Breakthrough Author Magazine April 2024

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Publisher’s Corner Hello Authors!

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

Wear gratitude like a cloak, and it will feed every corner of your life.” ~Rumi

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This month is chocked full of great articles! Is your patience wearing thin with building a YouTube channel?

Never fear, Fran Asaro has some patience- building tips for you. Tired of re inventing the wheel? Tracy Hazzard gives you tips to repurpose your podcast. Slicing sound bites from your podcast can make promotion and content creation easy, peasy.

How about your courses? You wrote an entire book and now it’s time to create a course and help others learn your tried and true techniques. Parchelle Tashi has you covered with courses and her new, interactive workbooks.

Finally, check out Samantha Kaaua’s new book, Finding Beauty in Your Broken Pieces. Loving yourself and others has never been so easy.

Personal responsibility is back in vogue and Samantha invites you to leverage self- love into loving everything about your life, Love and gratitude, Juliet

MicroDocumentaries for Non-Fiction

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ou may be scratching your head wondering what the heck is a micro-documentary.

Most of the documentary films you may have watched had a running time like a feature film within the range of 75 to 120 minutes. However, documentaries can be shorter or longer based on the subject matter, style, and filmmaker’s creative choices.

Some documentaries, especially those created for online platforms, may be as short as 60 minutes. Those less than 60 minutes could be considered a minidocumentary and can run as short as 15 to 30 minutes.

So, what would constitute that which would be considered a microdocumentary? Well, how about a film that runs just a few minutes.

One that aims to convey a concise and impactful story within a brief timeframe, often leveraging brevity for emphasis and creativity. An example of a micro-documentary is “The Beauty of a Second” by filmmaker Wim Wenders. It’s a one-minute film that captures various moments of beauty, emphasizing the significance of a single second in our lives.

My company, DreamSculpt Books and Media, produces micro-docs because it is a compelling way to convey a powerful message with

emotional impact and connect it to a forthcoming book. For instance, in 2018, we shot a micro-doc with an author we published who had a non-profit to distribute shoes to the homeless. With our filmmaker we drove through Hollywood, CA. distributing shoes to individuals living on the street. We captured some very touching stories. The video ran less than 3 minutes.

Research reflects that the average attention span for social media videos is not more than 30 seconds.

DreamSculpt primarily produces 30 second book trailers, we call social media book videos that create a more cinematic approach than a flat talking head experience. Creating a mini-doc for social media requires a script that keeps the viewer engaged for a longer duration. If done well, much knowledge can be conveyed in an emotionally captivating manner.

A micro-doc can be a effective teaser for a non-fiction book, because most non-fiction books teach something to the viewer and with several minutes viewing time, the author can cover the most compelling talking points. The Micro-doc is an excellent addition to the homepage of the author’s site, for those that are led to explore the author and their books further explore.

AUTHOR BIO Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed

by Mayor Richard Riordan and Norman Lear.

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Writing

Emotional Creative Nonfiction Part II

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ast month we talked about what creative nonfiction needs to speak to the reader. The story needs to be about more than just you; it needs to have a theme and a message that your audience can relate to. Saying that is all well and good. Doing is harder. Here are three methods that can help you gain the objectivity you need to write meaningful CNF. 1. Write in Third-Person If you struggle with simply writing down the story because it’s too personal or laden with memories, literally take yourself out of it. Write the event in third-person point of view, as if it’s happening to someone else. You can use your own name or a made-up one. For example: Line A: I woke to an empty house for the first time in twelve years.

Line B: Sally woke to an empty house for the first time in twelve years.

This is a good technique not only to get the story on paper in a more emotionally easy way, but it also gives you greater distance from the story in general. If it’s happening to someone else, you’ll more clearly see when it’s getting too reflective, self-absorbed, or dramatic.

2. Try a Braided Structure Braided structures are so fantastic because they help achieve that lift from personal to universal. Let’s say your story is about the death of a parent. Maybe you keep getting sucked into writing lines like “I just miss her so much” and “He was the best father anyone could ask for.”

It leans toward being about you instead of the reader.

So bring in another narrative.

What’s a completely different storyline that can represent the message you’re trying to share without shoving it in the reader’s face? Is there a way to attach

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that narrative to your own? This is a braided structure. It can be two, three, or more narratives woven together to create an even stronger, more powerful story.

So maybe you’ll bring in the narrative of your parent growing up and how their experiences shaped them into the parent you knew. Or maybe you’ll weave in your own experience as a parent, or a teacher, or a social worker— how you see other parents, other children, other choices. Maybe a strand of the story will be a folk tale your father told you as a child that reflects your message. It can be anything as long as each strand is necessary and supports the overall story.

3. Avoid Drama In an attempt to convey emotion, writers gravitate toward italics, all CAPS, and lines filled with purple prose. For example, “My heart was splitting in two, and my tears just wouldn’t stop. The sorrow followed me everywhere I went.”

It’s hard to relate to, and it can make the reader feel exasperated

instead of emotional. So how do you convey emotion without overdoing it?

Answer: Setting. How you describe things. The adjectives you use, the things you choose to mention.

Word choice goes a long way.

In creative nonfiction, you can’t change reality, but you can choose the words to describe it.

A kitchen should be a warm, happy place. Now imagine crusted dishes in the sink, ratty towels in a corner, and a torn calendar hanging on a wall with a date blacked out with sharpie. A date that should have shown an anniversary.

Or maybe you have a scene in a wedding hall. A wedding ceremony should be full of hope and love, right? What if the narrator is focused instead on the drooping flowers in the bride’s hand or the aged, stooped figure of the priest?

Use your setting to convey emotion. It’ll be a game changer in helping the reader connect to the story.

You can find out more about her editing services at edelmanedits.com and connect with her on LinkedIn: linkedin.com/in/ adinaedelman.

Hiring an Editor W

By Tyler R. Tichelaar

hen hiring an editor, you want to make sure the person is qualified to edit your book and you are comfortable with their work. This article will let you know what to expect so the hiring process will be as smooth as possible.

First, until you have a complete manuscript and have edited it yourself, you should hold off on hiring an editor.

An experienced editor will want to see a complete manuscript, not just a few chapters, because they will partly base their price on word count.

Most editors will want the book submitted in Microsoft Word. If you use another program such as Pages, you will need to convert it to Word. Be advised that conversions often cause formatting issues, so if it’s not too late, it’s best to write your book in Word.

Once the editor receives the manuscript, they should do a free edit sample for you. Typically, they will edit your introduction or first chapter and maybe a couple of other sections to determine the level of editing needed.

The editor will turn on the track changes feature in Word so you can see the changes made. The editor will fix grammar and punctuation errors when doing the edit sample. They may also reword sentences. They should make comments in the margin explaining the reasons for the changes. For example, they might note they are writing out numbers under 101 in accordance with The Chicago Manual of Style (CMOS).

