Diageo Behind the Label

+

BEHIND THE LABEL

Welcome to Diageo’s Sneak Peek Behind the Label

“Diageo emphasizes the importance of aligning supplier agility with real-time consumer insights to drive operational efficiency and meet evolving market demands.”

Nik Jhangiani, Interim CEO Diageo

Every day, Diageo celebrates life, everywhere, for everyone—bringing people together through iconic brands and unforgettable experiences. Your commitment to being the best performing, most trusted, and most respected consumer products company is evident in your strategic pillars: brand leadership, operational excellence, and sustainability from grain to glass.

At MCC, we’re inspired by your ambition and excited about the opportunity to partner with you on this journey. Our proven track record, local expertise, and agile structure—aligned with Diageo’s strategic priorities—position us uniquely to support your goals. We are excited to participate in and collaborate with your Altruistiq platform implementation and Joint Business Planning program to deliver the best results for Diageo.

As we take you Behind the Label and share the MCC story, remember this: a great label does more than inform. It connects emotionally, champions sustainability, and amplifies innovation. It’s a reflection of the values that define Diageo—inclusivity, responsibility, and progress.

Gavin McCue

Together, we can shape the future of consumer engagement—through packaging that not only protects and promotes but also inspires and elevates. We look forward to continuing the conversation and helping Diageo lead the way in a world where culture, technology, and purpose converge.

Gavin Introduction Technology

Gavin McCue Global Key Account Director

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

+

PARTNERS IN AMBITION

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Snapshot of our business today

DID YOU KNOW?

MCC supplies Diageo globally with

17,370,214 m2 of material

Business Partnership for over 20 years

enough to cover

2,529 Anfield football stadiums

MCC supplies over 3.4 billion labels to Diageo per annum Working together we deliver labels valued over $31M MCC supplies Diageo in all continents and sectors Global Label Technology Breakdown

Global Label Reach Local Service

8%

Core Brands

5%

14%

9%

43% 43%

78%

PSL

Alu-Foils

C&S

Introduction Technology

Americas

Africa

EU

ANZ

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Project Scoot

CARBON BENEFIT The amount of carbon that our solution saved is equivalent to:

Taking around 53 roundtrip flights between New York City and London.

THE OPPORTUNITY Providing Diageo with the most efficient UK supply chain.

MCC’S SOLUTION • Switch manufacturing from Cwmbran, Wales, to Clydebank, Scotland.

• Clydebank is an approved Diageo factory and currently supplies Diageo.

“Switching manufacturing to one plant simplified the overall process. Providing a single point of contact for customer service, label engineering and technical streamlined the supply chain, enabling joint forecasting, quicker reporting, more consistent packaging, reduced shipments, and less goods inwards.”

OUR RESULT • Carbon reduction: 106 metric tons • Cost savings: £121,000, including: • £84,000 in reduced transportation • £37,000 in artwork and FOC label savings

Dave Crombie, Account Manager, Sales

• Reduced distance: 112,952 km

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Captain Morgan Redesign

GOLD INK

FOIL

Gold ink

Foil

OUR RESULT The solution not only saves 37,000 pounds of waste each year but also reduces costs, making it a win across sustainability and cost for both Diageo and MCC.

THE OPPORTUNITY The Captain Morgan team reached out to MCC for help redesigning their label. The intent was to remove visual complexity to make the brand look more carefree and accessible. Financial and environmental sustainability were key objectives in the project.

MCC’S SOLUTION MCC’s Mason Team presented a version that used gold ink with a PCR substrate to replace the previous foil. Balancing color, metallic/opaque and glossy/matte elements, and embossing effects, achieves a premium new look and feel for Captain Morgan.

Introduction Technology

“With over two decades of commitment to our company, Heidi Cook has been a cornerstone of our technical team in NA. Heidi and her team developed a gold ink formulation that replaces foil to offer environmental benefits, and which is used as a benchmark within Diageo. Her work exemplifies the perfect blend of innovative thinking and experience.”

