Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
Warm September breezes are here, and this month’s articles are sizzling! The rise of YouTube and Rumble as author platform staples make Nina Froreip’s article about hiring a video editing professional timely. Need an author website? Iris Goldfeder shares the four essential pages that every author website should have. No more canned sites! Have a site designed that meets your reader’s needs.
Don’t miss the back cover! Shannon Procise is getting ready for Media Magic in November. Now is the time to purchase tickets to this two-day event. If you are an author who needs a power bio and a press release to announce your book to the world, this is your opportunity to learn, get hands on help, and make connections!
Love and gratitude, Juliet
Learn the rules like a pro, so you can break them like an artist.
~Pablo Picasso
Artificial Intelligence? Does that conjure visions of a dystopian world of highly advanced machines that surpass human intelligence? Although there is reason for concern of potential nefarious uses of artificial intelligence. A.I. provides a multitude of benefits for positive impact
I am sure by now you have either explored or at least heard of CHAT GPT. If you still have no clue what it is, CHAT GPT is an A.I. (artificial intelligence) app. easily downloaded for free from your App store. If you are writing a non-fiction book it can help you refine your writing style, offer language improvements, and provide insights on structure. It is important to remember CHAT GPT does not possess the creative understanding, context, or intent of the human mind.
Developing your nonfiction book with your primary content in place and making notes where you want to bolster your writing with CHAT GPT will give you a great collaborate tool. Once you have marked in your manuscript where you need further development with the assistance of CHAT GPT then you make a pass through your manuscript in which you elaborate on your content. This can include research, fact-check statistics, historical information, as well as famous quotes.
Combining your own knowledge, research, and writing skills with the assistance and insights provided by ChatGPT can result in a more effective and compelling book. You need to be aware to exercise your own judgment and maintain your unique voice as the author.
AUTHOR BIO
Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.
Hey there, authors! In this digital age, having a powerful online presence is an absolute must. It’s your chance to connect with readers, show off your amazing work, and build a tribe of loyal fans. Sure, social media and book-selling sites are shiny and effective, but having your very own dedicated website gives you complete control over your brand and allows you to establish a deeper connection with your audience. It’s easy to overcomplicate your website or to get overwhelmed when you sit down to create it. So, let’s dive into the four essential pages that you absolutely need on your website!
Welcome to your virtual store! This page is like the front entrance of your online emporium. It’s the first thing readers see (and read), so make it count! Capture their attention with your unique style and charm. Give them a taste of your writing prowess with a captivating introduction. You can even spice things up with eye-catching images or a slideshow of your dazzling book covers. This page is designed to get your reader all warmed up, but it doesn’t end there. Make sure your navigation (or menu) connects clearly and easily to the other major pages of your site like your books page, about page, and contact info (which we’ll discuss right now).
This is the place to flaunt your literary treasures Show off those precious creations of yours. Display those stunning book covers right on that page and make readers drool. Give a brief (it bears repeating BRIEF) and intriguing summary of each book, leaving them craving more. And hey, if you’ve got some glowing reviews or endorsements from readers or big shots in the industry, don’t be shy about flaunting them too Consider offering a sample chapter as an opt-in. This will grow your mailing list – a critical part of your brand. Oh, and don’t forget to add purchase links so that eager readers can get their hands on your masterpieces. It can point to Amazon or your favorite bookstore.
It’s time to invite your readers behind the scenes of your world. Get personal and share your story (within boundaries). How did you become the word wizard you are today? What fuels your passion for storytelling? Don’t forget to rock your author photo and spill the beans on your achievements and writing credentials. Let your unique voice shine through, so readers can relate to the incredible person behind those captivating books. Show them that you’re not just an author but a damned cool individual too.
The relationship between authors and their readers is critical. So, stay connected, my friend. This page is all about making it easy for readers, fellow authors, and industry peeps to reach out to you. Include a contact form that’s simple to fill out, so people can send you messages or inquiries without any hassle. Don’t forget to leave your links to your social media profiles too. Pro tip: be responsive and show some love when readers reach out to you, just like if you were at a signing event in person. Building those personal connections can turn readers into lifelong fans, so lean in.
Are your readers hungry for more? Consider adding extra pizzazz (and writing opportunities) to your website with a blog where you dish out writing tips, share behind-the-scenes stories, or give updates on your upcoming projects. If you’re a media darling (or hope to be), create a press page where journalists and podcasters can easily find your author photos, book summaries, past interviews, and contact info.
