Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
Summer is here! Time for some fun and sun. In this month’s issue, Scott Bywater, shares why using a professional copywriter is the best way to engage your audience.
With the economy tightening, Kristy Boyd Johnson interviewed Steve Kirch, Founder of Profit Minds as he shares his thoughts on business growth in difficult times. Steve and his partner help small businesses grow their revenue no matter what the current circumstances.
This month’s new releases include Mary Linda Landauer’s Living Our Soul’s Wisdom and Kathleen Ball’s, real life adventure, A Grail Quest!
Love and gratitude, Juliet
One benefit of Summer was that each day we had more light to ready by.
~Jeannette Walls
AUTHOR BIO
Most of us have heard the cliche “you can’t tell a book by its cover,” which relates to not judging by outer appearances. When it does come time to create a title for your book, the audience should be able to determine the subject and scope of the book by the cover. This is because a non-fiction book will always have a subtitle. By having a concrete subtitle fortified with key words, you have the creative license to create a very distinctive book title that will be emotionally engaging and will pique curiosity.
Some of the best book titles are short, abstract, and evocative making them stand out and more memorable. A one or two-word title can be the strongest and easiest to remember. If your book is relative to a certain field of study use the current nomenclature in the subtitle to make sure your book is well positioned. Don’t use more than seven words for your subtitle.
It is important to know that book titles are not eligible for copyright protection because titles aren’t
considered intellectual property but are only “short phrases.” Even if you can’t copyright a book title, you may be able to register the title as a trademark in certain circumstances such as the ‘Dummies” series which is trademarked. Before choosing your title, check Amazon as even though a title can’t be copyrighted, you don’t want to choose a title that already exists. Come up with a short list of possible titles. Share it with friends, family, and even people you don’t know very well but who are in your target audience.
Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy Project endorsed by Mayor Richard Riordan and Norman Lear.
#1 You’re still the author even if you haven’t penned a word.
The word ‘ghost’ in ‘ghostwriting’ is to keep the anonymity of the person who penned the book while giving credit to the person whose content lives inside the book. Ghostwriters are conduits for their client’s voice and message. They are a hired pen; they put words together but the content is the client’s and that makes the book the client’s.
#2 You can’t just cut and run.
Ghostwriting is highly collaborative. Ghosts are not going to learn your voice, brand, message, expertise, and/or life story through osmosis or telepathy. You can’t show up to one call and do a 90-minute mind dump, and then walk away and have a book in a few months. The ghostwriter is not going to be able to authentically write as if they are you if you aren’t participating in the manuscript’s development. As the client, you have to be fully invested and engaged in the book’s progress from start to finish.
#3 Your ghost won’t be there after the book is published.
Your ghostwriter will be super familiar and intimate with your project until they’ve delivered the final manuscript. But when that manuscript is done, the ghost’s job is done. This means you need to know your book as much (or more than) they did. The ghostwriter isn’t sticking around to be your ventriloquist. Now that the book is out in the world with your name on it, it’s your job to promote it. The ghost won’t be around
to help you remember what’s in your book, what your book is about, what your platform is, or its finer points, pieces, or takeaways. This is why your investment and participation in manuscript development is important from the get-go. Once that book is published it’s all you.
People are often surprised to learn that great ghostwriting can be expensive. There’s a lack of knowledge and understanding of how much goes into that perfectly penned manuscript. People see it as “I’m just getting the manuscript.” “They are just writing.”
The reality is that it takes A LOT of effort, time, energy, writing skill, and experience to get to that polished last draft, not to mention multiple revisions, hours of reading through the documentation that may have been provided, and/or time spent interviewing you, the client. The ghostwriter doesn’t just sit down and pound out the perfect manuscript in a few hours.
You’re paying a ghostwriter for their time, expertise, and the quality of their output. Like anything else we buy in life, you get what you pay for. So, if you’re looking for a manuscript that will capture your voice and expertise (and be around forever), you want to invest in a professional and experienced ghostwriter.
#5 No matter what AI tools exist, a ghostwriter can still do things for you that AI can’t.