Juliana Farah, NA Key Account Manager Heidi Cook, Technical Manager

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Project Cartouche Baileys

CARBON BENEFIT MCC’s solution reduced CO2 from liner raw materials by 49%.

THE OPPORTUNITY Optimizing material solution to provide cost and emissions savings and contingency.

Glassine to PET reduction: • • • •

Energy: 17% Water: 50% Transport: 25% Application stops: 25%

MCC’S SOLUTION Switch from UPM Raflabright RP30X PGBW135 to Avery HGWine FSC S2030 PET30.

OUR RESULT • All Diageo plants involved validated application at standard speed for all cartouche sizes.

• New material was approved in the third quarter of 2024 with the first production order in the fourth quarter of the same year.

• Cost savings: €76,000

Introduction Technology

“Optimizing the liner offers two important advantages.

Transitioning from two-layer glassine and PET to singlelayer PET, which can be collected and addressed in the recycling steam, improves the liner’s recyclability.

It also reduces weight for the same label quantity, delivering a freight advantage.”

Paul Simi, Senior Account Executive

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

RECENT PROJECTS WE’RE PROUD OF

Crown Royal Redesign

OUR RESULT This process combined the best knowledge and practices of the original plants to deliver an impressive new design that continues to evolve with new flavors.

THE OPPORTUNITY The Crown Royal redesign was launched in 2019, but the COVID-19 pandemic delayed production until early 2024. The project included new label templates to accommodate a refreshed bottle as well as a new cigar-band-style neck label. These improvements required coordination across multiple MCC sites and introduced complexity around adhesives, roll formations, and more. Concerted efforts were needed to ensure success after the five-year disruption.

“Seeing the Crown Royal redesign project evolve from early ideation to full-scale production—especially while navigating a facility move—was both challenging and deeply rewarding.

Collaborating with Diageo and our internal teams to bring new innovations to life has been a career highlight.”

MCC’S SOLUTION To manage the onboarding of the largest Crown Royal project across two different technologies—pressure-sensitive and cut-and-stack—MCC simultaneously relocated and merged facilities. Prior to implementation, we conducted scale-up and disaster checks, trained the new team on Diageo’s ways of working, onboarded all new artwork for the brand, introduced new ink formulations, secured customer approvals, and supported start-ups on the labelers, addressing quality concerns along the way.

Introduction Technology

Juliana Farah, NA Key Account Manager

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

BEFORE

Mexico Tax Stamp

AFTER

CURRENT PROJECT

THE OPPORTUNITY The Mexican government requires a stamp on products to facilitate tax payment and demonstrate to customers that the product is legal. Previously, government-printed physical tax stamps were applied as separate labels, which complicated printing logistics. Limited government printing resources often left producers without stamps during peak seasons. The stamps were also vulnerable to counterfeiting, compromising product authenticity.

OUR RESULT This innovation positioned MCC among only a few certified printers capable of handling Mexico’s complex tax stamp requirements.

The integrated solution eliminated supply chain disruptions while creating a premium label category.

“Some projects now see back labels with tax stamps commanding higher prices than traditional front labels as a result of streamlined look, and foreign brands that require Mexican tax compliance have become new market opportunities.”

MCC’S SOLUTION MCC developed a new approach that integrates tax stamp elements into traditional labels with a single application. Instead of relying on government-supplied physical stamps, we receive variable data directly from the government database and print QR codes and alphanumeric numbers using specialized tracking technology. Our solution includes comprehensive reporting systems that document all variable printed data, meeting both customer and governmental requirements.

Introduction Technology

Ruben Cervantes, Sales Representative

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

CURRENT PROJECT

Wash Off Trial ™ with MCC OptiCoat • Trial to support recycling and new sustainability regulation • Collaboration through the full value chain and key stakeholders to ensure success • MCC Diageo technical project team led by MCC Field Application Director EMEA, Chris Cotter

“Great training day with MCC label, focusing on various materials for label application. Premier Labellers highlighted that trials for challenging applications are crucial to product development. Collaborating with Label suppliers is crucial to achieving optimal results in the evolving landscape of recyclability and sustainability.”