In a nutshell, your author website is your online store. Make it reflect your unique style, engage readers like a magnet, and keep it fresh with regular updates. With this surprisingly epic website in place, you’ll have the power to showcase your work, connect with readers, and leave a lasting impression in the literary world. So get out there, my fellow wordsmiths, and conquer the digital realm.
Iris BioIris Goldfeder is a long-time entrepreneur with more than 25 years of success in the marketing field. Her passion is to help her clients grow their businesses and her motto is- “I meet you where you are.” Iris firmly believes, “If you’re not online, you’re not an option!” Contact info: iris@gasstovecreative.com
yourself with a television monitor, staring directly into a camera with a feedback line in your ear.
Acquiring confidence and understanding about the interview format is instrumental in preparing and handling your television appearance. Let’s start with the basics. There are four distinctive types of interviews you need to be aware of before you set foot in a studio or even pitch a producer. Each type has its own particular requirements in terms of your participation. Understanding the differences between interview types will give you the understanding of how the end result is assembled and your responsibility as a participant.
The four styles are: 1) Sitdown Interview; 2) Demo Segment; 3) Satellite; 4) ENG or Field Interview.
In the last issue, we reviewed the Sit-Down Interview and the Demo Segment. Let’s now review the next two: Satellite Interview and an ENG or Field Interview.
3. sATeLLITe InTeRVIeW.This is the type of “box” interview you see on breaking news stories on CNN, HLN, and FOX News Channel where they talk via satellite to an expert who is on location outside of the home studio. In my media coaching opinion, satellite interviews require the most skill, experience, and mastery. In the earlier days of my producing career, the guest on a satellite interview would watch the feedback monitor in real time through the actual camera that he was looking into.
Unfortunately, this feature proved to be cost prohibitive, so guests no longer receive real-time feedback of personal facial expressions or nonverbal cues from the on-set hosts or from the other guests in other locations. This means that all the feedback is coming to the guest expert only through audio via an earpiece.
During a satellite interview, you are often in an empty room by
With TVGuestpert, there are opportunities that come up for hosting or recurring Guestpert appearances. We always want to make sure our clients’ skills in this arena are sharp and professional.
Phillip Andrew Barbb, Emmynominated TV producer, media coach, and speaker, has conducted well over five hundred Skype auditions in his career and is a big believer that prep makes perfect. As Barbb says, “Whenever anyone comes on Skype for audition, the more prepared they are with the technology of Skype, the more professional the audition feels.”
According to him, even simple things like good lighting and solid audio can make the difference between a successful audition and a disastrous one. Despite TVGuestpert’s best prepping intentions, one of our Guestperts went on live television while Skyping from his bathroom. It was his best attempt to find a quiet place, but you could still see the towel rack behind his head. It was so distracting and uncomfortable for me; I could barely watch the segment.
“I know at TVGuestpert, you rehearse the Skype technology with your clients before you
Excerpt from The Ultimate On-Camera Guidebook: Hosts*Experts*Influencers by Jacquie Jordan (@TVGuestpert) & Shannon O’Dowd (@theshannonodowd)allow them to audition. All of this counts in the overall decision of whether or not I will want to work professionally with this person on camera or on the show I am about to produce,” says Barbb.
“Sometimes, I eat up as much as twenty minutes helping a potential talent just to get their Skype ready. It’s not fun, and it makes my job more complicated. What most people don’t know is that when they are doing a Skype audition with me, thirty other people will see it. I cannot show my casting team and the executive department a sloppy Skype. I just won’t. So, I will do my best to support the talent in giving them the best possible chance, but even with this said, it’s to their own disadvantage when the technology interferes and precedes their performance.
“Pay attention to what is happening in your background. Fix your blinds. I don’t want to see your dog run behind you. Secure your space. Nothing should distract from the talent’s ability to perform. It’s essentially an employment opportunity. Would this go on in a job interview?
“It’s important to remember how your segments will be viewed by the people who have the power
to hire you again or not. They’re thinking to themselves: Does the potential talent understand how this whole process works or not? Do they demonstrate a desire to learn? Showing a desire to understand this stuff will translate to the things that will benefit them the most.
“Remember, whether it airs or not, other people are going to see your Skype audition. It may even be seen by someone’s cousin who is not supposed to share it with anyone else. You know how this goes. Every second you are on screen, you are accountable for how you are communicating verbally and nonverbally.”
