SOCIAL MEDIA COVERAGE
MEDIA SUPPORT: TV COMMERCIAL For Vier Diamanten the iconic fish made of cans commercial, ran continuously on Austrian TV, highly recognisable and delivering to the brands image. To further boost the broadness of our tuna offering, the TVC was accompanied by a new tag-on, inviting the viewer to dive into the variety of products that Vier Diamanten has to offer and at the same time put the new Tuna in Olive Oil with Chili variant in the spotlight.
An important aspect of rejuvenating the brand and its target audience is to build our social media reach and increase brand presence in these channels. This was aimed at connecting with young adults, interested in food and a healthy lifestyle and curious to try new things. Delivering content that links with inspiration, sustainability and a bit of fun.
PRODUCT NEWS At the end of 2020 and toward the start of 2021 we introduced our added-value Vier Diamanten Olive Oil + Chili. This new product variety spices up the shelves of many Austrian retailers and the tuna steak combines very well with the fine taste of olive oil and chili peppers. A very easy meal component to add an extra punch to your dishes. Catering for the needs of consumers, the range of tower packs has been extended to tuna in Olive Oil. Making a total of four brand choices for real tuna lovers, who can’t get enough of our products.
