Expert Roundtable
Expert Roundtable
Key Industry Label Trends We kickoff this label journey with our global MCC experts who connected virtually to talk about the current trends in the automotive and chemicals industry. They discussed how to combat SKU proliferation, counterfeiting and product authentication, label embellishments for your products and sustainability. Apply these insights to your next product launch to stay up to date and to stand out from your competition.
How can MCC combat the large SKU proliferation that takes places in the automotive and chemical industry? Hal Hunt: Historically we’ve seen brands grow from only two or three variations of a motor oil to now having several variations of the SKU. This rapid change has caused us to change how we operate with brands to ensure a successful product launch.
One way to combat this is with digital printing. Digital printing is great for low volume orders when brands need to add that extra SKU. In addition, digital is a unified technology at MCC and with our presses across the world, we can easily print the same label in different regions of the world at the same time. This allows for a global campaign to be run simultaneously.
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