You read it right there from Phillip Andrew Barbb! That is why Shannon and I are happy you are reading this book right now. In this day and age, if it is digitally recorded, it can and may be used against you, and we want it to be used FOR YOU!
Here are a couple of tips to ensure a successful satellite guest appearance.
• Don’t look away from the camera. You will no longer give the appearance of a trustworthy, knowledgeable expert on the subject at hand. It is also distracting, as viewers
will try and imagine what you’re looking at off camera that’s more compelling than looking at them.
• Be mindful of all your facial expressions while maintaining a relaxed posture. The camera is always aimed at your face. It’s fine to be relaxed, but make sure you project the attitude of an authoritative expert. Remember, even when you are not speaking, you may be on a split screen with the host or another satellite guest, so it’s important to project this attitude and confidence at all times.
• Don’t assume you know when you are on or off camera. Don’t say or do anything out of place that you don’t want caught on camera until you are safely out of the camera’s range and unmic’d. I coach my clients to assume the camera is always rolling and taping even if they’re not on the screen. You never know how quickly your camera will be turned on, and you do not want to be caught in an awkward or uncomfortable position.
• More of these interviews are being conducted via Skype these days because it is cost effective. The quality of a Skype interview is never as clean visually as a satellite interview, but Skype is much cheaper and can be more immediate.
• Being on TV in a Skype interview is never an excuse for a guest expert to allow for poor quality, uneven picture, and/or bad lighting. Trained Guestperts will know how to level their Skype shot with the framing of the host on the set. Trained Guestperts will know how to look into the eye of the computer camera
instead of at their computer screen. Again, you must avoid the natural instincts to watch the host and yourself on screen. This is something that can and should be practiced, especially if you are someone who covers breaking news and want to be a go-to guest who’s always on call.
• Skype with a friend and have her take screenshots so you can see how your setup looks, to ensure that you have the best setup possible for your interview.
The fourth style of interview is the ENG (Electronic News Gathering), also known as a field interview. 20/20 is a good example and can appear to be a sit-down interview to the viewer. What defines this interview is that it usually takes place outside a studio and airs in a time frame after being recorded. These interviews are taped or filmed, depending on location, by a crew that brings their equipment, which typically includes cameras, lights, and audio, to that location. This could happen in your living room. Usually, the show will interweave other footage and interviews into one segment to air.
Even if your interview happens to take place in a studio, the show will be adding features such as B-roll, or host narrative, through post-production. In the end, what you say in your primary interview will be chosen after you have been taped. This leaves you, the guest expert, with very little control over the final segment.
Make sure this last bit sticks in your head. Everything that comes out of your mouth on camera matters, as you won’t have an opportunity to take it back. I fundamentally believe this to be true about all the interview styles. You simply cannot expect the third party (the show or producers) to cover or protect you from what you do or do not say.
Understanding these four basic types of interviews for broadcast and traditional television allows you to understand as well as how the final product will be recorded, assembled, and distributed. This knowledge will make you a better-educated and empowered interviewee, and more effective in delivering your content.
According to life coach and frequent Guestpert Lisa Haisha, “Having done dozens of in-studio sit-down interviews, I cruised through the brutal five minutes in the hot seat with 20/20’s field interview simply by being so well prepared for this style of interview.”
Lisa’s sit-down interview was an ENG/field-style taping. This technique of interviewing for electronic news gathering or field pieces is also how reality-style television shows are produced.
My genre of television producing credits falls under the category of “non-scripted,” according to the Producers Guild of America and the Writers Guild of America. A scripted producer works, writes, and creates for fiction shows such as The Big Bang Theory, Grey’s Anatomy, Stranger Things, Game of Thrones, and the like.
Despite my breed of producers being called “non-scripted,” trust me—we always write a script. These categories are actually based on salary rates, not actual work style. Therefore, it is misleading to believe that reality shows are not written out. At the very least, reality shows are laid out in writing and hit very specific story arcs and talking points.
In reality shows, which feature a form of ENG or field-style interviews or tapings, the segment or show gets edited for content and sound bites, whereas live-totape or live sit-down interviews do not rely on editing or postproduction.
Often during tapings for ENGs and field pieces, the producer or the host, who is not on camera with you, will ask you to repeat his questions as part of the top of your answer in the most natural way possible. You have to remember, you are being interviewed, but his presence and questions will be edited out of the final product of the show.
For example:
—Producer to Expert: “Jacquie, what has been the most rewarding experience of running your own business?”
—It is instinctual to respond in the following manner: “Guiding people toward success by using the media opportunities for growing their core business.”
