Sponsor Activations

“It has been fantastic being involved with the Abu Dhabi Championship over the last decade. In that time, we’ve seen the tournament grow into the ‘jewel in the crown of

Middle Eastern golf’, a reputation it has earned for not only its world class field, venue and hospitality, but also its location in Abu Dhabi.” - Abdulfattah Sharaf, Group General Manager, CEO of HSBC UAE and Head of International, HSBC Bank Middle East speaking to Arabian Business.

HSBC activated their sponsorship with rich content throughout the tournament. The highlights included:

Rory McIlroy’s interview with HSBC Sport had 5m views on HSBC Sport channels with 16m impressions and 217k engagements

2.7m organic views on Rory’s channels

The content also had fantastic interaction with so many positive comments.

The Justin Rose piece about Justin’s investment into the women’s game had almost 900k views, 1.8m impressions, 92k engagements and an average 4.9% engagement rate.

20 SPONSOR ACTIVATIONS

The ADNOC Mangrove Seedling Project added to the initiatives at the Abu Dhabi HSBC Championship, with tournament partner ADNOC – one of the least carbonintensive oil and gas producers in the world – committing to planting an additional one million seedlings to the 10 million they had already committed to planting in Abu Dhabi’s Al Dhafra region by the end of 2022.

SPONSOR ACTIVATIONS

Alexander Levy became the owner of a brand new BMW 850i xDrive after he aced the 15th hole during round three of the Abu Dhabi HSBC Championship.

It marks the sixth hole-in-one on the 15th in the tournament’s history. And while it was Levy who took home the prize, the car had almost belonged to Christiaan Bezuidenhout, whose attempt at a hole-in-one lipped out of the hole earlier in the day.

Celebrating 50 Years of the UAE, golfing sensations Graeme McDowell and Henrik Stenson introduced a unique game of chipping as many golf balls as possible into a BMW Z4 within 50 seconds. Watch the video to find out how they got on! http://bit.ly/gmac-henrik-bmwz4

SPONSOR ACTIVATIONS

The tournament’s official hotel partner was again the Shangri-La hotel, Qaryat Al Beri who hosted many of the tournament’s guests this year. The hotel created a stunning display in their lobby and branding throughout the hotel. They also supplied competition prizes of overnight stays for the tournament’s digital and broadcast campaigns and catering for the Pro-Am.

As the official tournament supplier, Nike ensured that the organisers, volunteers and all Pro-Am and Sponsors’ Day golf guests were kitted out in the ultimate golf gear.

Keeping the UAE’s airwaves up-to-date with all the latest Championship news, Dubai Eye 103.8 broadcast live from an enviable position behind the 18th green and conducted exclusive interviews with the players, organisers and sponsors.

The official water supplier Al Ain water have been a proud supporter of the event for over 10 years and continue to provide refreshments for players, volunteers and VIP guests throughout the week.