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~Elizabeth Gilbert Big Magic Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert Sheaudiences.started out as a mystery novelist and is best known or her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer. 2
Jacquie Jordan, our media specialist and the Founder of TVGuestpert is discussing media readiness. Most authors think that the purpose of media is only to promote their book. Savvy authors start establishing themselves in media months before their book arrives. Interviews and guest panels on TV, radio, and podcasts will get your face out in the public and establish your expertise in your field. Also, featured are authors Kimeko Campbell and Lesley Michaels. Kimeko Campbell’s book, Four Walls of Stone is the story of an innocent black woman who went to prison over a squirrel. Feminist icon Lesley Michaels’ new book, On the Shoulders of Mighty Women is a deep dive into the women’s issues of our day and a call- to-action for women to unite, collaborate, and use their voices to change the world. Love and Gratitude, Juliet Most things have been done, but they have not yest been done by you.”
Publisher’s Corner
Fall is on the way! Time to break out the apple cider and enjoy the cooler weather. Contracts are one of the topics we are covering this month. Publishing has a language of its own and you need to understand, in writing, what you are purchasing before you sign on the dotted line.
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Question: Let’s talk about the bigger book, the 30-Day Reset. Tell us what your expectations are after the 10-Day Reset.
Building AudienceAnfor a Business and a Book
Question: The book started as a workbook and then you delivered this 30-Day Reset as an entire book.
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Question: What prompted you to think that a 30-Day Reset from drinking was a big enough issue that you could help?
Carrie: When I first heard of this term “grey drinking,” something in me responded. Instead of being the one helping the alcoholic or addict, I was now going inward and questioning if my relationship with alcohol was healthy. After some honest assessment, I realized I had an unhealthy balance with my alcohol consumption. There are millions of women who are in the same position.
Carrie: Because of the prevalence of grey drinking, I’m using all the traditional social media routes to cultivate a platform. We have Facebook group where individuals can join and they will be able to do a 10-Day Reset to get going with it. Being able to share in a safe platform really gives women that opportunity to give voice to those internal demons or questions or fears about their drinking that they may not be able to share otherwise. It gives them a sense of comfort that they are not alone.
Carrie: I felt encouraged and inspired to just go for it. And when you put your head in that right place, it’s amazing what’s possible. And now – and building upon that platform and building my community is very exciting to me also.
Carrie: The 10 days is a great window to go without alcohol. Alcohol leaves your system quickly. Within 10 days, you will start seeing positive physical and mental and emotional changes in your life. Of course, you will also go through some challenges. You will have questions, fears, doubts. The 10 days is a very gentle way for you to get some perspective so that, at the end, you can make an informed decision as to what you truly want to do. You could either work with me one-on-one or you might feel that you really need a lot of support.
Question: I feel like people turned to food and alcohol during the shutdown just because there was all this fear. A lot of people were doing it to quell the fear. Carrie: I think it was fear-based. I think it’s also as people, we have an innate need to bond and connect. We didn’t have our normal socialization. We didn’t go to work, we couldn’t get together with our friends and go for lunch or hikes or have dinner parties or get the kids together for play groups.
Question: Tell us about the community. I know you are doing social media and video. How have you started to build that?
Question: You also are planning retreats down in Costa Rica? Carrie: I love to call them “Refresh Her” instead of refresher retreats. That’s important to me because I feel that we’ve lost that sense of connecting woman with woman. Imagine having that freedom to not wear makeup and hang out and to be able to share and try surfing and go sailing and zip lining and hiking and morning walks. I’ll lead yoga and meditation every day. This is a weeklong retreat so you can eat clean and learn how to travel, socialize, and have fun without alcohol. The dates will be announced soon.