(Note: It is a good idea to ask the editor what style manual they use. Most published books use CMOS, but if you want to use a different style manual, let the editor know. If the editor does not use a style manual, don’t hire them.)

When the editor returns the edit sample, review it to make sure you understand and agree with the changes and are comfortable with the editor’s work. The editor should also send you an agreement explaining the editing process and an invoice for the cost. Depending on what kind of editing is needed—light or heavy line/ copyediting, content, or developmental, or a combination, the price could vary.

If the editor does not state what kind of editing is needed, be sure to ask.

For example, if you wrote a novel, you would want content or developmental editing along with line editing so you receive feedback on plot, characters, and structure. You do not want someone who will solely do line editing if it’s your first novel.

Editing can be a significant cost in getting your book to print. For a full-length manuscript, editing could cost a few thousand dollars, depending on the length of your manuscript, your own writing skills, and the level of editing required.

It’s fine to shop around for an editor, but don’t choose based solely on price. Make sure each editor gives you an edit sample so you can compare the quality of their work. An editor who gives you a low price but only fixes your typos is not doing you any favors. The more in-depth editing you pay for, the better quality your book will be. Poor editing results in poor book reviews from readers and poor sales.

Great editing will help your book to shine.

Readers know not to judge a book by its cover, but they will judge it by its editing. Put in the time and money to find a good editor and readers will sing your praises.

Tyler Tichelaar has a PhD in Literature from Western Michigan University, and Bachelor and Master’s Degrees from Northern Michigan University. He is an editor and the owner of Superior Book Productions and also the owner of his own publishing company, Marquette Fiction. For twelve years Tyler served as vice-president and then president on the board of the Upper Peninsula Publishers and Authors Association. Tyler is a former guest host of Authors Access Internet Radio. He has authored twenty-four books, ranging from historical fiction, fantasy, and non-fiction to a play and literary criticism. He lives in Marquette, Michigan, where the roar of Lake Superior, mountains of snow, and sandstone architecture inspire his writing.

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Want an Easier Time Writing a Book?

Write One That Aligns With Your Business

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magine this. You’ve reached a certain milestone in your business and your coach or mentor tells you it’s time to write a book.

Maybe this idea excites you because you’ve always kind of dreamed about writing a book. Maybe this idea terrifies you because you’ve never considered yourself a strong writer.

In fact, you hate writing–that’s why you’ve hired someone else to create your marketing content. Either way, you’re not entirely sure if you want to embark on this journey because you’ve never done it before. Pair that uncertainty with a lack of clarity on how to focus your book and you already feel doomed.

Stop catastrophizing. Many an entrepreneur before you who had never written a book, did it with success. (Others not so much, but you’re not them. You’re destined to get this right because you’re reading this magazine and getting your ducks in a row.)

First and foremost, recognize the benefits of having a book. A book can boost your authority and credibility. A book can be an asset you send to new leads, making it an elevated business card that keeps you top of mind and may just convert that lead to a paying client. (I’ve had it happen!) Books can open up additional revenue streams such

as paid speaking opportunities or courses you charge for.

Second, set your eyes on a book that aligns with your business. You might hear these types of books called ‘brand books’ (aligning with the entrepreneur’s business brand) or “expert” books (spotlighting the individual’s expertise). I would call them “prescriptive nonfiction” books, meaning it’s aimed to help their readers learn how to do something.

When you write a prescriptive nonfiction book, you’re prescribing an antidote to a challenge or pain point that is based on your unique perspective, framework, method, experience, education, etc.

That’s not the only way your book and business can align to make your job of writing a book easier.

The content in the book can be translated into marketing content for the business, or vice versa–you can reverse engineer your marketing content into material for the book.

The audience you’ve grown as an entrepreneur becomes the audience for the book. The visual brand you’ve already established becomes a part of the visual aesthetic of your cover design. The marketing strategy you already employ can be easily adapted to include promoting your book because your book and your business are so aligned, that talking about one is nearly talking about the other.

If you can marry your book and your business together you’ll have a way easier time conceptualizing, planning, outlining, writing, marketing, and publishing your book. Yes, ALL of those things. Take the challenge or pain point we were just discussing.

Your reader’s pain point or challenge is coming directly from the work you do with clients solving that exact issue. How does that work out? Because your ideal reader is the same or extremely similar to your ideal customer. This means you’re talking to the same person you’ve been talking to and delivering a similar message you’re already delivering.

So, if you’re thinking about writing a book, don’t shy away from the idea or go running from the room. You’re not starting from scratch. You’re not even reinventing the wheel. The wheel is already in motion, you’re just steering it in a slightly different direction. Use all the foundational pieces of your business–your ideal customer profile, the problem you help them solve, the audience you’ve already cultivated, your expertise, the content you’ve already created, the marketing plan you already have in place–and translate that to the very beginnings of a book that is aligned with your business.

How easy it that?

Alyssa Berthiaume (usually known as Ally, but published under A.Y.) is the founder of The Write Place, Right Time, her virtual boutique of book coaching and ghostwriting services. Berthiaume serves leaders, entrepreneurs, and visionaries across North America and Europe in writing the books that will light up their world and ours. Berthiaume is also the award-winning author of Dear Universe, I Get it Now: Letters on the Art and Journey of Being Brave and Being Me and the co-author of Do Not Write a Book...Until You Read This one.

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How Famous Authors Transformed Words Through Marketing Mastery

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ave you ever wondered how you could captivate a broader audience with your writing? The journey from your manuscript to becoming a bestselling author isn’t just about the words you put on paper – it’s a strategic dance with the world of promotion. Let’s explore the fascinating marketing strategies of famous authors and discover some tricks that turned their books into big hits.

In the ever-evolving world of publishing, crafting a compelling narrative is only one part of your journey. As a successful writer, you often wear many hats, and one crucial accessory is your marketing cap.

The marketing techniques of famous authors provide a fascinating glimpse into their strategic approaches and can offer you inspiration as an aspiring wordsmith.

Embracing Social Media, the New Literary Frontier In the digital age, authors are increasingly embracing social media as a powerful tool to connect with readers. Take, for instance, Elizabeth Gilbert, author of Eat, Love, Pray, whose Instagram presence has become synonymous with her insightful reflections.

Gilbert’s approach is genuine; she engages with her audience, shares snippets of her writing process, and builds a community around her work. As an author, you can learn from her authenticity, understanding that a personal touch on social media can create a loyal readership.

Personal Branding Beyond the Book J.K. Rowling, the wizardry genius behind the Harry Potter series, is a master of personal branding. Beyond her books, Rowling has created a brand that extends to various platforms, including merchandise, theme parks, and a charitable foundation.

Her ability to transform her literary success into a multifaceted brand showcases the potential for authors to expand their influence beyond the written word.

