Author
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
There is no real ending. It’s just the place where you stop the story.”
~Frank Herbert
Publisher’s Corner
Hello Authors!
Are you ready to take your business to the next level and boost your followers? Shannon Procise is dishing out some top tips for fostering collaboration and building powerful partnerships that will elevate your brand to new heights - because let’s face it, success is sweeter when we work together!
And speaking of success, Karie Kassell is serving up seven delicious foil packet recipes to keep entrepreneurs healthy and heartsmart this summer. After all, a healthy business owner is a productive business owner - so fuel yourself with these tasty treats and watch your energy levels soar!
But that’s not all - QR codes are making a comeback as a game-changing tool for driving traffic and engagement. Tracy Hazzard is here to show you the ropes on creating your own QR codes for promotional opportunities that will leave your audience hungry for more!
So, are you ready to kick your business into high gear and make some power moves? Let’s collaborate, cook up some healthy recipes, and decode the secret to QR code success together!
All of this and much more!
Love and gratitude, Juliet
The idea of a ‘book’ has evolved over millennia, with early forms appearing in ancient civilization such as the clay tablets of Mesopotamia or the papyrus scrolls of Egyptian Hieroglyphs. The transition from oral traditions to written records was a giant leap in the development of civilizations by preserving their wisdom across generations.
Most major Spiritual traditions have their Sacred texts. From the old and new Testaments of the West to the Bhagavad Gita and The Tibetan Book of the Dead of the East, books hold together cultures and civilizations by providing a shared framework for beliefs, values, and traditions. For many, non-religious books can provide their own form of ‘Sacred Treasure.’ Classics such as The Complete Works of Willian Shakespeare or The Iliad and The Odyssey by Homer may sit on someone’s bookshelf for a lifetime.
In the past getting a book published was reserved for professional writers that were deemed worthy enough for a publisher to invest in. With the advent of the Print on Demand press, the barrier to publishing has dissolved. This has created a democratization of knowledge. Each year there are nearly 2 million books self-published. The self-publishing industry has been
experiencing double-digit growth annually, as people want to share their stories and knowledge to the world.
Over the past quarter of a century, I have worked with hundreds of authors to coach them through the process of discovering their voice and writing their book. I consider my work with each client as a sacred trust. Because I work exclusively developing non-fiction titles, I always encourage my clients to weave in storytelling to contextualize their didactic content and put the reader in the story for self-reflection.
For instance, if someone is writing a non-fiction book about loss and grief, it will be more impactful if the author shares their personal stories. By creating rapport with the reader, they will have a more emotionally engaging experience. This is because loss and grief are universal themes. When the author humanizes the content, a book can be a true treasure that can create comfort.
Being a published author is a sacred trust. As a published author, you are contributing to the collective knowledge of our civilization and perhaps in a thousand years, your book will be found, and the reader will be transported to the stories and wisdom of your time here on this Sacred Earth.
AUTHOR BIO
Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.
To Compare Titles or Not Compare Titles, That Is the Question
I’ll be the first person to tell you that you should read the type of books you want to write. There’s a lot to be learned by studying others who have authored before you and done it well. We strengthen our writing skills by writing, but we can also strengthen them by reading. By studying the genre we wish to author a book in, we learn how that genre is written. You don’t need to go back to school for a writing degree to familiarize with what makes a great book and emulate it.
I’m also a big fan in looking at comparable titles–other books that might be similar to yours in the marketplace. Looking at similar books while you’re developing yours can give you a sense of length, price, categorization, structure and organization, voice and tone, and most importantly, the focus of that book’s content. (Pro tip, if you also look at the authors and not just their books, you might be able to identify their marketing strategy and what things they’re doing to promote their book.)
The point of looking at comparable titles is to
understand how your book differentiates itself from others like it and to also position it the right way alongside similar ones. So, when you spend time with the content you might note a part of the argument the author left out that you intend to include. Or, maybe they said something you agree with and can’t wait to reference in your own work.
There’s also to be said for picking up and reading (or just scanning) books like the ones you want to write and studying them, but be mindful you don’t fall into these traps.
#1 – Having too big a sample set
Anything can quickly go from a healthy amount to an over indulgence and looking at similar titles is no exception. Finding a handful of titles to study because you respect their authors is one thing, but picking up every book that has a similar key word in their title as yours is going to be too much. Not only is there going to be a lot of variety in style and quality of those books, making it difficult to really know which to look to for guidance, but you’ll spend more time reading than actually finishing your own manuscript.
#2 – Imitating rather than discovering
What we especially want to avoid is imitating or emulating our favorite authors at the risk of never discovering our own voice or style to deliver our own ideas. There aren’t too many one-hundredpercent-original ideas anymore but there are new voices and unique perspectives for discussing similar topics. For you to bring your experiences to the table, we need you to show up as yourself.