Artificial is a key word here. AI is not going to be able to authentically capture your voice or the way you describe or explain things. AI is not going to be familiar with your personal anecdotes or experiences or know how and when to weave them in. AI is also unlikely to ask you to dig deeper or provide more information, knowing when something in the manuscript is amiss or lacks depth. AI can write something that is grammatically correct and even that looks clean, but it’s going to be very vanilla.
You don’t want your book to be vanilla. You want your book to stand out, shine, and represent you authentically. Don’t replace working with a ghostwriter to work with AI. There are just some things that can’t be manufactured by technology and you–your voice and brilliance–are one of them.
Alyssa Berthiaume is the founder of The Write Place, Right Time, her virtual boutique of book coaching and ghostwriting services. Berthiaume serves leaders, entrepreneurs, and visionaries across North America and Europe. Berthiaume is also the award-winning author of Dear Universe, I Get it Now: Letters on the Art and Journey of Being Brave and Being Me.
Ally B Podcast
Alyssa Berthiaume
is the founder of The Write Place, Right Time, her virtual boutique of book coaching and ghostwriting services. As a writing guide or ghost, Berthiaume serves leaders, entrepreneurs, and visionaries across North America and Europe who know they have the power to activate healing (their own and their readers’) by sharing their stories and spreading their message. She supports her clients in writing the book that will light up their world and ours. Berthiaume is also the author of Dear Universe, I Get it Now: Letters on the Art and Journey of Being Brave and Being Me.
Many businesses, entrepreneurs, and solopreneurs often overlook the importance of keeping their websites up-todate. It may sound surprising, but when you’re not tech-savvy, you can easily miss crucial elements, such as your online presence on Google. In this fun and informative guide, we’ll explore why website updates matter and what you should look out for to ensure your website remains current and userfriendly.
THe ImPORTANce Of WeBsITe UPdATes:
In the 1950s, a Harvard Marketing professor named Neil Borden popularized the concept of the four P’s of Marketing: Product, Place, Price, and Promotion. For many of us, our websites serve as our digital storefronts or “places.” Just as you would keep your physical store updated, your website should also receive regular attention. When was the last time you made updates or changes to your website? Have you checked if it’s search engine optimized (SEO) to improve its visibility on Google?
THe POWeR Of AccessIBIlITY:
Another important aspect to consider is ADA (American Disabilities Act) compliance. This is a significant one for a couple of reasons. Firstly, why wouldn’t you want your website to be accessible to everyone? By ensuring your website is accessible, you open your business up to a broader audience, including people with disabilities who may require your services or products. By neglecting to make your website accessible, you’re essentially leaving potential customers behind and missing out on potential revenue.
Additionally, if your website isn’t ADA compliant and your business employs five or more people, you could face legal repercussions. Yep, you read that right. The ADA is taking compliance seriously, and individuals who are unable to access or navigate your website due to disabilities have begun filing lawsuits.
eNHANcINg UseR exPeRIeNce:
Ultimately, it all comes down to user experience (UX). Why make it difficult for someone who wants to buy your product or engage with your business?
Here’s another crucial factor to consider: website loading speed. If your site takes longer than three seconds to load, chances are your visitors will navigate away and head straight to your competitor’s site. In today’s fast-paced digital landscape, speed is of the essence.
sImPle TWeAks fOR A BeTTeR WeBsITe : To improve your website, pay attention to color contrast, ensuring that colors are distinguishable. If you include text on images, use techniques like drop shadows to enhance readability. Additionally, add alt text to your images, allowing visually impaired individuals to understand the content of the image
by reading the description instead of relying solely on visuals.
cONclUsION:
By addressing these elements and regularly updating your website, you’ll take significant steps toward creating a more user-friendly and inclusive online experience. Don’t let your lack of tech-savviness hold your business back. Remember, knowledge is power. Keep your website up-to-date, optimize for search engines, and ensure accessibility compliance. With just a few simple tweaks, you can enhance your website’s performance and attract more customers while avoiding legal issues. Stay informed, take action, and watch your online presence thrive.
If you like what you’ve read reach out and let me know. Want to learn more? We’re hosting a 3-day challenge on, you guessed it- Is Your Website Working for You? Follow me on LinkedIn for the deets!
How do you sell more books? Learn to drive traffic BEFORE you launch your book. Sounds easy, right?