What Not to SigN WheN LookiNg at a CoN traCt
Mistakes to avoid When selfPublishing
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1 Never give up your rights — you must protect your intellectual property. This means, you get 100% to your name, especially if you are an entrepreneur. Without this, you risk losing all you’ve worked for to a company that didn’t make the product. You already paid them for their help, whether that was formatting or the distribution plan, you do not owe them more. Keep your eye out for illogical contingencies. For example, they may say if you sell 50,000 books, they will get you into brick-and-mortar bookstores. If you can do that on your own, you don’t need that offer and it isn’t worth your ownership. 2 Never allow restrictions on those rights — it is key to examine all parts of the contract to ensure that there are no caveats regarding your rights to your product. We have seen companies that tell authors all sorts of things, with the goal of shortcutting the authors’ access to their rightfully owned profit. There should be no part of a self-publishing contract in which the publisher receives 100% of the profit. Companies claim it is industry standard to take royalties on the backend. This infringes on your rights. And is not a morally sound business procedure. You already paid for a service, whether it is formatting or publishing, that Author4
Have you ever been confused by legal jargon on your contract? Afraid of what to ask for or unsure what you are owed? When you are self-publishing, your contract should be about you, not how the company is making profit on the backend of sales. Today we will go through the 5 major things to be vigilant about when looking over a contract.
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5 Understand royalties — when you publish your book on a platform like Kindle, the profit split is 70/30, meaning, you should get 70%. However, people will slip into lower percentages in contracts to dip into that percentage, let’s say, giving you only 50% instead of 70%. This is why it is necessary to know all the platforms you publish through to know what you are owed. There are all sorts of features you could miss out on if you do not do research. For example, make sure you own your Kindle dashboard to ensure the publisher does not get a piece of the profit and also so that you can run your own ads for the product. With access to your Kindle dashboard, people are able to have more control such as lowering the price of a book during special events. This allows you to have complete control over everything, which is a part of the point of being self-published. Don’t give away the rights you wanted in the first place.
She started out as a mystery novelist and is best known for her books Gypsy, Granny Heist, and Dead by Dawn, and Pitchslapped. At age 46, she received a black belt in Tae Kwon Do and is an avid hiker and golfer. Don’t be afraid to ask questions and challenge the industry standard. There are so many more options available to you, like putting your book in listed categories and using keywords on Amazon. When you develop a deeper understanding of what it looks like to use multiple platforms, you can successfully publish, advertise, and make a profit on your product as long as you give yourself a chance to make educated decisions. If a contract doesn’t feel right, don’t be afraid to put another set of eyes on it. Protecting your author platform and your brand should be your main objective.
— how will your book be given out? It is necessary to know exactly how and where your product will be distributed. This is relevant if you know your audience and where they buy from. It is imperative to make sure your book is distributed in a way accessible to them. In addition to that, you need to know what percentage you will get back on various platforms, as companies can cheat you out of what you are owed. Research how much the distributors are supposed to get on the various platforms you plan to use.
3 Always distributionunderstand
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4 Understand how your product will be delivered — you must understand this to avoid scams like paying for printed books that will never be bought. A common issue people can have is contracts which require you to purchase your printed books till they sell, however, for most their book is consumed online as e-books and in other ways, and the company knows they won’t sell. Know where your book will really sell to avoid issues like this.
Juliet Clark is a six- time author, speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert audiences.
does not shift ownership or entitle profits beyond the services.
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Building relationships.of
Better drelationshipsigitally (Two of our favoriTes) We believe in the power
Relationships are the glue that secure a deep connection with our audiences. Relationship building can be as simple as a handshake or as complex as an intimate one-on-one conversation with a Whensuperfan.building digital relationships, it is easy to get caught up in the numbers (i.e. followers, downloads, or readers). Focusing on vanity metrics is a distraction that deviates from the cultivation of a fertile fan base who clamor for your services or yearns for a sequel. Be sure to capitalize on the organic nest of forging relationships that create a ripple effect of referrals, references, and reviews. It is the courageous author who attempts to sell books on a wing and a Author
SEO is the process of optimizing your website (pages, blog posts, and more) for search engines like Google If you understand it and do it right, you can get a significant amount of traffic from search engines. In other words, when people use Google to search for specific terms, your site will show up near the top of the results. People will click on your site and read your awesome content. Pretty simple, right? Well, sort of. The general concept behind SEO is simple but it’s a little more complicated in practice. Which makes sense, of course. There are trillions of web pages out there and Google must be able to understand them and give the relevant ones to searchers. One of the primary goals of SEO is to make your website stand out from everything else. You want to make your site as appealing as possible to Google. The more appealing it is, the more it will be shown to searchers and the more traffic you’ll get. Casting a media spotlight on your book will pay back in dividends. We promise. Pinky swear.
