PARTNERSHIP WITH PLASTIC BANK ® In the run-up to World Oceans Day on the 8th of June 2021, Princes announced their support for Plastic Bank® in their mission to remove plastic from coastal areas and prevent ocean pollution, broadening our sustainability activities still further. PlasticBank is building ethical recycling ecosystems in coastal communities in countries such as Haiti, Brazil, Indonesia, the Philippines, and Egypt stopping ocean plastic while improving lives in vulnerable coastal communities. Local collectors exchange their plastic waste for cash, which help provide basic family necessities such as groceries, school tuition, and health insurance. As a partner of Plastic Bank, Princes contributes to fighting both plastic pollution in the oceans and the high poverty rates in developing countries. Consumers are being invited to contribute too, the partnership with Plastic Bank is supported by a big campaign including TV, POS, outdoor sites and retailer magazines.
100% SUSTAINABLY CAUGHT TUNA Princes is focussed on offering sustainably caught tuna. Recent research* has shown that Princes offers the widest MSC-certified canned fish range in the Netherlands but we want to take this further. By the end of 2022, we will offer 100% certified MSC tuna in the Netherlands.
FIND OUT MORE *Nielsen Food Open Market MAT P4, 2021