Learning to drive traffic is the most difficult part of book marketing. The goal is to make an audience your own.
The first step is creating a lead magnet and campaign. No, your lead magnet is NOT a chapter of your book. No one cares about your book in the beginning. Your lead magnet creation starts at least a year out from your book release. A lead magnet is the vehicle that is used to get people excited about who you are and what you do. Just having a lead magnet does not ensure success. Your lead magnet is the entry point to your email list and more engagement.
The next step is learning how to get people to engage your funnel. Just throwing it out on social media is not the answer. You must be leading people to your list via speaking and media. If you are an expert, consultant, or coach, your traffic drive begins by getting yourself booked early and positioning yourself as the “author of your forthcoming book.” Most authors wait until their book is finished to start
promotion. The timing is too late at this point to build your audience and generate interest.
Setting up traffic assets can help you attract more opt-ins. Here is where your list build and social media audiences that you have been building can help.
There are other ways to drive traffic as well. Here are some of them:
• Speaking engagements
• Events
• Podcast/ media appearances
• Blogging/ SEO
• Facebook ads
• LinkedIn newsletters
• Facebook groups
• LinkedIn groups
• Social media business pages
• LinkedIn automation (tricky and should only be done by professionals)
• Pinterest ads
• Profile pages
• Google ads
Some of these are free and some are paid. If you go into the paid realm, make sure that you analyze the clicks getting results. Marketing companies that set up ads can be expensive and not get the results you are looking for. It
is never a bad idea to take a class on how to run ads. If you want good results selling books, your best bet is learning how to run Amazon ads.
One of the biggest questions our authors ask after they launch is, “How do I keep selling books?” The easy answer is keep building and driving traffic. Recently, one of our authors complained that she was having a difficult time selling her book after launch. She wasn’t getting the traction or bookings for speaking/media. The answer is, start your own speaking. Building your own consistent content strategy will draw more people to your expertise and should be started early to keep the momentum going after your book launch.
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
She started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer.
If I’ve learned anything from having placed over ten thousand experts on television, both as a television producer and as CEO of TVGuestpert, it is this: you are already an expert. Even if you don’t realize it. At the very least, you’re an expert at your own life experience. Where I come in is helping people realize what their particular area of expertise is, how they can capitalize on that expertise, and how to share it beyond their existing sphere of influence.
For many people who have acquired a wealth of wisdom in their personal and professional lives, there are only so many hours in a day, days in a week, and weeks in a year that allow them to impact the greatest number of people. This is why mass media is crucial.
I coined and trademarked the term Guestpert to cover the wide range of guests I was placing on television shows who were experts in their chosen fields, from the movie industry to finance, law, real estate, and relationships, to name a few. Being on TV is a significant way to share your knowledge with a larger audience that most people don’t have access to otherwise through their work. It is also an effective way to promote your products, brand, company, and services.
Some of the most accomplished experts in the world may be asked to teach master classes in advanced schools or give public performance seminars at the top of their field, but that doesn’t equate with readiness to be on camera. In fact, as far as the visual media is concerned it is based on shortform content; public speakers are usually skilled in long-form content. Therefore, many are surprised to learn that public speakers require the most media training to fit into the box of television news shows and talk shows in tight, precise execution of sound bites with very little in-the-moment feedback.
Everyone, even the most dynamic and extroverted personality, can use some degree of on-camera training. What is at stake is your reputation and potentially your livelihood. With citizen journalism gaining momentum and accessible in the palm of our hand through our cell phones, we can record, and be recorded, at any time and space. The ability to say what you mean, mean what you say, and not say it meanly is an important responsibility for any expert, brand, or business owner. Don’t believe me? Just ask Papa John’s founder, John Schnatter, or comedienne Roseanne Barr.
Remember the 87th Academy Awards red carpet coverage on E! Entertainment’s Fashion Police? Veteran fashion host and darling of the show Giuliana Rancic got a case of foot-in-mouth disease with her off-the-cuff remark about Disney Channel star-turnedmovie-star Zendaya’s dreadlock hairstyle probably smelling like “patchouli oil … or weed.” Careerdamaging comments are difficult to take back, especially if you are relying on the TV show or the host to cover your butt. This very assumption is one of the most common mistakes people make in television interviews. This is a risk business owners can’t afford to make.
