CHAIN DRUGSTORE
shopper
Disrupt normal bathing routines from mundane to experiential by offering
Piscataway, New Jersey, is an integral part of the Hetero family, one of India’s
Aligned with Hetero’s mission, Camber Consumer Care is committed to ensuring consistent access to high-quality
CHAIN DRUGSTORE
GuruNanda: Quality, Affordability, Inclusivity
BOOTH #716
Dry eyes are a prevalent cond i t i o n t h a t affects millions of adults While being the age of 55 and older is a contributing factor, dry eyes are growing among younger gene
such as environmental stressors, anxiety, stress and increased digital device
KeySource Delivering Value to Pharmacies
An interview with Ginny Blocki, Senior Vice President, Product Management & Global Marketing, embecta
CDD: Who is embecta?
embecta
KeySource is a leading secondary distributor of generic pharmaceuticals to pharmacies, long-term care organiza-
pharmacies across the United States Headquartered in Cincinnati, Ohio, and with offices in New York and Florida, KeySource provides personalized, oneon-one service to help its customers support the healthcare needs of people
Tree Hut Launches Body Fragrance Mists
BOOTH #2424
BOOTH #2231 Tree Hut – the
America’s No 1 Body Scrubs
brighten your shopper’s day through scent
Disrupt normal bathing routines from mundane to experiential by offering T
GuruNanda
CDD: What was the vision when creating GuruNanda?
PN: When envisioning GuruNanda, I a i m e d
boundaries in the health and wellness
Continued on Page 34
Camber Consumer Care Adds Value in OTC Industry
BOOTH #1231
Camber Consumer Care, a division of C
P h
n Piscataway, New Jersey, is an integral part of the Hetero family, one of India’s
F
Aligned with Hetero’s mission, Camber Consumer Care is committed to ensuring consistent access to high-quality
Continued on Page 34
BOOTH
CHAIN DRUGSTORE
Advancing Health Outcomes for All
M c K e s s o n i s a d i v e r s i f i e d h e a l t h c a r e
l e a d e r t h a t t o u c h e s v i r t u a l l y e v e r y
a s p e c t o f h e a l t h . M c K e s s o n s t r i v e s t o
a d v a n c e h e a l t h o u t c o m e s f o r a l l b y
m a k i n g q u a l i t y c a r e m o r e a c c e s s i b l e
a n d a f f o r d a b l e . B y k e e p i n g a p u l s e
o n t h e h e a l t h c a r e l a n d s c a p e ,
M c K e s s o n e l e v a t e s e v o l v i n g o p p o r -
t u n i t i e s a n d e m p o w e r i t s c u s t o m e r s .
G u i d e d b y i t s v a l u e s , M c K e s s o n i m p r o v e s c a r e i n e v e r y s e t t i n g – o n e
p r o d u c t , o n e p a r t n e r , o n e p a t i e n t a t a t i m e .
Business Units
A c r o s s i t s b u s i n e s s s e g m e n t s , M c K e s s o n h e l p s p a r t n e r s t o d e l i v e r insights, products and services, ultimately enabling customers to spend more time focused on patient care.
• U . S . P h a r m a c e u t i c a l : M c K e s s o n
d i s t r i b u t e s b r a n d e d , g e n e r i c , s p e c i a lt y , b i o s i m i l a r a n d o v e r - t h e - c o u n t e r
p h a r m a c e u t i c a l d r u g s , a n d o t h e r
h e a l t h c a r e - r e l a t e d p r o d u c t s i n t h e
U n i t e d S t a t e s T h i s s e g m e n t a l s o p r o -
v i d e s p r a c t i c e m a n a g e m e n t , t e c h n o l -
o g y , c l i n i c a l s u p p o r t a n d b u s i n e s s
s o l u t i o n s t o c o m m u n i t y - b a s e d o n c o l -
o g y a n d o t h e r s p e c i a l t y p r a c t i c e s . I n a d d i t i o n , M c K e s s o n s e l l s f i n a n c i a l ,
o p e r a t i o n a l a n d c l i n i c a l s o l u t i o n s t o p h a r m a c i e s ( r e t a i l , h o s p i t a l , a l t e r n a t e
s i t e s ) a n d p r o v i d e s c o n s u l t i n g , o u ts o u r c i n g , t e c h n o l o g i c a l a n d o t h e r
s e r v i c e s . • M e d i c a l - S u r g i c a l S o l u t i o n s :
M c K e s s o n m e r c h a n d i s e s a n d d i st r i b u t e s m e d i c a l - s u r g i c a l s u p p l i e s , p h a r m a c e u t i c a l s , l a b o r a t o r y e q u i p -
m e n t a n d s u p p l i e s t o n o n - a c u t e
c a r e s e t t i n g s i n t h e U n i t e d S t a t e s .
T h e s e i n c l u d e p h y s i c i a n o f f i c e s , s u r -
g e r y c e n t e r s , l o n g - t e r m c a r e p r o v i d e r s , l a b o r a t o r i e s , h o m e h e a l t h
a n d h o s p i c e a g e n c i e s , h e a l t h
Camber Specialty Growing Portfolio
2 0 2 2 b y H e t e r o a n d C a m b e r
P h a r m a c e u t i c a l s , i s d e d i c a t e d t o m e e t i n g t h e i n c r e
s i n g d e m a n d f
g e n e r i c s p e c i a l t y a n d o n c o l o g y p r o du c t s i n h e a l t h c a r e s e t t i n g s H e t e r o , t h e p a r e n t o r g a n i z a t i o n , i s c o m m i t -
t e d t o l a u n c h i n g s o m e 4 0 s p e c i a l t y
p r o d u c t s b y 2 0 2 5 H e t e r o f o c u s e s o n r e s e a r c h a n d d e v e l o p m e n t , i n v e s t i n g o v e r $ 2 5 0 m i l l i o n i n p o r t f o l i o e x p a n -
s i o n a n d n e a r l y $ 5 0 0 m i l l i o n i n c o r p o -
r a t e i n f r a s t r u c t u r e t o a d d r e s s t h e g r o w i n g m a r k e t d e m a n d f o r s p e c i a l t y
p r o d u c t s
Hetero’s injectable manufacturing facility is well equipped to produce 90 million units of liquid injectables, 60 million units of lyophilized injectables and 20 million units of powder injectables annually With approximately 65% of new drugs in the U S market expect-
t i o n c
• Prescription Technology Solutions: McKesson helps solve medication access, affordability and adherence challenges for patients by working across healthcare to connect patients, pharmacies, providers, pharmacy benefit managers, health plans and biopharma companies McKesson serves its biopharma and life sciences partners, delivering innovative solutions that help people get the medicine they need to live healthier lives Additionally, McKesson offers prescription price transparency, benefit insight, dispensing support services, third-party logistics and wholesale distribution support
Business Priorities
W o r k i n g t o g e t h e r , M c K e s s o n n a v ig a t e s t o d a y ’ s e v o l v i n g h e a l t h c a r e
l a n d s c a p e a n d d r i v e
f o r i t s d i s t r i -
b u t i o n a n d p h a r m a c y b u s i n e s s e s , a n d e v o l v e i t s f u l l p o r t f o l i o o f b u s in e s s e s .