—Instead, the expert prepared for this type of interview will respond, “The most rewarding experience of running my own business is guiding people toward success by using the media opportunities for growing their core business.”
According to Phillip Andrew Barbb, “The talk-back questioning is a really sophisticated interview technique. And as a producer and editor myself, I am often editing the show in my head as the expert is speaking. So I know how I can move things around or where my edit points are by what they are saying. I try not to interrupt the flow of conversation with this specific direction if they do not know it already or do not remember the prompt prior to their flow. As a producer there is a fine balance in keeping the interview natural without having the expert overproduced.”
Barbb continues to say, “If you are talking about specifics, people should always use proper names. For example, ‘I love him’ doesn’t work on camera. ‘I love Michael, my fiancé’ is specific and usable.”
With reality shows, there is no on- or off-camera interviewer. The producer gives the cast hit points, and the dialogue is generally free flowing. Editing is left exclusively to the discretion of the show during post-production.
Understanding the various interview styles holds the guests accountable for their own content and messaging, and enables them to understand how the show will shape their content. They are now in a position to completely manage and command what they say, state, or answer without becoming a victim to the perception that the experience is beyond their control. As producers, we know that it’s only the “green” guests who blame the show or the show’s producers when they’re not happy with the outcome of their appearance. Don’t be a victim to your own lack of knowledge!
You are now empowered to be the master of your own delivery no matter what the format; this in turn will make it easier to view each potential interview as an opportunity to achieve your overall media goals.
We’re offering (and strongly encouraging) a paradigm shift, so that you can have a better, more positive approach to each interview you participate in. You’re not a victim anymore, and producers aren’t out to sabotage you. They’re on your side.
They want you to succeed. If you look good, they look good. The investment is the same.
Nevertheless, if they have to teach the process to every guest expert booked on their show, that will create unwanted producorial drag. Guess what? A more seasoned, better prepared guest expert suddenly looks to be a heck of a lot easier and a way better bet. This is why you so often see the same faces in the media. The producer and the show can count on these experts to deliver. We are advocating that you cut in front of the line with your full knowledge of the process, and introduce some fresh faces (i.e., YOURS) into that tried-andtrue rotation.
Remember, what producers are interested in first and foremost is good content and good content delivery. Experts are interchangeable. If the producer is looking for a guest with a certain expertise or opinion, she will seek out the best on-camera expert to provide her with the goods. This means a camera-ready expert has a significant advantage over all others.
In other words, a producer will take a less qualified expert to deliver the exact same content if that expert is better on camera than a more qualified expert who is less experienced and less commanding on air. Empower your performance!
Jacquie is the founder and CEO of the 15-yearold cutting-edge, media and content development, promotions and booking platform, TVGuestpert that offers fullservice promotion, marketing, business strategy and media services for her clients, partners and collaborators, TVGuestpert Publishing - a NY Times Best Selling publishing house, and The Guestpert Academy - an online program offering visibility, media training and TVGuestpert OnCamera Training. She is also a two-time Emmy nominated TV Producer, threetime author and the host of Front & Center with Jacquie Jordan, a broadcast podcast.
Here’s the deal: books are sold on consignment. Most authors have no idea that this is how the publishing world works.
For those authors who choose a bookstore option as part of their distribution, this can be a costly endeavor. If you want your book to be distributed to bookstores, libraries, and wholesale markets, returns are a part of the game.
In order to make your book eligible for these venues, you must make the book returnable. This means that if the retailer does not sell your book, they can be returned to the warehouse, or in some cases, destroyed.
Retailers who purchase your book and stock in their stores are counted as sales when it comes to royalties. The problem is that these are not “hard” sales. That means when an author receives a royalty statement, they should not consider these sales as sales until the returns begin to come in.
Where the risk comes into play is when the returns come back. The author is not only charged back for the royalty, but also the wholesale cost of the book. That means that the royalty statement can be completely wiped out and the author could end up owing money to the publisher.
Publishers know this and anticipate that many books will be returned. This is why many publishers issue royalty statements monthly and withhold payments for a long period of time. This can be disappointing
for the author because they look at their statements and anticipate the entire amount as income.
There are two types of returns that authors can choose through their publisher. One is a return that is destroyed and the other is a return that is sent back to the warehouse.
A return that is marked destroy will be liquidated by the retailer and the author is charged for the wholesale cost of the book.