#3 – Falling into an Imposter Syndrome well
Sometimes in reading similar titles it starts to sound off the alarms. In reading someone else’s expertise or thought leadership on the page, we can begin to doubt our own. “Someone else has already written a book on this…” or “That person did it so well; I’ll never be able to write it as well…”; “What else is there to even say that they didn’t already say?”; “Why would someone care about my perspective?” If those limiting beliefs get loud enough and go unchecked, they could halt our progress all together.
So look at titles that compare to yours, but proceed with caution. Set limits on how many books you’ll look at and how much time you’ll spend reading them. Take notes as you go, but don’t expect to find any magic formula inside any of them as to how you should go about writing your own. At the end of this thing, we need YOUR voice, YOUR ideas, YOUR lens and YOUR way of crafting a book. Those people already wrote their book. Now it’s time for you to write yours.
Alyssa Berthiaume (usually known as Ally, but published under A.Y.) is the founder of The Write Place, Right Time, her virtual boutique of book coaching and ghostwriting services. Berthiaume serves leaders, entrepreneurs, and visionaries across North America and Europe in writing the books that will light up their world and ours. Berthiaume is also the award-winning author of Dear Universe, I Get it Now: Letters on the Art and Journey of Being Brave and Being Me and the co-author of Do Not Write a Book...Until You Read This one.
Expanding Your Horizons:
7 Speaking OppOrtunitieS that every authOr needS tO knOw abOut
For authors, the journey to reach a wider audience often starts with the written word, but it doesn’t have to end there. Embracing all the types of speaking opportunities available can significantly enhance your visibility, connect you with a broader audience, and establish you as a thought leader in your field—without having to be a TikTok influencer.
Let’s take a look at some fabulous speaking opportunities that will help you amplify your author reach and increase your revenue, too.
1. BOOk ReAdIngs And sIgnIngs
Book readings and signings are traditional yet powerful ways to connect directly with readers. These events typically take place in bookstores, libraries, or community centers. They offer a platform for authors to showcase their work, share the inspiration behind their stories, and engage in intimate conversations with their audience. The best part is that the personal interaction often encourages word-of-mouth promotion for you and your book.
2. LITeRARy FesTIvALs And COnFeRenCes
Literary festivals and conferences are gold mines for networking
and exposure. These events bring together a diverse group of writers, readers, publishers, and literary agents. Speaking at such venues allows authors to present their ideas, discuss industry trends, and participate in panel discussions. The networking opportunities here are invaluable, offering a chance to connect with influential figures in the literary world and wonderful potential collaborators.
3. edUCATIOnAL WORksHOps And semInARs
Authors can leverage their expertise by conducting educational workshops and seminars. These sessions can be targeted for association meetings
and corporate events. Workshops offer a more interactive experience, allowing authors to share their knowledge and skills in a hands-on environment with engaging activities for the attendees. This not only establishes credibility but also opens up additional revenue streams.
4. vIRTUAL WeBInARs And OnLIne COURses
The digital age has revolutionized how authors can reach their audience. Virtual webinars and online courses have become increasingly popular, especially post-pandemic. These platforms provide flexibility and a global reach, enabling authors to connect with audiences far beyond their homes or offices. Authors can host webinars on topics related to their books or expertise, thereby attracting a global following.
5. pOdCAsTs And RAdIO InTeRvIeWs
Podcasts and radio interviews are excellent ways to reach a diverse audience from around the globe that consumes content on the go. Authors can be featured as guests on existing podcasts related to their author niche. Alternatively, they can start their own podcast, sharing insights, interviews, and discussions related to their work. This
medium allows for deep, engaging conversations that can build a loyal listener base.
6. ACAdemIC And pROFessIOnAL COnFeRenCes
For authors who write nonfiction, academic and professional conferences are ideal platforms to share their expertise. These events attract a targeted audience interested in specific fields such as business, science, history, or technology. Speaking at such conferences positions authors as authorities in their domain, fostering credibility and opening doors to consulting opportunities.
7. COmmUnITy And CORpORATe evenTs
Local community events, such as Rotary Clubs and Chambers of Commerce or local networking groups that include outside speakers offer unique opportunities to engage with readers in a more personal setting. Corporate events also present a lucrative avenue for authors to speak on topics relevant to the corporate world, such as leadership, motivation, or innovation. These engagements often come with speaking fees and can lead to further business opportunities.
AmondaRose Igoe is the “Speaking Success Strategist,” a World-Renowned Expert who has been featured on CBS, NBC, and FOX News. She is in the # 1 Best Selling Book Series, Chicken Soup for the Soul, as well as the author of “Pain-Free Public Speaking” and “Share Your Story.”