Impact
McKesson is an impact-driven organization that is committed to providing equitable and dynamic opportunities for people to thrive, collaborating to improve health outcomes for patients, enhancing the health of those in its communities and delivering environmental action for health. All in service to its people, partners, community and p l a n e t . M c K e s s o n i s d e d i c a t e d t o e n a b l i n g l a s t i n
l advance health outcomes for people everywhere.
Investments in Tomorrow’s Care
By investing in new tech-enabled services and solutions, McKesson Ventures
important generic injectable molecules to the market
helps entrepreneurs in the healthcare
McKesson invests in digital health companies to advance healthcare delivery,
patient
and experience Learn more at ventures mckesson com
mckesson com or stop by booth #221
ed to be specialty pharmaceuticals in 2024, the company is strategically positioned to contribute significantly to this segment
Camber’s current portfolio includes:
• Daptomycin (generic for Cubicin®)
• Fosaprepitant (generic for Emend®)
• Lacosamide (generic for Vimpat®)
• Neostigmine Methylsulfate (generic for Bloxiverz®)
• Succinylcholine Chloride (generic for Quelicin®)
• P a n t o p r a z o l e ( g e n e r i c f o r Protonix®)
Oncology care is central to Camber Specialty’s goals, with a deep pipeline of generic products in development As a global supplier of critical care products, including those for rare disease therapies, the company aims to bring
C a m b e r S p e c i a l t y e m p h a s i z e s partnerships, highlighting communication and transparency as core values The company’s strategic account management teams work to enhance c
with partners, aiming to mitigate risks With a proven track record of maintaining a 99% service level in p r i m a r y p o s itions across its p o r t f o l i o , C a m b e r u n d e r s c o r e s i t s c
ment to quality, supply and service
Why Designer Greetings is the Perfect Partner for Your Pharmacy
Designer Greetings is not just another name in the greeting card industry; it’s a family owned and operated company
t
since 1982. With over 24,000 award-
D
Greetings is a leader that continues to thrive and innovate, ensuring it meets the needs of its customers and partners
Drugstores and pharmacies looking to boost their sales and offer superior products need look no further Designer Greetings designs effective, customized planograms tailored to the unique demographics and needs of each store, ensuring optimal sales and a better return on investment Its cards are known for their high quality, crafted with heavyweight stock and intricate embellishments, offering an excellent perceived value
fresh stock. Its effective merchandising materials and creative marketing support help stores attract and retain cus-
Customers appreciate the conveni
cards and gift products, while convenience seekers enjoy the ease of picking up a stylish, trendy greeting card while getting other essentials at their local p h a r m a c y O c c
buyers are drawn to the modern and trendy designs that stand out on the shelves
Designer Greetings’ commitment to excellence extends beyond its products Designer Greetings offers superior order turnaround times of 24-48 hours, ensuring that pharmacies always have
pharmacies receive the right products, minimizing disruptions and maximizing sales
For pharmacies seeking a reliable,
Greetings is the ideal choice Its comprehensive approach, combining quality, convenience and exceptional service, makes it the perfect partner for any
greeting card offerings and customer satisfaction
F
www designergreetings com or stop by booth #2540
Premama Offers Support at Every Step
h a t exists to support women with highquality, science-backed supplements that provide all the vitamins needed throughout fertility, pregnancy and p o s t p a r t u m T h e Premama Wellness p o r t f o l
s
products including P
q u a
s u p p l ements designed to support the entire m o t h e r h o o d j o u rney in four stages: Balance (for preg-
n
Premama is currently marketed as a premium supplement brand and will be sold directly to consumers on its own website, as well as via Amazon and Walmart with additional retailers
tion), Conceive (for fertility support for him and her), Carry (for vitamin support during pregnancy)
a n d C a
coming in the near future. Premama products serve the unmet needs of
The New Value Creator for Automated Pharmacy
Service and support requirements for p h a r m a c y h a v e c h a n g e d P h a r m a c y
S e r v i c e & S u p p o r t ( P S S ) s h o u l d n o longer be relegated to the technical realm Spare part supply, repairs, hotl i n e , m a i n t e n a n c e , o n - s i t e i n t e r v e ntions and training has to be complemented by a new generation of services in today’s high-velocity, high-volatility environment Here are PSS trends you should look for
Data-Driven
A modern approach for PSS starts with data New digital service tools provide r e a l - t i m e i n s i g h t s d u r i n g o n g o i n g operation These services visualize the status of machines all the way down to the component level They also enable efficient resource planning and operational excellence as well as systemwide analysis that enables smarter and faster decision-making
Look for a tech partner that offers condition monitoring and advanced software for SCADA, CMMS, warehouse operational control and big data anal y t i c s “ F u t u r e l o g i s t i c s s y s t e m s w i l l decide autonomously which services are to be deployed at which time and q u a n t i t y , ” s a i d M a n f r e d F u c h s , V i c e P r e s i d e n t I n t e r n a t i o n a l C u s t o m e r Service, KNAPP
Strategic
Pharmacies are challenged on so many fronts that they now look to their tech partners to better align service and s u p p o r t w i t h b u s i n e s s g o a l s T h i s strategic alignment necessitates a high level of expertise in intralogistics, a deep knowledge of industry requirements and the ability to innovate for success
into play at the beginning of every project – not at the end and they are tailored for organizational needs
Comprehensive
T o a d e q u a t e l y s u p p o r t t h e c o m p l e x n e e d s o f t
Look for a tech partner that provides proactive CMMS guidance coupled with the complete visualization of machine control data
Consumerized H a r v a r d B u s i n e s s R e v i e w s a y s , “ B u s i n e s s - t o - b u s i n e s s b u
supply chains and pharmacy This consumerized experience should “deliver on the more personalized, fast and
tools and data-driven capabilities can offer ” Today’s B2B buyers value real-
instant support and first contact resolution
strong
culture, sophisticated digital tools and a proactive approach to problem resolution
More than 90% of KNAPP service calls are solved remotely
L o o k f o r a t e c h p a r t n e r w i t h a proven service record that spans consulting and system design all the way t h r o u g h t o r e t r o f i t s a n d r e v i t a l i z a t i o n K N A P P S e r v i c e s
knapp com or stop by booth #2531
Explore Uniweb’s Newest American-Made Quality Quick Retail Kits for Merchandising Displays
These quick-turnaround units ship with everything your team needs to be up and running within hours Both the sin-
gondolas These gondolas are made from heavy-duty powder-coated steel and provide unlimited merchandising
HealthXWire Awards R&R Medicinals
Best New Product of 2024 for Topical Pain Relief
H e a l t h X W i r e h a s h o n o r e d R & R
wall panels, center aisle gondolas, end caps, lock-
i
rolling display units
U
complete merchandising solution Constructed of
2 4 g a u g e c o l d - r o l l e d steel, the panel features
c o n t i n u o u s h o r i z o n t a l
c h a n n e l s v e r t i c a l l y spaced one inch apart.
