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PRINCES UK

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PRINCES

Princes has been caring about taste, quality and families since 1900

The complete Princes range includes a diverse selection of over 200 food and drink products including canned fish, meat, fruit, sandwich fillings and soft drinks.

The brand is focused on putting the consumer at the heart of our new product development and by listening to what they want, we’re becoming more sustainable and driven by trending usage occasions.

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FISH

Princes is one of the market leading brands in the UK canned fish market. Its heritage dates back to 1880 when the company founders, Simpson & Robert began trading in canned salmon and lobster. Now the fish range includes tuna, mackerel, salmon and more. Following the successful launch of Princes Mackerel Sizzle NPD last year, Princes introduced plastic free tuna 4 packs. In 2021, Princes were the first to market introducing plastic free packaging across all multipacks in the ambient fish category. This shift to making packs 100% recyclable across our tuna range is saving 96 tonnes of plastic and is helping us on our journey towards a more sustainable future.

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