If we are promoting and representing our message, our business, our point of view, and our reputation, the standard for our performances runs high. But if the risks of being an expert/Guestpert seem high, the rewards are well worth it Those rewards can be yours with just a little greater preparation and attention.
Show producers are looking for experts with a credible media platform. Their job is on the line based on the quality of the experts that they book and the guests’ ability to deliver their content. And you thought the stakes were high just for you! Producers without a publicist or PR firm are welcome to pitch a segment idea in a complete and easily digestible form. References to pitches are easily found in my first book, Get on TV! The Insider’s Guide to Pitching the Producers and Promoting Yourself (Sourcebooks, 2006). A producer will generally want to see your headshot, bio, and chosen topic, along with (last but not least) all the talking points and beats for an entire segment. A
TV segment typically runs between four and seven minutes. This pitch format will reduce the amount of work the producer has to do for the segment. Anything you can do to make the producer’s job easier gets you one step closer to a confirmed booking and, most importantly, preparing you for your on-air appearance.
If and when you get called to be an expert for a talk show or a news program, make sure you respond that you are available or not available right away. When producers are hunting for their next guest expert, they put calls out in many directions. Thus, the importance of a timely and enthusiastic response.
Experts often misplace the value of the host relationship as the most significant. Although it is key, the producer is the composer to any television segment, the host is the lead dancer, and you are the host’s partner. The host is usually not the beginning decision maker when it comes to expert pitches. The gatekeeper is the producer.
Jacquie is the founder and CEO of the 15-year-old cuttingedge, media and content development, promotions and booking platform, TVGuestpert that offers full-service promotion, marketing, business strategy and media services for her clients, partners and collaborators, TVGuestpert Publishing - a NY Times Best Selling publishing house, and The Guestpert Academyan online program offering visibility, media training and TVGuestpert On-Camera Training. She is also a two-time Emmy nominated TV Producer, three-time author and the host of Front & Center with Jacquie Jordan, a broadcast podcast.
Experts often misplace the value of the host relationship as the most significant. Although it is key, the producer is the composer to any television segment, the host is the lead dancer, and you are the host’s partner.
Buy the book here: Amazon.com: A Grail Quest: Discovery of a Mysterious Knight’s Templar Cave in Brazil eBook : Ball Ph.D., Kathleen: Kindle Store
Check out the documentary trailer here: The Brazilian Templar Mystery – Could The Discovery Of A Cave In Brazil Force Us To Rewrite History??
(templarsinbrazil.com)
No one can say that kathleen Ball has lived a boring life. The adventurer in kathleen Ball took her on a grail Quest. What is a grail quest? many have defined it as a quest to discover the Holy grail. Others have defined it as an interior journey into the depths of consciousness in accordance with ancient initiation practices such as what we believe the egyptians, essenes, Sufis, Hindus, and numerous indigenous cultures underwent which led them on a quest to connect with a Higher self, only to emerge a transformed and willing to impart their knowledge to mankind. We’ve often called them saints, prophets, holy men/ women, teachers. Very few men have emerged with an actual item, such as in a chalice or relic, of which there are several in monasteries and churches across europe. These are all considered to be “Holy.”
Her Quest, which I believe is something
that is possible for anyone wanting to find meaning in life, began as a young child, and has continued to the present day. It resulted in the discovery of a Templar cave and a healing, but most importantly, it’s been about connecting to a higher self. It’s a quest of developing inner strength and determination, and to uncover esoteric truth within myself as well as outside myself in the physical world. It’s a quest to uncover ancient secrets, rituals, and wisdom that has been passed down to all 8 of us who have eyes to see and ears to hear.
k athleen’s research and journey took her to Brazil. Brazil is not a typically part of the g rail journey. However, k athleen Ball and her g rail journey led to the discovery of a k night’s Templar mysterious cave in Brazil. k athleen has produced a documentary about this journey on g aia and is now sharing her adventure and discovery in her new book, A g rail Quest .
It seems like everyone is talking about all the new AI programs, such as ChatGPT, for helping to write all kinds of things, from articles to copy to books.
