Breakthrough Author Magazine May 2024

Author

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

It doesn’t matter how many book ideas you have if you can’t finish writing your book.”

~Joe Buntin

Publisher’s Corner

Hello Authors!

This month, we’re all about visibility in the marketplace and we have the experts who can guide you to publishing success.

Ready to master the art of platform building? You can go from expert to influencer by following a few key steps. Jacquie Jordan helps you discover the secrets to successful platform building and leverage your media exposure to become an influential thought leader. Learn how to strategically align your expertise with breaking news cycles, position yourself as a sought-after bookable expert, and maximize your impact in the media landscape.

Are you crafting a compelling speaker pitch? The key to attracting lucrative speaking opportunities is mastering your pitch. Elevate your speaker pitch by focusing on the problems you solve for your audience. Craft a message that resonates emotionally, addressing their pain points and offering clear solutions. This approach will set you apart, attract the right speaking opportunities, and increase your earning potential.

Tracy Hazzard shares why ego-bait is the way to build an audience. Flatter your podcast guests’ egos with “Ego Bait’s” personalized graphics and quotes that showcase their expertise. Watch as they eagerly share your content, boosting your visibility and building a win-win partnership.

Get ready to shine and succeed in the ever-evolving world of authorship and public speaking.

Love and gratitude,

Juliet Clark

Write an AudienceFriendly Book and Win Fans

All authors, especially newbies, must learn one key lesson: your book is not about you. It’s about your readers and their experience reading your book. And the key to that can be summed up in one word: transformation.

Readers respond to a transformation that makes their lives easier or better in some way. If your book fails to give them this experience, they will simply move on to another source.

“So, how do I do that?” you ask.

The solution is actually pretty simple: focus your book on one key problem that your book can help them fix and go deep. Give them simple, specific action steps that will improve their lives right now.

This requires a mindset shift for the author. It’s very common for new authors, and sometimes even seasoned authors, to fail in this task when writing their expert books. And worse, it’s the number one boo-boo that will effectively kill your book before you even get a chance to gain some traction.

That’s really bad news for you if you are trying to use your book as a means to build your audience and/ or your business.

What is this mindset shift? It’s this: stop focusing on your own expertise rather than on the reader’s experience, and focus on providing a valuable transformation for your readers.

“But I have to show that I know what I’m talking about,” you think. Yes, that’s true to a certain degree. However, readers don’t respond to being bowled over with everything YOU know. They want to learn something that makes a difference in their own lives.

Let me give you an example: I ghosted for a chiropractor who wanted to write a book for his business. When I interviewed him, he unloaded all kinds of information on me (much of it technical jargon) that I could not relate to at all. I felt completely overwhelmed, and it was clear that readers would feel the same way.

I asked him, “What is the one biggest complaint that brings patients into your office?”

“Migraines,” he answered instantly.

We focused his book on migraines. We wrote about the causes of these awful, detrimental headaches, and he was able to show his knowledge. He also wrote a personal journey

story about how he got into chiropractic in the first place.

But then we went deeper into specific things that migraine sufferers could do to help themselves right now, today. Easy baby steps that could give them specific, tangible results, right now, today. This was the transformational piece.

He also included a section for resources to give people a way to look for real help for this chronic, widespread problem.

The end result? His patients loved it and gave him bunches of testimonials. He was able to leverage that one idea into seven books, each focused on a different complaint that he addressed in his practice. His practice doubled, and he leveraged that into speaking engagements and guest authoring in other books.

Bottom line: your reader wants to experience a transformation. If you give them that, and help them solve a real-life problem, they will become your raving fans. Win-win.

Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.

If you’ve ever felt the tremor of doubt before sharing your story, know that you’re not alone. Many authors wrestle with the transition from writing to speaking, fearing their voices might not resonate on stage as powerfully as they do on paper. However, embracing your unique narrative and translating it into an engaging spoken word is not only possible but also deeply rewarding.

Your Story is Your Superpower

Every author has a distinct tale, a unique blend of experiences, emotions, and insights that no one else can offer. This is your edge, your signature. In my journey and through guiding numerous authors in my program, Spark the Stage, I’ve witnessed the transformative power of owning and articulating one’s story with confidence and authenticity.

The key to crossing the bridge from author to speaker lies in a deep-seated belief in your message’s value. It begins with recognizing that your voice matters

and that there is an audience eager to hear what you have to share. From my own experience, stepping onto a stage for the first time was daunting, filled with questions about belonging and value. Yet, it was also where I learned that preparation, authenticity, and a genuine desire to serve your audience can overshadow any fears.

Embrace Your Authenticity

Your speaking style, like your writing voice, should be unmistakably yours. In developing your speaking presence, lean into your uniqueness. Whether it’s your

As authors, our stories are gifts not just to be read but to be heard. By stepping into your power as a speaker, you open new avenues to touch lives, inspire change, and leave a lasting impact.

sense of humor, your storytelling prowess, or your insightful observations, these are the tools that will make your message memorable and impactful.

Become a Channel

Knowing your content inside and out allows you the flexibility to engage with your audience genuinely. It’s not about memorizing a script but about understanding the core of your message so deeply that you can adapt on the fly, connect with your audience, and deliver your message with confidence.

Professional, compelling, radically authentic speakers act as channels for the highest version of themselves.

Channeling takes the pressure off me to be perfect.

Channeling removes the burden of audience transformation from my shoulders.

Channeling is the easy route.

All you have to do is be open, listen, and follow.

To be an effective channel, you need to understand how to open yourself while remaining protected. You need to be open to hearing what your audience needs at that moment. I keep my slides super simple so that I can allow the flow of the room to be what it needs to be to get the best result.

My best presentations are when I am prepared, open, and willing to follow.

They are the ones where people come up to me afterward in tears, saying how I was able to unlock an “ah-ha” moment. They are the ones where I am truly of service.

