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Branding Logo Book Guidelines
Brand Guidelines
Table of Content
Main Logo
Main Logo without Slogan
Main Logo Mono Colors
Main Logo Flat Colors
Logo Structure
Typography Structure
Exclusion Zone
Logo Colors Variation
Logo Usage App Icon
Logo Color
Logo Typography
Project Name Typography
Text Typography
Section 1. Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8
9
Section
Section 10 Section 11 Section 12 Section 13 Section 14
................................... ................................... ................................... ................................... ................................... ................................... ................................... Volume 1
Main Logo Primary Colors
The main logo is the face of Logo Name the primary visual expression that we use to identity the project, meaning that we need to be careful to use it correctly and to do so consislyenly.
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Branding Logo Book Guidelines 01 Volume 1
Main Logo without Slogan
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Branding Logo Book Guidelines 02 Volume 1
Main Logo Mono Colors
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Branding Logo Book Guidelines 03 Volume 1
Main Logo
Flat Colors
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Branding Logo Book Guidelines 04 Volume 1
Logo Structure
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Branding Logo Book Guidelines 05 Volume 1
Branding Logo Book Guidelines 06 Volume 1
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Exclusion Zone
Make sure that text or other design elements do not encroach on the logo. The marked space should always be given so logo can be free from any distraction.
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Branding Logo Book Guidelines 07 Volume 1
Logo Colors
Variations
“Brand Name” logo used on an application will often depend on the background and production method.
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Full Color One Color
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Branding Logo Book Guidelines 08 Volume 1
DO NOT resize or change the position of the logomark.
Logo Usage
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DO NOT move any parts of the logo.
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DO NOT change the distance.
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Branding Logo Book Guidelines 09 Volume 1
Branding Logo Book Guidelines 10 Volume 1
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Logo Color
Colors are as important to our brand as the logos themselves. Just as punctuation and volume set the tone for our verbal and written style, color sets the tone for our visual style.
#0000 R187 | G227 | B242 C24 | M1 | Y3 | K0
Name #bbe3f2
Color
Branding Logo Book Guidelines 11 R148 | G199 | B224 C40 | M9 | Y6 | K0
Name #94c7eO R73 | G168 | B226 C64 | M19 | Y0 | K0
Name #49a8e2 R29 | G87 | B96 C88 | M52 | Y50 | K27
Name #1d5760 R88 | G89| B91 C64 | M56 | Y53 | K28
Name #58595b
Color
Color
Color
Color
Logo Typography
Comfortaa Bold
Comfortaa Light
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The typeface we use help us to convey personality of our brand. Consistent use of typography will build an immediatlely recognizable identity for over time.
Comfortaa Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Comfortaa Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Branding Logo Book Guidelines 12 Volume 1 ^
Project Name
Typography
Branding Logo Book Guidelines 13 Volume 1 ^ ^
Comfortaa Font Family:
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Calibri Font Family:
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Acumin Pro Font Family:
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Brushmosh Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Jj Kk Ll Mm Nn Oom Pp Qq Rr
Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&*()
Brushmosf Font: FOR WASTE-FREE EUROPEAN RIVERS
Text Typography
Branding Logo Book Guidelines 14