You may find inspiration in building a personal brand that aligns with your values and resonates with your target audience. This alignment is key to establishing a genuine connection and fostering long-term engagement and sales with your readers.

Cross-Collaboration to Build Literary Alliances Collaboration is a powerful marketing tool, and successful authors, like Jack Canfield, co-author of the wildly successful “Chicken Soup for the Soul” series, recognize the value of building alliances within the literary community. For instance, he has been known to endorse and collaborate with emerging authors, providing a platform for new voices. You can expand your reach and introduce your work to new audiences by fostering relationships within the writing world. Take a page from Canfield’s book to explore opportunities for cross-promotion and collaboration with fellow wordsmiths.

Engaging Readers Face-toFace with Events Hosting book signings and speaking engagements is a cornerstone of many authors’ marketing strategies. Louise Hay, renowned author and founder of Hay House Publishing, engaged her readers dynamically through various events. Notably, her “I Can Do It” conference showcased a powerful gathering of influential authors, illustrating her commitment to fostering a community dedicated to personal growth.

You can actively participate in workshops, book signings, and radio interviews, demonstrating a multifaceted approach to connecting with your audience.

Hay’s ability to engage authentically in large and intimate settings is an inspiring model for authors, emphasizing the importance of creating genuine connections with readers through diverse platforms.

The marketing habits of famous authors serve as a treasure trove of insights for an author navigating the competitive publishing world. From leveraging social media to building personal brands, fostering literary alliances, and engaging in face-to-face interactions, these successful authors showcase diverse marketing approaches that can inspire you at every stage of your journey. As an aspiring writer who draws inspiration and masters the art of strategic marketing, you will undoubtedly find yourself building a dedicated fan base. If you are looking for a collaborative partner to assist you with developing your strategic marketing plan and attracting raving fans, book a complimentary strategy session at www.SpeakwithShannon.com.

Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth. Shannon is the creator of a magnetic community - the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.

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Own the Speaking Stage…

Before It Owns You

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o you aspire to elevate your presentation skills and own the stage with an undeniable presence?

Let’s take a cue from Donna’s transformative journey. This woman business owner turned an ordinary signature talk into a mesmerizing experience by mastering the art of commanding attention and connecting with her audience.

Donna, an aspiring speaker, and published author, once grappled with the question, “What do I do when I am actually on stage with the entire audience looking at me?”

She wanted to confidently own the stage, so the audience was captivated by her content and ideas and her stage presence, too. Little did she know that the solution would involve not just her hands but her entire presence on the stage.

Here’s a breakdown of how Donna learned from speaking coaching how to own the stage and make her talks unforgettable, ensuring she got raving reviews, and more groups asked her to speak: 1) Power Pose and Presence: Before stepping onto the stage, Doann adopted a Power Pose,

standing tall with her feet hip-width apart and her hands and arms open.

This simple yet effective stance not only exuded confidence and openmindedness but also set the tone for her entire presentation. The Power Pose became her secret weapon, helping her feel more powerful and in control, which translated into a commanding stage presence.

with her audience. As she moved from left to center to right, she made eye contact, acknowledging different sections of the room.

This personal connection fostered engagement and made her audience feel involved in the conversation.

Donna’s ability to connect through movement became a hallmark of her signature talk.

2) Strategic Movement: Donna realized that standing in one spot throughout her talk could lead to disengagement. To combat this, she incorporated strategic movement into her presentation.

As she spoke, Donna purposefully walked across the stage—starting from the left, moving to the center, and then to the right. Each time she moved; she would share a thought before moving to the next. This intentional movement allowed her to connect with everyone in the room, ensuring that no audience member felt neglected. The dynamic shift in her position kept the audience’s attention focused and added a layer of energy to her delivery.

4) Confidence in Every Step: Walking confidently across the stage wasn’t just about covering ground— it was a visual representation of Donna’s confidence in her message.

Each step she took communicated authority and assurance. By intentionally pacing herself and maintaining a steady stride, she conveyed a sense of control and mastery over her content.

3) Connectivity through Movement: Donna’s deliberate movement wasn’t just about covering the stage; it was about creating a connection

Incorporate these stage-owning techniques into your next presentation. Now that you know what to do, it is easy to embrace the Power Pose, move strategically across the stage, and connect with your audience through purposeful steps. Channeling Donna’s approach will not only captivate your audience but also leave a lasting impression, making your presentation a standout success and attracting more opportunities to speak.

AmondaRose Igoe is the “Speaking Success Strategist,” a World-Renowned Expert who has been featured on CBS, NBC, and FOX News.

She is in the # 1 Best Selling Book Series, Chicken Soup for the Soul, as well as the author of “Pain-Free Public Speaking” and “Share Your Story.”

AmondaRose’s clients include an Emmy Award-Winning Newscaster, an International Television Host and High-Achieving 6 & 7-figure Women Business Owners. She has helped hundreds of women in over 20 countries 2X to 10X their speaking results.

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Squeeze More Mileage Out of Your Podcast: The Power of Repurposing

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ant to stretch the impact of your podcast beyond just audio listeners? Look no further than repurposing!

What exactly is repurposing? It’s not just about replaying the same episode everywhere. It is about extracting the juicy bits and transforming them into fresh content for different platforms.

In this way, you can reach a wider audience and milk even more value from your hard work.

There are many ways you can repurpose your content so it can be spread around social media to gain visibility.

Here are the top three ways to unlock the repurposing magic: • Visual snippets: Share impactful moments, insightful quotes, or quick tips as video clips for YouTube Shorts, TikTok, Instagram Stories, or even short Facebook videos.

Add a catchy title and people will pay attention.

• Written gems: Distill key takeaways into text summaries, bullet point lists, or inspiring quotes. Perfect for LinkedIn newsletters or posts, blog articles, or even guest contributions. Be sure to quote yourself. This helps to build your reputation as a leading expert in your field.

• Blog posts with a kick: Forget dry transcripts. Turn your podcast into engaging blog content infused with “verbal SEO.” A well-written blog post includes all of the key information actually said in your podcast episode, as well as relevant keywords and phrases. This makes your blog a search engine magnet, attracting listeners actively seeking your expertise.

What happens when the moving parts fit together? A win-win situation: win for you and win for your viewers.

Here’s how you win: • Wider reach: Tap into new listeners who might not have found your podcast.

• SEO boost: Well-written blog posts with your podcast’s insights can skyrocket your search engine ranking.

• Deeper engagement: Cater to different learning styles and preferences by offering diverse content formats.

• Future-proof your content: In the AI age, the more content you have out there, the more likely you are to be recognized as a thought leader.

Here’s how your viewers win: • They have more chance of finding your unique perspective. If they are

hungry for information in your niche, then making it easy to find you is a win for them.