To become a channel, mindfulness and relaxation techniques, which I’ve shared extensively on my podcast and Insight Timer page, are invaluable. Before taking the stage, grounding yourself in your purpose and calming any nerves can transform your energy from anxious to authoritative. Visualization exercises, focusing on the positive impact your words will have, can also prepare your mindset for success.

Remember, public speaking is a dialogue, not a monologue. Engage your audience, invite them into your narrative, and create a shared experience. This connection is where the magic happens, transforming passive listeners into active participants in your story.

Finally, practice self-love and patience. Transitioning from author to speaker is a journey, one that requires time, reflection, and continuous growth. Celebrate your progress, learn from each experience, and keep refining your message and delivery.

As authors, our stories are gifts not just to be read but to be heard. By stepping into your power as a speaker, you open new avenues to touch lives, inspire change, and leave a lasting impact. Your voice is not just important; it’s essential. Dare to share it.

Aleya Harris, CPCE is the spark for your sparkTM. She is a powerhouse StoryBrand Certified Guide, Strategic Storytelling Consultant, empire-building CEO of The Evolution Collective Inc., host of the awardwinning Flourishing Entrepreneur Podcast, and international award-winning speaker. Aleya helps business leaders overcome communication and differentiation challenges by sharing radically authentic stories that transform workplace culture and carve unique market niches.

Mine, Yours, Ours

The Importance of the Evolution of

Your Manuscript

Developing your manuscript is an iterative process; it’s not a fling. You can’t treat manuscript development like a one-night stand, laying those words down then walking away never to “call” them again. You write a draft, then another, and another.

You write as many drafts as are needed to ensure the quality of your argument (or story), the completeness and organization of your thoughts, the depth of your meaning…you get the drift. The number of drafts could be 4 or 20.

Honestly, the number of drafts matters little. It’s the evolution of your manuscript that counts. The journey your manuscript goes on to transcend from mattering only to you to the rest of us is the work. This is the beautiful outcome of writing a book and doing it intentionally, thoroughly, and mindfully.

MINE

When you begin, sitting down to write that very first draft, that draft is for you. You can put the word “mine” right across the top of the document. The first draft, and sometimes the next few, are FYEO (for your eyes only). This

means no one else has their hands or eyes on it yet. These early drafts are for you to get the words out and figure out what you’re trying to say and the best way to say it.

YOURS

As you move on to later drafts and work to get all of that material better organized, and more focused and clear, you begin to think of it through the lens of your reader. You may envision speaking to that one reader profile (or avatar) you’ve created–we’ll name her Sally–to influence and inspire how you shape and refine the manuscript. You ask yourself questions like, “Will what I’m saying ‘here’ make sense to [insert reader profile]?” Or, “What else do they need to know for this piece to make sense?” These drafts are no longer about you but about your reader. With your reader in mind, your manuscript begins to transcend from “mine” (the author) to “yours” (the reader). The reader’s purpose for picking up your book now counts for more. You’re aiming to deliver them a promise.

OURS

Finally, after you get through those late draft stages of sentence-level editing, ensuring the Ts are crossed and Is are dotted, the manuscript gets transformed into a book. It gets beautifully designed and typeset.

Eventually, it’s published and makes its way out into the world.

Lo and behold, it’s not just Sally who is impacted by what you have to share inside your book. It’s also Steve, Sue, Shawn, Sarah… Because of the effort you took to intentionally develop and care for your manuscript, your book has transcended from being yours or Sally’s to being OURS, a gift to all.

I think we would all agree we want our books to be a gift to many. We don’t want them just for ourselves. We don’t want them for just one other person–though I subscribe to the mindset that one impacted person is enough. We want our books to land in the hands and touch the hearts of many.

When we commit to the iterative process of developing a manuscript and go through the process of drafting, editing, and revising, as many times as necessary, we end up with a book that has far greater impact and reach than we could have imagined. Our books may begin as just a sprout of an idea that first only matters to us, but eventually, they become someone else’s vessel for change, inspiration, and hope. Don’t shortchange, shortcut, or fast-track the development of your manuscript. Take good care and time and trust its evolution.

Alyssa Berthiaume (usually known as Ally, but published under A.Y.) is the founder of The Write Place, Right Time, her virtual boutique of book coaching and ghostwriting services. Berthiaume serves leaders, entrepreneurs, and visionaries across North America and Europe in writing the books that will light up their world and ours. Berthiaume is also the award-winning author of Dear Universe, I Get it Now: Letters on the Art and Journey of Being Brave and Being Me and the co-author of Do Not Write a Book...Until You Read This one.

Does Your Speaker Messaging Equal Money?

Maybe you’ve been sending out emails trying to get booked to speak, posting on social media about your presentations, networking with your connections—doing all the right things to attract the right speaking engagement who will be interested in what you have to offer.

If you are like many, it needs to be fixed. And you feel like you’re hitting your head against the wall trying to figure this out.

You’re putting in all this time and effort, and you still need to get the speaking opportunities you want.

So, let’s get to the real reason why your speaker message isn’t magnetizing opportunities and monetizing your speaking the way you think it should.

When most authors, business owners and service providers pitch themselves to speak, they usually talk about their expertise,

what they provide, and the results they can get for their customers.

And that’s all fine and dandy, but it’s not hitting on the ONLY thing that will make people interested in what you have to say:

The problem that you’re going to solve for them.

Having a message that matters is all about being clear and concise about how you help people.

Your message should resonate deeply, addressing their pain points and offering clear solutions.

When you communicate the problem you are going to solve, it makes people feel like they can trust you. When they see your speaker’s message is about them and how you’re going to solve the audience’s problems—not just what you’re selling—it will entice more of the right people to book you to speak and be more open to your speaking offer.