AmondaRose’s clients include an Emmy Award-Winning Newscaster, an International Television Host and HighAchieving 6 & 7-figure Women Business Owners. She has helped hundreds of women in over 20 countries 2X to 10X their speaking results.
https://amondarose.com
For authors, diversifying into speaking engagements is more than just an additional avenue for promotion—it’s a strategic move to build a personal brand, engage with a wider audience, and establish a multifaceted presence in the literary world. By exploring these amazing speaking opportunities, authors can not only reach more readers but also create lasting connections and expand their influence. Embracing speaking engagements with an open mind can turn a solitary writing career into a dynamic, interactive journey.
Creating Evergreen Content Videos That Stand the Test of Time
COntent that keepS g iving LOng after upLOad
Hello, YouTube creators! In the fast-paced world of online content, it’s crucial to create videos that stay valuable and relevant long after they’re uploaded. This type of content, known as “evergreen content,” can drive continuous traffic to your channel and help you grow your audience over time. Here are some simple tips to help you create evergreen content that stands the test of time.
1. Choose Timeless Topics
To create evergreen content, start by choosing topics that don’t go out of style. Think about subjects that people will always search for, regardless of the time of year or current trends. How-to guides, tutorials, and educational videos are great examples. For instance, a video on “How to Boil an Egg” or “Basic Yoga Poses for Beginners” will remain relevant for years. I like to use this free site AnswerThePublic.com where you can enter a few keywords about your topic and it will provide multiple searches that your audience is looking for.
2. Focus on Quality
High-quality videos are more likely to be revisited and shared by viewers. Pay attention to your video and audio quality, and make sure your content is clear and easy to understand. Good lighting, clear sound, and a clean background can make a big difference. Also, edit your videos to remove any unnecessary segments and keep them engaging. Of course, this is optimal, but if you are not prepared to produce a high-quality video, having a video with great content and sound would be most important.
3. Optimize Your Content
Use relevant keywords in your titles, descriptions, and tags to help people find your videos. Think about what someone might type into the search bar when looking for your topic. A well-optimized video can rank higher in search results, bringing in more views over time. Don’t forget to create eye-catching thumbnails that accurately represent your content.
4. provide value
Your content should solve a problem, answer a question or entertain (or all three). Think about what your audience needs and how you can help them. Providing valuable information that viewers can use will encourage them to watch your video, share it with others, and come back for more. For example, a video on “10 Tips for Organizing Your Home” offers practical advice that viewers can apply anytime. So if your book has tips, suggestions or intriguing content, you may want to bring some of that into your video.
5. Update When necessary
Even evergreen content may need occasional updates. Keep an eye on your older videos and refresh them if the information becomes outdated. You can create a new video with updated information or add notes in the description or comments to provide the latest details. This helps keep your content accurate and useful. For those who have loads of content and don’t know how to keep up with the updating, I suggest you keep moving forward with your videos while dedicating a comfortable time to go back to optimize or update. For
Creating evergreen content is a powerful way to ensure your videos remain valuable and continue to drive traffic to your channel over time.
instance, you can allot 1 hour weekly to clean up your older material.
6. promote your Content
Share your evergreen videos on social media, your blog, or other platforms to reach a wider audience. Don’t be afraid to promote older videos – if the content is still relevant, it’s still valuable! You can also create playlists of related evergreen videos to keep viewers on your channel longer and share your playlist link as well. Remember, if you only shared a video once, you are missing out. Remember your new connections and those who never saw it in the first place.
7. engage with your Audience
Respond to comments and questions on your videos. Engaging with your viewers helps build a loyal community and encourages people to return to your channel. When viewers feel valued and heard, they’re more likely to share your content and recommend it to others.
Conclusion
Creating evergreen content is a powerful way to ensure your videos remain valuable and continue to drive traffic to your channel over time. By choosing timeless topics, focusing on quality, optimizing your content, providing value, updating when necessary, promoting your content, and engaging with your audience, you can create videos that stand the test of time. Start incorporating these tips into your YouTube strategy, and watch your channel grow with content that keeps giving long after the upload. Happy creating!
your youTube mentor & strategist
Meet Fran Asaro, the driving force behind The Senior Tuber Community. With a mission to empower mature creators, Fran specializes in optimizing and monetizing YouTube Channels. Explore how Fran can elevate your content creation journey at SeniorTuber. com. From beginner to expert, discover personalized solutions and schedule a private Q&A session for tailored guidance. Let Fran help you unlock your YouTube potential!
The Essential Ingredients of a Strong Media Page for Authors
In today’s digital-centric world, a strong media page isn’t just a niceto-have—it’s essential. A well-crafted media page can either make or break your career, serving as a crucial touchpoint for journalists, influencers, and potential readers. Let’s explore the key ingredients that make a media page truly effective, helping your author brand shine and deeply connect with your audience.
1. Author Overview: The Appetizer
First impressions matter, and your author overview is the perfect place to start. Share a brief history that tells your story—how and why you began writing, the challenges you’ve faced, and how you’ve grown. Follow this with a mission statement that clearly lays out your core values and overarching goals as an author. Add your Unique Selling Proposition (USP) to spotlight what makes your work different from that of other authors. Think of this as serving up a delicious appetizer that leaves readers wanting more.