Uniweb’s unique shape gives customers unlimited storage and organization options. The panel’s density ensures no wasted space or gaps. With only three main components – a pre-assembled panel, legs and a metal deck – your team will be up and running in less than a day.
Place merchandise virtually anywhere on the panel. This allows for greater display space utility than conv e n t i o n a l p e g b o a r d o r s l o t w a l l s y stems. Increase product facings by a minimum of 17 to 25%. Reinforced with steel stiffeners welded to the back of each panel, these panels will not rip or tear.
The single-sided System 88 gondolas are available in two ready-to-ship sizes: 48”W x 84”H or 32”W x 84”H including standard shelves 48”W + 24 shelves / 32”W + 16 shelves
Uniweb also offers high-density, f r e e - s t a n d i n g , d o u b l e - s i d e d S l i m l i n e
shelve and peg items side by side on these gondolas. Quick install with only three main components: a pre-assemb
metal decks.
Slimline gondolas are available in two ready-to-ship sizes: 48”W x 84”H or 3 2 ” W x 8 4
d shelves 48”W + 48 shelves / 32”W + 32 shelves.
All System 88 and Slimline gondola kits are painted RX White. Standard shelves are 15-7/8” x 7-1/4”. The units will be shipped in 7-10 business days from the payment date
For more information, go to www uni webinc com, call 800 486 4932 or stop by booth #2631
Over Half of Americans More Likely to Try Products Promoting Healthier, Sustainable Lifestyles
More than half of Americans (55%) say they're more likely to try a new product if it's marketed as being aligned with a healthier and more sustainable l i f e s t y l e ,
y commissioned by NCSolutions (NCS), the leading company for improving advertising effectiven e s s f o
t h e c o n s u m e r p a c kaged goods (CPG) ecosystem
Nearly half (47%) of consumers say they've specifically purchased a food or
(59%) recently purchased a new prod-
Medicinals, a provider of CBD products, with the Best New Product of 2024 for Topical Pain Relief award. This recognition highlights R&R Medicinals' contributions and innovations in the indust r y , r e s p o n d i n g t o t h e i n c r e a s i n g demand for high-quality CBD products for safe and organic pain management
H e a l t h X W i r e h a s h o n o r e d R & R
among seniors has seen a substantial rise. According to a recent study, a growing number of seniors reported u
found that since the pandemic began, one in eight older adults regularly use CBD products, with 34% using them more than four times per week These s
beverage product in the last 30 days to get more vitamins or nutrients, while
Medicinals, a provider of CBD products, with the Best New Product of 2024 for Topical Pain Relief award This recognition highlights R&R Medicinals' contributions and innovations in the indust r y ,
demand for high-quality CBD products
R&R Medicinals has distinguished
cream, crafted with
n g demand for high-quality CBD products for safe and organic pain management
T h e U S t o p i c a l p a i n r e l i e f market was valued at $2,829 92 million in 2022 and is projected to grow at a CAGR of 4 67% from 2023 to 2032 Globally, revenue in the CBD Products market is expected to reach $6 90 billion by 2024 As the popularity of CBD products grows and the demand for topical pain relief increases, consumers are turning to CBD for its safe and allnatural pain-relieving properties CBD, or cannabidiol, has gained popularity across various demographics for its potential to alleviate pain and i
33% buy to improve sleep and 29% to support gut health More than one in four Americans (27%) purchased a new product because it is good for the environment
Since the first Earth Day in 1970, eco-friendly products, such as laundry detergent using sustainable packaging, have been designed and marketed t o e
Functional (or fortified) foods, which involve modifying or enhancing the n u
l f
o r added health benefits beyond basic nutrition, are also a growing trend Examples of functional foods include v
stubborn, longterm pain that's wreaking havoc
pulled
muscle or have another
strength formula can help you recover, and you'll never need to worry about the harsh side effects that can come w
tions "
R&R Medicinals' commitment to providing high-quality CBD products has resonated with consumers, contributing to the brand's success Its dedication to customer satisfaction is evident in its industry-unique 60-day money-back guarantee, allowing customers to experience the benefits of the products risk-free
www rrmveds com
Younger generations are more likely to consider the effect of their food or beverage product choices on the environment than older generations Fortyeight percent of Gen Z and 44% of millennials consider this effect always or often, compared to 33% of Gen X and 29% of boomers Likewise, younger consumers factor in the effect on the environment of their choice of laundry or cleaning products more often than older consumers Fifty-one percent of Gen Z and 41% of millennials consider this effect always or often, compared to
How Exceptional Patient Experiences Translate into Pharmacy Revenue Growth with NimbleRx
By Scott Von Deylen, Vice President of Sales, NimbleRx
We know that patients are the heart of your business When they have excep-
t i o n a l e x p e r i e n c e s t h a t m a k e t h e i r
h e a l t h c a r e j o u r n e y s e a m l e s s , y o u r pharmacy will grow – and Nimble is here to help supercharge that process
The Impact of Magical Patient Experiences
T o p e r f e c t y o u r p h a r m a c y ’ s p a t i e n t
r p o s e -
f u l l y c r e a t e d t o m a k e t h e i r w e l l n e s s
j o u r n e y w i t h y o u r p r a c t i c e m o r e c o n -
v e n i e n t .