Because if you can’t tell them how you are going to fix their problems, why should they listen to what you have to say?

Every author, speaker and entrepreneur is familiar with rejection, especially when it comes to the infamous business pitch, which includes your speaker pitch. It’s not all about you and your great idea; as soon as you reach out, your speaker pitch is being categorized, and your value is assumed.

So, take a look at your work and ask yourself:

• What are the problems you are helping the audience solve?

• How do you communicate how you can make someone’s life better?

• And why would anyone want to hire you to speak over your competitors who

might ALSO claim to have the ability to be an exceptional speaker and solve the same problems?

Use the answers to these questions to mold your speaker message so you can see how powerful it is to connect with event planners and audiences on an emotional problemsolving level.

Craft the perfect speaker pitch by finding a message that resonates with event organizers and audiences so you can attract those big vision-board speaking opportunities and more money, too!

In essence, it’s about aligning your narrative with the needs and desires of your audience. Your message should resonate deeply, addressing their pain points and offering clear solutions. This emotional connection is what will set you apart in a sea of speakers vying for attention. So, delve into the core issues your audience faces, articulate how you can alleviate their struggles, and demonstrate why you’re the best choice. This approach transforms your pitch from a mere promotion to a compelling message of high-level transformation and value.

AmondaRose Igoe is the “Speaking Success Strategist,” a World-Renowned Expert who has been featured on CBS, NBC, and FOX News. She is in the # 1 Best Selling Book Series, Chicken Soup for the Soul, as well as the author of “Pain-Free Public Speaking” and “Share Your Story.”

AmondaRose’s clients include an Emmy Award-Winning Newscaster, an International Television Host and HighAchieving 6 & 7-figure Women Business Owners. She has helped hundreds of women in over 20 countries 2X to 10X their speaking results.

Beyond the Pages

Unveiling Profit Paths for aUthors on YoUtUbe

Iwas recently a guest on the Promote, Profit, and Publish Podcast with Juliet Clark where I discussed the income earning possibilities for authors who have YouTube Channels. When you speak with a varied group of listeners, there tends to be those who grasp the jargon and those who need more of a visual to really understand their options. That’s when I decided to write this article/

outline for those who are interested in learning more at a different pace.

In the bustling world of digital content creation, YouTube stands as a beacon of opportunity for authors seeking to expand their reach, engage with their audience, and monetize their craft. With a myriad of features and strategies at their disposal, authors can transform

their YouTube channels into lucrative platforms for both creativity and revenue generation. Let’s delve into the wealth of possibilities awaiting those who dare to venture beyond the pages.

YouTube Partner Program: Unlocking Revenue Streams

Requirements: 1000 subscribers and 4000 watch time hours per rolling 12 months.

By harnessing the myriad features and strategies available on YouTube, authors can transcend the confines of the page and unlock new realms of possibility.

This program Includes opportunities for the following:

• AdSense: Earning revenue through ad placements on videos and websites.

• Merchandise and Memberships: Cultivating loyal fan bases and offering exclusive content.

Strategies that promote engagement and increase the possibility of more watch time hours.:

• Craft playlists

• Optimize thumbnails

• Create captivating titles

• Fine tune tags to attract your ideal audience

• Create fan clubs, offer early book releases, provide VIP experiences.

Diversifying Revenue Streams: Beyond AdSense

Navigating Sponsorship and Brand Collaborations

• Focus on engagement over subscriber counts. Sponsors are more attracted to loyal fans than how many subscribers you have.

• Familiarize yourself with YouTube’s sponsor guidelines.

• Scout potential sponsors aligned with audience.

• Utilize platforms like YouTube BrandConnect and other sponsorship websites.

Monetization Strategies: Thinking Outside the Box

• Affiliate Marketing and Lead Generation: Providing value and nurturing relationships.

• Hosting Live Events: Engaging audience through interactive experiences.

• Offer freebies: Providing value while nurturing relationships.

• Offbeat ventures: Guest hosting YouTube based book clubs, sharing behind-the-scenes content, curating themed subscription boxes.

Empowering Fellow Authors: The Power of Collaboration

• Cross-promotion: Expand reach and engagement within the author community.

• Share each other’s work to collectively elevate presence on YouTube and beyond.

Conclusion: Crafting Your Path to Success As authors embark on their journey to monetize their YouTube channels, they must remember that success is not merely measured in revenue but in the connections forged and the impact made on their audience. By harnessing the myriad features and strategies available on YouTube, authors can transcend the confines of the page and unlock new realms of possibility. So, let your creativity soar, your voice resonate, and your story inspire as you venture beyond the pages and into the boundless expanse of YouTube.

Fran Asaro is the founder of the Senior Tuber where she is a YouTube Partner helping mature people optimize and monetize their YouTube Channel. Learn more about Fran at SeniorTuber.com

Crafting Your a uthor i dentit Y

The Ar T of Wri T ing Compelling Bios A nd A B ou T pAges

As authors, we pour our hearts and souls into our writing, creating stories that resonate with readers on a deep and personal level. But in today’s digital age, where online presence is paramount, crafting a compelling author bio and about page is just as crucial to connecting with our audience. These snapshots of who we are as writers serve as our digital calling cards, offering readers a glimpse into our personalities, passions, and the stories behind our stories. In this article, we’ll explore the art of crafting compelling author bios and About pages and offer actionable steps to help you create a captivating online presence that leaves a lasting impression. You can also download this business acceleration tool, the 13-Step Expert Power Bio System, at www.ExpertPowerBio.com.

Keep your bio and About page current with the latest news, publications, and achievements, ensuring that readers always have an accurate and up-to-date picture of who you are as an author.

Your author bio is often the first thing readers see when they visit your website or social media profile, so it’s essential to make it engaging and memorable. Start by introducing yourself in a concise yet compelling manner, highlighting your background, accomplishments, and what drives you as a writer. Share anecdotes or insights that offer a glimpse into your personality and writing style, helping readers feel a personal connection with you.