2. press Releases: The daily special Journalists rely on press releases to stay up to date about your latest works and events. Make sure you have a section dedicated to the latest news, featuring your most recent press releases. Don’t forget to include an archive of older releases, giving a rich history of your milestones and achievements. This keeps your media page fresh while allowing journalists to track your progress over time—just like a reliably tasty daily special that keeps readers coming back.
3. media kits: The Full-course meal
An organized media kit is like a gourmet meal for busy journalists. Start with assets such as high-resolution book covers, author photos, and
brand guidelines. Include an author fact sheet for a quick overview of key facts and figures about your work. Top it off with a detailed biography, complete with high-resolution photos, adding a personal touch. An accessible and thorough media kit saves time for reporters and ensures you’re represented accurately. Think of it as offering a full-course meal that leaves the media fully satisfied.
4. media Coverage: The Reviews
Showcasing media coverage adds another layer of credibility. Highlight featured articles and notable press mentions from respected publications. Include links and excerpts to give a snapshot of how your work is perceived in the public eye. This boosts your credibility and provides a treasure trove for journalists seeking quotes and background information—a bit like adding rave reviews to your book’s jacket.
5. Contact Information: The Open kitchen
Make it effortless for the media to get in touch by providing clear contact information. List direct contact details for your PR or media relations team, including names, phone numbers, and email addresses. Also, include links to your active social media profiles for another avenue of rapid communication and engagement. Accessibility is key to fostering strong media relationships—consider it your open kitchen, where transparency is the main ingredient.
6. FAQs: The Culinary Tips
Journalists are often on tight deadlines, so the quicker they can get the information they need, the better. A good FAQs section can address common questions about your books, your writing process, and upcoming projects. This saves time for both the media and your team, allowing for more efficient communication. Think of it as sharing your secret culinary tips to make their job easier and more flavorful.
7. downloadable Content: The Takeaway
To earn the gratitude of the media, offer downloadable press kits that package all essential materials into one convenient bundle. Include multimedia files like b-roll footage, podcasts, and book trailers if relevant. This makes it easier for journalists to create compelling
stories about your work. Consider it the perfect takeaway meal—quick, convenient, and packed with everything they need.
8. User-Friendly Layout: The Table Setting
The design and layout of your media page should be intuitive and easy to navigate. Ensure that the page is clean and well-organized, with a clear hierarchy of information. Include a search functionality to help users quickly find specific details. A positive user experience encourages journalists to return to your media page. It’s like setting the table just right for an inviting, hassle-free dining experience.
9. Search Engine Optimization (SEO): The special sauce Visibility is vital, and that’s where Search Engine Optimization (SEO) comes into play. Use relevant industry keywords throughout your media page to boost your search engine rankings. Additionally, make sure all images and documents have appropriate meta descriptions to make your page easy to find via search engines. An optimized media page guarantees you get the visibility you deserve. Think of SEO as your special sauce—subtle but essential for that extra flavor.
10. Testimonials and Case Studies: The Chef’s specials
Last but not least, add testimonials and case studies to showcase your success stories. Real-world examples and positive feedback add a layer of authenticity and credibility, making your work more appealing to journalists and potential readers alike. These are your chef’s specials, the highlights that showcase your best offerings and achievements.
By incorporating these essential elements, your media page can become a powerful asset for your author brand. Make it visually appealing, informative, and easy to use, and you’ll be well on your way to media mastery. Remember, simplicity and accessibility are your allies in creating a media page that not only grabs attention but also propels your career forward.
Crafting a strong media page isn’t rocket science, but it does require attention to detail and a user-friendly approach. So, roll up your sleeves, sharpen your tools, and get ready to elevate your author brand to new heights!
Iris Goldfeder is a long-time entrepreneur with more than 25 years of success in the marketing field. Her passion is to help her clients grow their businesses and her motto is- “I meet you where you are.” Iris firmly believes, “If you’re not online, you’re not an option!” Contact info: iris@gasstovecreative.com
Ensure Your Business is Built to Accelerate
The ability to grow at a sustainable rate of 20-30% annually is at the core of any successful small business. With a world that is moving faster and faster, previous ways of doing business no longer work. Does your business have what it takes to accelerate?
The good news is that small, entrepreneurial businesses are best suited to take advantage of the many opportunities created in today’s hyper-paced world.
Here’s what it takes to build you—and your business—for speed:
1. sTRATegIC mIndseT. A strategic mindset challenges the status quo. It gets you out of the “business as usual” mindset and trains your brain to see things that are new and vital to your business’s future.
2. FOCUsed, exTRAORdInARy ACTIOn. Even though you keep your computer upto-date and clean, its speed slows over time.
To maintain a steady and successful pace for your business, keep your focus on the road ahead.