Although there are definitely some advantages to using such a tool, remember that it is just that – a tool. Let’s talk about some of the potential problems that over-reliance on such a tool can cause.
Inauthenticity. There is just no way around it. There is no possible way for this tool to sound like an authentic human voice. Using it for a copy headline or to help you brainstorm ideas is one thing, but when it comes to writing (especially a book), your own, real voice is essential to connect with your audience. AI cannot possibly replicate your genuine emotions or drive home a point in a way that sounds authentically you. That’s your job, as the author. And it’s THE most important element of writing a book, and the key thing you need to connect with your readers.
As for audiobooks – have you ever heard an AI voice “reading” on a social media post? It’s just awful, and I personally won’t even waste my time listening.
editing mistakes. I cannot tell you how often I yell at Word when I’m editing books (or writing them myself). That little blue squiggly line that indicates some kind of grammatical error is wrong more often than it is right. Even worse, it rarely identifies malapropisms (using a similar, but completely wrong word: for example: “Shoplifters will be persecuted.”). It doesn’t recognize figures of speech, or unique speech patterns from different parts of the world. And don’t even get me started on the inadequacies of Spell Check.
The reason is that the programmers don’t know what’s correct, so the programs are literally programmed (by people who don’t know any better) to give incorrect information. Any AI program is only as good as the person who programmed it. Which leads to the next point… censorship. Whenever something is programmed, there is a huge danger of censorship. Computers or apps can only do what they are programmed to do. What if programmers put in lies, misinformation, or refuse to find books or research unless it comes from “approved sources?” Even worse, if our entire society begins to rely on artificial intelligence to do our thinking for us? Where could that lead? We talk about the dumbing down in the schools – what will happen when kids start telling AI to write their papers and do their research for them? Because they will.
Have you ever been caught in the automated phone loop? I personally prefer a real human on the phone when I need to resolve a problem. I hate being caught in the phone loop of AI. So this author cautions you –beware. Use AI as a tool, but remember that you – your voice, your ideas, your thoughts – are the things that are really, truly, deeply important.
Kristy Boyd Johnson is an awardwinning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing.
Mary Linda Landauer spent the last year making lemonade from lemons.
In 2022, she underwent treatment for cancer. While most people would have gone through the treatment and not bothered with much else but survival, Mary Linda poured her soul into a book. What Mary Linda understood is that we all experience the messages from our soul in different ways, first we have to be quiet and listen.
Our vision of Living Our Soul’s Wisdom will be unique to each of us. This is the beauty of diversity. This is how all our unique soul differences,
living unique experiences, can collaborate to share our inclusive vision in our service to living life upon earth through trust, compassion and in deep connection. We weave together in our many leadership qualities what is now needed upon the earth. We bring the earth back into stabilization where her harmony and balance resumes for all life. This is why Divine Love, our loving creative fire, is within each of us and how our own unique soul’s wisdom is guiding in accordance to what we each are here to contribute for greater meaning and purpose for earth and humanity.
Chaos and crisis bring tension to become aware. We pay attention how separation and division are destroying our small selves vying for an individualism of power. We shift to living our soul presence of Divine Love, dropping our tug-of-war ropes, we remember only unity with each other, and the earth, brings peace and harmony.
Click here to buy. Living
Our Soul’s Wisdom: Beyond Separation in Presence of Divine Love - Kindle edition by Landauer, Mary Linda. Self-Help Kindle eBooks @ Amazon.com.
marylinda landauer, m.s., resides in columbus, Ohio. she is a spiritual mentor to others who are committed to living life through their authentic soul-self. Her own soul quest, spanning most of her life, has taught her that the human condition can only survive through intimacy with its own soul. Our soul then leads us through pain and suffering and helps us to transform into our divine-self. Then, she feels, we truly become intimate with god/goddess, mystery, and life force of us all. When we experience our divine intimacy, we are filled with grace, reaching out to one another to live a more harmonious life.
million books are published annually, so how can you make yours stand out?
A book marketing plan helps to ensure that your book gets the attention it deserves by reaching out to the target audience through various channels, including social media, email marketing, ads, and book reviews.
available in various formats and through various sales channels.