Y o u r p a t i e n t s w i l l r e c e i v e m e s -
s a g e r e m i n d e r s f r o m N i m b l e o n y o u r
p h a r m a c y ’ s b e h a l f a n d f r o m t h e r e ,
t h e y c a n r e q u e s t r e f i l l s o n t h
s c h e d u l e v a c c i n e s , t r a c k d e l i v e r i e s ,
c h e c k o u t a n d p a y o n l i n e o r s c h e d u l e
p i c k u p
SmartSense (Cont’d. from p. 1)
i n c l u s i v e m o d e l t a i l o r e d t o o p e r a t i n g a t s c a l e . W h a t s e t s t h e S m a r t S e n s e
s o l u t i o n a p a r t i s i t s s c a l a b i l i t y a n d
a d o p t a b i l i t y , m a k i n g i t a n i d e a l
c h o i c e f o r l a r g e e n t e r p r i s e s a n d m i d -
s i z e c o m p a n i e s i n t h e p h a r m a c e u t i c a l
i n d u s t r y . A c o n d i t i o n m o n i t o r i n g
p l a t f o r m d e s i g n e d t o c a t e r t o t h e
n e e d s o f l a r g e e n t e r p r i s e s ,
S m a r t S e n s e h e l p s c h a i n d r u g s t o r e s
t r a n s f o r m t h e i r b u s i n e s s b y i n c r e a si n g p a t i e n t s a f e t y , h e l p i n g e n s u r e
r e g u l a t o r y c o m p l i a n c e , m i n i m i z i n g
l a b o r c o s t s , e n s u r i n g m a x i m u m e f f ic i e n c y , m i n i m i z i n g f a l s e p o s i t i v e s a n d p r o v i d i n g p r o a c t i v e a l e r t s f o r f a c i l i -
t i e s m a i n t e n a n c e .
O u r a l l - i n c l u s i v e G o - t o - M a r k e t
m o d e l a l l o w s p h a r m a c i e s t o l e a s e
h a r d w a r e , s o f t w a r e , c o n s u l t i n g , i n s t a l l a t i o n a n d i n t e g r a t i o n o v e r f o u r - y e a r t e r m s , r e d u c i n g t h e i r r i s k a r o u n d b u y i n g n e w h a r d w a r e , p a yi n g f o r u n f o r e s e e n u p g r a d e s a n d E O L
d i s r u p t i o n s P l u s , t h e S m a r t S e n s e s y s t e m i n t e g r a t e s w i t h e x i s t i n g m o ni t o r i n g h a r d w a r e , a m p l i f y i n g p r e v io u s i n v e s t m e n t s i n s t e a d o f w a s t i n g
p u r c h a s e s f r o m t h e p a s t W e m a k e i t
e a s y f o r y o u r f i n a n c e t e a m t o b u y f r o m u s w i t h p r e d i c t a b l e , n o - s u r p r i s -
e s a g r e e m e n t s t h a t k e e p y o u r o p e r -
y o u m i g h t !
Because we’ve made it easy for patients to order, pay and sign for their prescription anytime, anywhere, you see:
• Reduced outbound call volume
• Increased refill volume and prescriptions sold after-hours
• More OTC add-ons
• More vaccines administered T h i s i s a l l a c h i e v
unique business model where we take the heavy lifting of patient communications off your hands and send automated messages on your behalf.
Translating Enhanced Experiences into Meaningful Practice Growth T h o u g h e
The NimbleRx platform enables you to get:
• M o r e r e v e n u e w i t h M o b i l e Checkout
• More OTC sales and refills
• More revenue from vaccines
• M o r e r e v e n u e f r o m N i m b l e ’ s unique Experience Payments
W h a t e x a c t l y a r e E x p e r i e n c e Payments? To help independent pharmacies grow and thrive, we’ve modeled our business after today’s most popular consumer apps, which make their money by serving relevant ads to consumers
Our Experience Payments program compensates our partner pharmacies every time a patient goes through the c o m p l e t e N i m b l e e x p e r i e n c e a n d enables us to offer our solution at no cost to pharmacies
As with anything we do at Nimble, this program was built with patient d a t a p r i v a c y a n d s e c u r i t y i n m i n d Nimble, and our Experience Payments
p r o g r a m , i s H I P A A - c o m p l i a n t a n d respects the sensitive nature of the pharmacy-patient experience.
N i m b l e ’ s E x p e r i e n c e P a y m e n t s aren’t simply new revenue streams for practices – they give pharmacy owners more capital to invest in staff, technolo g y a n d m a r k e t i n g t h a t c a n h e l p future-proof their practice.
For more information and to schedule a d e m o n s t r a t i o n , g o t o w w w . n i m b l e r x.com/pharmacies. Learn more by calling 949.422.4430 or stop by booth #2714.