Tracie White, CEO, Premier Labellers

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

CURRENT PROJECT

MCC OptiCoat™ GORDONS, GUINNESS AND BUCHANAN’S

Opportunity: MCC vertically integrated material can provide optimum performance, cost savings, carbon reduction and circular recycling of liner OptiCoat options include: • recycLABELTM – 1 way glass recycling • ThermoWashTM – Reuse returnable glass • MCC is market leader in high speed PSL and there is benefits for Diageo including: • • • • •

Carbon reduction Cost savings Stable pricing Transparent price mechanism Sustainable material – 30% PCR (Includes a wash off adhesive which yields a higher cullet return)

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Growth Opportunities with Diageo

Strategic Investments

NOVA™ EnviroMetal

Introduction Technology

Smart Packaging

Sustainable Label Solutions

MCC OptiCoat™

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

Investment & Innovation

About MCC Your Dedicated MCC Team

MCC OptiCoat

™

Heiligenstadt Germany

Elkton Kentucky

A vertically-integrated, fully customizable coating solution for Pressure Sensitive materials used to provide optimal outcomes for both the customer and MCC.

Sao Paulo Brazil

Global Specification

Key Benefits SUSTAINABILITY

COST CONTROL

• Vastly improved Product Carbon Footprint • Down-gauged materials • Spent PET liner circularity • APR approved (NA) • EPBP / RecyClass approved (EU)

• Input costs linked to indices for price change transparency/hedging • Allocated production capacity for Diageo • Potential cost savings from vertical integration

RESILIENCY OF SUPPLY

PERFORMANCE

• Eliminate stock-outs through integrated demand planning • Capacity prioritized for Diageo lead times • Avoid unexpected price increases due to external supply chain volatility

• Maximize Diageo OEE • Tailored to Diageo container types, dimensions and shapes • Holistic evaluation of Diageo lines to minimize downtime • Ensure lowest total applied cost for PSL at Diageo “factory gate out”

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

Behind MCC OptiCoat™ is a team of materials experts, trained to evaluate existing solutions and provide custom specifications to meet Diageo goals.

About MCC Your Dedicated MCC Team

EnviroMetal ™ & NOVA Inks ™

EnviroMetal™ Inks Our proprietary EnviroMetal™ inks create customizable metallic effects with brilliant reflectance that rivals traditional foil while offering a more sustainable solution.

As an alternative to metallic foil, EnviroMetal offers superior quality and appeal with enhanced sustainability. The process reduces waste over metallic substrates and foils while delivering exceptional decorative capabilities and label durability.

• • • •

Reduces waste over traditional metallic substrates and foils Brilliant reflectance and customizable sheen Full palette of metallic colors Flexible applications across pressure sensitive, roll fed, and cut & stack

Introduction Technology

NOVA™ Inks As an alternative to foil, NOVA™ ink offers a cost-competitive option with an eye toward sustainability. The process creates less material and waste than use of foil while providing the ultimate in decorative capabilities.

• Reduces waste and uses less material than traditional foil application • High lustre and shine • Cost-effective

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Smart Packaging

Connecting customers and products through RFID & other Smart Labeling technologies.

Helping brands build consumer connections & enhance business performance.

RFID

Product verification & supply chain efficiencies • Use for tracking, anti-counterfeiting, inventory management and more • Access to data to improve productivity, operational efficiency and reduce labor costs

ENGAGE™

Increase consumer engagement & gain valuable business insights • Brands connect with their customers through loyalty programs, rewards or coupons • Software provides brand owners with valuable data on consumer preferences

SECURE™

Provide brand protection & security • Use for anticounterfeiting or product authentication, ensuring brand integrity • Provide product protection throughout chain of custody in the supply chain

TRACK™

Increase product freshness & enhance business performance • Gain visibility into supply chain, inventory levels, and shipping information in real-time • Access to data to improve productivity, operational efficiency and reduce labor costs

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Consumer Engagement Technology Smart packaging and digital technology offer interactive experiences, product transparency, and personalized storytelling that deepen brand connection and enhance enjoyment.