prayer in hopes of a viral post or video. Yet, it is essential that your audience has access to your voice and messaging. Therefore we are ride-or-die devotees to video creation and blogging.
Bomb Bomb: This ingenious app embeds personalized videos into your email so that you can send personalized messages that connect with your reader. From personal use, we know that this form of connection has wowed our audiences.
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The Relationship Power of A Blog: Blogging is not dead. Blogging sometimes gets a bad rap-as an archaic form of communication. However, when done correctly, blogging can be an SEO-rich tool that draws readers in and creates
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Viddyoze: We love easy. Video creation can be overwhelming. Start small. Viddyoze provides templates in which you insert art and text creating innovative video clips that scream professional production company.
Relationship Building Through Video Video creates an authentic connection with potential readers and clients. Building your book’s brand begins with creating a presence that is liked and trusted. Trust can be accomplished in a multidiverse way for audiences who crave intimacy. There is no better method to create intimacy in a digital word than with video.
Our Favorite Tools: StreamYard: Use StreamYard to optimize your audio and video and go live on all your favorite platforms simultaneously like Facebook, Instagram, YouTube, and LinkedIn.
Speaking of SEOs
For authors, the art of blogging is a no-brainer. You can repurpose content from your book and craft an easy-to-read blog in a conversational style. Blogs are short snippets of thoughts, ideas and instruction that garners trust with your audience.
Navigating digital relationships is confounding. The hustle of being everywhere for everyone often leads to overwhelm. Understand your strengths and focus on the platforms where you shine. a space of intrigue. If you are looking to up your game in SEO-rich content, we suggest Keywords Everywhere. Keywords Everywhere is a Chrome extension, meaning that you need to use your Chrome browser to activate the app. It is relatively inexpensive, yet it gives you insight into the keywords you are using and lets you understand competitors keywords.
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Corinna Bellizzi, MBA is a natural products industry executive who pioneered the growth of the omega-3 giant, Nordic Naturals, from less than $1 million in annual revenues to over $100 million. As a mom of two young boys, podcaster, and executive, and future author of “Audiocasters”, due out this spring. Her mission is to leave the world a little better than she found it, while inspiring others to do the same. Corinna began her broadcasting journey as a guest on many nationally syndicated radio shows and even acted as an MC for fashion shows in her spare time to improve her public speaking skills. As part of her lifelong education journey, she earned her MBA from Santa Clara University, graduating at the top of her class with a triple focus in LeadershipEntrepreneurship,andMarketing in June 2021. Corinna launched her first podcast show, Care More Be Better, to share the stories of inspired individuals and conscious companies to show us all that one person with one idea can have a big impact. It now ranks in the top 2.5% of all podcasts globally.* Julie Lokun, JD. a legal eagle and facilitator of dreams, is changing the trajectory of underserved entrepreneurs who are using their voice to make an impact. As a mom of four (4) boys, Julie has learned to leverage her power to lead a bustling household while also serving as the head maven of Crown & Compass Life Coaching. She adeptly “anoints and points” -- directing the strategic growth of businesses and professionals around the globe. Julie has delivered presentations on the big stage, and in virtual events. With a background in law, she teases through complex information and gets to the root of issues, telling deep, compelling stories that resonate with audiences far and wide. She is a celebrated best-selling author of the entrepreneurial series, Hustle Smart, the owner of The Mediacasters Publishing House which boasts several bestselling titles, and is a 5-star business coach. In the spring of 2021, Julie launched a swiftly growing podcast, Obsessed with Humans On The Verge of Change which is already in the top 3% of all podcasts Inglobally.*November 2021 these two business besties and podcasting partners (with 6 boys between them) cofounded Femcasters to elevate the voices of women through podcasting, branding and public speaking. In February 2022 they merged this effort with The Media Queens Publishing House to form The Mediacasters. The Mediacasters is a podcast, a community, a publishing house and a launch platform that elevates the voices of inspired people of all ages and identities with the power of “The 3 P’s:” Podcasting, Publishing and Presenting/ Performing. *as reported by Listennotes.