Plus, your marketing strategy can also include ways to generate top, genuine book reviews. Have you ever bought a book that had no reviews? Probably not. A crowd draws a crowd and most people aren’t going to purchase a book if there are no positive comments about it. Those book reviews truly help build your credibility and authority as am expert in your field.
If you build it, will they come? Not if you don’t market it!
Publishing a nonfiction book is not just about producing quality content. It’s also about ensuring that your book reaches your ideal audience and truly makes an impact for you and the world as a whole.
The way to absolutely ensure that you aren’t launching to a party of one is to create a marketing plan before publishing.
It can be challenging for your nonfiction book to gain visibility in a crowded market. At least 2
Your marketing will help to establish your author brand and reputation. Remember, when you promote your book, you’re also building your authority and credibility. This is what helps you step into thought leadership. Marketing your book can lead to future opportunities such as speaking engagements, podcast interviews, media attention, and consulting work in your area of expertise.
Ultimately, your nonfiction book needs to sell in order to be considered successful. While most authors will not get rich from book sales alone (unless you’re James Patterson or J.K. Rowling), a marketing plan can help to generate sales by building buzz around the book before it is released, providing incentives for readers to purchase the book, and ensuring that the book is
Marketing your book will also enable you to build a community of raving fans who are not only interested in the subject matter of your book, but are also interested in learning more about you, joining your programs and courses and watchin you speak on stages. This can lead to the creation of a fanbase that can also support future book releases.
Without a marketing plan, even the best nonfiction book may go unnoticed.
So if you’re ready to increase visibility, establish a brand, generate sales, and build a community of readers to create a big impact in the world, here is the place to start. Download your copy of the Ultimate Book Marketing Checklist at vipbookmarketing.com/ checklist
Melanie Bio
Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!
We all know that speaking at events (ours or someone else’s) are crucial for promoting our offers and building our brand. However, it can be hard to know what to prioritize to get the most out of these opportunities.
If you’re like me, you probably focus first on how you want to come across. When I get asked to speak or when I host my events, I’m primarily concerned with what I’m going to say and how I’m going to look at the moment of speaking.
This is important, but equally important is what we say and how we look online before and after our event.
When you hear a good talk, or when you’re excited to hear a good talk, what do you do? I’ll tell you what I do - I look up the speaker!
And it’s so, so important that the speaker’s online presence matches the talk they’re giving. If I’m going to see someone talk about creating great content for LinkedIn, when I go to their LinkedIn profile, there better be some content there that blows me away.
The same goes for all of us. If we have the opportunity to speak to our ideal audience, we want to show up online for them with the same degree of professionalism (and possibly panache) as we do in person. The best way to do that (*cough *cough) is, of course, video.
Here are 5 steps to follow to make sure your online presence helps you get the most value out of your speaking engagements:
1. Identify Your goals
Are you trying to build your brand? Do you want to promote a new book, coaching, or info product? Do you want to increase your reach and connect with potential customers? Once you identify your goals, plan your video content and messaging accordingly.
2. Plan Ahead
Planning ahead is key when it comes to creating video content
Planning ahead is key when it comes to creating video content around events. Create a content calendar that outlines the topics you’ll cover in your videos leading up to the event.
around events. Create a content calendar that outlines the topics you’ll cover in your videos leading up to the event. This will help you to stay organized and ensure that you’re creating content that’s relevant to your audience.
3. Provide Value
While it’s important to give your audience a path to buy from you, don’t just create videos that promote your products or services. Create videos that provide value to your audience. For example if I’m speaking about how to plan your video content, I might create a video that walks through my content planning process (by the way: I did do this, and you can find it on my LinkedIn profile).
4. keep it short and sweet
Video content, especially for our websites and social media, should be short and sweet. Keep videos between 1-2 minutes in length. This will ensure that your audience stays engaged and doesn’t lose interest.
5. engage with your audience
Engaging with your audience is especially important when it comes to creating social media video content. Respond to comments and messages promptly. Ask questions and encourage your audience to share their thoughts and opinions. This will help you to build a relationship with your audience and establish yourself as an authority in your niche.
If you want to watch a video walkthrough of our content planning process? Email Nina at nina@clockwiseproductions.com or DM on LinkedIn: https://www. linkedin.com/in/nina-froriep/
Hi! We’re Robin Friend Stift and Nina Froriep of Clock Wise Productions, a New York City based video marketing company.