But don’t just list your credentials like a resume – infuse your bio with personality and passion. What inspired you to become a writer? What themes or topics do you explore in your work, and why are they important to you? By sharing your story authentically, you invite readers into your world and make them eager to explore your books further.

Next, let’s talk about your About page – your digital home base where readers can learn more about you and your writing journey. Think of it as your opportunity to paint a vivid picture of who you are as a writer and why your stories matter. Start by sharing the story behind your writing journey – what sparked your love of storytelling, and how did you turn that passion into a career? Be honest and vulnerable, sharing both the triumphs and challenges you’ve faced along the way.

But your About page isn’t just about you – it’s also about your readers. Take the time to understand your target audience and what they’re looking for when they visit your website. What are their interests, concerns, and aspirations? Tailor your About page to speak directly to them, showing them how your writing can enrich their lives and why they should join you on this journey.

Now that we’ve covered the why, let’s talk about the how –how can you craft a compelling author bio and About page that truly resonates with readers? Here are some actionable steps to get you started:

1. Start with a brainstorming session. Reflect on your writing journey, your passions, and what sets you apart as an author. Write down key themes, experiences, and anecdotes you want to include in your bio and About page.

2. Keep it concise and focused. Your author bio should be no more than a few paragraphs long, while your About page can be slightly longer but still concise and easy to read. Avoid overwhelming readers with too much information – stick to the highlights that will grab their attention and leave them wanting more.

3. Show, don’t tell. Instead of simply stating your accomplishments, show readers

why they matter. Share stories or examples illustrating your writing journey and your work’s impact on others.

4. Use language that resonates with your audience. Consider the tone and voice of your writing, and tailor your bio and About page accordingly. Are you writing for a young adult audience? Keep your language fresh and engaging. Are you targeting a more literary crowd? Use more formal language and sophisticated vocabulary.

5. Finally, remember to update your bio and About page regularly. As your writing career evolves, so too should your online presence. Keep your bio and About page current with the latest news, publications, and achievements, ensuring that readers always have an accurate and up-to-date picture of who you are as an author.

By sharing your story authentically, connecting with your audience personally, and offering value to readers, you can create an online presence that attracts and keeps them returning for more. So take the time to craft your bio and About page with care – your readers will thank you for it. Remember to download the bio tool at www. ExpertPowerBio.com, and if you need help, let’s connect at www. SpeakwithShannon.com

Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth. Shannon is the creator of a magnetic community - the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.

VoiCes BetWeen the PAges:

Amplifying your Book SAleS Through podcASTS

In today’s digital age, authors face the constant challenge of cutting through the noise to reach potential readers. While traditional marketing avenues like book signings and media appearances remain valuable, the rise of podcasts offers a unique and powerful platform for authors to sell more books. Podcasts provide a direct line to engaged audiences, making them an ideal tool for authors looking to increase their visibility and drive book sales. Here are several strategies for leveraging podcasts to your advantage.

Identify Relevant Podcasts

Start by researching podcasts that align with your book’s genre or subject matter. Look for shows that have hosted authors in the past or that cover topics related to your book. Targeting the right audience is crucial; a wellmatched podcast can put your book in front of listeners who are already inclined to be interested in your work.

Craft Your Pitch

Once you’ve identified potential podcasts, craft a compelling pitch. Highlight what makes your book unique and how it aligns with the podcast’s theme or audience. Offer value by suggesting specific topics you can discuss, drawing

on themes, research, or insights from your book that would intrigue the podcast’s listeners.

Prepare for Your Appearance

Preparation is key to a successful podcast appearance. Familiarize yourself with the podcast’s format and listen to a few episodes to get a sense of the host’s interviewing style. Prepare talking points that not only discuss your book but also provide broader insights or entertaining anecdotes. Engaging storytelling can captivate listeners and pique their interest in your book.

Promote Your Appearance

Leverage your own platforms to promote your podcast appearance. Share the episode on your social media channels, website, and newsletter. This not only drives your followers to the podcast but also shows your appreciation and support for the podcast host, fostering a positive relationship that could lead to future opportunities.

Engage with Listeners

After your appearance, engage with listeners who reach out to you or comment on social media. Building a connection with your audience can convert listeners into readers and advocates for

your book. Personal interactions leave a lasting impression, encouraging word-of-mouth recommendations that are invaluable for book sales.

Offer Exclusive Content or Discounts

Consider offering podcast listeners exclusive content or discounts on your book. This could be a downloadable chapter, a companion guide, or a promotional code for purchasing your book. Exclusive offers not only incentivize listeners to buy your book but also provide a tangible benefit that can enhance listener engagement and loyalty.

In conclusion, podcasts represent a significant opportunity for authors to expand their reach and sell more books. By identifying the right podcasts, crafting a compelling pitch, preparing thoroughly for appearances, promoting your participation, engaging with listeners, and offering exclusive content or discounts, authors can effectively use podcasts to connect with audiences and drive book sales. Remember, success in this space is not just about talking about your book; it’s about sharing your passion, insights, and stories in a way that resonates with listeners and leaves them eager to read more.

Ron Story Jr. is an entrepreneur and founder of a podcast service called PitchDB, with a long history of self-made business ventures. Starting from a young age, he began his entrepreneurial journey by collecting and recycling aluminum cans to afford the toys he wanted. This early experience sparked his drive to solve problems and achieve his goals, which has continued into his adult life. Ron Story Jr. has been involved in the creation, development, and leadership of over 30 companies, demonstrating a strong commitment to entrepreneurship and innovation

Feel Confident on Stage

Understand How to Get Gigs

Stand Out From the Crowd

Ego Bait

The pSychology Behind ShAring And how To geT podcAST gueSTS To ShAre your Show

Today, I’m sharing one of my favorite things that we’ve ever done in our business. It’s such a cool idea and such a cool tool to create more engagement through sharing.