Luxury Premiumization is about delivering refined, sensory-driven experiences that celebrate heritage, craftsmanship, and exclusivity—inviting our customers and enthusiasts into a world where every bottle tells a story.

Championing events, celebrations and moments Diageo champions life’s most memorable moments by blending iconic celebrations with bringing people together to toast meaningful moments with style, culture and connection through our labels.

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Light-Blocking Shrink Sleeve

Functional shrink sleeve label that safeguards your light-sensitive products and is additive to the clear PET bottle recycling stream.

Enable recyclability where it wasn’t possible before.

• Move from opaque/HDPE bottles to clear PET bottles • Label separates from the container and ink separates from the label without issues

Block the light, not your sustainability goals.

Protect flavor, nutrition, and efficacy of light-sensitive liquids.

• Unique ink coating effectively blocks UV light up to a relative threshold • Customize coverage levels to safeguard the quality of your product Enhance the quality of your labels.

• Visibly brighter, more vibrant labels as proprietary light-blocking eliminates greying seen with other technologies • Maintain existing full-speed production without loss of quality or accuracy

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

The ™ INKpression Label

A revolutionary label that creates a label-less look.

Where luxury meets performance and sustainability.

Only ink and adhesive transfers to bottle – No facestock

Same premium look of direct decoration with more flexibility.

• No visible label edge lines, wrinkling, darting, nor peeling • Applies to complex container shapes to expand coverage Optimize your production and inventory levels.

• Meets high production speed expectations with accuracy and quality • Reduces inventory of pre-printed containers with just-in-time application Make significant strides toward your sustainability goals.

• INKpression eliminates the need for facestock material altogether • LCAs suggest GHG savings (30-80%) depending on the decoration technology replaced

Carrier Liner

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Investments in the Future

Over

50

%

Capital Expenditure in New Assets to support Diageo drive for improved embellishments and superiority.

Geographical optimization to ensure business continuity in all regions.

EMEA

AMERICAS

APAC

High Embellished, wide format presses designed to deliver the quality expectations for Diageo

High Embellished, narrow web PSL market oriented, sheetfed and web presses for C&S and SSL

High Embellished, market focused presses, splicers and die cutters delivering additional colors and new embellishments Investment in Solar power

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Approach to Innovation/ Partnership

Let’s develop the answers together.

Diageo’s strategic relationship with MCC includes partnership for new solutions.

Discovery

Design

Testing

Validation

Launch

Understand goals, technical requirements, & sustainability targets.

Collaborate on label concepts, create mockups, & leverage Rapid Prototyping Center.

Test prototypes, refine based on feedback, & optimize performance.

Test at scale and in real-world conditions & finalize the solution.

Roll out the solution & establish a feedback loop for future enhancements.

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

+

MULTI-COLOR CORPORATION

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

A colorful history ◗

MCC was founded in 1916, initially as the Franklin Development Company, later becoming Multi-Color Corporation.

Introduction Technology

While our name and industry have evolved over the years, MCC has consistently been a pioneer of label printing. Most notably, we developed in-mold labeling in the 1970s — a solution still widely used today.

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

Together with companies we’ve joined forces with, we’ve created premium labels for the world’s most iconic brands.

About MCC Your Dedicated MCC Team

MCC at a glance Today, MCC is proud to be the largest premium label provider and one of the most award-winning label printers.

$3.5B in revenue Headquartered in Rosemont, Illinois, USA

12,275

global employees

100+ plants 25+ countries and 6 continents

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Strategic growth for a vibrant future ◗ OCTOBER 2017

◗ JULY 2021

MCC acquires Constantia Labels to leverage their European operational footprint and assets.

MCC is acquired

by Clayton, Dubilier & Rice, a private investment firm with a 40-year track record in strengthening and growing industrial enterprises.

◗ JULY 2019

◗ OCTOBER 2021

A merge with WS Packaging allows MCC to present an even more comprehensive suite of label solutions.

Introduction Technology

MCC enhances its presence in Australia and New Zealand by acquiring Hexagon Label Group.

