Breakthrough Author Magazine October 2022

r o h t Au Do You Have Your 2023 Author Platform Strategy in Place?

START

A Good Author Platform starts with a plan! Where do you want to make the most impact?

BRAND

CONTENT

Determine if YOU, your brand, and your book are in alignment.

Producing content weekly that establishes the trust required to be a thought leader.

SOCIAL MEDIA

EMAIL LIST

POWER PARTNERS

Media

Define your content calendar and delivery platform.

Transitioning your audience from social media to your email list.

Establishing relationships for launch partners and beyond.

Get your face out early talking about your area of expertise.

BOOK LAUNCH

MONETIZING YOUR GENIUS

Bringing together your brand, content, social media, email list building, and power partners for bestseller lists.

What’s your money maker after your book launch and how will you nurture your audience to go there.

FINISH

You have a plan!

Publisher’s Corner Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.

Notice that autumn is more the season of the soul than of nature.” ~Friedrich Nietzche

Autumn is here! You can smell it in the crisp air.

It’s time to start planning your platform building for 2023. Just in time, we have an invite to join us for an Author Platform Building Challenge over on LinkedIn. If you are an expert in any field, LinkedIn is where you need to be. Tracy Hazzard, founder of Podetize is sharing a How-to Guide on building your author audience through LinkedIn’s latest tool, Newsletter.

My own company has been using this tool since late Spring of 2022 and our audience has grown tremendously.

Lastly, check out the article on Why You Need Reader Insights. The books that sell the best are written by authors who have done their market research and know exactly what kind of readers their book will interest. Knowing your audience allows an author to create a reader journey that leads to more expansive monetization.

Love and Gratitude, Juliet

CREATING YOUR PERSONAL WRITING RETREAT

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ver the past couple decades of supporting authors to write the book they were meant to write, I have discovered how challenging it can be to get started.

What I have discovered, and encouraged my clients to do, is to schedule a writing retreat. No matter if you’re just starting, deep into a manuscript, or fully editing a manuscript, a retreat helps you find that focus.

A retreat can be especially valuable in the early stages of incubating your book concept. This is the stage when you want to be open to inspiration.

Something very special happens when you can truly sequester yourself from most of the distractions of your routine life. You intentionally create the space to take a deep dive into your thoughts and feelings.

A retreat can happen anywhere. You can rent a simple room in a beautiful location, stay in a resort hotel, go camping in the woods or mountains, or even stay close to home. You can choose to go away for a week to ten days or take a day retreat. It’s really up to you.

Planning to have your retreat in the beauty of nature adds a whole other dimension to your experience. I remember my first writing retreat in the Redwoods of northern California.

Each morning, I communed with these majestic trees and then returned to my cabin and wrote prolifically. Nature can

be a great inspiration to bring out your raw spirit and creative soul.

You may even bring your recording device with you into nature. With an app like OTTER AI, you can speak the thoughts that come to you in these inspirational moments and the AI transcribes them word for word.

Another option is creating your writing retreat at home. This can be more challenging as you will be more likely to become distracted. To successfully create an at-home writing retreat, you will need to be more disciplined. I highly recommend you keep your writing space clear of distractions. This means turning your phone off while writing.

You also need to create a self-nurturing environment in which you don’t need to focus on any chores.

I highly recommend balancing your writing time with walks in nature to expand your awareness. What’s available in your area? Do you live near a beach or lake? Are there trails to hike?

Perhaps you have a botanical garden nearby where you can wander and feel the energy.

Your retreat can become a meditative and deeply self-reflective time. Not only is this an opportunity to get into the flow of your book idea, but you may find this deep self-reflection benefits you in many other ways. Who knows how lifechanging regular retreats may be?

AUTHOR BIO Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print.

Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.

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Amber Today we’re talking with bestselling author Amber Swenor.

Her book, Unleashed: A Been There Rocked That Guide to Radical Authenticity in Life and Business, is a Wall Street Journal and USA Today bestseller.

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The more you narrow, the wider your message goes. I validated that over years of working with hundreds of clients. I’m a fan of going back to basics, which is interview your customers.

Juliet Clark: Welcome Amber. Tell us about your journey as an author.

Amber Swenor: I’m thrilled about it. I’m a believer that we have to trust our vision and move forward yet still get less and less attached to the specific achievement. I did set getting my message out in a bigger way as a goal. It was months of preparing. I’m just really ecstatic and I’m grateful for who the book is reaching.

Juliet Clark: For you guys out there who are building an author platform, this is where we start, way in advance. You just don’t plant that seed and the next day it pops up and you’ve got fruit.