• They get the information they need. Don’t be stingy with your content. The more value you give, the better the know-like-trust relationship builds.

• They get to digest the information in easy bites.

One of the big mistakes is overwhelming with too much information. This way is more effective because the viewers get a taste that leaves them wanting more.

Your turn. Here’s your challenge: Choose one piece of content and make a list of the different ways you could repurpose it right now today. Could you make a quick video? Create a quote post?

What tasty little morsels could you create that are easy and quick? Use your imagination and have some fun with it. Then put it together and get it out there!

Start building your audience in a fun and very manageable way.

So, ditch the one-track podcast approach and embrace the power of repurposing. Be a content chef, slicing and dicing your podcast goodness into a feast for your audience and watch your influence (and listener numbers) skyrocket!

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique bingeable factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

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Unlocking the Power of Digital Marketing for Nonfiction Authors in 2024 With the arrival of the new year, it’s time for nonfiction authors to explore the vast opportunities offered by digital marketing. In this era of technological advancements, it is crucial to embrace the strategies that can transform the way you market your book. After thorough research, I have identified five specific strategies that can help you score and soar in 2024.

Let’s delve into each strategy and uncover the benefits they can provide.

1. Expanding Your Social Media Reach Social media platforms have become an integral part of our lives, and they offer immense opportunities for authors. One major way social media can benefit you is to expand your audience. By using these platforms, you can interact with readers from around the world with just a few clicks, ensuring that your book is discovered and appreciated by a diverse group of individuals. Tip: Focus your social media efforts on platforms where your target audience is most active.

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2. Cultivating Authentic Relationships Social media is not only a tool for sharing information but also a platform for building authentic relationships with your readers.

Engaging with your audience creates a sense of community in which readers can chat, share their ideas, and feel connected to you and your book. Social media also provides a cost-effective way to promote your book.

Compared to traditional marketing channels, social media platforms offer a high return on investment. You can efficiently market your book without breaking the bank. Tip: Take time to build a personal relationship in the digital world.

3. Unlocking Reader Engagement with Email Marketing Email marketing remains a powerful tool for nonfiction authors. Consider these three unique benefits. 1. Strengthen Reader Relationships.

Personalized emails establish a special connection with your audience. By addressing readers directly, you make them feel valued and an integral part of your book’s journey. This individualized approach encourages loyalty and enhances the bond between you and your readers. 2. Consistent and Direct Communication.

Compared to social media, emails have a more lasting impact as they are delivered directly to your readers’ inboxes. This direct access allows for personalized and reliable communication, free from external platform limitations. Your message is received and understood without any interference or alterations. 3. Insightful Analytics. Email campaigns provide a wealth of data. By understanding what resonates with your audience, you can customize your content and create a roadmap to your readers’ preferences.

Analyzing email campaign data helps you refine your marketing strategies and optimize their effectiveness.

Tip: Your email list is an asset free from the whims of social media’s changing rules.

4. The Rise of Digital Events Virtual events offer numerous benefits for nonfiction authors.

Consider these three advantages.

1. Unlimited Reach. By hosting virtual events, you can attract attendees from around the world without geographical limitations.

The thrill of connecting with a global audience and making a worldwide impact is unparalleled. 2. Cost-Effective and Convenient. Hosting online events eliminates many logistical and financial obstacles.

This saves time and money, allowing you to focus on creating compelling content rather than dealing with logistics. Appreciate the convenience and efficiency of virtual events to maximize their impact. 3. Reusable Content.

Every virtual event is a treasure trove of valuable content. By recording these sessions, you can repurpose the material for future marketing efforts. The ability to reuse content expands the value derived from a single event. Tip: Give your best effort to achieve lasting success in your virtual endeavors.

5. Cultivating Power Partners Partnering with influencers and thought leaders can significantly impact your book’s marketing efforts. Consider these three benefits. 1. Expand Your Audience. Collaborating with others introduces your book to fresh and enthusiastic audiences, broadening your reach and attracting readers

who were previously beyond your scope. This collaborative approach expands your horizons and opens new doors for you and your book. 2. Boost Credibility. Associating with respected figures in your industry gives your book an extra layer of credibility.

Seek out industry leaders and influencers who can support and endorse your work. Their endorsement can greatly enhance your book’s reputation and visibility. 3. Open New Doors. Collaborations can lead to unexpected opportunities such as speaking engagements, joint ventures, or further collaborations. By aligning with influencers, you create a network that can open new doors and help you explore uncharted territories. Tip: Pursue partnerships to uncover potential new and exciting opportunities.

6. Unleashing the Benefits of Content Marketing Content marketing is an essential tool for nonfiction authors.

Updating content weekly on your website helps your book rank higher in search engine results, making it easier for potential readers to find your book in the vast digital landscape. By optimizing your online presence, you increase your chances of reaching your target audience, thus increasing your online visibility. Tip: Use a content calendar to make your content delivery more consistent.

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

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The Art of Patience

in YouTube Mastery: Planting Lasting Seeds for Future Success

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n the fast-paced world of YouTube, it’s easy to succumb to the pressure of churning out content at breakneck speed. However, as a long time YouTube creator, I’ve learned the hard way that taking the time needed to do it right is crucial for achieving the best results. I want to save you valuable time by sharing this with you today. In this article, I’ll delve into the importance of patience in every step of the YouTube content creation process.

Planning for Success: • Treat each video as a separate entity that needs to be nurtured from start to finish.

• Take the time to plan out your video with intention.

• Consider your message, target audience, and engagement strategies.

• Rushing through this stage can result in disjointed content that fails to resonate with your audience.

Crafting Quality Content: • Focus on crafting quality content over quantity.

• Embrace the mantra that slow and steady wins the race.

• Remember that rushing often leads to compromised quality and missed opportunities for engagement.

Optimizing for Impact: • Utilize tools like TubeBuddy to streamline the optimization process.

• Take the time to optimize your video for search engines and algorithms.

Long-Term Success: • Recognize that quick fixes and shortcuts rarely lead to longterm success.

• Embrace the mindset that investing time upfront will yield fruitful results for years to come.

• Remember that building a successful YouTube channel is a marathon, not a sprint.

• A well-optimized video has a higher chance of reaching a wider audience and driving engagement.

• Watch this video when Juliet interviewed me about optimizing your channel.

Engaging Your Viewers: • Develop a clear and compelling call to action.

• Encourage viewers to like, comment, and subscribe to your channel.

• Building engagement takes time, but it’s essential for fostering a loyal and active community.

Sharing and Promotion: • Allocate time to share your video across various platforms.

• Engage with your audience through comments, messages, and social media interactions.

• Building in time for promotion ensures that your content reaches its maximum potential audience.