◗

Since its inception in 1916, MCC has continuously added new print technologies and innovations that have augmented our ability to serve customers.

In recent years, we have exponentially grown our global footprint and capabilities through strategic mergers and acquisitions.

◗ NOVEMBER 2021 MCC merges with the Fort Dearborn Company to offer a diverse portfolio of technologies, geographic markets, and customers.

◗

DECEMBER 2021 MCC bolsters its footprint in Europe and Thailand by acquiring seven facilities from Skanem Group.

OCTOBER 2022 The acquisition of Flexcoat Autoadesivos S.A. expands MCC’s label and lamination offerings in South America.

◗ DECEMBER 2022

◗

APRIL 2023 Acquiring Korsini out of Turkey strengthens MCC’s presence in the In-Mold Label (IML) market.

◗ OCTOBER 2023

MCC acquires LUX Global Label to grow our home and personal care, and pharmaceutical markets.

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

◗

OCTOBER 2024 MCC acquires Starport Technologies, a leading provider of smart label and RFID solutions, strengthening MCC’s RFID capabilities.

◗

MCC acquires Greecebased Karydakis to complement its IML porfolio in Europe, Middle East, and Africa.

DECEMBER 2024 MCC acquires Mexico-based Eximpro, a premier manufacturer and print of shrink sleeve labels.

About MCC Your Dedicated MCC Team

Executive Leadership Team

Felix Angst Chief Commercial Officer, Americas

Mathieu Nieuwenhuyse

Tatiana Berardinelli

Nitin Chadda

Garrett Gabel

Chief Human Resources Officer

Chief Transformation and Innovation Officer

Chief Financial Officer

Frederic Noel

Anjli Patel

President, EMEA

SVP, Global Procurement

SVP / Global IML

Introduction Technology

MCC is led by an experienced, multi-disciplinary team with decades of collective experience in the label industry.

Linn Harson

Chief Operations Officer, Americas

Chief Legal Officer

SVP, Business Transformation and Corporate

Hassan Rmaile

Tracy Rock

Lars Schuetzenmeister

President & Chief Executive Officer

SVP, Global IT

SVP, APAC

Diageo + MCC: Partnering in Ambition Innovations

Angelo Marchesin

Ben Krajcir

Sustainability

About MCC Your Dedicated MCC Team

Global reach.

Local service.

Eighteen MCC plants supplying to Diageo today.

34

36

IN EUROPE

7

IN NORTH AMERICA

IN ASIA

5

IN AFRICA

With 100+ facilities in 90+ countries, MCC’s international presence ensures business continuity, supply chain security, and the ability to qualify a project at multiple plants.

Introduction Technology

3

12

IN SOUTH AMERICA

IN AUSTRALIA & NEW ZEALAND

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

At MCC, care is at the heart of everything we do.

Our True Colors are how we bring that care to life.

Accountability

Drive for Results

Following through on our promises

Relentlessly focusing on achievement

Holding self and others to high standards

Bringing a sense of urgency and responsiveness to work

Taking initiative to get things done Owning mistakes, using them as a learning opportunity

Prioritizing effectively Making data-driven decisions

Thinking and acting like an owner

Persevering despite challenges

Customer Focus

Innovation

Team Player

Meeting and exceeding customers’ needs

Continuously striving for new and better

Collaborating and having each other’s backs

Putting the customer at the center of decision-making

Challenging the status quo

Behaving ethically

Demonstrating curiosity

Communicating in a timely and appropriate manner

Seeking stakeholder engagement and input Being attentive to new opportunities Adjusting to changing requirements

Introduction Technology

Discovering and pursuing new opportunities Creating a safe environment for both success and failure

Promoting an inclusive environment for all

Diageo + MCC: Partnering in Ambition Innovations

Showing respectful courage—kindness, respect, and humility

Sustainability

About MCC Your Dedicated MCC Team

Our people.

With over 12,000 employees worldwide, the MCC team delivers a wide range of skills and experiences, from manufacturing, procurement, and technical services to marketing and information technology.