We teach authors, speakers, business coaches, and consultants to create easy and impactful video content for LinkedIn so they can enlighten, change, and disrupt the status quo of their industry. And we’re super excited that Juliet asked us to be your video marketing experts for 2023.
Over the next 12 months, we plan on giving you a quick overview of all aspects of video marketing to get your creative juices flowing and to get your most burning video marketing questions answered. AND, to that end we would love to hear from you! Send us a DM on LinkedIn or email Nina: nina@clockwiseproductions.com or DM her on LinkedIn: https://www.linkedin.com/ in/nina-froriep/
Nina Froriep helps mission-driven entrepreneurs to grow their business with consistent and easyto-implement video marketing through one-onone coaching or peer-learning. I’m a filmmaker, producer and director with 30 years experience and a small business owner of 23 years. I’ve seen it all from the early days on independent features, to big national TV commercials, corporate megashows and many documentary films.
Engaging with your audiEncE is EspEcially important whEn it comEs to crEating social mEdia vidEo contEnt.
Nothing is more powerful at building credibility than a book, but how do you get it into the hands of your target market?
Truth is, writing the book is just the beginning of the journey.
According to Scribe Media, the average nonfiction book sells fewer than 250 copies per year, and rarely do these books exceed 3,000 copies over the course of the book’s lifetime.
So how do you beat the averages?
How do you get your book into as many hands as possible, so your book can be used as a tool to fill your pipeline, build authority, and generate consistent recurring revenue and peace of mind?
Bottom line: you need a strategy.
And that’s where a direct response copywriter may be able to help.
A strategic copywriter does far more than just “write” articles or blog posts for you. They help you strategically market
your book in order to leverage all the hard work you’ve put into writing it.
And more importantly, turn those book sales into clients.
As someone who has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com, and the Learning Annex over the past 21 years, the first thing I would do is rely on Stephen Covey’s mantra and “Begin with the End in Mind.”
So what is that for you…
Why did you write the book in the first place? What is the end outcome you’re looking for?
My guess is you have two objectives:
1. Sell your book.
2. Turn readers of your book into appointment bookings in your calendar.
Let’s start with selling your book.
The first thing you’ll want to do is identify
WHO your target market is.
For instance, if you’re an accountant who has written a book about tax planning, perhaps your audience is business owners in certain industries.
This will determine where you advertise or promote yourself, whether it be:
• Facebook ads
• Direct mail / postcards
• Joint ventures with specific partners
• Content marketing / organic, etc
Next, you need to… get clear on WHO Your Target market is
That’s right, you need to (as first stated by Robert Collier) enter the conversation already going on in their mind.
• What are their fears?
• What pains do they suffer from?
• What do they truly desire?
• What are their beliefs, their problems, their objections?
Once you’ve done this, you need to do is create your offer:
Will it be a free + shipping offer, like the one Russell Brunson made famous? Will you offer a bunch of bonuses for anyone who buys the book?
How will you make it irresistible for your target market?
Finally, it’s time to write the copy.
When you write the copy for your book, here’s a quick
checklist to follow as a guide:
1. Headline: Make sure the headline calls out to the fears, pains, desires, or beliefs you documented earlier.
2. Authority: Include testimonials from others who have benefitted from reading the book.
3. Explain how the book will help remove their fears.
4. Explain how the book will help them overcome their pains.
5. Explain how the book will help them achieve their desires.
For instance, here’s an example of what an ad for a “tax planning” book might look like:
Attention: Business Owners New free Book shows You How to Pay Thousands less in Tax in 2023 via Proper Planning (and funnel that money back into growing your business, or planning for retirement)
This book is free. That’s right.
I’ll pay for the book and all I ask is that you cover the shipping and handling costs.
Why am I doing this… am I crazy?
Not at all.
It’s because I know that if you read this book, you’ll get results like…
George, a bricklayer in Georgia, who INSERT RESULTS HERE
Sarah, a realtor in New York, who INSERT RESULTS HERE
John, a builder in California, who INSERT RESULTS HERE
And I’m confident that if you read this book and apply what’s in it, you’ll get similar results.