Remember, patience is not just a virtue but a necessity in the world of YouTube content creation. By taking the time needed to plan, craft, optimize, engage, and promote your videos, you’re laying the foundation for long-term success. So, slow down, embrace the process, and watch as your YouTube channel and subscriber list flourishes over time.

As a final note, I want to address something that might be lingering in the minds of many of you, especially those who primarily identify as authors rather than YouTube content creators. While it may seem like an entirely different realm, embracing the principles of patience and quality in YouTube content creation can profoundly impact the success of your books. By adhering to the rules and strategies of this platform, you’re not just promoting videos; you’re giving your books the best opportunity to shine. So, whether you’re a seasoned YouTuber or a novice author, remember that patience and diligence on this platform can open doors you never thought possible for your literary endeavors.

To Your Success,

Fran Asaro is the founder of The Senior Tuber Community where she mentors YouTube Creators on optimizing and monetizing their YouTube Channel Contact Fran for a private Q&A consultation Learn more about Fran Asaro

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Ensure Your Business is Built to Accelerate

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he ability to grow at a sustainable rate of 20-30% annually is at the core of any successful small business. With a world that is moving faster and faster, previous ways of doing business no longer work. Does your business have what it takes to accelerate?

The good news is that small, entrepreneurial businesses are best suited to take advantage of the many opportunities created in today’s hyperpaced world.

Here’s what it takes to build you—and your business—for speed: 1. Strategic mindset.

A strategic mindset challenges the status quo. It gets you out of the “business as usual” mindset and trains your brain to see things that are new and vital to your business’s future.

2. Focused, extraordinary action.

Even though you keep your computer up-to-date and clean, its speed slows over time. Too many programs running in the background decrease its processing speed. The same issue exists in business. Too many initiatives running simultaneously create overwhelming and lackluster results.

It is better to take significant strategic and focused action to give your business a giant step forward.

3. Fast-acting advisors.

Many of us might think that in motorsports, a racecar driver is the star of the show. In truth, great racing teams are made of an army of people with vital roles behind the scenes. In fact, many races are won—or lost—by a fraction of a second, based on the efforts of the pit crew.

Every winning small business owner surrounds themselves with a fast-

moving, fast-acting team of advisors at the top of their game.

4. Resources to invest.

Nothing is more frustrating or counterproductive to acceleration than not having the resources (e.g., time, money, talent) to take advantage of an opportunity staring you in the eye. Fastmoving entrepreneurs understand the importance of being able to act within a moment’s notice by maintaining a reserve of resources at the ready.

5. Ease off the brake.

With one foot on the gas and the other on the brake, you’re likely to burn out your engine. Many small businesses and entrepreneurs do this regularly— burnout. Entrepreneurs, designed for speed, understand the role of selfcare, work-life balance, healthy eating, regular exercise, and lifelong learning in their quest to be the best.

Just like a Chevrolet CMV is no match for a Lamborghini Aventador (zero to 60 mph in 27 seconds vs. 2.9 seconds) or a DOS system capable of the multitude of processes you hold in your hand, methods used to achieve success a decade ago are no longer effective.

Your business must be built for the speed of today’s fast-changing world.

Jackie Nagel is the Founder of Synnovatia, a strategic business coaching and consultancy firm.

She is known for her unwavering commitment to supporting small businesses and her deep interest in sciencebased performance strategies. Jackie’s approach involves providing personalized strategic coaching tailored to the individual needs of her clients, both on a personal and professional level.

Her clients greatly appreciate her keen insights into what it takes to succeed in a constantly changing and increasingly demanding business environment.

For more information about Jackie Nagel and the services offered by Synnovatia, you can visit their website at www.synnovatia.com.

To maintain a steady and successful pace for your business, keep your focus on the road ahead. As you navigate the twists and turns that inevitably arise, approach them with a calm, measured mindset by easing into the curves confidently and avoiding sudden stops that might slow your progress.

Meanwhile, when you find yourself on a straight stretch, it’s time to accelerate your efforts—moving forward with energy and determination.

These simple guidelines will help you achieve your business goals and new heights of growth.

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Book Club May Wakeup Your Body + Mind After 50 Turning 50 can be a scary proposition. For many, this is a milestone that prompts thoughts about how to live your best healthy life. WAKE UP Your Body + Mind After 50 is an easy to follow comprehensive guide to overcoming the fear of aging and opening your mind to endless possibilities. Most workout systems fail because your mind is not programmed for success. By discovering new ways to change your thoughts, you will feel empowered and motivated to exercise. You’ll explore different ways to move your body, making sure it is pain-free, doing it correctly to stay injury free while getting your muscles, bones and heart strong plus improving the flexibility and mobility of the muscles and joints. These body and mind practices enhance and play a key role in living a healthy, active life well into your 60’s 70’s 80’s and beyond. Nordic Body creator and Celebrity trainer Malin Svensson, disrupts aging by sharing the secrets to rewiring body and mind habits that she has used for over twenty years with Hollywood icons, Fortune 500 leaders, and everyday people to live a fun, healthy and fulfilling life.

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THE MENOPAUSE MILLIONAIRE A Guide to Prosperity and Meaning in the Second Half of Your Life Think menopause means your life is ending? Think again! It’s just the beginning a new journey of empowerment, fun, and meaning.

When author Carole Hodges was approaching menopause, her world fell apart: family death, financial ruin, and divorce drove her deep into rediscovering who she truly was. She made the choice to be inspired rather than defeated, and the result is The Menopause Millionaire.

The book presents a variety of financial choices: sound investments, safe money options, tax considerations, as well as a perspective that will allow you to prosper in the second half of your life.

When author Carole Hodges was approaching menopause, her world fell apart: family death, financial ruin, and divorce drove her deep into rediscovering who she truly was. www.breakthroughauthorsbookclub.com Author

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The Evolving World of SEO for Writers

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he world of publishing continues to rapidly evolve in the digital age. For authors, mastering search engine optimization (SEO) has become crucial for discoverability and driving book sales. SEO may seem complicated at first, but learning some key basics can make a huge impact.

Understanding How People Search Conducting keyword research using tools like Google Keyword Planner gives insight into what people are searching for and the level of competition for those terms. This allows authors to optimize their book titles, cover design, website, and marketing content accordingly. Getting the target keywords in strategic places greatly increases the chances of coming up higher in search rankings.

While keyword stuffing can get your site penalized by search engines, naturally aligning your content and messaging around popular searches related to your genre and topics can be highly effective. Think like your target readers and what they’d likely be searching for.

Producing Relevant Content Search engines have gotten increasingly more sophisticated at detecting genuinely useful, relevant content that actually answers users’ queries. Thin or low-quality content full of repetitive keywords now tends to rank poorly.

The focus has shifted to providing value for readers above trying to game the system with shady techniques.

Creating often-updated quality blog content on your website and guest posting on reputable sites in your genre helps establish your authority and expertise. This content offers value while also linking back to your books organically. Podcasting, videos, and interviews also continue to grow the contextual world around your books in meaningful ways.