a t i n g s y s t e m s u p t o d a t e w i t h o u t h i d d e n p r i c e s t r u c t u r e s o r h a r d w a r e
f e e s . A n o t h e r k e y f e a t u r e o f t h e
S m a r t S e n s e s o l u t i o n i s i t s e a s e o f i n s t a l l a t i o n , w h e t h e r t h r o u g h s e l f -
i n s t a l l a t i o n , p r o f e s s i o n a l i n s t a l l a t i o n
o r w h i t e g l o v e i n s t a l l a t i o n . W i t h w i r e - f r e e c a r r i e r - a g n o s t i c c e l l u l a r
c o n n e c t i v i t y , t h e s y s t e m i s 1 0 0 %
c o n n e c t e d a n d p l u g - a n d - p l a y , m a ki n g i t i n c r e d i b l y e a s y t o s e t u p a n d
s t a r t u s i n g i m m e d i a t e l y . O n c e t h e
s y s t e m i s i n s t a l l e d , i t g o e s t h r o u g h a
t w o - w e e k s t a b i l i z a t i o n p e r i o d w h e r e i t l e a r n s t h e b e h a v i o r o f t h e r e f r i g e ra t i o n a s s e t s a n d p r e s s u r e d i f f e r e n t i a l o f c l e a n r o o m s , a d j u s t i n g t o t h e s t a n -
d a r d o p e r a t i n g p r o c e d u r e s o f t h e
s p e c i f i c p h a r m a c y c h a i n . T h e s y s t e m a n a l y z e s d a t a a t r e g u l a r i n t e r v a l s , e n s u r i n g t h a t f a l s e p o s i t i v e s a r e m i ni m i z e d a n d e f f i c i e n c y i s m a x i m i z e d b a s e d o n t h e u n i q u e r e q u i r e m e n t s o f e a c h p h a r m a c y F i n a l l y , t h e e a s e i n a d o p t a b i l i t y i s w h a t s e t s S m a r t S e n s e a p a r t O u r
s o l u t i o n i s i n c r e d i b l y u s e r - f r i e n d l y , a l l o w i n g p h a r m a c y s t a f f t o q u i c k l y
l o g i n a n d a c c e s s r e a l - t i m e d a t a o n t h e s t a t u s o f t h e i r p h a r m a c y o p e r a -
t i o n s a n d c o r r e c t i v e e n t r y a n d
r e p o r t i n g S t a f f h a v e r e a l - t i m e v i s i -
b i l i t y t o s i t e - l e v e l d a t a w i t h a l e r t s
b e i n g s e n t f o r e x c u r s i o n s , p o w e r f a i l -
u r e s , o p e n / c l o s e s t a t u s o f r e f r i g e r a t -
e d a s s e t , l o w b a t t e r y , e t c . T h e s y s -
t e m s e n d s a l e r t s v i a t h e a p p , e m a i l ,
t e x t , v o i c e m a i l o r p h o n e , e n s u r i n g
t h a t s t a f f a r e a l w a y s a w a r e o f a n y
i s s u e s t h a t a r i s e . F u r t h e r m o r e , t h e
S m a r t S e n s e s o l u t i o n o f f e r s a h i g h
l e v e l o f v i s i b i l i t y a n d c o n t r o l t o
d i r e c t o r s , v i c e p r e s i d e n t s a n d o t h e r
s t a k e h o l d e r s w i t h i n t h e p h a r m a c y
c h a i n . T h i s m a k e s i t e a s y t o t r a c k
h o w t h e s y s t e m i s b e i n g u t i l i z e d
a c r o s s t h e c h a i n a n d i d e n t i f y o p p o rt u n i t i e s f o r t r a i n i n g , i m p r o v e m e n t ,
r e c o g n i t i o n a n d g a m i f i c a t i o n . W e
h e l p e n s u r e c o m p l i a n c e w i t h C D C , V F C , F D A a n d B O P ( a l l U . S . s t a t e s )
r e g u l a t i o n s .
F o r l a r g e - s c a l e c h a i n d r u g s t o r e s ,
S m a r t S e n s e o f f e r s a c o m p r e h e n s i v e , s c a l a b l e a n d p r e d i c t a b l e s o l u t i o n t h a t i s e a s y t o a d o p t a t a l l l e v e l s o f t h e o r g a n i z a t i o n W i t h i t s a b i l i t y t o m i n i m i z e f a l s e p o s i t i v e s , m a x i m i z e
e f f i c i e n c y a n d p r o v i d e r e a l - t i m e
i n t e l l i g e n c e a n d a l e r t s , t h e
S m a r t S e n s e s o l u t i o n i s a m u s t - h a v e
f o r a n y p h a r m a c y b r a n d l o o k i n g t o s t r e a m l i n e o p e r a t i o n s a n d i m p r o v e
o v e r a l l p e r f o r m a n c e
For more information, go to www smart sense co or stop by booth #2118
Haleon Launches Advil Targeted Relief: Fast, Powerful and Precise Pain Management
Haleon's Advil brand introduces its lat-
cream is the only one of its kind with four active ingredients, each playing a crucial role in delivering fast and powerful pain relief that lasts up to eight hours The synergistic effect of menthol, capsaicin, camphor and methyl s
y approach to pain relief, providing a cooling and soothing sensation, blocking pain signals and stimulating blood
33% of Gen X and 35% of boomers
"The movement toward a 'healthier you, healthier Earth' has only accelerated over the last decade, driven by factors such as an aging population, consumers' growing interest in convenience and advances in nutrition," said Alan Miles, Chief Executive Officer, NCSolutions "There's greater awareness and concern, especially among younger consumers, about their own health and the planet's health. As our findings show, consumers continue to f a c t o r w e l l - b e i n g a n d s u s t a i n a b i l i t y into their purchase decisions, which is a powerful and positive message for CPG brands to hear on this Earth Day."
A Sustainable Impact on Brand Loyalty
Almost half (47%) of consumers say that when they see a brand advertising p r o d u c t s t h e y t y p i c a l l y b u y , t h e y ' r e more likely to keep that brand in mind the next time they shop.
Additionally, if a brand's mission aligns with the consumer's values, 58%
flow to the affected area
Advil Targeted Relief is your go-to solution for targeted, long-lasting relief from arthritis pain, joint pain, backaches, sprains, strains and sore muscles Advil Targeted Relief starts working on contact, targeting pain at the source
With Advil Targeted Relief, Haleon continues to lead the way in pain mana
t h e needs of consumers who believe in the efficacy of an oral and topical dual
say they're very or completely likely to buy that brand's product When a CPG brand's healthy and sustainable mark e t i n g m e s s a g e s y n c s w i t h a c o nsumer's values and preferences, 42% say it enhances their overall positive brand perception
H o w e v e r , c o n t r o v e r s i a l s t a n d s from a brand can also backfire: 28% of Americans prefer to keep controversies out of the shopping cart, while 19% only like it when the brand agrees with their own.
"As preferences evolve, health and sustainability have become non-negot
sumers," said Dan Malmed, chief revenue officer, NCSolutions. "The NCS
demonstrate that emphasizing healthy
brand. By prioritizing these important product attributes, CPG brands can not only meet market demands, but they can also drive long-term growth and be more relevant in an increasingly conscious marketplace."
approach to managing joint and muscle pain
C o n s u m e r r e s e a r c h shows:
• Pain sufferers try a variety of ways to relieve pain a
their tool kits
• 22% of all pain sufferers are looking for better pain relief options
Rachel Marler, Haleon U S ’s Chief Customer Officer said, "At Haleon, we are thrilled to introduce Advil Targeted Relief that exemplifies our relentless pursuit of excellence and deep human understanding Our Advil Targeted Relief is not just a testament
sumers " A
Healthier for Earth: Brand Loyalty and Longer Purchase Cycles
When shopping for laundry or cleaning products, 40% of consumers say they always or often consider the effect of their product choice on the environment, and 37% say they consider these attributes when shopping for skin care products and food and beverages
How often are consumers considering these healthy and sustainable purchase factors? In 2023, the average p u r c h a s e c y c l e f o r h o u s e h o l d c a r e products ranged between 75 - 93 days, according to NCS' proprietary CPG purc h a s e d a t a . L a u n
purchased every 75 days, on average, and bleach and bathroom cleaners had longer purchase cycles, 93 days and 91 days, respectively. In the skincare category, American households purchased facial cleanser and body lotion once every quarter, while they purchased sunscreen every 53 days.
