SPONSOR ACTIVATIONS
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“It has been fantastic being involved with the Abu Dhabi Championship over the last decade. In that time, we’ve seen the tournament grow into the ‘jewel in the crown of Middle Eastern golf’, a reputation it has earned for not only its world class field, venue and hospitality, but also its location in Abu Dhabi.” - Abdulfattah Sharaf, Group General Manager, CEO of HSBC UAE and Head of International, HSBC Bank Middle East speaking to Arabian Business. HSBC activated their sponsorship with rich content throughout the tournament. The highlights included:
Rory McIlroy’s interview with HSBC Sport had 5m views on HSBC Sport channels with 16m impressions and 217k engagements 2.7m organic views on Rory’s channels The content also had fantastic interaction with so many positive comments.
The Justin Rose piece about Justin’s investment into the women’s game had almost 900k views, 1.8m impressions, 92k engagements and an average 4.9% engagement rate.