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Optimizing Website Structure A user-friendly website structured for SEO establishes credibility for any author’s brand. Best practices include user-friendly navigation, mobile responsiveness, high site speed, structured data markup, strong internal linking between relevant pages and blog posts, calls to action, and resources that add value for site visitors.

Tools like Google Analytics provide data and insights to improve website performance.

Tracking key conversion metrics shows what content and web pages spark the most user interest so authors know what resonates most with their readers. All of this helps authors refine their discovery and selling process for book sales.

Remember the Human Element In our tech-driven world, the human touch still reigns supreme when connecting creative work with audiences. The explosion of social media platforms over the last decade has given authors direct access to readers.

Posting authentic and engaging social content, running promotions tied to new releases, soliciting book reviews, forming street teams for dedicated fans, and facilitating online discussions maintain visibility while nurturing meaningful connections beyond the hard sell. Combining organic social media marketing with optimized SEO website content packs a sustainable one-two punch.

While SEO techniques are continually evolving, the fundamentals for authors remain steady. Creating useful content for readers and search engines while optimizing your website for discoverability establishes the digital presence and authority imperative for success in the modern publishing landscape.

Iris Goldfeder is a long-time entrepreneur with more than 25 years of success in the marketing field.

Her passion is to help her clients grow their businesses and her motto is- “I meet you where you are.” Iris firmly believes, “If you’re not online, you’re not an option!” Contact info: iris@ gasstovecreative. com

The Devil Is in the Details

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aving developed and/or edited hundreds of books, both fiction and non-fiction, I can tell you that it’s usually the details that are the most difficult thing for authors to master. How do you know what is too much or too little? Where is it effective to add details and where does it bog down the narrative?

Too much detail. I once edited a fiction novel in the action/suspense genre. The author had a merry chase scene spanning across America.

The problem was he described every detail of traveling across country – for over fifty pages – every tree, view, hotel the character stayed at, everything he ate…zzz.

Plus, the character was supposed to be running for his life. Did he really have time to enjoy a cappuccino and biscotti while lounging in a mountain resort?

Readers won’t tolerate that. We solved the problem by cutting out all those pages.

The reader knew the character started out in the northeast, so the simple fix was to start the next chapter when the character arrived in California and landed smack into a trap.

The lesson here is that, for fiction, detail is

only needed as it either reveals character or moves the plot forward.

In non-fiction, telling an anecdotal story to illustrate a point is a good thing. However, it is unnecessary to belabor every single detail. Readers are savvy and they will “get it” without boring them with too much detail.

Ask yourself: is this point completely necessary, or is it just bogging my book down?

For example: if I were writing a book about getting out from under an abusive relationship, the fear, the difficulties, and the rewards, I might relay a story about my life with an abusive husband. You will be snoring if I go on and on about all the many things I suffered on a daily basis.

How much more effective is it for me to share this one anecdote: I was 25 years old and had been married one year the first time he hit me. I tried to leave. I started packing my car and planning how to get to the nearest safe place, which was my uncle’s home about 300 miles away. Plus, my mother was there, and everything in me screamed “run to her.”

I called her to tell her what happened and that I was on my way when the unimaginable

happened. He grabbed the phone away from me and flat out lied, saying I was “hysterical and unstable.”

My own mother believed him. Not me. Him. And the very foundation of my life fell away. There was nowhere to run.

That one view into my life would be all I would need to make my readers trust me as the author and read my book.

Too little detail. Notice I included the details of my age at the time, and that I was still a newlywed. Those specific details help paint a picture. Without them, the story loses impact. Same with where I was running to. If I just wrote, “Driving to my closest family,” it loses the impact.

Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.

As you work through your book, eliminate anywhere you are belaboring the details, or are repeating much of the same information.

PRO TIP: ask your editor to identify anywhere they get bored and/or anywhere they feel like they didn’t get enough information, and then help you fix it. Your readers will thank you.

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Setting Your Inner GPS to Success: Are you driving in balance?

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’m tossing on 2 hats here-Dietitian meets Life Coach. I’ve mentioned in previous articles that I’m a “Dietitian on a Mission” bringing back the true meaning of the word DIET, from the Greek word diata meaning, a way of life. My passion behind becoming a dietitian was ignited by the word HEAL inside the word HEALTH, specifically healing with food as medicine. But for many, the word DIET is associated with another 4-letter word-if you catch my drift. Let’s just say I experience mixed feelings from others when I say, “I am a Dietitian”, after all, that 4-letter word Diet is right in the title.

Dietitian, in the true sense of the word, means “a way of life specialist.” However, my curriculum in medicine, was lacking the “way of life part.” When it came to emotional eating for instance, I could talk about eating but could not “walk the talk” on the emotional part of emotional eating. Not to mention, as a dietitian I did not receive a pass on cravings, traumas, or temptations-like the smell of popcorn in theatres. It wasn’t until I tossed on the Life Coach hat, that I discovered the root causes of emotional eating-a game-changer with my clients.

We cannot solve our problems with the same thinking we used to create them.”

-Albert Einstein

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Combining both Dietitian and Life Coaching helped me go deeper and allowed me to create a formula. In my book The Domino Diet: How to Heal You from the Inside Out, I lead you through what I call “the heart and science” of your results---positive or otherwise. For instance, if the fight with your boss triggers emotional eating, you’ll be left spinning your wheels with a focus on food alone. For better outcomes, assessing the connections of your career and food would be more wholistic.

Life speaks to us with 2 warning signals, called Longing and Discontent. If you long for more purpose or health for instance or have discontent in either of these, it may be a festering link to diseases. Bringing back the meaning of the word diet requires paying attention to more areas of life speaking to you.

According to several studies, true fulfillment in life occurs when 4 areas, Health, Wealth, Love and Purpose are in balance. Like 4 wheels on a vehicle, when one wheel is flat, you might be out of balance. If your health is flat, energy in your career, relationship and finances might be flat too. On the flip side, focusing on your weight alone might leave you stuck, if the real issue is lack of fulfillment in your relationships. In addition, a hyper focus on money could leave you bankrupt in another when what we really want is wealth in all 4 areas.

Are you in balance? Take the 4-Wheel Assessment: On a scale of 1-5 rate the following…

Health, Wealth, Love/Relationships, Purpose/Career 1-Completely Deflated 2-Deflated 3-Somewhat Balanced 4-Balanced 5-Fully Inflated.

Feel free to submit your results for tips on how to help support your Full Spectrum Wellbeing.

Below are simple ways to help you drive in balance.

1) Walk in nature. Bring a loved one or try a walking meditation to recharge your batteries.

2) Cook a budget-friendly healthy meal with your partner.