"CPG brands that embrace sustainability and healthy living as an ongoing practice can expect to find and connect with like-minded consumers, accord-
advil com, www haleon com or stop by booth #625
ing to the sentiment expressed in the latest survey," said Deirdre McFarland, Senior Vice President, Marketing and C
authentically aligning with consumer values, brands have the power to cultivate lasting brand loyalty, drive incremental sales as well as shape a brighter and more sustainable future – a winwin for all "
A Roadmap to the Buying Journey of Conscious Consumers Health- and eco-conscious consumers are most influenced to buy a wellness or sustainable product after seeing it advertised on TV and ad-supported s t r e a m i n g ( 4 4 % o f A m e r i c
, f o
lowed by social media (39%) and internet/website display ads (37%).
Consumers are most likely to purchase products that support a healthier you or healthier earth at the grocery store (67%), via a website (39%) or in a drug store (39%).
F o r m
.ncsolutions.com.
Sustainable Lifestyles (Cont’d. from p. 14)
St. Louis Entrepreneur Receives $1 Million to Build Innovative Pharmacy After Walgreens Closings
Dr. Marcus Howard is a St. Louis entrepreneur who recently received $1 million to build an innovative new pharm a c y t o c o m b a t t h e i m p a c t o f Walgreens closings in his hometown. GreaterHealth Pharmacy & Wellness is a full-service pharmacy that combines free delivery and telehealth services to allow patients in pharmacy deserts to g
and affordable OTC medicines, contributing to the well-being of patients throughout the United States.
Strategic Partner
A s a s t r a t e g i c s u p p l i e r , C a m b e r
Consumer Care serves retailers seeki n g h i g h - q u a l i t y , p r i v a t e l a b e l O T C m e d i c a t i
n s . T h i s a p p r o a c h c r e a t e s value for its partners and delivers cost savings to consumers. The company’s primary focus areas include allergy, pain and gastrointestinal issues, offeri n g v a r i o u s d o s a g e f o r m s s u c h a s
KeySource (Cont’d. from p. 1)
in their local communities.
KeySource’s customers are its key priority, and it strives to provide every customer with the highest level of service. By assigning a dedicated account manager to every pharmacy, KeySource provides excellent, customized service that is tailored to meet the needs of customers. Your account manager will get to know you and your specific company needs to provide an unmatched level of service.
homes. There are currently 45,000 residents in St. Louis living in pharmacy deserts and with more Walgreens closings on the horizon, the number could grow significantly.
began to create pharmacy deserts for thousands of residents in St Louis, Dr Howard began raising $1 million to
tablets, capsules, powders, solutions a n d s u s p e n s
unwavering commitment to quality, C
the highest manufacturing standards, prioritizing health, safety and environmental practices.
Strong Global Presence
With a robust global presence, Hetero, Camber’s parent company, operates 45
s t a t e - o f - t h e - a r t m a n u f a c t u r i n g f a c i l it i e s s t r a t e g i c a l l y l o c a t
including in the United States. Hetero extends its reach to more than 140
KeySource focuses on offering a r o b u s t , c o n s i s t e n t , r e l i a b l e p r o d u c t line. It knows how important consistency is to its customers and their patients, and KeySource routinely supplies the same products by the same manufacturers. To ensure a safe supply chain, KeySource sources its pharmaceuticals either directly from manufacturers that are FDA approved or indirectly from other licensed and credible authorized trading partners. KeySource is DSCSAcompliant, and ships products from its
s
sourcing, I sought to marry these principles with clinical science. My goal w a s t o
sourced healing products at extremely reasonable prices, ensuring they were accessible to underserved consumers
address the growing pharmacy deserts in his hometown According to a podcast on Nine PBS, Dr Howard got the b
o s t h e n
w h e n h e m e t fellow St Louis resident and Build-aBear Workshop Founder, Maxine Clark With Clark's business background and expansive network, the two were able to identify 80 potential investors for the project After receiving 79 rejections, a local foundation focused on health equity gave Dr Howard a $1 million investment to build GreaterHealth Pharmacy & Wellness
From a centrally located hub, the pharmacy delivers medication to the homes of residents across the metropol-
making medicine affordable and globally accessible.
Distinct Advantage
C a m b e r C o n s u m e r C a r e ’ s d i s t i n c t
a d v a n t a g e l i e s i n i t s t e c h n i c a l a n d
g l o b a l r e s o u r c e s , i n c l u d i n g f a c i l i t i e s
a n d j o i n t v e n t u r e s i n t h e U n i t e d
S t a t e s , I n d i a , S o u t h A m e r i c a , S p a i n
a n d t h e M i d d l e E a s t . T h e c o m p a n y
e x e r c i s e s u n p a r a l l e l e d c o n t r o l o v e r
e v e r y a s p e c t o f t h e s u p p l y c h a i n , f r o m a c t i v e p h a r m a c e u t i c a l i n g r e d i -
e n t s t o f i n i s h e d d o s a
KeySource is a member of both the Healthcare Distribution Alliance (HDA)
Specialty Pharmacy (NASP).
KeySource is committed to making ordering easy. Customers can place orders in a variety of ways, including o n l i n e o n K e y S o u r c e . c o m , v i a t h e phone with a dedicated account manager or via EDI. Most orders are shipped the same business day, with options available for next-day delivery.
chemicals or long-term negative side effects. G u r u N a n d a f o c u s e s o n s e r v i n g underserved communities, maintaining production in America to boost employment and contribute to society.