Amber Swenor: Yes. I mean it’s like anything in life. You keep nurturing the seeds. You don’t know if they’re going to bloom, but you have to keep nurturing the seeds and then be proud no matter what the outcome is.

Juliet Clark: I want to jump into brand alignment. I would love to talk about how to keep a business and a book in alignment with who you are. I know that my authors don’t always see that if one of those pieces is out of alignment, people feel it, and it engenders a sense of distrust.

Amber Swenor: All our businesses are here to serve a purpose to help people.

There are a growing number of us who are also recognizing that it feels important that we are fully authentic in the vision we give that business and how we lead that business. In my journey, I started as a marketing brand agency, but even the visuals and how I was communicating were very much focused on the customer need. I was smart like that. I was, “Yeah.

Well, I built a brand of what the audience needs.” But part of my personal journey was feeling that I showed different identities because I was trying to build toward what the market needed and wanted. I was not giving enough flow and vision and power to who I authentically am and what I really desire. If I’m building a business so that I can feel in greater flow and be in alignment, then it’s important to start with what I truly desire. What are my values and how do I create this business to allow that to happen?

Juliet Clark: Exactly. You have to come to that mindset first, that you’re not going to please everybody. That’s the biggest belief that authors have. They feel their book is for everyone. I use this example: Someone dropped me a happiness book. “Everybody wants to be happy,” said the author. Well, everybody does not want to be happy.

There are people that are very unhappy, and that unhappiness is serving them in some way. You really need to dive into who specifically are those people I can impact by just being me and being out there?

That’s that part that really engenders the trust that you were talking about, that feeling of “it seems like we were meant to be and let’s work together.”

Amber Swenor: Absolutely. The more you narrow, the wider your message goes. I validated that over years of working with hundreds of clients. I’m a fan of going back to basics, which is interview your customers.

Juliet Clark: Definitely. Thank you so much for sharing with us today.

Amber Swenor: Thank you!

Author

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Grow

Your

Exposure!

Guest on Podcasts

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any authors have already discovered the power of podcast guesting to increase their exposure, grow their audience, and sell more books – but what are the best methods for finding the right shows? What resources are at your disposal to commence your own podcasting tour? And how do you get the most bang for your effort when you guest on a podcast show?

By following the simple steps outlined below, you’ll find the process to be both straightforward and also enjoyable. You may even find that some of these podcast hosts become your strongest advocates, mentioning your work on future shows, and even inviting you back from time to time! If you do this right, you can even become their “resident expert” on the subjects you have

mastered, especially when you are in the nonfiction space.

Build Your One-Sheet For Podcast Guesting The first step is to ensure you have all of your ducks in a row.

You will need to have a great one-sheet featuring a headshot or two, the image of your book, your bio as you prefer to have it read on the air (two to three sentences max), and a smattering of sample questions you encourage the host to ask. This can serve as the basic template, but understand too that the well prepared host may lead a more nuanced conversation, and may not ask a single question from your list. That’s 100% okay, and something you actually want to see. It proves that the host is tailoring the conversation to their audience, and it will make for a more compelling show

that you will be proud to share. It is also helpful to include statistics about your audience. What is your primary demographic? E-mail list size? Followership on core social platforms? Including these elements will help you stand out from the crowd of less prepared potential guests.

Finding Great Podcasts There are over 2 million podcasts out there and a few hundred thousand that are actively producing new content each week.

This means there is a ton of chaff to weed through. Below are a few tools for finding shows that you will love to guest on.

Do Your Research The next step is to do some research and find the shows that you think will resonate best with your target audience. Once you’ve done this research, you’ll be able to more effectively pitch the shows you identify that will provide great exposure for you.

• Podmatch.com: Podmatch is a podcaster and guesting tool that matches guests to podcast hosts and vice versa. You will receive 4 free matches each 24 hours, and can subscribe to gain more. You may also use their platform to search for and identify shows that seem to be the right fit, and then message the hosts directly.

• Podbooker.com: Podbooker is similar in many ways to Podmatch.com but without quite as much structure or features. We find it to be an effective spot to find shows, but there aren’t quite as many to choose from on this particular platform. You will find some overlap between Podbooker and Podmatch, but they are not necessarily redundant.

• Audry.io: This is a platform designed for podcasters to cross-promote, collaborate, and cross guest. If you have a podcast and you’re an author, it’s a great place to seek collaborations. You can even list paid collaboration opportunities, like ads or trailers played on your show.