The other option, return and send back to warehouse, is a bigger financial hit because not only is the chargeback the wholesale cost of the book, but return shipping costs are added as part of the chargeback fee. A returned book is undamaged so it can be resold. However, with the shipping added on, the book will still not be profitable for the author.
So what does an author do? If you are working on an aggressive marketing strategy and are confident that you can sell a large number of books, going with a bookstore strategy may be a viable option. If you are an unknown author who is publishing for the first time, a bookstore strategy may not be for you.
It is imperative that you talk to your publisher and understand your contract and the implications of their return policy and how it may impact your bottom line to avoid an ugly surprise later on.
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
I’ve been helping authors develop and edit their books for more years than I care to admit, and I can tell you that there are always complaints about writing and how difficult it can be. Here are some pro tips to help you get over these bumps in the road:
Misstep #1: “I can’t decide what information to put in.” This is common because professionals who are writing books are experts in their respective fields and have SO much information running around in their heads that it’s difficult to pare it down.
Tip #1: The key is focus. You must focus your topic down to a key idea. For example: say you are writing a book about financial security. This is a very broad topic, so you must narrow it down. Perhaps your focus is investing for growth. Or building a lucrative business. Whatever it is, keep the book about that one thing.
Example: Let’s say we choose to focus on buying investment properties. Now, rather than a broad “financial security” topic, we have a clearly defined focus.
Misstep #2: “Everyone should read my book.” This is common because authors get excited about their material, but that misconception sets you up for failure. That view only applies to fiction. In non-fiction, you must identify your key readers.
Tip #2: The key here is to focus on your intended audience. Choose carefully. Perhaps you target couples with young children. Or maybe it’s women over the age of 50. That simple trick will help
you write more clearly and with a defined goal.
Example: Let’s say we choose a younger audience to help them financially grow right away. Now you have a specific topic and audience. “I am writing a book about buying investment properties for twenty-somethings who are just starting out.”
Misstep #3: “I published a book, but it didn’t do anything for me.” One thing that I’ve found is commonly left out of books are Calls to Action. You want to have tiny, baby action steps sprinkled throughout your book. They could be anything from following your social media to finding you on LinkedIn to signing up for a free webinar. It’s all about making yourself visible and allowing them the space to know, like, and trust you.
Example: In our above example, perhaps you would invite your twenty-something readers to a Zoom call to answer their questions about how, where, and when to buy investment properties. You could also invite them to an upleveled version of a webinar in which they get to ask questions and participate rather than just listen.
Now your book is a tool to grow your audience. You have a focused topic, a clearly defined readership, and small and easy Calls to Action to get your readers to interact with you.
If you are an author who needs a little love and guidance, book a call with me. No pressure, just conversation. https://calendly.com/ livingmycreativity/chatwithkristy
Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.
In today’s highly competitive landscape, authors who create and implement a book marketing strategy before they publish are the ones who continue to see success after their launch.
And the earlier you begin, the more advantages there are.
If you leave marketing until the last minute, you may have difficulty creating interest in your book when you publish it. Why? Because you haven’t built a solid foundation. Piecemealing a marketing plan once your book is already for sale can leave you frustrated and overwhelmed when you don’t get the audience engagement you desire and truly deserve.
So, if your goal is to set yourself apart from the millions who publish every year, then please take this as the sign you were looking for.
Developing a book marketing plan at least three months in advance of your publish date (6 months is even better!), gives you ample opportunity to build a community of ideal readers and create anticipation among them. The reality is generating excitement around your book
takes time. Every “overnight sensation” is years in the making. Just ask any rock star!
By sharing valuable content related to your book across your social media accounts, emails, and on your author website, you will be helping to set the stage for a successful release. Your community will grow and as they get to know, like, and trust you, and they will want to take action to purchase.
Nurturing your community will also enable you to start building relationships with your readers and potential partners who can help spread the word about your book.
An essential element of a successful book launch is authentic, positive reviews. By starting your marketing efforts ahead of the game, you can reach out to advance readers, book bloggers, and influencers to secure early reviews. These reviews create social proof and credibility. You can then leverage these reviews on social media, your website, or other marketing platforms, to further increase your book’s visibility.
You can hit the ground running and maintain a consistent buzz throughout the launch period by posting key content to social media, hosting virtual events and book signings, and collaborating with relevant influencers to broaden your reach. Having your marketing efforts well underway before your publish can really help you maximize momentum.
All the pre-launch marketing you’ve done will continue to help you sustain visibility and engagement long after your publish date. This leads to better sales and longterm success.
