TUNA Our goal is to source all of our tuna from MSC certified fisheries or those in a FIP. In 2020, we achieved 97%. In the UK, all of our Princes brand tuna meets industry agreed Responsibly Sourced criteria.
SARDINES Our sardine supplier is a member of the Moroccan sardine FIP. They aim to enter into MSC assessment in 2021.
SALMON Princes sources MSC certified pink, red and keta salmon from the Alaskan fishery.
MACKEREL Princes sources mackerel from the Northeast Atlantic’s MINSA fishery. Princes is also a founder member of the North Atlantic Pelagic Advocacy Group (NAPA) which calls on coastal and fishing nations to improve the management of the fishery.
BEST PRACTICE APPROACHES Princes is one of the founding partners of the International Seafood Sustainability Foundation (ISSF), helping to advance global tuna sustainability through science-based practices, collaboration, and advocacy.