Ego Bait is saying something so flattering to the person’s ego, or saying something so wonderful about them, that they will absolutely share it and embed it in their website. While you might also want to highlight something brilliant that they said as they were interviewed, to quote them, most people feel uncomfortable sharing their own quote on social or on their website.

What guest doesn’t want to let the world know what great thing you said about them? Who doesn’t want to share social proof and testimonials?

This idea came to me when I wrote an article about the ten best innovation podcasts, because I write in the innovation section of Inc Magazine. For each podcast host, I created a quote and soundbite. I would say, “This is one of the best podcasts to find this out or to learn this,” or whatever it was.

Afterwards, I said, “You were featured in an article I wrote. I thought that you might like to share this with your audience. Here’s a graphic.” It had my image, my photo, and the Inc logo. It looked like a speech bubble on the top of my head.

I got 90% of them to share it. It was getting retweeted. I was getting a lot more views. I was getting now more readers. Then I would post it on my social media and tag them. They would then reshare. I would spread them out over the course of a couple of weeks and then it would repeat. I actually do repeat these types of ego bait shares fairly often in my evergreen social feed because it’s visually impactful and it prods the guest to stay connected with me.

We’ve adopted this as a standard practice for all our podcast guests and Podetize clients. You immediately get a link, “Your blog post went

live, your podcast went live, your videocast went live. Here are the links.” We always send them only to one link. The link that we provide to them should be on your website. It shouldn’t be on Spotify or YouTube. Send them all to the same link.

We also provide them an Ego Bait graphic. Every single episode that we produce for our clients and for ourselves of a podcast, videocast, whatever, has an Ego Bait graphic with this statement about them and reference to the show that they were on, and information on where they can find it so that they can share on social media.

Then you also provide them an HTML embed code that they can use on their website. Some people will put it on their press page, some people will put it in a blog post, wherever. It really doesn’t matter. It will link back to your site. Not only is that just more free exposure and marketing for your brand and your website from anybody that traffics their website, but in the eyes of Google, it has value, and it will raise your ranking amongst all those other websites.

Everyone believes that they have something to share with the world, so when you tap into that and become their ego stroke and social proof, they are more likely to share your content again and again. It’s a win-win.

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand –one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique bingeable factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

READ A BOOK? SERVING THE GEN Z READER

With the advent of the internet and the drift toward sound bites and snippets, an entire generation has less patience and temperament to reading traditional chapter books. According to research, Gen Z readers have the lowest rate of borrowing books from libraries. The typical Gen Z individual will borrow an average of 2.7 books a year, roughly half the average of books borrowed by the previous Gen. X reader.

Growing up in a culture of social media and digital content has clearly been the main influencer of reading habits to Gen Z. On the positive side, social media has given any individual with a Wi-fi connection and a device infinite access to the written word in may formats. In a way the internet has become our universal source of knowledge.

The constant influx of short-form content on social media platforms clearly contribute to shorter attention

spans and challenges in sustaining long-form attention, such as reading a book. Many Gen Z individuals prefer “chunked” content, such as short articles and content subdivided with enough captions and subheads for easier digestion of content.

Over the past couple of decades, the social media platforms have wandered away from the written word and have become more media centric thanks to the rise of platforms like Instagram, and TikTok. This has been a natural evolution as the younger generation prefer consuming information through visual mediums like videos as well as a combination of video and text.

This Spring my company, DreamSculpt will be introducing The Author Experience, a destination to experience a book through a distilled presentation of a book through video based chapter summaries. This will serve all ages from Gen Z to Boomers, all hungry to digest knowledge and have a more personalized experience with authors.

AUTHOR BIO

Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.

Business Growth and Client Engagement Lies in Mobile Mastery

In an ever-evolving business landscape, we are on the brink of a revolution filled with abundant opportunities. With consumers constantly on the go the question at hand is no longer why but how quickly can you align your business with the changing client needs

The Imminent Mobile Surge and Its Implications

Upwards of 50% of small businesses are placing mobile marketing at the core of their strategic initiatives. Here’s why:

• B2B clients are actively engaging with reviews on mobile devices, with a notable 60% engagement rate (Source: Forbes).

• 75% of internet searches are now conducted on mobile devices, reflecting the growing importance of mobile in the B2B landscape (Source: SEO Reseller).

• 58% of B2B clients use mobile devices for product insights and comparisons, underlining the need for mobileoptimized content and experiences (Source: SVM Solutions).

• 60% of businesses are streamlining the purchasing experience through mobile devices (Source: Qualtrics).

• 70% of B2B clients lean towards text and mobile channels, with a preference for these modes when it comes to inquiries and support (Source: Constant Contact).

• 65% of customers now expect tailored mobile offers based on their preferences (Source: Textline).

72% of Americans check their phones at least hourly, with apps being their touchpoint.

• 80% of clients value immediate responses to their queries via text messages. (Source: Avochato).

• 55% of consumers prefer text communication over calls for customer service.

• 30% prefer text over email. (Source: Quiq).

These are staggering statistics!

Deciphering the Mobile Enigma

A strategic pause is warranted before hastily jumping onto the mobile marketing-engagement bandwagon. It isn’t just about tools—it’s about carving out a strategy that puts the client at the forefront of your business outreach.

To determine the right course for your business, initiate this strategic probe:

• What business goals would your mobile strategy support?

• Are there untapped opportunities your business is missing without a mobile strategy?

• Are your ideal customers finding you on mobile platforms?

• What percentage of your clients prefer a different method of connection?

Questions like these are not just inquiries; they guide you through the fog ensuring you arrive at the best choice for your business and its clients.