3) Movie-Night at home, compromise popcorn included! (click the link below for healthy snack ideas) 4) Family Vision Board Night—vision together and grow together. An inexpensive way to connect and support each other’s dreams. Be sure to include all 4 areas (Health/Wealth/Love/Purpose) on your vision board.

I am still a “Dietitian on a Mission” bringing back the true meaning of the word diet. Join me in turning the 4-letter word Diet into a way of Life, balanced in 4 areas. Love your life, all of it, with Full Spectrum wellbeing.

Walk in nature.

Bring a loved one or try a walking meditation to recharge your batteries.

Karie Cassell Article Bio Karie Cassell brings “Nourish to Flourish” message as a soughtafter speaker and #1Bestelling author of The Domino DietHow to Heal You from The Inside Out. Combining her life coach certification, alternative and non-alternative medicine as a dietitian for 30 years, Karie’s unique formula unlocks patterns of self-sabotage while putting the HEAL back in HEALTH. Look for her soon to be released courses on The Domino Diet Formula and Cracking the Craving Code for your Full Spectrum Wellbeing.

For more ways to

Nourish to Flourish

including recipes, tips and more, click the link. https://www.kariecassell.com/pause

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Unlocking Your Business Potential: Harnessing the Power of Learning Assets

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ack in 2012, I found myself at a crossroads in my career. As a high school math teacher, I cherished the moments spent inspiring young minds, but I felt a stirring desire to explore new, creative horizons. And so, fueled by the boundless opportunities of the information age, I embarked on a journey of entrepreneurship as a video producer.

Fast forward a decade, and here we are, witnessing a paradigm shift in how we learn as professionals today and facilitate similar learning experiences for our customers.

The landscape has evolved, and what once worked like a charm now seems outdated and ineffective.

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Case in point: online courses.

Having created online courses for dozens of clients over the last 2 years with The Author’s Leverage, I’ve seen firsthand the promise and pitfalls of this traditional learning model.

Sure, it seemed like the perfect solution at first - a convenient way to deliver valuable content to a wide audience. But as time went on, it became increasingly clear that it was a lot of work for both the author and the student, with little to show for it in the end.

You see, online courses, with their endless hours of video lessons and mountains of PDFs, often left students feeling overwhelmed and underwhelmed. Despite

their best intentions, many found themselves unable to keep up with the coursework, let alone apply what they had learned to real-world scenarios.

This inspired the development of the digital workbook, an innovative type of learning asset I’ve created in partnership with Merkaba Tech, a SaaS developer. It isn’t just another PDF download; it’s a dynamic workspace where theory meets practice, a beautiful blend of education and action.

But what exactly is a learning asset? Simply put, it’s any tool that bridges the gap between your expertise and your customers’ tangible growth and achievements. From digital courses to books, worksheets to private podcasts, the world of learning assets is vast and varied.

Now, let’s explore the different types of learning assets available today: • Digital Courses: These comprehensive online programs offer a wealth of knowledge in various formats, from video lessons to downloadable resources.

• Books: Whether in physical or digital form, books remain a timeless source of wisdom and inspiration.

• Digital Worksheets: These interactive tools provide a structured framework for learning and applying new concepts.

• Private Podcasts: Offering exclusive insights and discussions, private podcasts are a great way to deliver content to your audience on the go.

• Content Series: From

blog posts to video series, content series provide a steady stream of valuable information over time.

So, how can you leverage a learning asset? There are countless ways. A digital workbook for example, can serve multiple purposes. It can be offered as a standalone product, part of a larger program, or a value-add for your existing clients.

Not only can it enhance the overall customer experience by offering additional value, but it can also play a significant role in increasing retention rates too.

By providing your customers with a tangible resource that aids in their learning journey, you encourage them to continue engaging with your services. This, in turn, leads to greater customer loyalty and higher retention rates.

The addition of an effective learning asset to your business can also unlock new revenue streams. Whether it’s through the direct sale of the workbook or through increased customer engagement leading to additional purchases, the potential for additional income is substantial.

Parchelle Tashi is an award winning creative entrepreneur, popular podcast host, and creator of The Author’s Leverage. A former high school math teacher turned tech-preneur, she’s an education design architect and video producer with a Master’s in Curriculum & Instruction from Virginia Tech.

Parchelle lives and works in Las Vegas where she spends her time brainstorming ways to help other creatives get more bang for their books. She and her team specialize in creating high-end, memorable, impactful online courses for authors and creators who want to establish automated and residual revenue streams.

Her combined expertise in production, education, and business growth come together to help authors create online courses based on their bestselling book, saving them time and creating a revenue stream in their business.

A teacher at heart, Parchelle’s personal mission is to create noteworthy learning experiences that inspire action and change.

Want to see what a digital workbook looks like? Click here to view our newly released “Leverage Plan Workbook.”

In it, I walk thought leaders and experts like you through the process of identifying the most effective and profitable learning asset for your business, and help you create a strategic plan for it. If you’d like support in creating your own Leverage Plan, schedule a call with me here, or email me at parchelle@ theauthorsleverage.com

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Excerpt from The Ultimate On-Camera Guidebook: Hosts*Experts*Influencers by Jacquie Jordan (@TVGuestpert) & Shannon O’Dowd (@theshannonodowd)

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nderstanding mass-media content narrative waves is important for creating your onair opportunities. My analogy is that your content is a surfboard catching waves of news cycles. Therefore, it’s important to know the arc of breaking news stories because, depending on your area of expertise, as a bookable expert you want to understand where you will fall in the requested timeline of appearances. When a tragedy strikes, for

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instance, the first layer of bookings will go to public officials, eyewitnesses, people on the scene. The media is looking for the government body to identify, declare, and detail what has officially occurred. The media is also looking for eyewitnesses and people on the scene to share with viewers the details from their perspective as to what has happened. Government officials, public spokespersons, and eyewitnesses get the first round of screen time. Government or law enforcement officials drop the official statements, whereas eyewitnesses color the details to the incident. These experts are rotated in the first twenty-four hours of a breaking news cycle.

Many of these interviews end up being satellitestyle or ENG-style interviews because of the lastminute nature of these bookings.

On Day 2 of a breaking news story, the digesters are called in for an appearance. Digesters don’t necessarily need to have any direct connection to the actual event; they are used to help viewers

process—or digest—the experience and, when necessary, help us understand how to prevent something similar from happening again. This can be a former government or public official or someone with a personal story that relates to the experience that either the victims or the eyewitnesses have gone through. Day 2 is also when the booking requests will come for therapists, psychologists, life coaches, psychiatrists, and grief and trauma experts.

Producers and bookers often start from an M.D. or Ph.D. and/or a credible institution, then work their way backwards in credentials. Often, you’ll see these experts in studio at the desk for a live interview.

