you want to remain competitive and keep your audience coming back to your theatre, you should attend CineEurope.

CineEurope's 2015 Honorees Rentrak's International Box Office Achievement Award Warner Bros for The Hobbit: The Battle of the Five Armies CineEurope's Award of Achievement Through Innovation IMAX Corporation, Accepted by Andrew Cripps, President, EMEA International Exhibitor of the Year Jan Bernhardsson, Nordic Cinema

CineEurope's Producer of the Year EuropaCorp, Accepted by Christophe Lambert, CEO Global Distributors of the Year Paul Hanneman and Tomas Jegeus The Variety International Children's Fund Humanitarian Award Tim Richards, Vue Entertainment for his work with Hope & Homes for Children


Highlights Seminars Connected, Collaborative & Customer - Centered - Innovations Cinema Marketing Executive Roundtable - Engaging the Youth Audience Engaging the Audience - Interactive Pre-Show Entertainment Cinema Insights and Best Practices from Around the World Cinema Advertising - New Opportunities in a Digital Age May-June 2015


Product Screening & Presentation by •

Universal Pictures International

Walt Disney Studios Motion Pictures International

Paramount Pictures International

Sony Pictures International

Twentieth Century Fox


Unifrance Films























612 717




























Changzhou Plusrite Specialty Lighting 131





China Film Equipment


Suite A, MR 214, MR 215





































Centre Lounge












STI 701

713 208, MR 132, MR 133, MR 134 MR 220, MR 221 624
















dcinex YMAGIS





Pub Bin






MM Media




Suite F

Suite B

MR 129






























MR M212












MR 123, MR 124, MR 125, MR 127


513 Suite D MR M219


MR M211 117































423 MR 119

May-June 2015

323, MR 128 716

635 SL 212

MR M216, M217 527



A glimpse of movies coming soon‌ Entourage

Jurassic World Production Warner Bros.

Production Universal Pictures

Director Doug Ellin

Director Colin Trevorrow

Starring Billy Bob Thornton, Jeremy Piven

Starring Bryce Dallas, Judy Greer

Genre Comedy

Genre Action, Sci-Fi,


Inside Out Production 20th Century Fox

Production Walt Disney

Director Paul Feig

Director Pete Docter

Starring Jude Law, Bobby Cannavale

Starring Diane Lane, Amy Poehler

Genre Comedy

Genre Animation

Insidious Chapter 3


Production Focus Features

Production Open Road Films

Director Leigh Whannell

Director Rick Famuyiwa

Starring Leigh Whannell, Dermot Mulroney

Starring Kimberly Elise, Forest Whitaker

Genre Thriller, Horror

Genre Drama, Comedy

May-June 2015


F U T U R E Ted 2

R E L E A S E S Terminator Genisys

Production Universal Pictures

Production Paramount

Director Seth Macfarlane

Director Alan Taylor

Starring Liam Neeson, Morgan Freeman

Starring Arnold Schwarzenegger, J. K. Simmons

Genre Comedy


Magic Mike XXL Production Mgm, Warner Bros

Production Warner Bros.

Director Boaz Yakin

Director Greg Jacobs

Starring Lauren Graham, Thomas Haden

Starring Jada Pinkett Smith, Andie Macdowell

Genre Action, Adventure

Genre Drama, Comedy

Big Game

Faith of Our Fathers Production Relativity Media

Production Pure Flix

Director Jalmari Helander

Director Carey Scott

Starring Samuel L. Jackson, Jim Broadbent

Starring Rebecca St. James, Stephen Baldwin

Genre Action, Adventure

Genre Drama, Family

Fresh Dressed


May-June 2015

Genre Thriller, Action

Self/less Production Samuel Goldwyn

Production Focus Features

Director Sacha Jenkins

Director Tarsem Singh

Starring Pharrell Williams, Damon Dash

Starring Ryan Reynolds, Ben Kingsley

Genre Documentary, Musical

Genre Thriller, Sci-Fi

F U T U R E Minions

R E L E A S E S The Vatican Tapes

Production Universal Pictures

Production Lionsgate

Director Pierre Coffin

Director Mark Neveldine

Starring Michael Keaton, Steve Coogan

Starring Dougray Scott, Djimon Hounsou

Genre Animation, Family

Genre Thriller, Horror


Ant-Man Production Walt Disney

Production Columbia Pictures

Director Peyton Reed

Director Chris Columbus

Starring Judy Greer, Bobby Cannavale

Starring Adam Sandler, Brian Cox

Genre Action, Adventure

Genre Comedy, Action


Southpaw Production Universal Pictures

Production The Weinstein

Director Judd Apatow

Director Antoine Fuqua

Starring Bill Hader, Tilda Swinton

Starring Jake Gyllenhaal, Rachel Mcadams

Genre Comedy

Genre Drama

Paper Towns

Mr. Holmes Production Miramax

Production 20th Century Fox

Director Bill Condon

Director Jake Schreier

Starring Frances De La Tour, Ian Mckellen

Starring Nat Wolff, Halston Sage

Genre Drama

Genre Drama

May-June 2015



R E L E A S E S ABCD - Any Body Can Dance - 2

Vacation Production New Line Cinema

Production UTV Motion

Director John Francis Daley, Jonathan Goldstein

Director Remo Dsouza Starring Varun Dhawan, Shraddha Kapoor, Prabhu Dheva

Starring Christina Applegate Genre Comedy

Mission: Impossible Rogue Nation

Genre Dance

Bajrangi Bhaijaan

Production Paramount

Production Eros International

Director Christopher McQuarrie

Director Kabir Khan Starring Salman Khan, Kareena Kapoor

Starring Jeremy Renner, Alec Baldwin

Genre Drama

Genre Action, Adventure

Dil Dhadakne Do Production Excel Entertainment

Production Viacom 18 Motion

Director Zoya Akhtar

Director Nishikant Kamat

Starring Ranveer Singh, Priyanka Chopra

Starring Ajay Devgn, Tabu, Shriya Saran

Genre Love / Romance

Genre Drama, Thriller

Hamari Adhuri Kahani

Production T-Series

Director Mohit Suri

Director Radhika Rao, Vinay Sapru

Genre Drama

May-June 2015

I Love New Year

Production Vishesh Films

Starring Emraan Hashmi, Vidya Balan



Starring Sunny Deol, Kangna Ranaut Genre Comedy, Romance

TheatreWorld ::: May-June 2015  
TheatreWorld ::: May-June 2015  

TheatreWorld is a guide to the cinema exhibition industry and technical design of a movie theatre published by Network208. TheatreWorld is t...