Ready to get a jumpstart on marketing your book? Book your clarity call with me today at vipbook.marketing/claritycall.
Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, awardwinning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!
Melanie BioIn the bustling literary world, garnering visibility for your book is as crucial as crafting a captivating plot. For an author, breaking through the noise can seem like a Herculean task. However, leveraging tools like press releases and press kits can effectively capture media attention, increase visibility, and drive book sales.
A well-crafted press release is one of the most powerful tools in your promotional arsenal. An impactful press release tells a story, your story, and connects it to the broader narratives unfolding in our world today. It’s your first handshake with the media, your chance to pique their interest. But to truly stand out, your press release should not just narrate facts about your book but also underscore its significance in the broader context. For instance, a thriller novel might tap into societal fears, or a romance could explore modern relationships.
Our company has extensive experience in tailoring press releases that capture attention,
weaving together the key elements of your book with more significant societal trends. We understand that a press release is more than a dry summary – it’s an opportunity to showcase your unique voice, perspective, and the value your book brings to potential readers.
In addition to a compelling press release, a wellconstructed press kit can significantly influence your ability to capture media attention. A press kit is essentially a package of promotional materials providing comprehensive information about your book. It should include a captivating author bio, high-resolution photo, book summary, excerpts, and any reviews or endorsements you have received. The press kit serves as a one-stop resource for the media, giving them everything they need to write about you and your work. However, creating a complete press kit requires more than collating materials. It’s about creating a compelling narrative that echoes throughout
every component. At our company, we specialize in constructing press kits that inform and engage, crafting each element to contribute to a larger, captivating narrative about you and your book.
Mastering the art of attracting media attention can seem daunting, but remember; it’s all about effectively communicating your story. A captivating press release and an informative, engaging press kit can significantly increase your chances of standing out.
By partnering with our company, you can leverage our expertise to create press releases and kits to attract your clients. Our deep understanding of the literary market and our passion for helping authors shine ensure tools to amplify your voice. Together, we can help your book get attention. To learn more, go to www. ShannonProcise.com/ Superbrand.
In the realm of writing, your story matters. Let us help you tell it to the world.
Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth. Shannon is the creator of a magnetic community - the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.
But editing for the kind of quick, one-off, videos we create for social media doesn’t need “editing” in the traditional sense. All they need is a quick trim at the beginning and end and, if you want to be super fancy, a logo and a title. That level of editing can be accomplished in two minutes on your smartphone. I use an app called “InShot” because it’s simple, and easy and it works both on Android and iOs.
If you shoot and edit videos on your phone, Inshot is the way to go!
Once you get into longer YouTubestyle videos that require multiple clips to be joined together, fancy graphics, or footage to be overlayed, you probably want to hire a video editor.
If that sounds like you, here are the most important points
to consider when hiring and collaborating with an editor:
1. What makes a good video editor?
A good editor is a person who can tell a story and make smart content decisions. They will listen and understand how to tell YOUR story. They can take hours of footage and sort through them quickly to find the gold nuggets.
You’re not looking for fancylooking videos; you’re looking for someone who makes YOU shine.
2. What do you look for in an editor?
Look at an editor’s show reel and sample videos.
Make sure you ask them WHAT their role was on every clip because it can be a hodgepodge of different skills, like ‘just editing’, animation, motion graphics, sound mixing, and color correction.
While looking at their show-reel, listen for good sound, look for
smooth transitions, look at overall style, and pay attention to the quality of the graphics.
Make sure you like their style. Are their videos similar to what you are looking for? If not, keep looking.
3. What do you discuss with your editor?
• Workflow! How do they get footage from you (or the videographer), what software are they using, and what are they giving back to you (insist on all source folders and project files). You want to be covered should you need to make changes and they are no longer available.
• Discuss scope of work (timeline, deliverables) and their hourly or day rate.
• Listen to their suggestion of how long it will take. In general, editing takes a lot longer than you would think.
• Make sure you have at least two rounds of changes built into your scope of work.
Opening editing software and knowing which buttons to press doesn’t make you an editor.
4. Where do you find an editor?
Your very best bet is word of mouth. I’d go with recommendations from people you trust as your first line of action. Online hiring platforms, like Upwork or Fiverr can be a good source too. I wouldn’t hire an editor who charges less than $35 an hour – give them a small job first to see how they work and if you like working with them.
5. What does it cost? How long does it take?
A short, one-off video edited on professional software can easily take 20 minutes. The longest part is setting up and rendering it out at the end. So if you’re working with shorter videos make sure to give an editor several projects at once. Editing projects in bulk speeds up the process a lot and saves you tons of money.