One of the fatal flaws experienced by first time, self-published authors is not having a clear idea whom one’s audience is. One can spend a year writing their book and then focus on the publishing details. Once the book is out, they will post on social media hoping all their friends will enthusiastically click over to Amazon and buy. Even though friends may like the post, will they buy the book? The average self-published book sells under 250 copies in a lifetime. The true issue is that an author is not a salesperson. And people on social media don’t like to be sold to. Yet, 80% of all books are sold online. An ad with a picture of your book cover and a tagline or even a talking head video may just not cut it. You need to begin to build your audience or rather ‘gather your tribe’ while you are still writing the book. Give yourself at least a six-month window of pre-pub tribe building. That means getting your branded assets together to authentically engage those that share your mindset. Know who your avatar reader is. Where do they hang out? How can you authentically engage with them and give them value long before you sell them the book? Whether through digital quizzes, contests, free online events, or other forms of engagement you can begin to gather your tribe.
AUTHOR BIO Jared Rosen is the founder Of DreamSculpt. As an innovator in digital media publishing, he has published over 50 media enhanced e-books for many best-selling authors and filmmakers and has published dozens of books in print. Jared is the author of three books including the groundbreaking book The Flip. As a thought leader he has presented in venues ranging from TED X Malibu, to McKinsey and Company, Sydney, Australia. In 2000, Jared co-created the Children’s Emotional Literacy NormanRichardendorsedProjectbyMayorRiordanandLear.
froM To souL TriBe redefiNiNg Your Book BuYiNg audieNCe 9Author
Once an individual resonates with your content and feels supported by your outreach, they are more likely to subscribe to your blog, podcast, or join your online events. They will then be eager to buy your book when it comes out because you have planted the seeds. One day they may ask you to endorse their book. We are inherently a tribal planet, and we all depend on each other. Shifting your mindset to gathering a tribe over building your target market will invite a greater intimacy with those you are connecting.
TVGuestpert Publishing is a New York Times Best Selling publishing house. The Guestpert Academy is an online program offering visibility, media training, and TVGuestpert On Camera Training.
Jacquie shares tips and strategies for how people can come prepared for a TV interview, a book promotion, or any media content promotion.
Jacquie Jordan is the founder and CEO of TVGuestpert. It is the 15-yearold cutting-edge media and content development, promotions, and booking platform that offers full media services for clients, partners, and collaborators.
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Jacquie is a two-time Emmy nominated TV producer, three-time author, and the host of Front & Center with Jacquie Jordan, a broadcast podcast. She is also a guest critiquer on a news program at Newsmax where she and a panel discuss other media celebrities. Learn from a professional how to use media to boost your book, but more importantly, yourself.
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Prepare the Background At Newsmax, they do Skype. Instead of TV studios you have to have your own proper lighting and backup battery. Always make sure to do a Skype run-through after hair and makeup are done and check your lighting and background. Deep backgrounds are keys to television. Too often, on television, people are right up against a wall like a mugshot. This is why you want deep backgrounds.