Too many programs running in the background decrease its processing speed. The same issue exists in business. Too many initiatives running simultaneously create overwhelming and lackluster results. It is better to take significant strategic and focused action to give your business a giant step forward.
3. FAST-ACTIng AdvISOrS. Many of us might think that in motorsports, a racecar driver is the star of the show. In truth, great racing teams are made of an army of people with vital roles behind the scenes. In fact, many races are won—or lost—by a fraction of a second, based on the efforts of the pit crew. Every winning small business owner surrounds themselves with a fast-moving, fast-acting team of advisors at the top of their game.
4. ResOURCes TO InvesT. Nothing is more frustrating or counterproductive to acceleration than not having the resources (e.g., time, money, talent) to take advantage of an opportunity staring you in the eye. Fast-moving entrepreneurs understand the importance of being able to act within a moment’s notice by maintaining a reserve of resources at the ready.
5. eAse OFF THe BRAke. With one foot on the gas and the other on the brake, you’re likely to burn out
your engine. Many small businesses and entrepreneurs do this regularly—burnout. Entrepreneurs, designed for speed, understand the role of self-care, work-life balance, healthy eating, regular exercise, and lifelong learning in their quest to be the best.
Just like a Chevrolet CMV is no match for a Lamborghini Aventador (zero to 60 mph in 27 seconds vs. 2.9 seconds) or a DOS system capable of the multitude of processes you hold in your hand, methods used to achieve success a decade ago are no longer effective. Your business must be built for the speed of today’s fast-changing world.
To maintain a steady and successful pace for your business, keep your focus on the road ahead. As you navigate the twists and turns that inevitably arise, approach them with a calm, measured mindset by easing into the curves confidently and avoiding sudden stops that might slow your progress. Meanwhile, when you find yourself on a straight stretch, it’s time to accelerate your efforts—moving forward with energy and determination.
These simple guidelines will help you achieve your business goals and new heights of growth.
Jackie Nagel is the Founder of Synnovatia, a strategic business coaching and consultancy firm. She is known for her unwavering commitment to supporting small businesses and her deep interest in sciencebased performance strategies. Jackie’s approach involves providing personalized strategic coaching tailored to the individual needs of her clients, both on a personal and professional level.
Her clients greatly appreciate her keen insights into what it takes to succeed in a constantly changing and increasingly demanding business environment.
For more information about Jackie Nagel and the services offered by Synnovatia, you can visit their website at www.synnovatia.com.
Inbox Influence: MasterIng the Power of an author eMaIl lIst
As an author, having a direct line of communication with your readers is invaluable. While social media platforms offer a way to connect, they come with limitations and uncertainties.
This is where an author email list becomes a powerful asset - one that you own and control. By building an email list, you can forge stronger relationships with your audience, promote your work effectively, and gain valuable insights to inform your writing journey.
THe BeneFITs OF An AUTHOR emAIL LIsT
An email list offers numerous advantages that can significantly enhance your author platform and marketing efforts:
• direct Access to Readers: With an email list, you can reach your audience directly in their inboxes, ensuring your messages are seen and heard amidst the noise of social media.
• Fostering relationships: Regular email communication allows you to cultivate a sense of familiarity and trust with your readers, transforming them into dedicated fans.
• Branding and Promotion: Your email list serves as a platform for establishing your brand, promoting new releases, and collaborating with other authors or influencers.
• early Reviews and Feedback: By offering advance-reader copies to your email subscribers, you can generate early reviews and gather valuable feedback to improve your work.
• Audience Research: Surveys and polls distributed through your email list provide direct insights into your readers’ preferences, behaviors, and interests, eliminating guesswork.
• driving sales: Email subscribers are more likely to support your work by purchasing your books as they have already expressed interest in your writing.
BUILdIng yOUR AUTHOR emAIL LIsT
Setting up an email list may seem daunting, but it’s a straightforward process with the right tools and strategies:
• Choose an email service provider: Select a user-friendly platform like Active Campaign, Mailchimp, or ConvertKit that suits your needs and budget.
By prioritizing your email list and treating it as a valuable asset, you’ll not only strengthen your connection with existing readers but also attract new fans who appreciate the personal touch and exclusive content you provide.
• Add Opt-In Forms: Include sign-up forms on your website, social media profiles, and eBook back matter, making it easy for readers to subscribe.
• Offer Incentives:
Provide a valuable lead magnet, such as a bonus chapter, short story, or supplemental guide, to encourage sign-ups.
• Leverage Existing Lists: Participate in book promotion services or giveaways that allow you to include your email sign-up link, reaching new potential readers.
• Create shareable Content: Develop engaging and valuable content for your email newsletters, encouraging subscribers to share with others and grow your list organically.
• Online Trainings:
Have a monthly online training or “Meet the Author” event so you can foster personal relationships with readers.