Introduction Technology

Through our people, programs, and investments, we are committed to ensuring our associates feel valued, are equipped with the skills and support to do their best work, feel a personal connection to their colleagues and our company, and embrace our mission of continuous improvement.

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Markets and industry expertise

Not only does MCC serve diverse market segments, but our team offers specialized experience and expertise within each industry.

Personal Care & Beauty

Wine & Spirits

Food & Dairy

Healthcare

Beverage

Automotive & Chemicals

Introduction Technology

Home Care & Laundry

Durables & Technical

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

+

TECHNOLOGY Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

The right label application for your product MCC offers an array of label solutions with distinct features and benefits.

Shrink Sleeve

360° coverage for maximum branding and unique container contours

Heat Transfer

Pressure Sensitive

Achieve a ‘no-label’ look with 100% sustainable lables

Versatile materials, shapes, sizes

Cut and Stack

In-Mold

Cost-effective for high volumes

Decorate molded plastic containers

Roll-Fed

Folding Carton

Intense graphic capabilities, cost-effectiveness, and high-speed application rates

Introduction Technology

Maximize shelf impact

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

One partner, five print technologies

With our complete range of print technologies, MCC can help you achieve all packaging goals and support any product launch. We can also accommodate quantities ranging from small promotional runs to large-volume production of flagship products.

Flexographic

Rotogravure

Lithography

Digital

Rotary screen

Compatible with many label upgrades

High quality and economical choice for long runs

Incredible versatility and excellent quality

Near-perfect registration and exciting personalization opportunities

Specializes in tactile and high-opacity ink on a variety of substrates

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

+

INNOVATIVE LABEL SOLUTIONS Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Going beyond standard labels

We make it easy to improve the appearance or function of your label with a wide selection of enhancements.

Embellishments

Games & Promotions

Smart Labels & RFID

Explore decorative capabilities to set your label apart

Incorporate interactive labels to drive consumer engagement

Offer interactive technology and track-and-trace capabilities

Functional Labels

Individualization

Sustainable Constructions

Add functionality and value, such as extended content, smart tops, and more

Include unique graphics or variable data printing

Reduce material usage and improve recyclability (PET and glass)

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Luxury embellishments

Stand out on shelf with premiumization.

Metallic Inks

Leather Look

Resin

Soft Touch

Hot/Cold Foil

Glitter

Foil Embossing

Tactile

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Games, promos, & interactivity

So much more than just a label.

Scent Label

Peel ‘n Reveal

Coloring Labels

Tattoo

Thermo/photochromic

UV Ink

Glow-in-the-dark Ink

Augmented Reality

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Individualization & personalization

Variable Imaging

Mosaic Print

Personal AR

Personalization

Introduction Technology

Your brand is unique.

So are your consumers.

Randomizing Print

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Sustainable solutions

We offer custom solutions to help you comply with regulations such as PPWR and EPR.

recycLABEL™

ThermoWASH™

nextCYCLE IML™

SealPPeel™

enviroLABEL™

reseaLABEL™

LinerlessLABEL™

duraSCULT™ Braille

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Building the future of labels

CPET SSL & recycLABEL™ Solutions that improve recyclability, including functional enhancements such as light-blocking

Introduction Technology

MCC OptiCoat™

NOVA™ Inks

INKpression™

A global spec for pressure sensitive material combinations including face stock, liner, and adhesive that enables full recyclability of packaging

A range of gravure inks with customizable sheen, patterns, colors & effects

A pressure sensitive label that creates a label-less look

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

Scented Inks & Other Embellishments Include premium elements on the label to enhance your appeal with consumers and differentiate your product on shelf

About MCC Your Dedicated MCC Team

+

CO-DEVELOPING A SUSTAINABILITY ROADMAP

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Aligning our sustainability goals We applaud you for your realistic yet forward-focused sustainability goals.

CLIMATE

PLASTICS

NATURE

LIVELIHOOD

MCC is the first label converter in the world to have its greenhouse gas emissions targets approved by the Science Based Targets initiative -- +24% YoY increase in renewable energy in 2023.