A video editor will need to familiarize themselves with the footage first, so make sure to factor that in. And if you’re working on a flat-rate, remember to negotiate two rounds of feedback on the edits they present to you.
If it’s a longer piece that needs editing, mark up a transcript and give it to them, it speeds up their work considerably.
6. What assets should I ask for an editor to deliver?
Assuming you only need one format, this is the list of deliverables I’d ask for from an editor:
• Video edited with captions embedded (.mov or .mp4)
• Video edited without captions (.mov or .mp4)
• Separate closed captioning (.srt) file
• Transcript (.docx)
• Thumbnail (.jpg)
If you want a free handout of the above article with a few more details, please email Nina at nina@clockwiseproductions.com or DM on LinkedIn: https://www.linkedin.com/ in/nina-froriep/
Hi! We’re Robin Friend Stift and Nina Froriep of Clock Wise Productions, a New York City based video marketing company.
We teach authors, speakers, business coaches, and consultants to create easy and impactful video content for LinkedIn so they can enlighten, change, and disrupt the status quo of their industry. And we’re super excited that Juliet asked us to be your video marketing experts for 2023.
Over the next 12 months, we plan on giving you a quick overview of all aspects of video marketing to get your creative juices flowing and to get your most burning video marketing questions answered. AND, to that end we would love to hear from you! Send us a DM on LinkedIn or email Nina: nina@clockwiseproductions.com or DM her on LinkedIn: https://www.linkedin.com/ in/nina-froriep/.
Nina Froriep helps mission-driven entrepreneurs to grow their business with consistent and easyto-implement video marketing through one-onone coaching or peer-learning. I’m a filmmaker, producer and director with 30 years experience and a small business owner of 23 years. I’ve seen it all from the early days on independent features, to big national TV commercials, corporate megashows and many documentary films.
If you shoot and edIt
on your phone, Inshot Is the way to go!
In the crowded world of publishing, getting your book noticed can be a daunting task. As an author, you may have poured your heart and soul into your work, but without proper exposure, it may go unnoticed by potential readers. This is where the Law of Exposure comes into play. Understanding this principle and leveraging it effectively can significantly impact your success as an author. In this article, we will explore what the Law of Exposure is and how it pertains specifically to authors.
The Law of Exposure states that the more visible and accessible something is, the more likely it is to attract attention and interest. In the context of authors, it means that increasing your book’s exposure to the right audience can lead to greater recognition, readership, and ultimately, success. Exposure can take various forms, such as media coverage, book reviews, social media presence, author events, and collaborations.
sTeP One: Building an Author Platform
To leverage the Law of Exposure, it is essential for authors to build a strong author platform. An author platform refers to your visibility and influence as an author, both online and offline. This includes your website, blog, social media channels, email list, and professional networks. By consistently engaging with your target audience and providing valuable content, you can expand your platform and increase your exposure.
sTeP FOUR: strategic marketing and Promotion
sTeP
A compelling author brand is another crucial aspect of leveraging the Law of Exposure. Your brand encompasses your unique voice, style, and the message you want to convey through your writing. Developing a strong brand helps you stand out in a crowded market and attracts readers who resonate with your values and storytelling. Consistency in branding across your book covers, author bio, website, and marketing materials enhances your exposure and makes it easier for readers to connect with you. Lean heavily into what makes you unique, rather than mimicking what you think will be successful.
sTeP THRee: engaging with Readers and Influencers
Interacting with readers and influencers is an effective way to boost exposure. Actively participate in social media discussions, respond to reader comments and messages, and foster a sense of community around your work. Engaging with influencers in your genre, such as book bloggers, reviewers, and fellow authors, can also amplify your exposure. Seek opportunities for guest posts, interviews, and collaborations to tap into their existing audiences and expand your reach.
Strategic marketing and promotion play a vital role in maximizing exposure for your book. Develop a comprehensive marketing plan that includes online and offline tactics. Utilize social media platforms to share engaging content, run targeted advertising campaigns, and leverage email marketing to connect with your readers. Consider book signings, author readings, and participation in literary festivals or conferences to connect directly with potential readers and gain exposure within the industry. You have to put yourself out there and let your readers get to know you.
The Law of exposure also states the more you spend time around certain people or practicing certain habits, as in - the more we are exposed to certain things, the more comfortable we become in that space and the more we become those things.