Remember, building an email list takes time and consistent effort, but the rewards of having a direct connection with your readers are well worth it.
mAInTAInIng And nURTURIng yOUR LIsT
• Once you’ve built your author email list, it’s crucial to nurture and maintain it.
• Regularly send out high-quality content, such as writing tips, behind-the-scenes glimpses, or exclusive previews.
• Encourage engagement by asking for feedback or posing thought-provoking questions.
• Respond promptly to subscriber inquiries, fostering a sense of community and loyalty.
After all the hard work of building a list, it may seem counterintuitive, but it’s important to clean your list. To maximize book launches, go through your list every six months and delete people who have not opened in a while. Those people can always subscribe again later, but in order to foster engagement, you need to monitor the open rate and constantly work at improving this stat. A clean list with a high open rate will help you sell more books.
By prioritizing your email list and treating it as a valuable asset, you’ll not only strengthen your connection with existing readers but also attract new fans who appreciate the personal touch and exclusive content you provide.
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
Nourish to Flourish
Grill & Chill with Creative BBQ, KaBoBs, and Foil Meals!
Turn off the stove, fire up the grill, and enjoy the sunny days without a pile of dishes. Whether you’re planning a casual backyard BBQ or a cozy evening on the patio, foil meals and kabobs are the perfect way to keep things simple, healthy, delicious, and fun. Here are seven fantastic foil meal ideas, tips for making kabobs, and a delightful rice pilaf recipe to round out your summer feast.
7 FABULOUs FOIL meAL IdeAs
1. Lemon Herb salmon: Salmon fillets with lemon slices, fresh dill, garlic, and a drizzle of olive oil.
2. mediterranean Chicken: Chicken breasts with cherry tomatoes, kalamata olives, artichoke hearts, and chopped feta cheese.
3. shrimp and veggie delight: Shrimp with bell peppers, zucchini, red onion, and a splash of white wine.
4. BBQ Chicken and sweet potatoes: Chicken thighs with cubed sweet potatoes, BBQ sauce, and a pinch of chili powder.
5. Teriyaki Beef and Broccoli: Thinly sliced beef with broccoli florets, snap peas, and teriyaki sauce.
6. southwestern Black Bean and Corn: Black beans with corn, diced tomatoes, red onion, and a sprinkle of cumin and cilantro.
7. garlic Butter Mushrooms and Asparagus: Button mushrooms with asparagus spears, garlic, and a pat of butter.
FRUIT kABOB IdeA
Tropical Fruit kabobs: Skewer chunks of pineapple, mango, and kiwi. Grill for a few minutes until slightly caramelized. Serve with a drizzle of honeylime yogurt.
CReATIng THe peRFeCT kABOBs proteins: Chicken, beef, shrimp, tofu, or sausage.
Fruits: Pineapple, mango, peaches, or cherry tomatoes.
veggies: Bell peppers, zucchini, red onion, mushrooms, or asparagus.
sauces:
Teriyaki, BBQ, garlic herb butter, or lemon dill.
seRvIng sUggesTIOn:
Pair your kabobs with foil-wrapped potatoes or sweet potatoes or serve alongside a tasty rice pilaf.
HeALTHy RICe pILAF ReCIpe
Ingredients:
- 1 cup brown rice
- 2 cups vegetable broth
- 1 small onion, finely chopped
- 1 carrot, diced
- 1 celery stalk, diced
- 1 clove garlic, minced
- 1/4 cup slivered almonds
- 1/4 cup dried cranberries
- 1 tbsp olive oil
- Salt and pepper to taste
- Fresh parsley, chopped, for garnish
Instructions:
1. Heat olive oil in a large saucepan over medium heat. Add onion, carrot, and celery, and sauté until softened.
2. Add garlic and cook for another minute.
3. Stir in the rice and cook for 2 minutes, until lightly toasted.
4. Pour in the vegetable broth, bring to a boil, then reduce to a simmer. Cover and cook for 40-45 minutes, until the rice is tender and the liquid is absorbed.
5. Stir in the slivered almonds and dried cranberries. Season with salt and pepper to taste.
6. Garnish with fresh parsley before serving.
COnCLUsIOn
Summer grilling can be healthy and a timesaver. With these foil meal ideas, kabobs, and a delicious rice pilaf recipe, you can enjoy flavorful meals with minimal cleanup. For more Grill It Up ideas, click the link provided and embrace the motto: Nourish to Flourish your summer! https://www.kariecassell.com/breakthrough-authormagazine-Aug
Discover a healing, renewing and releasing from the inside out with all of you at a cellular level in my book, The Domino Diet: How to Heal You from the Inside Out, I discuss more ways with a Formula that combines years of experience in all areas of wellness, holistically for the whole of you and that, the only way out is In.
I’m a “Dietitian on a Mission” putting the Heal back in Health and Restoring the true meaning of the word diet.