E n s u r i n g h i g h q u a l i t y a
country of origin is another key priority.
itan area It also employs a team of pharmacists who provide telehealth services over the phone or on Zoom Telehealth services include medication education, comprehensive medication review, health screenings, coordinating provider appointments and more "To make pharmacy more accessible in pharmacy deserts we are first bridging the trust gap and second, we are making it more convenient by offering free delivery and telehealth options," says Dr Howard The pharmacy has also trademarked the phrase radically inclusive, culturally responsive pharmacy and has a mission to provide services to all people and across all lines of difference
Private Label Opportunities
Camber Consumer Care has extensive experience with private label partnerships and currently supplies a variety of products to more than 5,000 major retail outlets. For private label opportunities, contact your Camber representative.
For more information, go to www.camber pharma.com or stop by booth #1231.
There are no contractual obligations to purchase from KeySource, and many additional perks are offered to customers, including extended billing terms for qualified customers, as well as flexible payment options.
KeySource prides itself on its large company abilities, while maintaining its small company agility.
For more information, visit booth #2231, g o t o w w w . k e y s o u r c e . c o m o r c a l l 800.842.5991. i n d u s t r y , s e t t i n g f o r t h a m i s s i o n t o b r i d g e t h e g a p b e t w e e n A y u r v e d i c traditions and modern Western medicine. The very essence of the compan y ’ s n a m e , G u r u N a n d a , e c h o e s P u n e e t ’ s p e r s o n a l j o u r n e y t h r o u g h Ayurveda, encapsulating the goal to s h a r e t h e t r a n s f o r m a t i v e p o w e r o f ancient healing practices with unders e r v e d c o m m u n i t i e s . H o w e v e r , t h e
c r e a t i o n o f G u r u N a n d a w a s a l s o d e e p l y p e r s o n a l . I g r e w f r u s t r a t e d with products that were ineffective, laden with chemicals and often prohibitively expensive, especially those claiming to be natural and efficacious These high-cost products were typically available only in specialty natural food stores, making them inaccessible
t o t h e a v e r a g e c o n s u m e r w i t h a h o u s e h o l d i n c o m e u n d e r $ 6 0 , 0 0 0
Fueled by a passion for Ayurveda’s
p r e v e n t a t i v e a n c i e n t w i s d o m , c o mb i n e d w i t h e x t e n s i v e k n o w l e d g e i n
GuruNanda was born, embodying a commitment to quality, affordability and inclusivity, and bringing the benefits of Ayurvedic healing to all
CDD: What is the philosophy behind GuruNanda?
PN: At the heart of GuruNanda's philosophy is a commitment to honesty, prioritizing the use of natural ingredients and incorporating safe synthetics only when necessary to ensure consumer safety I believe that everyone, regardless of financial status, should have access to high-quality products that
p p r o a c h c o m b i n e s ancient Ayurvedic wisdom with modern science, aiming to improve lives while respecting both tradition and innovation
CDD: How does GuruNanda serve the needs of the underserved market?
PN: GuruNanda serves the needs of the underserved market by focusing on affordability, accessibility and cultural relevance Without any ego attached, we sell to all retailers, whether they are d i s c o u n t t r a d e r s o r m a s s r e t a i l e r s , ensuring that our high-quality products are available to everyone We pre-
fer to ship to stores that cater to underserved audiences, making our products accessible to those who need them most. We also prioritize giving back to the communities that grow our natural ingredients. We invest in the education o f f a r m e r s ’ c h i l d r e n a n d s u p p o r t orphanages, ensuring that the people who cultivate our essential oils benefit from our success. By working on low m a r g i n s a n d b u y i
sources, we can offer natural products at prices lower than synthetic alternatives, making holistic wellness accessible to all
CDD: What are your top sellers?
PN: Oil pulling mouth rinse, dual barrel m
m
t hwash, butter on gums toothbrushes, expanding floss, water flosser with UV light and white strips with coconut oil F o r m
GuruNanda (Cont’d. from p. 1)
Camber (Cont’d. from p. 1)
(Cont’d from p 1) s o l u t i o n s t o m
make life better for people living with diabetes We spun off from Becton, Dickinson and Company (BD) about two years ago, and although embecta is a new name in the diabetes care space, we have a legacy in insulin delivery that extends back 100 years to 1924, when we introduced the world’s first specialized insulin syringe Today, we are the world’s largest m a n u f a c t u r e r o f p e n n e e d l e s a n d insulin syringes, making about eight billion injection devices a year, which are used by approximately 30 million people in more than 100 countries Ultimately, we want our products and services to enable more people to live their lives unlimited by diabetes
C D D : H o w c a n e m b e c t a h a v e a n impact on the treatment of diabetes?
Hut (Cont’d. from p. 1)
products that feature high-quality formulas and playful textures in an array of delectable scents Tree Hut is sure to h a v e i t e m s t h a t y o u r s h o p p e r s a r e looking for and will notice as the Tree Hut assortment features vibrant colors that jump off the shelf with an eclectic a e s t h e t i c i n v a r i e t a l p r o d u c t t y p e s With a growing focus on self care, Tree Hut delivers scents that allow the shopper to elevate their day and match s h o w e r a n d b a t h p r o d u c t s t o t h e i r
Liquid I V (Cont’d from p 1)
No pool day is complete without H y d r a t i o n M u l t i p l i e r P o p s i c l e Firecracker When creating the Popsicle Firecracker flavor, the team faced the unique challenge of piecing together something complex and delightful to mimic the layers of this classic treat Lemon lime, tart cherry and succulent raspberry flavors blend to taste just like your favorite Popsicle
use Up to 40% of Americans report suffering from symptoms that may be indicative of dry eyes such as eye strain, tired eyes and dryness when they use digital devices
T o a d d r e s s t h e g r o w i n g p r e v alence of this condition, Bausch + Lomb has continued to invest in innovation to provide consumers a wide range of over-the-counter and prescription eye drops to address their individual needs But what the dry eyes category has been missing is a clinically proven eye supplement that delivers relief from the inside using a proprietary blend of ingredients
f o l i o t o h e l p a d d r e s s t h e s i g n i f i c a n t
u n m e t n e e d s f o r c h r o n i c d i a b e t e s
c a r e F o r e x a m p l e , w e r e c e n t l y s u b -
m i t t e d a 5 1 0 ( k ) p r e m a r k e t f i l i n g t o t h e
U S F o o d a n d D r u g A d m i n i s t r a t i o n
( F D A ) f o r o u r p r o p r i e t a r y d i s p o s a b l e
i n s u l i n d e l i v e r y s y s t e m ; i n a d d i t i o n ,
o u r R & D t e a m s a r e a d v a n c i n g t h e
d e v e l o p m e n t o f a c l o s e d - l o o p i n s u l i n
d e l i v e r y s y s t e m f o r p e o p l e w i t h T y p e
2 d i a b e t e s u t i l i z i n g o u r p r o p r i e t a r y
p a t c h p u m p , a p r o j e c t w h i c h c a r r i e s
B r e a k t h r o u g h D
mood
Launching this summer, Tree Hut is excited to step out of the shower by bringing Body Fragrance Mists to market with its retail partners The fine mist formula is luxurious and alcoholfree, delivering a light layer of hydration to the skin barrier as the last step of their self-care regimen or anytime they need a boost This joins the viral Shea Sugar Body Scrubs and others, s u c h a s F o a m i n g G e l B o d y W a s h , M
Body Butter, Moisturizing Shave Oil
Popsicle Firecracker is powered by L I V H y d r a s c i e n c e ™ t o d e l i v e r f a s t e r hydration than water alone In each stick, you can find three times the electrolytes of the leading sports drink, as well as eight clinically tested vitamins and nutrients
Liquid I V could not make just one ice cream-inspired flavor Sugar-Free Raspberry Sherbet is a fruit-forward, rainbow flurry of flavor, with zero sugar and zero artificial sweeteners In every sip, you’ll taste a meld of classic succu-
Bausch + Lomb, the eye vitamin market
l e a d e r , w i t h i t s P r e s e r V i s i o n ® a n d
Ocuvite® brands This past April 2024, Frontiers in Ophthalmology published statistically significant results of a clinical study evaluating the efficacy and safety of Blink™ NutriTears®, Bausch + Lomb’s novel daily nutritional supplement formulated to address the symptoms of dry eyes (These statements have not been evaluated by the Food and Drug Administration This product is not intended to diagnose, treat, cure or prevent any disease ) The supplement launched nationally in July 2024
CDD: How does embecta support the diabetes care community?