Why Sound Bites Are a Lifesaver Jacquie explains how a three-minute interview is different from a seven-minute interview. It’s also distinct from a deep-dive interview where you get to talk for an hour. When it gets down to the moment on air, you have to focus all your energy looking at the red dot and communicating what you are an expert on. You have time for a few soundbites, and this requires no distractions. This is why you have to know what your content is. Not through memorization, but the general headlines and areas you could delve into, depending on what time you have. Knowing your content in a way that is flexible allows you to adjust to time structures, especially for television.
Jaquie’s favorite qualifier is “I don’t know the answer to that question but what I can tell you is,” and you offer something relevant that you can comment on. This will make it easier to think and answer on the fly if you allow yourself to qualify what you say. Doing this will allow you to expand your own sphere of influence and reach wider audiences. To leave your comfort zone is to take advantage of the media experience.
Your New Best Friend: Speaking Points Anytime Jacquie gets a topic, she always writes out her own speaking points. Every one of her clients has to do this exercise for every single appearance and she does the same. It’s the way to keep yourself from getting your points and words mixed up in such a short amount of time, whether it’s 3 or 4 minutes.
Sell Yourself, Not the Book Jaquie invites you to speak for yourself and beyond your book; your value comes from your philosophy and experiences that have informed writing your book, not in your ability to summarize it. Your book is a small part of you that is limited and finite, whereas your ability to learn and grow is not curtailed by the number of pages in your book. While your book got you the gig, it is a tool to enable you to reach a larger audience as an author and person with so much potential. Jaquie always tells television producers to never book a book, but instead a person with a story to tell.
How to Answer Questions You Don’t Know When you center your presence in the media around yourself rather than your book, the possibilities expand. The conversation can more easily shift from the strict topics of your book and onto things more tailored to your audience. This enables you to branch out and address larger issues. As an author and storyteller, it is easy to become fixated on what you’re an expert on, but this mold can be broken.
how to get ready for interviewan
While it is impossible to be prepared for every question, it is key to know how to respond when you’re put on the spot. As long as you can apply your expertise to the conversation at hand, you’re doing what is necessary to participate from an informed standpoint. This is the way to bring the significance of your book into conversation when you’re speaking to an audience that may have diverging interests. Understand how you can link your book and message to what is going on in the present, and you can participate in any conversation.
Don’t be afraid to qualify your statements. Qualifiers allow you to respond to any question with both honesty and composure. Allow yourself to give a disclaimer if you are asked something you don’t know a lot about.
How to Introduce Yourself
Don’t forget the most important real estate: you and what you are about to say. Jacquie’s go-to introduction is this: “I’m Jacquie Jordan. I’m a media consultant. What I can tell you about this topic is.” This is the formula that will communicate everything you need to say quickly and effectively. This is the important opening sound bite that establishes you and what you intend to speak about.
how to
oMediaapproachpportunities
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A lot of people think the issue is to figure out how not to be nervous, but nervousness is necessary to engage people through technology. If a guest is not nervous, they’re not in their body and instead in their head. This blocks their ability to be present enough to reach the audience past the cameras. A nervous guest is a great one as they are in their body and they have the right energy to transcend the equipment. This allows for the necessary Hyper-presencehyper-presence.iswhatgets
The preparation starts with a deep background that adds dimension. Speaking points and sound bites make it immensely easier to enter a conversation dynamically and with ease.
Jacquie illustrates both how to prepare for a media appearance and what to do during it to reach as many people as possible. The preparation starts with a deep background that adds dimension. Speaking points and sound bites make it immensely easier to enter a conversation dynamically and with ease. Don’t forget to practice your short introduction. It should quickly communicate who you are and what you intend to talk about. When mentally approaching media opportunities, it is necessary to know that you come before your book. Doing this allows you to expand the topics you can comment on, and therefore your reached audience. Above all else, don’t be afraid to be nervous, use that energy to be hyper-present on screen and engage with the viewers. But if this leaves you wanting more, not to worry. Jacquie has courses on TV On Camera Training and you can find her on Instagram @jacquie_jordan. Her company is TVGuestpert and you can also reach out to her via email JJordan@TVGuestpert.com
Jacquie Jordan Jacquie is the founder and CEO of the 15-year-old cutting-edge, media and content development, promotions and booking platform, TVGuestpert that offers full-service promotion, marketing, business strategy and media services for her clients, partners and collaborators, TVGuestpert Publishing - a NY Times Best Selling publishing house, and The Guestpert Academy - an online program offering visibility, media training and TVGuestpert On-Camera Training. She is also a twotime Emmy nominated TV Producer, three-time author and the host of Front & Center with Jacquie Jordan, a broadcast podcast.