A Rundown of Must-Have Mobile Marketing – Engagement Tactics

Here are some of the opportunities to have in place to optimize your marketing-engagement tactics.

1. Responsive Website: Anything less than a website that seamlessly adapts to varying platforms—be it a phone or desktop—is a compromise too expensive. Unoptimized businesses risk plummeting in SEO rankings or vanishing from search results altogether.

2. Responsive Email and Content: Mobile commands a

massive 72% of internet usage. It’s only logical for businesses to ensure every customer interaction is mobile-friendly.

3. Tailored Mobile Content: Forbes champions “micromoment” optimization of content, guaranteeing richer engagement.

The essential “micro-moments”:

I-want-to-know (e.g., “Capital city of Nevada?”)

I-want-to-go (e.g., “Closest Thai restaurant?”)

I-want-to-do (e.g., “Steps for French press coffee?”)

I-want-to-buy (e.g., “Leather messenger bags”)

4. Location-based Keywords: Google suggests “near me” after many searches. Capitalize on such intelligent prompts by integrating location-based keywords into your SEO strategy.

5. SMS Marketing: An avenue with a staggering 98% open rate, this channel far outpaces traditional email marketing and demands your attention.

6. Mobile App Phenomenon: 72% of Americans check their phones at least hourly, with apps being their touchpoint. Entering the app domain isn’t just an option—it’s a competitive imperative.

7. Mobile Payments: Stride alongside innovations such as Apple Pay and relish the efficiency it brings to transactions.

Mobilizing Your Business Growth for Tomorrow’s Success

The decision to adapt to mobile is about crafting an experience that resonates with a mobile-centric audience. Your mission? To forge interactions that are not just transactions, but journeys enriched with technology and convenience.

It’s about ambitious growth, tenacious innovation, and, ultimately, unwavering customer satisfaction.

Jackie Nagel is the Founder of Synnovatia, a strategic business coaching and consultancy firm. She is known for her unwavering commitment to supporting small businesses and her deep interest in science-based performance strategies. Jackie’s approach involves providing personalized strategic coaching tailored to the individual needs of her clients, both on a personal and professional level.

Her clients greatly appreciate her keen insights into what it takes to succeed in a constantly changing and increasingly demanding business environment.

For more information about Jackie Nagel and the services offered by Synnovatia, you can visit their website at www.synnovatia.com

Platform building and creating a bridge from expert into the role of influencer requires acquiring media and then leveraging the exposure on social media as influencer. The primary purpose for getting an expert exposure in the media is to build a platform from which you can leverage larger opportunities.

We are sitting down for a meeting with a soon-to-be-published author through TVGuestpert Publishing. We lay out all of his platform pieces on the table in order

to strategize where the strengths and weaknesses are.

We look at his website. We review his data capture. We study his mailing list. We compare his social media output through LinkedIn, Twitter, Instagram, and Facebook. We examine his social media following. We look at his personal Facebook page. We look at his YouTube following. We plug his name into Google to see what comes up about him. We watch his prior television appearances. We subscribe to his newsletter. We

Excerpt from The Ultimate OnCamera Guidebook: Hosts*Experts* Influencers by Jacquie Jordan (@TVGuestpert) & Shannon O’Dowd (@theshannonodowd)

review his headshots. What is his imaging? What is his messaging? What story is he telling? Are his communication systems connected from website to social media so that he can make announcements swiftly? Is the branding and messaging congruent across platforms?

Platform building is the layering up of relevant branding and messaging to create the next platform piece in order to leverage the next opportunity.

The millennial generation has a knack for social media communication that more mature experts often don’t.

When Guestpert clients have a television booking, they know to preannounce the upcoming appearance through social media, blogs, websites, and newsletters. We call this the Bang for the Buck Number 1. If you have fun with this, it can be a “Countdown To” type of event. An example: Only seventeen days left until Jacquie sits down with Oprah! (Don’t be afraid to dream big.) Then comes Bang for the Buck No. 2, aka the Don’t Miss announcement, which is unveiled on the day of the shoot and should feature a classic shot of you in full regal hair and makeup. Rinse, repeat, then post to your social platforms. Another fun thing some of our Guestperts do is record a Facebook Live as they pull onto the studio lot for their appearance. Bang for the Buck No. 3 is the photo shoot with the host or signage from the set. Bang for the Buck No. 4 is making sure everyone has the air date or the playback. This can come via all sorts of announcements in the systems setup through platform building. The final Bang for the Buck, No. 5, involves using the last appearance to broker and leverage your next appearance on an even larger scale.

HOW TO LEVERAGE YOUR MEDIA APPEARANCES

Leverage 1 – Write about it:

Pat Pattison’s article was featured in this week’s PBS’s Next Ave., which receives over 500,000 unique users a month of Pat’s ideal audience for clients and for generating more clients.

Leverage 2 – Apply the media success to your core business and supplementary vehicles:

Pat Pattison is a certified executive and transition coach. He is also co-founder of The Incentive Plus Network (now a division of Cross MediaWorks) and is producing and hosting “Remade in California,” in cooperation with the State of California Community Colleges.

Leverage 3 – Lock in next appearance to promote your message:

Pat’s next interview is already on the calendar for ABC’s morning show Sac & Co, on September 1, where Pat will be discussing hot topic “Remade in California—Community Colleges Are the New Hot Zone for Mid-Life Retraining.”

Leverage 4 – Set up development meetings to discuss business expansion and plan:

TVGuestpert has 4 p.m. call with national cable company tomorrow, Thursday, August 27, to discuss opportunities with Pat Pattison’s platform.

Leverage 5 – Mailing List & Social Media: Send out your featured appearance to your mailing list of 8,000+ people, as well as posting on all your social media platforms.