And when that happens, you’ll naturally tell your friends about it.
Or hire me to help you with some of the more detailed aspects of tax planning, like ensuring your estate is secured. Or protecting your assets against legal threats. Or getting the most out of your 401k.
That’s why I’m not only offering you this book for free, I’m also giving you these FREE Bonuses if you jump on this offer today.
However you’ll need to be quick.
I’ve only printed 1000 copies of this book, and once they’re gone… they’re gone!
And don’t worry, I’m so confident in this book…
If you don’t love it, I’ll refund your money and let you keep the book anyway.
Now of course, selling the book is only half the battle. Once they’ve bought it, detailed follow up copy is needed to turn those book buyers into appointment bookings and clients.
If you’d like help with this, feel free to reach out to me.
About the Author of This Article:
Scott Bywater is one of the most sought after marketing copywriters in Australia, who runs what many regard as the highest level private marketing group in the country, Elite Marketers..
Over the past 21 years he has written for gurus and leading companies including Kerwin Rae, Jay Conrad Levinson (of ‘Guerilla Marketing’ fame), Mercola.com and The Learning Annex - and is an in-demand speaker who has presented at James Schramko’s SuperFast Business, Dale Beaumont and Ben Simkin’s masterminds.
If you’d like Scott’s support to sell more copies of your book (and leverage it to generate more appointments, clients and consistent revenue… reach out to him at http://www. copywritingthatsells. com.au or scott@ copywritingthatsells. com.au
You have poured your heart and soul into writing your book as an author. And to be successful, continue to look for ways to reach a wider audience and connect with your readers in a meaningful way. One of the best ways to gain visibility for your work and connect with your readers is by speaking at events and conferences. Speaking engagements provide a valuable opportunity to showcase your expertise, connect with your audience, and promote your book. In this article, we have explored how you can use your book to get booked to speak and leverage your community to increase your chances of success.
To establish yourself as a credible and engaging speaker, you need to create a strong speaking platform that showcases your expertise and personality. This includes defining your niche, developing a strong online presence, and building relationships with your audience, influencers, and other speakers in your niche.
Designing a compelling speaker sheet and proposal is the next step to getting booked to speak. You should tailor your message to your audience, highlight your expertise and credibility, and use your book to provide additional value and credibility to your proposal. Using quotes, statistics, or stories from your book that relate to your proposed topic, you can show your potential clients how your experience and knowledge can benefit them.
Using a press release with syndication is another effective way to promote your speaking engagements and increase your visibility as an author. By crafting a compelling press release highlighting your upcoming speaking engagements and sharing it with reputable news outlets and syndication services, you can reach a wider audience and generate interest in your book and speaking services.
This can lead to additional speaking opportunities and media coverage, further establishing your credibility and expertise in your niche.
Finally, leveraging your community is crucial to getting booked to speak. Your audience, other speakers, and influencers can all help you build relationships with potential clients, generate referrals, and promote your speaking engagements. You can increase your visibility and credibility as a speaker by engaging with your audience through social media, attending events and conferences, and reaching out to influencers in your niche.
Getting booked to speak can be a valuable marketing tool for your book. Following the tips outlined in this article, you can establish yourself as a sought-after speaker in your niche and showcase your expertise to a wider audience. So what are you waiting for? Use your book to take the stage and connect with your readers in a whole new way! If you want to help with your press release, booking strategy, and learning to get on stages, mention Breakthrough Author Magazine and book a complimentary session at www.SpeakwithShannon.com
Using a press release with syndication is another effective way to promote your speaking engagements and increase your visibility as an author.
Are you haunted by a book idea, but can’t quite get around to writing it? Don’t spend years in procrastination and uncertainty.
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Time: 8am to 12 noon Central time
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Learn the simplest strategy to prep your book and build that wow factor right in. You will leave with a clear plan/outline so you can dive into your writing. Plus, we’ll have fun, too!
Date: Saturday, August 19, 2023
Time: 8am to 12 noon Central time
Where: Online via Zoom
How much: $47/person
Learn the narrative structure that all books/movies must follow to keep your audience enraptured. You will leave with a clear plan/outline so you can dive into your writing… and have a lot of fun, too!