GB: We share a sense of urgency to advance diabetes care with those who are similarly focused on this goal, from p e o p l e l i v i n g w i t h
healthcare providers, caregivers and advocacy organizations that support them Together, we can help increase awareness, improve access and educ
tions We also work closely with our c u s t o m e r s , i n c l u d i n g h e
e providers and pharmacists, to ensure p e o p l e o n
n
h
h
access to the information and tools they need We developed a free app, embassador™ Companion 24/7, to provide educational content, personalized health management tools, diabetesfriendly recipes and more Even the
and Moisturizing Lip Butter across 20plus scents
W i t h o v e r 1 2 m i l l i o n l i k e s o n
T i k T o k , T r e e H u t h a s t a k e n s o c i a l
m e d i a b y s t o r m w h i l e w i n n i n g o v e r
c o n s u m e r s w i t h i t s n o u r i s h i n g a n d
c o l l e c t i b l e p r o d u c t l i n e u p T r e e H u t ’ s
u n i q u e p r o p o s i t i o n c o u p l e d w i t h i t s
e c l e c t i c a n d a u t h e n t i c a p p r o a c h t o
c o n t e n t h a s c r e a t e d a h i g h l y e n g a g e d
c o m m u n i t y o f f a n s a n d l o y a l i s t s t h a t
i s u n m a t c h e d w i t h i n t h e c a t e g o r y
T h i s a r s e n a l s e r v e s a s a u n i q u e b r a n d
v o i c e t o a m p l i f y t h e T r e e H u t n a m e
lent raspberry, tangy orange and lime zest flavors
When perfecting this flavor, the Liquid I V team taste-tested its way through the best brands of Rainbow S h e r b e t A l o n g t h e w a y , t h e t e a m noted what it loved, what could be left out and any key notes it had to include to develop this iconic flavor
Powered by its proprietary Amino Acid Allulose Blend, it delivers superior hydration than water alone (sans the sugar) Just like its other hydrated half,
155 adult participants with mild dry eye (aged 18-65; median age 42)
Participants were randomized to receive one Blink NutriTears or placebo capsule per day for 56 days (eight weeks)
Artificial tear use was also recorded
The Blink NutriTears clinical study
m e t b o t h o f i t s p r i m a r y e n d p o i n t s P a r t i c i p a n t s c o n s u m i n g
best insulin delivery methods may not be effective if used improperly; that’s why we believe education, tools and support are critical to helping all people with diabetes
CDD: What role do pharmacists play in education?
GB: Research has found that a signific a n t n u m
c t insulin reuse their needles Excessive needle reuse, along with not rotating
lumps of tissue under the skin that
insulin Pharmacists have an important role to play by ensuring that their customers have an adequate supply of needles to support their injection experience
embecta com or stop by booth #1037
a n d i t s r e t a i l p a r t n e r s t h r o u g h s h o pp i n g h a u l s , G R W M v i d e o s a n d c o l l e ct i o n t o i n f l u e n c e p o t e n t i a l s h o p p e r i n t e r e s t
Tree Hut believes that everyone deserves to take time in their day to feel good The family-owned brand still produces out of Coppell, Texas, and has spent 20 years making high-quality skin and body care at an affordable price
F o r m o r e i n f o r m a t i o n , g o t o w w w naterra com or stop by booth #2424
Popsicle Firecracker, each serving contains three times the electrolytes of the leading sports drink, and eight clinically tested vitamins and nutrients
E a c h f l a v o r i s n o w a v a i l a b l e a t www liquid-iv com, for a well-hydrated summer
For more information, go to www liquidiv com, call 855 386 4021, email info@ liquid-iv com or stop by booth #131
United States Over time, if left untreated, dry eyes can become more severe and impact eye health and vision,” said John Ferris, Executive Vice President, C
ments in tear production, and by day 14, total Ocular Surface Disease Index (OSDI) scores, as well as symptoms and vision domains of the OSDI significantly improved from baseline for particip a n t s c
placebo
blink com/products/blink-nutritears/ or stop by booth #351 hydrated twist
That has now changed, thanks to
The prospective, randomized, double-blind, parallel, placebo-controlled clinical study evaluated the efficacy and safety of Blink NutriTears in
“There are more than 150 million people who experience dry eyes in the
novel nutritional option that provides relief for dry eyes from the inside out and in as few as two to four weeks We believe this product will have a meaningful impact on sufferers of dry eyes ” Blink NutriTears is available in the eye care aisle or online at most major retailers nationwide
Blink NutriTears (Cont’d from p 1)
Tree