• Guestio.com: This platform is designed for you to create a profile that is a great representation of who you are and why you make a great guest contributor to a blog, podcast, or YouTube show. You can also use this platform to find podcasts, YouTube channels, and blogs to be featured on.

They call these “platforms.”

• ListenNotes.com: You may need to decide, with a plethora of shows to pitch on the above

Start Building Your Pitch Once you have a clear idea of the type of show that will provide the best platform for your story, it’s time to find them, contact their hosts or production company, and write a tailored pitch that you send to them. This step is absolutely critical. If you simply blast the same pitch out to each show host, you won’t get nearly as many responses. A great pitch includes a few key elements.

Clearly define why you’re reaching out to them in the subject line. Be direct and succinct: Podcast Guest Inquiry – 2x Bestselling Author on XYZ Topic 1. Tell them what you love about their show and be specific to an episode or two. It’s a major bonus if you’re able to connect that praise to why you’d make a great guest.

2. Explain when you hope to connect and when you hope the episode will air. That helps them plan their calendar.

3. Close by telling them you’re confident the work you create together would be something you’re thrilled to share with your entire community via social media, email, and even on your website.

4 platforms, whether a show is actually worth your time.

How big is the audience? Is it noteworthy? While the size of an audience won’t necessarily dictate your impact, it is nice to identify whether a show ever ranks on Apple Podcasts or on other platforms. While this is constantly changing with so many shows, ListenNotes. com provides details about all podcasts, and shares a “listen score.” They detail the score for shows that are in the top 10% of all podcasts globally.

Those in the bottom 90% do not receive a rating.

Join a free collaborative community of podcasters and authors (like The Mediacasters).

You will not regret the time you put into this process. You will learn a lot about how to best tell your story by guesting on a few shows, and in the end, you will enjoy your podcasting tour. Each episode will add to your credibility and can even help you expand your reach beyond your expectations. You may even find that you have such a knack for it, and such a love for using your voice in this way, that you want to start a show of your own. The cost of entry is low, and it can be a ton of fun!

If you are curious about hosting a show of your own, reach out to The Mediacasters and join our free community. You will find a welcoming group of passionate podcasters, authors, and public speakers. We are each there to support one another and make this world of podcasting a little less lonely. And joining The Mediacasters is yet another way to find a few show hosts that would be ideal partners in telling your story. Join link: https:// themediacasters.mn.co

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Corinna Bellizzi, MBA is a natural products industry executive who pioneered the growth of the omega-3 giant, Nordic Naturals, from less than $1 million in annual revenues to over $100 million. As a mom of two young boys, podcaster, and executive, and future author of “Audiocasters”, due out this spring. Her mission is to leave the world a little better than she found it, while inspiring others to do the same. Corinna began her broadcasting journey as a guest on many nationally syndicated radio shows and even acted as an MC for fashion shows in her spare time to improve her public speaking skills. As part of her lifelong education journey, she earned her MBA from Santa Clara

University, graduating at the top of her class with a triple focus in Entrepreneurship, Leadership and Marketing in June 2021. Corinna launched her first podcast show, Care More Be Better, to share the stories of inspired individuals and conscious companies to show us all that one person with one idea can have a big impact. It now ranks in the top 2.5% of all podcasts globally.* Julie Lokun, JD. a legal eagle and facilitator of dreams, is changing the trajectory of underserved entrepreneurs who are using their voice to make an impact. As a mom of four (4) boys, Julie has learned to leverage her power to lead a bustling household while also serving as the head maven of Crown

& Compass Life Coaching.

She adeptly “anoints and points” -- directing the strategic growth of businesses and professionals around the globe. Julie has delivered presentations on the big stage, and in virtual events. With a background in law, she teases through complex information and gets to the root of issues, telling deep, compelling stories that resonate with audiences far and wide. She is a celebrated best-selling author of the entrepreneurial series, Hustle Smart, the owner of The Mediacasters Publishing House which boasts several bestselling titles, and is a 5-star business coach. In the spring of 2021, Julie launched a swiftly growing podcast, Obsessed with Humans On The Verge of Change which is already in the top 3% of all podcasts globally.* In November 2021 these two business besties and podcasting partners (with 6 boys between them) cofounded Femcasters to elevate the voices of women through podcasting, branding and public speaking. In February 2022 they merged this effort with The Media Queens Publishing House to form The Mediacasters. The Mediacasters is a podcast, a community, a publishing house and a launch platform that elevates the voices of inspired people of all ages and identities with the power of “The 3 P’s:” Podcasting, Publishing and Presenting/ Performing. *as reported by Listennotes.