people engaged, it makes people put down their coffee and grab a pen and paper to start writing what you’re saying. People watch TV to be distracted from their lives, but your nervous energy can be channeled into bringing them back into the real world and into their body so they can hear and receive your message. Without nervous energy, you won’t have the energy to command their attention through all the technology that mitigates this interaction. Rather than conquer nervousness, embrace it to fuel your presence on screen. Waiting to go live makes anyone anxious. Just focus on staying present and focused on the little dot. Don’t allow your mind to wander or get distracted by all the moving pieces that makes a production.
nervousnessisnotyoureneMy
Jaquie says when she goes back and watches clips from when she was nervous before, she looks animated and her energy commands the attention of the viewer. Despite looking at a twodimensional space, her message comes through because she is so hyper-focused and present. It is so important to command the attention of the viewers as consumers have the ability to choose what they watch. There aren’t only 3 stations anymore. If they don’t feel pulled into seeing more, they have plenty of other places to go for content. Consumers are able to follow people they respect and find credible with messages that they resonate with. This is why your hyper-presence and nervousness allows for the necessary authentic energy that can keep a viewer with you.
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My name is Campbell;KimekoIamawriter and author from Los Angeles, ICalifornia.lovechildren and animals and have advocated for both of their safety for the past 20 years. I have written several children’s books based on my love and knowledge of the animal kingdom. I was also the host of my own adventure channel called ‘The Meekster Adventures’ where I introduced inner city children to the recreation and wildlife across California. I am also a parent to a beautiful 12 year old dog named Taco.
On a beautiful California evening, in the early spring of 2002, I was driving my Jeep Wrangler with my niece, on our way to get burgers. Out of the blue I got a phone call from someone who owed me money for a squirrel that I had sold her – a six-month-old ground squirrel that I could no longer provide for. Little did I know that things wouldn’t turn out to be that simple. That beautiful evening turned out to be the worst night of my life. My entire life changed forever and would never be the same. From that point on, I would never trust anyone, especially anyone in my entire family again.
Buy Book Here: Four Walls of Stone: An Innocent Woman’s Journey Through the U.S. Prison System - Kindle edition by Campbell, Kimeko R.. Politics & Social Sciences Kindle eBooks @ Amazon.com.
Four Walls of Stone
An Innocent Woman’s Journey Through the U.S. Prison System Author
“But I know so much about my area of expertise,” you think. Yes, that’s very true. You are, in fact, an expert in your field. Your mind is brimming with information and know-how.
However, as we mentioned before, readers don’t respond to being bowled over with everything YOU know. They want to learn something that makes a difference in their own lives.
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Another very common mistake that new authors, and sometimes even seasoned authors, make when writing their expert books is this: too much information (or TMI) What is this mistake? It’s this: if you overwhelm your readers, they will feel unable to move forward and you will lose them.