Leverage 6 – Update all your materials: Demo reel, website, etc. with your best sound bites, appearances, and quotes for your next round of bookings and meetings. Work on your book.

Jacquie is the founder and CEO of the 15-year-old cutting-edge, media and content development, promotions and booking platform, TVGuestpert that offers full-service promotion, marketing, business strategy and media services for her clients, partners and collaborators, TVGuestpert Publishing - a NY Times Best Selling publishing house, and The Guestpert Academy - an online program offering visibility, media training and TVGuestpert On-Camera Training. She is also a two-time Emmy nominated TV Producer, three-time author and the host of Front & Center with Jacquie Jordan, a broadcast podcast.

Book Marketing Rebellion:

In the ever-evolving landscape of the digital age, understanding the intricate workings of the algorithms that govern online platforms has become paramount for effective book marketing. These algorithms, the gatekeepers of platforms like Google, Facebook, and Amazon, hold the power to determine which content reaches the vast sea of users. They meticulously analyze, measure, and score various elements, including search terms, click-through rates, and user engagement, ensuring that only the most relevant and high-quality content rises to the surface.

Rise Up Against the Algorithm Overlords

Search algorithms, the gatekeepers of the online world, prioritize keywords, visitor engagement, historical data, and ease-of-access. They meticulously analyze user behavior, learning from past interactions to deliver the most relevant results. Social media algorithms, the curators of our social interactions, focus on engagement, relevance, trust, historical interactions, and paid content. They strive to create a personalized experience, catering to the unique preferences of each user.

Retail algorithms, the driving force behind online shopping,

highlight products that users are most likely to purchase and determine which products should be cross-sold, enticing customers with complementary offerings. They consider a myriad of factors, including keywords, clicks, images, price, brand, reviews, and special promotions, leaving no stone unturned in their quest to optimize the shopping experience.

To navigate this complex algorithmic landscape and optimize your book marketing strategy, it’s essential to understand where these algorithms operate. For search

By meticulously focusing on book metadata, book and author profiles, and publisher and author websites, you lay the groundwork for success.

algorithms, this encompasses title metadata, websites, and profiles on platforms like Goodreads, Amazon, and Wikipedia, content marketing, and search and display ads.

Social media algorithms operate on organic posts, shared content, influencer marketing, and targeted paid ads, leveraging the power of social connections to amplify your message. Retail algorithms focus on title metadata, promotions and pricing, coop placements, and advertising and marketing services, ensuring that your book stands out in the crowded marketplace.

Building a solid foundation for your marketing strategy requires a meticulous focus on book metadata, book and author profiles, and publisher and author websites. Book metadata, the essential building blocks of online discovery, includes the book title, description, cover image, and other key consumerfacing elements. It serves as the gateway to online discovery and sales, providing algorithms with the necessary information to understand the essence of your book.

Book and author profiles on authoritative websites, such as Amazon author pages and Goodreads, establish credibility and foster meaningful connections between search engines, readers, and your literary creations. Publisher and author websites, your own corner of the digital world, should serve as the central hub for the most up-todate and authoritative information about your books, authors, and series. They should be a treasure trove of detailed author information,

book and series details, and links to press and events, providing readers with a comprehensive understanding of your literary universe.

With these foundational elements in place, you can embark on the journey of engaging with readers, building deeper relationships, and cultivating a thriving online platform. Understanding your audience, the lifeblood of your marketing efforts, is the cornerstone of success.

Resist the temptation to make assumptions. Instead, delve into the depths of research to uncover the true nature of your target audience. Discover their interests, their preferred marketing platforms, and the tactics that resonate most deeply with them. Tailor your marketing strategy to their unique preferences, ensuring that your message reaches the hearts and minds of those who matter most.

In conclusion, mastering the algorithms that drive online platforms and aligning your marketing strategy with their intricate workings can propel your book marketing efforts to new heights. By meticulously focusing on book metadata, book and author profiles, and publisher and author websites, you lay the groundwork for success.

From this solid foundation, you can engage with your audience, build meaningful relationships, and cultivate a thriving online platform. Remember, the key to conquering the digital book marketing landscape lies in understanding your audience and the algorithms that shape their online experiences. Embrace this knowledge, and your book will shine brightly in the vast expanse of the digital world.

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

The greATer Side of emoTionAl eATing

ImAg Ine feelIng ConfIdent, vIBrAnt, And ComfortABle In your own skIn AgAIn As your nAturAl expressIon And BIrthrIght.

If you’re like me you aspire to feel a deephealing, self-acceptance, and connection to yourself to thrive with energy, fulfill your dreams and support others.

More than ever, you want to finally free yourself from the chains and measures of “society’s scales” and release “old diets” so you can “nourish-toflourish” while taking your sexy life back.

The problem is you might not trust yourself to even try for fear of failing again with more guilt and self-sabotage, stacking another failure on top of yet another. You may have even felt lost and trapped inside a body that no longer feels like your own, like it just gave up on you all together.

When you do try, you feel you have to become a detective for your plate while sifting through the hype of fad diets that leave you starving, craving and exhausted to maintain results if any. Worse yet, in the thick of “brain-fog” and with your head spinning with overwhelm, you might even hear yourself saying, “I just don’t give a %#@& anymore.”

I know because I’ve been there too.

Deep down, I know you still care though. You might even sense there is a way for you to have your Vanity and Vitality with a healthy mind creating a healthy body with abundant energy.

In truth, it wasn’t all your fault for feeling lost.

Like many growing up, self-care, self-love and positive body-image were hardly taught.

Instead, we were exposed to unrealistic expectations from airbrushed models in “skinny jeans” that even the models themselves envy. In truth, their way only made you feel guilty for being hungry for foods that actually heal and fuel you.

In reality, you are more than a body and diets focused on the body alone are backwards and missing pieces.