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text and add interest.

4. Use an attention-grabbing headline.

5. Make sure to proofread your newsletter before publishing.

6. Promote.

As the author of the newsletter, you can see how many followers/ subscribers you have and who is engaging with your content.

A Masterclass on LinkedIn Newsletter LinkedIn newsletters are a great way to connect with your audience and share your thoughts and experiences on a variety of topics. But what exactly is a LinkedIn newsletter?

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imply put, a LinkedIn newsletter is a collection of articles, videos, or other content that is published on a regular basis and shared with your LinkedIn connections. You can think of it as an online magazine or blog that is specifically geared towards your professional network. The best part? It is a free tool!

You can find this new tool by going to the Resources section of your profile and turning on Creator Mode. It is that simple.

You are ready to go. The next step is naming your newsletter.

Newsletter can be used to share a variety of content.

You can share your video files, podcast files, or write articles.

Here are some tips on how to create an engaging and successful LinkedIn newsletter’s list: 1. Choose a topic or theme that will be of interest to your target audience.

2. Write quality content that is well researched and informative.

3. Include visuals such as images, videos, or infographics to break up the

Juliet Clark’s Breakthrough Author Magazine newsletter generates about 30-50 new subscribers a week.

She posts her magazine on the first day of every month, a podcast every week that includes a video and a blog, and her company’s once-amonth free call. During the month of July, she queried the people who showed up for the call and found that almost all of them saw the posting in her newsletter and joined the call.

In the month of October, Juliet is running a 10-Day Challenge through her newsletter. With the numbers of subscribers steadily rising and many people eschewing opt-ins, she feels this is a great way to educate without the pressure of a drip campaign.

One of the benefits of using the Newsletter function is that LinkedIn allows you to know when someone is engaging. This also reminds you to go in and respond to comments made about your articles. That is an opportunity to open a conversation and build a relationship based on engagement instead of clicks.

Here’s a bonus: you can open up Messenger and thank someone who has read and ask if they have any questions. This is a great way to connect without appearing “salesy.”

Tracy Hazzard is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked videocasts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. Tracy brings diverse views from what works and what doesn’t work in marketing, branding and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.

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Join Our 10 Day

Author Platform Building Challenge!

We will be covering: Most people don’t know what it takes to build a platform that sells books and services.

Starting October 17-28th, we will be addressing the Eight Pillars of Author Platform Building Challenge. During this challenge, you will receive a daily article on one of the eight pillars and a video from one of our team of experts.

Branding Content Social Media Email List Building Media Power Partners Launch Next Steps to Monetizing

Do You Have Your 2023 Author Platform Strategy in Place?

START

A Good Author Platform starts with a plan! Where do you want to make the most impact?

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BRAND

CONTENT

Determine if YOU, your brand, and your book are in alignment.

Producing content weekly that establishes the trust required to be a thought leader.

Author

SOCIAL MEDIA

EMAIL LIST

POWER PARTNERS

Media

Define your content calendar and delivery platform.

Transitioning your audience from social media to your email list.

Establishing relationships for launch partners and beyond.

Get your face out early talking about your area of expertise.

BOOK LAUNCH

MONETIZING YOUR GENIUS

Bringing together your brand, content, social media, email list building, and power partners for bestseller lists.

What’s your money maker after your book launch and how will you nurture your audience to go there.

FINISH

You have a plan!

Don’t worry! We have a strategy that will make this easy to plan and even easier to build.

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

In addition, our last day will be spent on how to plan and execute all of this in the new year. One of the biggest challenges that authors face is how to accomplish all of these different areas and bring them together. Don’t worry! We have a strategy that will make this easy to plan and even easier to build.

I’m really excited about some of our experts who will be sharing. Book developer Kris Johnson will be sharing tips on how to share your book on social media in an informational way. Content expert and founder of Podetize, Tracy Hazzard will be sharing the art of creating great content. Media queen, Jacquie Jordan, CEO of TVGuestpert will be sharing tips on getting yourself media ready. Shannon Procise will share how to monetize after you have used your book as a nurture tool. Email engagement will be addressed with the best in the biz at writing emails that keep you list interested and opening, Video expert Nina Froreip. Also, the Mediacasters women, Coriina Bellizzi and Julie Lokun will be dishing on brand tips.