Whatever the packaging container, The CARE Collection™ offers a suitable sustainable label solution to reduce the impact of the full packaging and eliminate (plastic) waste.

MCC is committed to ensure sustainable and deforestationfree sourcing for the products we offer.

With 13,000 employees globally, we aim to provide environments for good health, well-being, education and equality, with an emphasis on ‘safety first’. click to learn more

Through our own Labeled with Care mission, MCC is committed to joining you on your journey to create a better, brighter future.

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Approach to Sustainable Solution Engineering

How do we create the “most sustainable” label for a brand?

Let’s Explore.

1 2

Click to View MCC’s CARE Portfolio

3 4

Introduction Technology

Where do you want to market your product?

Location matters when it comes to regulations, recycling, and supply chain security.

What is the container type and material?

Your label will need to be compatible with the container, and certain combinations are more recyclable than others, for example.

What is your current label technology?

Whether you stick with your existing technology (i.e. pressure sensitive) or you’re considering a switch, it’s important to understand the implications here.

What are your sustainability goals?

What matters to you overall? Is it improving recyclability?

Reusability? Overall carbon footprint reduction?

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Global Sustainability Team Timeline & Milestones

Sustainability Leadership Team

Adoption for all Member States July 2024

DfR & eco-modulation guidelines

Meet recycling at scale targets

2027

2035

Recycling score ≥ C

Nov 2022

Nov 2023

2025

2030

Publication of PPWR proposal shared with Member States

First voting

Country recycling targets:

All packaging must be DfR Recycling score ≥ D

All packaging: 65% Plastic packaging: 50%

Packaging and Packaging Waste Regulation (PPWR)

Packaging reduce to the absolute minimum PCR contain target Country recycling targets:

Dates are based on our understanding of the current proposal and are subject to change

All packaging: 70% Plastic packaging: 55%

dependent on the publication dates of the

Dr. Stijn Billiet VP Global Sustainability

GLOBAL

delegated acts.

For more information or additional guidance, please contact sustainability@mcclabel.com

PUBLISHED JAN 05 2024 Packaging and Packaging Waste Regulation is a publication from MCC. DISCLAIMER: The proposed regulation (22/11/2023) is a draft. This presentation is based on our current understanding of the proposed regulation. It may change throughout the legislative process.

REGIONAL Megan McGrory

Sustainability Manager Americas

Introduction Technology

Blanca Brevia

Sustainability Manager EMEA

Devaki Rajendran Sustainability Manager APAC

Our local sustainability teams are focused on the requirements and regulations for their regions. They have in depth knowledge of policies affecting the label industry such as PPWR and EPR.

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Sustainable Solutions Enable Reusability Pressure sensitive “wash off” labels for returnable bottles.

Inclusiveness Facilitating a more inclusive society through innovative labels.

ThermoWASH™ Wash-away PSL allows glass bottles to be reused

DuraSculpt™ Tactile labels to help the blind and visually impaired

Bringing sustainable products to market The CARE Collection™ is our family of sustainable label solutions. Our comprehensive and growing product line offers various substrate options for every type of container, and can assist with an array of sustainable goals.

Lowering Impact We offer unique material choices that reduce the environmental impact of packaging.

LinerlessLABEL™ Eliminates release liners and maximizes label roll efficiency

Labels that enhance the recyclability of the product packaging.

recycLABEL™ Shrink Sleeve

recycLABEL™ Stretch Sleeve Compatible with the local PET recycling system

Technology

Face stock laminated onto a recyclable liner of choice for an overall reduction in packaging footprint

reseaLABEL™ Resealable label solution for HDPE pouches

Enable Recycling

Compatible with the local PET recycling system

Introduction

enviroLABEL™

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

recycLABEL™ PSL

Complete removal from the PET bottle with no contamination of the flakes

NextCycle IML™ Proprietary IML technology facilitating the mechanical recycling of the packaging, enabling high-purity recycled polypropylene

recycLABEL™ Roll Fed Globally recognized label construction

SealPPeel™

Polypropylene die-cut lidding as an alternative to aluminium lidding, making the packaging fully recyclable