By Kristy Boyd Johnson
Remember the first rookie mistake was failure to give Author
Kristy Boyd Johnson is an award-winning children’s author, and has ghostwritten over 30 books for entrepreneurs over the years. She is a sought-after developmental editor and transformational book coach. She recently launched Starseed Journey Retreats because she can’t imagine anything better than being a beautiful location with beautiful people who want to reconnect with their deepest selves through writing. your readers a transformation that makes their lives easier or better in some way. This is tied in with TMI because overwhelm is the enemy. You want to give your readers enough information to use without giving them a crash course in your entire field of expertise in one book. “So, how do I do that?” you ask. The solution is actually pretty simple, and the same as before: focus your book on one key problem that your book can help them fix and go deep. Give them simple, specific action steps that will improve their lives right now. And to take it one step farther, also illustrate your points with real life examples that uplift and inspire. This gives your readers a break from absorbing information and allows them to Letprocess.megive you an example: I edited a book for a new author, a really great guy and top in his field. He was a fountain of information, so much so that he got very repetitive and kept saying the same things over and over, in different words. He said, “Kristy, I know it’s not right, but I don’t know why. Do your magic.” I cut that book down by a third, from over 90,000 words to a much more palatable 60,000 words (approximately). When it was done, he said to me, “What did you do?” “I KISSed it and made it better,” I “Whysaid. is it that it makes more sense “Becausenow?”less is more,” I told him, “especially on a tough topic like BottomLessonyours.”learned.line:your reader wants to experience a transformation, and they want to hear what you have to say. What they don’t want is to feel overwhelmed, or like they are “too stupid” to learn what you have to teach. So simplify. Remember KISS (Keep It Simple, Silly). Let your readers go on a voyage of discovery and not end up drowning in a sea of words. Make it fun. They will love you for it.
Your reader wants to experience a transformation, and they want to hear what you have to say. What they don’t want is to feel overwhelmed, or like they are “too stupid” to learn what you have to teach.
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Book
If you’re wondering how to start marketing a book that doesn’t quite exist yet, here are three steps you can start taking today:
Theavailable.truth
2. Ask your followers or email subscribers for feedback on your book title or book cover. They’ll get super excited to help you decide.
People often ask how soon they can begin promoting their books.
• You’ll instantly have more credibility when you announce your intention to publish because people will start to see you as an authority in your space.
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is book promotion can start long before the physical copy is in your hands. When you mention the book you’re working on in your social media posts, emails, podcasts, interviews and more – even when the book is still in the writing phase – it can have some wonderful effects:
AUTHOR BIO Melanie Herschorn wants to make your book and brand sparkle online. As a content marketing strategist for coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to create clear messaging and content that shines a light on their individual experience, skillset, and books. With her unique combination of entrepreneurship, awardwinning journalism and PR experience, Melanie guides her clients to attract and nurture leads and position themselves as industry experts. She also loves to provide book marketing tips on her show, AUTHORity Marketing LIVE!
• You’ll also begin to think of your community as holding you accountable to finish the book.
To me, that’s a win-win. When I began working with my client Michael, we had no idea when his book was going to be published. He was operating under the impression that it could be summertime, but then again, who knew? Suffice it to say that we had time to build up excitement without a finished book in his hands. His primary social media platform is LinkedIn, so we crafted a LinkedIn strategy to help him get his name and ideas out there, and to let people know that a book was in the works which would offer even more credibility to his message. Michael began to grow his community and people started getting really excited about the forthcoming book. When his publisher announced a July 5th publish date, we were ready. He didn’t have to scramble to grow an audience or get them interested in buying his book because he’d been doing it all along!
1. When you write a social media post that mentions a topic you’re writing about, tell your audience that you’ve got even more on this subject in your new book.
Even a Google drive file with a few incomplete chapters is enough to begin marketing your book. Just remember to mention that it’s forthcoming and not yet
There really isn’t a “too soon.”
3. Once you’ve chosen the title and/ or the cover art, start sharing it and letting your audience know that they’ll be able to be the first to know when it’s available, if they sign up for your email list! Ready to start promoting? I’d love to help. Let’s connect on a content strategy call. You can book yours at contentstrategycall.com.
StartsPromoWith Your Book Idea
As an author, it is valuable to discover different routes to sell more books. Speaking is a great way to do that! When you speak at events, on the radio, or on TV, you have a captive audience interested in what you have to say. This article will share tips for authors on how to take advantage of speaking opportunities. Speaking opportunities are everywhere; you can use them to build your own platform to sell more books. What are the main points you want to get across?