There is no opt- in to participate. Just subscribe to our LinkedIn Newsletter: www.breakthroughauthornewletter.com Author

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Why You Need Reader Insights BEFORE You Start Writing

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ver heard the old term, “Assuming makes and ass out of me and you?” Here is a brutal truth…most authors do not understand who they are writing for before they write the book. All authors are well intentioned in this respect but simply do not understand the research that goes into identifying and validating an audience.

Most books these days are sold online. That means that you need to identify the online footprint of your readers. As a publisher, we rely heavily on

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Reader Insight reports to identify who and where readers are online.

The bottom line is that your book is not for everyone, so you need a plan. A good plan starts with understanding where your audience is and building an author platform. Anyone who has written and published a book without building a platform first will tell you they wasted a lot of time and money.

Where do you start with all of this? Here are some areas that you must address.

What is the target demographic of your reader?

Books are rarely appealing to a wide audience. You need to dig deep and understand many factors.

- What is the age and gender of my audience?

- What is their educational level?

- Where do they live?

Where are your readers online?

- On which social media platforms do they spend time and you can engage them?

- What websites do they visit frequently?

- How and where do they consume media?

Who are the influencers/ brands they follow?

- Who are the media influencers?

- What brands do they purchase and/or follow?

- What social profiles are they connected to?

- Are there communities that you can engage with?

What does your audience search for online?

- Keywords - Hashtags - Common search terms All these areas must not only be identified but validated as well.

Once you have identified and started connecting with your audience, you can begin to build an author platform.

An author platform is building a community around you and what your book is about. Even more than that, it is about transitioning your followers from social media into your list to connect on a deeper level.

One of the best book marketers I know regularly cleans her list and queries them on which platforms they use to purchase books.

In order to keep herself on the USA Today and Wall Street Journal bestseller lists, she knows she needs at least two major platforms with strong sales. She has a steady 20,000 people opening her weekly emails. If they fail to open, she scrubs them from the list.

When to start building your author platform depends on how much building you have done in the past. Most new authors need to be engaged with an audience for at least a year. That means engagement on social media and list building.

Are you ready?

Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.

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Ready, set, publish! Being a published author could be one of the best feelings in the world. But it’s often followed by a less desirable set of feelings…overwhelm, confusion, sometimes even dread.

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f you’re experiencing any of these, I promise you’re definitely not alone. New authors come to me all the time with concerns about how they should promote their book.

Having a plan for your content marketing will undoubtedly make you feel more confident as you embark on promoting your book.

But marketing you book doesn’t have to be icky at all. It can even be fun! The first step is to get in the right frame of mind.

Stop thinking of your book as an island, an entity all by itself. Start incorporating your book into your existing brand marketing. For example, every fifth time you post on social media, mention your book and give people a call to action that leads them to a place they can make a purchase. You won’t have to feel like you’re overwhelming your audience with posts that scream BUY MY BOOK NOW! and you’ll be gently reminding them that your incredible book is there for them, just a click away.

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Are you worried about becoming a best-selling author because you see all your business friends and colleagues doing it when they write a book? Don’t put too much pressure on yourself. If you earn that designation, Congratulations! but it may not actually improve your sales numbers going forward. Think of it as a nice-to-have but not a do-or-die.

Having a plan for your content marketing will undoubtedly make you feel more confident as you embark on promoting your book. Remember, you don’t have to look too far to find lots of content: your book is a gold mine of ideas you can cull and repurpose for social media and email marketing.

One thing to note: it may be tempting to purchase those pre-written social media posts you see advertised on Instagram and Facebook. They promise 365 days of content done for you, so you can just post and forget it! Yeah, I’m going to have to caution you against those. If you truly want to grow an audience of raving fans who are excited to read your book, you can’t expect a canned message to resonate with them.

If you truly want to grow an audience of raving fans who are excited to read your book, you can’t expect a canned message to resonate with them.

I know how enticing they are though. Late at night, you’re scrolling your favorite social media and for $37 someone promises you that you don’t have to work hard creating content anymore… Resist the urge.

Instead, peruse your own book and start pulling out some of your stories, quotes, and themes that make it unique to you and your message and start sharing with your audience. They’re savvy enough to know when something is authentic versus copied and pasted from cookie cutter, one-size-fits-all copy.

If you’d like even more guidance, you can download Your Ultimate Book Marketing Checklist for free here: vipdigital. live/checklist or book a complimentary content strategy call with me at contentstrategycall.com.

Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!