On Day 3, even if new information is being revealed, producers begin to push for “polarity.” In other words, they are now looking for the two sides of the argument, or more if possible—the victim-and-thevictimizer conversation. This is where it becomes critical that an expert be willing to take a side.

Weaker, more gray or neutral opinions get pushed farther down the booking chain to later days. Having the courage of a strong conviction will drastically increase your chances of getting booked, especially if it’s opposite the prevailing opinion(s).

We worked with a great expert and author who took the pro-cop story angle in the news based on his experience as a black police officer. Taking this stance at the time of his interview (#BLM) was not the racially expected position for him to carve out for himself. Frankly, it was both controversial and brave of him to do so, and it opened him up to numerous attacks. But because he was clearly representing his authentic beliefs, and staking out unexpected territory in the process, he received many bookings from shows looking for that position in the discussion.

Many experts are terrified to participate in a polarity discussion at a media event; however, it is my belief that proper on-camera training, and a solid knowledge of your content, creates all the necessary confidence to deliver an important and often very necessary message.

All of the experts should be ready and able to go on the Howard Stern Show or Rush Limbaugh Show at a moment’s notice. That means being grounded deeply enough in their speaking points that they can handle anything. Practice your appearances on local media

There is a golden opportunity in every story to share your part of the tale and to contribute to the collective story; however, demand, timing, and content are key.

When you get booked, execution of the material will be what determines your rebooking.

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affiliates before jumping into the big leagues. The only way I got through being pranked

by Sacha Baron Cohen was by remaining true to my content, i.e., my brand, my deck of cards, my speaking points, which in this case meant being a professional on-camera coach who is cool and calm under pressure. Of course, by not becoming reactive or flustered by his antics, I gave him a segment that wasn’t as usable as it would have been if I’d made a fool of myself.

Looking back, I’m glad I stuck to my content, even if it meant getting cut from his movie.

There’s also a third position to take, a middle position, which we call the Voice of Reason (VOR). Often, by this day of breaking news, the Voice of Reason won’t be invited to the table. However, we believe the Voice of Reason can be balanced in the polarity of the conversation. Expert VORs can still work if they have the parameters of their own content locked down.

PERIOD! This is why we are big on-camera training thumpers. The opportunity is there, but you need to understand how to craft a position or argument that is within the integrity of your mission statement. You can be a VOR and still take a position.

On Day 4, if no new developments have surfaced, the story will now open up to related or kaleidoscope points of view. This doesn’t necessarily require someone with a direct relation to the event or even a polarity of opinion. Just a voice who can help facilitate the question What have we learned? or What can we

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learn? Conversations to begin opening up. This is where tangible practical tips are required, as well as an overall perspective. If it’s a fire, Stop, Drop, and Roll matters.

If it’s Prince dying without a will, we want to make that relevant to the viewer’s own life, i.e., “What three things do I need to have in order upon my death?” Simple pedantic information can get passed along here—how to draw up a will, a living directive, a transfer of assets, etc.

There is a golden opportunity in every story to share your part of the tale and to contribute to the collective story; however, demand, timing, and content are key. When you get booked, execution of the material will be what determines your rebooking.

This is why we coach our clients to ask themselves two questions when they’re considering pitching themselves for a story: 1. What unique contribution can you make that adds value to the story?

2. How can you communicate your contribution most effectively?

At TVGuestpert, we call this contribution the “angle” from which experts can provide their respective expertise on most stories. I strongly encourage you to position yourself accordingly when trying to get bookings.

I assure you, more than anything, producers are looking for fresh voices, fresh faces, and fresh angles.

Jacquie is the founder and CEO of the 15-yearold cutting-edge, media and content development, promotions and booking platform, TVGuestpert that offers fullservice promotion, marketing, business strategy and media services for her clients, partners and collaborators, TVGuestpert Publishing - a NY Times Best Selling publishing house, and The Guestpert Academy - an online program offering visibility, media training and TVGuestpert OnCamera Training.

She is also a two-time Emmy nominated TV Producer, threetime author and the host of Front & Center with Jacquie Jordan, a broadcast podcast.

Finding Beauty in Your Broken Pieces: Transform Your Relationship with Samantha Kaaua’s Inner Mosaic® Method

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re you tired of feeling crazy in your most intimate relationship?

Are you sick of empty promises, lies, and feeling betrayed by your partner? Are you frustrated that despite all the work you’ve done on yourself you feel more alone than ever before? Samantha Kaaua knows these feelings all too well.

While embarking on her journey to become a marriage therapist, she faced her own marital challenges and found herself on the brink of divorce.

Her new book, Finding Beauty in Your Broken Pieces, is a testament to this journey. It’s not just another relationship guide; it’s a personal account of transformation and triumph.

Unveiling the Inner Mosaic® Method Samantha Kaaua, a revered marriage coach, author, and keynote speaker, has developed her unique Inner Mosaic® method through her own experiences. While pursuing her career as a marriage therapist, Samantha navigated her way through her own marital challenges on the brink of divorce. Her book is an intimate account of her journey, offering readers guidance to transform their relationships and themselves.

The Triple As of Transformation Finding Beauty in Your Broken Pieces introduces readers

to Samantha’s Triple As of Transformation. Through this framework, readers can embark on a personal journey of selfawareness and growth within their relationships.

The Triple As are: 1. Awareness: The first step towards transformation involves becoming aware of disempowering beliefs and patterns that hold you back. By recognizing and acknowledging these beliefs, you can then work towards replacing them with empowering thoughts and behaviors.

2. Change: Samantha emphasizes that true change within a relationship begins with personal growth. By revisiting and transforming yourself, you plant the seeds for positive change in your relationship dynamic.

3. Trust: Building trust, both in oneself and with a partner, is crucial for any successful relationship. Samantha guides readers to distinguish between intuition and fears, helping them cultivate trust by cultivating a deep understanding of their emotions.

The Inner Mosaic Dance Samantha’s Inner Mosaic® method encourages readers to craft their own mosaic of love and

understanding within their relationships. Delving into topics such as forgiveness and transcending into one’s truest self, readers are equipped with the tools needed to navigate the complexities of their love lives.

As the founder of The GEMMS® with Samantha Kaaua and the creator of the Inner Mosaic® method, Samantha is celebrated for her unconventional approach to transforming relationships.

Through her groundbreaking work, Samantha provides individuals with the guidance to break free from negative family patterns and establish foundations for loving and trusting relationships.

In a world where relationships can often feel broken and disconnected, Samantha Kaaua’s book, Finding Beauty in Your Broken Pieces, stands as a beacon of hope. Through her Inner Mosaic® method, readers are encouraged to embrace their imperfections and create stunning mosaics of love and understanding within their relationships. If you’re seeking a transformation both within yourself and your connection with your partner, take the leap and embark on this remarkable journey of selfdiscovery and love.

Click her to purchase.

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