Plus, diets that appeared to work in your 20s to 30s won’t in your 40s to 60s as their unhealthy ways rob you of nourishing your whole well-being to fully flourish, heal, restore, repair and radiate.

The good news is, we can put the Heal back in Health and return to the true meaning of the word DIET. You see, the word diet comes from the Greek word Diata—meaning “a Way of Life.” There is a way to heal, feel energized and confident as your way of life while boosting your memory, metabolism, and self-confidence–like aging in reverse.

This is at the core of true healing, right down to the cellular level to renew, release weight and restore

the authentic you seeking to emerge at every stage of life.

This is what your soul aches for and why I am passionate about creating content and workshops on the Greater Side of Emotional Eating. Join me June 7th at 9:00 am MST by registering here:

https://us02web.zoom.us/j/880

82001820?pwd=M1lOanZiaWF

YeDBxODZzVDdLMjVFZz09

In this session you will discover....

The Emotional Side of Emotional Eating

No News is Good Chews

What Vegetables and Forgiveness have in Common

Rethinking Outdated Diets with a New Formula

The Power of the Pause Prescription

How to Stay the Course

Vision Driven vs. Disease Driven

Overall, you will discover that healing, renewing and releasing starts from the inside out with all of you at a cellular level.

In my book, The Domino Diet: How to Heal You from the Inside Out, I discuss more ways with a Formula that combines years of experience in all areas of wellness, holistically for the whole of you and that, the only way out is In.

I’m a “Dietitian on a Mission” putting the Heal back in Health and Restoring the true meaning of the word diet.

Join me and like-minded people from around the world in this complimentary session to rediscover the true you and THE GREATER SIDE OF EMOTIONAL EATING.

Karie Cassell Article Bio

Karie Cassell brings “Nourish to Flourish” message as a soughtafter speaker and #1Bestelling author of The Domino DietHow to Heal You from The Inside Out. Combining her life coach certification, alternative and non-alternative medicine as a dietitian for 30 years, Karie’s unique formula unlocks patterns of self-sabotage while putting the HEAL back in HEALTH.

Look for her soon to be released courses on The Domino Diet Formula and Cracking the Craving Code for your Full Spectrum Wellbeing.

For more ways to nourish you from the inside out, click the link

https://www.kariecassell.com/breakthrough-author-magazine-May-2024

Karie Cassell, RD LMC #1 International Bestseller of The Domino Diet: How to Heal You from the Inside Out.

Once you’ve published a book, it’s important to leverage all your hard work and create additional income streams. Public speaking is a great opportunity to sell your books, reach more people, and add revenue to your bottom line. But getting started can feel daunting. Here are seven tips to help you present your book in a way that grabs attention and gets you noticed by event organizers:

Know Your Book Inside Out:

Before stepping onto any stage, make sure you know your book inside and out. Familiarize yourself with its core message, key themes, and main points. Understand why you wrote the book and the impact you want it to have on your audience. The more intimately you know your material, the more confidently you’ll be able to present it.

Create a “Book One Sheet”

A “Book One Sheet” is essentially a one-page document that highlights you as an author. Typically, it would include: a book image, professional headshot, media bio, catchy headline and short description of your book, testimonials about the book, publisher logo (if appropriate), media contact information, and link to purchase the book. Repurpose the information on multiple places

including your website, signature link, and social media channels.

Keep It Simple:

In-person speaking opportunities are back, so you’ll want to maximize your marketing dollars and make it as simple as possible to highlight your books at a speaking engagement. Ask your publisher if they would be willing to drop-ship your books to the event location prior to your arrival. This will save you on baggage fees and make it easier for you to show up with grace and ease. After the event, ship the remaining books back via freight (e.g., FedEx, etc.) rather than taking them home.

Incorporate Stories and Examples:

Stories are powerful tools for engaging audiences and conveying complex ideas in a memorable way. Incorporate relevant stories, anecdotes, and examples from your book to illustrate key points and make them come alive for your listeners. Personal experiences can also help to establish rapport and authenticity with your audience.

Provide Actionable Takeaways:

Give your audience actionable takeaways they can implement immediately. Share practical tips, strategies, or exercises inspired by your book that attendees can apply in their own lives or businesses.

Providing tangible value reinforces your expertise and leaves a lasting impression on your audience.

End with a Clear Call to Action:

Conclude your presentation with a clear call to action that prompts attendees to take the next step. Whether it’s inviting them to purchase your book, sign up for your mailing list, or book you for a speaking engagement, make sure the action is easy to understand and follow through on. Encourage audience members to connect with you and continue the conversation beyond the event.

Create

an Easy Way to Accept Payments:

If you have an in-person speaking engagement, make it very clear how people can purchase your book. For example, include a QR code and landing page leading to the purchase link on your slides, banners, signage at the table.

By following these seven tips, you’ll be well-equipped to present your book in a way that captivates audiences and opens doors to speaking opportunities. Remember to be authentic, passionate, and genuinely invested in sharing your message with others. With practice and persistence, you’ll soon be reaching a wide audience with your book.

Leisa Reid: Do you want to be a speaker, but aren’t sure what to talk about, where to go to find gigs, or how to offer your services from stage? As the Founder of Get Speaking Gigs Now, Leisa trains professionals who want to use public speaking to grow their business. Clients who work closely with her build their speaking skills and confidence through the Speaker’s Training Academy. They get their “Talks Ready to Rock,” and learn how to STAY booked as speakers through easy to implement strategies. As a speaker herself, Leisa has successfully booked and delivered over 600 speaking engagements. She is the CEO of the International Speaker Network, a community of heart centered speakers who value collaboration, relationships, results and fun. In her book, Get Speaking Gigs Now, she shares her 7 Step System to Getting Booked, Staying Booked & Attracting Your Ideal Clients Through Speaking. To learn more visit: https://GetSpeakingGigsNow.com