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Rookie Mistake #3

Using Jargon

By Kristy Boyd Johnson

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argon. Every industry has it. Have you ever had a doctor use medical speak rather than explain that pain in your belly to you in words you could understand? Bet that scared the bleep out of you. Or have you had a financial planner throw around terms that mean absolutely nothing to you? I have, and I don’t like it. It makes me feel dumb, which I am not. I simply am not an expert in that field.

When we discussed her book idea, however, it became clear that she had to choose her audience.

She had three clear options.

First, if she decided to write a book for other special ed professionals, she could use all the jargon she wanted.

That specific group of people would get it.

This is the problem with using industry jargon. It only works if you are talking to people in that same industry. They get what you’re saying. But if you are writing a book designed for an audience who is not in your industry, then do not use jargon. You will lose your readers.

Option two was to write for classroom teachers. In that case, a little jargon could work, but she’d have to adjust for teachers who were not specifically special ed teachers.

Let me give you an example. I was a teacher for many years and used to supplement my income by ghostwriting books. I worked with a woman who was at the top of her field in education.

She worked with kids with learning difficulties such as dyslexia, ADD, all those. Educators have a very specific jargon, and she liked me because I understood her language.

Her third option was to write for parents. In that case, she had to lose the jargon, except in instances where she was explaining a concept that would be important to parents. This was the option she chose.

Pro tip: she actually included an appendix of “Terms You Should Know” for parents of kids with learning difficulties

so they would be prepared when dealing with the schools. That’s a good option for you if you have a topic for which your readers will need to know the definitions of specific terms.

The best part is that there is one HUGE BENEFIT to explaining a difficult concept in easy-to-understand words. That benefit is that your readers will love you for changing something difficult into something they can grasp. And if you do that for your readers, YOU will be their go-to person when they need your services.

Think about it – who were your favorite teachers in school? The ones who confused you, or the ones who made a difficult concept (like, say, algebra) easier to understand?

Lose the jargon, and make the concept you teach easy to understand, and you will be like a light in the darkness to your readers.

Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years.

She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.

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2023

Marketing Ideas for Authors Preparing Ahead for a Successful Year

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ith 2023 just around the corner, it is time to start preparing your marketing plan for the year ahead. It is essential to review the past year and note what worked well and what did not. What were your successes?

What lessons did you learn? What can you carry forward with you into 2023? Only after you understand where you have been, can you begin to think about where you want to go.

annual goals, and you can easily implement and monitor it. Remember that your plan should be designed to reach both new and existing readers.

As an author, you can create a marketing plan that incorporates strategies that fit your

Make sure your website is up-to-date and easy to navigate. If you don’t have a website, now is

Author

If you are looking to get a kick-start on your 2023 marketing plan as a author, here are some ideas:

1. Increase your online presence.

the time to create one. Social media is also great for connecting with readers and promoting your work. Create author pages on Facebook, Twitter, and Instagram, and post regularly. You can also use social media to run promotional campaigns and giveaways.

2. Develop a targeted marketing strategy.

Rather than trying to appeal to everyone, focus on targeting a specific audience. This could be readers who enjoy a certain genre or those who live in a certain region. By targeting your marketing efforts, you’ll be more likely to reach the right people and convert them into fans.

3. Create a system for monitoring your sales so you can adjust your author’s marketing plan accordingly.

There are several ways to track your book sales, and it’s important to find a system that works for you. This will allow you to see which marketing strategies are working and which ones are not, so you can make the necessary adjustments.

4. Get involved in the book community.

One of the best ways to market your books is by getting involved in the online book community.

There are several ways to do this, such as joining author groups on social media, participating in online book fairs, or writing guest blog posts for other author websites. By getting involved,

you’ll be able to connect with other authors and readers and promote your work to a wider audience.

5. Increase your visibility by syndicating and distributing press releases.

Another great way to market your books is by increasing your visibility through press releases.

You can syndicate your press release to multiple outlets, or you can distribute it yourself. This is a great way to get the word out about your book and generate interest from potential readers. To learn about guaranteed syndication service, go to www.ShannonProcise.com/PRDistribution Following these tips, you can develop a successful author marketing plan for 2023.

Remember to focus on your goals, target your audience, and monitor your progress so you can make the necessary adjustments along the way. With a little planning and effort, you can reach new heights in your author career in the coming year!

Join 8th Media Magic Marketing and Sales Bootcamp virtually with experienced mentors who will help create an actionable marketing plan. This is based on our proven track record of helping other authors achieve success as well - it doesn’t matter if they’re debuting or already established; we will get you on your track to success and selling more books. www.

MediaMagicBootcamp.com

Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth.

Shannon is the creator of a magnetic community - the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.

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