Karie Cassell Article Bio
Karie Cassell brings “Nourish to Flourish” message as a sought-after speaker and #1Bestelling author of The Domino Diet-How to Heal You from The Inside Out. Combining her life coach certification, alternative and non-alternative medicine as a dietitian for 30 years, Karie’s unique formula unlocks patterns of self-sabotage while putting the HeAL back in HeALTH.
Look for her soon to be released courses on The Domino Diet Formula and Cracking the Craving Code for your Full Spectrum Wellbeing.
For more ways to nourish you from the inside out, click the link https://www.kariecassell.com/breakthrough-author-magazine-May-2024
Karie Cassell, RD LMC #1 International Bestseller of The Domino Diet: How to Heal You from the Inside Out.
How Using Jargon Can Make YoU s oUnd Like a PretentioUs d oofUs
Jargon. Every industry has it. Have you ever had a doctor use medical speak rather than explain that pain in your belly to you in words you could understand? Bet that scared the bleep out of you. Or have you had a financial planner throw around terms that mean absolutely nothing to you but make you feel completely idiotic about your money? I have, and I don’t like it. It makes me feel dumb. For the record, I am not dumb, and neither are you. We simply are not experts in every field under the sun.
Lose the jargon, and make the concept you teach easy to understand, and help them take some forward steps, and you will be like a light in the darkness to your readers.
Using industry jargon only works if you are talking to people in that same industry. They get what you’re saying. But if you are writing a book designed for an audience who is not in your industry, then do not use jargon. You will lose your readers.
Let me give you an example. I was a teacher for many years and used to supplement my income by ghostwriting books. I worked with a woman who was at the top of her field in education. She worked with kids with learning difficulties such as dyslexia, ADD, all those. Educators have a very specific jargon. She choose me to be her ghost because I understood her language.
When we discussed her book idea, however, it became clear that she also had to choose her specific audience. She had three clear options. First, if she decided to write a book for other special ed professionals, she could use all the jargon she wanted. That specific group of people would understand that language and respond to it.
Option two was to write for classroom teachers. In that case, some educational jargon could work, but she’d have to adjust for teachers who were not specifically special ed teachers. She could not risk alienating a large group of people with whom she needed to communicate.
Her third option was to write for parents. In that case, she had to lose
the jargon entirely, except in instances where she was explaining a concept that would be important to parents. That’s a bit different because the explanation was an integral piece of the information. This was the option she chose.
Pro tip: she actually included an appendix of “Terms You Should Know” for parents of kids with learning difficulties so they would be prepared when dealing with the schools. That’s also a good option for you if you have a topic for which your readers will need to know the definitions of specific terms.
The best part is that there is one HUGE BENEFIT to explaining a difficult concept in easy-to-understand words for non-industry readers. That benefit is that your readers will love you for changing something difficult into something they can grasp, and making it so they learn something important. And if you do that for your readers, YOU will be their go-to person when they need your services. Think about it – who were your favorite teachers in school? The ones who confused you, or the ones who made a difficult concept (like, say, algebra) easier to understand?
Lose the jargon, and make the concept you teach easy to understand, and help them take some forward steps, and you will be like a light in the darkness to your readers.
Kristy Boyd Johnson is an awardwinning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.
The Power of Collaboration
Elevating Author Marketing Through Partnership
As an author, I’ve experienced the immense power of cooperative marketing strategies and collaborative events to broaden reach, attract new audiences, and drive book sales. For instance, by teaming up with fellow entrepreneurs on a joint product launch, we were able to tap into a collective audience, pool resources, and leverage each other’s strengths for mutual benefit. Engaging in online and offline communities enhances your marketing efforts and fosters a sense of belonging and support. Here are some excellent avenues for you to team up:
Online Writing Communities: Platforms like Wattpad, Scribophile, and Medium offer authors opportunities to connect, share feedback, and cooperate on writing projects.
social media groups and Forums: Joining Facebook groups, Reddit communities, or
specialized forums dedicated to writing and publishing allows authors to network, share resources, and find potential collaborators. To make the most of these spaces, consider introducing yourself, engaging in discussions, and offering help or advice. This will help you build relationships and identify potential partners.
Writing Conferences and Workshops:
Attending writing conferences and workshops is not just about networking and finding potential partners. It’s also a platform for personal growth and learning, where authors can meet fellow writers, gain new insights, and collaborate on joint projects. Be sure to research attendees beforehand to make connections.
Local Writer’s groups and meetups:
Attending local meetups or joining writer’s groups allows authors to connect with peers in their area, exchange ideas, and explore potential partnership opportunities. When approaching potential partners, consider starting with a casual conversation about your shared interests or projects. This can help you build rapport and open the door to future collaborations.
Online mastermind groups:
Participating in online mastermind groups or accountability partnerships provides authors with a supportive community for goal setting, brainstorming, and project collaboration. A mastermind group is a peer-topeer mentoring concept used to help members solve their problems with input and advice from the other group members. An accountability partnership is a relationship where two or more people hold each other responsible for meeting their goals and objectives.
