Goals
Good and clear goals are critical to the successful implementation of an account plan They not only provide direction and motivation, but also act as a measurable basis for assessing the progress and success of your efforts.
Clear goals provide:
Direction and Focus: Objectives set a clear direction for what you and the client want to accomplish together. They help focus attention on specific tasks and activities that contribute to achieving those goals
Motivation: Concrete goals act as motivation for you, the client and the account team. The prospect of achieving a goal can inspire people to go the extra mile and find creative solutions.
Measurability: Well-formulated goals are measurable and quantifiable. This means you can track progress and assess whether you are on the right track to achieve your goals.
Accountability: Clear goals create clear accountability Everyone understands what is expected of them and can be judged based on their contribution to achieving the goals.
Effective communication: Goals serve as a common point of reference within the team. They facilitate communication and ensure that everyone involved is on the same page regarding the results to be achieved.
Prioritization of resources: With clear goals, you can prioritize resources and efforts. This helps you decide where best to allocate time, money and energy.
www.sales-academy.eu
Goals
Formulating goals SMART
When formulating goals, it is important to use the SMART criteria:
Specific: The objective should be specific and clear, without ambiguity.
Measurable: You must be able to quantitatively measure progress and ultimate success.
Acceptable: The objective must be challenging, yet achievable within the given resources and time.
Relevant: The objective should be relevant to the company's overall strategy and goals.
Time-bound: There must be a specific time period within which the objective must be achieved.