BATCHELORS

BRANSTON IS NAMED AFTER THE SMALL VILLAGE OF THE SAME NAME NEAR BURTON, STAFFORDSHIRE, WHERE THE BRAND FIRST BEGAN. THE BRAND IS NOW WELL KNOWN FOR ITS HOUSEHOLD FAVOURITES SUCH AS BAKED BEANS, SPAGHETTI, MACARONI CHEESE AND RAVIOLI.

In 2005 Branston beans in a rich, thick, tomatoey sauce were launched. The brand proposition continues to be focused on product taste and using the Branston Bean Challenge to encourage consumers to try Branston. We are confident that consumers will prefer the taste of Branston.

During 2021 Branston worked closely with high profile social media influencers to develop new recipes to highlight the versatility of beans.

This year saw the launch of Branston Bean Meals. The three new variants are inspired by flavours of the world, leveraging the natural proteins in beans / pulses and targeting the increasing number of health conscious, who are looking for high protein meals or snack solutions. THE LOVE CANNED FOOD CAMPAIGN CONTINUED TO BE ACTIVE THIS YEAR WITH A NEW “CANNIMATION” VIDEO – A SHORT, ANIMATED FILM CELEBRATING EVERYTHING WHICH IS GREAT ABOUT CANNED FOOD. IT HIGHLIGHTED HOW CANNED PRODUCTS DELIVER CONVENIENCE, QUALITY, TASTE, RECYCLABILITY, AND VALUE FOR MONEY.

Alongside this there was significant on-line activity on the Love Canned Food Instagram and YouTube channels with new recipe content, activities and information about the benefits of canned goods.

This was all supported by the continued partnership with Phil Vickery our Love Canned Food brand ambassador.

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