DEDICATED BROADCAST COVERAGE
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BROADCAST OVERVIEW • A potential global household reach of over 556.8m households • Coverage was driven by Europe which accounted for 45.1% of the broadcast coverage • China generated the highest Net Sponsorship Value • UAE contributed $4.2m in Net Sponsorship Value from 101 hours of coverage across Abu Dhabi and Dubai Sports Channels
Total Live Coverage
Total Repeats/ Delayed / Highlights / Preview Coverage
Total Coverage
1,278 hours
1,641 hours
2,919 hours
+26.2%*
+26.2%*
+26.2%*
2020
1,013 hrs
2020
1,506 hrs
2020
2,519 hrs
HOUSEHOLD REACH AND LINEAR TV VALUE
Potential Household Reach
Gross Advertising Value
Net Sponsorship Value
556.8m
$160.7m
$54.4m
+30.6%*
+42.8%*
+41.2%*
2020 426.3m
2020 $112.4m
2020 $38.5m