Professional Associations and Organizations: Authors can significantly benefit from enrolling in reputable professional associations or organizations related to the business or publishing industry. Actively engaging with such organizations is critical to building meaningful relationships and seizing collaboration opportunities. By participating in events, workshops, and forums hosted by these associations, authors can stay updated on industry trends, exchange ideas, and forge
Collaboration offers authors various advantages, primarily the ability to extend reach far beyond individual networks.
partnerships to enhance their marketing efforts and expand their reach within the community.
podcasts and Webinars: Participating as a guest on podcasts or webinars related to your genre is not just about connecting with other authors and industry experts. It’s an opportunity to share your valuable insights, potentially leading to joint projects or partnerships. Your expertise is respected and appreciated in these collaborative spaces, making you feel valued and recognized.
Book Clubs and Reading groups: Engaging with book clubs or reading groups allows authors to connect with readers and collaborate on events, promotions, or book club discussions.
Collaborative Writing retreats: Participating in cooperative writing retreats or workshops allows authors to immerse themselves in a supportive environment, collaborate on projects, and share ideas with fellow entrepreneurs.
Collaboration offers authors various advantages, primarily the ability to extend reach far beyond individual networks. By actively seeking out and participating in these cooperative spaces, you can enhance your networking opportunities, find potential partners, and expand your reach within the writing and business community.
At the Business Acceleration Club, we offer an author corner run by Juliet Clark with Super Brand Publishing. This community provides a platform for authors to collaborate, attend training, mastermind with other entrepreneurs, and have an extended family with the global business community. For instance, we organize joint book promotions and offer resources for collaborative writing projects. To learn more, go to www. BusinessAccelerationNetwork.com/club.
Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth. Shannon is the creator of a magnetic communitythe Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.
How to Create QR Codes for Presentations, Playlists and Podcasts
QR codes are a great way to quickly link people to your website, online presentations, or other digital content. They’re easy to scan and use, and they can be a great way to promote your business or organization.
In this post, we’ll show you how to create a QR code using QRCode Monkey. Here’s the code: https://www.qrcode-monkey.com
QR codes can be used to track the effectiveness of your marketing campaigns.
We’ll also provide some tips on how to customize your QR code to make it look its best.
so what exactly is a QR code?
A QR code (Quick Response code) is a type of barcode that can be scanned by smartphones and other devices. QR codes can store a variety of information, including URLs, text messages, and contact information.
Why use a QR code?
There are many reasons to use QR codes. Here are a few of the most common:
· To promote your website or online content: QR codes can be a great way to drive traffic to your website or online content without using long or hard-to-remember links. Simply place a QR code on a flyer, business card, or other marketing material, and people can scan it with their smartphone to be taken directly to your website.
· To share contact information: QR codes can be used to share your contact information with others. Simply place a QR code on your business card or website, and people can scan it with their smartphone to save your contact information to their phone.
· To track marketing campaigns: QR codes can be used to track the effectiveness of your marketing campaigns. Simply place a unique QR code on each piece of marketing material, and then track how many times the QR code is scanned.
Here are the step-by-step directions for creating your own QR code:
1. Go to a free QR creator like QRCode Monkey.
2. Copy your URL and then paste it into the Your URL field.
3. Select the color for your QR code.
4. Choose your logo.
5. Customize your design.
6. Slide the bar over to High Quality and click Create QR Code
7. Download it in PNG or one of the other formats available and then scan your code with your phone to make sure it works!
8. Check out this video for more information. https://www.youtube.com/ watch?v=JUJQNdAWlpQ&t=15s
All in all, using QR codes is a fast and simple way to get more people to take action and connect with you.
Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
Feature Your Book on The AuThor experienCe
The lifecycle of a book usually diminishes within the first 6 months of its release. In this webinar we will explore how you can revitalize your book sales with a fresh media presentation on the Author Experience App.
Once the Author Experience is downloaded from the App store, one can explore your book by clicking on the book cover. They will first view the 30 second book trailer, custom created by DreamSculpt. This is followed by watching a separate 1-2 minute video for each chapter delivered by you, the author, sharing the distilled essence of that chapter.
BeneFITs OF HAvIng yOUR BOOk On THe AUTHOR expeRIenCe
• Deliver a holistic overview of the book through the talking points and highlights shared in each chapter video.
• Create interactive experiences for the user to increase emotional engagement and interest in buying your book with a simple click.
• Bypass junk mailings, through push notifications sent out for various events produced by DreamSculpt that promote your book.
COME LEARN HOW TO BE A PART OF THE AUTHOR expeRIenCe
september 6th @ 8:00am psT, 9:00am msT, 10:00am CsT, 11:00am esT
https://us02web.zoom.us/meeting/ register/tZErcuqpqzspE92Ai0ajhLjZ5OMyg-w5hho