About MCC Your Dedicated MCC Team

+

YOUR MCC TEAM Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Benefits of a global network

Commitment to Diageo and understanding the requirements of your value chain

Key Account Management locally and globally dedicated to Diageo

100+ plants around the world • Capability to serve Diageo brands consistantly throughout the world • Commitment to develop and grow with Diageo

Global sourcing and qualification of (new) materials, including OptiCoat™

Introduction Technology

Expertise and understanding in what sustainability can be in practice, in all markets

Global and regional innovation excellence to support Diageo

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

MCC Diageo Dedicated Team

Innovation/ NPD Operationl Leadership

Sustainability

• Global Key Account Director to drive relationship with Diageo in all regions

• Network of Key Account Managers working for Diageo

S&OP Demand Planning

Research & Development

Gavin McCue Global Key Account Director

in every market building stronger relationships

• Cross functional team to support Diageo, including

industry leading Sustainability and Innovation Teams always targeting the perfect solution for Diageo

Graphics Optimization & Rapid Prototyping

• W & S Sector Leadership • Vertical Integration team focusing on maximizing OEE and value, including price change transparency for Diageo

Marketing

Business Units & Local Expertise/Functions

Local Site based Customer Service Specialists

Commercial/ Pricing

Application Experts

• Committed Application Experts collaborating with

industry leaders to ensure successful qualification of awarded volumes

Introduction Technology

Procurement

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

Material Experts Vertical Integration

Application Experts

About MCC Your Dedicated MCC Team

Exceptional service from concept to commercialization

Partnering with MCC means access to a range of services that go above and beyond industry standards to optimize your label, and the process.

Discovery

Research & Development

Design Intent

Demand Planning

Quality Control

Ongoing support

We take it a step further with in-depth efforts like goal mapping.

We provide specialized expertise in material sourcing, testing, and qualifying that truly moves the needle.

Leverage our graphics optimization and rapid prototyping capabilities.

Take advantage of better supply chain security and vendor managed inventory.

Our expert pre-press production team ensures every label we produce meets the highest standards.

Get hands-on technical field support as well as open invitations for strategy and training sessions at our facilities.

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

Value-added services come standard with MCC Demand Planning Our Demand Planning Team is dedicated to optimizing inventory levels, production schedules, and resource allocation to meet your needs efficiently.

Electronic Data Interchange (EDI) An enterprise integration platform that directly connects MCC systems with customer’s systems to streamline processes and strengthen relationships.

Introduction Technology

Rapid Prototyping Rapid prototyping is an imaging and converting technology that produces packaging prototypes and small-scale sales samples, providing customers with a good indication of how design elements of a concept will appear prior to production.

Equipment Solutions We engineer and design label application systems to handle your most demanding label challenges and maximize your productivity.

Graphics Optimization A technically trained team that links decorating options with your design objectives during the pre-press/pre-production process.

Technical Field Support Our Technical Service Team leverages application expertise on various equipment and label types to support your overall packaging process.

Diageo + MCC: Partnering in Ambition Innovations

Here are some areas where we go above and beyond.

Sustainability

Vendor Managed Inventory (VMI) VMI is a vendor managed inventory model that incorporates both customer and supplier information about inventory levels and product forecasts to create order recommendations.

Educational Tools & Resources A range of MCC-produced content, events, and initiatives designed to share insights around sustainability, label innovations, general capabilities, label production training, and other topics of interest for our customers.

About MCC Your Dedicated MCC Team

Building Together “It is easy to say we manufacture labels, but it’s truly much more than that. It’s empowering consumer decisions and igniting their emotional connections to their most beloved Diageo brands.

Billions of connections on any given day.

Take anywhere in the world, at any time, consumers are buying labeled brands. We are thrilled to have the opportunity to be a preferred global strategic solution provider helping Diageo be the front-runner while deeply connecting your brands with your current and future consumers.”

Hassan Rmaile, CEO

Introduction Technology

Diageo + MCC: Partnering in Ambition Innovations

Sustainability

About MCC Your Dedicated MCC Team

+

THANK YOU