As an author, understanding and applying the Law of Exposure can be a game-changer for your writing career. By building a strong author platform, crafting a compelling brand, engaging with readers and influencers, and implementing strategic marketing and promotion, you can increase your book’s visibility and attract the attention it deserves.
Embrace the opportunities available to you, adapt to the changing landscape of publishing, and leverage the power of exposure to propel your writing career to new heights. Remember, the more exposure you create, the more chances you have to connect with your audience, impact lives, and fulfill your aspirations as an author.
International Content Expert Sara Burke is the Founder of HLCC, a content creation firm dedicated to boosting small businesses around the world. Sara has authored three books, and ghostwritten over 100 books, ebooks and workbooks. Sara recently launched The New American Dream, a podcast dedicated to helping business owners understand how our changing business ecosystem can support their success.
Podcasting has become a powerful draw for authors vying to connect with a broader audience and promote their books. With millions of listeners tuning in to podcasts worldwide, it presents a unique opportunity to reach a diverse and engaged audience. However, to get the most out of promoting books (and authors) through podcasting, certain skills are necessary. In this article, we will explore three essential skills that every podcaster should master to successfully promote authors and their books and increase listener reach at the same time.
1. InTeRVIeWInG skILLs:
One of the most impactful ways to promote books on a podcast is through engaging interviews. As a podcaster, developing strong interviewing skills is crucial. A skilled interviewer can create a dynamic and captivating conversation that draws listeners in and piques their curiosity about the featured book. Here are a few key elements of effective interviewing:
a. Preparation: Thoroughly research the author and their book before the interview. Familiarize yourself with the key themes, characters, and messages to ask insightful questions that resonate with the listeners.
b. Active Listening: Pay close attention to the author’s responses during the interview. By actively listening, you can ask follow-up questions that delve deeper into interesting aspects of the book, allowing the audience to gain a better understanding and connection.
c. Storytelling: Use your interviewing skills to create a narrative that highlights the book’s
unique selling points. Craft compelling stories around the author’s journey, inspiration, and the impact the book can have on readers’ lives.
2. sTORyTeLLInG TeCHnIqUes: Podcasting provides an excellent platform for authors to showcase their storytelling skills. By incorporating storytelling techniques into their podcasts, hosts can capture the audience’s attention and leave a lasting impression. Here’s how to utilize storytelling techniques to promote books effectively:
a. Hook the Audience: Begin each episode with an engaging and intriguing introduction that hooks the listeners’ attention. Share a captivating anecdote or pose thought-provoking questions related to the book to generate curiosity.
b. Create Emotional Connections: Draw the audience into the book’s world by using vivid descriptions, compelling narratives, and relatable anecdotes. Help them visualize the characters, settings, and emotions, igniting their desire to explore the book further.
c. Share Excerpts: Read short excerpts from the book during the podcast to provide a taste of the author’s writing style and immerse the listeners in the story. Select passages that capture the essence of the book and leave them wanting more.
3. COLLABORATIOn And CROss-PROmOTIOn: Collaboration and crosspromotion are powerful strategies for expanding your podcast’s reach and promoting books effectively. By collaborating with other podcasters, authors, and influencers, you can tap into their existing audiences and gain exposure to new potential readers. Here’s how to leverage collaboration and cross-promotion:
a. Guest Interviews: Invite authors, industry experts, or influencers as guests on your podcast. Their presence adds credibility and diversity to your content, while also exposing your audience to their books and followers.
b. Participate in Podcast Swaps: Connect with other podcasters in your niche and explore opportunities for podcast swaps. This involves appearing as a guest on their podcast while they reciprocate by appearing on yours. It allows both parties to leverage each other’s audiences and promote their respective books.
c. Cross-Promote on Social Media: Collaborate with authors and influencers on social media platforms. Share each other’s podcast episodes, book recommendations, or author interviews to expand your reach and engage with a broader audience.
As a podcaster, honing these three essential skills can significantly enhance your ability to promote books effectively. By mastering the art of interviewing, incorporating storytelling techniques, and leveraging collaboration and cross-promotion strategies, you can create engaging content that resonates with your audience and increases book visibility.
Embrace the power of podcasting, connect with authors, and share their stories to captivate listeners and foster a community of book enthusiasts. Remember, a skilled podcaster has the potential to influence and inspire readers, helping authors thrive in the everevolving publishing landscape. The flip side is that those skills attract loyal binge listeners to your show too.
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple topranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique bingeable factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