How to Sell More Books
To get started, identify three items unique to the book that you can share. Once you have a clear idea of the content for your talk, start reaching out to event planners and booksellers to see if they would be interested in you speaking. If you have no speaking experience, don’t worry! Plenty of resources are available, like Toastmasters or a speaking coach. One of my favorite strategies is having a book in every participant’s hand with an order form. Tell them not to write in the book unless they plan to keep and purchase it. You want to use it in your presentation and encourage the audience to follow along. In a portion of your presentation, you can use key points to discuss, and as you share, have them go to that section of the book to follow along. I spoke at one event with 400 attendees, and I sold over 65% of the room using this exact strategy. People who participate and are engaged are more likely to buy your book. This gets them feeling and touching your book! You can also offer a discount if they order that day or tell them about any bonuses you have included if they purchase the book, such as bonus audio or video training. Make sure you practice your presentation and time to stay within the allotted time. People’s attention spans are short, so you want to keep them engaged throughout your talk. End with a solid call to action and tell them how they can purchase your book. Make it easy for attendees and listeners by having the order form available or directing them to your website, where they can buy the book immediately. If you follow these tips, you will be well on your way to selling more books through speaking engagements!
AUTHOR BIO Shannon Procise has successfully attained over $3.2M in FREE publicity and is notorious for being the owner of the “Million Dollar Rolodex” and teaching others how to do the same. She has trained and coached thousands of individuals in marketing, event production, business development, and personal growth. Shannon is the creator of a magnetic community, the Business Acceleration Network, where she guides businesses to build a successful enterprise while having fun and making lots of money.
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Tips for Authors
Facebook Is RollIng out new gRoups FeatuRes get in the Know In social media news this month, Facebook announced they have been pouring plenty of time and resources into making Facebook Groups even better. The end goal is to make it easier and faster to connect with, find, join, and interact with groups on their platform. If you’re using Facebook groups as part of your Author Platform building strategy, you’ll want to take note of these changes and how they can help you build a stronger Author Platform in less time! • New sidebar from Feed to easily access groups • Channels for smaller group chats • Real-time audio calls Author18
AUTHOR BIO International Content Expert Sara Burke is the Founder of HLCC, a content creation firm dedicated to boosting small businesses around the world. Sara has authored three books, and ghostwritten over 100 books, ebooks and workbooks. Sara recently launched The New American Dream, a supportecosystemchangingunderstandbusinessdedicatedpodcasttohelpingownershowourbusinesscantheirsuccess.
Let’s talk about channels, the last feature update that can really benefit authors using Facebook groups. Channels are smaller, more casual groups within your main group, where members can have deeper, more personal discussions around a specific topic. Take Action: If you’re running any type of membership, this feature will come in handy, as you can host in the place where your members already are. Fewer steps means more engagement. This will also drive relationship building within your group which is the most important thing you can do for your Author AsPlatform.socialmedia platforms pivot and upgrade features, it’s important to stay upto-date on how you can use these features to make your work easier, but also increase engagement within your community.
The first feature I want to touch on is the new sidebar, where you can easily find your favorite groups in an instant. The sidebar will list your groups, along with their most recent activity and even show things you might have missed. Take Action: To use this feature to your advantage, you can encourage group members and followers to add you as a favorite group or ‘pin’ your group to the top of their list - so they never miss an update. This will drive engagement for those members who might be scrolling to kill time, but end up in your group instead after being prompted by the sidebar. Group organization also got an overhaul. Now, members can jump right into what’s happening with a new menu that includes important tabs for your group. Let’s say someone jumps into your group, it is now much easier for them to see upcoming events, to shop your products or to join a conversation. Take Action: Use this to your advantage by keeping your group up-to-date, by having your products listed and available for members to buy (hello book sales!) and by giving them opportunities to engage with your group, rather than being an outsider looking in.
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